跨文化交际课件c1
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跨文化交际课件(1)
Assessment
Class
attendance --------------10% Assignments ------------------20% presentation ----------------- 20% term paper ------------------ 50%
Discussion topics
How
do you understand the concept of culቤተ መጻሕፍቲ ባይዱure? What are the most important features of culture?
Good communication does not come easily with “good” English. Do you think the world has become smaller in the global village? If yes, in what sense? If no, why?
to communicate in English in the global village Importance: to develop intercultural competence, personal growth Requirements by the national authority
Course description
This course will introduce the basics of intercultural communication, probe into the differences between countries in verbal and nonverbal communication, the emergence of “culture shock” and how to cultivate intercultural communication skills in the multi-culture arena. This course aims to increase students' intercultural communication competence, facing cultural diversity and major challenges in communication so that students can develop confidence to succeed in modern workplace. It aims to develop some basic form of cultural criticism in the students. This is mainly a discussion seminar and students are encouraged to contribute their ideas, experiences and opinions in class. A wide range of communicative activities will be employed, encouraging students to think critically. At the end of course, students are expected to develop their oral communication skills as well as cultural awareness, to enhance their general abilities in learning and research., to develop their cross-cultural awareness of self and others and appreciation for diversity and help them to foster a global mindset.
unit 1跨文化交际课件
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1
Chapter 1
Thinking globally
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1
Chapter 1: Thinking globally
• 1. what is global village? • With the development of science and technology, the world seems to be getting smaller. The planet Earth is not shrinking, but time and space are. The whole world is like a village with residents from all over the world communicating face to face much more easily.
1
1
Chapter 1: Thinking globally
• 5. How to resolve conflicts over worldviews?
• According to Anderson, there are basically two choices. • 1) the first is to take all worldview stories lightly. Be ready to change them or get rid of them when they are not working. • 2) the second choice is to deny the truths the other stories express, to argue for one story and against a competing one, or in some cases, to prevent the telling of other stories or living by other stories.
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Chapter 1
Thinking globally
1
1
Chapter 1: Thinking globally
• 1. what is global village? • With the development of science and technology, the world seems to be getting smaller. The planet Earth is not shrinking, but time and space are. The whole world is like a village with residents from all over the world communicating face to face much more easily.
1
1
Chapter 1: Thinking globally
• 5. How to resolve conflicts over worldviews?
• According to Anderson, there are basically two choices. • 1) the first is to take all worldview stories lightly. Be ready to change them or get rid of them when they are not working. • 2) the second choice is to deny the truths the other stories express, to argue for one story and against a competing one, or in some cases, to prevent the telling of other stories or living by other stories.
跨文化交际1PPT课件
2021/7/23
2
-- To familiarize you with basic concepts of intercultural communication. The textbook introduces many of the basic concepts of intercultural communication, assuming that the more students understand about the various factors that affect intercultural communication, the more aware they will be of the role these factors play in influencing how they interpret the behavior of foreigners.
--To help you learn more about the cultures of Western nations. The textbook pays special attention to the culture of the United States, not only because it is the largest English-speaking country, but also because its culture is different from China’s in a number of especially interesting ways.
Lecture One and Twoຫໍສະໝຸດ 2021/7/231
--To help you improve your English, especially your ability to discuss and explain ideas, and your ability to talk about culture in English.
Unit_1_跨文化交际ppt
CONTENTS
I. Warm-up Cases II. What Is Culture, Communication and Intercultural Communication? III. The Differences between Chinese and Western Cultures IV. Summary V. Assignments
I. Warm-up Cases
Please discuss the cases in groups and
make a comment on it.
Case 1: Showing Concern In China: Xiao Li (an interpreter): You must be very tired. You’re old… Catherine (an elderly American lady): Oh, I’m NOT old, and I’m NOT tired.
being young that many people consciously, or subconsciously, are not willing to accept that they are growing old.
In the oing now? Would you like to rest? B: No, not a bit.
The way of showing concern is different.
In China statement
In the West question
must
how would
Case 2 First Offer
A Canadian colleague and I traveled to Guilin with our admirable guide Heping Liu in very hot weather. Sightseeing is a thirsty business. We did not trust the water, and enjoyed excellent beer. We politely offered some to Heping but he refused. We said nothing and drank our beer, while poor Heping watched. On another day, Heping quickly accepted our offer of beer. Questions for discussion In your daily life, do you often accept first offer? If yes, in what situation?
《跨文化交际》课件
尊重他人
尊重和接受不同文化的观点 和做法。
发展人际关系
建立良好的人际关系有助于 跨文化交际的顺利进行。
结论和总结
跨文化交际是一个复杂而有趣的领域，它可以丰富我们的视野，增进人与人之间的理解和合作。在全球化的时 代，跨文化交际的重要性不可忽视。
自由民主
西方社会价值观的核心之一，强调个人自由和人权。
摇滚音乐
西方音乐文化的代表，让人们释放情感和表达自我。
跨文化交际的概念
跨文化交际是指不同文化背景的人之间进行有效沟通和交流的过程。
跨文化交际的重要性
1 提高理解力
通过跨文化交际，我们能够更好地理解和尊重他人的文化。
2 促进合作
跨文化交际有助于不同文化背景的人们共同合作解决问题。
《跨文化交际》PPT课件
跨文化交际是研究不同文化间的交流，了解和尊重不同文化背景的重要性。
中国文化
长城
茶道
中国古代的伟大建筑物，象征着 中国的辉煌历史和文化的丰富性。
中国独特的文化艺术，展示了对 礼仪和和谐的追求。
书法
中国的艺术形式，以笔刷和墨水 书写汉字，传承了上千年的历史。
西方文化
圣诞节
西方重要的节日，在这一天人们庆祝和分享快乐。
3 推动创新
不同文化间的交流和碰撞能够激发创新思维，产生新的想法和解决方案。
跨文化交际中的挑战
1
语言障碍
不同语言之间的差异可能导致交流困难。
2
文化差异
不同文化的价值观和习俗可能造成误解和冲突。
3
沟通风格
跨文化交际中的沟通方式和风格可能不同，需要灵活适应。
跨文化助于更好 地交流和理解。
跨文化交际概述课件
04
跨文化交际在全球化时代 的意义与价值
促进国际合作与交流
增进国际间的了解和友谊
通过跨文化交际，人们可以了解其他国家和文化，进而促进国际 间的合作和友谊。
促进国际商务谈判
在全球化时代，国际商务谈判中涉及不同文化和背景的人员，跨文 化交际能力能够有效地促进谈判进程。
推动国际援助和合作
在应对全球性问题如气候变化、疫情等事件中，跨文化交际能够帮 助不同国家之间建立合作，共同应对挑战。
案例三
一家中国公司与一家法国公司的合作项目，由于语言、文化和商业习惯的差异，双方在谈 判中遇到了困难。经过长时间的沟通和协商，双方最终达成了共识，并成功完成了合作项 目。
跨文化交际实践经验分享
经验一
尊重对方的文化和习惯，不要轻易评价和批评。在沟通中要注意细 节和礼仪，避免冒犯对方。
经验二
学习并掌握对方的语言和文化背景知识，以便更好地理解和沟通。 在沟通中要使用正确的语言和表达方式，避免歧义和误解。
经验三
保持开放的心态和积极的态度，决方案。
跨文化交际失败案例反思与总结
案例一
一位中国员工在与一位美国同事沟通时，由于语言和文化 差异，产生了误解和冲突。双方没有及时沟通和解决，导 致关系恶化。
案例二
一家中国公司与一家德国公司的合作项目，由于文化差异 和商业习惯的不同，双方在合作中出现了很多矛盾。最终 合作失败，双方都遭受了损失。
语言障碍与沟通障碍
1 2 3
语言障碍
不同语言之间的交流障碍是跨文化交际中的常见 问题，这可能导致误解和沟通困难。
非语言沟通差异
不同文化背景的人可能使用不同的非语言沟通方 式，如肢体语言、面部表情等，这可能导致误解 和沟通困难。
跨文化交际-unit-1Communication1PPT课件
• 适当的作笔记；
• 关注对方的肢体语言
– 面部表情 – 姿势 – 个人空间 – 语音语调
.
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What is culture?
• The term “culture” was first used in this way by the pioneer English Anthropologist Edward B. Tylor （1832-1917）in his book,
.
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紧张程度
演讲紧张的根源
紧张程度
听众数量 根源（1）观众的数量规模
同类演讲次数
根源（2）内容的熟悉程度
.
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关于成功者
做别人不敢做的事 做别人不愿做的事 做别人做不了的事
成功其实开始于下定决心
并全力以赴
.
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演讲成功四要素
明确目标 以终为始 知彼知已
组织内容
主题大纲 加味添料 注重细节
.
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人类大脑记忆的信息
• 听到的_2_0_%__ • 看到的_3_0_%__ • 看到并听到的_5_0_%__ • 做过的_7_0_%__
.
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注意力和兴趣曲线
.
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加味添料
❖ 多媒体 ❖ 适当的幽默 ❖ 人性故事 ❖ 针对性的问题 ❖ 比喻/证据/示范
❖ 实验 ❖ 案例 ❖ 游戏 ❖ 实践演练
呈现形式 用图表说话 PPT制作常识
.
预演彩排 开场白与结束
避免事项
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演讲的目的——以终为始
❖ 人生的意义 ❖ 成功的标准 ❖ 演讲是为听众，而不是为自己 ❖ 听众最关心什么
.
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听众的要求——已所欲，施与人
《跨文化交际李伟龙》课件
阅读跨文化书籍： 了解不同文化的历 史、风俗、价值观 等
Part Five 跨文化交际在全球化中
的应用
跨国企业中的跨文化交际
跨文化交际在跨国企业中的重要性 跨文化交际在跨国企业中的挑战 跨文化交际在跨国企业中的策略 跨文化交际在跨国企业中的成功案例
国际商务谈判中的跨文化交际
跨文化交际在商务谈判中的重要性 跨文化交际对商务谈判的影响 跨文化交际在商务谈判中的挑战 跨文化交际在商务谈判中的策略和技巧
添加章节标题
Part Two
跨文化交际概述
跨文化交际的定义
跨文化交际是指不同文化背景 的人们之间的交流和互动
跨文化交际包括语言、非语言、 行为、价值观等方面的交流
跨文化交际的目的是促进不同 文化之间的理解和尊重
跨文化交际是现代社会中不可 或缺的一种能力
跨文化交际的重要性
促进国际交 流与合作
增强文化理 解和包容性
感谢观看
汇报人：
跨文化交际研究的未来方向
跨文化交际理论的深入研究 跨文化交际实践的推广和应用 跨文化交际与全球治理的关系研究 跨文化交际与国际交流合作的关系研究
提高跨文化交际能力的建议
学习不同文化的语言和习俗 参加跨文化交际活动，如国际会议、文化交流等 阅读跨文化交际的书籍和文章，了解不同文化的特点和差异 培养开放、包容的心态，尊重和理解不同文化的价值观和行为方式
语言障碍：不同语言之间的沟通困难 礼仪差异：不同文化背景下的礼仪差异 价值观冲突：不同文化背景下的价值观差异 宗教信仰冲突：不同宗教信仰之间的冲突
文化冲突的解决方式
尊重和理解：尊重不同文化的差异，理解对方的价值观和行为方式 沟通和交流：通过有效的沟通和交流，增进相互理解和信任 寻求共同点：寻找不同文化之间的共同点，建立共识和合作 教育和培训：通过教育和培训，提高跨文化交际的能力和技巧
跨文化交际课件 L 1 Culture
In Chinese culture, it is not polite to accept on the first offer. Chinese customs show that the Chinese was modest, polite and well-behaved and had intention of accepting the beer at the 2nd or 3rd offer. In American culture, people don’t push alcoholic beverages on anyone, for a person may not drink for religious reasons.
Part Two
Culture
Warm-up Case
Having travelled to the city, a marmoset returned home. The marmoset introduced that he saw buildings which were made of concrete and glass touching the sky and buildings were full of people walking on two legs and carrying briefcases.
❖ In China
❖ Xiao Li: You must be very tired. You’re old..
❖ Catherine: Oh, I’m NOT old, and I’m NOT tired.
❖ In the st A: How are you doing now?
Would you like to rest? B. No, not a bit.
Part Two
Culture
Warm-up Case
Having travelled to the city, a marmoset returned home. The marmoset introduced that he saw buildings which were made of concrete and glass touching the sky and buildings were full of people walking on two legs and carrying briefcases.
❖ In China
❖ Xiao Li: You must be very tired. You’re old..
❖ Catherine: Oh, I’m NOT old, and I’m NOT tired.
❖ In the st A: How are you doing now?
Would you like to rest? B. No, not a bit.
《跨文化交际》PPT课件
Elements of communication
• Context (location, time, light, temperature, seating arrangements)
• Participants (relationship, gender, culture) • Messages (meanings, symbols, encoding
• Samovar & Porter
Intercultural communication is communication between people whose cultural perceptions and symbol systems are distinct enough to alter the communication event.
Sender
encoding
noise
Channel (message)
deis an effective model of communication?
Interactive Model of Communication
decoding
message / channel
• Human beings draw close to one another by their common nature, but habits and customs keep them apart. ---- Confucian saying
• One man’s meat is another man’s poison. ---- English proverb
• Intercultural communication the penetration by a member of one culture into another culture (practical
Cross-CulturalCommunicationUnit1-4跨文化交际.ppt
• In order to study cross-cultural communication, we must pay attention to the following:
a) Each individual are unique. b) Stereotyping. c) Objectivity. d) Communication is not a Cure-all.
CHAPTER 1 - Communication and Culture: The Challenge of The Future
• Culture is – Transmitted from generation to generation – Learned – Shared – Based on symbols – Dynamic – An intergrated system
Cross-CulturalCommunicationUnit1-4跨文化 交际
CHAPTER 1
Communication and Culture: The Challenge of The Future
CHAPTER 1 - Communication and Culture: The Challenge of The Future
– increased the probability of survival
– satisfaction for the participants in an ecological niche
– share with those who could communicate with each other and lived in the same tCommunication:
a) Each individual are unique. b) Stereotyping. c) Objectivity. d) Communication is not a Cure-all.
CHAPTER 1 - Communication and Culture: The Challenge of The Future
• Culture is – Transmitted from generation to generation – Learned – Shared – Based on symbols – Dynamic – An intergrated system
Cross-CulturalCommunicationUnit1-4跨文化 交际
CHAPTER 1
Communication and Culture: The Challenge of The Future
CHAPTER 1 - Communication and Culture: The Challenge of The Future
– increased the probability of survival
– satisfaction for the participants in an ecological niche
– share with those who could communicate with each other and lived in the same tCommunication:
跨文化交际第一章PPT课件
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Intercultural communicative competence
• The ability to communicate effectively with people from different cultural backgrounds.
• Page 3(举例说明)
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13
Studying international communication
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7
• International communication
Communication between people from different nations.
• Interethnic communication Communication between members of the same race but different ethnic backgrounds.
• Interracial communication
• Even the young and the old , the female and the male .
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8
• What does marriage mean to you ?
-
9
Communication
1.Verbal communication
• Communication that takes place between people of different cultural backgrounds.
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5
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How do you understand the concept of different cultural
跨文化交际(4组)PPT课件
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• 习语的凝固性
• 又称为习语的固 • 不能把
定性，与中国汉 语的成语一样，
• rain cats and dogs (倾盆大雨)
它的词、形式、 结构都是固定的， 不能被更改、替 换。例如：
•
改成
rains dogs cats或
and
• rain a cat and a
dog 等形式。
.
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上想到他性格豪爽，脾气暴躁的形象，“林
黛玉”英语中也有就代表弱不禁风，多头善
感的形象。但在西方文化中就仅仅是个人名。
在英语中，也有一些出自文学作品和历史事
件的人名或地名，具有其独有的特殊内涵意
义，如Cinderella(指不受重视的人或部门，
或指有才干但一时未受赏识的人)，Shylock
（指心肠狠毒、唯利是图的小人），地名
数字13：在西方文化中，普遍被认为是不吉祥的数字。但 在我国传统文化中，不具有这些内涵意义。
数字9：在中国传统文化中，就是历代君王都推崇的数字， 皇帝穿九龙袍，京城建九个城门，宫殿的台阶也是九层或 九的倍数。但在英语中nine却. 没有这样的文化内涵。 10
中国古代的文学作品中许多专有名词具有丰
富的文化内涵，比如人们一说“张飞”就马
.
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习语
naked truth
kill the goose that laid the golden eggs
sour grapes bell the cat
cat’ paw
意义
原原本本的事实， 赤裸裸的事实 杀鸡取卵 涸泽而鱼
聊以自慰的话 替别人冒风险 被别人利用的人
the lion’s share .
跨文化交际课件第一章介绍Chapter One-An Introduction
• 11. A comparative study on Western painting/architecture and Chinese painting/architecture. 12. A Comparative study on Western clothes and Chinese clothes. 13. A Comparative study on school education in America and China. 14. A comparative study on family education in America and China. 15. A comparative study on freedom concept in America and China. 16. A comparative study on wedding customs among different countries. 17. A comparative study on Western advertising and Chinese advertising. 18. A comparative study on food culture. 19. A comparative study on wine culture. 20. A comparative study on journalism in America and China.
Warm-up Cases
Case 1 Showing Concern
• In the West: A: How are you doing now? Would you like to rest? B: No, not a bit.
Warm-up Cases
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Why do we need to study intercultural communication?
Intercultural communication skills
are essential for people today
The literature in international business is filled with examples of intercultural miscommunication and blunders, which show the results of miscalculating-or simply ignoring- the cultural dimension of international business.
They share common messages and experiences over a long period of time, but live in different regions of the same country.
More and more people have come to realize the cultural impact and possible negative consequences that come from inappropriate communications during international transactions.
Introduction to Intercultural Communication
Chapter 1
Self introduction page of the course leader
Prof. Zhu Xiaoshu (Ph.D.) University of International Business and
Defining Intercultural Communication (ICC)
The term first used by Edward T. Hall in 1959 and is simply defined as interpersonal communication between members of different cultures.
ICC can include international, interethnic, interracial, and interregional communication.
International communication
Communication takes place between nations and governments rather than individuals.
The objectives of this course
To identify and analyze cultural differences so as to avoid such kinds of misunderstanding in international communication.
Economics/
zhuxiaoshu@
Your final grade components
Attendance 10% Assignments 30% Final exam 60%
Questions on the course
participants
If you were asked to define culture, what definition would you give?
It may or may not be intercultural.
Communication between whites and blacks in the U.S.
Interregional communபைடு நூலகம்cation
The exchange of messages between members of the dominant culture within a country.
It is quite formal and ritualized.
Dialogue at the UN. Dialogue between Chinese Chairman and
American president.
Interethnic communication
Communication between people of the same race but different ethnic backgrounds.
Communication between a Tibetan and a Han
Interracial communication
It occurs when the source and the receiver exchanging messages are from different races which pertains to physical characteristic.
To provide a framework for understanding of factors that influence intercultural communication.
To help you develop effective strategies in dealing with potential cultural conflicts and improve your intercultural communicative competence.
Have you thought of the possible difference between cross-cultural of intercultural communication?
Have you had any misunderstandings with foreign teachers and students, with whom you have contact?
Intercultural communication skills
are essential for people today
The literature in international business is filled with examples of intercultural miscommunication and blunders, which show the results of miscalculating-or simply ignoring- the cultural dimension of international business.
They share common messages and experiences over a long period of time, but live in different regions of the same country.
More and more people have come to realize the cultural impact and possible negative consequences that come from inappropriate communications during international transactions.
Introduction to Intercultural Communication
Chapter 1
Self introduction page of the course leader
Prof. Zhu Xiaoshu (Ph.D.) University of International Business and
Defining Intercultural Communication (ICC)
The term first used by Edward T. Hall in 1959 and is simply defined as interpersonal communication between members of different cultures.
ICC can include international, interethnic, interracial, and interregional communication.
International communication
Communication takes place between nations and governments rather than individuals.
The objectives of this course
To identify and analyze cultural differences so as to avoid such kinds of misunderstanding in international communication.
Economics/
zhuxiaoshu@
Your final grade components
Attendance 10% Assignments 30% Final exam 60%
Questions on the course
participants
If you were asked to define culture, what definition would you give?
It may or may not be intercultural.
Communication between whites and blacks in the U.S.
Interregional communபைடு நூலகம்cation
The exchange of messages between members of the dominant culture within a country.
It is quite formal and ritualized.
Dialogue at the UN. Dialogue between Chinese Chairman and
American president.
Interethnic communication
Communication between people of the same race but different ethnic backgrounds.
Communication between a Tibetan and a Han
Interracial communication
It occurs when the source and the receiver exchanging messages are from different races which pertains to physical characteristic.
To provide a framework for understanding of factors that influence intercultural communication.
To help you develop effective strategies in dealing with potential cultural conflicts and improve your intercultural communicative competence.
Have you thought of the possible difference between cross-cultural of intercultural communication?
Have you had any misunderstandings with foreign teachers and students, with whom you have contact?