电子商务英语教程 Unit 1
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电子商务英语00888unit1
Introduction to E-business电子商务概论It is widely acknowledged today that new technologies,in particular access to the internet,Tend to modify communication between the different players in the professional world,notably:它被广泛承认，今天的新技术，特别是访问互联网，在专业世界中，倾向于修改不同的参与者之间的沟通，特别是Relationships between the enterprise and its clients,企业与客户之间的关系，The internal functioning of the enterprise,including enterprise-employee relationships,企业内部运作，包括企业员工关系，The relationship of the enterprise with its different partners and suppliers.企业与其不同的合作伙伴和供应商的关系。
E-business,therefore,is a term used to describe businesses run on the internet,or utilizing internet technologies to improve the productivity or profitability of a business.In a more general sense,the term may be used to describe any form of electronic business,that is to say,any business which utilizes a computer.This usage is somewhat archaic,however,and in most contests e-business refers exclusively to internet businesses.因此，电子商务是一个术语，用来描述在互联网上运行的企业，或利用互联网技术，以提高企业的生产力或盈利能力。
跨境电子商务英语 Unit 1 课件
Listening Listen to the following sentences and fill in the blanks. （1）In this chapter, we explore CBEC (short for cross-border e-commerce) as a new driver of international trade. （2）In recent years, the rapid growth of cross-border e-commerce has accelerated
目录
CONTENTS
The Concept of CrossBorder ECommerce
1
The Differences between
Traditional Foreign Trade and
Cross-Border ECommerce
2
The Current Situation of Cross-Border E-Commerce
电商平台的真实账号
Part 1 The Concept of Cross-Border E-Commerce
Speaking A and B are classmates. They are discussing about their understanding of crossbroder ecommerce. Please try to role play the following dialogue, especially pay attention to the underlined parts.
in China
3
The Concept of CrossBorder ECommerce
目录
CONTENTS
The Concept of CrossBorder ECommerce
1
The Differences between
Traditional Foreign Trade and
Cross-Border ECommerce
2
The Current Situation of Cross-Border E-Commerce
电商平台的真实账号
Part 1 The Concept of Cross-Border E-Commerce
Speaking A and B are classmates. They are discussing about their understanding of crossbroder ecommerce. Please try to role play the following dialogue, especially pay attention to the underlined parts.
in China
3
The Concept of CrossBorder ECommerce
电子商务unit 1(SS)
Looking forward to the relevant L/C. Yours faithfully,
6
Yours sincerely, Yours truly,
Dear Sirs
Thank you for your letter of 17th January. We are pleased to received your order, and wish to say that we have adequate stocks of type EM127DN tapes in our warehouse, and that delivery date can be met.
(d)Enclosures When there is something enclosed with the letter, type the word: “Enclosure” Or : “Encl.” in the bottom left-hand under the identification marks.
• • • • • • Dear Sir(s) Dear Prof. Smith Gentlemen Dear Mr. Newgen Dr. Johnson Pres. Johnson
Question 11
• There are two writing styles. What are they? • blocked style • semi-indented style
A heading will be appropriate if one has already been used by your correspondent, in which case your reply should carry the same heading, or if you are beginning a correspondence likely to lead to a number of letters on the same subject, e.g. Your Order No. 3456 Re: Your Order No. 3456 Subject: Your Order No. 3456
电子商务专业英语(翼汶莉)-精品文档-电子商务专业英语(翼汶莉)-第1章
UNIT 1 Internet
Most would say that E-mail was and still continues to be the killer application that makes the Internet irresistible as a technology for both business and individuals. It's hard to fathom a world without Email; however it wasn't that long ago that we relied on post or at most the fax. E-mail has made sending a text message half way around the world instantly child's play. Not only was it fast, easy and very effective, it was free. Originally conceived in 1972, E-mail is now essential to practically all types of businesses and personal communications. We still usually log on only to check our E-mail and whether you send one E-mail, two or thousands the cost is free.
UNIT 1 Internet
Looking back, the essential idea of the Internet is extremely basic; however with several innovations, the Internet has grown and evolved to where it is currently at today.
电子商务英语unit1
Company Logo
E-commerce
Traditional commerce
Sales hour
Restricted normal 24 hours a day, business 7days a week operating hours
Almost entire world Network (global online market)
Company Logo
News Listening
Task 1:
Yahoo’s Chairman and CEO. His name is Terry Semel. China's largest E-Commerce company . One billion dollars in cash.
Sales region
Restricted areas
Store (local geographical location)
Company Logo
Sales place
Words in Para 2 1. automate v. to use machines and computers instead of people to do a job or task e.g. The factory is now fully automated. automated adj.
Company Logo
To Reach a Highly Desirable Demographic Market 获得所企盼的大众市 场 The demography of the WWW user is probably the highest mass-market demography available. Usually they are college-educated or being college-educated, making a high salary or soon to make a high salary.
E-commerce
Traditional commerce
Sales hour
Restricted normal 24 hours a day, business 7days a week operating hours
Almost entire world Network (global online market)
Company Logo
News Listening
Task 1:
Yahoo’s Chairman and CEO. His name is Terry Semel. China's largest E-Commerce company . One billion dollars in cash.
Sales region
Restricted areas
Store (local geographical location)
Company Logo
Sales place
Words in Para 2 1. automate v. to use machines and computers instead of people to do a job or task e.g. The factory is now fully automated. automated adj.
Company Logo
To Reach a Highly Desirable Demographic Market 获得所企盼的大众市 场 The demography of the WWW user is probably the highest mass-market demography available. Usually they are college-educated or being college-educated, making a high salary or soon to make a high salary.
《电子商务英语》-Unit_1
Translation practice
2.3.2.3 Sentence translation from English to Chinese: 1) 它已成为各种贸易和商务的强有力的手段。（medium） 2）电子贸易指网上财务往来，电子商务则指所有形式的 网上交易。（refer to...） 3) 客户服务已经是并将继续是下一个主要的竞争因素。 （competitive factor） 4）电子商务的交易通常涉及几个互动的步骤。（involve） 5）那将给你以极大的竞争优势。（advantage） 6）当你的公司电子商务化后，你与客户之间的关系就改 变了。（transform） 7）客户关系管理在你的商务程序中起决定作用。（critical） 8）我们必须尽充分利用我们已有的资源。（make full use of）
Text A 5）Achieving the goal of outstanding customer service requires a business provide the fastest access to all customer information. 要实现出色客户服务的目标，商家必须能最快地了解客 户的所有信息。 4注解：access n. (1)使用权， 进入权，接近的机 会。（正式用词，后接to） Only high officials had access to the president. （2）通道，入口。（后接to） The only access to the farm was a dirt road.
这种商务模式的转变，带给顾客的远不仅是方便，带给商家的也远 不仅是成本的降低。 ◆transforming是现在分词，做power的定语。
◆extend v. (1)延长，扩大。 This year they have introduced three new products to extend their range. （2）延伸，伸出。 The caves extend for some 12 miles. The man extended his hand: "I'm Chuck."
商务英语电子教程
Chapter One Greetings and Introduction第一章问候与介绍Section 1 Business Background Tips第一节商务文化背景与技巧1．介绍（Introduction）是商务工作上的重要一环。
欧美商界非常重视这一点，因为这是扩展商务交际范围的关键途径。
2．欧美商人见面一般既可以直接用问候语言（Greetings）也可以用身体语言（Body Language），如握手（Handshake）、拥抱（Embrace）、点头（Nod）、招手（Beck）等。
握手时身体要稍微向前倾斜，握手时间和力度要适中。
在正规的商务场合中，一般男方不主动向女方握手除非女方先主动伸手，否则会造成不必要的尴尬。
男子与妇女握手时，应只轻轻握一下妇女的手指部分。
同一性别，辈份大（Senior）或职位高的人先伸手，辈份小（Junior）或职位低的人才可伸手。
握手前应先脱下手套，摘下帽子。
握手时应双目注视对方，微笑致意。
公共场合远距离遇到相识的人，一般举起右手打招呼并点头致意，也可脱帽致意。
与相识者在同一场合多次见面，只点头致意即可；对一面之交的朋友或不相识者，在社交场合均可点头或微笑致意。
3．在欧美国家，双方打招呼和相互问候的方式有一定的礼节（Ceremony）和讲究。
比如说中间人介绍其他人时，如果是同一性别，应该首先把辈份小（Junior）的介绍给辈份大（Senior）的人，把职位低的介绍给职位高的人，将本国人介绍给外国人。
如果是同辈，则将男方介绍给女方。
在介绍姓名的同时，一般需要说明其所在的单位和职务，介绍时，除妇女和年纪长者外，一般应起立。
但在宴会桌上、会谈桌上可不必起立，被介绍者只要微笑点头有所表示即可。
4．见面介绍后的欧美商人务必要牢记对方姓名、公司及职务，以示尊重。
中国人一般很难记住欧美人的姓名，此时不要碍于面子不好意思，应该及时礼貌地请对方再说一次。
其实记住欧美人的姓名最有效的技巧是问对方姓名的拼写，这种方法既可以加深印象，更重要的是对方觉得自己很受重视和尊重。
电子商务英语unit1
• Martin drove along until he found a convenient parking place. • 马丁一直往前开，直到找到了一个方便的停车场。
• The family thought it was more convenient to eat in the kitchen. • 这家人认为在厨房吃饭更方便。
Listening and Speaking
2. Listen to the dialogue and fill in the blanks Mike: Hello, Jane, Where are you going?
将来进行时 Jane: I’m going to town. 省略 Mike: What for? Jane: Shopping. I want tobuy a gift for my daughter Lucy. She is 13 next month. going to be Mike: Glad to hear that. But why don’t you do it online ? Electronic commerce has made our life much more convenient now. sure about Jane: I’d love to. But I’m not it, because I have never done that before. step by step Mike: Just ask me and I’ll teach you .
Click
v. 点击
• Click into place 恰好温和，（比喻）水落石出
• Double click on the icon to open the file. • 双击图标打开文件。
电子商务英语 Unit1
供）the chance to use computers in class. (provide..with.…) 2)If we have an Intemet connection,we can get___A_c_c_e_s_s__to__o_u_r_d__a_ta_________(读取我们的数据）. (access to) 3）All the information about this book___is__a_v_a_il_a_b_l_e___________(都可得到） through the Internet. (available) 4）For this mater, ____y_o_u__h_a_v_e__t_h_re_e__o_p_t_io_n______（你有三种选择）. （option )
Warming up
Listen and match the following pictures with the corresponding expressions.
st week I ordered an MP4 from , but up to now it hasn't arrived yet.
your imagination.（电子商务所提供的便利超乎你的想象。 ） Never before
has a person had so many options at such a speed.(以往从来没有人能以如此之
快的速度拥有这么多的选择。)
All these are done electronically, so people call it “electronic
Linda: Sony, about 300 yuan.
Jack: All right. Click on the picture you choose and find
Warming up
Listen and match the following pictures with the corresponding expressions.
st week I ordered an MP4 from , but up to now it hasn't arrived yet.
your imagination.（电子商务所提供的便利超乎你的想象。 ） Never before
has a person had so many options at such a speed.(以往从来没有人能以如此之
快的速度拥有这么多的选择。)
All these are done electronically, so people call it “electronic
Linda: Sony, about 300 yuan.
Jack: All right. Click on the picture you choose and find
电子商务英语Unit1
Passage A
What is Electronic Commerce？
及物动词 vt. 1. 提供(事业,活动等的)资金 Who is funding the project?
Байду номын сангаас
谁为这一计划提供资金?
2. 积累
8 Notes To Passage A
Passage A
What is Electronic Commerce？
Broadly speaking, electronic commerce is the production, advertising, sale and distribution of products via telecommunications networks. 从广义上来讲，电子商务是指通过电讯网络进行产品的生产、 宣传、销售和配送的活动。 4注解：电子商务的定义各有千秋。维基百科() 上的定义是：从总体上来看，电子商务是指对整个贸易活动实现 电子化。从狭义上讲EC (Electronic Commerce)是指在互联网(Internet)、 企业内部网(Intranet)和增值网(VAN，Value Added Network)上以电子交 易方式进行交易活动和相关服务活动，是传统贸易活动各环节的 电子化、网络化。 8 Notes To Passage A
C Basic E-commerce English Writing Focus: The definitions of electronic commerce.
Nodus: The evolution of electronic commerce
Passage A
What is Electronic Commerce？
《电子商务英语》教学课件—unit 1
种类
Sample Dialogue 1 First Meeting at Work
• Listen and write down the missing information.
• (1) Did you get here alright? • (2) I’ll show you around. • (3) The laptop is all set up for you to use. • (4) let me introduce you to Gary, • (5) How’re you doing? • (6) If you need anything just ask Gary • (7) you can just call me • (8) don’t hesitate to ask
Further Listening
Listen to a dialogue and then make correct choices according to what you hear. Put a tick (√) on the words you choose.
Answers:
phone 10% unsafe ratings Paypal
What can you say?
Turn to P3 to find
some help
Sample Dialogue 2 Talking about Online Shopping
1. Listen and answer the following questions.
• Q1. What did Johnson buy online? A watch.
Warm-up Questions
《实用电子商务英语》unit1
teller machines (ATM) and telephone banking in the 1980s were also forms of
electronic commerce. From the 1990s onwards, electronic commerce would PPT模板下载：行业PPT模板： 节日PPT模板：素材下载： PPT背景图片：图表下载： 优秀PPT下载：教程： Word教程： 教程： 资料下载：课件下载： 范文下载：试卷下载： 教案下载： 字体下载：
additionally include enterprise13 resource planning systems (ERP), data mining14
and data warehousing15.
Reading
Some people find it useful to categorize electronic commerce by the types of
➢Know main categories and basic types of e-business.
➢Master words and expressions related to e-business.
目录
CONTENTS
Lead-in
Reading
Translation Skills（省略法）
Reading
mode of business extends far beyond the obvious points of convenience for the
customer and cost savings for the business. The most powerful implementations8
electronic commerce. From the 1990s onwards, electronic commerce would PPT模板下载：行业PPT模板： 节日PPT模板：素材下载： PPT背景图片：图表下载： 优秀PPT下载：教程： Word教程： 教程： 资料下载：课件下载： 范文下载：试卷下载： 教案下载： 字体下载：
additionally include enterprise13 resource planning systems (ERP), data mining14
and data warehousing15.
Reading
Some people find it useful to categorize electronic commerce by the types of
➢Know main categories and basic types of e-business.
➢Master words and expressions related to e-business.
目录
CONTENTS
Lead-in
Reading
Translation Skills（省略法）
Reading
mode of business extends far beyond the obvious points of convenience for the
customer and cost savings for the business. The most powerful implementations8
电子商务英语教学课件Unit 1 Going Close to E-Commerce
2. What does the “vent” mean in the dialogue? B
A. Someone who is qualified to treat sick or injured animals.
B. Let people express their feelings or emotions.
1. E-commerce is an emerging concept. 2. Many people think e-commerce is just a website. 3. Let’s look at the speed of economic change in digital era. 4. The transaction occurs between two business partners. 5. E-commerce involves more than simple online transactions. 6. Do you know “TV Commerce”? 7. What is the definition of e-commerce? 8. The process of marketing and selling goods was a massmarketing. 9. E-commerce is often not fully electronic. 10. These online businesses may represent a new sales channel.
Unit 1 Going Close to ECommerce
Learning Objectives:
After studying this unit, you are able to: Know about the introduction of e-commerce; Know about the e-commerce platform; Know about the Internet and mobile commerce Know about the communication networks
A. Someone who is qualified to treat sick or injured animals.
B. Let people express their feelings or emotions.
1. E-commerce is an emerging concept. 2. Many people think e-commerce is just a website. 3. Let’s look at the speed of economic change in digital era. 4. The transaction occurs between two business partners. 5. E-commerce involves more than simple online transactions. 6. Do you know “TV Commerce”? 7. What is the definition of e-commerce? 8. The process of marketing and selling goods was a massmarketing. 9. E-commerce is often not fully electronic. 10. These online businesses may represent a new sales channel.
Unit 1 Going Close to ECommerce
Learning Objectives:
After studying this unit, you are able to: Know about the introduction of e-commerce; Know about the e-commerce platform; Know about the Internet and mobile commerce Know about the communication networks
电子商务英语Unit1
4. from… perspective
from … point of view
e.g. 1. From our perspective, the NC doesn't make the PC
obsolete. 按我们的想法，NC不会使PC过时。
2. 从客观的角度来讲，这个地区的天气太差了。 From an objective perspective, the weather in this region is simply too bad.
e.g.
1. He embarked on a new enterprise. 他着手创办新企业。
2. Early in the morning they embarked on the ship for Shanghai. 他们一早就登上了开往上海的轮船。
3. 他开始使用一个新办法来连接办公室内的所有机器。 He embarked on a new method to link every machine in an office.
2. engage in
take part in or be occupied in sth.
e.g. 1. He has engaged in farming for 20 years. 他从事农业20年。
2 . 我没有时间说闲话。 I have no time to engage in gossip.
3. They are engaged in import and export. 他们做进出口贸易。
3. in that
for the reason that ,because. e.g. 1. I like the city, but I like the country better in that I
电子商务英语教学课件Unit 1 Introduction to E-commerce
一则来自报纸的消息报道，34％的美国家庭有使用互联网的经历 ，其中有5400万人利用互联网或万维网做生意。
02
E-commerce: Implications for Business in the 21st Century
New words
profoundly ad. 深深地， 深切地 alter v. 改变 competitive adj. 竞争的， 比赛的 setting n. 环境 radical a. 根本的， 基本的， 彻底的 Internet n. 因特网， 互联网 network n. 网络 vendor n. 卖主， 商家 awareness n. 意识， 认识 potential a. 潜在的
places the order or signs the agreement with
the seller.
spend time/effort to do sth.花 费时间/精力做…… 划线部分为疑问词加to do的 形式，译为“生产什么、怎么 生产” signs the agreement with…… 与……签合同/签署协议
To build an EDI system costs a lot of money and it is rather complicated to use it.So， as you can see， in traditional business surroundings， people spend more time and efforts to do business. Sometimes mistakes and delays will happen.
Read the full text in 15 minutes.
02
E-commerce: Implications for Business in the 21st Century
New words
profoundly ad. 深深地， 深切地 alter v. 改变 competitive adj. 竞争的， 比赛的 setting n. 环境 radical a. 根本的， 基本的， 彻底的 Internet n. 因特网， 互联网 network n. 网络 vendor n. 卖主， 商家 awareness n. 意识， 认识 potential a. 潜在的
places the order or signs the agreement with
the seller.
spend time/effort to do sth.花 费时间/精力做…… 划线部分为疑问词加to do的 形式，译为“生产什么、怎么 生产” signs the agreement with…… 与……签合同/签署协议
To build an EDI system costs a lot of money and it is rather complicated to use it.So， as you can see， in traditional business surroundings， people spend more time and efforts to do business. Sometimes mistakes and delays will happen.
Read the full text in 15 minutes.
电子商务行业英语课件unit 1
Reading Comprehension
2. Read and judge True or False.
STATEMENTS
T/ F
1. Jack Ma named his company “Alibaba”, because it is related to the thieves.
□ √□
2. Alibaba serves three types of marketplaces: B2B, B2C and C2C.
Dialogue 2 Talking about Online Shops Survey. What have you bought online?
Name
What have you bought online?
What are the top categories for purchasing online according to my survey?
• 它位于世界加工制造带的中心，附近有成千上万家工 厂和供应商。
Explanation of difficult sentences
• 2. The system, which holds the electronic payment in escrow and releases the money only when the goods arrive, was necessary in China, where cash transactions are the norm. (Para. 9)
Homework Checking
2. What are the advantages and disadvantages of online selling?
电子商务英语unit1Electronic Commerce in the 21st Century
电子商务英语
E-commerce English
•
清华大学出版社
Chapter One
Electronic Commerce in the 21st Century
•
清华大学出版社
Unit one
• 1.1.2 Origin of E-Commerce • 1. Traditional Commerce • The oldest form of traditional commerce
cost items as jewelry or antiques that can’t be inspected online may be not proper to sell online. • (2) E-commerce is totally new and some people are slow to adapt to it. • (3) Technologies are changing rapidly, and keeping pace with change will ultimately become too costly. • (4) There is frequent employee turnover. Many skilled employees leave and start their own businesses or for higher salaries.
Unit one
• (5) Many companies face cultural and legal impediments to E-commerce.
• (6) There is difficulty in integrating existing database into the E-commerce software.
E-commerce English
•
清华大学出版社
Chapter One
Electronic Commerce in the 21st Century
•
清华大学出版社
Unit one
• 1.1.2 Origin of E-Commerce • 1. Traditional Commerce • The oldest form of traditional commerce
cost items as jewelry or antiques that can’t be inspected online may be not proper to sell online. • (2) E-commerce is totally new and some people are slow to adapt to it. • (3) Technologies are changing rapidly, and keeping pace with change will ultimately become too costly. • (4) There is frequent employee turnover. Many skilled employees leave and start their own businesses or for higher salaries.
Unit one
• (5) Many companies face cultural and legal impediments to E-commerce.
• (6) There is difficulty in integrating existing database into the E-commerce software.
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2) It allows companies to select the best suppliers regardless of their geographical location and to sell to a global market. 它（电子商务）使企业既能挑选最佳供应商进货而无 须顾及他们的地理位置，又能将商品向全球市场销售。 4注解：注意介词短语regardless of（不管;不顾）的用法：
: Work online
Unit 1
学 习 目 标
Objective: In this unit, you will learn: C What is electronic commerce C Identify the future of electronic commerce
C The development of Internet
4) Is it safe to conduct business on Internet?
5) Have you ever tried to buy things from the Internet?
If so, would you like to share your experience with others?
1.3.1 Critical thinking
1) What is Electronic Commerce in your eyes?
2) What can you do with Electronic Commerce?
3) Who is Bill Gates? What do you know about him?
C Basic E-commerce English Writing Focus: The definitions of electronic commerce.
Nodus: The evolution of electronic commerce
Passage A 1) Broadly speaking, electronic commerce is the production, advertising, sale and distribution of products via telecommunications networks. 从广义上来讲，电子商务是指通过电讯网络进行产品的生产、 宣传、销售和配送的活动。 4注解：电子商务的定义各有千秋。维基百科() 上的定义是：从总体上来看，电子商务是指对整个贸易活动实现 电子化。从狭义上讲EC (Electronic Commerce)是指在互联网(Internet)、 企业内部网(Intranet)和增值网(VAN，Value Added Network)上以电子交 易方式进行交易活动和相关服务活动，是传统贸易活动各环节的 电子化、网络化。
◆Regardless of danger, he climbed the tower.
他不顾危险地爬上了高塔。试比较: ◆He went to work despite his illness.
尽管生病,他还是去工作。 ◆Despite advanced years, she is learning to drive.
在全球范围内
5) 6） 7） 8） 9）
EDI competition definition manufacturer advertising
Objective
Unit 1
8 Notes To Passage A @ Activities On Passage A
8 Notes To Passage B @ Activities On Passage B
@ Basic E-coading
4) It enables companies to be more efficient and flexible in their internal operations, to work more closely with their suppliers, and to be more responsive to the needs and expectations of their customers. 它（电子商务）能使公司的内部运作更有效率也更灵 活，与供应商的合作更加紧密，对顾客的期望和要求 响应得更快。 4注解：此句中的三个不定式（to be more….to work……to be more……）均用来补充说明宾语companies 的。 End
@ Activities On Passage A
1.3.2 Translation practice
1.3.2.1 Give the Chinese equivalents of the following words or expressions: 1) file transfer 文件传输 2) digital cash 电子现金 3) geographical location 地理位置 4) on a global scale
尽管年事已高,她还在学开车。
3) Modern business is characterized by ever-increasing supply capabilities, ever-increasing global competition, and ever-increasing customer expectations. 现代贸易的特点是不断增长的供应能力，日趋激烈的全 球竞争乃至顾客越来越高的期望。
4注解：掌握动词characterize（具有...的特征,以...为特征）的 用法。 例如：
◆A mister is characterized by greed.
守财奴的特点是贪婪。
◆This kind of behaviour characterizes the criminal mind. 这种举止是罪犯的心理特征。