苹果公司第一份商业计划书

Built·in No 2 arrows
0 2 to 4 143 k bytes
)Iots ~S·232 ports )ther ports )ound ;Iock
8 0 Game I/O 1 bit No
C Boards
6
Apple III
~~
1980/81
$ 4500
26 to 40 Ibs
6502 128 to 256 k
External color or B&W 280 X 192 8K bytes
External (look-alike) Built-in, 9"
color or B&W
B&W
560 X 192
384 X 256
16K bytes
12K bytes
Keyboard numeric pad pointing device
MACINTOSH PRELIMINARY PLAN
Macintosh Markets & Software Ranking Macintosh Organization, Staffing & Budget Open Issues
Product Hardware Comparisons
Product Lines
I currently know of no products being developed by competition for Band 2 (unfortunately this doesn't mean there arn't any Dr One would expect serious business customers will move up to Band 4 and the job of Macintosh and VLC is to migrate the remaining Band 3 customers down to Band 2, leaving Band 3 manufacturers out in the cold!!
THE MOST SUCCESSFUL BUSINESS TOOL FOR THE 80's
And a second poster for LISA dealers positioning MAC as IIL1SA's younger brother·"
And Its Younger Brother" '"
$5000 $4000 $3000 $2000 $1000
c::!~~Prod~meline
.,
LISA
I
-AlII . ,
A 1:11
j M•• ~
-All
MAC
-VLC
.
.
I
I
1981
1982
1983
I
LISA 2
~
???
II,
'1IIIiIP'
MAC2
~
Color
~
I
i
1984
1985
Notes: 1, Prices are retail prices for a "usable" system including a
MACINTOSH PRELIMINARY PLAN
Apple Product
Overview
MacIntosh Markets & Software Rankin Macintosh Organization, Staffing & Budget
Open Issues
TM Actvctntage of ct Proctuct Line
Deta.ched Yes Mouse
2 0 850 k bytes
3 2 Parallel Delta·mod Yes
10
Screen Size Comparisons
.·:··:.··:.:..:.:..:.:..:.::,.:':,.:
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Apple
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Built.in 9 II BWonly 384 x 256 12k bytes
Detached No Mouse
1 1 143 k bytes
0 2 none 5 bit Yes
5
1982 $5000 + 45 + Ibs
68000 256 to 1000 k
Built.in 1211 BWonly 720 x 360 32k bytes
1530 645 150 150
Total $2475
.~ 128K Alii including information
analyst package and
=0
12" B/W monitor
4690 Total $4690
II---B -8 o
256K LISA w/software
Total 6000+
I[]E!]
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Notes: Observe that everyone is introducing products in Band 3 (Apple II's band). Also, the upper end of Band 4 is really $10.12,000 today, but I expect it to fall to the $5000 level in '82, I expect LISA, IBM Displaywriter, Wangwriter, etc. to lower their prices to just under the $5000 wire,
FUJitsu, NEC 8001, Sharp, Oki, etclI"
Osborne 1 MaCintosh
-VLC
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V IC, TRS Color, Hand Helds ...
CONFiDENTIAL
I
64K1128K Macintosh w/software
Total $1000 to $:1500
!
Macintosh Positioning
Apple II
II lUll 11IIII 11II1111II11
THE MOST SUCCESSFUL PERSONAL COMPUTER
Built-in no 2 cursor arrows
Built-In yes 4 cursor arrows
Detached no mouse
Built-in, 12" B&W 720 X 360 32K bytel'
Detached yes mouse
Slots built-in I/O sound
current retail price $2000 to $2500
weight
15-30 Ibs
1980/81 $4500 26-401bs
tI
1982 $1000 to $1500 15-18 Ibs
rI=I=:oC
1982 $6000 to $7000 45+ Ibs
f
Microprocessor
ts that
E~h ImtividuaJ Proa.w::t
Does not have to
Do EverythJ~.
(lA,lLd, tOMY is the first MY of the rest of your ~ife...)
PRODUCT LINE
Year of introduction 19n/78
8 game 1/0 1 bit speaker
4
0
1 RS232, silentype 2 RS232
6 bit speaker
1 bit speaker
3 2 RS232, Parallel delta-mod speaker
48K All plus disk w/controller monitor, 9" B/W software
6502 32 to 64 k
)isplay :hroma iesolution Graprr!c3 memory
External Color& BW 280 x 192 8k bytes
Key~oard Numeric Pad Pointing Device
ntegral Disks ~dd·on Disks :apacity / Disk
Introduced ietail Price Neight
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IUl aa
I~I
1977 /78
$ 2500
15 to 30 Ibs
Vlicroprocessor Vlemory size
:.: .
Disk Compatability Between Products
143 k Bytes 16 sector
850 k Bytes 16 sector
143 k Bytes 16 sector
Apple II Apple III Macintosh
VLC
Lisa Doublemint
Card plugs into Lisa slot and 143k byte disk drive, Lisa can then read & write Macintosh, VLC, Apple II & Apple III diskettes,
6•
$5000
4•
IBM Displaywriter, LISA, Wangwriter
~
Cromemco, North Star
1:];;]:4
$3000
2•
$1500 >N
1• $500
HP·85, IBM "chess", Xerox 820
~,
Atari 800, CBM 3020, TRS3
192
256
192
360
----- ---------
280
560
3:84
ILISA 720 X 360 32K bytes
720
IMAC 384 X 256 12K bytes
IAll 280 X 192 8K bytes
IAlii 560 X 192 16K bytes
Clustering of Retail System Prices
6502 (1 MHz)
6502 (2 MHz)
168000 (8 MHz)
68000 (6'MHz)
memory size
32 to 64K bytes 128 to 256K bytes 64 to 128K bytes 256 to 1,000K bytes
Display CRT croma graphics resolution graphics memory
IN THE WORLD BEARS FRUIT
Imagine two posters next fall, the fiIrst appearin• g IIn retaiIl dealers and Sears, The message: IIApple II has evolved into two new products, each one the best in its class and both low cost. Buy one", Or both !!II
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wenku.baidu.com
.
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':::::::::::
:::::::::::::: 280x192 ···.:··:.····.:..·.:.·:...·:..":..0:':·.:.::.::..°0 . . .8k.. byt.es
::::::::::: '::.:::":,:',:::..........
~·l~.. 384 x 256 12k b te s
disk and some software, but not including a printer, 2, Lisa 2 is a least as powerful and runs all Lisa 1 software.
External Color& BW 560x192 16k bytes
Built·in Yes 4 arrows
1 1 to 3 143 k bytes
4 1 Silentype 6 bit aid Yes (?)
6
~
Mac
1982 $1500 15to181bs
68000 64 to 128 k