高一英语advertisements课件1

Put the following into Chinese. 1. 一个有组织的广告计划 2. 特定的目标受众
an organized program of advertisements a particular audience / a target audience
3. 心目中有明确的目标 4. 运用各种各样的媒介
Read the following passage carefully and fill in each space with the correct word. The planning of an advertising 1. c_________ campaign usually begins long before the product is introduced to 2. c__________. customers Advertisement professionals (专家) meet with representatives (代表) of the 3. company c________ to discuss how the 4. p_______ should be presented and 5. product promoted p_________. Large companies may have their own advertising department, but most companies choose to hire an independent 6. a__________ company. advertising
1.The definition of an ad campaign. 2.The target audience and how to determine the target audience.
3.What the ad campaign says. 4.How to reach the target audience.
7. 收集信息
8. 直接影响人们的生活 9. 设计公益广告计划
plan a public welfare campaign use a method / a way / an approach
10. 运用一种方法
determine v. 决定, 确定, 测定, 使下定决心 定日期： sth. to do sth determine that/whdetermine the date The size of your feet determines the size of your shoes. 你两足的大小决定了你鞋的大小。
1.What do you know about an ad campaign? An ad campaign is an organized programme of advertisements using various types of ads to a particular audience. 2.What must you keep in mind when you start a successful advertising campaign? A clear goal and target audience.
Have you determined where you are going to spend the holiday? 你已决定在哪儿度假？ determine to do sth.=be determined to do sth.=make up one’s mind to do sth.下决心做… self-determine v.自主,自决 self-determination n.自主,自决(权)
3. Which of the following ads will be the most successful according to the text? A A. The ones that have the most audience who watch a lot of TV every day. B. Those that make good use of all kinds of media. C. The ones which are carefully planned and appealing to the target audience. D. Those that are dealing public welfare issues.
Once the general strategy is decided, the planning advertising company begins 10. p______ the campaign. The company collects as information as possible about much 11. i__________ the product and the customers who might buy it. The person at the 12. b_____ advertising company in charge of the 13. p_____ project then holds a meeting.
have a clear goal in mind
use different kinds of media need to do a little research
5. 需要做一点调查
6. 创造出恰当的信息
creat来自百度文库 the right message
collect information directly affect people’s lives
2. The target audience of an ad campaign should be _____. B A. carefully decided by the people who start the ad campaign B. determined by the hours they actually watch TV every day C. people who often going shopping and those who enjoy looking at advertisements D. enjoy the right message created by the right people
appeal to：move the feeling; attract 1.有感染力；有吸引力
Does these paintings appeal to you?
你对这些画感兴趣吗？
Bright colors appeal to small children.
鲜艳的颜色能够吸引小孩。
This music is too old-fashioned to appeal to people any longer. 这首乐曲太过时，不再吸引人了。 2.向某人恳求帮助 appeal to sb. for help 为某事向某人发出呼吁 make an appeal to sb. for sth.
高
一
英
语
Module 4 Unit 1
Project: developing an ad campaign
How do you build an ad campaign
授课教师：刘淑英
Try to find out the main idea of each paragraph
Find the main idea of each paragraph
Present will be a person to think up an idea for an advertisement, and a person to buy 14. space s_____ in newspapers or time on TV. There will be a writer to write the text and designer to 15. design d______ the ad, using pictures or photographs and the text.
In the first few meetings, the people who advertisers make the product and 7. a_________ discuss not only how the product should marketed but also how the design be 8. m_______, of the product might be changed in order attract as many customers as to 9. a_____ possible.
B to be 1. An ad campaign may depend on _____ successful A. many different people and target audience B. the use of many different kinds of media C. the final decision of the target audience and successful people D. the images that common people can create
5. Which of the following statements is TRUE according to the text? A. There are many different ways to reach the message to the target audience. B. It is quite necessary to determine what method should be used to deliver the message. C C. The target audience can decide the way to choose to advertise. D. Best approaches can get the message across to all the people who see the advertisements.
3.Why do you need to research your audience? Because the right message needs to be created for right people. 4.What should your advertising campaign be based on? Mainly on the target audience and the media that reaches that particular group first.
4. Which of the following questions is necessary to ask when you are planning a public ad campaign? A. Who are the target audience of the ad campaign? B. How many people will watch TV and listen to the radio and get to know the issue? C. How much do common people know about the social problem to be talked about? D D. To what degree does the issue affect the lives of the target audience directly?