牛津译林版高中英语必修四模块四unit1Project1
译林牛津版高中英语必修四Unit1Project (共23张PPT)
What public welfare problem can the picture tell us about?
sick dead pigs in Liuyang River
Group Work: Design an ad campaign about food safety
4. What is the ad campaign aimed to do? To discourage young people from smoking.
5. What is the slogan for this campaign? Smoking kills!
1. Read the two articles again for detailed information.
Before we design our ad campaign, let’s enjoy some ads about food safety!
Let’s present our design!
Homework
Finish your design of the ad campaign on food safety
Q2: What media can we use in an ad campaign?
We can use different kinds of media, including newspapers, magazines, televisions, billboards, mailing, etc.
Para 1 Para 2
Para 3 Para 4
A.what the ad campaign says B.how to reach theபைடு நூலகம்target audience
牛津译林模块四 unit1Project
Supporting details
● Putting large posters around the school with the logo and (9) ___s_l_o_g_a_n. ● Providing students with more information about smoking on the website. ● Publishing an article in the school (10) __m__a_g_a_z_inteo tell students about the dangers of smoking. ● Organizing an essay competition.
Nowadays, people all over the world use ads to promote public welfare. Have you ever thought of starting an ad campaign about social concerns? How do you build an ad campaign?
Project
Developing an ad campaign
To learn about some basic information about an ad campaign To apply what they have learnt to develop an ad campaign
5. What is the slogan for this campaign? Smoking kills!
Fill in each blank with no more than one word according to the texts.
牛津译林版高中英语必修四M4Unit1Project
3）decide definitely to do sth 决心/决定做某事 determine on sth determine to do sth
be determined to do sth that......
eg. I am determined to succeed. We were determined that this should never be
allowed to happen again.
appeal vi
appeal (to sb)for sth appeal to sb to do sth 恳求/恳请某人某事/做某事, 向……呼吁某事/做某事 eg. The police are appealing to the public for information
Reading comprehension
1. What do you know about an ad campaign? 2. What must you keep in mind when you start a
successful ad campaign? 3. Why do you need to research your audience? 4. What is important when you are planning an ad
about the crime. 警方呼吁公众提供有关这宗罪案的信息。 She appealed to the kidnappers to release her son.
译林英语必修四Unit1project 课件 (共21张PPT)
the dangers of smoking.
Org8anize an essay competition.
Click to return
Task 3 Slogan and logo for an ad campaign
Slogans:
short, attractive,
impressive, easy to
M4 unit1 project
•
•
How dou you build an ad campaign
01. What is this ad about?
02.What can we learn from it?
Conclusion： It is important that we should_k__n_o_w__th_e__d_a_n_g_e_r_s_o_f_s_m__o_k_in_g___ __a_n_d__tr_y__n_o_t_t_o_s_m__o_k_e_. ___________________________________
C ompetition
4
points
TASK时1尚风范
Matching
8
points
典贵气质
TASK2
Filling
6
points
发型T搭A配SK3
10
points
饰品配饰
TASK4
Completing Presenting
Task 1 Match the main idea with each paragraph
It’s your show time!
• 1. Polish the ad campaign you have designed. • 2. Write a composition concerning your ad campaign.
译林英语必修四Unit1project课件 (共18张PPT)
II. Communication
Skim over the passage and find the answers for the questions.
1. What need you keep in mind when you start a successful campaign?
2. What should you do in your campaign?
IV. Consolidation
IV. Consolidation
2. Suppose Mike is a student in your class, and you ask him to help you with your campaign. You should tell him about （1）what welfare problem does your ad campaign deal with? （2）what do you want to say in your campaign? （3）why do you make your campaign like that?
V. Creation
Homework
1. Read the sample ad campaign on P, 19, and 2. Complete your own ad campaign after class.
(2) It is very important to know your audience so you can create the right message for the right people.
I. Cognition
Can you understand the following sentences?
译林版高中英语选必四Unit1 Project 教案
《英语》（选择性必修·第四册）Unit 1 Honesty and responsibilityProjectI. Learning objectivesBy the end of the lesson, students will be able to:1. know the tip of making a scrapbook;2. search for relevant information from different resources efficiently;3. understand honesty and responsibility through exploration;4. make a fantastic scrapbook through cooperation.5. evaluate and comment on each group's work.II. Key competence focusDevelop the ability to search for important information.III. Predicted area of difficultyCooperate with group members and make the scrapbook about honesty and responsibility together.IV. Teaching proceduresStep1 Lead-in1. T guides the Ss to define the two nouns, honesty and responsibility.T: When it comes to honesty and responsibility, can you define the two?Honesty: the quality of being honest; always telling the truth; always keeping promise; admit mistakes; never cheating or stealing, not hiding the truth about sth... Responsibility: duty; a duty to deal with or take care of sb./sth.; be able to take the blame when sth. goes wrong;2. T guides the Ss to think about some proverbs or sayings related to honesty and responsibility.T: what Chinese proverbs or quotes do you know?一言既出驷马难追. A word spoken is hard to follow.人生自古谁无死，留取丹心照汗青。
英语：Unit1《Advertising》project课件(1)(译林牛津版必修4)
Once the general strategy is decided, the planning advertising company begins 10. p______ the campaign. The company collects as information much 11. i__________ as possible about the product and the customers who might buy 12. b_____ it. The person at the advertising company in charge of the 13. p_____ then holds a meeting. project
高
一
英
语
Module 4 Unit 1 Project: developing an ad campaign
How do you build an ad campaign
授课教师：刘淑英
Try to find out the main idea of each paragraph
Find the main idea of each paragraph
Present will be a person to think up an idea for an advertisement, and a person to buy 14. space in newspapers or time on s_____ TV. There will be a writer to write the text and designer to 15. design the ad, using d______ pictures or photographs and the text.
译林英语必修四Unit1Project 课件(共33张PPT)
*Preparing
(1)Discussion: who/what/how (2) Team work:
Member’s name task Research Design a logo Develop a slogan Forms of media Campaign proposal Presentation
reason(s) _ta_r_g_e_t____ audience
die/damage/smoker in Asia
high-school teenagers
aim
_d_is_c_o_u_r_a_g_e_ young people from
smoking
_m_e_d_i_a__(how) posters, website, school
公共福利
An ad campaign ?
Task 1: Read and answer
Q1: What is an ad campaign?
An ad campaign is a planned prog系r列a广m告m活动e of advertisements using various kinds of media to
Task 3: Read subtitle 2
-----What do you want your ad campaign to say ? • In my eyes, the content of our campaign should
be the topic that the target audience_c_a_r_e a_b__o_u_t and be _c_o_n_c_e_r_n_e_d_w__it_h_. It is _o_f _im__p_o_r_ta_n__ce__ to always try to __a_p_p_e_al_t_o_ the audience in order to get them tor_e_a_c_t in a certain way. • Furthermore, the content should__p_e_r_s_o_n_a_lly affect their lives .
高中英语牛津译林版必修四 unit1 Project 课件(共28张PPT)
Developing an ad campaign
Step one: Lead in
Two main types of advertisements ?
commercial ads
Public service advertisements (PSAs)
promote a product or service
How do you build for understanding
How do you build an ad campaign?
Ⅰ Questions
How do you start a successful ad campaign?
Step Two *gatherin_f_o_r_m__a_ti_o_nfrom your research;
*It is important to always try toap_p_e_a_l_ to the way
the audience willr_e_a_c_t_.
Step Three
*use different me_d_i_a_ to get your messageac_r_o_s_s_ *decide what a_p_p__ro_a_c_h_ you want to use tore_a_c_h__ your
Have you ever thought of starting an ad campaign about social concerns?
What is an ad campaign ?
An ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience.
译林英语必修四Unit1Project (共19张PPT)
Read and understand
1. Why is anti-smoking chosen as the subject of the ad campaign?
Every year millions of people around the world die due to smoking, which causes great damage to the welfare of the people. There are huge numbers of smokers in Asia.
Language Focuses
Useful words and expressions
reach
appeal to
react have sth. in mind
figure out
care about
employ
be concerned with
determine
personally
in advance
get …across
put together
Useful words and expressions
due to poisonous chemicals lung cancer discourage …from … convince urge
give up inform … about… shock …into … related to
1. Finish Ex. B1 and B2 on Page 91. 2. Write a short passage using the
phrases listed.
Thank you！
We will educate them about the bad effects of smoking and how smoking affects those people surrounding them. We will show how smoking is not cool or attractive, etc.
牛津译林版高中英语必修四Module 4 Unit 1 01
高中英语学习材料madeofjingetiejiModule 4 Unit 1 0101.The old man put a(n) _____ for his lost grandson in the local newspaper.A. lookedB. checkedC. caredD. advertisement.02. I must ____ for a new secretary. A. approve B. advise C. assure D. advertise03. I t was not long before the young man was _____ of what was happening.A. heardB. capableC. fondD. aware04. Public _____ of the problem will make the government take it seriously.A. awarenessB. solutionC. existenceD. evidence05. ---Jack, what do you think of the event which not only promoted ____ of world hunger, butalso raised a lot of money to help those poor children?---That’s great! A. awareness B. contribution C. direction D. loneliness06. A cat is ____ a tiger in many ways.A. similar asB. the similar asC. similar withD. similar to07. Our bodies are strengthened by taking exercise. ____ our minds are developed by learning.A. ProbablyB. LikelyC. SimilarlyD. Generally08. We’re asked to make up ______ dialogue according to the example given above.A. a sameB. a similarC. the sameD. alike09. In my opinion, life in the twenty-first century is much easier than _____.A. that used to beB. it is used toC. it was used toD. it used to be10. New technology ____ to make sure that the cars, taxis, buses and trains we use _____ the air.A. is used; not to polluteB. has used; is not pollutedC. is being used; do not polluteD. has been used; to pollute11. Ice used to ____ used to _____ the air in a room.A. be; coolB. be; coolingC. being; coolD. being; cooling12. Their products enjoy 30 percent _____ of the market in this country because both in qualityand their service are fine.A. featuresB. shareC. discountD. sales13. ---you think Bill is coming to attend the conference? ---Sure, I have ____ him to.A. supposedB. advisedC. persuadedD. suggested14. He was a heavy smoker. I _____ him to give up smoking but he just wouldn’t listen to me.A. suggestedB. tried to persuadeC. persuadedD. managed15. The company ____ the rock group’s new record by playing it often on the radio.A. promisedB. promotedC. progressedD. proceeded16. The government is trying to do something to ____ better understanding between the twocountries A. raise B. promote C. heighten D. increase17. I went to buy a newspaper and when I came back I lost my _____ in the queue.A. chanceB. placeC. wayD. time18. He _____ that he could finish the job without any help.A. claimedB. requiredC. demandedD. announced19. A wallet has been found and can be ____ at the manager’s office.A. claimedB. proclaimedC. reclaimedD. acclaimed20. On April 25th , 2007. thousands of Russians went to say farewell to Boris Yeltsin, the country’sfirst popularly ____ leader. A. electing B. elected C. to elect D. elect21. Taiwan-born film maker Ang Lee won the best director Oscar at the 28th Academy Awards,___ the highest honor in American movie fields.A. to considerB. consideringC. considerD. considered22. That your friend didn’t offer you a gift on your birthday ____ that he will break away with you.A. don’t meanB. doesn’t meanC. didn’t meanD. hadn’t meant23. ---I’m sorry, but I didn’t mean ____ out your secret.---But you know letting out one’s secret means ____ one’s feelings.A. to let; to hurtB. letting; hurtingC. to let; hurtingD. letting; to hurt24. In some parts of London, missing a bus means ____ for another hour.A. wailingB. to waitC. waitD. to be waiting25. ---Why haven’t you bought any butter? ---I ____ to, but I forgot bout it.A. likedB. wishedC. meantD. expected26. Every possible means ____ to prevent the air pollution, but the sky is still not clear.A. is usedB. are usedC. has been usedD. have been used27. It’s nothing unusual to experience failure, and _____ ought we to be so discouraged.A. in no timeB. by all meansC. by no meansD. in any condition28. The ____ you sign your name can tell experts a lot about you.A. choiceB. wayC. methodD. means29. Some students volunteered to make a speech in the English class, and our teacher asked us toMake some ____ on their performance.A. commentsB. opinionsC. questionsD. choices30. I think he’ll surely give ____ your composition if you ask him to.A. comment onB. comments aboutC. comments onD. comment up onModule 4 Unit 1 021. In some western countries, demands for graduates from MBA courses have ____.A. fallen downB. turned downC. fallen overD. turned over2. How did it _____ that the two men arrived to address the same meeting at the same time?A. fall outB. take placeC. get aroundD. come through3. The family then _____ extreme difficulties, but at last they ____ some of them.A. fell into; get onB. fell in; got overC. fell behind; got ridD. fell into; got over4. Wise teachers know it’s impossible for all the students to learn all the subjects well because____ of them are not fit for them.A. everyoneB. allC. noneD. not all5. We haven’t enough books for ____; some of you will have to share.A. somebodyB. anybodyC. everybodyD. nobody6. ---____ doesn’t always happen as we expect.---Really! So we mustn’t take the impossible things as our arms in case that we might be disappointed in future.A. AnythingB. EverythingC. NothingD. Something7. ---An athlete cannot ____ play his best in competitions.---Yes, it depends upon his mental and physical state.A. everB. sometimesC. alwaysD. never8. It is the people who ____ history. A. create B. invent C. discover D. find9. Gilbert ____ electricity, but Edison ____ the practical light bulb. A. discovered; foundB. discovered; inventedC. invented; discoveredD. uncovered; invented10. It’s a hard job. We must ____ a suitable person for it.A. look forB. find outC. find outD. search for11. Before Christopher Columbus ____ America, nobody had been there.A. foundB. found outC. discoveredD. discovered out12. We firmly believe that war never settles anything. It only ___ violence.A. runs intoB. comes fromC. leads toD. begins with13. Diligence ____ success and failure often ____ laziness.A. lies in; leads toB. lies to; leads inC. leads to; lies inD. lies for; leads to14. What a hard life they ____! You should have helped them.A. hadB. leadC. playedD. made15. It is sleeping late in the morning that ____ being late for work.A. devotes toB. sticks toC. refers toD. leads to16. The nurse has great trouble ____ such naughty children.A. dealing withB. reasoning withC. meeting withD. finishing with17. We should know that we can only reach the top if we are ready to ____ and learn from failure.A. deal withB. depend onC. carry onD. go with18. The Super Girl’s Voice cannot ____ its name when it does not produce a girl who is the beautyof beauties and whose singing is a girl’s voice.A. fit in withB. catch up withC. live up toD. hold on to19. The family was divided into two; one half ____ their wages and one half ____ their hands.A. lived on; lived onB. lived on; lived byC. lived by; lived onD. lived by; lived by20. I don’t want any dead fish. I only need ____ one.A. a liveB. an aliveC. aliveD. an living21. The old professor has a strange way of making his lessons ____ and interesting.A. liveB. livingC. livelyD. alive22. “Well done!” the teacher patted the shoulder of the student, ____ with a smile on his face.A. satisfiedB. being satisfiedC. having satisfiedD. satisfying23. Nick is looking for another job because he feels that nothing he does ___ his boss.A. servesB. satisfiesC. promisesD. supports24. The lay of over-leaning explains why cramming(突击学习) for an examination, though it mayresult in a passing grade, is not a ____ way to learn a school course.A. convenientB. demandingC. satisfactoryD. swift25. Nathalie suggested the problem worth paying attention ____ at the meeting.A. to be discussedB. to been discussedC. being discussedD. be discussed26. The famous writer our Chinese teacher often referred ____ at our school yesterday.A. to arriveB. arrivedC. to arrivingD. to arrived27. ---How do the Americans like to be called?---Most of them don’t object ___ them by their first name.A. that I callB. for callingC. to my callingD. to call28. If we can’t ____ a simple matter of that kind, we can never cooperate well.A. agree withB. agree toC. agree onD. agree that29. We agreed ___ leaving there the nest day. But he didn’t agree ____ get there on foot.A. to; toB. on; toC. with; toD. on; on30. He always studies the ____ in the paper as he wants to find a good job.A. advertisementsB. publicationC. publicityD. announcementsModule 4 Unit 1 031. Because he was ____ the new limit, he was stopped and warned for speeding.A. good atB. tired fromC. unaware ofD. uninterested in2. Swimmers must be very strong in order to build up speed because of the high resistance of thewater. Runners, ____, must struggle against the heavy resistance of the air and ground.A. generallyB. similarlyC. naturallyD. probably3. She is shy. She is not used to ____ in front of others.A. praiseB. praisingC. being praisedD. be praised4. Real friends should ____ happiness and sorrow ____ each otherA. spare; toB. spare; withC. share; fromD. share; with5. He coughed day and night. So I ____ him to stop smoking, but he didn’t listen.A. persuadedB. advisedC. hopedD. disagreed6. Because of his achievements in the last year, John was _____ to a higher position.A. risenB. promotedC. liftedD. grown7. The dictionary still ____ where I ____ it a moment ago.A. lies; laidB. lied; layC. laid; laidD. lies; lay8. He claimed ____ in the supermarket when he was doing shopping yesterday.A. being badly treatedB. treating badlyC. to be treated badlyD. to have been treated badly9. We should encourage young people to ___ new things and be ____. The ___ is more importantfor us in the developing world. A. create; create; creativity B. creative; creation; creativityC. create; creative; creativityD. create; creation; creation10. With different kinds of measures _____; the zoo offers comfortable living conditions for theAfrican lion to live ____ its first winter in Tibet.A. taken; throughB. to take; onC. to be taking; upD. being taken; for11. What the man who you think is helpful had done is far from _____.A. satisfactoryB. satisfiedC. satisfactionD. satisfy12. ---What do you think of his words? ---What he said sound ____.A. nicelyB. pleasantlyC. friendlyD. wonderfully13. Mother asked me ____ when I didn’t feel very well.A. what was the matter with meB. What the matter was with meC. what matter was with meD. what was matter with me14. Steven Spielberg owned his great success to many people, his wife and family ____.A. in peaceB. in returnC. in particularD. in turn15. She’s very ____ about what she wears.A. especialB. specialC. particularD. general16. I’m sorry you don’t like the skirt, ____ because he bought it ____ for you.A. specially; speciallyB. especially; speciallyC. particularly; especiallyD. specially; specially17. This is not a good plan, it’ll become the ____ of many opposition attacks.A. objectB. targetC. ambitionD. mark18. ____ to the right and you will find the house you are looking for. You can’t miss it.A. You turnB. TurnC. To turnD. Turning19. If I ____ long enough to have a job, I would choose to be a doctor, ____ those AIDs patients.A. had lived; helpingB. should live; helpedC. were to live; helpingD. should live; help20. He sent me the email, ____ to get some further information for his research.A. hopedB. hopingC. to hopeD. hope21. Whenever asked to help me with my lessons, he always refuses, ____ he is too busy.A. to sayB. sayingC. saysD. having said22. Once he has determined ____ something, no one can change his mind.A. to doB. doingC. to have doneD. having done23. When ____ different cultures, we often pay attention only to the difference without noticingthe many similarities.A. comparedB. being comparedC. comparingD. having compared24. When ____ if she would request a rise, the actress noted that money was not important.A. askedB. being askedC. having askedD. asking25. An army spokesman stressed that all the soldiers had been ordered ____ clear warnings beforefiring any shots.A. to issueB. being issuedC. to have issuedD. to be issued26. We walked ____ into the forest. We ____ regret it.A. deep; deeplyB. deep; deepC. deeply; deeplyD. deeply; deep27. I’m planning to hold a party in the open air, but I can make no guarantees because it ____ theweather. A. links with B. depends on C. connects to D. decide on28. The nation’s strong action presented its _____ to defeat the enemies.A. energyB. ambitionC. courageD. determination29. His difficulties in his work ____ his lack of experience.A. issue inB. issue fromC. result inD. lead to30. The bomb exploded ____ the police officer started his car.A. soonB. directlyC. presentlyD. shortlyModule 4 Unit 2 0101. ---If you like I can do some shopping for. ---That’s a very kind ____.A. offerB. serviceC. pointD. suggestion02. They’ve ____ us ￡150,000 for the house. Shall we take it?A. providedB. suppliedC. shownD. offered03. There were lots of people standing watching, yet not one of them ____.A. offered to helpB. offered helpingC. was offered to helpD. was offering help04. ---Why have you bought so many flowers? ---____ them to our teachers on Teachers’ Day.A. For presentingB. To presentC. To sellD. Lending05. All the ____ at the party were his supporters.A. people presentB. present peopleC. people at presentD. the presence of the people06. Have you realized the important part _____ our daily work? A. computers playB. in which computers playC. computers play inD. computers are played in07. The role that women have been ____ in human history is of great importance.A. takingB. doingC. playingD. making08. ____ the Internet is of great help, I don’t think it’s a good idea to spend too much time on it.A. IfB. WhileC. BecauseD. As09. ____ I really don’t like art, I find his work impressive. A. As B. Since C. If D. While10. ____ it is true that a successful businessman or inventor will usually become rich, manyother people who are outstanding in their fields take little notice of personal possessions.A. WhileB. SinceC. UnlessD. If11. The teacher explained the ____ of the themes expressed in the poem with passion.A. referenceB. significanceC. meansD. magnificence12. Wash your hands will soap ____ the experiment. A. in the end ofB. in the end B. to the endC. at the end of13. We had planted three thousand trees ___ the end of March. A. by B. in C. at D. to14. It is hoped that an end can ____ to pollution of any kind and we humans can live ____ withnature. A. be put; in harmony B. be adjusted; in terms withC. be adopted; in conditionD. resigned; in agreement15. Every time she tried to quarrel with her husband, she ____ crying her eyes out.A. ended upB. burst intoC. came aboutD. made herself16. He started the work ____ careful preparation but it ended up ____ complete failure.A. with; inB. in; withoutC. without; inD. in; as17. He used to go and visit his mother ____ days.A. every fewB. every a fewC. every otherD. every third18. These plants are watered ____.A. each other dayB. every other dayC. each of two daysD. every of two days19. The boy went to see his grandparents ____. A. each other weekB. each of two weeksC. every other weekD. every second week20. What do you think of the person ____ you competed in the game.A. in whichB. whoC. whomD. with whom21. We can’t _____ other countries in trade if we don’t develop our national ecoonomy.A. compete forB. compete againstC. catch upD. catch with22. Miss Huang has _____ Mr Yu for two years.A. married withB. marriedC. been married toD. married to23. Tom and Mary ____ in 1998, that is to say, they ____ for 8 years.A. married; have marriedB. have been married; got marriedC. got married; have been marriedD. were married; have married24. What worried the child most was ____ to visit his mother in the hospital.A. his not allowingB. his not being allowedC. his being not allowedD. having not been allowed25. The women in the village were not _____ alone in the country in the 1910s.A. allowing going outB. allowed going outC. allowed to go outD. allowing to go out26. It is not right for parents to give ____ their children want.A. whateverB. no matter whatC. whicheverD. no matter27. ---Can you help me? ---Yes, I will do ____ I can to help you.A. whateverB. no matter whatC. howeverD. not matter how28. The task required _____ did it _____ careful and have enough.A. who, isB. whom; wasC. whomever; wereD. whoever; be29. It is widely believed that _____ respects others will be respected.A. anyoneB. the personC. whoeverD. who30. These wild flowers are so special that I would do _____ I can to save them..A. whateverB. thatC. whichD. whicheverModule 4 Unit 2 021. It was along the Mississippi River ___ Mark Twain spent much of his childhood.A. howB. whichC. thatD. where2. It wasn’t until nearly a month later ____ I received the manager’s reply.A. sinceB. whenC. asD. that3. When I try to understand ____ it is that prevents so many Americans from being as happy asone might expect, it seems to me ____ there are quite a few causes.A. why; thatB. which; asC. what; thatD. whether; since4. It was owing to luck ____ judgment ____ the driver succeeded in avoiding an accident.A. better that; whenB. rather than; thatC. other than; whenD. more than; which5. ---Is it my experience _____ the manager minds?---I’m afraid not. He is just considering it ____ to have a female secretary.A. what; goodB. that; betterC. which; bestD. /’ worse6. ---On the contrary, I think it is the mother, rather than her children. _____ to blame.---I agree with you.A. what isB. that isC. who areD. that are7. Sometimes advertisements make ____ possible for companies to sell the customers ____ moneycannot buy. A. /; that B. it; what C. that; which D. /; whose8. It was hard for me, but I felt ____ to be able to share housework with mom.A. that pleasureB. this a pleasureC. it pleasureD. it a pleasure9. Only when I left my parents for Italy _____ how much I loved them.A. I realizedB. I had realizedC. had I realizedD. did I realize10. ____ you eat the correct foods ____ be able to keep fit and stay healthy.A. Only if; will youB. Only it; you willC. Unless; will youD. Unless; you will11. Bill wasn’t happy about the delay of the report by Jason, and _____.A. I was neitherB. neither was IC. I was eitherD. either was I12. Little ____ that we were watching his every move, so he seemed to be going his own way inthis business. A. he realized B. he didn’t realize C. didn’t he realize D. did he realize13. I have been living the United State for twenty years, but seldom ____ so lonely as now.A. have I feltB. I had feltC. I have feltD. had I felt14. ---How was the televised debate last night? ---Super! Rarely ____ so much media attention.A. a debate attractedB. did a debate attractC. a debate did attractD. attracted a debate15. ____ by keeping down costs will Power Data hold its advantage over other companies.A. OnlyB. JustC. StillD. Yet16. ____ homework did we have to do that we had no time to take a rest.A. So muchB. Too muchC. Too littleD. So little17. I’ve tried very hard to improve my English. But by no means _____ with my progress.A. the teacher is not satisfiedB. is the teacher not satisfiedC. the teacher is satisfiedD. is the teacher satisfied18. Never in my widest dreams ____ these people are living in such poor conditions.A. I could imagineB. could I imagineC. I could imagineD. couldn’t imagine19. So difficult ____ it to work out the problem that I decided to ask Tom for advice.A. I did findB. did I findC. I have foundD. have I found20. At the foot of the mountain ____ .A. a village liesB. lies a villageC. does a village lieD. lying a village21. Only then ____ how much damage had been caused.A. she realizedB. she had realizedC. has she realizedD. did she realize22. This is a very interesting book. I’ll buy it, ____.A. how much may it costB. no matter how it may costC. however much it may costD. how may it cost23. Much ____ he has a good taste, he can’t avoid being influenced by advertisements.A. that he claimsB. does he claimC. as he claimsD. is it that he claims24. ____ his idea was accepted by all the people at the meeting.A. Strange as might it soundB. As it might sound strangeC. As strange it might soundD. Strange as it might sound25. Jack is ____ success, ____ disabled child as he is. A.a; the B.a; / C. the; a D. the; the26. ____, Carolina couldn’t get the door open. A. Try as she mightB. As she might tryC. She might as tryD. Might she as try27. We have ____ each other for 3 years since we ____. A. known; got to knowB. known; knewC. got to know; got to knowD. got to know; knew28. The man who is known ____ us is known ____ a great scientist.A. to; toB. as; asC. to; asD. to; for29. They are identical twins and it is hard to _____ one ____ the other.A. tell; apartB. know; fromC. distinguish; againstD. know; of30. In order to find a good job in the future, one should have _____ of a foreign language.A. a knowledgeB. knowledgeC. no knowledgeD. knowledgesModule 4 Unit 2 031. Her face was easily ____ because more and more media covered her moving deeds.A. foundB. seenC. recognizedD. known2. A dog can ____ people by their smell. A. greet B. know C. recognize D. receive3. Our country has a ____ history of 4000 years.A. recordingB. recordedC. recordD. records4. Rock singers, on the other hand, ____ music their life. They ____ music to satisfy their innerdesire. A. record; sing B. make; record C. play; play D. make; play5. Eating too much fat can ____ heart disease and cause high blood pressure.A. attend toB. devote toC. dedicate toD. contribute to6. Study shows that scary movies, easy access to weapons and improper internet games greatly____ campus violence. A. contribute to B. adapt to C. owe to D. addict to 7. Franklin’s ability to learn from observations and experience ____ greatly to his success inpublic life. A. owed B. contributed C. attached D. related8. Hybrid rice, invented by professor Yuan Longpin, has _____ to the improvement of agricultureproduction A. attached B. contributed C. assisted D. witnessed9. ---Guess what! I have got A for my term paper.---Great! You ____ read widely and put a lot of work into it.A. mustB. shouldC. must haveD. should have10. ---Have you found out anything, sir?---We are sure that the thief entered the house through the window instead of breaking in. You _____ have closed the window before you left.A. shouldn’tB. mustC. couldn’tD. might11. ---What’s that terrible smell? ----Oh, I forgot about the chicken! Go and look, it ____!A. may be burntB. ought to be holdingC. can be cookingD. must be burning12. There is no light in dormitory. They must have gone to the lecture, ____?A. didn’t theyB. don’t theyC. mustn’t theyD. haven’t they13. He must have stayed up late last night, ____?A. didn’t heB. hasn’t heC. mustn’t heD. needn’t14. From his ____ look on his face, I know he is very _____.A. excited; excitedB. exciting; excitedC. exciting; excitingD. excited; exciting15. The ____ film made all of us ____.A. exciting; excitingB. exciting; excitedC. exciting; excitedD. excited; exciting16. She took a deep breath to calm herself, but her voice still sounded ____.A. excitementB. excited C, exciting D. excitedly17. He ____ to escape from the prison, but he couldn’t find anybody to help him.A. succeededB. attemptedC. advisedD. offered18. There is nothing more I can try ____ you to stay, so I wish you good luck.A. being persuadedB. persuadingC. to be persuadedD. to persuade19. ---You are lucky enough to get a ticket to the match.---Yes, I ____ to get it with the help of my friend.A. managedB. advisedC. persuadedD. caused20. ---Did you go to see the play last night?---Unluckily, I couldn’t ____ it. But I am going to see it soon.A. doB. manageC. makeD. take21. His families ____ him to get the first prize, but it turned out a failure.A. wishedB. looked forwardC. hopedD. expect to22. When the two brothers decide to look for jobs, they wished _____ success.A. themB. eachC. each otherD. to23. ---Do you think the Stars will beat the Bulls? ---Yes, They have better players.A. hopeB. preferC. expectD. want24. Where is Xiao Zhang? I wish I ____him at once.A. can findB. will findC. could findD. could have found25. According to the art clearer, the painting _____ to go for at least a million dollars.A. is expectedB. expectsC. expectedD. is expecting26. She will tell us why she feels so strongly that each of us has a role _____ in making the eacha better place to live.A. to have playedB. to playC. to be playedD. to be playing27. English is understood all over the world _____ Turkish is spoken by only a few people outsideTurkey itself! A. while B. when C. since D. as28. This is a matter of great _____. A. important B. use C. necessary D. significance29. ____ this month, he will go to the United States to continue his further study.A. By the end ofB. At the end ofC. In the endD. to the end30. What do you think of the person _____ you competed in the game?A. in whichB. whoC. whomD. with whom。
江苏省包场高级中学译林牛津版高中英语必修四：Unit1Project1课件(共18张PPT)
Para. 4 how to reach the target audience
Task four: fill in the blanks
How to build an ad ca_m__p_a_i_g_n__
Step *have a clear g_o_a_l_ and ta__r_g_e_t audience in mind; One *do a little r_e_s_e_a_r_c_hand you can c_r_e_a_t_eright
• 3. How can high-school teenagers be convinced not to start smoking?
1. Why is anti-smoking chosen as the subject of the ad campaign?
• Every year millions of people around the world die due to smoking, which causes great damage to the welfare of the people. There are huge numbers of smokers in Asia.
Step *use different _w__a_ysto get your message a_c_r_o_s_s Three *decide what ap__p_r_o_a_c_h_ you want to use to
r_e_a_c_h_ your audience.
Reading comprehension
Task two: task-based reading
牛津译林版高中英语模块4Unit1Project1配套学案
Module 4 Unit 1 AdvertisingProject Developing an ad campaignLearning aims:1. To get the basic information on an ad campaign from the handout (传单) on P18.2. To understand the design of the sample(样品,样本) ad campaign on P19.3. To develop an ad campaign in groups.Teaching procedure:1.Lead inTwo main types of advertisements: andEnjoy a short play and think about these questions:What did he sell?What are the target audience of the product?How many different kinds of ads did he employ?2.Match the main idea of each paragraphPara.1 How to reach the target audiencePara.2 The definition of an ad campaignPara.3 What the ad campaign saysPara.4 The target audience and how to determine the target audience3.Read the text carefully then answer the following questionsWhat is an ad campaign?_____________________________________________________________________________ What media can you employ in an ad campaign?_____________________________________________________________________________ What questions should we first consider?_____________________________________________________________________________To build an ad c_________Determining the target audience *have a clear a____ and t_____ audience in mind;*do a little r_______ and you can c_____ right m______ for the right people.Deciding w to say in your ad campaign *decide what you want the a_______to know;*It is important to always try to a_____ to the audience in order to get them to r_____ in a certain way.Deciding what a you want to use *Employ different m____ that r_____ your audience best to get your message aRead the Anti-smoking ad campaign and focus on the main idea of each paragraph6.Multiple choice(1) What is NOT the reason for anti-smoking?A. Every year millions of people around the world die due to smoking.B. Every pack contains poisonous chemicals leading to lung cancer and heart diseases.C. Smoking costs a lot and causes great damage to the welfare of the people.D. So as to develop huge numbers of smokers in Asia(2) Who’s the target audience and why?A. the old; stay away from cigarettesB. junior students; ban them from smokingC. high-school teenagers; discourage them from smokingD. middle-aged man; warm them of the danger of smoking(3) The following approaches to achieving the goal are used EXCEPT ________.A. Tell teenagers to care about health and future.B. Educate teenagers about the bad physical effects of smokingC. Tell them smoking is not cool or attractive, instead, which makes people smell terrible.D. Convince the parents to urge their children to give up smoking.(4) How many kinds of forms be used to promote the information on anti-smoking? ____A.2B.3C.4D.5(5) Why do they chose the picture—‘Smoking kills’ as their logo?A.People think smoking is cool without knowing the damage it does to their health.B.They think it is funny to use this logo.C.They want to appeal to more people.D.People waste too much money buying cigarettes.7.Work in groups: Try to develop your ad campaign about a public welfare problem8.Presentation9.Homework(1)Compare your ad campaign with others’.(2)Try to circle the language focus on Page 18&19.(3)Finish Ex. B1 and B2 on Page 91.。