商务英语阅读上册课件及答案4
商务英语课程课件Unit 4 Business
Manage your own emotions and identify the other party's emotional state during negotiation
03 Business Practice Cases
Case analysis of successful enterprises
Multinational Corporation Operations
To supervise or influence an audience's opinion or behavior
Business presentation skills
• To communicate a company's values, goals, and vision
Business presentation skills
Make offers and counteroffers to reach a consensus
Close the deal by agreeing on terms and conditions
Business negotiation skills
Key Skills
Listening: Listen actively to understand the other party's position and needs
• SWOT Analysis: A strategic planning tool that assesses the Strengths, Weaknesses, Opportunities, and Threats affecting a business or organization
商务英语阅读Unit 4 International Marketing
Reading comprehension
Read the passage quickly then answer the following two questions. 1. What do you think is the biggest challenge for firms touting tablets?
stern chase (在前船后面的)尾追；追击
Apple Inc. (NASDAQ: AAPL; previously Apple Computer,
Inc.) is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film-industry software products; Logic Studio, a suite of music production tools; and iOS, a mobile operating system. As of August 2010, the company operates 301 retail stores in ten countries, and an online store where hardware and software products are sold.
商务英语阅读(第二版)-王关富-Unit4The-Incredible-Shrinking-Europe-课后答案
Unit 4The Incredible Shrinking EuropeExercises1. Answers to the questions on the text:1) What was the dream that the Europhiles were familiar with?Their dream was to make E.U. a newly emboldened world power stepping up to calm trouble spots, using aid and persuasion where it could, but prepared to send in troops when it had to.2) Why does the passage say that Europe is a remarkably good place to live? Because Europe is more stable, safe, green and culturally diverse than most parts of the world and a quality life can be guaranteed in E.U. states.3) Does the good life at home make Europe strong abroad ? Why?No, a good life at home doesn’t mean a strong Europe abroad. Because the E.U. may have all the soft-power credentials in the world, but on the grand stage it has lacked the weight and influence of others on some big issues.4) What do Critics think of the selection of Herman Van Rompuy and Catherine Ashton as Europe's President and Foreign Minister?They consider the selection as symbolic of a lack of vision and it means the grouping will have to reconcile itself to five years of underperformance.5) What can be listed as E.U.’s achievements in the years around 1980s according to the passage?By extending an area of peace and liberal government to the east, the E.U. has done much to calm a part of the world that not long ago was the cockpit for murderous rivalries.6) In what way can Europe realize its own dreams and those of others according to the passage?It has to act as a true single bloc and win others to its side.7) Why does the German government face enormous domestic challenges in admitting its forces in Afghanistan are there to fight, not to be humanitarian workers in uniform ?Because one of modern Europe's most cherished convictions is that the force of arms rarely settles political disputes for long and European public opinion in the 20th century seems unwilling to commit to the war in Afghanistan for the long haul.8) What roles did Germany play in Europe in the 20th century?For the last half of the 20th century, Germany was at the heart of the European experiment. But since the end of the Cold War, it has stepped back from the E.U. and begun strengthening ties with Russia.9 What are the advantages for E.U. to be chosen as the White House’s partner?The advantages are that Europe is rich and democratic, and its values are closer to those of the U.S. than those of anywhere else.2. Fill in each blank of the following sentences with one of the phrases in the list given below. Make changes when necessary.1) China will adhere to the principle of developing high technology and realizingindustrialization to step up the commercialization, industrialization and internationalization of scientific and technological achievements.2) In the recent crisis no banks could manage to bail out the companies in financial pressure.3) In terms of the information from the Universe he is apathetic and sometimes irritable, he is like an ostrich sticking his head in sand.4) It will be up to the board to decide if the CEO should be removed.5) All our hopes rest upon the arrival of the shipment.6) The plan has already been worked out, and could be put into operation at a moment's notice.7) The whole machinery of civilization will break down if this doctrine wins in the war.8) His remarks hit home when he said that we did not work enough.9) Some analysts suspected that Toyota had pulled strings to stifle probes into its auto quality problems.10) Mercy is reaching out to those who have nothing to give back to you.3. Match the terms in column A with the explanations in column B:A ____________________ B_____________________________________1)free market A) Effects on the behavior of individuals causedby observation of the actions of others and theirconsequences. 32) coalition government B) An economic turmoil where companies gobankrupt, people are laid off, and markets aresluggish. There is a lot of panic in bothbusiness and daily lives.93) demonstration effects C) A market in which there is no economicinterventionby the state, except to enforceprivate contracts and the ownership of property.14) health insurance D) A qualified retirement plan set up by acorporation, labor union, government, or otherorganization for its employees. 6E) A form of collectivism by means of whichpeople collectively pool their risk, in this casethe risk of incurring medical expenses. 45) national interest F) The ability to obtain what one wants througheconomic or cultural means. It allows nations toexert their influence without using militarymeans or coercion. 86) pension scheme G) A fight or contention for territory, power,control, or resources between tow more partiesin a place or area.. 77) turf war H) Things of great importance to a nation,including its goals, visions and ambitions inpolitical, economic, cultural fields, etc. andactions, circumstances, and decisions to achievethem. 58) soft power I) A cabinet of a parliamentary government inwhich several parties cooperate. 29) economic crunch4. Translate the following into Chinese.有什么能让欧洲振奋起来吗？当然：如果欧洲领导人能像20年前那样抓住时机，欧盟就将繁荣昌盛。
商务英语阅读课件Unit 4 Human Resources(人力资源)
Text A: Turning the Tables on Success
➢ We still have a chance to turn the tables on them at the last minute.
➢ 我们仍然有机会在最后关头扭转局势。
• Put their own interests ahead of others
• Believe the world is a competitive, dog-eat-
dog place
adj.残酷的；竞争激烈的； 损人利己的
5
3) Matchers: I’ll do it if I’m pretty sure I will get something in return. • Strive to preserve an equal balance of giving
and getting • Operate on the principle of fairness • Have relationships governed by even exchange
of favours
6
Para.1~2
➢ In the old world of work • independent, exploit
10
The End
11
• givers • takers • matchers
3
1) Givers: I’m happy to share my time and energy with those who can benefit. • Prefer to give more than they get • Focus and act on the interest of others • not think about the personal costs at all and help
商务英语阅读 Chapter 4.International Business Cooperation ppt
Part of the reason is regulatory hangover from the post-war period. The Japanese firms have been so busy with the domestic crisis that they have forgotten to remain connected with the rest of the world.
There are several options for Japanese firms: to achieve global scale through domestic and foreign acquisitions, to move into high-value specialist products, to adopt a regional strategy focusing on Asian market, to form a global alliance with a foreign firm.
The links between policies are even significant in terms
of the world’s financial and capital markets, as witnessed everyday when the reverberations on any one stock market are felt across the globe. At the
Chapter 4 International Business
商务英语阅读教程4Unit4textBppt课件
to WTO agreements, which are Ratify
signed by representatives of 批准
member governments and
ratified by their parliaments. Most of the issues that the WTO focuses on derive from previous
《知识产权协定》宗旨：减少对 国际贸易的扭曲与阻碍；促进对 知识产权在国际范围内更充分、 有效的保护；确保知识产权的实 施及程序不对合法贸易构成壁垒。
Translation 1
Extending the coverage of trade regulation to the national level, we will examine the relationship between national trade regulation and the world trading system, particularly export and import regulation.
elimination of preferences, on a
Substantial
reciprocal and mutually advantageous 实质的
basis." It was negotiated during
the United Nations Conference on Trade and Employment and was the
Agreement 马拉喀什协议
nations on 15 April 1994,
replacinTariffs and
Trade .
商务英语阅读 王艳 Chapter 4
2. Why does Japan need to embrace globalization? 3. How can Japanese firms go global?
Paragraph 1-8
1. Why is Japan such an outlier? 2. Why does Japan need to embrace globalization?
ቤተ መጻሕፍቲ ባይዱ
企业重组
外包 核心竞争力 放宽管制 私募股权投资
10. Specialization To restrict someone’s economic activities to some certain fields 专门化
Economic globalization
1. The term “economic globalization” is now being used with increasing frequency in newspapers, magazines, seminars and international conferences. 2. The basic feature is free flow of commodity, capital, technology, service, and information in the global context for optimized allocation.
3.Economic globalization is giving new impetus and providing opportunities to world economic development and meanwhile making the various economies more and more interdependent and interactive.
商务英语阅读教程 Unit 4
Marketing is the ongoing process of 【moving people closer to making a decision （to purchase,
use, follow or conform to someone else’s products, services or values） 】.
翻译
营销一词的含义是什么？市场营销是一个不断 推进的过程，该过程的目的是促使人们心动到 做出各种决定诸如购买他人的各种产品、享用 他人提供的各种服务、以及遵循他人的各种价 值取向。营销人员运用市场营销推广组合的变 量来制定营销推广计划。
4-2
Comprehensive Reading
主语
修饰 process
C. Sometimes (50%) D. Never(0%)
In what ways are you easily persuaded into buying something? By______.
A. TV commercial B. Newspaper Advertisement C. Quality D. package E. Brochures F. Leaflets G. Price H. After-sales service
n. 产品 n. 制造业者，厂商 市场调查
媒体计划
产品推广
n. 品牌 n. 市场营销 媒体计划
n. 形象塑造 实体环境
n. 人员 n. 放置 目标市场
公共关系
distribution channel generic advertising at no cost marketing effort process drawback product pricing marketing mix charge junk mail sales strategy at regular price
商务英语阅读-unit-4-business-communication
Content: (Dear Sir,)
Activity2 BACEDF Activity3 1. memo 2. meeting 3. business letter 4. e-mail 5. telephone call 6. fax
3. Does McDonald’s offer different food in different countries?
Yes, it does. In China,…… In India, ……
4. What causes these differences?
The different cultures cause these differences.
Activity 10
1. F Beef------ vegetables or muttons 2. T 3 F cultural tradition----- economic factor 4. F native economy---- different parts of the world 5. T Activity 11 bhdafceg
Countries: Japan, Hong Kong, Italy, Brazil, France, Argentina, England. Brands: Casio, Adidas, Volkswagen（大 众），Samsung, Windows.
2. What becomes part of our business? Cross-cultural communication is part of our business. 跨文化交际
新编商务英语阅读教程Unit 4 Text A Promotion
Communicating with large number of potential customers at the same time. It’s less flexible than personal selling.
advertising is the main form.
Refers to promotion activities that stimulate interest, trial, purchase by final customers or others in the channel.
TWO.
By Jack
challenge 挑战 rental 供租赁的，租赁公司 demographics 人口统计数据 toll-free 免通话费的 dolly小轮手推车 redeem 以…..换取商品 presentation 介绍 sponsor 出资用广播或者电视做广告者 publicity 宣传；推广
Personal
selling Mass selling Sales promotion
involves direct spoken communication between sellers and potential customers. can be very expensive. usually desirable to combine personal selling with mass selling and sales promotion.
differentiate区分，区别，辨别 direct spoken communication 直接沟通 scatter 使散开 stimulate 激励，激发 planning kit 规划工具
商务英语阅读_Unit 4国际贸易基础
Exclusive Sales Agreement The exporter may sign
an exclusive sales agreement with an importer abroad. He may also set up his own branch office and employ his own sales organization abroad. He may act through a subsidiary company which is established under the laws of the foreign country in question. Or, he may combine with other traders in a joint selling organization (or joint venture), a consortium or an export group. Agency Arrangements The exporter enters into direct relations with the customers abroad, by means of a contract procured and conducted on behalf of the exporter by a representative who resides abroad and is not his employee. The remuneration of the representative or independent agent is usually based upon a commission on the purchase price of the exports.
商务英语阅读Chapter 4
Text A Product and packages
Text A Product and packages
Maturity Phase
At maturity, the strong growth in sales diminishes. Competition may appear with similar products. The primary objective at this point is to maintain market share and extend the product life cycle as much as possible
Text A Product and packages
complex n. group of connected or similar things 相联或相似的综合事物
e.g. a big industrial complex, ie a site with factories, etc 大型工业联合体（建有工厂等的场地） a sports/leisure complex, ie a set of buildings or facilities for sports/leisure 运动的[娱乐的]综合场所
Text A Product and packages
Text A Product and packages
Growth Phase
The firm seeks to build brand preference and increase market share
•
• •
sales grow and new competitors enter the market additional demand price competition and additional costs and packages
商务英语阅读Chapter4 The Incredible Shrinking Europe 难以置信的退缩着的欧洲
Chapter4 The Incredible Shrinking Europe 难以置信的退缩着的欧洲It was supposed to be the moment Europe grew muscles.这本该是欧洲茁壮成长的时期。
去年秋天，在结束了为简化决策制定，使欧盟在国内外更具实力更为强壮的十年努力之后，最后仅有的一些抵抗国家签署了总达1000页的文件，就是世人熟知的里斯本条约。
11月，欧盟选拔了其第一任正式总统和外交部长。
亲欧盟派们重温旧梦：一个新建的世界强权来安抚动荡地区，在能力可及之地给予援助和劝服，但同时准备在万不得已之时派遣军队。
布鲁塞尔将率战反抗气候变化。
欧洲经济将证明给北美和亚洲无情的自由市场，社会市场仍是摆脱经济危机的最佳方式。
The dream didn’t last a month.这个梦想连一个月都没撑过。
在12月哥本哈根的气候变化会议上，对最终决议竭力辩争的是中美两国，而欧盟则当了旁观者。
欧盟的2010年并非以一个外交政策的大胜利开头，而是毫不适宜的在争论是否要救助希腊，它的债务已经拖垮了欧盟的货币。
同时，美国总统巴拉克·奥巴马宣布并不会出席五月份在西班牙举行的欧美洽谈会。
于无数迁就欧盟的会议来讲，这有点泄气。
难怪欧盟发觉自己处在忧心忡忡的自疑的周期循环中。
也难怪世界上其他人都在疑问：欧洲代表着什么？它哪里适应这个似乎被中美所主导的世界？如果它消失了，会有人注意吗？Let’s get one thing straight让我们讲明一点：欧洲是个无与伦比的居住佳所。
欧盟的许多成员国都在世界最富裕国家之列。
欧洲的工人通常都享有漫长的假期，慷慨的产假和舒适的养老方案。
普遍的健康保险被认作基本的社会契约中的一部分。
欧洲政治稳定，而且是世界上最为慷慨的发展援助金捐献者。
当然，税金很高，但大多数欧洲人似乎很愿意交纳更多的税金来换取更高—且有保证的—生活质量。
去年，总部设在伦敦的“思想库”——欧洲改革中心主任查理斯·格兰特说到：“欧盟展现了一个极为吸引人的社会、经济、政治模式。
商务英语阅读第一册上 Unit 4
What is your greatest weakness?
What is your greatest strength? Do you take work home with you? How do you handle stress and pressure? What are your salary expectation?
Pre-reading Expressions
Some most frequently asked questions in job interviews:
What did you like or dislike about your previous job?
I enjoyed the people I worked with. It was a friendly and fun atmosphere and I actually enjoyed going into work each morning. I felt the leadership team was great as well. They knew all of their employees on their employees„ first name basis and tried to make those personal connections. One of the reasons I am leaving is that I felt I was not challenged enough at the job. After being there for so many years, I felt I was not able to reach my full potential because of the lack of challenge. I feel my skill can be better utilized elsewhere, where my capabilities are more recognized and there is the opportunity for growth.
商务英语阅读(专业篇) unit 4
The All Risks policies bore on their face: "Warranted that this is a container load shipment". This gave rise to the second main line of defence. Pursuant to section 33(3) of the Marine Insurance Act2 1906, a promissory warranty is a condition which must be exactly complied with whether or not it is material to the risk. Otherwise, the insurer is discharged from liability as from the date of the breach of warranty.
商务英语阅读(第二版)-王关富-Unit4The-Incredible-Shrinking-Europe-课后答案
Unit 4The Incredible Shrinking EuropeExercises1. Answers to the questions on the text:1) What was the dream that the Europhiles were familiar with?Their dream was to make E.U. a newly emboldened world power stepping up to calm trouble spots, using aid and persuasion where it could, but prepared to send in troops when it had to.2) Why does the passage say that Europe is a remarkably good place to live? Because Europe is more stable, safe, green and culturally diverse than most parts of the world and a quality life can be guaranteed in E.U. states.3) Does the good life at home make Europe strong abroad ? Why?No, a good life at home doesn’t mean a strong Europe abroad. Because the E.U. may have all the soft-power credentials in the world, but on the grand stage it has lacked the weight and influence of others on some big issues.4) What do Critics think of the selection of Herman Van Rompuy and Catherine Ashton as Europe's President and Foreign Minister?They consider the selection as symbolic of a lack of vision and it means the grouping will have to reconcile itself to five years of underperformance.5) What can be listed as E.U.’s achievements in the years around 1980s according to the passage?By extending an area of peace and liberal government to the east, the E.U. has done much to calm a part of the world that not long ago was the cockpit for murderous rivalries.6) In what way can Europe realize its own dreams and those of others according to the passage?It has to act as a true single bloc and win others to its side.7) Why does the German government face enormous domestic challenges in admitting its forces in Afghanistan are there to fight, not to be humanitarian workers in uniform ?Because one of modern Europe's most cherished convictions is that the force of arms rarely settles political disputes for long and European public opinion in the 20th century seems unwilling to commit to the war in Afghanistan for the long haul.8) What roles did Germany play in Europe in the 20th century?For the last half of the 20th century, Germany was at the heart of the European experiment. But since the end of the Cold War, it has stepped back from the E.U. and begun strengthening ties with Russia.9 What are the advantages for E.U. to be chosen as the White House’s partner?The advantages are that Europe is rich and democratic, and its values are closer to those of the U.S. than those of anywhere else.2. Fill in each blank of the following sentences with one of the phrases in the list given below. Make changes when necessary.1) China will adhere to the principle of developing high technology and realizingindustrialization to step up the commercialization, industrialization and internationalization of scientific and technological achievements.2) In the recent crisis no banks could manage to bail out the companies in financial pressure.3) In terms of the information from the Universe he is apathetic and sometimes irritable, he is like an ostrich sticking his head in sand.4) It will be up to the board to decide if the CEO should be removed.5) All our hopes rest upon the arrival of the shipment.6) The plan has already been worked out, and could be put into operation at a moment's notice.7) The whole machinery of civilization will break down if this doctrine wins in the war.8) His remarks hit home when he said that we did not work enough.9) Some analysts suspected that Toyota had pulled strings to stifle probes into its auto quality problems.10) Mercy is reaching out to those who have nothing to give back to you.3. Match the terms in column A with the explanations in column B:A ____________________ B_____________________________________1)free market A) Effects on the behavior of individuals causedby observation of the actions of others and theirconsequences. 32) coalition government B) An economic turmoil where companies gobankrupt, people are laid off, and markets aresluggish. There is a lot of panic in bothbusiness and daily lives.93) demonstration effects C) A market in which there is no economicinterventionby the state, except to enforceprivate contracts and the ownership of property.14) health insurance D) A qualified retirement plan set up by acorporation, labor union, government, or otherorganization for its employees. 6E) A form of collectivism by means of whichpeople collectively pool their risk, in this casethe risk of incurring medical expenses. 45) national interest F) The ability to obtain what one wants througheconomic or cultural means. It allows nations toexert their influence without using militarymeans or coercion. 86) pension scheme G) A fight or contention for territory, power,control, or resources between tow more partiesin a place or area.. 77) turf war H) Things of great importance to a nation,including its goals, visions and ambitions inpolitical, economic, cultural fields, etc. andactions, circumstances, and decisions to achievethem. 58) soft power I) A cabinet of a parliamentary government inwhich several parties cooperate. 29) economic crunch4. Translate the following into Chinese.有什么能让欧洲振奋起来吗？当然：如果欧洲领导人能像20年前那样抓住时机，欧盟就将繁荣昌盛。
商务英语 Unit 4 参考答案
Unit 4 AdvertisingPart I Business V ocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.C1 Outdoor advertising is one of the fastest growing _______________ in the market.A marketsB sectionsC segmentsD sectorsD2 The world of outdoor advertising billboards, transport and ‘street furniture’ is ______ about $18 billion a year, just 6% of all the world’s spending on advertising.A worthwhileB worthyC valuedD worthC3 The soaring costs of TV are ______________ clients to consider alternatives.A makingB drivingC promptingD lettingA4 BMW ran a ‘teasers’ campaign in Britain on bus shelters.A exclusivelyB largelyC greatlyD inclusivelyC5 Placing an ad on a bus shelter for two weeks ________________ at about £90.A works onB works awayC works outD calculatesD6 We are facing a ________________ with our market share. What are we going to do about it?A promotionB saleC orderD crisisA7 Focus, a large advertising agency based in Paris, has a reputation for creating imaginative and ____________ campaigns.A effectiveB efficientC effectD efficaciousC8 Focus now needs to ________________ potential clients that it still has plenty of creative ideas to offer.A ensureB assureC convinceD persuadeB9 Focus has been asked to _________________ ideas for advertising campaigns to managements of the companies concerned.A offerB presentC supplyD furnishD10 The little village where he lived would be a popular tourist ________________.A placeB siteC visitD resortB11 Thank you for the above order ______________ our bicycles.A ofB forC byD againstC12 It is stipulated in our Sales Confirmation No. 2007021 ____________ the 5,000 bicycles you ordered are to be shipped in two equal lots in March and April 2007.A whichB whereC thatD whatA13 You requested that 80% of the bicycles ____________ in March and the balance in April.A be shippedB shippedC to shipD have been shippedC14 Although we have the quantity ______________ stock, it is too late for us to ship 80% of your order in March.A fromB forC inD atD15 We have received your letter of 28 March, ___________ us to modify the previous arrangements for the shipment of the captioned order.A askedB to askC being askedD asking A16 You now wish to advance the date of shipment ____________ one month.A byB toC forD atA17 In the circumstances, we regret ___________unable to meet your request.A to beB beingC beD having been A18 In this case, you must _____________ the additional charges.A bearB have borneC to bearD bearingD19 Please take the above ____________ account and let us know your decision as soon as possible.A toB forC byD intoB20 We are pleased to inform you that the captioned order _____________ now been dispatched.A haveB hasC areD isPart II Phrase TranslationDirections: Directions: There are 20 Chinese phrases in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phrase.1 竞争对手产品Competitors’ products2 隐性广告Subliminal advertising3 广告媒体Advertising media4 体育赞助Sports sponsorship5 免费样品Free sample6 广告标语Advertising slogan7 大众媒体Mass media8 售点展示point-of-sale display9 户外广告Outdoor advertising10 大众市场Mass-market11 电视黄金时段栏目广告Prime-time TV slot12 市场份额Market share13 街道设施Street furniture14 公交车候车亭Bus shelter15 金融服务financial service16 营销组合Marketing mix17 公共关系Public relations18 广告宣传活动Advertising campaign19 价格促销Price promotion20 潜在客户Potential clientPart III Sentence TranslationDirections: There are 10 sentences in this part. You are required to translate them into Chinese and write down your translation on the Answer Sheet. This part totals 20 points, two points for each sentence.1.The world of outdoor advertising billboards, transport and ‘street furniture’ isworth about $18 billion a year, just 6% of all the world’s spending on advertising.整个户外广告市场（露天广告牌,公共交通和路边设施）大约价值180亿美元一年,只占了全世界广告支出的6%。
商务英语阅读4-精品文档
a. The “E”-term (EXW). The only term where the seller/exporter makes the goods available at his or her own premises to the buyer/importer. b. The “F”-terms (FCA, FAS and FOB). Terms where the seller/ exporter is responsible to deliver the goods to a carrier named by the buyer. c. The “C”-terms (CFR, CIF, CPT and CIP). Terms where the seller/exporter is responsible for contacting and paying for carriage of the goods, but not responsible for additional costs or risk of loss or damages to the goods once they have been shipped.
2. 2. Revised American Foreign Trade Definitions 1941 This rule was made out by nine American commercial organizations in 1941. It is a set of foreign trade which are considered obsolete, but still sometimes used in domestic U.S. trade. It contains 6 trade terms.
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
18. Ex Point of Origin（陈旧术语）产地交货
19. compliance n. 顺从, 遵从 20. Miami n. [美国南部港市]迈阿密
单元注释
1. International Chamber of Commerce （ICC）国际商会 2. INCOTERM 2000 国际贸易术语解释 2000通则 3. United Nations Convention on Contracts for the International Sale Of Goods 联合国国际货物销售合同公 约
If you're involved in international business, they should be part of your daily vocabulary. But mention "Incoterms" to a colleague or acquaintance and the response you're likely to get is "Inco-WHATS?" Unfortunately, the Incoterms—a set of internationally recognized terms of sale-are not as well known or widely used in North America as they should be, considering the benefits they offer to companies engaged in world trade.
Business English Reading Courseware
Book One
Chapter 4
Abstracts from articles on the Main Practices Relating to International Trade
国际贸易惯例文摘
made by Wang Jianna
4. Carriage and Insurance Paid (CIP) 贸易术语，运费保险费已付至目的地 5. Carriage Paid To (CPT) 贸易术语，运 费付至目的地 6. Uniform Commercial Code (UCC) 《统一商法典》 在总结所有商业制定法的 基础上，从理论上对其加以改善，它取代 了关于买卖、票据、批发、仓单、提单和 担保交易等旧的法律。
10. nolumnist n. 专栏作家
12. alongside adv. 在旁边
13. ABN （abbr.） airborne a. 空运的
14. tutorial n. 指南, 教程, 辅导班 15. irrevocable a. 不可撤销的
16. confirm v. 确认 17. receipt n. 收据
7. Pty. Ltd. 一般指私人有限公司，不是上 市公司的公司，在澳洲其名称全以这样的形 式结尾。这种公司没有注册资金的要求。 8. Aussie Products 澳洲土特产。aussi是 “Australian”的简称，有时也指澳大利亚 人，澳大利亚土著居民。
Step One
First, read Material One under teacher’s instructions. Then teacher gives hints or tips for reading. Finally, teacher checks the answers and gives explanations.
To make them even more accessible, the Incoterms-for the first time-will be translated into 20 languages, in addition to the official English. Incoterms 2000 also tries to instill clarity by defining the meaning and usage of such terms as "shipper" and "customs clearance," a feature that was absent from earlier versions. Another improvement is that the authors used the same expressions that appeared in the 1980 United Nations Convention on Contracts for the International Sale of Goods.
Step Two
Students read Material Two themselves firstly. Then teacher checks the answers without giving explanations.
vocabulary
1. scenarios n. 情节, 情况
Clarification and accessibility, Reynolds says, are the hallmarks of this year's revision. "There is a greater consistency in language ... For example, we tried to use the same words rather than similar ones ... while taking into account linguistic differences in British and American English that could affect the meaning," he notes. The writing style is simpler and more straightforward than in previous versions. These improvements are designed to make the terms more easily understood worldwide.
They specify at which point the risk of loss and/or damage passes from seller to buyer as well as which party pays for specific activities. A buyer and seller who conduct their purchase and sale under one of the Incoterms, therefore, will have a mutual understanding of their rights, costs, and obligations regardless of differences in language and local business practices. Because the business of international trade is ever changing, the ICC updates and amends the Incoterms whenever necessary.
That harmonizes the two most important standards for international contracts and establishes a clear relationship between the Incoterms and U.N. approved practices.
The Incoterms were created in 1936 by the Paris-based International Chamber of Commerce (ICC). Today, they continue to facilitate international trade by providing voluntary rules for interpreting the rights and obligations of buyers and sellers under international sales contracts. The Incoterms represent 13 different international trade scenarios. Each term specifies whether the buyer or the seller is responsible for arranging such necessities as export licenses, customs clearance, insurance, inspections, and other obligations.
主题句出现在文尾。即文章先阐述了细 节，然后归纳要点，得出结论，概括主题， 叫做归纳写作法，主题句往往位于末段。这 一类文章的主题句也很明显，不难找到。 在有些文章中，为了突出主题，作者在 文章开头提出主题，接着进行阐述或论证， 在结尾时再次点出主题，这种首尾呼应的写 作方式也很常见。值得注意的是，前后两个 主题句不是简单的重复，再次出现的主题句 往往是前面主题句的进一步引申或发展。
单元教学目的
通过阅读定位文章主旨。
本章阅读技巧提示
如何阅读定位文章主旨？ 解题时，我们通常采用浏览的方式， 仔细选读文章的首尾段和首尾句（包括每 一段的首尾句），重点搜索主题线索和脉 络。下面阐述五种主题呈现的方式: 主题句 出现在文首。开门见山，提出主题，随之 用细节来解释、论证或发展主题思想。这 种写作手法叫做演绎法，在英语文章中尤 为常见，这种文章的主题句最容易找到， 故主题思想显而易见。