商务英语阅读理解试题
商务英语阅读理解题
商务英语阅读理解题商务英语阅读理解题下面是店铺给大家准备的.有关商务英语的阅读理解题以及答案，有兴趣的朋友可以阅读练习一下哦!第一篇：In this part, there are some reading passages followed by 5 questions or unfinished statements each. For each of them there are four answers marked A, B, C and D. You should decide on the best one according to your understanding.The so-called Americanization phenomenon seems to be a consequence of the recent globalization in our world. If we find American products worldwide, it is also increasingly common to find Asian products in the United States.Going to any country in Asia nowadays, we are going to see a lot of the American icons (图标) everywhere. A few years ago when I was in Ho-Chi-Min City, formerly known as Saigon, I was completely astonished at the number of billboards advertising products from multinational companies, many of them American. It is unforgettable for me—the vision of the spectacular Coca-Cola billboard on a Ho-Chi-Min Street.Living in the United Slates now, I am discovering many Asian products in America, from food to movies. In one day in San Francisco, or Seattle, or Houston, we can buy Sisheido cosmetics from Japan at the Galleria Mall, have sushi(寿司) and sashimi(生鱼片) in one of the many Japanese restaurants in the city, go to the cinema and enjoy the beautiful American-Chinese movie Crouching Tiger, Hidden Dragon, and take home spring rolls from one of the many Chinese restaurants in town.I understand that a great many people would like to holdhack the globalization process in the world because they think they are losing their own culture, but it is very difficult to stop this process. We can only try to be critical and choose what is best for us to have or to buy.However, many people think that young people are not free to choose when they are constantly exposed to attractive advertisements that are specially made to capture the youth market. Peaceful protests could be arranged just to help people to think about the situation, but the tendency in our world is that we want globalization, but we don't want to lose our own culture.16. The Americanization phenomenon is more possible to be the result of ______.A. the influence of Americanization on the worldB. the influence of the West on the EastC. the globalization in the worldD. American products worldwide17. What was the author in the passage particularly impressed by?A. The wonderful American-Chinese movie.B. The delicious Japanese food in American cities.C. The high quality of Asian products.D. The fantastic advertisement for an American product.18. We can learn from the passage that one of the consequences of globalization that many people worry about is ______.A. the spread of culture from one country to anotherB. the destruction of cultural identitiesC. the prevalence of American cultureD. the resistance to globalization worldwide19. What attitude should we have towards the globalizationprocess?A. Disapproving.B. Pessimistic.C. Critical.D. Indifferent.20. Young people today can't really choose what they should buy because they _______.A. are influenced by American cultureB. don't know what is suitable for themC. are critical about everything in the worldD. are faced with too many powerful advertisements第二篇：In this part, there are some reading passages followed by 5 questions or unfinished statements each. For each of them there are four answers marked A, B, C and D. You should decide on the best one according to your understanding.Present pension structures no longer work. They were established in a more youthful period with relatively few older people who were often poor and ill, and generally spent only a short time in retirement. In rich countries today, older people are often well-off and in good health, and are spending around 20 years in retirement. Therefore there is the need for reform.This survey has presented the arguments for more private funding and for fairer pensions. Such changes will create motives for individuals to take charge of their own retirement needs rather than leaving the task to the state. This, in turn, will make the provision of public pensions more affordable.Even so, the state will continue to play a leading role in pensions. At a minimum, governments must offer a safety net, probably in the form of a defined benefit financed throughtaxation, for people who for some reason have not been able to provide for themselves and who would otherwise be miserable in old age. More broadly, there is a use for the state to offer a slimmed-down pay-as-you-go pension system, although as far as possible this should be organized along defined-contributions lines. Such provision widens the range of assets to include human capital because the effective return comes from total wages, and offers a safe in low return.Governments also have to create a suitable framework for effective private pensions. Administrative (行政的) expenses have to be tightly controlled, and appropriate tax motives have to be offered to encourage voluntary pension saving. Where the state provides a generous safety net, private-pension saving may have to be made mandatory (强制的), otherwise many people will not bother.So much for the developed countries, but what of the more youthful populations of the rest of the world? In 1994, the World Bank came down heavily in favor of more funding in private accounts. It thought the state's role should be to provide a smallish first pillar with the limited task of providing protection against old-age poverty, and to command a privately-funded second pillar to provide the bulk of pensions.21. More private funding and fairer pensions _______.A. can urge people to save more private pensionsB. may be financed through taxC. can lessen the burden of the stateD. can provide more public pensions22. To create a proper framework for effective private pensions, the government should _______.A. increase the income to encourage voluntary pensionsavingB. encourage voluntary pension savingC. make good use of administrative costsD. not command people to save private-pensions23. According to the World Bank, we can learn that _______.A. the state should provide the majority of pensionsB. the state should provide more protection against old-age povertyC. the role that the state plays in pensions is smallD. private funding should provide the majority of pensions24. What can we infer from the passage?A. The state should provide protection for all the old people.B. The state has to create a suitable framework to restrict the private pensions.C. The state should protect those who can't support themselves.D. The state will play a secondary role in pensions due to more private pensions.25. It can be inferred from the passage the author is probably _______.A. an official engaged in reformation of pension structuresB. a sociologist devoting himself to the research of social pension structuresC. an economist mastering pension structures in developed countriesD. a politician interested in older people>>>>>>参考答案<<<<<<第一篇：CDBCD第二篇：CBDCB下载全文。
商务英语阅读试题
商务英语阅读试题Part I Multiple choice ( 20 points)Complete the sentences by choosing from the words below each sentence1. Technical skills performing specialized tasks within the organization.a. are associated withb. differ fromc. are similar to2. Corporate culture is the shared experiences, stories, beliefs, and norms .a.which creates a companyb.t hat characterize a companyc.whose company has got3. If a company is to get the most out of its workers, it must those workers.a. developb. selectc. promote4. In theory, a company’s auditors are appointed independently by its shareholders, to whom they report. “Whom” represents .a. auditorsb. accountantsc. shareholders5. Over-capacity in the car business leads to a series of joint agreementsand mergers between .a.car companiesb.joints venturesc.capacity level6. Ford intended to Volvos and hoped to use Volvo’s technology to develop new cars.a. shareb. focusc. distribute7. The principles in the Organizational Chaos Model can also be used to the company’s competition.a. introduceb. overcomec. understand8. As a senior student, you are supposed to know better than just until the examination time.a. fooled aroundb. to fool aroundc. having fooled around9. Transnational companies will in China.a. continue locatingb. continues to locatec. continue to locate10.E-business is about transforming business process and _______ themwith Internet technologies.a. integratesb. integratingc. to integrate11. Other companies use Web technology to ______ business electronically at the wholesale or retail level.a. supportb. exchangec. transact12. The funds needed to operate an enterprise are refereed to as .a. labourb. capitalc. resources13. They also want to integrate these systems _______ the rest of their business process.a. withb. andc. for14. Accounting firms frequently _________ their audit clients.a.buy management skills fromb.sell consulting services toc.provide audit assignment for15. I went to buy a new tie to _______ this brown suit.a. go intob. go withc. go after16. The secretary entered with a pencil and paper, and _________ every word the manager said.a. made forb. took upc. took down17. The financing of international trade is more complex than that of domestic trade. ‘That’ here means .a. financingb. international tradec. domestic trade18. The process of education, experience, more education, and then is called a cyclical process.a. less educationb. more experiencec. education and experience19.H ardly _______ the airport when he started for his destination.a. I had reachedb. had I reachedc. I reached20. The climbers tried to find a new ______ to the top of the mountain.a. approachb. routec. entrancePart II Match ( 20 points)Section AChoose the correct word or words from the box to complete the passage:Business people focused on the production of goods from 21 until the early twentieth century, and on 22 from the 1920s to the 1950s. Marketing received little attention up to that point. After 1950, however, business people recognized that their enterprises involved not only 23 but also the satisfaction of 24 . They began to implement 25 , a business philosophy that involves the entire business organization in the dual process of satisfying customer needs and achieving the organization’s goals.Section BChoose the correct word or words from the box to complete the following sentences26. China is now at the stage of development of building a well-off society and accelerating socialist .27. Implementation of the begins and ends with the information about customers.28. Selling something at a reduced price is called giving a .29. Carrying out the business of such a huge company requires .30. Compensation programmes include wages and salaries, incentives, and for workers.Part III Reading comprehension ( 40 points)Passage 1What makes money valuable? Why is a piece of paper marked $ 10 worth more than one marked $1? You could say there is no reason. It’s true that a special kind of paper is used to make dollar bills, and they are pretty, but that’s not what makes them valuable. The real reason money is valuable is that everyone believes it is.Ancient economies had no paper money or coins. Some used barter---- trading one thing for another. Others used all kinds of objects as money. Any object would do, as long as there was not an unlimited amount of it. Animals or metals were popular, and so were manufactured products like jewelry or weapons. Wealth in ancient Greece was measured in tools or cattle. This kind of money had two purposes. First, itwas useful in itself. T ools and cattle can be used for farming. And second, it was a way to symbolize and measure value. A house, for example, would be valued at a certain number of tools or cattle. This greatly simplified trade. Other societies used money that was totally symbolic. For instance, American Indians used wampum, which is made from seashells. And until recently on the pacific island of Yap, people use large stone discs as money.In most places these types of money died out because more practical forms of money were invented. People started using precious metals, such as gold and silver, that were easier to carry around than tools or stones. And in the eighteenth century, paper money was introduced. At first people were suspicious of new currency, but they came to accept it because the government or bank issuing it would exchange an equal amount of gold for the paper. A $ 10 bill really was worth $ 10 for gold. But now, people are used to the idea that the government doesn’t have to back its money with gold. Everyone believes that a $ 10 bill is worth $10 and that is good enough. But if, for some reason, people ever lost faith in paper money, ten dollars wouldn’t be worth the paper it’s printed on.Questions 31-35 are based on passage 131. According to the writer the real reason money is valuable is that everyone believes .a. money is valuableb. gold is valuablec. money is gold32. The writer of this selection mentioned animals, metals and manufactured products like jewelry or weapons because .a.they were valuableb.they were used as money in ancient timesc.people liked them33. Paper money was invented .a.to take the place of other types of moneyb.to be replaced by other types of moneyc.in the nineteenth century34. At first people did not have trust in paper money because .a.it was not worth muchb.the paper was not of good qualityc.it looked like an ordinary piece of paper35. People came to accept paper money when .a.the government began to issue itb.the bank began to issue itc.they could exchange it for the same amount of goldPassage 2Many private institutions of higher education around the country are in danger. Not all will be saved, and perhaps not all deserve to be saved. There are low-quality schools just as there are low-quality businesses. We have no obligation to save them simply because they exist. But many thriving institutions that deserve to continue are threatened. They are doing a fine job educationally, but they are caught in a financial difficulty, with no way to reduce rising costs or increase revenues significantly. Raising tuition doesn’t bring in more revenue, for each time tuition goes up, the enrollment goes down, or the amount that must be given away in student aid goes up. Schools are bad businesses, whether public or private, not usually because of bad management but because of the nature of the enterprise. They lose money on every customer, and they can go bankrupt either from too few students or too many students. Even a very good college is a very bad business.It is such colleges, thriving but threatened, that I worry about. Low enrollment is not their chief problem. Even with full enrollments, theymay go under. Efforts to save them, and preferably to keep them private, are a national necessity. There is no basis for arguing that private schools are bound to be better than public schools. There are abundant examples to the contrary. Anyone can name state universities and colleges that rank as the finest in the nation and the world. It is now inevitable that public institutions will be dominant, and therefore diversity is a national necessity. Diversity in the way we support schools tends to give us a healthy diversity in the forms of education. In an imperfect society such as ours, uniformity of education throughout the nation could be dangerous. In an imperfect society, diversity is a positive good. Eager supporters of public higher education know the importance of sustaining private higher education.Questions 36-40 are based on passage 236. In the passage, the author appeals to the public to support .a. private higher education in generalb. public higher education in generalc. high-quality private universities and colleges37. According to the passage, schools are bad businesses because of .a. the nature of schoolb. poor teachersc. bad management38. What does the phrase “go under”(Par. 2, sentence 3) probably mean?a. have low tuitionb. get into difficultiesc. do a bad job educationally39. Which of the following statements is TRUE?a. There are many cases to indicate that private schools are superior to public schools.b. The author thinks diversity of education is preferable to uniformity of education.c. Each time tuition is raised, the enrollment goes up.40. In the author’s opinion, the way that can save private schools lies in .a. full enrollmentb. raising tuitionc. national supportPassage 3A higher reading rate, with no loss of comprehension, will help you in other subjects as well as in English, and the general principles apply to any language. Naturally, you will not read every book at the same speed. You would expect to read a newspaper, for example, much more rapidly than a physics or economics textbook—but you can raise your average reading speed over the whole range of materials you wish to cover so that the percentage gained will be the same whatever kind of reading you are concerned with.The reading passages which follow are all of an average level of difficulty for your stage of instruction. They are all about five hundred words long. They are about topics of general interest which do not require a great deal of specialized knowledge. Thus they fall between the kind of reading you might find in your textbooks and the much less demanding kind you will find in a newspaper or light novel. If you read this kind of English, with understanding at, say, four hundred words per minute, you might skim through a newspaper at perhaps 650—700, while with a difficult textbook you might drop to two hundred or two hundred and fifty.Perhaps you would like to know what reading speeds are commonamong native English-speaking university students and how those speeds can be improved. Tests in Minnesota, for example, have shown that students without special training can read English of average difficulty, for example, Tolstoy’s War and Peace in translation, at speeds of between 240 and 250 words per minute with about seventy percent comprehension. Students in Minnesota claim that after twelve half-hour lessons, the reading speed can be increased, with no loss of comprehension, to around five hundred words per minute.Questions 41-45 are based on passage 341. According to the passage, the purpose of effective reading with higher speed is most likely to help youa. only in your reading of a physics textbook.b. improve your understanding of an economics textbook.c. not only in your language study but also in other subjects.42. Which of the following does not describe the types of reading materials mentioned in the second paragraph ?a. Those beyond one’s reading comprehension.b. Those concerning with common knowledge.c. Those without the demand for specialized knowledge.43. The average untrained native speaker at the University of Minnesota reads ata. about three hundred words per minute.b. about two hundred and forty-five words per minute.c. about sixty words per minute.44. According to the passage, how fast can you expect to read after you have attended twelve half-hour lessons in the University of Minnesota?a. You can increase your reading speed by three times.b. No real increase in reading speed can be achieved.c. You can double your reading speed.45. Where do you think the passage is taken from?a. The introduction to a book on fast reading.b. A local newspaper for young people.c. A school newspaper run by students.Passage 4Cultural WarsFilms made in th United Stated have continued to sweep the globe. According to the list of 1998’s most successful movies put together by Variety magazine, . films took the top 39 places; Britain’s The Full Montycame in at number 40. As a consequence, British movie’s market share fell to 14 percent of the home market, while the respective figures for French filsm were 27 percent in France and 10 percent for German films in Germany. The European Union’s trade deficit with the United States in films and television is annually between $ 5 and $ 6 billion.Several of Hollywood’s most successful movies have drawn from international resources. There men and a Baby was a remake of French comedy. Total Recall was made partly by French money, was directed by a Dutch man and starred an Austrian. The English Patient was directed by a Briton, shot in Italy, and starred French and British talent. The quest for new ideas and fresh talent has lead studios to develop subsidiaries in Europe: SONY’s bridge in London, Miramax in Berlin, and Warner Brothers both in Berlin and Paris.Questions 46-50 are based on passage 446. American films have continued to the world.a. influenceb. winc. challenge47. British films share the 14 percent in its in 1998.a. home marketb. American marketc. European market48. German films have a ten percent share in .a. Franceb. Britishc. German49. Three Men and a Baby was a remake of French comedy. A “remake”means .a. a copyb. a reprintc. reproduction50. The English Patient was directed by a Briton, shot in Italy, and starred French and British talent. A Briton means .a. a Britishb. an Italianc. a GermanPart IV Translation ( 20 points)Translate the following passages into ChinesePassage 1China’s membership in the World Trade Organization creates the potential for impressive gains in economic efficiency. Indeed the gains are likely to be greater than those predicted in most published quantitative estimates, since those studies do not capture fully the likely effect of more foreign competition on domestic firms. No doubt many jobs will be lost in a few sectors. But prospects for generating employment are bountiful as China benefits from the phase-out of arrangements restricting world trade in apparel, and as Taiwan, Mexico, the EU, and other markets phase out and eliminate theWTO-inconsistent trade barriers they have maintained against a broad array of Chinese goods.Passage 2The major advertising media are newspaper, magazines, direct mail, outdoor advertising, television, and radio. Newspapers account for the greatest part of advertising expenditure, with television running a fairly close second. Magazine advertising is perhaps the most prestigious, and direct mail is certainly the most selective medium. Radio and magazine advertising can also be quite selective, and radio is relatively inexpensive.。
商务英语BEC高级阅读训练题及答案
商务英语BEC高级阅读训练题及答案第一部分：阅读理解阅读理解一问题 1：根据文中的信息，请回答以下问题：（a）公司使用云计算可以带来哪些好处？（b）解决云计算安全问题的方法是什么？（c）在购买云计算服务之前，公司需要考虑哪些因素？答案：（a）公司使用云计算可以带来以下好处： - 提高效率和灵活性 - 节约成本 - 随时随地访问数据（b）解决云计算安全问题的方法包括以下几点： - 加强网络和数据安全 - 使用强密码和加密技术 - 定期备份数据（c）在购买云计算服务之前，公司需要考虑以下因素： - 服务提供商的信誉和安全记录 - 数据隐私保护政策 - 数据传输和存储的地理位置 - 协议和合同条款阅读理解二问题 2：根据文中的信息，请回答以下问题：（a）为什么企业需要进行风险评估？（b）企业进行风险评估的步骤是什么？（c）列举三个企业在风险评估中可能面临的挑战。
答案：（a）企业需要进行风险评估是因为它可以帮助企业识别和评估潜在风险，从而采取相应的措施进行风险管理和风险控制。
（b）企业进行风险评估的步骤包括： - 确定潜在风险和其可能导致的影响 - 评估风险的概率和严重程度 - 制定风险管理计划和控制措施 - 监测和追踪风险的发展和影响（c）企业在风险评估中可能面临以下挑战： - 获取准确和完整的信息 - 评估风险的不确定性和主观性 - 管理多个风险因素 - 制定可行的风险管理策略第二部分：答案解析阅读理解一问题 1：（a）公司使用云计算可以带来哪些好处？答案解析：公司使用云计算可以带来以下好处： - 提高效率和灵活性：云计算可以提供快速且灵活的计算和存储资源，企业可以根据需求随时调整资源的规模，并且可以减少时间和成本。
- 节约成本：云计算可以代替企业自己建设和维护服务器和硬件设备，从而节约成本。
- 随时随地访问数据：云计算可以让企业员工随时随地通过互联网访问和共享数据，提高工作效率和协作能力。
（b）解决云计算安全问题的方法是什么？答案解析：解决云计算安全问题的方法包括以下几点： - 加强网络和数据安全：企业可以采取防火墙、入侵检测和数据加密等措施加强网络和数据的安全性。
college商务英语阅读试题及答案
college商务英语阅读试题及答案College商务英语阅读试题及答案一、阅读理解（共20分，每题4分）阅读下列商务英语文章，然后回答后面的问题。
文章文章正文：In recent years, globalization has become a significantfactor in the growth of businesses worldwide. It refers to the process of international integration arising from the interchange of goods, services, and capital. Companies are increasingly looking to expand their operations beyond their national borders to tap into new markets and resources.One of the main advantages of globalization is the access to new markets. Businesses can sell their products and services to a larger customer base, which can lead to increased revenue and profits. Additionally, globalization allows companies to source raw materials and labor from various countries, which can reduce production costs.However, globalization also presents challenges. Companies must navigate complex international regulations and cultural differences, which can be difficult and costly. Moreover, the competition in the global market is fierce, and businesses need to be innovative to stay ahead.问题1：What does globalization mean in the context of business?A. The process of international integration through the exchange of goods, services, and capital.B. The process of international regulation.C. The process of reducing production costs.D. The process of fierce competition in the global market.答案1：A问题2：What are the benefits of globalization for businesses according to the passage?A. Access to new markets and reduced production costs.B. Navigating international regulations and cultural differences.C. Facing fierce competition in the global market.D. Staying ahead through innovation.答案2：A问题3：What challenges does globalization pose to businesses?A. Accessing new markets.B. Reducing production costs.C. Navigating complex international regulations and cultural differences.D. Selling products and services to a larger customer base.答案3：C问题4：What is the main focus of businesses in the globalmarket as mentioned in the passage?A. Access to new markets.B. Reducing production costs.C. Innovation.D. Both A and B.答案4：C二、完形填空（共10分，每题2分）阅读下面的商务英语短文，从短文后各题所给的选项中，选出可以填入空白处的最佳选项。
商务英语阅读试卷
商务英语阅读试卷一、阅读理解Reading comprehension（每题2分，共20分）A、In many ways, today’s business environment has changed qualitatively since the late 1980s. The end of the Cold War radically altered the very nature of the world’s politics and economics. In just a few short years, globalization has started a variety of trends with profound consequences: the opening of markets, true global competition, widespread deregulation (解除政府对……的控制) of industry, and an abundance of accessible capital. We have experienced both the benefits and risks of a truly global economy, with both Wall Street and Main Street (平民百姓) feeling the pains of economic disorder half a world away.At the same time, we have fully entered the Information Age, Starting breakthroughs in information technology have irreversibly altered the ability to conduct business unconstrained by the traditional limitations of time or space. Today, it’s almost impossible to imagine a world without intranets, e-mail, and portable computers. With stunning speed, the Internet is profoundly changing the way we work, shop, do business, and communicate.As a consequence, we have truly entered the Post-Industrial economy. We are rapidly shifting from an economy based on manufacturing and commodities to one that places the greatest value on information, services, support, and distribution. That shift, in turn, place an unprecedented premium on “knowledge workers,” a new class of wealthy, educated, and mobile people who view themselves as free agents in a seller’s market.Beyond the realm of information technology, the accelerated pace of technological change in virtually every industry has created entirely new business, wiped out others, and produced a Pervasive( 广泛的) demand for continuous innovation. New product, process ,and distribution technologies provide powerful levers for creating competitive value. More companies are learning the importance of destructive technologies-----innovations that hold the potential to make a product line, or even an entire business segment, virtually outdated.Another major trend has been the fragmentation of consumer and business markets. There’s a growing appreciation that superficially similar groups of customers may have very different preferences in terms of what they want to buy and how they want to buy it. Now, new technology makes it easier, faster ,and cheaper to identify and serve targeted micro-markets in ways that were physically impossible or prohibitively expensive in the past. Moreover, the trend feeds on itself, a business’s ability to serve sub-markets fuels customers’ appetites for more and more specialized offerings.1. According to the first paragraph, the chances in the business environment in the past decades can be attributed to __________.A) technological advances B) worldwide economic disorderC) the fierce competition in industry D) the globalization of economy2. what idea does the author want to convey in the second paragraph ?A) The rapid development of information technology has taken businessmen by surpriseB) Information technology has removed the restrictions of time and space in business transactionsC) The Internet, intranets, e-mail, and portable computers have penetrated every corner of the world.D) The way we do business today has brought about startling breakthroughs in information technology.3. If a business wants to thrive in the Post-Industrial economy__________A) it has to invest more capital in the training of free agents to operate in a seller’s marketB) it should try its best to satisfy the increasing demands of mobile knowledgeable peopleC) it should not overlook the importance of information, services, support, and distributionD) it has to provide each of its employees with the latest information about the changing market4. In the author’s view, destructive technologies are innovations which _________A) can eliminate an entire business segment B) demand a radical change in providing servicesC) may destroy the potential of a company to make any profitD) call for continuous improvement in ways of doing business5. With the fragmentation of consumer and business markets ______________A) an increasing number of companies have disintegratedB) manufacturers must focus on one special product to remain competitive in the marketC) it is physically impossible and prohibitively expensive to do business in the old wayD) businesses have to meet individual customers’ speci fic needs in order to succeed .B、You’re in trouble if you have to buy your own brand-name prescription drugs. Over the past decade, prices leaped by more than double the inflation rate. Treatments for chronic conditions can easily top ＄2,000 a month-no wonder that one in four Americans can’s afford to fill their prescriptions. The solution? A hearty chorus of “O Canada.” North of the border, where price controls reign, those same brand-name drugs cost 50% to 80% less.The Canadian option is fast becoming a political wake-up call,“If our neighbors can buy drugs at reasonable prices, why can’t we?” Even to whisper that thought provokes anger.“Un-American!”And-the propagandists’trump card (王牌)—“Wreck our brilliant health-care system.” Super-size drug prices, they claim, fund the research that sparks the next generation of wonder drugs. No sky-high drug price today, no cure for cancer tomorrow. So shut up an d pay mon sense tells you that’s a false alternative. The reward for finding. Say, a cancer cure is so huge that no one’s going to hang it up. Nevertheless, if Canada-level pricing came to the United States, the industry’s profit margins would drop a nd the pace of new-drug development would slow. Here lies the American dilemma. Who is all this splendid medicine for? Should our health-care system continue its drive toward the best of the best, even though rising numbers of patients can’t afford it? Or should we direct our wealth toward letting everyone in on today’s level of care? Measured by saved lives, the latter is almost certainly the better course.To defend their profits, the drug companies have warned Canadian wholesalers and pharmacies(药房) not to sell to Americans by mail, and are cutting back supplies to those who dare.Meanwhile, the administration is playing the fear card. Officials from the Food and Drug Administration will argue that Canadian drugs might be fake, mishandled, or even a potential threat to life.Do bad drugs fly around the Internet? Sure-and the more we look, the more we’ll find, But I haven’t heard of any raging epidemics among the hundreds of thousands of people buying cross-border.Most users of prescription drugs don’s worry about costs a lot. They’re sheltered by employee insurance, owing just a $20 co-pay. The financial blows rain, instead, on the uninsured, especially the chronically ill who need expensive drugs to live, This group will still include middle-income seniors on Medicare, who’ll have to dig deeply into their pockets before getting much from the new drug benefit that starts in 2006.6. What is said about the consequence of the rocketing drug prices in the U.S.?A) A quarter of Americans can’t afford their presc ription drugs.B) Many Americans can’t afford to see a doctor when they fall ill.C) Many Americans have to go to Canada to get medical treatment.D) The inflation rate has been more than doubled over the years.7. It can be inferred that America can follow the Canadian model and curb its soaring drug prices by _____.A) encouraging people to buy prescription drugs online B) extending medical insurance to all its citizensC) importing low-price prescription drugs from Canada D) exercising price control on brand-name drugs8. How do propagandists argue for the U.S. drug pricing policy?A) Low prices will affect the quality of medicines in America.B) High prices are essential to funding research on new drugs.C) Low prices will bring about the anger of drug manufacturers.D) High-price drugs are indispensable in curing chronic diseases.9. What should be the priority of America’s health-care system according to the author?A) To resolve the dilemma in the health-care system. B) To maintain America’s lead in the drug industry.C) To allow the vast majority to enjoy its benefits. D) To quicken the pace of new drug development.10. What are American drug companies doing to protect their high profits?A) Labeling drugs bought from Canada as being fakes. B) Threatening to cut back funding for new drug research.C) Reducing supplies to uncooperative Canadian pharmacies.D) Attributing the raging epidemics to the ineffectiveness of Canadian drugs.二、快速阅读Skimming and scanning（每题2分，共10分）One of the major producers of athletic footwear, with 2002 sales of over $10 billion, is a company called Nike, with corporate headquarters in Beaverton, Oregon. Forbes magazine identified Nike’s president, Philip Kni ght, as the 53rd-richest man in the world in 2004. But Nike has not always been a large multimillion-dollar organization. In fact, Knight started the company by selling shoes from the back of his car at track meets.In the late 1950s Philip Knight was a middle-distance runner on the University of Oregon track team, coached by Bill Bowerman.One of the top track coaches in the U.S.,Bowerman was also known for experimenting with the design of running shoes in an attempt to make them lighter and more shock-absorbent. After attending Oregon, Knight moved on to do graduate work at Stanford University; his MBA thesis was on marketing athletic shoes. Once he received his degree, Knight traveled to Japan to contact the Onitsuka Tiger Company, a manufacturer of athl etic shoes. Knight convinced the company’s officials of the potential for its product in the U.S. In 1963 he received his first shipment of Tiger shoes, 200 pairs in total.In 1964, Knight and Bowerman contributed $500 each to from Blue Ribbon Sports, the predecessor of Nike. In the first few years, Knight distributed shoes out of his car at local track meets. The first employees hired by Knight were former college athletes. The company did not have the money to hire “experts”, and there was no established athletic footwear industry in North America from which to recruit those knowledgeable in the field. In its early years the organization operated in an unconventional manner that characterized its innovative and entrepreneurial approach to the industry. Communication was informal; people discussed ideas and issues in the hallways, on a run, or over a beer. There was little task differentiation. There were no job descriptions, rigid reporting systems, or detailed rules and regulations. The team spirit and shared values of the athletes on Bowerman’s teams carried over and provided the basis for the collegial style of management that characterized the early years of Nikes.1. While serving as a track coach, Bowerman tried to design running shoes that were .2. During his visit to Japan, Knight convinced the officials of the Onitsuka Tiger Company that its product would have .3. Blue Ribbon Sports was unable to hire experts due to the absence of in North America.4. In the early years of Nike, communication within the company was usually carried out .5. What qualities of Bowerman’s teams formed the basis of Nike’s early management style? .三、名词解释Define the following terms（每题3分，共30分）1.SME2.Job rotation3.Curriculum Vitae4.FedEx5.Pay-for-performance (PFP)6.Stock marketparative costs 8.CIF 9.Transferable L/C 10.Game Theory四、回答问题Answer the following questions（共10分）Do You Really Need An MBA?Thinking of getting an MBA? You're in good company. Across the U.S., business schools turn out more than 100,000 MBAs a year. But is the investment of time and money (tuition ranges from $20,000 for two years at a lesser known institution to $100,000 at a highly ranked one) worth it?One of the most high profile -- and perhaps surprising -- critics of MBA programs is Jeffrey Pfeffer, a professor of organizational behavior at Stanford's Graduate School of Business. Pfeffer and Stanford doctoral student Christina Fong conducted a controversial study, which concluded that with the exception of the most elite programs, there is little evidence having an MBA or earning high marks in business school correlate with career success.Other skeptics point to the many successful CEOs and entrepreneurs who never attended business school -- or even finished college, for that matter. Well-known college dropouts include: Michael Dell (Dell), Larry Ellison (Oracle), Sir Richard Branson (Virgin), Steve Jobs (Apple), and Microsoft's Bill Gates (OK, Harvard, but still a drop-out!). Still that doesn't prove that those who have MBAs aren't better off than they would be otherwise. True, people can succeed without an MBA, but many use it to go further than they otherwise could. Lynn Ronchetto, a graduate of Northwestern University's Kellogg School of Management, says going back for her masters degree in management was the best decisions she's ever made. Ronchetto worked for five years at a financial services firmbefore deciding to pursue her degree while working full-time. Since graduating, her options have expanded greatly. Today she is an administrator at New York Presbyterian Hospital."There's no question that the network you develop and the credential you come away with opens doors ... employers assume that someone who managed to get into an elite school - and pay the tuition - is talented and motivated," Ronchetto says. "But the biggest advantages are the skills you learn and your ability to add value to the organization you work for in a number of capacities." "The global corporate community clearly wants the skills MBAs have to offer," says David Wilson, CEO and president of the Graduate Management Admission Council (GMAC) in McClean, Virginia. "An MBA is recognized worldwide as a currency of intellectual capital, and its value will increase as the economy improves and businesses grow."According to GMAC's 2003 survey of business school graduates, 67 percent rate the overall value of their MBA as "excellent" or "outstanding," 22 percent rate it "good," 9 percent say it's "fair," while just 2 percent rate it "poor." In addition, the MBAs surveyed say they've found the most important benefits of the degree to be the opportunities to improve personally, gain a desired credential, and enhance their career options."While MBAs can no longer expect instant gratification in terms of salaries, perks and positions that are open to them, in the long-run, an MBA still offers a terrific rate of return," Wilson adds. There is no way to accurately measure what an MBA degree adds to a person's earning potential or the effects it has on his or her ability to advance into upper management. However, it is widely accepted that an MBA is a must-have for industries such as consulting and that in a competitive market it can give you a leg up."An MBA is great, but it's no substitute for real world experience," says Portland-based human resources expert Lori Kocon. "While it certainly won't hurt your chances for getting hired or for advancement, an MBA alone - even from Harvard - doesn't open doors the way it once did. "Whether an MBA would pay off for you depends on a lot of factors including the industry, company and job you are targeting, as well as how artfully you apply what you learn. It can definitely give you an edge, but you need to go into it with realistic expectations and realize that in the end, an MBA is worth what you make of it."1.What is Jeffrey Pfeffer’s opinion about MBA programs? Does he think having an MBA is close related to success?(3分)2.Can MBA substitute for work experience? Why? Find the answer first in the passage and then think it over on your own（4分）3.After reading the whole passage, what is your own attitude towards MBA? (3分)五、翻译Translate the following sentences into Chinese（每题5分，共30分）1、The bank had doubled profits in the past year via a string of successful mergers, but on Apr. 21 it reported that its securities portfolio had unrealized losses of nearly $131 million.2、Many underestimate the cost of local staff. Chinese graduates often have an inflated view of their own, complain some foreign managers. Multinationals are also competing for talent with China’s domestic companies, which need to improve the quality of their people as their markets open to foreign rivals.3、Alternatively, advertisers can choose to use “spokescharacters”. Owens-Corning has used the Pink Panther for nearly 20 years to endorse its insulation products, and Metropolitan Life has used the Peanuts gang to promote its insurance policies. Another way advertisers protect themselves is by using deceased celebrities. Through the wonders of technology, television viewers see screen legends John Wayne pitching Coors beer and Fred Astaire dancing with a Dirt Devil vacuum cleaner.4、A fairly obvious cultural divide that has been much studied is the one between, on the one hand, the countries of North America and north-west Europe, where management is largely based on analysis, rationality, logic and systems, and, on the other, the Latin cultures of southern Europe and South America, where personal relations, intuition, emotion and sensitivity are of much greater importance.5、Game theory has been used by economists to study the interaction of oligopolies, on-management disputes; countries trade policies, international environmental agreements, reputations, and a host of other situations.6、Slowly but surely, consumers are leaving malls to shop on-line, often in their pajamas at 11 PM. And anyone who doubts the potential power of the e-commerce juggernaut hasn’t grasped the advantage for both consumers and businesses.。
剑桥BEC商务英语考试高级阅读真题
剑桥BEC商务英语考试高级阅读真题为了让大家更好的预备商务英语BEC考试，我带大家整理一下剑桥BEC商务英语考试(高级)阅读真题,下面我就和大家共享，来观赏一下吧。
剑桥BEC商务英语考试(高级)阅读真题一· Look at the sentences below and at five passages taken from a book about famous management thinkers on the opposite page.· Which passage does each sentence refer to?· For each sentence 1 - 8, mark one letter A1 B, C, D or E on your Answer Sheet.· You will need to use some of these letters more than once.Example:He has developed his own company to promote his work.0 A B C D E1 Others in his field think very highly of him.2 His ideas have spread beyond the business world.3 He felt that people should be able to enjoy their work.4 His ideas are more complex than they seem.5 He did a variety of interesting things before writing his books.6 His most successful book was written with a colleague.7 He is particularly skilled at forecasting important developments.8 Contact with the military was an early influence on his thinking.A John AdairAdair is the pioneering British thinker in the theory of leadership. He was the first person in the UK to hold a professorship in Business Leadership and has published a series of influential books on the subject.Despite his quiet appearance, Adair has had a colourful life, serving in a Bedouin regiment and working on an Arctic fishing boat! His initial interest in leadership came from his army experience and he used to lecture at the highly prestigious academy where British army offices are trained. He now works as an international consultant.剑桥BEC商务英语考试(高级)阅读真题二· Read the following article on recruiting and managing staff and the questions on the opposite page.· Each question has four suggested answers or ways of finishing the sentence, A, B, C and D.· Mark one letter A, B, C or D on your Answer Sheet, for the answer you choose.As a manager in the service industry sector, Ive looked at hundreds of CVs in my time. They are not necessarily the bland documents some bosses might think they are! They are full of little pointers towards individuals personalities and suitability for the job. The first thing Ialways look at is an applicant s employment record. I check for continuity and stability. If somebody has a long list of previous jobs, all of varying length, alarm bells start ringing. Rather than an irregular route from job to job, what I hope to see is stable career progression. What does their career path look like - is it all steps forward, or are there a lot of sideways moves? And I am always pleased to find a family person with children, because in my experience they tend to be responsible and reliable.I never rely on CVs alone. We get applicants to fill in one of our own application forms. We ask why theyve applied, what their aspirations and personal goals are, and also about their interests and hobbies and any clubs they belong to. That gives you a useful insight into their personality and lifestyle. The application form also enables us to test how much people have actually been progressing in their careers, because we ask for details of the salaries they have received for each job.It s always worth looking at CVs and designing application forms with great care. Taking on employees might be rewarding, but it is also a big investment for any business. Mistakes in choosing staff can cost companies dear, so it makes sense to spend time ensuring you get the right person.In the service sector, one of the aims of companies is to maintain and improve customer service, and this is achieved partly through low staff turnover. You need to take on people who understand that, and will want to stay. That s why, when youve taken staff on, the next thing is getting the best out of them.My management style comes from the days when I took over my first business, an ailing road haulage firm which I was certain I could turn into a profitable company. The first thing is to treat others as you d like to be treated yourself. As soon as I took over the business, I talked to everybody individually, and looked for ways to make sure their particular skills benefited the company.I didnt have much experience then of managing people, but above all I always tried to be fair and honest with everyone. As a result, I think the staff knew that and accepted my decisions, even if they didnt agree with them all. Also, bosses must be able to communicate. You also need to create team spirit, and build on the strength of the team. I explained my plans for the company to all the staff, and let them all know what I needed from them. The lorry drivers responded brilliantly, and were the key to turning the business round. They understood that we had to develop a professional reputation, and from then on the days of poor quality deliveries were over.Lastly, I am a great believer in profit-sharing. It takes a team to make a company work, so profits should be shared by all. Job satisfaction is important, but it doesnt pay the rent. Shared profit and bonuses help to strengthen team spirit by giving everyone a common goal that they work towards together.剑桥BEC商务英语考试(高级)阅读真题三· Read the article below about meetings.中华考试网(.Examw。
商务英语阅读理解试题
商务英语阅读理解试题Part I: Passage ReadingDear all,I hope this email finds you well. As part of our ongoing professional development program, I have prepared a series of business English reading comprehension exercises for you. Please find the questions related to the passage below.Passage 1:Companies nowadays are increasingly looking for employees with strong business English skills. The ability to understand and communicate effectively in English is crucial in the globalized business environment.One of the main reasons why companies value business English skills is the need to connect and collaborate with international partners. English has become the lingua franca of business, enabling communication across borders and cultures. By having employees who are proficient in English, companies can facilitate negotiations, build relationships, and expand their international reach.Moreover, business English proficiency enhances an individual's chances of career advancement. Many senior positions require candidates to have excellent communication skills in English to interact with clients and stakeholders from different countries. Being able to present ideas clearly and confidently in English is often a key factor for promotion and professional growth.Furthermore, business English proficiency is essential for accessing a wide range of business resources and information. With English fluency, employees can conduct research, read industry reports, and keep up-to-date with the latest developments in their field. By understanding English-language publications and participating in discussions, individuals can gain valuable insights and stay competitive in today's fast-paced business world.In conclusion, mastering business English is crucial for both individuals and companies. It opens doors to international opportunities, enhances career prospects, and enables access to valuable resources. Investing in business English training can yield long-term benefits and contribute to overall business success.Questions:1. Why do companies value business English skills?2. How does business English proficiency benefit an individual's career?3. What advantages does business English proficiency bring in terms of accessing information and resources?Part II: Short Answer Questions1. What are the main reasons companies value employees with business English skills?2. How can business English proficiency contribute to an individual's career advancement?3. Explain the benefits of business English proficiency in terms of accessing information and resources.Please take your time to read the passage and answer the questions. Once completed, kindly submit your answers by replying to this email. The deadline for submission is Friday, 15th October.Good luck!Best regards,[Your Name]Note: The format used in this article is an email format, commonly used in professional settings for communication and sharing information.。
商务英语BEC高级阅读真题及答案
PART ONEQuestions 1 - 8·Look at the sentences below and at five passages taken from a book about famousmanagement thinkers on the opposite page.·Which passage does each sentence refer to?·For each sentence 1 - 8, mark one letter A1 B, C, D or E on your Answer Sheet.·You will need to use some of these letters more than once.Example:0ABCDE1 Others in his field think very highly of him.2 His ideas have spread beyond the business world.3 He felt that people should be able to enjoy their work.4 His ideas are more complex than they seem.5 He did a variety of interesting things before writing his books.6 His most successful book was written with a colleague.7 He is particularly skilled at forecasting important developments.8 Contact with the military was an early influence on his thinking.A John AdairAdair is the pioneering British thinker in the theory of leadership. He was the first person in the UK to hold a professorship in Business Leadership and has published a series of influential books on the subject.Despite his quiet appearance, Adair has had a colourful life, serving in aBedouin regiment and working on an Arctic fishing boat! His initial interest inleadership came from his army experience and he used to lecture at the highlyprestigious academy where British army offices are trained. He now works asan international consultant.B Edward de BonoDe Bono is unusual among major gurus for two reasons: firstly, he was bornnot in one of the great industrial nations but on the tiny island of Malta. Secondly,his ideas have reached a wider audience than just managers, so that hisbooks have become essential rending in many different disciplines.Most of de Bono s work has been concerned with the way human beings can train themselves to think more creatively. This apparently simple idea has resulted in37 books and a highly successful career as a lecturer and consultant.management as a serious area of study. Certainly, his fellow management thinkersconsider him one of the founding fathers of the discipline, and his books and articles are quoted more than those of any other management writer.His first book was published as far back as 1939, yet he is still writing and teaching. His greatest distinction has been his ability to predict coming trendsin business and economics. As a result, his ideas are treated with the greatestrespect and interest.D Frederick HerzbergAlthough relatively few contemporary management students will have read hisbooks, Herzberg s nameis instantly recognisable to anyone who has studied industrial organisations. This is because the American psychologist was responsible forintroducing the concept of motivation into management thinking.As a young man, Herzberg became deeply interested in mental illness and the human need for mental and emotional satisfaction.This led him to criticise the approach of many companies to job design, and to argue for the need for job enrichment tostimulate employees efforts.E Tom PetersThe American s reputation was created in the I 980s by the spectacular successof one book, In Search of Excellence,co-written with Robert Waterman. The two were working together as management consultants and no-one expected their first(and only) book to end up selling 5 million copies worldwide!Although his ideas have been criticised, Peters popularity as a speaker andwriter has continued to grow. So much so that Peters has created his own businessto market books, videos and consultancy based on his work.PART TWOQuestions 9 - 14·Read this text from an article about health clubs.·Choose the best sentence from the opposite page to fill ineach of the gaps.·For each gap 9 - 14, mark one letter A - H on your Answer Sheet.·Do not use any letter more than once.·There is an example at the beginning (0).Travel stress brings boom to health clubsA rapid growth in business travel has provided a lucrative spin-offfor British health clubs as companies try to prevent hard-workingexecutives from suffering travel-related stress.Health clubs are fully booked throughout the coming months all around the country and many are planning to expand their facilities.0 H According to Gillie Turner, group marketing manager for the Champneysgroup of health clubs,during the last recession executives lost manyof their extra benefits as companies cut back. . 9 She says that large companies also seem to have decided that it is no good sending someoneto a country like Spain as a reward for doing a good job, because theywill simply eat too much and flop onto a beach. . 10Champneys,the companyacknowledged as the market leader in this field, is now planning to introduce a special "Profiting from Stress" course,which will run over three days. . 11 Jonathon Stapleton,general managerof Champneys, says that modern corporate life being what it is, mostbusiness travellers find that they are having to do the work which - even a yearago - was done by two. 12To meet this new demand, other health clubs are also thinking ofintroducing similar schemes. Clare Brandish, the sales and marketingdirector of another health club, has noticed a marked change in theclientele at her club. . 13Businesses of all kinds are anxious to reduce absenteeism.. 14 Much of the problem is caused by long periods away from home, irregular hours, business entertaining and jet lag.According to the Guild of Business Travel Agents, sales ofbusiness-class airline tickets have risen by 12%in the past year,hotel bookings have gone up by 36%and car hire has risen by 24%. Dave Reynolds, the GBTA chief executive, says that the trouble is that the same numberof people are being asked to travel more often. He comments that it isnowonder they need to take a break in a health club.A It has been calculated that about 40million working days are losteach year in Britain because of stress, ten times as many as are lost 10industrial disputes.B This has involved a considerable rise in the number of businessbookings, whereas previously most clients came as private individuals.C Now they are being restored, as industry realises that the healthof its executives is vital.D But who will benefit most from these developments?E Because of the pressures this imposes, many companies have nowdecided that it is worthwhile paying for their senior executives to take a proper break and get advice on how to combat stress.F Executives taking part in it will be given massages and healthtreatments, workouts and a range of talks on how to deal with stress,especially when travelling.G So what s the reason for this now trend?PART THREEQuestions 15 - 20·Read the following article on recruiting and managing staffand the questions on the opposite page.·Each question has four suggested answers or ways of finishing the sentence, A, B, C and D.·Mark one letter A, B, C or D on your Answer Sheet, for the answeryou choose.As a manager in the service industry sector,I've looked at hundredsof CVsin my time.They are not necessarily the bland documents somebosses might think they are! They are full of little pointers towards individuals personalities and suitability for the job. The first thing I always look at is an applicant s employment record. I check for continuity andstability. If somebody has a long list of previous jobs, all of varyinglength, alarm bells start ringing. Rather than an irregular route fromjob to job, what I hope to see is stable career progression. What doestheir career path look like- is it all steps forward,or are there a lot of sideways moves? And I am always pleased to find a family person withchildren, because in my experience they tend to be responsible andreliable.I never rely on CVs alone. We get applicants to fill in one of ourown application forms.Weask why they've applied,what their aspirations and personal goals are, and also about their interests and hobbies andany clubs they belong to. That gives you a useful insight into theirpersonality and lifestyle. The application form also enables us to testhow much people have actually been progressing in their careers,because we ask for details of the salaries they have received for each job.It s always worth looking at CVs and designing application forms with great care. Taking on employees might be rewarding, but it is also a biginvestment for any business.Mistakes in choosing staff can cost companies dear, so it makes sense to spend time ensuring you get the right person.In the service sector, one of the aims of companies is to maintainand improve customer service, and this is achieved partly through lowstaff turnover. You need to take on people who understand that, and will want to stay. That s why, when you've taken staff on, the next thing isgetting the best out of them.My management style comes from the days when I took over my firstbusiness, an ailing road haulage firm which I was certain I could turninto a profitable company. The first thing is to treat others as you dlike to be treated yourself.As soon as I took over the business,I talked to everybody individually, and looked for ways to make sure theirparticular skills benefited the company.I didn't have much experience then of managing people,but above all I always tried to be fair and honest with everyone. As a result, I thinkthe staff knew that and accepted my decisions, even if they didn't agreewith them all. Also, bosses must be able to communicate. You also needto create team spirit,and build on the strength of the team. I explained my plans for the company to all the staff, and let them all know what Ineeded from them. The lorry drivers responded brilliantly, and were thekey to turning the business round. They understood that we had to develop a professional reputation, and from then on the days of poor qualitydeliveries were over.Lastly, I am a great believer in profit-sharing. It takes a team tomake a company work, so profits should be shared by all.Job satisfactionis important,but it doesn't pay the rent.Shared profit and bonuses help to strengthen team spirit by giving everyone a commongoal that they work towards together.15 What fact does the writer hope to learn from applicants CVs?A that they have experience of many different jobsB that their careers have developed steadilyC the opinion their employers had of themD whether they are married or single16 The writer says the application form is useful because itA reveals something of the applicant s character.B gives information about the applicant s family.C explains what skills the applicant has for the job.D shows how much the applicant wants to earn.17 According to the writer, why are CVs and application forms soimportant?A Interviewing people is an expensive process.B They indicate whether applicants really want the job.C They indicate whether applicants are efficient or not.D Employing the wrong people can be disastrous.18 One reason why the writer was successful in her first business was thatA she was used to dealing with people.B she was open with the staff.C the business was already doing well when she started.D the staff agreed with all her decisions.19 The writer believes profit-sharing is a good ideabecause A it encourages a competitive spirit.B everyone earns the same salary.C everyone shares the same aim.D it creates job satisfaction.20 Which would make the best title for this text?A Profit-sharing as motivationB How I turned a business roundC People - the key to business successD The importance of a well-presented CV PART FOURQuestions 21 - 30·Read the a rticle below about a method of learning languages forbusiness people.·Choose the best word from the opposite page to fill each gap.·For each question21 - 30 mark one letter A, B, C or D on your Answer Sheet.·There is an example at the beginni ng (0).Language learning for the busy executiveIf you've ever been told by your boss to improve your knowledge ofa foreign language you'll know that??(0) ??doesn't come quickly.It generally takes years to learn another language well andconstant??(21) ??to maintain the high standards required forfrequent business use. Whether you study in a class,with audiocassettes, computers or on your??(22) ?? sooner or??(23) ??every language course finishes and you must decide what to do next if you need a foreign language for your career.Business Audio Magazines is a new product designed to help youcontinue language study in a way that fits easily into your busy schedule. Each audiocassette??(24) ??of an hour-long programme packed with business news, features and interviews in the language of your choice.These cassettes won t teach you how to order meals or ask for directions.It is ??(25) ?? that you can do that already. Instead, by giving youan opportunity to hear the language as it s really spoken, they help youto ??(26) ??your vocabulary and improve your ability to use reallanguage relating to, for example, that all-important marketing trip.The great advantage of using audio magazines is that they ??(27) ?? you to perfect your language skills in ways that suit your lifestyle.For example,you can select a topic and listen in your car or hotel when away on business. No other business course is as??(28) ??And the unique radio-magazine format is as instructive as it is entertaining.In addition to the audiocassette,this package includes a transcript with a businessglossary and a study??(29) ?? The components are structured so that intermediate and advanced students may use them separately ortogether ?? (30) ??on their ability.Example: A B C D20A gain B result C success D outcome21A exercise B performance C practice D operation22A self B individual C personal D own23A after B then C later D quicker24A consists B includes C contains D involves25A insisted B acquired C asserted D assumed26A prolong B extend C spread D lift27A allow B let C support D offer28 A adjustable B flexible C convertible D variable29 A addition B supplement C extra D manuscript30 A according B depending C relating Dbasing Questions 31 - 40·Read the article below about meetings.·For each question31 - 40 write one word in CAPITALLETTERSon your Answer Sheet.How to make more of meetingsYou should know what ends you want to achieve in a meeting before itstarts and prepare for it(0) ??reading any papers circulated beforehand, and carefully thinking about (31)??you want to say. This may soundrather boring, but solid preparation is the key to successful meetings:A great (32)??of time and energy can be wasted through simple lack of planning.The most important issues are not always given the most time in thegeneral running of meetings.People are often unwilling(33) ??discuss important budgetary matters because they do not fully understand them,but (34)??becomes an expert when it comes to discussing the colour of the new curtains,or what type of coffee to buy The discussion of (35) ?? trivial matters as these,therefore,should be saved until the end of the meeting.During the meeting it is essential to stick to the agenda so (36)??to avoid the common problem of repetition. At the same time you (37)??to be sensitive to other people s ideas and feelings, and never lose yourtemper. Be prepared to accept (38)??implement a suggestion that iscontrary to (39)??own ideas if it is an improvement on them; suchhonesty and flexibility are signs of good leadership and earn respect.Finally,remember that when a decision is madeit is important to act (40) ??it and to honour all the commitments you have madein the meeting.PART SIXQuestions 41 - 50·In most lines of the following text, there is one unnecessary word. It is either grammatically incorrect or does not fit in with the senseof the text.·For each numbered line41 - 50, find the unnecessary word and then write the word in CAPITAL LETTERS on your Answer Sheet. Some linesare correct. If a line is correct, write CORRECT on your Answer Sheet. The exercise begins with two examples (0) and (00).Customer care0 Apart from ensuring that an efficient electricity supply for our00 customers, NatElectric provides an invaluable servicein other areas41 as well. While our Customer Helpline (charged at local rates) isthe42 first point of contact with when you want to make an enquiry and43 we receive a huge number of calls from customers - on44 average, there are 50 000 calls a one week. Available 24 hours45 a day, seven days a week, 365 days a year,our Helpline on advisors46 aim at to answer 95 per cent of all calls within 15 seconds. There47 are more than 200 advisors, working in around the clock to48 provide for this service, backed by a further 80 support staff49 who do handle any necessary paperwork. Although our target50 is to reply to letters within 10 working days, NatElectricregularly responds withinthree to four days, and we are especially proud ofthe standards achieved by ourcustomer relations team.。
商务英语阅读考试题及答案
商务英语阅读考试题及答案一、阅读理解（共40分，每题10分）阅读下列商务英语短文，然后根据短文内容回答后面的问题。
短文一：In the rapidly evolving business world, effective communication is crucial for success. Companies are increasingly relying on cross-cultural communication to expand their global reach. The ability to understand and adapt to different cultural nuances is a key skill for international business professionals.1. What is the main idea of the passage?2. Why is effective communication important in the business world?3. What does the passage suggest about the role of cross-cultural communication in business?短文二：The rise of e-commerce has transformed the way businesses operate. Online platforms have made it possible for small businesses to compete with larger companies by reaching a wider customer base. Social media marketing and search engine optimization are two strategies that have become essentialfor businesses to increase their online visibility.1. What is the main topic discussed in this passage?2. How has e-commerce changed the business landscape?3. What are two strategies mentioned in the passage that are important for businesses to increase their online visibility?短文三：Sustainability is becoming a significant factor in business decisions. Companies are recognizing the importance of reducing their environmental footprint and adoptingsustainable practices. This includes the use of renewable energy, waste reduction, and responsible sourcing of materials. Consumers are also becoming more aware and are demanding products that align with their values.1. What is the main focus of the passage?2. Why are companies adopting sustainable practices?3. What are some of the sustainable practices mentioned inthe passage?二、词汇理解（共20分，每题5分）根据短文内容，选择最合适的词汇填空。
商务英语阅读习题及答案一.doc
商务英语阅读习题及答案⼀.docII) Match each one on the left with its correct meaning on the right1. motivation2. pursue3. mark up4. procurement5. intangible6. cargoroyalty商务英语阅读习题（⼀）I) Comprehension1. What is international trade?2. What are the major motivations for private firm to operate international business?3. What measures do most companies usually adopt to avoid wild swings in the sales and profits?4. Pleas give the four major modes chosen by most companies when entering into international trade.5. Could you find any difference between Direct Investment and Portfolio Investment? If you can, please tell the main reasons.6. What is MNE? What are its synonyms?7. What limits a firm's sales?A. tomake continual efforts to gain sth. B. the action of obtaining, esp. by efforts of carefulattention. C. which by is its nature can not be known by senses, not clear and certain, not real. D. the goods (freight) carried by a ship, plane or vehicle.E. the amount by which a price is raised.F. profit, interest-G. the net value of assets or interest, invest.8. equity 股本，资产净值 H. not needing other things or people, taking decisions alone.9. yield I. a share of the profits.10. independent J. need or purpose.2. A3.E4.B5. C6.D7.18.G9.F 10.HHI) Fill in the blanks with the words or expressions given below and if necessary, put the word in the right form.A. orientationB. diversifyC. seek outD. differentiate...fromE. take advantage ofF. undergoG. bring aboutH. correspond L abandon J. amount to K. Come after L. approach1. That factory is trying to B its products to sell in different markets.2. A successful businessman is always skilled in E every possible opportunity.3. Reforming and opening to the world has G great changes in our lives.4. Can you D this kind of operating the others?5. Private firm going in for international business have a profit A6. He I his company and family and went away with all the money.7. The L of winter brings cold weather.8. The manager's words J a refusal to the proposal./doc/045460db492fb4daa58da0116c175f0e7dd11956.html pany is always C the best way to gain more while cost less.10.The city has F many changes during the last ten years.11.Direct investment usually K a firm has experience in exporting or importing.12.There goods don't H to the list of these I ordered.IV)Translate the following terms and phrases into Chinese;1.purchasing power lO.recovery2.sales potentials 11, recession3.mark-up 13. portfolio investment4.domestic markets 12. tangible goods5.finished goods 13. visible exports and imports6.profit margin 14. revenue and expenditure7.market share 15- excess capacity8.trade discrimination9.business cycles 16. licencing agreementsV)Translate the following sentences into Chinese;If the exporting market price exceeds the one at the importing country, a dumping margin exists on that particular sale. Then Under Article VI of GATT( General Agreement on Tariffs and Trade) 1994, and the Anti-Dumping Agreement, WTO Members can impose anti-dumping measures, if, after investigation in accordance with the Agreement, a determination is made (a) that dumping is occurring, (b) that the domestic industry producing the like product in the importing country is suffering material injury, and (c) that there is a causal link between the two. Typically anti-dumping action means charging extra import duty on the particular product from the particular exporting country in order to bring its price closer to the “normal value" or to remove the injury to domestic industry in the importing country.VI)Translate the following sentences into English;1.国际贸易有助于所有的国家促进经济的发展。
初级剑桥商务英语阅读理解试题
初级剑桥商务英语阅读理解试题初级商务英语阅读理解试题(1)The Scientific Approach to RecruitmentWhen it (0) to selecting candidates through interview, moreoften than not the decision is made within the first five minutesof a meeting.Yet employers like to (21) themselves that they arebeing exceptionally thorough in their selection processes. Intod ay’s competitive market place, the (22) of staff in manyorganizations is fundamental to the company’s success and, asa result , recruiters use all means at their disposal to (23) the best in the field.One method in particular that has (24) in popularity is testing , either psychometric testing,which attempts to define psychological characteristics , or ability￡aptitude testing (25) anorganization with an extra way of establishing a candidate’s suitability for a role. It (26) companiesto add value by identifying key elements of a position and then testing candidates to ascertain theirability against those identified elements.The employment of psychometric or ability testing as one (27) of the recruitment processmay have some merit, but in reality there is no real (28), scientific or otherwise, of the potentialfuture performance of anyindividual. The answer to this problem is experience in interviewtechniques and strong definition of the elements of each position to be (29) as the wholerecruitment process is based on few real certainties, the instinctive decisions that many employersmake, based on a CT and the first five minutes of a meeting, are probably no less valid than anyother tool employed in the (30) of recruitment.21.A suggest B convince C advise D believe22.A worth B credit C quality D distinction23.A secure B relies C attain D achieve24.A lifted B enlarged C expanded D risen25.A provides B offers C contributes D gives26.A lets B enables C agrees D admits27. A portion B member C share D component28. A extent B size C amount D measure29.A occupied B met C filled D appointed30 A business B topic C point D affair参考答案及解析《The scientific approach to recruitment》，招人的科学方法。
商务英语(BEC)考试高级阅读真题及答案.doc
商务英语(BEC)考试高级阅读真题及答案题nPART ONEQuestions 1-8Look at the statements below and at the five reports about companies onX the opposite page from an article giving advice to self-employed consultants about negotiating fees for their services・Which book (A, B, C, D or E) dose each statement 1 - 8 refer to ?XFor each statement ! - 8, make one letter (A, B, C, D or E) on your Answer九Sheet .You wi11 need to use some of these letters more than once •入Example :0 Lack of self-confidence wil1 put you at a disadvantage in a negotiation .0 A B C D E1.This company has been involved in diversifying its business activities・2.Al though this company is doing wel1, it has a number of internal difficulties to deal with3.This company has reduced the profits it makes on individual items4.One statistic is a less accurate guide to this company" s performanee than another5.The conditions which have helped this company are likely to be less favourable in the future6.This company" s share price has been extremely volatile over the last twelve months7.This company is likely to be the subject of a takeover bid in the near future8.This company" s performance exemplifies a widely held beliefAChemi cal CompanyMasterson" s interim pre-tax profits growth of 20% was somewhat inflated as a result of the income received from the disposal of several of the company" s subsidiaries. The underlying 8% rise in operatingprofits is a more realistic gauge of the company" s true progress. However, Masterson" s impending merger with Bentley and Knight and its appointment of a new chief executive should mean that the company wi 11 be able to sustain growth for the foreseeable fut5ure. The share price has varied little during the course of the year and now stands at £ 6. 75BHotel GroupDuring the past year the Bowden Hotel Group has acquired 77 new properties, thus doubling in size . last week the group repor ted pre-tax prof i ts of £ 88 mi 11 ion in the firs t si x mon ths of the year, ahead of expectations and helped by a strong performance from its London-based hotels and newly expanded US business. However. There is still some way to go. Integration of the new acquisitions is still not complete and, while the share price has risen recently, major problems with integration have yet to be solved.ctopsage, comThis time last year a share in Usertech was worth just over £ 1. six mon ths ago it was worth £ 40. today it is priced at under £ 8 . if proof were need, here is an 订lustration of how much of a lottery the technology market can be. But some technology companics are fighting back and Usertech is one of them . What has renewed excitement in the company is the opening of its new American offices in Dallas and its ambitious plans to expand its user base in both North and Latin America.DBui Iding CompanyRenton' s share price has risen gradual 1 y over the past year from £2.4 to £ 3. 8 • The company has been successful in choosing prime location for its buildings and has benefited from the buoyant demand for housing・ Whilst this demand is expected to s 1 ow down somewhat during the next year, investors are encouraged by the company" s decision to move into building supermarkets. Work has already begun on two sites in London, and the company is expected to sign a contract within the next month for buiIding four large supermarkets in Scotland.Pottery ManufactuterMil ton Dishes has bee n through a shake-up over the past year ・ The group, which has bee n cutting marg ins and improvi ng marketing, may post a smal 1 prof i t t his year. The many members of the Mi 1ton family, who betwee n them own 58 per cent of the bus in css, have been watch ing the share price rise steadily and several are looking to sei 1. Trade rival Ruskin has bought up just over 17 percent of the shares and could well be spurred into further action by the signs of a recovery at the firm・[NextPage]答案：1D2B3E4A5D6C7E8C这种类型的题不过是一个句子换-•种说法，关键是看对每一•段话的理解。
BEC中级商务英语阅读练习试题及答案解析
BEC中级商务英语阅读练习试题及答案解析Fighting FitFine Fitness, the health and fitness club operator, announced an impressive set of results yesterday: (19) a38-per-cent jump in annual pre-tax profits, the pany claimed that it had (20) none of the problems (21) last week by its rival, Top Fit .Aording to Samantha Collier,the chief executive, Fine Fitness (22) strong and is on (23) to reach its target of 100 clubs within three years, its strategy unaffected by the apparent (24) down of the economy.The pany opened 12 new clubs in the past year; (25) its total to 51. They have (26) to be highly suessful, with people joining in large numbers, especially in the 25-to-40 age range. Even the more (27) clubs are still seeing sales growth, along with rising retention (28) of more than 70 per cent. This can be seen as clear (29) of the appeal of Fine Fitness.Ms Collier admitted that as there were (30) too many panies peting with one another; there would almostcertainly be (31) in the health-and-fitness-club sector of the market She predicted that, within a relatively short time, there might be only about three major panies still in (32).However, she declined to say which these were likely to be.Profits rose by ￡6.3 million, although there was a fall in gross margins from 31 per cent to 28.6 per cent because of higher insurance premiums, extra management costs and start-up expenses for the pany’s new (33) in Spain.19 A Stating B Reporting C Remarking D Informing20 A taken B felt C experienced D caught21 A released B issued C opened D revealed22 A stays B remains C maintains D keeps23 A track B direction C way D line24 A falling B breaking C cutting D slowing25 A bringing B putting C getting D mounting26 A shown B resulted C proved D demonstrated27 A installed B formed C established D confirmed28 A rates B standards C proportions D volumes29 A witness B sign C display D evidence30 A purely B merely C simply D barely31 A union B consolidation C alliance D bination32 A trade B office C merce D business33 A trial B venture C proposal D speculation文章介绍了一个经营安康俱乐部的公司的情况，依旧是形势喜人。
(完整版)0商务英语阅读练习(答案)_共14页
Business English Reading Comprehension Passage OneThe relationship between the home and market economies had gone through two distinct stages. Early industrialization began the process of transferring some production processes (e. g. cloth-making, sewing and canning foods) from the home to the marketplace. Although the home economy could still produce these goods, the processes were laborious and the market economy was usually more efficient. Soon the more important second stage was evident --the marketplace began producing goods and services that had never been produced by the home economy, and the home economy was unable to produce them (e. g. electricity and electrical appliances, the automobile, advanced education, sophisticated medical care). In the second stage, the question of whether the home economy was less efficient in producing these new goods and services was irrelevant; if the family were to enjoy these fruits of industrialization, they would have to be obtained in the marketplace. The traditional ways of taking care of these needs in the home such as in nursing the sick, became unacceptable (and, in most serious cases, probably less successful). Just as the appearance of the automobile made the use of the horse drawn carriage illegal and then impractical, and the appearance of television changed the radio from a source of entertainment to a source of background music, so most of the fruits of economic growth did not increase the options available to the home economy to either produce the goods or services or purchase them in the market. Growth brought with it increased variety in consumer goods, but not increased flexibility for the home economy in obtaining these goods and services. Instead, economic growth brought with it increased consumer reliance on the marketplace. In order to consume these new goods and services, the family had to enter the marketplace as wage earners and consumers. The neoclassical(新古典主义的) model that views the family as deciding whether to produce goods and services directly or to purchase them in the marketplace is basically a model of the first stage. It cannot accurately be applied to the second (and current) stage.1. The reason why many production processes were taken over by the marketplace was that______.A.it was a necessary step in the process of industrializationB.they depended on electricity available only to the market economyC.it was troublesome to produce such goods in the homeD.the marketplace was more efficient with respect to these processes2. It can be seen from the passage that in the second stage ______.A.some traditional goods and services were not successful when provided by the homeeconomyB.the market economy provided new goods and services never produced by the homeeconomyC.producing traditional foods at home became socially never produced by the homeeconomyD.whether new goods and services were produced by the home economy became irrelevant3. During the second stage, if the family wanted to consume new goods and services, they had to enter the marketplace ______.A.as wage earnersB.both as manufacturers and consumersC.both as workers and purchasersD.as customers4.Economic growth did not make it more flexible for the home economy to obtain the newgoods and services because ______.A.the family was not efficient in productionB.it was illegal for the home economy to produce themC.it could not supply them by itselfD.the market for these goods and services was limited5. The neoclassical model is basically a model of the first stage, because at this stage ______.A.The family could rely either on the home economy or the marketplace for the neededgoods and services.B.many production processes were being transferred to the marketplaceC.consumers relied more and more on the market economyD.the family could decide how to transfer production processes to the marketplacePassage TwoAs is known to all, the organization and management of wages and salaries are very complicated. Generally speaking, the Account Department is responsible for calculations of pay, while the Personnel Department is interested in discussions with the employees about pay.If a firm wants to adopt a new wage and salary structure, it is essential that the firm should decide on a method of job evaluation and ways of measuring the performance of its employees. In order to be successful, that new pay structure will need agreement between Trade Unions and employers.In job evaluation, all of the requirements of each job are defined in a detailed job description. Each of those requirements is given a value, generally in “points”, which are added together to give a total value for the job. For middle and higher management, a special method is used to evaluate managers on their knowledge of the job, their responsibility, and their ability to solve problems. Because of the difficulty in measuring management work, however, job grades for managers are often decided without reference to an evaluation system based on points.In attempting to design a pay system, the Personnel Department should compare the value of each job with those in the job market. It should also consider economic factors such as the cost of living and the labor supply.It is necessary that payment for a job should vary with any distinctions in the way that job is performed. Where it is simple to measure the work done, as in the work done with the hands, monetary encouragement schemes are often chosen; for indirect workers, where measurement is difficult, methods of additional payments are employed.6. If a company wants its new pay structure to be successful, it is necessary to _______.A. give the workers extra pay to encourage themB. share the same opinion between the Trade Union and the employersC. consult some problems associated with payD. adopt a special way to evaluate the performance of its employees7. The methods of additional payments are adopted for indirect workers because __________.A. they don't have a higher payB. the firm hasn't enough fundC. the measurement of their work is very difficultD. their work is less important than that of other workers8. What should a firm consider in designing a new pay system?A. The value of each job alone.B. The method of calculating the pay.C. The requirements of each job.D. The labor supply and the cost of living.9. It can be inferred from the passage that _______.A. only the Accounts Department is involved in the management of salariesB. different job performances should be given different paymentsC. an evaluation system based on points is usually used to measure management workD. evaluating management work makes no difference from other work10. The main purpose of this passage is to _______.A. explain how the performance of a job can be measured in pointsB. describe the responsibilities of various departmentsC. tell readers how a firm can succeed in adopting a new pay systemD. tell readers how difficult the management work isPassage ThreeSelling skills can be very useful to you in your personal life. For example, have you ever wanted to use someone else's car? You had to use selling skills to persuade the owner to let you use it. When you apply for a job, you should really be trying to persuade the employer that you will be good employee. If you run for an elected office in an organization, you are really trying to sell yourself to others. You are trying to convince people that you have good ideas and will provide the type of leadership needed by that organization. Selling involves persuading others to accept your ideas or your advice.Selling skills are also important in most jobs. Business managers want to hire people who are creative, who work well with others, and who contribute to the success of their business. In the world of business, selling is a very important function. Business owners use selling skills to gain acceptance from customers and employees about store policies and procedures. Successful salespeople use selling skills to assist customers in making wise buying decisions.What Is Selling?Selling involves the art of communicating effectively with people — simply explaining how a product or service will benefit the customer. Customers will not purchase a product or service until they are convinced that they will benefit from owning that product or service. The salesperson needs to explain, advise, and generally help the customer. In fact, his most important job is to assist the customer in making a wise buying decision. The word selling is defined as:1. assisting the customer, and2. helping the customer make a wise buying decision.Assisting the CustomerBusiness in America today is very competitive. In our free enterprise system, there are many businesses that sell similar products and services. For example, you can purchase a pair of jeans from a department store, a women’s or men's apparel shop, a specialty store, or a discount store. Because customers can purchase the same product or service from more than one business, it is important that businesses provide polite, friendly service to customers. If customers do not receive polite and capable help from salespeople at a business, they may decide to purchase from another business. Salespeople make sure they provide the help customers expect.Helping the Customer Make a Wise Buying DecisionThe most important responsibility of any salesperson is to help customers make wise buying decisions. Customers have made wise buying decisions when they receive benefits from the products or services they have purchased. These benefits are called buyer benefits. A buyer benefit is the gain or personal benefit customers receive from the products or services they purchase. The salesperson's job is to make sure his customers purchase the products or services which will most benefit them.The Importance of SellingSelling is important to our economy, to business, and to the American people. In order to understand its importance, you need to be familiar with some basic facts about each segment of the American economy.The economy of our country is divided into three phases: production, marketing, and consumption. Production refers to the physical creation of goods and services. Farming, mining, fishing, lumbering, and manufacturing make up the production phase of our economy. Thousands of goods and services are produced each year. These goods and services, however, do not sell themselves. After goods and services have been produced, they must be made available to consumers for purchase. Marketing is the process through which goods and services flow from the producer to the consumer. Wholesalers and retailers make up the marketing phase of our economy.Selling is the most important marketing function performed by retail and wholesale businesses. Wholesalers buy from producers and sell to retailers. Retailers buy from producers and wholesalers and sell to consumers. Consumers are the users of goods and services in our society. The process of using goods and services is called consumption.What contribution does selling make to our economy? The role of selling in our society is to identify and provide the goods and services that will satisfy the needs and wants of the consumer. Manufacturers, wholesalers, and retailers all depend on customers to purchase products and services. When a business's sales decline, the company usually reduces the number of its employees. The jobs of the many people who produce and provide goods and services, therefore, depend on successful salespeople. When customers purchase products and services, they help create employment in manufacturing, wholesaling, and retailing. Full employment in our country creates additional purchasing power for our consumers. Selling, therefore, assists in maintaining the high standard of living enjoyed in our country.What contribution does selling make to a business? The role of business in society is toprovide the types of products and services which consumers need and want. It is the job of the salesperson, as the business's representative, to satisfy the customers' needs and wants. Salespeople, and the manner in which they treat customers, can really determine the success or failure of most businesses.What contribution does selling make to the American consumer? Salespeople are often the only contact a customer has with a business. Salespeople represent the business to the customer. They should offer sincere, honest, friendly, and courteous service to customers. The salesperson's job is to make sure the customer benefits from purchasing a product or service. Salespeople can save customers time and money by providing product information, showing how a product or service will benefit the customer, and making sure customers purchase the products and services which will best meet their needs and wants.11.The main idea of the first paragraph is ________.A. the importance of selling skills in managing a companyB. the importance of selling skills in job-huntingC. the importance of selling skills in one’s personal lifeD. the importance of selling skills in borrowing12.Selling is defined in this article as _______________________________A. helping the customer, and helping him make a wise buying decisionB. getting customers to buy goodsC. getting customers to buy servicesD. Both B and C13.Business in America today is very competitive, because ___________.A. there are too many kinds of goods in the marketB. there are not many demanding customersC. there are too many similar kinds of goods or servicesD. there are too many businesses14.The three phases of the American economy are ____________________.A. manufacture, wholesale and retailB. production, sale and after-sale serviceC. production, marketing and consumptionD. production, consumption and service15.Which of the following is NOT true?A. Salespeople represent a business to the customer.B. Salespeople must offer satisfactory service to customers.C. Salespeople should help customers buy the products that will best benefit customers.D. The success or failure of salespeople has little to do with the success or failure of a business in most cases.Passage FourThe so-called Americanization phenomenon seems to be a consequence of the recent globalization in our world. If we find American products worldwide, it is also increasinglycommon to find Asian products in the United States.Going to any country in Asia nowadays, we are going to see a lot of the American icons (图标)everywhere. A few years ago when I was in Ho-Chi-Min City, formerly known as Saigon, I was completely astonished at the number of billboards advertising products from multinational companies, many of them American. It is unforgettable for me—the vision of the spectacular Coca-Cola billboard on a Ho-Chi-Min Street.Living in the United Slates now, I am discovering many Asian products in America, from food to movies. In one day in San Francisco, or Seattle, or Houston, we can buy Sisheido cosmetics from Japan at the Galleria Mall, have sushi(寿司) and sashimi(生鱼片) in one of the many Japanese restaurants in the city, go to the cinema and enjoy the beautiful American-Chinese movie Crouching Tiger, Hidden Dragon, and take home spring rolls from one of the many Chinese restaurants in town.I understand that a great many people would like to hold hack the globalization process in the world because they think they are losing their own culture, but it is very difficult to stop this process. We can only try to be critical and choose what is best for us to have or to buy.However, many people think that young people are not free to choose when they are constantly exposed to attractive advertisements that are specially made to capture the youth market. Peaceful protests could be arranged just to help people to think about the situation, but the tendency in our world is that we want globalization, but we don't want to lose our own culture.16. The Americanization phenomenon is more possible to be the result of ______.A. the influence of Americanization on the worldB. the influence of the West on the EastC. the globalization in the worldD. American products worldwide17. What was the author in the passage particularly impressed by?A. The wonderful American-Chinese movie.B. The delicious Japanese food in American cities.C. The high quality of Asian products.D. The fantastic advertisement for an American product.18.We can learn from the passage that one of the consequences of globalization that manypeople worry about is ______.A. the spread of culture from one country to anotherB. the destruction of cultural identitiesC. the prevalence of American cultureD. the resistance to globalization worldwide19. What attitude should we have towards the globalization process?A. Disapproving.B. Pessimistic.C. Critical.D. Indifferent.20. Young people today can't really choose what they should buy because they _______.A. are influenced by American cultureB. don't know what is suitable for themC. are critical about everything in the worldD. are faced with too many powerful advertisementsPassage FiveThe appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers appealed to people's desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers' money.Sometimes advertising is intentionally misleading. A few years ago a brand of bread was offered to dieters (节食者. with the message that there were fewer calories (热量单位,大卡) in every slice. It turned out that the bread was not dietetic (适合于节食的), but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.On the positive side, emotional appeals may respond to a consumer's real concerns. Consider fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as the message in the ads, they will benefit from the advertising.Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.21. Advertising can persuade the consumer to buy worthless products by ________.A. stressing their high qualityB. convincing him of their low priceC. maintaining a balance between quality and priceD. appealing to his buying motives22. The reason why the bread advertisement is misleading is that ________.A. thin slices of bread could contain more caloriesB. the loaf was cut into regular slicesC. the bread was not genuine breadD. the total number of calories in the loaf remained the same23. The passage tells us that _________.A. sometimes advertisements really sell what the consumer needsB. advertisements occasionally force consumers into buying things they don't needC. the buying motives of consumers are controlled by advertisementsD. fire insurance is seldom a worthwhile investment24. It can be inferred from the passage that a smart consumer should ________.A. think carefully about the benefits described in the advertisementsB. guard against the deceiving nature of advertisementsC. be familiar with various advertising strategiesD. avoid buying products that have strong emotional appeal25. The passage is mainly about _________.A. how to make a wise buying decisionB. ways to protect the interests of the consumerC. the positive and negative aspects of advertisingD. the function of advertisements in promoting salesPassage SixThe Supreme Court's recent decision allowing regional interstate banks has done away with one restriction in America's banking operation, although many others still remain. Although the ruling does not apply to very large money-center banks, it is a move in a liberalizing direction that could in the end push Congress into framing a sensible legal and regulatory system that allows banks to plan their future beyond the next court case.The restrictive laws that the courts are interpreting are mainly a legacy（遗赠物）of the bank failures of the 1930's. The current high rate of bank failure—higher than at any time since the Great Depression—has made legislators afraid to remove the restrictions. While their legislative timidity （胆怯）is understandable, it is also mistaken. One reason so many American banks are getting into trouble is precisely that the old restrictions make it hard for them to build a domestic base large and strong enough to support their activities in today's telecommunicating round-the-clock, around-the-world financial markets.In trying to escape from these restrictions, banks are taking enormous, and what should be unnecessary, risks. For instance, would a large bank be buying small, failed savings banks at inflated prices if federal law and states regulations permitted that bank to explain instead through the acquisition of financially healthy banks in the region? Of course not. The solution is clear. American banks will be sounder when they are not geographically limited.The house of Representative's banking committee has shown part of the way forward by recommending common-sensible, though limited, legislation for a five-year transition to nationwide banking. This would give regional banks time to group together to form counterweights to the big money-center banks. Without this breathing space the big money-center banks might soon extend across the country to develop. But any such legislation should be regarded as only a way station on the road towards a complete examination of American's suitable banking legislation.26. The restrictive banking laws of the 1930's are still on the book because _______.A. the bank failures of the 1930's were caused by restrictive courtsB. banking has not changed during the past 50 yearsC. legislators believe banking problems similar to those of the Depression still exist todayD. the banking system is too restrictive, but no alternatives have been suggested27. According to the author, the change to a nationwide banking system should be _______.A. postponed until the consequences can be evaluatedB. gradual so that regional banks have a chance to compete with larger banksC. immediate because we can't afford any more bank failuresD. much faster to overcome legislative fear28. It can be inferred from the passage that _______.A. many restrictions in banking operation have been cancelledB. the ruling of removing the restriction can make the banks plan their future freelyC. the ruling of removing the restriction can't be applicable to all banksD. the old restrictions will be helpful to set up a powerful domestic base29. What is the author's attitude towards the current banking laws?A. Tolerant and disapproved.B. Concerned and dissatisfied.C. Understandable and indifferent.D. Supportive and admirable.30. The main idea of the passage is that _______.A. despite many bank failures, the nature of banking has not really changed so muchB. the current banking law must be useful to today's banksC. center banks currently have too much power as compared with the regional banksD. banks have been forced to take needless and dangerous risks due to the restrictions Passage SevenOver the past decade, American companies have tried hard to find ways to discourage senior managers from feathering their own nests at the expense of their shareholder. The three most popular reforms have been recruiting more outside directors in order to make boards more independent, linking bosses' pay to various performance measures, and giving bosses share options, so that they have the same long-term interests as their shareholders.These reforms have been widely adopted by America's larger companies, and surveys suggest that many more companies are thinking of following their lead. But have they done any good? Three papers presented at the annual meeting of the Academy of Management in Boston this week suggest not. As is usually the case with boardroom tinkering, the consequences have differed from those intended.Start with those independent boards. On the face of it, dismissing the boss's friends from the board and replacing them with outsiders looks a perfect way to make senior managers more accountable. But that is not the conclusion of a study by Professor James Westphal. Instead, he found that bosses with a boardroom full of outsiders spend much of their time building alliances, doing personal favors and generally pleasing the outsiders.All too often, these seductions succeed. Mr. Westphal found that, to a remarkable degree,"independent" boards pursue strategies that are likely to favor senior managers rather than shareholders. Such companies diversify their business, increase the pay of executives and weaken the link between pay and performance.To assess the impact of performance-related pay, Mr. Westphal asked the bosses of 103 companies with sales of over $ 1 billion what measurements were used to determine their pay. The measurements varied widely, ranging from sales to earnings per share. But the researcher's big discovery was that bosses attend to measures that affect their own incomes and ignore or play down other factors that affect a company's overall success.In short, bosses are quick to turn every imaginable system of corporate government to their advantage-which is probably why they are the people who are put in charge of things. Here is paradox for the management theorists: any boss who can not beat a system designed to keep him under control is probably not worth having not beat a system designed to keep him under control is probably not worth having.31. What is the purpose of the large companies in recruiting outsiders and putting them on the board of directors?A.To diversify the business of the corporation.B.To enhance the cooperation between the senior managers and the board directors.C.To protect the interests of the shareholders.D.To introduce effective reforms in business management.32. What does Professor James Westphal’s study suggest?A.With a boardroom full of outsiders, senior managers work more conscientiously.B.Outside board directors tend to be more independent.C.Boardroom reforms have failed to achieve the desired result.D.Cooperation between senior managers and board directors suffered from the reforms.33. The word “seduction” in the fourth paragraph probably means “____”A. efforts to conquerB. exertions to understandC. endeavors to increase profitsD. attempts to win over34. Which of the following statements is true?A. Corporate executives in general are worth the high pay they receive.B. The income of corporate executives is proportional to the growth of corporate profits.C. Corporate executives tend to take advantage of their position to enrich themselves.D. The performance of corporate executives affects their own interests more than those of the shareholders.35. How does the author feel about the efforts to control senior executives?A. approving.B. optimistic.C. positive.D. doubtfulPassage EightHenry Ford, the famous U.S. inventor and car manufacturer, once said, “The business of America is business.” By this he meant that the U.S. way of life is based on the values of the business world.。
商务英语BEC中级考试阅读理解练习题.doc
商务英语 BEC 中级考试阅读理解练习题第一篇： THE ART OF PERSUASIONLet me send you our brochure ’ is probably the most commonly used phrase in business. But all too often, it can spell theend of a customer enquiry because many brochures appear tobe produced not to clarify and to excite but to confuse. So what goes wrong and how can it be put right? Too often, businessesfail to ask themselves critical questions like,’Who willthe brochure be sent to? ’ ’What do we want to achieve withit? ’ The truth is that a brochure has usually been producedfor no other reason than that the competition has one.However, with a little research, it often transpires thatwhat the client wants is a mixture：part mail shot, part glossy corporate brochure and part product catalogue - a combination rarely found. Having said that, the budget islikely to be finite. There may not be enough money to meet allthree marketing needs, so the first task is to plan the brochure,taking into account the most significant of these. The otherrequirements will have to be met in a different way.After all,introducing the company’s product range to newcustomers by mail is a different task from selling a newseason’s collection to existing customers.The second task is to get the content right. In 95 per centof cases, a company will hire a designer to oversee thelayout, so the final product looks stylish, interesting and professional; but they don ’t get a copywriter or someone withthe right expertise to produce the text, or at leasttidy it up - and this shows. A bigger failing is to produce abrochure that is not customer focused. Your brochure shouldcover areas of interest to the customer, concentrating on thebenefits of buying from you.Instead, thousands of brochures start with a historylesson, ’Founded in 1987, we have been selling ourproducts .. I can assure you that customers are never goingto say to themselves, ’They’ve been around for 20 years - I ’ll buy from them. ’ It’s not how long you ’ve been in business that counts, it ’s what you’ve done in that time.The important point to get across at the beginning is thatyou have a good track record. Once this has been established,the rest of the brochure should aim to convince customersthat your products are the best on the market.It is helpful with content to get inside the customer ’s head. If your audience is young and trendy, be creative and colourful. As always, create a list of the benefits thatpotential customers would gain from doing business with you,for example, product quality, breadth of range, expertise ofstaff and so on. But remember that it is not enough just tostate these; in order to persuade, they need to be spelt out.One possibility is to quote recommendations from existing customers. This also makes the brochure personal to you,rather than it simply being a set of supplier s’ photographs with your name on the front.At the design stage, there are many production featuresthat can distinguish your brochure from the run of the mill.You may think that things like cutouts or pop-ups will do thisfor you and thus make you stand out, or you may think theyjust look like designer whims that add cost. Go through allthe options in detail. One of them might be thatall-important magical ingredient.13 What point does the writer make about brochures in thefirst paragraph?A Customer expectations of them are too high.B They ought to be more straightforward in design.C Insufficient thought tends to go into producing them.D Companies should ensure they use them more widely.graph 14 The writer’s advice to companies in the second parais toA produce a brochure to advertise new product lines.B use a brochure to extend the customer base.C accept that a brochure cannot fulfil every objective.D aim to get a bigger budget allocation for producingbrochures.15 In the third paragraph, which of the following does thewriter say would improve the majority of brochures?A better language and expressionB better overall appearanceC more up-to-date contentD more product information16 In the introduction to a brochure, the writer advisescompanies to focus onA their understanding of the business environment.B the range of products they offer.C their unique market position.D the reputation they have built up.17 When discussing brochure content in the fifth paragraph, the writer reminds companies toA consider old customers as well as new ones.B provide support for the claims they make.C avoid using their own photographs.D include details of quality certification.18 What does’run of the mill’ in line 67 mean?A eye-catchingB complicatedC stylishD ordinary第一篇参考答案与解析：《 The art of persuasion》，劝说的艺术。
商务英语阅读理解(精选5篇)
商务英语阅读理解（精选5篇）1.商务英语阅读理解第1篇Questions 1-7Look at the statements below and the article about the development of future business leaders on the oppositeWhich section of the article (A, B, C or D) does each statement (1-7) refer to?For each statement (1-7), mark one letter (A, B, C or D) on your Answer You will need to use some of these letters more than1 Managers need to take action to convince high-flyers of their value to the2 Organisations need to look beyond the high-flyers they are currently3 There is a concern that firms investing in training for high-flyers may not gain the benefits4 Managers need expert assistance from within their own firms in developing5 Firms currently identify high-flyers without the support of a guidance6 Managers are frequently too busy to deal with the development of7 Firms who work hard on their reputation as an employer will interest The Stars of the FutureA Existing management research does not tell us much about how to find and develop high-flyers, those people who have the potential to reach the top of an As a result, organisations are left to formulate their own A more effective overall policy for developing future leaders is needed, which is why the London Business School has launched the Tomorrow's Leaders Research Group (TLRG). The group contains representatives from 20 firms, and meets regularly to discuss the leadership development of the organisations'B TLRG recognises just how significant line managers are in the process of leadership Unfortunately, with today's flat organisations, where managers have functional as well as managerial responsibilities, people development all too often falls victim to heavy One manager in the research group was unconvinced by the logic of sending his best people away on development courses, 'only to see them poached by another department or, worse still, another firm'. This fear of losing high-flyers runs deep in the organisations that make up the researchC TLRG argues that the task of management is not necessarily about employee retention, but about creating 'attraction centres'. 'We must help line managers to realise that if their companies are known as ones that develop their people, they will have a greater appeal to high-flyers,' said one Furthermore, selecting people for, say, a leadership development programme is a sign of commitment from management to an Loyalty can then be more easily demanded inD TLRG has concluded that a company's HR specialists need to take action and engage with line managers individually about their role in the development of Indeed, in order to benefit fully from training high-flyers as the senior managers of the future, firms must actually address the development of all managers who will be supporting the Without this, managers will not be in a position to give appropriate And when eventually the high-flyers do move on, new ones will be needed to replace The next challenge will be to find a new generation of2.商务英语阅读理解第2篇give speech to 演说[例] address audience on a business projectadjourn (v) to stop (a court case, a meeting , )for a time before beginning again 延期，休会[例] The board meeting has been adjourned to an uncertain[同义词] postponeadjust (v) to settle an insurance claim 理算保险索赔[例] After the car accident, he made an insurance claim that will be adjustedadministration () organization and control of a company经营、管理[例] The administration power of a company also shows the internal control of the[同义词] managementadmin () abbreviation for administration 经营、管理administer () organize, control: 管理[同义词] manageadopt () choose, decide on采用[例] We adopted a newadvance () money paid before it is due, or for work only partially completed 预付款[例] Yesterday I received an advance on my monthly(v) to increase 提高[例] On bull market , shares are advancing[同义词] increase3.商务英语阅读理解第3篇《Staff appraisals》，员工评估。
(完整word版)(整理)商务英语BEC考试高级阅读真题及答案.,推荐文档
商务英语(BEC)考试高级阅读真题及答案题目PART ONEQuestions 1 – 8Look at the statements below and at the five reports about companies onλthe opposite page from an article giving advice to self-employed consultants about negotiating fees for their services.Which book (A, B, C,D or E) dose each statement 1 –8 refer to ?λFor each statement ! – 8, make one letter (A, B, C,D or E) on your AnswerλSheet .You will need to use some of these letters more than once .λExample :0 Lack of self-confidence will put you at a disadvantage in a negotiation .0 A B C D E1. This company has been involved in diversifying its business activities.2. Although this company is doing well, it has a number of internal difficulties to deal with3. This company has reduced the profits it makes on individual items4. One statistic is a less accurate guide to this company’s performance than another5. The conditions which have helped this company are likely to be less favourable in the future6. This company’s share p rice has been extremely volatile over the last twelve months7. This company is likely to be the subject of a takeover bid in the near future8. This company’s performance exemplifies a widely held beliefAChemical CompanyMasterson’s interim pr e-tax profits growth of 20% was somewhat inflated as a result of the income received from the disposal of several of the company’s subsidiaries. The underlying 8% rise in operating profits is a more realistic gauge of the company’s true progress. However, Masterson’s impending merger with Bentley and Knight and its appointment of a new chief executive should mean that the company will be able to sustain growth for the foreseeable fut5ure. The share price has varied little during the course of the year and now stands at ￡6.75BHotel GroupDuring the past year the Bowden Hotel Group has acquired 77 new properties, thus doubling in size . last week the group reported pre-tax profits of ￡88 million in the first six months of the year, ahead of expectations and helped by a strong performance from its London-based hotels and newly expanded US business. However. There is still some way to go. Integration of the new acquisitions is still not complete and, while the share price has risen recently, major problems with integration have yet to be solved.CHigh-tech CompanyThis time last year a share in Usertech was worth just over ￡ 1. six months ago it was worth ￡40. today it is priced at under ￡8 . if proof were need, here is an illustration of how much of a lottery the technology market can be. But some technology companies are fighting back and Usertech is one of them . What has renewed excitement in the company is the opening of its new American offices in Dallas and its ambitious plans to expand its user base in both North and Latin America.DBuilding CompanyRenton’s share price has risen gradually over the past year from ￡2.4 to ￡3.8 . The company has been successful in choosing prime location for its buildings and has benefited from the buoyant demand for housing. Whilst this demand is expected to slow down somewhat during the next year, investors are encouraged by thecompany’s decision to move into building supermarkets. Work has already begun on two sites in London, and the company is expected to sign a contract within the next month for building four large supermarkets in Scotland.EPottery ManufacturerMilton Dishes has been through a shake-up over the past year. The group, which has been cutting margins and improving marketing, may post a small profit this year. The many members of the Milton family, who between them own 58 per cent of the business, have been watching the share price rise steadily and several are looking to sell. Trade rival Ruskin has bought up just over 17 percent of the shares and could well be spurred into further action by the signs of a recovery at the firm.[NextPage]答案:1 D 2 B 3 E 4 A 5 D 6 C 7 E 8 C1.该公司正在对其商业活动进行多样化。
商务英语阅读理解试题
商务英语阅读理解试题 英语阅读理解需要多练习，熟悉⽅法，进步才会快，下⾯是店铺收集的商务英语的阅读理解试题以及答案，⼤家⼀起来看⼀下吧! 第⼀篇： In the world ,soccer of football is the most popular sport. This is because many countries have wonderful teams for the World Cup. The World Cup is held every four years. To remember 2002 FIFA World Cup ,children from different countries and more than 60 children from Japanese schools came together and spent three weekends drawing a big picture called"Dream(梦幻) World Cups"in Japan .The children drew animals, flowers and people playing soccer under a bule bright sky. They wished each football team good luck by drawing the flags(旗帜)of all the countries that will take part in the World Cup in Japan and South Korea.The picture was put up in a park near a playground in Yokohama .Some football teams will have games there. Are you a football fan(迷)?The World Cup makeds more and more people interested in football Teenagers(青少年)like playing and watching football .Many of them love some football stars so much that they get the pictures of their favourite players on the walls of their rooms. That is the way to show their love for the World Cup as children in Japan. 1.If a country wants to take part in the World Cup ,she must have______.A.Many football fansB.a very good teamC.many football playerD.a big playground 2.The next World Cup will be held in_______.A.2006B.2007C.2005D.2004 3.From the passage ,in the picture children drew many things except_________.A. people playing footballB. pictures of some football starsC. a sunny skyD. flowers 4.In"Dream World Cup",the children drew the flags of some countries______. A. to show their love for their owe country B. to tell the people their stories C. to show their good wishes for the football teams D. to show their new ideas about football 5.Many teenagers owe the pictures of some football stars because______. A. they are interested in football B. they are football fans C. they think their favourite players are great D. all of A,B and C 第⼆篇： A friend of mine was fond of drawing horse. He drew the horses very well,but he always began the tail. Now it is the Western rule to begin at the head of the horse, that is why I was surprised. It struck me that it could not really make any difference whether the artist begins at the head or the tail or the belly(肚⼦) or the foot of the horse, if he really knows his business. And most great artists who really know their business do not follow other people’s rule.They make their own rules. Every one of them does his work in a way peculiar(奇特的) to himself; and the peculiarity means only that he finds it more easy to work in that way. Now the very same thing is true to literature(⽂学). And the question, "How shall I begin?" only means that you want to begin at the head instead of beginning at the tail or somewhere else. That is, you are not yet experienced(有经验的) enough to trust to your own powers. When you become more experienced you will never ask the question, and I think that you will often begin at the tail --that is to say, you will write the end of the story before you have even thought of the beginning. 1. A friend of the writer’s drew the horses ____. A. very well B. in the way of western rule C. in the way of his own rule D. all of the above 2. The writer was surprised because ____. A. the artist began to draw at the head of the horse B. the artist began to draw at the tail of the horse C. the artist made his own rule D. the artist did not follow other people’s rule 3. You are not yet experienced because ____. A. you don’t know where to begin B. you want to begin at the head instead of beginning at the tail C. you always asked question D. you do not trust to your own powers 4. When you become more experienced you will ____. A. never ask question B. often begin at the tail C. should write the end of the story D. should think of the beginning 5. The topic of the passage is ______. A. How to draw a horse B. How to write a story C. How to make your own rules D. Trust to your own powers >>>>>>参考答案<<<<<< 第⼀篇：BAABD 第⼆篇：CDDCD【商务英语阅读理解试题】。
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商务英语阅读理解试题
2016年商务英语阅读理解试题
1.irresistible不可抵抗的
2.vendor经销商
ExamFocus:
题目要求如下：
Choosethebestsentencebelowtofilleachofthegaps.Donotusean ylettermorethanonce,andthereisoneletterthatwon’tbeused.
ADeeds,nowords:
BMakeiteasytofindyou:
CLookforsigns:
DIt'speople,notpaper:
OralTopic:
Whatisimportantinfindingajob?
Keys
1、C
2、D
3、B
译文参考：
招聘资讯似乎把对求职者的一切要求都设定得可以轻易达到，让人难以抗拒。
但不幸的是，大多数求职者都只是在同一个很小的范
围内竞争，从而难逃遭拒的'命运。
留心种种迹象：密切关注你所在行业的发展动向。
阅读行业期刊，跟踪分析师的评论，留意股市中表明哪些公司股票上涨、正在进行
重组或者提供服务外包的信号。
不论是好消息还是坏消息，都可能
导致人员变化，因此要经常性地查看各公司的网站以及Facebook网站的招聘页面，因为这些招聘资讯不大可能在别的地方发布。