现代建筑的产品属性研究

42建筑实践2019-02建筑学专业优秀博士论文摘要选登Selected Excellent Doctoral Dissertation Abstracts in Architecture现代建筑的产品属性研究A Study of the Product Attributes of Modern Buildings(laken as Products from the Perspective of Consumption)作者：王健单位：中央美术学院建筑学院博士研究方向：建筑与环境艺术设计理论研究Postgraduate:WANG JianUniversity:School of Architecture,Central Academy of Fine ArtsPhD Research Direction:Theoretical Research on Architectural and Environmental Art Design摘要论文主要研究在消费时代的背景下，现代建筑作为产品（层面），满足用户需求的主要途径和方式，以及该方式对现代建筑设计意识所产生的影响。

随着生产型社会向消费型社会转变，以及现代建筑产品化趋势的逐步增强，建筑设计、生产与社会消费的关系开始发生转变，从生产为主导转向以消费为主导。

现代建筑开始全面与工业产品的生产方式并轨。

通常建筑师的关注重点停留在设计、生产层面，而建筑用户则更多关注消费层面自身利益的满足。

关注重点的差异，使得建筑设计、生产和用户消费实现之间，供需双方缺乏必要的联接。

今天，建筑领域对于这一重要环节，缺乏明晰、深入的研究。

论文研究思路突破传统建筑学只研究建筑设计、生产问题，不研究建筑消费（使用）的弊端。

从现代建筑消费视角的用户消费需求和目的出发，梳理现代建筑产品化发展的过程。

同时，研究方法上，引入行为主义心理学中，对于人类活动目的性和认知性的"目的-手段”理论研究方法。

根据个人价值影响个人行为的原则，建构起二元三重的"价值-行为”体系，把用户个人价值的实现作为最终目的，将建筑用户对于利益的认知方式作为达成目的的手段，通过“属性T需求/利益T个人价值”这个“目的-手段”链条，进行逆向推导，提出现代建筑产品属性的概念。

并根据建筑用户对于利益认知的方式分类，划分现代建筑产品属性的分类，并在此基础上进行逐一论证。

现代建筑产品属性的出现，引发了消费时代建筑设计意识的转变，即建筑设计中主体关系的重新定位以及再定位后的双向化发展，这将对建筑设计意识产生深刻的影响。

由此，论文中针对现代建筑的产品属性探索，提出一种价值实现合理、用户需求满足且注重效益的建筑设计策略。

论文结诒指出消费时代背景下，现代建筑产品属性的架构体系及特点，认为现代建筑产品属性是建筑用户需求满足和个人价值实现的主要方式，同时也引发现代建筑设计意识的调整，并由此成为建筑设计、生产和用户消费实现的主要途径。

双向价值实现以及设计、生产效率提升，使得现代建筑产品属性成为消费时代引领未来建筑设计发展的新趋势。

关键词现代建筑产品产品属性消费效率AbstractThe paper studies the main methods of the modern architecture as the product,which meet user requirements in the age of con s umptio n,an d its in f lue n ee on the modern architectural design con s ciousness.With the continuous development of con s umption society and the improveme n t of the product attributes of the moder n architecture,the relation s hip of the architectural desig n,productio n and con s umpti o n begi n s to change,the moder n architecture begi n s to combine with the mode of productio n of in d ustrial products in all ually architects focus on the production level,while the building users pay more attention to the satisfaction of their own interests.The differenee of their focuses makes the necessity of an important link between the supply and demand in the chain of the building design,production and user consumption.Today,there is a lack of clear and in-depth research on this important link in the architectural area.In this paper,the author hopes to break through the disadvantages of the traditional architecture study,which mainly focuses on the architectural design,production problems,without studying the architectural consumption. Starting from the consumption demand and purpose of modern architecture,the development of modern architecture's productization is sorted out.At the same time,in research methods,the Means-End Chain Theory(MEC)in behavioristic psychology about human activities and cognition is used in the paper.Based on the prin c iple of in d ividual values affecting individual behaviors,this paper will construct a binary three-tier system of"value-behavior",in which the realization of users'personal value is considered as the ultimate goal,and the cognitive style of building users for the interests is considered as a tool to achieve the purpose,through the"purposes-means"chain of the"product attributes needs/ interests personal value",then the reverse deduction is made according to the building users*personal value, requirements/iinterests,this paper puts forward the concept of modern architecture's product attributes.After that,the classification of moder n architecture's product attributes is divided accordi n g to the way of buildi n g users1cog n ition of interests,and on this basis different practical cases are discussed respectively.The emergence of the modern architecture's product attributes has triggered the shift of the architectural design consciousness in this consumption era,which redefines the main body relation in the architectural design and the two-way development of subjective and objective bodies,it will also have a protound impact on the architectural design consciousness.Therefore,based on the exploration of the product attributes of modern architecture,this paper puts forward a buildi n g desig n strategy of realizi n g reason a ble value,satisfying user dema n d and paying attention to benefit. This will have a practical guiding significanee to the development of the modern architectural design.The paper concludes that the structural system and characteristics of modern architectural product attributes in the era of con s umption.The moder n architecture's product attributes as an importa n t link betwee n supply and dema n d sides is a main method to meet the user dema n d and realize the individual value,and it also becomes the main method of architectural desig n,producti o n and user con s umption.Moder n architecture's product attributes have caused the adjustment of the subjective and objective relation and the two-way development in the modern architectural design,and thus become the power to promote a two-way value realization of the architectural design in the consumption age.The modern architecture's product attributes will be a new trend to lead the development of architectural design in the future.Keywordsmodern architecture;product;product attribute;consumption;efficiency43。