BEC中级真题解析_第三辑T3P2
剑桥BEC真题模拟中级第三辑口语解析Part3Discussion
剑桥BEC真题中级第三辑口语解析Part3Discussion第三辑Test 1Staff MagazineYour company is planning to introduce an internal magazine to keep staff informed of company developments.You have been asked to help plan the staff magazineDiscuss the situation together, and decide:●What type of information to include in the magazine●Which type of staff should contribute to the magazine●How often the magazine should be published【题目分析】企业内刊你所在的公司当前正计划发行企业内部期刊以帮助员工随时了解公司的发展状况。
要求你帮助策划企业内刊的设计。
你们一起讨论这个话题，并决定：●杂志包括哪些内容●杂志所定位的员工类型●杂志的发行周期【思路点拨】主题讨论要点讨论结果原因Staff Mag azine Contents ofmagazineNews, analysis,opinions, interviews,competitions andfeedbackCover a wide range oftopics, of interest tostaffOrienta tion of magazi ne Oriented to all thestaff membersA betterunderstanding of ourbusiness, knowledgeand experiences,interest andentertainment, a goodknowledgeCircula tion Monthly An easy, convenientway of keepingup-to-speed witheverything.【词汇、短语】特写feature 视觉的visual熟悉的，了解的up-to-speed 上交submit使适应，定位orient 承诺，奉献commitment 【句型点击】正面评价观点Good idea!I really appreciate what you’ve saidYou’ve made a very good point.That’s interesting!【参考范例】A: I think the staff magazine should be published four times a year and contains news and features about events in the company and the achievements of staff.B: I don’t think so. A monthly publication of news , analysis, opinions, interviews, competitions and feedback would be better, which can cover a wide range of topics, of interest to staff.C: I prefer the monthly. The magazine is an easy and convenient way of keeping up-to-speed with everything that’s going on in the company. In addition, staff magazine is designed to create a corporate culture that can connect all people in. so, the more, the better.A: Ok, maybe you are right. Staff magazine should involve everyone and everything in the company. A rich, prompt and diverse coverage satisfies all needs and expectations.By the way, what could be the target audience of the magazine?B: since every issue is designed to give staff a better understanding of our business, to share knowledge and experiences, to provide interest and entertainment and to show readers why the company is a good place to work, the magazine should be oriented to all the staff members. C: You can target the staff magazine to different groups, for individual department may want their version of themagazine. Moreover, staff should be encouraged to become involved in producing the magazine and buildinga sense of community and engagement.A: An employee magazine, um, sounds nice. And printed staff magazines can be out of date before staff even read them;so what about e-magazine, which allows content to be alive and up to date?B: Good idea! Then staff can get information across in an engaging and visual way. Down-loading and uploading old and new issues are really easy through the internet and intranet. Anyone can easily submit their article or update in the relevant section of the staff magazine.C: So many ways to improve the magazine and the staff magazine is such a great commitment to help staff to communicate better, and be better informed. Even the clients can get useful information and grasp business opportunities from the staff magazine.第三辑Test 2Video ConferencingThe company you work for is concerned about the amount of time staff spend traveling to meetings in other branches of the company, and is looking at alternatives.You have been asked to make recommendations about introducing video conferencing.。
BEC中级真题解析_第三辑T2P1
A
The secret of avoiding work pressure is thinking ahead. Every day you need to review your
progress towards objectives and decide how you can best use the time available to make further
period of time shows that you are spending time on things that are not really necessary or
important, then think hard about whether you can afford this time如果回顾某段时间发现你在一
about this. Modern definitions of quality refer to Witness for purpose'. If you bear this in mind,
you may find it easier to persuade yourself to settle for an acceptable level of quality rather than
perfection. When thinking about objectives and planning how to achieve them, consider how
thoroughly you need to do something in order to meet your requirements. Unless you have spare
BEC中级真题第三辑阅读及答案解析版
TEST1PART ONEB 1 It would be advisable for Flacks to consult customers before developing a new product.D 2 Producing goods for specialist markets might increase Flacks' profits.C 3 Flacks may need to change the function of one of its facilities.A 4 Flacks should utilise its current expertise to enter a different market.B 5 Flacks may need to consider closing its current production facility.C 6 Flacks should develop the connections it has established with leading retailers.A 7 Expanding the product range would not be a problem for the workforce.Flacks is a UK-based company that produces fashion accessories for women. How can it continue to grow its business?A Susan FalmerFaced with a shrinking market, cheap imports and competitive pricing, Flacks will have to work hard to increase its margins. They need to move into a more promising market, one where demand is growing and where the company can exploit existing skills and contacts. They could think about brand extension - this would not be a giant leap and the sales force would take it in its stride. Also, they wouldn't need to re-equip their factory and could use non-UK sourcing if facilities here are in short supply.B Mesut GuzelThey have the fundamentals of a survival strategy in a market where outsourced manufacture and brand differentiation hold the key to success. I think they should initially locate some of their production in another country, where manufacturing quality tends to be better and it is easier to meet changing customer demands. But they should also regularly monitor production in Britain and think about outsourcing all this work abroad at some point if they need it done faster. The company should continue to work on innovative products, and thorough market research will help to ensure any new ideas are well received.C Gary WilmotIn order to beat their rivals in a highly competitive market, Flacks should ensure their products are attractive and build on their relationships with the big stores rather than trying to go it alone and market directly. They should also consider refocusing production by using their UK factory for high-specification products. They could eventually build more production overseas in a cycle of continuous development.D Michal KaminskiThe demand for fashion accessories is relatively flat and the company should consider exploiting niche markets to improve its margins. But even within these, Flacks must distinguish its goods from those of its rivals in terms of quality, performance and design. Innovative sales, marketing and PR are vital to exploit these niche products. One competitive advantage that Flacks does have is production times. Many retail chains now have two-tier supply chains and Flacks could focus on top-up orders. They might also investigate other sales channels such as mail order.这篇文章是关于一个女性时尚饰品公司——Flacks的发展战略问题，四个专家给出了自己的建议。
bec中级第三辑真题详解test2[整理版]
![bec中级第三辑真题详解test2[整理版]](https://img.taocdn.com/s3/m/14fd5420a22d7375a417866fb84ae45c3b35c2a2.png)
T est2Part one：《Successful Time Management》，成功的时间管理。
文章针对怎么利用时间、提高工作效率提出了一些建议。
第一题，为了完成好一个任务，没有必要处理每一个细节。
答案是C段的最后一句话，而且这句话同时是第一题和第四题的答案所在：Unless you have spare time, do not spend extra hours on an activity in an effort to cover absolutely everything.除非你有空闲的时间，否则不要在一件事情上花费额外的时间去努力涉及到所有事情。
cover absolutely everything可以对应于deal with every detail。
第二题，如果你有很多要做的，也许需要拒绝以后的工作。
答案是B段的最后一句，有点绕：This may require you to be firm and avoid agreeing to more than is realistic.这需要你变得坚定，避免答应超出现实的工作。
more than is realistic，也就是眼前无法完成的工作，即work in the future。
第三题，任何计划行为都需要建立在一个有规律的基础上。
答案在A段。
A段整个就是讲的计划的重要性，有计划，才能合理安排时间。
中间说有人喜欢在每天开始的时候计划，有人喜欢在结束前。
答案是这么一句：you may need to experiment to find what suits you best-find some way of fitting the activity into your schedule.你必须去试验寻找到最适合你的——寻找将这个活动融入到你的时间表的某种方法。
要让计划融入进你的时间表，也就是说计划要成为你的日程的固定部分，即题目说的take place on a regular basis。
BEC中级真题集第3辑
第3辑阅读【TEXT 1】『part 1』1 It would be advisable for Flacks to consult customers before developing a new product.2 Producing goods for specialist markets might increase Flacks' profits.3 Flacks may need to change the function of one of its facilities.4 Flacks should utilise its current expertise to enter a different market.5 Flacks may need to consider closing its current production facility.6 Flacks should develop the connections it has established with leading retailers.7 Expanding the product range would not be a problem for the workforce.Flacks is a UK-based company that produces fashion accessories for women. How can it continue to grow its business?A Susan FalmerFaced with a shrinking market, cheap imports and competitive pricing, Flacks will have to work hard to increase its margins. They need to move into a more promising market, one where demand is growing and where the company can exploit existing skills and contacts. They could think about brand extension - this would not be a giant leap and the sales force would take it in its stride. Also, they wouldn't need to re-equip their factory and could use non-UK sourcing if facilities here are in short supply.B Mesut GuzelThey have the fundamentals of a survival strategy in a market where outsourced manufacture and brand differentiation hold the key to success. I think they should initially locate some of their production in another country, where manufacturing quality tends to be better and it is easier to meet changing customer demands. But they should also regularly monitor production in Britain and think about outsourcing all this work abroad at some point if they need it done faster. The company should continue to work on innovative products, and thorough market research will help to ensure any new ideas are well received.C Gary WilmotIn order to beat their rivals in a highly competitive market, Flacks should ensure their products are attractive and build on their relationships with the big stores rather than trying to go it alone and market directly. They should also consider refocusing production by using their UK factory for high-specification products. They could eventually build more production overseas in a cycle of continuous development.D Michal KaminskiThe demand for fashion accessories is relatively flat and the company should consider exploiting niche markets to improve its margins. But even within these, Flacks must distinguish its goods from those of its rivals in terms of quality, performance and design. Innovative sales, marketing and PR are vital to exploit these niche products. One competitive advantage that Flacks does have is production times. Many retail chains now have two-tier supply chains and Flacks could focus on top-up orders. They might also investigate other sales channels such as mail order.Evaluating the performance of the boardFew employees escape the annual or twice-yearly performance review. (0) .....G......The answer is not a great number. And the smaller the company, the fewer checks there are on how well the directors are doing. Some of the largest companies formally assess the performance of their board, but very few new or growing companies have managed to get round to establishing any such procedure.Many business experts believe, however, that it is important for all companies to review the performance of the board. (8) .............Another reason is that the board itself needs information on how well it is doing, just as much as other employees do. For the chief executive, appraisal of some sort is absolutely essential for his or her own sake and for the good of the company. Indeed, many of those who have reached this level remark on how lonely the job of chief executive is and how few opportunities they get to discuss issues relating to it.There is some evidence to show that once smaller companies put a board appraisal process in place, they find this process relatively easy to operate. (9) .............Their counterparts in larger organisations, however, are often afraid that appraisals could be a challenge to their status.So, how should companies assess their board? (10) .............At a very basic level,this could simply mean getting all the directors to write down what they have achieved and how they can improve on it. At the other end of the scale is the full '360-degree' appraisal. Here, each director is appraised in a systematic manner by a combination of the chairman and fellow directors.In the largest companies there are many methods for assessing the board. A number of such companies have self-assessment schemes. The chairman may meet each board member individually to ask how things are going, in a fairly informal way. The whole board might also meet to talk about its progress in open session. (11).............These might ask for people's opinions on the board's main tasks or on how well the committees are working.Research indicates there has been some improvement in the way the appraisal of board members is conducted. (12) .............The chairman will have been involved directly or indirectly in the appraisal of all members of the board. Whose job is it, then, to appraise the chairman?A It is often the case that the directors of such companies are even happy to receive criticism, as this can prevent them from making basic mistakes.B The rest of the workforce sees it as unfair if the directors are the only members of the company to escape appraisal.C These are encouraging as they put a limit on the power of the chairman to assess fellow directors.D Alternatively, questionnaires might be distributed to directors, forming the basis for future discussion.E One issue remains, however, when all the others have been dealt with.F It is generally agreed that it is the chairman's responsibility to ensure the regular appraisal of each member of the board.G However, one wonders how many companies have in place a formal appraisal process for their board of directors.BRITISH COMPANIES CROSS THE ATLANTICNext month a large group of British business people are going to America on a venture which may generate export earnings for their companies' shareholders in years to come. A long list of sponsors will support the initiative, which will involve a ￡3-million media campaign and a fortnight of events and exhibitions. The ultimate goal is to persuade more Americans that British companies have something to interest them.While there have been plenty of trade initiatives in the past, the difference this time round is that considerable thinking and planning have gone into trying to work out just what it is that Americans look for in British products. Instead of exclusively promoting the major corporations, this time there is more emphasis on supporting the smaller, more unusual, niche businesses. Fresh in the memories of all those concerned is the knowledge that America has been the end of many a large and apparently successful business. For Carringtons, a retail group much respected by European customers and investors, America turned out to be a commercial disaster and the belief that they could even show some of the great American stores a retailing trick or two was hopelessly over-optimistic.Polly Brown, another very British brand that rode high for years on good profits and huge city confidence, also found that conquering America, in commercial and retailing terms, was not as easy as it had imagined. When it positioned itself in the US as a niche, luxury brand, selling shirts that were priced at $40 in the UK for $125 in the States, the strategy seemed to work. But once its management decided it should take on the middle market, this success rapidly drained away. It was a disastrous mistake and the high cost of the failed American expansion plans played a large role in its declining fortunes in the mid-nineties.Sarah Scott, managing director of Smythson, the upmarket stationer, has had to think long and hard about what it takes to succeed in America and she takes it very seriously indeed. 'Many British firms are quite patronising about the US,' she says. They think that we're so much more sophisticated than the Americans. They obviously haven't noticed Ralph Lauren, an American who has been much more skilled at tapping into an idealised Englishness than any English company. Also, many companies don't bother to study the market properly and think that because something's successful in the UK, it's bound to be successful over there. You have to look at what you can bring them that they haven't already got. On the whole, American companies are brilliant at the mass, middle market and people who've tried to take them on at this level have found it very difficult.'This time round it is just possible that changing tastes are running in Britain's favour. The enthusiasm for massive, centralised retail chains has decreased. People want things with some sort of individuality; they are fed up with the banal, middle-of-the-road taste that America does so well.They are now looking for the small, the precious, the 'real thing', and this is precisely what many of the companies participating in the initiative do best.13. The main reason that the British business people are going to America is toA encourage American consumers to buy their products.B analyse how American companies attract media coverage.C look for financial backing from American investors and banks.D investigate how British and American companies could form partnerships.14. In the writer's opinion, the proposed venture will be different to previous ones becauseA fewer British business leaders will be making the trip.B less well-known companies will be better represented.C the larger companies have decided they will not be participating.D it involves research into how British companies market themselves.15. The writer states that Carringtons was wrong toA be cautious about trading in America.B borrow money from its European investors.C assume it was superior to American rivals.D ignore the advice of its American managers.16 .According to the writer, Polly Brown's mistake occurred when itA continued to trade despite making a loss.B attempted to attract a different type of customer.C tried to break into too many markets at the same time.D expected American consumers to pay British prices for goods.17. Sarah Scott states that British companies hoping to succeed in America shouldA focus on a gap in the market.B be less concerned with their image.C concentrate on selling products in the mid-price range.D carry out research into the pricing policies of American companies.18 .The writer suggests that success in America depends uponA adopting a more American approach to marketing.B persuading the mid-range consumer to pay for quality.C copying the strategies of American companies.D building a reputation as a supplier of unique goods.Promise of Jobs with Telephone Banking CentreAn ￡80-million telephone banking centre is to open in Scotland, with the creation of about 500 new jobs. Grand Union Group, which owns the Dundee and Western Bank, said today it hopes to have the (19) fully operational by next August. It will be based at the new Caledonian Industrial Estate currently being built near Edinburgh.The centre is being (20) through a joint partnership (21) global telecommunications firm Concept and customer care specialists Businesslink.Sara Grimaldi, chief executive of the Dundee and Western Bank, said, 'I'm delighted we will be working in (22) with Concept and Businesslink and I'm confident we will (23) from their considerable experience. The new centre will make (24) use of innovative business procedures which will (25) to an improved service and experience for our valued customers.' Callum Martin, president of global accounts for Grand Union Group, added that he was very pleased his company will play a key role in such an important development employing state-of- the-art technology. The local council said new jobs were (26) of the efforts made to (27) investment to the region. Council leader Hugh MacArthur said, 'It's good news for Grand Union, but it will also (28) us to promote Edinburgh to companies considering a (29) to Scotland. The council will continue to work hard to ensure that today's (30) is just the latest (31) in our attempt to create high quality jobs in the area.'Scotland has become a European leader in terms of telephone banking centres and has (32) itself an excellent reputation. The call centre sector as a whole employs more than 28,000 people at more than 170 sites in Scotland. Taking this into (33) , it seems likely that this new centre will be another success story.19.A facility B plant C function D situation20.A assisted B invested C funded D paid21.A consisting B engaging C containing D involving22.A venture B teamwork C enterprise D collaboration23.A benefit B improve C grow D advance24.A inclusive B uniform C extensive D universal25.A help B contribute C provide D combine26.A facts B reasons C data D evidence27.A acquire B gain C attract D win28.A necessitate B ease C support D enable29.A reorganisation B reassignment C relocation D replacement30.A announcement B publication C notice D acknowledgement31.A method B step C point D action32.A achieved B taken C drawn D earned33.A mind B regard C account D noteConsumer Behaviour0 The consumer is the focus of all retail business and it is important to appreciate how(correct) 00 consumers are influenced in their buying decisions. Most of consumers, before making a (of)34 purchase, gather information and evaluate with the alternatives, but the extent to which35 they look for information depends on the type of purchase. For example, in the case of36 routine grocery purchases most consumers respond to automatically. However, for37 purchases where the risk of making the wrong decision is greater, like buying a new38 car, so the search for information is more important. The decision to purchase is never a39 single decision but a number of these separate decisions, and at any time during this40 process, consumers can change their minds about and choose an alternative route. For41 example, although a consumer may have decided whereto buy a product only to realise42 at the last moment that this is, in fact, having the wrong choice. The price in the store may43 be too high or the staff unhelpful. On the other hand, a lack of queues, favourable credit44 facilities and efficient staff all lead to a too positive impression, so retailers should45 remember how difficulties in these areas that can affect a sale or even lose a customer permanently.【TEXT 2】『part 1』1 In order to complete a task well, it may not be necessary to deal with every detail.2 If you have too much to do, you may need to turn down work in the future.3 Any planning activity needs to take place on a regular basis.4 You should avoid giving additional time to a particular task.5 It is possible that some routine tasks do not need to be carried out.6 If you are overloaded with work, it is important to identify the cause.7 People at all levels perform time-wasting activities.Successful Time ManagementAThe secret of avoiding work pressure is thinking ahead. Every day you need to review your progress towards objectives and decide how you can best use the time available to make further progress. You may find this is best done at the start of your working day but some people prefer to have a planning session just before they finish. Whichever you select - and you may need to experiment to find what suits you best-find some way of fitting the activity into your schedule. Never say, 'I don't have time to plan today'.BManagers at all levels occasionally find they have taken on more than they can cope with. This is not a crime, but you must examine the reasons for such a situation and then plan a course of action.Until the problem is resolved, most of your time and energy will go into worrying about the situation and you will feel unmotivated. Think too about how to prevent it happening again. This may require you to be firm and avoid agreeing to more than is realistic.CIf a review of your working practices shows that you are too much of a perfectionist, do something about this. Modern definitions of quality refer to Witness for purpose'. If you bear this in mind, you may find it easier to persuade yourself to settle for an acceptable level of quality rather than perfection. When thinking about objectives and planning how to achieve them, consider how thoroughly you need to do something in order to meet your requirements. Unless you have spare time, do not spend extra hours on an activity in an effort to cover absolutely everything.DIf your review of a period of time shows that you are spending time on things that are not really necessary or important, then think hard about whether you can afford this time. Many people file unnecessary papers and attend endless, unproductive meetings. Even top managers can be guilty of misdirecting their efforts by supervising subordinates too closely or failing to delegate. If you question the necessity of certain work, you may find it easier to avoid these misdirected efforts and this will better inform your planning in the future.Staff appraisalsGood preparation for staff appraisals can pay dividends in terms of staff loyalty and satisfaction.Many managers, particularly those running smaller companies, feel they are too busy to give their employees appraisals, and many staff clearly dread them. (0) ........... They provide the opportunity for the manager to have one-to-one discussions with an employee and find out about any concerns, as well as identifying training needs and discovering career aspirations. They can make a staff member feel valued and so build loyalty.The annual appraisal can either be a rewarding or painful experience. According to research carried out among 500 employees, the standard office appraisal is far from perfect.(8).............The possible outcome for the company is even worse; up to a quarter of employees will look for a new job within two weeks of a bad appraisal and 40% within a month.The quality of the appraisal lies with how the boss decides to carry it out. When it is done well, employees are able to use the feedback they receive to improve their performance. (9).............So how should a constructive appraisal be carried out? According to Andrew Gillingham, a consultant trainer, appraisals can be manager-led, with the appraiser preparing a document and sharing it with the employee. Establishing training needs and motivating the employee towards bigger and better things are part of this process. (10) ............. In both cases, Gillingham believes that the effectiveness of the appraisal discussion can determine the performance of the company. Gillingham believes that anyone who thinks it's just the employee who doesn't like the appraisal experience has got it wrong. Too many managers regard appraisals as a waste oftime.(11) ..............................Managing people is a difficult matter, and without the necessary training, many managers try to avoid the uncomfortable issues that often need to be discussed at appraisals.Gillingham believes that calling the process an appraisal may be unhelpful.(12) ..........................In either case, it is important to ensure that the meeting is successful and results in better quality management. Gillingham firmly believes that the main thing is to emphasise an open communications ethos in the workplace that gives staff a chance to talk about issues and feel valued.A . Alternatively, managers may want the employees themselves to evaluate their work performance.B. In larger companies, the people likeiy to do something with this information will be found in the HR department.C. Problems such as rushing through the appraisal and being appraised by a manager who doesn't understand the employee's role were common concerns.D. Arguably, 'performance review' is more appropriate since it helps create correct expectations from the meeting and indicates what will happen.E. This is mainly because they have not been shown how to carry out appraisals properly.F. But all too often, the format of the appraisal doesn't allow this.G. But this can be avoided and, given a more positive attitude from participants, appraisals can prove enormously useful for all involved.Problems in the IT industryIn the information technology industry, it is widely acknowledged that how well IT departments of the future can fulfil their business goals will depend not on the regular updating of technology, which is essential for them to do, but on how well they can hold on to the people skilled at manipulating the newest technology. This is becoming more difficult. Best estimates of the current shortfall in IT staff in the UK are between 30,000 and 50,000, and growing.And there is no end to the problem in sight. A severe industry-wide lack of investment in training means the long-term skills base is both ageing and shrinking. Employers are chasing experienced staff in ever-decreasing circles, and, according to a recent government report, 250,000 new IT jobs will be created over the next decade.Most employers are confining themselves to dealing with the immediate problems. There is little evidence, for example, that they are stepping up their intake of raw recruits for in-house training, or retraining existing staff from other functions. This is the course of action recommended by the Computer Software Services Association, but research shows its members are adopting theshort-term measure of bringing in more and more consultants on a contract basis. However, this approach is becoming less and less acceptable as the general shortage of skills, coupled with high demand, sends contractor rates soaring. An experienced contract programmer, for example, can now earn at least double the current permanent salary.With IT professionals increasingly attracted to the financial rewards and flexibility of consultancy work, average staff turnover rates are estimated to be around 15%. While many companies in the financial services sector are managing to contain their losses by offering skilled IT staff 'golden handcuffs' - deferred loyalty bonuses that tie them in until a certain date - other organisations, like local governments, are unable to match the competitive salaries and perks on offer in the private sector and contractor market, and are suffering turnover rates of up to 60% a year.But while loyalty bonuses have grabbed the headlines, there are other means of holding on to staff. Some companies are doing additional IT pay reviews in the year and paying market premiums. But such measures can create serious employee relations problems among those excluded, both within and outside IT departments. Many industry experts advise employers to link bonuses to performance wherever possible. However, employers are realising that bonuses will only succeed if they are accompanied by other incentives such as attractive career prospects, training, and challenging work that meets the individual's long-term ambitions.This means managers need to allocate assignments more strategically and think about advancing their staff as well as their business. Some employers advocate giving key employees projects that would normally be handled by people with slightly more experience or capability. For many employers, however, the urgency of the problem demands a more immediate solution, such as recruiting skilled workers from overseas. But even this is not easy, with strict quotas on the number of work permits issued. In addition, opposition to the recruitment of IT people from other countries is growing, as many professionals believe it will lead to even less investment in training and thus a long-term weakening of the UK skills base.13 According to the first paragraph, the success of IT departments will depend onA their success at retaining their skilled staff.B the extent to which they invest in new technology.C their attempts to recruit staff with the necessary skills.D the ability of employees to keep up with the latest developments.14 A problem referred to in the second paragraph is thatA the government needs to create thousands of new IT posts.B the pool of skilled IT people will get even smaller in the future.C company budgets for IT training have been decreasing steadily.D older IT professionals have not had adequate training.15 What possible solution to the long-term problems in the IT industry is referred to in the third paragraph?A ensure that permanent staff earn the same as contract staffB expand company training programmes for new and old employeesC conduct more research into the reasons for staff leavingD offer top rates to attract the best specialist consultants16 In some businesses in the financial services sector, the IT staffing problem has led toA cash promises for skilled staff after a specified period of time.B more employees seeking alternative employment in the public sector.C the loss of customers to rival organisations.D more flexible conditions of work for their staff.17 Employers accept that IT professionals are more likely to stay in their present post if theyA are set more realistic performance targets.B have a good working relationship with staff in other departments.C are provided with good opportunities for professional development.D receive a remuneration package at top market rates.18 According to the final paragraph, the UK skills base will be weakened byA changes to managers' strategic thinking.B insufficient responsibility being given to IT staff.C the employment of IT staff with too little experience.D the hiring of IT personnel from abroad.Chairman's ReportI am pleased to report that, although we had been expecting poor results for this half year because of slow growth in the world economy, the company has performed very satisfactorily. Operating profits for this first half are in fact very much (19) with those for the corresponding (20) last year. Profits reached ￡l 15 million before tax, compared with ￡l 16.3 million last year. Much of our success in the last six months can be (21) to the fact that all our major construction projects remained on schedule. Particularly pleasing was the early (22)of a major building contract in Canada.The company has made good progress with the initiatives announced at the Annual General Meeting. The majority of shareholders (23) the Board's decision to sell the company's loss-making engineering (24). It was the Board's belief that the company would (25) most benefit by (26) its resources on the expansion of its construction activities. Negotiations with a potential buyer began in February and are now at a critical (27) However, we feel that we are not as yet in a(28) to comment on what the outcome is likely to be.In June, we made a successful (29) for the Renishaw Construction Company of Hong Kong SAR, in order to give us greater (30) to markets in South East Asia. We still have sufficient resources to pursue our growth (31) and are at present (32) several other business opportunities which, like Renishaw Construction, would (33) new markets to us.19 A in order B on track C in line D on target20 A session B term C season D period21 A attributed B referred C assigned D designated22 A termination B ending C completion D finalising23 A confirmed B maintained C agreed D supported24 A portion B component C sector D division25 A have B gain C find D earn26 A focusing B directing C pointing D strengthening27 A height B step C edge D stage28 A condition B point C position D capacity29 A request B price C demand D bid30 A access B approach C admission D entrance31 A strategy B process C promotion D system32 A inquiring B deliberating C exploring D searching33 A send B open C provide D give。
剑桥BEC真题中级第三辑口语解析剖析
第三辑Test 1Topic A: WHAT IS IMPORTANT WHEN ……?Trying to attract new staff Competitive wages Company reputation【思路点拨】【词汇&短语】招聘recruitment 合作精神，团队精神team spirit根据.... .调整tailor to 灵活福利flexible ben efits受聘后的福利待遇employment packages 求职者job seeker目标群target group 职位空缺job vacancies准雇员potential employee【句型点击】表示提出建议Let ' s …Why not ...... ?I suggest that we ............My advice would be ...........对观点不予评价I don ' t know what to say.I can ' t say I have any views on ....It ' s not something I have considered a lot, I afraid. ' m要求重复Pardo n?What did you say just now?Do you mind say it aga in?【参考范例】When it comes to attack ing new staff for your orga ni zatio n, effective recruitme nt strategies and tech niq ues con tribute tosuccessful appointment. Employment packages should be tailored to draw attention of the potential employees. Offering an attractive competitive wages with flexible ben efits would be a determ ining factor in hunting new tale nts.A company ' s reputation is among its most important and valuable assets, which is essential to attracting and retaining employees. It is often the cause that a good image of a company gains people ' s trust and affinity and greatly decisi ons in con sideri ng job vaca ncies.What' s more, better opport unity for promoti on is ano ther con siderati on for those that are some way along their careerpath. Any career opport un ities to grow with in the orga ni zati on will be a highlight to be preferred in the target groups.In additi on, nothing will impress the applica nt more tha n knowing he or she will be an in tegral part of a successful team.Creati on of a positive and stimulat ing work ing environment prompts the team spirit and buoya nt resp onse from the job seekers.Topic B: WHAT IS IMPORTANT WHEN ……?Preparing to go away on a business tripInforming colleagues and clientsDelegating essential tasks【思路点拨】【词汇&短语】 同事 colleague 旅程、行程 it inerary 预约 booking 预订 reservation 投影仪 projector 【句型点击】要求解释What does …mean?Could you expla in it please?When you say ….What do you mean? Would you mi nd telli ng me the meaning of Do you mean …..by saying …？【参考范例】Prepari ng to go away on a bus in ess trip in volves a lot of things to be pla nned well in adva nee, first of all, inform colleagues traveli ngwith you and clie nts you will visit of the bus in ess iti nerary. Doing this gives you an opport unity to share resp on sibility and make sure that your bus in ess trip runs as smoothly as possible.If possible, pass on the travel arran geme nts to people in volved whe n you don't have eno ugh time andEveryth ing from flight book ings to hotel reservati on, eve n to tech ni cal support such as projectors and microph ones can be delegated as esse ntial tasks.Furthermore, it is importa nt for you to set your goals before leavi ng for your bus in ess trip, what you would like to accomplish whe n youarrive at your dest in ati on. Time man ageme nt may help your trip to be as productive as possible with in such a short time to meet your goals.And it is a good idea to create a checklist in your schedule to list the item that n eed to be packed for your bus in ess trip, packing yourluggage with essential items makes the trip much easier.Topic C: WHAT IS IMPORTANT WHEN……?Planning corporate hospitalityGuest listType of event【思路点拨】完成 accomplish 目的地 destination时间管理 time man ageme nt 清单check list麦克风 microph one【词汇&短语】商务社交 corporate hospitality 交往 socialize 有益的 beneficial演示、展示 dem on strati on 士气 morale容易到达的 accessibleSeveral comp onents come into play concerning corporate hospitality that allows opport un ities for colleague and clie nts to socialize, relax,and work toward valuable professi onal and bus in ess conn ecti ons in a positive and ben eficial way. When planning corporate hospitality events of all sorts, create a guest list first to ensure the attendees and accommodation.Corporate hospitality provides a con trolled en viro nment for sem in ars, meet in gs, conven ti ons conferen ces, and even product la un ches ordem on strati ons. Types of event are ren dered in the forms of a sport ing event, concert, outdoor gatheri ng or other team buildi ng event, which add fun and enhance morale.Locati on is ano ther importa nt con siderati on in terms of corporate hospitality, which can be a warm and memorable venue to ensure maximumsuccess and exceed all expectations. And you ' better select a location easily accessible by your event atte ndees.The significance of socializing with colleagues and clients outside of the workplace is dedicated to driving sales, building your company ' simage, keeping ahead of your competitors idient hospitality and achieving specific marketing objectives, as well as motivati ng n etwork ing and promot ing in terpers onal skill developme nt.第三辑Test 2Topic A: WHAT IS IMPORTANT WHEN ……?Writing a newspaper advertisement for a job vacancy Description of the work Experienceneeded by applicants【思路点拨】【词汇&短语】 求职者 job seeker 空位 vacant position 联系方式 contact details 工资幅度 salary range 确切地阐述 formulate 福利，津贴 benefit 纟田节specific 职业前景 Career path 申请求职者 can didate 包含 in corporate 需要 entail 目标对象 target audience【句型点击】句子语义关系，表示转折But / Yet / While / Whereas, ....然而…… However / Nevertheless, ...然而 ...... ... Rahter than ...而不是 ..... ...Instead of ...而不是 ....... On the other hand,...另一方面， ......受控环境 con trolled environment 研讨会seminar 发布launch【句型点击】 询问他人意见Any comment on .......... .? What do you say about ….? Do you have any idea about …..?【参考范例】专注的 dedicated 联系，关系网 n etworki ng 人际的 interpers onalHow do you th ink of ........... ? What ' s your attitude to…..?【参考范例】A good and effective job n ewspaper advertiseme nt should be clear and in formative eno ugh to produce efficie nt readi ng for job seekers .Informulati ng the advert content, several specifics are expected of the can didate. The first on the list is a detailed description of the work, mainly including an overview of the responsibilities, tasks and general scope of work entailed in the vaca nt positi on, which calls for atte nti on from pote ntial applica nts.Next, indicate the qualifications you require such as work experienee, education, computer skills, organization skill and com muni cati onsskills n eeded by applica nts, which serves as attracti on of releva nt in terest.As a rule, most employers or corporations do not advertise pay information. However, if you list a salary range, you will get a greater resp onse. If any ben efits, training and career path are available, do in corporate in the advertiseme nt; for they can create desire to pursue what looks like a great opport un ity among the target audie nee.Lastly, be sure to in clude a clear in struct ion for the resp on se a nd applicatio n with the con tact details such as address, email, fax orpho ne on the bottom of your ads.Topic B: WHAT IS IMPORTANT WHEN ••…?Delegating work to othersClear instructionsChoice of person for the task【思路点拨】【词汇&短语】企业职阶 corporate ladder 合同工 contract worker 详述的、明确的 explicit 保证 guara ntee 最大值 maximum 【句型点击】句子语义关系：表示原因Because of … Due/owi ng to Si nee … The reason for ….Is …Given the fact that….,we【参考范例】Anyone on the corporate ladder probably has some opport un ities to delegate work to the team staff or to con tract workers, which is one way toman age work time more effectively. Clear and explicit in struct ions should be give in the first place to decide and expla in the targets, resp on sibilities and limits of the work that you delegate, for sufficie nt in formati on guara ntees the work to be done with a maximum of direct ion.Then choose the people who have the n ecessary ability or pote ntial to work on the task and can be relied on to perform the task satisfactorilyand responsibly. Choice of person for the task also depends on the development needs of the people in volved.Additi on ally, advice, support and training such as providi ng in formati on , possible soluti ons and givi ng han ds-on assista nee in a waymotivates progress and in spires en courageme nt, commitme nt, en thusiasm and creative thinking in the people concern ed.And allocating and monitoring the progress and quality of work are in delegate' s area of responsibilitshould be checked regularly whether agreed targets are met with the feedback to ide ntify the implicati on of n ecessary revisi ons亲身动手的 han ds-o n激发 motivate 分派 allocate 反馈 feedback暗示、含义 implicati onto targets. Achieveme nts of targets are assessed to en sure whether some one is perform ing well, and credit and praise for the successful completi on of the task should be give n.Topic C: WHAT IS IMPORTANT WHEN ……?Designing a company website Type of information to include Different language versions 【思路点拨】【词汇&短语】 定制、定做 customize 搜索弓丨擎 search engine潜在顾客 pote ntial/prospective customer 营业范围 line of busin ess强有力的potent信息源 information source 使用多语言的 multi-li ngual 目标用户 target user【句型点击】句子语义关系，表示结果As a result,Accord ingly/consequently In a con seque nee.. Therefore/ thus…,hence …因此 【参考范例】Type of in formati on to con clude in website desig ning is customized for your n eeds to attract search engin es, in crease traffic and provideuseful in formatio n to existi ng and pote ntial customers. Well-writte n content in your website in forms your prospective customers what is the line of bus in ess you are in, what you sta nd for, how you operate, the services and products you offer and the ben efits in relatio n to competiti on.As a potent information sources, your website serves as a global “onlinemarketplace ”hich is enhanced with multi-li ngual website content.Different Ian guage vers ions are desig ned to help people from home and abroad to read on li ne and facilitate the in teract ions betwee n the target users and the site.Another important thing is the layout of the website. Your online presence is very crucial, which should be strategically desig ned to com municate the unique character of your bus in ess or orga ni zati on. Ready-made e-commerce website templates are recomme nded, for the templates cut down desig n and product ion time and have a full package of fun cti ons.Effective web n avigati on makes sure that your customers and clie nts can easily and quickly find what they are look ing for under differentcategorizes. To make clear and consistent navigation, it ' s better to use navigation menus to organize ylinks according to the order of importance.第三辑Test 3Topic A: WHAT IS IMPORTANT WHEN……?Meeting foreign clients for the first time Foreign language skills Knowledge of culturaldifferences流量 traffic常惠顾客 exist ing customers 布局，设计 layout 现成的 ready-made 电子商务 e-commerce 模板template 导航 navigation 菜单menu【词汇&短语】 记住 bear in mind本族语、母语 n ative ton gue 过失、出丑 gaffe 攻读、熟读 read up 谦恭有礼 courtesy 名片 bus in ess card 【句型点击】如何询问对方意见Do you mi nd…？Would you like …？ Could you …..，please? I was won deri ng if you could…？【参考范例】There are certain points to bear in mind when interacting with foreign clients for the first time. First, since many intern ati onal clie ntsprefer to deal in their n ative ton gue, to grasp some foreig n Ian guage skills can be greatly helpful sometimes we n eed to make a con scious effort to slow dow n to produce a flue nt com mun icati on.And in com muni cati on, gaffes arise due to differe nces in cultures. For an exte nsive discussi on with a foreig n clie nt, you ' d bettertake the effort to read up about their country and know com mon thi ngs about their culture. It usually takes quite some time to comprehe nd the kno wledge of cultural differe nces and resp ond appropriately.What ' more, you n eed to en sure that you make the best impressi on on pote ntial foreig n clie nts and fine bus in ess etiquette helps in agood impressi on. Simple courtesies such as shak ing hands firmly and excha nging bus in ess card can make multicultural clie nts feel comfortable.Additi on ally, ask ing questio ns and seek ing clarificati ons will help you un dersta nd the goals, concerns and overall n eeds of theforeig n clie nts participati on in com muni cati on and cultural sen sitivity is all takes to create a wi n-win situati on and build a great rapport with your foreig n clie nt.Topic B: WHAT IS IMPORTANT WHEN ……?Deciding whether to buy or rent office equipmentCost Speed of technological change【思路点拨】多文化的 multicultural 澄清、净化clarificati on 敏感、敏感度 sen sitivity双赢 win-win关系，一致，和谐 rapport货币因素 mon etary factor 最优先权 first priority 提升，更新 upgrade 可扣除的 deductible 【句型点击】Gen erally speak ing, whe n gett ing office equipme nt, either to buy or to rent have its merits. However, mon etary factor isgiven first priority. Cost should be considered to make sure that you can afford it. Even though either choice would be acceptable for you, it ' snecessary to weigh whether or not the cash advantages of buying is greater to the service beneffits o ren ti ng.With the high speed of tech no logical cha nge, some office equipme nts are easy to become outdated and itupgrade those equipme nts every couple of years to improve efficie ncy and boost productivity in this respect, buying new office equipme nts can be a better soluti on.Ano ther way to decide to buy or rent comes from the tax. The ren ti ng of office equipme nts can be fully tax deductible ifyou use the ren ted asset i n your bus in ess. But with a rent, you may have a risk of los ing tax ben efits for accelerated depreciati on. While buying equipments is better as a tax write-off, but both renting and buying can be used on your taxes beneficially.Last but not least one is useful life. Getting the right equipment for your office not only involves whether it can keep you comfortable, orga nized and productive, but takes into acco unt the useful life of office equipme nt , prese nted as a fun dame ntal financial question which can save you a lot of time and money.Topic C: WHAT IS IMPORTANT WHEN ……?Aiming to increase staff productivityOffering bonusesCreating a pleasant environment【思路点拨】【词汇&短语】 决策层 executive suite 竞争优势 competitive edge举止优雅的，改良的，精致的 refined 【句型点击】中途打断对方 ….Sorry, butJust a mome nt, but … Sorry to in terrupt, but …Excuse me, may I in terrupt?纳税优惠 tax benefit加速折旧 accelerated depreciati on 税金控除 tax write-off如何澄清观点Don ' t gteme wrong. My attitude toWhat exactly I ' I ' m afraid you【参考范例】不要误会我..is ......m trying to say is ve mis un derstood me.【参考范例】There are some tips about how to motivate staff and boost employee productivity. First of all, offering bonuses is a com monly-used way ofpraise, recog niti on and reward for achieveme nts and successes, which will enhance the performa nee of employee greatly. Money satisfies needs and it can stimulate people to work harder.A pleasant working environment is created to allow employees to take the initiative to get things done their way, while still working togetheras a team for the overall good of the company. Working happily and freely is equipped with more energy, less mistakes and better decisi ons.Another way to motivate employees is to ensure the employees feel that they have an important role in the overall outcome of a company ' s goaland have a big chanee for advancement in their career to climb the corporate ladder until they reach the executive suite, which is an effective way to in crease employee job satisfacti on and productivity.Besides, staff training can help all staff develop their own skills and understand the importance of their duties in the company. Well-trainedstaff with refined skills will cultivate loyalty through satisfied employees, maintain workplace productivity and give the compa ny a strong competitive edge.第三辑Test 4Topic A: WHAT IS IMPORTANT WHEN……?Aiming to keep good staff Promotion opportunities salaries【思路点拨】One of the key secrets to retaining valued staff is offering good prospects for promotion opportunities. Continuing professi onal developme ntopport un ities should be scheduled and give n to help employees to develop skills and adva nce their careers with in the orga ni zati on, which can en sure that top tale nts stay with you.Finan cially-based incen tives could be a attracti on. Competitive salary with pay in creases, bonu ses, profit shari ng, etc. enhances good staffretention. And those monetary initiatives can be based on productivity, suggestions or ideas, and even atte ndance.Don ' t miss the occasi ons where you can express your appreciati on your recog niti on to your staff for their dedic ati on and contributions tothe success of the practice, for showing recognition and praise to your valuable employees can stir a sense of pride and boost up morale among employees, thus motivati ng more improveme nts in their performa nce.Additi on ally, a harm onious workplace culture fosters trust for successful two-day com muni cati on. The compa nies who build an image in theminds of exist ing and pote ntial employees that your bus in ess is an enjoyable place to work will be in a better positi on to recruit and reta in good staff.【词汇&短语】高级人才 top tale nt 提高工资 pay in crease 分红制profit sharing 出勤 attendance【句型点击】表示附和Let ' s hope so I feel con fide nt to. Sounds great. 骄傲感 a sense of pride 扶助，增强 boost up 士气，斗志 morale 双向的 two-wayTopic B: WHAT IS IMPORTANT WHEN ……?Organizing a conferenceConference speakersFacilities at conference centre【思路点拨】【词汇&短语】激发性的motivati on al 播音public address演讲嘉宾guest speaker 事先in advanee耗时的time consuming【句型点击】表示同意Absolutely!Exactly!You betYou got itThat ' s for sure.【参考范例】It is wise to keep in mind that it is better to invite motivational guest speakers to do conference presentations. Good professi onal conference speakers can in spire atte ndees, create the whole atmosphere and drive for the conference. But make sure their prese ntati on will be of in terest to every one.A suitable venue is a hard decision of conference organizing, but the most time consuming part is to determine what equipme nt is in clude in the venue book ing. Facilities at conference cen tre, especially the public address system must be test in adva nee to en sure that atte ndees throughoutthe room can hear what the speaker is say ing.Time allocation determines the most appropriate topics that will best achieve your conference goals. That means how much time is required to select activities and presenters can help address the conference purpose. However, the conference age nda, order and content of conference activities will go through many cha nges un til the actual conference is fun.In additi on, an effective budget is crucial to the success of the conference. In the first place, work out your costs to pla n your budget andtry as best as possible to cover overall expe nses with in your budget. Make sure to keep a file of all in voices and receipts.Topic C: WHAT IS IMPORTANT WHEN……?Producing a marketing plan Identifying target customers Setting a budget【思路点拨】Of course not.Not a cha nee.门都没有【参考范例】Produci ng a dyn amic marketi ng pla n will focus atte nti on on your ideal customers. Ide ntify ing target customers is the first step in yourmarketing plan, which defines the needs of the market your products or services satisfy and states the objectives your compa ny aims at.The purpose of setting a marketing budget is to lay out spending requirements necessary for meeting the plan ' s objectives by gathering allthe revenues and costs involved in marketing into one comprehensive document with tables and graphs, as a man agerial tool, it bala nces what is n eeded to be spe nd aga inst what can be afforded , and helps make choices about finan cial priorities.Marketing strategies are concerned with pricing , distribution, promotion, advertising and market segmentation, effective marketing strategiesare indispensable for high-standard and action-oriented marketing plans, which provide the direct ion the product will take and usually result measurable actions.Besides, various en vir onmen tal factors such as gover nment actions, emerg ing tech no logy, and eve n cultural cha nges may have a positiveor negative impact on the market growth potential of your products or services. So developing your marketing message about those factors makes it easy to plan and carry out the marketing activities you need to grow your bus in ess.【词汇&短语】收入，税收 reven ue 图表 tablesand graphs 管理工具 man agerial tool 定价 pricing市场分割 market segme ntati on 【句型点击】表示反对No way. 明显的 measurable政府行动 gover nment acti on 文化变迁 cultural cha nges 营销信息 marketing message。
bec中级第三辑真题详解test3
Part one：《‘Businessman of the Year' Award》年度企业家奖。
分别介绍了这个奖项的四个候选人的英雄事迹。
第一题，这个企业家成功的定位了不同的消费群体。
答案在B段：He began refocusing the brand at the higher quality end of the food market and launched several own-brand initiatives for the health conscious。
他开始将品牌定位在高质量的食品市场并且发起了几项注重健康的自主品牌的运动。
Health conscious是指注重健康的。
一个是高质量的食品市场，一个是注重健康的，联合起来，就是瞄准了不同的消费市场，即不同的消费群体。
第二题，通过小心的前进计划，这个企业家帮助公司度过了一个困难时期。
答案是D段的这么一句：budgets and forecasts are what is needed to make a company successful, particularly now that the advertising market has been hit by recession.。
预算和预告正是使得公司可以成功的，尤其当现在整个广告市场被衰退袭击的时候。
Budgets and forecast就是题干中说的careful forward planning，successful对应于survive，a different period对应于the market has been hit by recession。
第三题，因为这个企业家的思维方式，公司对待变化更加开明了。
答案是A段的这么一句：He is credited with reinventing Fentons Finance - revitalising its culture of inflexibility。
BEC中级真题解析_第三辑T3P3
C It promotes a relaxed atmosphere in the workplace.
D It encourages them to reduce the risks that they take.
unusual ones'. Essentially, he believes that companies need to learn how to manage their original
thinkers in order to ensure that the business profits from their contribution. He also says, 'Original
a structured way to identify original thinkers. 'We define employees as champions, free-wheelers,
bystanders and weak links, and most original thinkers come into the category of free-wheelers.
13 It is important for a company to encourage original thinkers because
A this allows it to promote innovative products.
B this enables it to stay ahead of its rivals.
working in teams. The original thinkers themselves may be unaware of any problem, but having
BEC中级真题阅读精讲：第3辑T4P3实现成功的合并
BEC中级真题阅读精讲：第3辑T4P3实现成功的合并BEC中级真题阅读精讲:第3辑T4P3 实现成功的合并BEC中级真题阅读精讲:第3辑T4P3 实现成功的合并Achieving a successful mergerHowever attractive the figures may look on paper, in the long run the success or failure of a merger depends on the human factor. When the agreement has been signed and the accountants have departed, the real problems may only just be beginning.If there is a culture clash between the two companies in the way their people work, then all the efforts of the financiers and lawyers to strike a deal may have been in vain.According to Chris Bolton of KS Management Consultants, 70% of mergers fail to live up to their promise of shareholder value, riot through any failure in economic terms but because the integration of people is unsuccessful.Corporates, he explains, concentrate their efforts before a merger on legal, technical and financial matters. They employ a range of experts to obtain the most favourable contract possible. But even at these early stages, people issues must be taken into consideration. The strengths and weaknesses of both organisations should be assessed and, if it is a merger of equals, then careful thought should be given to which personnel, from which side, should take on the key roles.This was the issue in 2001 when the proposed merger between two pharmaceutical companies promised to create one of the largest players in the industry. For both companies the merger was intended to reverse falling market share and shareholder value. However, although the companies' skill bases were compatible,the chief executives of the two companies could not agree which of them was to head up the new organisation.This illustrates the need to compromise if a merger is to take place.13 According to the text, mergers can encounter problems whenA contracts are signed too quickly.B experts cannot predict accurate figures.C conflicting attitudes cannot be resolved.D staff are opposed to the terms of the deal.14 According to Chris Bolton, what do many organisations do in preparation for a merger?A ensure their interests are representedB give reassurances to shareholdersC consider the effect of a merger on employeesD analyse the varying strengths of their staff15 The proposed merger of two pharmaceutical groups failed becauseA major shareholders were opposed.B there was a fall in the demand for their products.C there were problems combining their areas of expertise.D an issue of personal rivalry could not be resolved.16 According to the text, focus groups can help companies toA develop new initiatives.B adopt contingency plans.C be decisive and react rapidly.D evaluate how well matched they are.17 Creating a new culture in a newly merged organisation means thatA management styles become more flexible.B there is more chance of the merger working.C staff will find it more difficult to adapt to the changes.D successful elements of the original organisations are lost.18 According to the text, intercultural analysis will showA what kind of benefits a merger can lead to.B how the national context affects the way a company is run.C how long it will take for a company culture to develop.D what changes companies should make before a merger takes place.《Achieving a successful merger》，实现一个成功的并购。
BEC中级真题解析_第三辑T1P3
BEC中级真题解析_第三辑T1P3BRITISH COMPANIES CROSS THE ATLANTICNext month a large group of British business people are going to America on a venture which maygenerate export earnings for their companies' shareholders in years to come. A long list ofsponsors will support the initiative, which will involve a ￡3-million media campaign and afortnight of events and exhibitions. The ultimate goal is to persuade more Americans that Britishcompanies have something to interest them.While there have been plenty of trade initiatives in the past, the difference this time round is thatconsiderable thinking and planning have gone into trying to work out just what it is thatAmericans look for in British products. Instead of exclusively promoting the major corporations,this time there is more emphasis on supporting the smaller, more unusual, niche businesses.Fresh in the memories of all those concerned is theknowledge that America has been the end ofmany a large and apparently successful business. For Carringtons, a retail group much respectedby European customers and investors, America turned out to be a commercial disaster and thebelief that they could even show some of the great American stores a retailing trick or two washopelessly over-optimistic.Polly Brown, another very British brand that rode high for years on good profits and huge cityconfidence, also found that conquering America, in commercial and retailing terms, was not aseasy as it had imagined. When it positioned itself in the US as a niche, luxury brand, selling shirtsthat were priced at $40 in the UK for $125 in the States, the strategy seemed to work. But once itsmanagement decided it should take on the middle market, this success rapidly drained away. Itwas a disastrous mistake and the high cost of the failed American expansion plans played a largerole in its declining fortunes in the mid-nineties.Sarah Scott, managing director of Smythson, the upmarket stationer, has had to think long andhard about what it takes to succeed in America and she takesit very seriously indeed. 'ManyBritish firms are quite patronising about the US,' she says. They think that we're so much moresophisticated than the Americans. They obviously haven't noticed Ralph Lauren, an American whohas been much more skilled at tapping into an idealised Englishness than any English company.Also, many companies don't bother to study the market properly and think that becausesomething's successful in the UK, it's bound to be successful over there. You have to look at whatyou can bring them that they haven't already got. On the whole, American companies are brilliantat the mass, middle market and people who've tried to take them on at this level have found it verydifficult.'This time round it is just possible that changing tastes are running in Britain's favour. Theenthusiasm for massive, centralised retail chains has decreased. People want things with some sortof individuality; they are fed up with the banal, middle-of-the-road taste that America does so well.They are now looking for the small, the precious, the 'real thing', and this is precisely what manyof the companies participating in the initiative do best.13 The main reason that the British business people are going to America is toA encourage American consumers to buy their products.B analyse how American companies attract media coverage.C look for financial backing from American investors and banks.D investigate how British and American companies could form partnerships.14 In the writer's opinion, the proposed venture will be different to previous ones becauseA fewer British business leaders will be making the trip.B less well-known companies will be better represented.C the larger companies have decided they will not be participating.D it involves research into how British companies market themselves.15 The writer states that Carringtons was wrong toA be cautious about trading in America.B borrow money from its European investors.C assume it was superior to American rivals.D ignore the advice of its American managers.16 According to the writer, Polly Brown's mistake occurred when itA continued to trade despite making a loss.B attempted to attract a different type of customer.C tried to break into too many markets at the same time.D expected American consumers to pay British prices for goods.17 Sarah Scott states that British companies hoping to succeed in America shouldA focus on a gap in the market.B be less concerned with their image.C concentrate on selling products in the mid-price range.D carry out research into the pricing policies of American companies.18 The writer suggests that success in America depends uponA adopting a more American approach to marketing.B persuading the mid-range consumer to pay for quality.C copying the strategies of American companies.D building a reputation as a supplier of unique goods.《British companies across the Atlantic》，跨洋英国公司。
BEC中级真题阅读精讲-第3辑T1P3 跨洋英国公司
BEC中级真题阅读精讲:第3辑T1P3 跨洋英国公司BRITISH COMPANIES CROSS THE ATLANTICNext month a large group of British business people are going to America on a venture which may generate export earnings for their companies shareholders in years to come. A long list of sponsors will support the initiative, which will involve a ￡3-million media campaign and a fortnight of events and exhibitions.The ultimate goal is to persuade more Americans that British companies have something to interest them.While there have been plenty of trade initiatives in the past, the difference this time round is that considerable thinking and planning have gone into trying to work out just what it is that Americans look for in British products.Instead of exclusively promoting the major corporations, this time thereis more emphasis on supporting the smaller, more unusual, niche businesses.Fresh in the memories of all those concerned is the knowledge that America has been the end of many a large and apparently successful business. For Carringtons, a retail group much respected by European customers and investors, America turned out to be a commercial disaster andthe belief that they could even show some of the great American stores a retailing trick or two was hopelessly over-optimistic.Polly Brown, another very British brand that rode high for years on good profits and huge city confidence, also found that conquering America, in commercial and retailing terms, was not as easy as it had imagined.When it positioned itself in the US as a niche, luxury brand,selling shirts that were priced at $40 in the UK for $125 in the States,the strategy seemed to work.But once its management decided it should take on the middle market, this success rapidly drained away. It was a disastrous mistake and the high cost of the failed American expansion plans played a large role in its declining fortunes in the mid-nineties.。
BEC中级第三辑阅读真题解析(完美打印版)
第三辑真题解析T1P1这篇文章是关于一个女性时尚饰品公司——Flacks的发展战略问题，四个专家给出了自己的建议。
这套题目的答案稍微有些隐晦。
第一题，说在开发新产品前咨询客户的意见对于Flacks来讲是很明智的。
答案是B段的最后一句：thorough market research will help to ensure any new ideas are well received.彻底的市场调查能够确保新的思想很好的被接受。
Market research，市场调查，在很大程度上就是咨询客户的意见（consult customers），any new ideas可以对应于developing a new product,能够well received，那么对于公司来讲当然就是advisable了。
选B。
第二题，说为专业市场生产产品可以增加利润。
答案是D段的这么一句：the company should consider exploiting niche markets to improve its margins这题关键是要理解一个市场的含义：niche market。
看英英解释：a small area of trade within the economy, often involving specialized products。
improve its margins 也就是increase profits，选D。
第三题，说Flacks可能需要改变它的一个设备的功能。
这里答案不是太明显，是C段的这么一句：They should also consider refocusing production by using their UK factory for high-specification products。
他们也需要考虑通过利用英国工厂生产高规格产品来调整生产焦点。
也就是说，英国工厂原来不是生产高规格产品的，即题目说的改变它的一个设备的功能。
剑桥BEC真题中级第三辑口语解析(Part-2-Mini-Presentation)
解
析
(Part-2-Mini-Presentation)
第三辑 Test 1
Topic A: WHAT IS IMPORTANT WHEN ……?
Trying to attract new staff Competitive wages Company reputation
给 clients
与
Preparing 要 通知同事和客户
to go away 点 Delegating essential tasks Efficiency 效率
on
a 分派必要的任务
business 补 Setting goals 设 定 工 作 目 Productivity 生
trip
充标
产力
清单 check list
投影仪 projector
麦克风 microphone
【句型点击】 要求解释
What does … mean?
Could you explain it please?
organization will be a highlight to be preferred in the target
groups.
In addition, nothing will impress the applicant more than
knowing he or she will be an integral part of a successful team.
A company’s reputation is among its most important and valuable assets, which is essential to attracting and retaining employees. It is often the cause that a good image of a company gains people’s trust and affinity and greatly influences their decisions in considering job vacancies.
[精品文档]BEC中级第三辑阅读真题解析(完美打印版)
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2P1T
1P1T
析解题真辑三第
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BEC中级真题解析_第三辑T2P3
D offer top rates to attract the best specialist consultants
16 In some businesses in the financial services sector, the IT staffing problem has led to
which is essential for them to do, but on how well they can hold on to the people skilled at
manipulating the newest technology. This is becoming more difficult. Best estimates of the current
and thus a long-term weakening of the UK skills base.
13 According to the first paragraph, the success of IT departments will depend on
A their success at retaining their skilled staff.
D more flexible conditions of work for their staff.
17 Employers accept that IT professionals are more likely to stay in their present post if they
their staff as well as their business. Some employers advocate giving key employees projects that
BEC中级阅读真题解析汇报
第二辑T1P1这篇文章讲的是培训〔coaching〕的作用。
培训对一个公司的开展和员工的成长都是至关重要的。
文章的内容比拟泛，但是题目的答案比拟明显。
第一题，教练和员工之间的接触不能解决工作中的所有困难。
答案是C段的这么一句：In theory, the coaching relationship should provide answers to every problem, but in practice it falls short of this.理论上，培训可以提供所有问题的答案。
但是实践中达不到这样。
Fall short of是关键词。
第二题，讨论某些情况如果再度出现的话怎么样可以处理的更好。
答案是A段的这么一句：analysing how they were managed and how they might be dealt with more effectively on subsequent occasions.分析应该如何进展处理并且在接下来的情况下怎样可以处理的更有效。
这里的dealt with more effectively对应于题干中的better handled，on subsequent occasions.也就是occur again。
第三题，教练鼓励员工将所学应用到日常的工作中。
答案是B段的这么一句：helps individuals to use formally learnt knowledge in day-to-day work and management situations.帮助个人将学到的正式知识用在日常工作和管理情况下。
这里的day-to-day work and management situations就是题干中的routine work situations，what has been taught 也就是formally learnt knowledge。
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profit or competitive edge, because this will create fear and alienate staff. The next step is to
that were taken during the interview and will also indicate any new performance targets that have
been agreed.
A It is important to select a manager who can deal effectively with any suspicions staff may have
D Ideally, this should be to provide a supportive framework that aids staff development.
E Simply make sure that staff know who will appraise them and why, and what form the interview
will take.
F It is therefore important to decide who will have access to written records of the appraisal.
G They can also be a means of getting the best out of staff, both as individuals, and as team
The person given responsibility for designing the scheme and the appraisal forms needs to have
knowledge of all roles within the organisation. He or she must also be aware of employees'
about appraisals.
B Such a measure can also reduce insecurity and unite staff in recognising the positive elements of
appraisal.
C Having even one staff member in such a position may affect how others respond to the process.
decide how the scheme can most successfully be managed. It is essential that all senior staff are
committed to the process and willing to make a positive contribution.
Setting up an appraisal scheme
Appraisals can be a wonderful opportunity for your staff to focus on their jobs and make plans to
develop their unused potential. (0) ..........So, if you have decided that an appraisal scheme should
should indicate who will be appraising whom. This needs great tact and sensitivity. First,
remember that no manager can effectively appraise more than seven or eight people. It is equally
第九题，这一段是讲选人的重要。空格前面说要挑选一个了解各个员工潜在需求的人，
后面说这个人要能被大家信任，这样当员工有什么疑问时才会转向他。从上下文看，第九空
仍然是和选人有关。A最符合这个特点，有两个关键地方。select a manager和deal with any
suspicions，分别可以和上下文对应。Select a manager可以对应于前面的 the person given
potential needs. (9).............It should be someone who is trusted and whom staff will turn to if they
are concerned about their appointed appraiser or the appraisal interview. The design of the scheme
a position是个暗示：让即使只有一个员工处在这样的位置上都会影响他人的反应。意思是
不能让一个被大家不喜欢的人处在评估人的位置上。
第十一题，这段讲评估的形式要尽可能的简单，避免冗长的文件。能接上的是E：只需
要让员工知道谁来评估，为什么评估，以及评估的形式就行了。没有必要弄那些复杂的没人
members.
《Setting up an appraisal scheme》，制定评估计划。
第八题，前面说做评估最重要的是决定关键的目标，以及计划的真正目的。那么接着应
该说的就是这个计划的目的是什么。符合这一条件的是D：理想的说，这是为了提供一个帮
助员工发展的支持性框架。
responsibility，deal with any suspicions可以对应于后文的staff will turn to if they are concerned.
第十题，前面说让员工被自己不喜欢的或者是价值观不认同的人来评估的话，评估计划
的成功会打折扣。所以这个第十空的讲的还是关于选人的。C可以填在这里，C选项的in such
愿意读的文件。
第十二题，前面说评估可能会涉及到一些机密信息的披露。后面说这些会展现一些访谈
的决定。关键要理解空格后面的these代表什么。能够show the decisions that were taken during
the interview，一般是文字材料。空格12应该填入F，written records是个关键暗示：因此决
be set up in your company, you need to establish some formal procedures and make some
decisions before you begin. Even if your company already has a scheme, you need to consider
be seen as an opportunity or a threat, so be ready to consider alternatives if necessary.
Once you have established the appraisal process, make sure that appraisal interviews take place at
important to remember that, if significant numbers of staff are appraised by someone they dislike,
or by a person whose values they do not share, the success of your scheme may be
threatened.(10) ............. So bear this in mind from the beginning and, if necessary, establish an
appeals procedure.
Having decided on your policy and who will appraise which members staff, you need to
a convenient time, and ideally on neutral ground. It should be borne in mind that some appraisals
may involve the disclosure of confidential information. (12) .............These will show the decisions
what you want to achieve and how you are going to do this.
First of all, you need to decide on your key objectives and the real purpose of your
定谁来接触这些文字材料是很重要的。
communicate this in the simplest possible way. Avoid lengthy documents - few people will read
them. (11).............Most organisations choose a person's line manager to be the appraiser. This can