文体学Sound patterning 广告分析培训课件

文体学S o u n d
p a t t e r n i n g广告分
析
精品资料
Sound patterning
There are no grand celebrations here,
no speeches,
no bright lights,
But there are great athletes.
Somehow we‘ve come to believe that greatness is reserved for the chosen few,
for the superstars.
The truth is, greatness is for all of us.
This is not about lowering expectations;
It's about raising them for every last one of us.
Because greatness is not in one special place,
and it is not in one special person.
Greatness is wherever somebody is trying to find it
Consonance: speeches lights athletes ……..
Assonance: Somehow come /ʌ / believe reserved /i / about lowering /au / Function of Sound patterning: to make the language more vivid and impressive, increase rhythm and expressiveness of a writing. So it can call our attention to its advertisement.
Syntax:
Repetition: greatness special
Function of Repetition: t he function of the repetition is to emphasize a quality or feature of Nike, so greatness and special are key words of this advertisement which serve to stress the theme “Nike find your greatness”.
Parallelism（排比）: no grand celebrations, no speeches, no bright lights
for the chosen few, for the superstars.
Function of Parallelism:It helps achieve emphasis and make the speech more rhythmical, forceful and passionate.
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