商业英语入门chapter 3

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商务英语阅读(基础篇)Unit 3 Business Etiquette in Different Countries

商务英语阅读(基础篇)Unit 3 Business Etiquette in Different Countries

sometimes do not translate across cultures and can cause confusion or hurt
6/27/20f2e0elings.
I. Reading Practice
Text A
Table Manner At a formal banquet, be prepared to give a short, friendly speech in response to the host's speech. When inviting Taiwanese to a party, serve a "real" meal rather than snacks and drinks. When invited for dinner, it is polite to sample every dish served. Your host may serve some food for you, and it is nice to reciprocate if you feel comfortable doing so. Always leave something on your plate at the end of the meal or your host might think that you are still hungry. You must arrive on time or early if you are the guest.
hands and scan it immediately for vital information. Then lay the card in front of
you on the table. It is demeaning to put someone's card directly into your pocket

商务英语教学chapter3PPT课件

商务英语教学chapter3PPT课件
学生应学会分析长难句的结构和 含义,以更好地理解阅读材料。
Reading and writing skills
• 推断作者意图:学生应通过阅读理解作者的意图和观点, 培养批判性思维能力。
Reading and writing skills
规范格式
学生应了解商务英语写作 的规范格式和要求,如邮 件、报告、提案等。
准确表达
学生应能够用准确、专业 的英语表达自己的观点和 信息,避免语法和拼写错 误。
条理清晰
学生应学会组织文章结构, 使内容条理清晰、逻辑严 密。
Cross cultural Communication in Business English
跨文化意识
尊重文化差异:学生应学会尊重文化差异,避免因文化 误解而引起的冲突和误解。
With the development of cross-border e-commerce, Business English has also been widely used in online business transactions. It is not only a language tool for communication, but also a necessary skill for modern businessmen.
communicate and conduct business.
The Definition and Characteristics of Business English
Business English is a specialized variety of English used in international business and trade activities. It is a bridge between different cultures and industries, and is characterized by accurate language, formal style, and practical application.

商务英语精读unit3Fashion

商务英语精读unit3Fashion
• During recent years,the topic of fashion has aroused more and more people's attention,especially the young. • It is likely that fashion is becoming the indispensable part for us and it has a profound impact on our clothes.
This is chanel's newest style (香奈 儿)
• The CHANEL has been committed to its motto in proudction and service : "Enterpring sprit and becoming the timeless classic".(创新精神,创造永恒经典) • As Chanel said,Fashion flies by like lightning,styles never grow old.(时尚稍纵 即逝,风格永存)
• And it is very important to be a real yourself!
60s Jeans and Skirts
70s Jeans and Skirts
80s Jeans and Skirts
90s
Nowadays’ wearings are various.
• What we real need is a balance between what we are looking forward to and our real life.
What is fashion?

商务职场英语Unit_3PPT课件

商务职场英语Unit_3PPT课件

products or services are product or service
better than those of the
competition,
f Complete the text with the verbs in parentheses in the
present passive voice.
a In pairs, discuss the questions.
1. Of the advertisements that you saw on your way here today, which caught your attention most?
2. What elements of an advertisement appeal to you—image? color? language? design? humor?
c In pairs, answer these questions about the advertisements.
1. What products/services are these advertisements trying to sell?
2. What age group(s) and socioeconomic group(s) are they aimed at?
Key
Advertising is an essential part of marketing a product and (1)____i_s_u_s_e_d______ (use) to inform people about products and services. People (2)_a_r_e__p_e_rs_u_a_d_e_d_ (persuade) to buy products for different reasons. Sometimes they (3)_a_r_e_c_o_n__v_in_c_e_d(convince) by the hope that the product will improve their appearance. Other times, they (4)___a_r_e_m__a_d_e___ (make) to believe that a particular service is somehow better than any other. Often, a product (5)__i_s_p_u_r_c_h_a_s_e_d_ (purchase) simply because it (6)__i_s_n_e_e_d_e_d_ (need) in the home.

商务英语教学课件chapter 3

商务英语教学课件chapter 3

Homework:
EXERCISES FOR CHAPTER 3 3-1, 3-2, 3-4, 3-5
(purpose/reason of writing) Examples: Thank you for your letter of… It was good to meet you again at last
week’s conference. We wish to hold our annual conference at
Chapter 3 Paragraph & Whole Composition
Summary of Key Points What should you look for when you revise
paragraph? Check for topic sentences and transitions. Writing processes can include eight activities: planning, gathering, writing, evaluating, getting feedback, revising, editing,and proofreading. Revising means changing the document to make it better satisfy the writer’s purposes and the audience
EMS. Please let me know if you need any
further information. Looking forward to hearing from you. Hope to hear from you soon.

BBC商务英语 步入商界-unit3

BBC商务英语 步入商界-unit3

Words and Phrases
Out of town Move a meeting Count on Take care of Look forward to 出城 改变见面时间 指望,料想 照顾,处理 期待,盼望
Words and Phrases
Feel free Put sb. in (for an appointment) Work sb. In Put sb. down (for an appointment) 随时 把某人安排进预约名 单 额间,请随时打我手机联系。 If you need to change the time, please feel free to call me on my cell phone. 我打电话是想确认一下你明天上午9点与帕克医生的预 约有没有问题。 I am calling to confirm your appointment for tomorrow morning at 9 am with Dr. Parker.
高级

我想告诉您下周二我不能赴约。 I wanted to let you know I will not be able to make our meeting next Tuesday. 我打算在离开之前处理好见面之事,不过我想我可 以重新安排一下。 I was counting on taking care of our meeting before I leave, but I suppose I could shuffle a few things.
STAGES OF ARRANGING A MEETING 要求会面 I think we should have a meeting about this. Could we arrange a meeting? 建议时间 Are you free on…? How about…? Is …convenient? Would … suit you? Are you available on…?

商务英语Chapter 3参考译文及答案

商务英语Chapter 3参考译文及答案
数量:5000只
2.货品:QWB-016锦缎电脑包
价格:宁波离岸价每只8.36美元
由于行情下跌,建议贵公司早日接受。
盼望早日得到答复。
马丁·克朗
Lette
尊敬的马丁先生:
兹收到贵公司3月7日要求让利五个点的邮件,非常感谢。
我们十分遗憾地通知您,由于上涨的人力成本,我们现无法给您这么大的折扣。坦白说,手工艺品市场目前仍然坚挺且有上升的可能性。因为在可预见的未来价格几乎不可能会下滑。
急盼复!
附言:可以有您的MSN号或/和skype号吗?
塞缪尔·陈
尊敬的陈先生:
我公司是加拿大主要的工艺品进口商之一。我在今年四月的第111届广交会上拿到了贵司的目录与您的名片。
现我们对贵公司的锦锻手袋,尤其是货号为QWB-012和QWB-016的产品十分感兴趣。希望您能基于每款五千的数量对上述两个货号报最好离岸价,以及最短的生产周期。
兹复,很遗憾,我处客户认为贵公司价格过高,且与本地现行市场水平不一致。贵公司可能了解,一些印度尼西亚商人正在削价销售。毋庸置疑,市场竞争激烈。
我们不否认贵公司锦缎手袋质量稍好,但差价决不至于高达5%。为促进贸易,谨代表客户还价如下:
1.货品:QWB-012泪珠状晚装锦缎手袋
价格:宁波离岸价每只4.56美元
Chapter 3
Learning Aims
学完本章,学生应能:
1.根据不同的潜在客户分清具体询盘与一般询盘;
2.熟悉询价单、报价单以及价目表;
3.提高还盘处理能力;
4.掌握商务谈判的信件的结构以及相关术语和表达方式;
5.熟悉一些工艺品的名称;
6.学会分析案例,并撰写商务谈判的信函。
Background Information

商务英语入门第三章外教社修订版

商务英语入门第三章外教社修订版
Ethical standards in business are based on commonly accepted principles of behavior established by the expectations of society, the firm, the industry, and an individual’s personal values.
Chapt er
Corporate Ethics
Ethics are principles of behavior that distinguish between right and wrong. People working in business frequently face ethical questions.
团结 信赖 创造 挑战
Chapt er
Lead-in activities
Corporate culture communicates how people in an organization should behave or how things are done around here. It represents a common perception held by the organization’s members.
商务英语入门第三章外教社修 订版
团结 信赖 创造 挑战
Chapt
er Chapter 3
Corporate Ethics and Corporate Culture
企业道德与企业文化
团结 信赖 创造 挑战
Chapt er
Lecture Outline
Corporate Ethics 企业道德

外贸英语chapter 3 packing of goods

外贸英语chapter 3 packing of goods

Highlight 突出,强调


Chinese leaders highlight on Tuesday that development in urban and rural regions must be integrated and urbanization should be carried out in an orderly way. Chinese and Indian political leaders highlight bilateral and regional financial and economic cooperation during their meetings in India
Chapter 3: Cargo Packaging, Stowage & Marking
货物包装、配载和标识
3 kinds of cargoes:
1. Nude Cargo裸装货 2. Cargo in Bulk散装货 3. Packed Cargo包装货
Ⅰ. Kinds of Packing
The standardized shipping marks consist of Parts four of Shipping Marks the following parts.标准的运输标志
1)Abbreviations of consignee or buyer. 收货人或买方名 称的缩写The abbreviation is used instead of the full Consignee code:(to 收件人代号 ) of pilferage as name of the’s customer reduce the risk potential criminals cannot easily relate the contents.by the consignee ’s codes is usually indicated 2) Reference number. 参考号 It can be the number of sales different geometrical diagrams, such as contract, order. triangles, diamonds, circles, etc. with letters 3) Place of destination 目的地 inside them as the main marks. 4) Package number. 件数编号 reference number (参考号) Destination (目的港名称) Package number (件号)

商务英语综合教程chapter (3)

商务英语综合教程chapter (3)

4. Franchise is a license to operate an individually owned business as though it were part of a chain of outlets or stores. 特许经营权是个人经营一笔生意的许可证,好像这笔生 意是某个连锁店经营的一部分。 1)a license to operate an individually owned business (划线部分不定式作后置定语) 个人经营一笔生意的许可证 2) as though it were part of a chain of outlets or stores (as though it were… 方式状语从句的谓语动词were是 虚拟语气形式) 好像这笔生意是某个连锁店经营的一部分
2. Wholesaling includes all marketing transactions in which purchases are intended for resale or are used in making other products. 批发包括一切旨在转售或用于其他产品制造的营销形式, 不包括与最终消费者的交易。 1) marketing transactions 营销(交易)形式 marketing 营销,销售术 marketing agreement 销售协议 marketing department 销售部 marketing manager 销售经理 marketing plan 销售计划 2) Transaction 商品交易 a transaction on the stock exchange 证券交易所交易 cash transaction 现金交易 exchange transaction 外汇交易

商务英语基础教程03

商务英语基础教程03

Creation of a corporation (as in the U.S.)
1. Prospectus ↓ 2. Articles of incorporation ↓ 3. Corporate charter granted ↓ 4. Board of directors elected
- produce financial reports to the public; - go through complex procedures to make decisions; - hold public stockholder meetings.
Common stock vs. preferred stock
What is a corporation?
A corporation is a legal body created by the state. As a legal body, it is able:
- to buy, own, and transfer property; - to enter into contracts with individuals or with other legal bodies; - to sue or be sued in its own name.
Management of Corporations
Board of directors: to ensure that the
objectives of the corporation are achieved on schedule.
Corporate officers: responsible to the board of
directors for the management and daily operations of the firm.

商务英语初级 unit3

商务英语初级 unit3

What is the biggest problem facing the world today? Is there a solution?
Ask your partner for advice on an annoyance in your life.
What is the most serious problem you have had to solve in your life?
Business English
Unit 3
Problems
Business English
overview
Language Focus 1 Present simple Negatives and questions
Vocabulary Adjectives Language Focus 2
Have got
6. Big 7. Hot 8. Narrow 9. High 10. Soft
e) light
f) wide g) low h) hard i) small j) cold
Business English
Key Language 1
Look at these sentences
The bed is too hard. It isn’t soft enough. The seats aren’t wide enough. They’re too narrow.

Business English
Key Language 1
Vocabulary
• • • • • • • • important • to find the answer to a problem • worried; having too much to do • a way of solving a problem • having to do with politics • difficulty; question or matter to be solved

商务英语基础unit3

商务英语基础unit3

ITINERAR Y
[ ai 'tinə rə ri ] ] Travel plan 旅行计划
MEET/ MISS
miss the launch date 错过发 Be on schedule 时 Meet the deadline
Engagement
n. 约会,约定 约会, I can’t see you this evening because ’ I have a previous engagement. v. – engage 预订 adj. – engaged 占线
APPOINTMENT
Role Play You are making an appointment with your colleague for a meeting to discuss an important operation. Set the time and place.
GROUP TASK
APPOINTMENT
Agreeing on time
Could you tell me when you’ll be free? When do you have time? Suppose I come over at 3 tomorrow afternoon? How about meeting you at 5p.m.today at the gate of the hospital? Is 11 0’clock on Wednesday morning Ok/ any good/ all right? What time am I supposed to be here?
企业界的大亨/ 企业界的大亨/ 大款
HOW TO MAKE AN APPOINTMENT

商业英语入门chapter3.ppt

商业英语入门chapter3.ppt

Comparing 3 Definitions
•Production •Manufacturing •Operations
Production & Operation
Production—the process of transforming inputs (raw materials) into outputs (goods & services)
Production & Operation
Operations—the functions needed to keep the company producing, literally any function or series of functions enacted to carry out a strategic plant.
and methods
Outputs
To transform “unenlightened” students into educated and skilled individuals.
The 5 Ps in OM
•Plants •Parts •Processes •People •Planning and Control Systems
Inputs
Professors Books Academic journals Audiovisual materials Computers Classrooms
Transformation Process
• teachers’ work activities • management activities • the teaching technology
input

Chapter 3 商务英语缩略语与习惯用语翻译

Chapter 3 商务英语缩略语与习惯用语翻译

音译和意译兼用
topology Mig
拓扑学 米格飞机
意译成全称以后再缩略
WTO UNESCO NATO
世界贸易组织 联合国教育科学文化组织 北大西洋公约组织
附原文译
Teenagers in Japan are going wild over personal HPS. 日本青少年对个人轻便电话系统(HPS) 着了迷。(HPS=handy phone system)
【译文】 I am very pleased to have received your letter.
知识拓展—增减译法
增减译法
(一)增词法
2.为了表达的清晰和自然而增词 例:【原文】 有工作经验者优先录取。
【译文】 The applicants with the working experience will receive preference over those who have not.
增减译法
I know it is a very tough job; if you can’t stand the heat, stay out of the kitchen.
我知道那是一个艰难的工作,如果你无法 承受压力,你就该离职。
知识拓展—增减译法
增减译法
(二)减词法 减词法也是英汉互译时常见的现象。与词的 增补情况相反,原文中有些词语从译文的角 度来看往往是多余的,可以或必须删去,决 不能只字不漏地生搬硬套过来,不然会引起 文理不通、意思含糊等弊病。
Chapter 3 商务翻译常用方法
音译 意译 音译和意译兼用 意译成全称后再缩略 附原文译 直接引用
volt ampere joule sofa
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Flexible Intermittent Short production run process Job-order production (间歇式加工)customer-designed
Identify the following processes?
Crude oil is reduced to Gasoline, wax, fuel
Three work flow layouts
process layout product layout fixed-position layout

Process layout
It arranges components ( such as work centers, equipment, or departments) together according to similarity of function.
Inputs
Professors
Books Academic
journals Audiovisual materials Computers Classrooms
Transformation Process
• teachers’ work activities • management activities • the teaching technology and methods
Manufacturing Resources Planning Advance version of MRP All resources involved in the efficient making of a product, more than just material requirements
Process manufacturing— physically or chemically changes materials Assembly process—puts together components to make a product


Analytic process
Continuous mass-production Long production run process (连续性加工) chemical plant


Purchasing materials management Production inventory and quality control maintenance and manufacturing engineering plant management
The Nature of Production Process
material inputs
input
human inputs
other inputs
People Technology Equipment Materials Capital Information
transformation
production activities that take the inputs and combine them in some special way to produce the output
It is used when the product remains at one location because of its size. The product stays in place, and tools, equipment, and human skills are brought to it.
Operations Management
•Planning operations
•Controlling Operations
Planning Operations
Capacity
planning Facilities location planning Process planning Facilities layout planning
Plant Location

Customer location
Source of raw materials
Labor supply
Power and water
Community consideration
Take Tianjin Univ. as an example, please identify what are the inputs, transformation process and outputs?
Work activities Management activities Technology and operations methods
Finished goods & services Financial results Information Human results
output
The final result of the production process
Production & Operation

Manufacturing—one part of production tangible goods by hand or with machinery
Production & Operation

Operations—the functions needed to keep the company producing, literally any function or series of functions enacted to carry out a strategic plant.

availability of needed labor skills (labor costs)
(highly skilled people are needed) energy costs (requiring a great of energy ) community consideration (low taxes, fine educational systems, clean water, etc.)
Product layout
The components are arranged according to the progressive steps by which the product is made. progressive: adj 渐次的, 渐进的
Fixed-position layout
Aggregate
plan Master scheduling Material requirements planning (MRP)
Capacity planning
Facilities Location Planning
Where
you choose to locate will depend on which factors have the greatest impact on total production and distribution costs.
Projected sales
MRP II
Personnel
Plant capacity Distribution limitation
Materials management

ERP—enterprise resource planning

a computer-based production and operations system that links multiple firms into one integrated production unit.
Materials management

MRP—materials requirements plannin system that uses sales forecasts to make sure that needed parts and materials are available at the right place and the right time


Process planning
Production line producing production line workers
Production Processes

Synthetic process—either converts raw materials into other products or combines raw materials or parts into a finished product
Business English
Production & Quality Management
Learning Objectives



Define production, manufacturing and operations. Describe production processes Explain planning operations Discuss controlling operations Summarize modern production issues and techniques
Comparing 3 Definitions
•Production •Manufacturing
•Operations
Production & Operation

Production—the process of transforming inputs (raw materials) into outputs (goods & services) tangible goods (recognizable physical products) intangible service (hospital, airline etc.)
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