logo标志设计要素(Logo logo design elements)

logo标志设计要素（Logo logo design elements）logo标志设计要素(Logo logo design elements)

LOGO logo design elements

How to design a good and excellent LOGO or mark, is the brains of

the designers. The biggest confusion in design is the mastery and application of the design elements or design principles of the LOGO logo. Therefore, the author selected four designers China, Hong Kong and Taiwan and Japan from the available information, the LOGO logo design elements from the insights and discussion, compiled as follows, for our people, hope to benefit from.

China Hills (former director and professor of Department of

decorative design, Central Technical College, Academy of Fine Arts) In modern visual communication design, three key elements of logo design are proposed:

I. speed. That is, in the modern pace of life fast, logo design

should be clear, concise and clear.

Two, accuracy. That is to reflect the accuracy of the content, the company, the group, the company, the nature of the commodity, characteristics, should firmly grasp.

Three, the amount of information. Is to reflect the breadth and

depth of content.

I think we should also add a form, that is, the form of beauty, I have seen some of the basic design is concise, accurate and

have a certain amount of information, but not beautiful. Some of

them are not beautiful and some black and white are uneven. In short,

they do not conform to the rules of form and rules of shape, so that the logo design has lost the power of artistic infection and visual impact.

Hongkong Jin Daiqiang (Bank of China / BOC Group logo designer)

To design LOGO and Hui Chi, we should first consider some important principles. Several points are discussed under the interview:

I. identification. LOGO must have a unique personality, easy to make the public understanding and memory, leave a good impression. But

relatively speaking, if LOGO and others are similar to deja vu, no characteristic and faceless design, some people will not leave the impression.

Two, originality. Design has originality and shape, and so does LOGO.

Three, the times. LOGO should not be out of touch with the times, so that people have outdated and backward impression. Modern enterprise LOGO, of course, must have a sense of modernity; rich in historical traditions of the enterprise, but also to inject the era of taste, and

the future, and guide the trend.

Four, regional. Each institution and enterprise has different

regional characteristics. It may be reflected in the historical background of the institution, the cultural origin behind the product or service, and the scope and object of the market. LOGO

can have obvious geographical characteristics, but relatively speaking, it can also have a strong international image.