BEC中级真题解析_第三辑T2P4

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【BEC中级真题听力】第三辑Test4

【BEC中级真题听力】第三辑Test4bec的真题对我们的备考非常有参考价值，为了方便大家，下面小编给大家带来【BEC中级真题听力】第三辑T est 4，望喜欢！【BEC中级真题听力】第三辑Test 4 - Part 1 Conversation 1 Hints:Sara英式拼写对话人之间以换行区分Sara, can you bring me up to speed with the production situation? We've had a few problems, haven't we? Yes, we had technical problems on the assembly line and, on top of that, prices of the plastic components have rocketed, and because of that we're about to increase the prices of our goods which won't please our customers. Surely everyone's affected, not just us? Yes, but we should have made agreements with our suppliers to sell only to us, like many of our competitors do. We missed out there. Why was that? I suggested it at the monthly team meeting, but they thought there was no rush. I tried bringing it up at the focus meeting, but we didn't get round to it. Well, it's time we did. What else? We had to recall all products made last month because of defective casings. This was because we simply didn't have enough skilled operators, although the earlier problems with missing machine parts had already been resolved. So we're back on track now. I'm glad to hear it. Thanks.【BEC中级真题听力】第三辑Test 4 - Part 1 Conversation 2 Hints:Legal departmentSimon SmithEmma PayntonProduction SupervisorService Engineers除Aha.外，其他 Um, oh等感叹词不写英式拼写对话人之间以换行区分最后一句以all结尾，后面不写Legal department, Simon Smith's office. Hello, is Simon available? He's in a meeting. Can I take a message? Please. It's Emma Paynton, Production Supervisor. Simon usually does the contracts for our Service Engineers. We've decided to take on some training staff, and I'd like to check details before I finalise their contracts. Aha. Last time Simon okayed some contracts, he recommended including a trial period of three months. The employee hadn't been qualified for long. I'd like to do the same this time. My question is, is three months the maximum time allowed? Right, got that. My other question's about fees. I'm going to pay by the hour, and also give annual bonuses. I know they won't get sick pay, but could Simon advise on whether we're obliged to offer holiday pay, and whether that can be calculated into the hourly rate. Fine. One other matter. If I fax him another contract, could he look through it? We're changing to another distributor, who's sent us the draft document, and the warehouse manager wants someone to go over it for him. OK, I've got all.【BEC中级真题听力】第三辑Test 4 - Part 2 Section 1Hints:Finance Department英式拼写写数字编号,编号之后空格写说话内容13 I thought management showed a complete misunderstanding of the issue. We don't need a whole new setof managers that would just increase the salary bill and double the administration. What's needed is new blood coming into the company people who can start off at ground level, working their way up in the company and learning as they go along, as it were. Otherwise we'll really be in danger of cutting ourselves off from our roots. 14 I think the accountants have got mistaken priorities. We are increasingly involved in the type of work where we need the fullest protection. I'm not saying that we should be asking to be compensated for every little thing. It's just that we should know that we're properly covered if something happens. In this day and age, it's not too much to ask. It wouldn't cost that much more and it would be worth it in the long run. 15 It seems curious that the set of products we researched and developed earlier this year isn't included. Management made a big fuss about the launch, a big party, with a lot of press interest, and then it turns out the designer didn't think our photographs were good enough to include, so the whole section stayed exactly the same as it has done for years. It's not going to create the impression we want, frankly. 16 I think it's very worrying that we have spent such an amount on research, and we come up with a world-class product, and then things start going wrong. We've had quite a few customer complaints already about things like the quality of the maintenance we offer. And management is doing nothing about it. They point to all the other improvements and neglect what I regard as the most important part of our work. 17 I was speaking to someone down in the Finance Department last week and they were talking about holiday allowance and flexible working, and I couldn't believe how different their allocations were. For the last five years, management have been saying how they were working for equality between departments, but I thinka great deal more needs to be done. I think it's really bad for inter-departmental relations.攻克BEC中级听力的做题技巧第一项：单词填空应对技巧：1.播放录音前的一般会有几分钟的时间。

bec中级第三辑真题详解test2[整理版]

T est2Part one：《Successful Time Management》，成功的时间管理。

文章针对怎么利用时间、提高工作效率提出了一些建议。

第一题，为了完成好一个任务，没有必要处理每一个细节。

答案是C段的最后一句话，而且这句话同时是第一题和第四题的答案所在：Unless you have spare time, do not spend extra hours on an activity in an effort to cover absolutely everything.除非你有空闲的时间，否则不要在一件事情上花费额外的时间去努力涉及到所有事情。

cover absolutely everything可以对应于deal with every detail。

第二题，如果你有很多要做的，也许需要拒绝以后的工作。

答案是B段的最后一句，有点绕：This may require you to be firm and avoid agreeing to more than is realistic.这需要你变得坚定，避免答应超出现实的工作。

more than is realistic，也就是眼前无法完成的工作，即work in the future。

第三题，任何计划行为都需要建立在一个有规律的基础上。

答案在A段。

A段整个就是讲的计划的重要性，有计划，才能合理安排时间。

中间说有人喜欢在每天开始的时候计划，有人喜欢在结束前。

答案是这么一句：you may need to experiment to find what suits you best-find some way of fitting the activity into your schedule.你必须去试验寻找到最适合你的——寻找将这个活动融入到你的时间表的某种方法。

要让计划融入进你的时间表，也就是说计划要成为你的日程的固定部分，即题目说的take place on a regular basis。

BEC中级真题4答案解析

BEC中级真题4答案解析TEST1首先得搞明白的是这篇文章到底讲的什么。

不用看具体内容..有两个地方直接告诉了。

一个是题目说明的第一句话..另一个是正文的标题。

从这两个地方就可以看出全文探讨的是公司未来接班人——也就是潜力股——的培养问题。

A段讲了TLRG这个贯穿全文的研究组织诞生的原因:现行的研究满足不了需要..于是大多数公司只能自己探索发掘接班人的模式;(即第五题的答案) B段讲了直属经理(line managers)对于发掘接班人的重要性(真是干什么都要从基层抓起)..以及经理们的一些疑虑;C段讲的是接班人问题对公司的重要性..并且应该让院线经理们明白这种重要性; D段是针对前面列出的问题..提出的解决建议..什么专家协助等等。

整篇文章分为四个部分..层层递进..有很强的逻辑性。

拿这样的文章来做阅读材料应该是相对容易把握的。

题目解析:图中蓝色的线为答案潜伏的地方。

7个题干基本是将原文中的句子用另外的词语和句型表述出来..所以题干中的关键词都能在正文里找到与之匹配的..比如第四题题干里的expert对应D段的specialists,第六题的too busy to对应于B段里的heavy workloads..第七题的interest对应于C段的appeal。

第一题说“经理们必须采取措施使潜力股们相信他们对公司的价值”..也就是要让潜力股们对公司忠诚..即C段说的creating “attraction centres”和loyalty。

第二题说“组织必须把目光投向正在培养中的潜力股以外的地方”..即D段最后两句话所说的寻找新一代的潜力股。

第三题和B段的最后一句话完全是一个意思:怕培养潜力股的投入收不回成本。

第四题说开发潜力股..经理们需要在公司内部得到专家支持。

答案是D段的第一句话:公司的人力资源专家需要采取行动。

HR specialists就是expert。

第五题说公司现在没有在指导策略的支持下辨别潜力股。

BEC第三辑test3真题(试题仅阅读部分)及参考答案

这是我根据文库里的一份资料单独整理出来的BEC第三辑TEST3，可能又不完整及缺漏之处，望大家能够理解。

谢谢! PART 11 This businessman has successfully targeted a different group of consumers.2 With careful forward planning, this businessman is helping the company survive a difficult period.3 The company is now more open to change because of this businessman's way of thinking.4 This businessman has made and implemented certain decisions despite opposition to them.5 This businessman has achieved some success by misleading people about his intentions.6 The abilities of this businessman were previously doubted by the company that employs him.7 This businessman is admired for his ability to manage a number of business interests.'Businessman of the Year' AwardA :James King: Chief Executive of Fentons FinanceKing was nominated for the quality of his leadership, with the judges claiming that the Fentons Finance boss is almost revered by his team. He is credited with reinventing Fentons Finance - revitalising its culture of inflexibility, removing outdated pre-merger barriers and playing a brilliant tactical game. He led everyone to believe he was opposed to large mergers and then jumped on the Westcombe Bank opportunity at just the right moment. History will be the judge, but for now the markets consider King to be a star.B Keith Nash: Chief Executive of Hamley's SupermarketsNash took over as CEO when Hamley's systems and distribution were out of date and the brand badly needed freshening up. He began refocusing the brand at the higher quality end of the food market and launched several own-brand initiatives for the health conscious. As a result, the share price has gone up nearly 80 per cent. This should be extremely satisfying for Nash, who had left the retailer in 1986, disappointed after failing to secure the top job.C Jorge Marquez: Chairman of the Kenwick GroupMarquez was a popular choice for his achievements at Kenwick. The judges say he has been courageous in pushing through the appointment of controversial or inexperienced chief executives to companies within the group, and then sponsoring them as they transformed their businesses. He operates as a 'virtual' chairman, without a permanent office in any one company. He phones his CEOs regularly, and several of them have acknowledged the vital contribution he makes to their effectiveness. Everyone is impressed at how he also finds the time to be chairman of two other large companies.D Richard Jenkins: Finance Director of Centron AdvertisingLabouring in the shadow of a high-profile boss can sometimes draw attention away from the finance director, and the judges considered it was high time Jenkins got that attention. The CEO may be the public face of Centron, but Jenkins is the one who makes it run smoothly. Behind the scenes, he is constantly demonstrating that budgets and forecasts are what is needed to make a company successful, particularly now that the advertising market has been hit by recession. It is largely thanks to him that Centron is in much better shape than its rivals.Part 2(这个可能分段有错误)Setting up an appraisal schemeAppraisals can be a wonderful opportunity for your staff to focus on their jobs and make plans to develop their unused potential. (0) ..........So, if you have decided that an appraisal scheme should be set up in your company, you need to establish some formal procedures and make some decisions before you begin. Even if your company already has a scheme, you need to consider what you want to achieve and how you are going to do this.First of all, you need to decide on your key objectives and the real purpose of your scheme.(8).............A scheme should never be introduced at a time of redundancies, or simply for profit or competitive edge, because this will create fear and alienate staff. The next step is to decide how the scheme can most successfully be managed. It is essential that all senior staff are committed to the process and willing to make a positive contribution.The person given responsibility for designing the scheme and the appraisal forms needs to have knowledge of all roles within the organisation. He or she must also be aware of employees' potential needs. (9).............It should be someone who is trusted and whom staff will turn to if they are concerned about their appointed appraiser or the appraisal interview. The design of the scheme should indicate who will be appraising whom. This needs great tact and sensitivity. First, remember that no manager can effectively appraise more than seven or eight people. It is equally important to remember that, if significant numbers of staff are appraised by someone they dislike, or by a person whose values they do not share, the success of your scheme may be threatened.(10) ............. So bear this in mind from the beginning and, if necessary, establish an appeals procedure.Having decided on your policy and who will appraise which members of staff, you need to communicate this in the simplest possible way. Avoid lengthy documents - few people will read them. (11).............Most organisations choose a person's line manager to be the appraiser. This can be seen as an opportunity or a threat, so be ready to consider alternatives if necessary.Once you have established the appraisal process, make sure that appraisal interviews take place at a convenient time, and ideally on neutral ground. It should be borne in mind that some appraisals may involve the disclosure of confidential information. (12) .............These will show the decisions that were taken during the interview and will also indicate any new performance targets that have been agreed.A It is important to select a manager who can deal effectively with any suspicions staff may have about appraisals.B Such a measure can also reduce insecurity and unite staff in recognising the positive elements of appraisal.C Having even one staff member in such a position may affect how others respond to the process.D Ideally, this should be to provide a supportive framework that aids staff development.E Simply make sure that staff know who will appraise them and why, and what form the interview will take.F It is therefore important to decide who will have access to written records of the appraisal.G They can also be a means of getting the best out of staff, both as individuals, and as team members.PART 3(这个可能分段也有错误)SHEER GENIUS - OR A W ASTE OF TIME?Encourage your original thinkers and live with their strange habits, says Alan Worthin. If one of your research staff announced that he had worked out a way to propel a vehicle on a cushion of air, would you tell him to concentrate on something practical, or suggest taking it further? If a member of your development team asked if she could come in late because she had her best ideas at 3 am would you insist that she is in the office at 9 am like everyone else?Current business wisdom is that companies need creative, innovative people to beat competitors. The reality is that companies have always needed new ideas to survive and progress, but in the past they weren't particularly good at encouraging the people who produced them.Original thinkers don't always fit easily into the framework of an organisation. However, the advice from managing director, John Serrano is, 'Get rid of the dull people and encourage the unusual ones'. Essentially, he believes that companies need to learn how to manage their original thinkers in order to ensure that the business profits from their contribution. He also says, 'Original thinkers often find it difficult to drive change within the organisation, so they resign, feeling angry and disappointed. It is essential to avoid this.''You can't recognise original thinkers by the way they look,' says Ian Freeman. An apparently ordinary exterior can conceal a very creative thinker.' His consultancy, IBT Personnel, has devised a structured way to identify original thinkers. 'We define employees as champions, free-wheelers, bystanders and weak links, and most original thinkers come into the category of free-wheelers. They may miss deadlines if they become involved in something more interesting. They are passionate and highly motivated but have li ttle or no understanding of business directions and systems.'Headhunter George Solomon also thinks original thinkers have their disadvantages. 'They may have a bad influence within an organisation, especially given the current management trend for working in teams. The original thinkers themselves may be unaware of any problem, but having them around can be disruptive to colleagues. who have to be allowed to point out when they are being driven crazy by the original thinkers' behaviour.' Yet, in his opinion, the 'dream team' in any creative organisation consists of a balanced mixture of original thinkers and more practical, .realistic people.So, having identified your original thinkers, how do you handle them? One well-known computer games company has a very inventive approach. 'We encourage our games designers by creating an informal working environment,' says director Lorna Marsh. 'A company cannot punish risk-takers if it wants to encourage creativity. Management has to provide support, coaching and advice - and take the risk that new ideas may not work. Our people have flexible working hours and often make no clear distinction between their jobs and their home lives.'Original thinkers may fit into the culture of 21st century organisations, but more traditionalorganisations may have to change their approach. Business psychologist Jean Row believes that the first step is to check that original thinkers are worth the effort. 'Are the benefits they bring worth the confusion they cause? If so, give them what they want, allow plenty of space, but set clear limits. Give them extremely demanding targets. If they fail to meet them, then the game is up.But if they succeed, your organisation stands only to gain.'13 It is important for a company to encourage original thinkers because_____A this allows it to promote innovative products.B this enables it to stay ahead of its rivals.C they are very flexible about their working hours.D their talents are ideally suited to the market.14 John Serrano thinks that original thinkers should be_____A helped to develop better people management skills.B asked to manage change within the organisation.C supported so they can perform well for the company.D encouraged to follow company procedures.15 What does Ian Freeman say about original thinkers?A They are unenthusiastic and poorly motivated.B Their work standards are impossibly high.C Their abilities are hard to recognise.D They lack awareness of commercial processes.16 What problems can be observed when there are original thinkers in the workforce?A They may have a negative effect on other workers.B They dislike the concept of teamwork.C They rush tasks through to completion.D They cannot work with less creative colleagues.17 In what way is the games company's approach to original thinkers special?A It allows them to work from home whenever they wish.B It uses different forms of disciplinary action for them.C It promotes a relaxed atmosphere in the workplace.D It encourages them to reduce the risks that they take.18 A traditional organisation wishing to employ original thinkers needs to _____A provide them with projects they are interested in.B assess whether their contribution makes up for any problems.C have a flexible approach if goals are not always achieved.D be prepared to handle any negative feedback from colleagues.PART 4Who Benefits Most from Company Training?According to recent research, the better educated and the higher up the socio.economic scale you are, the more likely you are to be offered workplace training. And, incidentally, the more likely you are to then turn (19) the offer, pleading family and personal commitments or (20) of work. Less qualified staff, on the other hand, are offered fewer training opportunities, but are more eager to (21) them up. In fact, people with few or no educational qualifications are three times morelikely to accept training when it is offered.In the majority of companies, more (22) are allocated to management training than to other areas. Employers (23) their better qualified staff as more important to the business, so they pay them accordingly and invest more in them in (24) of training. This is (25) by the fact that organisations are dependent on properly (26) managers making the right decisions. But this (27) may mean that companies are (28) other parts of the workforce down.The researchers found a growing demand for training among the lower-skilled.Unfortunately this demand is not being (29)by employers, even though there are strong indications that companies would benefit from doing so. They also discovered that, despite the substantial (30) between the training provided for managers and that offered to other staff, there was still widespread endorsement of training.For the purposes of the research, training was defined as any (31) of planned instruction or tuition provided by an employer with the aim of helping employees do their work better. It therefore included a wide variety of approaches. On-the-job and classroom training (32) to be used equally by employers. But learning on the job, which involved observing a certain procedure and then practising it, was easily the most popular method for all categories of employee. While many felt that learning from colleagues was best,very few (33) the internet as an effective way to train.19 A back B over C down D off20 A force B pressure C strain D load21 A pick B keep C take D put22 A means B reserves C finances D resources23 A imagine B regard C suppose D know24 A requirements B specifications C states D terms25 A allowed B approved C justified D accepted26 A understanding B intelligent C informed D knowledgeable27 A stress B emphasis C weight D strength28 A letting B cutting C breaking D setting29 A reached B achieved C gained D met30 A space B gap C hole D room31 A frame B structure C form D order32 A showed B appeared C demonstrated D presented33 A rated B thought C marked D believedPART 5 没有找到答案PART 1 答案《‘Businessman of the Year' Award》年度企业家奖。

BEC中级真题集第3辑

第3辑阅读【TEXT 1】『part 1』1 It would be advisable for Flacks to consult customers before developing a new product.2 Producing goods for specialist markets might increase Flacks' profits.3 Flacks may need to change the function of one of its facilities.4 Flacks should utilise its current expertise to enter a different market.5 Flacks may need to consider closing its current production facility.6 Flacks should develop the connections it has established with leading retailers.7 Expanding the product range would not be a problem for the workforce.Flacks is a UK-based company that produces fashion accessories for women. How can it continue to grow its business?A Susan FalmerFaced with a shrinking market, cheap imports and competitive pricing, Flacks will have to work hard to increase its margins. They need to move into a more promising market, one where demand is growing and where the company can exploit existing skills and contacts. They could think about brand extension - this would not be a giant leap and the sales force would take it in its stride. Also, they wouldn't need to re-equip their factory and could use non-UK sourcing if facilities here are in short supply.B Mesut GuzelThey have the fundamentals of a survival strategy in a market where outsourced manufacture and brand differentiation hold the key to success. I think they should initially locate some of their production in another country, where manufacturing quality tends to be better and it is easier to meet changing customer demands. But they should also regularly monitor production in Britain and think about outsourcing all this work abroad at some point if they need it done faster. The company should continue to work on innovative products, and thorough market research will help to ensure any new ideas are well received.C Gary WilmotIn order to beat their rivals in a highly competitive market, Flacks should ensure their products are attractive and build on their relationships with the big stores rather than trying to go it alone and market directly. They should also consider refocusing production by using their UK factory for high-specification products. They could eventually build more production overseas in a cycle of continuous development.D Michal KaminskiThe demand for fashion accessories is relatively flat and the company should consider exploiting niche markets to improve its margins. But even within these, Flacks must distinguish its goods from those of its rivals in terms of quality, performance and design. Innovative sales, marketing and PR are vital to exploit these niche products. One competitive advantage that Flacks does have is production times. Many retail chains now have two-tier supply chains and Flacks could focus on top-up orders. They might also investigate other sales channels such as mail order.Evaluating the performance of the boardFew employees escape the annual or twice-yearly performance review. (0) .....G......The answer is not a great number. And the smaller the company, the fewer checks there are on how well the directors are doing. Some of the largest companies formally assess the performance of their board, but very few new or growing companies have managed to get round to establishing any such procedure.Many business experts believe, however, that it is important for all companies to review the performance of the board. (8) .............Another reason is that the board itself needs information on how well it is doing, just as much as other employees do. For the chief executive, appraisal of some sort is absolutely essential for his or her own sake and for the good of the company. Indeed, many of those who have reached this level remark on how lonely the job of chief executive is and how few opportunities they get to discuss issues relating to it.There is some evidence to show that once smaller companies put a board appraisal process in place, they find this process relatively easy to operate. (9) .............Their counterparts in larger organisations, however, are often afraid that appraisals could be a challenge to their status.So, how should companies assess their board? (10) .............At a very basic level,this could simply mean getting all the directors to write down what they have achieved and how they can improve on it. At the other end of the scale is the full '360-degree' appraisal. Here, each director is appraised in a systematic manner by a combination of the chairman and fellow directors.In the largest companies there are many methods for assessing the board. A number of such companies have self-assessment schemes. The chairman may meet each board member individually to ask how things are going, in a fairly informal way. The whole board might also meet to talk about its progress in open session. (11).............These might ask for people's opinions on the board's main tasks or on how well the committees are working.Research indicates there has been some improvement in the way the appraisal of board members is conducted. (12) .............The chairman will have been involved directly or indirectly in the appraisal of all members of the board. Whose job is it, then, to appraise the chairman?A It is often the case that the directors of such companies are even happy to receive criticism, as this can prevent them from making basic mistakes.B The rest of the workforce sees it as unfair if the directors are the only members of the company to escape appraisal.C These are encouraging as they put a limit on the power of the chairman to assess fellow directors.D Alternatively, questionnaires might be distributed to directors, forming the basis for future discussion.E One issue remains, however, when all the others have been dealt with.F It is generally agreed that it is the chairman's responsibility to ensure the regular appraisal of each member of the board.G However, one wonders how many companies have in place a formal appraisal process for their board of directors.BRITISH COMPANIES CROSS THE ATLANTICNext month a large group of British business people are going to America on a venture which may generate export earnings for their companies' shareholders in years to come. A long list of sponsors will support the initiative, which will involve a ￡3-million media campaign and a fortnight of events and exhibitions. The ultimate goal is to persuade more Americans that British companies have something to interest them.While there have been plenty of trade initiatives in the past, the difference this time round is that considerable thinking and planning have gone into trying to work out just what it is that Americans look for in British products. Instead of exclusively promoting the major corporations, this time there is more emphasis on supporting the smaller, more unusual, niche businesses. Fresh in the memories of all those concerned is the knowledge that America has been the end of many a large and apparently successful business. For Carringtons, a retail group much respected by European customers and investors, America turned out to be a commercial disaster and the belief that they could even show some of the great American stores a retailing trick or two was hopelessly over-optimistic.Polly Brown, another very British brand that rode high for years on good profits and huge city confidence, also found that conquering America, in commercial and retailing terms, was not as easy as it had imagined. When it positioned itself in the US as a niche, luxury brand, selling shirts that were priced at $40 in the UK for $125 in the States, the strategy seemed to work. But once its management decided it should take on the middle market, this success rapidly drained away. It was a disastrous mistake and the high cost of the failed American expansion plans played a large role in its declining fortunes in the mid-nineties.Sarah Scott, managing director of Smythson, the upmarket stationer, has had to think long and hard about what it takes to succeed in America and she takes it very seriously indeed. 'Many British firms are quite patronising about the US,' she says. They think that we're so much more sophisticated than the Americans. They obviously haven't noticed Ralph Lauren, an American who has been much more skilled at tapping into an idealised Englishness than any English company. Also, many companies don't bother to study the market properly and think that because something's successful in the UK, it's bound to be successful over there. You have to look at what you can bring them that they haven't already got. On the whole, American companies are brilliant at the mass, middle market and people who've tried to take them on at this level have found it very difficult.'This time round it is just possible that changing tastes are running in Britain's favour. The enthusiasm for massive, centralised retail chains has decreased. People want things with some sort of individuality; they are fed up with the banal, middle-of-the-road taste that America does so well.They are now looking for the small, the precious, the 'real thing', and this is precisely what many of the companies participating in the initiative do best.13. The main reason that the British business people are going to America is toA encourage American consumers to buy their products.B analyse how American companies attract media coverage.C look for financial backing from American investors and banks.D investigate how British and American companies could form partnerships.14. In the writer's opinion, the proposed venture will be different to previous ones becauseA fewer British business leaders will be making the trip.B less well-known companies will be better represented.C the larger companies have decided they will not be participating.D it involves research into how British companies market themselves.15. The writer states that Carringtons was wrong toA be cautious about trading in America.B borrow money from its European investors.C assume it was superior to American rivals.D ignore the advice of its American managers.16 .According to the writer, Polly Brown's mistake occurred when itA continued to trade despite making a loss.B attempted to attract a different type of customer.C tried to break into too many markets at the same time.D expected American consumers to pay British prices for goods.17. Sarah Scott states that British companies hoping to succeed in America shouldA focus on a gap in the market.B be less concerned with their image.C concentrate on selling products in the mid-price range.D carry out research into the pricing policies of American companies.18 .The writer suggests that success in America depends uponA adopting a more American approach to marketing.B persuading the mid-range consumer to pay for quality.C copying the strategies of American companies.D building a reputation as a supplier of unique goods.Promise of Jobs with Telephone Banking CentreAn ￡80-million telephone banking centre is to open in Scotland, with the creation of about 500 new jobs. Grand Union Group, which owns the Dundee and Western Bank, said today it hopes to have the (19) fully operational by next August. It will be based at the new Caledonian Industrial Estate currently being built near Edinburgh.The centre is being (20) through a joint partnership (21) global telecommunications firm Concept and customer care specialists Businesslink.Sara Grimaldi, chief executive of the Dundee and Western Bank, said, 'I'm delighted we will be working in (22) with Concept and Businesslink and I'm confident we will (23) from their considerable experience. The new centre will make (24) use of innovative business procedures which will (25) to an improved service and experience for our valued customers.' Callum Martin, president of global accounts for Grand Union Group, added that he was very pleased his company will play a key role in such an important development employing state-of- the-art technology. The local council said new jobs were (26) of the efforts made to (27) investment to the region. Council leader Hugh MacArthur said, 'It's good news for Grand Union, but it will also (28) us to promote Edinburgh to companies considering a (29) to Scotland. The council will continue to work hard to ensure that today's (30) is just the latest (31) in our attempt to create high quality jobs in the area.'Scotland has become a European leader in terms of telephone banking centres and has (32) itself an excellent reputation. The call centre sector as a whole employs more than 28,000 people at more than 170 sites in Scotland. Taking this into (33) , it seems likely that this new centre will be another success story.19.A facility B plant C function D situation20.A assisted B invested C funded D paid21.A consisting B engaging C containing D involving22.A venture B teamwork C enterprise D collaboration23.A benefit B improve C grow D advance24.A inclusive B uniform C extensive D universal25.A help B contribute C provide D combine26.A facts B reasons C data D evidence27.A acquire B gain C attract D win28.A necessitate B ease C support D enable29.A reorganisation B reassignment C relocation D replacement30.A announcement B publication C notice D acknowledgement31.A method B step C point D action32.A achieved B taken C drawn D earned33.A mind B regard C account D noteConsumer Behaviour0 The consumer is the focus of all retail business and it is important to appreciate how(correct) 00 consumers are influenced in their buying decisions. Most of consumers, before making a (of)34 purchase, gather information and evaluate with the alternatives, but the extent to which35 they look for information depends on the type of purchase. For example, in the case of36 routine grocery purchases most consumers respond to automatically. However, for37 purchases where the risk of making the wrong decision is greater, like buying a new38 car, so the search for information is more important. The decision to purchase is never a39 single decision but a number of these separate decisions, and at any time during this40 process, consumers can change their minds about and choose an alternative route. For41 example, although a consumer may have decided whereto buy a product only to realise42 at the last moment that this is, in fact, having the wrong choice. The price in the store may43 be too high or the staff unhelpful. On the other hand, a lack of queues, favourable credit44 facilities and efficient staff all lead to a too positive impression, so retailers should45 remember how difficulties in these areas that can affect a sale or even lose a customer permanently.【TEXT 2】『part 1』1 In order to complete a task well, it may not be necessary to deal with every detail.2 If you have too much to do, you may need to turn down work in the future.3 Any planning activity needs to take place on a regular basis.4 You should avoid giving additional time to a particular task.5 It is possible that some routine tasks do not need to be carried out.6 If you are overloaded with work, it is important to identify the cause.7 People at all levels perform time-wasting activities.Successful Time ManagementAThe secret of avoiding work pressure is thinking ahead. Every day you need to review your progress towards objectives and decide how you can best use the time available to make further progress. You may find this is best done at the start of your working day but some people prefer to have a planning session just before they finish. Whichever you select - and you may need to experiment to find what suits you best-find some way of fitting the activity into your schedule. Never say, 'I don't have time to plan today'.BManagers at all levels occasionally find they have taken on more than they can cope with. This is not a crime, but you must examine the reasons for such a situation and then plan a course of action.Until the problem is resolved, most of your time and energy will go into worrying about the situation and you will feel unmotivated. Think too about how to prevent it happening again. This may require you to be firm and avoid agreeing to more than is realistic.CIf a review of your working practices shows that you are too much of a perfectionist, do something about this. Modern definitions of quality refer to Witness for purpose'. If you bear this in mind, you may find it easier to persuade yourself to settle for an acceptable level of quality rather than perfection. When thinking about objectives and planning how to achieve them, consider how thoroughly you need to do something in order to meet your requirements. Unless you have spare time, do not spend extra hours on an activity in an effort to cover absolutely everything.DIf your review of a period of time shows that you are spending time on things that are not really necessary or important, then think hard about whether you can afford this time. Many people file unnecessary papers and attend endless, unproductive meetings. Even top managers can be guilty of misdirecting their efforts by supervising subordinates too closely or failing to delegate. If you question the necessity of certain work, you may find it easier to avoid these misdirected efforts and this will better inform your planning in the future.Staff appraisalsGood preparation for staff appraisals can pay dividends in terms of staff loyalty and satisfaction.Many managers, particularly those running smaller companies, feel they are too busy to give their employees appraisals, and many staff clearly dread them. (0) ........... They provide the opportunity for the manager to have one-to-one discussions with an employee and find out about any concerns, as well as identifying training needs and discovering career aspirations. They can make a staff member feel valued and so build loyalty.The annual appraisal can either be a rewarding or painful experience. According to research carried out among 500 employees, the standard office appraisal is far from perfect.(8).............The possible outcome for the company is even worse; up to a quarter of employees will look for a new job within two weeks of a bad appraisal and 40% within a month.The quality of the appraisal lies with how the boss decides to carry it out. When it is done well, employees are able to use the feedback they receive to improve their performance. (9).............So how should a constructive appraisal be carried out? According to Andrew Gillingham, a consultant trainer, appraisals can be manager-led, with the appraiser preparing a document and sharing it with the employee. Establishing training needs and motivating the employee towards bigger and better things are part of this process. (10) ............. In both cases, Gillingham believes that the effectiveness of the appraisal discussion can determine the performance of the company. Gillingham believes that anyone who thinks it's just the employee who doesn't like the appraisal experience has got it wrong. Too many managers regard appraisals as a waste oftime.(11) ..............................Managing people is a difficult matter, and without the necessary training, many managers try to avoid the uncomfortable issues that often need to be discussed at appraisals.Gillingham believes that calling the process an appraisal may be unhelpful.(12) ..........................In either case, it is important to ensure that the meeting is successful and results in better quality management. Gillingham firmly believes that the main thing is to emphasise an open communications ethos in the workplace that gives staff a chance to talk about issues and feel valued.A . Alternatively, managers may want the employees themselves to evaluate their work performance.B. In larger companies, the people likeiy to do something with this information will be found in the HR department.C. Problems such as rushing through the appraisal and being appraised by a manager who doesn't understand the employee's role were common concerns.D. Arguably, 'performance review' is more appropriate since it helps create correct expectations from the meeting and indicates what will happen.E. This is mainly because they have not been shown how to carry out appraisals properly.F. But all too often, the format of the appraisal doesn't allow this.G. But this can be avoided and, given a more positive attitude from participants, appraisals can prove enormously useful for all involved.Problems in the IT industryIn the information technology industry, it is widely acknowledged that how well IT departments of the future can fulfil their business goals will depend not on the regular updating of technology, which is essential for them to do, but on how well they can hold on to the people skilled at manipulating the newest technology. This is becoming more difficult. Best estimates of the current shortfall in IT staff in the UK are between 30,000 and 50,000, and growing.And there is no end to the problem in sight. A severe industry-wide lack of investment in training means the long-term skills base is both ageing and shrinking. Employers are chasing experienced staff in ever-decreasing circles, and, according to a recent government report, 250,000 new IT jobs will be created over the next decade.Most employers are confining themselves to dealing with the immediate problems. There is little evidence, for example, that they are stepping up their intake of raw recruits for in-house training, or retraining existing staff from other functions. This is the course of action recommended by the Computer Software Services Association, but research shows its members are adopting theshort-term measure of bringing in more and more consultants on a contract basis. However, this approach is becoming less and less acceptable as the general shortage of skills, coupled with high demand, sends contractor rates soaring. An experienced contract programmer, for example, can now earn at least double the current permanent salary.With IT professionals increasingly attracted to the financial rewards and flexibility of consultancy work, average staff turnover rates are estimated to be around 15%. While many companies in the financial services sector are managing to contain their losses by offering skilled IT staff 'golden handcuffs' - deferred loyalty bonuses that tie them in until a certain date - other organisations, like local governments, are unable to match the competitive salaries and perks on offer in the private sector and contractor market, and are suffering turnover rates of up to 60% a year.But while loyalty bonuses have grabbed the headlines, there are other means of holding on to staff. Some companies are doing additional IT pay reviews in the year and paying market premiums. But such measures can create serious employee relations problems among those excluded, both within and outside IT departments. Many industry experts advise employers to link bonuses to performance wherever possible. However, employers are realising that bonuses will only succeed if they are accompanied by other incentives such as attractive career prospects, training, and challenging work that meets the individual's long-term ambitions.This means managers need to allocate assignments more strategically and think about advancing their staff as well as their business. Some employers advocate giving key employees projects that would normally be handled by people with slightly more experience or capability. For many employers, however, the urgency of the problem demands a more immediate solution, such as recruiting skilled workers from overseas. But even this is not easy, with strict quotas on the number of work permits issued. In addition, opposition to the recruitment of IT people from other countries is growing, as many professionals believe it will lead to even less investment in training and thus a long-term weakening of the UK skills base.13 According to the first paragraph, the success of IT departments will depend onA their success at retaining their skilled staff.B the extent to which they invest in new technology.C their attempts to recruit staff with the necessary skills.D the ability of employees to keep up with the latest developments.14 A problem referred to in the second paragraph is thatA the government needs to create thousands of new IT posts.B the pool of skilled IT people will get even smaller in the future.C company budgets for IT training have been decreasing steadily.D older IT professionals have not had adequate training.15 What possible solution to the long-term problems in the IT industry is referred to in the third paragraph?A ensure that permanent staff earn the same as contract staffB expand company training programmes for new and old employeesC conduct more research into the reasons for staff leavingD offer top rates to attract the best specialist consultants16 In some businesses in the financial services sector, the IT staffing problem has led toA cash promises for skilled staff after a specified period of time.B more employees seeking alternative employment in the public sector.C the loss of customers to rival organisations.D more flexible conditions of work for their staff.17 Employers accept that IT professionals are more likely to stay in their present post if theyA are set more realistic performance targets.B have a good working relationship with staff in other departments.C are provided with good opportunities for professional development.D receive a remuneration package at top market rates.18 According to the final paragraph, the UK skills base will be weakened byA changes to managers' strategic thinking.B insufficient responsibility being given to IT staff.C the employment of IT staff with too little experience.D the hiring of IT personnel from abroad.Chairman's ReportI am pleased to report that, although we had been expecting poor results for this half year because of slow growth in the world economy, the company has performed very satisfactorily. Operating profits for this first half are in fact very much (19) with those for the corresponding (20) last year. Profits reached ￡l 15 million before tax, compared with ￡l 16.3 million last year. Much of our success in the last six months can be (21) to the fact that all our major construction projects remained on schedule. Particularly pleasing was the early (22)of a major building contract in Canada.The company has made good progress with the initiatives announced at the Annual General Meeting. The majority of shareholders (23) the Board's decision to sell the company's loss-making engineering (24). It was the Board's belief that the company would (25) most benefit by (26) its resources on the expansion of its construction activities. Negotiations with a potential buyer began in February and are now at a critical (27) However, we feel that we are not as yet in a(28) to comment on what the outcome is likely to be.In June, we made a successful (29) for the Renishaw Construction Company of Hong Kong SAR, in order to give us greater (30) to markets in South East Asia. We still have sufficient resources to pursue our growth (31) and are at present (32) several other business opportunities which, like Renishaw Construction, would (33) new markets to us.19 A in order B on track C in line D on target20 A session B term C season D period21 A attributed B referred C assigned D designated22 A termination B ending C completion D finalising23 A confirmed B maintained C agreed D supported24 A portion B component C sector D division25 A have B gain C find D earn26 A focusing B directing C pointing D strengthening27 A height B step C edge D stage28 A condition B point C position D capacity29 A request B price C demand D bid30 A access B approach C admission D entrance31 A strategy B process C promotion D system32 A inquiring B deliberating C exploring D searching33 A send B open C provide D give。

剑桥BEC真题中级第三辑口语解析剖析

第三辑Test 1Topic A: WHAT IS IMPORTANT WHEN ……?Trying to attract new staff Competitive wages Company reputation【思路点拨】【词汇&短语】招聘recruitment 合作精神，团队精神team spirit根据.... .调整tailor to 灵活福利flexible ben efits受聘后的福利待遇employment packages 求职者job seeker目标群target group 职位空缺job vacancies准雇员potential employee【句型点击】表示提出建议Let ' s …Why not ...... ?I suggest that we ............My advice would be ...........对观点不予评价I don ' t know what to say.I can ' t say I have any views on ....It ' s not something I have considered a lot, I afraid. ' m要求重复Pardo n?What did you say just now?Do you mind say it aga in?【参考范例】When it comes to attack ing new staff for your orga ni zatio n, effective recruitme nt strategies and tech niq ues con tribute tosuccessful appointment. Employment packages should be tailored to draw attention of the potential employees. Offering an attractive competitive wages with flexible ben efits would be a determ ining factor in hunting new tale nts.A company ' s reputation is among its most important and valuable assets, which is essential to attracting and retaining employees. It is often the cause that a good image of a company gains people ' s trust and affinity and greatly decisi ons in con sideri ng job vaca ncies.What' s more, better opport unity for promoti on is ano ther con siderati on for those that are some way along their careerpath. Any career opport un ities to grow with in the orga ni zati on will be a highlight to be preferred in the target groups.In additi on, nothing will impress the applica nt more tha n knowing he or she will be an in tegral part of a successful team.Creati on of a positive and stimulat ing work ing environment prompts the team spirit and buoya nt resp onse from the job seekers.Topic B: WHAT IS IMPORTANT WHEN ……?Preparing to go away on a business tripInforming colleagues and clientsDelegating essential tasks【思路点拨】【词汇&短语】同事 colleague 旅程、行程 it inerary 预约 booking 预订 reservation 投影仪 projector 【句型点击】要求解释What does …mean?Could you expla in it please?When you say ….What do you mean? Would you mi nd telli ng me the meaning of Do you mean …..by saying …？【参考范例】Prepari ng to go away on a bus in ess trip in volves a lot of things to be pla nned well in adva nee, first of all, inform colleagues traveli ngwith you and clie nts you will visit of the bus in ess iti nerary. Doing this gives you an opport unity to share resp on sibility and make sure that your bus in ess trip runs as smoothly as possible.If possible, pass on the travel arran geme nts to people in volved whe n you don't have eno ugh time andEveryth ing from flight book ings to hotel reservati on, eve n to tech ni cal support such as projectors and microph ones can be delegated as esse ntial tasks.Furthermore, it is importa nt for you to set your goals before leavi ng for your bus in ess trip, what you would like to accomplish whe n youarrive at your dest in ati on. Time man ageme nt may help your trip to be as productive as possible with in such a short time to meet your goals.And it is a good idea to create a checklist in your schedule to list the item that n eed to be packed for your bus in ess trip, packing yourluggage with essential items makes the trip much easier.Topic C: WHAT IS IMPORTANT WHEN……?Planning corporate hospitalityGuest listType of event【思路点拨】完成 accomplish 目的地 destination时间管理 time man ageme nt 清单check list麦克风 microph one【词汇&短语】商务社交 corporate hospitality 交往 socialize 有益的 beneficial演示、展示 dem on strati on 士气 morale容易到达的 accessibleSeveral comp onents come into play concerning corporate hospitality that allows opport un ities for colleague and clie nts to socialize, relax,and work toward valuable professi onal and bus in ess conn ecti ons in a positive and ben eficial way. When planning corporate hospitality events of all sorts, create a guest list first to ensure the attendees and accommodation.Corporate hospitality provides a con trolled en viro nment for sem in ars, meet in gs, conven ti ons conferen ces, and even product la un ches ordem on strati ons. Types of event are ren dered in the forms of a sport ing event, concert, outdoor gatheri ng or other team buildi ng event, which add fun and enhance morale.Locati on is ano ther importa nt con siderati on in terms of corporate hospitality, which can be a warm and memorable venue to ensure maximumsuccess and exceed all expectations. And you ' better select a location easily accessible by your event atte ndees.The significance of socializing with colleagues and clients outside of the workplace is dedicated to driving sales, building your company ' simage, keeping ahead of your competitors idient hospitality and achieving specific marketing objectives, as well as motivati ng n etwork ing and promot ing in terpers onal skill developme nt.第三辑Test 2Topic A: WHAT IS IMPORTANT WHEN ……?Writing a newspaper advertisement for a job vacancy Description of the work Experienceneeded by applicants【思路点拨】【词汇&短语】求职者 job seeker 空位 vacant position 联系方式 contact details 工资幅度 salary range 确切地阐述 formulate 福利，津贴 benefit 纟田节specific 职业前景 Career path 申请求职者 can didate 包含 in corporate 需要 entail 目标对象 target audience【句型点击】句子语义关系，表示转折But / Yet / While / Whereas, ....然而…… However / Nevertheless, ...然而 ...... ... Rahter than ...而不是 ..... ...Instead of ...而不是 ....... On the other hand,...另一方面， ......受控环境 con trolled environment 研讨会seminar 发布launch【句型点击】询问他人意见Any comment on .......... .? What do you say about ….? Do you have any idea about …..?【参考范例】专注的 dedicated 联系，关系网 n etworki ng 人际的 interpers onalHow do you th ink of ........... ? What ' s your attitude to…..?【参考范例】A good and effective job n ewspaper advertiseme nt should be clear and in formative eno ugh to produce efficie nt readi ng for job seekers .Informulati ng the advert content, several specifics are expected of the can didate. The first on the list is a detailed description of the work, mainly including an overview of the responsibilities, tasks and general scope of work entailed in the vaca nt positi on, which calls for atte nti on from pote ntial applica nts.Next, indicate the qualifications you require such as work experienee, education, computer skills, organization skill and com muni cati onsskills n eeded by applica nts, which serves as attracti on of releva nt in terest.As a rule, most employers or corporations do not advertise pay information. However, if you list a salary range, you will get a greater resp onse. If any ben efits, training and career path are available, do in corporate in the advertiseme nt; for they can create desire to pursue what looks like a great opport un ity among the target audie nee.Lastly, be sure to in clude a clear in struct ion for the resp on se a nd applicatio n with the con tact details such as address, email, fax orpho ne on the bottom of your ads.Topic B: WHAT IS IMPORTANT WHEN ••…?Delegating work to othersClear instructionsChoice of person for the task【思路点拨】【词汇&短语】企业职阶 corporate ladder 合同工 contract worker 详述的、明确的 explicit 保证 guara ntee 最大值 maximum 【句型点击】句子语义关系：表示原因Because of … Due/owi ng to Si nee … The reason for ….Is …Given the fact that….,we【参考范例】Anyone on the corporate ladder probably has some opport un ities to delegate work to the team staff or to con tract workers, which is one way toman age work time more effectively. Clear and explicit in struct ions should be give in the first place to decide and expla in the targets, resp on sibilities and limits of the work that you delegate, for sufficie nt in formati on guara ntees the work to be done with a maximum of direct ion.Then choose the people who have the n ecessary ability or pote ntial to work on the task and can be relied on to perform the task satisfactorilyand responsibly. Choice of person for the task also depends on the development needs of the people in volved.Additi on ally, advice, support and training such as providi ng in formati on , possible soluti ons and givi ng han ds-on assista nee in a waymotivates progress and in spires en courageme nt, commitme nt, en thusiasm and creative thinking in the people concern ed.And allocating and monitoring the progress and quality of work are in delegate' s area of responsibilitshould be checked regularly whether agreed targets are met with the feedback to ide ntify the implicati on of n ecessary revisi ons亲身动手的 han ds-o n激发 motivate 分派 allocate 反馈 feedback暗示、含义 implicati onto targets. Achieveme nts of targets are assessed to en sure whether some one is perform ing well, and credit and praise for the successful completi on of the task should be give n.Topic C: WHAT IS IMPORTANT WHEN ……?Designing a company website Type of information to include Different language versions 【思路点拨】【词汇&短语】定制、定做 customize 搜索弓丨擎 search engine潜在顾客 pote ntial/prospective customer 营业范围 line of busin ess强有力的potent信息源 information source 使用多语言的 multi-li ngual 目标用户 target user【句型点击】句子语义关系，表示结果As a result,Accord ingly/consequently In a con seque nee.. Therefore/ thus…,hence …因此【参考范例】Type of in formati on to con clude in website desig ning is customized for your n eeds to attract search engin es, in crease traffic and provideuseful in formatio n to existi ng and pote ntial customers. Well-writte n content in your website in forms your prospective customers what is the line of bus in ess you are in, what you sta nd for, how you operate, the services and products you offer and the ben efits in relatio n to competiti on.As a potent information sources, your website serves as a global “onlinemarketplace ”hich is enhanced with multi-li ngual website content.Different Ian guage vers ions are desig ned to help people from home and abroad to read on li ne and facilitate the in teract ions betwee n the target users and the site.Another important thing is the layout of the website. Your online presence is very crucial, which should be strategically desig ned to com municate the unique character of your bus in ess or orga ni zati on. Ready-made e-commerce website templates are recomme nded, for the templates cut down desig n and product ion time and have a full package of fun cti ons.Effective web n avigati on makes sure that your customers and clie nts can easily and quickly find what they are look ing for under differentcategorizes. To make clear and consistent navigation, it ' s better to use navigation menus to organize ylinks according to the order of importance.第三辑Test 3Topic A: WHAT IS IMPORTANT WHEN……?Meeting foreign clients for the first time Foreign language skills Knowledge of culturaldifferences流量 traffic常惠顾客 exist ing customers 布局，设计 layout 现成的 ready-made 电子商务 e-commerce 模板template 导航 navigation 菜单menu【词汇&短语】记住 bear in mind本族语、母语 n ative ton gue 过失、出丑 gaffe 攻读、熟读 read up 谦恭有礼 courtesy 名片 bus in ess card 【句型点击】如何询问对方意见Do you mi nd…？Would you like …？ Could you …..，please? I was won deri ng if you could…？【参考范例】There are certain points to bear in mind when interacting with foreign clients for the first time. First, since many intern ati onal clie ntsprefer to deal in their n ative ton gue, to grasp some foreig n Ian guage skills can be greatly helpful sometimes we n eed to make a con scious effort to slow dow n to produce a flue nt com mun icati on.And in com muni cati on, gaffes arise due to differe nces in cultures. For an exte nsive discussi on with a foreig n clie nt, you ' d bettertake the effort to read up about their country and know com mon thi ngs about their culture. It usually takes quite some time to comprehe nd the kno wledge of cultural differe nces and resp ond appropriately.What ' more, you n eed to en sure that you make the best impressi on on pote ntial foreig n clie nts and fine bus in ess etiquette helps in agood impressi on. Simple courtesies such as shak ing hands firmly and excha nging bus in ess card can make multicultural clie nts feel comfortable.Additi on ally, ask ing questio ns and seek ing clarificati ons will help you un dersta nd the goals, concerns and overall n eeds of theforeig n clie nts participati on in com muni cati on and cultural sen sitivity is all takes to create a wi n-win situati on and build a great rapport with your foreig n clie nt.Topic B: WHAT IS IMPORTANT WHEN ……?Deciding whether to buy or rent office equipmentCost Speed of technological change【思路点拨】多文化的 multicultural 澄清、净化clarificati on 敏感、敏感度 sen sitivity双赢 win-win关系，一致，和谐 rapport货币因素 mon etary factor 最优先权 first priority 提升，更新 upgrade 可扣除的 deductible 【句型点击】Gen erally speak ing, whe n gett ing office equipme nt, either to buy or to rent have its merits. However, mon etary factor isgiven first priority. Cost should be considered to make sure that you can afford it. Even though either choice would be acceptable for you, it ' snecessary to weigh whether or not the cash advantages of buying is greater to the service beneffits o ren ti ng.With the high speed of tech no logical cha nge, some office equipme nts are easy to become outdated and itupgrade those equipme nts every couple of years to improve efficie ncy and boost productivity in this respect, buying new office equipme nts can be a better soluti on.Ano ther way to decide to buy or rent comes from the tax. The ren ti ng of office equipme nts can be fully tax deductible ifyou use the ren ted asset i n your bus in ess. But with a rent, you may have a risk of los ing tax ben efits for accelerated depreciati on. While buying equipments is better as a tax write-off, but both renting and buying can be used on your taxes beneficially.Last but not least one is useful life. Getting the right equipment for your office not only involves whether it can keep you comfortable, orga nized and productive, but takes into acco unt the useful life of office equipme nt , prese nted as a fun dame ntal financial question which can save you a lot of time and money.Topic C: WHAT IS IMPORTANT WHEN ……?Aiming to increase staff productivityOffering bonusesCreating a pleasant environment【思路点拨】【词汇&短语】决策层 executive suite 竞争优势 competitive edge举止优雅的，改良的，精致的 refined 【句型点击】中途打断对方 ….Sorry, butJust a mome nt, but … Sorry to in terrupt, but …Excuse me, may I in terrupt?纳税优惠 tax benefit加速折旧 accelerated depreciati on 税金控除 tax write-off如何澄清观点Don ' t gteme wrong. My attitude toWhat exactly I ' I ' m afraid you【参考范例】不要误会我..is ......m trying to say is ve mis un derstood me.【参考范例】There are some tips about how to motivate staff and boost employee productivity. First of all, offering bonuses is a com monly-used way ofpraise, recog niti on and reward for achieveme nts and successes, which will enhance the performa nee of employee greatly. Money satisfies needs and it can stimulate people to work harder.A pleasant working environment is created to allow employees to take the initiative to get things done their way, while still working togetheras a team for the overall good of the company. Working happily and freely is equipped with more energy, less mistakes and better decisi ons.Another way to motivate employees is to ensure the employees feel that they have an important role in the overall outcome of a company ' s goaland have a big chanee for advancement in their career to climb the corporate ladder until they reach the executive suite, which is an effective way to in crease employee job satisfacti on and productivity.Besides, staff training can help all staff develop their own skills and understand the importance of their duties in the company. Well-trainedstaff with refined skills will cultivate loyalty through satisfied employees, maintain workplace productivity and give the compa ny a strong competitive edge.第三辑Test 4Topic A: WHAT IS IMPORTANT WHEN……?Aiming to keep good staff Promotion opportunities salaries【思路点拨】One of the key secrets to retaining valued staff is offering good prospects for promotion opportunities. Continuing professi onal developme ntopport un ities should be scheduled and give n to help employees to develop skills and adva nce their careers with in the orga ni zati on, which can en sure that top tale nts stay with you.Finan cially-based incen tives could be a attracti on. Competitive salary with pay in creases, bonu ses, profit shari ng, etc. enhances good staffretention. And those monetary initiatives can be based on productivity, suggestions or ideas, and even atte ndance.Don ' t miss the occasi ons where you can express your appreciati on your recog niti on to your staff for their dedic ati on and contributions tothe success of the practice, for showing recognition and praise to your valuable employees can stir a sense of pride and boost up morale among employees, thus motivati ng more improveme nts in their performa nce.Additi on ally, a harm onious workplace culture fosters trust for successful two-day com muni cati on. The compa nies who build an image in theminds of exist ing and pote ntial employees that your bus in ess is an enjoyable place to work will be in a better positi on to recruit and reta in good staff.【词汇&短语】高级人才 top tale nt 提高工资 pay in crease 分红制profit sharing 出勤 attendance【句型点击】表示附和Let ' s hope so I feel con fide nt to. Sounds great. 骄傲感 a sense of pride 扶助，增强 boost up 士气，斗志 morale 双向的 two-wayTopic B: WHAT IS IMPORTANT WHEN ……?Organizing a conferenceConference speakersFacilities at conference centre【思路点拨】【词汇&短语】激发性的motivati on al 播音public address演讲嘉宾guest speaker 事先in advanee耗时的time consuming【句型点击】表示同意Absolutely!Exactly!You betYou got itThat ' s for sure.【参考范例】It is wise to keep in mind that it is better to invite motivational guest speakers to do conference presentations. Good professi onal conference speakers can in spire atte ndees, create the whole atmosphere and drive for the conference. But make sure their prese ntati on will be of in terest to every one.A suitable venue is a hard decision of conference organizing, but the most time consuming part is to determine what equipme nt is in clude in the venue book ing. Facilities at conference cen tre, especially the public address system must be test in adva nee to en sure that atte ndees throughoutthe room can hear what the speaker is say ing.Time allocation determines the most appropriate topics that will best achieve your conference goals. That means how much time is required to select activities and presenters can help address the conference purpose. However, the conference age nda, order and content of conference activities will go through many cha nges un til the actual conference is fun.In additi on, an effective budget is crucial to the success of the conference. In the first place, work out your costs to pla n your budget andtry as best as possible to cover overall expe nses with in your budget. Make sure to keep a file of all in voices and receipts.Topic C: WHAT IS IMPORTANT WHEN……?Producing a marketing plan Identifying target customers Setting a budget【思路点拨】Of course not.Not a cha nee.门都没有【参考范例】Produci ng a dyn amic marketi ng pla n will focus atte nti on on your ideal customers. Ide ntify ing target customers is the first step in yourmarketing plan, which defines the needs of the market your products or services satisfy and states the objectives your compa ny aims at.The purpose of setting a marketing budget is to lay out spending requirements necessary for meeting the plan ' s objectives by gathering allthe revenues and costs involved in marketing into one comprehensive document with tables and graphs, as a man agerial tool, it bala nces what is n eeded to be spe nd aga inst what can be afforded , and helps make choices about finan cial priorities.Marketing strategies are concerned with pricing , distribution, promotion, advertising and market segmentation, effective marketing strategiesare indispensable for high-standard and action-oriented marketing plans, which provide the direct ion the product will take and usually result measurable actions.Besides, various en vir onmen tal factors such as gover nment actions, emerg ing tech no logy, and eve n cultural cha nges may have a positiveor negative impact on the market growth potential of your products or services. So developing your marketing message about those factors makes it easy to plan and carry out the marketing activities you need to grow your bus in ess.【词汇&短语】收入，税收 reven ue 图表 tablesand graphs 管理工具 man agerial tool 定价 pricing市场分割 market segme ntati on 【句型点击】表示反对No way. 明显的 measurable政府行动 gover nment acti on 文化变迁 cultural cha nges 营销信息 marketing message。

BEC中级第二三四辑阅读真题详细解析(完美打印版)

第二辑T1P1这篇文章讲的是培训（coaching）的作用。

培训对一个公司的发展和员工的成长都是至关重要的。

文章的内容比较泛，但是题目的答案比较明显。

第一题，教练和员工之间的接触不能解决工作中的所有困难。

答案是C段的这么一句：In theory, the coaching relationship should provide answers to every problem, but in practice it falls short of this.理论上，培训可以提供所有问题的答案。

但是实践中达不到这样。

Fall short of是关键词。

第二题，讨论某些情况如果再度出现的话怎么样可以处理的更好。

答案是A段的这么一句：analysing how they were managed and how they might be dealt with more effectively on subsequent occasions.分析应该如何进行处理并且在接下来的情况下怎样可以处理的更有效。

这里的dealt with more effectively对应于题干中的better handled，on subsequent occasions.也就是occur again。

第三题，教练鼓励员工将所学应用到日常的工作中。

答案是B段的这么一句：helpsindividuals to use formally learnt knowledge in day-to-day work and management situations.帮助个人将学到的正式知识用在日常工作和管理情况下。

这里的day-to-day work and management situations就是题干中的routine work situations，what has been taught也就是formally learnt knowledge。

BEC中级真题详细解析

BEC中级真题详细解析：第二辑TEST 4 PART 2 员工评估Staff AppraisalsA director of the advertising agency owned by tycoon Bob Jacoby once grumbled that he wasn't enjoying his work. Jacoby's reply was, 'I don't pay you good money to enjoy yourself. If you enjoy working here, you should be paying me money.' Jacoby's sentiments used to be common.(0)____ Happily, things have changed. Most organisations now undertake regular staff appraisals, at which employees have the opportunity to discuss one-to-one with their line manager their ambitions and hopes, their strengths and weaknesses, their achievements and their disasters. But it is worth remembering how new all this is, and why.For a start, appraising isn't something many managers do naturally of their own accord. They often find appraisals difficult to handle and have to be made to carry them out. Appraisal systems have become widespread partly as a result of employment legislation, but more particularly because companies have learned that such assessments can work to their advantage. (8)......The company can improve its collective performance by helping employees to improve their individual performance.Managers who use appraisals need to approach them very carefully. They should bear in mind their own experiences of being appraised when in junior positions, recalling which appraisals were helpful, which were not, and why. In most cases, their own bosses did their homework, checking out the job specification, the C.V. and any previous reports. (9).........As a result, a lot of time would have been wasted, debating exactly what had happened and when.Being prepared and appreciating what it is like to be on the receiving end are, indeed, the keys to successful appraising. It is important to begin an appraisal by giving members of staff a chance to express their own views about their performance. (10) ......... Any information gained from colleagues i s normally given in a positive spirit, since nowadays everyone understands appraisals and appreciates that they are carried out with good intentions.The atmosphere in the appraisal should be one of positive and open discussion about how the employee is performing in the company.(11).........Some individuals will feel unjustly criticised when their boss makes comments on their performance. Others will respond fiercely to a critical assessment - although if they defend themselves passionately, that is no bad thing!Finally, it is important to regard appraisals as part of a continuing process.(12)......... Instead, they should be followed up with friendly questions from time to time, making it clear to employees that new goals and strategies suggested in them are to be taken seriously and are to be acted upon.If these pieces of advice are followed, it is hoped that both the employees and the company as a whole will benefit from the experience.A However, managers must take great care i n this respect.B Only after that should managers put forward their own points, which are likely to include comments collected from others in the organisation.C They should not be forgotten as soon as they are over.D Like many other aspects of free enterprise, appraisals are an excellent example of underlying self-interest.E Sometimes the appraiser goes too far the other way and fails to communicate problem areas andscope for improvement.F If they relied on memory, they probably got things wrong.G Employees were paid, and they obeyed; if they didn't like it, they could leave.《Staff Appraisals》，员工评价。

BEC中级真题阅读精讲：第3辑T4P3实现成功的合并

BEC中级真题阅读精讲：第3辑T4P3实现成功的合并BEC中级真题阅读精讲:第3辑T4P3 实现成功的合并BEC中级真题阅读精讲:第3辑T4P3 实现成功的合并Achieving a successful mergerHowever attractive the figures may look on paper, in the long run the success or failure of a merger depends on the human factor. When the agreement has been signed and the accountants have departed, the real problems may only just be beginning.If there is a culture clash between the two companies in the way their people work, then all the efforts of the financiers and lawyers to strike a deal may have been in vain.According to Chris Bolton of KS Management Consultants, 70% of mergers fail to live up to their promise of shareholder value, riot through any failure in economic terms but because the integration of people is unsuccessful.Corporates, he explains, concentrate their efforts before a merger on legal, technical and financial matters. They employ a range of experts to obtain the most favourable contract possible. But even at these early stages, people issues must be taken into consideration. The strengths and weaknesses of both organisations should be assessed and, if it is a merger of equals, then careful thought should be given to which personnel, from which side, should take on the key roles.This was the issue in 2001 when the proposed merger between two pharmaceutical companies promised to create one of the largest players in the industry. For both companies the merger was intended to reverse falling market share and shareholder value. However, although the companies' skill bases were compatible,the chief executives of the two companies could not agree which of them was to head up the new organisation.This illustrates the need to compromise if a merger is to take place.13 According to the text, mergers can encounter problems whenA contracts are signed too quickly.B experts cannot predict accurate figures.C conflicting attitudes cannot be resolved.D staff are opposed to the terms of the deal.14 According to Chris Bolton, what do many organisations do in preparation for a merger?A ensure their interests are representedB give reassurances to shareholdersC consider the effect of a merger on employeesD analyse the varying strengths of their staff15 The proposed merger of two pharmaceutical groups failed becauseA major shareholders were opposed.B there was a fall in the demand for their products.C there were problems combining their areas of expertise.D an issue of personal rivalry could not be resolved.16 According to the text, focus groups can help companies toA develop new initiatives.B adopt contingency plans.C be decisive and react rapidly.D evaluate how well matched they are.17 Creating a new culture in a newly merged organisation means thatA management styles become more flexible.B there is more chance of the merger working.C staff will find it more difficult to adapt to the changes.D successful elements of the original organisations are lost.18 According to the text, intercultural analysis will showA what kind of benefits a merger can lead to.B how the national context affects the way a company is run.C how long it will take for a company culture to develop.D what changes companies should make before a merger takes place.《Achieving a successful merger》，实现一个成功的并购。

BEC中级真题第三辑TEST4

READING 1 hour 剑桥 BEC 真题集中级第三辑 Test 4PART ONEQuestions 1-7• Look at the statements below and the advice given by fourmarket experts to aholiday company on the opposite page.• Which expert ’s advice (A, B, C or D ) does each statement (1-7) refer to?• For each statement (1-7), mark one letter (A, B, C or D ) onyour Answer Sheet.• You will need to use some of these letters more than once.1 SunTours runs a risk by selling similar holidays tocustomers in different income brackets.2 It is worth offering holidays at a discount to increase thenumber of bookings.3 SunTours needs to reflect on its marketing methods if itwants to boost repeat custom.4 It would be a good idea to sell holidays to locationswhich other promoters have ignored.5 SunTours has been disadvantaged by its approach in the past.6 In certain locations, SunTours may be able to negotiate morefavourable contracts.7 There is an alternative to discount holidays that would bemore satisfactory forSunT ours’ customers.Four market experts offer advice to Sun Tours, themiddle-market tour operatorARobert WorthMarketing to a wider audience could lead to more people buying direct from SunTours rather than going through travel agents, and the consequent reduction in agents’commissions might boost company profits. Towards the end of the season, reducing the cost of holidays would attract last-minute customers, thus avoiding any possible loss on unfilled accommodation and flights. The company could also increase profits by selling more specialised holidays here in Britain, perhaps by offering breaks at historic sites and coastal destinations.B Steven WorrelWhether it’s worth discounting surplus holidays is an arguable point, as it not only cuts into profits, but also results in budget-conscious holidaymakers being put next to SunT ours’more affluent customers, thus damaging the brand. lt may seem attractive at first because of tight margins, but SunTours should think twice before taking up this option. Currently, SunTours is planning to sell higher-margin holidays to previously ‘un marketed’ destinations for which demand is greater than supply. It is likely that accommodation providers in these emerging holiday destinations will be more flexible when it comes to setting terms. The firm should go ahead with this policy.C Ursula CapalboGood risk management and higher sales can guarantee higher profits. Although SunTours has always been averse to planning, the company would in fact benefit from a risk model that forecasts the impact of discounting on cash flow and profitability l throughout the year. SunTours would then be able to change direction when things go wrong, as they inevitably do from time to time. Diversification can increase rather than spread risk, so caution is needed as the company enters regions where facilities for tourists are not yet fully developed. Targeting customers nearing retirement age, whose disposable income and leisuretime are increasing, would be ideal.D Gillian WilmotSunTours knows that good relationships with customers is the key to success in the travel business. With this in mind, the company should consider that brochure mailings, unlike electronic communications, can attract customers and maximise year-round opportunity. They encourage summer tourists to take another break and can even be used to send a thank-you letter to returning customers. Selling holidays at a reduced price is definitely not a sensible option. A better choice would be value-added promotions which can improve profitability and build on SunTours customers' desire for high-quality service.PART TWOQuestions 8-12• Read the article below about the importance of human resource(HR) management.• Choose the best sentence from the opposite page to fill each of the gaps.• For each gap (8-12), mark one letter (A-G ) on your Answer Sheet. • Do not use any letter more than once.• There is an example at the beginning, (0).Human resourcemamagementIt is nearly a century since the car manufacturer Henry Ford sai d, ‘You can destroy my factories and offices, but give me my people and I will build the business right back up again.’(0) G But a few business theorists are beginning to argue that managing people wellcan add more to the bottom line than anything else.Mike Manzotti, a leading American author in this area, has strong views about the growing importance of human resources intoday ’s business world.(8) . A company withhigh staff commitment, for example,has an asset that its rivals findhard to copy. Research in Britain wouldappear to support this notion. Arecent business school survey intothe performance of eightmultinationals found that peoplemanagement could be the mostdecisive factor in a company ’sperformance.Another study indicated the same thing in medium-sized manufacturing firms. (9) . After all, how can an organisation evaluate the commitment of its staff?For this reason, the researcherGeorge Hessenberg argues that a scientific approach is needed. He feels that when HR professionals suggest changing anorganisation ’scompensation structure orbeing more selective in recruiting, they are asking for things that require resources.(10) .Some new approaches areemerging that attempt to do justthat, including the scheme devisedby consultants Couze jordan. Thescheme, which covers communication,recruitment, and use of resources,predicts that significantimprovements in these areasachieve an increase in shareholdervalue of up to 30 per cent.Another programme, launchedbyjames Lesten an independenthuman resources expert, approachesthe problem from a perspectivethat is designed to appeal to awide range of managers.(11) . Both, heargues, involve appropriatedecisions being made about theallocation of resources within aparticular budget.Lester ’s expertise enableshim to carry out anorganisational audit for hisclients to identify which areas ofHR are in most need of improvement.This is because there is no pointin businesses spending largeamounts without knowing if theinvestment is worthwhile.(12) . Lester ’sadvice, however, is forcompanies to think twice beforehiring people, since it isvital they assess whether they are getting value for money.Example: 0 A B C D E F GA But the findings are inconclusive because of thedifficulty of collecting reliable evidence.B He argues that the role of a skilled, motivated andflexible workforce has become more significant as traditional sources of competitive advantage diminish.C For example, a common mistake is to spend a fortune onrecruitment to cover up for deficiencies in training.D However, most leading experts in the field believe thatthere is sufficient evidence to support this model of workplace dynamics.E He compares the positive use of human resources toeffective fund management, as this is something that senior executives can relate to.F He believes, however, that the only way they willgain approval for these potentially expensive initiatives is to have some data that demonstrates positive financial benefits.G In the light of this statement, it is odd that peoplemanagement has taken so many years to move up the agenda.PART THREEQuestions 13-18·Read the article below about common problems affecting mergers, and thequestions on the opposite page.· For each question (13-18), mark one letter (A, B, C or D) on your Answer Sheet.Achieving a successfulmergerHowever attractive the figures may look on paper, in the long run the success or failure of a merger depends on the human factor. When the agreement has been signed and the accountants have departed, the real problems may only just be beginning. lf there is a culture clash between the two companies in the way their people work, then all the efforts of the financiers and lawyers to strike a deal may have been in vain.According to Chris Bolton of KS Management Consultants, 70% of mergers fail to live up to their promise of shareholder value, not through any failure in economic terms but because the integration of people is unsuccessful. Corporates, he explains, concentrate theirefforts before a merger on legal, technical and financial matters. They employ a range of experts to obtain the most favourable contract possible. But even atway to avoid this is to work with focus groups to see how employees view the existing culture of their organisation. Inone example, where two global organisations in the food sector were planning to merge, focus groups discovered that the companies displayed very different profiles. One was sales-focused, knew exactly what it wanted to achieve and pushed initiatives through. The other got involved in lengthy discussions, trying out options methodically and making contingency plans. The first responded quickly to changes inthe marketplace; the second took longer, but the option it eventually chose was usually the correct one. Neither company’s approach would have worked for the other.The answer is not to adopt one company’s approach, or even totry to incorporate every aspect of boththese early stages, people issues must be taken into consideration. The strengths and weaknesses of both organisations should be assessed and, if it is a merger of equals, then careful thought should be given to which personnel, from which side, should take on the key roles.This was the issue in 2001 when the proposed merger between two pharmaceutical companies promised to create one of the largest players in the industry. For both companies the merger was intended to reverse falling market share and shareholder value. However, although the companie s’ skill bases were compatible, the chief executives of the two companies could not agree which of them was to head up the new organisation. This illustrates the need to compromise if a merger is to take place.But even in mergers that do go ahead, there can be culture clashes. One organisations, but to create atotally new culture. This meanstaking the best from both sidesand making a new organization thateveryone can accept. Or almosteveryone. Inevitably there will bethose who cannot adapt to adifferent culture. Research intothe impact of mergers has foundthat companies with differingmanagement styles are the onesthat need to work hardest atcreating a new culture.Another tool that can help toget the right cultural mix isintercultural analysis. Thisinvolves carrying out researchthat looks at the culture of acompany and the business cultureof the country in which it isbased. It identifies how people,money and time are managed in acompany, and investigates thebusiness customs of the countryand how its politics, economicsand history impact on the waybusiness is done.13 According to the text, mergers can encounter problems whenA contracts are signed too quickly.B experts cannot predictaccurate figures. C conflictingattitudes cannot be resolved. Dstaff are opposed to the terms ofthe deal.14 According to Chris Bolton, what do manyorganisations do in preparation for a merger?A ensure their interests are representedB give reassurances to shareholdersC consider the effect of a merger on employeesD analyse the varying strengths of their staff15 The proposed merger of two pharmaceutical groups failedbecauseA major shareholders were opposed.B there was a fall in the demand for their products.C there were problems combining their areas of expertise.D an issue of personal rivalry could not be resolved.16 According to the text, focus groups can help companies toA develop new initiatives.B adopt contingency plans.C be decisive and react rapidly.D evaluate how well matched they are.17 Creating a new culture in a newly mergedorganisation means thatA management styles become more flexible.B there is more chance of the merger working.C staff will find it more difficult to adapt to the changes.D successful elements of the original organisations are lost.18 According to the text, interculturalanalysis will showA what kind of benefits a merger can lead to.B how the national context affects the way a company is run.C how long it will take for a company culture to develop.D what changes companies should make before a merger takesplace.PART FOURQuestions 19-33•Read the article below about a bank with areputation for excellence.• Choose the best word to fill each gap from A, B, C or D onthe opposite page.• For each question (19-33), mark one letter (A, B, C or D) on your Answer Sheet.•There is an example at thebeginning, (0).The bank withideasWith several hundred years of history behind it, the APL Bank has few problems in (0) B businesses that it is a reputable and secure (19) of a range of banking services. Now, it is demonstrating to business customers that it is flexible and responsive enough to (20) their changing needs in the 21st century.Based in London, APL offers banking services to businesses throughout the UK via its branch (21) . Most customer service provision is (22) out by personal account managers based in local branches, together with (23) staff at companyheadquarters.An important (24) for APL has been to make it easy for customers to (25) ............ business with the bank. They can contact their account manager by direct line or email; if the manager is on holiday, a carefully chosen colleague becomes the‘account contact' and (26) with the customer duringthe manager’s (27) . In addition, for those who want (28) to their bank at any time of day or night there is now a 24-hourphone-based service.In order to remain competitive and build customer loyalty, thebank guarantees to turn around urgent loan (29) within 24hours. This focus on the customer has also been a driving (30) in APL’s recruitment and development policy. For example, newlyinducted staff (31) a ‘custo mer service review' to findout what it is like to be on the other side of the desk, asking toborrow money.Together, these (32) in banking have achievedexcellent results. The customer (33) is growing fast,and last year the bank gained 36,000 new business accounts.1ABCD giver 2 AB reachC meetD assist 2 A system B web C grid D network 2 A taken B C D put2 A aid B C D backing 2 A B CD scheme 2 A do B run C make D have 2 A copes B C D deals2 AB C D retirement 2 A access B C D opening 2 AB CD orders 3 A power B C force D pressure 3 A take B go C set D put up3 ABC D modernisations 33A sourceB baseC centreD foundationPART FIVE Questions 34-45• Read the text below about expenses claims.• In most of the lines (34-45) there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct.• If a line is correct, write CORRECT on your Answer Sheet.• If there is an extra word in the line, write the extra word in CAPITAL LETTERSOVERDealing With Expenses吉林工商学院教案（首页）0 Most companies use forms or spreadsheets to process travel and entertainment0 expenses claims. As a result, it can be difficult to control over spending across the34 organisation, and unfortunately when data often needs to beprocessed again and entered35 into the firm’s other such accounting systems. One solution is an automatedexpenses36 management system. But if there are various measures you can implement to make37 your existing procedures more efficient. Firstly, tryensure that all expenses claims are38 independently been authorised. Who approves seniorm anagers’ claims, forexample?39 Don’t waste time for reviewing all expenses claims; only look in detail at a sample,but40egularlyupdatethefirm’sexpensespo|icy,andquerywithallclaimsthatfallout sideit.You41 should also avoid duplicating effort; if line managerscheck expenses, there is little point42 in the accounts department are doing so. You could tryto cut down on cash advances and43 corporate credit cards; making staff to use their own credit cards encourages them44 to submit claims on time. It is also a good idea to identifyand remind staff who do not45 submit or approve claims promptly. Finally, aim to recharge every expenses tocustomers where your business model allows.WRITING 45 minutesPART ONE• Your department needs to employ some temporary staff.• Write an email to the Human Resources Manager:• saying how many staff you need and giving the date you want them to start• explaining why you need them• stating what skills they should have.PART TWO• You are the manager of Arvon Industrial Park and you have just received the letter below from FNT Ltd, a potential customer.• Look at the information below, on which you have already made some handwrittenn example of service offeredArvon IndustrialParkUnits between 1000 m 2 and3000 m 2Short or long-term rental contractsCompetitive pricesContactArvonIP@ for further informationExplain benefits of long-term rental吉林工商学院教案（首页）LISTENING 40 minutes (including10 minutes’ transfer time)PART ONEQuestions 1-12• You will hear three telephone conversations or messages.• Write one or two words or a number in the numbered spaces on the notes or forms below.• After you have listened once, replay each recording.Conversation One(Questions 1-4)• Look at the note below.• You will hear a woman discussing production problems with her boss..MEETINGNOTESCost of (1) have increased.Some of our (2) have sighed exclusive contracts with suppliers.No time to discuss problems at (3) meeting.Product quality problems due to lack of suitably trained (4)Conversation Two(Questions 1-4)• Look at the notes below.•You will hear a woman phoning her company’s legal department about employment contracts.Phone Message for SimonSmithEmma Paynton has a query about contracts for new(5) ........................................................ .She needs t o know the maximum length allowed for a(6) .............................................................. .. .Also. if(7) ..........................................................isrequired, can she include it in the hourly rate?Could you check a contract from a new(8) .................................................... ?Conversation Three(Questions 9-12)• Look at the notes below.•You will hear two colleagues discussing what to include in their company’snewsletter.NEXT MONTH'SNEWSLETTERWhat to include:Decision to introduce (9) forall staff.Positive feedback on the new models shown at (10)las t month.Board are coming to final decision on the (11) of G and Q.N.B. Need to reassure staff that no (12) will be necessary.PART TWOQuestions 13-22Section One(Questions 13-17)• You will hear five short recordings.•For each recording, decide what opinion the speaker has about the company they work for.• Write one letter (A-H) next to the number of the recording.• Do not use any letter more than once.• After you have listened once, replay the recordings.13 A The after-sales service is poor.B The company brochure should be updated.14 C More money should beinvested in research and development.15D Employment contracts should be standardised.16 E A member of staff should be dismissed.F Some new trainees should be recruited.17G The company insurance provision is not sufficient.H Product delivery agreements need to beclearer.Section Two(Questions 18-22)• You will hear another five recordings.• For each recording, decide what the speaker is trying to do.• Write one letter (A-H) next to the number of the recording.• Do not use any letter more than once.• After you have listened once, replay the recordings.18 A to place a repeat orderB to query aninvoice19 C to accept a quotationD to confirm an appointment20E to enquire about a change21 F to ask for a refundG to book a conference venue22H to arrange a demonstrationPART ThreeQuestions 23-30•You will hear an insurance salesman, Dan, talking to a friend, Helen, about the appraisal interview he has just had.• For each question (23-30), mark one letter (A, B or C) for the correct answer.• After you have listened once, replay the recording.23 What does Dan say about his appraisal interview?A He learned more from it than he had expected.B His line manager now understands him better than before.C He got a clearer idea of his future direction in the company.24 Dan took a step down to his present job because heA found management too difficult.B wanted to spend less time at work.C missed the contact with customers.25 What reaction from other people to his change of job does he mention?A Some employees from his previous company moved with him.B His present colleagues are suspicious of his motives.C Some people assume that he wants to change jobs again.26 According to Dan, one of his strengths is hisA knowledge of insurance.B computer skills.C ability to memorise details.27 According to Dan, a disadvantage of working with customers is having toA stay patient with people who are slow to make decisions.B seem friendly towards people that he doesn’t like.C make complex policies easy to understand.28 Dan’s line manager has agreed to change Dan’sA work base.B basic salary.C working hours.29 Dan’s idea for developing sales is toA allow sales reps to visit any part of the country.B reward customers for giving leads to new business.C increase the amount of advertising.30 In Dan’s opinion, his line manager is good atA motivating her staff.B managing her time.C listening to her staff.You now have 10 minutes to transfer your answers to your Answer Sheet.SPEAKING 14minutesSAMPLE SPEAKING TASKSPARTONEIn this part, the interlocutor asks questions to each ofthe candidates in turn. You have to give information aboutyourself and express personal opinions. PART TWOIn this part of the test, you are asked to give a short talk on e business topic. You haveto choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas.A: What is important when . . . ?Aiming to keep good staff• Promotion opportunities• Salaries••B: What is important when…?Organising a conference• Conference speakers• Facilities at conference centre••C: What is important when . . . ?Producing amarketing plan• Identifying target customers• Setting a budget••PARTTHREEIn this part of the test, you are given a discussion topic. You have 30 seconds to look at the task prompt, an example of which is below, and then about three minutes to discuss the topic with your partner. After that, the examiner will ask you more questions related to the topic.For two candidates吉林工商学院教案（首页）Sales Managers ConferenceYour company is organising a conference for the sales managers working in its offices around the world. You have been asked to help plan the conference.Discuss the situation together, and decide:• what information you will need to send to the sales managers before the conference• what activities you could organise to help people to get to know each other better.For threecandidatesSales Managers ConferenceYour company is organising a conference for the sales managers working in its ofiices around the world. You have been asked to help plan the conference.Discuss the situation together, and decide:• what information you will need to send to the sales managers before the conference• what activities you could organise to help people to get to know each other better• whether to invite a guest speaker to give a talk.Follow-on questions• Do you think a company benefits from holding conferences for its employees? (Why? / Why not?)• Do you think you would enjoy going to a conference? (Why? / Why not?)• How important is location to the success of a conference? (Why? / Why not?)• Could it be a problem if several managers in a company are away at conferences at the same time? (Why? /Why not?)• Should a company stop sending staff to conferences if it is having financialdifficulties? (Why? / Why not?)•Apart from having conferences, what other ways can companies encourage teamwork among their employees? (Why?)KEYTest 4 ReadingPart11B 2A 3D 4B 5C 6B 7DPart28B 9A 10F 11E 12C Part3剑桥BEC 真题集中级第三辑Test 41 3 C14 A15 D16 D17 B18 B1 9 C220 C221 D222 C223 B2P34 WHEN38 BEEN41 CORRECT 35 SUCH39 FOR42 ARE45 EVERY36 IF40WITH43 TO37TRYTest 4WritingPart 1Sample AAs you know, we always have increasing number of orders before Christmas. I need t0 hire 3 people for two weeks for packaging. I d0n’t require any specific skills. I need them by the end of the next week at latest.Regards.AnjaVinogradovaBand 5All the content points are covered and there is evidence of a wide range of vocabulary and good language control. The email is clear and concise and the register is appropriate.Samp吉林工商学院教案（首页）le BTo: Human ResourcesManagerFrom:Cao HuiAs the company’s expanding sales, you know it is not enough for 5 people in our department. We need 10 temporary staff to finish the more and more deal in our department. I wish the new staff has the “o ffice", "0rac le”skills and basic English skills. We prefer to the exercise people. If they can come to work by the next month, it is very find.Thankyou.Band 2Whilst all the content points have been addressed, the message is not clearly conveyed吉林工商学院教案（首页）due to the frequent errors which distract the reader. At times, the register of the email is not entirely appropriate.Part 2Sample CDearSirsWith reference to your letter dated 18 October 2004 concerning rental for a new factory unit suitable.I am writing to inform you that our company, Arvon Industrial Park will meet your need. Firstly, our park is located immediately to the high way. The transportations here are very convenient. There is also a railway station around. Secondly, our industrial park offers 24-hours security services and auto fire-resistant system. Thirdly, we have enough parking places for staff parking, which can accommodate 300 cars. Furthermore, our electricity facilities were improved last year. Now we can offer whole day electricity supply. Finally I would like to tell you that if you have long-term rental with us, we will provide you with 10 percent discount for the first two year s’ rental.I do hope we can be your supplier in the future, please contact us at our earliest convenience.YoursfaithfullyBand 4The letter addresses all the content points and these are expanded upon appropriately. The register and format are consistently appropriate and the content is well organised. Good language control is demonstrated, and a wide range of vocabulary and grammar structures is used.Sample DThank you for your interest in renting a unit atour Industrial Park.I am sure, that Arvon Industrial Park is the right choice for you as it’s very close to the airport and the city centre. The railway station is also nearby. The access to the Motorway is only 200m away.。

剑桥商务英语(BEC)中级第二、三、四辑口语真题范例

第二辑Test 1Topic A: WHAT IS IMPORTANT WHEN ……?Entertaining clientsTypes of activitiesCost[思路点拨]【词汇＆短语】促销赠品 Complimentary presents 迎宾室Hospitality room招待费 Entertainment allowance 定制Customize针对个人Personalize 有目的的Purposeful商业目的 Business objectives 客户需求Customer demand 包间Compartment 舒适的 Cozy【句型点击】间歇、停顿How shall I put it? 怎么说呢？Well, what I trying to say is …….. 我想说的是……..I ’d like to begin by ……个人想法In my opinion, I’d say that …..The point is that …….Well, we should ….【参考范例】Entertaining clients is not an easy job and should be handling appropriately and enjoyably. It contains more than just a wonderful meal, a sightseeing tour or a shopping trip. Good hospitality events can impress clients in a unique manner in and outside of the office.When entertaining clients, we should decide the types of activities according to their interest and favorites. Moreover, these activities should help us achieve our business objectives, for example, we can have an intimate discussion about 主题陈述要点原因/结果 Entertaining clients 已给要点补充要点 Types of activities 活动类型 Cost 花费 Business objectives 商业目标 Clients ’ feelings 客户的感受 Background of clients 客户背景 Customized activities 为客户制定活动 Clients ’ demand 客户需求 Personalized services 个性化服务business with our clients during a meal in a cozy compartment where both where both sides tend to be more relaxed. In addition, we have to mix business with pleasure effectively so our clients won’t feel that we are too purposeful.Cost is anther important factor when designing activities for clients. Higher expenses don’t necessarily to greater satisfaction, and in some cases, the clients will be overwhelmed with our kindness. Therefore, when entertaining clients, sincerity appears to be more important, upon which a long and a steady business relationship is based.Topic B: WHAT IS IMPORTANT WHEN ……?Choosing retail premises to rentLocationLength of contract【词汇&短语】房东landlord 利润空间profit margin租户tenant 房屋结构building structure可持续发展sustainable development 合同到期exploration of contract繁荣boom prosperity 续签合同renew the contract租金rent 押金deposit【句型点击】观点阐述Well, it seems to me that…….That’s true, but on the other hand…..追加观点That’s just what/all I was thinking…..Well, the point I’m trying to make it that……Another thing I want to mention is……【参考范例】When aiming to choose retail premises, you should always put the location on the top of your list. An ideal retail premises should be situated in the downtown district or a big residential area where the sources of the customers is guaranteed, in China, A lot of businessman believe in Fengshui and they think a good location is vital to the success of business.Besides, the length of contract is also an important factor in choosing retail premises because the retailer need time to develop market and customers. A steady and uninterrupted business environment is most desired, and a long-term contract will ensure the retailer’s sustainable development.What’s more, rent and means of payment should never be overlooked, retailers in general have a big cash flow, therefore, a reasonable rent and flexible means of payment are good for their capital turnover. A cooperative landlord ispreferred and necessary for a win-win situation.Topic C: WHAT IS IMPORTANT WHEN ……?Deciding on packaging for productsImageProduction process【词汇&短语】包装材料wrapper，packaging material 不可再生资源non-renewable resources 包装设计package design 有利环境的environmental-friendly顾客的青睐customer favor 肤浅的，表明的superficial【句型点击】自然过渡How shall I put it? 怎么说呢？Actually…..That’s just how I see it …..个人观点Personally, I think…..Frankly, I think….【参考范例】Packing of products concerns the fate of products because it arouses people’s desire for purchase. When deciding on packaging for products, we should take several things into consideration.First of all, the image catches the eye of potential customers, people are sometimes skin deep when surrounded by a variety of products, their decisions are simply based upon the packaging, therefore a thoughtful design in color, shape and packaging materials is crucial in winning customer’s favor.On the other hand, the cost of packaging should be carefully dealt with because it is contained in the prices of the products. Increased price will make the products less competitive in a buyer’s market. After all, in comparison with packaging, people are more sensitive to price.Last but not least, our resources are limited and some are even non-renewable. Once the products are opened up, the wrapper are useless, so it is expected that designers can develop further uses of packaging materials or at least make them environmental-friendly.Test 2Topic A: WHAT IS IMPORTANT WHEN ……?Selecting staff for promotionAttitude to workCurrent performance【词汇&短语】空缺职位vacancy 人事部personnel行政管理部administration 公关public relations总部head office 工资wages and salaries管理技能managerial skill 职业前景career prospect人力资源部human resources 团队协作teamwork【句型点击】常用开始语Thank you for your questionThe answer is…Let me start with….In my viewIt is very likely that….表达观点常用句What I am thinking is….Let me make my point very clear.It is crystal clear that…..There is no doubt that…..I am into the first opinion..【句型点击】When selecting staff for promotion, several factors should be taken into consideration, to begin with, the attitude to the work is one of the most fundamental elements. I believe attitude is everything. It is not uncommon to find workers who have great talents but are reluctant to make full contribution in their position, the point is, you have to love what you are doing and you have to try your utmost and reserve no effort to do it.Secondly, current performance is also very important, because it is obvious that attitude and effort have to be measured in a certain way so that you can know everyone’s capability.Thirdly, you can’t ignore career potential and adaptability, almost in every company, we can find employees who are excellent individuals but fail to cooperate in a team, these elements are all very essential in one’s career. Admittedly, it is not very likely to find all of them in one person, and then you have to consider about the specific position and grant priority to one of them.Topic B: WHAT IS IMPORTANT WHEN ……?Considering a career changeFurther study or trainingOpportunities for future promotion【词汇&短语】实际工资real wages 合并merger最终目标ultimate goal 个人收入personal income坏的影响adverse effect 工资价格螺旋上升wage-price spiral精明的讨价还价交易horse-trading 无形资产intangible assets资格qualification 投资回报return on investment【句型点击】更倾向于某一个选项I would take …….. as my priority 我会把……..作为我的首选项。

bec中级真题第4答案解析

bec中级真题第4答案解析BEC中级（Business English Certificate，商务英语中级）是一个非常受欢迎的英语考试，它旨在评估考生在商务环境中使用英语的能力。

考试的各个部分涉及商务英语的不同方面，包括阅读理解、写作、听力和口语。

在这篇文章中，我们将对BEC中级真题第4题的答案进行解析和讨论。

BEC中级真题第4题的答案解析本次BEC中级真题的第4题是一篇阅读理解题，文章标题为“电子商务的未来趋势”。

从题目可以看出，本题将涉及电子商务领域的发展趋势以及相关的商业机会和挑战。

在阅读文章之前，我们首先需要了解一些电子商务的基本概念和背景知识。

电子商务是指利用互联网和电子技术进行商业活动的过程。

随着互联网技术的不断发展，电子商务已经成为了现代商业中不可或缺的一部分。

它提供了一个全球化的市场平台，使得企业和消费者能够更加便捷地进行交流和交易。

接下来，我们进入文章的正文部分。

文章分析了电子商务领域的三个主要趋势：移动电商、社交电商和可持续电商。

首先，移动电商正成为未来的主流趋势。

随着智能手机和平板电脑的普及，越来越多的消费者选择使用移动设备进行在线购物。

这为企业提供了一个更广阔的市场，但也带来了技术和安全方面的挑战。

其次，社交电商也是一个快速发展的领域。

人们在社交媒体上分享自己的购物经验，推荐和评价产品，这对企业的市场推广和品牌建设起到了积极作用。

然而，随之而来的是如何管理多个社交媒体平台的挑战，以及如何保护消费者个人信息的隐私权。

最后，可持续电商是未来的重要发展方向。

随着环境保护意识的提高，越来越多的企业开始关注可持续发展，并采取一系列措施减少环境污染和资源浪费。

通过与供应商、物流公司和消费者的合作，企业可以实现绿色供应链的建立，推动可持续电商的发展。

文章的最后一段讨论了电子商务发展所面临的一些挑战。

首先是网络安全问题，尤其是个人信息的保护和支付安全的保障。

其次是物流和配送方面的问题，如如何快速准确地发货以及如何解决物流配送的成本和效率问题。

BEC中级第三辑阅读真题解析(完美打印版)

第三辑真题解析T1P1这篇文章是关于一个女性时尚饰品公司——Flacks的发展战略问题，四个专家给出了自己的建议。

这套题目的答案稍微有些隐晦。

第一题，说在开发新产品前咨询客户的意见对于Flacks来讲是很明智的。

答案是B段的最后一句：thorough market research will help to ensure any new ideas are well received.彻底的市场调查能够确保新的思想很好的被接受。

Market research，市场调查，在很大程度上就是咨询客户的意见（consult customers），any new ideas可以对应于developing a new product,能够well received，那么对于公司来讲当然就是advisable了。

选B。

第二题，说为专业市场生产产品可以增加利润。

答案是D段的这么一句：the company should consider exploiting niche markets to improve its margins这题关键是要理解一个市场的含义：niche market。

看英英解释：a small area of trade within the economy, often involving specialized products。

improve its margins 也就是increase profits，选D。

第三题，说Flacks可能需要改变它的一个设备的功能。

这里答案不是太明显，是C段的这么一句：They should also consider refocusing production by using their UK factory for high-specification products。

他们也需要考虑通过利用英国工厂生产高规格产品来调整生产焦点。

也就是说，英国工厂原来不是生产高规格产品的，即题目说的改变它的一个设备的功能。

剑桥BEC真题中级第三辑口语解析(Part-2-Mini-Presentation)

剑桥 BEC 真题中级第三辑口语
解
析
(Part-2-Mini-Presentation)
第三辑 Test 1
Topic A: WHAT IS IMPORTANT WHEN ……?
Trying to attract new staff Competitive wages Company reputation
给 clients
与
Preparing 要通知同事和客户
to go away 点 Delegating essential tasks Efficiency 效率
on
a 分派必要的任务
business 补 Setting goals 设定工作目 Productivity 生
trip
充标
产力
清单 check list
投影仪 projector
麦克风 microphone
【句型点击】要求解释
What does … mean?
Could you explain it please?
organization will be a highlight to be preferred in the target
groups.
In addition, nothing will impress the applicant more than
knowing he or she will be an integral part of a successful team.
A company’s reputation is among its most important and valuable assets, which is essential to attracting and retaining employees. It is often the cause that a good image of a company gains people’s trust and affinity and greatly influences their decisions in considering job vacancies.

[精品文档]BEC中级第三辑阅读真题解析(完美打印版)

2P1T
1P1T
析解题真辑三第
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BEC中级真题阅读精讲：第3辑T4P2人力资源管理

BEC中级真题阅读精讲：第3辑T4P2人力资源管理BEC中级真题阅读精讲:第3辑T4P2 人力资源管理BEC中级真题阅读精讲:第3辑T4P2 人力资源管理Human resource managementIt is nearly a century since the car manufacturer Henry Ford said, 'You can destroy my factories and offices, but give me my people and I will build the business right back up again.'(0) .....G..... But a few business theorists are beginning to argue that managing people well can add more to the bottom line than anything else.Mike Manzotti, a leading American author in this area, has strong views about the growing importance of human resources in today's business world. (8) .............. A company with high staff commitment, for example, has an asset that its rivals find hard to copy.Research in Britain would appear to support this notion. A recent business school survey into the performance of eight multinationals found that people management could be the most decisive factor in a company's performance. Another study indicated the same thing in medium-sized manufacturing firms.(9) .............. After all, how can an organisation evaluate the commitment of its staff?For this reason, the researcher George Hessenberg argues that a scientific approach is needed. He feels that when HR professionals suggest changing an organisation's compensation structure or being more selective in recruiting, they are asking for things that require resources. (10)............Some new approaches are emerging that attempt to do just that, including the scheme devised by consultants Couze Jordan. The scheme, which covers communication, recruitment, and use of resources, predicts that significant improvements in these areas achieve an increase in shareholder value of up to 30 per cent.Another programme, launched by James Lester, an independent human resources expert, approaches the problem from a perspective that is designed to appeal to a wide range of managers. (11)..............Both, he argues, involve appropriate decisions being made about the allocation of resources within a particular budget.Lester's expertise enables him to carry out an organisational audit for his clients to identify which areas of HR are in most need of improvement. This is because there is no point in businesses spending large amounts without knowing if the investment is worthwhile. (12) ............. Lester's advice, however, is for companies to think twice before hiring people, since it is vital they assess whether they are getting value for money.A But thefindingsare inconclusive because of the difficulty of collecting reliable evidence.B He argues that the role of a skilled, motivated and flexible workforce has become more significant as traditional sources of competitive advantage diminish.C For example, a commonmistakeis to spend a fortune onrecruitmentto cover up for deficiencies in training.D However, most leading experts in the field believe that there is sufficient evidence to support this model of workplace dynamics.E Hecomparesthe positive use of human resources toeffective fund management, as this is something that senior executives can relate to.F He believes, however, that the only way they willgain approvalfor these potentially expensive initiatives is to have some data that demonstrates positivefinancial benefits.G In the light of this statement, it is odd that people management has taken so many years to move up the agenda.《Human resource management》，人力资源管理。

剑桥BEC真题中级第三辑口语解析(Part 2 Mini Presentation).doc

第三辑Test 1Topic A: WHAT IS IMPORTANT WHEN ……?Trying to attract new staff●Competitive wages●Company reputation【思路点拨】【词汇&短语】招聘recruitment 合作精神，团队精神team spirit根据…….调整tailor to 灵活福利flexible benefits受聘后的福利待遇employment packages 求职者job seeker目标群target group 职位空缺job vacancies准雇员potential employee【句型点击】●表示提出建议Let’s…..Why not……?I suggest that we……My advice would be…….●对观点不予评价I don’t know what to say.I can’t say I have any views on……It’s not something I have considered a lot, I’m afraid.●要求重复Pardon?What did you say just now?Do you mind say it again?【参考范例】When it comes to attacking new staff for your organization, effective recruitment strategies and techniques contribute to successful appointment. Employment packages should be tailored to draw attention of the potential employees. Offering an attractive competitive wages with flexible benefits would be a determining factor in hunting new talents.A company’s reputation is among its most important and valuable assets, which is essential to attracting and retaining employees. It is often the cause that a good image of a company gains people’s trust and affinity and greatly influences thei r decisions in considering job vacancies.What’s more, better opportunity for promotion is another consideration for those that are some way along their career path. Any career opportunities to grow within the organization will be a highlight to be preferred in the target groups.In addition, nothing will impress the applicant more than knowing he or she will be an integral part of a successful team. Creation of a positive and stimulating working environment prompts the team spirit and buoyant response from the job seekers.Topic B: WHAT IS IMPORTANT WHEN ……?Preparing to go away on a business trip● Informing colleagues and clients ● Delegating essential tasks【思路点拨】【词汇&短语】同事 colleague 完成 accomplish 旅程、行程 itinerary 目的地 destination 预约 booking 时间管理 time management 预订 reservation 清单 check list 投影仪 projector 麦克风 microphone 【句型点击】 ● 要求解释What does … mean?Could you explain it please?When you say…. What do you mean?Would you mind telling me the meaning of…. Do you mean ….. by saying…? 【参考范例】Preparing to go away on a business trip involves a lot of things to be planned well in advance, first of all, inform colleagues traveling with you and clients you will visit of the business itinerary. Doing this gives you an opportunity to share responsibility and make sure that your business trip runs as smoothly as possible.If possible, pass on the travel arrangements to people involved when you don’t have enough time and energy to manage. Everything from flight bookings to hotel reservation,even to technical support such as projectors and microphones can be delegated as essential tasks.Furthermore, it is important for you to set your goals before leaving for your business trip, what you would like to accomplish when you arrive at your destination. Time management may help your trip to be as productive as possible within such a short time to meet your goals.And it is a good idea to create a checklist in your schedule to list the item that need to be packed for your business trip, packing your luggage with essential items makes the trip much easier.Topic C: WHAT IS IMPORTANT WHEN ……?Planning corporate hospitality● Guest list ● Type of event【词汇&短语】商务社交corporate hospitality 演示、展示demonstration交往socialize 士气morale有益的beneficial 容易到达的accessible出席者attendee 职场workplace受控环境controlled environment 专注的dedicated研讨会seminar 联系，关系网networking发布launch 人际的interpersonal【句型点击】●询问他人意见Any comment on…….?How do you think of……?What do you say about….?What’s your attitude to…..?Do you have any idea about…..?【参考范例】Several components come into play concerning corporate hospitality that allows opportunities for colleague and clients to socialize, relax, and work toward valuable professional and business connections in a positive and beneficial way. When planning corporate hospitality events of all sorts, create a guest list first to ensure the attendees and accommodation.Corporate hospitality provides a controlled environment for seminars, meetings, conventions conferences, and even product launches or demonstrations. Types of event are rendered in the forms of a sporting event, concert, outdoor gathering or other team building event, which add fun and enhance morale.Location is another important consideration in terms of corporate hospitality, which can be a warm and memorable venue to ensure maximum success and exceed all expectations. And you’d better select a location easily accessible by your event attendees.The significance of socializing with colleagues and clients outside of the workplace is dedicated to driving sales, building your company’s image, keeping ahead of your competitors in client hospitality and achieving specific marketing objectives, as well as motivating networking and promoting interpersonal skill development.第三辑Test 2Topic A: WHAT IS IMPORTANT WHEN ……?Writing a newspaper advertisement for a job vacancy●Description of the work●Experience needed by applicants【思路点拨】【词汇&短语】精品资料求职者job seeker 空位vacant position联系方式contact details 工资幅度salary range确切地阐述formulate 福利，津贴benefit细节specific 职业前景Career path申请求职者candidate 包含incorporate需要entail 目标对象target audience【句型点击】●句子语义关系，表示转折But / Yet / While / Whereas, .... 然而……However / Nevertheless, ...然而……... Rahter than ... 而不是……... Instead of ... 而不是……... On the other hand, ... 另一方面，……【参考范例】A good and effective job newspaper advertisement should be clear and informative enough to produce efficient reading for job seekers. In formulating the advert content, several specifics are expected of the candidate. The first on the list is a detailed description of the work, mainly including an overview of the responsibilities, tasks and general scope of work entailed in the vacant position, which calls for attention from potential applicants.Next, indicate the qualifications you require such as work experience, education, computer skills, organization skill and communications skills needed by applicants, which serves as attraction of relevant interest.As a rule, most employers or corporations do not advertise pay information. However, if you list a salary range, you will get a greater response. If any benefits, training and career path are available, do incorporate in the advertisement; for they can create desire to pursue what looks like a great opportunity among the target audience.Lastly, be sure to include a clear instruction for the response and application with the contact details such as address, email, fax or phone on the bottom of your ads.Topic B: WHAT IS IMPORTANT WHEN ……?Delegating work to others●Clear instructions●Choice of person for the task【词汇&短语】企业职阶corporate ladder 亲身动手的hands-on合同工contract worker 激发motivate详述的、明确的explicit 分派allocate保证guarantee 反馈feedback最大值maximum 暗示、含义implication【句型点击】●句子语义关系：表示原因Because of …..Due/owing to….Since…The reason for…. Is…Given the fact that …., we…..【参考范例】Anyone on the corporate ladder probably has some opportunities to delegate work to the team staff or to contract workers, which is one way to manage work time more effectively. Clear and explicit instructions should be give in the first place to decide and explain the targets, responsibilities and limits of the work that you delegate, for sufficient information guarantees the work to be done with a maximum of direction.Then choose the people who have the necessary ability or potential to work on the task and can be relied on to perform the task satisfactorily and responsibly. Choice of person for the task also depends on the development needs of the people involved.Additionally, advice, support and training such as providing information , possible solutions and giving hands-on assistance in a way motivates progress and inspires encouragement, commitment, enthusiasm and creative thinking in the people concerned.And allocating and monitoring the progress and quality of work are in delegate’s area of responsibility. Delegated work should be checked regularly whether agreed targets are met with the feedback to identify the implication of necessary revisions to targets. Achievements of targets are assessed to ensure whether someone is performing well, and credit and praise for the successful completion of the task should be given.Topic C: WHAT IS IMPORTANT WHEN ……?Designing a company website●Type of information to include●Different language versions【思路点拨】定制、定做customize 流量traffic搜索引擎search engine 常惠顾客existing customers潜在顾客potential/prospective customer 布局，设计layout营业范围line of business 现成的ready-made强有力的potent 电子商务e-commerce信息源information source 模板template使用多语言的multi-lingual 导航navigation目标用户target user 菜单menu【句型点击】●句子语义关系，表示结果As a result,Accordingly/consequently…In a consequence..Therefore/ thus……, hence…. 因此【参考范例】Type of information to conclude in website designing is customized for your needs to attract search engines, increase traffic and provide useful information to existing and potential customers. Well-written content in your website informs your prospective customers what is the line of business you are in, what you stand for, how you operate, the services and products you offer and the benefits in relation to competition.As a potent information sources, your website serves as a global “online marketplace”, which is enhanced with multi-lingual website content. Different language versions are designed to help people from home and abroad to read online and facilitate the interactions between the target users and the site.Another important thing is the layout of the website. Your online presence is very crucial, which should be strategically designed to communicate the unique character of your business or organization. Ready-made e-commerce website templates are recommended, for the templates cut down design and production time and have a full package of functions.Effective web navigation makes sure that your customers and clients can easily and quickly find what they are looking for under different categorizes. To make clear and consistent navigation, it’s better to use navigation menus to organize you r links according to the order of importance.第三辑Test 3Topic A: WHAT IS IMPORTANT WHEN ……?Meeting foreign clients for the first time●Foreign language skills●Knowledge of cultural differences【词汇&短语】记住bear in mind 多文化的multicultural本族语、母语native tongue 澄清、净化clarification过失、出丑gaffe 敏感、敏感度sensitivity攻读、熟读read up 双赢win-win谦恭有礼courtesy 关系，一致，和谐rapport名片business card【句型点击】●如何询问对方意见Do you mind …?Would you like…?Co uld you ….., please?I was wondering if you could…?【参考范例】There are certain points to bear in mind when interacting with foreign clients for the first time. First, since many international clients prefer to deal in their native tongue, to grasp some foreign language skills can be greatly helpful sometimeswe need to make a conscious effort to slow down to produce a fluent communication.And in communication, gaffes arise due to differences in cultures. For an extensive discussion with a foreign client, you’d better take the effort to read up about their country and know common things about their culture. It usually takes quit e some time to comprehend the knowledge of cultural differences and respond appropriately.What’s more, you need t o ensure that you make the best impression on potential foreign clients and fine business etiquette helps in a good impression. Simple courtesies such as shaking hands firmly and exchanging business card can make multicultural clients feel comfortable.Additionally, asking questions and seeking clarifications will help you understand the goals, concerns and overall needs of the foreign clients participation in communication and cultural sensitivity is all takes to create a win-win situation and build a great rapport with your foreign client.Topic B: WHAT IS IMPORTANT WHEN ……?Deciding whether to buy or rent office equipment●Cost●Speed of technological change【词汇&短语】货币因素monetary factor 纳税优惠tax benefit最优先权first priority 加速折旧accelerated depreciation提升，更新upgrade 税金控除tax write-off可扣除的deductible【句型点击】●如何澄清观点Don’t get me wrong. 不要误会我My attitude to….. is……What exactly I’m trying to say is…I’m afraid you’ve misunderstood me.【参考范例】Generally speaking, when getting office equipment, either to buy or to rent have its merits. However, monetary factor is given first priority. Cost should be considered to make sure that you can afford it. Even though either choice would be acceptable for you, it’s necessary to weigh whether or not the cash advantages of buying is greater to the service benefits o f renting.With the high speed of technological change, some office equipments are easy to become outdated and it’s indispensable to upgrade those equipments every couple of years to improve efficiency and boost productivity in this respect, buying new office equipments can be a better solution.Another way to decide to buy or rent comes from the tax. The renting of office equipments can be fully tax deductible if you use the rented asset in your business. But with a rent, you may have a risk of losing tax benefits for accelerated depreciation.While buying equipments is better as a tax write-off, but both renting and buying can be used on your taxes beneficially.Last but not least one is useful life. Getting the right equipment for your office not only involves whether it can keep you comfortable, organized and productive, but takes into account the useful life of office equipment , presented as a fundamental financial question which can save you a lot of time and money.Topic C: WHAT IS IMPORTANT WHEN ……?Aiming to increase staff productivity●Offering bonuses●Creating a pleasant environment【词汇&短语】决策层executive suite竞争优势competitive edge举止优雅的，改良的，精致的refined【句型点击】●中途打断对方…. Sorry, but….Just a moment, but…Sorry to interrupt, but…Excuse me, may I interrupt?【参考范例】There are some tips about how to motivate staff and boost employee productivity. First of all, offering bonuses is a commonly-used way of praise, recognition and reward for achievements and successes, which will enhance the performance of employee greatly. Money satisfies needs and it can stimulate people to work harder.A pleasant working environment is created to allow employees to take the initiative to get things done their way, while still working together as a team for the overall good of the company. Working happily and freely is equipped with more energy, less mistakes and better decisions.Another way to motivate employees is to ensure the employees feel that they have an important role in the overall outcome of a company’s goal and have a big chance for advancement in their career to climb the corporate ladder until they reach the executive suite, which is an effective way to increase employee job satisfaction and productivity.Besides, staff training can help all staff develop their own skills and understand the importance of their duties in the company. Well-trained staff with refined skills will cultivate loyalty through satisfied employees, maintain workplace productivity and give the company a strong competitive edge.第三辑Test 4Topic A: WHAT IS IMPORTANT WHEN ……?Aiming to keep good staff●Promotion opportunities●salaries【词汇&短语】高级人才top talent 骄傲感a sense of pride提高工资pay increase 扶助，增强boost up分红制profit sharing 士气，斗志morale出勤attendance 双向的two-way【句型点击】●表示附和Let’s hope soI feel confident to.Sounds great.【参考范例】One of the key secrets to retaining valued staff is offering good prospects for promotion opportunities. Continuing professional development opportunities should be scheduled and given to help employees to develop skills and advance their careers within the organization, which can ensure that top talents stay with you.Financially-based incentives could be a attraction. Competitive salary with pay increases, bonuses, profit sharing, etc. enhances good staff retention. And those monetary initiatives can be based on productivity, suggestions or ideas, and even attendance.Don’t miss the occasions where you can express your appreciation your recognition to your staff for their dedication and contributions to the success of the practice, for showing recognition and praise to your valuable employees can stir a sense of pride and boost up morale among employees, thus motivating more improvements in their performance.Additionally, a harmonious workplace culture fosters trust for successful two-day communication. The companies who build an image in the minds of existing and potential employees that your business is an enjoyable place to work will be in a better position to recruit and retain good staff.Topic B: WHAT IS IMPORTANT WHEN ……?Organizing a conference●Conference speakers●Facilities at conference centre【思路点拨】【词汇&短语】激发性的motivational 播音public address演讲嘉宾guest speaker 事先in advance耗时的time consuming【句型点击】●表示同意Absolutely!Exactly!You betYou got itThat’s for sure.【参考范例】It is wise to keep in mind that it is better to invite motivational guest speakers to do conference presentations. Good professional conference speakers can inspire attendees, create the whole atmosphere and drive for the conference. But make sure their presentation will be of interest to everyone.A suitable venue is a hard decision of conference organizing, but the most time consuming part is to determine what equipment is include in the venue booking. Facilities at conference centre, especially the public address system must be test in advance to ensure that attendees throughout the room can hear what the speaker is saying.Time allocation determines the most appropriate topics that will best achieve your conference goals. That means how much time is required to select activities and presenters can help address the conference purpose. However, the conference agenda, order and content of conference activities will go through many changes until the actual conference is fun.In addition, an effective budget is crucial to the success of the conference. In the first place, work out your costs to plan your budget and try as best as possible to cover overall expenses within your budget. Make sure to keep a file of all invoices and receipts.Topic C: WHAT IS IMPORTANT WHEN ……?Producing a marketing plan●Identifying target customers●Setting a budget【思路点拨】【词汇&短语】收入，税收revenue 明显的measurable图表tables and graphs 政府行动government action管理工具managerial tool 文化变迁cultural changes定价pricing 营销信息marketing message市场分割market segmentation【句型点击】表示反对No way.Not really.Of course not.Not a chance.门都没有【参考范例】Producing a dynamic marketing plan will focus attention on your ideal customers. Identifying target customers is the first step in your marketing plan, which defines the needs of the market your products or services satisfy and states the objectives your company aims at.The purpose of setting a marketing budget is to lay out spending requirements necessary for meeting the plan’s objectives by gathering all the revenues and costs involved in marketing into one comprehensive document with tables and graphs, as a managerial tool, it balances what is needed to be spend against what can be afforded , and helps make choices about financial priorities.Marketing strategies are concerned with pricing , distribution, promotion, advertising and market segmentation, effective marketing strategies are indispensable for high-standard and action-oriented marketing plans, which provide the direction the product will take and usually result measurable actions.Besides, various environmental factors such as government actions, emerging technology, and even cultural changes may have a positive or negative impact on the market growth potential of your products or services. So developing your marketing message about those factors makes it easy to plan and carry out the marketing activities you need to grow your business.11 / 11。

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33题，为我们开放新的市场。provide后需要加with
22题，意思是完成了一个主要的建筑合同，从一个pleasing可以看出感情基调，A和B
肯定不选，不是终止也不是结束，finalise最后定下来，定案。
23题，大部分股东都支持、赞同董事会的决定，选support，如果是agree的话后面需要
with。
24题，董事会的决定是卖掉公司亏损的工程部。A、B首先排除，做完形填空最忌讳的
In June, we made a successful (29) for the Renishaw Construction Company of Hong Kong SAR,
in order to give us greater (30) to markets in South East Asia. We still have sufficient resources to
是把汉语思维和汉语含义带入英文语境中，有的时候宁可选自己从来没有见过的用法，也不
要把从汉语意思出发强塞一个英文单词进去。sector是（尤指一国经济的）部门、行业，division
是（一个机构的）部门。
25和26题，句子的意思是公司将通过把资源集中在建筑活动的扩张上来获得大部分的
收益。25题的A和C容易排除，关键是看gain还是earn。earn是通过努力挣到一笔钱（to receive
Canada.
The company has made good progress with the initiatives announced at the Annual General
Meeting. The majority of shareholders (23) the Board's decision to sell the company's
23 A confirmed B maintained C agreed D supported
24 A portion B component C sector D division
25 A have B gain C find D earn
26 A focusing B directing C pointing D strengthening
31 A strategy B process C promotion D system
32 A inquiring B deliberating C exploring D searching
33 A send B open C provide D give
文章是一篇报告，介绍了公司某段时间的发展状况，总体的势头是良好的，积极向上。
19和20题需要在一起考虑，从整体上把握句子的意思。in line with与···一致；on track ：
doing or saying things that are likely to be successful or correct步入正轨；on target（射击）准。
20空选词关键要将空格前面的those for the corresponding和前面的for this first half对应，这里
success in the last six months can be (21) to the fact that all our major construction projects
remained on schedule. Particularly pleasing was the early (22)of a major building contract in
空格填入的词要能和this first half相匹配，表示时间段，时期，所以是period。因为是半年，
所以不选season。整个句子的意思是这半年的营业利润（operating profit）实际上是与去年同
期相一致的。
21题，attribute to，表原因，联系整个句子不难做出选择。designate是委任、指派
19 A in order B on track C in line D on target
20 A session B term C season D period
21 A attributed B referred C assigned D designated
22 A termination B ending C completion D finalising
28题，in a position to do sth.能够做某事。固定搭配
29题，成功招标，bid
30题，give us greater access to markets给我们更大的市场准入
31题，growth strategy，增长策略，追求我们的增长策略。
32题，探索更多的商业机会。inquire询问；deliberate仔细考虑，深思熟虑；
profits for this first half are in fact very much (19) with those for the corresponding (20) last year.
Profits reached ￡l 15 million before tax, compared with ￡l 16.3 million last year. Much of our
Chairman's Report
I am pleased to report that, although we had been expecting poor results for this half year because
of slow growth in the world economy, the company has performed very satisfactorily.Operating
pursue our growth (31) and are at present (32) several other business opportunities which, like
Renishaw Construction, would (33) new markets to us.
loss-making engineering (24). It was the Board's belief that the company would (25) most benefit
by (26) its resources on the expansion of its construction activities. Negotiations with a potential
buyer began in February and are now at a critical (27) However, we feel that we are not as yet in a
(28) to comment on what the outcome is likely to be.