商务英语 有关advertising 有关小米手机的PPT
小米手机市场营销策略与模式分析 英文版 PPT
the marketing strategy of Millet mobile
4) half block half exposed, let a person. Millet mobile engineering machines, seconds
kill over is not eligible to participate in the activities of the rice noodles are spoiling for waiting for the scheduled on September 5. And rules need on September 5, 500 points of rice to be eligible for reservation.
the marketing model of Millet mobile
From the perspective of a before and after the Spring Festival gala advertising, television media has become the Internet giant eat another important marketing domain. Among them, the millet extensive advertising company with Spring Festival gala as a turning point, lei jun, founder of the millet is appeared in the scene of the Spring Festival gala.
support GSM + WCDMA; To support the us GPS and Russian GLONASS two sets of satellite positioning system, support A - GPS; Support WiFi and bluetooth, etc.;
中职教材Unit 9 Advertising(课堂PPT)
课文
词组
译文
完成句子
(I.1P81)
汉译英
(I.2 P81)
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1--4 5--8
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Advertising is an important way of promotion in commercial business. What is an advertisement? Advertisements are used to send commercial information about some commodities or services to the public.
邮寄广告可以直接寄到经过选择的客 人手里。
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Brochures can contain a great deal of information if designed well. Mails can be sent directly to selected customers. Most adults read newspapers, so putting ads in newspapers is a common way of advertising.
而你画了一个写有“周六将在展览中
心上演一场时装秀”的牌子,
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If a fashion show is to be held on Saturday, and you paint a sign saying “Fashion Show coming to the Exhibition Center on Saturday”, that is an advertisement. If you put the sign on the back of an elephant and walk it into town, that means you are doing an advertising promotion.
雷军小米手机发布会(演讲PPT)
发烧友想要怎样的手机2010.4.6小米为发烧而生2011年8月 : 249人一半员工来自Google、Microsoft、Motorola和金山平均年龄32岁融资4100万美元2011.8.16小米手机发布国内首款双核1.5G手机+200%顶端智能手机(双核1.2G)+25%全球主频最快智能手机每秒8800万三角形的渲染能力•每秒5.32亿像素填充能力•Open GL/ES 2.0和Open VG 1.1的3D/2D图形引擎Adreno 220 图形芯片1GB RAM+4GB ROM支持32GB MicroSDQuadrant 超级兔子Vellamo Linpack石墨散热膜63mm 握感更适合亚洲人4吋854×4804吋大屏夏普半反半透技术+30%1930mAh4501545126*实验室理论值正常使用2天更安全锂聚合物材料支持两套卫星系统美国GPS和俄罗斯GLONASS支持A-GPS GPS802.11b/g/n AVRCPA2DPOBEX object pushWiFi + Bluetooth 支持7个频段GSM 850/900/1800/1900WCDMA 850/1900/2100GSM + WCDMA小米手机外观菜单 桌面 返回音量键+音量键-米键米键自定义多功能键拍照返回桌面发微博USB接口摄像头闪光灯降噪麦克外放音腔125 X 63 X 11.9149简约内敛相机800万像素相机F2.4大光圈数字防抖相机操作系统。
推销手机的英文作文
推销手机的英文作文英文:As a salesperson, I highly recommend our latest smartphone model. It has a sleek design, great camera quality, and a long-lasting battery life. Plus, it's very user-friendly and easy to navigate.One of the standout features of this phone is the camera. It has a high resolution and advanced technology that allows you to capture stunning photos and videos. Whether you're a professional photographer or just someone who loves taking pictures, this phone is perfect for you.Another great feature is the battery life. You don't have to worry about constantly charging your phone throughout the day. With this model, you can go all day without needing to charge it. Plus, it charges quickly so you can get back to using it in no time.In terms of usability, this phone is very intuitive. The interface is easy to navigate and the apps are organized in a way that makes sense. You won't have to spend hours trying to figure out how to use it.Overall, this smartphone is a great investment. It has all the features you need and more, and it's very reasonably priced. Don't miss out on this opportunity to upgrade your phone!中文:作为销售人员,我强烈推荐我们最新的智能手机型号。
商务英语综合教程第三册课件 Unit 2 International Marketing
商务英语综合教程 (第三册)
Unit 2 International Marketing (1)
Warm-up Activities Notes of Text Text Analysis Exercises Writing
Company Logo
Unit 2 International Marketing (5)
• 7. kiosks:该词源于土耳其语,原意为路边无人 看管的书报摊,现引申为一种自助的概念:自助服 务机,信息服务亭。提供产品或储存信息及提供媒 体展示的自助式服务设备(self-service devices)。具体来看,这种自助式服务设备整合 了各式软硬件设备,以影片、图片、文字、音乐等 多媒体数据库形成的互动环境,提供各类产品贩售 或是信息服务。
Company Logo
Unit 2 International Marketing (2)
Warm-up Activities
1. Pair work
Explain how companies identify attractive market segments and choose a target marketing strategy.
Company Logo
Unit 2 International Marketing (7)
(1) Are you ready to participate in the mad shopping frenzy that we partake in every year, not only on Black Friday but all holiday season long?
英语作文 手机广告
英语作文手机广告英文回答:Mobile advertising is a form of marketing that uses mobile devices, such as smartphones and tablets, to reach potential customers. It can take various forms, including banner ads, interstitial ads, video ads, and playable ads. Mobile advertising is an effective way to reach a wide audience, as mobile devices are ubiquitous in today's world.Here are some of the benefits of mobile advertising:Large reach: Mobile devices are used by billions of people around the world, making mobile advertising a great way to reach a large audience.Targeted advertising: Mobile advertising can be targeted to specific demographics, interests, and locations. This allows advertisers to reach the people who are most likely to be interested in their products or services.Interactive advertising: Mobile advertising can be interactive, allowing users to engage with the ad in a variety of ways. This can help to increase brand awareness and recall.Measurable results: Mobile advertising campaigns can be tracked and measured, allowing advertisers to see how effective their campaigns are.However, there are also some challenges associated with mobile advertising:Ad blocking: Some users use ad blockers to block mobile ads. This can reduce the reach of mobile advertising campaigns.Battery drain: Mobile ads can drain the battery of mobile devices. This can be a deterrent for users, who may be less likely to engage with ads if they are worried about their battery life.Data privacy: Mobile advertising can collect data about users' location, demographics, and interests. This data can be used to target ads, but it also raises privacy concerns.Overall, mobile advertising is an effective way to reach a large audience and drive brand awareness. However, it is important to be aware of the challenges associated with mobile advertising and to take steps to mitigate them.中文回答:手机广告是一种利用手机和平板电脑等移动设备来接触潜在客户的营销形式。
英文文献小米手机的发展看市场营销
The marketing of millet phoneChapter I The background of millet Technology CompanyThe millet Company was formally established in April 2010, is an independent research and development to focus on high-end smart phone mobile Internet company. Millet phone, MIUI, m chat millet company's three core businesses. Fever born millet product concept. Millet company pioneered the development of mobile phone operating system with the Internet model, 600,000 enthusiasts to participate in the development and improvement mode.Millet Technology (full name is millet technology limited liability company) set up by the former companies such as Google, Microsoft, Jinshan top players, is a focus on iphone, android, and a new generation of smart phone software development company hot mobile Internet business operations. Officially launched in April 2010, has to obtain the renowned Ambassador investors and venture capital Morningside, the Qiming huge investment. The end of 2010, mobile phone real name Community meters chat launched within six months, registered users exceeded 300 million. In addition, millet company also introduced the CM-based custom mobile operating system MIUI Android dual-core mobile phone millet phone. M chat, miui, millet phone is the the millet technology of three core products.The millet logo is the shape of "MI", is short for Mobile Internet, on behalf of millet is a mobile Internet company. Millet LOGO upside down is a heart word, the means of millet is to let millet user save heart. Millet Pinyin is mi, First Mobile Internet, the millet to do mobile Internet company; Second Mission Impossible, the millet to complete the task can not be completed; course, Lei Jun millet and rifles to conquer the world with his millet team.Chapter II millet phone marketing strategy2.1 millet mobile phone marketing objectivesAugust 16, 2011, when the millet Technology CEO Lei Jun appeared on the stage of the 798 Art District, Beijing Clubhouse, the presence of rice shouted "Lei Busi" name, this is no doubt that, in the minds of rice flour and look forward to forward Leijun Cheng as the next Steve Jobs, millet hope Apple phone. TechCrunch Disrupt conference held in Beijing on November 1, 2011, the millet Technology CEO Lei Jun said, the the millet technology goal is to become a "world-class" mobile Internet company and successfully broke into the top 500 list of "the rich" Apple iPhone redefined the smart phone and other smart phone products in the past five years, could not keep up with the iPhone for the same reason I launched millet phone. "2.2 millet mobile product strategyProduct strategy companies develop business strategies, we must first clear what products and services to meet the demands of consumers, that is to solve the problem of product strategy. Product strategy is a combination of the core of the marketing 4P, pricing strategy, distribution strategy and promotional strategy based. From the point of view of the socio-economic development, the exchange of products is a necessary prerequisite for the social division of labor, corporate production and social needs of the reunification is achieved through the product, the relationship between the enterprise and the market mainly through the product or service to contact from internal purposes, is the center of the production activities. Therefore, the product strategy is thepillar and cornerstone of corporate marketing activities. In a certain sense, business success and the key to the development lies in the degree of product to meet consumer demand and product strategy is correct or not.2.2.1 millet mobile phone brand strategyAll production and business activities of enterprises around the product, through timely and effective manner to provide products that consumers need to achieve the development goals of the enterprise. Production? Whom to produce products? Production of how many products? This proposition seems Economics is, in fact, is a corporate product strategy that must be answered. Modern concepts define the product, the product is for attention, acquisition, use, or consumption in order to meet certain desires and needs everything to the market (Philip Kotler). With the rapid development of science and technology, social progress, increasingly personalized consumer demand characteristics. Case of convergence in the core functionality of the product, who can be faster, more, better meet the need for integration of the complex interests of consumers, who will be able toWith consumers, market share, and gain a competitive advantage. Famous American management expert Levitt once said: "The new competition is not the products manufactured in the factory, and lies outside the factory packaging products with services, advertising, consulting, financing, delivery or customer that other things of value. "2.2.2 millet phone product packaging strategyMillet phone packaging strategy are as follows: similar packaging strategies. The millet phone's a different type of mobile phone products, a similar pattern on the packaging, the appro ximate color and common characteristics. The strategy will enable consumers to deep impression formed millet mobile phone products, and also reduce the millet phone packaging into wood. Level packaging strategy. Millet phone in the foundation of the original product MI-ONE Plus in May 15, 2012, released a limited edition phones with distinct age characteristics the millet phone youthful version, and according to the level of product quality to take different packaging, youth millet phone packaging boxes printed prominently on the "youth" word. Supporting packaging strategies. Millet phone different types and sizes but interrelated products in the same packaging. For example, millet mobile phones and necessary accessories built-in compact box then the box with the accessories in unified specification box shipments, which is typical supporting packaging. Bundled product packaging strategy. Of millet phone youthful version comes in a box out of print as the main image of college life millet mascot meters rabbit youthful album, to attract consumers to buy.2.2.3 millet mobile phone market positioning strategyMillet phone product attributes targeted at mobile phone enthusiasts, the core selling high configuration and hardware integration. The research and development of products with a "fever" mode of user participation, of course, it can also be understood as a speculation and pre-warm-up boo head, but it really is a brand new product. It is almost tempting to think that a large number of Linux distributions is also based on the Linux kernel development: official added community involvement, the core of this problem is the millet want to please the user through the "mobile phone 2.0".Accurate market positioning and marketing targeting millet 9 Public Offering and repeatedly out of stock registered user special purchase quickly to gain greater market share, according to the official data of the millet technology, millet mobile phone is expected to be reached in the first half of 2012, 300 million in sales throughout the year is expected to achieve 500 million sales, future product operators to seize market opportunities and customer base.2.3 millet prices strategyMillet science and technology co-founder of the Lei Jun wood itself is also a partner of a number of enterprises, including where customers, where customers have a good and complete logistics system, millet Where the customer's logistics and warehousing savings into the wood, but also for millet price strategy to provide a strong guarantee.The pricing strategy is a price to all buyers provisions, is a relatively modern concept. It forms the motivation is the large-scale retail development in the late 19th century. In history, in most cases, the price as a buyer to choose the main determinant of work; recent In years in buyers choose the behavior of non-price factors have relatively become important history. However, the price is still one of the most important factors to decide the company's market share and profitability. Enterprise pricing must be based on the price elasticity of demand, that is to understand the market demand response to price changes. Price changes on demand influence diagram, inelastic and elastic demand, a condition called inelastic demand; impact of price changes on demand is called demand elasticity. Dual-core 1.5GHZ processor, 1GB of RAM, 4GB the fuselage of memory and the selling price of 1,999 yuan, a single from the price side millet phone already have the advantage over other major manufacturers, high cost is undoubtedly millet phone elasticity of demand tremendous impetus.2.3.1 the millet select pricing methodPricing method, specific pricing objectives under the guidance of, based on research into wood, demand and competitive conditions, the use of the theory of pricing decisions on product price calculated. Millet competition oriented pricing: millet technology production conditions, service conditions and price levels and other factors through research competitors in the highly competitive smartphone market, based on their competitive strength, reference into the wood, and the supply and demand situation to determine commodity prices. This pricing method is commonly referred to competition oriented pricing. Competition oriented pricing include: follow the market pricing. Monopolistic competition and perfect competition market structure conditions, any company can not on its own strength in the market to obtain an absolute advantage. Millet out of the rapidly developing market considerations, did not take follow the market pricing, but directly hit the bottom line price brand, the product price is set at a low price of similar products of other manufacturers can not match the short term.Differential pricing method. The millet technology in different marketing e fforts, so the same kind of homogeneity differentiated products to establish a different image in the minds of consumers, and thus, according to its own characteristics, select a price below competitors as the price of millet phone. Millet taken this product differential pricing is also a kind of aggressive pricing.The mantissa pricing. Millet phone uses the price of 1999 yuan, obviously, this is an application of the median pricing. This is a psychological pricing strategy, the current pricing strategy has been businesses a wide range of applications from abroad Carrefour, Wal-Mart to the Hualian, large department stores, from household items to home appliances, cars have adopted the mantissa pricing strategy . Price of 1999 yuan and 2000 yuan a difference of only $ 1, but in customer psychologically that the low price, cheap, morePlus easy to accept.2.4 millet phone promotion strategyMillet phone product promotion party, pre-warm-up time long enough to obtain a sufficiently high degree of concern, which is based on the typical Apple marketing routine, also based on Lei Jun halo effect in the industry. Since August 16, 2011, millet phone can be described as the Internet "outsize." The millet phone news, evaluation and disassemble such reports Shop big cover ground. Y et listed phone, engineering machine spike had quite a sensation, the millet exactly what marketing strategy, so that the audience's gaze turned from Apple millet?The high-profile releases. August 16, 2011, the founder of millet phone - Lei Jun appeal by virtue of its reputation, claiming to be a big fan of Steve Jobs, in Beijing, China convened a the millet phone conference resembles Apple's. So published the domestic mobile phone enterprises, millet phone first. Undeniable, millet mobile phone use of a high-profile publicity conference made the attention of the public media and mobile phone enthusiasts, and for a time became the object of attention of the industry and the majority of users, millet phone, which also do free marketing ads. Engineering machine to begin with it is the first case. The official version of millet phone has not been released, but the first pre-engineering commemorative edition. August 29, 2011, the 31st time, millet phone engineering machine uses large 200 sales to spike in the form of engineering the machine phone than the official version of the 300 yuan discount. This message is one on how to buy millet phone news spread rapidly on the network. , Millet technology engineering machine spike eligibility restrictions, registered users reached more than 100 points to qualify to participate in the spike activity required to August 16, 2011 before the millet Forum, this rule is undoubtedly held view of millet phoneHope the attitude of consumers excluded. The millet technology only to sell products to enthusiasts before had been concerned about the millet phone, customers precision rate is very high, and people kind of want to buy can not buy the mood. Millet phone this rule, so that more people of millet phone full of curiosity, more and more people want to buy, which makes the attention of millet phone on the rise again. Engineering machine first released, millet phone accurately obtain user feedback before the official release, fixes and improvements for engineering machine problem before the official release, and effectively improve the user experience in the use of the official version of the user satisfaction.Unofficial news people guessing. The millet phone engineering machine spike come to an end, there is no access to the activities involved in the qualification rice noodles are ill-prepared to look forward to the scheduled September 5, 2011. The previous network, the news, the official version of millet phone a predetermined limited edition of 10,000 units, not eligible for limitations. Then, there are rumors that need millet Forum has 500 points the rice noodles qualify scheduled as of September 5, 2011. Hope to buy millet phone consumers have to participate in the the millet Forum among the concern about the rapid rise of millet Forum and millet phone.Chapter millet phone marketing strategy and Solutions3.1 marketing channel limitations and problems broughtPhone as a cost-effective, millet phone early in the sales, e-commerce channels online sales. Comprehensive view, the online mode has obvious advantages: online sales can easily reduce into wood to ensure low pricing; online sales to better control inventory, and production of mobile phones into wood is relatively high. Millet as two years, the company has just been established, the funds are insufficient to lay too much line channels, more insufficient inventory control; online sales can easily do social marketing, the the millet main marketing platform is microblogging;online sales conducive to understanding customer demand and so the number of custom control; online sales can make it easier to do hunger marketing, millet Public Offering in the first few hunger marketing is there, but the real cause is millet wood to supply not so much goods, Lei Junli with little grasp of the characteristics of human nature, just yielded to hunger marketing; online sales can make it easier to understand the users and make improvements. Millet with China Unicom and China Telecom formed a strategic partnership to release Unicom and Telecom custom machine, millet no longer use a single official website direct sales channels, to start adding channels telecom operators (China Unicom and China Telecom).References[1] Chuan Eling. The Global 4G mobile communications market trends U] Business Research:Theory .2011 (12); 1314.[2] Philip • Kele Te marketing management! Beijing: China Renmin University Press, 1997.[3] Wu Fei Mei Marketing! Beijing: Foreign Economic and Trade University Press, 2010.[4] Pan Jiutang-millet phone: cross-border changes begin [J] IT managers in the world .2012 (Z[5] Liu Y ong. China Unicom marketing strategy! Nanjing: Nanjing University of Science andTechnology, 2008.[6] workers Chun intestinal, work Haizhong elements of brand strategy: a breakthrough productline extends typical constraints new way U of scientific progress and Countermeasures .2012[7] Wu Jianan, Guo Guoqing, Zhong Yugan Marketing! Beijing: Higher Education Press, 2007.[8] Tan Qinghua Analysis the millet phone development path fJl-IC application .2011 (09).[9] Gan Bi group. Marketing! Hubei: Wuhan University Press, 2004.[10] Zhong Y an were pricing strategies based on consumer psychology instance fields of scienceand is rich .2011 (10) 173 173.[11] work-hui. Millet phone to learn what the Chinese telecommunications industry field .2011 (1[12] Hu Lin. Promotions Analysis U] modern marketing .2011[13] Su Bin how full and enhance the core competitiveness of enterprises U] Chinese businesscommunity: the first half of .2012 (4): 215 215.[14] trillion shear. MIP cloud-based A V system solutions .2011MODERN ANIMAL HUSBANER小米手机的市场营销第一章、小米科技公司简介小米公司正式成立于2010年4月,是一家专注于高端智能手机自主研发的移动互联网公司。
小米手机英文介绍PPT
谢谢观赏。 thanks.
Mi home in luoyang ,if you phone have problem , you you can go to there .
/mione
MI-two
•quad-core mobile phones started to become mainstream.
ห้องสมุดไป่ตู้
•Operating system:Android 4.0 version MIUI 4.0
MI-two
Development team
Watching movies more clearly Play 3D games more happy
Big screen 4 inches 854*480pixel
As a camera with 8 million hd pixels
As a camera But is a cell phone
Millet mobile phone's official website
If you want to know more about the function of the cell phone millet, remember millet mobile phone on the official website
China's first dual-core 1.5 mobile phone millet GHz
It can give you new fell like this: Run Faster Then The others Super province electricity function Advanced andros system
手机广告作文英文
手机广告作文英文英文:Mobile advertising has become an integral part of our daily lives. Whether we are scrolling through social media, playing games, or simply browsing the internet, we are constantly bombarded with ads. While some may find them annoying, I believe that mobile advertising can be beneficial for both consumers and businesses.Firstly, mobile ads can be tailored to our interests and preferences. For example, if I have been searching for a new pair of sneakers online, I may start seeing ads for sneaker brands on my social media feeds. This can behelpful as it saves me time and effort in searching for the products I want. At the same time, businesses can target their ads to the right audience, increasing the chances of making a sale.Secondly, mobile advertising can be a source of revenuefor app developers and content creators. Many apps and websites rely on ads to generate income, allowing them to offer their services for free or at a lower cost to consumers. For instance, I use a free meditation app that shows me ads in between sessions. While the ads may interrupt my meditation practice, I appreciate that I can access the app without having to pay a subscription fee.Of course, there are also downsides to mobile advertising. Some ads can be intrusive and disrupt our user experience, while others may be misleading or even fraudulent. It is important for businesses to ensure that their ads are ethical and transparent, and for consumers to be vigilant and cautious when engaging with ads.Overall, I believe that mobile advertising can be a useful tool for businesses and consumers alike, as long as it is done in a responsible and ethical manner.中文:手机广告已成为我们日常生活中不可或缺的一部分。
小米手机新品发布会PPT模板【精选】
OnePlus 5
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不将就
xiaomi手机
唯一的不同,是处处都不同。
Touch ID
先进的安全保护, 就在你指尖
点击添加文本信息介绍,具体长短可根据内容需要 而定。点击添加文本信息介绍,具体长短可根据内 容需要而定。点击添加文本信息介绍,具体长短可 根据内容需要而定。
iOS 9
用与众不同的手机, 体验与众不同。
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3D Touch
新一代 Multi-Touch
点击添加文本信息介绍,具体长短可根据内容需要而 定。点击添加文本信息介绍,具体长短可根据内容需 要而定。点击添加文本信息介绍,具体长短可根据内 容需要而定。点击添加文本信息介绍,具体长短可根 据内容需要而定。点击添加文本信息介绍,具体长短 可根据内容需要而定。
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THREE
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Advertising 广告介绍英语PPT
③Thirdly, we should educate people to abide by the law and give priorities to honesty and credit. Only when putting these measures into practice, will our society be purified into a paradise for us to live in.
1. The advertisement alleged false, and the content don„t match reality.to cheat consumers. 2. Use some absolute statements in advetising witrh real products what are not true. 3. Use models or stars to film advertisements to blind consumers“ spendings.
The word of “Advertising”comes from Latin(拉 丁), It meant “yell at me”(我大喊大叫).It was reported in ancient Rome businessman scramble(抢夺,争夺 ) when doing business, they often hired some people on the streets Shouting to please everybody busy to display place to buy goods. People took this practice called “AD.” With the commodity(商品) of development,advertising gets more various.In the past time, the billboard of Broadway in New York was ever the world„s earliest billboards(广告牌) . The earliest newspaper published advertising was the England's the London newspaper.
小米手机商业计划书ppt模板
林,使业主真正有回归自然之感。 四、别墅配套设施特点 1、会所规格例举 A:娱乐休闲会所 舞厅、歌舞厅、棋牌室、图书馆、健身房等; B:综合功能型会所 医疗保健、儿童乐园、老年活动中心等; C:豪华舒
适型会所 高尔夫球场、草地网球地、桑拿浴池、游泳池等 2、 别墅物业周围配套机能例举 · 大型超市 · 邮电局 · 自动提款机(或银行) · 美容中心 · 洗衣中心等 3、 关于物业管理服务及安保设施
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创业融资商业计划书
Fresh business general template Applicable to enterprise introduction, summary report, sales marketing, chart data
CONTENTS
&
YOUR LGOG
01
项目概况
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你的幻灯片只是帮助别人记忆,它的作用
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是辅助性的。只在幻灯片上强调最重要的
小米手机市场分析PPT幻灯片
3.中国的储蓄率高达52%,居世界第一,对消费造 成了许多影响。
4.据IMF发布全球经济预测数据,预计中国经济增 长率将从2012年的7.8%到2013年重回8.2%。
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(三)自然环境
• 能源成本上升,劳动力成本上升。 • 手机废弃零部件对环境的影响。例如:电
小米手机市场营销环境分析
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一·小米公司简介
小米公司正式成立于2010年4月,是一家与注于高ห้องสมุดไป่ตู้端智能手 机自主研发的秱劢互联网公司。由前Google、 微软、金山 等公司的顶尖高手组建,米聊、MIUI、小 米手机是小米科 技的三大核心产品。
2012年,小米销售手机719万台,实现营收126.5 亿元。产品上市仅一年多的小米公司缴纳税收19亿元。 MIUI目前已经拥有国内外1000万的发烧友用户,享誉 中国、 英国、德国、西班牙、意大利、澳大利亚、美 国、俄罗斯等多个国家。MIUI已经集合了上千套主题, 上万种搭配,总下载6亿次,平均每日下载350万次, 已经成为全球最大的主题库。
• 社团公众:中消协、中国环保协会
• 一般公众:大众消费者
• 内部公众:企业员工
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三、营销模式存在的优势
优势: ①不通过实体中间商,通过快递直达客 户,成本低。因此手机可以做到同配低价。 ②微博广告营销成本极低,能在短期内获 得大量的传播。 ③文化营销的能销售大量的配件产品,增 加收益。 ④饥渴营销能引起大量关注,促进宣传, 先收钱后生产,降低市场风险。 ⑤公司的MIUI专门针对中国市场进行优化,小米 公司模仿苹果公司的硬件+软件模式取得了一定成 效。
• 2.《反不正当竞争法》、《商标法》等有关法律法规, 可 以使小米手机做好企业商标的保护,仍而保障企业的无形 资产。
推销手机的英语作文高中
推销手机的英语作文高中英文:As a salesperson, I would highly recommend the latest smartphone on the market. It has a sleek design, advanced technology, and a variety of features that make it standout from other phones.Firstly, the design of this phone is truly impressive.It has a slim and lightweight body, which makes it easy to carry around. The screen is also larger than most phones, which makes it perfect for watching videos or playing games.Secondly, the technology used in this phone is top-notch. It has a powerful processor, which ensures that the phone runs smoothly and quickly. It also has a long-lasting battery, which means you won't have to charge it as oftenas other phones.Lastly, the features of this phone are what really makeit stand out. It has a high-quality camera, which takes stunning photos and videos. It also has a variety of apps and tools that make it perfect for both work and play.Overall, this phone is a great investment for anyone who wants a high-quality smartphone. It has a sleek design, advanced technology, and a variety of features that make it stand out from other phones.中文:作为一名销售员,我强烈推荐市场上最新的智能手机。
Unit 6-Advertising(课堂PPT)
2. Multiplied by a specified number: …倍的;增加具体数的 e.g. fiftyfold. 50倍的
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Business knowledge and language
Para 6: Direct mail is the third-leading … and sales mailings.
population in Australia.
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Business knowledge and language
Para 8: Magazines account for … life, and prestige.
❖ Subscription:订阅 v. subscribe 认捐, 签署, 订阅, 同意
我订阅了几份杂志。
e.g. How much did you subscribe for? subscribe for
你捐了多少?
预订,订阅; 捐款, 捐助; 认购 subscribe to
对...捐款; 订阅(报刊); 同意, 赞成
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Business knowledge and language
❖ life span: the average or maximum length of time an organism, a material, or an object can be expected to survive or last 有机体、物质或物体预计持续或存在的平均 或最长期限 E.g. 现代医学延长了人的寿命。 Modern medicine has increased man's life span.
TV commercial Radio advertising Online advertising Product placements Press advertising Billboard advertising
business_Telephone_English(课件)
Typical expressions (translate)
Hello,xxxx company. (This is) xxxx speaking/here. , This is 88887755. This is xxx of/from xxxx company. (May I know) who is calling, please? /May I have your name, please? Whom are you calling?/What department are you calling? Could I speak to xxx in Human resources, please?/ I’d like to speak to… Could you put me through to someone in the Sales Department about a complaint? I’m sorry, she is away on business at present. When do you expect him back? I expect him back any moment. ? I’m afraid the line is out of order./crossed. / It’s a bad line/connection. Sorry, there’s nobody here by that name. I’m afraid you’ve got the wrong number.
I’m sorry, he is with a client right now./has someone with him./on another line.
Could you check/try /test the number for me, please? Operator, we were cut off . Could you reconnect me, please? I’m afraid we have a crossed line.
《小米手机品牌传播》PPT课件
1.电话访问 2.拦截询问 3.咨询顾客
3.新媒体交流—微博
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感悟
1.品牌要学会造势 2.品牌载体要与时俱进 3.品牌成长要学会反馈
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❖ Your Company Slogan
Thank You!
此课件下载可自行编辑修改,供参考! 感谢您的支持,我们努力做得更好!
感悟米聊miui小米手机是小米科技的三大核心产品2011年8月16日小米手机在北京798艺术中心dpark北京会所举行发布会正式发布小米手机
小米,一场屌丝的逆袭! 小米 ,为发烧而生!
目录
1.小米成长之路---历史沿革 2.小米营销---载体的选择 3. 传播效果的监控 4.感悟
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成长之路
2.线下: 发布会 同城会 营销渠道
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小米载体选择之“事”篇
小米传播载体选择之“事”篇
1.品牌故事 发布会 小米研发历程
2.品牌事件 魅族争议 MI VS 360微博口水战 网络水军 小米估值50亿美元融资成功
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传播效果如何监控
1.反馈有道
1.开通客服热线 2.设立交互网页 3.小米之家维修站
物: 1.线上 2.线下
事: 1.品牌故事 2.品牌事件
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小米载体选择之“人”篇
小米传播载体选择之“人”篇
1.狂热粉丝 粉丝群的热衷追捧 排号购机
2.创始人 雷军 雷“布斯 ” 创始团队
3.意见领袖
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小米载体选择之“物”篇
小米传播载体选择之“物”篇:
1.线上: 小米官网 微博营销 网站信息