最新市场营销英文ppt
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市场营销学英文课件PPTCh18精品教案课件讲义PPT下载后可编辑
Review Advertising Goals and Budget
Create Messages Pretest Ads
Select Media
Schedule and Run Ads Evaluate Advertising Effectiveness Adjust Advertising As Needed
•Trade shows •specialty promotion
Sales Promotion : Trade Promotion
• Trade allowance/Trade discount • cooperative advertising payments
Publicity
• Press releases • news conferences • activities & events
• Cite major facts or statistics.
• Include the name and phone number of the person who can be contacted to verify the story.
Irwin/McGraw-Hill
© The McGraw-Hill Companies, Inc., 1998
Pretest Ads
• Researching a test’s audience reactions to an ad before launching the campaign • techniques
Create Messages Pretest Ads
Select Media
Schedule and Run Ads Evaluate Advertising Effectiveness Adjust Advertising As Needed
•Trade shows •specialty promotion
Sales Promotion : Trade Promotion
• Trade allowance/Trade discount • cooperative advertising payments
Publicity
• Press releases • news conferences • activities & events
• Cite major facts or statistics.
• Include the name and phone number of the person who can be contacted to verify the story.
Irwin/McGraw-Hill
© The McGraw-Hill Companies, Inc., 1998
Pretest Ads
• Researching a test’s audience reactions to an ad before launching the campaign • techniques
2021年市场营销技巧PPT课件
01 营销沟通
Lemon drops oat cake oat cake sugar plum sweet
02 沟通是什么
Lemon drops oat cake oat cake sugar plum sweet
03 营销失败的原因
Lemon drops oat cake oat cake sugar plum sweet
···
பைடு நூலகம்效营销的技巧
01
世界上每位顶尖的营销人员，谈起 成功的秘诀时，决不会遗漏“笑容”这 一项
03
一个活力四溢 、随时保持爽 朗笑容的人最具有魅力，谁 都会想主动亲近他
02
微笑可使脸部表情缓和，并且将这 份效应传达给对方，松弛对方的警 戒心
04
把我们亲切的眼神带给对方， 冷漠就此消失用我们的耳朵 来倾听，争辩就没有了
电话、文信推销等
中小公司会采用：根据一 个时期、一个市场区域的 经营目标的不同，分别采
取不同方式
沟通是什么
以一种沟通方式为主，灵
01
活运用其它方式
严格避免不必要的铺张。
03
应有计划、有审批
但不论采取何种沟通方式，
或者采用以某种方式之长
02
均应掌握有效沟通原则
04
去弥补另一种方式之不足
沟通是什么
虽是一种古老的方式，但灵活、 有助于建立长期信任与联系、能 及时获得信息反映
marketing市场营销PPT
marketing
product
price
Leabharlann Baidu
place
promotion
Product goods or services that are sold. price the cost to the buyer of goods or services.
place where goods or services are available.
So how to make a successful marketing ?
• Good creative campaign • Good marketing communication • Customer orientation
What are the methods of promotion?
What is the marketing?
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.
• Coupons(赠券) • Rebates(价格折扣)
市场营销(英文版)
Sales promotion
Use temporary sales and promotions to boost sales and attract customers. This can include discounts, bundle offers, or limited-time offers.
Product positioning
Determine how your product compares to competitors and position it accordingly. Use descriptors and branding to differentiate your product from the competition.
Price sensitivity analysis
Conduct research to understand how price-sensitive your target customers are. Use this information to set prices that are optimal for demand and profitability.
Sales Growth
Proper marketing strategies lead to increased sales and revenue.
2024年度国际市场营销双语教学教案ppt课件
绿色营销
环保理念在国际市场营销中的推广和实践。
2024/3/23
社交媒体营销
社交媒体在国际市场营ቤተ መጻሕፍቲ ባይዱ中的地位和作用。
跨文化营销
如何应对不同文化背景下的市场营销挑战。
36
感谢您的观看
THANKS
2024/3/23
37
定义
国际市场营销是指企业在跨国经营活动中，通过 市场调研、产品开发、定价、促销和分销等策略 ，满足不同国家和地区消费者需求，实现企业盈 利目标的过程。
复杂性
面临政治、经济、社会、技术等多方面的复杂因 素。
2024/3/23
跨国性
涉及不同国家和地区的市场环境、消费者需求和 文化背景。
风险性
存在汇率波动、政治风险、文化差异等带来的风 险。
2024/3/23
30
公共关系活动策划和执行
2024/3/23
活动策划
确定公共关系活动的目标、主题、形式和内容，以及参与人员和 预算。
活动执行
按照策划方案，组织活动的具体实施，包括场地布置、活动流程安 排、媒体邀请等。
活动评估
对公共关系活动的效果进行评估，包括媒体报道数量和质量、社交 媒体关注度、参与人员反馈等。
拓展国际市场合作 通过跨文化交流，积极寻求与国 际合作伙伴的合作机会，拓展企 业的国际市场份额和影响力。
2024/3/23
环保理念在国际市场营销中的推广和实践。
2024/3/23
社交媒体营销
社交媒体在国际市场营ቤተ መጻሕፍቲ ባይዱ中的地位和作用。
跨文化营销
如何应对不同文化背景下的市场营销挑战。
36
感谢您的观看
THANKS
2024/3/23
37
定义
国际市场营销是指企业在跨国经营活动中，通过 市场调研、产品开发、定价、促销和分销等策略 ，满足不同国家和地区消费者需求，实现企业盈 利目标的过程。
复杂性
面临政治、经济、社会、技术等多方面的复杂因 素。
2024/3/23
跨国性
涉及不同国家和地区的市场环境、消费者需求和 文化背景。
风险性
存在汇率波动、政治风险、文化差异等带来的风 险。
2024/3/23
30
公共关系活动策划和执行
2024/3/23
活动策划
确定公共关系活动的目标、主题、形式和内容，以及参与人员和 预算。
活动执行
按照策划方案，组织活动的具体实施，包括场地布置、活动流程安 排、媒体邀请等。
活动评估
对公共关系活动的效果进行评估，包括媒体报道数量和质量、社交 媒体关注度、参与人员反馈等。
拓展国际市场合作 通过跨文化交流，积极寻求与国 际合作伙伴的合作机会，拓展企 业的国际市场份额和影响力。
2024/3/23
市场营销学英文版最新版教学课件第8章
Test Marketing (3 of 3)
• Alternatives to standard test markets
– Controlled test markets – Simulated test markets
• Reasons for using alternative test markets
Figure 8.1 - Major Stages in New Product Development
Idea Generation (1 of 2)
• Systematic search for new product ideas
• Internal idea sources:
– Internal social networks – Intrapreneurial programs
– Asking customers to respond by answering questions about their reactions to the concepts
Marketing Strategy Development
• Initial marketing strategy for a new product
– Customer-centered new product development – Team-based new product development – Systematic new product development
【市场营销英文版】13Product Strategy
All packaged products require labels. Labels perform several important functions:
• Identify the product and/or brand • Describe the product • Promote the product
Testing packaging elements before making the product available for sale has become a normal and necessary activity for businesses.
Product Strategy
Labeling:
Product Strategy
Core benefit: product’s fundamental service or benefit offered. Basic product: product derived from the core benefit. Expected product: product with all of its attributes and conditi来自百度文库ns expected by customers. Augmented product: product with all of its attributes and conditions that exceed customer expectations. Potential product: product during and after all of the augmentations and transformations that might occur in the future.
• Identify the product and/or brand • Describe the product • Promote the product
Testing packaging elements before making the product available for sale has become a normal and necessary activity for businesses.
Product Strategy
Labeling:
Product Strategy
Core benefit: product’s fundamental service or benefit offered. Basic product: product derived from the core benefit. Expected product: product with all of its attributes and conditi来自百度文库ns expected by customers. Augmented product: product with all of its attributes and conditions that exceed customer expectations. Potential product: product during and after all of the augmentations and transformations that might occur in the future.
市场营销第十四章(英文)
their functions.
14-3
84 MILLION CONSUMERS WERE SHOPPING ONLINE ON CYBER MONDAY. WERE YOU ONE OF THEM?
14-4
LO1
THE VALUE OF RETAILING
Retailing
Consumer Utilities Offered by Retailing
14-33
VIDEO CASE 14
MALL OF AMERICA
3. (a) What criteria should Mall of America use in adding new facilities to its complex? (b) Evaluate (i) retail stores, (ii) entertainment offerings, and (iii) hotels on these criteria?
Identify retailers in terms of the LO1 utilities they provide.
Explain the alternative ways to LO2 classify retail outlets.
Describe the many methods of LO3 nonstore retailing.
14-3
84 MILLION CONSUMERS WERE SHOPPING ONLINE ON CYBER MONDAY. WERE YOU ONE OF THEM?
14-4
LO1
THE VALUE OF RETAILING
Retailing
Consumer Utilities Offered by Retailing
14-33
VIDEO CASE 14
MALL OF AMERICA
3. (a) What criteria should Mall of America use in adding new facilities to its complex? (b) Evaluate (i) retail stores, (ii) entertainment offerings, and (iii) hotels on these criteria?
Identify retailers in terms of the LO1 utilities they provide.
Explain the alternative ways to LO2 classify retail outlets.
Describe the many methods of LO3 nonstore retailing.
市场营销学-第十五章-消费品市场营销ppt课件
及大众化对这个类别的影响。 2.快速消费品行业主要分为四个子行业：
个人护理品行业 家庭护理品行业 品牌包装食品饮料行业 烟酒业
快速消费品的产品与行业特点
1.产品面向广大消费者，市场广阔，潜力巨大。 2.单品价值低。单品价值低是快速消费品的首要特征。 3.消费周期短。 4.便利性。 5.随机性。 6.市场生动化 。 7.可替代性。 8.产品更新换代很快，市场瞬息万变，渠道成员必须
牌而开展的营销传播活动。 品牌形象理论。 2.主要有四种有代表性的品牌传播理论： USP 理论 品牌形象理论 定位理论 整合营销传播理论
消费者促销手段 1.包括样品 2.折扣券 3.现金返还 4.实物奖品 5.销售点陈列 6.竞赛、抽奖和事件赞助等各种工具。
促销组合战略 1. “推”式战略（push strategy）将产品通
本章小结 7. 广告促销和渠道管理在快速消费品营
销管理中占重要地位。
8. 消费者促销（consumer promotions） 包括样品、折扣券、现金返还、实物 奖品和销售点陈列到竞赛、抽奖和事 件赞助等各种工具。
本章小结 9. 市场营销者可以选择两种基本的促销
组合战略——“推”式促销和“拉” 式促销。
16.客户教育。指的是向顾客解释产品的使用范围、 目的、用途和收益，教给顾客使用方法等。
我国快速消费品的行业特征 1.市场需求总量不断增加，消费需求更
个人护理品行业 家庭护理品行业 品牌包装食品饮料行业 烟酒业
快速消费品的产品与行业特点
1.产品面向广大消费者，市场广阔，潜力巨大。 2.单品价值低。单品价值低是快速消费品的首要特征。 3.消费周期短。 4.便利性。 5.随机性。 6.市场生动化 。 7.可替代性。 8.产品更新换代很快，市场瞬息万变，渠道成员必须
牌而开展的营销传播活动。 品牌形象理论。 2.主要有四种有代表性的品牌传播理论： USP 理论 品牌形象理论 定位理论 整合营销传播理论
消费者促销手段 1.包括样品 2.折扣券 3.现金返还 4.实物奖品 5.销售点陈列 6.竞赛、抽奖和事件赞助等各种工具。
促销组合战略 1. “推”式战略（push strategy）将产品通
本章小结 7. 广告促销和渠道管理在快速消费品营
销管理中占重要地位。
8. 消费者促销（consumer promotions） 包括样品、折扣券、现金返还、实物 奖品和销售点陈列到竞赛、抽奖和事 件赞助等各种工具。
本章小结 9. 市场营销者可以选择两种基本的促销
组合战略——“推”式促销和“拉” 式促销。
16.客户教育。指的是向顾客解释产品的使用范围、 目的、用途和收益，教给顾客使用方法等。
我国快速消费品的行业特征 1.市场需求总量不断增加，消费需求更
营销知识ppt课件
娃哈哈啤儿茶爽，酷酷的外表，爽爽的口感，不是绿茶，也不是啤酒，却让饮
料也能时尚起来，让时尚走向大街小巷。
娃哈哈啤儿茶爽，萃取了天然的新鲜绿茶和芬香乌龙茶，融合了优质的香浓麦
芽，采用混比充气、二位一体灌装技术，以其颠覆性的炫酷外表，新鲜爽滑的酷爽口
感，给2009年的饮料市场注入了一股创新的气息。
Marketing——营销？！
1
Outline
2
营销知识ABC
• 什么是营销
WHAT
• 关于市场
WHERE
WHO • 向谁营销？
• 核心概念&营销哲学
HOW
3
营销知识ABC——What？
营销
是关于构思、产品和服务的设计、定价、促销和分销的规
划和实施过程，目的是创造能实现个人和组织目标的交换。由产品、
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Case study
啤儿茶爽：谁说饮料与时尚遥不可及？
2008，一款新上市的酷爽饮料，掀起了一场“草根”时尚！
娃哈哈啤儿茶爽，酷酷的外表，爽爽的口感，不是绿茶，也不是啤酒，却让饮
料也能时尚起来，让时尚走向大街小巷。
娃哈哈啤儿茶爽，萃取了天然的新鲜绿茶和芬香乌龙茶，融合了优质的香浓麦
芽，采用混比充气、二位一体灌装技术，以其颠覆性的炫酷外表，新鲜爽滑的酷爽口
市场营销PPTppt课件
Societal Marketing Concept
• Marketing concept happy the customers by
fulfilling their needs and wants but without taking society well being into consideration. Societal marketing concept tells the organization to offer the products which satisfy or surprise the customers and also think for society well being.
• Factors like pollution, population and health
issues are the main societal issues which normally ignored in marketing concept. If we take the example of fast food restaurant offering burgers according to customer taste but what if it contains heavy amount of calories which raise serious health issues. Fast food restaurant offering tasty burgers with low fats is thinking about customers needs andwant and well being of society.
市场营销讲稿(英文版)(ppt 36页)
The function of marketing is to identify changing needs so that innovative products can be developed to meet them better than competitors.
Marketing is…
constrain and provide opportunities for marketing. Developing the frameworks that formulates marketing
strategies. Researching market potentials. Designing marketing mix to entry and penetrate markets. …
Services(Promotion) (communicating with
Customers)
Figure 1-1 Marketing Concept
The marketing concept
(Achieve goals by meeting customers' needs)
Custermer orientation
Number ability willing
present market / potential market
Marketing is…
constrain and provide opportunities for marketing. Developing the frameworks that formulates marketing
strategies. Researching market potentials. Designing marketing mix to entry and penetrate markets. …
Services(Promotion) (communicating with
Customers)
Figure 1-1 Marketing Concept
The marketing concept
(Achieve goals by meeting customers' needs)
Custermer orientation
Number ability willing
present market / potential market
《国际市场营销学》ppt课件
编制国际市场营销预算
根据营销策略和目标，合理分配营销资源， 编制详细的营销预算。
国际市场营销组织
国际市场营销部门的设置
根据企业规模和业务需求，设立专门的国际市场营销部门或团队。
国际市场营销人员的职责
明确国际市场营销人员的职责和工作内容，包括市场调研、营销策 略制定、销售促进等。
国际市场营销部门的协作
促销效果评估
对促销活动的效果进行评估和分析，总结经验教 训，为未来的促销活动提供参考。
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国际市场营销管理
国际市场营销计划
确定国际市场营销目标
包括销售目标、市场份额目标、品牌知名度 目标等。
分析国际市场营销环境
包括政治、经济、社会、技术等方面的影响 因素。
制定国际市场营销策略
包括产品策略、价格策略、渠道策略、促销 策略等。
提升品牌知名度
应对贸易保护主义
在国际市场上开展营销活动，可以提升企业 的品牌知名度和美誉度。
随着全球贸易保护主义的抬头，企业需要积 极开展国际市场营销，以应对贸易壁垒和关 税等不利影响。
国际市场营销的发展历程
初级阶段
20世纪50年代以前，国际市场营销主要以产品的出口为主，企业较少考虑目标市场的需求和竞争状况。
发展阶段
20世纪50年代至80年代，随着跨国公司的兴起和全球经济一体化的推进，国际市场营销逐渐受到重视，企业开始关注目 标市场的需求和竞争状况，并制定相应的营销策略。
菲利普科特勒-市场营销英文版课件 Managing Services
©2000 Prentice Hall
Complaint Resolution
Hiring Criteria & Training for Employees Develop Guidelines for Fairness Remove Complaint Barriers Analyze Types & Sources of Complaints
Perishability Match supply and demand
©2000 Prentice Hall
Leabharlann Baidu Service Differentiation
Offer
Delivery
Image
©2000 Prentice Hall
Determinants of Service Quality
Reliability Responsiveness Assurance Empathy Tangibles
©2000 Prentice Hall
Service Excellence
Strategic Concept Top-Management Commitment High Standards Monitoring Systems Satisfying Customer Complaints Satisfying Both Employees & Customers Managing Productivity
《市场营销STP战略》PPT课件
1.企业能力 2.产品同质性 3.产品生命周 期 4.市场差异程 度 5.竞争者战略
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目标市场的选择模式
M1 M2 M3 P1
P2
P3
M1 M2 M3 P1 P2 P3
M1 M2 M3 P1 P2 P3
产品-市场集中化
选择性专业化
市场专业化
M=市场 P=产品
M1 M2 M3 P1 P2 P3
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❖ 差异化营销：企业在市场细分的基础上，根据自身的 资源及实力选择若干个细分市场作为目标市场，并为此制 定不同的市场营销计划。
❖ 优点：可以有针对性地满足不同顾客群体的需求，提高产 品的竞争能力；能够树立起良好的市场形象，吸引更多的 购买者。
❖ 缺点：市场营销费用大幅度增加。
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案例分析题： 贝因美婴儿奶粉：STP策略营销巧占市场
在中国，婴幼儿食品产业一直是潜力无穷的朝阳产业。国内外厂商着力开发 奶粉等哺乳期食品，使这片市场空前繁荣。
一、市场细分
（1）在高端婴儿奶粉市场，以惠氏、美赞臣为首的外资品牌，凭借专业药厂制 造优势，主要采用医务推广为主（核心为“游说医生”+“医务讲座”+“一对一 数据库营销”），专业杂志及电视媒体为辅的营销模式，以大城市为中心辐射 周边地区，销量连年攀升。
STP营销与市场营销组合策略讲义(ppt 82页)
Marketing
市场营销系列课程模块
STP营销与营销技巧
STP营销
（一）市场细分 （二）目标市场选择及其策略 （三）市场定位
市场营销组合策略( 4P's) ——企业综合营销方案 （一）产品策略 （二）价格策略 （三）渠道策略 （四）促销组合策略
管理营销工作
STP营销
现代战略营销的核心可称 STP营销： Segmenting，Targeting，Positioning。
推销自己： 98%的人际+2%的商品。
先推销你自己吧！
Seek first to understand, then to be understood 。
平庸的业务员推销产品，杰出的业务 员销售解决问题，满足需求之道。
你有两只耳朵，却只有一个嘴巴。
沟通比推销有效。
推销员的职责： 搜集信息 沟通关系 销售商品 提供服务 建立形象
充沛了解自己和他人的智慧心态是你真正的老板生命中的贫穷和凄惨生理心思疾病让你伟大的自我设限恐惧一切痛恨你帮自己的方法冤家少朋友多的环境有各种烦恼成为负面的牺牲品对人类没贡献的颓丧生活屈服他人意志之下使你痛苦的不是他人而是你的消极心态积极思想虽不能保证心想事成但消极思想必败无疑积极思想者是个时机找到处置事情的积极要素
六、 EQ：EQ AQ 1、认识EQ； 2、EQ效应； 3、认识AQ
七、推销中的语言
市场营销系列课程模块
STP营销与营销技巧
STP营销
（一）市场细分 （二）目标市场选择及其策略 （三）市场定位
市场营销组合策略( 4P's) ——企业综合营销方案 （一）产品策略 （二）价格策略 （三）渠道策略 （四）促销组合策略
管理营销工作
STP营销
现代战略营销的核心可称 STP营销： Segmenting，Targeting，Positioning。
推销自己： 98%的人际+2%的商品。
先推销你自己吧！
Seek first to understand, then to be understood 。
平庸的业务员推销产品，杰出的业务 员销售解决问题，满足需求之道。
你有两只耳朵，却只有一个嘴巴。
沟通比推销有效。
推销员的职责： 搜集信息 沟通关系 销售商品 提供服务 建立形象
充沛了解自己和他人的智慧心态是你真正的老板生命中的贫穷和凄惨生理心思疾病让你伟大的自我设限恐惧一切痛恨你帮自己的方法冤家少朋友多的环境有各种烦恼成为负面的牺牲品对人类没贡献的颓丧生活屈服他人意志之下使你痛苦的不是他人而是你的消极心态积极思想虽不能保证心想事成但消极思想必败无疑积极思想者是个时机找到处置事情的积极要素
六、 EQ：EQ AQ 1、认识EQ； 2、EQ效应； 3、认识AQ
七、推销中的语言
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Zhuhai Luda Orthopaedic Hospital
Fang Hua Cosmetic surgery
Hui Ai Hospital plastic surgery center
Korean Plastic surgery counseling centers in Zhuhai
31-40 years 20% 41-50 years, 5% 1.3% over 50 years.Consumption surgery Item structure: 8% of major surgery,92% of minor surgery .
On the whole, the main target consumer group of 20-34 year-old female, the span of age is 14 years.Secondary target consumer group is 35-44 years old, The span of age is 9 years old.
Disadvantage
Start disadvantage: Our center formally put into operation in the market for a short time. In the aspect of brand awareness is far lower than the competitors over the years accumulated marketing public relations. “YiHan” Management Limited Company is lack of mature operation experience of plastic surgery market, operating mostly stay in the market in early stage.
Zhuhai YANGGUANG Hospital plastic surgery center
Consumer
The age composition:According to a sample survey of business data,consumers in the Cosmetic surgery medicine,women accounted for more than 96%.23 years old 45% 24-30 years old 28.7%
Hardware disadvantage：In the ward conditions, equipment, office facilities have a certain gap with competitors.
Personnel disadvantage: After the management and staff reorganization, we face the running in period, it will cause certain influence to work efficiency. The doctor less, the overall quality of service personnel should be improved, equipment is backward and incomplete. Social resources shortage and lack of talents.
2、SWOT Analyse
Advantage
Geographical advantage：Zijing Road No. 226,
Xiangzhou District, Zhuhai city, the geographical position is superior; the traffic is convenient.No.4, No.5Biblioteka Baidu No.10A, No.10, No.11, No.13, No.16, No.32, No.55 bus pass.
Generalized disadvantage: Limited to the relevant system, our center is limited to form of the advertising promotion.
Internal disadvantage: Our center in the medical service, medical process, and employee discipline has a certain gap with competitors.
MEHAN Medical Beauty
Zhuhai PINGAN Plastic Surgery Center
ZhuhaiMacao medical cosmetic plastic surgery clinic
Zhuhai Kowloon Cosmetic surgery Hospital
市场营销英文ppt
1.Marketing environment analysis.
PoliticEconomy
Society Technical
Industry Product
Competition
Local major competitors：
LAIYIN (Zhuhai) cosmetic surgery hospital
Price advantage：Our center with the project fees compared
to the competitors cost around 20%
Financial advantage：he strong expectation of long-
term development of enterprises，for the timely payment request is not high, a slow steady brand construction use， and the opportunity from the public point of brand reputation, to avoid the risk of industry experience of social public opinion caused by.
Fang Hua Cosmetic surgery
Hui Ai Hospital plastic surgery center
Korean Plastic surgery counseling centers in Zhuhai
31-40 years 20% 41-50 years, 5% 1.3% over 50 years.Consumption surgery Item structure: 8% of major surgery,92% of minor surgery .
On the whole, the main target consumer group of 20-34 year-old female, the span of age is 14 years.Secondary target consumer group is 35-44 years old, The span of age is 9 years old.
Disadvantage
Start disadvantage: Our center formally put into operation in the market for a short time. In the aspect of brand awareness is far lower than the competitors over the years accumulated marketing public relations. “YiHan” Management Limited Company is lack of mature operation experience of plastic surgery market, operating mostly stay in the market in early stage.
Zhuhai YANGGUANG Hospital plastic surgery center
Consumer
The age composition:According to a sample survey of business data,consumers in the Cosmetic surgery medicine,women accounted for more than 96%.23 years old 45% 24-30 years old 28.7%
Hardware disadvantage：In the ward conditions, equipment, office facilities have a certain gap with competitors.
Personnel disadvantage: After the management and staff reorganization, we face the running in period, it will cause certain influence to work efficiency. The doctor less, the overall quality of service personnel should be improved, equipment is backward and incomplete. Social resources shortage and lack of talents.
2、SWOT Analyse
Advantage
Geographical advantage：Zijing Road No. 226,
Xiangzhou District, Zhuhai city, the geographical position is superior; the traffic is convenient.No.4, No.5Biblioteka Baidu No.10A, No.10, No.11, No.13, No.16, No.32, No.55 bus pass.
Generalized disadvantage: Limited to the relevant system, our center is limited to form of the advertising promotion.
Internal disadvantage: Our center in the medical service, medical process, and employee discipline has a certain gap with competitors.
MEHAN Medical Beauty
Zhuhai PINGAN Plastic Surgery Center
ZhuhaiMacao medical cosmetic plastic surgery clinic
Zhuhai Kowloon Cosmetic surgery Hospital
市场营销英文ppt
1.Marketing environment analysis.
PoliticEconomy
Society Technical
Industry Product
Competition
Local major competitors：
LAIYIN (Zhuhai) cosmetic surgery hospital
Price advantage：Our center with the project fees compared
to the competitors cost around 20%
Financial advantage：he strong expectation of long-
term development of enterprises，for the timely payment request is not high, a slow steady brand construction use， and the opportunity from the public point of brand reputation, to avoid the risk of industry experience of social public opinion caused by.