华夏银行门头规范

华夏银行门头设计规范
外部设计
Exterior
Page 3 May 2008
© 2008 Landor Associates
外部设计
Exterior
如果可以选则外墙材料 ，则可以使用石材质地 的外墙 Stone wall finish: When an exterior material selection is feasible 白色内打灯灯箱 Illuminated logo panel 3D标识组合 3D logo lettering LED信息系统 LED messaging system 24小时自助服务标识 ，华夏红色的色板 Brand color panel signage with 24 hour ATM graphic 竖式标识 Vertical signage
Page 11 June 2008
© 2008 Landor Associates
外部标识 Exterior Signage
组合格式C Site Format C Lock-up
带24小时自助服务图标 的门头最大比例为13:1 Fascia sign with 24 hour ATM max.ratio about 13:1
小型辅助标牌 SMALL PROJECTING SIGN
外敷一层品牌红色的金属建 筑粉 Metal construction powder coated in red brand colour 保持红标板在底部 Provide red banner space at bottom 竖式标牌VERTICAL BUILDING SIGN
蛋白石亚克力固定在金属 框架（边缘不需照明）上 Opal acrylic mounted to metal frame (side does not illuminate)
银色板使标牌从墙体分 离，隐藏了固定结构和 电路 Silver spacer panel separates signage from wall and hides structural fixings and electrical works
Page 13 May 2008
© 2008 Landor Associates
24小时自助服务标识
24 Hour ATM Signage
Page 14 May 2008
© 2008 Landor Associates
门头比例规范 Proportion
Page 15 May 2008
© 2008 Landor Associates
外部标识
Exterior Signage
Page 5 May 2008
© 2008 Landor Associates
外部标识 Exterior Signage
门头 Main Fascia Sign
总是在左边保留部分 红色 Always provide red banner space to the left side
白色主标板以灯光照明 Main white panel is illuminated
标识保持在中间 Logo is always centralised
更多的红标板保持在右边 连二十四小时自助银行服 务标志 Greater red banner space to the right side with 24 hours banking signage
© 2008 Landor Associates
外部标识 Exterior Signage
维文标识组合 Minority City Lock-up
Page 8 May 2008
© 2008 Landor Associates
外部标识 Exterior Signage
蒙文标识组合 Minority City Lock-up
门头比例超过13:1，应该按照独立的 单元重新规划 Fascia sign longer than 13:1 should constructed by separate units
Page 12 June 2008
© 2008 Landor Associates
24小时自助服务标识
24 Hour ATM Signage
© 2008 Landor Associates
外伸标识 Projecting Signsห้องสมุดไป่ตู้
Page 19 June 2008
© 2008 Landor Associates
© 2008 Landor Associates
Page 9 May 2008
© 2008 Landor Associates
外部标识 Exterior Signage
组合格式A Site Format A Lock-up
门头比例为5.5:1 Fascia sign with ratio about 5.5:1 华夏红的门楣上 没有24小时自助 服务图标 Brand colour panel without 24 hour ATM graphic
主门头 Main Fascia Sign
Page 16 June 2008
© 2008 Landor Associates
分离式门头 Separate Signs
Page 17 June 2008
© 2008 Landor Associates
竖式门头 Vertical Sign
Page 18 June 2008
主标牌 Main Fascia Sign
外部白色灯箱视觉上从红色 区域突出出来 Exterior signage white area (light box) visually break out from red banner area 字母可以浮雕或使用灯箱布 Lettering can be raised or vinyl sticker application
Page 10 June 2008
24小时自助银行图标 24 hour graphic relocate to projecting sign
© 2008 Landor Associates
外部标识 Exterior Signage
组合格式B Site Format B Lock-up
带24小时自助服 务图标的门头比例 为6.8:1 Fascia sign with 24 hour ATM min. ratio about 6.8:1 最小的边距 为标识图形 的高度或者 H Min. margin equal to the symbol height or H 最小边距为标识 图形的一半或 0.5H Min. margin equal to half of the symbol height or 0.5H
红标牌从底部向上延伸 ，使标志看起来更突出 Red banner detail is stepped down from top to make logo more prominent
红标牌在侧面更突显标志 Red banner detail is set back to allow logo to be prominent
二十四小时自助银行服务标志 24 Hours Self Service Banking Signage
背光蛋白石亚克力或半 透明灯箱布 Back-lit opal white acrylic or vinyl sticker application
© 2008 Landor Associates
外部标识 Exterior Signage
外伸的指示牌 Projecting sign
玻璃贴 Window visual graphic
主入口 Main entrance
24小时ATM入口 ATM 24 hour entrance
Page 4 May 2008
广告灯箱 Advertising Light box
外伸指示牌: 24小时图案交替出现 Projecting sign: alternate © 2008 Landor Associates with 24 hour graphic