商务英语阅读Uni 叶兴国ppt课件

2. Do you want to be a member of these multinational companies? Why?
2
3. What are the differences between these
multinational companies and the local
companies in China?
Business English: A Reading Course
READING SKILLS:
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
Three questions:
1. Why should we do Business English Reading?
他们有一个共同的希望，为了实现一个更大的 目标——圆满完成当前的 任务，不妨把各种差异搁置一边。 set aside：搁置，放在一边。
5. The integration of the global economy is such that no one anywhere is insulate. 经济一体化达到了这种程度，使世界各地没有人
Text Structure Introduction：
Determining what success means to you is a crucial element in early stages of new venture planning.
Body:
1. Defining success through personal evaluation. 2. Success can be measured through our personal values. 3. Visioning and goal setting for business success.
5
alumna(女校友)—alumnae (复数)
Text A
Business English: A Reading Course
3. On the other hand, beneath a deceptive veneer of familiarity, culture gulfs often remain hidden.
2. What does Business English Reading mainly deal with?
3
3. How can we do the Business English Reading effectively?
TEXT A：THE NEW INTERNATIONALBSusTineYssLEEngliOshF: A Reading Course MANAGEMENT
另一方面,在看似通晓的外表之下往往隐藏着文化 鸿沟。
4. ... they share an expectation that differences will be set aside in order to advance with common purpose toward a larger goal-getting the task at hand done right. ……
7 Conclusion:
The 4 shared personality traits of the extraordinarily successful companies.
TEXT B
8
Business English: A Reading Course
Questions
1. What are the three crucial components for a successful new venture? 2. What are the three ways we usually use to measure success? 3.Why does the author say “How we define success significantly influences our selection of a business to start.”? 4.What is vision and what is goal-setting? 5. What is the relationship between them? 6. What are the features of goal? 7. What are the first stages of new venture planning?
与世隔绝。
such 6that ...：如此…。 如：
Their anxiety was such that they could not sleep．他们如此焦虑，难
以入睡。
TEXT B：NEW THINKING FORBSusUinCesCs EEnSgliSshF: UA RLeading Course ENTREPRENEURS
Business English: A Reading Course
UNIT 1
1
2014.10
WARM-UP QUESTIONS
Business English: A Reading Course
1. Can you mention some multinational companies in China?
Questions
1. What is the new international style of management? 2. If you were Andy Klump, how would you handle your
one-on-one assessmentwenku.baidu.comof your boss? 3. What is the entrepreneurial cultures according to Rohit? 4. According to the last part of the passage, what does a
multinational company do? 4 5. According to the last part of the passage, what does
globalization do?
TEXT A
Business English: A Reading Course
Notes on the Text:
•Transnational road warriors:此处指从事跨国商务活动的人 road warrior飞车勇士
•… say Harvard Business School faculty and alumni.
Alumnus(男校友)—alumni(复数)可兼指男女校友
如：Harvard Alumni Association 哈佛大学校友会。