益达广告分析ppt
合集下载
相关主题
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
Brand ：YIDA (Extra)
Introduction
NAME:Yida FROM: America BORN: 1984 ACHIEVEMENT: To launch the first sugar free chewing gum, and become the first brand of global sugar free chewing gum in a short span of five years.
As a result, it is successful to realize the customer's purchase.
Brand advertising marketing strategy
It not only makes an accurate position for its brand ,but also promotes it constantly. These are conducive to the evolution of the development of better and faster.
Now it's your turn
Question B: According to the video ,make them into a right order. A Well,brother. B Wait! C Brothers, fill up D That's ok, you are busy to see your teeth
Now it's your turn
Question A: In the following sentences, which are the advertisements of Extra? A Chew two after dinner. B Brothers, fill up C A jar filled with oil, you can is also full of Extra. D Good to the last drop.
饭后嚼两粒 兄弟，加满！ 油加满了，你的益达 也满了。 滴滴香浓，意犹未尽。 （麦斯威尔咖啡）
Answer B
展览会
Window Display
橱窗展示
14经济学1班 张伊蕾、王玉玲、洪纯、 邱晓芬、谢又开、何妍、何幸琪
Answer A
A Chew two after dinner. B Brothers, fill up C A jar filled with oil, you can is also full of Extra. D Good to the last drop.
Aim at
The people ,between the age of 15 to 30,pay attention to both their teeth and their health . Mainly for middle and high income ,high level of education
Targeted advertising marketing strategy
This marketing strategy is that by understanding the target consumers and promoting them, the company can obtain the consumers’ favor.
The advertisement is successful!
Forms of micro film is attractive and charming Forms of a series for video clip is creative and multifarious Be benefit for generation and development of brand culture Keep the brand vita Simple advertising commentary
Now it's your turn
Question C: Could you tell us some advertising media?
OK, let’s look at some pictures.
We media
自媒体
OHale Waihona Puke Baidutdoor advertising
户外广告
exhibition
Statistics
Year
2010 2011 2012 2013 2014
Market share
54% 62% 53% 50% 63%
It reflects that Yida has an extraordinary brand influence.
Advertising strategy advices
Hey，your extra(益达)!
It’s yours!”
What focus its advertisement puts on the product
Concept : Teeth health Slogan:Care teeth, care more about you! Product position: Sugar-free gum Target consumer: young people
Advertising media the company has used Micro film
Scenes
Only go off work？ Yes.
(The lady takes two extras, one is in her hand, and other is on the counter.)
Marketing strategy analysis
Advertising of relation marketing strategy (关系化广告 营销策略) Targeted advertising marketing strategy (针对性广告 营销策略) Brand advertising marketing strategy (品牌化广告 营销策略)
By obtaining the satisfactions of the consumers, the company makes the consumers do the word-of-mouth advertising. So it not only gains more customers, but also saves a lot of cost.
Advertising of relation marketing strategy Targeted advertising marketing strategy Brand advertising marketing strategy
Advertising of relation marketing strategy
Choose more creative advertising Enrich its advertising positioning Looking for a wider range of advertising media
Advice
Conclusion
In the eyes of the young, "Extra" is not only a brand.,but also become a synonym(同义词) for "sweet love"; the advertisement dramatic, like chewing gum are generally fresh. But this is the term widely supported; extra sweet light taste, like the sweet love. Both romantic and deep. Many students like.
Introduction
NAME:Yida FROM: America BORN: 1984 ACHIEVEMENT: To launch the first sugar free chewing gum, and become the first brand of global sugar free chewing gum in a short span of five years.
As a result, it is successful to realize the customer's purchase.
Brand advertising marketing strategy
It not only makes an accurate position for its brand ,but also promotes it constantly. These are conducive to the evolution of the development of better and faster.
Now it's your turn
Question B: According to the video ,make them into a right order. A Well,brother. B Wait! C Brothers, fill up D That's ok, you are busy to see your teeth
Now it's your turn
Question A: In the following sentences, which are the advertisements of Extra? A Chew two after dinner. B Brothers, fill up C A jar filled with oil, you can is also full of Extra. D Good to the last drop.
饭后嚼两粒 兄弟，加满！ 油加满了，你的益达 也满了。 滴滴香浓，意犹未尽。 （麦斯威尔咖啡）
Answer B
展览会
Window Display
橱窗展示
14经济学1班 张伊蕾、王玉玲、洪纯、 邱晓芬、谢又开、何妍、何幸琪
Answer A
A Chew two after dinner. B Brothers, fill up C A jar filled with oil, you can is also full of Extra. D Good to the last drop.
Aim at
The people ,between the age of 15 to 30,pay attention to both their teeth and their health . Mainly for middle and high income ,high level of education
Targeted advertising marketing strategy
This marketing strategy is that by understanding the target consumers and promoting them, the company can obtain the consumers’ favor.
The advertisement is successful!
Forms of micro film is attractive and charming Forms of a series for video clip is creative and multifarious Be benefit for generation and development of brand culture Keep the brand vita Simple advertising commentary
Now it's your turn
Question C: Could you tell us some advertising media?
OK, let’s look at some pictures.
We media
自媒体
OHale Waihona Puke Baidutdoor advertising
户外广告
exhibition
Statistics
Year
2010 2011 2012 2013 2014
Market share
54% 62% 53% 50% 63%
It reflects that Yida has an extraordinary brand influence.
Advertising strategy advices
Hey，your extra(益达)!
It’s yours!”
What focus its advertisement puts on the product
Concept : Teeth health Slogan:Care teeth, care more about you! Product position: Sugar-free gum Target consumer: young people
Advertising media the company has used Micro film
Scenes
Only go off work？ Yes.
(The lady takes two extras, one is in her hand, and other is on the counter.)
Marketing strategy analysis
Advertising of relation marketing strategy (关系化广告 营销策略) Targeted advertising marketing strategy (针对性广告 营销策略) Brand advertising marketing strategy (品牌化广告 营销策略)
By obtaining the satisfactions of the consumers, the company makes the consumers do the word-of-mouth advertising. So it not only gains more customers, but also saves a lot of cost.
Advertising of relation marketing strategy Targeted advertising marketing strategy Brand advertising marketing strategy
Advertising of relation marketing strategy
Choose more creative advertising Enrich its advertising positioning Looking for a wider range of advertising media
Advice
Conclusion
In the eyes of the young, "Extra" is not only a brand.,but also become a synonym(同义词) for "sweet love"; the advertisement dramatic, like chewing gum are generally fresh. But this is the term widely supported; extra sweet light taste, like the sweet love. Both romantic and deep. Many students like.