华南理工大学企业战略管理(双语)考试题

华南理工大学企业战略管理（双语）期末考试试题A答案《企业战略管理（双语）》A卷一、选择题（每题2分，共50分）1. In formulating a strategy, management is, in effect sayingA) ”this is who we are and where we are headed.'’B) ”this is the strategic plan we have for making money in ourparticular line of business。

”C）"we intend to make these moves to outmaneuver our rivals。

”D) ”among all the paths we could have chosen, we have decided tofocus on these markets and customer needs, compete in thisfashion, allocate our resources and energies in these ways，and use these particular approaches to doing business.”E）"this is our vision of what our business will be like in the years to come。

"Answer： D Difficulty： Medium2. In a single—business company， the strategy—making hierarchy consists ofA) business strategy and functional strategies。

B）business strategy， functional strategies, and operating strategies.C) business strategy and operating strategy.D) managerial strategy， business strategy， functionalstrategies， and operating strategies.E) corporate strategy， functional strategies， and operatingstrategies。

Answer: B Difficulty: Medium3。

SWOT analysis isA) a helpful tool for predicting whether the company’s value chainis cost competitive.B）simple tool for sizing up a comp any’s resource capabilities and deficiencies， its market opportunities， and the externalthreats to its future well—being。

C) a helpful tool for evaluating whether a company is competitivelystronger than its closest rivals。

D) a helpful tool for benchmarking whether a firm's strategy isclosely matched to industry key success factors。

E) a helpful tool for identifying the reasons why a company is oris not profitable。

Answer： B Difficulty: Easy4. A company’s actual strategy isA) mostly hidden to outside view and is known only to top—levelmanagers。

B）typically planned well in advance and usually deviates little from the planned set of actions and business approaches becauseof the risks of making on—the-spot changes.C) best delegated to th e company’s board of directors because oftheir fiduciary responsibility， their ultimate responsibilityfor the company’s well—being, and their strong businessexpertise.D）partly proactive and partly reactive to changing circumstances.E) partly a function of the strategic vision, partly a functionof the target strategic and financial objectives， partly afunction of market opportunities， and partly a function of thestrategies being used by rival companies （particularly thosecompanies that are industry leaders）.Answer: D Difficulty: Medium5. Factors that cause the rivalry among competing sellers to be weakincludeA) low buyer switching costs。

B）rapid growth in buyer demand and high buyer costs to switch brands.C) high costs of exiting the market as compared to the costs ofentering the market.D) a set of competitors that are quite diverse in terms of theirstrategies, objectives， and countries of origin.E）conditions where it is customary for rivals to collaborate closely with both their suppliers and their customers。

Answer： B Difficulty: Medium6。

The competitive force of substitute products tends to be stronger ina given market whenA）buyers are relatively comfortable with using substitutes and the costs to buyers of switching over to the substitutes arelow.B) buyers view substitutes as likely to be in short supply fromtime to time。

C) the quality and performance of the substitutes is well abovewhat buyers need to meet their requirements.D）buyers have high psychic costs in severing existing brand relationships and establishing new ones。

E) when demand for the industry's product is not very pricesensitive.Answer: A Difficulty： Medium7。

Achieving a cost advantage over rivals entailsA）concentrating on a narrow portion of the value chain and abandoning all other activities that create costs。

B）being a first-mover in pursuing backward and forward integration and controlling as much of the value chain aspossible。

C) outmanaging rivals in controlling the cost drivers and findingcreative ways to cut cost—producing activities out of the valuechain.D) being a heavy user of offensive strategies and a light user ofdefensive strategies.E）producing a standard product， redesigning the product infrequently, and having minimal advertising.Answer: C Difficulty: Medium8。

A company's strategic vision is best conceived asA) a road map of a company's future—a picture of its destinationand management’s rationale for going there.B）what business the company is presently in and why it does certain things in trying to please its customers。