智能快递柜项目盈利风险研究

ABSTRACT
In recent years, with the rapid development of e-commerce, has brought a burst of explosive growth in numbers, especially since 2009, holiday promotions to bring huge trading volume, but also to the logistics Business great pressure. Since 2011, intelligent express cabinet as a solution began to appear in the country, used to relieve the last 100 meters of the pressure of the logistics. Couriers can be delivered to the intelligent express cabinet; the owners can also choose a convenient time to take out. Intelligent express cabinet to improve the efficiency of delivery while also protecting the privacy of the owners. But also found a number of issues affecting long-term development. At present a standard express cabinet production costs at least thirty thousand yuan, the high initial investment limit the size of the courier cabinet growth; Second, most of the
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intelligent express cabinet laying outdoors, bad weather and bad habits lead to high hardware failure rate, maintenance investment in large; In addition, due to the current express cabinet profit model is not clear, the majority of companies hold a wait-and-see attitude, unwilling to invest too much resources to develop related businesses. Based on the above problems, this paper puts forward the solution of the no-screen express cabinet based on the WeChat public platform, and takes it as the research object, research methods by combining theory with practice, comparative analysis of the industry mainstream courier cabinet and Founder No-screen express cabinet，and optimization of two schemes by AHP，highlighting the advantages of No-screen express cabinet in the cost savings and broaden the channels. Finally, the research results are summarized, and it is hoped that the research of this paper will provide some reference value for express delivery enterprises. KEY WORDS: analytic hierarchy process cabinet wechat last hundred meter no-screen express
智能快递柜项目盈利风险研究
学生姓名： 学 学 专 号：
贾东京
院：管理科学与工程学院 业： 项目管理
Hale Waihona Puke Baidu
指导教师： 论文成绩：
内 容 摘 要
近些年，电子商务蓬勃发展带动了快递行业的快速扩张，尤其是 2009 年以来，各 大电商节给电商企业带来巨大交易量的同时， 也带给物流企业巨大的压力。 2011 年智能 快递柜作为缓解物流配送最后 100 米压力的解决方案开始在国内出现， 快递员可以直接 将快件投放至快递柜，业主也可以选择方便的时间取出。快递柜提高投递效率的同时也 保护了业主隐私。但在运营过程中也发现了诸多影响长远发展的问题。 目前一个标准快递柜生产成本至少要三万元， 高昂的前期投资限制了快递柜的规模 化增长；其次快递柜大多铺设在室外，恶劣天气及不良使用习惯导致硬件故障率居高不 下，维修投入较高；此外，快递柜行业盈利模式尚不清晰，多数企业持观望态度，不愿 意投入过多资源发展相关业务。 基于以上问题，本文提出基于微信公众平台的无屏快递柜解决方案，并将其作为研 究对象，采用理论结合实际的研究方式，对比分析行业主流快递柜与方正宽带无屏快递 柜，并通过层次分析法进行两方案的优选，突出体现无屏快递柜在节省成本、拓宽盈利 渠道方面的优点。最后对研究结果进行了总结，希望本文的研究能够对快递柜运营企业 提供一定的参考价值。 关键词：层次分析法 最后一百米 无屏 快递柜 微信