Unit 1(商务英语阅读教程1)
外研社2024新标准商务英语阅读教程1_教学课件Unit_1
the time when sth. is just starting to be developed Eg: Networking technology is still in its infancy, yet it has already reached the point where we can call it a new mass medium.
time off：调休 holiday：一般指法定假日,不用上学或上班的假期 days off：纯粹指不用上班，休息的日子或一段时间，例如周末 leave：可当假期，通常是自己申请的休假。
Half work, half vacation: Meet the “workcation”
clock off
concierge
sb. in a hotel whose job is to help guests by telling them about places to visit, restaurants to eat in, etc. Eg: One skill that will always be a top priority for a hotel concierge is the ability to deal with people , preferably in their own language.
perk ≈ fringe, benefit, perquisite
sth. that you get legally from your work in addition to your wages, such as goods, meals, or a car Eg: Perks offered by the firm include a car and free health insurance.
商务英语阅读-unit-1-What's-the-business-for
1937年麦当劳兄弟（理查.麦当劳 Richard McDonald， 莫里森.麦当劳 Maurice McDonald）在洛杉机东部开始 经营当时美国极其流行的汽车餐厅。
Kroc其实是一个推销员。当他高二辍学后，便开设了一家音乐 社，将他在钢琴上的才华诸于商业。第一次世界大战爆发后， 他渴望到外国去，所以虚报了年龄，成为红十字救护车驾驶员。 战后，他将弹琴与销售二种技巧合而为一。25岁后以及接下来 的25年中，克罗克一直从事推销工作。克罗克1954年7月第一 次与麦当劳兄弟见面，便决定加入其中。
Activity 8 (p.7)
Paragraph 1
c
Paragraph 2
d
Paragraph 3
b
Paragraph 4
a
Second reading---Read the text with these questions
1. What did “business” mean traditionally?
1.f 2. g 3. a 4. f 5. f 6. e 7. h 8. h 9. c
Activity 1 buying
market
goods
selling
business
company
product
fair
businessman
Have you ever heard of them?
1
2
Bill Gates Henry Ford
1955
1863-1947
Microsoft Corporation
•1992 - What You Want is What You Get
•1988- Good Time, Great Taste, That's Why This is My Place
商务英语阅读1 Unit 1
Part II：Voice of Courage
I Background knowledge 1. Know abt
Franklin D. Roosevelt
Franklin D. Roosevelt(1882–1945), 32nd President of the United States, commonly known as FDR who served as the 32nd President of the United States from 1933 until his death in 1945.
A Democrat, he won a record four presidential elections and emerged as a central figure in world events during the mid-20th century.
He directed the United States government during most of the Great Depression and World War II.
Although its causes are still uncertain and controversial, the net effect was a sudden and general loss of confidence in the economic future.
What 's the function of Roosevelt talk?
As a dominant leader of his party, he built the New Deal Coalition, realigning American politics into the Fifth Party System and defining American liberalism throughout the middle third of the 20th century. He is often rated by scholars as one of the three greatest U.S. Presidents, along with George Washington and Abraham Lincoln.
商务英语阅读1答案
Business EnglishExtensive Reading (1)商务英语阅读（1）Ⅰ. Reading ComprehensionPart One : Directions: Choose the correct answers according to the information given from the passeges. Read the passages through carefully before making your choices. Please mark the corresponding leter for each item on Answer Sheet.Passage One: Questions 1 to 5 are based on the following passage．The popularity in North America is Iceberg Water, a leading brand of bottled water, which is harvested from icebergs off the coast of Newfoundland, Canada．Arthur Wiesenberger, who carries the title Water Master, is one of the few water critics in North America．As a boy，he spent time in the larger cities of Italy，France and Switzerland, where bottled water is consumed daily．Even then，he kept a water journal，writing down the brands he liked best．“My dog could tell the difference between bottled and tap water,”he says．But is plain tap water a11 that bad? Not at a11．In fact, New York’s municipal water for more than 100 years was recently considered among the best in the world in terms of both taste and purity．Similarly，a magazine in England found that tap water tasted better than several leading brands of bottled water．Nevertheless，soft-drink companies view bottled water as the next battle-ground for market share．As diners thirst for leading brands, soft-drink companies and restaurants salivate(垂涎)over the profits．A restaurant’s typical mark-up on wine is 100 to 150 percent, whereas on bottled water it's often 300 to 500 percent．As a result some restaurants are selling bottled water．According to an article in The Wall Street Journal, some of the more shameless tactics include placing attractive bottles on the table for a visual sell，listing brands on the menu without prices，and pouring bottled water without even asking the diners if they want itRegardless of how it's sold，the popularity of bottled water bring us better health and purity. 注意：此部分试题请在答题卡上作答。
教案-商务英语阅读-Unit-1--叶兴国
Unit 1Teaching Objectives:1. To introduce the teaching contents and teaching plan;2. To have a general idea of the New International Style of Management;3. To be clear about the three main questions of business English reading;!4. To learn how to read business English passages effectively;5. To learn to recognize and use some of the related words and expressions.Focuses:1. To have a general idea of the New International Style of Management.2. To learn how to read business English passages effectively.~Difficulties:1. How to read business English passages effectively.2. How to remember business English words and expressions ASAP.Teaching Time:2 periods.Teaching Procedures:&Part I Pre-reading QuestionsIt can be used as lead-in questions. For students, they can discuss with each other and will have free answers.Part II Extensive ReadingIn this part, there are two texts and their relevant exercises. By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.1. Read Text A The New International Style of Management and do exercises;"2. Read Text B New Thinking for successful Entrepreneurs and do exercises;3. Analyze the language points in the texts;4. Check the answers to Exercises.Part III Reading Skills: Introduce the Basic Information about Business English Reading.Use three questions to lead students to deal with this part:!1. Why should we do Business English Reading2. What does Business English Reading mainly deal with3. How can we do the Business English Reading effectivelyIf students can not answer the questions, ask them to read through the passages in Reading Skill to get the details of how to do Business English Reading.Part IV Supplementary Reading: New Thinking for a New Financial Order ：For this part, ask students to finish it by reading first and summarizing it with no more than 50 words. Part V Test YourselfFor this part, ask students to finish it by themselves.Questions for Discussion and Reflection:1. Do you want to be a member of these multinational companies Why2. What are the differences between these multinational companies and the local companies in China Assignment:1. Review Unit 1, to remember the contents learned.2. Preview Unit 2, to find difficult points.References:《商务英语阅读教程Ⅰ教师用书》《牛津英汉双解词典》。
商务英语阅读unit 1
Service Exports and Imports. Service exports and imports are non-product international earning. The company or individual receiving payment is making a service export, and the company or individual paying is making a service import. Service exports and imports take many forms. These are the following sources of such earning; tourism and transportation, performance of service and use of assets.
教案-商务英语阅读-Unit-1--叶兴国
Unit 1Teaching Objectives:1. To introduce the teaching contents and teaching plan;2. To have a general idea of the New International Style of Management;3. To be clear about the three main questions of business English reading;4. To learn how to read business English passages effectively;5. To learn to recognize and use some of the related words and expressions.Focuses:!1. To have a general idea of the New International Style of Management.2. To learn how to read business English passages effectively.Difficulties:1. How to read business English passages effectively.2. How to remember business English words and expressions ASAP.Teaching Time:2 periods.Teaching Procedures:Part I Pre-reading Questions！It can be used as lead-in questions. For students, they can discuss with each other and will have free answers.Part II Extensive ReadingIn this part, there are two texts and their relevant exercises. By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.1. Read Text A The New International Style of Management and do exercises;2. Read Text B New Thinking for successful Entrepreneurs and do exercises;3. Analyze the language points in the texts;4. Check the answers to Exercises.Part III Reading Skills: Introduce the Basic Information about Business English Reading.:Use three questions to lead students to deal with this part:1. Why should we do Business English Reading2. What does Business English Reading mainly deal with3. How can we do the Business English Reading effectivelyIf students can not answer the questions, ask them to read through the passages in Reading Skill to get the details of how to do Business English Reading.Part IV Supplementary Reading: New Thinking for a New Financial Order For this part, ask students to finish it by reading first and summarizing it with no more than 50 words. Part V Test Yourself.For this part, ask students to finish it by themselves.Questions for Discussion and Reflection:1. Do you want to be a member of these multinational companies Why2. What are the differences between these multinational companies and the local companies in ChinaAssignment:1. Review Unit 1, to remember the contents learned.2. Preview Unit 2, to find difficult points. References:《商务英语阅读教程Ⅰ教师用书》《牛津英汉双解词典》。
商务英语阅读教程Unit 1
Unit 1 EducationPart I Pre-reading Questionscation is generally defined as the process of learning and acquiring information. Formal learning in a school or university is one of the most common types. It is generally classified into three types: school education, family education and social education.cation plays an important role in our lives, the function of which includes cultivating high-quality and knowledgeable talents, providing work-force for the development of economy and creating scientific knowledge for our nation.3.It hasn’t realized the elimination of social inequality. Because of realistic and historical reasons, there still exists unfairness in the area of education. Take China for example, the deficiency of educational investment is a prominent problem. Some children in poor areas can’t be equally educated compared with the children in cities.Part II Extensive ReadingText A Getting In Gets Harder1.主旨归纳：The article begins with the story that the student named Maxine fails to apply to Northwestern University, and then the article indicates the situation where the number of applications is increasing in recent years, so universities become selective. Maxine decides to apply to other universities after being rejected from Northwestern University.2.结构分析Part I The introduction: the experience of Maxine Wally who gets rejected from Northwestern University (Para. 1)Part II The body: the difficult situation where the number of applications begins to increase, which makes universities more selective (Paras. 2-7)Part III The conclusion: Universities take measures to confront the overflowing applications. (Paras. 8-10)3. 难句解析(1) For students like Maxine who are applying to college for next fall, that dream is turning out to be frustratingly unobtainable. (Para. 2)如今有很多像玛克辛一样正在申请秋季入学的学生，他们感受到这样的梦想遥不可及，希望非常渺茫。
商务英语阅读 unit 1
A. 营销策略 B. 营销组合 C. 营销计划 D. 市场细分 E. 目标市场 F. 顾客忠诚 G. 市场调查 H. 分销渠道 I. 促销编码 J. 公共关系
Comprehensive Reading
Text : A
Marketing Mix What does the word marketing mean? Marketing is the ongoing process of moving people closer to making a decision to purchase, use, follow or conform to someone else’s products, services or values. Marketers can use the variables of marketing mix[1] to devise a marketing plan. There are the standard four marketing mix (4Ps) and the extended three marketing mix (3Ps) in marketing. The 4Ps can be defined as the blend of product, pricing, promotion, and place or distribution channel[2] that satisfies the demands of the chosen market segment[3]. The 3Ps refer to the three elements of people, process and physical evidence[4]. 4Ps The standard four Ps have to fit closely together, and the key to effective marketing is the ability to adjust each of the four factors in response to the demands of the target market[5].
商务英语阅读教程——参考译文
参考译文Unit 1 参考译文国际商务的范围国际商务是指任何类型的跨国商务活动。
它可以分为4种类型: 对外贸易、服务贸易、有价证券投资和直接投资。
在对外贸易中，国与国之间从事有形货物或商品的进出口业务。
进出口贸易构成了世界上大多数国家最基本的国际商务活动。
除货物和商品进出口贸易外,国家之间还进行服务贸易，如保险、金融、饭店、咨询、旅游及运输。
跨国公司就因在别国提供服务而得到报酬。
国际有价证券投资指在别国进行的金融投资。
投资者购买企业股票和长期债券，无非是为了谋求投资回报。
有价证券投资者的目标不是控制一个企业，他们随时可按市场行情兑现他们所投的资金。
海外直接投资是指在国外建厂或建立销售网络。
投资者可购买外国公司现有的全部或部分资产，以控制或部分控制该公司的销售、生产、科研和发展。
从历史的角度来看，国际商务并非新鲜事物。
它已有上千年的历史，尽管其形式、方法及重要性在不断演变。
在古代，希腊人就在地中海地区从事贸易活动。
在历史的长河中，随着复杂的商务技巧不断出现，商业持续不断的发展，从而促进了货物、资源、资金在国家间的流动。
工业革命提供了大规模生产方法和大规模市场，从而进一步促进了国际商务的发展。
随着工业化水平的提高，对供给、原料、劳动力和运输的需求也日益增大。
20 世纪以来，事实证明，广泛的商务关系覆盖全球。
由于商务实体越来越认识到它们的市场是全球性的，而不仅仅在国内，所以产品、资本和人员比以往任何时候都更紧密地联系在一起。
随着商务活动的范围跨出国界，银行和金融机构接踵而至，以满足商务活动为世界性的投资和经营所需要的资金。
金融市场之间的联系也变得非常纷繁复杂。
美国股市的走向和变化会直接影响到世界上其他地区的产权投资市场。
如今，只有目光短浅的商人才会相信，一个企业在本国市场范围内完全可以实现发展和繁荣。
国内商界起码必须认识到市场竞争的国际根源，因为竞争的根源一直存在，并且日益成为国内商界的威胁。
在世界市场和经济的动态中，这些变化的根源就是世界范围寻求的国际商务活动。
商务英语阅读课件Unit1
罗婉 louissweet@
苏州大学出版社
Unit 1
Getting to "Yes" with the Business Plan（Ⅰ）
Business Language
In this unit we’re going to introduce some tips on making a good business plan. You will meet a lot of words and technical terms related to business plan and the practical reading will help you be familiar with those words. Of course you will also continue to learn some reading skills about how to identify the main idea of a paragraph by finding the topic sentence.
possible to finance an idea or a team even before there
is any product or patent.
• In 1999, " gold rush entrepreneurship" flourished and was fed by an abundance of funding. However, the times when anyone could get financed are over; investors are looking for wellstructured, credible projects.
商务英语阅读第一册上U
Business Contract Reading
To ensure compliance with terms and conditions
Identify the parties involved and their roles
Key Points in Reading a Business Contract
Vocabulary Building
Active Learning
Expand your vocabulary by learning common business terms, vocabulary, and phrases used in different business contexts
Definition
Business English is a specialized subset of English used in business and commercial contexts It encompassed the language of international trade, finance, marketing, management, and other business related fields
Purpose of Reports To provide information about a project or topic
To make recommendations for future actions
Business Report Reading
To document processes or procedures
02
Fundamentals of Business English
商务英语阅读第一单元
Chapter 1 General View of InternationalBusinessWTOPara 1engaged ininternational transactionsbe involved inoriginate引起, 发明, 发起, 创办vi. 起源, 发生restrictions n.限制, 约束virtually: in facttariffs: 关税quotas:配额embargo:禁运boycotts:联合抵制barrier:贸易壁垒The World Trade Organization (WTO)inter-governmental organization:政府间的组织flow:流畅(be) based on:以……为基础services:服务settle:解决;平息trade dispute:贸易争端negotiation:谈判promote cooperation:促进合作joint decision-making:共同决策consensus:一致同意;一致意见body:机构;团体council:决策班子;委员会committee:委员会consist of:由…组成entire membership:全体成员administrative support:行政支撑secretariat:秘书处Geneva, Switzerland:瑞士的日内瓦Para. 2trading system:贸易系统date back:追溯到…Bretton Woods: 布雷顿森林conference:会议delegate:代表conceive:构思create:创立;创建the World Bank:世界银行the International Monetary Fund:国际货币基金组织1International trade organization (ITO):国际贸易组织a specialized agency:个别机构charter:宪章ambitious:有抱负的;有雄心壮志的extend beyond:扩充;延伸world trade disciplines:世界贸易原则commodity agreement:国际商品协定restrictive business practices:限制性经营办法international investment:国际投资Havana:哈瓦拉(古巴首都)Cuba:古巴ratification:批准legislation:立法opposition:反对the U.S. Senate:美国上议院driving forces:动力announce:宣布seek:寻求congressional ratification:国会的批准effectively:有效地eventual result:最后的结果subsequent:随后的;后来的creation:创建;创立the General Agreement on Tariffs and Trade (GATT):关贸总协定be concerned with:关注…primarily:主要的(mainly)reduce barriers to the international trade of goods:减少国际商品贸易壁垒result from:由…所产生provisional: 临时的prosperous:兴旺发达的multilateral:多边的;多国的international commerce:国际贸易overhaul:彻底改革due:应得的;预期的massive modification:巨大的改革Uruguay Round:乌拉圭回合(在乌拉圭的多次国际贸易谈判) Para 3regulate:控制;调节;规范regulating world trade of goods:规范国际商品贸易tariff barriers:关税壁垒non-tariff barriers:非关税壁垒not long after:soongive birth to: 产生(result in…)de facto: 实际上;实事上informally:非正式的over the years:during the following years evolve: 发展;进化set out:订立conduct international trade:进行国际贸易institution:机构temporary:暂时的;临时的recognize:认可replace:代替amend:修改incorporate:合并live on:继续存在updated:最新的text:版本(version)key principles: 主要原则adopt:采用General Agreement on Trade in Services (GATS):服务贸易总协定intellectual property: 知识产权Trade-Related Aspects of International Property Rights (TRIPS):与贸易有关的知识产权协定Para 4signatory (signatories):签署各国intend:打算set up a worldwide trading organization:建立世界贸易组织in the event:最后(eventually)reach an understanding: 达成一致意见(not) increase tariffs beyond their existing level:增加的关税不超过现在的水平Abolition:废除most favored nation:最惠国trading privileges:贸易特权extend:扩展;延伸systems of preferences:优惠系统;特惠系统Commonwealth Preference:英联邦关税特惠制trading blocs:贸易集团establishment:建立common-market type agreements:共同市场协定EC:abbr. 欧共体(European Community)Outward -looking:外向型的Insular:adj.内向型的;海岛的, 孤立的, 超然物外的abolish quotas:废除配额Kennedy Round:肯尼迪回合account for about 80% of international trade:占….. Para. 5emphasis: 重点;强调shift:转换;转移the north-south dialogue:南北对话conduct:进行;实行the United Nations Conference on Trade and Development (UNCTAD):联合国贸易与发展会议primary commodities:初级商品discriminate (against):歧视protectionist policy:贸易保护主义政策freer access to markets:更自由进入市场的机会WTO Agreements:世贸协定Part 1expansion:扩充governing:控制;调节cover:包括global exchange of goods:全球商品交易capital:资本multi-national organization:多国贸易(be) capable of:能….resolve: 解决trade conflicts:贸易冲突;贸易争端play a key role:发挥关键性的作用settle trade disputes:解决贸易争端at its heart:起核心作用legal:法定的ground-rules:章程essentially:本质上bind governments to keep their trade policies:约束各国政府保持贸易政策不变within agreed limits:已经过协议的范围内as negotiated and signed governments:作为经过谈判和签署协议的各国政府objective:目标;目的achieve:实现tolerance:宽容generosity:大度impartial means of settling trade disputes:公正解决贸易争端的办法overriding purpose:最重要的目的undesirable side effects:不希望发生的副作用obstacles:障碍ensure:确保;保证individuals:个体transparent:透明的readily:容易地ascertainable:确定的predictable:可预见的protectionism:贸易保护主义bloated:膨胀的inefficient:低效率的closure:关闭draft:草拟drafted and signed by community of trading nations: 由各贸易国共同草拟和签署的considerable debate:充分的辩论controversy:争论function:作用forum:论坛Part 2dispute settlement:解决争端conflicting interest:利益冲突bring actions on its own initiative:独自采取行动initiate actions:采取行动dispute settlement process:解决争端程序spell out:讲清除;详细说明Understanding on Rules and Procedures Governing the Settlement of Disputes:解决争端规则和程序的谅解govern:管理;统治;控制dispute settlement body:解决争端机构a special assembly:立法机构consultation:磋商interested third-parties:有利益关系的第三当事人the establishment of a panel:建立专家组investigate:调查alleged violations:对违反…的指控appellate review:上诉审查Appellate Body:上诉机构adoption of the panel: 采纳专家意见appellate decision by the Dispute Settlement Body:解决争端机构的上诉裁决implementation of the decision adopted:执行所采纳的裁决escalating:逐步上升的;循序渐进的three-step process:三个步骤voluntary conformity:自愿一致the violating member: 侵害方compensation:赔偿the injured member:被侵害方trade concessions:贸易让步;妥协accomplish:实现retaliation:报复arbitration:仲裁Agreement Establishing the World Trade Organization:建立世界贸易组织协定Part 3antidumping: 反倾销imposition:强加impositionof antidumping:强加反倾销(报复) countervailing measures:抵销措施;补偿措施fair value:公平价值dumping: 倾销recognize:公认prohibit:禁止an established industry:已有的工业materially:从物质上inhibit:抑制;约束domestic industry:国内工业provide: 规定impose:强行征税antidumping duty:反倾销税in appropriate circumstances:在适当的情况下outline:概述subsidy:津贴;补助金bounty:津贴bestow:给予artificially cheaper:人为造成的便宜emerging industries: 新兴工业a member nation: 成员国a countervailing duty:反倾销税;反补贴税offset:抵销Part 4lengthy and complex:漫长而复杂的legal texts:法律文本cover a wide range of activities:涉及范围广government purchases: 政府采购food sanitation regulations:食品卫生规则intellectual property:知识产权fundamental principles:基本原则run throughout all of these documents:应用与所有文件worldwide, multilateral trading system:全世界多边贸易系统states v. :规定discrimination:歧视discriminate:歧视grante:准予;承认most-favoured-nation (MFN) status:最惠国地位national treatment (国民待遇)freer:更自由的prediatable:可以预见的arbitrarily:任意地;随意地more competitive:更据竞争性的discouraging: 打击market share:市场份额beneficial:受益的flexibility:灵活性special privileges:特权Part 6cost-free: 免费的;不付出代价的attain:获得applicant:申请者go through:经过existing members:现有成员国prospective members:申请加入的国家engage in some painful reforms:进行一些难度很大的改革curb export subsidies(subsidy):控制;抑制enforcement of laws:强制执行法律intellectual property piracy:侵犯知识产权的行为1.2 Globalization1.2.1.globalization:全球化globe: 地球;世界integrated:综合的a more integrated and interdependent world economy:更加综合和相互依赖的世界经济components:成分;因素the globalization of markets:全球化市场the globalization of production:全球化生产1.2.1.1the merging of historically distinct and separate national markets into one huge global marketplace:从过去的明显的单一国内市场融汇为一个巨大的全球市场the taste and preference:品味和偏好converge on a global norm:汇聚为一个全球标准Citicorp credit cards:花旗银行信用卡Levi’s jeans:Levi’s 牛仔服Sony Walkmans and Discmans:Nintendo game players:任天堂游戏机hold up:认为prototypical:典型的trend:趋势Levi Strauss:一公司名(Levi’s strauss 牛仔裤) benefactor: 贡献者;恩人;捐助者facilitator:推动者standardized product:标准化产品the size of these multinational giants:跨国公司规模facilitate: 推动;促进triple:增至三倍account for:占target emerging markets:瞄准新兴市场close to: nearlyPart 2prevalence:流行Sony PlayStations:索尼游戏站push too far: (将某事)过分扩大give way to:让位于….significant:重要的relevant dimensions:相关方面distribution channels:销售渠道culturally embedded value systems:根深帝固的文化价值观念marketing strategy:营销策略and the like: and so onoperating practice: 操作习惯customize:为用户定制best match conditions in a country:最好地与当地国家的情况相适应promote: 开发varying car models:不同的汽车类型a range of factors:一系列的因素traffic congestion:交通拥堵Part 3currently:目前;现在universal need the world over: 全球性的需要the world over:all over the worldcommodity: 商品aluminum:铝microprocessor:微型处理器DRAMs: computer memory chips:电脑存储芯片commercial jet aircraft:商用喷气式飞机financial assets:金融资产US Treasury bills:美国短期债券,偿还期一般为三到六个月futures on the Nikkei Index:日经期货指数the Nikkei Index 东京证券交易所Eurobonds: 欧洲债券Mexican peso:墨西哥比索Part 4an important feature:特点;特征confront:面对;对抗competitor:竞争对手in nation after nation:一个又一个国家rivalry:竞争rival: 对手Pepsi:百事可乐Ford:美国福特汽车公司Toyota:丰田汽车Boeing:波音公司Air-bus:空中客车Caterpillar:公司名Komatsu:公司名Nintendo:任天堂Sony:索尼gain an advantage:取得优势homogeneity:同质:同种multinational enterprise:跨国企业emerge:出现convergence:集中homogeneous:相似的;同类的1.2.1.2 The Globalization of Production tendency: 趋向source:寻找(search for)take advantage of national differences:利用国家之间的不同in the cost and quality:在成本与质量方面factors of production:生产要素overall cost structure:全部成本结构functionality:功能major component parts:主要零件supplier:供应商fuselage, doors and wings:机身,机门和机翼the nose landing gear:飞机起落架wing flaps: 副翼;阻力板rationale:基本原理outsource: 外购;外包perform:从事;做enhance: 提高;增强Part 2dispersal:分散get into the act:参加;插手Swan Optical: 公司名(a company)manufacturer:制造商distributor:销售商eyewear:眼镜revenue:收入jointly: 共同的minority stake:少数股份locations:地方(places)designer eyewear:设计师的眼镜charge a premium price: 获取保险费溢价disperse:分散competitive advantage:竞争优势exemplify:例证;作为…例子irrelevant:不恰当的;不相关的the outsourcing of productive activities:外购(外包)的生产活动substantial:很大的;重要的impediment:障碍optimal dispersion:理想的分散(生产活动)Part 3travel down the road toward…:go toward…characterized by…以…为特点important actors in this drama:这个舞台上的重要演员foster:促进merely:onlyrespond: 相应;回应1.2.2. Implications for the Globalization of Production decline: 下降Implications for International Business:国际贸易的含义due to:由于containerization:集装箱化transportation cost:运输成本associated with…:与…有关technological innovation:技术革新information processing:数据处理;信息处理fall dramatically:很大的下降in the past two decades:在过去的二十年里essential:重要的Texas Instrument (TI): a firm in the US approximately:大约coordinate:管理;协调on a global scale:在全球的范围内remote entry terminals:远程终端inquiry terminals: 查询终端mainframe computers:大型计算机vast:大量的instantaneously:瞬间的;立刻的implement:实现Part 2electronic:电子的Hewlett-Packard: a US firm(be) composed of:由…组成videoconferencing technology:视频会议技术on a weekly basis:每周一次的via: 通过by way ofintegration:综合管理1.22.2Implications for the Globalization of Markets facilitate:推动economical:节约的;经济的mass movement of people:(人们)大量移动cultural distance:文化差距bring about:使…产生convergence:集中consumer tastes and preferences:消费品味和偏好CNN: 美国有限新闻网络primary conveyor:主要载体evolution:发展;演变akin:类似的emergence:出现Rio (巴西)里约热内卢Berlin:柏林Gap jeans:一种牛仔服品牌San Francisco:旧金山Part 4 overemphasize:过分强调usher in:引领conduct:做;操作ignore:忽视peril:危险。
Unit 1(商务英语阅读教程1)
Homework
1.Summarize the main idea of the the Supplementary Reading on P9 with no more than 50 words. 2.Finish P10 Part V Test Yourself
Note on the Text
1. Enrolling in college is one step toward fulfilling our vision of the future．进入大学是完成将来梦想的第一步。 enroll in：登记入学，入伍，入会等。 如： It's too late to enroll in that class．现在报名进那个班太晚了。 2. Goal-setting involves developing a list of things you would like to achieve in your personal or professional lives-your goals． 设立目标包括列出一些你在个人生活和职业生活中想要完成的事情—— 即你的目标。 3. Understanding what success means to you and the level of success you are willing to accept in life is one of the first stages of new venture planning． 理解成功对你的意义和生活中你想获得的成功水平是计划新事业的第一 步。
Homework
1. If each country’s business had a national style or personality, what would the Chinese business personality be? Discuss how business in China typically operates. 2. Discuss the last time you had to strike a balance in order to reach an agreement about something? 3. Report on the similarities and differences in management of the multinationals (IKEA, TESCO, Walmart, P&G, etc.) in China. 4. Read Text B
商务英语阅读教程Unit 1
1 All organizations create products for customers. Thus all organizations have a number of similarities that relate to the activities necessary to create goods and services. It is the role of production and operation management to acquire the necessary resources to create that product, to plan the specific steps through which those resources must pass to become a finished product and to make sure the product conforms to the standards of appearance, performance and reliability. conform, 使一致，使遵守
D. international trade _______________________
1-1
Unit Introduction
8. tell you exactly what you need to do to meet the ISO 9001∶2000 Quality Management Standard.
1-1
Unit Introduction
Check that you understand the following
professional words or expressions. Most of them are common when they are introduced in general English. But they would have particular meanings when they are used to describe production and operation
商务英语阅读_Unit 1_办公室基础交流英语
The secre’s central role requires reliability and dependability. If secretaries suddenly become ill each time the going gets rough or the workload becomes unmanageable, you are allowed to ask whether that illness is real or merely psychosomatic and a symptom of an underlying deeper problem, i.e. the secretary’s inability or unwillingness to cope and to face reality, resorting to defense mechanisms instead.
As a bridge, does your secretary smooth ruffled feathers and pour oil on troubled waters? You have a right to expect that he or she does not contribute to a threatening storm in the office. In other words, secretaries need to learn to help solve problem, not contribute to creating them. They must be ever vigilant against displays of temper or frazzlement when the chips are down, lest you and your managerial colleagues begin to question their maturity and self-control.
商务英语阅读上册unit (1)_OK
You'd expect nothing less from the man who turned a tiny c ompany called Blue Ribbon Sports into Nike Corp., a multibillio n-dollar enterprise and a household name. With a net worth of $ 5.3 billion, Knight ranks sixth on Forbes's latest list of the richest Americans. Blue Ribbon Sports cleared $3,240 in its first year, 19 64. In fiscal year 1996, Nike's revenue hit $6.5 billion (with $550 million in income). Nowadays Nike has become a $12 billion glo bal business, selling apparel and equipment with an ever wider ra nge of shoes. "In a very short period of time, Phil Knight create d one of the greatest American commerce stories of the 20th cen tury," says sports agent David Falk.
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5. The integration of the global economy is such that no one anywhere is insulate. 经济一体化达到了这种程度，使世界各地没有人与世隔绝。 such that ...：如此…。 如：Their anxiety was such that they could not sleep．他们如此焦虑，难以入睡。
Text Analysis
Questions 1.What is the new international style of management? 2.If you were Andy Klump, how would you handle your one-on-one assessment of your boss? 3.What is the common ground of the multinational companies? 4.What is the entrepreneurial cultures according to Rohit? 5.According to the last part of the passage, what does a multinational company do? 6.According to the last part of the passage, what does globalization do?
Translation
1.我对中国文化有足够了解，我知道人们当众对抗是罕见的， 所以我想和我的老板单独交谈。 2.克朗普的经历向人们昭示，在个人层面上，全球化与跨文 化管理会是多么错综复杂。 3.因此，虽然法国、德国和日本的普通公司看起来各不相同， 但是这些国家表现最佳的跨国公司却显得非常相似。 4.以客户为本的承诺往往深入整个机构。
Text B: New Thinking for Successful Entrepreneurs
Structure Introduction: Deternining what success means to you is a crucial element in early stages of new venture planning. Body: 1.Defining success through personal evaluation 2.Success can be measured through our personal values 3.Visioning and goal setting for business success Conclusion: The 4 shared personality traits of the extraordinarily successful companies.
Notes on the Text
1. transnational road warriors：此处指从事跨国商务活动 的人。 road warrior：飞车勇士。 2. ... say Harvard Business School faculty and alumni. alumni: alumnus （男校友）的复数形式。 女校友的单数形式是alumna，而复数形式是alumnae。 alumni可兼指男女校友，如：Harvard Alumni Association哈佛大学校友会。
Note on the Text
1. Enrolling in college is one step toward fulfilling our vision of the future．进入大学是完成将来梦想的第一步。 enroll in：登记入学，入伍，入会等。 如： It's too late to enroll in that class．现在报名进那个班太晚了。 2. Goal-setting involves developing a list of things you would like to achieve in your personal or professional lives-your goals． 设立目标包括列出一些你在个人生活和职业生活中想要完成的事情—— 即你的目标。 3. Understanding what success means to you and the level of success you are willing to accept in life is one of the first stages of new venture planning． 理解成功对你的意义和生活中你想获得的成功水平是计划新事业的第一 步。
Homework
1.Summarize the main idea of the the Supplementary Reading on P9 with no more than 50 words. 2.Finish P10 Part V Test Yourself
3. On the other hand, beneath a deceptive veneer of familiarity, culture gulfs often remain hidden. 另一方面，在看似通晓的外表之下往往隐藏着文化鸿沟。 4. ... they share an expectation that differences will be set aside in order to advance with common purpose toward a larger goal-getting the task at hand done right. ……他们有一个共同的希望，为了实现一个更大的 目标——圆满完成当前的任务，不妨把各种差异搁置一边。 set aside：搁置，放在一边。
Homework
1. If each country’s business had a national style or personality, what would the Chinese business personality be? Discuss how business in China typically operates. 2. Discuss the last time you had to strike a balance in order to reach an agreement about something? 3. Report on the similarities and differences in management of the multinationals (IKEA, TESCO, Walmart, P&G, etc.) in China. 4. Read Text B
Unit 1
Text A: The New International Style of Management Jennifer 2014-09
Warm-up questions
1.Can you mention some of the multinational companies in China? 2.Do you want to be a member of these multinational companies? Why? 3.What are the differences between these multinational companies and the local companies in China?
Questions
1.What are the three crucial components for a successful new venture? 2.What are the three ways we usually use to measure success? 3.Why does the author say “How we define success significantly influences our selection of a business to start.”? 4.What is vision and what is goal-setting? What is the relationship between them? 5.What are the features of goal? 6.What are the first stages of new venture planning?
Translation
1.事实是：我们常常意识不到身边的企业家，比如：角落杂 货铺的老板、在我们小区开了间诊所的家庭医生或是送早 报的年轻人。 2.很多人花在计划家庭假期上的时间比花在计划新生意上的 时间更多。 3.你认为的成功和别人认为的成功有可能不一样。 4.设立目标包括列出一些你在个人生活和职业生活中想要完 成的事情——即你的目标。 5.理解成功对你的意义和生活中你想获得的成功: Introduce the Basic Information
Three questions: 1.Why should we do Business English Reading? 2.What does Business English Reading mainly deals with? 3.How can we do the Business English Reading effectively?