unit1商务英语报告
Unit 1(商务英语阅读教程1)
Homework
1.Summarize the main idea of the the Supplementary Reading on P9 with no more than 50 words. 2.Finish P10 Part V Test Yourself
Note on the Text
1. Enrolling in college is one step toward fulfilling our vision of the future．进入大学是完成将来梦想的第一步。 enroll in：登记入学，入伍，入会等。 如： It's too late to enroll in that class．现在报名进那个班太晚了。 2. Goal-setting involves developing a list of things you would like to achieve in your personal or professional lives-your goals． 设立目标包括列出一些你在个人生活和职业生活中想要完成的事情—— 即你的目标。 3. Understanding what success means to you and the level of success you are willing to accept in life is one of the first stages of new venture planning． 理解成功对你的意义和生活中你想获得的成功水平是计划新事业的第一 步。
Homework
1. If each country’s business had a national style or personality, what would the Chinese business personality be? Discuss how business in China typically operates. 2. Discuss the last time you had to strike a balance in order to reach an agreement about something? 3. Report on the similarities and differences in management of the multinationals (IKEA, TESCO, Walmart, P&G, etc.) in China. 4. Read Text B
商务英语函电Unit 1 Business Letter-writing
【Letter One】
2. The functions of a business letter: 1) To ask for or to convey information;
2) To deal with matters concerning negotiation of business;
3) To confirm cables, telexes, telephones or face-to-face talks, especially important ones.
Construct effective sentences.
Organize your ideas into a logical order.
Look at the following sentences. Are they good sentences?
I hope you will be in a position to make a decision within a short time.
Look at the following sentences and think about whether or not they are good sentences:
It is regretted that the goods cannot be sent today. We are pleased to inform you that the goods will be sent tomorrow.
商务英语写作Unit 1 An Overview of Business Letter Writing[精]
![商务英语写作Unit 1 An Overview of Business Letter Writing[精]](https://img.taocdn.com/s3/m/46a35798c8d376eeaeaa31fe.png)
related values in areas such as integrity, service, and safety to ensure that
there is
Concreteness
• Your writing should be vivid, specific and
definite rather than vague, general and abstract, especially when you are requiring a response, solving problems, making an offer or acceptance, etc.
• They have a
decided advantage in regard to freight charges
• Messrs. Smith and
Richardson have been informed that they would receive an answer in a few days.
shipment.
to 10 tea-sets in
shipment was found.
We/I attitude
You attitude
1. A large sale of our
products will make our company more profitable.
2. We are in need of fund
• This letter is to inform • Since you are our
unit1体验商务英语
Ten ways to improve your careerAjilon Finance, a leading staffing and recruiting services firm, offers the following tips for getting ahead in your career.Make a list of your priorities and outline your tasks for the day. Write down your short- and long-term goals, evaluate your progress fre- quently and stay focused.Are you really present? You may physically be at work, but are you there mentally?Learn how to work through others. Delegating tasks is an important skill to master at any level. Always look for opportuni-ties to broaden your skills.For example, you can attend professional development seminars.Socialise with colleagues.This will help you learn about what’s happening in other departments. Create your own goals.Determine where you want to be professional and what skills you need to reach that goal.Be comfortable with being uncomfortable. Accept chal- lenges that force you to try something new.Be clear about what you want. If you believe you deserve a promotion, ask for one.Take time off and relax. Attending to your personal life and doing things that make you happy will help your performance at work.Seek satisfaction. If you’re disappointed by your current career, look for ways to transform your job into more of what you want. If this does not solve the problem, maybe it’s time to look for a new position.‘If you follow this advice, you will significantly increase your opportunities to earn more money, get promoted sooner and move ahead faster,’ says Mr Lebovits,President and Chief Operating Officer of Ajilon Finance. Ten ways to improve your careerFrom Business Wire。
商务英语1单元 (1)report
discussion
• It is the analysis on the facts collected, which summarizes activities and the problems.
Example
We attribute the decrease of the sales volume to the following three factors: • 1. rivals, great price-cutting to gain more market share • 2.our reduced commission rate to sales representatives • 3.bonus programs promoted by our major rivals
Appendix
• Charts • Graphs • ssi, safety director From: Tom, safety training coordinator date: May 3, 2009 Subject: safety training program for April, 2009
• Conclusion • In conclusion, the training courses are vital and significant for company and staff. The manual will be ready for distribution by May 10.
Components
• • • • Title Introduction Main body (discussion) Conclusion (terminal section) signature and date • appendix
综合商务英语(3)Unit 1
aboriginal tourism原住民观光a branch of tourism based the unique features of the aboriginal people, in which tourists can visit their houses, share their lifestyle and appreciate cultureagritourism 农业旅游、农家乐旅游a branch of tourism in which customers stay in accommodation on working farms and may have the opportunity to help with farm workecotourism生态旅游a form of tourism which places a heavy emphasis on appreciation and protection of the natural environment, with ecotourists traveling to regions of ecological interest around the world. This form of tourism is also sometimes called ecological tourism, nature travel, or responsible tourism.heritage tourism遗产旅游heritage tourism is defined as "traveling to experience the places, artifacts and activities that authentically represent the stories and people of the past," and "heritage tourism can include cultural, historic and natural resources."excursion:a short journey made for pleasure, especially one that has been organized for a group of people （尤指集体）远足、短途旅行exodus : ( formal or humorous ) a situation in which many people leave a place at the same time（大批人同时）离开、外出the mass exodus from Paris to the country in the summer 夏日大批人从巴黎外出到农村The play was so awful that there was a general exodus from the theatre at the interval.getaway : (informal) a short holiday/vacation; a place that is suitable for a holiday/vacation短假、假日休闲地a romantic weekend getaway in New York 在纽约度过的浪漫周末the popular island getaway 深受欢迎的度假岛jaunt: ( old-fashioned or humorous ) a short journey that you make for pleasure （短途）游览、旅行SYN excursionaswarm (adj. be ~ with sb./sth.)full of people or things 充满的，拥挤的e.g. The garden is aswarm with bees.swarm: n./v.1. a swarm of bees / fliesn. a large group of insects, especially bees,moving together in the same direction 一大群蜜蜂等昆虫2. Tourists were swarming all over the island.v. (often disapproving) (of people, animals, etc.)to move around in a large group) 成群地来回移动3. Gulangyu Island is swarming with tourists.v. ~ with sb./sth.: be full of people or thing到处是人或物、挤满pourto come or go somewhere continuously in large numbers 不断涌向(或涌现)SYN floode.g. Letters of complaint continue to pour in.投诉信纷至沓来。
商务英语总结第一单元
（对于…）关键 双赢 致力于… 可持续发展 快速发展的经济 在…的行进过程中
be crucial to win-win be committed to sustainable development burgeoning economy on course
expand
• vi. extend in one or more directions; become larger in size or volume or quantity; • His business expanded rapidly
•To: Mr. Richardson •Message: •Please send a letter to Naves Limon in C.R. •Find out: • Are they satisfied with the order? • Can you provide any after-sales advice? •Encourage repeat order.
merchandise n. / vt.
• Merchandise can now circulate freely among the EU countries. • 商品现在可以在欧盟各国自由流通。 • The merchandise is reasonably priced and offers exceptionally good value. • 这些商品定价合理，很是划算。 • merchanr. Reter Schulz called from Vienna, wanted you to call him today before 4 p.m. or any time tomorrow on 014569924.
商务英语1-BUSINESSENGLISH_第一单元
中文翻译 ↑
早安。很高兴能在这儿跟各位介绍自己：我是Jennifer Wong，来此应征海外业务代表。
我的背景和工作经验使我足以胜任这份业务代表的工作；我在台湾念大学，是主修行销，一九八五年，再从美国德州大学的商学院得到企管硕士的学位。过去五年来，我以这些专业知识及技巧担任神奇厨具用品公司的外销部副主任。 Action电器公司是个高瞻远瞩的公司，我知道你们正在开拓新市场，尤其要在美国闯下一片天地；正因为如此，你们需要一位积极、肯负责的业务代表。在神奇厨具用品公司，我们将产品在美国的市场占有率提高了百分之二十五，这正足以证明我有能力在当地推销产品。
My background and work experience are tailor-made for this position. I studied marketing as an undergrad here in Taiwan, and in 1985, I received my MBA from the University of Texas School of Business. For five years now, I have utilized my skills and knowledge as the Assistant Director of Exports for Magic Kitchen Supplies. Action Appliances is a forward-looking company. I am aware that you are expanding into new markets, particularly in the U.S. Thus you are going to need aggressive, take-charge sales representatives. At Magic Kitchen, during my five years there, we expanded our U.S. market share by 25%. This is just one example of my ability to go out there and sell products.
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…….
then, what is globalization?
Globalization (or globalisation) describes the process by which regional economies, societies, and cultures have become integrated through a global network of political ideas through communication, transportation, and trade. The term is most closely associated with the term economic globalization: the integration of national economies into the international economy through trade, foreign direct investment, capital flows and the spread of technology
MNCs
Microsoft\Cisco\Sun\Oracle
Coca-cola\McDonald‘s\Nestle雀巢 Johnson &Johnson
Exxon 埃克森石油公司
Sony, GE 美国通用电器公司
Other standards for classification:
UN
WTO
IMF AIIB ADB RC
Types of international organizations
Intergovernmental Organizations (IGOs), formed by states international Nongovernmental Organizations (INGOs), members
a) on the subject of activity - political, economic, credit and
financial, on trade, health, etc.; b) in the range of participants - the universal (ie, for all of the UN) and regional (Organization of African Unity); c) the order of admission of new members - open or closed; d) in the sphere of activity - with the general (UN) or special competence (UPU 万国邮政联盟);
Background information
Globalization
Questions for your thinking
What will come to your mind, when globalization is mentioned?
From the perspective of word-formation,… Can you give some examples of globalization? Or What has
Poverty cycle 贫穷循环 make credit 放贷 balance of payments 国际收支平衡表 Contraction in aggregate demand 总需求收缩 GDP: 国内生产总值 Macroeconomic policies 宏观经济政策
phrases) 2.words presentation (prefixes ) 3. structure 4. understand the whole text by analyzing the long sentences and answering questions. 5.how to guess words .
IGOs
UN (United Nations) IAEA International Atomic Energy Agency IMF International Monetary Fund World Bank World Bank Group ASEAN Association of Southeast Asian Nations CE Council of Europe 欧洲理事会 EU European Union NATO North Atlantic Treaty Organization OECD Organization for Economic Cooperation and
globalization brought to our life?
Is this an impact of globalization on our daily life? sitting and eating in a KFC, a Mcdonald’s or to have a coffee leisurely in a Starbuck? A product of a wide selection of origins? Little Tikes toys made in China? reaching a friend at the other side of the world within seconds by phone or a email…… the quick spread of SARS and other epidemics? the sending of peace corps to war-areas in the other parts of the world? Toyota outsources its auto parts to U.S manufacturers
Read the text quickly, and finish the following questions.
globalization
economic globalization
international organizations
Discuss the following questions with your classmates based on your own knowledge and beliefs.(5mins)
Words and phrases
Globalization 全球化 economic growth 经济增长 Booming or slumping of economic growth 经济增长的快慢 exchange stability 汇率稳定 economic stagnation 经济停滞 economic recession 经济衰退 geographical disparities 地域差异 Sustainable development 可持续性发展
Infrastructure
基础设施
Finance(财政、金融) Financial flows（资金流，金融流量） ～analysis, ~risk, ~crisis Monetary 货币的，财政的 Fund 基金
trade barrier\obstacles
Unit 1
Text A Roles of International organizations in the Global Economy Text B Story of the International Chamber of Commerce
1.background information (business knowledge ,words and
关税壁垒(Tariff Barriers)是指用征收高额进口税和各种进口附加税的办法，以限制和 阻止外国商品进口的一种手段。贸易壁垒的一种。 这可以提高进口商品的成本从而削弱 其竞争能力，起到保护国内生产和国内市场的作用。它还是在贸易谈判中迫使对方妥协让 步的重要手段。世界贸易组织对其极力反对，并通过谈判将其大幅削减。 非关税壁垒（Non-tariff barrier），又称非关税贸易壁垒，指一国政府采取除关税以外 的各种办法，对本国的对外贸易活动进行调节、管理和控制的一切政策与手段的总和，其 目的是试图在一定程度上限制进口，以保护国内市场和国内产业的发展。非关税壁垒大致 可以分为直接的和间接的两大类：前者是由海关直接对进口商品的数量、品种加以限制， 其主要措施有：进口限额制、进口许可证制、“自动”出口限额制、出口许可证制等；后 者是指进口国对进口商品制订严格的条例和标准，间接地限制商品进口，如进口押金制、 苛刻的技术标准和卫生检验规定等。
Tariff & Barrier
Tariff ：an amount that must be paid when particular goods are imported into a country or occasionally when they are exported. Barrier: is something such as a rule, law, or policy that makes it difficult or impossible for something to happen or be achieved
Development OPEC Organization of Petroleum Exporting Countries WTO World Trade Organization
NGOs
ICC International Chamber of Commerce 国际商会