bec中级第三辑真题详解test4
BEC中级真题解析_第三辑T4P1
BEC中级真题解析_第三辑T4P11 SunT ours runs a risk by selling similar holidays to customers in different income brackets.2 It is worth offering holidays at a discount to increase the number of bookings.3 SunT ours needs to reflect on its marketing methods if it wants to boost repeat custom.4 It would be a good idea to sell holidays to locations which other promoters have ignored.5 SunTours has been disadvantaged by its approach in the past.6 In certain locations, SunTours may be able to negotiate more favourable contracts.7 There is an alternative to discount holidays that would be more satisfactory for SunTours'customers.Four market experts offer advice to SunT ours, the middle-market tour operatorA Robert WorthMarketing to a wider audience could lead to more people buying direct from SunT ours rather thangoing through travel agents, and the consequent reduction in agents' commissions might boostcompany profits. Towards the end of the season, reducing the cost of holidays would attractlast-minute customers, thus avoiding any possible loss on unfilled accommodation and flights. Thecompany could also increase profits by selling more specialised holidays here in Britain, perhapsby offering breaks at historic sites and coastal destinations.B Steven WorrelWhether it's worth discounting surplus holidays is an arguable point, as it not only cuts into profits,but also results in budget-conscious holidaymakers being put next to SunTours' more affluentcustomers, thus damaging the brand. It may seem attractive at first because of tight margins, butSunT ours should think twice before taking up this option. Currently, SunTours is planning to sellhigher-margin holidays to previously 'unmarketed' destinations for which demand is greater thansupply. It is likely that accommodation providers in these emerging holiday destinations will bemore flexible when it comes to setting terms. The firm should go ahead with this policy.C Ursula CapalboGood risk management and higher sales can guarantee higher profits. Although SunT ours hasalways been averse to planning, the company would in fact benefit from a risk model thatforecasts the impact of discounting on cash flow and profitability throughout the year. SunTourswould then be able to change direction when things go wrong, as they inevitably do from time totime. Diversification can increase rather than spread risk, so caution is needed as the companyenters regions where facilities for tourists are not yet fully developed. Targeting customers nearingretirement age, whose disposable income and leisure time are increasing, would be ideal.D Gillian WilmotSunT ours knows that good relationships with customers is the key to success in the travel business.With this in mind, the company should consider that brochure mailings, unlike electroniccommunications, can attract customers and maximise year-round opportunity. They encouragesummer tourists to take another break and can even be used to send a thank-you letter to returningcustomers. Selling holidays at a reduced price is definitelynot a sensible option. A better choicewould be value-added promotions which can improve profitability and build on SunTourscustomers' desire for high-quality service.四个专家分别对一个度假公司的发展给出了自己的意见。
bec中级第三辑真题详解test4
Test4Part one四个专家分别对一个度假公司的发展给出了自己的意见。
怎么锁定目标客户，怎么定价，怎么打折，都是一门学问。
题目信息稍微有些隐晦。
话说这个BEC阅读的第一部分，普遍难度不是很大，可个别题目一旦含蓄起来，也是很难在文章中找到答案的影子的。
第一题，通过将同样的假日出售给不同收入层次的客户是有风险的。
这题的答案够隐晦的，而且不是特别的对应。
答案是B段开头的一段话。
说该不该将多余的假期打折，是一个有争议的点。
这样会导致一些注重预算的人被放在了SunTours’的一些更富裕的客户旁边，从而将品牌给毁了。
注重预算的（budget-conscious）和更富裕的（more affluent customers）是两种不同的收入人群，也就是different income brackets，damaging the brand，毁坏了品牌，言下之意，这么做是有风险的，即runs a risk。
第二题，说值得提供打折假期来增加预定的数量。
答案是A段的这么一句：Towards the end of the season, reducing the cost of holidays would attract last-minute customers, thus avoiding any possible loss on unfilled accommodation and flights。
减少假日的开销可以吸引最后的客户，从而避免空余的住宿和飞行带来的损失。
Unfilled accommodation，没有被预定的住宿，对应于题目中的booking。
第三题，如果想要增加回头客，SunTours需要反思它的市场策略。
答案在D段，需要提炼：the company should consider that brochure mailings。
They encourage summer tourists to take another break and can even be used to send a thank-you letter to returning customers.先说公司应该考虑邮寄宣传册，接着说他们可以鼓励暑假的游客去休另一个假期甚至可以用来给回头客发送感谢信。
BEC中级第三辑阅读真题解析(完美打印版)
第三辑真题解析T1P1这篇文章是关于一个女性时尚饰品公司——Flacks的发展战略问题，四个专家给出了自己的建议。
这套题目的答案稍微有些隐晦。
第一题，说在开发新产品前咨询客户的意见对于Flacks来讲是很明智的。
答案是B段的最后一句：thorough market research will help to ensure any new ideas are well received.彻底的市场调查能够确保新的思想很好的被接受。
Market research，市场调查，在很大程度上就是咨询客户的意见（consult customers），any new ideas可以对应于developing a new product,能够well received，那么对于公司来讲当然就是advisable了。
选B。
第二题，说为专业市场生产产品可以增加利润。
答案是D段的这么一句：the company should consider exploiting niche markets to improve its margins这题关键是要理解一个市场的含义：niche market。
看英英解释：a small area of trade within the economy, often involving specialized products。
improve its margins 也就是increase profits，选D。
第三题，说Flacks可能需要改变它的一个设备的功能。
这里答案不是太明显，是C段的这么一句：They should also consider refocusing production by using their UK factory for high-specification products。
他们也需要考虑通过利用英国工厂生产高规格产品来调整生产焦点。
也就是说，英国工厂原来不是生产高规格产品的，即题目说的改变它的一个设备的功能。
商务英语中级第三版答案
商务英语中级第三版答案【篇一：剑桥bec真题中级第三辑口语解析(part 3discussion)】staff magazineyour company is planning to introduce an internal magazineto keep staff informed of company developments. you have been asked to help plan the staff magazine discuss the situation together, and decide:what type of information to include in the magazine which type of staff should contribute to the magazine ? how often the magazine should be published 【题目分析】企业内刊你所在的公司目前正计划发行企业内部期刊以帮助员工随时了解公司的发展状况。
要求你帮助策划企业内刊的设计。
你们一起讨论这个话题，并决定：杂志包括哪些内容 ? 杂志所定位的员工类型 ? 杂志的发行周期【词汇、短语】特写 feature 视觉的 visual 熟悉的，了解的 up-to-speed 上交 submit 使适应，定位 orient 承诺，奉献commitment 【句型点击】 ? 正面评价观点 good idea!i really appreciate what you’ve said you’ve made a very good point. that’s interesting!【参考范例】a: i think the staff magazine should be published four times a year and contains news and features about events in the companyand the achievements of staff.b: i don’t think so. a monthly publication of news , analysis, opinions, interviews, competitions and feedback would be better,which can cover a wide range of topics, of interest to staff.c: i prefer the monthly. the magazine is an easy and convenient way of keeping up-to-speed with everything that’s going on inthe company. in addition, staff magazine is designed to create a corporate culture that can connect all people in. so, the more, the better.a: ok, maybe you are right. staff magazine should involve everyone and everything in the company. a rich, prompt and diversecoverage satisfies all needs and expectations. by the way, what could be the target audience of the magazine?b: since every issue is designed to give staff a better understanding of our business, to share knowledge and experiences, toprovide interest and entertainment and to show readers why the company is a good place to work, the magazine should be oriented to all the staff members.c: you can target the staff magazine to different groups, for individual department may want their version of the magazine. moreover, staff should be encouraged to become involved in producing the magazine and building a sense of community and engagement.a: an employee magazine, um, sounds nice. and printed staff magazines can be out of date before staff even read them; so what about e-magazine, which allows content to be alive and up to date?b: good idea! then staff can get information across in an engaging and visual way. down-loading and uploading old and newissues are really easy through the internet and intranet. anyone can easily submit their article or update in the relevant section of the staff magazine.c: so many ways to improve the magazine and the staff magazine is such a great commitment to help staff to communicatebetter, and be better informed. even the clients can get useful information and grasp business opportunities from the staff magazine.第三辑test 2video conferencingthe company you work for is concerned about the amount of time staff spend traveling to meetings in other branches of the company, and is looking at alternatives.you have been asked to make recommendations about introducing video conferencing. discuss the situation together and decide:what the company needs to know about the meetings that take place at present. ? what are the advantage and disadvantage of video conferencing might bewhat kinds of practical preparations would be needed before introducing the system? 【题目分析】电视会议你所在的公司目前很关注员工出差到其他分公司开会的用时问题，正在寻找可替代的开会方式。
剑桥商务英语中级真题4
剑桥商务英语中级真题4RE AD I N GPART O N E●L ook at the statements below and the article about meetings on the opposite page.●Which section (A, B, C or D) does each statement (1-7) refer to?●For each statement (1-7), mark one letter (A, B, C or D) on your Answer Sheet.●You will need to use some of these letters more than once.Business M ee t i n gsA. Many organisations are developing ways of minimising the time workers spend sitting in meetings in order to give them more hours working at their desks. They realise that reducing the number of meetings is problematic, but some are using a device called a Meeting Meter to determine how much money is wasted through the widespread practice of over-populated and time-inefficient meetings. A general meeting in a big company can cost ￡9000 an hour. Even staff in UK government departments have been told to make less elaborate presentations and to get through them more quickly.B. A solution has often been to take things at breakneck speed or abolish meetings altogether. Olivia Dacourt, CEO of a retail chain, makes a point of not letting anyone sit down in her meetings. 'We cover more material in a 15-minute meeting than you'd see in a two-hour sit-down meeting,' she says. She drills her employees to shout'pass' if they have no comment to make, thereby saving a hastily mumbled agreement with the previous speaker. In this way, her last staff meeting clocked in at six minutes.C. Website designer Barry Hare has gone so far as to charge his clients a meeting 'tax'. If they ask for a meeting, he doubles his design fee of ￡85 an hour. 'Everyone I talk to hates meetings, but they don't know what to do about them,' he says. 'Well, I've actually done something.' Similarly, at JP Products, managers have instigated a No Meetings Day every Friday. The scheme was devised by in-house industrial psychologist Ada Pearson after hearing employees joke about the need for a 'meeting-free day'.D. But abolishing meetings is not as simple as clearing them from your diary. At JP Products some workers have felt the need to get round the No Meetings Day directive by holding spontaneous 'huddles' and 'nice to knows' to update each other on progress. After her success in reducing the meetings quota, Pearson is under pressure from meeting-weary managers to implement days that are free of emails and telephone calls. But unfortunately she has other priorities-thanks to a lengthy meeting with the chief executive.1. a way of ensuring that meetings are less likely to take placeC2. the common situation of too many people attending meetingsA3. a way of ensuring communication can take place without breaking company rulesD4. a policy discouraging repetition of ideasB5. staff attitudes towards meetings resulting in action to reduce their frequencyC6. a policy of cutting down on the amount of detail given in long speechesA7. people who attend meetings requesting limitations on other forms of communicationDPART T W O●R ead the article below about professional headhunters.●C hoose the best sentence from the opposite page to fill each of the gaps.●For each gap (8-12), mark one letter (A-G) on your Answer Sheet.Professional headhunters are now key players in many kinds of r ec r u itme n t.But how do you gain their attention? Matthew Lynn i n v estig a tes.In the past, companies would use the services of headhunters to recruit principally at boardroom level. But these days, they are also responsible for filling a much wider range of middle management and specialist posts, and consequently, they have huge influence in the commercial world.（0）(G) The first is that economic expansion has, in many countries, left the labour market tight. In a number of industries, and in growth sectors such as technology and media, there is now a severe shortage of skilled and talented people. This has forced companies to go out and look for the staff they need and not wait for them to arrive at the door. The second reason is that companies are now critically dependent on the skills and knowledge of their key people. They are very aware that having the right staff may determine their survival in a competitive marketplace. 1So, how do you make sure you get noticed by the headhunters? In the days when jobs were mainly advertised in newspapers, you could search the appointment pages and apply for anything that interested you. 2 Unless you are in contact with them, it is unlikely you will even be considered for a post.Most headhunters will devote time and energy to tracking down talented people in large organisations. 3 So, while it would be nice to think the headhunters will find you, in fact, you often have to find them. 'Executives must be proactive in the search process by building on current skills, being fully prepared for interviews and by keeping CVs up to date" says Julia Fernandez, manager of PB Executive Search.It is also important that you set time aside to talk to headhunters. At some point, you may be contacted by a headhunter to recommend someone in a related field or provide a reference for someone you have dealt with professionally. If you simply deal with the enquiry as quickly as possible, you may be failing to exploit the potential benefit to yourself. 4 Fernandez advises that, 'All contact with headhunters is potentially useful, and you should have one or two headhunters that you know personally and make a point of keeping in touch with.5 Make sure that the people around you will always be motivated to say something positive about you if approached. Your potential employers are watching you constantly.'A. But it is hard for them to establish contact unless these skilled individuals have been brought to their attention.B. They are consequently a lot more willing to turn to headhunters than in the past.C. Moreover, headhunters are all in the business of having as big a network as possible and working it to their advantage.D. In addition, the fact that headhunters are always looking for talent means that great care needs to be taken with the image you project in the workplace.E. Now, it is only junior or unskilled jobs that are filled this way; most of the best jobs are filled by headhunters.F. Not making the most of such an approach would definitely be a mistake.G. There are two reasons for this growing use of headhunters.1.B2.E3.A4.F5.DPART THREE●R ead the article below about Marc Hooper, CEO of the confectionery group Spartan Ketley, and the questionsMarc Hooper, CEO of Spartan K e t leyMarc Hooper, not long promoted to CEO of confectionery giant Spartan Ketley (SK), is very different from his predecessors. He is a corporate lawyer by training, and his background has clearly shaped his management style. He was taught that no work should go unchecked and that no statement can go out without everything, being fully defined. 'The legal world teaches you to think in a synthetic way, to take contrasting ideas and thread them together to form a strategy.' Hooper, with little marketing experience, was not at the top of market observers' lists for the job. But here he is, just over a year into the role and seemingly on top of things.Educated at Harvard University, Hooper started his career with well-known New York consultants Cox & Leight (C&L), and became a specialist in mergers and acquisitions. 'It was a tremendous training ground and I could have stayed in mergers and acquisitions-I found the work interesting.' But another opportunity presented itself: SK offered him a job as general advisor. Hooper knew SK well because C&L was its main New York consultancy firm and Hooper looked after its account.Hooper liked SK and when they came calling, several factors weighed on his mind. 'I admired SK and thought it would be a great place to work. C&L had told me I was only five years through a ten-year journey to become a partner. Also, for three years in a row my pay at C&.L had stayed the same. Finally, I was working very long hours in a large, impersonal office and it seemed like an intelligent lifestyle decision to take a job with a different company.'Hooper became established at SK, and soon felt ready for a higher position, but was told that no one could get on at SK unless they had been in sales and marketing. 'I had to make a move,' says Hooper. 'I took a risk; I became head of marketing in Europe.' In fact this was a sideways move-not for more money but to add to his knowledge and to further his career. The first challenge was that he found himself in charge of 25 bright young marketing people. 'I had to work hard to keep up,' he admits.Throughout, he has remained focused, his eye always on the main prize. His elevation to CEO, he says, is proof of SK's inclusiveness. 'We are always open to people with fresh ideas. As CEO I support anyone who is willing to take a chance and who wants to stretch themselves. If you are keen to develop and prove you can succeed, this company will provide the challenge you need.' And in line with this philosophy, Hooper is not an autocratic leader: his style is to consult, to seek advice, then to act.SK has grown quickly, mostly by acquisition. Hooper sits at the head of an empire that employs 50,000 people in 130 factories. His chief mission is to reduce waste in the company, to bring down costs, and to produce funds to reinvest-all the time keeping ahead of competitors. 'We must generate growth on a consistent basis. We've also got to generate more cash for investment in marketing.' The latest development, the purchase of a chocolate manufacturer for $42 billion-a deal managed by Hooper-has made it one of the largest confectionery groups in the world.1. The choice of Marc Hooper as Spartan Ketley's CEO was surprising becauseA.he knew more about law than marketing.B.hehad little experience of strategic planning. C.hehad been with the company for a short time.D.he intended to take the company in a different direction.A2. What does Hooper say about his first job?A.He regarded the job as a means to a more interesting career.B.He gained useful skills while he was with the company.C.He found that his education prepared him well for the job.D.He enjoyed working for such a prestigious company.B3. One of the reasons for Hooper leaving Cox and Leight wasA.he had no chance of becoming a partner.B.he was not happy with the working conditions.B4. After some time at Spartan Ketley, Hooper changed departments becauseA.he did not find his current job financially rewarding enough.B.he wanted to have experience of working in Europe.C.it was an opportunity to work with young people.D.it improved his chances of promotion.D5. Hooper says that his policy as CEO is toA.develop a sense of competition within his workforce.B.train people to become proficient in a wide range of skills.C.hire staff who are not afraid to make important decisions.D.encourage employees to be innovative in their approach to work.D6. What does Hooper see as his main future task as CEO of Spartan Ketley?A.to bring greater diversity to the marketing of new productsB.toincrease the size of the company by acquiring a competitor C.tofacilitate investment by improving the company's efficiencyD.to investigate the possibility of diversifying into other manufacturing sectorsCPART F O U R●R ead the article below about a company that sells household products.●C hoose the best word to fill each gap from A, B, C or D on the opposite page.●For each question (19-33), mark one letter (A, B, C or D) on your Answer Sheet.DA C's Margins Hit in Battle of the B r a nd sIn a surprise trading statement, DAC Household Products yesterday gave warning of lower margins and weak profits growth. Shares in the company slumped by 22p to 459p after DAC said that its forecast of double-digit earnings growth in 2009 had been 1 to low single digits. The company 2 that it had failed to spend enough on promoting its own brands and conceded that its market share in India was under assault from 3 discounting by various competitors. Its major rival, KC Products, is offering big price discounts to attract consumers from DAC brands, which have traditionally 4 the household products sector. DAC also predicted a downturn in consumer 5 and strong price competition in Europe, and signalled that it was making 6 for an expensive brands battle.DAC's chairman, David Chan, said that sales volumes had behaved as predicted, but that waves of discounting and store promotions from rivals had adversely 7 price forecasts. As a 8 the company now needed to increase investment in advertising and introduce keener pricing.DAC had until 9 sought to increase revenue growth at the same time as improving profit margins. However, Chan confirmed that margins would be 10 as DAC increased spending on advertising and promotion to 11 those products under attack from competing brands. This commitment means 12 the long-term health of the business ahead of the 13 of short-term financial targets,' he said.Rudy Mitcham, DAC's finance director, said that the company's recent cost-cutting programme would be 14 to help finance the increased spending, although he declined to reveal the 15 amount of money it would invest in additional advertising and promotion.1.A.diminishedD2.A.admittedB.expressedmunicatedD.confidedA3.A.sternB.heavyC.harshD.stiffB4.A.directedernedC.dominatedD.ruledC5.A.assuranceB.confidenceC.beliefD.convictionB6.A.actionsB.measuresC.preparationsD.stepsC7.A.touchedB.affectedC.changedD.impactedB8.C.reactionD.development B9.A.presentlyB.formerlyC.previouslyD.recentlyD10.A.sacrificedB.ruinedC.surrenderedD.destroyedA11.A.maintainB.supportC.holdD.encourage B12.A.fixingB.settingC.puttingD.bringingC13.A.performanceB.achievementpletionD.production B14.A.hurriedB.advancedC.forwardedD.accelerated DA.exactB.correctC.accurateD.definiteAPART F I V E●R ead the text below about a company's approach to social responsibility.●In most of the lines (34-45), there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct.●If a line is correct, write CORRECT on your Answer Sheet.●If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet.●T he exercise begins with two examples (0 and 00).Elco and social r es p o n si b ili t y0 Elco is a leading electrical retailer based in France. The company has been involved in00 issues of social responsibility for many years and has always aimed to achieve as a1 positive social impact while tackling the environmental issues are raised by electrical2 retailing. As a consequence, Elco has been an integrated approach to social and environmental3 issues and is particularly involved it in community schemes and recycling projects. As4 part of this commitment, Elco helps to run like a two-year programme that trains5 people with learning difficulties to make repair domestic electrical appliances. These6 appliances are collected by Elco from customers' homes so when new products are7 delivered. About 10% of them are suitable for repair, leaving the other 90% to be dismantled8 and sold them for appropriate industrial treatment. The repaired appliances are then sold on9 the second-hand market at a low price and with a one-year guarantee. Elco is also10 currently working to reduce in the impact its own transport system has on the11 environment. Drivers attend training sessions, which offered in partnership with car suppliers12 and transport companies, to learn from how to drive in a way that respects the environment.1.ARE2.BEEN3.IT4.LIKE5.MAKE6.SO7.CORRECTTHEM9.CORRECT10.IN11.WHICH12.FROMWR I T I N GPART O N E1. ●T he multinational company you work for is arranging its annual conference for Human Resources managers.●Write an email to the company's Human Resources managers:●i nforming them of the date of the conference●explaining why it is important for them to attend●s aying what they must do if they would like to make a presentation.●Write 40-50 words.Sample ASample B[解析] Sample AScales Mark C o mm e n t a r yContent 5 All content is relevant to the task and the target reader would be fully informed.Communicative Achievement 3Uses email conventions to hold the reader's attention. The register and toneare appropriate for an email (I'd like to inform you...) . The text communicates straightforward ideas to the target reader.Organisation 3 The email is well-organised using a variety of organisational features, e.g. linking words (because) and pronominal referencing (please show it ) .Language 4 Uses a range of vocabulary (take place; recruitment) and both simple and complex grammatical forms (If you prepare...please...) . Errors are minimal (in the type of PP T) .Sample BScales Mark C o mm e n t a r yThe second content element has to be inferred. The third content element is Content 2Communicative Achievement 3unclear and the target reader would be only partially informed (Wish every m a n a ge can make a presentation on time) .Uses email conventions to hold the reader's attention and communicatestraightforward ideas (the annual conference will be held...) .Organisation 3 The text is well-organised and coherent.Uses some everyday business vocabulary (training courses) and some complexLanguage 2 grammatical forms (I would like to inform you that; you must offer) . Errors are noticeable but meaning can still be determined (new staffs; please noted; every manage) .PART T W O1. ●T he international retail company you work for is concerned about the performance of its New York store. Your line manager has asked you to write a proposal making recommendations for the store's future.●L ook at the information below, on which you have already made some handwritten notes.●T hen, using all your handwritten notes, write your p r o p os a l.●Write 120-140 words.The New York store is in a v e ry good locat ion.but if i tsperformanc e doesn't i mprove,we may have to c l ose it.Please make some recomm e ndat ionsaspects of performance:• high cost of running store• unhappy staff-+-------------!...{• fal l ing sales •SampleCProposal: ''New York store"After reviewing the activi ties o f our NY store, some measureB seem to be necessary to im prove the performa nce of th e s tore and keep it open:first of all, we s ho uld cut t he cost of runn in g the s to re by opt i mising thelogis t i cs of the s to r e.Additiona ll y,the store mana ge r shou ld be rep lace d and some team b uildin gactivit i es shou ld be conducted be cau s e t h e staff is very u nh appy with th ep resen t management.in o rder to r ise sal es a gain,we s h ould in vest on the one h a n d i n someadve r t ising and on t he o ther hand i n a new store des i gn.Thi s mig h ta l so imp rove t he p oor sto re image.A ll me asu r es should start a s soon as possible be c ause o th e rw ise we may hav e toclose t h i s very good locat ed store.SampleD[解析] Sample CScales Mark C o mm e n t a r yContent 5 All content is relevant and expanded where appropriate. The target reader would be fully informed.CommunicativeAchievement5 Organisation 5Language 5 Sample D The format, tone and register are all appropriate to the conventions of a proposal (After reviewing; All measures should start) and would have a positive effect on the target reader.The proposal is well-organised and coherent, with effective use of a variety of organisational features, including bullet points and cohesive devices, e.g. linkers (First of all; Additionally; on the one hand.., on the other hand) and referencing (keep it open; This might...).The proposal uses a good range of grammatical structures and vocabulary (optimising the logistics; team building activities should be conducted; othe r w ise we may have to...) . Errors are minimal and do not impede communication (to r ise sales; this very good located sto r e).Scales Mark C o mm e n t a r yContent 4 All the content is relevant and the target reader would be informed but some of the content is not fully expanded e.g. content element 5.Communicative Achievement3 Organisation 3 Language 3 Generally uses the conventions of a proposal effectively to hold the reader's attention, although there are some inconsistencies in register (but it doesn't m a tte r; and that's all) .The proposal is well-organised with a range of linking words (Therefore; Secondly) and use of pronouns to avoid repetition (the New Y o r k store... It has some troubles) .Uses a range of lexis and structures (the biggest issue; we should build a lively atmosphere) . There are a number of errors (has some troubles; of running store; let green plants all around) but these do not impede communication.L I S TE N I N GPART O N E●You will hear three telephone conversations or messages.●Write one or two wo r d s or a number in the numbered spaces on the notes or forms below.●Aft er you have listened once, replay each recording.Conversation O n e●L ook at the note below.●You will hear a man leaving a message about deliveries for one of his company's suppliers.1.WARE(-)HOUSE (GATE)[听力原文]Good morning. This is Gupta Ramesh from Morgan and Turnbull. We've been having a few security problems lately, so we've reviewed our delivery arrangements. First of all, until further notice, drivers should use the warehouse gate instead of the main factory gate. That's the one in Station Road.A second point I want to discuss is-as you have heard-we're issuing IDs to replace the general permits drivers are using at the moment. We're sending couriers with them tomorrow morning. They should be placed on the inside of the windscreen to activate the sensor in the gate. It's very important they don't forget to do it because after this week there'll only be automatic access to the yard-we're putting a stop to manual access. And finally-this is a safety measure to reduce vehicle movement in the yard-in future drivers should proceed to the parking area before checking in at reception. I hope this is all clear. Please call me if you have any problem. Bye.2.(SECURITY) IDS/ID (CARD(S))3.MANUAL4.PARKING AREAConversation T wo●L ook at the form below.●You will hear a woman phoning an architect to discuss a problem with a building project.1.AIR(-)CONDITIONING[听力原文]Man: Hello, Frank Bauer speaking.Woman: Hello this is Antonia Radford from Speedlink. I'm phoning about a problem with our extension project at the factory.Man: Ah. I thought everything was on schedule...Woman: So did I, until today. I called the site foreman because the air conditioning was due to be put in this week, but the subcontractors weren't there. They'd left a message that everything was on hold.Man: What reason did they give?Woman: I thought it'd be a transport delay because the system's coming from the States. Apparently though, there's a hold up at the supplier's end, a quality control issue at the plant, actually.Man: I see.Woman: Now, as you know, the rest of the construction work is more or less finished, but we can't start the assembly line until this system is operational for health and safety reasons. We were due to begin production next week...Man: Right. That's why we drew up a contract that allowed you to claim compensation in these circumstances. Woman: Absolutely. So could you please inform the building company we will be expecting that for each day's further delay.2.(THE) QUALITY (CONTROL)3.ASSEMBLY LINE4.COMPENSATIONConversation T h r ee●L ook at the notes below.●You will hear a woman giving feedback to a colleague on his presentation at a conference.1.CASE STUDY[听力原文]Woman: Hello John, it's Kim. You wanted some advice about your presentation.Man: Please. That's the first time I've given it and I'm repeating it next month.Woman: Well, the introduction was clear and you finished on time without appearing hurried. The case study you analysed seemed a bit long though.Man: You're right. I'll cut it a bit.Woman: Now the slides-you had the right amount. Personally, I'd use a larger font though-it helps in a big hall. But the graphs made your point well.Man: Good. I worked hard at those.Woman: Another tip-you didn't turn your back on the audience-but be careful not to block their view of the screen-it's frustrating if they can't see what the presenter's referring to.Man: I was so nervous.Woman: You didn't sound it. You spoke very clearly. Think about your body language though. You don't want to stand absolutely still, but avoid too much movement if you can.Man: That's really helpful.Woman: You're welcome.2.FONT3.SCREEN4.(BODY) MOVEMENTPART T W OSection O n e●You will hear five short recordings. Five people are explaining why they rejected a candidate for a job.●For each recording, decide why the speaker rejected the candidate.●Write one letter (A-H) next to the number of the recording.●Do not use any letter more than once.●Aft er you have listened once, replay the recording.A. lack of relevant experienceB. poor leadership skillsC. lack of motivationD. lack of long-term commitmentE. too independentF. lack of formal qualificationsG. poor communication skillsH. poor references1.E [听力原文]I thought he was a very interesting candidate with wide experience who would probably work effectively, despite not having been to university. However, this job requires someone who can work closely with colleagues, and I'm not quite sure he'd be the team-player we want. Although, he's got possible leadership qualities, I thinkhe'd be better in a job where he can make his own decisions, and that's not what we want for this position.2.A[听力原文]Well, she showed a lot of enthusiasm and ambition, and I liked the way she presented herself and expressed her ideas. Because she'd be working with young people, her youth would be an advantage. However, that's not enough for this job which needs someone who's already worked in the industry, so the fact that she hasn't goes against her. She'd probably be the ideal candidate in a few years' time once she's got the right track record.3.G[听力原文]She was a difficult person to interview, although once she got going her answers were very interesting. But in this business, we need young people who can express themselves assertively and clearly. It's a pity, because her background is very suitable-especially her ability to work alone and her qualifications. The salary we're offering was also very acceptable to her, but I don't believe she would be very good in face-to-face situations.4.D[听力原文]He's certainly got the determination to succeed. He's definitely very experienced in the field, and the MBA would have been an added bonus. He's very keen to get to the top of his profession, so I don't think he'd be content staying in one job for any length of time, and that could be a problem for us. If he aims to reach the top by the time he's thirty, he'll need experience of several companies.5.C[听力原文]He was a strange candidate. Lots of experience in the industry according to his CV, although he hadn't got a degree, which is surprising considering the positions he's held before. And he's hoping to lead a team, but I don't think he showed enough determination or interest to work without supervision. He said he wants to leave his current job because he's bored there.Section T wo●You will hear another five recordings. Five people are giving their opinion about the annual performance review process in their companies.●For each recording, decide what the speaker thought about the performance review process.●Write one letter (A-H) next to the number of the recording.●Do not use any letter more than once.●Aft er you have listened once, replay the recording.A. It was useful for increasing output.B. It helped me to make a difficult decision.C. I used it to improve my career prospects.D. It increased my confidence.E. It was an opportunity to speak my mind.F. It was effective because it was short.G. I used it to collect valuable data for future use.H. It was a chance to exchange ideas.。
BEC中级真题第三辑阅读及答案解析版
B 1 It would be advisable for Flacks to consult customers before developing a new product.D 2 Producing goods for specialist markets might increase Flacks' profits.C 3 Flacks may need to change the function of one of its facilities.A 4 Flacks should utilise its current expertise to enter a different market.B 5 Flacks may need to consider closing its current production facility.C 6 Flacks should develop the connections it has established with leading retailers.A 7 Expanding the product range would not be a problem for the workforce.Flacks is a UK-based company that produces fashion accessories for women. How can it continue to grow its business?A Susan FalmerFaced with a shrinking market, cheap imports and competitive pricing, Flacks will have to work hard to increase its margins. They need to move into a more promising market, one where demand is growing and where the company can exploit existing skills and contacts. They could think about brand extension - this would not be a giant leap and the sales force would take it in its stride. Also, they wouldn't need to re-equip their factory and could use non-UK sourcing if facilities here are in short supply.B Mesut GuzelThey have the fundamentals of a survival strategy in a market where outsourced manufacture and brand differentiation hold the key to success. I think they should initially locate some of their production in another country, where manufacturing quality tends to be better and it is easier to meet changing customer demands. But they should also regularly monitor production in Britain and think about outsourcing all this work abroad at some point if they need it done faster. The company should continue to work on innovative products, and thorough market research will help to ensure any new ideas are well received.C Gary WilmotIn order to beat their rivals in a highly competitive market, Flacks should ensure their products are attractive and build on their relationships with the big stores rather than trying to go it alone and market directly. They should also consider refocusing production by using their UK factory for high-specification products. They could eventually build more production overseas in a cycle of continuous development.D Michal KaminskiThe demand for fashion accessories is relatively flat and the company should consider exploiting niche markets to improve its margins. But even within these, Flacks must distinguish its goods from those of its rivals in terms of quality, performance and design. Innovative sales, marketing and PR are vital to exploit these niche products. One competitive advantage that Flacks does have is production times. Many retail chains now have two-tier supply chains and Flacks could focus on top-up orders. They might also investigate other sales channels such as mail order.这篇文章是关于一个女性时尚饰品公司——Flacks的发展战略问题，四个专家给出了自己的建议。
BEC中级真题4答案解析
BEC中级真题4答案解析TEST1首先得搞明白的是这篇文章到底讲的什么。
不用看具体内容..有两个地方直接告诉了。
一个是题目说明的第一句话..另一个是正文的标题。
从这两个地方就可以看出全文探讨的是公司未来接班人——也就是潜力股——的培养问题。
A段讲了TLRG这个贯穿全文的研究组织诞生的原因:现行的研究满足不了需要..于是大多数公司只能自己探索发掘接班人的模式;(即第五题的答案) B段讲了直属经理(line managers)对于发掘接班人的重要性(真是干什么都要从基层抓起)..以及经理们的一些疑虑;C段讲的是接班人问题对公司的重要性..并且应该让院线经理们明白这种重要性; D段是针对前面列出的问题..提出的解决建议..什么专家协助等等。
整篇文章分为四个部分..层层递进..有很强的逻辑性。
拿这样的文章来做阅读材料应该是相对容易把握的。
题目解析:图中蓝色的线为答案潜伏的地方。
7个题干基本是将原文中的句子用另外的词语和句型表述出来..所以题干中的关键词都能在正文里找到与之匹配的..比如第四题题干里的expert对应D段的specialists,第六题的too busy to对应于B段里的heavy workloads..第七题的interest对应于C段的appeal。
第一题说“经理们必须采取措施使潜力股们相信他们对公司的价值”..也就是要让潜力股们对公司忠诚..即C段说的creating “attraction centres”和loyalty。
第二题说“组织必须把目光投向正在培养中的潜力股以外的地方”..即D段最后两句话所说的寻找新一代的潜力股。
第三题和B段的最后一句话完全是一个意思:怕培养潜力股的投入收不回成本。
第四题说开发潜力股..经理们需要在公司内部得到专家支持。
答案是D段的第一句话:公司的人力资源专家需要采取行动。
HR specialists就是expert。
第五题说公司现在没有在指导策略的支持下辨别潜力股。
2014年剑桥商务英语中级考试试题及答案解析(四)
剑桥商务英语中级考试试题及答案解析(四)一、中READING（PART ONE ）（共7小题,共7.0分）· Read these sentences . · Which type does each sentence (1--7) describe? · For each sentence mark one letter A, B, C or D on your Answer Sheet.第1题A Many companies in the U. S. begin to realise that investors demand financial reporting to be truly presented: creative accounting is no longer acceptable. In response to the criticism about how it booked the gain on the sale of one of its businesses. IBM announced on Feb. 19th that it would expand the informaton it provides investors on such things as its intellectual-property income and the impact on earnings of the company's overfunded pension plan. And a day later, General Electric Co. Chairman and Chief Executive Jeffrey R. Immelt also pay heed to investors' calls for better disclosure by promising to provide more detail on how the company's individual units—including its finance departrment. GE Capital—churn out their earnings.B Expect this lifting of the veil to spread rapidly throughout corporate America, In the wake of Enron's collapse and questionable accounting at telecommunications companies such as Global Crossing Ltd., investors are demanding better. more frequent, and more expansive information about companies' financial health. This rising pressure will force executives in boardrooms across the country to wrestle with exactly how much new information to reveal, much less the question of how to flag changes for investors without causing their stocks to tank. "GE and IBM are bellwethers," says Patrick S. McGurn, vice-president at proxy advisory service Institutional Shareholder Services Inc. "You will see a huge wave of imitation."C Of course, that's good for shareholders—and for the long-term health of the market, But the tsunami of new disclosures, unfortunately, isn't necessarily what the recovering economy needs right now. The trick will be to strike the right balance. Companies that reveal too little, too late will get punished in the market. But dumping too much on shareholders may only muddy the picture further. "If you give too much information, people can get overwhelmed by the minutia, and the important stuff gets buried." says Charles M. Elson, director of the Centre for Corporate Governance at the University of Delaware.D In fact, IBM and GE join a growing list of companies that have already been compelled to improve their disclosure, At Tyco International Ltd., which has been buffeted by concerns about its complex accounting and financial health, senior execs have begun holding weekly phone conferences with analysts and investors to address questions about its accounting and operations. Franchising giant Cendant Corp. has put detailed information on its Website about its off-balance-sheet entities, while hotel operator Marriott International Inc. recently provided details on write-offs it has taken for loan guarantees as well as some hotel-development projects. More and more companies are forced to illustrate their accounting.【正确答案】：D【本题分数】：1.0分【答案解析】[题干题点] …more and more…are forced to…[对应线索] …a growing list of…have been compelled to…[答案精解] 题目意为：越来越多的公司被迫说明自己的账目情况。
BEC中级第二三四辑阅读真题详细解析(完美打印版)
第二辑T1P1这篇文章讲的是培训（coaching）的作用。
培训对一个公司的发展和员工的成长都是至关重要的。
文章的内容比较泛，但是题目的答案比较明显。
第一题，教练和员工之间的接触不能解决工作中的所有困难。
答案是C段的这么一句：In theory, the coaching relationship should provide answers to every problem, but in practice it falls short of this.理论上，培训可以提供所有问题的答案。
但是实践中达不到这样。
Fall short of是关键词。
第二题，讨论某些情况如果再度出现的话怎么样可以处理的更好。
答案是A段的这么一句：analysing how they were managed and how they might be dealt with more effectively on subsequent occasions.分析应该如何进行处理并且在接下来的情况下怎样可以处理的更有效。
这里的dealt with more effectively对应于题干中的better handled，on subsequent occasions.也就是occur again。
第三题，教练鼓励员工将所学应用到日常的工作中。
答案是B段的这么一句：helpsindividuals to use formally learnt knowledge in day-to-day work and management situations.帮助个人将学到的正式知识用在日常工作和管理情况下。
这里的day-to-day work and management situations就是题干中的routine work situations，what has been taught也就是formally learnt knowledge。
BEC中级真题阅读精讲：第3辑T4P3实现成功的合并
BEC中级真题阅读精讲：第3辑T4P3实现成功的合并BEC中级真题阅读精讲:第3辑T4P3 实现成功的合并BEC中级真题阅读精讲:第3辑T4P3 实现成功的合并Achieving a successful mergerHowever attractive the figures may look on paper, in the long run the success or failure of a merger depends on the human factor. When the agreement has been signed and the accountants have departed, the real problems may only just be beginning.If there is a culture clash between the two companies in the way their people work, then all the efforts of the financiers and lawyers to strike a deal may have been in vain.According to Chris Bolton of KS Management Consultants, 70% of mergers fail to live up to their promise of shareholder value, riot through any failure in economic terms but because the integration of people is unsuccessful.Corporates, he explains, concentrate their efforts before a merger on legal, technical and financial matters. They employ a range of experts to obtain the most favourable contract possible. But even at these early stages, people issues must be taken into consideration. The strengths and weaknesses of both organisations should be assessed and, if it is a merger of equals, then careful thought should be given to which personnel, from which side, should take on the key roles.This was the issue in 2001 when the proposed merger between two pharmaceutical companies promised to create one of the largest players in the industry. For both companies the merger was intended to reverse falling market share and shareholder value. However, although the companies' skill bases were compatible,the chief executives of the two companies could not agree which of them was to head up the new organisation.This illustrates the need to compromise if a merger is to take place.13 According to the text, mergers can encounter problems whenA contracts are signed too quickly.B experts cannot predict accurate figures.C conflicting attitudes cannot be resolved.D staff are opposed to the terms of the deal.14 According to Chris Bolton, what do many organisations do in preparation for a merger?A ensure their interests are representedB give reassurances to shareholdersC consider the effect of a merger on employeesD analyse the varying strengths of their staff15 The proposed merger of two pharmaceutical groups failed becauseA major shareholders were opposed.B there was a fall in the demand for their products.C there were problems combining their areas of expertise.D an issue of personal rivalry could not be resolved.16 According to the text, focus groups can help companies toA develop new initiatives.B adopt contingency plans.C be decisive and react rapidly.D evaluate how well matched they are.17 Creating a new culture in a newly merged organisation means thatA management styles become more flexible.B there is more chance of the merger working.C staff will find it more difficult to adapt to the changes.D successful elements of the original organisations are lost.18 According to the text, intercultural analysis will showA what kind of benefits a merger can lead to.B how the national context affects the way a company is run.C how long it will take for a company culture to develop.D what changes companies should make before a merger takes place.《Achieving a successful merger》，实现一个成功的并购。
剑桥BEC真题中级第三辑口语解析(Part+2+Mini+Presentation)
第三辑Test 1 Topic A: WHAT IS IMPORTANT WHEN ……? Trying to attract new staff●Competitive wages●Company reputation【思路点拨】主题要点原因Trying to attract new staff 已给要点Competitive wages 竞争力的价格Determination 决定因素Company reputation 公司声誉Belief 信念补充要点Career opportunity 职业发展前景Self-development 个人发展Working environment 工作环境Stimulus 诱因【词汇&短语】招聘recruitment 合作精神，团队精神team spirit根据…….调整tailor to 灵活福利flexible benefits受聘后的福利待遇employment packages 求职者job seeker 目标群target group 职位空缺job vacancies准雇员potential employee【句型点击】●表示提出建议Let’s…..Why not……?I suggest that we……My advice would be…….●对观点不予评价I don’t know what to say.I can’t say I have any views on……It’s not something I have considered a lot, I’m afraid.●要求重复Pardon?What did you say just now?Do you mind say it again?【参考范例】When it comes to attacking new staff for your organization, effective recruitment strategies and techniques contribute to successful appointment. Employment packages should be tailored to draw attention of the potential employees. Offering an attractive competitive wages with flexible benefits would be a determining factor in hunting new talents.A company’s reputation is among its most important and valuable assets, which is essential to attracting and retaining employees. It is often the cause that a good image of a company gains people’strust and affinity and greatly influences thei r decisions in considering job vacancies.What’s more, better opportunity for promotion is another consideration for those that are some way along their career path. Any career opportunities to grow within the organization will be a highlight to be preferred in the target groups.In addition, nothing will impress the applicant more than knowing he or she will be an integral part of a successful team. Creation of a positive and stimulating working environment prompts the team spirit and buoyant response from the job seekers.Topic B: WHAT IS IMPORTANT WHEN ……?Preparing to go away on a business trip●Informing colleagues and clients●Delegating essential tasks【思路点拨】主题要点原因Preparing to go away on a business trip 已给要点Informing colleagues and clients通知同事和客户Involvement 参与Delegating essential tasks 分派必要的任务Efficiency 效率补充要点Setting goals 设定工作目标Productivity 生产力Creating checklist for packing 列出行李清单Equipment 设备【词汇&短语】同事colleague 完成accomplish旅程、行程itinerary 目的地destination预约booking 时间管理time management预订reservation 清单check list投影仪projector 麦克风microphone【句型点击】●要求解释What does … mean?Could you explain it please?When you say…. What do you mean?Would you mind telling me the meaning of….Do you mean ….. by saying…?【参考范例】Preparing to go away on a business trip involves a lot of things to be planned well in advance, first of all, inform colleagues traveling with you and clients you will visit of the business itinerary. Doing this gives you an opportunity to share responsibility and make surethat your business trip runs as smoothly as possible.If possible, pass on the travel arrangements to people involved when you don’t have enough time and energy to manage. Everything from flight bookings to hotel reservation, even to technical support such as projectors and microphones can be delegated as essential tasks.Furthermore, it is important for you to set your goals before leaving for your business trip, what you would like to accomplish when you arrive at your destination. Time management may help your trip to be as productive as possible within such a short time to meet your goals.And it is a good idea to create a checklist in your schedule to list the item that need to be packed for your business trip, packing your luggage with essential items makes the trip much easier. Topic C: WHAT IS IMPORTANT WHEN ……?Planning corporate hospitality●Guest list●Type of event【思路点拨】主题要点原因Planning corporate hospitality 已给要点Guest list 客人清单Attendance 出席Type of event 活动的种类Diversity 多样性补充要点Location 地点Accessibility 可行性Significance 好处Benefits 益处【词汇&短语】商务社交corporate hospitality 演示、展示demonstration 交往socialize 士气morale有益的beneficial 容易到达的accessible出席者attendee 职场workplace受控环境controlled environment 专注的dedicated研讨会seminar 联系，关系网networking发布launch 人际的interpersonal【句型点击】●询问他人意见Any comment on…….?How do you think of……?What do you say about….?What’s your attitude to…..?Do you have any idea about…..?【参考范例】Several components come into play concerning corporate hospitality that allows opportunities for colleague and clients to socialize, relax, and work toward valuable professional and business connections in a positive and beneficial way. When planning corporate hospitality events of all sorts, create a guest list first to ensure the attendees and accommodation.Corporate hospitality provides a controlled environment for seminars, meetings, conventions conferences, and even product launches or demonstrations. Types of event are rendered in the forms of a sporting event, concert, outdoor gathering or other team building event, which add fun and enhance morale.Location is another important consideration in terms of corporate hospitality, which can be a warm and memorable venue to ensure maximum success and exceed all expectations. And y ou’d better select a location easily accessible by your event attendees.The significance of socializing with colleagues and clients outside of the workplace is dedicated to driving sales, building your company’s image, keeping ahead of your competitors in client hospitality and achieving specific marketing objectives, as well as motivating networking and promoting interpersonal skill development.第三辑Test 2Topic A: WHAT IS IMPORTANT WHEN ……?Writing a newspaper advertisement for a job vacancy●Description of the work●Experience needed by applicants【思路点拨】主题要点原因Writing a newspaper advertisement for a job vacancy 已给要点Description of the work 工作性质描述Attention 关注Experience needed by applicants应试者的工作经验Relevance 参照条件补充要点Salary range and benefits 工资幅度及福利待遇Attraction 有吸引力Response and contact details 回复与联系方式Instruction 介绍【词汇&短语】求职者job seeker 空位vacant position联系方式contact details 工资幅度salary range确切地阐述formulate 福利，津贴benefit细节specific 职业前景Career path申请求职者candidate 包含incorporate需要entail 目标对象target audience 【句型点击】●句子语义关系，表示转折But / Yet / While / Whereas, .... 然而……However / Nevertheless, ...然而……... Rahter than ... 而不是……... Instead of ... 而不是……... On the other hand, ... 另一方面，……【参考范例】A good and effective job newspaper advertisement should be clear and informative enough to produce efficient reading for job seekers. In formulating the advert content, several specifics are expected of the candidate. The first on the list is a detailed description of the work, mainly including an overview of the responsibilities, tasks and general scope of work entailed in the vacant position, which calls for attention from potential applicants.Next, indicate the qualifications you require such as work experience, education, computer skills, organization skill and communications skills needed by applicants, which serves as attraction of relevant interest.As a rule, most employers or corporations do not advertise pay information. However, if you list a salary range, you will get a greater response. If any benefits, training and career path are available, do incorporate in the advertisement; for they can create desire to pursue what looks like a great opportunity among the target audience.Lastly, be sure to include a clear instruction for the response and application with the contact details such as address, email, fax or phone on the bottom of your ads.Topic B: WHAT IS IMPORTANT WHEN ……?Delegating work to others●Clear instructions●Choice of person for the task【思路点拨】主题要点原因Delegating work to others 已给要点Clear instructions 清楚的任务指示Direction 方向Choice of person for the task 承担任务人的选择Quality 质量补充要点Hands-on assistance 身体力行Motivation 动机Monitor and feedback 监控与反馈Assessment 可行性【词汇&短语】企业职阶corporate ladder 亲身动手的hands-on合同工contract worker 激发motivate详述的、明确的explicit 分派allocate保证guarantee 反馈feedback最大值maximum 暗示、含义implication【句型点击】●句子语义关系：表示原因Because of …..Due/owing to….Since…The reason for…. Is…Given the fact that …., we…..【参考范例】Anyone on the corporate ladder probably has some opportunities to delegate work to the team staff or to contract workers, which is one way to manage work time more effectively. Clear and explicit instructions should be give in the first place to decide and explain the targets, responsibilities and limits of the work that you delegate, for sufficient information guarantees the work to be done with a maximum of direction.Then choose the people who have the necessary ability or potential to work on the task and can be relied on to perform the task satisfactorily and responsibly. Choice of person for the task also depends on the development needs of the people involved. Additionally, advice, support and training such as providing information , possible solutions and giving hands-on assistance in a way motivates progress and inspires encouragement, commitment, enthusiasm and creative thinking in the people concerned.And allocating and monitoring the progress and quality of work are in delegate’s area of responsibility. Delegated work should be checked regularly whether agreed targets are met with thefeedback to identify the implication of necessary revisionsto targets. Achievements of targets are assessed to ensure whether someone is performing well, and credit and praise for the successful completion of the task should be given.Topic C: WHAT IS IMPORTANT WHEN ……?Designing a company website●Type of information to include●Different language versions【思路点拨】主题要点原因Designing a company website 已给要点Type of information to include包罗的信息类型Knowledge 知识Different language versions 不同的语言版本Interaction 交流补充要点Ready-made website template 现成的网站设计模版Economy 经济Effective navigation 有效的导航系统Accessibility 可行性【词汇&短语】定制、定做customize 流量traffic搜索引擎search engine 常惠顾客existing customers潜在顾客potential/prospective customer 布局，设计layout营业范围line of business 现成的ready-made强有力的potent 电子商务e-commerce信息源information source 模板template使用多语言的multi-lingual 导航navigation目标用户target user 菜单menu【句型点击】●句子语义关系，表示结果As a result,Accordingly/consequently…In a consequence..Therefore/ thus……, hence…. 因此【参考范例】Type of information to conclude in website designing is customized for your needs to attract search engines, increase traffic and provide useful information to existing and potential customers. Well-written content in your website informs your prospective customers what is the line of business you are in, what you stand for, how you operate, the services and products you offer and the benefits in relation to competition.As a potent information sources, your website serves as a glo bal “online marketplace”, which is enhanced with multi-lingual website content. Different language versions are designed to help people from home and abroad to read online and facilitate the interactionsbetween the target users and the site.Another important thing is the layout of the website. Your online presence is very crucial, which should be strategically designed to communicate the unique character of your business or organization. Ready-made e-commerce website templates are recommended, for the templates cut down design and production time and have a full package of functions.Effective web navigation makes sure that your customers and clients can easily and quickly find what they are looking for under different categorizes. To make clear and consistent navigation, it’s better to use navigation menus to organize your links according to the order of importance.第三辑Test 3Topic A: WHAT IS IMPORTANT WHEN ……?Meeting foreign clients for the first time●Foreign language skills●Knowledge of cultural differences主题要点原因Meeting foreign clients for the first time 已给要点Foreign language skils 精通外语Fluent communication 交流Knowledge of cultural differences了解文化差异Appropriate response 合适的举止补充要点Business etiquette 商务礼仪Good impression 良好的印象Participation in communication积极参与交流Great rapport 和谐一致【词汇&短语】记住bear in mind 多文化的multicultural本族语、母语native tongue 澄清、净化clarification过失、出丑gaffe 敏感、敏感度sensitivity攻读、熟读read up 双赢win-win谦恭有礼courtesy 关系，一致，和谐rapport名片business card【句型点击】●如何询问对方意见Do you mind …?Would you like…?Could you ….., please?I was wondering if you could…?【参考范例】There are certain points to bear in mind when interacting with foreign clients for the first time. First, since many international clients prefer to deal in their native tongue, to grasp some foreign language skills can be greatly helpful sometimes we need to make a conscious effort to slow down to produce a fluent communication. And in communication, gaffes arise due to differences in cultures. For an extensive discussion with a foreign client, you’d better take the effort to read up about their country and know common things about their culture. It usually takes quite some time to comprehend the knowledge of cultural differences and respond appropriately. What’s more, you need to ensure that you make the best impression on potential foreign clients and fine busin ess etiquette helps in a good impression. Simple courtesies such as shaking hands firmly and exchanging business card can make multicultural clients feel comfortable.Additionally, asking questions and seeking clarifications will help you understand the goals, concerns and overall needs of the foreign clients participation in communication and cultural sensitivity is all takes to create a win-win situation and build a great rapport with your foreign client.Topic B: WHAT IS IMPORTANT WHEN ……?Deciding whether to buy or rent office equipment●Cost●Speed of technological change【思路点拨】主题要点原因Deciding whether to buy or rent office equipment 已给要点Cost 价格First priority 首要因素Speed of technological change技术变化的速度Improve efficiency and boost productivity提高效率和产出补充要点Tax 课税Fully tax deductible and a tax write-off 免税Useful life 使用寿命Save you a lot of time and money 省时经济货币因素monetary factor 纳税优惠tax benefit最优先权first priority 加速折旧accelerated depreciation提升，更新upgrade 税金控除tax write-off可扣除的deductible【句型点击】●如何澄清观点Don’t ge t me wrong. 不要误会我My attitude to….. is……What exactly I’m trying to say is…I’m afraid you’ve misunderstood me.【参考范例】Generally speaking, when getting office equipment, either to buy or to rent have its merits. However, monetary factor is given first priority. Cost should be considered to make sure that you can afford it. Even though either choice would be acceptable for you, it’s necessary to weigh whether or not the cash advantages of buying is greater to the service benefits o f renting.With the high speed of technological change, some office equipments are easy to become outdated and it’s indispensable to upgrade those equipments every couple of years to improve efficiency and boost productivity in this respect, buying new office equipments can be a better solution.Another way to decide to buy or rent comes from the tax. The renting of office equipments can be fully tax deductible if you use the rented asset in your business. But with a rent, you may have a risk of losing tax benefits for accelerated depreciation. While buying equipments is better as a tax write-off, but both renting and buying can be used on your taxes beneficially.Last but not least one is useful life. Getting the right equipment foryour office not only involves whether it can keep you comfortable, organized and productive, but takes into account the useful life of office equipment , presented as a fundamental financial question which can save you a lot of time and money.Topic C: WHAT IS IMPORTANT WHEN ……?Aiming to increase staff productivity●Offering bonuses●Creating a pleasant environment【思路点拨】主题要点原因Aiming to increase staff productivity 已给要点Offering bonuses 提供奖金Enhance the performance of employees提高员工表现Creating a pleasant environment创造愉快的工作环境More energy, less mistakes, and better decisions精力充沛，少犯错误，更好的做决定补充要点Career advancement事业发展前景Increase employee job satisfaction and productivity提高员工对工作的满意度Staff training员工培训Cultivate loyalty, maintain workplace productivity andgive a strong competitive edge 培养忠诚感【词汇&短语】决策层executive suite竞争优势competitive edge举止优雅的，改良的，精致的refined 【句型点击】●中途打断对方…. Sorry, but….Just a moment, but…Sorry to interrupt, but…Excuse me, may I interrupt?【参考范例】There are some tips about how to motivate staff and boost employee productivity. First of all, offering bonuses is a commonly-used way of praise, recognition and reward for achievements and successes, which will enhance the performance of employee greatly. Money satisfies needs and it can stimulate people to work harder.A pleasant working environment is created to allow employees to take the initiative to get things done their way, while still working together as a team for the overall good of the company. Working happily and freely is equipped with more energy, less mistakes and better decisions.Another way to motivate employees is to ensure the employees feel that they have an important role in the overall outcome of a company’s goal and have a big chance for advancement in their career to climb the corporate ladder until they reach the executive suite, which is an effective way to increase employee job satisfaction and productivity.Besides, staff training can help all staff develop their own skills and understand the importance of their duties in the company. Well-trained staff with refined skills will cultivate loyalty through satisfied employees, maintain workplace productivity and give the company a strong competitive edge.第三辑Test 4Topic A: WHAT IS IMPORTANT WHEN ……?Aiming to keep good staff●Promotion opportunities●salaries【思路点拨】主题要点原因Aiming to keep good staff 已给要点Promotion opportunities晋升机会Top talents retention 留住人才Salaries 工资薪水 A key attraction 吸引力补充要点Recognition and praise认可和奖励A sense of pride and boost up morale培养自豪感Workplace culture 职场文化Trust for successful two-way communication双赢的沟通【词汇&短语】高级人才top talent 骄傲感a sense of pride提高工资pay increase 扶助，增强boost up分红制profit sharing 士气，斗志morale出勤attendance 双向的two-way【句型点击】●表示附和Let’s hope soI feel confident to.Sounds great.【参考范例】One of the key secrets to retaining valued staff is offering good prospects for promotion opportunities. Continuing professional development opportunities should be scheduled and given to help employees to develop skills and advance their careers within the organization, which can ensure that top talents stay with you. Financially-based incentives could be a attraction. Competitive salary with pay increases, bonuses, profit sharing, etc. enhances good staff retention. And those monetary initiatives can be based on productivity, suggestions or ideas, and even attendance. Don’t miss the occasions where you can express your appreciation your recognition to your staff for their dedic ation and contributions to the success of the practice, for showing recognition and praise to your valuable employees can stir a sense of pride and boost up morale among employees, thus motivating more improvements in their performance.Additionally, a harmonious workplace culture fosters trust for successful two-day communication. The companies who build animage in the minds of existing and potential employees that your business is an enjoyable place to work will be in a better position to recruit and retain good staff.Topic B: WHAT IS IMPORTANT WHEN ……?Organizing a conference●Conference speakers●Facilities at conference centre【思路点拨】主题要点原因Organizing a conference 已给要点Conference speakers 会议报告人Inspiration 鼓舞力Facilities at conference centre会议设备Sound effects 明显的效果补充要点Time allocation 会议时间分配Order and efficiency 井然有序Budget 会议经费Crucial support 关键支持【词汇&短语】激发性的motivational 播音public address演讲嘉宾guest speaker 事先in advance耗时的time consuming【句型点击】●表示同意Absolutely!Exactly!You betYou got itThat’s for sure.【参考范例】It is wise to keep in mind that it is better to invite motivational guest speakers to do conference presentations. Good professional conference speakers can inspire attendees, create the whole atmosphere and drive for the conference. But make sure their presentation will be of interest to everyone.A suitable venue is a hard decision of conference organizing, but the most time consuming part is to determine what equipment is include in the venue booking. Facilities at conference centre, especially the public address system must be test in advance to ensure that attendees throughout the room can hear what the speaker is saying.Time allocation determines the most appropriate topics that will best achieve your conference goals. That means how much time is required to select activities and presenters can help address the conference purpose. However, the conference agenda, order andcontent of conference activities will go through many changes until the actual conference is fun.In addition, an effective budget is crucial to the success of the conference. In the first place, work out your costs to plan your budget and try as best as possible to cover overall expenses within your budget. Make sure to keep a file of all invoices and receipts. Topic C: WHAT IS IMPORTANT WHEN ……?Producing a marketing plan●Identifying target customers●Setting a budget【思路点拨】主题要点原因Producing a marketing plan 已给要点Identifying target customers 确定目标客户Marketing needs and objectives市场需求与目标Setting a budget 制定预算开支Financial balances and priorities财务收支平衡补充要点Marketing strategies 市场战略Marketing direction and action市场方向Environmental factors各种环境因素Impact on the market growth potential潜在增长市场的影响【词汇&短语】收入，税收revenue 明显的measurable图表tables and graphs 政府行动government action管理工具managerial tool 文化变迁cultural changes定价pricing 营销信息marketing message市场分割market segmentation【句型点击】●表示反对No way.Not really.Of course not.Not a chance.门都没有【参考范例】Producing a dynamic marketing plan will focus attention on your ideal customers. Identifying target customers is the first step in your marketing plan, which defines the needs of the market your products or services satisfy and states the objectives your company aims at.The purpose of setting a marketing budget is to lay out spendingrequirements necessary for meeting the plan’s objectives by gathering all the revenues and costs involved in marketing into one comprehensive document with tables and graphs, as a managerial tool, it balances what is needed to be spend against what can be afforded , and helps make choices about financial priorities. Marketing strategies are concerned with pricing , distribution, promotion, advertising and market segmentation, effective marketing strategies are indispensable for high-standard and action-oriented marketing plans, which provide the direction the product will take and usually result measurable actions. Besides, various environmental factors such as government actions, emerging technology, and even cultural changes may have a positive or negative impact on the market growth potential of your products or services. So developing your marketing message about those factors makes it easy to plan and carry out the marketing activities you need to grow your business.。
(完整word版)剑桥商务英语(BEC)中级第二、三、四辑口语真题范例
第二辑Test 1Topic A: WHAT IS IMPORTANT WHEN ……?Entertaining clients●Types of activities●Cost[思路点拨]【词汇＆短语】促销赠品Complimentary presents 迎宾室Hospitality room招待费Entertainment allowance 定制Customize针对个人Personalize 有目的的Purposeful商业目的Business objectives 客户需求Customer demand 包间Compartment 舒适的Cozy【句型点击】●间歇、停顿How shall I put it? 怎么说呢？Well, what I trying to say is…….. 我想说的是……..I’d like to begin by……●个人想法In my opinion, I’d say that…..The point is that…….Well, we should….【参考范例】Entertaining clients is not an easy job and should be handling appropriately and enjoyably. It contains more than just a wonderful meal, a sightseeing tour or a shopping trip. Good hospitality events can impress clients in a unique manner in and outside of the office.When entertaining clients, we should decide the types of activities according to their interest and favorites. Moreover, these activities should help us achieve our business objectives, for example, we can have an intimate discussion about business with our clients during a meal in a cozy compartment where both where both sides tend to be more relaxed. In addition, we have to mix business with pleasure effectively so our clients won’t feel that we are too purposeful.Cost is anther important factor when designing activities for clients. Higher expenses don’t necessarily to greater satisfaction, and in some cases, the clients will be overwhelmed with our kindness. Therefore, when entertaining clients, sincerity appears to be more important, upon which a long and a steady business relationship is based.Topic B: WHAT IS IMPORTANT WHEN ……?Choosing retail premises to rent●Location●Length of contract【词汇&短语】房东landlord 利润空间profit margin租户tenant 房屋结构building structure可持续发展sustainable development 合同到期exploration of contract繁荣boom prosperity 续签合同renew the contract租金rent 押金deposit【句型点击】●观点阐述Well, it seems to me that…….That’s true, but on the other hand…..●追加观点That’s just what/all I was thinking…..Well, the point I’m trying to make it that……Another thing I want to mention is……【参考范例】When aiming to choose retail premises, you should always put the location on the top of your list. An ideal retail premises should be situated in the downtown district or a big residential area where the sources of the customers is guaranteed, in China, A lot of businessman believe in Fengshui and they think a good location is vital to the success of business.Besides, the length of contract is also an important factor in choosing retailpremises because the retailer need time to develop market and customers. A steady and uninterrupted business environment is most desired, and a long-term contract will ensure the retailer’s sustainable development.What’s more, rent and means of payment should never be overlooked, retailers in general have a big cash flow, therefore, a reasonable rent and flexible means of payment are good for their capital turnover. A cooperative landlord is preferred and necessary for a win-win situation.Topic C: WHAT IS IMPORTANT WHEN ……?Deciding on packaging for products●Image●Production process【词汇&短语】包装材料wrapper，packaging material 不可再生资源non-renewable resources包装设计package design 有利环境的environmental-friendly顾客的青睐customer favor 肤浅的，表明的superficial【句型点击】●自然过渡How shall I put it? 怎么说呢？Actually…..That’s just how I see it …..●个人观点Personally, I think…..Frankly, I think….【参考范例】Packing of products concerns the fate of products because it arouses people’s desire for purchase. When deciding on packaging for products, we should take several things into consideration.First of all, the image catches the eye of potential customers, people are sometimes skin deep when surrounded by a variety of products, their decisions are simply based upon the packaging, therefore a thoughtful design in color, shape and packaging materials is crucial in winning customer’s favor.On the other hand, the cost of packaging should be carefully dealt with because it is contained in the prices of the products. Increased price will make the products less competitive in a buyer’s market. After all, in comparison with packaging, people are more sensitive to price.Last but not least, our resources are limited and some are even non-renewable. Once the products are opened up, the wrapper are useless, so it is expected that designers can develop further uses of packaging materials or at least make them environmental-friendly.Test 2Topic A: WHAT IS IMPORTANT WHEN ……?Selecting staff for promotion●Attitude to work●Current performance【词汇&短语】空缺职位vacancy 人事部personnel行政管理部administration 公关public relations总部head office 工资wages and salaries管理技能managerial skill 职业前景career prospect人力资源部human resources 团队协作teamwork【句型点击】●常用开始语Thank you for your questionThe answer is…Let me start with….In my viewIt is very likely that….●表达观点常用句What I am thinking is….Let me make my point very clear.It is crystal clear that…..There is no doubt that…..I am into the first opinion..【句型点击】When selecting staff for promotion, several factors should be taken into consideration, to begin with, the attitude to the work is one of the most fundamental elements. I believe attitude is everything. It is not uncommon to findworkers who have great talents but are reluctant to make full contribution in their position, the point is, you have to love what you are doing and you have to try your utmost and reserve no effort to do it.Secondly, current performance is also very important, because it is obvious that attitude and effort have to be measured in a certain way so that you can know everyone’s capability.Thirdly, you can’t ignore career potential and adaptability, almost in every company, we can find employees who are excellent individuals but fail to cooperate in a team, these elements are all very essential in one’s career. Admittedly, it is not very likely to find all of them in one person, and then you have to consider about the specific position and grant priority to one of them.Topic B: WHAT IS IMPORTANT WHEN ……?Considering a career change●Further study or training●Opportunities for future promotion【词汇&短语】实际工资real wages 合并merger最终目标ultimate goal 个人收入personal income坏的影响adverse effect 工资价格螺旋上升wage-price spiral精明的讨价还价交易horse-trading 无形资产intangible assets资格qualification 投资回报return on investment【句型点击】●更倾向于某一个选项I would take …….. as my priority 我会把……..作为我的首选项。
商务英语中级第三版答案
商务英语中级第三版答案商务英语中级第三版答案【篇⼀：剑桥bec真题中级第三辑⼝语解析(part 3discussion)】staff magazineyour company is planning to introduce an internal magazineto keep staff informed of company developments. you have been asked to help plan the staff magazine discuss the situation together, and decide:what type of information to include in the magazine which type of staff should contribute to the magazine how often the magazine should be published 【题⽬分析】企业内刊你所在的公司⽬前正计划发⾏企业内部期刊以帮助员⼯随时了解公司的发展状况。
要求你帮助策划企业内刊的设计。
你们⼀起讨论这个话题，并决定：杂志包括哪些内容 ? 杂志所定位的员⼯类型 ? 杂志的发⾏周期【词汇、短语】特写 feature 视觉的 visual 熟悉的，了解的up-to-speed 上交 submit 使适应，定位 orient 承诺，奉献commitment 【句型点击】 ? 正⾯评价观点 good idea!i really appreciate what you’ve said you’ve made a very good point. that’s interesting!【参考范例】a: i think the staff magazine should be published four times a year and contains news and features about events in the companyand the achievements of staff.b: i don’t think so. a monthly publication of news , analysis, opinions, interviews, competitions and feedback would be better, which can cover a wide range of topics, of interest to staff.c: i prefer the monthly. the magazine is an easy and convenient way of keeping up-to-speed with everything that’s going on in the company. in addition, staff magazine is designed to create a corporate culture that can connect all people in. so, the more, the better.a: ok, maybe you are right. staff magazine should involve everyone and everything in the company. a rich, prompt and diversecoverage satisfies all needs and expectations. by the way, what could be the target audience of the magazine?b: since every issue is designed to give staff a better understanding of our business, to share knowledge and experiences, to provide interest and entertainment and to show readers why the company is a good place to work, the magazine should be oriented to all the staff members.c: you can target the staff magazine to different groups, for individual department may want their version of the magazine. moreover, staff should be encouraged to become involved in producing the magazine and building a sense of community and engagement.a: an employee magazine, um, sounds nice. and printed staff magazines can be out of date before staff even read them; so what about e-magazine, which allows content to be alive and up to date?b: good idea! then staff can get information across in an engaging and visual way. down-loading and uploading old and new issues are really easy through the internet and intranet. anyone can easily submit their article or update in the relevant section of the staff magazine.c: so many ways to improve the magazine and the staff magazine is such a great commitment to help staff to communicatebetter, and be better informed. even the clients can get useful information and grasp business opportunities from the staff magazine.第三辑test 2video conferencingthe company you work for is concerned about the amount of time staff spend traveling to meetings in other branches of the company, and is looking at alternatives.you have been asked to make recommendations about introducing video conferencing. discuss the situation together and decide:what the company needs to know about the meetings that take place at present. what are the advantage and disadvantage of video conferencing might bewhat kinds of practical preparations would be needed before introducing the system 【题⽬分析】电视会议你所在的公司⽬前很关注员⼯出差到其他分公司开会的⽤时问题，正在寻找可替代的开会⽅式。
BEC中级真题解析_第三辑T4P4
31题、go through 仔细的查看，后面正好和customer service review搭配。
30题的driving force和33题的customer base属于固定说法。
29. A. demands B. applications C. proposals D. orders
30. A power B. strength C. force D. pressure
31. A take over B. go through C. set down D. put up
or night there is now a 24-hour phone-based service.
In order to remain competitive and build customer loyalty, the bank guarantees to turn around
The bank with ideas
With several hundred years of history behind it, the APL Bank has few problems in convincing
businesses that it is reputable and secure__19_ of a range of banking serving. Now, it is
growing fast, and last year the bank gained 36,000 new business accounts.
19. A. producer B. supplier C. provider D. giver
20. A achieve B. reach C meet D. assist
[精品文档]BEC中级第三辑阅读真题解析(完美打印版)
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2P1T
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析解题真辑三第
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BEC中级真题阅读精讲：第3辑T4P5处理花费
BEC中级真题阅读精讲：第3辑T4P5处理花费BEC中级真题阅读精讲:第3辑T4P5 处理花费BEC中级真题阅读精讲:第3辑T4P5 处理花费Dealing with Expenses0 Most companies use forms or spreadsheets to process travel and entertainment00 expenses claims. As a result, it can be difficult to control over spending across the34 organisation, and unfortunatelywhendata often needs to be processed again and entered35 into the firm's othersuchaccounting systems. One solution is an automated expenses36 management system. Butifthere are various measures you can implement to make37 your existing procedures more efficient. Firstly,tryensure that all expenses claims are38 independentlybeenauthorised. Who approves senior managers' claims, for example?39 Don't waste timeforreviewing all expenses claims; only look in detail at a sample, but40 regularly up date the firm's expenses policy, and querywithall claims that fall outside it. You41 should also avoid duplicating effort; if line managers check expenses, there is little point42 in the accounts departmentaredoing so. You could try to cut down on cash advances and43 corporate credit cards; making stafftouse their own credit cards encourages them44 to submit claims on time. It is also a good idea to identifyand remind staff who do not45 submit or approve claims promptly. Finally, aim to rechargeeveryexpenses to customers where your business model allows.《Dealing with Expenses》，处理花费。
BEC中级真题第三辑阅读及答案解析版
BEC中级真题第三辑阅读及答案解析版阅读部分第一篇文章：市场调研披露困扰市场调研一直是企业制定商业战略和打造竞争优势的重要手段之一。
然而，近年来，市场调研中的一些问题日益凸显，给企业带来了困扰。
首先，许多企业在进行市场调研时，存在信息的获取渠道单一、数据样本不全等问题。
一些企业仅仅通过一种或几种渠道获取信息，导致调研数据的准确性和真实性存在疑问。
此外，许多企业在进行市场调研前，没有制定明确的样本选择标准，导致调研结果的可信度受到影响。
其次，市场调研中的问卷设计也是一个较大的问题。
一些企业在设计问卷时，问题设置不够具体、不够准确，导致调研结果的可信度不高。
此外，一些企业在问卷设计中存在主观性过强的情况，使得结果失去客观性。
第二篇文章：零售业跨界经营趋势随着消费需求的不断变化，零售业的经营方式也在不断更新迭代。
近年来，跨界经营成为零售业的一个热门趋势。
首先，越来越多的传统零售企业开始尝试与电商企业合作，通过线上线下结合的方式打造全渠道的购物体验。
这种跨界经营能够满足消费者线上线下无缝切换的购物需求，提高销售额和消费者忠诚度。
其次，零售业也开始与其他行业展开合作，实现产品的多元化销售。
例如，一些零售企业与餐饮企业合作，在店内设立餐厅，为消费者提供一站式购物和用餐服务。
这种跨界经营能够吸引更多的消费者，增加企业的竞争力。
答案解析部分第一题答案：B解析：根据第一篇文章中的第一段可以得知，市场调研在制定商业战略和打造竞争优势中起到了重要作用。
因此，正确答案为B。
第二题答案：A解析：根据第一篇文章中的第二段可以得知，许多企业在进行市场调研时，存在信息获取渠道单一、数据样本不全等问题。
因此，正确答案为A。
第三题答案：D解析：根据第二篇文章中的第一段可以得知，跨界经营是零售业的一个热门趋势。
因此，正确答案为D。
第四题答案：C解析：根据第二篇文章中的第二段可以得知，零售业开始与其他行业展开合作，实现产品的多元化销售。
BEC 真题3 Test 4 Listening script
真题3 Test 4Test4-Part One 1-121-4MEETING NOTESCosts of 1. PLASTIC COMPONETS have increasedSome of our 2. COMPETITORS have signed exclusive contacts with suppliers.3.No time to discuss problems at (THE) FOCUS meeting.4.Product quality problems due to lack of suitably trained 4. (SKILLED) OPERATORS. Man: Sara, can you bring me up to speed with the production situation了解生产状况? We've had a few problems, haven't we?Woman: Yes, we had technical problems on the assembly line装配线and, on top of that最重要的是, prices of the plastic components have rocketed塑料配件的价格飞涨, and because of that we're about to increase the prices of our goods which won't please our customers. Man: Surely everyone's affected, not just us?Woman: Yes, but we should have made agreements with our suppliers to sell only to us, like many of our competitors do.We missed out there我们错过了.Man: Why was that?Woman: I suggested it at the monthly team meeting团队每月例会, but they thought there was no rush. I tried bringing it up at the focus meeting焦点会议, but we didn't get round to it. Man: Well, it's time we did. What else?Woman: We had to recall all products made last month because of defective casings有瑕疵的外壳. This was because we simply didn't have enough skilled operators, although the earlier problems with missing machine parts had already been resolved. So we're back on track重回轨道now.Man: I'm glad to hear it. Thanks.5-8PHONE MESSAGE for Simon SmithEmma Paynton has a query about contracts for new 5. TRAINING STAFF.She needs to know the maximum length allowed for a 6. TRIAL PERIOD.Also, if 7. HOLLIDAY PAY is required, can she include it in the hourly rate?Could you check a contract from a new 8. DISTRIBUTOR?Man: Legal department, Simon Smith's office.Woman: Hello, is Simon available?Man: He's in a meeting. Can I take a message?Woman: Please. It's Emma Paynton, Production Supervisor ... Simon usually does the contracts for our Service Engineers. Um ... we've decided to take on some Training staff招聘培训人员, and I'd like to check details before I finalise their contracts完成合同.Man: Aha.Woman: Last time Simon okayed some contracts, he recommended including a trial period 试用期of three months ... the employee hadn't been qualified无资质for long. I'd like to do the same this time. My question is, is three months the maximum time allowed?Man: Right, got that.Woman: My other question's about fees费用. I'm going to pay by the hour, and also give annual bonuses年终奖. I know they won't get sick pay病假工资, but could Simon advise on whether we're obliged to offer holiday pay提供假期工资, and whether that can be calculated into the hourly rate按小时计算.Man: Fine.Woman: Oh, one other matter. If I fax him another contract, could he look through it仔细查看? We're changing to another distributor经销商, who's sent us the draft document合同草本, and the warehouse manager wants someone to go over it for him.Man: OK, I've got all ...9-12NEXT MONTH’S NEWSLETTERDecision to introduce 9. PRODUCTIVITY BONUSES for all staff.Positive feedback on the new models shown at 10. THE TRADE FAIR last month.Board are coming to final decision on the 11. TAKEOVER of G and Q.12.REDUNDENCIES will be necessary.Woman: That was a good meeting, George.Man: We covered包含a lot certainly. Let's pick out some points for next month's newsletter 下月简讯. We'll have to prepare it soon anyway.Woman: Good idea. We usually leave it too late.Man: I'll take notes. Let's start with something positive. How about the fact that the MD's finally agreed to start a productivity bonus生产奖金. That's good news.Woman: Especially as it'll be right across the board. Then there's the feedback from last month's trade fair交易会. It was very encouraging on the latest equipment that was exhibited.Man: Yes, we should include that, especially for the design team. And something about G and Q. The board are in the process of deciding whether to go ahead with the takeover接管. It's not official yet, but the rumours are spreading 谣言四起already. Some staff know people in the other company so they'll hear about it from them.Woman: Let's write about it, but we must include confirmation that there won't be any redundancies裁员, at least in the foreseeable future可预见的未来, to avoid causing anxiety 避免恐慌.Man: Right. Let's do the first draft tomorrow.Woman: OK.Test4-Part Two 13-2213-18ThirteenMan: I thought management showed a complete misunderstanding of the issue问题. We don't need a whole new set of managers 一套新的管理班子- that would just increase the salarybill工资账单and double the administration. What's needed is new blood coming into the company - people who can start off at ground level基层, working their way up in the company and learning as they go along, as it were. Otherwise we'll really be in danger of cutting ourselves off from our roots.13.F Some new trainees should be recruited.FourteenWoman: I think the accountants 会计have got mistaken priorities弄错优先顺序. We are increasingly involved in the type of work where we need the fullest protection全方位保护. I'm not saying that we should be asking to be compensated赔偿for every little thing. It's just that we should know that we're properly covered if something happens. In this day and age, it's not too much to ask. It wouldn't cost that much more and it would be worth it in the long run.14.G The company insurance provision is not sufficient.FifteenMan: It seems curious that the set of products we researched and developed earlier this year isn't included. Management made a big fuss about the launch对产品发布会过分大惊小怪- a big party, with a lot of press interest - and then it turns out the designer didn't think our photographs were good enough to include, so the whole section stayed exactly the same as it has done for years. It's not going to create the impression we want, frankly坦白地说. 15.B The company brochure should be updated.SixteenWoman: I think it's very worrying that we have spent such an amount on research, and we come up with a world-class product创造出世界一流产品, and then things start going wrong. We've had quite a few customer complaints 顾客投诉already about things like the quality of the maintenance质量维持we offer. And management is doing nothing about it. They point to 指出all the other improvements and neglect what I regard as the most important part of our work.16.A The after-sales service is poor.SeventeenMan: I was speaking to someone down in the Finance Department 财务部last week and they were talking about holiday allowance假期津贴and flexible working弹性工作, and I couldn't believe how different their allocations were不相信他们分配的会多么不同. For the last five years, management have been saying how they were working for equality between departments 部门之间的平等, but I think a great deal more needs to be done. I think it's really bad for inter-departmental relations.17.D Employment contracts should be standardised.18-22EighteenMan: Joe - Frank here. Thanks very much for your letter. We're still very interested in this new software of yours, but we shall need a bit more time to consider, and perhaps some hands-on experience实际经验with it. So this next meeting of ours will be crucial 关键- I hopethe nineteenth is still suitable? Shall we expect you for lunch, before we get down to business at two o'clock as arranged?18.D to confirm an appointmentNineteenMan: Hello Sally - it's George from JG Consultants顾问here. Please get back to me on this as soon as you can. We've got clients who are involved in market testing one of their new products and want a meeting at fairly short notice to distribute information.It's for the twenty-seventh - two weeks' time. There'll be forty-eight delegates代表from three countries, so I'm afraid it will mean translation facilities and the usual video and sound equipment. Will this be possible? Thanks.19.G to book a conference venueTwentyWoman: It's Marcia Lazenby, Accounts Department at Autobins. We've received a bill from you for goods delivered last month, but the prices don't seem to correspond with 一致what you quoted or even with those in the catalogue目录. Could you check? It seems some adjustment may be necessary. Please get back to me as soon as possible.20.B to query an invoice 发票，清单Twenty-oneMan: We've received the advance publicity前期宣传about your new multi-function photocopier. We're Brown's at Castleworth, by the way. We're impressed and very interested. We'd need to have the price list of course; and is there any possibility of renting? But most important -please let us know when you'll be in our area, and able to show us it in action.21.H to arrange a demonstrationTwenty-twoWoman: I'm calling from Johnson's about the work stations工作站we've asked you to supply. We've been reconsidering the office layout办公室布局- largely on the basis of your advice, I might add - and we now think we should go for two more of the smaller units (type A) in place of one of the larger type C models. Please let us know what difference this will make to the overall cost 总体费用.22.E to enquire about a changeTest4-Part Three 23-30Woman: Hey Dan. How did the appraisal评估go?Man: Oh, 23 it was pretty good thanks. Carol - she's my line manager - seemed to know me better than I knew myself, and she really helped me to identify strengths and weaknesses 找到优势和劣势I didn't know I had. I'd thought we were just going to talk about practical things, like what my prospects 前景are for promotion, rather than my psychology!Woman: Do you want a promotion? I thought you'd chosen to go down a grade降级when you took this job.Man: That's right. I used to manage a sales team. It meant working long hours, and it could be pretty difficult at times, though on the whole I enjoyed the challenge. 24 But it kept me at a distance from customers and I wanted to go back to that. So here I am, a sales rep 销售代表again. I'd be interested in promotion if it didn't stop me doing the fun parts of the job.Woman: How have people reacted to your taking a step down?Man: Most of the people in my last company found it strange,25but in fact a couple of them thought about changing to this company too, though it didn't come to anything. There seems to be a rumour 谣言going around that I'll be looking for something better soon, but actually I'm pretty happy here.Woman: You certainly seem to be good at the job.Man: To be honest, with all the new insurance products 保险产品coming out it isn't easy to keep up with them all. I have to struggle to remember everything that's available. 26 At least working with a computer comes fairly natural to me, so that saves time.Woman: I'm glad I don't have to deal with customers the way you do. I haven't got the patience.Man: You certainly need that sometimes, when someone spends ages 花很多时间making up their mind, but I don't find it a problem. And I don't mind explaining complicated policies in simple language: it's quite a challenge. But there are some people I'd much rather avoid. 27 Unfortunately in this job, you've got to make everyone feel you really enjoy their company 陪伴.Woman: Quite frankly, the less I have to do with them the better!Man: I tell you what though - in my appraisal I suggested some changes to the way I work.I couldn't persuade Carol to let me work fewer evenings and more on Saturdays, but at least28 I won't have to come into the office every day: she's letting me work from home instead. And that'll mean I'll waste less time travelling, so I should be able to make more commission 挣更多的佣金, which will be a relief宽慰, as the basic salary's so low.Woman: Good for you.Man: We also talked about an idea I have for increasing sales, which she'll put to the senior managers. The company's spending much more on advertising now, so the name's more recognisable, but I suspect it doesn't lead directly to more business.29 Now that sales reps are allowed to travel anywhere in the country, incentives激励措施should be offered to existing customers to introduce new ones. It's the personal contact that counts重要的是个人接触.Woman: So with your management experience, you must be in good position to judge your own line manager. What do you think of her skills?Man: 30 She'll always make time to listen to anyone in the team who wants to talk to her, and that's a plus. On the other hand, I've never known her to be ready for a meeting, even when she's called it herself, which isn't a very good model for the department. And it's really left up to us to motivate ourselves.Woman: Well, I'm pleased your interview seems to have gone well.。
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Test4Part one四个专家分别对一个度假公司的发展给出了自己的意见。
怎么锁定目标客户，怎么定价，怎么打折，都是一门学问。
题目信息稍微有些隐晦。
话说这个BEC阅读的第一部分，普遍难度不是很大，可个别题目一旦含蓄起来，也是很难在文章中找到答案的影子的。
第一题，通过将同样的假日出售给不同收入层次的客户是有风险的。
这题的答案够隐晦的，而且不是特别的对应。
答案是B段开头的一段话。
说该不该将多余的假期打折，是一个有争议的点。
这样会导致一些注重预算的人被放在了SunTours’的一些更富裕的客户旁边，从而将品牌给毁了。
注重预算的（budget-conscious）和更富裕的（more affluent customers）是两种不同的收入人群，也就是different income brackets，damaging the brand，毁坏了品牌，言下之意，这么做是有风险的，即runs a risk。
第二题，说值得提供打折假期来增加预定的数量。
答案是A段的这么一句：Towards the end of the season, reducing the cost of holidays would attract last-minute customers, thus avoiding any possible loss on unfilled accommodation and flights。
减少假日的开销可以吸引最后的客户，从而避免空余的住宿和飞行带来的损失。
Unfilled accommodation，没有被预定的住宿，对应于题目中的booking。
第三题，如果想要增加回头客，SunTours需要反思它的市场策略。
答案在D段，需要提炼：the company should consider that brochure mailings。
They encourage summer tourists to take another break and can even be used to send a thank-you letter to returning customers.先说公司应该考虑邮寄宣传册，接着说他们可以鼓励暑假的游客去休另一个假期甚至可以用来给回头客发送感谢信。
后面的句子整个说的就是如何boost repeat customer，前面的consider brochure mailings是具体说明如何思考市场策略（reflect on marketing methods）第四题，说卖其他开发者忽略的地方的假期将会是一个不错的点子。
答案是B段的这么一句：SunTours is planning to sell higher-margin holidays to previously 'unmarketed' destinations for which demand is greater than supply。
计划出售先前没被开发的地方的更高利润的假期，在那里供不应求。
Unmarketed destination也就是other promoters have ignored。
在供不应求的地方做生意，但是是a good idea。
第五题，过去SunTours曾采取过一些不利的方法。
答案是C段的这么一句：SunTours would then be able to change direction when things go wrong, as they inevitably do from time to time.事情做错了的时候就可以转变方向，正如它们有时不可避免的所做的一样。
也就是说，过去曾做错过决定，也就是disadvantage。
第六题，在某些地方，SunTours也许可以协商一些更有利的合同。
答案是B段这么一句：It is likely that accommodation providers in these emerging holiday destinations will be more flexible when it comes to setting terms。
这些新兴假期市场上的住宿提供者在制定条款时可能更有弹性。
合同更有弹性，也就是可以选择的余地更大，也就是越有利，more favourable。
Negotiate contracts对应于setting terms。
第七题，有一种打折假期的替代选择，更能让SunTours的客户满意。
答案是D段的最后一部分。
前面说降价出售假期一定不是一个明智的选择，更好的选择是。
这里的a better choice，也就是an alternative to discount holidays，既然better,就是more satisfactory。
Part two《Human resource management》，人力资源管理。
顾名思义，文章讲的是人对于企业的重要性，以亨利•福特的名言开头，列举了一系列专家对人力资源管理的看法。
第八题，这一段是列举了一个作家对人力资源重要性的看法。
空格前面说这个人认为人力资源在当今的商业世界有着越来越重要的作用。
空格后面是举例说明有着高度员工认同感的公司是竞争对手很难超越的。
所以第八空还是讲的人力资源的重要。
所以选B：传统的竞争优势已经减弱，有技术的、有动力的、有弹性的员工的作用变得越来越重要。
第九题，前面是列举几个调查结果来支撑上一段的观点：人力资源很重要。
后面一个after all，问到怎么才能评估员工对公司的忠诚度呢？从after all可以看出第九空有点转折。
人力资源虽然重要，但是员工对公司的忠诚度是无法衡量的。
第九空应该选B：收集可信证据的困难，使得调查结果的不确定性。
这里的findings就是对应的前面的survey和study，but是个关键的词。
第十题，这一空要和下一段联系起来选答案。
这一空的前面说，当HR专家建议改变公司的补偿结构或者是在招人时更有选择性一些，他们是在要求需要资源的事情。
（意思是需要成本的，不是那么简单容易的），接着下面一段就说为了达成这些要求，一些新的方法涌现出来。
新的方案预测这些地方的改进能够给股东带来30%的增加收益。
前面一个成本，后面一个收益，说白了，就是钱，这才是最根本的东西。
专家虽然给出了建议，但是这些建议必须能保证带来利益，才会得到支持。
所以选F，financial benefits是关键词。
第十一题，后面的both很关键，说两者都涉及到合适的决定。
那么第十一空应该是两件事情在做对比，找出了共性。
选E：将人力资源的积极用处和有效的基金管理做对比。
Compare 是关键词。
第十二题，最后一段讲的就是人力资源的回报问题。
投入的资源必须得有收获才行。
12空前面说投入巨大但不知投资是否值得，这样是没有意义的。
空格后面则是根据这个问题给出的意见：招人需谨慎。
可见12空还是和招人的投入有关。
并且是负面的，所以才有了后面的advice。
选C：一个常见的错误是将钱花费在招人上来弥补培训的不足。
一个mistake，一个recruitment，都是信号。
Part three：《Achieving a successful merger》，实现一个成功的并购。
文章没有从技术和经济效益的角度来分析并购成功的因素，而是强调了一个在并购中容易被忽视的重要因素：文化冲突。
不同的企业文化走到了一起，能否兼容是并购能否成功的关键因素。
一个比较著名的例子是当年惠普与康柏的并购。
第十三题，问什么情况下并购会遇到麻烦。
答案是A段的最后一句，关键词是culture clash：如果两个公司的员工在工作方式上存在文化冲突，那么金融专家和律师们为了达成交易所做的一切努力都是徒劳的。
所以选C：冲突性的态度无法得到解决。
Conflicting attitude对应于culture clash。
attitude具体指公司员工做事情的方式和态度。
第十四题，问很多机构为并购所做的准备是什么。
答案是第二段的这么一句话：Corporates, he explains, concentrate their efforts before a merger on legal, technical and financial matters。
公司都把精力集中在法律、技术和金融事务上了。
也就是更多的看重经济等方面的利益，而忽视了人的因素。
选A：确保他们的利益得到很好的反映，也就是自己的利益有保障。
represent 在这里的意思是be present or found in something, especially to a particular degree。
第十五题，问这俩医药公司并购失败的原因是什么。
答案是第三段的倒数第二句：the chief executives of the two companies could not agree which of them was to head up the new organisation.在谁来领导新的机构的问题上无法达成一致。
所以选D：人员竞争问题无法得到解决。
Personal rivalry就是指两个领导谁也不服谁。
第十六题，问focus group可以帮助公司干什么。
先弄明白focus group的意思，看剑桥高阶的解释：a group of people who have been brought together to discuss a particular subject in order to solve a problem or suggest ideas。
处理问题的团体。
答案在第四段。
这一段是举例说明两个合并公司的文化兼容性问题。
经过focus group的调查，这两个公司的做事方式有很大差别，不能兼容。
所以这一题的答案是选D：评估他们能否匹配。
第十七题，问在一个新合并的公司里创造新的文化意味着什么。
答案是第五段的这么一句：This means taking the best from both sides and making a new organisation that everyone can accept。
吸取双方的优点，创造一个所有人都能接受的新组织。
每个人都能接受，那么合并成功的可能性会大大增加。
选B：合并起作用的几率增加了。
第十八题，跨文化分析能够表明什么。
答案是最后一段的最后一句：how its politics, economics and history impact on the way business is done.看看这个国家的政治、经济和历史是怎么影响商业行为的。