探求创新-20110512

针对创新管理的全球性研究A Global Study of Innovation management 2006-2016探求创新The Quest for Innovation本次报告的主题将围绕着探求创新展开，抽丝剥茧，逐层探寻。

美国管理协会希望通过调查走访，为您的企业创新寻找到最好的方法……•本次报告是基于对最佳创新管理企业进行的一系列访谈。

This report is based on a series of interviews with companies that are considered the best-in-class in innovative management.•美国管理协会委托人力资源研究院对创新管理进行深入的全球性研究，以确定创新驱动力，创新文化的构成，以及创新组织十年后可能的样子。

American AMA commissioned the Human Resource Institute to conduct an in-depth global study of innovation management-to determine what drives innovation, the components of an innovative culture, and what innovative organizations might look like ten years from now.•在当今快节奏的商业环境下，创新是成功，甚至是生存的先决条件。

In today's fast-paced business environment, innovation is a prerequisite for success-and perhaps even for survival.•灵感是创新的核心和灵魂而美国管理协会是促进创新思维的催化剂。

我们鼓励您培养创新思维并使得您和您的组织可以用新理念创造出飞跃性的改善。

Inspiration is the heart and soul of innovation, and AMA is a catalyst for facilitating innovative thinking. We encourage you to foster an innovative mindset, and to give yourself and your organization permission to make quantum leap improvements with new idea.•创新的定义The Definition of Innovation•调查数据：创新文化发展的因素Factors for Developing an Innovative Culture-第一因素：以客户为中心TOP 1：Customer Focus-第二因素：团队协作TOP 2: Teamwork and Collaboration-第三因素：正确的资源TOP 3：The Right Resources-第四因素：组织沟通TOP 4: Organizational Communication-第五因素：选择正确理念去研究的能力TOP 5: Ability to Select Right Ideas for Research•为管理企业文化寻求最先进的方法Seeking State-of-the-Art Practices for Managing Corporate Culture创新是一个企业长期发展的必经之路，但并非一件易事。

我们将从以下几个方面开展报告，希望您在阅读结束后有所收获……在报告的开始，我们依旧要重新来定义创新，看看是否与您的理解想契合呢？创新的定义The Definition of Innovation•创新：用来描述组织如何通过发展新知识或者用新方法使用已有的知识来创造价值的专门用语，常用来指新产品或服务的发展。

Innovation: A term used to describe how organizations create value by developing new knowledge or using existing knowledge in new ways, often used to mean the development of new products or services.在调查走访的过程中，我们发现大部分受访者都能较为准确的表达出创新的概念，但却不能很好的把握住企业创新的契机。

那究竟是什么在影响着创新文化的发展呢？调查数据：创新文化发展的因素Factors for Developing an Innovative Culture因素factors 当今today十年后inten years以客户为中心Customer focus11团队协作Teamwork and collaboration22正确的资源The right resources36组织沟通Organizational communication43选择正确理念去研究的能力Ability to select right ideas for research54识别创意人士的能力Ability to identify creative people65创新自由Freedom to innovation77衡量创意成果的能力Ability to measure results of innovation88鼓励任何想法Encouraging both small ideas and big ideas99创新目标Innovation goals1010第一因素：以客户为中心TOP 1：Customer Focus看了我们的调查数据后，不知道您是否有受到启发？为了使您更清晰地感受到，我们为您罗列了其中最为重要的五项因素，并开展了深入调查……•在当今时代，现有客户和潜在客户一直在推动企业的创新。

Current and potential customers have always driven innovation in companies in the modern age.•毫无疑问，由于新商业模式和新技术的出现，组织会发现获得新客户的其它方式并且使现有客户参与到创新过程中。

There’s little doubt that as new business models arise and new technologies emerge, organizations will find other ways of gaining new customers and involving current customers in the innovative process.第二因素：团队协作TOP 2：Teamwork and Collaboration•美国管理协会和人力资源研究院的调查和研究文献均表明团队协作在鼓励和支持企业创新能力方面至关重要。

Both the AMA/ HRI survey and the research literature review show that teams and work groups are critical in terms of corporate ability to encourage and support innovation.•在对美国和加拿大工厂里的269位产品开发经理的调查后发现，新产品开发团队的经理往往认为团队将窃取他们的权力，当他们面临这样的团队时，他们又缺乏沟通。

The survey of 269 product development managers at US and Canadian manufacturers found that NPD team managers often believe that the teams will usurp their power, and there's sometimes a lack of communication when it comes to such teams.第三因素：组织沟通TOP 3: The Right Resources•2006年美国管理协会和人力资源管理研究院的调查显示，“适合的资源”是发展创新文化的重要因素，“缺乏资源”是最常被人们提及的创新障碍。

The 2006 AMA/ HRI Survey showed not only that "appropriate resources“was among the top factors for developing a culture of innovation but also that "insufficient resources" was the most widely cited barrier to innovation•最新研究发现，“研发费用并不是衡量经济或企业成功的主要方法”。

A recent study found that "there is no relationship between R&D spending and the primary measures of economic or corporate success".第四因素：组织沟通TOP 4：Organizational Communication•一个真正的创新文化是以开放地沟通和自由地交流思想为特征的。

A truly creative culture tends to be distinguished by open communication and the free exchange of ideas.•提高沟通的方法包括更具包容性的会议，更好的在线工具用于分享知识，跨职能的任务和更集思广益会议。

Ways to enhance communication include more inclusive meetings, better online tools for sharing knowledge, cross-functional assignments and more brainstorming sessions.第五因素：选择正确理念去研究的能力TOP 5：Ability to Select Right Ideas for Research•经调查发现，新的创新举措中有96%未能实现起码的投资回报目标。