unilever联合利华公司user-generated-content
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150 million times a day, someone somewhere chooses a Unilever product. From feeding your family to keeping your home clean and fresh, our brands are part of everyday life.
editor. Tips from consumers are separated from the brand tips.
Pourtoutvousdire – User generated content
Recipes
The site features a 4000 recipes database, of which 1000 have been written by consumers.
Pourtoutvousdire – User generated content
Tips
Consumers can share their own tips on nutrition, health, beauty, etc. Tips are straightaway published on the site and moderated a posteriori by a PTVD
Consumers recipes are published straightaway and are moderated a posteriori. Moderation consists in checking the quality of the recipe, spell checking, adding a
User generated content
Pourtoutvousdire Dove EU web sites
Benjamin Long IT Business partner Marketing
Unilever
With 400 brands spanning 14 categories of home, personal care and foods products, Unilever is one of the largest FMCG (fast moving consumer goods) company. No other company touches so many people's lives in so many different ways.
Unilever's mission is to add vitality to life. We meet everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life.
Unilever – Our brands
Pourtoutvousdire
Unilever’s consumer web site with the most traffic. 3rd recipe web site, 4th female portal in France. Part of the French consumer relationship marketing program.
The “pourtoutvousdire” program also features a printed magazine.
The program is tightly linked to the CRM activities of the Unilever brands in France.
food shot. You can Biblioteka Baiduate recipes,
post a comment, send a mail to the recipe author. Recipes does not necessarily rely on Unilever products.
Pourtoutvousdire – User generated content
Pourtoutvousdire
The site features: Articles, tips Games News e-coupons Coaches Shop Forums and moderated chats Community features (membership, profile, private mail) Newsletter Goodies
Chats: Part of the activation strategy of the brands Invite popular people (ex: Fabien Pelous, player in the French rugby team) Moderated chat
for you!
Pourtoutvousdire – User generated content
Recipes
Pourtoutvousdire – User generated content
Forum + chat
Forums: Topics: either free or a brand manager suggests a topic to the community All forums are moderated
Recipes
You can also submit recipe requests. Other consumers can say they are also
interested in your request. …hopefully, somebody will write the recipe
editor. Tips from consumers are separated from the brand tips.
Pourtoutvousdire – User generated content
Recipes
The site features a 4000 recipes database, of which 1000 have been written by consumers.
Pourtoutvousdire – User generated content
Tips
Consumers can share their own tips on nutrition, health, beauty, etc. Tips are straightaway published on the site and moderated a posteriori by a PTVD
Consumers recipes are published straightaway and are moderated a posteriori. Moderation consists in checking the quality of the recipe, spell checking, adding a
User generated content
Pourtoutvousdire Dove EU web sites
Benjamin Long IT Business partner Marketing
Unilever
With 400 brands spanning 14 categories of home, personal care and foods products, Unilever is one of the largest FMCG (fast moving consumer goods) company. No other company touches so many people's lives in so many different ways.
Unilever's mission is to add vitality to life. We meet everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life.
Unilever – Our brands
Pourtoutvousdire
Unilever’s consumer web site with the most traffic. 3rd recipe web site, 4th female portal in France. Part of the French consumer relationship marketing program.
The “pourtoutvousdire” program also features a printed magazine.
The program is tightly linked to the CRM activities of the Unilever brands in France.
food shot. You can Biblioteka Baiduate recipes,
post a comment, send a mail to the recipe author. Recipes does not necessarily rely on Unilever products.
Pourtoutvousdire – User generated content
Pourtoutvousdire
The site features: Articles, tips Games News e-coupons Coaches Shop Forums and moderated chats Community features (membership, profile, private mail) Newsletter Goodies
Chats: Part of the activation strategy of the brands Invite popular people (ex: Fabien Pelous, player in the French rugby team) Moderated chat
for you!
Pourtoutvousdire – User generated content
Recipes
Pourtoutvousdire – User generated content
Forum + chat
Forums: Topics: either free or a brand manager suggests a topic to the community All forums are moderated
Recipes
You can also submit recipe requests. Other consumers can say they are also
interested in your request. …hopefully, somebody will write the recipe