商业计划书英文的例文
英文商业计划书作文完整版
英文商业计划书作文完整版I have always been passionate about entrepreneurship, and I believe that my business plan is a reflection of that passion. My business plan is for a small coffee shop that I plan to open in the heart of the city. I have done extensive research on the coffee industry and have identified a niche market that I believe my shop can cater to. 。
英文，I have always been passionate about entrepreneurship, and I believe that my business plan is a reflection of that passion. My business plan is for a small coffee shop that I plan to open in the heart of the city. I have done extensive research on the coffee industry and have identified a niche market that I believe my shop can cater to.中文，我一直对创业充满热情，我相信我的商业计划书就是这种热情的体现。
我的商业计划书是为一家我计划在市中心开设的小型咖啡店而准备的。
我对咖啡行业进行了广泛的研究，并确定了我认为我的店可以迎合的一个利基市场。
The key to any successful business is understanding the needs and wants of the target market. In my case, I have identified that there is a growing demand for specialty coffee in my city. People are becoming more and more interested in trying different types of coffee, and they are willing to pay a premium for high-quality, ethically-sourced beans. This is where my coffee shop comes in. I plan to offer a wide variety of specialty coffee beans from around the world, and I will ensure that they are sourced from ethical and sustainable suppliers. This will not only appeal to the growing number of coffee connoisseurs in the city but also to the socially conscious consumer who wants to support businesses that are committed to ethical practices.英文，The key to any successful business is understanding the needs and wants of the target market. In my case, I have identified that there is a growing demand for specialty coffee in my city. People are becoming more and more interested in trying different types of coffee,and they are willing to pay a premium for high-quality, ethically-sourced beans. This is where my coffee shop comes in. I plan to offer a wide variety of specialty coffeebeans from around the world, and I will ensure that theyare sourced from ethical and sustainable suppliers. Thiswill not only appeal to the growing number of coffee connoisseurs in the city but also to the socially conscious consumer who wants to support businesses that are committed to ethical practices.中文，任何成功的企业的关键在于了解目标市场的需求和愿望。
商业计划书范例英文
59 mil
77 mil
210 mil 185 mil 150 mil 123 mil 98 mil
2002
2003
2004
2005E 2006E
2007E
2008E
• According to CNNIC, China internet users will reach 120 million in 2005
Language Difference
Domestic Consumers
Logistics
Customer service
Overseas Merchants
Clear the hurdles to consumer overseas ecommerce
•Limited merchandise/service choices
• MasterCard /Visa estimates more than 100 million Chinese with annual income >$5,000 by 2021
• Overseas merchants
• Merchants who are interested in China consumer market
tariffs etc. included – 6-14 working day guaranteed delivery on goods around the world – Accessible customer services with return and exchange
guarantees
Notes
Global B2C
Facilitates buying overseas goods/services
商业计划书(中英文)
商业计划书business plan中国西部美国城china western american town四川省环福投资有限公司sichuan circle focus investment co. ltd2006.08目录contents一、背景介绍background information二、市场需求及政策支持market demand and governmental supports三、地理位置和区位优势geographic position and location advantages四、开发计划development plan五、投资概算、收益预测investment and profit六、项目业主和项目运营公司一、背景介绍i.background information“中国西部美国城”落户于成都双流现代商贸集中发展区，位于成都双流东升镇，总占地面积1139亩(约187.94英亩)，是四川省最大的综合商业地产开发项目之一。
其主要建设项目是“美国产品展示和交易中心”以及星级酒店、高尚住宅区、商业中心、学校、医院等，总投资约25亿人民币（约3亿5千万美圆），分数期投入完成建设。
中国西部美国城的建设宗旨是：建立一套没有中间商的直接行销通路，让美国产品能够大量进入中国市场，增加美国出口额，增加美国公民就业机会，减少中美贸易逆差。
在中国境内设立的美展中心，其作用在维护中国消费者的权益，让中国消费者可以使用物美价廉的美国产品之外，并可享有美国式的产品售后服务。
the objective of cwat is to build a direct marketing platform without middlemen，which will help a large number of american products enter intochinese market，increase american export volume，increase employment opportunity for american citizens and narrow sino-us trade deficit .the apeec set up in china is to protect the rights and interests of chinese consumers，allow chinese consumers to purchase quality american products at a reasonable price. besides, chinese consumers can enjoy american high-quality after-sales services.中国西部美国城将引进美国政府的州办事处及州展馆，促使中美双方人民在商贸、投资、观光、教育、文化及公共关系方面的深度交流。
商业计划书英语范文
商业计划书英语范文Business PlanExecutive SummaryOur company, [Company Name], is poised to revolutionize the [Industry Name] with our innovative [Product/Service]. Our business model is designed to meet the growing demand for [specific need], offering a unique blend of [key features]. With a seasoned management team, robust financial projections, and a clear go-to-market strategy, we are well-positioned to capture a significant market share.Company Description[Company Name] was established in [Year] with the vision of [company mission]. We are headquartered in [City, State] and have a dedicated team of [number of employees] professionals. Our core values include [list core values].Products and ServicesOur flagship product/service, [Product/Service Name], addresses the [specific problem] faced by [target market]. It is distinguished by [unique features], which provide [benefits]. We are committed to continuous innovation, with a product roadmap that includes [upcoming features].Market AnalysisThe [Industry Name] is a [size] market, growing at a rate of [growth rate] per annum. Our target market, [describe target market], currently spends [amount] on [relatedproducts/services]. We have identified key trends, including [list trends], which present opportunities for our business.Competitive Analysis[Company Name] competes with [list competitors], offering a distinct advantage through [differentiators]. Our SWOT analysis reveals strengths such as [list strengths], and opportunities for growth in [areas of growth].Marketing and Sales StrategyOur marketing strategy encompasses [list marketing strategies], aimed at building brand awareness and driving customer acquisition. Our sales strategy focuses on [sales approach], leveraging [sales channels].Operational PlanOur operations are streamlined to ensure efficiency and quality. We have established processes for [list key operations], supported by state-of-the-art[technology/equipment].Management and OrganizationLed by [Founder/CEO Name], our management team includes [list key personnel]. Each member brings [specific expertise] to the table, contributing to our company's success.Financial ProjectionsOur financial projections for the next [number of years] demonstrate a [growth rate] in revenue, with [profitability] expected by [year]. We project a break-even point within [timeframe].Funding RequestWe are seeking [amount] in funding to support [list funding purposes]. This capital will be allocated towards [detailed allocation of funds].Exit StrategyOur exit strategy includes [list potential exit strategies], which we anticipate will occur within [timeframe], offering investors a [return on investment].AppendixPlease find attached detailed financials, market research data, and resumes of key management personnel.Contact Information[Your Name][Your Position] [Company Name] [Address] [Phone Number] [Email Address]。
关于商业计划书的范文英文
关于商业计划书的范文英文# Business Plan Executive Summary## Company OverviewXYZ Innovations is a cutting-edge technology company poisedto revolutionize the industry with our innovative solutions. Established in 2023, we are headquartered in Silicon Valley, California, with a mission to bring advanced technology to everyday life.## Mission StatementOur mission is to empower businesses and individuals withuser-friendly, efficient, and reliable technology solutions that enhance productivity and improve quality of life.## Products and ServicesWe are launching our flagship product, the Quantum Assistant, an AI-driven personal assistant that integrates seamlesslywith existing digital ecosystems to provide unparalleled support in data management, communication, and task automation.## Market AnalysisOur target market includes tech-savvy consumers andbusinesses in the global market, with a particular focus onthe North American and European regions. The demand for AI assistants is on the rise, with a projected growth rate of 15% annually.## Competitive AnalysisWhile there are several competitors in the market, XYZ Innovations stands out with its advanced AI algorithms and commitment to privacy and security. Our unique selling proposition lies in the customization of the AI to adapt to individual user needs.## Marketing StrategyOur marketing strategy encompasses a multi-channel approach, including digital marketing, social media campaigns,strategic partnerships, and targeted advertising. We willalso participate in industry conferences and trade shows to build brand awareness.## Operations PlanOur operations are streamlined for efficiency, with a focuson agile development methodologies and continuous improvement. We have a dedicated team of engineers, designers, andcustomer support professionals to ensure product excellence and customer satisfaction.## Management TeamLed by a seasoned CEO with a track record of success in the tech industry, our management team comprises experts in AI, software development, and business strategy. Each memberbrings a wealth of experience and a passion for innovation.## Financial ProjectionsWe project strong revenue growth in the first three years of operation, with a break-even point expected within the first18 months. Our financial model is based on conservative estimates of market penetration and customer acquisition.## Funding RequirementsXYZ Innovations is seeking an initial investment of $10million to support product development, marketing initiatives, and initial operational costs. This funding will enable us to scale our operations and achieve market leadership.## Exit StrategyOur long-term goal is to establish XYZ Innovations as amarket leader. However, should the opportunity arise, we are open to strategic acquisitions or mergers that align with our vision and mission.## ConclusionXYZ Innovations is well-positioned to capitalize on the growing demand for AI solutions. With a robust business plan, a dedicated team, and a commitment to innovation, we are confident in our ability to succeed and make a significant impact in the technology landscape.*This executive summary provides an overview of XYZInnovations' business plan, highlighting the company's vision, products, market potential, and strategic approach to growth and success.*。
写一封关于你的商业计划信英语作文
写一封关于你的商业计划信英语作文全文共5篇示例，供读者参考篇1My Big Plan for a Super Cool BusinessHi there! My name is Jamie and I'm 10 years old. I have a really awesome idea for a business that I think could make me a bazillionaire! I was just playing around with my toys the other day when BING! The lightbulb went off in my head.You see, I have tons of old toys that I don't play with anymore just taking up space in my room. My mom is always nagging me to clean up and get rid of some of them. But who wants to just throw away perfectly good toys? Not me! That's when I had my million dollar idea - I could start a business renting out my old toys to other kids!Here's how it would work. First, I would make a big list of all the toys I'm not using anymore - action figures, dolls, cars, stuffed animals, board games, you name it. Then I would offer to rent them out to other kids for a small fee. Like maybe 1 per day or 5 per week. That way, kids could get some new, exciting toys for a little while without their parents having to spend a ton ofmoney buying new ones all the time. It's reusing and recycling, which is good for the planet too!To run the business, I would need to make a website or an app where kids and parents could go online and see all the toys I have available. They could browse through pictures and descriptions of each toy, and reserve the ones they want for certain dates. Maybe there could even be a feature where you can reserve a themed bundle - like a superhero set with action figures and playsets, or a dinosaur bundle with plastic dinos and books.When someone reserves a toy, I would package it up all nice and deliver it right to their house by riding my bike. At the end of the rental period, I would go pick the toy back up. To keep the toys from getting too beat up, I would have to charge a small damage fee if anything gets broken or gross. My mom is always telling me how easily my stuff gets wrecked, so I'd have to be really strict about that!Of course, I can't run this whole business from just my tiny room. I would need to rent out a bigger space to store and showcase all the toys. Maybe I could use my parents' garage or basement. Or if the business really takes off, I could rent anactual store space somewhere! I could have different sections for different toy types, and kids could come browse in person.To keep my inventory fresh and exciting, I would need a constant supply of new old toys. So I would pay other kids a small amount to bring in their old toys that they don't want anymore. Or maybe host regular "toy swap" events where kids could trade in toys for rental credits. The more variety I have available, the better!Running a business isn't easy though, I would need to hire some help. Maybe my little brother could work the front counter in exchange for free rentals. And I could pay my best friends a small allowance to be toy cleaners - they would be in charge of washing and disinfecting everything before it goes back out for rent. I bet my parents would be willing to help out too, as long as I pay them!The absolute best part of this idea is that I wouldn't have to spend any money to buy new inventory. I'd just be reusing other kids' old unwanted toys! And the rental fees would be pure profit since I'm not paying for the toys. Imagine how much cash I could stack up from even just renting each toy a few times! We're talking serious money here.With all those profits, I would want to reinvest some back into making the business even bigger and better. Maybe get one of those cool 3D printers to make my own custom toys that no one else has. Or shell out for advertising so more people know about my awesome service. Ooh, I could rent a special toy limo to make extra fancy deliveries! The possibilities are endless when you're gonna be a bazillionaire!Welp, there's my big idea all written out for you. If any big shot investors want to get in on this from the ground floor, you know where to find me! I'll be the kindergarten kindergarten kid, rolling up to school in my toy limo, being waited on hand and foot by my huge staff of employees. Who's the business tycoon now? This guy!篇2Writing a Business Plan Letter in EnglishHi there! My name is Tommy and I'm in 5th grade. Today I want to tell you all about how to write a business plan letter in English. It's kind of like when we have to write persuasive essays in class, but even MORE important because you're trying to get people to believe in your amazing business idea and give you money for it!First off, what even is a business plan? Well, it's a fancy document that entrepreneurs (those are people who start new businesses) use to explain their brilliant idea for a new company or product. The business plan covers stuff like:• What the business will sell or do (its products/services)• How the business will make money• Who the custom ers will be• Who runs the business (that's the entrepreneur and their team)• What makes the business special and different from othersAnd way more! It's kind of like a super descriptivemulti-page essay that has to PERSUADE investors (those are people with money) to give the entrepreneur cash to make their dream a reality.Pretty cool, right? I bet some of you are already dreaming up your own business ideas! Maybe a new video game, or a better lemonade recipe, or a cool new shoe design. Who knows? An entrepreneur has to be creative!Anyways, after you have your amazing million-dollar idea, you've got to tell people about it in writing through a businessplan letter. This letter is like the first introduction to your investor friends before they read the mega-long formal business plan document.The business plan letter should get them excited and interested in your idea. It needs to make them want to keep reading the rest of your plan! Here are some tips for writing a stellar business plan letter in English:Start with a catchy greetingInstead of "Dear Sir/Madam" which is so boring, try something like:"To the brave investors looking for the next big thing,""Hello there, future millionaires!""What's up, entrepreneurial pals?"Get them hooked right away by teasing your awesome idea in an exciting, mysterious way. Don't give too much away, but make them curious!Explain the problem you're trying to solveEvery successful business solves a problem or frustration that people have. Explain what that problem is in a funny, conversational way. For example:"Don't you just hate when your shoelaces come untied constantly? It's embarrassing to trip all the time!""Parents, are you sick of your kids begging for your phone and tablet to play games? Wouldn't it be great if they had their own easy device?""Have you ever wanted to shoot milk out of your nose on command? Well, now you can with the Milk Nose 3000!"Okay, that last one is kinda silly. But you get the idea!Tease your brilliant solution brieflyNow that you've explained the problem, it's time to build some hype and tease your unique solution! Don't give away all the details yet, just get them excited. For example:"Well, get ready because I've invented an amazing new type of shoelace that will change shoelace-tying forever...""Introducing the hottest pocket gaming device made just for kids that parents will love...""Finally, the Milk Nose 3000 uses patented cup-straw technology to create a harmless milk mist on demand!..."Bam! They'll be desperate to hear more now.Highlight what makes your idea uniqueEvery business needs to explain their "special sauce" - what makes their product or service different and better than what's out there already. Use clear, persuasive language:"Unlike other shoelaces that can come undone, myKnot-No-More laces have a patented anti-unraveling design...""The ScreenShield tablet filters 100% of adult content to create a totally kid-safe gaming platform...""While other milk-misting devices use complicated pumps, our simple cup-straw design means the Milk Nose 3000 is affordable for all..."Sell your credibilityInvestors want to see that you're not just some random kid with a dream - you've got real skills, experience, and qualifications that make you capable of actually pulling this off. Maybe you:"Have been unlacing and re-lacing shoes since I was 3, and even created uni-lace shoes that were featured in Trailblazers Kids Magazine.""Have programming abilities beyond my years, creating a multiplication app that earned 10,000 on the App Store.""Milk Out Boys, the milk-misting troupe I created and lead, has performed our craft for years to thunderous applause."Call them to actionClose out your letter by clearly telling investors what you need from them and what the next steps are:"I'm seeking 250,000 in seed funding to launchKnot-No-More laces across major retailers. Attached is the full business plan - I'd be happy to discuss in more detail!""My team and I need 500,000 to take ScreenShield into production. The potential market is millions of parents looking to finally control screen time. Let's talk!""With an investment of 75,000, we can get Milk Nose 3000 into production and onto store shelves within 6 months. A free sample nozzle is included for all interested investors..."And there you have it! The key things to include in your business plan letter are:Grab their attention with an interesting greetingExplain the problem/opportunityTease your unique solutionHighlight what makes it special/betterShow why you're qualifiedMake an action requestFollow those steps and investors will be hooked! Just don't make too many milk misting puns and you'll be golden. Now get out there and try to make me proud by starting the next Google, Facebook, or Milk Nose 3000!篇3Writing a Letter About Your Business PlanHi there! Today I want to tell you all about how to write a really cool letter that has your awesome business plan inside it. A business plan is kind of like a map that shows where you want your business to go and how you're going to get it there. It's super important if you want to start a new company!First off, you need to give your letter a nice greeting at the top. You can write something like "Dear Investor" or "To Whom It May Concern." That's how you start off letters, by saying hi to the person you're writing to. In this case, you'll be writing to people who might want to invest money in your business!Next, you'll write an introduction paragraph that talks about what your business is going to be. Like if you want to start an ice cream shop, you'd say "I am writing to propose a new ice cream shop called Scoops Galore." See, you tell them right away what the business idea is. That gets them interested to keep reading!Then you'll have a section that describes your products or services in more detail. If it's an ice cream shop, you'd write about all the amazingly delicious ice cream flavors you'll sell. You can make their mouths water by describing the rich chocolate fudge swirls, the tangy lemon sorbet, and the crunchy chocolate chips mixed in. Yum!Another really important part is the market analysis section. That's where you prove that there is a demand for your business and that people will want what you're selling. You could talk about how much people in your town love ice cream and there aren't any other good ice cream shops around. Have some facts and numbers to back it up!The next part is all about marketing. How are you going to tell people about your new ice cream paradise and get them excited to come in? You'd describe things like handing out coupons, putting ads in the newspaper, having a big grandopening event, or spreading the word on social media. Marketing is how you get customers!Then you need to really plan out all the operations - like where your ice cream shop will be located, what hours you'll be open, how you'll get supplies delivered, how many employees you'll need to hire, and all those little details that are important for running a business every day.Don't forget to talk about money! The financial part is where you'll estimate your startup costs to get everything opened - like renting a space, buying equipment and ingredients, paying employees, etc. And you'll project how much money you think the business can make based on your pricing and expected number of customers. Numbers are so important here.The last section is the conclusion, where you just summarize everything and reiterate why your ice cream shop is going to be thebrainfreeziest idea ever. Make it really persuasive so investors are dying to give you money to make it happen!And that's how you write an amazing business plan letter. It takes a lot of hard work and thinking, but if you include all those different sections, it'll knock their socks off! Just sprinkle in some creative writing to really dazzle them. You got this!篇4Writing a Business Plan Letter in EnglishHi there! My name is Tommy and I'm in 5th grade. Today, my teacher gave us a really cool assignment. We have to pretend we are grown-ups who want to start our own business. Then we need to write a letter to someone describing our amazing business idea and our plan to make it a big success!I got so excited when I heard about this project. Ever since I was a little kid, I've dreamed of being an entrepreneur and running my own company someday. I've always loved watching shows about young inventors and reading books about kids who start their own lemonade stands or lawn mowing businesses. The idea of coming up with a cool product or service that people want to buy and being my own boss sounds like so much fun!So for this assignment, I've decided my business is going to be...a super awesome candy store called Tommy's Tasty Treats! I mean, what could be better than selling delicious candy and treats all day long? Just thinking about rows and rows of gummy bears, chocolate bars, lollipops, and other yummy sweets makes my mouth water.Okay, here is how my business plan letter will go:Dear Family and Friends,I am writing to you today to share my brilliant idea for a new business venture. As you all know, I absolutely LOVE candy - all shapes, sizes, colors and flavors. My love of sweets has inspired me to open my very own candy store called Tommy's Tasty Treats!My big plan is to have Tommy's Tasty Treats be the biggest and best candy shop around. It will be a kid's dream come true, with every type of candy you can imagine. We'll have chocolates, gummies, hard candies, taffy, you name it. And not just the regular, boring candies you can buy anywhere. I want to offer all the cool, unique, amazing candies that are hard to find.Like what, you ask? Well, how about chocolate bars with crispy bacon mixed in? Or gummy burgers that actually look like tiny burgers? Or mega-sour candies that make the sourest face ever? Or giant lollipops bigger than your head? Those are just a few of the wacky, wild candy ideas I have brewing.Tommy's Tasty Treats will be tons of fun too, not just another boring store. We'll have a whole candy tasting area where you can sample all the treats before buying. We'll let customers create their own custom candy mix from a bazillion choices in the Mix-It-Up candy bar. And of course, we'll have anold-fashioned soda fountain serving up thick, creamy milkshakes and flavored sodas.As for the store itself, it's going to look like a kid's candy fantasy land! Bright colors everywhere, lollipop trees, candy cane poles, a gumdrop tiled floor - you get the idea. Oh, and of course we'll pump the most delicious sweet smells throughout the store to get people's mouths watering.So what makes me think Tommy's Tasty Treats will be a huge hit? Well, just look at how crazy popular candy and desserts are these days. Fancy cupcake shops, Instagram-famous milkshakes piled high with toppings, crazy donuts covered in cereal and bacon - people are going totally nuts for creative, over-the-top sweets! Tommy's Tasty Treats will take that trend and run with it, giving kids and grown-ups alike a wonderland of the wackiest, most out-there candies imaginable.As for making money, that part will be a piece of cake (get it?). People buy candy all the time as little treats for themselves or others. But my shop will offer such amazing, unique candies that customers won't be able to resist splurging. We'll have awesome candy gift boxes and party favors too. Plus, with our super cool vibe and social media presence, Tommy's Tasty Treatswill become THE place to hang out and snap pics to show all your friends.Of course, starting any new business takes a lot of hard work and money at first. But I've already been saving up my allowance, and I know some of you generous folks will want to invest in this sweet idea early on. I just need to find the perfect location, get all the supplies and candy makers lined up, hire a fun staff, and promote like crazy!I hope you're all as stoked about Tommy's Tasty Treats as I am! It's a sugary dream that I know will become reality with your support and belief in me. Just imagine - yournephew/grandson/buddy Tommy, future Candy King! I can't wait to make this happen.Thanks for reading!Your future candypreneur,TommyWhew, that was a long letter, but I tried to include all the important details about my business plan, like what kind of products I'll sell, what will make my store unique and fun, how I'll make money, and how I'll get started. I really hope my family andfriends will want to invest and help turn my candy dream into a reality!Writing this letter was hard work, but also a lot of fun to imagine what my very own candy empire would be like. Describing all the wacky, creative treats I could invent and picturing kids' faces lighting up when they walk into my store was awesome.Even though having an actual candy business is probably just a fantasy for now, working on this project has made me even more interested in becoming an entrepreneur when I grow up. I really admire people who take a risk and turn their big ideas into successful companies that make people's lives better or more enjoyable in some way. That's exactly what I hope to do someday!Well, I've just about reached my 2000 word limit for this essay. Time to wrap it up and get back to dreaming about swimming pools filled with gummy worms and chocolate waterfalls. A kid can dream, right? Thanks for reading my business proposal, everyone - I'll be sure to send you all free candy for life if Tommy's Tasty Treats ever takes off!篇5My Business Plan LetterHi! My name is Tommy and I'm 10 years old. Today I want to tell you about my big business plan that I'm working on. I've been learning about business in school and I've decided I want to start my own company! I think I have a really great idea that could make me a lot of money. But first, I need to write a business plan letter to explain my idea to investors to try and get funding. That's what all the big companies do to get started.Writing a business plan letter is hard work! There's a lot of things you need to include. First, you have to give an overview of your business idea. My idea is to start a pet grooming company called "Pawfection Pet Groomers." We would provide grooming services for dogs and cats like bathing, brushing, nail trimming, and haircuts. I got this idea because my family has two dogs and a cat, and they are always shedding hair everywhere! My mom has to take them to get groomed every few weeks and it's really expensive.Next, I need to explain why my business idea is a good opportunity. There are already a lot of pet grooming places, but none of them are run by kids for kids' pets! I think a lot of families would want to bring their pets to a place run by an animal-loving kid rather than a boring adult. Plus, kids couldlearn about taking care of animals properly. And kids could work there too, like me and my friends! We would take good care of everyone's fur babies.Then I have to describe my target market, which are the people who would want to use my pet grooming services. My main customers would be families with pets, especially kids in my neighborhood and city. There are tons of houses with dogs and cats around here. And kids are always looking for ways to make money in the summer, so some of them might want jobs at Pawfection too!The business plan also needs to talk about my competition, which are other pet groomers. But like I said, none of them are run by kids like mine would be. And a lot of the grooming places are kind of dirty and scary for pets. At Pawfection, we would have a fun, clean environment that pets would feel comfortable in. With kid employees, we could play with the pets while we groom them so they don't get scared.Another important part is my marketing plan for how I'll let people know about Pawfection. First, I would hand out lots of flyers around my neighborhood and at pet stores. I could also put ads in the local newspaper and on websites that pet owners check. Having a good website and social media is importantthese days too. And I would try to get on TV or radio to get interviewed about my kid-run pet grooming business!The financials are one of the hardest parts. I have to figure out things like how much it would cost to rent a space for Pawfection, buy all the grooming tools and supplies, hire employees, pay for marketing, and all sorts of other expenses. I'd also need to project how much money I think Pawfection could make based on prices and number of customers. I'm not very good at math so I'll need some help from my parents on this part.Finally, I need to have an overview of my team and who will be helping run Pawfection. Obviously I'll be the Kid CEO/founder! Some of my responsibilities would be hiring employees, managing the schedule, and making sure customers are happy. I could have other kids be assistant managers who help with different areas like dog grooming vs. cat grooming. And of course we'd need adult advisors who have more business experience to provide guidance.Well, that covers most of the main things I need for my business plan letter. Writing it is a ton of work! I have to make sure I include all those sections and that everything is perfect so investors will want to give me money to launch Pawfection PetGroomers. I really hope they like my idea for a kid-run pet grooming company. With their funding, I can finally get my dream business started! Wish me luck!。
【优质】英文商业计划书-范文模板 (7页)
本文部分内容来自网络整理所得，本司不为其真实性负责，如有异议或侵权请及时联系，本司将立即予以删除！== 本文为word格式，下载后可方便编辑修改文字！ ==英文商业计划书导语：现在的经济时代是经济全球化，国内外合作十分频繁，国内很多企业都获得了国外投资机构投资。
争取国外机构进行投资，撰写一份英文的商业计划书自然十分必要，小编为您推荐英文商业计划书，供您参考!英文商业计划书范文一table of contentsexecutive summary..........................management..................................history...........................description.............objectives..................................competitors................................competitive advantages...................innovation..................................pricing..................................specific markets..................................growth strategy....................................market size and share..........................targeting new markets.......................location..................................manufacturing plan................................research & development......................historical financial data........................proforma financial data.........................proforma balance sheet.........................cost control..................................effects of loan or investment...............attachments..................................executive summarywas formed as a in in , by in response to the following market conditions:opportunities exist in .the need for use of efficient distribution and financial methods in these overlooked markets.have several customers who are willing to place large within the next three months.several other prospective have expressed serious interest in doing business within six months.previously owned a company that was active in the widget markets. over the past few years i spent much time studying ways to improve overall performance and increase profits. this plan is a result of that study.the basic components of this plan are:1. competitive pricing2. expand the markets3. increased advertising4. lower our unit costs,5. thereby achieving higher profits.1. sign contracts2. increased advertising3. increase office staffobjectiveslong termbelieves very strongly in technical, financial, business and moral excellence. to secure a stable future for all those connected with we have set the following long term goals:present market is estimated at $xxx. our goal for market share is xx%.we want to be considered by our peers to be the market leader in sales as evidenced by:trade industry awardshigh end of scale in financial ratiosmajor market sharetechnical excellence (awards, honors, etc.)community involvement (rotary, united way, etc.)short termmarket share goals -1. first year xx%2. second year xx%3. third year xx%4. fourth year xx%costs through acquisition of new plant and equipment. increase productivity by investing in employee training and education.1. budget for complete computer training for appropriate applications.2. set up, maintain] employee benefit program for continuing college education.3. budget for necessary seminars and/or continuing job-specific education.4. maintain state-of-the-art accounting system for careful tracking.5. monthly reports on financial status vis-a-vis the industry.6. aggressive recruitment of the best technical staff in the industry.7. support company involvement in various local and national charity events.英文商业计划书范文二In applying for a student visa and in the process, often will be asked to write a study plan ( study plan ), many foreign friends often not clear study plan and personal statement ( personal statement ) difference and style of writing, the author has long been engaged in student writing, due to the combination of their own experience, introduce the learning program the writing of the book.Generally the study plan can be submitted to fall into two categories, both to the embassy for visa, or apply for admission to the school is by the. To apply for school programs from the essence and the personal statement is the same type of instruments, about the school application category learning plan can refer to a personal statement of the article, this article mainly introduces the submission of the embassy visa with a study plan.Europe and the United States, especially immigrants from countries, such as Australia, New Zealand, Canada and other countries for international student visa time are often asked to provide learning plan, learning through plan to convince the visa officer to know your background, choose to study professional motivational conditions, select the country for foreign students, and a clear future study schedule, occupation purpose and reason, audits of your other materials to decide whether to send you the visa studying abroad, so learning plan is a key document.In general, the learning plan needs to include the following contents:1si-mp-le descriptions of their learning experience, professional background and working experience;2 descriptions of their further study motives and why to choose the country, the University and the professional;3 detailed study schedule;4 introduction of foreign funds required and sources;5for future occupation goal elaboration, returned to reason.Study plan on the style and structure of the article and the personal statement is very different, do not need too much personal and emotional description, but should be clear and si-mp-le structure, tight logic, the facts clearly related arguments were strong, credible, returning reason to be very full, and absolutely not and the applicant's other material contradiction. On the study plan in document writing, can and other sites to get help.As a result of the embassy staff every day to deal with a large number of documents, so learning plan must not write too long, generally should not exceed 800 words, and a preferably only one paragraph, paragraph before adding titles, such as My Choice of University of Toronto in Canada, My career objective, in order to the embassy staff to you a content of the central idea of stick out a mile. Your pa-pe-r should be very legible, cannot let the embassy staff from your text" mining" you" potential" content.Study plan is the emphasis of future occupation plan and returned to reason, through this part of the embassy to tell you to go to the country after the students, are able to your occupation development good help, and there is a credible argument for returned. Although the requirement study plan country often is a country of immigrants, but as a result of your visa application for study, so the study plan must eliminate any of your immigration tendency. Reasons for returning to be with your personal background and family circumstances give a reasonable explanation, has many years of experience as abusinemanager to obtain New Zealand master's of BusineAdministration program admission, then clarifies his occupation goal is to return to China to become a Multi-National Corporation of high level managers, and he in China for many years of accumulated customer resources and social ring is a very valuable asset, this is very tough and reasonable a reason.以下文字仅用于测试排版效果, 请使用时删除！当撩开窗的刹那，当推开门楣的倥偬，当抬头仰望天空时刻，秋阳光芒，总是令你防不胜防，把它光和热，幻化成清晰影子，将你打得，招架难熬，只有默默承受，从早到晚，变为它之囚徒，渴望于之脱逃。
商业计划书样本(英文版)
Business Plan SampleExecutive SummaryOur business, XYZ Inc., is a tech startup that focuses on developing innovative mobile apps. Our flagship product, the XYZ Mobile App, is a convenient and user-friendly tool for organizing personal and professional schedules. With over 3 million users, we are one of the leading productivity apps in the market.The purpose of this business plan is to outline our strategies for the next 3 years, which include expanding our user base, introducing new features, and securing additional funding. With our experienced team of developers, marketers, and designers, we are confident in achieving our goals.Market AnalysisThe mobile app industry is rapidly growing, with a projected value of $935 billion by 2023. The demand for productivity apps is also on the rise, as more people seek ways to manage their busy schedules. However, there is stiff competition, with many established players in the market.Our target customers are working professionals and students who require an efficient tool for managing their tasks and appointments. We have identified several unique selling points that differentiate us from our competitors. These include:•Intuitive user interface that requires minimal training•Customizable layouts for different types of schedules (e.g. work, school, personal)•Cross-device synchronization for seamless integration with desktop and wearable devicesFurthermore, we have conducted surveys and focus groups to gather feedback from our users and potential customers. Based on this data, wehave identified several opportunities for improving our app, such as adding a built-in note-taking feature and integrating with popular calendar apps.Marketing StrategyIn order to reach our target audience, we will employ a combination of online and offline marketing tactics. This includes:•Social media advertising on platforms such as Facebook, Instagram, and LinkedIn•Search engine optimization to increase visibility on Google and Bing•Influencer marketing to leverage the reach of popular bloggers and social media personalities in the productivity niche•Partnership with relevant organizations and institutions, such as business schools and professional associations, to offer exclusive discounts and promotionsWe will also continue to monitor and respond to feedback from our users, and incorporate their suggestions into our marketing efforts.Financial ProjectionsOur business generates revenue through a combination of in-app purchases and advertising. We project the following financial statements for the next 3 years:Income StatementYear Revenue Expenses Profit/Loss2020$5 million$3 million$2 million2021$7 million$4 million$3 million2022$9 million$5 million$4 millionBalance SheetYear Assets Liabilities Equity2020$8 million$2 million$6 million2021$11 million$3 million$8 million2022$14 million$4 million$10 millionCash Flow StatementYear Cash Inflow Cash Outflow Net Cash2020$6 million$3.5 million$2.5 million2021$8 million$4.5 million$3.5 million2022$10 million$5.5 million$4.5 millionThese projections are based on conservative estimates, and do not take into account any potential acquisitions or mergers. We are confident in our ability to achieve these targets, as we have already secured agreements with several major advertisers and investors.Management TeamOur management team includes several experienced professionals with a strong track record in the tech industry. This includes:•John Smith, CEO: A serial entrepreneur with over 20 years of experience in founding and scaling successful startups.•Jane Doe, CTO: A seasoned software engineer and product manager, with expertise in mobile app development and user experience design.•Bob Johnson, CFO: A certified public accountant with extensive financial management experience, including experience in fundraising and investor relations.ConclusionWe believe that our innovative product, solid market analysis, effective marketing strategy, and experienced management team will position us for success in the highly competitive mobile app industry. With the support of our investors, and the dedication of our team, we are confident in achieving our goals and driving continued growth for the next decade and beyond.。
商务英语写作（商业计划书写作格式）（5篇）
商务英语写作（商业计划书写作格式）（5篇）第一篇：商务英语写作(商业计划书写作格式)商务英语写作:商业计划书写作格式封面(Title page)0.1 企业的名称和地址Name and address of business0.2 负责人的姓名和地址Name(s)and address(es)of principals0.3 企业的性质Nature of business0.4 报告机密性的陈述Statement of confidentiality目录(Table of contents)1.概述/总结(Executive summary)2.行业及市场分析(Industry analysis)2.1 对未来的展望和发展趋势(Future outlook and trends)2.2 竞争者分析(Analysis of competitors)2.3 市场划分(Market segmentation)2.4 行业预测(Industry forecasts)3.企业的描述(The description of the venture)3.1 企业的宗旨和目标（Mission statement and objectives）3.2 产品或服务的描述(Description of the product or service)3.3 企业的规模(Size of business)3.4 产品的进一步开发(Future potential/product development)3.5 竞争优势(Competitive advantage)3.6 办公设备和人员(Office equipment and personnel)3.7 创业者的背景(Backgrounds of entrepreneurs)4.生产计划(Production plan)4.1 制造过程/被分包的数量(Manufacturing process / amount subcontracted)4.2 选址(Location)4.3 厂房(Physical plant）4.4 机器和设备(Machinery and equipment）4.5 原材料的供应情况(Sources of raw materials to be supplied)4.6 生产能力和提高的可能性(Output limitations，if any，and scale-up possibilities）4.7 质量控制计划(Quality control plans)5.营销计划(The marketing plan)5.1 定价(Pricing)5.2 分销(Distribution)5.3 促销(Promotion)5.4 产品预测(Product forecasts)5.5 预见的涨价(Anticipated mark-up)5.6 竞争对手的反应(Competitors’ response)5.7 市场份额预测(Market share projection)5.8 控制(Controls)6.组织计划(Organizational plan)6.1 所有权的形式(Form of ownership)6.2 合作者或主要股权所有人的身份(Identification of partners or principal shareholders)6.3 负责人的权利(Authority of principals)6.4 管理层成员的背景(Management team background)6.5 组织成员的角色和责任(Roles and responsibilities of members of organization)7.风险与对策分析(Assessment of risks)7.1 企业弱点的评价(Evaluate weakness if business)7.2 新技术(New technologies)7.3 应急计划(Contingency plan)8.财务计划(Financial plan)8.1 各种业绩比率和投资回报(Summary of performance ratios, ROI etc.)8.2 销售预测(Sales forecasts)8.3 财务预测的假设(Assumptions underpinning financialforecasts)8.4 损益表(Income statement / Profit and loss statement)8.5 预测现金流量表(Cash flow projections)8.6 资产负债预估表(Pro forma balance sheet)8.7 量本利分析(Break-even analysis)8.8 资金来源和运用(Sources and applications of funds)9.融资需求(Financing requirements)9.1 融资前的活动小结(Summary of operations prior to financing)9.2 现在的股东和未付债款(Current shareholders, loans outstanding)9.3 资金需要量及时间(Funds required and timing)9.4 投资回报(The deal on offer)9.5 资本负债比率和盈利与利息比率(Anticipated gearing and interest cover)9.6 投资者退出方式(Exit routes for investors)附录(Appendix)1.管理人员简历(Management team biographies)2.职业咨询人员背景(Names and details of professional advisors)3.技术参数和图纸(Technical data and drawings)4.专利、版权、设计等(Details of patents, copyright, designs）5.审计的报表(Audited accounts)6.信件(Letters)7.市场调研数据(Market research data)8.租约或合同(Leaser or contracts)9.供应商的报价单(Price lists from suppliers)10.客户的订单(Orders from customers)第二篇：如何写作商业计划书如何写作商业计划书1.计划书通常被管理层视为动态文件。
商业计划书英文范本
商业计划书英文范本商业计划书的英文版的范本有哪些呢?下面是小编为大家整理的：商业计划书英文范本，欢迎大家参阅，更多资讯尽在策划书栏目!商业计划书英文范本BUSINESS PLAN TEMPLATEBUSINESS PLAN[My Company]123 Main StreetAnytown, USA 10000123-4567[Your Name][DATE]TABLE OF CONTENTSExecutive Summary 1Management 1[Company] History 1[Product/Service] Description 1Objectives 1Competitors 1Competitive Advantages 1Innovation 1Pricing 1Specific Markets 1Growth Strategy 1Market Size and Share 1Targeting New Markets 1Location 1Manufacturing Plan 1Research & Development 1Historical Financial Data 1Proforma Financial Data 1Proforma Balance Sheet 1Cost Control 1Effects of Loan or Investment 1Attachments 1Executive Summary[My Company] was formed as a [proprietorship, partnership, corporation] in [Month, Year] in [City, State], by [John Doe] in response to the following market conditions:[Startup, growth] opportunities exist in [Product/Service].The need for use of efficient distribution and financial methods in these overlooked markets.[I/We] have several customers who are willing to place large [orders,contracts] within the next three months.Several other prospective [customers/clients] have expressed serious interest in doing business within six months.[I/We] previously owned a company that was active in the widget markets. Over the past few years I spent much time studying ways to improve overall performance and increase profits. This plan is a result of that study.The basic components of this plan are:Competitive pricingExpand the marketsIncreased advertisingLower our unit costs,Thereby achieving higher profits.Sign contractsIncreased advertisingIncrease office staffTo this end, [I/we] need investment from private individuals and/or companies. A total of $XXX is being raised which will be used to finance working capital, plant and equipment. The company will be incorporated and common stock issued to investors. The company will be run as a [proprietorship, partnership, corporation].Financial GoalsYear 1Year 2Year 3Sales$1,000,000$1,400,000$1,600,000 Net Income$25,000$250,000$375,000 Earnings per share.01.12.14Management[Name][Title][Experience]Sales growth from zero to $1,000,000 in five years.Led market in market share - 30%.Formulated advertising budgets & campaigns.Pioneered new distribution channels.Established national sales force.Established national repair & service centers.Brought new and innovative products to the market.Designed point-of-purchase materials.[Education}University of BostonBoston, MAB.A. - Computer SciencesShort BiographiesPresidentJohn Q. Doe, Chief Executive Officer, and Director since February 1988 and President since January 1990. Mr. Doe was the founder and Chief Executive Officer of the original operating company known as Random Excess, Inc. He has had experience in the widget field with his own firm, John Doe Co., of Oshkosh (Wisconsin), from 1980 to 1987. This firm was sold to FatCat Widgets, Inc. in 1987. Mr. Doe has held a sales position with U S West Inc. since then. Mr. Doe graduated from the University of Colorado in 1981 with a bachelor’s degree in philosophy. Mr. Doe is employed by the Company on a full-time basis.Chief Financial OfficerRichard Roe, CPA, Chief Financial Officer, Treasurer and Director. Mr. Roe joined Random Excess, Inc. in December 1988 as a corporate controller and was named Chief Financial Officer in July 1989. Mr. Roe was appointed Treasurer and a Director in July 1990. He served as corporate controller of XYZ Lumber Company from August 1981 to December 1988. Mr. Roe graduated from Metropolitan State College in Denver, Colorado in 1976 with a bachelor’s degree in accounting. Since 1979 he has been licensed as a Certified Public Accountant in the State of Colorado and is a member of the American Institute of Certified Public Accountants. Mr. Roe is employed by the Company on a full-time basis.Vice PresidentJoe Dokes, Secretary, Executive Vice President and Director. Mr. Dokes supervises the company’s sales and implementations to its largest corporate customers, includingUS West, Great West Life Insurance, etc. Mr. Dokes has served as Secretary and a Director since February 1988, Vice President of Operations from February 1988 to December 1988, President of the Company from December 1988 to January 1990 and Vice President of Contract Sales since January 1990. He has been involved since 1986 with the private company originally formed as Random Excess, Inc., where his duties included managing the purchasing and sales department. From November 1984 to May 1986 he managed the sales department at Integrated Management Systems, Inc. From June 1983 to October 1984 he was a buyer for Adams County, Colorado, School District 50. Mr. Dokes attended Oklahoma State University in 1980 and 1981 and Trinidad State College in Trinidad, Colorado in 1981 and 1982. He did not receive a degree from either university. Mr. Dokes is employed by the Company on a full-time basis.Vice PresidentSally Seaugh Vice President of Marketing. Ms. Seaugh has been the Company’s Vice President of Marketing since November 1988. From September 1986 to October 1988 she was involved in business development and marketing for United Bank of Aurora (Colorado). From February 1980 to August 1986 she was self-employed as an independent oil and gas landman. Ms. Seaugh graduated from the University of Denver in 1974 with a bachelor’s degree in Education. She is employed by the Company on a full-time basis.ResponsibilitiesJohn Q. Doe, Chief Executive Officer - Responsible for entire operation. Oversees management function and all other executives.Salary - $60,000.Richard Roe, CPA, Chief Financial Officer - Responsible for financial operations, accounts payable, accounts receivable, interaction with auditors, investor relations. Salary - $40,000 Joe Dokes, Executive Vice President - Responsible primarily for sales and sales support.Salary - $35,000Sally Seaugh Vice President of Marketing. Responsible for marketing, human resources and training.Salary - $30,000.Total Executive Compensation$165,000.[This Page is for an Organization Chart, if applicable.][Company] HistoryIn [Month, Year] [I/we] formed a [Product/Service] company that manufactured start-of-the-art complex widgetry. This company was located in [City, State]. [I/we] formed this company as a [proprietorship, partnership, corporation]. Others involved in this business were: [names].The main goal of this company was to [explain].Financing was arranged through [home equity loans, savings, venture capital, friends and family, etc.] [Explain terms, rates and ability to repay.]This venture was very successful in generating and increasing sales, but was not effective in achieving profitability. The main reason for this was the amount of actual overhead experienced. This overhead was not initially anticipated by me at the beginning of that venture. Items including credit checking, warranty program management, extensive travel, maintaining warehouse stock and the management and expense of anational sales force were expenses not originally forecast or expected. With this level of overhead, it was mathematically impossible to achieve profitability.or:This venture was very successful in generating and increasing sales, as well as effective in achieving profitability. This was due to the following reasons:[Reason 1}[Reason 2][Reason 3]OR:[My Company] was recently conceived and is still in the beginning stages. To this point the following has been accomplished:A team consisting of [list names and primary responsibility.(i.e John Doe - Marketing) has been formed.A prospective [customer/client] list has been drawn up.Strategy meetings are being held every Monday, Wednesday and Friday evenings.This business plan has been drawn up.[Now link the past to the future - why a former company will lead into this one or how your present company and history will lead into any future plans. A short paragraph should suffice.] We are now able to adequately address the markets we have targeted. We have adjusted our staff, redirected our advertising and sales force, and have added the products necessary to meet the needs and expectations of our customers.[Product/Service] Description[My Company] intends to offer [product/service]. This [product/service] offers our customers the best possible solutionas it:Offers the lowest price on the marketIs the most technically advancedOffers more useful featuresSaves them time and moneyOffers our users better value per dollar spentProvides an alternative way to achieve a similar task.Provides a service which is not presently available in this area.Is strengthened by a team with combined experience of XX years.Saves them time and moneyProvides an alternative, cost effective way for them to realize a similar goal.We have a [copyright, service mark, trademark] or [exclusive agency, marketing rights] for this [product/service]. This agency will last until XXX at which time it may be extended for XX years or terminated. This agency agreement is cancelable upon XX days written notice.The [product/service] has a useful life of XX years. To distribute this product so that it remains usable for our customers, we must use the following methods of storage and transportation:Overnight deliveryCold storageIncorporate preservativesShipment within two weeks to distributors.Specially padded boxcars.Even though the technology used to create this product is new, we expect that others will be able to substantially reproduce our patented results within XX years. To remain on theleading edge of this product, we will need to devote approximately XX% of revenues toward research and development. Also due to the fast changing nature of this industry, we will need to retrofit these machines within XX years at customer expense. Our manufacturing plan has considered this.[If general service to be offered is not obvious, such as carpet cleaning, sales rep, lawn care, consulting, etc. explain what service is. Then give a detailed description of your particular service and its uniqueness.]Short Examples:1. Our carpet cleaning machinery is state-of-the-art.2. Our consulting practice will address these specialized areas: [list]3. We will only rep these specific product lines. [list]Even though at this time our expertise is unique in the marketplace, we expect advances to be made and competitors to arise and offer similar services. We will meet this challenge by: Hiring staff specialized in these new areas.Increase our continuing education and training expense.Adding complementary lines.Make regular investments in new equipment.ObjectivesLong Term[My Company] believes very strongly in technical, financial, business and moral excellence. To secure a stable future for all those connected with [My Company] we have set the following long term goals:Present market is estimated at $XXX. Our goal for market share is XX%.We want to be considered by our peers to be the market leader in sales as evidenced by:Trade industry awardsHigh end of scale in financial ratiosMajor market shareTechnical excellence (awards, honors, etc.)Community involvement (Rotary, United Way, etc.)Short TermMarket share goals -First Year XX%Second Year XX%Third Year XX%Fourth Year XX%[Decrease, Maintain] costs through acquisition of new plant and equipment. Increase productivity by investing in employee training and education.Budget for complete computer training for appropriate applications.Set up, Maintain] employee benefit program for continuing college education.Budget for necessary seminars and/or continuing job-specific education.Maintain state-of-the-art accounting system for careful tracking.Monthly reports on financial status vis-a-vis the industry.Aggressive recruitment of the best technical staff in the industry.Support company involvement in various local and national charity events.CompetitorsNameAddressCity, StateStrengths:Location - next door to supplier factory, on major artery, close to terminal, etc.Pricing - Low cost producer, known for aggressive pricing policy.Delivery - ships overnight to anywhere in the world.Management - Everyone has an MBA from Harvard.WeaknessesService - takes more than 3 months to receive spare parts.Dedication - If it’s sunny, they’re on the golf course or ski slope.Machinery - Slowly approaching obsolescence unless replaced within six months.Overhead - Spend lavishly on corporate dining room, limousines and champagne.Competitive AdvantagesThe distinctive competitive advantages which [My Company] brings to this market are:Experience in this market. [I/we] have XXX years of hands-on experience in this industry.Sophistication in finance and distribution. This results in my being the low cost supplier in these price sensitive markets.The philosophy of [My Company] is to price not just according to our costs, but also according to what the market will pay.Our targeted minimum gross profit margin for a category must be XX%.By pricing to the market, [I/we] will achieve higher sales and therefore increase my buying power. As the amounts of my purchases increase, my per unit costs of shipping decrease and [I/we] will achieve higher discount levels from my suppliers. Through these economies of scale, many items currently on the market can be sold with lower prices, yet a higher net profit.Product pricing will include a range of quantity discounts as well as an early payment discount.Rather than being strictly regional, [I/we] will expand into the national market.To control foreign exchange risks, [I/we] will monitor the markets and hedge accordingly. [I/we] will also use overseas bank accounts.With those companies with which [I/we] have established a relationship or are known to be financially secure, [I/we] will work on a pre-pay basis. This allows me greater discounts.A level and policy of Capitalization that will allow me to fully address the respective markets with comprehensive marketing and customer service plans.By keeping my overhead low, [I/we] will be able to funnel my profits back into operations thus avoiding high debt ratios or lost sales opportunities.A quarterly direct mail campaign directed at both current customers and prospective new customers consisting of an informative newsletter.A toll-free national 800 number will be used for customer orders and inquiries.[I/we] will print complete four-color catalogs on a yearly basis. Price lists will be updated as needed. [I/we] intend to be aggressive in trade magazine advertising.Consideration will also be given to attending trade shows around the country.With this level of capitalization, should an unexpected downturn occur, [I/we] will be able to continue operations on a positive scale.Innovation. [I/we] have a history of innovative ideas.[List your most meaningful ideas and any new ideas you have for the future.]The distinctive competitive advantages which [My Company] brings to this market are:Experience in this market. [I/we] have XX years of hands on experience in this industry.Sophistication in management and finance. We are able to run an efficient and lean structure, yet still provide quality service to our clients and customers.Because of the nature of this industry, we will be able to rent office space in more moderately priced buildings.As a unique service company, we will be able to keep our margins high, allowing us to provide internal financing for growth possibilities.A level and policy of Capitalization that will allow [me/us] to fully address the respective markets with comprehensive marketing and customer service plans.By keeping my overhead low, [I/we] will be able to funnel my profits back into operations thus avoiding high debt ratios or lost sales opportunities.Our initial marketing campaign will allow us to book a sufficient amount of business so that we can implement our telephone customer service support program.Innovation[I/we] have a history of innovative ideas.[List your most meaningful ideas and any new ideas you have for the future.]SummaryThrough [my,our] leadership, [I,we] will be able to reduce overhead as a percentage of sales thereby increasing the amount of profit to be retained in the business. Because of our pricing policy, more people will purchase our merchandise thus increasing the size of the market and we will be increasing our market share. What [My Company] proposes to use are just good solid business sense, economies of scale, and the use of efficient financial techniques. This will allow us the following options:increase serviceincrease advertisingreduce pricesincrease profitsincrease selectionThrough [my,our] leadership, [I,we] will be able to reduce overhead as a percentage of sales thereby ncreasing the amount of profit to be retained in the business. What [My Company] proposes to use are just good solid business sense, economies of scale, and the use of efficient financial techniques. This will allow us the following options:increase customer serviceincrease advertising expendituresincrease profitsincrease selection of services offeredThis plan will give us tremendous flexibility to use any of these options or a mix of them to effectively attack our targetmarkets and meet our long term goals. This combination of experience, sophistication, capitalization and innovation will assist [My Company] as it strives to reach its sales, profit and return objectives.PricingBefore [I/we] set the price for my complex widgets, [I/we] determined on a unit basis what my costs were going to be. [I/we] then determined what the market price was for the normal widget. At this price it was determined that for all but the lowest sales projections, this product would turn a profit at this price. However, since our complex widgets offer additional features, we felt that we could price it approximately 50% above simple widgets.To test this price, we called a database of 50 large users of simple widgets. We first questioned them about the desirability of our extra features and then asked them directly if this price would be acceptable if such a product were available. We found that 75% of those polled would be interested in this product. Of this 75%, we received 10 firm orders representing approximately 30% of this group.OR:We have determined that the market price is $ XX per unit. This will equal a margin of XX%.OR:Our unit cost has been figured at $XX. We need a margin of XX% to pay our overhead and earn a sufficient profit. Therefore, our selling price will be $XX.Before [I/we] set the price for our [service], [I/we] forecast what our fixed monthly costs were going to be. [I/we] then determined what the market rate for comparable services were.At this rate it was determined that for all but the lowest billing projections, this [Service] would turn a profit at this rate.[Optional, if applicable]However, since our service is unique and demands a higher level of expertise, we felt that we should bill above other comparable rates.Specific MarketsMarket #1General HistoryThe first widget was introduced into the market in 1036. Widgets remained much as the original production until well into the 20th century when computer modeling showed that there could be some enhancements made to the basic widget. The market for widgets has been generally steady with market growth closely following the typical population growth. At this time there are approximately 1,500 companies worldwide making comparable simple widgets.Lawn care companies have enjoyed a period of steady growth over the past twenty years. This demand is due to many factors, not the least of which is the advance of lawn care technology. In our proposed marketing area, there are 25 lawn care services.Entry StrategyOur widget has been designed by the latest in computer aided design. We are able to manufacture our complex widgets on computer driven assembly lines using the latest in robotics manufacturing. This gives us a tremendous price advantage.We intend to market our complex widget through all the normal channels available to simple widgets. These include retail, wholesale, and OEM. To penetrate this market efficiently andswiftly, we intend to initially use commission sales representatives strategically located throughout the USA. We also will start a national advertising campaign targeting the end user in various national publications and on national TV commercials.Our sales representatives will be chosen based on their own experience in the marketplace. It is our intention to hire the best and the brightest among those currently available. Our marketing tests included many of the reps we initially would like to hire.Over the past few years, we have noticed an increase in demand for full lawn care services - not just grass cutting and snow removal. Our computerized office allows us to track our clients needs and schedule house calls on one hours notice.We intend to attack this market very aggressively through the use of:1. A pool of 10 telemarketers.2. House-to-house visits to neighbors of present clients.3. Advertisements in upscale magazines.4. Radio advertisements on weekends.5. Sales calls on real estate management companies.As we are offering a unique service, informing the public of our capabilities is of utmost importance.Growth StrategyAfter having successfully introduced the complex widget into the American market, our expansion will be in two separate areas: increasing sales in the USA and entering various foreign markets.After we have reached our first year sales goals, we intend to offer our sales reps the opportunity to sell our products exclusively by joining our company. We expect that a smallpercentage will desire to remain independent and these will have to be replaced with our own sales force. We intend to develop further sales reps from within by hiring and training them in our own sales methods. We will increase national advertising and begin targeting smaller accounts and specialty outlets. Additionally, we will conduct in house seminars for various OEM’s demonstrating how the inclusion of complex widgetry into their own products will increase the value of their products.After having successfully completed this entry phase into this market in the geographical are we have chosen, we will then expand our market by doing the following:1. Expand telemarketing pool to 20.2. Increase number of direct sales reps.3. Expand into neighboring cities.Market Size and ShareThe American market for [product/service] is estimated at $8 Billion annual sales based on data furnished by XYZ Survey. We estimate that we can achieve XX% market share within XX years.Marketing data for other markets is in the process of collection.Other MarketsUse the same format for additional markets.Targeting New MarketsTo continue our growth, we will be using the following methods to expand our markets and to increase our new areas of doing business:Customer contact - find out their needsLook for complementary productsTrade showsWorld Trade Center “Network”U.S. Government trade leadsState Government trade leadsOn-line computer prospecting and qualification (DIALOG, D&B, etc.)Market surveysResearch & developmentLocationRETAIL EXAMPLE:This business will be operated at 123 Any Street. This location is desirable because:The traffic flow has been rated at high.The rent is below marketThe building has the necessary facilities to operate this business.The location is convenient for our customers.We are renting this building on a XX year lease. We will have renovations costing $XXX based upon three estimates. The building is zoned R-3, commercial use.OTHER SAMPLE:This business will be operated at 123 Any Street. This location is desirable because:The building is structurally compatible for our use.The rent is below marketThe building has the necessary facilities to operate this business.The location is convenient for our freight companies, suppliers, clients and employees.Possibility of expansion in the area.We are renting this building on a XX year lease. We will haverenovations costing $XXX based upon three estimates. The building is zoned R-3, commercial use.Manufacturing PlanSAMPLE:We will be using a conventional assembly line method of construction of our complex widgets. Our main supplier of component parts will be DEF Manufacturing of Fort Lee, NJ. In the event that they are not able to ship according to our specifications our secondary supplier will be MNO Amalgamated located in Charlotte, NC. These parts will be shipped to us by motor freight.The actual machinery used in the production line will be manufactured by A&M Machine Tools of Arlington, Texas. They also will be doing maintenance under a service contract. This design of machine and assembly will allows us to produce 24 hours a day as the entire assembly process is fully automated with state-of- the-art robotics of American manufacture.With robotics our labor costs and therefore our production costs will be the lowest in the industry. To maintain our advantage we have established lines of communication with all of our potential machinery suppliers. Most importantly we have an ongoing relationship with several universities and are actively participating in various studies and experiments relating to production methods.These machines also incorporate quality checking by lasers. All products must come within XX% of specifications. Also, at regular intervals we will be using human inspection of products and machines.We do not anticipate generating any toxic materials at this time for these products. However, we will be closely monitoringall production to determine if any hazardous materials are being generated. We have contracted with an environmental engineering company to advise us on any possible problems as well as solutions including legal disposal of all hazardous wastes.We anticipate the following outlays for this capital equipment:A&M Machines $XXXService Contract $XXXResearch & DevelopmentSAMPLE:We have already spent a considerable amount of time in researching and developing our complex widgets. We have a very simple laboratory equipped with the basic research equipment we need. We have thus far been able to discover lighter materials and several cost cutting manufacturing methods. The largest achievement to date is the discovery of a water based lubricant that does not disintegrate in rainstorms. We have called this lubricant “H2Ocus-Pocus”.Presently our research is being supervised by our Technical Director, John Q. Public. He will continue in this capacity. Having been the researcher involved with all our activities to this point, he is well qualified to continue our research efforts.Our next research project will center around using this new lubricant in our manufacturing processes and testing of a new material that has come to our attention.To this point, our research has paid for itself as we have been keying on bringing this new product to market. However, now that we are becoming more experimental in our research efforts such a continued success ratio can not be maintained.We have been investigating several potential government。
商业计划书英文模版(BUSINESS PLAN)(可编辑)
商业计划书英文模版(BUSINESS PLAN)BUSINESS PLAN TEMPLATE BUSINESS PLAN[My Company]123 Main StreetAnytown, USA 10000123-4567[Your Name][DATE]TABLE OF CONTENTSExecutive Summary 1 Management 2[Company] History 6[Product/Service] Description 8 Objectives 10Competitors 11Competitive Advantages 12 Innovation 14Pricing 15Specific Markets 16Growth Strategy 17Market Size and Share 18 Targeting New Markets 19Location 20Manufacturing Plan 21Research & Development 22 Historical Financial Data 23 Proforma Financial Data 24 Proforma Balance Sheet 27Cost Control 28Effects of Loan or Investment 29Attachments 30Executive Summary[My Company] was formed as a [proprietorship, partnership, corporation] in [Month, Year] in [City, State], by [John Doe] in response to the following market conditions:[Startup, growth] opportunities exist in [Product/Service].The need for use of efficient distribution and financial methods in these overlooked markets.[I/We] have several customers who are willing to place large [orders,contracts] within the next three months.Several other prospective [customers/clients] have expressed serious interest in doing business within six months.[I/We] previously owned a company that was active in the widget markets. Over the past few years I spent much time studying ways to improve overall performance and increase profits. This plan is a result of that study.The basic components of this plan are:Competitive pricingExpand the marketsIncreased advertisingLower our unit costs,Thereby achieving higher profits.Sign contractsIncreased advertisingIncrease office staffTo this end, [I/we] need investment from private individuals and/or companies. A total of $XXX is being raised which will be used to finance working capital, plant and equipment. The company will be incorporated and common stock issued to investors. The company will be run as a [proprietorship, partnership, corporation].Financial GoalsYear 1 Year 2 Year 3 Sales $1,000,000 $1,400,000 $1,600,000 Net Income $25,000 $250,000 $375,000 Earnings per share .01 .12 .14Management[Name][Title][Experience]Sales growth from zero to $1,000,000 in five years.Led market in market share - 30%.Formulated advertising budgets & campaigns.Pioneered new distribution channels.Established national sales force.Established national repair & service centers.Brought new and innovative products to the market.Designed point-of-purchase materials.[EducationUniversity of BostonBoston, MAB.A. - Computer SciencesShort BiographiesPresidentJohn Q. Doe, Chief Executive Officer, and Director since February 1988 and President since January 1990. Mr. Doe was the founder and Chief Executive Officer of the original operating company known as Random Excess, Inc. He has hadexperience in the widget field with his own firm, John Doe Co., of Oshkosh Wisconsin , from 1980 to 1987. This firm was sold to FatCat Widgets, Inc. in 1987. Mr. Doe has held a sales position with U S West Inc. since then. Mr. Doe graduated from the University of Colorado in 1981 with a bachelor’s degree in philosophy. Mr. Doe is employed by the Company on a full-time basis.Chief Financial OfficerRichard Roe, CPA, Chief Financial Officer, Treasurer and Director. Mr. Roe joined Random Excess, Inc. in December 1988 as a corporate controller and was named Chief Financial Officer in July 1989. Mr. Roe was appointed Treasurer and a Director in July 1990. He served as corporate controller of XYZ Lumber Company from August 1981 to December 1988. Mr. Roe graduated from Metropolitan State College in Denver, Colorado in 1976 with a bachelor’s degree in accounting. Since 1979 he has been licensed as a Certified Public Accountant in the State of Colorado and is a member of the American Institute of Certified Public Accountants. Mr. Roe is employed by the Company on a full-time basis.Vice PresidentJoe Dokes, Secretary, Executive Vice President andDirector. Mr. Dokes supervises the company’s sales and implementations to its largest corporate customers, including US West, Great West Life Insurance, etc. Mr. Dokes has served as Secretary and a Director since February 1988, Vice President of Operations from February 1988 to December 1988, President of the Company from December 1988 to January 1990 and Vice President of Contract Sales since January 1990. He has been involved since 1986 with the private company originally formed as Random Excess, Inc., where his duties included managing the purchasing and sales department. From November 1984 to May 1986 he managed the sales department at Integrated Management Systems, Inc. From June 1983 to October 1984 he was a buyer for Adams County, Colorado, School District 50. Mr. Dokes attended Oklahoma State University in 1980 and 1981 and Trinidad State College in Trinidad, Colorado in 1981 and 1982. He did not receive a degree from either university. Mr. Dokes is employed by the Company on a full-time basis.Vice PresidentSally Seaugh Vice President of Marketing. Ms. Seaugh has been the Company’s Vice President of Marketing since November 1988. From September 1986 to October 1988 she was involved in business development and marketing for United Bank of AuroraColorado . From February 1980 to August 1986 she was self-employed as an independent oil and gas landman. Ms. Seaugh graduated from the University of Denver in 1974 with a bachelor’s degree in Education. She is employed by the Company on a full-time basis.ResponsibilitiesJohn Q. Doe, Chief Executive Officer - Responsible for entire operation. Oversees management function and all other executives.Salary - $60,000.Richard Roe, CPA, Chief Financial Officer - Responsible for financial operations, accounts payable, accounts receivable, interaction with auditors, investor relations. Salary - $40,000Joe Dokes, Executive Vice President - Responsible primarily for sales and sales support.Salary - $35,000Sally Seaugh Vice President of Marketing. Responsible for marketing, human resources and training.Salary - $30,000.Total Executive Compensation$165,000.[This Page is for an Organization Chart, if applicable.] [Company] HistoryIn [Month, Year] [I/we] formed a [Product/Service] company that manufactured start-of-the-art complex widgetry. This company was located in [City, State]. [I/we] formed this company as a [proprietorship, partnership, corporation]. Others involved in this business were: [names].The main goal of this company was to [explain].Financing was arranged through [home equity loans, savings, venture capital, friends and family, etc.] [Explain terms, rates and ability to repay.]This venture was very successful in generating and increasing sales, but was not effective in achieving profitability. The main reason for this was the amount of actual overhead experienced. This overhead was not initially anticipated by me at the beginning of that venture. Items including credit checking, warranty program management, extensive travel, maintaining warehouse stock and the management and expense of a national sales force were expenses not originally forecast or expected. With this level of overhead, it was mathematically impossible to achieve profitability.or:This venture was very successful in generating and increasing sales, as well as effective in achieving profitability. This was due to the following reasons: [Reason 1[Reason 2][Reason 3]OR:[My Company] was recently conceived and is still in the beginning stages. To this point the following has been accomplished:A team consisting of [list names and primary responsibility.i.e John Doe - Marketing has been formed.A prospective [customer/client] list has been drawn up.Strategy meetings are being held every Monday, Wednesday and Friday evenings.This business plan has been drawn up.[Now link the past to the future - why a former company will lead into this one or how your present company and history will lead into any future plans. A short paragraph should suffice.] We are now able to adequately address the markets we have targeted. We have adjusted our staff, redirected ouradvertising and sales force, and have added the products necessary to meet the needs and expectations of our customers.[Product/Service] Description[My Company] intends to offer [product/service]. This [product/service] offers our customers the best possible solution as it:Offers the lowest price on the marketIs the most technically advancedOffers more useful featuresSaves them time and moneyOffers our users better value per dollar spentProvides an alternative way to achieve a similar task.Provides a service which is not presently available in this area.Is strengthened by a team with combined experience of XX years.Saves them time and moneyProvides an alternative, cost effective way for them to realize a similar goal.We have a [copyright, service mark, trademark] or[exclusive agency, marketing rights] for this [product/service]. This agency will last until XXX at which time it may be extended for XX years or terminated. This agency agreement is cancelable upon XX days written notice.The [product/service] has a useful life of XX years. To distribute this product so that it remains usable for our customers, we must use the following methods of storage and transportation:Overnight deliveryCold storageIncorporate preservativesShipment within two weeks to distributors.Specially padded boxcars.Even though the technology used to create this product is new, we expect that others will be able to substantially reproduce our patented results within XX years. To remain on the leading edge of this product, we will need to devote approximately XX% of revenues toward research and development. Also due to the fast changing nature of this industry, we will need to retrofit these machines within XX years at customer expense. Our manufacturing plan has considered this.[If general service to be offered is not obvious, such as carpet cleaning, sales rep, lawn care, consulting, etc. explain what service is. Then give a detailed description of your particular service and its uniqueness.]Short Examples:1. Our carpet cleaning machinery is state-of-the-art.2. Our consulting practice will address these specialized areas: [list]3. We will only rep these specific product lines. [list]Even though at this time our expertise is unique in the marketplace, we expect advances to be made and competitors to arise and offer similar services. We will meet this challenge by:Hiring staff specialized in these new areas.Increase our continuing education and training expense.Adding complementary lines.Make regular investments in new equipment.ObjectivesLong Term[My Company] believes very strongly in technical, financial, business and moral excellence. To secure a stablefuture for all those connected with [My Company] we have set the following long term goals:Present market is estimated at $XXX. Our goal for market share is XX%.We want to be considered by our peers to be the market leader in sales as evidenced by:Trade industry awardsHigh end of scale in financial ratiosMajor market shareTechnical excellence awards, honors, etc.Community involvement Rotary, United Way, etc.Short TermMarket share goals -First Year XX%Second Year XX%Third Year XX%Fourth Year XX%[Decrease, Maintain] costs through acquisition of new plant and equipment. Increase productivity by investing in employee training and education.Budget for complete computer training for appropriate applications.Set up, Maintain] employee benefit program for continuing college education.Budget for necessary seminars and/or continuing job-specific education.Maintain state-of-the-art accounting system for careful tracking.Monthly reports on financial status vis-a-vis the industry.Aggressive recruitment of the best technical staff in the industry.Support company involvement in various local and national charity events.CompetitorsNameAddressCity, StateStrengths:Location - next door to supplier factory, on major artery, close to terminal, etc.Pricing - Low cost producer, known for aggressive pricing policy.Delivery - ships overnight to anywhere in the world.Management - Everyone has an MBA from Harvard.WeaknessesService - takes more than 3 months to receive spare parts.Dedication - If it’s sunny, they’re on the golf course or ski slope.Machinery - Slowly approaching obsolescence unless replaced within six months.Overhead - Spend lavishly on corporate dining room, limousines and champagne.Competitive AdvantagesThe distinctive competitive advantages which [My Company] brings to this market are:Experience in this market. [I/we] have XXX years of hands-on experience in this industry.Sophistication in finance and distribution. This results in my being the low cost supplier in these price sensitive markets.The philosophy of [My Company] is to price not just according to our costs, but also according to what the market will pay.Our targeted minimum gross profit margin for a category must be XX%.By pricing to the market, [I/we] will achieve higher sales and therefore increase my buying power. As the amounts of my purchases increase, my per unit costs of shipping decrease and [I/we] will achieve higher discount levels from my suppliers. Through these economies of scale, many items currently on the market can be sold with lower prices, yet a higher net profit.Product pricing will include a range of quantity discounts as well as an early payment discount.Rather than being strictly regional, [I/we] will expand into the national market.To control foreign exchange risks, [I/we] will monitor the markets and hedge accordingly. [I/we] will also use overseas bank accounts.With those companies with which [I/we] have established a relationship or are known to be financially secure, [I/we] will work on a pre-pay basis. This allows me greater discounts.A level and policy of Capitalization that will allow me to fully address the respective markets with comprehensive marketing and customer service plans.By keeping my overhead low, [I/we] will be able to funnel my profits back into operations thus avoiding high debt ratios or lost sales opportunities.A quarterly direct mail campaign directed at both current customers and prospective new customers consisting of an informative newsletter.A toll-free national 800 number will be used for customer orders and inquiries.[I/we] will print complete four-color catalogs on a yearly basis. Price lists will be updated as needed. [I/we] intend to be aggressive in trade magazine advertising.Consideration will also be given to attending trade shows around the country.With this level of capitalization, should an unexpected downturn occur, [I/we] will be able to continue operations on a positive scale.Innovation. [I/we] have a history of innovative ideas.[List your most meaningful ideas and any new ideas you have for the future.]The distinctive competitive advantages which [My Company] brings to this market are:Experience in this market. [I/we] have XX years of hands on experience in this industry.Sophistication in management and finance. We are able to run an efficient and lean structure, yet still provide quality service to our clients and customers.Because of the nature of this industry, we will be able to rent office space in more moderately priced buildings.As a unique service company, we will be able to keep our margins high, allowing us to provide internal financing for growth possibilities.A level and policy of Capitalization that will allow [me/us]to fully address the respective markets with comprehensive marketing and customer service plans.By keeping my overhead low, [I/we] will be able to funnel my profits back into operations thus avoiding high debt ratios or lost sales opportunities.Our initial marketing campaign will allow us to book a sufficient amount of business so that we can implement our telephone customer service support program.Innovation[I/we] have a history of innovative ideas.[List your most meaningful ideas and any new ideas you have for the future.]SummaryThrough [my,our] leadership, [I,we] will be able to reduce overhead as a percentage of sales thereby increasing the amount of profit to be retained in the business. Because of our pricing policy, more people will purchase our merchandise thus increasing the size of the market and we will be increasing our market share. What [My Company] proposes to use are just good solid business sense, economies of scale, and the use of efficient financial techniques. This will allow us the following options:increase serviceincrease advertisingreduce pricesincrease profitsincrease selectionThrough [my,our] leadership, [I,we] will be able to reduce overhead as a percentage of sales thereby ncreasing the amountof profit to be retained in the business. What [My Company] proposes to use are just good solid business sense, economies of scale, and the use of efficient financial techniques. This will allow us the following options:increase customer serviceincrease advertising expendituresincrease profitsincrease selection of services offeredThis plan will give us tremendous flexibility to use any of these options or a mix of them to effectively attack our target markets and meet our long term goals. This combination of experience, sophistication, capitalization and innovation will assist [My Company] as it strives to reach its sales, profit and return objectives.PricingBefore [I/we] set the price for my complex widgets, [I/we] determined on a unit basis what my costs were going to be. [I/we] then determined what the market price was for the normal widget. At this price it was determined that for all but the lowest sales projections, this product would turn a profit at this price. However, since our complex widgets offer additional features, we felt that we could price it approximately 50% above simple widgets.To test this price, we called a database of 50 large users of simple widgets. We first questioned them about the desirability of our extra features and then asked them directly if this price would be acceptable if such a product were available. We found that 75% of those polled would be interested in this product. Of this 75%, we received 10 firm orders representing approximately 30% of this group.OR:We have determined that the market price is $ XX per unit. This will equal a margin of XX%.OR:Our unit cost has been figured at $XX. We need a marginof XX% to pay our overhead and earn a sufficient profit. Therefore, our selling price will be $XX.Before [I/we] set the price for our [service], [I/we] forecast what our fixed monthly costs were going to be. [I/we] then determined what the market rate for comparable services were. At this rate it was determined that for all but the lowest billing projections, this [Service] would turn a profit at this rate.[Optional, if applicable]However, since our service is unique and demands a higher level of expertise, we felt that we should bill above other comparable rates.Specific MarketsMarket #1General HistoryThe first widget was introduced into the market in 1036. Widgets remained much as the original production until well into the 20th century when computer modeling showed that there could be some enhancements made to the basic widget. The market for widgets has been generally steady with market growth closely following the typical population growth. At this time there are approximately 1,500 companies worldwide making comparable simple widgets.Lawn care companies have enjoyed a period of steady growth over the past twenty years. This demand is due to many factors, not the least of which is the advance of lawn care technology. In our proposed marketing area, there are 25 lawn care services.Entry StrategyOur widget has been designed by the latest in computer aided design. We are able to manufacture our complex widgets on computer driven assembly lines using the latest in roboticsmanufacturing. This gives us a tremendous price advantage.We intend to market our complex widget through all the normal channels available to simple widgets. These include retail, wholesale, and OEM. To penetrate this market efficiently and swiftly, we intend to initially use commission sales representatives strategically located throughout the USA. We also will start a national advertising campaign targeting the end user in various national publications and on national TV commercials.Our sales representatives will be chosen based on their own experience in the marketplace. It is our intention to hire the best and the brightest among those currently available. Our marketing tests included many of the reps we initially would like to hire.Over the past few years, we have noticed an increase in demand for full lawn care services - not just grass cutting and snow removal. Our computerized office allows us to track our clients needs and schedule house calls on one hours notice.We intend to attack this market very aggressively through the use of:1. A pool of 10 telemarketers.2. House-to-house visits to neighbors of present clients.3. Advertisements in upscale magazines.4. Radio advertisements on weekends.5. Sales calls on real estate management companies.As we are offering a unique service, informing the public of our capabilities is of utmost importance.Growth StrategyAfter having successfully introduced the complex widget into the American market, our expansion will be in two separate areas: increasing sales in the USA and entering various foreign markets.After we have reached our first year sales goals, we intend to offer our sales reps the opportunity to sell our products exclusively by joining our company. We expect that a small percentage will desire to remain independent and these will have to be replaced with our own sales force. We intend to develop further sales reps from within by hiring and training them in our own sales methods. We will increase national advertising and begin targeting smaller accounts and specialty outlets. Additionally, we will conduct in house seminars forvarious OEM’s demonstrating how the inclusion of complex widgetry into their own products will increase the value of their products.After having successfully completed this entry phase into this market in the geographical are we have chosen, we will then expand our market by doing the following:1. Expand telemarketing pool to 20.2. Increase number of direct sales reps.3. Expand into neighboring cities.Market Size and ShareThe American market for [product/service] is estimated at $8 Billion annual sales based on data furnished by XYZ Survey. We estimate that we can achieve XX% market share within XX years.Marketing data for other markets is in the process of collection.Other MarketsUse the same format for additional markets.Targeting New MarketsTo continue our growth, we will be using the following methods to expand our markets and to increase our new areas of doing business:Customer contact - find out their needsLook for complementary productsTrade showsWorld Trade Center “Network”U.S. Government trade leadsState Government trade leadsOn-line computer prospecting and qualification DIALOG, D&B, etc.Market surveysResearch & developmentLocationRETAIL EXAMPLE:This business will be operated at 123 Any Street. This location is desirable because:The traffic flow has been rated at high.The rent is below marketThe building has the necessary facilities to operate this business.The location is convenient for our customers.We are renting this building on a XX year lease. We will have renovations costing $XXX based upon three estimates. The building is zoned R-3, commercial use.OTHER SAMPLE:This business will be operated at 123 Any Street. This location is desirable because:The building is structurally compatible for our use.The rent is below marketThe building has the necessary facilities to operate this business.The location is convenient for our freight companies, suppliers, clients and employees.Possibility of expansion in the area.We are renting this building on a XX year lease. We will have renovations costing $XXX based upon three estimates. The building is zoned R-3, commercial use.Manufacturing PlanSAMPLE:We will be using a conventional assembly line method of construction of our complex widgets. Our main supplier of component parts will be DEF Manufacturing of Fort Lee, NJ. In the event that they are not able to ship according to our specifications our secondary supplier will be MNO Amalgamated located in Charlotte, NC. These parts will be shipped to us by motor freight.The actual machinery used in the production line will be manufactured by A&M Machine Tools of Arlington, Texas. They also will be doing maintenance under a service contract. This design of machine and assembly will allows us to produce 24 hours a day as the entire assembly process is fully automated with state-of- the-art robotics of American manufacture.With robotics our labor costs and therefore our production costs will be the lowest in the industry. To maintain our advantage we have established lines of communication with all of our potential machinery suppliers. Most importantly wehave an ongoing relationship with several universities and are actively participating in various studies and experiments relating to production methods.These machines also incorporate quality checking by lasers. All products must come within XX% of specifications. Also, at regular intervals we will be using human inspection of products and machines.We do not anticipate generating any toxic materials at this time for these products. However, we will be closely monitoring all production to determine if any hazardous materials are being generated. We have contracted with an environmental engineering company to advise us on any possible problems as well as solutions including legal disposal of all hazardous wastes.We anticipate the following outlays for this capital equipment:A&M Machines $XXXService Contract $XXXResearch & DevelopmentSAMPLE:We have already spent a considerable amount of time in researching and developing our complex widgets. We have a verysimple laboratory equipped with the basic research equipment we need. We have thus far been able to discover lighter materials and several cost cutting manufacturing methods. The largest achievement to date is the discovery of a water based lubricant that does not disintegrate in rainstorms. We have called this lubricant “H2Ocus-Pocus”.Presently our research is being supervised by our Technical Director, John Q. Public. He will continue in this capacity. Having been the researcher involved with all our activities to this point, he is well qualified to continue our research efforts.Our next research project will center around using this new lubricant in our manufacturing processes and testing of a new material that has come to our attention.To this point, our research has paid for itself as we have been keying on bringing this new product to market. However, now that we are becoming more experimental in our research efforts such a continued success ratio can not be maintained.We have been investigating several potential government both state and federal funding sources. Our present program of joint research with the local university has b proven very beneficial.。
商业计划书英文版
商业计划书英文版Business PlanIntroduction:The purpose of this business plan is to outline the strategies and objectives for establishing and operating a new business venture. The business, which will operate under the name [Company Name], aims to provide [Product/Service] to [Target Market]. This document will present a comprehensive overview of the business concept, market analysis, marketing strategy, organizational structure, financial projections, and risk management plan.1. Executive Summary:[Company Name] is a start-up company that aims to offer[Product/Service] to [Target Market]. With a mission to [Mission Statement], we intend to meet the needs and preferences of our target customers by offering a unique value proposition. Our goal is to establish a strong presence in the market and become a trusted and preferred provider within [Industry].2. Business Concept:The business concept of [Company Name] revolves around delivering high-quality [Product/Service] to meet the demands of our target customers. We will differentiate ourselves from competitors by [Unique Selling Proposition]. Our core values include [Core Values], which will guide our operations and decision-making processes.3. Market Analysis:3.1 Market Overview:- Description of the target market- Market size and growth potential- Market trends and customer preferences3.2 Competitive Analysis:- Identification of key competitors- Analysis of their strengths and weaknesses- Assessment of market opportunities and threats3.3 Customer Analysis:- Target customer demographics and psychographics- Identifying customer needs and preferences- Evaluation of customer buying behavior4. Marketing Strategy:4.1 Product/Service Offering:- Detailed description of the product/service features and benefits - Unique selling points and competitive advantage4.2 Pricing Strategy:- Pricing objectives and rationale- Pricing structure and positioning4.3 Promotion and Advertising:- Advertising channels and strategies- Promotional campaigns and initiatives- Online and offline marketing activities4.4 Distribution Strategy:- Channels of distribution- Logistics and supply chain management5. Organizational Structure:5.1 Management Team:- Overview of key management personnel and their roles - Skills and expertise of each team member5.2 Staffing and Human Resources:- Recruitment and training strategies- Human resource policies and procedures5.3 Organizational Culture:- Core values and company culture- Employee engagement and motivation6. Financial Projections:6.1 Start-up Costs:- Breakdown of initial investment requirements - Sources of funding6.2 Revenue Forecast:- Sales projections for the first three years- Pricing and sales volume assumptions6.3 Operating Expenses:- Fixed and variable costs- Overhead expenses6.4 Cash Flow Analysis:- Cash inflow and outflow projections- Break-even analysis and profitability assessment 7. Risk Management Plan:7.1 Identification of Key Risks:- Market risks- Operational risks- Financial risks7.2 Risk Mitigation Strategies:- Measures to minimize risks- Contingency plansConclusion:This business plan outlines the strategies, objectives, and financial projections for [Company Name]. With a solid understanding of the market, a differentiated product/service, and a strong marketing strategy, we aim to achieve success and profitability. We are confident that our dedicated team and innovative approach will position us as a leader within the [Industry] sector.。
商业策划书英语作文
商业策划书英语作文英文回答：Executive Summary.This business plan outlines the strategy for the launch of a new online retail platform specializing in luxury home goods. The target market is affluent consumers seekinghigh-quality, exclusive products. The platform will offer a curated collection of furnishings, décor, and accessories from renowned designers and brands.Market Analysis.The global luxury home goods market is projected to reach $80 billion by 2026. This growth is driven by rising disposable income, urbanization, and increasing demand for premium products. Online sales are rapidly gaining share, with consumers increasingly turning to the convenience and selection offered by e-commerce.Competitive Analysis.The competitive landscape is fragmented, with established players like 1stdibs and The RealReal dominating the high-end segment. However, there is an opportunity for niche players to differentiate themselves by offering a unique value proposition.Target Audience.The target audience for the platform is affluent consumers with a passion for luxury and design. They are discerning shoppers who value quality, exclusivity, and personalized service. They are active online and have a high disposable income.Business Model.The platform will operate on a commission-based model, earning a percentage of every sale. This model aligns incentives between the platform and its vendors, ensuring amutually beneficial relationship. The platform will also offer premium services, such as personal styling and concierge service, to enhance the customer experience.Value Proposition.The platform's value proposition lies in its curated collection of luxury home goods, exclusive partnerships with designers and brands, and personalized customer service. It offers a convenient and time-saving solutionfor consumers seeking high-quality, exclusive products.Marketing and Sales Strategy.The marketing strategy will focus on building brand awareness through targeted advertising, social media marketing, and influencer partnerships. The sales strategy will leverage an affiliate marketing program and partnerships with interior designers to drive sales growth.Financial Projections.Conservative financial projections indicate that the platform can achieve $15 million in revenue within three years of operation. Operating expenses are estimated at $5 million per year, resulting in a net income of $10 million.Exit Strategy.The long-term exit strategy for the business is an initial public offering (IPO). This will allow investors to realize their investment and provide the company with additional capital to fund future growth.中文回答：执行摘要。
商业计划书范文英文
商业计划书范文英文篇一：商业计划书提纲写作(中英文)BusinessPlanoutline-23PointchecklistForSuccessdaveLavinsky,contributorifyou’relookingforfundingforaneworexistingbusiness,youneedabusinessplan.Yo urbusinessplangiveslendersandinvestorstheinformationtheyneedtodetermi newhetherornottheyshouldconsideryourcompany. Yourbusinessplanoutlineisthefirststepinorganizingyourthoughts.and,whenyoufollowtheoutlinebelow,youensureyourbusinessplani sintheformatthatpromptsinvestorsandlenderstotakeaction. inthebusinessplanoutlinebelow,youwillseetheten(10)sectionscommontobu sinessplans,andthetwenty-three(23)sub-sectionsyoumustcomplete. Sectioni–ExecutiveSummary1–ExecutiveSummary TheExecutiveSummaryisthemostimportantpartofyourbusinessplan.Becaus eifitdoesn’tinterestreaders,they’llneverevengettotherestofyourplan. StartyourExecutiveSummarywithabriefandconciseexplanationofwhatyour companydoes.next,explainwhyyourcompanyis uniquelyqualifiedtosucceed.Forexample,doesyourmanagementteamhaveuniquecompetencies?doyouhaveanypatents?areyouthefirstmoverinyourmar ket?doesahuge,unmetmarketopportunityexist?Etc.Finally,includeasynopsisofyourfinancialprojectionsinyourExecutiveSum mary.Specifically,includeyourexpectedrevenues,expensesandprofitsforeac hofthenextfiveyears,howmuchfundingyouareseeking,andthekeyusesofthes efunds.Sectionii–companyoverview2–companyoverview Thecompanyoverviewsectionprovidesabriefhistoryofyourcompany. Hereyouwillanswerquestionssuchaswhenandhowyourorganizationwasfor med,whattypeoflegalentityyouare,andaccomplishmentstodate. importantly,yourpastaccomplishmentsareperhapsthebestindicatorofpotenti alfuturesuccess,sobesuretoidentifyandincludeallkeymilestonesyourcompa nyhasachievedtodate.Sectioniii–industryanalysis Yourindustryanalysissectionhastwosub-sectionsasfollows:3–marketovervi ew Themarketoverviewsectiondiscussesthesizeandcharacteristicsofyourmark et.Forexample,ifyouarearestaurant,youwouldincludethesizeoftherestauran tmarket,abriefdiscussionofsectors(e.g.,fastfoodversusfinedining)andmarke ttrends.4–RelevantmarketSize Therelevantmarketsizeisamuchmorespecificcalculationofyourmarketsize.itistheannualrevenueyourcompanycouldattainifitattained100%marketshare .Yourrelevantmarketsizeiscalculatedbymultiplying1)thenumberofcustome rswhomightbeinterestedinpurchasingyourproductsand/orserviceseachyear and2)theamountthesecustomersmightbewillingtospend,onanannualbasis,o nyourproductsand/orservices.SectioniV–customeranalysis Yourcustomeranalysissectionhastwosub-sectionsasfollows:5–Targetcusto mers YourTargetcustomerssectionpreciselyidentifiesyourcurrentand/orintended customers.includeasmuchdemographicdataonyourtargetcustomersaspossi ble,suchastheirgender,age,salary,geography,maritalstatusandeducation.6–customerneedsinthissectionofyourbusinessplan,specifywhycustomerswantorneedyourpro ductsand/orservices.Forexample,docustomerscaremostaboutspeed,quality, location,reliability,comfort,price,value,etc.?SectionV–competitiveanalysis Yourcompetitiveanalysissectionhasthreesub-sectionsasfollows:7–directco mpetitors directcompetitorsarecompaniesthatfillthesamecustomerneedyoufillwiththe samesolution.Forexample,ifyouoperateanitalianrestaurant,otheritalianrest aurantswouldbedirectcompetitors.inthissectionofyourbusinessplan,outline whoyourdirectcompetitorsare,andtheirstrengthsandweaknesses.8–indirectcompetitors indirectcompetitorsarecompaniesthatfillthesamecustomerneedyoufillwitha differentsolution.Forexample,ifyouoperateanitalianrestaurant,aFrenchrest aurantwouldbeanindirectcompetitor. inthissectionofyourbusinessplan,outlinewhoyourindirectcompetitorsare,an dtheirstrengthsandweaknesses.9–competitiveadvantagesimportantly,identifyyourcompetitiveadvantagesinthissection.Specifically,s tatewhatisitaboutyourcompanythatwil(:商业计划书范文英文)lallowyoutoeffectivelycompete(andwin)againstbothdirectandindirectc ompetitors.SectionVi–marketingPlan YourmarketingPlansectionhasfoursub-sectionsasfollows:10–Products&Se rvicesHereiswhereyougivethedetailsoftheproductsand/orservicesyourcompanyo ffers.11–Pricingdetailyourpricinghere.inparticular,discusshowyourpricing relatestocompetition.Forexample,areyouthepremiumbrand?Thelowcostbra nd? discussyourexpectedbrandingbasedonyourchosenpricingmodel.12–Promo tionsPlanYourpromotionsplandetailsthetacticsyouwillusetoattractnewcustomers.For example,youmightchooseradioadvertising,oronlinepay-per-clickads,orpressreleases,andsoon.inthissection,detaileachfo rmofpromotionsyouwilluse.13–distributionPlan YourdistributionPlanoutlinesthewaysinwhichcustomerscanbuyfromyou.in manycases,theycanonlybuydirectlyfromyou, perhapsatyourphysicallocationorwebaddress.inothercases,youmighthavedi stributorsorpartnerswhosellyourproductsorservices.insuchacase,detailthiss tructure.SectionVii–operationsPlan YouroperationsPlansectionhastwosub-sectionsasfollows:14–Keyoperation alProcesses YourKeyoperationalProcessesarethedailyfunctionsyourbusinessmustcond uct.inthissection,youwilldetailthesefunctions.Forexample,willyoumaintain acustomerServicedepartment?ifso,whatspecificrolewillitfill? Bycompletingthissection,you’llgetgreatclarityontheorganizationyouhopetobuild.15–milestonesinthissectionofyourbusinessplan,listthekeymilestonesyouhopetoachieveint hefutureandthetargetdatesforachievingthem. Hereiswhereyousetgoalsforspecificandcriticalundertakings,suchaswhenanewproductwillbecreatedandlaunched,bywhenyouplantoexecutenewpartner ships,etc.SectionViii–managementTeam YourmanagementTeamsectionhasthreesub-sectionsasfollows:16–manage mentTeammembers Thissectiondetailsthecurrentmembersofyourmanagementteamandtheirbac kgrounds.17–managementTeamGapsParticularlyifyou’reastartupventure,youwillhaveholesinyourteam;rolesthatyou’dliketofilllater.identifysuchroleshere,andthequalificationsofthepeopleyou willseeklatertofillthem.18–Boardmembers ifyoumaintainaBoardofadvisorsorBoardofdirectors,detailyourBoardmemb ersandtheirbiosinthissection.SectioniX–FinancialPlanYourFinancialPlansectionhasfoursub-sectionsasfollows:19–Revenuemode lassimpleasitseems,thissectionofyourbusinessplangivesclarityonhowyouge neraterevenues.doyousellproducts?doyouselladvertisingspace?doyousellb y-products,likedata?doyousellalloftheabove?20-FinancialHighlightsYourfullfinancialmodel(incomestatement,balancesheetandcashflowstatement)belonginyourappendix,butinthissectionyou’llincludethehighlights.Forinstance,includeyourrevenues,keyexpenses,and projectednetincomeforthenextfiveyears.21–FundingRequirements/UseofF undsifyouareseekingfundingforyourcompany,detailtheamounthere,andimporta ntlyforwhatyouwillusethefunds.篇二：英文商业计划书模板英语商业计划书（BusinessPlan）第一讲：概述第二讲：现状分析第三讲：目标确定第四讲：组织结构第五讲：产品分析第六讲：市场分析第七讲：市场策略第八讲：生产分析第九讲：财务分析第十讲：附件第一讲：概述(executivesummary)概述是整个商业计划的第一部分，相当于整个商业计划的浓缩，使整个商业计划的精华所在。
商业计划书英文范文
商业计划书英文范文商业计划书英文范文篇一：商业计划书提纲写作(中英文)Business Plan Outline - 23 Point Checklist For SuccessDave Lavinsky, ContributorIf you’re looking for funding for a new or existing business, you need a business plan. Your business plan gives lenders and investors the information they need to determine whether or not they should consider your company.Your business plan outline is the first step in organizing your thoughts. And, when you follow the outline below, you ensure your business plan is in the format that prompts investors and lenders to take action.In the business plan outline below, you will see the ten (10) sections common to business plans, and the twenty-three (23) sub-sections you must complete.Section I – Executive Summary1 – Executive SummaryThe Executive Summary is the most important partof your business plan. Because if it doesn’t interest readers, they’ll never even get to the rest of your plan.Start your Executive Summary with a brief and concise explanation of what your company does. Next, explain why your company isuniquely qualified to succeed. For example, does your management team have unique competencies? Do you have any patents? Are you the first mover in your market? Does a huge, unmet market opportunity exist? Etc.Finally, include a synopsis of your financial projections inyour Executive Summary. Specifically, include your expected revenues, expenses and profits for each of the next five years, how much funding you are seeking, and the key uses of these funds.Section II – Company Overview2 – Company OverviewThe Company Overview section provides a brief history of your company.Here you will answer questions such as when and how your organization was formed, what type of legalentity you are, and accomplishments to date.Importantly, your past accomplishments are perhaps the best indicator of potential future success, so be sure to identify and include all key milestones your company has achieved to date. Section III –Industry AnalysisYour Industry Analysis section has two sub-sections as follows: 3 –Market Overview The Market Overview section discusses the size and characteristics of your market. For example, if you are a restaurant, you would include the size of the restaurant market, a brief discussion of sectors (, fast food versus fine dining) and market trends.4 – Relevant Market SizeThe relevant market size is a much more specific calculation of your market size. It is the annual revenue your company could attain if it attained 100% market share. Your relevant market size is calculated by multiplying 1) the number of customers who might be interested in purchasing your products and/or services each year and 2) the amount these customers might be willing to spend, on an annual basis, on your products and/or services.Section IV – Customer AnalysisYour Customer Analysis section has two sub-sections as follows: 5 –Target Customers Your Target Customers section precisely identifies your current and/or intended customers. Include as much demographic data on your target customers as possible, such as their gender, age, salary, geography, marital status and education.6 – Customer NeedsIn this section of your business plan, specify why customers want or need your products and/or services. For example, do customers care most about speed, quality, location, reliability, comfort, price, value, etc.?Section V – Competitive AnalysisYour Competitive Analysis section has three sub-sections as follows: 7 – Direct Competitors Direct competitors are companies that fill the same customer need you fill with the same solution. Forexample, if you operate an Italian restaurant, other Italian restaurants would be direct competitors. In this section of your business plan, outline who your direct competitors are, and their strengths and weaknesses.8 – Indirect CompetitorsIndirect competitors are companies that fill the same customer need you fill with a different solution. For example, if you operate an Italian restaurant, a French restaurant would be an indirect competitor.In this section of your business plan, outline who your indirect competitors are, and their strengths and weaknesses.9 – Competitive AdvantagesImportantly, identify your Competitive Advantages in thissection. Specifically, state what is it about your company that will allow you to effectively compete (and win) against both direct and indirect competitors.Section VI – Marketing PlanYour Marketing Plan section has four sub-sectionsas follows: 10 – Products & ServicesHere is where you give the details of the products and/or services your company offers.11 – PricingDetail your pricing here. In particular, discuss how your pricingrelates to competition. For example, are you the premium brand? The low cost brand?Discuss your expected branding based on your chosen pricing model. 12 –Promotions Plan Your promotions plan details the tactics you will use to attract new customers. For example, you might choose radio advertising, oronline pay-per-click ads, or press releases, and so on. In this section, detail each form of promotions you will use.13 – Distribution PlanYour Distribution Plan outlines the ways in which customers can buy from you. In many cases, they can only buy directly from you,perhaps at your physical location or web address.In other cases, you might have distributors or partners who sell your products or services. In such a case, detail this structure.Section VII – Operations PlanYour Operations Plan section has two sub-sections as follows: 14 – Key Operational ProcessesYour Key Operational Processes are the daily functions yourbusiness must conduct. In this section, you will detail these functions. For example, will you maintain a Customer Service department? If so, what specific role will it fill?By completing this section, you’ll get great clarity on the organization you hope to build.15 – MilestonesIn this section of your business plan, list the key milestones you hope to achieve in the future and the target dates for achieving them.Here is where you set goals for specific and critical undertakings, such as when a new product will be created and launched, by when you plan to execute new partnerships, etc.Section VIII – Management TeamYour Management Team section has three sub-sections as follows: 16 –Management Team Members This section details the current members of your management team and their backgrounds.17 – Management Team GapsParticularly if y ou’re a startup venture, you will have holes in your team; roles that you’d like to fill later. Identify such roles here, and the qualifications of the people you will seek later to fill them. 18 –Board MembersIf you maintain a Board of Advisors or Board of Directors, detail your Board members and their bios in this section.Section IX – Financial PlanYour Financial Plan section has four sub-sections as follows: 19 – Revenue ModelAs simple as it seems, this section of your business plan gives clarity on how you generate revenues. Do you sell products? Do you sell advertising space? Do you sell by-products, like data? Doyou sellall of the above?20 - Financial HighlightsYour full financial model (income statement, balance sheet and cash flow statement) belong in your Appendix, but in this section you’ll include the highlights. For instance, include your revenues, key expenses, and projected net income for the next five years. 21 – Funding Requirements/Use of Funds If you are seeking funding for your company, detail the amount here, and importantly for what you will use the funds.篇二：商务英语写作(商业计划书写作格式)商务英语写作:商业计划书写作格式XX-03-24 13:39:08 来源：爱词霸资讯官网封面 (Title page)企业的名称和地址Name and address of business负责人的姓名和地址Name(s) and address(es) of principals企业的性质Nature of business报告机密性的陈述Statement of confidentiality目录 (Table of contents)1. 概述/总结 (Executive summary)2. 行业及市场分析 (Industry analysis)对未来的展望和发展趋势 (Future outlook and trends)竞争者分析 (Analysis of competitors)市场划分 (Market segmentation)行业预测 (Industry forecasts)3. 企业的描述 (The description of the venture)企业的宗旨和目标（Mission statement and objectives）产品或服务的描述 (Description of the product or service)企业的规模 (Size of business)产品的进一步开发(Future potential/product development)竞争优势 (Competitive advantage)办公设备和人员 (Office equipment and personnel)创业者的背景 (Backgrounds of entrepreneurs)4. 生产计划 (Production plan)制造过程/被分包的数量(Manufacturing process / amount subcontracted)选址 (Location)厂房 (Physical plant）机器和设备 (Machinery and equipment）原材料的供应情况 (Sources of raw materials to be supplied) 生产能力和提高的可能性(Output limitations，if any，and scale-up possibilities）质量控制计划 (Quality control plans)5. 营销计划 (The marketing plan)定价 (Pricing)分销 (Distribution)促销 (Promotion)产品预测 (Product forecasts)预见的涨价 (Anticipated mark-up)竞争对手的反应(Competitors’ response)市场份额预测 (Market share projection)控制 (Controls)6. 组织计划 (Organizational plan)所有权的形式 (Form of ownership)合作者或主要股权所有人的身份(Identification of partners or principal shareholders)负责人的权利 (Authority of principals)管理层成员的背景 (Management team background) 组织成员的角色和责任(Roles and responsibilities of members of organization)7. 风险与对策分析(Assessment of risks)企业弱点的评价 (Evaluate weakness if business)新技术 (New technologies)应急计划 (Contingency plan)8. 财务计划 (Financial plan)各种业绩比率和投资回报(Summary of performance ratios, ROI etc.)销售预测 (Sales forecasts)财务预测的假设(Assumptions underpinning financial forecasts)损益表(Income statement / Profit and loss statement)预测现金流量表 (Cash flow projections)资产负债预估表 (Pro forma balance sheet)量本利分析 (Break-even analysis)资金来源和运用 (Sources and applications of funds)9. 融资需求 (Financing requirements)融资前的活动小结 (Summary of operations prior to financing) 现在的股东和未付债款(Current shareholders, loans outstanding)资金需要量及时间 (Funds required and timing)投资回报 (The deal on offer)资本负债比率和盈利与利息比率(Anticipated gearing and interest cover)投资者退出方式 (Exit routes for investors)附录 (Appendix)1. 管理人员简历 (Management team biographies)2. 职业咨询人员背景(Names and details of professional advisors)3. 技术参数和图纸 (Technical data and drawings)4. 专利、版权、设计等(Details of patents, copyright, designs）5. 审计的报表 (Audited accounts)6. 信件 (Letters)7. 市场调研数据 (Market research data)8. 租约或合同 (Leaser or contracts)9. 供应商的报价单 (Price lists from suppliers)10. 客户的订单 (Orders from customers)篇三：商业计划书英文版(免费) txt格式Exhibit 2 KEY FACTORS FOR SUCCESS OF INNOVATIVE START-UPS Ideas . Degree of innovation . Scope . Patent Capital . Availability/amount . Needs/ responsibilities . Exits for investors People . Inventors . Entrepreneurs . Team members Traditional service providers . Attorneys . Patent lawyers . Tax consultants/ accountants . Market researchers Network and exchange . Coaching . Networking . Team building . Innovative service provider –Venture capitalists –Headhunters –Angel investors –High-tech start-up consultants 1. THE ROUTE FROM CONCEPT TO COMPANY New, innovative companies generally try to grow from start-ups into established companies within 5 years. But they can seldom finance their activities alone along the way. Rather, they are dependent on professional investors with considerable financial clout. For entrepreneurs, financing is a critical question – the business plan must thus be considered from the point of view of potential investors right from the outset. Success factors Successful companies arise from a combination of five elements (Exhibit 2).1. No business concept, no business Having an idea is just the beginning of the creative process. Many entrepreneurs are initially infatuated with their inspiration, losing sight of the fact that their idea is the point of departure for a long process of development which must face –and withstand –toughchallenges before it can enjoy financing and market success as a mature business concept.2. Money matters Without somebody who invests money into the idea to grow it into a viable business, this business will never become a reality. From early on, therefore, much attention must be paid to convincing investors to provide the necessary funding. 3 Exhibit 3 STAGES OF START-UP DEVELOPMENT Business idea generation Business plan preparation Start-up and growth Established company Interest of investors Financing decisions Exit of initial investors3. No entrepreneurs, no enterprise Growing newfirms is not a one-person job. It can only succeed with a team of, usually, three to five entrepreneurs whose talents are complementary. Putting together well-functioning teams is a difficult process –one that takes time, energy, and an understanding of human nature. Do not lose any time in putting your team together and work on perfecting it throughout the entire start-up process. The characteristics of a high-performance management team are discussed in more detail in section of this Guide. 4. Traditional service providers will help you clear the first hurdles You will often need the advice of professional service providers, such as patent lawyers, tax advisors, and market researchers - especially at the beginning. Getting the right information early (, for registering a patent) can have consequences for later success or failure. 5. Strong networks are a "shot in the arm" for every new company Professional guidance for potential entrepreneurs through a network of sponsors, entrepreneurs, venture capitalists, and service providers is decisive in transforming viable ideas intoreal companies. Prime examples for such regional networkscan be found in Silicon Valley and the Boston area. Stages of development The typical progression of the start-up and development of growing companies into established firms can be subdivided into three stages. The end of each stage serves as a milestone for venture capitalists by which to gauge the status of their investment. Being familiar with each stage and the challenges it poses may spare you wasted energy and disappointment. Please note, however, that the three stages in the development of a functioning start-up do not match the three phases in the development of a business plan within the framework of this competition (see Exhibit 3). If you intend to be successful, this start-up process should influence both your activities as the initiator of a business concept and your path toward forming your own company. To a large extent, it is the demands of investors that will determine how you must approach the individual stages of the start-up.4 Stage 1: Business idea generation The beginning isthe inspiration –your solution to a problem. It must be evaluated to determine if it delivers an actual customer value, whether the market is big enough, and just how big it will be. The idea itself has no intrinsic economic value. It acquires economic value only after it has been successfully transformed into a concept with a plan and implemented. You will need to start putting together your team as soon as possible, finding partners who can develop your product or service until it is ready for market (or at least until shortly before). In the case of products, this stage usually involves a functioning prototype. You will most likely have to do without venture capital during this stage. Youwill still be financing your plan with your own money, help from friends, perhaps state research subsidies, contributions from foundations, or other grants. Investors refer to this as "seed money," as your idea is still a seedling, not yet exposed to the harsh climate of competition. Your objective at this stage is to present your business concept and market –which forms the foundation of your new company – so clearlyand concisely as to pique the interest of potential investors in helping you cultivate your idea further. Stage 2: Business plan preparation。
瑞贝卡商业计划书英文
瑞贝卡商业计划书英文Rebecca Business PlanExecutive Summary:Rebecca is a new retail business that will offer a wide range of fashion and lifestyle products to the discerning consumer. Our target market includes young professionals and fashion-conscious individuals who are looking for high-quality and trendy items. The business will be located in a prime shopping district with high foot traffic, ensuring maximum exposure to potential customers. Our main goal is to provide excellent customer service and build long-term relationships with our clients. We plan to achieve this by offering a carefully curated selection of products, along with personalized styling advice and a loyalty program.Company Description:Rebecca will be a boutique store that offers a carefully curated selection of fashion and lifestyle products. Our inventory will include clothing, accessories, beauty products, and home decor items. We will focus on carrying brands that are known for their quality, craftsmanship, andunique design. Our store will be designed to create a welcoming and inspiring atmosphere for our customers, with a layout that encourages exploration and discovery. We will also offer personalized styling services to help ourclients find the perfect look for any occasion.Market Analysis:The retail industry is highly competitive, but there is still a strong demand for unique and high-quality products. Our target market consists of young professionals and fashion-conscious individuals who value style and quality. With the rise of social media and influencer marketing, consumers are more aware of trends and are willing toinvest in products that reflect their personal style. The location of our store is also a key factor in our success, as it will be situated in a high-traffic area with a mix of residential and commercial spaces.Marketing and Sales Strategy:Rebecca will implement a multi-channel marketingstrategy to reach our target audience. This will include social media advertising, influencer partnerships, andlocal events. We will also focus on creating a strong brandidentity and building a loyal customer base through a personalized shopping experience and a rewards program. Our sales strategy will involve providing excellent customer service and creating a seamless shopping experience bothin-store and online.Financial Projections:Our financial projections indicate that Rebecca will achieve profitability within the first year of operation. We have carefully calculated our startup costs, including inventory, rent, marketing, and staffing. We have also factored in a conservative sales forecast, taking into account potential challenges such as seasonality and market fluctuations. With a strong focus on cost management and customer retention, we are confident in the long-term success of our business.Conclusion:Rebecca is poised to become a leading retail destination for fashion and lifestyle products. With a carefully curated selection of high-quality items, personalized styling services, and a commitment to excellent customer service, we are confident in our ability to attract andretain loyal customers. We are excited to bring our visionto life and create a unique and inspiring shopping experience for our target market.中文翻译：瑞贝卡商业计划书执行摘要：瑞贝卡是一家新的零售业务，将为挑剔的消费者提供各种时尚和生活产品。
计划书英文范文
计划书英文范文Business Expansion PlanI Executive SummaryThis business expansion plan aims to outline the strategies and actions necessary for our company to enter new markets and increase our market share The plan considers the current market trends, competitive landscape, and our company's strengths and weaknesses By implementing the proposed strategies, we expect to achieve significant growth in revenue and profitability over the next three yearsII Company OverviewOur company, Company Name, has been operating in the Industry Name industry for Number of Years years We specialize in the production and distribution of Product/Services Name and have established a strong reputation for quality and innovation Our current customer base includes List of Customers, and we have a distribution network covering Geographical AreasIII Market AnalysisA Industry TrendsThe Industry Name industry is experiencing rapid growth due to List of Trends This presents significant opportunities for our company to expand our product offerings and enter new marketsB Market Size and GrowthThe market size for our products/services is estimated to be Amount and is projected to grow at a rate of Percent per year over the next five yearsC Competitive LandscapeOur main competitors include List of Competitors They have strengths in List of Competitors' Strengths but also weaknesses in List of Competitors' Weaknesses Our company differentiates itself by List of Company's DifferentiatorsIV Goals and ObjectivesA ShortTerm Goals （1-2 years)1、 Increase market share in our existing markets by Percent2、 Launch Number new products/services3、 Establish partnerships with Number strategic partnersB LongTerm Goals （3-5 years)1、 Enter Number new geographical markets2、 Achieve a revenue growth rate of Percent per year3、 Become a market leader in the Industry Name industryV Strategies and ActionsA Product Development1、 Invest in research and development to improve our existing products and develop new ones based on customer needs and market trends2、 Conduct market research to identify potential product opportunitiesB Marketing and Branding1、 Develop a comprehensive marketing plan including digital marketing, advertising, and public relations2、 Strengthen our brand image through consistent messaging and customer engagementC Sales and Distribution1、 Expand our sales team and provide training to improve sales performance2、 Establish new distribution channels to reach a wider customer baseD Partnerships and Alliances1、 Seek strategic partnerships with complementary businesses to expand our offerings and reach new customers2、 Participate in industry events and conferences to build relationships and increase brand awarenessVI Financial ProjectionsA Revenue ForecastProjected revenue for the next three years is as follows:Year 1: AmountYear 2: AmountYear 3: AmountB Cost ProjectionsCosts include production, marketing, sales, and administrative expenses The projected costs for the next three years are as follows:Year 1: AmountYear 2: AmountYear 3: AmountC Profit and Loss ProjectionsThe projected profit and loss for the next three years is as follows:Year 1: Profit/Loss AmountYear 2: Profit/Loss AmountYear 3: Profit/Loss AmountVII Risk Assessment and MitigationA Identified Risks1、 Market competition2、 Regulatory changes3、 Technological disruptionsB Mitigation Strategies1、 Continuously monitor the competitive landscape and adjust our strategies accordingly2、 Stay updated on regulatory changes and ensure compliance3、 Invest in research and development to stay ahead of technological advancementsVIII ConclusionThis business expansion plan provides a clear roadmap for our company's growth over the next three years By implementing the strategies and actions outlined in this plan, we are confident that we can achieve our goals and position our company for longterm success in the marketplaceProject Management PlanI IntroductionThis project management plan outlines the approach and activities necessary to successfully complete the Project Name project The project aims to Project Objectives and is expected to be completed within Project DurationII Project ScopeA Project DeliverablesThe project will deliver the following:1、 Deliverable 12、 Deliverable 23、 Deliverable 3B Project ExclusionsThe following are excluded from the project scope:1、 Exclusion 12、 Exclusion 2III Project TeamA Project ManagerThe project manager will be responsible for overall project planning, coordination, and communication Their duties include:1、 Developing the project plan2、 Monitoring project progress3、 Managing project risks and issuesB Team MembersThe project team consists of the following members and their respective responsibilities:1、 Team Member 1 Responsibilities2、 Team Member 2 Responsibilities3、 Team Member 3 ResponsibilitiesIV Project ScheduleA MilestonesThe project has the following key milestones:1、 Milestone 1 Due Date2、 Milestone 2 Due Date3、 Milestone 3 Due DateB Task List and TimelineA detailed task list with estimated start and end dates has been developed for each phase of the projectV Project BudgetThe estimated project budget is Budget Amount and includes the following costs:1、 Labor costs2、 Materials and equipment3、 Overhead expensesVI Quality ManagementA Quality ObjectivesThe project will adhere to the following quality standards:1、 Quality Objective 12、 Quality Objective 2B Quality Control and Assurance MeasuresQuality control checks will be conducted at various stages of the project to ensure that deliverables meet the specified quality standards Assurance measures include:1、 Regular reviews and audits2、 Training and development of team membersVII Risk ManagementA Risk IdentificationPotential risks have been identified and include:1、 Risk 12、 Risk 23、 Risk 3B Risk Response StrategiesFor each identified risk, a response strategy has been developed, such as:1、 Risk avoidance2、 Risk mitigation3、 Risk transfer4、 Risk acceptanceVIII Communication PlanA Communication ChannelsThe following communication channels will be used for the project:1、 Regular project meetings2、 Email updates3、 Project management softwareB Information SharingProject information will be shared among team members and stakeholders in a timely and transparent mannerIX Project ClosureA Project Acceptance CriteriaThe project will be considered complete when the following acceptance criteria are met:1、 All deliverables have been completed and accepted2、 The project has met the specified quality standardsB Lessons LearnedA lessons learned session will be conducted at the end of the project to identify areas for improvement in future projectsMarketing PlanI Situation AnalysisA Market OverviewThe current market for Product/Services Name is characterized by Market Characteristics The market size is estimated to be Amount and is growing at a rate of Percent per yearB Target MarketOur target market consists of Describe Target Market Segments, who have the following needs and preferences: List of Needs and PreferencesC Competitor AnalysisOur main competitors are List of Competitors and they have the following strengths and weaknesses: List of Competitors' Strengths and WeaknessesII Marketing ObjectivesA Increase brand awareness by Percent within the next 12 monthsB Generate Number leads and convert Percent of them into customers within the next quarterC Increase customer retention rate by Percent over the next six monthsIII Marketing StrategiesA Product Strategy1、 Enhance the features and quality of our existing products/services2、 Develop new products/services based on market demand and customer feedbackB Pricing Strategy1、 Conduct a cost analysis to determine optimal pricing2、 Implement dynamic pricing based on market conditions and customer segmentsC Promotion Strategy1、 Develop a digital marketing campaign including social media, email marketing, and search engine optimization2、 Participate in trade shows and events to showcase ourproducts/servicesD Place Strategy1、 Expand our distribution channels to include online marketplaces and physical stores2、 Establish partnerships with retailers and distributors to increase market reachIV Marketing TacticsA Social Media Marketing1、 Create and maintain active social media profiles on platforms such as Facebook, Twitter, and Instagram2、 Run targeted ads and promotions on social mediaB Content Marketing1、 Publish blog posts, articles, and videos related to our industry and products/services2、 Offer free ebooks and whitepapers to attract leadsC Email Marketing1、 Build an email list of prospects and customers2、 Send regular newsletters and promotional emailsV Budget AllocationThe marketing budget for the next 12 months is allocated as follows:1、 Digital marketing Percent2、 Content creation Percent3、 Trade shows and events Percent4、 Advertising PercentVI Performance MeasurementA Key Performance Indicators （KPIs)The following KPIs will be used to measure the success of the marketing plan:1、 Website traffic2、 Conversion rate3、 Social media engagementB Reporting and AnalysisRegular reports will be generated to analyze the performance of the marketing activities and make necessary adjustmentsVII ConclusionThis marketing plan provides a comprehensive framework for achieving our marketing objectives and driving business growth By implementing the strategies and tactics outlined in this plan, we are confident that we will be able to increase brand awareness, generate leads, and drive sales。
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商业计划书英文的例文商业计划书是一份全方位的项目计划，其主要意图是递交给投资商，以便于他们能对企业或项目做出评判，从而使企业获得融资。
现在的经济时代是经济全球化，国内外合作十分频繁，国内很多企业都获得了国外投资机构投资。
争取国外机构进行投资，撰写一份英文的商业计划书自然十分必要，为您推荐的商业计划书英文的例文，供您参考!英文商业计划书【1】Inapplyingforastudentvisaandintheprocess,oftenwillbeaskedto writeastudyplan(studyplan),manyforeignfriendsoftennotclearstudyplanandpersonalstatemen t(personalstatement)differenceandstyleofwriting,theauthorha slongbeenengagedinstudentwriting,duetothebinationoftheirown experience,introducethelearningprogramthewritingofthebook.Generallythestudyplancanbesubmittedtofallintotwocategories, bothtotheembassyforvisa,orapplyforadmissiontotheschoolisbyt he.Toapplyforschoolprogramsfromtheessenceandthepersonalstatementisthesametypeofinstruments,abouttheschoolapplicationcateg orylearningplancanrefertoapersonalstatementofthearticle,thi sarticlemainlyintroducesthesubmissionoftheembassyvisawithas tudyplan.EuropeandtheUnitedStates,especiallyimmigrantsfromcountries, suchasAustralia,NewZealand,Canadaandothercountriesforintern ationalstudentvisatimeareoftenaskedtoprovidelearningplan,le arningthroughplantoconvincethevisaofficertoknowyourbackgrou nd,choosetostudyprofessionalmotivationalconditions,selecttheco untryforforeignstudents,andaclearfuturestudyscle,occupation purposeandreason,auditsofyourothermaterialstodecidewhethert osendyouthevisastudyingabroad,solearningplanisakeydocument.Ingeneral,thelearningplanneedstoincludethefollowingcontents :1si-mp-ledescriptionsoftheirlearningexperience,professional backgroundandworkingexperience;2descriptionsoftheirfurtherstudymotivesandwhytochoosethecou ntry,theUniversityandtheprofessional;3detailedstudyscle;4introductionofforeignfundsrequiredandsources;5forfutureoccupationgoalelaboration,returnedtoreason.Studyplanonthestyleandstructureofthearticleandthepersonalst atementisverydifferent,donotneedtoomuchpersonalandemotional description,butshouldbeclearandsi-mp-lestructure,tightlogic ,thefactsclearlyrelatedargumentswerestrong,credible,returnin greasontobeveryfull,andabsolutelynotandtheapplicant'sotherm aterialcontradiction.Onthestudyplanindocumentwriting,canandothersitestogethelp.Asaresultoftheembassystaffeverydaytodealwithalargenumberofd ocuments,solearningplanmustnotwritetoolong,generallyshouldn otexceed800words,andapreferablyonlyoneparagraph,paragraphbeforeaddingtitles, suchasMyChoiceofUniversityofTorontoinCanada,Mycareerobjecti ve,inordertotheembassystafftoyouacontentofthecentralideaofs tickoutamile.Yourpa-pe-rshouldbeverylegible,cannotlettheembassystafffrom yourtext"mining"you"potential"content.Studyplanistheemphasisoffutureoccupationplanandreturnedtore ason,throughthispartoftheembassytotellyoutogotothecountryaf terthestudents,areabletoyouroccupationdevelopmentgoodhelp,a ndthereisacredibleargumentforreturned.Althoughtherequirementstudyplancountryoftenisacountryofimmi grants,butasaresultofyourvisaapplicationforstudy,sothestudy planmusteliminateanyofyourimmigrationtendency.Reasonsforreturningtobewithyourpersonalbackgroundandfamilyc ircumstancesgiveareasonableexplanation,hasmanyyearsofexperi enceasabusinemanagertoobtainNewZealandmaster'sofBusineAdmin istrationprogramadmission,thenclarifieshisoccupationgoalistoreturntoChinatobeeaMulti-NationalCorporationofhighlevelmanagers,andheinChinaformanyy earsofaccumulatedcustomerresourcesandsocialringisaveryvalua bleasset,thisisverytoughandreasonableareason.Ofparticularnoteis,studyplanconcerningthereasonsforreturnin gtotheplaceoffacts,notarbitrarilyinvent,atwork,inthispa-pe-rtheauthorsencounteredbycustomersdueto。
英文商业计划书范【2】Inapplyingforastudentvisaandintheprocess,oftenwillbeaskedto writeastudyplan(studyplan),manyforeignfriendsoftennotclears tudyplanandpersonalstatement(personalstatement)differencean dstyleofwriting,theauthorhaslongbeenengagedinstudentwriting,duetothebinatio noftheirownexperience,introducethelearningprogramthewriting ofthebook.Generallythestudyplancanbesubmittedtofallintotwocategories,bothtotheembassyforvisa,orapplyforadmissiontotheschoolisbyt he.Toapplyforschoolprogramsfromtheessenceandthepersonalstateme ntisthesametypeofinstruments,abouttheschoolapplicationcateg orylearningplancanrefertoapersonalstatementofthearticle,thi sarticlemainlyintroducesthesubmissionoftheembassyvisawithas tudyplan.EuropeandtheUnitedStates,especiallyimmigrantsfromcountries, suchasAustralia,NewZealand,Canadaandothercountriesforinternationalstudentvisatimeareof tenaskedtoprovidelearningplan,learningthroughplantoconvince thevisaofficertoknowyourbackground,choosetostudyprofessiona lmotivationalconditions,selectthecountryforforeignstudents,andaclearfuturestudyscle ,occupationpurposeandreason,auditsofyourothermaterialstodec idewhethertosendyouthevisastudyingabroad,solearningplanisak eydocument.Ingeneral,thelearningplanneedstoincludethefollowingcontents :1si-mp-ledescriptionsoftheirlearningexperience,professional backgroundandworkingexperience;2descriptionsoftheirfurtherstudymotivesandwhytochoosethecou ntry,theUniversityandtheprofessional;3detailedstudyscle;4introductionofforeignfundsrequiredandsources;5forfutureoccupationgoalelaboration,returnedtoreason.Studyplanonthestyleandstructureofthearticleandthepersonalst atementisverydifferent,donotneedtoomuchpersonalandemotionaldescription,butshouldbe clearandsi-mp-lestructure,tightlogic,thefactsclearlyrelated argumentswerestrong,credible,returningreasontobeveryfull,an dabsolutelynotandtheapplicant'sothermaterialcontradiction.Onthestudyplanindocumentwriting,canandothersitestogethelp.Asaresultoftheembassystaffeverydaytodealwithalargenumberofd ocuments,solearningplanmustnotwritetoolong,generallyshouldn otexceed800words,andapreferablyonlyoneparagraph,paragraphbeforeaddingtitles, suchasMyChoiceofUniversityofTorontoinCanada,Mycareerobjecti ve,inordertotheembassystafftoyouacontentofthecentralideaofs tickoutamile.Yourpa-pe-rshouldbeverylegible,cannotlettheembassystafffrom yourtext"mining"you"potential"content.Studyplanistheemphasisoffutureoccupationplanandreturnedtore ason,throughthispartoftheembassytotellyoutogotothecountryaf terthestudents,areabletoyouroccupationdevelopmentgoodhelp,a ndthereisacredibleargumentforreturned.Althoughtherequirementstudyplancountryoftenisacountryofimmi grants,butasaresultofyourvisaapplicationforstudy,sothestudy planmusteliminateanyofyourimmigrationtendency.Reasonsforreturningtobewithyourpersonalbackgroundandfamilyc ircumstancesgiveareasonableexplanation,hasmanyyearsofexperienceasabusinemanagertoobtainNewZealandm aster'sofBusineAdministrationprogramadmission,thenclarifieshisoccupationgoalistoreturntoChinatobeeaMulti-NationalCorporationofhighlevelmanagers,andheinChinaformanyy earsofaccumulatedcustomerresourcesandsocialringisaveryvalua bleasset,thisisverytoughandreasonableareason.商业策划书的英文范文【3】ThefirstchapteristhebasicsituationofthepanyOne,theitempanyandAssociateCompanyIntwo,thanizationalstructureofthepanyThree,panymanagementlayerFour,thehistoryoffinancialoperationsInfive,historyofmanagementandmarketingInsix,thepanylocationInseven,thepanydevelopmentstrategyIneight,thepanyinternalcontrolmanagementThesecondchapterintroducestheprojectproductOne,product/servicedescription(classification,name,specific ations,models,yield,priceetc.)Two,productcharacteristicsThree,producttrademarkregistrationFour,productreplacementcycleFive,productstandardInsix,theproductionofrawmaterialsSeven,productprocessingtechnologyIneight,themainproductionlineequipmentNine,thecoreproductionequipmentTen,researchanddevelopment。