商务英语阅读-unit-9-MarketingPPT课件
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新编剑桥商务英语unit_9 PPT
Module 9
9.1 Branding
1 Reading: What’s that smell? 2 Speaking: Discussing branding 3 Grammar: Relative clauses 4 Reading: Chinese luxury obsession
Reading: What’s that smell?
2. Read the following article and write in the correct letter, A-G, for the missing phrases.
What’s that smell?
David Van Epps opens his briefcase and touches several of the 72 bottles inside. ‘Here’s one you’ll like,’ he says, taking the top off one. He dips a paper strip inside and waves it under his nose, brБайду номын сангаасathing in deeply. It smell of sugar and butter like the ‘sugar cookies’ (1)________. It also makes him think of money: sugar cookies is only one of 1,480 fragrances sold by Van Epps’ company ScentAir Technologies and used to improve brand identity.
Some companies want to make shoppers wait around longer in the hope they will spot something to buy. It seems to have worked at the Hard Rock Hotel in Orlando, (5)________. Sales jumped 45% in the first six months after a ScentAir device was installed. Westin Hotels and Resorts contacted ScentAir for a white tea fragrance to put in its 127 properties. Added to this, the hotels have just started selling white teascented items, including $36 candles.
9.1 Branding
1 Reading: What’s that smell? 2 Speaking: Discussing branding 3 Grammar: Relative clauses 4 Reading: Chinese luxury obsession
Reading: What’s that smell?
2. Read the following article and write in the correct letter, A-G, for the missing phrases.
What’s that smell?
David Van Epps opens his briefcase and touches several of the 72 bottles inside. ‘Here’s one you’ll like,’ he says, taking the top off one. He dips a paper strip inside and waves it under his nose, brБайду номын сангаасathing in deeply. It smell of sugar and butter like the ‘sugar cookies’ (1)________. It also makes him think of money: sugar cookies is only one of 1,480 fragrances sold by Van Epps’ company ScentAir Technologies and used to improve brand identity.
Some companies want to make shoppers wait around longer in the hope they will spot something to buy. It seems to have worked at the Hard Rock Hotel in Orlando, (5)________. Sales jumped 45% in the first six months after a ScentAir device was installed. Westin Hotels and Resorts contacted ScentAir for a white tea fragrance to put in its 127 properties. Added to this, the hotels have just started selling white teascented items, including $36 candles.
商务英语阅读-unit-9-Marketing
• Transport V-T. To transport people or goods somewhere is to take them from one place to another in a vehicle. 运送
• e.g. Railway lines that transport the coal to ports for export have also been flooded.
，并继续下去的动作。一般用延续性动词表示
• Para. 2 We are looking for Agents/ Distributors with experience selling products within the bedding industry. A representative of the company will be visiting the United States at the end of July.
• 消费50美元可获得一张 抽奖券，并有机会从种 类丰富的电子产品中赢 取一款
2. Agent/ Distributors
• 代理商/经销商
• Please translate the following sentences in the text. (Individual work)
• 1)para. 1 • Leading manufacturer • 主要生产商，业内领先的制造商 • Exporting to …. 思考下这两个现在分词的作用 • 现在分词分别做前置定语和后置定语。 • 翻译：本公司是澳大利亚纯正新世纪品牌被子、枕
• 翻译： • 我们寻找床上用品业内有经验的代理商或经销商加盟
。本公司将派代表在7月底访美。
商务英语阅读课件第九章
expressive behavior.（“自尊”是一种对价值的个人判断，
它通过个人对自我的态度表现出来，并通过言语和其他表 现性行为传达出来。）
大连理工大学出版社
Reading Skill Focus
Sample 2 As a larger number of women, minorities, and immigrants enter the U.S. work force, the workplace is
大连理工大学出版社
Reading Skill Focus
Definition Paragraph Frequently, in a book an entire paragraph is devoted to defining a complex term or idea. The concept is firstly defined and then further expanded with examples and restatements. Signal words for Definition Paragraphs include the following: define known as is we can state the term means we mean
about 11 percent. By the year 2050, minorities will make up
over 50 percent of the American population.
大连理工大学出版社
Reading Skill Focus
这是一个例证式段落。由于大量的女性、少数民族和
growing more diverse. It is estimated that by 2008 women
2019年《电子商务英语教程》-Unit9.ppt
@ Activities On Passage A
9.3.2 Translation practice
9.3.2.4 Sentence translation from Chinese to English
1)这次促销活动志在提高产品的知名度。(be directed at)
The sales promotion is directed at improving the reputation of the products. 2)销售人员努力向顾客推荐他们的新产品。(make recommendations) The salespersons tried to make recommendation of their new products to customers. 3)公司网站的建立使产品走向世界各国。(allow…to) The building of the company’s website allows their products to go to the world.
: Work online 5
Unit 9
学 习 目 标
Objective: In this unit, you will learn: C The importance of advertising and brand building in the Web C How to improve communication with customers on the internet C The approaches to promoting sales on Web C Basic E-commerce English Writing Focus: Techniques for promoting sales Nodus: Using Webs to manage relationships with customers
PETS3 Unit09 Marketin 课件
Unit Nine Marketing
Titanic (1997 film)
Titanic is a 1997 American epic romance and disaster film directed, written, co-produced, and coedited by James Cameron. A fictionalized account of the sinking of the RMS Titanic, it stars Leonardo DiCaprio as Jack Dawson, Kate Winslet as Rose DeWitt Bukater, Gloria Stuart as Old Rose, and Billy Zane as Rose's fiancé, Cal Hockley. Jack and Rose are members of different social classes who fall in love aboard the ship during its ill-fated maiden voyage.
Unit Nine Marketing
Florida international museum
The Florida International Museum at St. Petersburg College was an art museum located at the Downtown Center location of St. Petersburg College at 244 Second Avenue N, St. Petersburg, Florida. The original Florida International Museum opened in 1995 in a former department store and featured traveling blockbuster exhibitions, including "Treasures of the Czars" in 1995, "Splendors of Ancient Egypt" in 1996, "Titanic" in 1998, and "Diana, a Celebration" in 2005. In 2006 the museum moved to a smaller space in St. Petersburg College’s Downtown Center. The original museum's final special exhibit was "Vatican Splendors" in 2008. The museum became a part of St. Petersburg College later in 2008, and was retitled.
[课件]unit9AdvertisementPPT
![[课件]unit9AdvertisementPPT](https://img.taocdn.com/s3/m/815b8845f5335a8102d22092.png)
Advertising
Task 1: Reading paragraph 1. What are advertisements? Advertisements are used to send commercial information about some commodities or services to the public.
My mother is used to living in the country .
Task2 Reading paragraph 2 What does “fashion show”? mean ? It means “时装表演”in chinese. Imporment sentence:
A.a great deal C. a great many B. a great deal of D. a large number of hospital .
Put the chinese into English : by means of 1.We have learnt a lot from foreign countries____________________________
unit9Advertisem ent
Teaching Aims:
1.Try to know some famous advertising slogans; 2.Try to know advertising characteristices
Teaching important points:
1.Improve students reading comprehension. 2.Help students master the main idea of this article.
商务英语Marketing 优质课件
Planning is long term, in the sense of new products, tomorrow' s markets, and future growth. Stresses wants of buyers.
The Marketing Mix (The 4P’s of Marketing)
Industrial Product
Manufacture
Industrial
Direct supply
Wholesaler
Industrial
Directly to customer; retailing, door to door, mail order and e-commerce
Promotion
television, magazines. Internet, radio, videos, posters, cinema, direct mail, exhibitions and trade fairs, advertising in stadiums, and outdoor advertising such as billboards
Method
Coupons(赠券）， rebates(价格折扣），premiums(赠品）， bonus pack(加量不加价），money-off-promotions（降价促 销），free samples, contests Publicity: Like advertising and sales promotion, publicity is a no personal form of communication. Publicity is transmitted by a mass medium in news story form and is not paid for It is actually part of public relations, a set of communications activities designed to create and maintain a favorable public image for a firm. several vehicles to obtain publicity
The Marketing Mix (The 4P’s of Marketing)
Industrial Product
Manufacture
Industrial
Direct supply
Wholesaler
Industrial
Directly to customer; retailing, door to door, mail order and e-commerce
Promotion
television, magazines. Internet, radio, videos, posters, cinema, direct mail, exhibitions and trade fairs, advertising in stadiums, and outdoor advertising such as billboards
Method
Coupons(赠券）， rebates(价格折扣），premiums(赠品）， bonus pack(加量不加价），money-off-promotions（降价促 销），free samples, contests Publicity: Like advertising and sales promotion, publicity is a no personal form of communication. Publicity is transmitted by a mass medium in news story form and is not paid for It is actually part of public relations, a set of communications activities designed to create and maintain a favorable public image for a firm. several vehicles to obtain publicity
商务英语课件9
Vocabulary
Pt 990 Pd G 990 999 750 S 925 990
Listening Practice
promotion, potential customers, Advertisements, exhibitions, media, locations, market research, budgets, advertising copy, copy writer, designer, set up, trade magazines, Trade associations, the local Chamber of Commerce, size of markets, price sensitivity, import controls
Vocabulary
Advertising: 1) The activity of attracting public attention to a product or business, as by paid announcements in print or on the air. 2）The business of designing and writing advertisements for publication or broadcast. 3）Advertisements considered as a group e.g. This paper takes no advertising.
Classification of Advertising
Comparative advertising Co-operative advertising Direct mail advertising Institutional advertising Local / national advertising Persuasive/ combative/ competitive/ constructive advertising Product advertising
商务英语阅读unit9保险课件
Content
❖ Text ❖ Fast Reading I ❖ Fast Reading II
TEXT General Introduction to Insurance
Pre-reading questions
1. How is insurance related to each individual? 2. What is the status quo of insurance industry in China?
Insurance is defined as a promise of compensation for specific potential future losses in exchange for a periodic payment. The goal of insurance is to protect the financial wellbeing of an individual, company or other entity in the case of unexpected loss from death, accidents, sicknesses, damage to property, and injury caused to others. .
One important point is that the client must have an insurable interest. An insurance contract is legally binding only if the insured has an interest in the subject matter of the insurance and this interest is in fact insurable. In most cases, an insurable interest exists only if the insured would suffer a financial loss in the event of damage to, or destruction of, the subject matter of the insurance.
电子商务英语教学课件Unit 9 Marketing Strategy for E-commerce
Applying the Marketing Mix to E-commerce
Analysis of sentences
Conveying the message that your product is conveniently accessible， lets the customer understand that they don’t need to stand in lines or deal with other customers.
这句是条件状语从句， 主句中“need to”的意思是“必须， 不得不”， “how to...”是带有连接副词的动词 不定式结构， 相当于一个名词从句， 在句中作宾语。
E-marketing Strategies
Translation
Credit card information submitted by the customer is sent to the bank which has issued the credit card to verify.
Reducing the time spent looking for a website can increase the satisfaction of the customers.
03
If You Don’t Have Customers’Trust，You Won’t Get Their Money
本句中， “implement”用作动 词， 共用前面出现的 “need to”。
Applying the Marketing Mix to E-commerce
Analysis of sentences
本句中， “that want to buy the product”修饰主语 “customers”， 谓语“may not”是一个省略用法， 相当于 “may not buy”。
商务英语口语实训 下册Unit 9 Marketing Strategies
• A: Good afternoon, Mr. Green. • B: Good afternoon, Mr. Wang. • A: I'm very glad to have the opportunity to recommend
to you our latest electric bicycle of this year. • B: What about the functions? • A: It combines the strong points of motorcycles and
• A: Certainly. The toys on these pages are machine toys, electronic toys and intellectual toys, suitable for children from the age of five upwards. The toys on those pages are bamboo wooden toys, plastic toys and plush toys, suitable for children under five. They are all available from stock.
Part Two Situational Dialogues Dialogue 3
feasible ['fi zib(ə)l] adj. 可行的
• We all think this proposal feasible. • 大家认为这个建议是可行的。
• This is because it is not always feasible to consolidate enterprise data into a data mart or warehouse.
to you our latest electric bicycle of this year. • B: What about the functions? • A: It combines the strong points of motorcycles and
• A: Certainly. The toys on these pages are machine toys, electronic toys and intellectual toys, suitable for children from the age of five upwards. The toys on those pages are bamboo wooden toys, plastic toys and plush toys, suitable for children under five. They are all available from stock.
Part Two Situational Dialogues Dialogue 3
feasible ['fi zib(ə)l] adj. 可行的
• We all think this proposal feasible. • 大家认为这个建议是可行的。
• This is because it is not always feasible to consolidate enterprise data into a data mart or warehouse.
商务英语课件—— Marketing
Promotion involves:
• Packaging and presentation of the product
• Image • Brand name • Advertising and slogans • Brochures • Literature
• Price lists • After-sales service and
features and benefits
• Customer • Communication • Convenience • Cost
“4Cs”
Customer
What do customers need? What do customers want?
Communication
• How to communicate with customers?
What kind of promotion that McDonald’s takes is the most impressive to you?
• Its TV commercial • McDonald’s song • All kinds of coupons • Kids dancing and playing games in McDonald’s
Advertising:
• Gift coupons • Presents • Lottery • bonus • Sponsoring festivals • Bankrolling concert tours
What is “USP”?
USP: Unique selling proposition
action?
Convenience
• In which channel of distribution can the customers get what they want?
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• 消费50美元可获得一张 抽奖券，并有机会从种 类丰富的电子产品中赢 取一款
12
2. Agent/ Distributors
• 代理商/经销商
• Please translate the following sentences in the text. (Individual work)
• 1)para. 1 • Leading manufacturer • 主要生产商，业内领先的制造商 • Exporting to …. 思考下这两个现在分词的作用 • 现在分词分别做前置定语和后置定语。 • 翻译：本公司是澳大利亚纯正新世纪品牌被子、枕
• top quality • 5% off • Free delivery • Within…
E.g. within 1 week • Money-back
guarantee
• 传统或现代款式 • 质量上乘
• 打95折 • 免费发货 • 在…时间/距离内
• 一年内退款保障
.
10
量身定做—参观家具展览室
• 由no matter + what等引导的让步状语从句。No matter后面接关系代词或关系副词引导状语从句在 句中作让步状语。
No matter what you do, you must be very careful.不管做什么事，你都必须非常细心。
.
8
No matter之后可用what以外的 关系代词或关系副词
• Top quality woods from Britain
• Modern furniture in different kinds of other materials
• 5% off every purchase of over 1,500.
• A 12-month moneyback guarantee for every item bought.
Objectives
• understand the definition of “marketing”
• learn about advertisements • know 4 Ps and 4Cs • realize the importance of market
research • use the basic terms concerned
Presentation
.
1
My Winter Vocation
• tell your story to your classmates!
• your family, your BF, your parents, your love story or unforgettable story.
• tell us where you have been to, any places of interest, any…..
• What did you do in the vocation?
Travelling, sightseeing, visiting friends
and relatives, watching movies and TV
shows, or……..
.
2
unit 9 Marketing
市场营销
.
3
.
• 英国进口的高品质木材
• • 不同种类原材料制造的
现代家具
• • 购买超过1,500元可享
受5%的优惠 • 购买的观家具展览室
• Free delivery and fitting within 50 miles of any of our showrooms. We guarantee delivery within three days of purchase.
• CDAB
• 产品介绍 • 产品目录 • 广告 • 贸易会，商品交易会
.
6
• Range
• A range of things is a number of different things of the same general kind. (同类事物的) 一系列
• 例：A wide range of colours and patterns are available.
• 例如： No matter who you are (=Whoever you are), I’ll never let you in.无论你是谁，我绝不让你 进去
• No matter which…无论哪一个……
• No matter where…无论何处；不管在哪里
No matter where I go (=Wherever I go) , I will be thinking of you. 无论我到哪里，我都会想着你。
• For every $ 50 you spend, pick up a ticket for one of our prize draws and win one of a wide range of electrical
.
goods
• 任一展厅附近100英里 之内免费运送安装。
• 我们保证购买后三天内 交货
.
4
Pre-reading Activity 1
advertisement
Product
Market survey
marketing
Promotion Customer
Cost
Promotion/ pricing
.
communication
5
Activity 2
• product presentation • Catalog • Advertisement • Trade fair
• 一系列各种各样的颜色和图案都有。
.
7
no matter 的用法
• no matter作“无论”、“不管”解，用以引导表示 让步的状语从句，常用在下列句型中： 句型中的No matter what (who/when etc.)...分别表示“无论 何事”、“无论何人”、“无论何时”等，这个从句 可以置主句之前，也可以置主句之后。
• No matter how..不管……如何；无论……多么……
No matter how hard you try(=However hard you try), you will never be successful.
• 不管你如何努力，你都不会. 成功的
9
量身定做—参观家具展览室
• traditional or modern style
12
2. Agent/ Distributors
• 代理商/经销商
• Please translate the following sentences in the text. (Individual work)
• 1)para. 1 • Leading manufacturer • 主要生产商，业内领先的制造商 • Exporting to …. 思考下这两个现在分词的作用 • 现在分词分别做前置定语和后置定语。 • 翻译：本公司是澳大利亚纯正新世纪品牌被子、枕
• top quality • 5% off • Free delivery • Within…
E.g. within 1 week • Money-back
guarantee
• 传统或现代款式 • 质量上乘
• 打95折 • 免费发货 • 在…时间/距离内
• 一年内退款保障
.
10
量身定做—参观家具展览室
• 由no matter + what等引导的让步状语从句。No matter后面接关系代词或关系副词引导状语从句在 句中作让步状语。
No matter what you do, you must be very careful.不管做什么事，你都必须非常细心。
.
8
No matter之后可用what以外的 关系代词或关系副词
• Top quality woods from Britain
• Modern furniture in different kinds of other materials
• 5% off every purchase of over 1,500.
• A 12-month moneyback guarantee for every item bought.
Objectives
• understand the definition of “marketing”
• learn about advertisements • know 4 Ps and 4Cs • realize the importance of market
research • use the basic terms concerned
Presentation
.
1
My Winter Vocation
• tell your story to your classmates!
• your family, your BF, your parents, your love story or unforgettable story.
• tell us where you have been to, any places of interest, any…..
• What did you do in the vocation?
Travelling, sightseeing, visiting friends
and relatives, watching movies and TV
shows, or……..
.
2
unit 9 Marketing
市场营销
.
3
.
• 英国进口的高品质木材
• • 不同种类原材料制造的
现代家具
• • 购买超过1,500元可享
受5%的优惠 • 购买的观家具展览室
• Free delivery and fitting within 50 miles of any of our showrooms. We guarantee delivery within three days of purchase.
• CDAB
• 产品介绍 • 产品目录 • 广告 • 贸易会，商品交易会
.
6
• Range
• A range of things is a number of different things of the same general kind. (同类事物的) 一系列
• 例：A wide range of colours and patterns are available.
• 例如： No matter who you are (=Whoever you are), I’ll never let you in.无论你是谁，我绝不让你 进去
• No matter which…无论哪一个……
• No matter where…无论何处；不管在哪里
No matter where I go (=Wherever I go) , I will be thinking of you. 无论我到哪里，我都会想着你。
• For every $ 50 you spend, pick up a ticket for one of our prize draws and win one of a wide range of electrical
.
goods
• 任一展厅附近100英里 之内免费运送安装。
• 我们保证购买后三天内 交货
.
4
Pre-reading Activity 1
advertisement
Product
Market survey
marketing
Promotion Customer
Cost
Promotion/ pricing
.
communication
5
Activity 2
• product presentation • Catalog • Advertisement • Trade fair
• 一系列各种各样的颜色和图案都有。
.
7
no matter 的用法
• no matter作“无论”、“不管”解，用以引导表示 让步的状语从句，常用在下列句型中： 句型中的No matter what (who/when etc.)...分别表示“无论 何事”、“无论何人”、“无论何时”等，这个从句 可以置主句之前，也可以置主句之后。
• No matter how..不管……如何；无论……多么……
No matter how hard you try(=However hard you try), you will never be successful.
• 不管你如何努力，你都不会. 成功的
9
量身定做—参观家具展览室
• traditional or modern style