整合营销传播理论——流行管理词汇

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百个最流行管理词汇

百个最流行管理词汇

百个最流行管理词汇营销篇* 4C营销理论(The Marketing Theory of 4Cs) * 4R营销理论(The Marketing Theory of 4Rs) * 4P营销理论(The Marketing Theory of 4Ps)* 感性营销(Sensibility Marketing)* 利基营销(Niche Marketing)* 交叉营销(Cross Marketing)* 知识营销(Infromation Marketing)* 文化营销(Cultural Marketing)* 服务营销(Services Marketing)* 体验营销(Experience Marketing)* 定制营销(Customization Marketing)* 色彩营销(Color Marketing)* 绿色营销(Green Marketing)* 关系营销(Relationship Marketing)* 合作营销(The Co Marketing Solution)* 伙伴营销(Partnership Marketing)* 一对一营销(One-to-One Marketing)* 差异化营销(Difference Marketing)* 大市场营销(Big Marketing)* 个性化营销(Personalization Marketing)* 堡垒式营销(Focalization Marketing)* 数据库营销(Data base Marketing)* 服务分销策略(Services Distribution Strategy)* 服务促销策略(Services Sales Promotion Strategy)* 整合营销传播(Integrated Marketing Communications, IMC)* 水坝式经营(Dam Operation)* 战略营销联盟(Strategic Marketing Union)* 网络数据库营销(Internet Data base Marketing)* “整时营销” 与“晚盈利” (Profit by Timing Marketing and Lag Profit Marketing) 管理篇* 目标管理(Management by Objectives, MBO)* 标杆瞄准(Benchmarking)* 开明管理(Open Management)* 宽容管理(Allowance Management)* 危机管理(Crisis Management)* 标杆管理(Benchmarking Management)* 人格管理(Character Management)* 品牌管理(Brand Management)* 变革管理(Change Management)* 沟通管理(Communication Management)* 走动管理(Management by Walking Around,MBW A)* 价值管理(Value Management)* 钩稽管理(Innovation and Practice Management)* 能本管理(Capacity Core Management)* 绩效管理(Managing For Perfromance)* 赋权管理(Delegation Management)* 灵捷管理(Celerity Management)* 物流管理(Logistics Management/Physical Distribution ) (Physical Distribution为传统意义上的物流)* 知识管理(Knowledge Management)* 时间管理(Time-Management)* 互动管理(Interactive Management)* T型管理(T Management)* 预算管理(Budget Management)* 末日管理(End Management)* 柔性管理(Soft Management)* 例外管理(Exception Management)* K型管理(K Management)* EV A管理(Economic Value Added, EV A)* 5S管理法(5S :Seiri、Seiten、Seigo、Seiketsu、Shitsuke)* 零缺陷管理(Zero Defects)* 一分钟管理(One Minute Management)* 供应链管理(Supply Chain Management, SCM)* 客户关系管理(Customer Relationship Management,CRM)* 产品数据管理(Product Data Management, PDM)* 过程质量管理法(Process of Quality Management)* 管理驾驶舱(Cockpit of Management)* OEC管理法(Over All Every Control and Clear)* 数字化管理(Digital Management)* 海豚式管理(Management as Porpoise)* 丰田式管理(Toyota- Management)* 跨文化管理(Span-Culture Management)* 蚂蚁式管理(Style of Ant Management)* 购销比价管理(Purchase by Grade Management)* 企业内容管理(Enterprise Content Management)* 企业健康管理(Health of Enterprise Management)* 薪酬外包管理(Salary Epibolic Management)* 戴明的质量管理(William Edwards Dem’s Quality Management) * 六西格玛管理法(Six Sigma)* 倒金字塔管理(Handstand Pyramidal Management)* 变形虫式管理(Amoeba Management)定律篇* 木桶定律(Cannikin Law)* 墨菲定律(Moffe's Law)* 羊群效应(Sheep-Flock Effect)* 帕金森定律(Parkinson's Law)* 华盛顿合作定律(Washington Company Law)* 手表定律(Watch Law)* 蘑菇定律(Mushroom Law)* 鲇鱼效应(Weever Effect)* 飞轮效应(Flywheel Effect)* 光环效应(Halo Effect)* 马太效应(Matthew Effect)* 蝴蝶效应(Butterfly Effect)* 多米诺效应(Domicile Effect)* 皮格马利翁效应(Pygmalion Effect) * 彼德原理(The Peter Principle)* 破窗理论(Break Pane Law)* 路径依赖(Path Dependence)* 奥卡姆剃刀(Occam's Razor)* 博弈论(Game Theory)* 定位法则(Orientation Law)* 80/20原理(80/20 Law)* X理论-Y理论(Theory X- Theory Y) * 超Y理论(Exceed theory Y)综合篇* 7S模型(Principle of 7S)* ABC分析法(ABC-Analysis)* SWOT分析(SWOT Analysis)* 波士顿矩阵法(Boston Matrix Analysis)* 新7S原则(Principle of New 7S)* PDCA循环(PDCA Cyc)* 平衡记分卡(Balanced Score Card)* 品管圈(Quality Control Circle,QCC)* 零库存(In-Time Inventory)* 顾客份额(Constituency Share)* 业务流程重组(Business Process Reengineer)* 动态薪酬(Dynamic Salary)* 管理审计(Managed Audit)* 管理层收购(Management Buy-out)* 逆向供应链(Reverse Supply Chain)* 宽带薪酬设计(Broad Band Salary Design)* 员工持股计划(Employee Stock Ownership Plan,ESOP) * 人力资源外包(Epiboly HR)* 360度绩效反馈(360-Degree Perfromance Feedback)* 人力资源价值链(Human Resource Value Chain)* 柯氏模式(Kirkpatrick Model)* 归因模型(Attribution Model)* 期望模型(Expectancy Model)* 五力模型(The Five-force Model)* 安东尼模型(Anthony Model)* CS经营战略(Customer Satisfaction)* 532绩效考核模型(532 Perfromance Appraisal Model)* 101℃理论(101℃ Theory)* 双因素激励理论(Dual Stimulant Theory)* 注意力经济(The Economy of Attention)* 灵捷竞争(Adroitly Compete)* 德尔菲法(Delphi Technique) * 执行力(Execution)* 领导力(Leadership)* 学习力(Learning Capacity)* 企业教练(Corporate Coach)* 首席知识官(Chief Knowledge Officer)* 第五级领导者(Fifth Rank Leader)* 智力资本(Intellect Capital)* 智能资本(Intellectual Capital)* 高情商团队(High EQ Team)* 学习型组织(Learning Organization)* 知识型企业(Knowledge Enterprise)* 高智商企业(Knowledge-Intensive Enterprise)* 灵捷组织(Adroitly Organization)* 虚拟企业(Virtual Enterprise,VE)。

100个最流行的管理词汇

100个最流行的管理词汇

100个最流行的管理词汇管理专业的你现在知道多少了?【营销篇】4C营销理论(The Marketing Theory of 4Cs)4R营销理论(The Marketing Theory of 4Rs)4P营销理论(The Marketing Theory of 4Ps)感性营销(Sensibility Marketing)利基营销(Niche Marketing)交叉营销(Cross Marketing)知识营销(Knowledge Marketing)文化营销(Cultural Marketing)服务营销 (Services Marketing)体验营销 (Experience Marketing)定制营销 (Customization Marketing)色彩营销(Color Marketing)绿色营销 (Green Marketing)关系营销 (Relationship Marketing)合作营销 (The Co Marketing Solution)伙伴营销 (Partnership Marketing)一对一营销 (One-to-One Marketing)差异化营销 (Difference Marketing)大市场营销(Big Marketing)个性化营销 (Personalization Marketing)堡垒式营销(Formalization Marketing)数据库营销(Data base Marketing)服务分销策略(Services Distribution Strategy)服务促销策略(Services Sales Promotion Strategy)整合营销传播(Integrated Marketing Communications, IMC)水坝式经营(Dam Operation)战略营销联盟 (Strategic Marketing Union)网络数据库营销(Internet Data base Marketing)“整时营销”与“晚盈利”(Profit by Timing Marketing and Lag Profit Marketing)【管理篇】目标管理(Management by Objectives, MBO)标杆瞄准(Benchmarking)开明管理(Open Management)宽容管理(Allowance Management)标杆管理(Benchmarking Management)人格管理(Character Management)品牌管理(Brand Management)变革管理(Change Management)沟通管理(Communication Management)走动管理(Management by Walking Around,MBWA)价值管理(Value Management)钩稽管理(Innovation and Practice Management)能本管理 (Capacity Core Management)绩效管理(Managing For Performance)赋权管理(Delegation Management)灵捷管理(Celerity Management)物流管理 (Logistics Management/Physical Distribution ) (Physical Distribution 为传统意义上的物流)知识管理(Knowledge Management)时间管理(Time-Management)互动管理(Interactive Management)T型管理 (T Management)末日管理(End Management)柔性管理 (Soft Management)例外管理(Exception Management)K型管理 (K Management)EVA管理 (Economic Value Added, EVA)5S管理法(5S :Seiri、Seiten、Seigo、Seiketsu、Shitsuke)零缺陷管理(Zero Defects)一分钟管理(One Minute Management)供应链管理(Supply Chain Management, SCM)客户关系管理(Customer Relationship Management,CRM)产品数据管理 (Product Data Management, PDM)过程质量管理法(Process of Quality Management)管理驾驶舱(Cockpit of Management)OEC管理法 (Over All Every Control and Clear)数字化管理 (Digital Management)海豚式管理 (Management as Porpoise)丰田式管理(Toyota- Management)跨文化管理(Span-Culture Management)蚂蚁式管理(Style of Ant Management)购销比价管理(Purchase by Grade Management)企业内容管理(Enterprise Content Management)企业健康管理(Health of Enterprise Management)薪酬外包管理(Salary Episodic Management)戴明的质量管理 (William Edwards Dem’s Quality Management) 六西格玛管理法 (Six Sigma)倒金字塔管理(Handstand Pyramidal Management)变形虫式管理 (Amoeba Management)【定律篇】木桶定律(Cannikin Law)墨菲定律 (Moffe's Law)羊群效应(Sheep-Flock Effect)帕金森定律(Parkinson's Law)华盛顿合作定律 (Washington Company Law)手表定律(Watch Law)蘑菇定律(Mushroom Law)鲇鱼效应(Weever Effect)飞轮效应(Flywheel Effect)光环效应(Halo Effect)马太效应(Matthew Effect)蝴蝶效应(Butterfly Effect)多米诺效应(Domicile Effect)皮格马利翁效应(Pygmalion Effect)彼德原理 (The Peter Principle)破窗理论(Break Pane Law)路径依赖(Path Dependence)奥卡姆剃刀(Occam's Razor)博弈论 (Game Theory)定位法则(Orientation Law)80/20原理(80/20 Law)X理论-Y理论(Theory X- Theory Y)超Y理论(Exceed theory Y)【综合篇】7S模型(Principle of 7S)ABC分析法(ABC-Analysis)SWOT分析 (SWOT Analysis)波士顿矩阵法(Boston Matrix Analysis)新7S原则 (Principle of New 7S)PDCA循环(PDCA Cyc)平衡记分卡 (Balanced Score Card)品管圈(Quality Control Circle,QCC)零库存(In-Time Inventory)顾客份额(Constituency Share)业务流程重组 (Business Process Reengineer)动态薪酬(Dynamic Salary)管理审计(Managed Audit)管理层收购(Management Buy-out)逆向供应链 (Reverse Supply Chain)宽带薪酬设计(Broad Band Salary Design)员工持股计划(Employee Stock Ownership Plan,ESOP)人力资源外包(Epiboly HR)360度绩效反馈 (360-Degree Performance Feedback) 人力资源价值链(Human Resource Value Chain)柯氏模式(Kirkpatrick Model)归因模型 (Attribution Model)期望模型(Expectancy Model)五力模型 (The Five-force Model)安东尼模型(Anthony Model)CS经营战略(Customer Satisfaction)532绩效考核模型(532 Performance Appraisal Model)101℃理论(101℃ Theory)双因素激励理论(Dual Stimulant Theory)注意力经济(The Economy of Attention)灵捷竞争(Adroitly Compete)德尔菲法(Delphi Technique)执行力 (Execution)领导力 (Leadership)学习力(Learning Capacity)企业教练(Corporate Coach)首席知识官(Chief Knowledge Officer)第五级领导者(Fifth Rank Leader)智力资本(Intellect Capital)智能资本 (Intellectual Capital)高情商团队(High EQ Team)学习型组织(Learning Organization)知识型企业(Knowledge Enterprise)高智商企业(Knowledge-Intensive Enterprise)灵捷组织(Adroitly Organization)虚拟企业(Virtual Enterprise,VE)出自 MBA智库百科由弘一网童保存,尚未注册。

100个最流行的管理词汇整理

100个最流行的管理词汇整理

100个最流行的管理词汇国内外最先进的管理理念和实战经验词汇营销篇4C营销理论(The Marketing Theory of 4Cs)4R营销理论(The Marketing Theory of 4Rs)4P营销理论(The Marketing Theory of 4Ps)感性营销(Sensibility Marketing)利基营销(Niche Marketing)交叉营销(Cross Marketing)知识营销(Knowledge Marketing)文化营销(Cultural Marketing)服务营销(Services Marketing)体验营销(Experience Marketing)定制营销(Customization Marketing)色彩营销(Color Marketing)绿色营销(Green Marketing)关系营销(Relationship Marketing)合作营销(The Co Marketing Solution)伙伴营销(Partnership Marketing)一对一营销(One-to-One Marketing)差异化营销(Difference Marketing)大市场营销(Big Marketing)个性化营销(Personalization Marketing)堡垒式营销(Formalization Marketing)数据库营销(Data base Marketing)服务分销策略(Services Distribution Strategy)服务促销策略(Services Sales Promotion Strategy)整合营销传播(Integrated Marketing Communications, IMC)水坝式经营(Dam Operation)战略营销联盟(Strategic Marketing Union)网络数据库营销(Internet Data base Marketing)“整时营销”与“晚盈利”(Profit by Timing Marketing and Lag Profit Marketing)管理篇目标管理(Management by Objectives, MBO),现在这个缩写也常用于代称“管理层收购”(Management Buy Out)标杆瞄准(Benchmarking)开明管理(Open Management)宽容管理(Allowance Management)危机管理(Crisis Management)标杆管理(Benchmarking Management)人格管理(Character Management)品牌管理(Brand Management)变革管理(Change Management)沟通管理(Communication Management)走动管理(Management by Walking Around,MBWA)价值管理(Value Management)钩稽管理(Innovation and Practice Management)能本管理(Capacity Core Management)绩效管理(Managing For Performance)赋权管理(Delegation Management)灵捷管理(Celerity Management)物流管理(Logistics Management/Physical Distribution ) (Physical Distribution为传统意义上的物流)知识管理(Knowledge Management)时间管理(Time-Management)互动管理(Interactive Management)T型管理(T Management)预算管理(Budget Management)末日管理(End Management)柔性管理(Soft Management)例外管理(Exception Management)K型管理(K Management)EVA管理(Economic Value Added, EVA)5S管理法(5S :Seiri、Seiten、Seigo、Seiketsu、Shitsuke)零缺陷管理(Zero Defects)一分钟管理(One Minute Management)供应链管理(Supply Chain Management, SCM)客户关系管理(Customer Relationship Management,CRM)产品数据管理(Product Data Management, PDM)过程质量管理法(Process of Quality Management)管理驾驶舱(Cockpit of Management)OEC管理法(Over All Every Control and Clear)数字化管理(Digital Management)海豚式管理(Management as Porpoise)丰田式管理(Toyota- Management)跨文化管理(Span-Culture Management)蚂蚁式管理(Style of Ant Management)购销比价管理(Purchase by Grade Management)企业内容管理(Enterprise Content Management)企业健康管理(Health of Enterprise Management)薪酬外包管理(Salary Episodic Management)戴明的质量管理(William Edwards Dem’s Quality Management) 六西格玛管理法(Six Sigma)倒金字塔管理(Handstand Pyramidal Management)变形虫式管理(Amoeba Management)精益管理(Lean Management)法商管理(Law and Business Management)定律篇木桶定律(Cannikin Law)墨菲定律(Moffe's Law)羊群效应(Sheep-Flock Effect)帕金森定律(Parkinson's Law)华盛顿合作定律(Washington Company Law)手表定律(Watch Law)蘑菇定律(Mushroom Law)鲇鱼效应(Weever Effect)飞轮效应(Flywheel Effect)光环效应(Halo Effect)马太效应(Matthew Effect)蝴蝶效应(Butterfly Effect)多米诺效应(Domicile Effect)皮格马利翁效应(Pygmalion Effect)彼德原理(The Peter Principle)破窗理论(Break Pane Law)路径依赖(Path Dependence)奥卡姆剃刀(Occam's Razor)博弈论(Game Theory)定位法则(Orientation Law)80/20原理(80/20 Law)X理论-Y理论(Theory X- Theory Y)超Y理论(Exceed theory Y)人本管理(Humanistic Management)综合篇7S模型(Principle of 7S)ABC分析法(ABC-Analysis)SWOT分析(SWOT Analysis)波士顿矩阵法(Boston Matrix Analysis)新7S原则(Principle of New 7S)PDCA循环(PDCA Cyc)平衡记分卡(Balanced Score Card)品管圈(Quality Control Circle,QCC)零库存(In-Time Inventory)顾客份额(Constituency Share)业务流程重组(Business Process Reengineer)动态薪酬(Dynamic Salary)管理审计(Managed Audit)管理层收购(Management Buy-out)逆向供应链(Reverse Supply Chain)宽带薪酬设计(Broad Band Salary Design)员工持股计划(Employee Stock Ownership Plan,ESOP)人力资源外包(Epiboly HR)360度绩效反馈(360-Degree Performance Feedback)人力资源价值链(Human Resource Value Chain)柯氏模式(Kirkpatrick Model)归因模型(Attribution Model)期望模型(Expectancy Model)五力模型(The Five-force Model)安东尼模型(Anthony Model)CS经营战略(Customer Satisfaction)532绩效考核模型(532 Performance Appraisal Model)101℃理论(101℃Theory)双因素激励理论(Dual Stimulant Theory)注意力经济(The Economy of Attention)灵捷竞争(Adroitly Compete)德尔菲法(Delphi Technique)执行力(Execution)领导力(Leadership)学习力(Learning Capacity)企业教练(Corporate Coach)首席知识官(Chief Knowledge Officer)第五级领导者(Fifth Rank Leader)智力资本(Intellect Capital)智能资本(Intellectual Capital)高情商团队(High EQ Team)学习型组织(Learning Organization)知识型企业(Knowledge Enterprise)高智商企业(Knowledge-Intensive Enterprise)灵捷组织(Adroitly Organization)虚拟企业(Virtual Enterprise,VE)本文来源:/manage/。

100个最流行的管理词汇-营销篇

100个最流行的管理词汇-营销篇

100个最流行的管理词汇营销篇◇4C营销理论(The Marketing Theory of 4Cs)◇4R营销理论(The Marketing Theory of 4Rs)◇4P营销理论(The Marketing Theory of 4Ps)◇感性营销(Sensibility Marketing)◇利基营销(Niche Marketing)◇交叉营销(Cross Marketing)◇知识营销(Knowledge Marketing)◇文化营销(Cultural Marketing)◇服务营销(Services Marketing)◇体验营销(Experience Marketing)◇定制营销(Customization Marketing)◇色彩营销(Color Marketing)◇绿色营销(Green Marketing)◇关系营销(Relationship Marketing)◇合作营销(The Co Marketing Solution)◇伙伴营销(Partnership Marketing)◇一对一营销(One-to-One Marketing)◇差异化营销(Difference Marketing)◇大市场营销(Big Marketing)◇个性化营销(Personalization Marketing)◇堡垒式营销(Formalization Marketing)◇数据库营销(Data base Marketing)◇服务分销策略(Services Distribution Strategy)◇服务促销策略(Services Sales Promotion Strategy)◇整合营销传播(Integrated Marketing Communications, IMC)◇水坝式经营(Dam Operation)◇战略营销联盟(Strategic Marketing Union)◇网络数据库营销(Internet Data base Marketing)◇“整时营销” 与“晚盈利” (Profit by Timing Marketing and Lag Profit Marketing)4Cs营销理论(重定向自4C营销理论)4Cs营销理论(The Marketing Theory of 4Cs)随着市场竞争日趋激烈,媒介传播速度越来越快,4Ps理论越来越受到挑战。

100个最流行的管理词汇

100个最流行的管理词汇

100个最流行的管理词汇营销篇∙4C营销理论(The Marketing Theory of 4Cs)∙4R营销理论(The Marketing Theory of 4Rs)∙4P营销理论(The Marketing Theory of 4Ps)∙感性营销(Sensibility Marketing)∙利基营销(Niche Marketing)∙交叉营销(Cross Marketing)∙知识营销(Knowledge Marketing)∙文化营销(Cultural Marketing)∙服务营销(Services Marketing)∙体验营销(Experience Marketing)∙定制营销(Customization Marketing)∙色彩营销(Color Marketing)∙绿色营销(Green Marketing)∙关系营销(Relationship Marketing)∙合作营销(The Co Marketing Solution)∙伙伴营销(Partnership Marketing)∙一对一营销(One-to-One Marketing)∙差异化营销(Difference Marketing)∙大市场营销(Big Marketing)∙个性化营销(Personalization Marketing)∙堡垒式营销(Formalization Marketing)∙数据库营销(Data base Marketing)∙服务分销策略(Services Distribution Strategy)∙服务促销策略(Services Sales Promotion Strategy)∙整合营销传播(Integrated Marketing Communications,IMC)∙水坝式经营(Dam Operation)∙战略营销联盟(Strategic Marketing Union)∙网络数据库营销(Internet Data base Marketing)∙“整时营销” 与“晚盈利” (Profit by Timing Marketingand Lag Profit Marketing)管理篇∙目标管理(Management by Objectives, MBO)∙标杆瞄准(Benchmarking)∙开明管理(Open Management)∙宽容管理(Allowance Management)∙危机管理(Crisis Management)∙标杆管理(Benchmarking Management)∙人格管理(Character Management)∙品牌管理(Brand Management)∙变革管理(Change Management)∙沟通管理(Communication Management)∙走动管理(Management by Walking Around,MBWA)∙价值管理(Value Management)∙钩稽管理(Innovation and Practice Management)∙能本管理(Capacity Core Management)∙绩效管理(Managing For Performance)∙赋权管理(Delegation Management)∙灵捷管理(Celerity Management)∙物流管理(Logistics Management/PhysicalDistribution ) (Physical Distribution为传统意义上的物流)∙知识管理(Knowledge Management)∙时间管理(Time-Management)∙互动管理(Interactive Management)∙T型管理(T Management)∙预算管理(Budget Management)∙末日管理(End Management)∙柔性管理(Soft Management)∙例外管理(Exception Management)∙K型管理(K Management)∙EVA管理(Economic Value Added, EVA)∙5S管理法(5S :Seiri、Seiten、Seigo、Seiketsu、Shitsuke)∙零缺陷管理(Zero Defects)∙一分钟管理(One Minute Management)∙供应链管理(Supply Chain Management, SCM)∙客户关系管理(Customer RelationshipManagement,CRM)∙产品数据管理(Product Data Management, PDM)∙过程质量管理法(Process of Quality Management)∙管理驾驶舱(Cockpit of Management)∙OEC管理法(Over All Every Control and Clear)∙数字化管理(Digital Management)∙海豚式管理(Management as Porpoise)∙丰田式管理(Toyota- Management)∙跨文化管理(Span-Culture Management)∙蚂蚁式管理(Style of Ant Management)∙购销比价管理(Purchase by Grade Management)∙企业内容管理(Enterprise Content Management)∙企业健康管理(Health of Enterprise Management)∙薪酬外包管理(Salary Episodic Management)∙戴明的质量管理(William Edwards Dem’s QualityManagement)∙六西格玛管理法(Six Sigma)∙倒金字塔管理(Handstand Pyramidal Management)∙变形虫式管理(Amoeba Management)定律篇∙木桶定律(Cannikin Law)∙墨菲定律(Moffe's Law)∙羊群效应(Sheep-Flock Effect)∙帕金森定律(Parkinson's Law)∙华盛顿合作定律(Washington Company Law)∙手表定律(Watch Law)∙蘑菇定律(Mushroom Law)∙鲇鱼效应(Weever Effect)∙飞轮效应(Flywheel Effect)∙光环效应(Halo Effect)∙马太效应(Matthew Effect)∙蝴蝶效应(Butterfly Effect)∙多米诺效应(Domicile Effect)∙皮格马利翁效应(Pygmalion Effect)∙彼德原理(The Peter Principle)∙破窗理论(Break Pane Law)∙路径依赖(Path Dependence)∙奥卡姆剃刀(Occam's Razor)∙博弈论(Game Theory)∙定位法则(Orientation Law)∙80/20原理(80/20 Law)∙X理论-Y理论(Theory X- Theory Y)∙超Y理论(Exceed theory Y)综合篇∙7S模型(Principle of 7S)∙ABC分析法(ABC-Analysis)∙SWOT分析(SWOT Analysis)∙波士顿矩阵法(Boston Matrix Analysis)∙新7S原则(Principle of New 7S)∙PDCA循环(PDCA Cyc)∙平衡记分卡(Balanced Score Card)∙品管圈(Quality Control Circle,QCC)∙零库存(In-Time Inventory)∙顾客份额(Constituency Share)∙业务流程重组(Business Process Reengineer)∙动态薪酬(Dynamic Salary)∙管理审计(Managed Audit)∙管理层收购(Management Buy-out)∙逆向供应链(Reverse Supply Chain)∙宽带薪酬设计(Broad Band Salary Design)∙员工持股计划(Employee Stock Ownership Plan,ESOP)∙人力资源外包(Epiboly HR)∙360度绩效反馈(360-Degree Performance Feedback)∙人力资源价值链(Human Resource Value Chain)∙柯氏模式(Kirkpatrick Model)∙归因模型(Attribution Model)∙期望模型(Expectancy Model)∙五力模型(The Five-force Model)∙安东尼模型(Anthony Model)∙CS经营战略(Customer Satisfaction)∙532绩效考核模型(532 Performance AppraisalModel)∙101℃理论(101℃Theory)∙双因素激励理论(Dual Stimulant Theory)∙注意力经济(The Economy of Attention)∙灵捷竞争(Adroitly Compete)∙德尔菲法(Delphi Technique)∙执行力(Execution)∙领导力(Leadership)∙学习力(Learning Capacity)∙企业教练(Corporate Coach)∙首席知识官(Chief Knowledge Officer)∙第五级领导者(Fifth Rank Leader)∙智力资本(Intellect Capital)∙智能资本(Intellectual Capital)∙高情商团队(High EQ Team)∙学习型组织(Learning Organization)∙知识型企业(Knowledge Enterprise)∙高智商企业(Knowledge-Intensive Enterprise)∙灵捷组织(Adroitly Organization)∙虚拟企业(Virtual Enterprise,VE)。

100个最流行的管理词汇

100个最流行的管理词汇

100个最流行的管理词汇营销篇·4C营销理论(The Marketing Theory of 4Cs)·4R营销理论(The Marketing Theory of 4Rs)·4P营销理论(The Marketing Theory of 4Ps)·感性营销(Sensibility Marketing)·利基营销(Niche Marketing)·交叉营销(Cross Marketing)·知识营销(Knowledge Marketing)·文化营销(Cultural Marketing)·服务营销(Services Marketing)·体验营销(Experience Marketing)·定制营销(Customization Marketing)·色彩营销(Color Marketing)·绿色营销(Green Marketing)·关系营销(Relationship Marketing)·合作营销(The Co Marketing Solution)·伙伴营销(Partnership Marketing)·一对一营销(One-to-One Marketing)·差异化营销(Difference Marketing)·大市场营销(Big Marketing)·个性化营销(Personalization Marketing)·堡垒式营销(Formalization Marketing)·数据库营销(Data base Marketing)·服务分销策略(Services Distribution Strategy)·服务促销策略(Services Sales Promotion Strategy)·整合营销传播(Integrated Marketing Communications, IMC)·水坝式经营(Dam Operation)·战略营销联盟(Strategic Marketing Union)·网络数据库营销(Internet Data base Marketing)·“整时营销”与“晚盈利”(Profit by Timing Marketing and Lag Profit Marketing)管理篇·目标管理(Management by Objectives, MBO),现在这个缩写也常用于代称“管理层收购”(Management Buy Out)·标杆瞄准(Benchmarking)·开明管理(Open Management)·宽容管理(Allowance Management)·危机管理(Crisis Management)·标杆管理(Benchmarking Management)·人格管理(Character Management)·品牌管理(Brand Management)·变革管理(Change Management)·沟通管理(Communication Management)·走动管理(Management by Walking Around,MBW A)·价值管理(Value Management)·钩稽管理(Innovation and Practice Management)·能本管理(Capacity Core Management)·绩效管理(Managing For Performance)·赋权管理(Delegation Management)·灵捷管理(Celerity Management)·物流管理(Logistics Management/Physical Distribution ) (Physical Distribution为传统意义上的物流)·知识管理(Knowledge Management)·时间管理(Time-Management)·互动管理(Interactive Management)·T型管理(T Management)·预算管理(Budget Management)·末日管理(End Management)·柔性管理(Soft Management)·例外管理(Exception Management)·K型管理(K Management)·EV A管理(Economic Value Added, EV A)·5S管理法(5S :Seiri、Seiten、Seigo、Seiketsu、Shitsuke)·零缺陷管理(Zero Defects)·一分钟管理(One Minute Management)·供应链管理(Supply Chain Management, SCM)·客户关系管理(Customer Relationship Management,CRM)·产品数据管理(Product Data Management, PDM)·过程质量管理法(Process of Quality Management)·管理驾驶舱(Cockpit of Management)·OEC管理法(Over All Every Control and Clear)·数字化管理(Digital Management)·海豚式管理(Management as Porpoise)·丰田式管理(Toyota- Management)·跨文化管理(Span-Culture Management)·蚂蚁式管理(Style of Ant Management)·购销比价管理(Purchase by Grade Management)·企业内容管理(Enterprise Content Management)·企业健康管理(Health of Enterprise Management)·薪酬外包管理(Salary Episodic Management)·戴明的质量管理(William Edwards Dem’s Quality Management) ·六西格玛管理法(Six Sigma)·倒金字塔管理(Handstand Pyramidal Management)·变形虫式管理(Amoeba Management)·精益管理(Lean Management)定律篇·木桶定律(Cannikin Law)·墨菲定律(Moffe's Law)·羊群效应(Sheep-Flock Effect)·帕金森定律(Parkinson's Law)·华盛顿合作定律(Washington Company Law) ·手表定律(Watch Law)·蘑菇定律(Mushroom Law)·鲇鱼效应(Weever Effect)·飞轮效应(Flywheel Effect)·光环效应(Halo Effect)·马太效应(Matthew Effect)·蝴蝶效应(Butterfly Effect)·多米诺效应(Domicile Effect)·皮格马利翁效应(Pygmalion Effect)·彼德原理(The Peter Principle)·破窗理论(Break Pane Law)·路径依赖(Path Dependence)·奥卡姆剃刀(Occam's Razor)·博弈论(Game Theory)·定位法则(Orientation Law)·80/20原理(80/20 Law)·X理论-Y理论(Theory X- Theory Y)·超Y理论(Exceed theory Y)综合篇·7S模型(Principle of 7S)·ABC分析法(ABC-Analysis)·SWOT分析(SWOT Analysis)·波士顿矩阵法(Boston Matrix Analysis)·新7S原则(Principle of New 7S)·PDCA循环(PDCA Cyc)·平衡记分卡(Balanced Score Card)·品管圈(Quality Control Circle,QCC)·零库存(In-Time Inventory)·顾客份额(Constituency Share)·业务流程重组(Business Process Reengineer)·动态薪酬(Dynamic Salary)·管理审计(Managed Audit)·管理层收购(Management Buy-out)·逆向供应链(Reverse Supply Chain)·宽带薪酬设计(Broad Band Salary Design)·员工持股计划(Employee Stock Ownership Plan,ESOP)·人力资源外包(Epiboly HR)·360度绩效反馈(360-Degree Performance Feedback)·人力资源价值链(Human Resource Value Chain)·柯氏模式(Kirkpatrick Model)·归因模型(Attribution Model)·期望模型(Expectancy Model)·五力模型(The Five-force Model)·安东尼模型(Anthony Model)·CS经营战略(Customer Satisfaction)·532绩效考核模型(532 Performance Appraisal Model)·101℃理论(101℃Theory)·双因素激励理论(Dual Stimulant Theory)·注意力经济(The Economy of Attention)·灵捷竞争(Adroitly Compete)·德尔菲法(Delphi Technique)·执行力(Execution)·领导力(Leadership)·学习力(Learning Capacity)·企业教练(Corporate Coach)·首席知识官(Chief Knowledge Officer)·第五级领导者(Fifth Rank Leader)·智力资本(Intellect Capital)·智能资本(Intellectual Capital)·高情商团队(High EQ Team)·学习型组织(Learning Organization)·知识型企业(Knowledge Enterprise)·高智商企业(Knowledge-Intensive Enterprise)·灵捷组织(Adroitly Organization)·虚拟企业(Virtual Enterprise,VE)。

100个最流行的管理词汇

100个最流行的管理词汇

100个最流行的管理词汇学习策划做要紧的是理解概念(关键词)、解读概念(关键词),这样我们就可以学到核心的东西。

先搜集国内外最先进的管理理念和实战经验词汇转发给各位,以供分享交流。

营销篇4C营销理论(The Marketing Theory of 4Cs)4R营销理论(The Marketing Theory of 4Rs)4P营销理论(The Marketing Theory of 4Ps)感性营销(Sensibility Marketing)利基营销(Niche Marketing)交叉营销(Cross Marketing)知识营销(Knowledge Marketing)文化营销(Cultural Marketing)服务营销(Services Marketing)体验营销(Experience Marketing)定制营销(Customization Marketing)色彩营销(Color Marketing)绿色营销(Green Marketing)关系营销(Relationship Marketing)合作营销(The Co Marketing Solution)伙伴营销(Partnership Marketing)一对一营销(One-to-One Marketing)差异化营销(Difference Marketing)大市场营销(Big Marketing)个性化营销(Personalization Marketing)堡垒式营销(Formalization Marketing)数据库营销(Data base Marketing)服务分销策略(Services Distribution Strategy)服务促销策略(Services Sales Promotion Strategy)整合营销传播(Integrated Marketing Communications, IMC)水坝式经营(Dam Operation)战略营销联盟(Strategic Marketing Union)网络数据库营销(Internet Data base Marketing)“整时营销” 与“晚盈利” (Profit by Timing Marketing and Lag Profit Marketing)管理篇目标管理(Management by Objectives, MBO),现在这个缩写也常用于代称“管理层收购”(Management Buy Out)标杆瞄准(Benchmarking)开明管理(Open Management)宽容管理(Allowance Management)危机管理(Crisis Management)标杆管理(Benchmarking Management)人格管理(Character Management)品牌管理(Brand Management)变革管理(Change Management)沟通管理(Communication Management)走动管理(Management by Walking Around,MBWA)价值管理(Value Management)钩稽管理(Innovation and Practice Management)能本管理(Capacity Core Management)绩效管理(Managing For Performance)赋权管理(Delegation Management)灵捷管理(Celerity Management)物流管理(Logistics Management/Physical Distribution ) (Physical Distribution为传统意义上的物流)知识管理(Knowledge Management)时间管理(Time-Management)互动管理(Interactive Management)T型管理(T Management)预算管理(Budget Management)末日管理(End Management)柔性管理(Soft Management)例外管理(Exception Management)K型管理(K Management)EVA管理(Economic Value Added, EVA)5S管理法(5S :Seiri、Seiten、Seigo、Seiketsu、Shitsuke)零缺陷管理(Zero Defects)一分钟管理(One Minute Management)供应链管理(Supply Chain Management, SCM)客户关系管理(Customer Relationship Management,CRM)产品数据管理(Product Data Management, PDM)过程质量管理法(Process of Quality Management)管理驾驶舱(Cockpit of Management)OEC管理法(Over All Every Control and Clear)数字化管理(Digital Management)海豚式管理(Management as Porpoise)丰田式管理(Toyota- Management)跨文化管理(Span-Culture Management)蚂蚁式管理(Style of Ant Management)购销比价管理(Purchase by Grade Management)企业内容管理(Enterprise Content Management)企业健康管理(Health of Enterprise Management)薪酬外包管理(Salary Episodic Management)戴明的质量管理(William Edwards Dem’s Quality Management) 六西格玛管理法(Six Sigma)倒金字塔管理(Handstand Pyramidal Management)变形虫式管理(Amoeba Management)精益管理(Lean Management)定律篇木桶定律(Cannikin Law)墨菲定律(Moffe's Law)羊群效应(Sheep-Flock Effect)帕金森定律(Parkinson's Law)华盛顿合作定律(Washington Company Law) 手表定律(Watch Law)蘑菇定律(Mushroom Law)鲇鱼效应(Weever Effect)飞轮效应(Flywheel Effect)光环效应(Halo Effect)马太效应(Matthew Effect)蝴蝶效应(Butterfly Effect)多米诺效应(Domicile Effect)皮格马利翁效应(Pygmalion Effect)彼德原理(The Peter Principle)破窗理论(Break Pane Law)路径依赖(Path Dependence)奥卡姆剃刀(Occam's Razor)博弈论(Game Theory)定位法则(Orientation Law)80/20原理(80/20 Law)X理论-Y理论(Theory X- Theory Y)超Y理论(Exceed theory Y)人本管理(Humanistic Management)综合篇7S模型(Principle of 7S)ABC分析法(ABC-Analysis)SWOT分析(SWOT Analysis)波士顿矩阵法(Boston Matrix Analysis)新7S原则(Principle of New 7S)PDCA循环(PDCA Cyc)平衡记分卡(Balanced Score Card)品管圈(Quality Control Circle,QCC)零库存(In-Time Inventory)顾客份额(Constituency Share)业务流程重组(Business Process Reengineer)动态薪酬(Dynamic Salary)管理审计(Managed Audit)管理层收购(Management Buy-out)逆向供应链(Reverse Supply Chain)宽带薪酬设计(Broad Band Salary Design)员工持股计划(Employee Stock Ownership Plan,ESOP)人力资源外包(Epiboly HR)360度绩效反馈(360-Degree Performance Feedback)人力资源价值链(Human Resource Value Chain)柯氏模式(Kirkpatrick Model)归因模型(Attribution Model)期望模型(Expectancy Model)五力模型(The Five-force Model)安东尼模型(Anthony Model)CS经营战略(Customer Satisfaction)532绩效考核模型(532 Performance Appraisal Model)101℃理论(101℃Theory)双因素激励理论(Dual Stimulant Theory)注意力经济(The Economy of Attention)灵捷竞争(Adroitly Compete)德尔菲法(Delphi Technique)执行力(Execution)领导力(Leadership)学习力(Learning Capacity)企业教练(Corporate Coach)首席知识官(Chief Knowledge Officer)第五级领导者(Fifth Rank Leader)智力资本(Intellect Capital)智能资本(Intellectual Capital)高情商团队(High EQ Team)学习型组织(Learning Organization)知识型企业(Knowledge Enterprise)高智商企业(Knowledge-Intensive Enterprise)灵捷组织(Adroitly Organization)虚拟企业(Virtual Enterprise,VE)。

100个最流行的管理词汇

100个最流行的管理词汇

100个最流行的管理词汇营销篇∙4C营销理论(The Marketing Theory of 4Cs)∙4R营销理论(The Marketing Theory of 4Rs)∙4P营销理论(The Marketing Theory of 4Ps)∙感性营销(Sensibility Marketing)∙利基营销(Niche Marketing)∙交叉营销(Cross Marketing)∙知识营销(Knowledge Marketing)∙文化营销(Cultural Marketing)∙服务营销(Services Marketing)∙体验营销(Experience Marketing)∙定制营销(Customization Marketing)∙色彩营销(Color Marketing)∙绿色营销(Green Marketing)∙关系营销(Relationship Marketing)∙合作营销(The Co Marketing Solution)∙伙伴营销(Partnership Marketing)∙一对一营销(One-to-One Marketing)∙差异化营销(Difference Marketing)∙大市场营销(Big Marketing)∙个性化营销(Personalization Marketing)∙堡垒式营销(Formalization Marketing)∙数据库营销(Data base Marketing)∙服务分销策略(Services Distribution Strategy)∙服务促销策略(Services Sales Promotion Strategy)∙整合营销传播(Integrated Marketing Communications, IMC)∙水坝式经营(Dam Operation)∙战略营销联盟(Strategic Marketing Union)∙网络数据库营销(Internet Data base Marketing)∙“整时营销” 与“晚盈利” (Profit by Timing Marketing and Lag Profit Marketing) [编辑]管理篇∙目标管理(Management by Objectives, MBO),现在这个缩写也常用于代称“管理层收购”(Management Buy Out)∙标杆瞄准(Benchmarking)∙开明管理(Open Management)∙宽容管理(Allowance Management)∙危机管理(Crisis Management)∙标杆管理(Benchmarking Management)∙人格管理(Character Management)∙品牌管理(Brand Management)∙变革管理(Change Management)∙沟通管理(Communication Management)∙走动管理(Management by Walking Around,MBWA)∙价值管理(Value Management)∙钩稽管理(Innovation and Practice Management)∙能本管理(Capacity Core Management)∙绩效管理(Managing For Performance)∙赋权管理(Delegation Management)∙灵捷管理(Celerity Management)∙物流管理(Logistics Management/Physical Distribution ) (Physical Distribution为传统意义上的物流)∙知识管理(Knowledge Management)∙时间管理(Time-Management)∙互动管理(Interactive Management)∙T型管理(T Management)∙预算管理(Budget Management)∙末日管理(End Management)∙柔性管理(Soft Management)∙例外管理(Exception Management)∙K型管理(K Management)∙EVA管理(Economic Value Added, EVA)∙5S管理法(5S :Seiri、Seiten、Seigo、Seiketsu、Shitsuke)∙零缺陷管理(Zero Defects)∙一分钟管理(One Minute Management)∙供应链管理(Supply Chain Management, SCM)∙客户关系管理(Customer Relationship Management,CRM)∙产品数据管理(Product Data Management, PDM)∙过程质量管理法(Process of Quality Management)∙管理驾驶舱(Cockpit of Management)∙OEC管理法(Over All Every Control and Clear)∙数字化管理(Digital Management)∙海豚式管理(Management as Porpoise)∙丰田式管理(Toyota- Management)∙跨文化管理(Span-Culture Management)∙蚂蚁式管理(Style of Ant Management)∙购销比价管理(Purchase by Grade Management)∙企业内容管理(Enterprise Content Management)∙企业健康管理(Health of Enterprise Management)∙薪酬外包管理(Salary Episodic[,epi'sɔdik,-kəl] Management)∙戴明的质量管理(William Edwards Dem’s Quality Management)∙六西格玛管理法(Six Sigma)∙倒金字塔管理(Handstand Pyramidal [pi'ræmidəl, ,pirə'mi-] Management)∙变形虫式管理(Amoeba [ə'mi:bə] Management)∙精益管理(Lean Management)∙法商管理(Law and Business Management)[编辑]定律篇∙木桶定律(Cannikin ['kænikin] Law)∙墨菲定律(Moffe's Law)∙羊群效应(Sheep-Flock Effect)∙帕金森定律(Parkinson's Law)∙华盛顿合作定律(Washington Company Law)∙手表定律(Watch Law)∙蘑菇定律(Mushroom Law)∙鲇鱼效应(Weever ['wi:və] Effect)∙飞轮效应(Flywheel Effect)∙光环效应(Halo ['heiləu] Effect)∙马太效应(Matthew Effect)∙蝴蝶效应(Butterfly Effect)∙多米诺效应(Domicile Effect)∙皮格马利翁效应(Pygmalion Effect)∙彼德原理(The Peter Principle)∙破窗理论(Break Pane Law)∙路径依赖(Path Dependence)∙奥卡姆剃刀(Occam's Razor['reizə])∙博弈论(Game Theory)∙定位法则(Orientation [,ɔ:rien'teiʃən, əu-] Law)∙80/20原理(80/20 Law)∙X理论-Y理论(Theory X- Theory Y)∙超Y理论(Exceed theory Y)∙人本管理(Humanistic [,hju:mə'nistik] Management)[编辑]综合篇∙7S模型(Principle of 7S)∙ABC分析法(ABC-Analysis)∙SWOT分析(SWOT Analysis)∙波士顿矩阵法(Boston Matrix Analysis)∙新7S原则(Principle of New 7S)∙PDCA循环(PDCA Cyc)∙平衡记分卡(Balanced Score Card)∙品管圈(Quality Control Circle,QCC)∙零库存(In-Time Inventory)∙顾客份额(Constituency Share)∙业务流程重组(Business Process Reengineer[,ri:endʒi'niə(r)]) ∙动态薪酬(Dynamic [dai'næmik] Salary)∙管理审计(Managed Audit['ɔ:dit])∙管理层收购(Management Buy-out)∙逆向供应链(Reverse Supply Chain)∙宽带薪酬设计(Broad Band Salary Design)∙员工持股计划(Employee Stock Ownership Plan,ESOP)∙人力资源外包(Epiboly HR)∙360度绩效反馈(360-Degree Performance Feedback)∙人力资源价值链(Human Resource Value Chain)∙柯氏模式(Kirkpatrick Model)∙归因模型(Attribution Model)∙期望模型(Expectancy Model)∙五力模型(The Five-force Model)∙安东尼模型(Anthony Model)∙CS经营战略(Customer Satisfaction)∙532绩效考核模型(532 Performance Appraisal Model)∙101℃理论(101℃Theory)∙双因素激励理论(Dual Stimulant ['stimjulənt] Theory)∙注意力经济(The Economy of Attention)∙灵捷竞争(Adroitly Compete)∙德尔菲法(Delphi Technique)∙执行力(Execution)∙领导力(Leadership)∙学习力(Learning Capacity)∙企业教练(Corporate Coach)∙首席知识官(Chief Knowledge Officer)∙第五级领导者(Fifth Rank Leader)∙智力资本(Intellect Capital)∙智能资本(Intellectual Capital)∙高情商团队(High EQ Team)∙学习型组织(Learning Organization)∙知识型企业(Knowledge Enterprise)∙高智商企业(Knowledge-Intensive ['nɔlidʒin'tensiv] Enterprise)∙灵捷组织(Adroitly [ə'drɔitli] Organization)∙虚拟企业(Virtual ['və:tʃuəl] Enterprise,VE)。

100个流行的管理词汇(营销篇)

100个流行的管理词汇(营销篇)

100个流行的管理词汇(营销篇)目录一、4Cs营销理论 (7)二、4Rs营销理论 (9)4R营销的操作要点 (10)4R营销的特点 (11)总结 (11)三、4Ps营销理论 (12)4Ps营销理论简介 (12)4Ps营销理论的意义 (13)四、感性营销 (14)感性营销十法则 (15)感性营销应注意的几个问题 (26)目录 (27)利基简介 (27)利基市场营销盛行的原因 (28)利基市场营销的优点 (29)利基市场的选择标准 (31)利基市场的基本类型 (31)利基营销的运用 (33)关于利基市场营销的一个悖论 (36)六、交叉营销 (37)目录 (38)交叉营销的实质 (38)交叉营销有两大功能 (39)有效地进行交叉营销 (39)交叉营销的简单运用 (42)七、知识营销 (43)目录 (43)知识营销定义 (43)知识营销的特征 (44)知识营销的内容 (45)知识营销与传统营销的区别 (47)八、文化营销 (48)文化营销的概念 (49)文化营销的意义 (50)文化营销应注意地问题 (51)九、服务营销 (51)目录 (52)服务营销的定义 (52)服务营销与传统的营销的比较 (53)服务营销的演变 (53)服务营销的一般特点 (55)服务营销的原则 (57)我国服务营销的现状及其面临的威胁 (60)企业应该如何做好服务营销 (62)结论 (62)十、体验营销 (62)体验营销(Experience Marketing) (63)体验营销的产生(apperance of experience marketing) (63)体验营销的主要策略(main strategies of experience marcketing) (65)十一、定制营销 (67)定制营销(Customization Markting) (67)定制营销的竞争优势 (67)形成定制营销时间竞争优势的途径 (68)十二、色彩营销 (72)目录 (74)色彩营销理论的兴起及发展 (74)色彩营销策略 (77)色彩文化的社会价值 (77)企业形象的色彩策略 (78)产品及包装设计的色彩营销 (78)广告的色彩营销 (79)政府的色彩营销 (80)色彩营销步骤 (80)色彩营销应用的要点 (82)对顾客心理的影响作用 (82)顾客购买行为的影响作用 (83)色彩营销应注意的问题 (84)色彩营销应用案例 (85)十三、绿色营销 (86)目录 (86)绿色营销简介 (86)绿色营销管理内容 (88)绿色营销之绿色需求 (92)绿色营销之绿色研发、绿色生产、绿色产品 (94)绿色营销组合策略 (94)十四、关系营销 (100)目录 (101)什么是关系营销 (101)关系营销的本质特征 (101)关系营销的基本模式 (102)关系营销的价值测定 (104)关系营销的原则 (107)关系营销的形态 (108)关系营销的具体措施 (109)十五、合作营销 (111)目录 (111)合作营销简介 (111)合作营销大约有三种形式: (113)合作营销的类型 (113)合作营销的利弊 (115)合作营销的原则 (117)合作营销的关键点 (119)合作营销的案例 (119)十六、伙伴营销 (121)目录 (121)伙伴营销概念 (121)伙伴关系有三个明显的特征 (122)案例:亿家能热水器的成功伙伴营销 (123)八大支持系统 (123)十七、一对一营销 (125)目录 (127)一对一营销的内容 (127)与顾客一对一的沟通交流 (129)一对一定做产品和服务 (131)一对一的销售组织 (132)一对一的顾客服务 (134)服务文化培育更需深入 (135)批评:一对一营销的陷阱 (137)顾客忠诚的逻辑陷阱 (137)顾客导向陷阱 (138)能力陷阱 (139)品牌定位陷阱 (140)数据库万能陷阱 (140)顾客附加价值陷阱 (141)顾客权力陷阱 (142)十八、差异化营销 (143)目录 (144)什么是差异化营销 (144)差异化营销的核心思想 (144)差异化营销的形式 (145)差异化营销的策略 (146)策略一:产品差异化 (146)策略二:服务差异化 (148)策略三:形象差异化 (149)差异化营销的优点和缺点 (150)相关条目 (151)十九、大市场营销 (151)目录 (151)大市场营销的概述 (151)大市场营销的具体表现 (152)大市场营销与一般市场营销的联系与区别 (154)大市场营销战略实施步骤 (156)二十、个性化营销 (157)目录 (158)从传统营销组合到个性化营销 (158)个性化营销: 新的营销理念 (160)个性化营销:戴尔的成功经验 (164)个性化营销的优势 (166)个性化营销的具体策略 (166)个性化营销策略实施步骤 (168)二十一、壁垒营销 (170)目录 (171)实施壁垒营销的战略意义 (171)实施壁垒营销的几个选择 (172)产品壁垒策略 (172)营销理念壁垒 (173)营销技术壁垒 (174)营销信息壁垒 (174)企业文化壁垒 (174)知识壁垒 (175)成功实施壁垒营销的关键点 (176)二十二、数据库营销 (177)目录 (177)什么是数据库营销 (177)数据库营销的基本作用 (180)数据库的建立与管理 (182)数据库营销的前景 (183)二十三、服务分销策略 (185)目录 (185)分销渠道 (185)服务分销的方法 (186)直接渠道和间接渠道 (186)长渠道和短渠道 (186)宽渠道和窄渠道 (186)单渠道和多渠道 (186)可供服务企业选择的渠道 (187)直销 (187)经由中介机构销售 (187)服务分销方法的创新 (188)租赁服务的增长 (188)特许经营的增长 (189)综合服务的增长 (189)二十四、服务促销策略 (190)促销目标 (190)服务促销与有形产品促销的差异 (191)服务促销组合策略 (192)二十五、整合营销传播理论 (196)目录 (197)整合营销传播的简介 (197)整合营销传播理论的定义 (198)整合营销传播的两个特性 (200)整合营销传播的七个层次 (201)整合营销传播的六种方法 (203)IMC的不同方面 (205)相关条目 (205)二十六、水坝式经营法 (205)目录 (206)关于松下幸之助 (206)水坝式经营法简介 (207)设备水坝 (208)库存水坝 (208)资金水坝 (209)新产品水坝 (209)心理水坝 (209)水坝式经营法的借鉴价值 (210)二十七、战略营销联盟 (210)目录 (211)战略营销联盟的概念 (211)战略营销联盟形成的动因 (212)战略营销联盟的主要行为方式 (214)战略营销联盟的组织形式 (215)1.合资 (215)2.相互持股 (215)3.合作营销 (215)二十八、数据库营销 (216)目录 (216)什么是数据库营销 (216)数据库营销的基本作用 (219)数据库的建立与管理 (221)数据库营销的前景 (222)目录 (224)什么是整时营销? (224)整时营销兴起的原因 (224)整时营销的策略 (225)整时营销与赢利模式 (227)整时营销的重要意义 (228)营销篇一、4Cs营销理论4Cs营销理论(The Marketing Theory of 4Cs)随着市场竞争日趋激烈,媒介传播速度越来越快,4Ps理论越来越受到挑战。

100个管理词汇

100个管理词汇

100个最流行的管理词汇营销篇4C营销理论 (The Marketing Theory of 4Cs)4R营销理论(The Marketing Theory of 4Rs)4P营销理论(The Marketing Theory of 4Ps)感性营销(Sensibility Marketing)利基营销(Niche Marketing)交叉营销 (Cross Marketing)知识营销(Knowledge Marketing)文化营销 (Cultural Marketing)服务营销(Services Marketing)体验营销(Experience Marketing)定制营销(Customization Marketing)色彩营销(Color Marketing)绿色营销(Green Marketing)关系营销 (Relationship Marketing)合作营销 (The Co Marketing Solution)伙伴营销 (Partnership Marketing)一对一营销(One-to—One Marketing)差异化营销(Difference Marketing)大市场营销(Big Marketing)个性化营销 (Personalization Marketing)堡垒式营销(Formalization Marketing)数据库营销(Data base Marketing)服务分销策略(Services Distribution Strategy)服务促销策略(Services Sales Promotion Strategy)整合营销传播(Integrated Marketing Communications,IMC)水坝式经营(Dam Operation)战略营销联盟 (Strategic Marketing Union)网络数据库营销(Internet Data base Marketing)“整时营销”与“晚盈利” (Profit by Timing Marketing and Lag Profit Marketing)管理篇目标管理(Management by Objectives,MBO)标杆瞄准(Benchmarking)开明管理(Open Management)宽容管理(Allowance Management)危机管理(Crisis Management)标杆管理 (Benchmarking Management)人格管理(Character Management)品牌管理 (Brand Management)变革管理(Change Management)沟通管理(Communication Management)走动管理(Management by Walking Around,MBWA)价值管理(Value Management)钩稽管理(Innovation and Practice Management)能本管理(Capacity Core Management)绩效管理(Managing For Performance)赋权管理 (Delegation Management)灵捷管理(Celerity Management)物流管理 (Logistics Management/Physical Distribution ) (PhysicalDistribution为传统意义上的物流)知识管理 (Knowledge Management)时间管理(Time—Management)互动管理(Interactive Management)T型管理(T Management)预算管理 (Budget Management)末日管理(End Management)柔性管理(Soft Management)例外管理(Exception Management)K型管理(K Management)EVA管理(Economic Value Added,EVA)5S管理法(5S :Seiri、Seiten、Seigo、Seiketsu、Shitsuke)零缺陷管理(Zero Defects)一分钟管理(One Minute Management)供应链管理(Supply Chain Management, SCM)客户关系管理(Customer Relationship Management,CRM)产品数据管理 (Product Data Management,PDM)过程质量管理法(Process of Quality Management)管理驾驶舱(Cockpit of Management)OEC管理法 (Over All Every Control and Clear)数字化管理(Digital Management)海豚式管理(Management as Porpoise)丰田式管理(Toyota- Management)跨文化管理 (Span-Culture Management)蚂蚁式管理(Style of Ant Management)购销比价管理 (Purchase by Grade Management)企业内容管理(Enterprise Content Management)企业健康管理 (Health of Enterprise Management)薪酬外包管理 (Salary Episodic Management)戴明的质量管理(William Edwards Dem's Quality Management)六西格玛管理法 (Six Sigma)倒金字塔管理(Handstand Pyramidal Management)变形虫式管理 (Amoeba Management)定律篇木桶定律(Cannikin Law)墨菲定律 (Moffe's Law)羊群效应(Sheep—Flock Effect)帕金森定律(Parkinson’s Law)华盛顿合作定律 (Washington Company Law)手表定律(Watch Law)蘑菇定律(Mushroom Law)鲇鱼效应(Weever Effect)飞轮效应(Flywheel Effect)光环效应(Halo Effect)马太效应(Matthew Effect)蝴蝶效应 (Butterfly Effect)多米诺效应 (Domicile Effect)皮格马利翁效应(Pygmalion Effect)彼德原理(The Peter Principle)破窗理论(Break Pane Law)路径依赖(Path Dependence)奥卡姆剃刀(Occam’s Razor)博弈论(Game Theory)定位法则(Orientation Law)80/20原理(80/20 Law)X理论-Y理论(Theory X— Theory Y)超Y理论(Exceed theory Y)综合篇7S模型(Principle of 7S)ABC分析法(ABC—Analysis)SWOT分析 (SWOT Analysis)波士顿矩阵法(Boston Matrix Analysis)新7S原则(Principle of New 7S) PDCA循环(PDCA Cyc)平衡记分卡(Balanced Score Card)品管圈 (Quality Control Circle,QCC)零库存(In-Time Inventory)顾客份额(Constituency Share)业务流程重组 (Business Process Reengineer)动态薪酬 (Dynamic Salary)管理审计(Managed Audit)管理层收购(Management Buy-out)逆向供应链 (Reverse SupplChain)宽带薪酬设计(Broad Band Salary Design)员工持股计划(Employee Stock Ownership Plan,ESOP)人力资源外包(Epiboly HR)360度绩效反馈(360-Degree Performance Feedback)人力资源价值链(Human Resource Value Chain)柯氏模式 (Kirkpatrick Model)归因模型(Attribution Model)期望模型(Expectancy Model)五力模型(The Five-force Model)安东尼模型 (Anthony Model)CS经营战略(Customer Satisfaction)532绩效考核模型(532 Performance Appraisal Model) 101℃理论(101℃ Theory)双因素激励理论(Dual Stimulant Theory)注意力经济 (The Economy of Attention)灵捷竞争(Adroitly Compete)德尔菲法(Delphi Technique)执行力 (Execution)领导力(Leadership)学习力(Learning Capacity)企业教练(Corporate Coach)首席知识官(Chief Knowledge Officer)第五级领导者(Fifth Rank Leader)智力资本(Intellect Capital)智能资本(Intellectual Capital)高情商团队(High EQ Team)学习型组织(Learning Organization)知识型企业 (Knowledge Enterprise)高智商企业(Knowledge—Intensive Enterprise)灵捷组织(Adroitly Organization)虚拟企业(Virtual Enterprise,VE)。

100个最流行的管理词汇

100个最流行的管理词汇

/plaza/1301071128593002 622?source=pre100个最流行的管理词汇100个最流行的管理词汇我们掌握了多少?营销篇:4C营销理论(The Marketing Theory of 4Cs)4R营销理论(The Marketing Theory of 4Rs)4P营销理论(The Marketing Theory of 4Ps)感性营销(Sensibility Marketing)利基营销(Niche Marketing)交叉营销(Cross Marketing)知识营销(Knowledge Marketing)文化营销(Cultural Marketing)服务营销(Services Marketing)体验营销(Experience Marketing)定制营销(Customization Marketing)色彩营销(Color Marketing)绿色营销(Green Marketing)关系营销(Relationship Marketing)合作营销(The Co Marketing Solution)伙伴营销(Partnership Marketing)一对一营销(One-to-One Marketing)差异化营销(Difference Marketing)大市场营销(Big Marketing)个性化营销(Personalization Marketing)堡垒式营销(Formalization Marketing)数据库营销(Data base Marketing)服务分销策略(Services Distribution Strategy)服务促销策略(Services Sales Promotion Strategy)整合营销传播(Integrated Marketing Communications, IMC)水坝式经营(Dam Operation)战略营销联盟(Strategic Marketing Union)网络数据库营销(Internet Data base Marketing)“整时营销”与“晚盈利”(Profit by Timing Marketing and Lag Profit Marketing)管理篇目标管理(Management by Objectives, MBO)标杆瞄准(Benchmarking)开明管理(Open Management)宽容管理(Allowance Management)危机管理(Crisis Management)标杆管理(Benchmarking Management)人格管理(Character Management)品牌管理(Brand Management)变革管理(Change Management)沟通管理(Communication Management)走动管理(Management by Walking Around,MBWA)价值管理(Value Management)钩稽管理(Innovation and Practice Management)能本管理(Capacity Core Management)绩效管理(Managing For Performance)赋权管理(Delegation Management)灵捷管理(Celerity Management)物流管理(Logistics Management/Physical Distribution ) (Physical Distribution为传统意义上的物流)知识管理(Knowledge Management)时间管理(Time-Management)互动管理(Interactive Management)T型管理(T Management)预算管理(Budget Management)末日管理(End Management)柔性管理(Soft Management)例外管理(Exception Management)K型管理(K Management)EVA管理(Economic Value Added, EVA)5S管理法(5S :Seiri、Seiten、Seigo、Seiketsu、Shitsuke)零缺陷管理(Zero Defects)一分钟管理(One Minute Management)供应链管理(Supply Chain Management, SCM)客户关系管理(Customer Relationship Management,CRM)产品数据管理(Product Data Management, PDM)过程质量管理法(Process of Quality Management)管理驾驶舱(Cockpit of Management)OEC管理法(Over All Every Control and Clear)数字化管理(Digital Management)海豚式管理(Management as Porpoise)丰田式管理(Toyota- Management)跨文化管理(Span-Culture Management)蚂蚁式管理(Style of Ant Management)购销比价管理(Purchase by Grade Management)企业内容管理(Enterprise Content Management)企业健康管理(Health of Enterprise Management)薪酬外包管理(Salary Episodic Management)戴明的质量管理(William Edwards Dem’s Quality Management)六西格玛管理法(Six Sigma)倒金字塔管理(Handstand Pyramidal Management)变形虫式管理(Amoeba Management)定律篇木桶定律(Cannikin Law)墨菲定律(Moffe's Law)羊群效应(Sheep-Flock Effect)帕金森定律(Parkinson's Law)华盛顿合作定律(Washington Company Law)手表定律(Watch Law)蘑菇定律(Mushroom Law)鲇鱼效应(Weever Effect)飞轮效应(Flywheel Effect)光环效应(Halo Effect)马太效应(Matthew Effect)蝴蝶效应(Butterfly Effect)多米诺效应(Domicile Effect)皮格马利翁效应(Pygmalion Effect)彼德原理(The Peter Principle)破窗理论(Break Pane Law)路径依赖(Path Dependence)奥卡姆剃刀(Occam's Razor)博弈论(Game Theory)定位法则(Orientation Law)80/20原理(80/20 Law)X理论-Y理论(Theory X- Theory Y)超Y理论(Exceed theory Y)综合篇7S模型(Principle of 7S)ABC分析法(ABC-Analysis)SWOT分析(SWOT Analysis)波士顿矩阵法(Boston Matrix Analysis)新7S原则(Principle of New 7S)PDCA循环(PDCA Cyc)平衡记分卡(Balanced Score Card)品管圈(Quality Control Circle,QCC)零库存(In-Time Inventory)顾客份额(Constituency Share)业务流程重组(Business Process Reengineer)动态薪酬(Dynamic Salary)管理审计(Managed Audit)管理层收购(Management Buy-out)逆向供应链(Reverse Supply Chain)宽带薪酬设计(Broad Band Salary Design)员工持股计划(Employee Stock Ownership Plan,ESOP)人力资源外包(Epiboly HR)360度绩效反馈(360-Degree Performance Feedback)人力资源价值链(Human Resource Value Chain)柯氏模式(Kirkpatrick Model)归因模型(Attribution Model)期望模型(Expectancy Model)五力模型(The Five-force Model)安东尼模型(Anthony Model)CS经营战略(Customer Satisfaction)532绩效考核模型(532 Performance Appraisal Model)101℃理论(101℃Theory)双因素激励理论(Dual Stimulant Theory)注意力经济(The Economy of Attention)灵捷竞争(Adroitly Compete)德尔菲法(Delphi Technique)执行力(Execution)领导力(Leadership)学习力(Learning Capacity)企业教练(Corporate Coach)首席知识官(Chief Knowledge Officer)第五级领导者(Fifth Rank Leader)智力资本(Intellect Capital)智能资本(Intellectual Capital)高情商团队(High EQ Team)学习型组织(Learning Organization)知识型企业(Knowledge Enterprise)高智商企业(Knowledge-Intensive Enterprise)灵捷组织(Adroitly Organization)虚拟企业(Virtual Enterprise,VE)。

100个最流行的管理词汇

100个最流行的管理词汇

100个最流行的管理词汇100个最流行的管理词汇国内外最先进的管理理念和实战经验词汇目录[隐藏]• 1 营销篇• 2 管理篇• 3 定律篇• 4 综合篇[编辑]营销篇•4C营销理论(The Marketing Theory of 4Cs)•4R营销理论(The Marketing Theory of 4Rs)•4P营销理论(The Marketing Theory of 4Ps)•感性营销(Sensibility Marketing)•利基营销(Niche Marketing)•交叉营销(Cross Marketing)•知识营销(Knowledge Marketing)•文化营销(Cultural Marketing)•服务营销 (Services Marketing)•体验营销 (Experience Marketing)•定制营销 (Customization Marketing) •色彩营销(Color Marketing)•绿色营销 (Green Marketing)•关系营销 (Relationship Marketing)•合作营销 (The Co Marketing Solution) •伙伴营销 (Partnership Marketing)•一对一营销 (One-to-One Marketing) •差异化营销 (Difference Marketing)•大市场营销(Big Marketing)•个性化营销 (Personalization Marketing) •堡垒式营销(Formalization Marketing)•数据库营销(Data base Marketing)•服务分销策略(Services Distribution Strategy)•服务促销策略(Services Sales Promotion Strategy)•整合营销传播(Integrated Marketing Communications, IMC)•水坝式经营(Dam Operation)•战略营销联盟 (Strategic Marketing Union)•网络数据库营销(Internet Data base Marketing)•“整时营销” 与“晚盈利” (Profit by Timing Marketing and Lag Profit Marketing)[编辑]管理篇•目标管理(Management by Objectives, MBO),现在这个缩写也常用于代称“管理层收购”(Management Buy Out)•标杆瞄准(Benchmarking)•开明管理(Open Management)•宽容管理(Allowance Management)•危机管理(Crisis Management)•标杆管理(Benchmarking Management)•人格管理(Character Management)•品牌管理(Brand Management)•变革管理(Change Management)•沟通管理(Communication Management)•走动管理(Management by Walking Around,MBWA)•价值管理(Value Management)•钩稽管理(Innovation and Practice Management)•能本管理 (Capacity Core Management) •绩效管理(Managing For Performance)•赋权管理(Delegation Management)•灵捷管理(Celerity Management)•物流管理 (LogisticsManagement/Physical Distribution ) (Physical Distribution为传统意义上的物流)•知识管理(Knowledge Management)•时间管理(Time-Management)•互动管理(Interactive Management)•T型管理 (T Management)•预算管理(Budget Management)•末日管理(End Management)•柔性管理 (Soft Management)•例外管理(Exception Management)•K型管理 (K Management)•EVA管理 (Economic ValueAdded, EVA)•5S管理法(5S :Seiri、Seiten、Seigo、Seiketsu、Shitsuke)•零缺陷管理(Zero Defects)•一分钟管理(One Minute Management)•供应链管理(Supply Chain Management, SCM)•客户关系管理(Customer Relationship Management,CRM)•产品数据管理 (Product Data Management, PDM)•过程质量管理法(Process of Quality Management)•管理驾驶舱(Cockpit of Management)•OEC管理法 (Over All Every Control and Clear)•数字化管理 (Digital Management)•海豚式管理 (Management as Porpoise) •丰田式管理(Toyota- Management)•跨文化管理(Span-Culture Management)•蚂蚁式管理(Style of Ant Management)•购销比价管理(Purchase by Grade Management)•企业内容管理(Enterprise Content Management)•企业健康管理(Health of Enterprise Management)•薪酬外包管理(Salary Episodic Management)•戴明的质量管理 (William Edwards Dem’s Quality Management)•六西格玛管理法 (Six Sigma)•倒金字塔管理(Handstand Pyramidal Management)•变形虫式管理 (Amoeba Management) •精益管理 (Lean Management)•法商管理 (Law and Business Management)[编辑]定律篇•木桶定律(Cannikin Law)•墨菲定律 (Moffe's Law)•羊群效应(Sheep-Flock Effect)•帕金森定律(Parkinson's Law)•华盛顿合作定律 (Washington Company Law)•手表定律(Watch Law)•蘑菇定律(Mushroom Law)•鲇鱼效应(Weever Effect)•飞轮效应(Flywheel Effect)•光环效应(Halo Effect)•马太效应(Matthew Effect)•蝴蝶效应(Butterfly Effect)•多米诺效应(Domicile Effect)•皮格马利翁效应(Pygmalion Effect)•彼德原理 (The Peter Principle)•破窗理论(Break Pane Law)•路径依赖(Path Dependence)•奥卡姆剃刀(Occam's Razor)•博弈论 (Game Theory)•定位法则(Orientation Law)•80/20原理(80/20 Law)•X理论-Y理论(Theory X- Theory Y)•超Y理论(Exceed theory Y)•人本管理(Humanistic Management)[编辑]综合篇•7S模型(Principle of 7S)•ABC分析法(ABC-Analysis)•SWOT分析 (SWOT Analysis)•波士顿矩阵法(Boston Matrix Analysis)•新7S原则 (Principle of New 7S) •PDCA循环(PDCA Cyc)•平衡记分卡 (Balanced Score Card)•品管圈(Quality Control Circle,QCC)•零库存(In-Time Inventory)•顾客份额(Constituency Share)•业务流程重组 (Business Process Reengineer)•动态薪酬(Dynamic Salary)•管理审计(Managed Audit)•管理层收购(Management Buy-out)•逆向供应链 (Reverse Supply Chain) •宽带薪酬设计(Broad Band Salary Design)•员工持股计划(Employee Stock Ownership Plan,ESOP)•人力资源外包(Epiboly HR)•360度绩效反馈 (360-Degree Performance Feedback)•人力资源价值链(Human Resource Value Chain)•柯氏模式(Kirkpatrick Model)•归因模型 (Attribution Model)•期望模型(Expectancy Model)•五力模型 (The Five-force Model)•安东尼模型(Anthony Model)•CS经营战略(Customer Satisfaction)•532绩效考核模型(532 Performance Appraisal Model)•101℃理论(101℃Theory)•双因素激励理论(Dual Stimulant Theory)•注意力经济(The Economy of Attention)•灵捷竞争(Adroitly Compete)•德尔菲法(Delphi Technique)•执行力 (Execution)•领导力 (Leadership)•学习力(Learning Capacity)•企业教练(Corporate Coach)•首席知识官(Chief Knowledge Officer)•第五级领导者(Fifth Rank Leader)•智力资本(Intellect Capital)•智能资本 (Intellectual Capital)•高情商团队(High EQ Team)•学习型组织(Learning Organization)•知识型企业(Knowledge Enterprise)•高智商企业(Knowledge-Intensive Enterprise)•灵捷组织(Adroitly Organization)•虚拟企业(Virtual Enterprise,VE)。

100个最流行的营销词汇

100个最流行的营销词汇

4C营销理论(The Marketing Theory of 4Cs)4R营销理论(The Marketing Theory of 4Rs)4P营销理论(The Marketing Theory of 4Ps)感性营销(Sensibility Marketing)利基营销(Niche Marketing)交叉营销(Cross Marketing)知识营销(Knowledge Marketing)文化营销(Cultural Marketing)服务营销 (Services Marketing)体验营销 (Experience Marketing)定制营销 (Customization Marketing)色彩营销(Color Marketing)绿色营销 (Green Marketing)关系营销 (Relationship Marketing)合作营销 (The Co Marketing Solution)伙伴营销 (Partnership Marketing)一对一营销 (One-to-One Marketing)差异化营销 (Difference Marketing)大市场营销(Big Marketing)个性化营销 (Personalization Marketing)堡垒式营销(Formalization Marketing)数据库营销(Data base Marketing)服务分销策略(Services Distribution Strategy)服务促销策略(Services Sales Promotion Strategy)整合营销传播(Integrated Marketing Communications, IMC)水坝式经营(Dam Operation)战略营销联盟 (Strategic Marketing Union)网络数据库营销(Internet Data base Marketing)“整时营销”与“晚盈利”(Profit by Timing Marketing and Lag Profit Marketing)管理篇目标管理(Management by Objectives, MBO),现在这个缩写也常用于代称“管理层收购”(Management Buy Out)标杆瞄准(Benchmarking)开明管理(Open Management)宽容管理(Allowance Management)危机管理(Crisis Management)标杆管理(Benchmarking Management)人格管理(Character Management)品牌管理(Brand Management)变革管理(Change Management)沟通管理(Communication Management)走动管理(Management by Walking Around,MBWA)价值管理(Value Management)钩稽管理(Innovation and Practice Management)能本管理 (Capacity Core Management)绩效管理(Managing For Performance)赋权管理(Delegation Management)灵捷管理(Celerity Management)物流管理 (Logistics Management/Physical Distribution ) (Physical Distribution为传统意义上的物流)知识管理(Knowledge Management)时间管理(Time-Management)互动管理(Interactive Management)T型管理 (T Management)预算管理(Budget Management)末日管理(End Management)柔性管理 (Soft Management)例外管理(Exception Management)K型管理 (K Management)EVA管理 (Economic Value Added, EVA)5S管理法(5S :Seiri、Seiten、Seigo、Seiketsu、Shitsuke)零缺陷管理(Zero Defects)一分钟管理(One Minute Management)供应链管理(Supply Chain Management, SCM)客户关系管理(Customer Relationship Management,CRM)产品数据管理 (Product Data Management, PDM)过程质量管理法(Process of Quality Management)管理驾驶舱(Cockpit of Management)OEC管理法 (Over All Every Control and Clear)数字化管理 (Digital Management)海豚式管理 (Management as Porpoise)丰田式管理(Toyota- Management)跨文化管理(Span-Culture Management)蚂蚁式管理(Style of Ant Management)购销比价管理(Purchase by Grade Management)企业内容管理(Enterprise Content Management)企业健康管理(Health of Enterprise Management)薪酬外包管理(Salary Episodic Management)戴明的质量管理 (William Edwards Dem’s Quality Management)六西格玛管理法 (Six Sigma)倒金字塔管理(Handstand Pyramidal Management)变形虫式管理 (Amoeba Management)</P< p>定律篇木桶定律(Cannikin Law)墨菲定律 (Moffe’s Law)羊群效应(Sheep-Flock Effect)帕金森定律(Parkinson’s Law)华盛顿合作定律 (Washington Company Law)手表定律(Watch Law)蘑菇定律(Mushroom Law)鲇鱼效应(Weever Effect)飞轮效应(Flywheel Effect)光环效应(Halo Effect)马太效应(Matthew Effect)蝴蝶效应(Butterfly Effect)多米诺效应(Domicile Effect)皮格马利翁效应(Pygmalion Effect)彼德原理 (The Peter Principle)破窗理论(Break Pane Law)路径依赖(Path Dependence)奥卡姆剃刀(Occam’s Razor)博弈论 (Game Theory)定位法则(Orientation Law)80/20原理(80/20 Law)X理论-Y理论(Theory X- Theory Y)超Y理论(Exceed theory Y)综合篇7S模型(Principle of 7S)ABC分析法(ABC-Analysis)SWOT分析 (SWOT Analysis)波士顿矩阵法(Boston Matrix Analysis)新7S原则 (Principle of New 7S)PDCA循环(PDCA Cyc)平衡记分卡 (Balanced Score Card)品管圈(Quality Control Circle,QCC)零库存(In-Time Inventory)顾客份额(Constituency Share)业务流程重组 (Business Process Reengineer)动态薪酬(Dynamic Salary)管理审计(Managed Audit)管理层收购(Management Buy-out)逆向供应链 (Reverse Supply Chain)宽带薪酬设计(Broad Band Salary Design)员工持股计划(Employee Stock Ownership Plan,ESOP)人力资源外包(Epiboly HR)360度绩效反馈 (360-Degree Performance Feedback)人力资源价值链(Human Resource Value Chain柯氏模式(Kirkpatrick Model)归因模型(Attribution Model)期望模型(Expectancy Model)五力模型(The Five-force Model)安东尼模型(Anthony Model)CS经营战略(Customer Satisfaction)532绩效考核模型(532 Performance Appraisal Model)101℃理论(101℃Theory)双因素激励理论(Dual Stimulant Theory)注意力经济(The Economy of Attention)灵捷竞争(Adroitly Compete)德尔菲法(Delphi Technique)执行力(Execution)领导力(Leadership)学习力(Learning Capacity)企业教练(Corporate Coach)首席知识官(Chief Knowledge Officer)第五级领导者(Fifth Rank Leader)智力资本(Intellect Capital)智能资本(Intellectual Capital)高情商团队(High EQ Team)学习型组织(Learning Organization)知识型企业(Knowledge Enterprise)高智商企业(Knowledge-Intensive Enterprise)灵捷组织(Adroitly Organization)虚拟企业(Virtual Enterprise,VE)</P< p>。

最流行的100个管理词汇

最流行的100个管理词汇

100个最流行的管理词汇国内外最先进的管理理念和实战经验词汇营销篇∙4C营销理论(The Marketing Theory of 4Cs)∙4R营销理论(The Marketing Theory of 4Rs)∙4P营销理论(The Marketing Theory of 4Ps)∙感性营销(Sensibility Marketing)∙利基营销(Niche Marketing)∙交叉营销(Cross Marketing)∙知识营销(Knowledge Marketing)∙文化营销(Cultural Marketing)∙服务营销(Services Marketing)∙体验营销(Experience Marketing)∙定制营销(Customization Marketing)∙色彩营销(Color Marketing)∙绿色营销(Green Marketing)∙关系营销(Relationship Marketing)∙合作营销(The Co Marketing Solution)∙伙伴营销(Partnership Marketing)∙一对一营销(One-to-One Marketing)∙差异化营销(Difference Marketing)∙大市场营销(Big Marketing)∙个性化营销(Personalization Marketing)∙堡垒式营销(Formalization Marketing)∙数据库营销(Data base Marketing)∙服务分销策略(Services Distribution Strategy)∙服务促销策略(Services Sales PromotionStrategy)∙整合营销传播(Integrated MarketingCommunications, IMC)∙水坝式经营(Dam Operation)∙战略营销联盟(Strategic Marketing Union)∙网络数据库营销(Internet Data baseMarketing)∙“整时营销” 与“晚盈利” (Profit by TimingMarketing and Lag Profit Marketing)[编辑]管理篇∙目标管理(Management by Objectives, MBO)∙标杆瞄准(Benchmarking)∙开明管理(Open Management)∙宽容管理(Allowance Management)∙危机管理(Crisis Management)∙标杆管理(Benchmarking Management)∙人格管理(Character Management)∙品牌管理(Brand Management)∙变革管理(Change Management)∙沟通管理(Communication Management)∙走动管理(Management by Walking Around,MBWA)∙价值管理(Value Management)∙钩稽管理(Innovation and PracticeManagement)∙能本管理(Capacity Core Management)∙绩效管理(Managing For Performance)∙赋权管理(Delegation Management)∙灵捷管理(Celerity Management)∙物流管理(Logistics Management/PhysicalDistribution ) (Physical Distribution为传统意义上的物流)∙知识管理(Knowledge Management)∙时间管理(Time-Management)∙互动管理(Interactive Management)∙T型管理(T Management)∙预算管理(Budget Management)∙末日管理(End Management)∙柔性管理(Soft Management)∙例外管理(Exception Management)∙K型管理(K Management)∙EVA管理(Economic Value Added, EVA)∙5S管理法(5S :Seiri、Seiten、Seigo、Seiketsu、Shitsuke)∙零缺陷管理(Zero Defects)∙一分钟管理(One Minute Management)∙供应链管理(Supply Chain Management,SCM)∙客户关系管理(Customer RelationshipManagement,CRM)∙产品数据管理(Product Data Management,PDM)∙过程质量管理法(Process of QualityManagement)∙管理驾驶舱(Cockpit of Management)∙OEC管理法(Over All Every Control and Clear)∙数字化管理(Digital Management)∙海豚式管理(Management as Porpoise)∙丰田式管理(Toyota- Management)∙跨文化管理(Span-Culture Management)∙蚂蚁式管理(Style of Ant Management)∙购销比价管理(Purchase by GradeManagement)∙企业内容管理(Enterprise ContentManagement)∙企业健康管理(Health of EnterpriseManagement)∙薪酬外包管理(Salary Episodic Management)∙戴明的质量管理(William Edwards Dem’sQuality Management)∙六西格玛管理法(Six Sigma)∙倒金字塔管理(Handstand PyramidalManagement)∙变形虫式管理(Amoeba Management)[编辑]定律篇∙木桶定律(Cannikin Law)∙墨菲定律(Moffe's Law)∙羊群效应(Sheep-Flock Effect)∙帕金森定律(Parkinson's Law)∙华盛顿合作定律(Washington Company Law)∙手表定律(Watch Law)∙蘑菇定律(Mushroom Law)∙鲇鱼效应(Weever Effect)∙飞轮效应(Flywheel Effect)∙光环效应(Halo Effect)∙马太效应(Matthew Effect)∙蝴蝶效应(Butterfly Effect)∙多米诺效应(Domicile Effect)∙皮格马利翁效应(Pygmalion Effect)∙彼德原理(The Peter Principle)∙破窗理论(Break Pane Law)∙路径依赖(Path Dependence)∙奥卡姆剃刀(Occam's Razor)∙博弈论(Game Theory)∙定位法则(Orientation Law)∙80/20原理(80/20 Law)∙X理论-Y理论(Theory X- Theory Y)∙超Y理论(Exceed theory Y)[编辑]综合篇∙7S模型(Principle of 7S)∙ABC分析法(ABC-Analysis)∙SWOT分析(SWOT Analysis)∙波士顿矩阵法(Boston Matrix Analysis)∙新7S原则(Principle of New 7S)∙PDCA循环(PDCA Cyc)∙平衡记分卡(Balanced Score Card)∙品管圈(Quality Control Circle,QCC)∙零库存(In-Time Inventory)∙顾客份额(Constituency Share)∙业务流程重组(Business Process Reengineer)∙动态薪酬(Dynamic Salary)∙管理审计(Managed Audit)∙管理层收购(Management Buy-out)∙逆向供应链(Reverse Supply Chain)∙宽带薪酬设计(Broad Band Salary Design)∙员工持股计划(Employee Stock OwnershipPlan,ESOP)∙人力资源外包(Epiboly HR)∙360度绩效反馈(360-Degree PerformanceFeedback)∙人力资源价值链(Human Resource ValueChain)∙柯氏模式(Kirkpatrick Model)∙归因模型(Attribution Model)∙期望模型(Expectancy Model)∙五力模型(The Five-force Model)∙安东尼模型(Anthony Model)∙CS经营战略(Customer Satisfaction)∙532绩效考核模型(532 Performance AppraisalModel)∙101℃理论(101℃Theory)∙双因素激励理论(Dual Stimulant Theory)∙注意力经济(The Economy of Attention)∙灵捷竞争(Adroitly Compete)∙德尔菲法(Delphi Technique)∙执行力(Execution)∙领导力(Leadership)∙学习力(Learning Capacity)∙企业教练(Corporate Coach)∙首席知识官(Chief Knowledge Officer)∙第五级领导者(Fifth Rank Leader)∙智力资本(Intellect Capital)∙智能资本(Intellectual Capital)∙高情商团队(High EQ Team)∙学习型组织(Learning Organization)∙知识型企业(Knowledge Enterprise)∙高智商企业(Knowledge-Intensive Enterprise)∙灵捷组织(Adroitly Organization)∙虚拟企业(Virtual Enterprise,VE)4Cs营销理论(重定向自4C营销理论)4Cs营销理论(The Marketing Theory of 4Cs)随着市场竞争日趋激烈,媒介传播速度越来越快,4Ps理论越来越受到挑战。

100个最流行的管理词汇

100个最流行的管理词汇

100个最流行的管理词汇营销篇* 4C营销理论(The Marketing Theory of 4Cs)* 4R营销理论(The Marketing Theory of 4Rs)* 4P营销理论(The Marketing Theory of 4Ps)* 感性营销(Sensibility Marketing)* 利基营销(Niche Marketing)* 交叉营销(Cross Marketing)* 知识营销(Information Marketing)* 文化营销(Cultural Marketing)* 服务营销 (Services Marketing)* 体验营销 (Experience Marketing)* 定制营销 (Customization Marketing)* 色彩营销(Color Marketing)* 绿色营销 (Green Marketing)* 关系营销 (Relationship Marketing)* 合作营销 (The Co Marketing Solution)* 伙伴营销 (Partnership Marketing)* 一对一营销 (One-to-One Marketing)* 差异化营销 (Difference Marketing)* 大市场营销(Big Marketing)* 个性化营销 (Personalization Marketing)* 堡垒式营销(Focalization Marketing)* 数据库营销(Data base Marketing)* 服务分销策略(Services Distribution Strategy)* 服务促销策略(Services Sales Promotion Strategy)* 整合营销传播(Integrated Marketing Communications, IMC)* 水坝式经营(Dam Operation)* 战略营销联盟 (Strategic Marketing Union)* 网络数据库营销(Internet Data base Marketing)* “整时营销”与“晚盈利”(Profit by Timing Marketing and Lag Profit Marketing)[编辑]管理篇* 目标管理(Management by Objectives, MBO)* 标杆瞄准(Benchmarking)* 开明管理(Open Management)* 宽容管理(Allowance Management)* 危机管理(Crisis Management)* 标杆管理(Benchmarking Management)* 人格管理(Character Management)* 品牌管理(Brand Management)* 变革管理(Change Management)* 沟通管理(Communication Management)* 走动管理(Management by Walking Around,MBWA)* 价值管理(Value Management)* 钩稽管理(Innovation and Practice Management)* 能本管理 (Capacity Core Management)* 绩效管理(Managing For Performance)* 赋权管理(Delegation Management)* 灵捷管理(Celerity Management)* 物流管理 (Logistics Management/Physical Distribution ) (Physical Distribution为传统意义上的物流)* 知识管理(Knowledge Management)* 时间管理(Time-Management)* 互动管理(Interactive Management)* T型管理 (T Management)* 预算管理(Budget Management)* 末日管理(End Management)* 柔性管理 (Soft Management)* 例外管理(Exception Management)* K型管理 (K Management)* EVA管理 (Economic Value Added, EV A)* 5S管理法(5S :Seiri、Seiten、Seigo、Seiketsu、Shitsuke)* 零缺陷管理(Zero Defects)* 一分钟管理(One Minute Management)* 供应链管理(Supply Chain Management, SCM)* 客户关系管理(Customer Relationship Management,CRM)* 产品数据管理 (Product Data Management, PDM)* 过程质量管理法(Process of Quality Management)* 管理驾驶舱(Cockpit of Management)* OEC管理法 (Over All Every Control and Clear)* 数字化管理 (Digital Management)* 海豚式管理 (Management as Porpoise)* 丰田式管理(Toyota- Management)* 跨文化管理(Span-Culture Management)* 蚂蚁式管理(Style of Ant Management)* 购销比价管理(Purchase by Grade Management)* 企业内容管理(Enterprise Content Management)* 企业健康管理(Health of Enterprise Management)* 薪酬外包管理(Salary Epibolic Management)* 戴明的质量管理 (William Edwards Dem’s Quality Management)* 六西格玛管理法 (Six Sigma)* 倒金字塔管理(Handstand Pyramidal Management)* 变形虫式管理 (Amoeba Management)定律篇* 木桶定律(Cannikin Law)* 墨菲定律 (Moffe's Law)* 羊群效应(Sheep-Flock Effect)* 帕金森定律(Parkinson's Law)* 华盛顿合作定律 (Washington Company Law) * 手表定律(Watch Law)* 蘑菇定律(Mushroom Law)* 鲇鱼效应(Weever Effect)* 飞轮效应(Flywheel Effect)* 光环效应(Halo Effect)* 马太效应(Matthew Effect)* 蝴蝶效应(Butterfly Effect)* 多米诺效应(Domicile Effect)* 皮格马利翁效应(Pygmalion Effect)* 彼德原理 (The Peter Principle)* 破窗理论(Break Pane Law)* 路径依赖(Path Dependence)* 奥卡姆剃刀(Occam's Razor)* 博弈论 (Game Theory)* 定位法则(Orientation Law)* 80/20原理(80/20 Law)* X理论-Y理论(Theory X- Theory Y)* 超Y理论(Exceed theory Y)[编辑]综合篇* 7S模型(Principle of 7S)* ABC分析法(ABC-Analysis)* SWOT分析 (SWOT Analysis)* 波士顿矩阵法(Boston Matrix Analysis)* 新7S原则 (Principle of New 7S)* PDCA循环(PDCA Cyc)* 平衡记分卡 (Balanced Score Card)* 品管圈(Quality Control Circle,QCC)* 零库存(In-Time Inventory)* 顾客份额(Constituency Share)* 业务流程重组 (Business Process Reengineer) * 动态薪酬(Dynamic Salary)* 管理审计(Managed Audit)* 管理层收购(Management Buy-out)* 逆向供应链 (Reverse Supply Chain)* 宽带薪酬设计(Broad Band Salary Design)* 员工持股计划(Employee Stock Ownership Plan,ESOP) * 人力资源外包(Epiboly HR)* 360度绩效反馈 (360-Degree Performance Feedback)* 人力资源价值链(Human Resource Value Chain)* 柯氏模式(Kirkpatrick Model)* 归因模型 (Attribution Model)* 期望模型(Expectancy Model)* 五力模型 (The Five-force Model)* 安东尼模型(Anthony Model)* CS经营战略(Customer Satisfaction)* 532绩效考核模型(532 Performance Appraisal Model) * 101℃理论(101℃ Theory)* 双因素激励理论(Dual Stimulant Theory)* 注意力经济(The Economy of Attention)* 灵捷竞争(Adroitly Compete)* 德尔菲法(Delphi Technique)* 执行力 (Execution)* 领导力 (Leadership)* 学习力(Learning Capacity)* 企业教练(Corporate Coach)* 首席知识官(Chief Knowledge Officer)* 第五级领导者(Fifth Rank Leader)* 智力资本(Intellect Capital)* 智能资本 (Intellectual Capital)* 高情商团队(High EQ Team)* 学习型组织(Learning Organization)* 知识型企业(Knowledge Enterprise)* 高智商企业(Knowledge-Intensive Enterprise)* 灵捷组织(Adroitly Organization)* 虚拟企业(Virtual Enterprise,VE)。

100个最流行的管理词汇-营销篇

100个最流行的管理词汇-营销篇

100个最流行的管理词汇营销篇◇4C营销理论(The Marketing Theory of 4Cs)◇4R营销理论(The Marketing Theory of 4Rs)◇4P营销理论(The Marketing Theory of 4Ps)◇感性营销(Sensibility Marketing)◇利基营销(Niche Marketing)◇交叉营销(Cross Marketing)◇知识营销(Knowledge Marketing)◇文化营销(Cultural Marketing)◇服务营销(Services Marketing)◇体验营销(Experience Marketing)◇定制营销(Customization Marketing)◇色彩营销(Color Marketing)◇绿色营销(Green Marketing)◇关系营销(Relationship Marketing)◇合作营销(The Co Marketing Solution)◇伙伴营销(Partnership Marketing)◇一对一营销(One-to-One Marketing)◇差异化营销(Difference Marketing)◇大市场营销(Big Marketing)◇个性化营销(Personalization Marketing)◇堡垒式营销(Formalization Marketing)◇数据库营销(Data base Marketing)◇服务分销策略(Services Distribution Strategy)◇服务促销策略(Services Sales Promotion Strategy)◇整合营销传播(Integrated Marketing Communications, IMC)◇水坝式经营(Dam Operation)◇战略营销联盟(Strategic Marketing Union)◇网络数据库营销(Internet Data base Marketing)◇“整时营销” 与“晚盈利” (Profit by Timing Marketing and Lag Profit Marketing)4Cs营销理论(重定向自4C营销理论)4Cs营销理论(The Marketing Theory of 4Cs)随着市场竞争日趋激烈,媒介传播速度越来越快,4Ps理论越来越受到挑战。

100个最流行的管理词汇-营销篇

100个最流行的管理词汇-营销篇

100个最流行的管理词汇营销篇◇4C营销理论(The Marketing Theory of 4Cs)◇4R营销理论(The Marketing Theory of 4Rs)◇4P营销理论(The Marketing Theory of 4Ps)◇感性营销(Sensibility Marketing)◇利基营销(Niche Marketing)◇交叉营销(Cross Marketing)◇知识营销(Knowledge Marketing)◇文化营销(Cultural Marketing)◇服务营销(Services Marketing)◇体验营销(Experience Marketing)◇定制营销(Customization Marketing)◇色彩营销(Color Marketing)◇绿色营销(Green Marketing)◇关系营销(Relationship Marketing)◇合作营销(The Co Marketing Solution)◇伙伴营销(Partnership Marketing)◇一对一营销(One-to-One Marketing)◇差异化营销(Difference Marketing)◇大市场营销(Big Marketing)◇个性化营销(Personalization Marketing)◇堡垒式营销(Formalization Marketing)◇数据库营销(Data base Marketing)◇服务分销策略(Services Distribution Strategy)◇服务促销策略(Services Sales Promotion Strategy)◇整合营销传播(Integrated Marketing Communications, IMC)◇水坝式经营(Dam Operation)◇战略营销联盟(Strategic Marketing Union)◇网络数据库营销(Internet Data base Marketing)◇“整时营销” 与“晚盈利” (Profit by Timing Marketing and Lag Profit Marketing)4Cs营销理论(重定向自4C营销理论)4Cs营销理论(The Marketing Theory of 4Cs)随着市场竞争日趋激烈,媒介传播速度越来越快,4Ps理论越来越受到挑战。

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整合營銷傳播理論),IMC Marketing CommunicationIntegrated整合營銷傳播(Communications IMC(IntegratedMarketing1992年,全球第一部專著《整合營銷傳播》在美國問世。

作者是在廣告界極富IMC)簡稱田納本·盛名的美國西北大學教授唐·舒爾茨及其合作者斯坦利。

)uterbornannenbaum)、羅伯特·勞特朋(Robert(Stanley I.T整合營銷傳播的簡介的核心思想是將與企業進行市場營銷所有關的一整合營銷傳播IMC切傳播活動一元化。

、包裝、新聞整合營銷傳播一方面把廣告、促銷、公關、直銷、CI媒體等一切傳播活動都涵蓋到營銷活動的範圍之內;另一方面則使企業能夠將統一的傳播資訊傳達給消費者。

所以,整合營銷傳播也(用一個聲音說話)即營銷傳播的一VoiceWith One被稱為Speak元化策略。

年代市場營銷界最為重要的發世紀90整合營銷傳播的開展,是20展,整合營銷傳播理論也得到了企業界和營銷理論界的廣泛認同。

整合營銷傳播理論作為一種實戰性極強的操作性理論,興起於商品經濟最發達的美國。

在經濟全球化的形勢下,近幾年來,整合營銷傳播理論也在中國得到了廣泛的傳播,並一度出現“整合營銷熱”。

整合營銷傳播理論是隨著營銷實踐的發展而產生的一種概念,因此其概念的內涵也隨著實踐的發展不斷的豐富和完善。

在過去幾年內,整合營銷傳播(IMC)在世界範圍內吸引了營銷人員、傳播從業者和專家學者的廣泛註意,如Caywood、唐·E·舒爾茨和王,1991;舒爾茨、Tannenbaum和Lauterborn,1992;Duncan和埃弗雷特,1993;Duncan和Moriarity,1997;Hutton,1995;Wolters,1993;Nowak和費爾普斯,1994)。

一直以來,整合營銷傳播實踐者、營銷資源提供者和營銷效果評價者以各種方式,從不同的角度來給整合營銷傳播進行定義和研究。

整合營銷傳播理論的定義美國廣告公司協會AdvertisingAssociationof美國廣告公司協會(American)是這樣給整合營銷傳播進行定義的:Agencies,4As整合營銷傳播是一個營銷傳播計劃概念,要求充分認識用來制定綜“如普通廣告、直——合計劃時所使用的各種帶來附加值的傳播手段並將之結合,提供具有良好接反映廣告、銷售促進合公共關係——”清晰度、連貫性的信息,使傳播影響力最大化。

.特倫奇·希姆普美國南卡羅萊納大學教授特倫奇·希姆普認為:“整合營銷傳播學是制訂並執行針對顧客或與未來顧客的各種說服性傳播計劃的過程。

整合營銷傳播學的目標在於影響或直接影響有選擇的受播者的行為。

整合營銷傳播學認為,一個顧客或一個未來顧客在產品或服務方面與品牌或公司接觸的一切來源均是未來信息潛在的傳播渠道。

進而,整合營銷傳播利用與顧客或未來顧客相關的並有可能被接受的一切形式的傳播。

總之,整合營銷傳播學開始於顧客或未來顧客,然後反饋,以期明確規定說服性傳播計劃的形式與方法。

”舒爾茨·唐列巴姆和勞特鮑恩美國學者舒爾茨·唐列巴姆和勞特鮑恩也給出了他們的觀察結論:“整合營銷傳播是一種看待事物整體的新方式,而過去在此我們只看到其中的各個部分,比如廣告、銷售促進、人員溝通、售點廣告、人員溝通等,它是重新編排的信息傳播,使它看起來更符合消費者看待信息傳播的方式象一股從無法辨別的源泉流出的信息流。

”托馬斯·羅索和羅納德·萊恩“整合營銷傳播是指將所有傳達給消費者的信息,包括廣告、銷售促進、直接反映廣告、事件營銷、包裝以有利於品牌的形式呈現,對每一條信息都應使之整體化和相互呼應,以支持其他關於品牌的信.息或印象,如果這一過程成功,它將通過向消費者傳達同樣的品牌信息而建立起品牌資產。

”湯姆·鄧肯在對整合營銷傳播的研究中,科羅拉多大學整合營銷傳播研究生項目主任湯姆·鄧肯引入了“關係利益人”的概念來進行解釋整合營銷傳播:“整合營銷傳播指企業或品牌通過發展與協調戰略傳播活動,使自己藉助各種媒介或其他接觸方式與員工、顧客、投資者、普通公眾等關係利益人建立建設性的關係,從而建立和加強他們之間的互利關係的過程。

”唐·E·舒爾茨整合營銷傳播理論的先驅、全球第一本整合營銷傳播專著的第一作者唐·E·舒爾茨教授根據對組織應當如何展開整合營銷傳播的研究,並考慮到營銷傳播不斷變動的管理環境,給整合營銷傳播下一個新的定義。

他們認為它將包含整合營銷傳播當前及可以預見的將來的發展範圍。

“整合營銷傳播是一個業務戰略過程,它是指制定、優化、執行並評價協調的、可測度的、有說服力的品牌傳播計劃,這些活動的受眾”包括消費者、顧客、潛在顧客、內部和外部受眾及其他目標。

.這一定義與其他定義的不同之處在於:它將重點放在商業過程上。

這最終將形成一個封閉的迴路系統,它深入地分析消費者的感知狀態及品牌傳播情況,最重要的是它隱含地提供了一種可以評價所有廣告投資活動的機制,因為它強調消費者及顧客對組織的當前及潛在的價值。

唐·E·舒爾茨分別對內容整合與資源整合進行了表述。

他認為內容合包括:1.精確區隔消費者——根據消費者的行為及對產品的需求來區分;2.提供一個具有競爭力的利益點——根據消費者的購買誘因;3.確認目前消費者如何在心中進行品牌定位。

4.建立一個突出的、整體的品牌個性,以便消費者能夠區別本品牌與競爭品牌之不同。

關鍵是“用一個聲音來說話”。

他認為資源整合應該發掘關鍵“接觸點”,瞭解如何才能更有效地接觸消費者。

傳播手段包括:廣告、直銷、公關、包裝、商品展示、店面促銷等,關鍵是“在什麼時候使用什麼傳播手段”無論是內容整合還是資源整合,兩者都統一到建立良好的“品牌——顧客”關係上來。

內容整合是資源整合的基礎,資源整合推動內容整把品”品牌全行銷計畫“和智威湯遜”度品牌管家“360合的實現。

奧美牌創建的焦點放到了資源整合;而電通蜂窩模型則把焦點放到了內容的整合。

整合營銷傳播的兩個特性戰術的連續性是指所有通過不同營銷傳播工具在不同媒體傳播的信息都應彼此關聯呼應。

戰略的導向性強調在一個營銷戰術中所有包括物理和心理的要素都應保持一貫性。

戰術的連續性1、戰術的連續性是指在所有營銷傳播中的創意要素要有一貫性。

譬如在一個營銷傳播戰術中可以使用相同的口號、標簽說明以及在所有廣告和其他形式的營銷傳播中表現相同行業特性等。

心理的連續性性與“聲音是指對該機構和品牌的一貫態度,它是消費者對公司的“”的知覺,這可通過貫穿所有廣告和其他形式的營銷傳播的一貫主格”題、形象或語調等來達成。

戰略的導向性2、戰略的導向性是設計來完成戰略性的公司目標。

許多營銷傳播專家雖然製作出超凡的創意廣告作品,能夠深深地感動受眾甚至獲得廣告或傳播大獎,但是未必有助於本機構的戰略目標,例如銷售量市場份額及利潤目標等。

能夠促使一個營銷傳播戰術整合的就是其戰.略焦點,信息必須設計來達成特殊的戰略目標,而媒體則必須通過有利於戰略目標考慮來對其進行選擇。

IMC的不同方面IMC從廣告主的角度看·以廣告,推銷,公共關係等多種手段傳播一貫的信息,整合傳播戰略,以便提高品牌和產品形象;IMC從媒體機構上看·年代併吞了別的媒體機構成為龐大的多媒體機大型的媒體公司在80構。

所以不是個別的媒體實施運動,而是以多種媒體組成一個系統,給廣告主提供更好的服務;IMC從廣告公司的角度看·不僅是廣告,而且靈活運用必要的推銷,公共關係,包裝等諸多傳播方法,把它們整合起來,給廣告主提供服務;IMC從企業研究者或經營戰略研究者的角度看·使用資料庫,以爭取更多的消費者。

從消費者立場出發進行企業活動,並構築傳播方式,以容易接受的方法提供消費者必要的信息。

關註消費者的購買行為,實施能夠促進與顧客良好關係的傳播活動。

.可以看出,在營業點眾多、服務項目齊全、服務品質、資本雄厚等基本屬性方面,長島信托公司與競爭對手相比都處於劣勢。

但當屬性涉及到長島本身,長島信托公司在顧客心目中卻占有崇高的地位。

應對這種情況,長島信托公司決定順應顧客的看法,強化“長島人的長島銀行”的概念,實施了系列廣告宣傳策略。

廣告主題一:如果你住在長島,為何將你的錢送往紐約市?將錢存在靠家近的地方纔有道理,不要存在一家紐約市的銀行,要留在長島信托,這樣做對長島有好處。

畢竟,我們致力於長島的發展,而不是去開發曼哈頓島,或是科威特外海的某個島嶼。

問問你自己好嗎,你認為誰最關心長島的未來?是一家最近才來長島,在大都會地區有數以百計其他分行,在五大洲還有分部的銀行嗎?抑或是一家像我們這樣,在這裡已有超過50年時間,併在長島有33家分行的銀行?廣告主題二:對一個大城市的銀行而言,在拿梭的分行並不一定是指在我們拿梭有分行(巴哈馬首都拿梭和尤島的拿梭縣同名)。

很可能它的拿梭是在巴哈馬,那是大城市銀行喜歡的地點之一。

事實上,跨國機構大約有750億美元的貸款存在巴哈馬及開曼群島(CaymanIslands)。

這並沒有什麼不妥,只不過對你沒多大好處,如果你家在長島的話。

長島不但是我們喜歡的地點,也是我們唯一立)與Queens家分行,在昆斯(18足的地點。

我們在拿梭(縣)有.薩弗克(Suffolk)有16家分行。

我們在這兒很久了,超過半個世紀,在財政上與當地密切相關——我們95%的貸款都貸給長島人及他們的家庭、學校和工商企業。

(第二幅廣告配有一張照片,顯示一幢棕櫚樹間有著北美花旗銀行標誌的大廈。

)廣告主題三:紐約市是個值得參觀的大地方,但是你有必要在那兒開戶嗎?對於紐約市的銀行而言,它真正在意的唯一島嶼是曼哈頓。

如果時局艱難,大城市的銀行會在長島撐得下去嗎?(第三幅廣告配有一個畫面,長島的小圖和曼哈頓的大圖形成鮮明對比。

)系列廣告策略實施的15個月之後,長島信托公司又開展了一次同樣的調查。

調查數據如下表所示:長島信托公司欣喜地發現,它的廣告宣傳起了明顯的作用,長島信托公司的地位在每項屬性上都有所改善。

在營業點眾多這一項,長島信托由最後一名變成了第一名;在服務項目齊全這一項,長島信托由第六位升至第四位;在服務品質方面,長島信托也由第六位升至第四位;在資本雄厚方面,長島信托由最後一位移升到第一位。

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