世纪商务英语阅读教程2-(基础篇)unit-2PPT课件

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世纪应用英语综合教程（基础篇II）教师用书整套课件完整版PPT教学教程..

t
act like you’re perfect. If you know you’ve made a mistake, admit it instead of just
pretending that nothing is wrong, or worse — blaming it on someone else.
Teaching Goals
1.
Lead the students to listen to a passage to know about how to keep friendship;
2.
Lead the students to learn the pronunciations of are, air, ear, eer, eir, ere, and ure;
Conflict doesn’t always have to be negative (adj.
冲突并非总是坏事，也不一定会
消极的) or turn into a shouting match though. It can
演变成争吵。它可以成为更好更深
be a useful tool in getting to know yourself and others
and tell him or her that you’
re sorry.
2.
Be dependable. Your friend will need you for support, especially in hard times. It’s hard to
rely on a person who doesn’t behave in a trustworthy way. If you’re not sure you can do

《世纪商务英语》课件——第一章

Somehow, one idea helped me out. I always felt it too hard mopping the floor. I was tired of bending down, putting my hands in dirty water and wringing out a mop. So, I thought, there’s gotta be a better way.
2. Do you have a career plan? Should college students start their own careers while still in college? State your own opinions about this question.
Warm-up
Listening and Speaking
目录页
Listening and Speaking
Scrik 目录页
I was 33 and divorced, had three kids under age 7, and was barely keeping up payments on my small two-bedroom home by working extra weekend hours as a waitress. There were times when I would lie in bed and think; I didn’t know how I was going to pay that bill.
Warm-up
Unit1
Starting a Career
Warm-up Listening and Speaking In-depth Reading Further Reading Practical Writing Real-Life Practice

基础商英第二册unit2 A FLAT WORLD

Contents
Beautiful English Recite the summary Review the phrases Review the words
Phrases
Cross-cultural communication Cultural literacy American Dream Holiday Confucian influence Cultural identity Culture shock Mindset French leave Go Dutch
文化传播文化素养美国梦假日儒教影响文化认同文化冲击思维模式不辞而别各自付账
Summary
Cultural globalization brings new challenges to local cultures and values in Africa and other non-Western societies.The superiority of western ,since the age of imperialism and colonization,is enhanced by the structual change in the world economy ,which is commodity-oriented.There is good reason for concern about the rate at which non-Westernized cultures are being undermined in a world that is bound together by ever-stronger economic ties .The most far-reaching effect of cultural globalization,the commercialization of culture,destroys the traditional values and faiths,their identity and independence.The end result is global integration at the expense of local disintegration. A good case in point is African culture which has been destroyed by Western cultural colonialism,It has left the colonized in a state of cultural disorientation and consequently vulnerable to continuing cultural invasion.In this way,the hegemony of the West is reinforced.

世纪商务英语阅读教程件 Unit2

7. Well-off Americans consume a lot of alcohol in the form of cocktails—mixtures based on spirits like whisky, gin and vodka.
spirit: _酒__类__饮__品_________________________________________________________
sub vocalization: _默__读____________________________________________________
Clue word(s): i_n_t_h_i_s_c_a_se_______________________________________________
Clue word(s): t_h_a_t_i_s__________________________________________________
2. He has no concept of what is ethical—no idea of what is right and wrong. ethical: __道__德__的_______________________________________________________ Clue word(s): (_d_a_s_h_)__________________________________________________
word. Sometimes, two adjacent sentences express similar meanings, thus it is possible to guess the meanings of unknown words.

世纪商务英语阅读第四版(基础篇2)Unit 4

大连理工大学出版社

Reading Skill Focus
The following tips are useful while skimming. 1. Read the title, subtitles and subheading to find out what the text is about. 2. Look at the illustrations to give you further information about the topic. 3. Read the first and last sentence of each paragraph. 4. Don’t read every word or every sentence. Let your eyes skim over the text, taking in key words. This is the first part of Skimming. You’ll learn more about this technique in Unit 5.
Skimming (1)
What is skimming? Skimming is used to quickly identify the main idea of a text. It is a reading technique that can help you to: ⇨ Read more quickly; ⇨ Decide if the text is interesting and whether you should read it in more detail. Skimming is done at a speed three to four times faster than normal reading. People often skim when they have lots of material to read in a limited amount of time.

世纪商务英语阅读教程(专业篇II)

determined for the investment. ◇ A financial manager is responsible for existing assets,
especially , current assets.
Financial Management
The Financing Decision
Insurance
Insurance Performance
Receive premiums as revenues from policyholders. Generate profits by investing. Make payments as compensation to policyholders.
Financial Management
The Dividend Decision
◇ The dividend decision is the third important decision.
◇ The dividend decision includes the percentage of earnings for cash dividends.
★ People buy old age insurance to support themselves after they retire.
Insurance
Reasons for Insurance
Losses sometimes unavoidably occur in one’s life because of various reasons.
in a car accident.
Insurance
The Importance of Insurance

世纪商务英语unit 2

Unit 2 商务习俗Background knowledgeI. Business EtiquetteA good point to remember in business etiquette is everyone should be treated with equal courtesy and respect. Times have changed and some of the old standards no longer apply. Administrative assistants or office support staff are important people and should never be taken for granted. Treat them courteously in all your transactions. Treat people the way you wish to be treated. Gender no longer needs to be the decisive factor in everyday events. Business etiquette should be a give and take, to help each other when help is needed and have consideration for others. Good manners and business etiquette have always been based on common sense and thoughtfulness.⊙Pounctuality. Be on time—no one wants to be kept waiting. If it is an unavoidable delay, try to contact the person. Keep in mind that you never know when you will encounter heavy traffic, wrecks, construction or other delays. Always allow extra time particularly if you are going to an interview. For interviews you should arrive 10-15 minutes before the interview time.⊙Smoking. Be aware of smoking policies. You should never smoke during an interview, ata meal or when you are aware that the other person’s pleasure does not include tobaccosmoke.⊙Office Parties. Office parties are good opportunities to improve morale and build good will. Keep in mind these are people who see you every day and they will remember a lapse in behavior. Be aware of your alcoholic consumption and do not embarrass yourself.Do not discuss business—this is a social occasion and an opportunity to learn more about your co-workers.II. Test Your Business EtiquetteSocial and business etiquette can be tricky, and making the right moves can make a big difference. Take this quiz and see how you fare in the following business situations.1. Your boss, Ms. Alpha, enters the room when you’re meeting with an important client, Mr.Beta. You rise and say “Ms. Alpha, I’d like you to meet Mr. Beta, our client from San Diego.”Is this introduction correct?2. You’re entering a cab with an important client. You position yourself so the client is seatedcurbside. Is this correct?3. You’re hosting a dinner at a restaurant. You’ve pre-ordered for everyone and indicatedwhere they should sit. Are you correct?4. A toast has been proposed in your honor. You say “thank you” and take a sip of your drink.Are you correct?5. You’re in a restaurant and a thin soup is served in a cup with no handles. To eat it youshould:a. pick it up and drink itb. use the spoon provided6. You’re at a table in a restaurant for a business dinner. Midway through the meal, you’recalled to the telephone. What do you do with your napkin?a. Take it with youb. Fold and place it to the left of your platec. Loosely fold it and place it on the right sided. Leave it on your chair7. You’re invited to a reception and the invitation states "7:00 to 9:00 PM." You should arrive:a. at 7:00 PMb. anytime between 7:00 PM and 9:00 PMc. between 7:00 PM and 7:30 PMb. go early and leave early8.You’re greeting or saying good-bye to someone. When’s the proper time to shake theirhand?a) When you’re introducedb) At their homec) At their officeb) On the streete) When you say good-bye9. The waiter’s coming toward you to serve wine. You don’t want any. You turn your glassupside down. Are you correct?10. When you greet a visitor in your office, do you:a) say nothing and let her sit where she wishes?b) tell her where to sit?c) say “Just sit anywhere”11. You’re invited to dinner in a private home. When do you take your napkin from the tableand place it on your lap?a) Open it immediatelyb) Wait for the host to take his napkin before taking yoursc) Wait for the oldest person at the table to take hisd) Wait for the acknowledged head of the table to take hers before taking yoursLet’s see how you did...1. No. Introduce the more important person first. You should address your client and say “Mr. Beta, I’d like you to meet our Vice President of Development, Ms. Alpha.” (Alternative answer—introduce the client as the more important person!)2. Yes. When your client steps out of the car, (s)he will be on the curbside and therefore won’t have to deal with getting out in traffic or sliding across the seat.3. Yes.4. No. If you do, then you’re toasting yourself.5. B. It’s not a cup of coffee, for heaven’s sake. And don’t slurp, either.6. D. Leave it on your chair. Definitely don’t put it on the table—what if you have crumbs on it?7. A, B, or C. It’s terribly impolite to arrive early.8. A, B, C, D, and E. In other words, it’s rarely improper to shake someone’s hand. Make sureyou have a firm (but not painful) handshake for both men and women.9. No. Agai n, don’t call attention to your dislike of your host’s chosen beverage.10. B. Indicating where your guest should sit will make her feel more comfortable.11. B, C, or D. Just don’t grab it first unless you’re playing one of these roles.Reading Skill Focus1. illustrator: 插图画家clue word: is2. aggrieved: 委屈clue word: or3. democracy: 民主国家clue word: is4. astronomer: 天文学家clue word: are called5. therapy: 疗法clue word: that is6. triangle: 三角clue word: is known as7. glaciers: 冰川clue word: or8. principal: 本金clue word: —（dash）9. contagious: 传染的clue word: is said to be10. ethical: 道德的clue word: —（dash）Comprehensive Reading商务活动中的介绍，问候及称谓1 握手将会成为世界各国所能接受的问候方式。

外研社2024新标准商务英语阅读教程2-教学课件U2

Internal communication is the heartbeat of any organization
nurture
to help a plan, an idea, a feeling, etc. to develop e.g. The company's leadership is committed to nurturing a supportive work environment that encourages employee growth and innovation.
Internal communication is the heartbeat of any organization
mock
not real, but intended to be very similar to a real situation, substance, etc. e.g. Before the official product launch, the team conducted a series of mock presentations to refine their pitch to potential investors.
Internal communication is the heartbeat of any organization
strategic leadership
a manager’s potential to express a strategic vision for the organization, and to motivate and persuade others to acquire that vision e.g. The board appointed a leader known for strategic leadership to steer the company through its next phase of growth.

世纪商务英语阅读教程2 (基础篇)unit 2

⇨subordinate clause; ⇨parenthesis; ⇨present / past participle as adverbial modifier or absolute construction; ⇨parallel structure, etc. The key to dealing with a long sentence is to seize the main body of the sentence—the sentence trunk. So the first step is to identify the subject, predicate, and object of the sentence. As long as the sentence trunk is clear, the sentence structure will stand out. Then, it will be easy to understand the whole sentence.
美国的经济是以基本的私有企业和市场导向经济为架构的，在这种经济中，生产什么东西，很大程度上由消费者最喜欢消费的货品和服务来决定。
Reading Skill Focus
B:Let’s Try
2. In the American economy, the concept of private property embraces not only the ownership of productive resources but also certain rights, including the right to determine the price of a product or to make a free contract with another private individual.

世纪商务英语综合教程专业篇II Unit 2(课堂PPT)

Lead-in
1. Listening Listen to the conversation and choose the best answer for each question.
1. What are they talking about?
A. The fashion in season.
B. The purchasing of fashionr Psychology
Text A
Behaviors can also be affected by external influences, such as culture, sub-culture, locality, royalty, ethnicity, family, social class, past experience reference groups, lifestyle, market mix factors. For example: In India, most online consumers shop during their lunch hours, and when they are at work. This could be because of not adequate Internet Connectivity at homes.
5
Unit 2 Consumer Psychology
Text A
1. Reading Read the passage about the marketing concept and answer the following questions.
1. What is consumer psychology about? 2. Why do people study consumers’ mind? 3. What can influence consumers’ decision? 4. What influence does brand have on consumers? 5. What is the general purchasing process of a consumer?