KFC英文演讲幻灯片ppt
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肯德基 PPT课件
Parents 6
Wilbur David Sanders Margaret Ann Sanders
Colonel Sanders
❖Born : September 9, 1890 , An village of American Indiana state
❖Childhood : When he was 6 years old , his father died ,leaving his mother and three children .
❖As more people started coming strictly for the food, he moved across the street to increase his capacity. Over the next decade, he perfected his secret blend of 11 herbs and spices and the basic cooking technique that is still used
11
The Colonel’s Cooking Spreads Worldwide
❖Kentucky Fried Chicken, pioneered by Colonel Harland Sanders, has grown to become one of the largest quick service food service systems in the world - with more than a billion "finger licking' good" Kentucky Fried Chicken dinners served annually in more than 80 countries and territories. But success didn't come easily.
商务英语PPT——麦当劳肯德基在中国(英文)
①Intangible resources ②Integration of human resources
① Integration of Operation resource ② Integration of Physical resources
III、Strategic Comparison of Chinese McDonald's and KFC III、
II、Development Situations of McDonald's and KFC in China II、
II、Development Situations of McDonald's and KFC in China II、
The number of shops of McDonald's and KFC in China
Company name：McDonald ' s Headquarters location：Oakbrook, Illinois,
USA
Products ：Chain of fast food,
dessert
The nature of the company：
Listed company
Established Time：1954
2、Competition strategy of McDonald's and KFC
Strategies of Products: KFC-localization; McDonald's-standardization KFC spares no effort to meet the different needs of Chinese consumers; McDonald's considers hamburgers and beef as their flagship products, adhere to the consistent standardized scales of foreign fast food and global products.
实用英语口语文化演讲——KFC创始人的生平故事
During the voyage, he was terribly seasick and deported back to his home ahead
of time. 16岁时，他谎报年龄参加了远征军。因航行途中晕船厉害，被提前遣送
回乡。
When he was eighteen, he married a girl, who, however, sold out all his properties
35岁时，不幸又一次降临到他的头上。当他开车路过一座大桥时，大桥钢绳 断裂。他连人带车跌到河中，身受重伤，无法再干轮胎推销员工作。
When he was forty, he opened a gas station in a town. However, he came into dispute because he beat his rivalries due to the billboard hanging problems.
take care of his siblings. He learnt cooking since then. 5岁时，他的父亲突然病逝，没有留下任何财产。母亲外出做工。年幼的
他在家照顾弟妹，并学会自己做饭。
When he was twelve, his mother married another man. His step-father treated him strictly and often beat him when his mother was away.
5
肯德基历史
•
他创立肯德基的同时，他才是个66岁、月领105美圆
的社会保险金的退休老人，而今天肯德基已成为全球最大
的炸鸡连锁店。同时，上校也受到电视台的关注，由于整
of time. 16岁时，他谎报年龄参加了远征军。因航行途中晕船厉害，被提前遣送
回乡。
When he was eighteen, he married a girl, who, however, sold out all his properties
35岁时，不幸又一次降临到他的头上。当他开车路过一座大桥时，大桥钢绳 断裂。他连人带车跌到河中，身受重伤，无法再干轮胎推销员工作。
When he was forty, he opened a gas station in a town. However, he came into dispute because he beat his rivalries due to the billboard hanging problems.
take care of his siblings. He learnt cooking since then. 5岁时，他的父亲突然病逝，没有留下任何财产。母亲外出做工。年幼的
他在家照顾弟妹，并学会自己做饭。
When he was twelve, his mother married another man. His step-father treated him strictly and often beat him when his mother was away.
5
肯德基历史
•
他创立肯德基的同时，他才是个66岁、月领105美圆
的社会保险金的退休老人，而今天肯德基已成为全球最大
的炸鸡连锁店。同时，上校也受到电视台的关注，由于整
商务英语PPT——麦当劳肯德基在中国(中文)
Service
QSCV
Speed
CHAMPS
Accuracy
Cleanness
Value
Product Quality
Maintenance
三、中国麦当劳和肯德基的战略比较
不同点
肯德基和麦当劳在中国的差异化战略主要意图明确： 肯德基通过多方位的本土化策略来迎合中国消费者，以达到在食客心目中快餐业 王牌的地位； 麦当劳则以标准化和全球化的思想保证高度的统一和品质的一致，来树立、维护 自身良好形象，标准化的生产方式向我们展示了一种恒久不变的口味、服务和美 国文化。 两者的目的明确，都期望通过自身的差异化战略在中国范围内焙育品牌忠诚、扩 大市场占有率，但由于肯德基抓住了华人对“食”的关注角度，所以暂时在这个 市场中取得领先。
公司名称：麦当劳 外文名称：mcdonalds 总部地点：美国伊利诺伊州欧克布鲁克 成立时间：1954年
经营范围：连锁快餐，甜点 公司性质：上市公司 公司口号：i‘m lovin’ it我就喜欢
一、企 业 简 介
肯德基（Kentucky Fried Chicken肯塔基州炸鸡），通常简称 为KFC。是来自美国的著名连锁快餐厅，由哈兰· 山德士上校于 1952年创建。主要出售炸鸡、汉堡、薯条、汽水等西式快餐食 品。
Chicken
商务英语之——
麦当劳、肯德基在中国
小组成员：
麦当劳、肯德基在中国
一、企业简介 二、麦当劳和肯德基在中国的发展现状 三、中国麦当劳和肯德基的战略比较
四、中国肯德基较麦当劳的优势所在
一、企 业 简 介
一、企 业 简 介
McDonald‘s Plaza麦当劳餐厅（McDonald's Corporation）是 大型的连锁快餐集团，在世界上大约拥有三万间分店，主要售 卖汉堡包、薯条、炸鸡、汽水、冰品、沙拉、水果。麦当劳餐 厅遍布在全世界六大洲百余个国家。在很多国家麦当劳代表着 一种美国式的生活方式。
肯德基ppt课件英文
员工满意度与培训
评估了员工对KFC的工作环境、福利待遇、职业发展等方面的满意度。同时，介绍了KFC 的员工培训计划和职业发展规划，以提高员工的综合素质和忠诚度。
未来展望
战略规划
阐述了KFC未来的发展战略和目标，包括拓展新市场、推出新产品、提升品牌形象等方面的计划。同时，分析了实现 这些目标所面临的挑战和机遇。
节日促销
在特定节日如情人节、儿 童节等推出特别促销活动 。
CHAPTER 03
经营理念与策略
经营理念
品质至上
服务至上
KFC一直坚持提供高品质的食品，从选材到 制作，都严格把控，确保每一份产品都符 合最高标准。
KFC深知服务的重要性，因此始终致力于提 供优质的服务，满足客户的各种需求。
卫生安全
创新发展
KFC非常重视食品的卫生和安全，严格遵守 食品安全法规，确保每一份食品都安全可 靠。
KFC不断探索新的食品口味和制作方式，以 满足客户日益多样化的需求，同时也不断 优化自身的经营模式。
市场策略
目标市场定位
KFC的目标市场主要是年轻人和家庭 群体，他们注重品质、口感和体验。
产品差异化
KFC通过不断创新和优化产品，使其 在市场上保持竞争优势。例如，推出 新品、优化现有产品等。
价格策略
KFC采用差异化的价格策略，针对不 同的市场和产品制定合理的价格，以 确保利润和市场份额。
渠道策略
KFC通过多种渠道销售其产品，包括 门店、外卖平台、电商平台等，以满 足不同客户的需求。
品牌传播
品牌形象塑造
KFC通过广告、宣传等方式塑造其品牌 形象，使其成为高品质、可信赖的品牌
。
社交媒体营销
Well-known for its
评估了员工对KFC的工作环境、福利待遇、职业发展等方面的满意度。同时，介绍了KFC 的员工培训计划和职业发展规划，以提高员工的综合素质和忠诚度。
未来展望
战略规划
阐述了KFC未来的发展战略和目标，包括拓展新市场、推出新产品、提升品牌形象等方面的计划。同时，分析了实现 这些目标所面临的挑战和机遇。
节日促销
在特定节日如情人节、儿 童节等推出特别促销活动 。
CHAPTER 03
经营理念与策略
经营理念
品质至上
服务至上
KFC一直坚持提供高品质的食品，从选材到 制作，都严格把控，确保每一份产品都符 合最高标准。
KFC深知服务的重要性，因此始终致力于提 供优质的服务，满足客户的各种需求。
卫生安全
创新发展
KFC非常重视食品的卫生和安全，严格遵守 食品安全法规，确保每一份食品都安全可 靠。
KFC不断探索新的食品口味和制作方式，以 满足客户日益多样化的需求，同时也不断 优化自身的经营模式。
市场策略
目标市场定位
KFC的目标市场主要是年轻人和家庭 群体，他们注重品质、口感和体验。
产品差异化
KFC通过不断创新和优化产品，使其 在市场上保持竞争优势。例如，推出 新品、优化现有产品等。
价格策略
KFC采用差异化的价格策略，针对不 同的市场和产品制定合理的价格，以 确保利润和市场份额。
渠道策略
KFC通过多种渠道销售其产品，包括 门店、外卖平台、电商平台等，以满 足不同客户的需求。
品牌传播
品牌形象塑造
KFC通过广告、宣传等方式塑造其品牌 形象，使其成为高品质、可信赖的品牌
。
社交媒体营销
Well-known for its
肯德基pk麦当劳ppt英文
LOGO
Comparison 1、 Strategy Globalization strategy PK localization strategy
McDonald's: globalization strategy-more
inclined to strategic management
1200 1000 800 600 460 400 200 0 1 1990 600 1100
Total shops
2002 2004 2010
LOGO
Background Information
McDonald’s
McDonald's mainly sells hamburgers, various types of chicken sandwiches and products, French fries, soft drinks, breakfast items, and desserts.
Total shops
LOGO
Background Information
KFC
KFC mainly sells chicken in form of pieces, wraps, salads and sandwiches. Outside North America, KFC offers beef based products such as hamburgers or kebabs, pork based products such as ribs and other regional fare.
LOGO
Comparison
KFC's paste is 20 grams and Mc is 28 grams
kfc英文演讲幻灯片[资料]
![kfc英文演讲幻灯片[资料]](https://img.taocdn.com/s3/m/b0211d992cc58bd63186bda1.png)
,,KFC,,,,,is,,,,,currently,,,,,one,,,,,of,,,,,the,,,,,largest,,,,,businesses,,, ,,of,,,,,the,,,,,global,,,,,food,,,,,service,,,,,industry,,,,,and,,,,,is,,,,,widely,,,,,known,,,,, around,,,,,the,,,,,world,,,,,as,,,,,the,,,,,face,,,,,of,,,,,Colonel,,,,,Sanders.,,,,,、
Kentucky,,,,,Fried,,,,,Chicken ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
INTRODUCTION
,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,KFC,,,,,,also,,,,,known,, ,,,as,,,,,Kentucky,,,,,Fried,,,,,Chicken,,,,,, is,,,,,a,,,,,chain,,,,,of,,,,,fast,,,,,food,,,,,restaura nts,,,,,based,,,,,in,,,,,Louisville（路易维尔） ,,,,,,Kentucky.,,,,,
TIME,,,,,LINE
1960 ,,,,,,,,,,,,,,,,,,,,The,,,,,Colonel’s,,,,,hard,,,,,work,,,,,on,,,,,the,,,,,road,,,,,begins,,,,,to,,,,, pay,,,,,off,,,,,and,,,,,there,,,,,are,,,,,400,,,,,franchise,,,,,in,,,,,the,,,,,US,,,,,and,,,,,Canad a. 1969 ,,,,,,,,,,,,,,,,,,,,The,,,,,Kentucky,,,,,Fried,,,,,Chicken,,,,,Corporation,,,,,is,,,,,listed,,,,,on,,, ,,the,,,,,New,,,,,York,,,,,Stock,,,,,Exchange. 1979 ,,,,,,,,,,,,,,,,,,,,KFC,,,,,cooks,,,,,up,,,,,2.7,,,,,billion,,,,, pieces,,,,,of,,,,,chicken.,,,,,There,,,,,are approximately,,,,,6,000,,,,,KFC,,,,, restaurants,,,,,worldwide,,,,,with,,,,,sales,,,,,of,,,,, more,,,,,than,,,,,$2,,,,,billion.
商务英语PPT——麦当劳肯德基在中国(中文)
人才战略：肯德基本土化，麦当劳多样化
肯德基的人才本土化，不仅体现在基层员工100％本土化，而且最关键体现在高层 管理人才本土化。 麦当劳的员工不是只来自一个方面，而是从不同渠道请人。麦当劳的人才组合是 家庭式的，去麦当劳可以看到有年纪大的人，也有年纪轻的人——年纪大的可以 把经验告诉年纪轻的人，同时又可被年轻人的活力所带动。
四、Advantages of chinas KFC to Mcdonalds
一、Enterprise introduction
一、企 业 简 介
McDonald‘s Plaza（McDonald's Corporation）is a large fast food chains,approximately thirty thousand branches in the world,mainly selling hamburgers,french fries ,fried chicken,soda,ice cream,salad,fruit.Mcdonalds restaurants spread on six continents throughout the world over a hundred countries.In many countries ,Mcdonalds represents an American way of life. Company name：Mcdonalds Headquaters location： Oakbrook,Illionis,USA Established time：1954年 products：Chain of fast food The nature of the company： Listed company Company sign：i‘m lovin’ it我就喜 欢
KFC英文演讲幻灯片ppt
• 七、肯德基的选址策略：优势互动
• 肯德基开“店中店”选择的“东家 ”，不少是牌誉较高的.知名百货店为肯德 基带来客源，肯德基又吸引年轻人逛商店 ，起到优势互补的作用。
选址的步骤
• • 第一步：划分商圈——用数据说话 第二步：选择地点——在最聚客的地方开 店 肯得基开店的原则是：努力争取 在最聚客的地方和其附近开店。
Kentucky Fried Chicken
纲要
• • • • • • 1.简单介绍 2.竞争优势 3.肯德基的经营模式 4.在经营上我们的启示 5.如何选址 6.我们身边的肯德基
简介
• 公司名称： 肯德基 • 外文名称： Kentucky Fried Chicken（简称 KFC） • 总部地点： 美国 • 成立时间： 1952年 • 经营范围： 西式快餐食品 • 公司性质： 美国连锁 • 公司口号： We Do Chicken Right • 员工数： 84万（2007年）
•
•
三、肯德基的选址策略：跟进策略
肯德基与麦当劳市场定位相似，顾 客群基本上重合，所以在商圈选择方面也 是一样的。 可以看到，有些地方同一条街 的两边，一边是麦当劳另一边是肯德基， 这就是肯德基的跟进策略。
• 四、肯德基的选址策略：着眼于今天和明 天 • 肯德基布点的一大原则，是一定二十年不 变。重点考察是否与城市规划发展相符合 ，是否会出现市政动迁和周围人口动迁， 是否会进入城市规划中的红线范围。进入 红线的，坚决不碰;老化的商 圈，坚决不设 点。有发展前途的商街和商圈、新辟的学 院区、住宅区，是布点考虑的地区。纯住 宅区则往往不设点，因为纯住宅区居民消 费的时间有限。
• • • • •
（三）肯德基服务标准化的关键点为：H Hospitality―― 提供真 诚友善的接待。 A Accuracy―― 确保准确无误的供应。P Product Quality―― 坚持高质稳定的产品。 S Speed――注意快速迅捷的服务。 （四）以其安全、 放心赢得信赖 肯德基早餐推出的采用精选优质植物油， 不添加明矾的“放心 油条”就是以安全、 健康来推出的。 相对于街边的早餐店来说更能 让消费者感受到安全、干净。 （五）公益事业塑造形象 在公益事业方面，肯德基把主要精力放在了教育领域。除在餐 厅定期举办的各种寓教于乐的“健康流动课堂”、“小鬼当家――奇 奇课堂”等活动外，还设立了 “ 中国肯德基曙光基金” 。
商务英语PPT——麦当劳肯德基在中国(中文)汇总
China
二、Development Situation of McDonalds and KFC in
The munber of shops McDonalds and KFC in china
3500
McDonalds KFC
2400
1200
1000
600 300 80 100 400
870
strageties of products:KFC-localiztion;McDonalds-standardization
kfc spares no effots to meet the different needs of chinese consumers
McDonalds advocates young s passion,KFC warm family ,with thecompetitive advantages of product localization ,furter expanding the target market to the older consumer groups.therefore,KFCis ahead of McDonalds in target market positioning ,occupyinga favorable market position。
人才战略：肯德基本土化，麦当劳多样化
肯德基的人才本土化，不仅体现在基层员工100％本土化，而且最关键体现在高层 管理人才本土化。 麦当劳的员工不是只来自一个方面，而是从不同渠道请人。麦当劳的人才组合是 家庭式的，去麦当劳可以看到有年纪大的人，也有年纪轻的人——年纪大的可以 把经验告诉年纪轻的人，同时又可被年轻人的活力所带动。
McDonalds and Kentucky in the chinese market
美国快餐连锁(英文版)ppt课件
7
8
STARBUCKS
No. 2000 ,West Street,Seattle,Washington (华盛顿西雅图西大街2000号)
9
In 1971，the first STARBUCKS which sold coffee beans and coffee appliances in the No.2000,West Street.But until 1976,they had to move owing to the demolition(拆迁) of the Building.In 1977,they opened another cafeteria“1st and Pike” located at the exit of the famous “Pike Place Market”(派克市场）.
10
Burger King
No. 7146 Beach Avenue Jacksonville Florida (佛罗里达杰克逊维尔海滩大道7146号)
11
The initial name of Burger King was Insta-Burger,it was found by Keith J. Kramer基 斯·J·克雷默and his wife’s uncle(姑父) Matthew Burns马修·彭斯in Jacksonville Florida.Because they have the oven which could make 400 hamburgers per hour,so that they opened many “Insta-Burger”.Finally,It became franchise chain business(加盟连锁企业) .In 1959,they sold the ” Insta-Burger” to James McLamore and David R. Edgerton詹姆斯·麦克拉摩和大 卫·埃杰顿,who changed the name as Burger King.Now,the Stan’s Sandwick restaurant is Burger King’s first store. location.
8
STARBUCKS
No. 2000 ,West Street,Seattle,Washington (华盛顿西雅图西大街2000号)
9
In 1971，the first STARBUCKS which sold coffee beans and coffee appliances in the No.2000,West Street.But until 1976,they had to move owing to the demolition(拆迁) of the Building.In 1977,they opened another cafeteria“1st and Pike” located at the exit of the famous “Pike Place Market”(派克市场）.
10
Burger King
No. 7146 Beach Avenue Jacksonville Florida (佛罗里达杰克逊维尔海滩大道7146号)
11
The initial name of Burger King was Insta-Burger,it was found by Keith J. Kramer基 斯·J·克雷默and his wife’s uncle(姑父) Matthew Burns马修·彭斯in Jacksonville Florida.Because they have the oven which could make 400 hamburgers per hour,so that they opened many “Insta-Burger”.Finally,It became franchise chain business(加盟连锁企业) .In 1959,they sold the ” Insta-Burger” to James McLamore and David R. Edgerton詹姆斯·麦克拉摩和大 卫·埃杰顿,who changed the name as Burger King.Now,the Stan’s Sandwick restaurant is Burger King’s first store. location.
肯德基 PPT课件
❖ 在那萧条时期，很多人都无事可做。 ❖2. (of people) avoiding work ; lazy ❖ 无所事事，懒散的，懒惰的 ❖An idle , useless student ❖ 懒散，不成器的学生 ❖The devil makes work for idle hands. ❖ 闲则生非
Harland "Colonel" Sanders
September 9, 1890 Henryville, Indiana, U.S.
Died
Nationality Occupation Religion
Spouse
December 16, 1980(aged 90) Louisville, Kentucky, U.S
❖ 企业家（尤指涉及财务风险的） ❖He would not have succeeded in such
a risky business if he had not been such a clever entrepreneur . ❖ 假如他不是那么精明强干的企业家，就不会在这样 冒险的事业中取得成功。
Parents 6
Wilbur David Sanders Margaret Ann Sanders
Colonel Sanders
❖village of American Indiana state
❖Childhood : When he was 6 years old , his father died ,leaving his mother and three children .
11
The Colonel’s Cooking Spreads Worldwide
❖Kentucky Fried Chicken, pioneered by Colonel Harland Sanders, has grown to become one of the largest quick service food service systems in the world - with more than a billion "finger licking' good" Kentucky Fried Chicken dinners served annually in more than 80 countries and territories. But success didn't come easily.
Harland "Colonel" Sanders
September 9, 1890 Henryville, Indiana, U.S.
Died
Nationality Occupation Religion
Spouse
December 16, 1980(aged 90) Louisville, Kentucky, U.S
❖ 企业家（尤指涉及财务风险的） ❖He would not have succeeded in such
a risky business if he had not been such a clever entrepreneur . ❖ 假如他不是那么精明强干的企业家，就不会在这样 冒险的事业中取得成功。
Parents 6
Wilbur David Sanders Margaret Ann Sanders
Colonel Sanders
❖village of American Indiana state
❖Childhood : When he was 6 years old , his father died ,leaving his mother and three children .
11
The Colonel’s Cooking Spreads Worldwide
❖Kentucky Fried Chicken, pioneered by Colonel Harland Sanders, has grown to become one of the largest quick service food service systems in the world - with more than a billion "finger licking' good" Kentucky Fried Chicken dinners served annually in more than 80 countries and territories. But success didn't come easily.
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1979
KFC cooks up 2.7 billion pieces of chicken. There are approximately 6,000 KFC restaurants worldwide with sales of more than $2 billion.
TIME LINE
1980
TIME LINE
1930
In the midst of the Great Depression, Harland Sanders opens his first restaurant in the small front room of a gas station in Corbin, Kentucky. Sanders serves as station operator, chief cook and cashier and names the dining area “Sanders Court & Café ”
Kentucky Fried Chicken
INTRODUCTION
KFC, also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville（路易维尔）, Kentucky.
• What makes the Original Recipe chicken so mouth-wateringly irresistible? It is the secret blend of 11 herbs and spices. • Recipe chicken – imitated but never equalled.
INTRODUCTION
KFC is currently one of the largest businesses of the global food service industry and is widely known around the world as the face of Colonel Sanders. 、
Colonel Harland Sanders, who came to symbolize quality in the food industry, dies after being stricken with leukemia（白血病）. Flags on all Kentucky state buildings fly at half-staff for four days.
INTRODUCTION
KFC's menu includes Original Recipe chicken -- made with the same great taste Colonel Harland Sanders created more than a halfcentury ago.
TIME LINE
Sanders begins actively franchising his chicken business by traveling from town to town and cooking batches of chicken for restaurant owners and employees. The first to take him up on the offer was Pete Harman in South Salt Lake, Utah.Together, they opened the first “Kentucky Fried Chicken” outlet.
TIME LINE
1960
The Colonel’s hard work on the road begins to pay off and there are 400 franchise in the US and Canada.
1969
The Kentucky Fried Chicken Corporation is listed on the New York Stock Exchange.
TIME LINE
1991
KFC released its new logo which is colored.
2007
KFC proudly introduces a new recipe contains Zero Grams of Trans Fat per serving.
Thank You!