2019年剑桥商务英语中级阅读模拟试题及答案

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2019年BEC中级阅读理解模拟题(3)

2019年BEC中级阅读理解模拟题(3)1 SunTours runs a risk by selling similar holidays to customers indifferent income brackets.2 It is worth offering holidays at a discount to increase the number ofbookings.3 SunTours needs to reflect on its marketing methods if it wants to boostrepeat custom.4 It would be a good idea to sell holidays to locations which otherpromoters have ignored.5 SunTours has been disadvantaged by its approach in the past.6 In certain locations, SunTours may be able to negotiate more favourablecontracts.7 There is an alternative to discount holidays that would be moresatisfactory for SunTours' customers.Four market experts offer advice to SunTours, themiddle-market touroperatorA Robert WorthMarketing to a wider audience could lead to more people buying direct fromSunTours rather than going through travel agents, and the consequent reductionin agents' commissions might boost company profits. Towards the end of theseason, reducing the cost of holidays would attract last-minute customers, thusavoiding any possible loss on unfilled accommodation and flights. The companycould also increase profits by selling more specialised holidays here inBritain, perhaps by offering breaks at historic sites and coastaldestinations.B Steven WorrelWhether it's worth discounting surplus holidays is an arguable point, as itnot only cuts into profits, but also results in budget-conscious holidaymakersbeing put next to SunTours' more affluent customers, thus damaging the brand. Itmay seem attractive at first because of tight margins, but SunTours should thinktwice before taking up this option. Currently, SunTours is planning to sellhigher-margin holidays to previously 'unmarketed' destinations for which demandis greater than supply. It is likely that accommodation providers in theseemerging holiday destinations will be more flexible when it comes to settingterms. The firm should go ahead with this policy.C Ursula CapalboGood risk management and higher sales can guarantee higher profits.Although SunTours has always been averse to planning, the company would in factbenefit from a risk model that forecasts the impact of discounting on cash flowand profitability throughout the year. SunTours would then be able to changedirection when things go wrong, as they inevitably do from time to time.Diversification can increase rather than spread risk, so caution is needed as。

2019年商务英语BEC中级考前模拟试题及答案

2019年商务英语BEC中级考前模拟试题及答案 WRITINGPART ONEQuestion 46The staff in your office decided to spend holidays together this year. While reading the new you are attracted by the advertisement of the Grand Palazzo Hotel in Italy. No one in your office has ever been to Italy. So you want your secratary to contact the hotel through telephone.. Write a short message to Ms. Emily Malan ,your secretary.. Suggest the Visit to Italy.. Give the hotel telephone number to her.. Ask her to contact with that hotel.. write 30-40 words on your Answer Sheet.PART TWOQuestion 47You work for Global institute inc. , which produces softwares. You are responsible for Quality Management System.Study the following graph which shows the effort taken by your company and IBI Inc , your main competitor. In thegraph ,the Quality Management is divided into five parts.. Use the information in the graph to write a short report (about 100 120 wards) suggesting ways of improving the quality management of your company.. Write on your Answer Sheet参考答案：PART ONEQuestion 46(Sample for reference)To ： EmilyAs on one in the office has been to Italy, it will be a good idea to visit it. We may stay in the Grand Palazzo Hotel and the telephone is 809. 775. 3333. Please contact them to get further information.PART TWOQuestion 47(Sample for reference)How to improve Quality Management System with limited capitals? That is the key tosuccess. After careful study of IBI Inc ’our main competitor ,we find that they spend some money in Customer Service and Vender inspections which are vital to Quality Management. As we know, softwares are developed quickly. Customers and venders know clearly what they need. Therefore, we should develop programmes based on information through Customer Service and Vender inspections. Another fact with our attention is that although IBI Inc.’s Plant productivity is not high, they can sell out their new, high-qualitysoftwares quickly as they have a very good Quality Control System. Therefore, we should adjust the capitals.。

2019商务英语BEC中级考试阅读理解练习题(1)

2019商务英语BEC中级考试阅读理解练习题(1)【BEC】第一篇：THE ART OF PERSUASIONLet me send you our brochure’ is probably the most commonly used phrase in business. But all too often, it can spell the end of a customer enquiry because many brochures appear to be produced not to clarify and to excite but to confuse. So what goes wrong and how can it be put right? Too often, businesses fail to ask themselves critical questions like, ’Who willthe brochure be sent to?’ ’What do we want to achieve with it?’ The truth is that a brochure has usually been produced for no other reason than that the competition has one.However, with a little research, it often transpires that what the client wants is a mixture： part mail shot, part glossy corporate brochure and part product catalogue - a combination rarely found. Having said that, the budget islikely to be finite. There may not be enough money to meetall three marketing needs, so the first task is to plan the brochure, taking into account the most significant of these. The other requirements will have to be met in a different way. After all, introducing the company’s product range to new customers by mail is a different task from selling a new season’s collection to existing customers.The second task is to get the content right. In 95 per centof cases, a company will hire a designer to oversee the layout, so the final product looks stylish, interesting and professional; but they don’t get a copywriter or someonewith the right expertise to produce the text, or at leasttidy it up - and this shows. A bigger failing is to produce a brochure that is not customer focused. Your brochure should cover areas of interest to the customer, concentrating on the benefits of buying from you.Instead, thousands of brochures start with a history lesson, ’Founded in 1987, we have been selling ourproducts .. I can assure you that customers are never going to say to themselves, ’They’ve been around for 20 years - I’ll buy from them.’ It’s not how long you’ve been in business that counts, it’s what you’ve done in that time. The important point to get across at the beginning is that you have a good track record. Once this has been established, the rest of the brochure should aim to convince customersthat your products are the best on the market.It is helpful with content to get inside the customer’s head. If your audience is young and trendy, be creative and colourful. As always, create a list of the benefits that potential customers would gain from doing business with you, for example, product quality, breadth of range, expertise of staff and so on. But remember that it is not enough just to state these; in order to persuade, they need to be spelt out. One possibility is to quote recommendations from existing customers. This also makes the brochure personal to you, rather than it simply being a set of supplier s’ photographs with your name on the front.At the design stage, there are many production features that can distinguish your brochure from the run of the mill. You may think that things like cutouts or pop-ups will do thisfor you and thus make you stand out, or you may think theyjust look like designer whims that add cost. Go through all the options in detail. One of them might be that all-important magical ingredient.13 What point does the writer make about brochures in the first paragraph?A Customer expectations of them are too high.B They ought to be more straightforward in design.C Insufficient thought tends to go into producing them.D Companies should ensure they use them more widely.14 The writer’s advice to companies in the second para graph is toA produce a brochure to advertise new product lines.B use a brochure to extend the customer base.C accept that a brochure cannot fulfil every objective.D aim to get a bigger budget allocation for producing brochures.15 In the third paragraph, which of the following does the writer say would improve the majority of brochures?A better language and expressionB better overall appearanceC more up-to-date contentD more product information。

2019商务英语BEC中级考试阅读理解练习题(1).doc

2019 商务英语BEC 中级考试阅读理解练习题(1) 【BEC】第一篇：THE ART OF PERSUASIONLet me send you our brochure ’is probably the most commonlyused phrase in business. But all too often, it can spell theend of a customer enquiry because many brochures appear to beproduced not to clarify and to excite but to confuse. So whatgoes wrong and how can it be put right? Too often, businessesfail to ask themselves critical questions like, ’Who willthe brochure be sent to? ’’What do we want to achieve withit? ’The truth is that a brochure has usually been producedfor no other reason than that the competition has one.However, with a little research, it often transpires thatwhat the client wants is a mixture ：part mail shot, partglossy corporate brochure and part product catalogue - acombination rarely found. Having said that, the budget islikely to be finite. There may not be enough money to meetall three marketing needs, so the first task is to plan thebrochure, taking into account the most significant of these.The other requirements will have to be met in a different way.After all, introducing the company ’s product range to newcustomers by mail is a different task from selling a newseason’s collection to existing customers.The second task is to get the content right. In 95 per centof cases, a company will hire a designer to oversee thelayout, so the final product looks stylish, interesting andprofessional; but they don ’t get a copywriter or someonewith the right expertise to produce the text, or at leasttidy it up - and this shows. A bigger failing is to produce abrochure that is not customer focused. Your brochure shouldcover areas of interest to the customer, concentrating on thebenefits of buying from you.Instead, thousands of brochures start with a historylesson, ’Founded in 1987, we have been selling ourproducts .. I can assure you that customers are never goingto say to themselves, ’They’ve been around for 20 years - I ’ll buy from them. ’It ’s not how long you ’ve been in business that counts, it ’s what you ’ve done in that time.The important point to get across at the beginning is thatyou have a good track record. Once this has been established,the rest of the brochure should aim to convince customersthat your products are the best on the market.It is helpful with content to get inside the customer ’s head. If your audience is young and trendy, be creative and colourful. As always, create a list of the benefits thatpotential customers would gain from doing business with you,for example, product quality, breadth of range, expertise ofstaff and so on. But remember that it is not enough just tostate these; in order to persuade, they need to be spelt out.One possibility is to quote recommendations from existing customers. This also makes the brochure personal to you,rather than it simply being a set of supplier s’photographs with your name on the front.At the design stage, there are many production features thatcan distinguish your brochure from the run of the mill. Youmay think that things like cutouts or pop-ups will do thisfor you and thus make you stand out, or you may think theyjust look like designer whims that add cost. Go through allthe options in detail. One of them might be that all-important magical ingredient.13 What point does the writer make about brochures in thefirst paragraph?A Customer expectations of them are too high.B They ought to be more straightforward in design.C Insufficient thought tends to go into producing them.D Companies should ensure they use them more widely.14 The writer ’s advice to companies in the second para graph is toA produce a brochure to advertise new product lines.B use a brochure to extend the customer base.C accept that a brochure cannot fulfil every objective.D aim to get a bigger budget allocation for producingbrochures.15 In the third paragraph, which of the following does thewriter say would improve the majority of brochures?A better language and expressionB better overall appearanceC more up-to-date contentD more product information16 In the introduction to a brochure, the writer advisescompanies to focus onA their understanding of the business environment.B the range of products they offer.C their unique market position.D the reputation they have built up.17 When discussing brochure content in the fifth paragraph,the writer reminds companies toA consider old customers as well as new ones.B provide support for the claims they make.C avoid using their own photographs.D include details of quality certification.18 What does ’run of the mill ’in line 67 mean?A eye-catchingB complicatedC stylishD ordinary第一篇参考答案与解析：《The art of persuasion 》，劝说的艺术。

2019年剑桥商务英语考试BEC中级训练题及答案

2019年剑桥商务英语考试BEC中级训练题及答案1 the failure of a company to set its prices appropriately2 a context that makes it difficult to increase prices3 the consequences of companies trying to conceal their approach to pricing4 the means by which a company ensured precision in the prices it offered5 the fact that companies can learn about the effects ofa price reduction6 the first sector to price products according to how much customers were prepared to spend7 the widespread use of rough guidelines to determine pricesGetting the price rightA、Chief executives need to pay more attention to pricing, according to Roberto Lippi of the Apex Group, a consultancy that offers advice on pricing strategy. He accepts that low inflation figures in many industrialised countries makes raising prices tough, but argues that this should not necessarily deter companies. He gives the example of the airlines, which, with their minimum stay requirements and massive premiums for flexibility, led the way in sorting customers into categories, based on their willingness to pay.B、The key to pricing is to avoid alienating customers. As Lippi points out, once a bad price has beenestablished, it can be very difficult to turn the situation around. He gives the example of a consumer goods company that went bankrupt largely because it did not price its digital cameras properly. In contrast, he cites the case of a Swiss drug company that introduced software for every salesrepresent ative’s laptop, enabling them to provide consistent and accurate price quotes. To help staff with this innovation, the company also created a new post of director of pricing strategy.C、Many of today’s managers have the benefit of modern technology to help them with pricing. Supermarket chains, for example, can easily trackcustomers’ ’elasticity’ - how their buying habits changein response to a price rise or a discount. But although a company can now measure this sort of thing in a more sophisticated way, following basic rules is still the most common way of setting prices. Most bosses still worry more about their costs than the prices they charge; one recent survey found that they spend as little as 2% of their time on pricing.D、One popular approach to pricing is illustrated by the car companies that charge extra for product add-ons suchas electric windows, instead of offering them as part of the standard price. Although many customers are prepared to pay extra, Lippi recommends that companies make sure that price differences reflect real differences in the product, eitherin quality or in the extra service on offer. The worst approach is to try to keep the pricing structure secret from customers. Nowadays, that is more likely to lead to lost contracts than large profits.。

2019年范文剑桥商务英语(BEC)中级阅读及答案-优秀word范文 (2页)

2019年范文剑桥商务英语(BEC)中级阅读及答案-优秀word范文本文部分内容来自网络整理，本司不为其真实性负责，如有异议或侵权请及时联系，本司将立即删除！== 本文为word格式，下载后可方便编辑和修改！ ==范文剑桥商务英语(BEC)中级阅读及答案Finding the right peopleWhen a small company grows, managers must take on many new roles. Besides the day-to-day running of the business, they find themselves responsible for, among other things, relations with outside investors, increased levels of cashflow and, hardest of all, recruitment.For most managers of small and medium-sized enterprises, the jobof searching for, interviewing and selecting staff is difficult and time-consuming. ___(0) G___. Interviewing, for example, is a highly skilled activity in itself.“We have found the whole process very hard,” says Dan Baker, foundin g partner of a PR company. “In seven years we have grown from five to eighteen staff, but we have not found it easy to locate and recruit the right people.” ___(8)___. As Dan Baker explains, “We went to one for out first recruitment drive, but they took a lot of money in advance and didn’t put forward anybody suitable. In the end we had to do it ourselves.”Most recruitment decisions are based on a pile of CVs, a coupleof short interviews and two cautious references. David Rowe, a business psychologist, studied how appointments were made in five small companies. He claims that selection was rarely based in clear criteria. ___(9)___. This kind of approach to recruitment often has unhappy consequences for both employers and new recruits.Small companies often know what kind of person they are looking for. ___(10)___. According to David Rowe, this mean that small company managers themselves have to devote more time and energy to recruitment. It shouldn’t be something that is left to the evenings or weekends.Many companies start the recruitment process with over-optimistic ideas about the type of person that will fit into their team. “It’s。

2019年BEC中级剑桥商务英语阅读练习试题

2019年BEC中级剑桥商务英语阅读练习试题A.Gianluca Tramcere, Silica SystemsAn outsourced IT service is never a fully independent entity. It is tied to the home company’s previous and continuing systems of working. But despite the added responsibility of managing new ways of working, many businesses ignore the integration process. They fail to establish contracts that define the ways in which the two companies will work alongside one another, and focus solely on the technological aspects of service delivery.B.Kevin Rayner, DomolaBusinesses need to build integration competency centres dedicated to managing the integration effort. It is critical to have an individual in charge to check that the external and internal business operations work together. Although companies often think of outsourcing as a way of getting rid of people and assets, they need to remember that, at the same time, outsourcing involves gaining people. Because there is a new operation being carried out in a different way outside of the home business, this creates a training element.C.Clayton Locke, Digital SolutionsCommunication is the key to success, and outsourcing to other regions or countries can lead to a range of problems. For any such initiative, it is necessary to create a team where there is good, open communication and a clear understanding of objectives and incentives. Bringing people to the home location from the outsourced centre is necessary,since it can aid understanding of the complexities of the existing system. To integrate efficiently, outsourcing personnel have to talk to the ho me company’s executives and users to understand their experiences.D.Kim Noon, J G TechOne way to avoid the difficulties of integration is to create a joint-venture company with the outsourcer. Thus, a company can swap its assets for a share of the profits. Yet joint ventures bring potential troubles, and companies should be careful not to lose sight of the original rationale for outsourcing： to gain cost efficiencies and quality of service in an area that for some reason could not be carried out entirely in-house. The complexities and costs of a joint-venture initiative should not be underestimated.这篇文章讲的是外购(outsourcing),分别有四位专家就这个问题给出了自己的看法。

2019年商务英语中级阅读翻译模拟试题及答案1

2019年商务英语中级阅读翻译模拟试题及答案1Dear MR Ballard,You asked for a brief report concerning the recent events at the Southford Plant.We have consulted the files and spoken to relevant members of the higher management and thus are able to provide an explanation for the breakdown reported in the press on 17 May of this year.____1____ The handling equipment used to deliver the components to the assembly line has been known to be in need of an overhaul for the past six months. The plant has been working to full capacity to finish the American orders according to schedule.As you know, we had commissioned a study by Industrial Research Consultants. ____2____ In it they warned that there was not enough space available to store sufficient components ____3____We had decided to install fully automated robot system. However, at the same time it was clear to our production director that given the present maintenance staff, we would not have sufficient staff available if big problems were to arise____4____But we were still only working a two-shift system so the machines were not getting the necessary cover.We all agree that the breakdown was extremely unfortunate and yet we must admit that, under the circumstance, it was not entirely unexpected.We now believe that we have managed to sort out the major problems which we had been having with the conveyor equipment ____5____ Added to this is the fact that personnel department has been successful in recruiting some highly qualified maintenance staff who makes us confident that a repetition of the 16 May now seems entirely unlikely.A. They also recommended expanding the present two-shift system to a three-shift one.B. And also when the new robots are installed in September, we feel certain that such problems will become a thing of the past.C. Unfortunately, as you know, there has been a major problem with recognizing the maintenance schedule.D. The wide range of machine we operate is not fully supervised at all times.E. The cause of the breakdown was very simple.F. They submitted their report on April 5.G. There have been a number of delays and breakdowns in production recently which have been reported in the press.H. The firm has been advertising for maintenance engineers for some weeks.I. All the facilities in the plant will be coordinated to enable the workers to step up production of the new range of machines.答案：1. E;2. F;3. A;4. H;5.B。

2019下半年商务英语中级阅读模拟试题及答案4

2019下半年商务英语中级阅读模拟试题及答案4adjoining bedroom (两间毗连的)套间administration charges 行政管理费，亦作administrationfees例： If you're just starting up， many banks offerspecial packages with no administration charges for the first year.administrative expenses 行政管理费用例：The secretary's salary， and expenses incurred in the office are shown as administrative expenses.adult day-care centre 成人日托服务中心例：Adult day-care centres， which provide supervision in a group setting for aged or disabled people who live at home，have multiplied tenfold in the past decade.好了，今天就不唱歌了，上自习去了advance 预付款，垫款例： I asked for an advance on my salary.advanced orders 预订货量例： The development of the game has taken two years but advanced orders are impressive.advancement 进步例： Businesses established in foreign countries should contribute to the social advancement of those countries.advance publicity 前期宣传例： The product has sold well considering it was not given much advance publicity.advance reservation clerk (酒店)客房预订接待员advantageous 有利的例：Applicants with a background in engineering or processing would be highly advantageous.adversarial relationship 长期敌对关系，长期关系紧张例：Top management called on the company's division heads to start acting like members of the same team rather than displaying an adversarial relationship.advertising agency 广告公司例： You need to employ an advertising agency to create a product image.advertising business 广告业例： Dentsu is in the advertising business.(Dentsu日本电通公司)advertising campaign 广告宣传活动例1： If one advertises excessively， the advertising campaign could suffer from wearout.。

2019年BEC中级阅读理解模拟题(3)

2019 年BEC 中级阅读理解模拟题(3)1 SunTours runs a risk by selling similar holidays to customers in different income brackets.2 It is worth offering holidays at a discount to increase the number ofbookings.3 SunTours needs to reflect on its marketing methods if it wants to boostrepeat custom.4 It would be a good idea to sell holidays to locations which otherpromoters have ignored.5 SunTours has been disadvantaged by its approach in the past.6 In certain locations, SunTours may be able to negotiate more favourablecontracts.7 There is an alternative to discount holidays that would be moresatisfactory for SunTours' customers.Four market experts offer advice to SunTours, the middle-market touroperatorA Robert WorthMarketing to a wider audience could lead to more people buying direct fromSunTours rather than going through travel agents, and the consequent reductionin agents' commissions might boost company profits. Towards the end of theseason, reducing the cost of holidays would attract last- minute customers, thusavoiding any possible loss on unfilled accommodation and flights. The companycould also increase profits by selling more specialised holidays here inBritain, perhaps by offering breaks at historic sites and coastaldestinations.B Steven WorrelWhether it's worth discounting surplus holidays is an arguable point, as itnot only cuts into profits, but also results in budgetconscious holidaymakersbeing put next to SunTours' more affluent customers, thus damaging the brand. Itmay seem attractive at first because of tight margins, but SunTours should thinktwice before taking up this option. Currently, SunTours is planningto sellhigher-margin holidays to previously 'unmarketed' destinations for which demandis greater than supply. It is likely that accommodation providers in theseemerging holiday destinations will be more flexible when it comes to settingterms. The firm should go ahead with this policy.C Ursula CapalboGood risk management and higher sales can guarantee higher profits.Although SunTours has always been averse to planning, the company would in factbenefit from a risk model that forecasts the impact of discounting on cash flowand profitability throughout the year. SunTours would then be able to changedirection when things go wrong, as they inevitably do from time to time.Diversification can increase rather than spread risk, so caution is needed asthe company enters regions where facilities for tourists are not yet fullydeveloped. Targeting customers nearing retirement age, whose disposable incomeand leisure time are increasing, would be ideal.D Gillian WilmotSunTours knows that good relationships with customers is the key to successin the travel business. With this in mind, the company should consider thatbrochure mailings, unlike electronic communications, can attract customers andmaximise year-round opportunity. They encourage summer tourists to take anotherbreak and can even be used to send a thank-you letter to returning customers.Selling holidays at a reduced price is definitely not a sensible option. Abetter choice would be value-added promotions which can improve profitabilityand build on SunTours customers' desire for high-quality service.四个专家分别对一个度假公司的发展给出了自己的意见。

2019年bec中级考试试题及答案

2019年bec中级考试试题及答案2019年BEC中级考试试题及答案一、听力部分1. A) The flight will be delayed.B) The flight will arrive on time.C) The flight has been cancelled.D) The flight will depart early.答案：C2. A) The weather is too hot.B) The weather is too cold.C) The weather is just right.D) The weather is unpredictable.答案：A3. A) The meeting will be postponed.B) The meeting will be held as scheduled.C) The meeting will be cancelled.D) The meeting will be held online.答案：B二、阅读部分1. What is the main purpose of the article?A) To promote a new product.B) To discuss the impact of technology on business.C) To provide a solution to a business problem.D) To announce a new partnership.答案：B2. According to the passage, which of the following is a benefit of using cloud computing?A) Reduced IT costs.B) Increased security risks.C) Decreased flexibility.D) Slower data processing.答案：A3. What does the author suggest as a way to improve customer satisfaction?A) Offering discounts.B) Reducing product prices.C) Enhancing product quality.D) Providing better customer service.答案：D三、写作部分1. Write an email to a potential client, introducing your company and its services.答案：[此处应有一封完整的电子邮件内容，包括公司介绍、提供的服务以及联系方式等。

2019年BEC中级商务英语阅读模拟试题

2019年BEC中级商务英语阅读模拟试题When two brands are better than oneElena Alvarez takes a look at the effectiveness of marketing partnershipsIn the corporate world, rivalry is more common than co-operation. But increasingly; companies have been setting aside their differences; the new idea is that two brand names are better than one. Sharing databases, strategies and communication systems can be the most effective means of attracting customers. (G )This partnership will give it access to the utility company’s database of thousands of corporate clients, who will be offered special deals on all its products.The philosophy behind such joint ventures is simple. In economically challenging times, marketing partnerships provide a cost-effective method of increasing brand awareness and sales. As one expert in the field puts it, ’Clever marketing partnerships allow brands to target the right people, cutting down the above-the-line spend.’(8) .....E....... It is better to simplify theprocess and give them one focal point.Recent research has indicated that marketing partnerships can be up to 27 per cent more productive than single company campaigns.(9) .......B..... In particular, it is ideal for bringing instant branding to companies that lack immediate consumer appeal.One well-established UK phone manufacturer, ITB, was quick to realise this, and formed an alliance with 7a/fc a leading women’s magazine. The phone company has benefited from the strong branding of the magazine, which has its customer base among professional women in their early 20s. (10) ....D........ This combined approach also offered ITB a quick route into image enhancement, and this is true of many other marketing partnership deals. To give another illustration, it is no coincidence that some well-known cartoon characters are currently enhancing the image of Nasco household cleaning products.(11).....F.......And, of course, this strategy should also guarantee that consumers’ children insist on these products rather than rival brands.However, while association with a powerful brand can give a significant boost to sales, being connected to a devalued brand can have a negative result. The problems of one brand inevitably impact on the other in apartnership.(12).....A.......A company may take years to recover from this sort of bad publicity. Indeed, there are numerous examples of disastrous marketing alliances. In such cases, not enough thought has been given to the partnership and the reasons behind it, and it has brought little value to either the customer or the companies involved.A In such circumstances, the effects are frequently major and can be long-lasting.B Some experts therefore predict that this style of marketing will take up an increasingly large proportion of many companies’ total marketing budgets.C Successful marketing partnerships can consequentlybring a financial advantage even to small and struggling companies such as these.D In return, its partner enjoys a broader distribution platform from which to promote its brand.E With only a finite number of consumers in any target market, there is no need to overwhelm prospects withcompeting messages from different organisations.F These are fairly standard items, but clearly the company hopes to transform them by broadening theassociations consumers have with the brand.G For example, Profit Plus, a large UK financialservices company, has recently joined forces with a leading supplier of electricity.这篇文章名为《When two brands are better than one》，两个品牌强于一个，讲的是市场合作(marketing partnership)的好处。

2019年范文剑桥商务英语(BEC)中级阅读及答案-优秀word范文 (2页)

本文部分内容来自网络整理，本司不为其真实性负责，如有异议或侵权请及时联系，本司将立即删除！== 本文为word格式，下载后可方便编辑和修改！ ==范文剑桥商务英语(BEC)中级阅读及答案Finding the right peopleWhen a small company grows, managers must take on many new roles. Besides the day-to-day running of the business, they find themselves responsible for, among other things, relations with outside investors, increased levels of cashflow and, hardest of all, recruitment.For most managers of small and medium-sized enterprises, the jobof searching for, interviewing and selecting staff is difficult and time-consuming. ___(0) G___. Interviewing, for example, is a highly skilled activity in itself.“We have found the whole process very hard,” says Dan Baker, foundin g partner of a PR company. “In seven years we have grown from five to eighteen staff, but we have not found it easy to locate and recruit the right people.” ___(8)___. As Dan Baker explains, “We went to one for out first recruitment drive, but they took a lot of money in advance and didn’t put forward anybody suitable. In the end we had to do it ourselves.”Most recruitment decisions are based on a pile of CVs, a coupleof short interviews and two cautious references. David Rowe, a business psychologist, studied how appointments were made in five small companies. He claims that selection was rarely based in clear criteria. ___(9)___. This kind of approach to recruitment often has unhappy consequences for both employers and new recruits.Small companies often know what kind of person they are looking for. ___(10)___. According to David Rowe, this mean that small company managers themselves have to devote more time and energy to recruitment. It shouldn’t be something that is left to the evenings or weekends.Many companies start the recruitment process with over-optimistic ideas about the type of person that will fit into their team. “It’svery easy to say you must have the best people in the top positions,” says Alex Jones, managing partner of an executive recruitment company. “But someone who is excellent in one company may not do so well in another environment. ___(11)___. You can never guarantee a successful transfer of skills.”Whatever the candidate’s qualifications, their personalqualities are just as important since they will have to integratewith existing members of staff. This is where, the recruitmentindustry argues, they can really help.According to Alex Jones, “a good recruitment agency will visit your company and ask a lot of questions. ___(12)___. They can ask applicants all sorts of you with a shortlist of people who not only have the skills, but who are likely to fit in with your company’sway of doing things.”A. A finance director in a big company, for example, will often make a terrible small company finance director because he or she is used to having a team doing the day-to-day jobs.B. More often than not, the people making the choice prioritized different qualities in candidates or relied on guesswork.C. Recruitment would seem an obvious task to outsource, but the company’s experience of recruitment agencies was not encouraging.D. They need paying for that, of course, but you will have them working for you and not for the candidate.E. They are usually in very specific markets and the problem they face is that recruitment agencies may not really understand the sector.F. This means that companies cannot spend more than the standard ten minutes interviewing each applicant.G. Yet few are trained and competent for all aspects of the task.答案：8.C；9.B；10.E；11.A；12.D以下文字仅用于测试排版效果, 请使用时删除！冬是清寒的。