竞争性对抗与竞争动态课件
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• 定义竞争者、竞争性对抗、竞争性行为和竞争动 态;
• 识别竞争者的方法：市场共性和资源相似性;
竞争性对抗与竞争动态
4
KNOWLEDGE OBJECTIVES
• the competitive dynamics in each of slow-cycle, fastcycle, and standard-cycle markets.
• 慢周期市场、快周期市场和标准周期市场的竞争动态
竞争性对抗与竞争动态
5
• 掌握两种方法：
• 单个公司之间：竞争者分析 • 整体市场之内：竞争动态分析
竞争性对抗与竞争动态
6
• OPENING CASE
• 开篇案例及启示
竞争性对抗与竞争动态
7
OPENING CASE
P119
DISRUPTIVE INNOVATION: WINNING RIVALRY BATTLES AGAINST
OPENING CASE
DISRUPTIVE INNOVATION: WINNING RIVALRY BATTLES AGAINST COMPETITORS
• EXAMPLES OF DISRUPTIVE INNOVATION 2 • In the video-on-demand market, Walmart’s Vudu,
COMPETITORS
• Clayton Christensen, a Harvard professor and
author of The Innovator’s Dilemma, defines “disruptive innovation” as:
• “an innovation that makes it so much simpler and so much more affordable to own and use a product that a whole new population of people can now have one.
a non-subscription video streaming service, may disrupt Apple’s iTune service • Clayton Christensen suggests disruptive innovations include “the personal computer, the router, Toyota’s automobiles, Kodak’s original camera, Xerox’s original photocopier, and Canon’s desktop photocopier.”
12
• 一、几个重要概念
竞争性对抗与竞争动态
13
IMPORTANT DEFINITIONS
• 1、COMPETITORS:
• firms operating in the same market, offering similar products, and targeting similar customers
IRELAND | HOSKISSON | HITT
THE MANAGEMENT OF STRATEGY
CONCEPTS AND CASES 10E
PART 2: FORMULATION OF
STRATEGIC ACTIONS
CHAPTER 5 COMPETITIVE RIVALRY AND DYNAMICS
• 《创新的困境》的作者哈佛教授克莱顿·克里斯坦 森
• 将其定义为：这种创新使产品的拥有和使用对很 多人来说变得更加容易和可以承受，并且这种产 品已经得到普及。
竞争性对抗与竞争动态
8
破坏性创新：战胜竞争对手的法宝
• EXAMPLES OF DISRUPTIVE INNOVATION 1
• Xerox was disrupted by Canon • Apple’s iPhone has disrupted the cell phone and
竞争性对抗与竞争动态
1
IRELAND | HOSKISSON | HITT
THE MANAGEMENT OF STRATEGY
CONCEPTS AND CASES 10E
第Ⅱ篇:战略规划
第5章 竞争性对抗 与竞争动态
竞争性对抗与竞争动态
战略管理过程
竞争性对抗与竞争动态
3
KNOWLEDGE OBJECTIVES
竞争性对抗与竞争动态
11
引导案例
破坏性创新：战胜竞争对手的法宝
举例
• 在视频需求市场，沃尔玛凭借着Vudu提供的在 线视频服务，破坏了苹果的iTunes服务。
• 莱顿·克里斯坦森还列举了几种破坏性创新的例 子，如个人电脑、路由器、丰田汽车、柯达相 机、施乐复印机和佳能的台式复印机。
竞争性对抗与竞争动态
• EXAMPLES:
• 航空业：Southwest, Delta, United, Continental, and JetBlue
竞争性对抗与竞争动态
9
引导案例
破坏性创新：战胜竞争对手的法宝
举例： • 施乐受到了来自佳能的破坏性创新。 • 苹果的iPhone破坏了整个移动电话和个人电
脑市场，创造出了智能手机市场。 • 随着iPad不断改进它的图像功能，游戏平台
硬件制造商和软件制造商开始感受到了威 胁。
竞争性对抗与竞争动态
10
• Define competitors, competitive rivalry, competitive behavior, and competitive dynamics。
• Describe market commonality and resource similarity as the building blocks of a competitor analysis.
personal computer markets, creating the smartphone segment • As the iPad continues to improve its graphics power, game platform hardware and software producers are threatened •
• 识别竞争者的方法：市场共性和资源相似性;
竞争性对抗与竞争动态
4
KNOWLEDGE OBJECTIVES
• the competitive dynamics in each of slow-cycle, fastcycle, and standard-cycle markets.
• 慢周期市场、快周期市场和标准周期市场的竞争动态
竞争性对抗与竞争动态
5
• 掌握两种方法：
• 单个公司之间：竞争者分析 • 整体市场之内：竞争动态分析
竞争性对抗与竞争动态
6
• OPENING CASE
• 开篇案例及启示
竞争性对抗与竞争动态
7
OPENING CASE
P119
DISRUPTIVE INNOVATION: WINNING RIVALRY BATTLES AGAINST
OPENING CASE
DISRUPTIVE INNOVATION: WINNING RIVALRY BATTLES AGAINST COMPETITORS
• EXAMPLES OF DISRUPTIVE INNOVATION 2 • In the video-on-demand market, Walmart’s Vudu,
COMPETITORS
• Clayton Christensen, a Harvard professor and
author of The Innovator’s Dilemma, defines “disruptive innovation” as:
• “an innovation that makes it so much simpler and so much more affordable to own and use a product that a whole new population of people can now have one.
a non-subscription video streaming service, may disrupt Apple’s iTune service • Clayton Christensen suggests disruptive innovations include “the personal computer, the router, Toyota’s automobiles, Kodak’s original camera, Xerox’s original photocopier, and Canon’s desktop photocopier.”
12
• 一、几个重要概念
竞争性对抗与竞争动态
13
IMPORTANT DEFINITIONS
• 1、COMPETITORS:
• firms operating in the same market, offering similar products, and targeting similar customers
IRELAND | HOSKISSON | HITT
THE MANAGEMENT OF STRATEGY
CONCEPTS AND CASES 10E
PART 2: FORMULATION OF
STRATEGIC ACTIONS
CHAPTER 5 COMPETITIVE RIVALRY AND DYNAMICS
• 《创新的困境》的作者哈佛教授克莱顿·克里斯坦 森
• 将其定义为：这种创新使产品的拥有和使用对很 多人来说变得更加容易和可以承受，并且这种产 品已经得到普及。
竞争性对抗与竞争动态
8
破坏性创新：战胜竞争对手的法宝
• EXAMPLES OF DISRUPTIVE INNOVATION 1
• Xerox was disrupted by Canon • Apple’s iPhone has disrupted the cell phone and
竞争性对抗与竞争动态
1
IRELAND | HOSKISSON | HITT
THE MANAGEMENT OF STRATEGY
CONCEPTS AND CASES 10E
第Ⅱ篇:战略规划
第5章 竞争性对抗 与竞争动态
竞争性对抗与竞争动态
战略管理过程
竞争性对抗与竞争动态
3
KNOWLEDGE OBJECTIVES
竞争性对抗与竞争动态
11
引导案例
破坏性创新：战胜竞争对手的法宝
举例
• 在视频需求市场，沃尔玛凭借着Vudu提供的在 线视频服务，破坏了苹果的iTunes服务。
• 莱顿·克里斯坦森还列举了几种破坏性创新的例 子，如个人电脑、路由器、丰田汽车、柯达相 机、施乐复印机和佳能的台式复印机。
竞争性对抗与竞争动态
• EXAMPLES:
• 航空业：Southwest, Delta, United, Continental, and JetBlue
竞争性对抗与竞争动态
9
引导案例
破坏性创新：战胜竞争对手的法宝
举例： • 施乐受到了来自佳能的破坏性创新。 • 苹果的iPhone破坏了整个移动电话和个人电
脑市场，创造出了智能手机市场。 • 随着iPad不断改进它的图像功能，游戏平台
硬件制造商和软件制造商开始感受到了威 胁。
竞争性对抗与竞争动态
10
• Define competitors, competitive rivalry, competitive behavior, and competitive dynamics。
• Describe market commonality and resource similarity as the building blocks of a competitor analysis.
personal computer markets, creating the smartphone segment • As the iPad continues to improve its graphics power, game platform hardware and software producers are threatened •