电子商务英语1
《跨境电子商务实用英语》全套教学课件1-3 Cross - border E-commerce Development in China
PART 2 Passage Reading
3
In terms of business model, Cross-border E-commerce is B2B-dominanted, and B2C gradually develops
Taking the operating model as the criterion, Cross-border E-commerce can be divided into general trade (cross-border B2B) and cross-border online retail (cross-border B2C and C2C). The transaction subject of cross-border trading orders tend to be small and the channels of products from factory to consumers are becoming increasingly diverse, thus the B2C transaction share is predicted to further increase in the future. However, due to the large volume of B2B transactions and stable orders, cross-border B2B transactions accounted for 92.4%, occupying the dominant position among China's Cross-border E-commerce models in 2014; In 2015, Cross-border E-commerceB2B
电子商务的英语怎么说
电子商务的英语怎么说电子商务是以信息网络技术为手段，以商品交换为中心的商务活动。
那么，你知道电子商务的英文怎么写吗?下面就让店铺来告诉你电子商务的英语的说法。
电子商务的英文释义the e-businessElectronic CommerceElectronic Commercial Affairs电子商务的英文例句从B2C电子商务发展策略角度可将其分为典型B2C电子商务、平台服务型电子商务和整合型B2C电子商务。
The development strategy of B2C e-commerce can be classified into the typical B2C e-commerce, platform service e-commerce and integrated B2C e-commerce.从电子商务的企业应用研究来看，介绍性内容多，电子商务局部应用研究多，如电子商务在采购过程中的应用、电子商务在客户关系管理中的应用等。
From the aspects of EC application introductory contents and partial applications researches like EC applications in terms of procurement and CRM are the majority.电子支付技术是电子商务中的核心技术，也是目前制约电子商务发展的一个根本性问题，移动电子商务也不例外。
Electronic Payment Technology is very important in electronic commerce aside m-commerce, which is a base problem that restricts the development ofm-commerce.信任缺乏已成为我国电子商务发展最大的障碍之一，如何建立和提高电子商务信任成为促进电子商务发展的关键。
电子商务英语答案
电子商务英语答案Answers of Unit OneText AⅠ.Review the questions 略Ⅱ. Put in the missing information based on the text1. frequently2. perspectives3. emerging; exchanging; information4. globalization; productivity; competitive5. employment; commercial6. replace7. people; policy; technical; protocolsⅢ. Translate the following passage into Chinese1. 电子商务是一个刚出现的概念，即通过计算机网络，包括了互联网，来描述买卖过程或产品、服务和信息的交易。
2. EC的应用有许多，例如：家庭银行、在网上商店购物、购买股票、寻找工作、网上拍卖以及利用电子手段在研究和项目开发方面进行合作。
Ⅳ.Translate the following sentences into English1. Some people think that EC is just another overused and discarded buzzword.2. The term electronic commerce is restricting, however, and does not fully encompass the truenature of the many types of information exchanges occurring via telecommunication devices. 3. There are more non-enterprise organizations, such as academic institutions, non-profitorganizations, religious organizations, social organizations and the governments, employing variety of E-Commerce to reduce the costs and improve the operation.4. The definition of E-Business is broader than that of E-Commerce, which electronicallyinvolves the interaction of all information.Text BⅠ.True or FalseF F T F F T F F T FⅡ. Put in the missing information based on the text1. complicated2. communication; information3. wiring4. Wireless5. separate6. digital; analog7. social; teleconferencing; telecommunications8. ubiquity; convenience9. retail; auctions 10. hierarchical; relational; network; objectSkills of Understanding1． Despite the fact that cars from Germany and Japan are flooding the American market. Ford,General Motors and Chrysler are hiring more workers than ever before.2． It is difficult for adult learners to come to classes to study at a fixed time. 3． Traffic congestion results in adverse effects.Skills of Translation1. 每个人的生活都有甜蜜和苦涩。
电子商务英语00888unit1
Introduction to E-business电子商务概论It is widely acknowledged today that new technologies,in particular access to the internet,Tend to modify communication between the different players in the professional world,notably:它被广泛承认，今天的新技术，特别是访问互联网，在专业世界中，倾向于修改不同的参与者之间的沟通，特别是Relationships between the enterprise and its clients,企业与客户之间的关系，The internal functioning of the enterprise,including enterprise-employee relationships,企业内部运作，包括企业员工关系，The relationship of the enterprise with its different partners and suppliers.企业与其不同的合作伙伴和供应商的关系。
E-business,therefore,is a term used to describe businesses run on the internet,or utilizing internet technologies to improve the productivity or profitability of a business.In a more general sense,the term may be used to describe any form of electronic business,that is to say,any business which utilizes a computer.This usage is somewhat archaic,however,and in most contests e-business refers exclusively to internet businesses.因此，电子商务是一个术语，用来描述在互联网上运行的企业，或利用互联网技术，以提高企业的生产力或盈利能力。
电子商务英语作文
电子商务英语作文下面是整理的关于电子商务的英语作文，希望对大家有帮助。
电子商务英语作文1：e-commerceWith rapid development of informationization, global electronic commerce transaction has increased greatly within past decade years. Almost all kinds of industries are closely connected with electronic commerce. However, everything has two sides.On one hand,booming electronic commerce is the fastest way so far to make transactions across far distance. It makes it possible to do business at home, which saves time and unnecessary formalities(不必要的手续). That's why e-commerce is preferable to traditional commerce.(优势) On the other hand,there exist many problems either.It is hard to control the virtual business. False,deceptive informatin is growing among e-commerce. Without management, losses are liable to happen every time. So we should hold strong risk awareness to protect ourselves on e-commerce.(问题) Most of people must consider “taobao”this word which is significant of Electronic Business in China. However , fewpeople go to shopping online in ten years ago. with the development of internet in the world, The Internet has created a new economic ecosystem, the e-commerce marketplace, and it has become the virtual main street of the world. Providing a quick and convenient way of exchanging goods and services，e-commerce has boomed.AAs can be seen from the chart that money value of annual global electronic transactions is increasing gradually in the seven years. In 1997, the money value of global electronic commerce transactions is $ 2.6 billion, while the number reaches $1000 billion, 500 times that of 1997. why is electronic commerce booming nowadays?Several factors contribute to this phenomenon. First, the availability of computer is the foremost cause. The rapid development of computer technology enables everybody to have access to computer and Internet. Second, the technology of Internet is becoming more and more mature(成熟). People, who at first do not trust business transactions on Internet, now become convinced(深信) that doing business on Internet is very convenient and effective. Thirdly, electronic commerce is the fastest way so far to make transactions across far distance. It makes it possible to do business at home and it saves timeand unnecessary formalities as well. That is why electronic commerce is preferable to the prosperity of world economy . The trend towards a promising e-commerce is inevitable. Therefore let’s get prepared to embrace this irretrievable trend电子商务英语作文2：电子商务的发展Booming Electronic CommerceAs can be seen from the chart that money value of annual global electronic transactions id increasing gradually in the seven years. In 1997, the money value of global electronic commerce transactions is US$ 2.6 billion, while the number reaches US$1000 billion, 500 times that of 1997. why is electronic commerce booming nowadays?从图表可以看出，在这七年内每年全球电子交易货币价值逐渐增加。
跨境电子商务英语 Unit 1 课件
目录
CONTENTS
The Concept of CrossBorder ECommerce
1
The Differences between
Traditional Foreign Trade and
Cross-Border ECommerce
2
The Current Situation of Cross-Border E-Commerce
电商平台的真实账号
Part 1 The Concept of Cross-Border E-Commerce
Speaking A and B are classmates. They are discussing about their understanding of crossbroder ecommerce. Please try to role play the following dialogue, especially pay attention to the underlined parts.
in China
3
The Concept of CrossBorder ECommerce
电子商务英语专业名词
一、专业名词1，电子商务electronic commerce视频会议video conference不断增长ever –increasing供应商supplier内部运营internal operation组织organization交易transaction消费者consumer有效率的efficient有弹性的flexible2，电子邮件营销email marketing市场调研market research提高整体营销信息enhance overall marketing message 拓展网络exploit the web网络能力capabilities of the web离线营销活动offline marketing activities传统营销traditional marketing品牌的忠诚度brand loyalty传统促销方法traditional promotional methods营销策略marketing strategy3，电子银行electronic bank家庭银行home bank支付账单pay bills私人网络private network金融机构financial institutions银行服务banking services在线申请apply online4，电子支付electronic payment电子支票electronic checks电子货币electronic money经常账户checking accounts数据加密data encryption客户认证client authentication智能卡smart cards计算机硬盘computer hard disks银行部门banking sector小额支付small value payment5．网上购物流程the flow of shopping/purchasing online 迅速发展rapid growth/development虚拟商店virtual stores/shops产品规格specification电子银行cyber bank购物中心shopping center在线付款payment online确认订单confirmation of the order总金额total amount批号date code6，最终产品finished goods相关信息related information产地the point of origin运输与配送transport &services国际供应链管理international supply chain management预售服务pre-retailing services军事策略military strategy战时物资生产wartime material production集中于centering on战略物资补给strategic commodities supply7,file transfer 文件传输digital cash 电子现金geographical location 地理位置on a global scale 在全球范围EDI 电子数据交换competition 竞争definition 定义manufacturer 生产商advertising 广告interaction 互动8 ,internet marketing 网络营销electronic mediu电子媒介affiliate marketing 会员营销merge…with…与…融为一体distribute products 配送产品community activities 社区活动marketing objectives 营销目的loyalty program 贵宾会员计划provide comprehensive information 提供综合信息commercialization 商业化9, virtual bank 虚拟银行online bank 在线银行physical bank 有形银行banking activities 银行业务credit unions 信用合作社credit card products 信用卡产品open a checking or savings account 开立支票或储蓄账户10, paper checks 纸质支票banking settlement system 银行结算系统payment data 支付数据secure communication protocols 安全通信协议secure payment protocols 安全支付协议server authentication 服务器认证prepaid cards 预付费卡electronic purses 电子钱包digital cash 数字现金access product 可存取的产品11, shopping online 在线购物business directories 企业名单purchasing process 采购流程authentication centre 认证中心surfing the internet 网上冲浪names of commodities 商品名称lead time 交货日期terms of payment 付款方式payment authentication 付款认证release the goods 发货12, the efficient and cost-efficient flow 有效而合算流动raw materials 原材料in-process inventory 半成品For the purpose of conforming to in motion and rest 为满足消费者需要the management of inventory in motion and rest 动态与静态的库存管理IT solutions 信息技术解决方案added-value 增值in military science 在军事科学方面the most crucial element 最关键的要素a network of transportation 运输网络二、句子翻译（1,2,14,17,18）（英→汉）1．1)in another word ，electronic commerce is the buying ，selling and trading of goods and services through private and public networks .换句话来说,电子商务是指通过私人或公众网络来买卖或交换货物和服务2)first stage of EC expansion is that with in the “connected ” or “online ” computer users .EC的首个发展阶段局限于“在线”计算机用户3)the second wave will come when more people get access to computers (via lowered computer prices or cheaper device )第二个高峰将会在更多人可以通过更低廉的价格或设备访问计算机的时候来临4)the third expansion is predicted to be from those with non-computer access to the global network :through broadcast TVs ,cable TVs ,telephone networks and new appliances .据预测，电子商务发展的第三次浪潮将会出现在不用电脑就能上网的技术发展方面，例如通过无线电视，有线电视，电话网络及新型的设备上网5)a widespread use of these cheaper access media represents the phase of “bringing workplace computers in to living room ”低价的接入设备的广泛使用代表着进入了“家庭办公”的新时代2，1)the conveniences afforded by electronic commerce is limitless .电子商务提供的便利是无止境的2)more than 100 countries are linked into exchanges of data ,news and opinions .超过100个国家已经接入互联网，交换资料、新闻和言论。
电子商务英语怎样说
电子商务英语怎样说电子商务是以信息网络技术为手段，以商品交换为中心的商务活动。
那么你知道电子商务用英语怎么说吗?下面店铺为大家带来电子商务的英语说法，希望对大家的学习有所帮助!电子商务的英语说法1：electronic balance电子商务的英语说法2：Electronic scale电子商务相关英语表达：国际电子商务师 Certified International E-Commerce Specialist 电子商务管理 Electronic Business Management电子商务技术 E-Business Technologies电子商务时代 E-commerce age电子商务网站 e-commerce website电子商务解决方案 e-commerce solutions电子商务的英语例句：1. The Pentagon will give preference to companies which do business electronically.美国国防部将会优先考虑那些能够进行电子商务的公司。
2. As we move into broadband, a wide range of e-commerce services will become available.我们转入宽频传输领域后，将会提供多种电子商务服务。
3. 19 per cent of B2C companies are now worth little more than the cash on their balance sheets.19%的B2C电子商务公司现在的市值比其资产负债表上的现金额高不了多少。
4. I don't know anything about e - commerce .关于电子商务我什么都不知道.5. Pete Wilson , the governor, bought a Mickey Mouse toy forhis secretary's new baby through e - commerce .皮特·威尔逊州长通过电子商务邮件给他秘书刚出生的宝贝买了一个米老鼠玩具.6. Electronic commerce in now ages, world logistics industry contain new development trend.在当今的电子商务时代, 全球物流产业有了新的发展趋势.7. If I were a tycoon, I would invest more money on e - commerce .如果我是大款, 我会投资很多资金在电子商务里.8. Of an enterprise, e - commerce is a new means of operation.对一个企业来说, 电子商务是一种新的经营手段.9. Since 2003, MOFCOM has been compiling the annual China Report on E - commerce .商务部自2003年起每年组织撰写《中国电子商务发展报告》.10. Take the lead in identifying potential E - commerce opportunities with key suppliers.率先与主要供应商确定潜在的电子商务机遇.11. Online games have been a highly profitable e - application in recent years.近年来,线上游戏已成为高获利的电子商务.12. Information, Hi 2000 is a typical e - commerce industry, Hangzhou, the local community site.资料显示, 网盛科技是一家典型的杭州本土电子商务行业网站.13. Boost your ROI on your marketing, sales and e - commerce activities.提升企业在营销、销售以及电子商务活动的投资回报.14. The e - commerce world has changed since July, 1995, when Amazon was born.自亚马孙公司1995年7月诞生以来, 电子商务世界发生了巨大变化.15. There exists no widely accepted definition for electronic commerce.那里存在着没有被广泛接受的电子商务的定义.。
电子商务英语-汉译英
二汉语意义1.电子商务程序e-business process2.在线营销online marketing3.万维网接口World-Wide-Web interface4.财务往来financial transaction5. 商务模式business model6.客户服务customer service7.解决争端dispute resolution8.客户关系管理customer relationship management9.电子兑帐与支付系统electronic billing and payment system10.运输单shipping document11.电子数据交换EDI12.企业内部互联网intranet13.企业外部网extranet14.企业与企业之间B2B15.最终客户final customer16.清关customs clearance17.企业与消费者之间B2C18.信用卡鉴别credit card verification19.市场领域market niche20.软件模块software module21. 准时生产制Just-In-Time(JIT)22.带宽bandwidth23.统一资源定位器URL24.电子现金DigiCash25.研究与开发D&G26.损益帐profit/loss statement27.现金周转；现金流量cash-flow28.资产负债表；资金平衡表balance sheet29.有利形势tangible benefit30.无利形势intangible benefit31.业务重组business reengineering32.全球市场global marketplace33.宽带技术broadband technology34.多媒体multi-media35.目标市场target-market36.在线订购on-line online37.网站Web site38.在线支付on-line payment39.网络服务器Web server40.形式发票；估价单pro forma41.经营单位business unit（BU）42.新经济new economy43.过程创新/流程再造business process re-engineering(BPR)44.分销渠道distribution channel45.最终用户end user46.客户关系管理47.企业对企业营销模式business-to-business(B2B)48.企业对客户模式business-to-customer(B2C)49.实体企业brick-and-mortar enterprise50.买进buy-in51.每股收益earnings per share52.市场份额market share53.净亏损net loss54.战略目标strategic objective55.折扣价格discounted price56.规划周期planning horizon57.整个企业范围的enterprisewide58.投资回报率return on investment59.市场分割market segmentation60.渠道效率图channel effectiveness chart61.自动再补给automatic replenishment62.通过邮购运作生意的方法mail-order operation63.当地商店定价local store pricing64.同类比较apples-to-apples comparison65.客户服务customer service66.商务自杀；生意自杀commercial suicide67.线上和线下/网上和网下/虚拟和现实online and offline68.及时的送货timely delivery69.现实生活中的商店brick-and-mortar business70.拖欠订货；延期交货Backorder71.总裁，首席执行官CEO(Chief Executive Officer)72.最佳价格保障best-price guarantee73.联合包裹快递公司UPS: United Parcel Service74.联邦快递公司Federal Express75.利润profit margin76.全国的商品目录national catalog77.邮购定价mail-order pricing78.产品回转product return79.保护隐私的措施privacy policy80.搜索引擎search engines81.线上信息/网络信息online information82.信息网information network83.站点访问量site traffic84.增长率growth rate85.顾客群customer base86.产品描述product description87.数据库database88.退货率return rate89.售后服务电话follow-up calls90.销售金额sales figures91.电子货币公司（网络银行）CyberCash92.网络公司online venture93.销售率sales tax94.最畅销的货品top seller95.邮购商cataloger96.产品系列product line97.多个服务器multiple servers98.首席技术官chief technology office(CTO)99.信息技术information technology(IT)100.销售预测sales projections100.市场营销marketing101.电子商务客户关系管理eCRM102.互联网技术Web technology103.顾客，客户client104.按顾客要求制作的软件customized software 105.解决方案solution106.客户信息customer information107.实地技术人员filed technician108.机器自动生成的报告automated reports109.顾客的购物喜好customers’buying preference110.IP地址IP address111.工作流程workflow112.虚拟专用网VPN113.销售人员自动化软件sales-force automation software 114.用户支持customer support115.经常提到的问题frequently asked questions(FAQ)116.免费电话toll-free telephone117.解决问题do the trick118.实时交流real-time communication119.一次性启动费one-time start-up fee120.结算清单与支付statements and payments121.电子货币e-money122.电子账单付兑与支付electronic bill presentment and payment(EBPP)123.基金转移transfer funds124.客户关怀customer care125.票据中心billing department126.AT&T电子结算AT&T electronic statements127.交叉销售cross-sell128.上行销售up-sell129.内部流程in-house program130.营业费用overhead131.客户关系customer relations132.信用卡credit card133.节约成本cost saving134.个人消费习惯individual spending habits135.因特网结算与客户管理Internet billing and customer management136.账户数据account data137.直接结算direct billing138.中央系统centralized system139.数据收集data collection140.数据库管理系统database management systems141.智能搜索引擎intelligent search engines142.神经网络neural networks143.姓名地址簿directory144.信息检索information retrieval145.多语言搜索multilingual searches146.文本文件text documents147.特殊文件格式particular file format148.图像image149.数据库集成database integration150.跨语言搜索引擎cross language search engine151.检索和分类数据retrieval and classification technologies 152.原型prototype153.网页web page154.自然语言搜索Natural Language Search155.节点node156.图像搜索引Image Search Engine157.文本信息textual information158.算法algorithm159.自然语言处理器natural language processor(NLP) 160.电子采购 e procurement161.购买杠杆buying leverage162.开支分析spending analysis163.供应链supply chains164.企业资源管理软件ERP software/system165.个性化购买maverick purchasing166.购货请购周期purchase requisition cycle167.订单初始化order initialization168.有效性核查availability check169.订单跟踪purchase order tracking170.状态跟踪status tracking171.非契约购买Rogue/off-tract buying172.检查批准流程review and approval process173.流行手段trending tolls174.后台整理back-end integration175.麦特卡尔夫定律Metcalf’s Law176.企业对企业实物交易Business-to-Business barter 177.受理周期approval cycle/channel178.法律顾问legal counsel179.法律环境legal environment180.人力资源human resources181.客户忠诚customer loyalty182.域名domain name183.可执行交易enforceable transaction184.电子支付electronic payment185.电子签名electronic signature186.消费者保护法consumer protection law 187.法律争端legal issue188.责任风险liability risk189.在线卖方online seller190.管制风险regulatory risk191.数据保护法data protection laws192.合资企业；联合经营joint venture193.数据所有项data ownership194.声音摘录sound clip195.司法干预legal intervention196.信息隐私information privacy197.智力资产intellectual property198.电子商务网站e-commerce site199.结账过程checkout process200.无效错误信息ineffective error messages201.建立账户create an account202.老顾客和新顾客通道Return and New customer paths 203.网络零售商online retailer204.破产out of business205.假日收入holiday revenues206.收银机cash register207.网络交通site traffic208.潜在销售potential sales209.购买企图purchase attempts210.购物车shopping cart211.徒劳in vain212.被动注册passive registration213.信用卡号码credit card number214.更正fix the error215.交货方式shipping method216.为实现交易lost sales217.订购place an order218.移动电话技术mobile telephone 219.交互式电视interactive TV220.智能卡smart cards221.电信telecommunications222.网络经济network economy223.技术趋势technology trends224.赢家和输家winners and losers 225.消费者市场consumer market 226.电子商务商务空间e-business space 227.真实世界virtual world228.焦点key issues229.先驱者first -movers230.市场份额market share231.最大价值maximum value232.营销部门marketing department 233.广告媒介advertising medium 234.经济实用cost-effective and efficient 235.价值链value chain236.交换平台transaction platforms 237.汽车工业automotive industry。
《跨境电子商务实用英语》全套教学课件1-2 The Significance of Cross-border E-commerce
3
Learn words and expressions concerning talking about above issues in the significance of Cross-border E-commerce
PART ONE
Warming-up
PART 1 Warming-up
PART 1 Warming-up
B. Li Yansheng, Senior Vice President of Shenzhen 4PX
Information Technology said, “Chinese people are earning more and the standard of living is rising, the need and want of overseas high quality, high priced and safe products is increasing. So there are huge demands which prosper the development of international e-commerce.”
In the context of global sluggish foreign trade and China’s economic downturn, Cross-border E-commerce undertakes the mission of promoting the transformation and upgrading of China's open economy and building new economic growth points.
A. The State Council of China officially announced its plan to establish a “Cross border E-Commerce Comprehensive Pilot Area” in Hangzhou in March 2015, featuring a lot of preferential tax policies and streamlined customs clearance procedures.
电子商务平台英语词汇大全了解电商平台运营的关键词
电子商务平台英语词汇大全了解电商平台运营的关键词在当今数字化时代，电子商务平台已经成为了商业运营的重要方式之一。
为了更好地了解和运营电商平台，掌握相应的英语词汇是至关重要的。
本文将为您提供一份电子商务平台英语词汇大全，帮助您更好地理解和应用于电商平台运营。
一、平台基础词汇1. E-commerce（电子商务）: It refers to the buying and selling of goods and services over the internet.2. Platform（平台）: It is a digital space or website that provides a place for businesses and customers to interact and conduct transactions.3. Online Marketplace（在线市场）: It is a platform where multiple sellers can sell their products or services to customers.4. B2B（Business-to-Business）（企业对企业）: It refers to the business transactions between two or more companies.5. B2C（Business-to-Consumer）（企业对消费者）: It refers to the business transactions between a company and individual consumers.6. C2C（Consumer-to-Consumer）（消费者对消费者）: It refers to the business transactions between individual consumers.7. M-commerce（Mobile Commerce）（移动商务）: It refers to the buying and selling of goods and services through mobile devices.8. Payment Gateway（支付网关）: It is an online service that processes payments from customers to sellers.9. Logistics（物流）: It refers to the process of planning, implementing, and controlling the flow of goods from the point of origin to the point of consumption.10. Customer Support（客户支持）: It refers to the assistance and guidance provided to customers regarding products, services, or any other issues they may have.二、电商平台功能词汇1. Product Listing（产品列表）: It refers to the display and description of products or services on the platform.2. Search Engine Optimization（搜索引擎优化）: It is the process of improving the visibility and ranking of a website in search engine results.3. User Interface（用户界面）: It refers to the visual elements and design that allow users to interact with the platform.4. Shopping Cart（购物车）: It is a virtual cart that allows users to store selected items before checkout.5. Wish List（心愿单）: It is a feature that allows users to save and track products they are interested in purchasing.6. Order Tracking（订单跟踪）: It is the ability for customers to track the status and location of their orders.7. Customer Reviews（客户评价）: It is the feedback and opinions provided by customers regarding their experience with a product or service.8. Seller Rating（卖家评级）: It is the evaluation and rating given to sellers based on their performance and customer satisfaction.9. Promotions（促销活动）: It refers to the marketing activities and offers aimed at attracting customers and increasing sales.10. Analytics（分析）: It refers to the collection and analysis of data to gain insights and make informed business decisions.三、电商平台营销词汇1. Target Audience（目标受众）: It refers to the specific group of people that a marketing campaign is aimed at.2. Social Media Marketing（社交媒体营销）: It is the use of social media platforms to promote products or services.3. Influencer Marketing（影响者营销）: It is a form of marketing where influential individuals promote products or services to their followers.4. Email Marketing（电子邮件营销）: It is the use of email to send promotional messages, updates, or newsletters to customers.5. Content Marketing（内容营销）: It is a marketing strategy that involves creating and sharing valuable, relevant, and consistent content to attract and retain customers.6. Paid Advertising（付费广告）: It refers to the practice of paying for ad space on platforms to promote products or services.7. Affiliate Marketing（联盟营销）: It is a performance-based marketing strategy where affiliates earn a commission for promoting products or services.8. Conversion Rate Optimization（转化率优化）: It is the process of improving the percentage of website visitors who take the desired action, such as making a purchase or filling out a form.9. Retargeting（再营销）: It is a technique that involves showing ads to users who have previously visited a website, encouraging them to return and complete a purchase.10. Viral Marketing（病毒式营销）: It is a marketing strategy that aims to create content that spreads rapidly and widely among the target audience.总结：通过学习和掌握电子商务平台的英语词汇，您将能更深入理解和运营电商平台，为您的电商业务带来更多机遇。
电子商务英语实用教程一
Байду номын сангаас
Unit 1
Text A The Ecommerce Basic Text B The Business Planning Phase
Text A The Ecommerce Basic
1.1 Introduction ☺secure, real time online credit card transactions
cross section 横截面
go through 经历, 经受
shopping cart购物车
tie together 配合 Web site 网站 search engine 搜索引擎
operating system 操作系统 figure out 解决,领会到,计算出 word of mouth 口头传播
1.4 SSL Secure Socket Layer Server Certificate
1.5 Finding a Provider of Online Transactions what exactly you need? How many transactions do you expect to be completing in a month? How many products do you have to put on your Web site? How complex does the software need to be? How much are you willing to spend?
1.6 Shopping Cart Software 1.7 Conclusion Design your site Marketing your site Strategy to cope with the increased load
电子商务英语词汇表
电子商务英语词汇表电子商务英语词汇表在当今全球化的商业环境中，电子商务已经成为企业和个人发展的重要策略。
为了更好地适应这一趋势，掌握电子商务相关的英语词汇是至关重要的。
本文将为您提供一份详尽的电子商务英语词汇表，帮助您扩展商务领域的词汇量。
一、电子商务基础词汇1. Electronic Commerce（电子商务）- The buying and selling of goods and services over the internet.2. Online Shopping（网上购物）- The act of purchasing products or services through the internet.3. E-marketplace（电子市场）- An online platform where buyers and sellers come together to conduct business transactions.4. E-tailer（电子零售商）- An online retailer that sells products directly to consumers.5. B2B (Business-to-Business)（企业对企业）- Electronic transactions between businesses.6. B2C (Business-to-Consumer)（企业对消费者）- Electronic transactions between businesses and consumers.7. E-payment（电子支付）- The electronic transfer of funds for online purchases or transactions.8. SSL (Secure Sockets Layer)（安全套接层）- A security protocol that ensures secure communication between a website and its users.9. E-commerce Platform（电子商务平台）- Online software or application that enables businesses to sell products or services online.二、电子商务经营词汇1. Digital Marketing（数字营销）- Online marketing activities to promote products or services using digital channels.2. SEO (Search Engine Optimization)（搜索引擎优化）- Strategies and techniques to improve the visibility and ranking of a website in search engine results.3. SEM (Search Engine Marketing)（搜索引擎营销）- Online advertising to promote websites by increasing their visibility in search engine results.4. Social Media Marketing（社交媒体营销）- Marketing activities that utilize social media platforms to engage with the target audience and promote products or services.5. Content Marketing（内容营销）- Creating and distributing valuable and relevant content to attract and retain customers.6. Conversion Rate（转化率）- The percentage of website visitors who complete a desired action, such as making a purchase or filling out a form.7. Customer Acquisition（获客）- The process of attracting new customers to a business.8. Customer Retention（客户保留）- Strategies and activities aimed at keeping existing customers and encouraging repeat purchases.9. CRM (Customer Relationship Management)（客户关系管理）- A system or strategy to manage and analyze interactions with current and potential customers.10. Click-through Rate (CTR)（点击率）- The ratio of users who click on a specific link to the number of total users who view a page or advertisement.三、电子商务技术词汇1. E-commerce Website（电子商务网站）- An online platform that facilitates buying and selling of products or services.2. Mobile Commerce（移动商务）- Electronic transactions conducted through mobile devices, such as smartphones or tablets.3. Responsive Design（响应式设计）- A website design that adjusts and adapts to different screen sizes, ensuring optimal viewing experience across multiple devices.4. Cloud Computing（云计算）- The practice of storing and accessing data and programs over the internet instead of using local servers or hard drives.5. Big Data（大数据）- Large and complex data sets that can be analyzed to reveal patterns, trends, and associations.6. Artificial Intelligence (AI)（人工智能）- The simulation of human intelligence by computer systems to perform tasks such as natural language processing, problem-solving, and learning.7. Blockchain（区块链）- A decentralized and transparent digitalledger that records transactions across multiple computers.8. Data Encryption（数据加密）- The process of converting data into a code to prevent unauthorized access.9. API (Application Programming Interface)（应用程序接口）- A setof rules and protocols that allow different software applications to communicate with each other.结语通过掌握这些电子商务相关的英语词汇，对于参与和拓展电子商务领域的工作或学习将会非常有帮助。
电子商务专业英语
UNIT 1英—中This Info-Guide is designed for beginners. It will help you understand the concept of本信息指南为初学者设计。
e-Business and how e-Business can improve your own business processes. You will be able to test它将有助于你理解电子商务的概念跟电子商务是如何改进公司业务流程的。
your own e-Business readiness and learn where to go for more information on getting started with据此你可以检验自己是否为开展电子商务准备就绪，以及从何处获取更多相关信息。
e-Business.As we know that electronic commerce, B2C, or e-Commerce refers to online sales.正如我们所知道的那样，电子商贸，又称B2C或e-commerce，指的是在线销售。
Electronic business or e-Business, on the other hand, refers to more than just selling online.另外，不仅仅指的是在线销售。
E-Business is about utilizing Internet technologies – such as simple e-mail, online banking电子商务是利用互联网技术——如简单的电子邮件、在线银行解决方案、solutions, websites, and more sophisticated applications such as web-based customer relationship网站，以及更为复杂的解决基于网络的客户关系管理等问题的应用软件management solutions – to provide superior customer service, streamline business processes,来提供优良的客户服务，流线型业务流程increase sales and reduce costs.以及降低成本、增加销售。
电子商务专业英语
• He accepted a commission as a naval officer. • 他接受任命成为一名海军军官。
• Empower [英] [em’paʊə]
• vt. 授权； 准许； 使能够； 使控制局势
• • • • • 1. 授权；给予…权力 If someone is empowered to do something, they have the authority or power to do it. The army is now empowered to operate on a shoot-to-kill basis... 军队得到授权,在行动中可以开枪射杀。 His position does not empower him to cite our views without consultation. 他的地位并没有给予他不经许可就引用我们观点的权力。
电子商务专业英语
Unit 1 Electronic Business
• New words • Commerce [英] [ˈk ɔmə:s] • n. 商业，贸易； 交往，社交；
• 复数： commerces • See also: chamber of commerce; 商业;贸易 Commerce is the activities and procedures involved in buying and selling things. • The marketplace was where commerce was traditionally carried on.
• 2. 给予…力量；使有能力(实现…) To empower someone means to give them the means to achieve something, for example to become stronger or more successful. • Empowering the underprivileged lies in assuring them that education holds the real source of power... • 帮助贫困人民就要让他们相信教育是真正的力量源泉。 • What I'm trying to do is to empower people, to give them ways to help them get well. • 我现在努力做的就是帮助人们，引他们过上好日子。
自考-电子商务英语-语句翻译大全
自考-电子商务英语-语句翻译大全1.他已成为各种贸易和商务的强有力的手段It hasbecome a powerful medium and businesstransactions of all kinds2.电子贸易指网上财务往来电子商务则指有形式的网上交易E-commerce refers to financial transactionsover the Web and e-business refers to all formsof transactions over the Wed3.客户服务已经是并将继续是一个主要的竞争因素Customer service has been and continues to be amajor competitive factor4.电子商务的交易通常涉及几个互动的步骤E-businesstransactions often involve several interactivesteps5.那将给你以极大的竞争优势That will give you aserious advantage over your competition6.当你的公司电子商务化后，你与客户之间的关系就改变了When you become an e-business you transformyour relationship with your customers7.客户关系管理在你的商务程序中起决定作用Your mostcritical business process is customerrelationship management8.我们必须尽最大可能的利用我们已有的资源We mustmake the best possible use of the resources we have 9.男孩子们依次被召入会见考官The boys were summonedin turn to see the examiner10.他做一切事情都不考虑后果He does everythingregardless of the consequences11.这部分我们讨论企业的产品和服务以及行业和因特网的信息In this section we discuss the firm’sproduct or service along with information aboutthe industry and internet12.客户将能够舒舒服服的在家里享用信息，产品和服务Customers will be able to consume informationproduct and service from the comfort of the homes 13.在因特网上可以直接得到信息产品和服务，这就省掉了中间商，还会引起经济萎缩The internet allowsdirect access to information product and servicewhich cuts out middlemen and causes economicdeflation14.投资于该计划的机构在审核该商务计划时会有兴趣了解公司任何在竞争中取胜Institutions financingthe project which going through the business planwill be very interested in knowing how the companyis going to beat the competition15.该计划应对如何达到目标市场做出描述The planshould describe how the target markets are to bereached16.如果产品是在因特网上提供的无形信息就应该创造某种定价模式来调节价格If the product is intangibleinformation delivered over the internet oneshould try to create some sort of pricing modelto justify its prices17.网站最初将包含哪些特点及未来的扩展计划是怎样的What features will be incorporated in the siteinitially and what are the plans for futureenhancement or expansion18.你必须有计划的安排这些步骤以便将你的提议变成现实You must lay out the steps to make your proposala reality19.务必打个电话让我们知道你已安全的回家Be sure toring and let us know you’ve got back safely 20.这家旅馆可以为80位客人提供住宿，此外还有几个可供客人自己开火的套间The hotel itself canaccommodate 80 guests and in addition there areseveral self-catering apartments21.需要12个月来实施的战略也不可能成功 A strategythat requires more than 12 months to execute isalso unlikely to succeed22.当一个企业准备建立电子商务时他应该考虑清楚实现其战略目标的其他可选择的途径When preparing toestablish an e-business presence enterprisesshould explicitly consider alternative ways toattain the strategic objectives23.我们要在出发前把一切规划好We should geteverything planned out before our departure 24.正如把电子商务战略融入整体电子商务战略中是重要的一样，把商务评价系统融入进来也同样重要Just asit is important to integrate the e-businessstrategy into the overall business strategy it isequally important to integrate business model25.那样，最好的途径可能是开发新的潜能，改善现存的商业过程去实施新的商业模式In such instances thebest approach may be to build new capabilities andtransform existing business processes toimplement a new business model 26.评价一个人要充分考虑他的成绩We should take fullaccount of his achievements while evaluatingsomeone27.有时可以创立一个内在电子商务单位，然后把这单位分割出去成为独立的法人In some cases it may bedesirable to create an internal e-business unitand then spin off the unit as a separate legalentity28.这一前景理论上可行但实际上吹嘘过度Whilepossible in theory the promise was clearlyoversold29.这当然是重要的，但是董事会层面却远远不能理解While that is certainly important theunderstanding needed at the board level goes wellbeyond that30.为了获得市场份额，他们必须竭尽全力To gain marketshare they will go to great lengths31.然而，他解释说，设立两种对立的定价系统在某些时候可能导致不良企图的滋生However he explains thatsetting up two separate pricing systems is likelyto generate ill will at some point32.守住承诺适用于客服务过程的每一步Followingthrough on your promises applies to every step ofthe customer-service process33.这就解释了顾客通过同类比较发现的任何差别Thiswill account for any differential a customeruncovers using an apples-to-apples comparison 34.我们要事先准备所有申请材料We must have all theapplication materials prepared in advance35.你需要确定顾客需要你的某种产品的原因和你的电脑怎样才能满足那种需求You need to identify why yourcustomer needs your specific computer and how yourcomputer meets that need36.在商业中，客户服务对于其成长和繁荣至关重要In any business customer service is vital to growth and prosperity37.网络让你们建立起确实的一对一的动态关系The internet permits you to build a dynamicrelationships that are really one on one38.它确实需要你重新思考你的整个经营方式和管理企业的策略It really involves rethinking the entireway you do business and how you run your organization39.钱本身并不重要，重要的是钱的用途Money is not the end in itself but the application of it is mostimportant40.一旦有人跟你联系就要回应Once you’re contactedbe responsive41.一开始，这个公司没有管理和业务计划，到现在为止一切进展顺利At the outset the company had no management and operations plan in place and things have worked out just fine so far42.我们在销售厂家的婴儿产品的同时也提供生活方式和健康方面的信息We provide lifestyle andhealthcare information along with baby productsthat we sell for manufacturers43.这家公司预期1999年实现每月50%的增长The company expected a mouth-to-month growth rate of 50 percent 199944.预测存货需求最初对这个公司来说是件棘手的事情，但公司仅仅用了几个月时间就在网上找到了销售和存货的感觉Predicting inventory needs was tricky forthe company at first though it only took it a fewmonths online to develop a sense of sales and inventory45.现在，这家公司在刚刚建立自己的网站之后，正在寻求在其他玩具制造商曾经失败过的网上玩具商务中取得成功Now with its newly launched Wed site the company ia looking to succeed in the online toy business where others have failed46.网络圣杯是导致实际良好利润的专利内容The Holy Grail on the internet is proprietary content that leads to really good margins47.在求学的道路上，我们准备克服很多的困难On the way of study we must be ready to grapple with many difficulties48.至于在竞争中保持领先地位的问题，我们公司以产品挑选余地大和有两的服务和信息而引人注意When it comes to staying ahead of the competition our company distinguishes itself through a broad product selection and excellent service and information49.网络是一个及时的媒体，它让人为之兴奋，因为他迫使我们保证尽快送货The internet is a very timely medium which is exciting because it puts pressureon us to make sure we’re delivering as quicklyas possible50.我们必须想办法进入敌人的电脑获得情报We have to manage to get access to engmy’s computer and then get the intelligence51.CRM的目标是在企业的销售市场和顾客服务等活动之间建立一种协作，已获得和保持客户群CRM’s goal isto create a synergy among sales marketing andcustomer-service activities within anorganization in order to obtain and retaincustomers52.在许多公司里，部门之间的业务是不同的，所以你需要与你的业务相匹配的软件The lines betweendepartments are different in many companies andyou want the software to match your business 53.90年代早期这些公司摒弃了办公室哦写形式而进入了电子邮件和自动报表时代They abandonedcarbon-paper forms and dove into e-mail andautomated reports in the early 1990’s54.因为你无需定制软件包，所以你的公司只需几个礼拜而不是几个月的时间就可以实现电子化Because youdon’t need to customize these packages they canget you online within weeks instead of months55.严寒使水结冰Frost turns water into ice56.这常常需要定制软件It often calls for customizedsoftware57.选择一个CRM解决方案也是一次检验你业务的机会Choosing a CRM solution is also an opportunityexamine your business practices58.许多公司把eCRM看做是他们呼叫中心的自然扩充Manycompanies see eCRM as a natural extension of theircall centers59.每一个销售商都拥有庞大而稳固的技术支持力量和能帮助安装设备的合作伙伴Each of the vendors has alarge established base of supporting and partnersthat can assist with installations60.小企业也可以利用那些致力于销售自动化的网络公司的服Smaller organizations can also take advantageof the services of dot-com companies which focuson sales-force automation1 不论你业务的规模大小，全新的电子化结算与支付方式将使你无须再打印结算清单和支付邮资，也无须再投入大量的人力处理支付过程 No matter what size your business is, emerging alternatives will save you from having to point statements, pay for postage, and dedicate large numbers of people to processing payments.2客户可以在线审核结算清单、即刻完成转账Customers can review statements online and transfer funds instantly.3 该报告声称价值源于业务的改进而非成本的节约The report states that the value comes from business improvement rather than cost savings.4 edocs意识到此类技术具有更大的使用范围，因而避免使用EBPP这一术语而倾向于称其为因特网结算与客户管理Recognizing the large scope of these technologies , edocs eschews the term EBPP in favor of Internet billing and customer management.5 她说出了种种理由，但没有一条令人信服She presented a variety of reasons ,but none was convincing6 电子化结算能简化你绝大部分支付程序You’ll be able to streamline most of the process by billing your customer electronically.7 EBPP能降低你公司用于客户支持的费用EBPP can cut down the cost of your company’s customer support.8 传统的兑换方式惟有通过在结算单上填塞广告而获利Traditional billing methods present lucrative opportunities to stuff statements with ads.9 对客户而言，EBPP意味着随时随地可以了解账户数据T o the customer, EBPP means access to account data at any time , from anywhere.10 最妙的是，消费者无需再料理一大堆乱糟糟的账单 Best of all ,customer don’t have to deal with the clutter of bills.11 需要新的搜索方法以及能够将Web站点自动分类的软件New paradigms of searching are needed as well as new software that is able to categorize web sites automatically.12 信息和数据检索技术研发的目的在于提高检索的功用和效率The research and development in information and date retrieval is aimed at improving the effectiveness and efficiency of retrieval13 为了得到更好的检索结果，不仅需要提高检索引擎的技术，而且需要改进用户界面 In order to review better search results, it is not only necessary to improve the search engine technology , but also the user interface.14 文本信息嵌入到了特殊文件格式的二进制结构中 Thetextual information is embedded into the binary structure of the particular file format.15你这些乱糟糟的东西占用了太多的空间 Your cluttertakes up far too much space.16 它是便宜的，但在另一方面，质量很差It’s cheap , buton the other hand , the quality is poor.17 在网上手动分类导致极少的搜索结果Manual process of classifying on the web result in very few search results.18 那些不说英语或不以英语为本族语的人在互联网上受到很大的限制 People who do not speak English or who are non-native English speakers have many disadvantages on the web .19 按照信息的重要性进行分类也非常有必要It is necessary to rank information by importance.20 那机会太好了，不能错过That’s too good anopportunity to miss.21要在电子商务新时代获得成功，企业必须最大限度地扩大雇员在电子商务活动中的参与程度 To be successful in thenew age of electronic commerce, commerce , enterprisesmust be able to maximize the participation of their employees in e-commerce initiatives.22愿意买该产品或服务的人越多，价格就降的越多The more people willing to buy the product or service , the further the price drops.23 与过去两年相比，我们几年的销售额增加了一倍Compared with last two years , we have doubled the sales figure this year.24 各种各样规模的企业正加入到互联网经济中来，因此电子商务正迅速地改变着商业 Enterprises of all size arejoining the Internet economy and thus electronic commerce is rapidly transforming business.25 现在出现的一个焦点领域是间接采购，它是一项与用于企业经营的货物和服务的购买关联的开支Presently an emerging area of focus is indirect procurement , which is the spending associated with acquiring the goods and services required to run the enterprise.26 互联网采购自动化能够减少每一订单70%的申请费用Internet procurement automation has the potential toreduce requisition processing costs by 70% per order.27 规模经济得到乐实现，从而降低乐产品的成本，增加了购买组织投资的整体回报率 Economies of scale are realized ,enabling lower cost of goods and increasing the buying orga nization’s overall return on investment .28 个人并不是利用实物交易的惟一实体Individualsaren’t the only ones taking advantage of swapping. 29 我怎么也意想不到那个时候他会突然出现 I never thought that he would pop up then.30 这不仅可以给你带来一些本不可能的新买卖，而且还有助于你生意的发展Not only can it 31 bring new sales that you neverwould have had , but it helps promote your business 32所有这些趋势都毫无疑问地对电子商务市场产生着深远的影响。
《电子商务英语常用词汇》
电子商务英语常用词汇改变…的外观或特性v. transform步骤，程序，过程n. process做广告v. advertise出现，暴露n. emergence贸易，商业n. commerce方便，便利n. convenience重建；重组v. restructure文件；文献n. document通信；信件n. correspondence包含；牵涉v. involve俘获；得到v. capture争论，辩论v. & n. dispute抵押v. & n. mortgage保险；保险费n. insurance产生；发生v. generate确认；鉴别v. identify转变，变换n. conversion原料；要素；成分n. ingredient批评的；危急的；决定性的adj. critical收入；岁入n. revenue1.e-business process 电子商务程序2.online marketing 在线营销3.World-Wide-Web interface 万维网接口4.financial transaction 财务往来5.business model 商务模式6.customer service 客户服务7.dispute resolution 解决争端8.customer relationship management 客户关系管理9.electronic billing and payment system 电子兑账与支付系统10.shipping document 运输单11.EDI 电子数据交换12.intranet 企业内部互联网13.extranet 企业外联网14.B2B 企业与企业之间15.final customer 最终客户16.customs clearance 清关17.B2C 企业与消费者之间18.credit card verification 信用卡鉴别19.market niche 市场领域20.software module 软件模块1．轮廓；纲要n. outline2．总结；概要n. summary3．简明的adj. concise4．合同；契约n. contract5．共同的；法人团体的adj. corporate6．消耗；花费v. consume7．传播；传递v. transmit8．紧缩v. deflate9．社会；团体n. community10．采用；收养v. adopt11．服从，顺从；提交v. submit12．提议，建议v. propose13．地方，位置v. location14．包含；合并v. incorporate15．增强；提高v. enhance16．障碍n. barrier17．闯入，侵扰v. intrude18．立法；法规n. legislation19．潜在的adj. 潜力n. potential20．最精彩的部分n. 强调v. highlight1.Just-In-Time (JIT) 准时生产制;即使供应制2.bandwidth 带宽3.URL 统一资源定位器4.DigiCash 电子现金5.R&D 研究与开发6.profit/loss statement 损益帐7.cash-flow 现金周转;现金流量8.balance sheet 资产负债表;资金平衡表9.tangible benefit 有形利益10.intangible benefit 无形利益11.business reengineering 业务重组12.global marketplace 全球市场13.broadband technology 带宽技术14.multi-media 多媒体15.target-market 目标市场16.on-line order 在线订购17.Web site 网站18.on-line payment 在线支付19.Web server 网络服务器20.pro forma 形式发票;估价单1．命令；权威a .&n . imperative2．地平线n . horizon3．可行的，可做的n . feasible4．假定，假设n . assumption5．反应n . reaction6．含蓄的a . implicit7．笨重的a . cumbersome8．清楚的，明显的a . distinct9．单独的，个人的a . individual10．承担责任的a . responsible11．倾向，趋势n . tendency12．数目巨大的；实质的a . substantial13．复杂n . complexity14．投资n . investment15．清醒的；察觉的adj . conscious16．增强v . enhance17．基础结构n . infrastructure18．估计n .& v . estimate19．不合，分歧n . conflict20．成就n . achievement1.business unit (BU) 经营单位2.new economy 新经济3.business process re-engineering ( BPR) 过程创新/流程再造4.distribution channel 分销渠道5.end user 最终用户6.customer relationship management (CRM) 客户关系管理7.business-to-business (B2B) 企业对企业营销模式8.business-to-consumer (B2C) 企业对客户营销模式9.brick-and-mortar enterprise 实体企业10.buy-in 买进11.earnings per share 每股收益12.market share 市场份额 loss 净亏损14.strategic objective 战略目标15.discounted price 折扣价格16.planning horizon 规划周期17.enterprisewide 整个企业范围的18.return on investment 投资回报率19.market segmentation 市场分割20.channel effectiveness chart 渠道效率图1.自动的adj . automatic2.充实，充盈n . replenishment3.同等的adj . equivalent4.多产的adj . productive5.繁荣n . prosperity6.扩展，扩大v . expand7.延期交货n . backorder8.使…不安a . disconcert9.信心n . confidence10.关于prep . regarding11.安排n . arrangement12.及时,准时n . timeliness13.回答,回应v . respond14.证实,确认v . confirm15.不可避免的adj . inevitable16.商品,货品n . merchandise17.期望,预料v . anticipate18.保险费n. premium19.参与,参加v . participate20.保证v .& n . guarantee1.automatic replenishment 自动再补给2.mail-order operation 通过邮购运作生意的方法3.local store pricing 当地商店定价4.apples-to-apples-comparison 同类比较5.customer service 顾客服务mercial suicide 商务自杀;生意自杀7.online and offline 线上和线下/网上和网下/虚拟和现实8.timely delivery 及时的送货9.brick-and-mortar business 现实生活中的商店10.Backorder 拖欠定货;延期交货11.CEO(Chief Executive Officer) 总裁,首席执行官12.best-price guarantee 最佳价格保障13.UPS: United Parcel Service 联合包裹快递公司14.Federal Express 联邦快递公司15.profit margin 利润16.national catalog 全国的商品目录17.mail-order pricing 邮购定价18.product return 产品回转19.privacy policy 保护隐私的措施20.search engines 搜索引擎21.区分v. distinguish期望的，预期的adj expectant广阔的，广泛的adj extensive开始n outset哲学，思想体系n philosophy因此adv accordingly推荐n recommendation归因于v attribute较燥的adj prior时间安排，期限n timeframe费力的，困难的adj taxing本国的，国内的adv domestically冒险，冒险事业n venture所有权的adj proprietary宣传，提高，升职v promote详细的adj detailed极其重要的adj crucial洞察力n insight店头，店面n storefront持续的adj consistent1、online information 线上信息/网络信息2、information network 信息网3、site traffic 站点访问量4、growth rate 增长率5、customer base 顾客群6、product description 产品描述7、database 数据库8、return rate 退货率9、follow-up calls 售后服务10、sales figures 销售金额11、Cyber－Cash 电子货币公司（网络银行）12、online venture 网络公司13、sales tax 销售税14、top seller 最畅销的货品15、cataloger 邮购商16、product line 产品系列17、multiple servers 多个服务器18、chief technology officer (CTO) 首席技术官19、information technology (IT) 信息技术20、sales projections 销售预测1、保留保持v retain2、整理，安排v arrange3、第一流的，经典的adj. classic4、技术员，工艺师n technician5、放弃，遗弃v abandon6、装备，供给所需的东西v equip7、自动化，自动n automation8、卖主，卖方n vendor9、延伸，伸展n extension10、偏好，等喜欢n preference11、规模，程度，范围n scale12、有经验的adj experienced13、定居，居住，v reside14、协调，调节v coordinate15、同样地adv similarly16、按顾客要求制做v customize17、可用的，了获得的adj available18、下调。
电子商务专业英语课后答案.doc
Chapter 1 Introduction to E-CommerceANSWER1.Answer the following questionsL business-to-consumer, business-to-business, business processes, consumer-to-consumer, and business-to-government2.A business model is a set of processes that combine to achieve a company's goal, which is to yield a profit.NO.3.A revenue model is a specific collection of business processes used to identify customers, market to those customers, and generate sales to those customers.4.books and CDs, etc.5.Transaction costs are the total of all costs that a buyer and seller incur as they gather infonnation and negotiate a purchase-and-sale transaction.6.As more people or organizations participate in a network, the value of the network to each participant increases. This increase in value is called a network effect.7.The key issues that any company faces when it conducts international commerce include trust and culture, language, infrastructure, international law and currency.8.Localization means a translation that considers multiple elements of the local environment, such as business and cultural practices, in addition to local dialect variations in the language・II.Fill in the blanks in each of the following1.Internet2.dot-com pure dot-com3.internationalmodity5.electronic traditional6.vertical integration.rmation coordination8.value chainChapter 3 E-Business ModelsI.a) True b) False. This is the concept of a true auction. c) False・ A reserve price is the lowest price a seller will accept in an auction・ d) True e) False. The name-your price model allows customers to get Chapter 1 Introduction to E-Commerce 115a lower price by clearing the price with a number of vendors・ This does not involve an auction. f) False. Brick-and-mortar business are offline businesses・ This term is often associated with companies who have both and online and offline presence・ g) False. Web-based training is currentlyused by organizations around the world, h) True i) True j) TrueII.a) Brick-and-mortar b) Demand sensitive pricing model c) shopping cart d) auction e) vertical, horizontal f) community g) reverse auctions h) B2B exchanges i) online trading j) comparison shopping III.Categorize each of the following items as it best relates to the storefront model, the auction model or the dynamic pricing models:a)Auction model b) Auction model c) Storefront modeld) Storefront model e) Dynamic pricing・ f) Dynamic pricingChapter 4 B2B E-CommerceI.Write an Abstract of this paper in about 100 words.Abstract- Just as the industrial revolution mechanized the manufacturing functions of firms, the infonnationrevolution is automating their merchant functions. Four types of potential productivity gains are expected frombusiness-to-business (B2B) electronic commerce: cost efficiencies from automation of transactions, potentialadvantages of new market intermediaries, consolidation of demand and supply through organized exchanges, andchanges in the extent of vertical integration of firms. The article examines the characteristics of B2B onlineintermediaries, including categories of goods traded, market mechanisms employed, and ownership arrangements,and considers the market structure of B2B e-commerce.II.Answer the following questions1.The popular phrase B2B e-commerce refers to the substitution of computer data processing and Internet communications for labor sendees in the production of economic transactions.2.Expectations about productivity gains from B2B e-commerce can be usefully divided into four areas: possible efficiencies from automation of transactions, potential economic advantages of new market intermediaries, consolidation of demand and supply through organized exchanges, and chcinges in the extent of vertical integration of companies.3.Intermediaries can reduce transaction costs relative to direct exchange, by reducing the costs of search, certifying product quality, mitigating communication costs, and providing guarantees for buyer or seller commitments・4.E-commerce intermediaries can be classified into four main categories: brokers, auctioneers, dealers, and exchanges. 116电子商务专业英语(第二版)III.State whether the following are True or False?l.T 2.T 3.F 4.T 5.TChapter 5 Electronic Payment SystemsANSWERI.Answer the following questions1.List five parties may be involved in the e-payment method・They are:a)Customer/payer/buyer. The party making the e-payment in exchange for goods or servicesb)Merchant/payee/seller. The party receiving the e-payment in exchange for goods and servicesc)Issue匚The banks or nonbanking institutions that issue the e-payment instrumentused to make the purchased)Regulator. Usually a government agency whose regulations control the e・paymentprocesse)Automated Clearing House (ACH). An electronic network that transfers moneybetween bank accounts2.List Characteristics of Successful E-payment Methods Interoperability and portability; security; anonymity; divisibility; easy of use; transaction fees; critical mass・3.What are virtual credit cards?This is an e-payment system in which a credit card issuer issues a special number that can be used in place of regukir credit card numbers to make online purchases・ This allows users to use a credit card online without having to disclose the actual credit card number.4.Describe the difference between the contact card and contactless card・A contact card is inserted in a smart card reade匚These cards have a small gold plate about one -half inch in diameter on the front; when the card is inserted in the reader, the plate makes electronic contact and data are passed to and from the chip.In addition to the chip, a contactless card has an embedded antenna・ In this case, data (and applications) are passed to and from the card through the card's antenna to another antenna attached to a cardreader unit or other device.5.List Advantages of E-billingChapter 1 Introduction to E-Commerce 117From the perspective of the billing firm, the most obvious benefit is the reduction in expenses related to billing and processing payments・ E-billing also enables better customer service. Another advantage relates to advertising.From the customer's perspective, E-billing reduces the customer^ expenses by eliminating the cost of checks, postage, and envelopes. E-billing simplifies and centralizes payment processing and provides better record keeping.II. Fill in the blanks in each of the following1.Credit cards, Charge cards, Debit cards2.e-wallet3.smart card, microprocessor, memory, nonprogrammable4.Stored-value5.e-check6.electronic bill presentment and payment (EBPP)Chapter 6 E-Commerce Security ANSWERI.Answer the following questions1.Describe the difference between a nontechnical and a technical cyber attack.Nontechnical attacks are those in which a perpetrator uses chicanery or other forms of persuasion to trick people into revealing sensitive information or performing actions that can be usedto compromise the security of a network.. These attacks are also called social engineering attacks. In contrast to nontechnical attacks, software and systems knowledge are used to perpetmte technical attacks ・ In conducting a technical attack, an expert hacker often uses a methodical approach ・2.How are DDoS attacks peipetrated?Once an attacker has access to a large number of computers, they load the specialized DDoS software onto these computers. The software lays in wait, listening for a command to begin the attack. When the cominand is given, the distributed network of computers begins sending out requests to the target computer. The requests can be legitimate queries for information or can beveryspecialized computer commands designed to overwhelm specific computer resources.3.What are the major forms of malicious code?Viruses, Worms, Macro viruses and macro worms, and Trojan Horses.4.What are some common mistakes that EC sites make in managing their security?Undervalued information. Few organizations have a clear understanding of the value of specific information assets.Narrowly defined security boundaries. Most organizations focus on securing their internal networks and fail to understand the security practices of their supply chain partners.Reactive security management. Many organizations are reactive rather than proactive focusing on security after an incident or problem occurs.Dated security management processes. Organizations rarely update or change their security practice to meet changing needs. Similarly, they rarely update the knowledge and skills of their staff about best practices in information security.Lack of communication about security responsibilities. Security often is viewed as an IT problem, not an organizational one.Chapter 1 Introduction to E-Commerce 1195.Describe the difference between physiological biometrics and behavioral biometrics・ Physiological biometrics are based on measurements derived directly from different partsof the body (e.g., sea ns of fingerprints, the iris, hand geometry, and facial characteristics)・ In contrast, behavioral biometrics are derived from various actions and indirectly from various body parts (e.g., voice scans or keystroke monitoring ).6.Describe the basic components of encryption・All encryption has four basic parts: the plaintext, ciphertext, encryption algorithm, and the key.7.What are the basic differences between symmetric and asymmetric encryption?In a symmetric (private) key system the same key is used to encrypt and decrypt the plaintext. The sender and receiver of the text must share the same key without revealing it to anyone else——thus making it a so-called private system.Public (Asymmetric) key encryption uses a pair of matched keys—a public key that is publicly available to anyone and a private key that is known only to its owner.8.What is a personal firewall?Personal firewalls are designed to protect desktop systems by monitoring all the traffic that passes through the computer\ network interface card.Chapter 7 PricingI.True or FalseI.F 2.T3. F4.T5. FII.Fill the blanks1.Target-return pricing2.internd content is easy to package; of the low friction between buyers and sellers; the cost of adding new customers is low3.frenzy pricingIII.Answer the following questions1 ・ Identify the six results of the interactivity force of the Internet on pricing・(1)It is easier to reach wider audiences.(2)It is easier and cheaper to implement dynamic pricing strategies・(3)It is easier and cheaper to change prices・⑷ It is cheaper for consumers to investigate prices. 120 电子商务专业英语(第二版)(5)It is easier to understand and measure consumers? reactions to price promotions・(6)It is easier to receive customer feedback on price, understand customer willingness to pay for a product, and implement price scrimin at ion strategies.2.In what ways has the individualization force of the Internet affected pricing?(1)By informing companies of their pricing and product desires, consumers make it easier for firms toconvey prices of products in which they have an interest・(2)Customers can register their preferences with firms, making it easier for those finns to offer targeted, individualized pricing promotions・(3)Customers can more easily participate in dynamic pricing processes. Sites that practice dynamic pricing can notify customers via e-mail when their bids are no longer the highest.3.What is a loss leader? What types are most likely to be used?A loss leader is an item offered at very low prices (below its total cost) in order to attract greater store traffic. Typically, such items are well-known brands, staples for price-sensitive consumers, and/or seasonal/holiday/special demand items.4.Describe the two primary ways that the Internet has enhanced the attractiveness of dynamic pricing. First are decreased menu costs. Menu costs are the costs associated with changing the price of a good. For goods advertised on the Web, it is easy and virtually costless to change product prices, making it very attractive for firms to change their prices based on demand and supply conditions. Second is interactivity. The Internet makes it easy for sellers and buyers around the world to interactand negotiate prices. The fact that buyers and sellers can easily interact from their homes or workplaces via the Internet makes it easy to conduct dynamic pricing structures.Chapter 8 Internet MarketingI.Answer the following questions1.What is Internet marketing?Internet marketing is the process of building and maintaining customer relationships through online activities tofacilitate the exchange of ideas, products, and services that satisfy the goals of both parties.2.What are the seven stages of Internet marketing?The seven stages are (1) setting corporate and business-unit strategy, (2) framing the market opportunity, (3)formulating the marketing strategy, (4) designing the customer interface, (5) designing the marketing program, (6)crafting the customer interface, and (7) evaluating the results of the marketing program.3.What are the four stages of the customer relationship?The four stages are: (1) awareness (the degree to which the customer has some basic information, knowledge, Chapter 1 Introduction to E-Commerce 121or attitudes about a firm or its offerings, but has not initiated any communications with the firm);(2)exploration(customer and firm begin to initiate communications and actions that enable an evaluation of whether or not to pursuea deeper connection); (3) commitment (customer and firm feel a sense of obligation or responsibility for each other);and (4) dissolution (isolation of the most valuable customer group and subsequent focus on this particular group).4.What are the six classes of variables in the Internet marketing mix?The six variables are product, pricing, communication, community, distribution, and branding・5.What is the Marketspace Matrix?The Marketspace Matrix is a framework illustrating the levers that the Internet marketer may choose to use ateach stage of the customer relationship. These levers are the six classes of variables including product, pricing,communication, community, distribution and branding, and the stages of customer relationships are awaieness,exploration, commitment and dissolution.6.How do interactivity and individuality come into play in the design of the marketing program? Interactivity is the extent to which two-way communication flow occurs between the firm and customers; individuality refers to a consumer's personal experience with the firm. Both impact the design of all of the levers ofthe Internet marketing mix一price, market communications, and products and services・7.What are the critical success factors for the Internet marketing professional?The critical success factors are (I) customer advocacy and insight (marketing professionals need to strategicallycollect information from many disparate sources, create insightful customer mosaics, and effectively translate theminto marketing strategies and tactics); (2) integration (marketing professionals need to have an integrated or holisticview of the customer and the enterprise in order to create a uniquely advantaged strategic plan); (3) balanced thinking(marketing professionals need to be highly analytical and very creative in order to understand the strategic andtactical implications of the Internet); and (4) willingness to accept risk and ambiguity (marketing professionals needto retool themselves and their companies to enter into a whole new era of customer-centric marketing). 122电子商务专业英语(第二版)Chapter 9 Legal Issues of E■CommerceI.True or False1.T2.F3.T4.F5.T6. F7.T&FII. Answer the following questions1.List some of the ways that the Internet can be used to collect information about individuals.(1)By reading an inciividuaPs newsgroup postings(2)By looking up an individual5s name and identity in an Internet directory(3)By reading an individuaPs e-mail(4)By conducting surveillance on employees(5)By wiretapping wireline and wireless communication lines and listening to employees(6)By asking an individual to complete a Web site registration(7)By recording an individuaPs actions as they navigate the Web with a browser, usually using cookies2.List four types of intellectual property.There are four main types of intellectual property in EC: copyrights, trademarks, domain names, and patents.3.List the legal rights covered by a copyright.A copyright is an exclusive grant from the government that confers on its owner an essentially exclusive right to: (1) reproduce a work, in whole or in part, and (2) distribute, perform, or display ♦Itto the public in any form or manner, including the Internet. In general, the owner has an exclusive right to export the copyrighted work to another country.4.List the legal rights of a trademark owner.The owner of a registered trademai-k has exclusive rights to: (1) Use the trademark on goods and services for which the trademark is registered. (2) Take legal action to prevent anyone else fromusing the trademark without consent on goods and services (identical or similar) for which the trademark is registered.Chapter 10 LogisticsI.l.B 2.A 3. A 4.B 5.C 6.A 7.AII.Translations:1.物流是与时间有关的资源配置或是总供应链的战略管理。
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
17. 网站最初将包含哪些特点及未来的扩展计划是怎样的
What features will be incorporated in the site
initially and what are the plans for future
enhancement or expansion
which cuts out middlemen and causes economic
deflation
14. 投资于该计划的机构在审核该商务计划时会有兴趣了
解公司任何在竞争中取胜Institutions financing
the project which going through the business plan
的信息In this section we discuss the firm’s
product or service along with information about
the industry and internet
12. 客户将能够舒舒服服的在家里享用信息，产品和服务
Customers will be able to consume information
7. 客户关系管理在你的商务程序中起决定作用Your most
critical business process is customer
relationship management
8. 我们必须尽最大可能的利用我们已有的资源We must
make the best possible use of the resources we have
understanding needed at the board level goes well
beyond that
30. 为了获得市场份额，他们必须竭尽全力To gain market
share they will go to great lengths
31. 然而，他解释说，设立两种对立的定价系统在某些时
怎样才能满足那种需求You need to identify why your
customer needs your specific computer and how your
computer meets that need
36. 在商业中，客户服务对于其成长和繁荣至关重要In any
should explicitly consider alternative ways to
attain the strategic objectives
23. 我们要在出发前把一切规划好We should get
everything planned out before our departure
transform existing business processes to
implement a new business model
26. 评价一个人要充分考虑他的成绩We should take full
account of his achievements while evaluating
business customer service is vital to growth and
prosperity
37. 网络让你们建立起确实的一对一的动态关系The
internet permits you to build a dynamic
relationships that are really one on one
equally important to integrate business model
25. 那样，最好的途径可能是开发新的潜能，改善现存的
商业过程去实施新的商业模式In such instances the
best approach may be to build new capabilities and
product and service from the comfort of the homes
13. 在因特网上可以直接得到信息产品和服务，这就省掉
了中间商，还会引起经济萎缩The internet allows
direct access to information product and service
20. 这家旅馆可以为80位客人提供住宿，此外还有几个可
供客人自己开火的套间The hotel itself can
accommodate 80 guests and in addition there are
several self-catering apartments
21. 需要12个月来实施的战略也不可能成功A strategy
候可能导致不良企图的滋生However he explains that
setting up two separate pricing systems is likely
to generate ill will at some point
32. 守住承诺适用于客服务过程的每一步Following
management and operations plan in place and things
have worked out just fine so far
42. 我们在销售厂家的婴儿产品的同时也提供生活方式和
健康方面的信息We provide lifestyle and
healthcare information along with baby products
someone
27. 有时可以创立一个内在电子商务单位，然后把这单位
分割出去成为独立的法人In some cases it may be
desirable to create an internal e-business unit
and then spin off the unit as a separate legal
38. 它确实需要你重新思考你的整个经营方式和管理企业
的策略It really involves rethinking the entire
way you do business and how you run your
organization
39. 钱本身并不重要，重要的是钱的用途Money is not the
over the Web and e-business refers to all forms
of transactions over the Wed
3. 客户服务已经是并将继续是一个主要的竞争因素
Customer service has been and continues to be a
uncovers using an apples-to-apples comparison
34. 我们要事先准备所有申请材料We must have all the
application materials prepared in advance
35. 你需要确定顾客需要你的某种产品的原因和你的电脑
9. 男孩子们依次被召入会见考官The boys were summoned
in turn to see the examiner
10. 他做一切事情都不考虑后果He does everything
regardless of the consequences
11. 这部分我们讨论企业的产品和服务以及行业和因特网
through on your promises applies to every step of
the customer-service process
33. 这就解释了顾客通过同类比较发现的任何差别This
will account for any differential a customer
end in itself but the application of it is most
important
40. 一旦有人跟你联系就要回应Once you’re contacted
be responsive
41. 一开始，这个公司没有管理和业务计划，到现在为止
一切进展顺利At the outset the company had no
24. 正如把电子商务战略融入整体电子商务战略中是重要
的一样，把商务评价系统融入进来也同样重要Just as
it is important to integrate the e-business
strategy into the overall business strategy it is
entity
28. 这一前景理论上可但实际上吹嘘过度While
possible in theory the promise was clearly
oversold
29. 这当然是重要的，但是董事会层面却远远不能理解
While that is certainly important the
1. 他已成为各种贸易和商务的强有力的手段It has
become a powerful medium and business
transactions of all kinds
2. 电子贸易指网上财务往来电子商务则指有形式的网上
交易E-commerce refers to financial transactions
reached
16. 如果产品是在因特网上提供的无形信息就应该创造某