行为科学研究方法-2013-cla
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Research Methods in Behavioral Science
Ren Jifan
Harbin Institute of Technology Shenzhen Graduate School
WWW.1PPT.COM
PII: Survey Research Design
WWW.1PPT.COM
• Time-Lagged research
IV, Me and DV Once at different time
• Longitudinal Studies
IV, Me and DV Multiple collections at multiple times
WWW.1PPT.COM
Some Characteristics of Constructs
WWW.1wenku.baidu.comPT.COM
Issues in Survey Design
What is the research questions What are the hypotheses Measure your construct of interest Pilot test Convergent and discriminant validity Issues in questionnaire design How to collect data Data analysis
punishment ? • 65%
WWW.1PPT.COM
Das Experiment
《死亡实验》根据1971年的真人真事 改编，即心理学家Philip G. Zimbardo 领导的Stanford Prison Experiment， 描述德国某研究院进行模拟监狱实验. 找二十个普通良民，随机分成两组，八 个狱卒十二个囚犯，来模拟一周的监狱 生活。开始时大家嘻嘻哈哈，后来狱卒 开始使用权力维持秩序，随后发展到滥 用权力、私刑、发泄个人情绪、最后组 织实验的几个科学家都被“狱卒”们抓 了起来，项目负责人被杀......
WWW.1PPT.COM
Common Research Model
• Independent
— The cause, whether
• Dependent
— The effect
• Mediating
I.V.
— The process, how
• Moderating
— The context, when • Control
WWW.1PPT.COM
Qualitative Studies Sutton, R.I. (1991). Maintaining norms about expressed emotions: The case of bill collectors. Administrative Science Quarterly, 6(2),pp.245269.
WWW.1PPT.COM
Measurement of Construct What is your level of analysis What is your data source Use validated scales if possible The scale development process Formative and reflective indicators
• Yale University : Milgram Lab • Role play: Teacher vs. student (actor) • Punishment : Electric shock (15v, 30v, 150v,
300v, 450v) • How much would use 450v electric shock
Common Methods in Mgt Research
Qualitative reviews Qualitative studies: Case studies Qualitative studies: Content analysis Experimental laboratory studies Quasi experiments Survey studies
• Constructs are being constructed • Constructs are abstract an not directly
observable • Constructs are developed for building models
and theories • Constructs should be clearly defined • Constructs need to be operationalized
WWW.1PPT.COM
Laboratory Designs Manipulation variables (independent variables) Outcome variables (dependent variables)
WWW.1PPT.COM
Obedience Experiment
WWW.1PPT.COM
Qualitative Reviews
Content review Theory building Hypotheses development Podsakoff, P.M., MacKenzie, S.B., Paine, J.B., Bachrach, D.G. (2000). Organizational citizenship behaviors: A critical review of theoretical and empirical literature and suggestions for future research. Journal of management, 26(3), pp.513-563.
The alternative causes
Mod
Med
D.V.
Control
WWW.1PPT.COM
Survey : Cross –sectional 、Time-lagged and longitudinal Research
• Cross –sectional
IV, Me and DV Once at a time
Ren Jifan
Harbin Institute of Technology Shenzhen Graduate School
WWW.1PPT.COM
PII: Survey Research Design
WWW.1PPT.COM
• Time-Lagged research
IV, Me and DV Once at different time
• Longitudinal Studies
IV, Me and DV Multiple collections at multiple times
WWW.1PPT.COM
Some Characteristics of Constructs
WWW.1wenku.baidu.comPT.COM
Issues in Survey Design
What is the research questions What are the hypotheses Measure your construct of interest Pilot test Convergent and discriminant validity Issues in questionnaire design How to collect data Data analysis
punishment ? • 65%
WWW.1PPT.COM
Das Experiment
《死亡实验》根据1971年的真人真事 改编，即心理学家Philip G. Zimbardo 领导的Stanford Prison Experiment， 描述德国某研究院进行模拟监狱实验. 找二十个普通良民，随机分成两组，八 个狱卒十二个囚犯，来模拟一周的监狱 生活。开始时大家嘻嘻哈哈，后来狱卒 开始使用权力维持秩序，随后发展到滥 用权力、私刑、发泄个人情绪、最后组 织实验的几个科学家都被“狱卒”们抓 了起来，项目负责人被杀......
WWW.1PPT.COM
Common Research Model
• Independent
— The cause, whether
• Dependent
— The effect
• Mediating
I.V.
— The process, how
• Moderating
— The context, when • Control
WWW.1PPT.COM
Qualitative Studies Sutton, R.I. (1991). Maintaining norms about expressed emotions: The case of bill collectors. Administrative Science Quarterly, 6(2),pp.245269.
WWW.1PPT.COM
Measurement of Construct What is your level of analysis What is your data source Use validated scales if possible The scale development process Formative and reflective indicators
• Yale University : Milgram Lab • Role play: Teacher vs. student (actor) • Punishment : Electric shock (15v, 30v, 150v,
300v, 450v) • How much would use 450v electric shock
Common Methods in Mgt Research
Qualitative reviews Qualitative studies: Case studies Qualitative studies: Content analysis Experimental laboratory studies Quasi experiments Survey studies
• Constructs are being constructed • Constructs are abstract an not directly
observable • Constructs are developed for building models
and theories • Constructs should be clearly defined • Constructs need to be operationalized
WWW.1PPT.COM
Laboratory Designs Manipulation variables (independent variables) Outcome variables (dependent variables)
WWW.1PPT.COM
Obedience Experiment
WWW.1PPT.COM
Qualitative Reviews
Content review Theory building Hypotheses development Podsakoff, P.M., MacKenzie, S.B., Paine, J.B., Bachrach, D.G. (2000). Organizational citizenship behaviors: A critical review of theoretical and empirical literature and suggestions for future research. Journal of management, 26(3), pp.513-563.
The alternative causes
Mod
Med
D.V.
Control
WWW.1PPT.COM
Survey : Cross –sectional 、Time-lagged and longitudinal Research
• Cross –sectional
IV, Me and DV Once at a time