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• such as simile(明喻), metaphor（暗喻）， personification（拟人）, pun （双关）, hyperbole（夸张）, parallelism(排比）, rhetorical question (反问)，irony(反语)， rhyme(押韵)
• Taste its strong atmosphere of milk， just like silk fly around you.
即使每人每天一百多美元，我们那令人终生难忘的极富刺激的旅行仍然便宜。
ห้องสมุดไป่ตู้
4. Simple Sentences
Eg1. Coca-Cola is it．还是可口可乐好！ Eg2. Fresh Up With Seven-Up. 饮七喜，添精神。 Eg3. Introducing FITNESS magazine. It’s about health，it’s about exercise，it’s about your image，your energy，and your outlook．向您推荐《健康》杂志：关注健康，锻炼，形象，精力，展望。
Visual Attraction
视觉吸引篇
Poster Advertisement 海报广告
Alphonse Mucha(慕夏/ 穆夏) （1860-1939）was a Czech [tʃek](捷克）Art Nouveau painter,known best for his distinct（独特的） style. He produced many paintings, illustrations（插画）, advertisements, postcards, and designs.

Advertisement广告专业术语_中英文)

广告专业术语-中英文AAAA America Association of Advertising 美国／广告代理商协会advertising 广告、广告活动advocacy advertising 倡导型广告Account Executive 客户主管Account planning 客户策划Account Services 客户部Advertise 广告主Advertising Department 企业广告部agency 广告代理商Art Director 美术指导Assistant Partner 董事助理bid [bid] 广告竞标business-to-business advertising (B2B advertising) B2B广告brand image 品牌映象capitalism 资本本主义，资本运营commercial advertising 商业广告communication process 传播过程comparative advertising 比较广告consumer advertising 消费品广告consumerism 消费模式customer 顾客Chief Executive Officer(CEO) 首席执行长官Chief Financial Officer(CFO ) 首席财务官client 客户Copywriter 广告撰告人Creative Department 创作部Creative Director 创意总监deceptive advertising 虚假广告department 部门design 设汁稿data 数据director 主管end-user 最终用户、实际使用者industrial advertising 工业广告institutional advertising 社团机构广告Management Supervisor 管理监督Market share 市场占有率Marketing 营销Media Department 媒介部media planning 媒体策划media 媒介national advertising 全国性广告noncommercial advertising 非商业广告pitch 提案professional advertising 业服务型广告public service advertising(PSA) 公益广告puffery 吹捧式的广告qualitative 定性的quantitative 定量的Research Department 调查部retail advertising 零售商广告Sister agency 同属同-集团的广告公司supplier 制作公司Traffic Department 流程协调部Brainstorming 头脑风暴法Campaign 广告攻势Commercial 影视广告片coupon 赠券、折价券logo 品牌标识magazine 杂志media budge 媒体预算media mix 媒体组合medium 媒体(指某个媒体)metropolitan 大都会的outdoor 户外媒体promotion 推广用品public relations(PR．) 公共关系radio 广播媒体Situation Analysis 背景分析Slogan 广告口号Television program 电视节目Website [websait] 主页，网站Drive-time 交通高峰时间So big 做大Numbers 数据Yeah 是的(对啦)A priori 先验估汁(演绎法)A posteriori 实测值(归纳法)Code 编号debranding 品牌屏蔽测试depth Interview 深度访谈desk research 案头调研dichotomous question 两分问题double-barreled question 两难问题double-blind 双盲测试(指实验组和对照组) fatigue bias 疲劳偏差fieldwork 现场调查focus group 焦点小组interview 访谈market research 市场调查mystery shopping 以购物为掩护的调查observation 观察panel 重复凋查样本群participant 参与者population 总人口，总体sample 抽样误差skew 歪曲survey 调查tabulation 统计制表boil down to 归结为hard-and-fast 明确易懂pretty much 大致上analysis 分析community relation 社区关系competitor 竞争者、对于content integration 软性广告cost effective 广告成本效益creative 创意government relations 政府关系grass roots marketing 贴身式营销industry 行业integrated marketing communication 整合营销传播litigation 起沂，诉讼markets 市场组合media service 媒介代理merger 企业合并online advertising 在线广告point-of-purchase （pop）焦点广告position 定位print 平面广告媒体publics 公众群体strategic philanthropy 策略性公益事业strategy 策略、策划target audience 目标受众web design 网站设计digital 数字化co-marketing 联袂营销conference 会议consulting 咨询corporate identity 企业识别culture-specific 文化(民族)特性demographic marketing 人口统汁特征营销direct mail(DM) 直邮广告direct marketing 直销event planning 活动策划exhibition stand 展台integrated branding 整合品牌传播internal corporate communications 企业内部沟通investor relations 股东关系nontraditional 非传统的packaging 包装product placement 产品涉入promotion 活动psychographic 心理统汁的retail 零售retail space 零售市场区域sales promotion 促销活动sponsorship 赞助trade channels 业务渠道vertical publications 行业刊物viral marketing 传染式营销best face forward 展现最佳面貌speak with One voice 统一传播口径the edge 优势top to bottom 自上而下Billboard 广告路牌Blow in card 报刊广告插页Bulldog edition 报纸的早发版Car card [ka：ka：d] 车厢广告Counter advertising 异议式、对抗式广告Display advertisement 陈列式广告Electric spectacular 霓虹灯广告Free-standing insert 非装订广告插页House organ 企业专刊(杂志)Insert 广告插页Island display(超市内)堆头式陈列mail-order advertising 邮购广告network 电(视)台网out-of-home advertising 家外媒体painted bulletin 手绘广告牌panel 广告牌pass-along reader 传阅读者poster panel 用印刷画面拼贴的广告牌shelf screamers 货架插件广告物supplementary media 辅助媒体(非大众传媒) vehicle 广告载体count out 清点，算出make it through the day 过一整天pass．．．off to 把……给出pass-along reader 传阅读者poster panel 用印刷四画面拼贴的广告牌shelf screamers 货架插件广告物supplementary media 辅助媒体vehicle 广告载体count to 清点，算出make it through the day 过一整天pass．．．off to 把……给出ad planning 广告策划admen 广告人appeal 诉求consumer behavior 消费者行为copy platform 文案大纲creative stratgy 创意策略DAGMAR 广告效果评估体系Day part 时段Decay constant 衰退常数hierarchy-of-effect theory 效果层级理论infomercial 电视直销节日market profile 市场状况market segmentation 市场细分persuasion process 劝服过程primary demand advertising 品类诉求广告product-related segmentation 产品消费量细分seasonality 季节性selective demand advising 选样性诉求(品牌)广告soft sell 软销，感受型广告strategic planning 战略策划teaser campaign 悬念式(调味)广告攻势rule-of thumb 经验法则brand manager 品牌经理corporate advising 企业广告family brand 多品类品牌generic brand 非名牌(产品)green advertising 绿色策略式广告image advertising 形象广告line 产品系列name-brand 名牌national brand 全国性品牌parity 同等private brand 零售商自有品牌product different 产品差异product management品牌管理product positioning 产品定位reference group 参照组tagline (广告)行动口号top -the -line 顶级的trade character 吉祥物utility 好处，用途really do something with 确实能用它做些文章zccumulation 受众数(特定周期内)audience duplication 重复受众brand development index 品牌成长指数category development index(CDI) 销量成长指数coverage 覆盖率，覆盖范围cumulative coverage 累计（总）覆盖率exposure 告显露次数frequency 广告频次gross audience 受众总量gross impression 总印象gross rating points 总收视点loyalty index 忠诚度mags 杂志(简写)media concentration theory 媒体集合理论media dominance theory 媒介优势理论media plan 媒体计划net unduplicated audience 受众participation 参与program delivery rate 节目到达率reach 到达turnover 受众流失overall 全部的rerunning numbers 复核---的数据archetype 标准受众，原型availability 空余时段back- to-back 广告连播chain break 节目提示标板circulation 发行量continuity 持续型排期continuous advertising 持续型广告fresh 新颖的fringe time 非黄金时段holding power 节目(频道)凝聚力holdover audience 既有观众inherited audience 既有观众open end 节日提示语广告时段piggyback 同一客户广告连播prime time 黄金时报pulsing 栏栅式(或间隔式)排期roadblock 拦路广告run-of-schedule(ROS) 非指定时段staggered schedule 交错排期wave scheduling 波浪式排期wear out 广告磨损ln lieu Of 代替buried position 被淹没的广告位column inch 栏／英寸(报纸广告单位) double truck 双页／，告(跨页) facing 一个广告牌(户外媒体单位) franchised position 专用广告位置insertion 平面媒体广告次数insertion order 广告版位定购island position 独立广告版位lifestyle segmentation 生活形态细分local advertising 地方性广告make good 补偿广告media buy 媒体购买media buying service 媒体购买代理narrow casting 小范围播放(窄播) preferred position 首选广告版位readership 读者人数representative 媒体销售代表run-of-press 随意安置的广告版位split run 分版刊登spread[spred] 杂志跨页card rate 广告市价combination 套装广告价controlled circulation 定向发行量cost per point(CPP) 每收视点成本cost per thousand(CPM) 每千人成本earn rate 媒体折扣价flat rate 统一价格grid card 电波广告刊例guaranteed circulation 承诺发行量horizontal publication 横向出版物AA（Account Assistant）客户助理Action Plan 行动方案AD（Account Director）客户总监Add Value 附加价值Ads（Advertisement）广告Advertorial付费软文AE（Account Executive）客户代表、客户主任Agency 代理商AM（Account Manager）客户经理Analysis Tools分析工具Announcement 公告Annual Report年报AP (Asia-Pacific) 亚太区AR List 任务清单ATL (Above the Line) 线上活动Attachment附件Audience Awareness公众认知度Auto Industry 汽车行业Awareness 认知Background Analysis 背景分析Background material 背景材料Benchmark测试基准BI (Behavior Identity)企业行为识别系统Bidding 竞标Bio个人简历Boilerplate公司简介（附在新闻稿后面的关于该公司的简短介绍）Brand Communications Strategy品牌传播战略Brand Loyalty品牌忠诚度Brand Management Commission品牌管理委员会Brand Management Consulting Firm品牌管理顾问公司Brand Management品牌管理Brand Planning/Designing品牌策划/设计Brand Positioning Survey品牌定位调查Brand Positioning 品牌定位Brand Promotion品牌推广Branding Strategy品牌战略Briefing Kit资料包Briefing情况介绍BTL (Below the Line) 线下活动BU （Business Unit）业务部门Bulletin公告栏Bundle 附赠品Business E-Mail 商务电邮Business Model商业计划Business Philosophy 经营哲学Business Strategy 经营战略Campaign 公关或营销活动Career Development 职业发展Career Planning职业计划Case study案例研究Category 类别Celebration 庆典活动CEO Reputation Management CEO声誉管理CEO's Arrangement CEO接待Channel 渠道Chart 幻灯片中的页面China Golden Awards For Excellence in Public Relations中国最佳公共关系案例大赛China International Public Relations Congress中国国际公共关系大会CI（Corporate Identity）企业形象CIPRA（China International Public Relations Association）中国国际公共关系协会CIS （Corporate Identity Sysetm）企业形象识别系统Client Database Management客户数据管理Client Oriented Strategy客户导向战略Client Relations Development System客户关系开发系统Client Relations Evaluation System客户管理评价系统Client Relations Maintenance System客户关系维护系统Client Relations Management System客户关系管理系统Client Relations Management客户管理管理Client Relations Precaution System客户管理预警系统Client Relations Supporting System客户管理支持系统Client Relations客户关系Client Satisfaction Management客户满意度管理Clipping Report剪报报告Closing Phase结束阶段Code of Conduct行为准则Code of Ethics 职业道德Communication Model 传播模式Communications Kit新闻夹Communications Management 传播管理Communications Regions传播地域Communications Strategy传播战略Community Relations社区关系Competitor竞争对手Confidential 保密的、机密的Confidential Items保密条款Consecutive Interpretation交互式翻译Consultant顾问Consumer Buying Process 顾客购买过程Consumer Database顾客数据Consumer Orientation消费者导向Consumers/Dealers Assembly用户/经销商大会Contact Person 联系人Continuous Education继续教育Controlling Phase 控制阶段Coordination Communicating协调沟通Copywriter 文案Copywriting公关文案Core Competitiveness核心竞争力Core Media核心媒体Corporate Affairs企业事务Corporate Image企业形象Corporate Profile公司简介Corporate Reputation企业声誉Corporate Video 宣传片Cost Control成本控制Cost Management成本管理Creative & Design创意设计Credential公司或个人简介Crisis Control 危机控制Crisis Management Office危机管理办公室Crisis Management Planning危机管理策划Crisis Management Team危机管理小组Crisis Management危机管理Crisis Research危机研究Crisis Statement危机声明Customer testimonial客户证言Datasheet宣传页Decoration 现场布置（装饰）Demand GenerationDemo Booth 产品演示台Diagnosis诊断Director总监Distributor 分销商DM （Direct mailing ）直邮Domain Name Registration 域名注册Donation捐赠EC（East China)华东Editorial Calendar媒体刊登计划Effective Communications有效传播Employee Compensation员工薪酬Employee Relations员工关系Environment Analysis环境分析Environment Issues环境问题Ethics of the Profession 职业道德Event Management事件管理Event Planning 事件策划Event事件、活动Executing Phase 执行阶段Execution 执行Executive President 执行总裁Fact Sheet资料（数字或其他材料）FAQ 常见问题问答Fashion Business时尚产业Feature article 深度文章Feature文章类型中的通讯Finance Management财务管理Financial Communications财经传播Flyer 宣传单页Follow-up跟进Forum 论坛GCG（Grand China）大中国区Glossary词汇表Government Affairs政府事务Government PR 政府公关Government Relations政府关系Govt （Government）政府Graphics图形文件Greetings问候语Health Care医疗保健High Tech高科技Hospital PR 医院公关Human Resource Management人力资源管理IMC (Integrated Marketing Communications)整合营传播Implementation实施Incentive Plan激励计划Industry Participation行业参与Initiating Phase 初始阶段INPUTS Evaluation Tools输入级评估工具Integration Management整合管理Interactive PR 网上互动公关Internal Magazine内部期刊Internal Communications System内部传播系统Internal Communications内部传播Internal Film内部电影Internal PR 内部公关International PR国际公关Internet Communications网络传播Internet Media Communications 网媒传播Interpersonal Communications人际传播Interpreter翻译Interview 专访或面试Introduction Lantern宣传幻灯Investor Relations投资者关系Invitation Letter 邀请IPR（Institute of Public Relations）英国公共关系协会IPRA（International Public Relations Association）国际公共关系协会Issue Diagnosis问题诊断Issues Management问题管理ISV （Individual Software Vendor）独立软件开发商Job Evaluation绩效考核Journalist记者Key Media关键媒体Key Messages 关键信息Keynote Speaker主题演讲人Keynote Speech主题演讲LA（ Large Account）大客户LE （Large Enterprise）大客户Leadership 领导者Legal Duty法律义务Life Cycle of the Products 产品生命周期Lobby游说Logo标识Long Term Program长期项目Lucky Draw 抽奖Marcomm（Marketing Communications）营销传播Market Analysis Report市场分析报告Marketing Communications Mix营销传播组合Marketing Communications营销传播Marketing Strategy 市场营销战略Marketshare 市场份额Mass Media大众媒体MB（Medium business）中客户MC（Master of Ceremonies）主持人MC（Middle China）华中MD（Managing Director）董事总经理、执行董事Media Assistant媒介助理Media Analysis媒体分析Media Communications Strategy媒体传播战略Media Communications媒体传播Media Coverage 媒体覆盖率Media Director 媒介总监Media Executive媒介代表、媒介主任Media Inquiry媒体垂询Media Kit媒体资料包Media List媒体名单Media Manager媒介经理Media Monitor媒体监测Media Relations媒介关系Media Research媒体研究Media Tour媒体拜访或媒体外出巡游Media媒体Meeting Agenda会议议程Meeting Minutes 会议记录Merchandise促销物品Methodology方法论MI (Mind Identity)企业理念识别MI（Media Index)企业媒体声望指数Mindshare 品牌影响力份额Miscellaneous 杂费Monthly Report月报Multifunctional Task Force多职能任务小组National Standards of the PR Professional Qualification国家公共关系职业资格标准NC（North China）华北NE （Northeast China）东北Negative Report负面报道New Product Launch新产品发布News Clipping新闻剪报News Release新闻发布Newsletter通讯No-profit PR 非营利机构公关Norms of Excellent PR Management 卓越公共关系管理标准NW（Northwest China）西北Objective Diagnosis目标诊断Offering 服务内容On Site现场Online Advertisement 线上广告Online Communications线上传播Online Marketing Communications 线上营销传播Online media网络媒体Online Roadshow 网上路演Online Survey网上调查OOP（Out-of-Pocket）杂费、日常工作发生的成本Open-day Visits开放日参观Opinion Leader舆论领袖OUTCOMES Evaluation Tools输出级评估工具OUTPUTS Evaluation Tools效果级评估工具Outsourcing 外包OV（One Voice）一个声音Photo Library图片库Planning Phase 策划阶段Polish文案润色POP (Point Of Purchase Advertising) 导购点广告Positioning定位Post Event 善后工作Poster 海报Postmortem 会后书面的简短总结报告Postscript后记PR Agency公关公司PR Consulting Market公关顾问服务市场PR Consulting Practice公关顾问实务PR Consulting Service公关顾问服务PR Consulting Tools公关顾问工具PR Directorr 公共关系总监PR Evaluation公关评估PR Event 公关活动PR Guideline公关方针PR Management Working Code公关管理工作准则PR Manager 公共关系经理PR Procedure公关流程PR Proposal公关建议书PR Supervisor 公共关系主管Pre Event前期工作Pre-evaluation 预评估Preface前言Presentation 演示、陈述President 总裁Press Conference新闻发布会Press Kit媒体新闻夹Press Release新闻稿Print Media平面媒体Priority 优先的Procurement Management预警管理Product Test产品评测Profession Responsibility 职业义务Professional Association 专业协会Professional Certification 职业认证Professional Consultant 专业顾问Professional fee专业服务费Professional Grading专业等级Project Life Cycle项目生命周期Project Management项目管理Project Owner项目委托人Project Title项目标题Project公关项目Proposal公关建议书PRSA（Public Relations Society of America）美国公共关系协会Pubic Opinion公众舆论Public Affairs公共事务Public Relations Consulting公关顾问Public Relations Crisis公关危机Public Relations Management公关管理Public Relations公共关系Public Utility公用事业Publicity宣传Q&A问题问答Qualified Project Manager合格的项目经理Quality Control质量控制Quality Management质量管理Questionnaire调查问卷Quotation报价Real Estate房地产Recommendatory 推荐信Recruitment招募Reference参考资料Rehearsal预演、彩排Report报告Reputation Management 声誉管理Research Tools研究工具Reseller 经销商Retainer长期客户Review回顾、总结Risk Management风险管理Roadshow巡展、路演Rude question 不友好的问题SAE（Senior Account Executive）高级客户代表、高级客户主任SAM（Senior Account Manager）高级客户经理SB （Small business）小客户SC（South China）华南Scope Management范畴管理Seminar研讨会Senior Consultant高级顾问Senior Media Executive高级媒介代表Senior Media Manager高级媒介经理Senior Vice President 高级副总裁Shareholders利益关系人Simultaneous interpretation同声传译Slide 幻灯片Slogan口号Social Activities社会活动Social Responsibility社会责任Source Materials客户提供的辅助资料Souvenirs & Gifts 纪念品和礼品SOV （Share of Voice）分享声音Speaking with One Voice 用一个声音说话Spokes Person Tips发言人技巧Spokesperson发言人Sponsorship Planning赞助策划Sponsorship 赞助Strategic Consulting战略咨询Strategy Communications Systems战略传播系统Strategy 战略Success Story成功故事Summary 简介、概述Supplier 供应商Survey调查SW（Southwest China）西南SWOT analysis优势、劣势、机遇、威胁分析Synopsis概要总结Target Audience 目标受众Task Marketing任务营销TBD （To be Detail）需更详细信息Team 小组、团队Technical Article技术文章Theme 主题Time Management管理Time Sheet时间管理表Two-way Asymmetry双向非平衡模式Two-way Communications双向传播Two-way Symmetry双向平衡模式Vendor 供应商Venue 会议地点Vertical media行业媒体VI (Visual Identity)视觉识别VIP Speech 讲话稿Virtual Computer虚拟主机Vision愿景Voiceshare 曝光信息份额VP（Vice President）副总裁VSB （Very small business）特小客户、超小客户Website Construction网站建设Whitepaper白皮书Workshops工作研讨Worldwide 全球。

Advertisement高中英语作文_高中英语作文_

Advertisement高中英语作文写作作为英语教学的一个重点与难点一直为师生所关注。

但在实际的英语学习过程中,一些学生将更多的时间投入到见效较快的词汇、英语阅读等部分,而忽略了英语写作问题。

下面是小编为你整理的Advertisement高中英语，希望你喜欢!Advertisement高中英语作文篇1Advertisements are forcing their way into people’s lives. People refer to advertisements in their daily lives because they are consumers. The advertisers are usually manufacturers, retailers and salesmen. Their merchandise needs to be advertised to bring it to the attention to the customers. Thus nearly every product is advertised in some way. To a large extent, good advertising leads to success while bad advertising can mean failure.There are many ways to advertise and ‘ads’ come in different forms. Newspapers carry advertisements. Some products are publicized on TV and radio which bring them into notice of a wide audience. Billboards also carry advertising. Advertising is a big industry now and many agencies have been set up to furnish a variety of forms.However, advertising is not always truthful. A product is often misrepresented. The advertiser exaggerates the benefits of the merchandise he wants to sell. Thus, he misrepresents the truth. The consumer falls victim to such advertising. Millions of people have bought advertised products and have been dissatisfied with them。

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Types of AD
Newspaper Advertisement （报纸广告）， Magazine Advertisement（杂志广告）， Television Advertisement（电视广告）， Radio Advertisement （收音机广告）， Internet Advertisement（网络广告）， Direct Mail Advertisement（直邮广告）， Outdoor Advertisement（户外广告）等。
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Skin Cancer Foundation Advertisement
Bottom Text: Melanoma kills more young women than any other cancer. Protect yourself. Sunproof America!
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Television Advertisement
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Advertisement
• Criteria of a successful AD • AIDA原则： Attention（引起注意）， Interest（发生兴趣）， Desire（产生欲望）， Action（付诸行动）。
(1) new (4) fresh (7) sure (10) special (13) big (16) easy (19) safe
(2) good / better / best (5) delicious (8) wonderful (11) crisp (14) great (17) bright (20) rich
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Lexical Features of AD • 1. 常用形容词及其比较级、最高级 • 广告中常常使用大量褒义的、赞美的形容词来说明产品的性能、品质及优点。

what is an advertisement 中文翻译

what is an advertisement 中文
翻译
广告是一种传播信息的商业工具，旨在向目标受众传播产品或服务的信息。

它们通常使用视觉、文字和音频表现形式，旨在创造一种吸引人们购买某种产品或服务的愿望。

企业使用广告来提升他们的产品、服务或品牌形象，进而达到增加销量的目的。

广告通常以印刷媒体形式发布，如报纸、杂志、折页和海报等，它们也可以出现在电视、广播和互联网上。

随着科技的发展，社交媒体也开始被用作发布广告的地方，如Facebook、Twitter、Instagram等。

广告是一种投资，因为它需要花费资金来制作和发布，但它也可以带来许多好处，例如，它可以有效地传播信息，帮助企业提高知名度，提升销量，并促进收入增长。

广告还可以帮助企业提升品牌形象，从而提高消费者对其产品和服务的信心。

此外，它还可以帮助企业推动新产品的推广，提高品牌归属感，并与目标市场建立持久的关系。

总而言之，广告是一种将企业的产品、服务和品牌介绍给大众的有效手段。

它以各种形式发布，宣传企业的产品或服务，吸引潜在客户，提高销量，增加收入。

advertisement用法及搭配

advertisement用法及搭配"Advertisement" 是英语中广告的意思，通常是指通过各种媒体（如电视、广播、互联网、印刷媒体等）传达信息以促使人们采取某种行动或购买某种产品或服务。

以下是"advertisement" 的一些用法及可能的搭配：1. 名词用法：-例句：The advertisement for the new smartphone was very eye-catching.-翻译：这款新智能手机的广告非常引人注目。

2. 动词搭配：-例句：The company is advertising its new product on social media.-翻译：公司正在社交媒体上宣传其新产品。

3. 形容词搭配：-例句：The advertisement campaign was creative and effective.-翻译：广告活动富有创意且效果显著。

4. 常见短语：- Advertisement agency: 广告代理公司，专门负责创建、设计和发布广告的机构。

- Advertisement campaign: 广告活动，指一系列相关的广告活动，通常为了推广某个产品、服务或品牌。

- Advertisement placement: 广告投放，指确定广告在何处以及何时进行的决策过程。

- Advertisement copy: 广告文案，指广告中的文字内容，包括标题、口号和描述。

5. 动词形式：- Advertise: 动词形式，表示进行广告宣传活动。

-例句：The company decided to advertise its new line of products on television.6. 衍生词：- Advertiser: 广告商，即进行广告宣传的个人或组织。

- Advertising: 名词形式，表示广告行业或广告活动的总称。

advertisement名词解释

advertisement名词解释
Advertisement是指广告的意思。

广告是一种用于宣传、推销或传播信息的形式，旨在吸引目标受众的注意力，并促使他们采取特定的行动，如购买产品、参加活动等。

广告通常以文字、图像、声音、视频等多种形式呈现，可以在各种媒体渠道中找到，包括电视、广播、报纸、杂志、互联网、社交媒体等。

广告的目标是向潜在客户传递特定的信息，建立品牌形象，促进销售和市场份额的增长。

广告的特点包括以下几个方面：
目标受众：广告针对特定的目标受众群体，根据受众的需求、兴趣和行为特征进行定位。

传递信息：广告通过各种媒体渠道传递信息，包括产品特点、优势、促销活动等，以吸引消费者的注意力并引起他们的兴趣。

品牌建设：广告帮助建立和加强品牌形象，使消费者对特定品牌或产品产生认知、好感和信任。

行动引导：广告的目标是激发消费者采取行动，如购买产品、使用服务、参加活动等，以实现广告主的营销目标。

广告在商业和市场营销中起着重要的作用，它不仅是企业推广产品和服务的工具，也是创造品牌价值和塑造消费者态度的重要手段。

广告的内容和形式可以因行业、产品和目标受众的不同而有所变化，但其核心目标始终是通过有效的沟通和传递信息来影响消费者行为和购买决策。

advertisement短文介绍、 -回复

advertisement短文介绍、-回复中括号内的主题是"Advertisement: Benefits and Impact on Society"Introduction:Advertisements play a crucial role in today's society, making it essential to explore their benefits and impact on the general public. This article aims to delve into the world of advertising, discussing the advantages it brings and the influence it has on the community. By understanding the significance of advertisements, we can comprehend their impact on our lives and the society as a whole.History and Evolution of Advertising:To comprehend the impact of advertisements today, it is important to understand their historical significance. Advertising has a long history dating back to ancient civilizations such as Egypt and Greece, where traders used simple signs to promote their products and services. Over the years, advertising has evolved significantly with the emergence of print media, radio, television, and eventually the internet. This evolution has aided in reaching a wider audience and gaining a more substantial impact.Benefits of Advertising:1. Boosts Economic Growth: Advertising plays a vital role in promoting products and services, which in turn drives economic growth. By creating awareness, advertisements increase demand, leading to higher sales and revenue for businesses. This stimulates economic activity and contributes to the overall development of a country's economy.2. Generates Employment Opportunities: The advertising industry itself provides numerous job opportunities to individuals. From creative professionals like copywriters and graphic designers to marketing executives and media planners, the industry employs a diverse range of skilled individuals. Additionally, the increased demand generated by advertisements also leads to job creation in various sectors, supporting economic growth and reducing unemployment rates.3. Educates Consumers: Advertisements inform consumers about the latest products and innovations available in the market. They provide valuable information about features, functionality, and benefits, helping consumers make informed purchasing decisions. This education empowers individuals to select products and services that best meet their needs, promoting consumersatisfaction.4. Drives Competition and Innovation: Advertisements create a competitive environment in the market. Businesses compete to make their products and services stand out, leading to increased innovation and improvement. Companies strive to offer unique features, better quality, and more attractive pricing to attract consumers. This competition fosters a constant drive for improvement and benefits society by delivering a wider range of options.Impacts of Advertising on Society:1. Influences Consumer Behavior: Advertising plays a significant role in shaping consumer behavior and preferences. Through effective marketing techniques, advertisements influence what people desire and what they perceive as valuable. This has both positive and negative implications, as it can lead to informed choices but also promote consumerism and materialistic values.2. Shapes Cultural Landscape: Advertisements often reflect societal norms, values, and trends. They contribute to shaping the cultural landscape and influencing popular culture. By depicting diverselifestyles, beliefs, and representations, advertisements have the power to impact cultural perspectives and shape societal norms.3. Ethical Considerations: There are ethical implications associated with advertising. Some advertisements may employ manipulative techniques or mislead consumers with false claims. This raises concerns about the authenticity and credibility of information provided through advertisements. However, regulatory bodies and legal frameworks strive to ensure advertisements adhere to ethical standards, protecting consumers' interests.Conclusion:Advertisements have become an integral part of society, providing various benefits while also influencing our behavior and cultural landscape. By recognizing the historical evolution and significance of advertisements, we can appreciate their impact on economic growth, job creation, and consumer education. It is essential to strike a balance between the benefits and potential negative effects of advertising, ensuring ethical practices and responsible consumption.。

Advertisements can be seen everywhere in modern society. They appear on the TV screen. They occupy a conspicuous place in newspapers and magazines. They are displayed or painted on walls and even on buses. Indeed, it is difficult nowadays to find a public place without advertisements.It is true that in economic activities advertisements play an important role. They tell people about new products and help promote sales.在现代社会中，广告随处可见，它们出现在电视萤光幕上，在报纸和杂志上也占有显著地位。

它们展示或画在墙上，甚至在公车上。

说实在的，今天在公共场所，很难没有广告。

广告在经济活动中，确实扮演了重要角色。

它们告诉大众新产品，并且有助销售。

广告的利与弊The advantage of the ads is self-evident. They provide us with a good collection of goods and service, from which we can make our best choices. For the manufacturer, they can take advantage of the ads to project the characters of their products so as to seize the vision of the consumers and gain them huge profits.However, we cannot belittle the disadvantages of the ads. ①To many ads do spoil our daily life and waste our time. They interrupt the TV programs, filling our letterbox, and ruin our appreciation of nature in place of interests. People often feel burdened with the ads instead of satisfying with them. ②On the other hand, some of the ads are illegal, spreading false information and planning to treat people who are eager to solve their problems.It’s high time we took urgent and effective measures to curb this phenomenon. ①Firstly, we should intensify the effects to supervise the ads markets. It’s crucial that we must regulate the ads market strictly to avoid someone’s availing himself or herself of the loophole of the market management. ②Secondly, whoever takes advantage of ads treating consumers should be punished or imprisoned. ③Thirdly,we should educate people to abide by the law and give priorities to honesty and credit. Only when putting these measures into practice, will our society be purified into a paradise for us to live in.广告的利与弊广告的优点很明显。

advertisement 的用法及搭配

advertisement 的用法及搭配Advertisement is a powerful tool used by companies and businesses to promote their products or services. It plays a crucial role in attracting potential customers and increasing sales. In this article, I will explore the various uses and combinations of the word "advertisement" in different contexts.I. Introduction to the Word "Advertisement"The word "advertisement" is a noun that refers to a commercial message intended to promote a product, service, or event. It typically takes the form of a printed or broadcasted announcement, displayed in various mediums such as newspapers, radio, television, online platforms, or billboards. Advertisements are designed to capture attention and stimulate interest in order to generate sales or create brand awareness.II. Types of Advertisements1. Print AdvertisementsPrint advertisements come in various forms, including newspapers, magazines, brochures, flyers, and posters. They are static and use visuals and text to convey messages to potential customers. Printadvertisements are still widely used today in both traditional and digital formats.2. Radio AdvertisementsRadio advertisements utilize audio to convey messages. These advertisements are usually heard during breaks between programs and target listeners based on demographics and geographical locations. They are often repetitive, catchy, and memorable to make an impact on listeners.3. Television AdvertisementsTelevision advertisements are broadcasted during commercial breaks while viewers are watching their favorite shows or movies. They use visuals, audio, and storytelling techniques to create emotional connections with the audience. Television advertisements are known for their high production value but can be expensive to produce and air.4. Online AdvertisementsOnline advertisements are displayed on websites, social media platforms, search engines, and mobile applications. They can be in the form of banner ads, pop-up ads, video ads, or sponsored content. Online advertisements offer precise targeting options based on userdemographics, interests, and online behavior.5. Outdoor AdvertisementsOutdoor advertisements, also known as out-of-home advertisements, are displayed in public spaces such as billboards, bus shelters, subway stations, and digital screens. They aim to capture people's attention while they are on the move and are often used for brand awareness campaigns.III. Combinations and Phrases with "Advertisement"1. Advertisement campaign/marketing campaignAn advertisement campaign refers to a series of coordinated advertisements designed to promote a product or service. A marketing campaign encompasses a broader set of activities and may include advertisements, public relations, sales promotions, and other marketing efforts.2. Advertisement agencyAn advertisement agency is a professional service company that creates, plans, and executes advertisements on behalf of its clients. These agencies have creative teams that develop strategic campaigns, designvisuals, write compelling copies, and negotiate media placements.3. Advertisement effectiveness/ROI (Return on Investment)The effectiveness of an advertisement refers to its ability to achieve its intended objectives, such as increasing brand awareness, attracting new customers, or driving sales. ROI measures the profitability of an advertisement by comparing the costs incurred with the revenue generated as a result of the campaign.4. Native advertisementNative advertisements are designed to seamlessly blend in with the surrounding content, such as articles, videos, or social media posts. They aim to provide valuable and relevant information to the audience while promoting a product or service subtly.5. Display advertisementA display advertisement refers to visual advertisements that appear on webpages as banners, sidebars, or pop-up windows. These advertisements can be static images, animated banners, or interactive content and are commonly used in digital marketing strategies.IV. Ethical Consideration in AdvertisingAdvertising has a significant influence on society, and ethical considerations are essential when creating and disseminating advertisements. Advertisements should adhere to legal regulations, be honest, transparent, not misleading, and respect cultural diversity. Additionally, advertisements should be responsible in terms of presenting accurate information, avoiding offensive content, and targeting vulnerable populations.In conclusion, the word "advertisement" is a versatile noun that encompasses various types and combinations. Understanding the different uses and contexts allows businesses and marketers to craft effective advertising campaigns that resonate with their target audience while adhering to ethical standards. Whether it is through print, radio, television, online, or outdoor mediums, advertisements continue to shape the way products and services are promoted and consumed in the modern world.。

英译汉教学课件 5.Advertisement

这是您计划的时刻，期望的时刻，争取的时刻，长久等待的成功时刻。欧米茄，记下此刻，和所有重要时刻。
Stylistic Features of
Advertisement
Grammatical Features
4．祈使句多，具有强烈的鼓动色彩。 ①So come into McDonald’s and enjoy Big Mac
Stylistic Features of
Advertisement
Rhetorical Features
① Featherwater：light as a feather 法泽瓦特眼镜：轻如鸿毛。（明喻, metaphor）
② To spread your wings in Asia. Share our vantage point. 在亚洲展开您的双翅，同我们一起高飞远望。（暗喻, simile）． ③ My Paris in a Perfume。香水一瓶，浸满巴黎芬芳。我的香水，我心中的巴黎。（借喻metonymy） ④ I’m More satisfied！我更满意摩尔牌香烟。（pun） ⑤ We take no pride in prejudice．我们不以偏见为荣。（典故，allusion源于简·奥斯汀的名著 Pride and Prejudice）
打开门，等着您的就是梦寐以求的家。无论您想要一座乡间宅第，或者是一间摩天大楼的顶屋，翻开下面几页就可以看到世界上最美的住宅，供您挑选。
Eg2. Moms depend on Kool-Aid like kids depend on moms．
妈咪依赖果乐，就像宝宝依赖妈咪一样。
Stylistic Features of
式样与性能的协调一致使新型626与众不同。质量是马自达的核心。 ② The Charisma of the Filipina. It comes from somewhere within. And it shines on every flight．

广告一词英文-advertise-和-advertising-区别

广告一词英文"advertise"和"advertising"区别篇一：理解广告第一部分1.广告的定义与分类自从人类有了物品生产与商品交换，就有了广告。

随着商品经济的发展，科技的进步和社会文化生活的不断丰富，广告已然渗透到我们的生活的每个角落。

特别是当代新媒体的出现，让广告更加无时不有，无处不在。

甚至有人夸张地说：“我们呼吸的空气是由氧气、氮气和广告组成的。

”无疑，在现代社会中，广告成为了我们生活的一部分，并深刻地影响和改变着我们的日常生活和思想观念。

与此同时，迅速发展的广告业也给年轻的广告学科研究不断带来新的课题和挑战。

概念的厘清是我们认识和建构学科知识框架的基础，对于“广告”用简单的“广而告之”来解释未免显得太过稚嫩。

学科的研究和发展，向来是一个历史的积累过程，我们不妨站在前人的肩膀上，从广告的词源和概念的演变入手，在回顾与探索中，不断接近广告的本质。

另外，由于商业广告是广告的主要形式，而且其更能体现广告本质的特征，本文出现的有关广告的讨论一般围绕商业广告而展开。

【“广告”的词源】“广告”是英文“advertising”的译名。

这个英文单词来源于拉丁文adverture，其意思“唤起大众对某种事物的注意，并诱导大众向一定方向的一种手段。

”中古英语时代（约公元1300—1475年），其演变为advertise，含义衍化为“使某人注意到某件事”，或“通知别人某件事，以引起他人的注意”。

17世纪末，由于英国工业革命的兴起和发展，大规模的商业活动开始普及，进而由静态的advertise演进为动态的advertising（广告活动），这才具有了现代广告的涵义。

在当时的报纸上，在商业信息的标题中就经常出现“advertisement”字样，表示“通告，以引起读者注意”的意思。

需要指出的是，从词性角度来看，一般认为，advertisement（名词）指一则具体的广告作品，而advertising（进行时）是指代一系列的完整的广告活动。

What is advertisement?
Definition(定义)
Advertisement is an action or form of communication whose purpose is to inform potential(潜在的) customers about products and services and how to obtain（获得） and use them.
A diamond lasts forever.(De Bierres) 钻石恒久远, the past is black and white, but the future is always color.
对我而言，过去平淡无奇；而未来，却多姿多彩.（轩尼诗酒）
• ……
我能感觉到你的存在我呼吸着你的气息我们的心跳如此清晰你给了我力量每个动作都有完美的默契这就是爱我 i我
I can feel your existence I breathe your breath Our heart so clear You gave me strength For every action has the perfect tacit understanding This is love III
Enjoy Coca-Cola. (Coca-Cola)
Just Do It.
Make yourself heard.(Ericsson) 理解就是沟通。(爱立信）
Good to the last drop．滴滴香浓，意犹未尽。（麦斯威尔咖啡）
Poetry in motion, dancing close to me. 动态的诗,向我舞近.(丰田汽车)