牛津译林版英语高一下册Module 4《Unit 1 Advertising》ppt参赛课件
译林牛津高一英语模块4 Unit 1 Advertising 知识点详解教案
模块4Unit 1 Advertising重点单词1. persuade vt. 说服，劝服persuasive adj. 有说服力的【常见搭配】【名师点拨】persuade sb. to do sth.指成功地说服某人做某事；advise sb. to do sth. 指建议某人做某事。
【即时演练】A: 用常见搭配填空1. We _____________________ his foolish plan.2. He _____________________ lending him all my savings.3. Finally, his friend _____________________ give up the dangerous trip.【答案】1. persuaded him out of 2. persuaded me into 3. persuaded him toB: 单选(2012全国卷I) If she doesn't want to go, nothing you can say will _______ her.A. persuadeB. promiseC. inviteD. support【解析】句意：如果她不想去，你说什么也劝服不了她。
persuade“说服，劝服”；promise “允诺，答应”；invite“邀请”；support“支持”。
【答案】A2. cure vt. 治愈，治疗n. 治愈，疗程；疗法；对策，克服的方法【常见搭配】◆This new medicine will cure you of your cough.这种新药会治好你的咳嗽。
◆ A certain cure for this illness is not found yet.这种病尚无有效的治疗方法。
【词义辨析】【即时演练】Drivers around the world wonder if there is a ______for the rising price of oil.A. wayB. medicineC. cureD. method【解析】句意：全世界的驾驶员都想知道是否有方法应对不断上涨的油价。
牛津译林版高中英语必修四4模块Unit1 Advertising
高中英语学习材料（灿若寒星*制作整理）4模块Unit1 Advertising一.单项选择1. The doctor recommended I _____ here ______ the sunshine before I started for home .A. came… toB. come … forC. would … withD. will come … in2. Old people never take things _____ one expects, ______ my opinion.A. like… withB. as …forC. about … toD. as … in3. The number of deaths from heart disease will be reduced greatly if people _____ to eat more fruit and vegetables.A. persuadeB. will persuadeC. be persuadedD.are persuaded4. Have you ever regretted ____ all kinds of food in that area ?A . to not have tried B. not to have triedC . having not tried D. not having tried5. The senior pilot who is _____ respected is flying _____into the sky .A .high ; high B. highly ; highlyC. high ; highly D .highly ; high6. A pair of jeans only _____Y80 .But the shop owner is quite satisfied with the ____ .A .sell; sales B. sells; saleC. sells; salesD. sell ; sale7. Oil prices have risen _____ 32 percent since the start of the year, reaching a record US ＄57.65 a barrel on April 4 .A. withB. toC. byD. of8. If it is quite ____ to you , I will visit you next Tuesday .A. convenientB. fairC. easy D .comfortable9. That was an unfair trick ____ her.A. to play ofB. to play onC. playD. to give to10. I ____ he is the right person to _____ , for he is careful , honest and hardworking .A. believe; believe inB. believe ; believeC. believe in ; believe in D .believe in ; believe11. Much attention should be paid to _____science and technology.A. developB. developingC .development D. developed12 .I’ m not used ____ like this .A. being treatedB. treatedC. be treatedD. to being treated13. Your advice was _____ great benefit ____ me.A. with … inB. for … onC. upon … forD. of …. to14. It’s a long trip . We’ll have to start ____ early and start back home in the afternoon .A .with B. up C. off D. for15. It seems ___ me ____ I have been neglecting my duty .A. for … whichB. to ….thatC. with… whereD. in ….whom二. 单词拼写1. His perfect speech gave the _______ （听众）a deep impression.2. I prefer your _____ (最初的) plan to this one .3. Tickets are _______ (可得到的) at the box office .. 4.The singer is now traveling all over the country to p______ her new album（唱片集） .5.The s______ for 2004 Aids Day is‘women ,girls and HIV / Aid’6.All of us finally agreed to his plan because of his p______ language .7 .Even the best doctor in the country can not c_____ him of his disease .8.No one can deny(否定) the fact that a________ are influencing our way of consuming (消费)even our way of thinking .9. Some professors complain that today’s art students are not c_____ at all though they aregood at copying masters’ works .10.These s_____ problems cannot be solved unless there is no gap(沟) between the rich andthe poor .三. 句型转换1. I don’t think you have realized how much it will cost you.I don’t think you ____ ____ ____ how much it will cost you .2. You are supposed to finish your homework before you play your computer games .You ____ _____ _____ finish your homework before you play your computer games .3. Middle-aged women are easily made to believe what the cheaters tell them.Middle-aged women ______ easily ____what the cheaters tell them .4. Professor Li said , “I did some resea rch in this field yesterday . ”Professor Li said that ____ ____ ____some research in ___ field ____ ____ ____.5. A meeting will be held to solve your problem .A meeting will be held to _____ _____ your problem .四. 翻译句子1.这档儿童节目是为教育孩子而制作的，而不是为了使他们高兴。
译林牛津高一英语模块4-Unit-1-Advertising-知识点详解教案
模块4Unit 1 Advertising重点单词1. persuade vt. 说服，劝服persuasive adj.有说服力的【常有搭配】persuade sb. to do sth.说服某人做persuade sb. into (doing) sth.说服某人做persuade sb. out of (doing) sth.说服某人停止【名师点拨】persuade sb. to do sth.指成功地说服某人做某事；advise sb. to do sth.指建议某人做某事。
【即时演练】A:用常有搭配填空1.We _____________________ his foolish plan.2.He _____________________ lending him all my savings.3.Finally, his friend _____________________ give up the dangerous trip.【答案】 1. persuaded him out of 2. persuaded me into 3. persuaded him toB:单项选择(2012 全国卷 I) If she doesn't want to go, nothing you can say will _______ her.A. persuadeB. promiseC. inviteD. support【剖析】句意：若是她不想去，你说什么也劝服不了她。
persuade“说服，劝服”；promise “承诺，答应”； invite “邀请”； support“支持”。
【答案】 A2. cure vt. 治愈，治疗n. 治愈，疗程；疗法；对策，战胜的方法【常有搭配】cure sb. of a disease / cure sb治’愈s某disease人的疾病a cure for a disease一种疾病的治疗方法undergo a cure接受治疗cure sb. of纠正某人的恶习◆ This new medicine will cure you of your cough.这种新药会治好你的咳嗽。
高中英语 牛津译林版高一模块4 Unit 1 Advertising reading：advertisements(共18张PPT)
: I suppose so，but the consumers _t_ry__to__p_e_r_s_u_a_d_e_t_h_e__T_V___s_ta_t_io__n_n_o_t_t_o____
Task 3:Revision of language points
persuade
V. persuade sb. into doing =talk sb. into doing persuade sb. to do; persuade sb not to do/
persuade sb out of doing Pay attention: try to persuade sb. to do/into doing
_C_o_m__m__e_rc_i_a_l ads sometimes do not tell people the complete truth. PSAs are _m__e_a_n_t to educate the public. Tቤተ መጻሕፍቲ ባይዱey aim to teach us and _h_e_lp_us lead better lives
Lead in
The commercial advertisements try to promote _p_r_o_d_u_c_t_s_o_r_s_e_r_v_i_c_e_s_.
The public service advertisements are meant to _e_d__u_c_a_te__t_h_e_p__u_b_li_c_.
牛津译林版必修4 Unit 1Advertising 词汇短语句型精讲(包含答案)
Unit 1Advertising[重点词汇]1．persuade vt.说服，劝说；使信服persuade sb.to do sth./into doing sth.说服某人做某事persuade sb.not to do sth./out of doing sth.说服某人不要做某事persuade sb.of sth./persuade sb.that...使某人相信……(1)语段语法填空The other day，my husband tried to persuade me not (buy) that coat as he thought it was too long.However，the assistant tried hard to persuade me its good quality and fashionable style.Therefore，I couldn't help (persuade) to buy it.So you can see how easy it is to persuade a woman into (buy) the things that aren't suitable for her.2.aim vt.& vi.以……为目标；瞄准，对准；旨在n．目标，目的；瞄准(1)aim at sb./sth.瞄准；对准be aimed at (doing) sth.旨在(做)某事aim to do sth.＝aim at doing sth.力求做某事(2)aimless adj.无目的的aimlessly(＝without aim) adv. 无目的地(1)随堂练习①The proposal put forward by Dobrindt aims (help) promote fully automatic driving.①Jane moved (aimless) down the tree-lined street，not knowing where she was heading.这项活动的目的是提高学生的听说能力。
译林牛津模块4高一Unit1 Advertising课件
Discussion
Do you believe that advertisements tell the complete truth? Why or why not?
PSAs
educate people about problems in society or about people who need help
• encourage people tts people
• make people think about environmental problems
slogan
harmful ?
bad effects of taking drugs
Unit 1 Advertising
Welcome to the unit
advertisements/ads
Where can you see ads?
On billboards, on the Internet, on TV, in newspapers ,in magazines, or even in the streets –almost everywhere.
• Writing write a diary entry about your experience of buying a camera. Attention: ➢When ➢Where ➢How ➢What consequences
• 2 It is best to have both eyes done at the same time / one eye done at a time.
• 3 People who have the surgery never have to wear glasses again /may still need to wear glasses.
译林牛津高一英语模块4-Unit-1-Advertising-知识点详解教案.doc
模块 4Unit 1 Advertising重点单词1. persuade vt. 说服，劝服persuasive adj.有说服力的【常见搭配】persuade sb. to do sth.说服某人做persuade sb. into (doing) sth.说服某人做persuade sb. out of (doing) sth.说服某人停止【名师点拨】persuade sb. to do sth.指成功地说服某人做某事；advise sb. to do sth.指建议某人做某事。
【即时演练】A:用常见搭配填空1.We _____________________ his foolish plan.2.He _____________________ lending him all my savings.3.Finally, his friend _____________________ give up the dangerous trip.【答案】 1. persuaded him out of 2. persuaded me into 3. persuaded him toB:单选(2012 全国卷 I) If she doesn't want to go, nothing you can say will _______ her.A. persuadeB. promiseC. inviteD. support【解析】句意：如果她不想去，你说什么也劝服不了她。
persuade“说服，劝服”；promise “允诺，答应”； invite “邀请”； support“支持”。
【答案】 A2. cure vt. 治愈，治疗n. 治愈，疗程；疗法；对策，克服的方法【常见搭配】cure sb. of a disease / cure sb治’愈s某disease人的疾病a cure for a disease一种疾病的治疗方法undergo a cure接受治疗cure sb. of纠正某人的恶习◆ This new medicine will cure you of your cough.这种新药会治好你的咳嗽。
高中英语 牛津译林版高一 模块4 Unit 1 Advertising reading：advertisements (共32张PPT)
2020/6/16
17
An advertisement uses w__o_rd_sand _p_i_ct_u_r_es_to p_e_r_s_u_a_de_people to _b_u_y_a product or service or to _b_e_lie_v_e_i_n_an idea. There are two basic _ty_p_e_sof advertisements, --- _c_o_m_m_e_r_c_ia_l advertisements and _p_u_b_li_c__se_r_v_ic_e_ advertisements (PSAs).
--- _in_t_r_o_d_uc_t_io_n_of the subject
2020/6/16
16
1.What is an advertisement?
2. Where are the advertisements most commonly found?
3. What are commercial advertisements
9
Cherish resources, protect the Earth!
2020/6/16
10
Cherish your life!
2020/6/16
11
2020/6/16
12
ቤተ መጻሕፍቲ ባይዱ
Commercial advertisements
Public service advertisements
2020/6/16
13
说明文
Introduction of the subject
高中英语 牛津译林版高一 模块4 Unit 1 Advertising reading：advertisements (共32张PPT)
Positive effects
▪ keep … informed of … in time ▪ have a wide choice of goods
▪ Make the public aware of social problems.
▪ …….
Negative effects ▪ Give false information.
Commercial advertisements are _p_a_id_f_o_r __ to _a_d_v_e_rt_is_e_a product or service, while PSAs are often run _f_or_f_re_e_ and are _m_e_a_n_t_
to educate people about_h_e_al_t_h,_s_a_fe_t_y, or any other _p_r_o_b_le_m_that a_f_fe_c_ts_public welfare.
2. 说服, 劝说; 使信服 vt. __p_e_r_s_u_a_d_e__ n. p__er_s_u_a_s_i_o_n__; adj. _p_e_r_s_u_a_s_iv_e_____
3. 清白的/无罪的; 无恶意的; 纯真的 adj. _i_n_n_o_c_e_n_t_ adv._i_n_n_o_c_e_n_tl_y n. _i_n_n_o_c_e_n_c_e__
Similarities
Differences
E.G.
Types Places Methods Purposes Relianc
e 可信度
promoting
“Bright-
CA
everywhere
a product or service
牛津译林版英语高一下册Module 4《Unit 1 Advertising》
places Methods Purposes Reliance 广告 found used 词 目的 可信度
Commer -cial ads
?
?
?
?
PSAs
? ? ? ?
Similarities
Places found Methods used
Billboards Newspapers Magazines The internet Radio Television
2 What is the difference between commercial advertisements and PSAs?
A commercial advertisement is one which someone had paid for to promote a product or service, while a PSA is often placed for free, and is intended to educate people about issues which affect public welfare.
Public service ads 1. A PSA is often placed _________, for free and is intended to educate people about health, safety, or any other issue which _____ public welfare affects___________. 2. PSAs also use original attractive and _______ images and_______ creative language, but they are made to serve the public. PSAs are ______ meant to teach people and help people lead better lives.
英语：Unit1《Advertising》课件(译林牛津版必修4)
share sth with sb. 与某人分享某物 (+with/among/between) share a room Sam and I_________________. 山姆和我合住一间房间。 山姆和我合住一间房间。 to share their toys Children should be taught________________. 应该教育孩子们分享玩具。 应该教育孩子们分享玩具。 share the joys and sorrows We should____________________________. 我们应当同甘共苦。 我们应当同甘共苦。 n. 1.一份 a share in/of sth. 一份 一份… 一份 Here is your share of the cake. 2.股份 股票 股份;股票 股份
share with
An advertisement provides information and uses persuasivelanguage and exciting images to encourage people buy a product or service or believe in an idea. A commercial advertisement is one which someone has paid for to promote a product or service. PSAs are often placed for free, and are intended to educate people about health, safety, or any other issue which affects public welfare .
牛津译林版高中英语必修四《Unit 1 Advertising》Reading 教案 4
牛津译林版高中英语必修四Module 4 Unit1 AdvertisingReadingTeaching aims:1.To help Ss get a general idea about the text.2. To make Ss become familiar with the detailed information about the text.3. To help Ss master Reading Strategy.Teaching important point s:1.How to make the students understand the passage better.2.How to help the students finish all the exercises.3.How to help the students develop their creative, comprehensive and consolidating abilities.Teaching important difficulty:How t o help Ss master Reading Strategy.Teaching approaches:Visual-scene teaching method, tasked-based method as well as the approaches of discussion and so on will be adopted in the teaching process of this lesson. Emphasis will be put on Ss’ ability of speaking, expressin g cooperation.I’ll introduce a rich variety of activities and approaches to meet different needs of the Ss and make full use of the advantages of multimedia which is visual, operable to make my lesson vivid, interesting and effective.Interaction Patterns: Teachers -class, individuals, pairsSs’ ability to work both independently and together is very important to their success in the future. It is therefore important for Ss to have opportunities to develop their English skills and knowledge independently, in pairs, in groups and as a class. Teaching Aids:multimedia and a blackboardProcedures for teaching:Step 1 Revision and lead-in1. Review about different ads.2. talk about more ads.Step 2 Step2 ReadingLet Ss Skim the article and answer the questions on Page2Step 3 Reading StrategyLet Ss learn Expository basic format. Expository writing usually follows the same basic format:1. Introduction of subject 2. Supporting details 3. ConclusionStep4 Fast readingGive the students four minutes to read the article, and then answer the questions on PartC1 on page4individually.Step 6 DebateHold a debate in class.Group A: Advertising has a positive effect on our lives.Group B: Advertising has a negative effect on our lives.Step7 Summary and homeworkIn this period we learned some basic information about advertising, including the two basic types of advertisements ---commercial advertisements and public service advertisements, the methods used in advertising and China’s public service advertising campaigns. The reading strategy in this unit teaches students how to read expository writing by identifying the introduction, examples and facts that develop or support the idea and the conclusion. After class , finish part A on page94 and part B ON page B。
苏教牛津译林高中英语模块4_Unit1_知识拓展：Advertising
知识拓展：AdvertisingWhat is advertising?Advertising is a way to get your message to your desired audience. But in order to do that, you must first have a plan. This plan has many facets, including your marketing goal, advertising strategies creative and media, implementation, evaluation, and budget.What is your marketing goal?Your marketing goal is basically what you want. Do you want X amount of people to visit your city this year or season? Do you want to increase sales an X amount? Is there a problem you need solved, like filling rooms mid-week? Once you determine what it is you’re looking for, you can then determine who you want to speak to and what you want to say to them. This, then becomes your advertising strategy.How do you build an advertising strategy?The first four questions you want to ask yourself are:•Who are you trying to reach?•What do you want to say to them?•How, when and where are you going to reach them?•Why have you chosen the steps you have selected?Who are you trying to reach?The audience you want to reach is your target market. In order to determine your target market, you will need to do a little research. You will want to know what the consumer thinks about your city, resort, or product and your competition. It is extremely important to know who your audience is, so you can create the right message for the right person. There are several ways to discover your audience, which is detailed in the research portion of the educational series. It may be helpful to categorize your consumer in order to market to the correct group. Some questions to ask yourself during the research process are:•Location - where does your consumer live? Urban or rural environment? Out of State? In a specific city? Far away or close by?•Age - Is your consumer between the ages of 25-54 or 34-54? Are they younger or older?•Marital/Family Status - Are they married? Single? Do they have kids? How many? What ages?•Income - Does your consumer make $30,000 per year or $100,000?•Life stage - At what stage of life are they? Are they newlyweds just beginning their life together, empty nesters (children are grown and gone), retired?•Travel Patterns - How many times a year do they visit and during what season?What do you want to say?Now that you’ve narrowed you r target audience, you can begin the process of deciding what it is you want the consumer to know or think about you. This is called the creative process or strategy. While there may be many ways to position your product or service, you should always try to appeal to the needs and wants of your target consumer, which again you will find from your research. Once you understand their needs, you can then create a message inviting them to visit your area or resort. Some questions you may want to ask yourself during this process are: •Why would the consumer visit/stay here? Is it a special event? A great deal? A chance to relax? Lots of activities?•What does the consumer need to know about you? A historical place? A new place? You have something no one else has?•What does the consumer want to do when they stay here? Research has shown that certain people like to do similar activities. Can you put a package together that groups these activities?•When might they be more likely to visit?•It is important not to focus on too many things, because then your message gets too confusing. Pick a topic and focus on that.Developing Your Creative StrategyIn its simplest form, your creative strategy needs three things:•What benefit are you promising, what’s your selling pro position?•Who are you making it to?•Why should they believe you?And you can put all that in a sentence or two:Ads will target women, 25-54, and convince them that Wisconsin is the place to vacation because it offers a relaxing getaway in beautiful surroundings.How do you reach your audience?There are numerous options to choose from when you are deciding how to advertise. What are your tactics? What approach do you want to use? This will become your media strategy.•Newspaper•Direct Mail•Brochures•Coupons•Handouts or Flyers•Radio•Magazines•TV•Outdoor, such as billboards•Special promotions or packages•Partnering with another tourism business or tourism area•Internet MarketingThe medium you choose will depend on what your target audience will see and where they turn to for information, as well as your budget constraints. The educational series on creating and buying media details more about planning and buying media, but here are some of your media choices.。
高一英语Module 4 Unit 1 Advertising译林出版知识精讲
高一英语Module 4 Unit 1 Advertising译林出版【本讲教育信息】一. 教学内容：Module 4 Unit 1 Advertising［教学目标］Unit 1 Reading strategy: reading expository writing二. 重点、难点：Reading strategy, Language Points三. 教学过程：〔一〕Reading strategy1. Expository writing is meant to introduce you to basic information on a topic. It usually follows the same basic format: introduction of subject, supporting details, conclusion. When you see a statement presented in expository writing, e.g., ‘ Even if an ad does not lie, it does not mean it tells you the complete truth’, always look at the information that follows it closely. You should be able to find facts to support the idea, such as ‘All it says is that it fights it and that is not the same thing at all’. The author will follow this information with a concluding statement, which tells you what you are supposed to learn from the passage—‘We must not fall for this kind of trick!’2. the structure of the passageParagraph 1 introductionParagraph 2-5 supporting detailsParagraph 2 What is an advertisement? There are two kinds of advertisements 100－commercial advertisements and public service advertisements〔PSAs〕Paragraph 3-4 commercial advertisements do not tell people the complete truth.Paragraph 5 public service advertisements do not play tricks on us.Paragraph 6 conclusion—be smart about advertisements.〔二〕Word Study1. advertise v. 做广告；登广告eg. Many companies will only ~ in the Sunday paper.⇒advertiser n. 登广告者；广告商⇒advertisement n. 广告eg. At this time of year, the papers are full of ~s for skiing holidays.2. be used to doing/sth 对……习以为常，习惯于eg. I’m not ~ the smell of the chemicals.⇒be used to do 被用来做……〔be used for〕eg. The knife was used for cut meat for guests.⇒used to do 曾经；过去常常eg. Uncle Tom used to live in a small town in Texas.3. share v. 分享；分担eg. We don't have enough books so you'll have to ~.~with eg. Will you ~ your experiences with me?~ between/among eg. They ~d the cake between them.eg. Dan and Claire ~ an interest in ancient history.⇒n. 股份；股票；那一份eg. They were able to sell their ～s at a higher price./ I do my ~ 〔=do my part〕of the housework.4. persuasive adj. 劝导性的；劝诱的；有说服力的；令人信服的〔convincing〕eg. ~ languagepersuade v. 劝导；劝诱〔to make someone decide to do something, especially by giving them reasons why they should do it, or asking them many times to do it〕~ sb to do stheg. I finally managed to ~ her to go out for a drink with me.~ sb into doing sth eg. Don't let yourself be ~d into buying things you don't want.~ sb of sth eg. You must ~ me of your innocence〔清白；无辜〕.5. image n. 图像，影像〔of〕eg. Attempts were made to improve the public ~ of the police.⇒imagine v. 想像eg. ~ life without fire./ Can you ~ what China would be like if it didn’t introduce the opening policy?~ doing sth eg. ~ doing a horrible job like that!It’s hard/difficult/possible to ~ sth eg. After such a dry summer, it's difficult to ~ what rain looks like.⇒imagination n. 想像；想像力eg. You don't have to use your ~ when you're watching television./Anny has a very good ~. ⇒imaginative adj. 想像的eg. an ~ solution to the problem6. product n. 产品eg. the new ~ of this factory/ Oil is the important ~ of many Middle-East countries.⇒produce 1〕n. 产品〔尤指农场产品〕eg. garden ~/ fresh local ~2〕v. 生产；制造〔manufacture〕eg. George’s jokes ~d a great deal of laughter./Hard work often ~s good results.⇒production n. 生产,产量eg. car ~/ an increase in ~7. service n. 服务eg. Our aim〔目标〕is to provide the best ~ at the lowest price.⇒serve v. 服务eg. ~breakfast/lunch/supperserve as eg. Michael ~d in that company as a CEO.serve in the armyit ~s somebody right活该If my memory ～s me, it happened on a Tuesday8. billboard n. 广告牌⇒blackboardon board 在〔船上，机上〕9. promote v. 宣传，推广eg. a meeting to ~ trade between Taiwan and the U.K.10. place 1〕v. 安排；放置eg. He carefully ~d the diamond back in his desk drawer.2〕n. 地方，地点take place 发生〔无被动〕eg. The next Olympics will ~ in Australia.take the place of eg. Sending e-mail has almost taken ~ writing letters.replace v. 替代；替换eg. Two of the tyres had to be ~d.replace sth with sth eg. They ~d the silver with gold.11. intended adj. 〔为……而〕打算的〔或设计的〕eg. The book is ~ for children aged 5-7.intend v. 想；打算to have something in your mind as a plan or purpose ~ to do sth eg. I intend to spend the night there.~ doing sth eg. We ~ looking at the situation again.12. educate v. 教育〔teach〕educate sb about/in/on sth eg. a campaign to ~ teenagers about HIVeducation n. 教育educated adj. 受过教育的；有教养的eg. a highly educated woman 13. issue 1〕n. [C] 问题；议题eg. Economic ~s should get more attention.2〕n. [C]〔书刊的〕期，号eg. the January ~ of Readers Digest〔读者文摘〕14. welfare n. 福利，福利事业eg. public ~/ Our only concern is the children's welfare.【模拟试题】〔答题时间：20分钟〕1. -- Could you give me a hand?--Sure. ________A. Which hand do you need?B. What can I do for you?C. What’s wrong with you?D. Are you OK?2. --Do you mind if I keep pets in the building?-- ________.A. Great! I love petsB. Of course not. It’s not allowed hereC. You’d better notD. No, you can’t3. They want to know _________ do to help us.A. what they canB. what can theyC. whether they canD. whether can they4. -- Why not take my car to the museum instead of walking?-- No, thanks. ______________.A. I’m used toB. I’m able toC. I’m about toD. I’ve got to5. He ___________ a lie to his parents.A. did toldB. do tellC. did tellD. does told6. She ______ a gift from the stranger, but she didn’t want to ______ it.A. received, acceptB. received, receiveC. accepted, receiveD. accepted, accept7. After eighty, she found she had _____ to sleep, so she spent the hours from midnight to 3 a.m in reading popular science.A. some difficulties in gettingB. some trouble in gettingC. some troubles to getD. any difficulty to get8. America is ancountry. You can hearhere and there.A. English-spoken; English speakingB. English-speaking; speaking EnglishC. English-spoken; spoken EnglishD. English-speaking; English spoken9. I left home early be late for work.A. not in order toB. in order not toC. in order to notD. in order not that10. We do not allow in the lecture hall, so you are not allowedhere.A. smoking; to smokeB. to smoke; smokingC. smoking; smokingD. to smoke; to smoke11. He looked ________ a professor, but in fact he was _______ a college student.A. like, no more thanB. like, not more thanC. as, no more thanD. as, not more than12. All but one ________ here just now. All enjoyed themselves.A. isB. wasC. has beenD. were13. I can never forget the day _______ we studied together and the day _______ we spent together.A. when, whichB. which, whenC. what, thatD. on which, when14. They quickly ran away, so they ________.A. were disappearedB. were out of sightC. could be seen C. were in sight15. I’ll do everything I ________.A. can to help youB. can help youC. will help youD. should help you【试题答案】1. C2. B3. A4. A5. C6. A7. B8. D9. B 10. A11. A 12. B 13. A 14. B 15. A。
牛津译林版英语高一下册Module4Unit1Advertising同步测试一
Unit 1 Advertising reading【基础测评】Ⅰ. 单词拼写1. If you want to sell your product, you must_______（做广告）it.a_____ to be a successful writer.3. Don’t let yourself be p______ into buying things you don’t really want.4. The Hope Project is______（为……而打算）for the children who can’t afford to study.the 100-meter race, all of us were very tired and out of b______.company is p_________ their new products by advertising on television.was told that he had made an unpleasant c_________ on my speech..s______ for our class is “ work hard or you’ll miss the future”.9 Sometimes customers can _______(受益) from some advertisements.our country , a(n) _______ (全国性的) program to fight against AIDS.Ⅱ. 选词填空2. I _______getting up early and going to bed early now.3. His poems often ______ the subject of death.4. The salesman said the car was in good condition, and I was foolish enough to ______it.5. The customer ____________ the nice comment..6. My brother _____________ cooking dinner for him, which made me unhappy.’ll clean my room _______ it takes me the whole afternoon.8. The kids are very naughty. They always __________ their neighbors.should ______ yourself and try to be confident, otherwise you can never succeed..10. You’ll have to _________ your laziness.11. This software ___________ protect computers from being attacked by virus._________ the danger of smoking finally..Ⅲ.缺词填空Nowadays, we can find a________ almost wherever we go. I did some research on advertisements, and have some important information to s______ with you. An ad uses words and pictures to p_____ people to buy a product or s_____, or to b______ in an idea. There are two main types of ads------ c______ ads and PSAs. A commercial advertisement is _____ which someone has p_____ for to a______ a product or service. PSAs are run for f_____, and are m______ to educate people about health, safety, or any other problem t____ affects public w______. As for an ad, we must be a_____ of the skilful methods used in ads to try to p____ their products. Even ___ an ad does not lie, it does not mean it is altogether i_____. Some advertisers make good c_______ on you , and make a mental c______ with their products , hoping you can remember their products or service. We must not f____ for this kind of trick. However, not all ads play t_____ on us though. PSAs a____ to teach us and help us lead better lives. China began a n_______ public service advertising c_______ in 1996. These ads d______ with widespread social concerns. There are also PSAs that encourage people to support public service projects, such as Project Hope. Its m____ is “ Project Hope ------educating every child.”There are even PSAs to teach us h____ to live healthy lives. One of these is, “ when you smoke c______ , you are slowly killing yourself”. All of these ads are meant to b______ the public, and you can often learn a lot by f______ the advicethey give.Ⅲ. 单项填空___ matter of fact, I quite wonder at ____ old expert’s learning , and his professional knowledge has been of _____ great to us.A. the the /B. a the /C. the / theD. / an the2. The country life he was used to____ greatly since 1992.A. changeB. has changedC. changingD. have changed3. The young army officer was ____to the rank of captain.A. encouragedB. promotedC. awardedD. permitted4. The strange man fooled the young girl ____ going abroad for work, but she kept calm and didn’t fall ___ his sweet words.A. onto withB. from inC. into forD. about with5. Tom made his brother _____ by____ him.A. to cry; playing tricks onB. cry; playing tricks ofC. cry; playing tricks onD. to cry; playing tricks of6. —____doesn’t always happen as we expect.—Really! So we mustn’t take the impossible things as our aims in case that we might be disappointed in future.A. AnythingB. EverythingC. NothingD. Something7. Many pupils can’t make full use of their time, ____they realize how valuable it is.A. as ifB. now thatC. even thoughD. so that8. The Americans and the British not only speak the same language but also_______ a large number of social customs.A. joinB. takeC. shareD. spare9. —Do you think Li Ping is coming to attend the conference?—Sure. I have ____ her to.A. supposedB. advisedC. persuadedD. suggested10. The manager had fallen asleep where he____, without undressing.A. was layingB. was lyingC. had laidD. had lied11. The new school advertised ____many newspapers ____teachers of all subjects.A. for; withB. in; inC. in; forD. on; about12. —I’d like to go to the cinema with you, Dad.—Sorry, but the film is_______ for adults only.A. promisedB. admittedC. permittedD. intended13. ____ we come across difficulties in English study , we’ll help one another to overcome them.A. WhereverB. WhateverC. HoweverD. Whenever14. ---Could you give me some advice on how to make a successful advertisement?--- _____. No problem at all.A. With pleasureB. My pleasureC. For pleasureD. At your pleasure15. Two years ago I didn’t know what to ____ the new equipment and now I have learned how to ___ it.A. do with; deal withB. do with; deal withC. deal with; deal withD. do with; do withⅣ.依照提示翻译句子1.咱们已经适应了学校生活，因为咱们已经在学校住了3个礼拜了.We ___________the school life because we have lived in the school for 3 weeks.2.这档儿童节目是为教育小孩而制作的，而不是为了娱乐他们。
Module 4《Unit1 Advertising》word教学设计(牛津译林版)高一下册教案
课前学习：翻译下列短语：分数、小数和百分数趋势、范围和限度在高峰一张条形表采访表相关问题时髦音乐互动多彩肯定与否定祁使与感叹后悔做某事多达Theeyesreacttolight.眼睛对光起反应。
(2)（常与against连用）反抗，反对Childrentendtoreactagainsttheirparentsbygoingagainsttheirwishes．孩子往往故意不听父母的话来示抗拒。
reactagainstoppression反抗压迫(3)（常与with连用）发生化学反应Anacidcanreactwithabasetoformasalt.酸碱化学反应成盐。
reacton[upon]对...起作用,对...有影响,;reactoneachother相互起作用Unkindnessoftenreactsontheunkindperson.恶人有恶报。
常用介词toOurreactiontoajokeistolaugh.我对他的建议的反应不是他们所料到的。
Myreactionstohisproposalwerenotquitewhatheexpected.3get---across通过；使---被理解Thebridgewasdestroyed,sowecouldn’t getacross.桥坏了，我们无法通过。
Ispokeslowly,butmymeaning didn’tgetacross.我讲得很慢，但我的意思还是没被理解。
HefounditdifficulttogethisChinesehumouracrosstoanEnglishaudience.他发现自己的中国式幽默很难为英国听众理解。
Every available doctorwascalledtothescene.所有能找到的医生都备召集到了现场。
Willshebe available thisafternoon?今天下午她有空吗？availableadj.可用的，可获得的，有效的，适宜的sth.(受体)+be+available+to+sb.(主体)某物对某人来说是可得的Theinformationisavailabletoanybody.Theticketisavailabletoyoufor3days.（三天内有效）Ticketsareavailableattheboxoffice.票房有票。
高一英语Module 4 Unit 1 Advertisin译林版知识精讲
高一英语Module 4 Unit 1 Advertisin译林【本讲教育信息】一. 教学内容：Module 4 Unit 1 Advertising二. 教学目标：Unit 1 Grammar and usage三. 教学重难点：direct speech and reported speech〔一〕direct speech and reported speech1. What are direct speech and reported speech?He said: “I will go to school tomorrow.〞She told us something secret.2. Change the direct speech into reported speech.She said: “This film is quite interesting.〞She said that that film was quite interesting.“Finish the project tomorrow.’ he said to me.He asked me to finish the project the next day.3. What should we pay attention to?〔1〕personal pronounse.g Miss Yang said: “ I will buy a new dress.〞Miss Yang said that she would buy a new dress.〔2〕tenseExercise:①〞I haven’t br ought my dictionary〞the student said.The student said that he hadn’t brought his dictionary.②Tom said to them: “ I will get excited.〞Tom told them that he would get excited.③My father said to me: “I am reading the book.〞My father told me that he was reading the book.〔3〕adverbials of time and placee.g: He said: “I lost a key here yesterday.〞He said that he had lost a key there the daybefore/the previous day.Exercise:①“I will come and see you again this evening, Tom.〞he said.He told Tom that he would go and see him again that evening.②“I will come here again today〞she said.She said that she’d go there again that day.③The doctor said to the patient: “You w ill have to wait till 3 pm tomorrow.〞The doctor told the patient that he would have to wait till 3 pm the next day.〔4〕other cases〔二〕reported speech: statements, questions and imperative sentences1. statements:〔1〕We use noun clauses introduced by that to report statements.eg. She said: “Ads are an important part of our lives.〞She said that ads are an important part of our lives.eg. “There are two main types of ads〞the writer said to us.The writer told us that there are two main types of ads.〔2〕More reporting words:advise agree explain insist promise remind suggest warn“PSAs are often placed for free〞the writer said.The writer explained that PSAs are often placed for free.Exercise:①Tom suggested that we should translate the book into English.Tom said: “You’d better translate the book into English.〞②he student explained that he really didn’t know he had to finish the work a week before.The student said: “ I really don’t know I must finish the work a week ago.〞③he teacher promised that he would give his students a few holidays at the end of that month.The teacher said: “I will give my students a few holidays at the end of this month.〞2. questions:〔1〕We use noun clauses introduced by whether/if to report yes/no-questions.“Are all ads playing tricks on us?〞I asked her.I asked her whether/if all ads were playing tricks on us.〔2〕We use noun clauses introduced by wh-words to report wh-questions.I asked her: “How can that be t rue?〞I asked her how that could be true.“Where did you find the ads for jobs abroad?〞Bill asked.Bill asked where I had found the ads for jobs abroad.Exercise:①My mother asked me, “Do you want to go to the Great Wall with me?〞My mother asked me whether I wanted to go to the Great Wall with her.②The teacher asked the boy, “How many pages have you read today?〞The teacher asked the boy how many pages he had read that day.③I asked Li Ying: “ Where and when were you born?〞I asked Li Ying where and when he was born.3. imperative sentences〔1〕To report imperative sentences, we use the structure:reporting verb+object+〔not〕+to-infinitive.“Don’t worry,Mickey,〞Jen said.Jen asked Mickey notto worry.〔2〕other verbs can be used in this structureadvise encourage invite remind warneg. “Don’t believe every ad you read,〞Lily said to me.Lily advised me not to believe every ad I read.Exercise:①The teacher reminded me not to forget to learn the dialogue by heart.The teacher said to me: “Don’t fo rget to learn the dialogue by heart.〞②My brother ordered me to go there at once.My brother said: “ Come here at once.〞③My father warned us not to throw the waste paper everywhere.My father said to us: “Don’t throw the waste paper everywhere.〞【模拟试题】〔答题时间：25分钟〕1. He asked ________ for the computer.A. did I pay how muchB. I paid how muchC. how much did I payD. how much I paid2. They asked him _______.A. how did the accident come aboutB. how the accident came aboutC.when the accident comes aboutD. when will the accident come about3. Can you tell me ______ the post office?A. how I can get toB. how can I get toC. where I can get toD. where can I get to4. He asked me _____ that book was Susan's ____ Lily's.A. if, orB. if, andC. whether, orD. whether, and5. ---What did the teacher say? I didn't quite follow her.--- She asked us whether we ______to America next fall.A.wentB. had beenC. will goD. would go6. —“You’ve already got well, haven’t you?〞she asked.—She asked ________.A. if I have already got well, hadn’t youB. whether I had already got wellC. have I already got wellD. had I already got well7. —He asked , “ Are you a Party member o r a League member?〞—He asked me _________.A. am I a Party member or a League memberB. was I a Party member or a League memberC. if I was a Party member or a League memberD. whether was I a Party member or a League member8. —He asked, “How are you getting along?〞—He asked _______.A. how am I getting alongB. how are you getting alongC. how I was getting alongD. how was I getting along9. He asked me ________ with me.A. what the matter isB. what the mater wasC. what’s the matterD. what was the matter10. He said, “Don’t do that again.〞He _____ me _______ that again.A. said to me; not to doB. said to me; don’t doC. told me; don’t doD. told me; not to do【试题答案】1. D2. B3. A4. C5. D6. B7. C8. C9. D 10. D。
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
To educate people about health, safety or any other issue which affects public welfare.
Step Four Reading for details
Task 1 Detailed1 Where are trhee aaddveirntisgements most
B. to sell a product or service for free
C. to help sell a product or service or make it more popular
2.What does the advertiser mean by saying “You are proud of your cooking, so shouldn’t you buy the very freshest food?”
Taቤተ መጻሕፍቲ ባይዱskha3t aTreatshkeirresiamdilainrigties Fialnl dinditffheerenbcleasn?ks with right worpderssuasive exciting
billboards Internet …
promote educate
expense
PSAs
“Yes to life, no to drugs” “Knowledge changes life” “Project Hope — schooling every child” “Smoking is committing a suicide slowly”
Step Five Consolidation
Expository writing is meant to introduce you basic information on a topic.
2 What kind of format does it usually follow?
It usually follows the same basic format: introduction of subject, supporting details, conclusion
A. Bright-Teeth fights bad breath B. Project Hope— schooling every child C. Knowledge changes life
4. What is the author’s attitude towards ads?
A. All ads tell the complete truth and we should believe them.
Project Hope
Ads for public issues
commercial advertisements
Say ‘No’ to drugs
shampoo
Ads for sales computer
Step Two Reading strategy
1 What is expository writing?
A. Since you are good at cooking, you needn’t buy the very freshest food.
B. Because you are a nice cook, the very freshest food is your favorite choices.
Discuss the structure of the text
Para1 introduction of advertisements commercial and public service ads Para2-5
author’s opinions/suggestions Para6
Step Three Fast reading
In 1996.
Task 2
T/ F
1 Advertisements are found in many places.
not only
2 PSAs are only found in newspapers.
Not all
3 All advertisements tell the complete truth.
Similarities Places found Methods used
billboards newspapers magazines the internet radio television
__p_e_rs_u_a_s_iv_e____
language
exciting ___________ images
3 Why are some of the ads clever according to the article?
Because although the ads do not lie, they do not tell you the complete truth.
4 When did China begin a nationwide public service advertising campaign?
What did you watch just now?
What do they persuade people to do?
Support the fight against AIDS
Unit 4 Reading
learning aims
1 to learn some basic knowledge about ads 2 How to read expository writing
Step Seven Summary
What have you learnt about ads in this passage?
Step Eight Homework
1 Finish the article on Page 95. 2 List the difficult language
points on your notebook.
4 PSAs and commercial ads use some of the same methods.
5 Commercial ads can give us valuPaSbAlesinformation about how to live our lives.
6 An ad warning people against smoking is an example of a PSA.
B. ads don’t tell the truth and we mustn’t believe them..
C. Some ads offer inaccurate information and we should be careful about them.
Step Six Have a Discussion
commonly found?
They are most commonly found in newspapers and magazines, on billboards, the Internet, radio and TV.
2 What is the difference between commercial advertisements and PSAs?
Types
Commercial ads
PSAs
Differences Purposes
to _p__r_o_m__o_t_e a
product or service
to educate people about health, safety or any other issue which affects public welfare
1) What do advertisements encourage people to do?
To buy a product or service or believe in an idea.
2) What does PSAs stand for?
Public service advertisements.
Types
__E_x_a__m_p__le_s_
“Bright-Teeth fights bad breath!”
Com- “You are proud of your cooking, mercial so shouldn’t you buy the very
ads freshest food?”
Thank you for joining us! Goodbye!
A commercial advertisement is one which someone had paid for to promote a product or service, while a PSA is often placed for free, and is intended to educate people about issues which affect public welfare.
C. If you are satisfied with your cooking, you shouldn’t buy the very freshest food.
3.Which of the following advertisements is different from the others?
1.In the sentence “A commercial ad is one which someone has paid for to promote a product or service” , the word “promote” means _______