Unit 5 Inside advertising Language points课件选修九人教新课标

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高中英语Unit 5 Inside advertising词语学习人教版必修9

Unit 5 Inside advertisingPart Two: Teaching ResourcesSection 3: Words and expressions from Unit 5 Inside advertisingverb1.. ~ sb (of / about sth) to tell sb about sth, especially in an official way: [vn] Please inform us of any changes of address. The leaflet informs customers about healthy eating. He went to inform them of his decision. Inform me at once if there are any changes in her condition. Have the police been informed? [vn that] I have been reliably informed (= somebody I trust has told me) that the couple will marry next year. A notice informed the guests that formal dress was required. I am pleased to inform you that you have won first prize in this month’s competition. [vn speech] ‘He’s already left,’ she informed us.2.[vn] ~ yourself (of / about sth) to find out information about sth: We need time to inform ourselves thoroughly of the problem.3. [vn] (formal) to have an influence on sth: Religion informs every aspect of their lives. These guidelines will be used to inform any future decisions.inform on sb to give information to the police or sb in authority about the illegal activities of sb: He informed on his own brother.featurenoun[C]1.something important, interesting or typical of a place or thing: An interesting feature of the city is the old market. Teamwork is a key feature of the training programme. Which features do you look for when choosing acar? The software has no particular distinguishing features. geographical features 2.[usually pl.] a part of sb’s fac e such as their nose, mouth and eyes: his strong handsome features Her eyes are her most striking feature.3. ~ (on sb/sth) (in newspapers, on television, etc.) a special article or programme about sb/sth: a special feature on educationverb1. [vn] ~ sb/sth (as sb/sth) to include a particular person or thing as a special feature: The film features Cary Grant as a professor. The latest model features alloy wheels and an electronic alarm. Many of the hotels featured in the brochure offer special deals for weekend breaks.2. [v] ~ (in sth) to have an important part in sth: Olive oil and garlic feature prominently in his recipes.worthyadj. (worthier, worthiest)1.. ~ (of sb/sth) (formal) having the qualities that deserve sb/sth: to be worthy of attention A number of the report’s findings are worthy of note. No composer was considered worthy of the name until he had written an opera. a worthy champion (= one who deserved to win) He felt he was not worthy of her.2. [usually before noun] having qualities that deserve your respect, attention or admiration; deserving: The money we raise will be going to a very worthy cause. a worthy member of the team3. having good qualities but not very interesting or exciting: her worthy but dull husband4. ~ of sb/sth typical of what a particular person or thing might do, give, etc.: He gave a speech that was worthy of Martin Luther King.5. -worthy (in compounds) deserving, or suitable for, the thing mentioned: trustworthy roadworthyexpensenoun1.. [U] the money that you spend on sth: The garden was transformed at great expense. No expense was spared(= they spent as much money as was needed) to make the party a success. He’s arranged everything, no expense spared. She always travels first-class regardless of expense. The results are well worth the expense. 2.[C, usually sing.] something that makes you spend money: Running a car is a big expense. 3. expenses [pl.] money spent in doing a particular job, or for a particular purpose: living / household / medical / legal, etc. expenses Can I give you something towards expenses? financial help to meet the expenses of an emergency The payments he gets barely cover his expenses. 4. expenses [pl.] money that you spend while you are working that your employer will pay back to you later: You can claim back your travelling / travel expenses. (BrE) to take a client out for a meal on expenses an all-expenses-paid tripat sb’s expense1. paid for by sb: We were taken out for a meal at the company’s expense.2. if yo u make a joke at sb’s expense, you laugh at them and make them feel sillyat the expense of sb/sth with loss or damage to sb/sth: He built up the business at the expense of his health. an education system that benefits bright children at the expense of those who are slower to learngo to the expense of sth / of doing sth | go to a lot of, etc. expense to spend money on sth: They went to all the expense of redecorating the house and then they moved.put sb to the expense of sth / of doing sth | put sb to a lot of, etc. expense to make sb spend money on sth: Their visit put us to a lot of expense.broadcastverb (broadcast, broadcast)1. to send out programmes on television or radio: [vn] The concert will be broadcast live (= at the same time as it takes place) tomorrow evening. Most of the programmes are broadcast in English. [v] They began broadcasting in 1922. 2. [vn] to tell a lot of people about sth: I don’t like to broadcast the fact that my father ownsthe company.noun a radio or television programme: (BrE) a party political broadcast (= for example, before an election) We watched a live broadcast of the speech (= one shown at the same time as the speech was made).relyverb (relies, relying, relied, relied)rely on / upon sb/sth1.. to need or depend on sb/sth: As babies, we rely entirely on others for food. [+ to inf] These days we rely heavily on computers to organize our work. [+ -ing] The industry relies on the price of raw materials remaining low.2. to trust or have faith in sb/sth: You should rely on your own judgement. [+ to inf] You can rely on me to keep your secret. He can’t be relied on to tell the truth.generateverb [vn] to produce or create sth: to generate electricity / heat / power to generate income / profit We need someone to generate new ideas. The proposal has generated a lot of interest.responsenoun ~ (to sb/sth)1.. [C, U] a spoken or written answer: She made no response. In response to your inquiry ... I received an encouraging response to my advertisement.2. [C, U] a reaction to sth that has happened or been said: The news provoked an angry response. a positive response I knocked on the door but there was no response. The product was developed in response to customer demand. There has been little response to our appeal for funds. We sent out over 1.. 000 letters but the response rate has been low (= few people replied).3. [C, usually pl.] a part of a church service that the people sing or speak as an answer to the part that the priest sings or speaksrefreshverb1.. [vn] to make sb feel less tired or less hot: The long sleep had refreshed her. The following morning she awoke refreshed. He refreshed himself with a cool shower.2.[vn] (informal, especially NAmE) to fill sb’s glass or cup again: Let me refresh your glass. He went into the kitchen to refresh their drinks.3.[vn] ~ your / sb’s memory to remind yourself/sb of sth, especially with the help of sth that can be seen or heard: He had to refresh his memory by looking at his notes.4. (computing) to get the most recent information, for example on an Internet page, by clicking on a button on the screen: [vn] Click here to refresh this document. [v] The page refreshes automatically.murdernoun,1. [U, C] the crime of killing sb deliberately: He was found guilty of murder. She has been charged with the attempted murder of her husband. to commit (a) murder a murder case / investigation / trial The rebels were responsible for the mass murder of 4.00 civilians. What was the murder weapon? The play is a murder mystery.2. [U] (informal) used to describe sth that is difficult or unpleasant: It’s murder trying to get to the airport at this time of day. It was murder (= very busy and unpleasant) in the office today.get away with murder (informal, often humorous) to do whatever you want without being stopped or punished verb [vn]1.. to kill sb deliberately and illegally: He denies murdering his wife’s lover. The murdered woman was well known in the area.2. to spoil sth because you do not do it very well: Critics accused him of murdering the English language (= writing or speaking it very badly).I could murder a ...(informal, especially BrE) used to say that you very much want to eat or drink sth: I could murder a beer.sb will murder you (informal) used to warn sb that another person will be very angry with themfluentadj.1. ~ (in sth) able to speak, read or write a language, especially a foreign language, easily and well: She’s fluent in Polish. a fluent speaker / reader ‘Can he speak German?’ ‘Yes, he’s fluent.’2.(of a language, especially a foreign language) expressed easily and well: He speaks fluent Italian.3. (of an action) done in a smooth and skilful way: fluent handwriting fluent movementsappointverb1. ~ sb (to sth)| ~ sb (as) sth to choose sb for a job or position of responsibility: [vn] They have appointed a new head teacher at my son’s school. She has recently been appointed to the committee. [vn-n] They appointed him (as) captain of the English team. [vn to inf] A lawyer was appointed to represent the child.2.[vn] [usually passive] (formal) to arrange or decide on a time or place for doing sth:A date for the meeting is still to be appointed. Everyone was assembled at the appointed time.raiseverbMOVE UPW ARDS1. [vn] to lift or move sth to a higher level: She raised the gun and fired. He raised a hand in greeting. She raised her eyes from her work.2. [vn] to move sth/sb/yourself to a vertical position: Somehow we managed to raise her to her feet. He raised himself up on one elbow.INCREASE3. [vn] ~ sth (to sth) to increase the amount or level of sth: to raise salaries / prices / taxes They raised their offer to $500. We need to raise public awareness of the issue. How can we raise standards in schools? Don’t tell her about the job until you know for sure—we don’t want to raise her hopes (= make her hope too much). I’ve never heard him even raise his voice (= speak louder because he was angry).COLLECT MONEY / PEOPLE4. [vn] to bring or collect money or people together; to manage to get or form sth: to raise a loan We are raising money for charity. He set about raising an army.MENTION SUBJECT5. [vn] to mention sth for people to discuss or sb to deal with: The book raises many important qu estions. I’m glad you raised the subject of money.CAUSEraise a / your hand against / to sb to hit or threaten to hit sbraise your eyebrows (at sth) [often passive] to show that you disapprove of or are surprised by sth: Eyebrows were raised when he arrived without his wife.raise your glass (to sb)to hold up your glass and wish sb happiness, good luck, etc. before you drinkraise hell(informal) to protest angrily, especially in a way that causes trouble for sbraise the roof to produce or make sb produce a lot of noise in a building, for example by shouting or cheering: Their cheers raised the roof.raise sb’s spirits to make sb feel more cheerful or brave; cheer sb up: The sunny weather raised my spirits a little. raise sth to sb/sth to build or place a statue, etc. somewhere in honour or memory of sb/sth: The town raised a memorial to those killed in the war.dialnoun,1.. the face of a clock or watch, or a similar control on a machine, piece of equipment or vehicle that shows a measurement of time, amount, speed, temperature, etc.:an alarm clock with a luminous dial Check the tyre pressure on the dial.2. the round control on a radio, cooker/stove, etc. that you turn in order to adjust sth, for example to choose a particular station or to choose a particular temperature3.the round part on some older telephones, with holes for the fingers, that you move around to call a particular numberverb (-ll-, NAmE -l-) to use a telephone by pushing buttons or turning the dial to call a number: [vn] He dialled the number and waited. Dial 003.3. for France. [also v]matureadj. maturer is occasionally used instead of more matureSENSIBLE1. (of a child or young person) behaving in a sensible way, like an adult: Jane is very mature for her age. a mature and sensible attitudeFULL Y GROWN2. (of a person, a tree, a bird or an animal) fully grown and developed: sexually mature a mature oak / eagle / elephantWINE / CHEESE3. developed over a period of time to produce a strong, rich flavourNO LONGER YOUNG4. used as a polite or humorous way of saying that sb is no longer young: clothes for the mature woman a man of mature yearsWORK OF ART5.created late in an artist’s life and showing great understanding and skillfashionnoun1.. [U, C] a popular style of clothes, hair, etc. at a particular time or place; the state of being popular: dressed in the latest fashion the new season’s fashions Long skirts have come into fashion again. Jeans are still in fashion. Some styles never go out of fashion.2.[C] a popular way of behaving, doing an activity, etc.: The fashion at the time was for teaching mainly the written language. Fashions in art and literature come and go.3. [U] the business of making or selling clothes in new and different styles: a fashion designer / magazine / show the world of fashion the fashion industryafter a fashion to some extent, but not very well: I can play the piano, after a fashion. ‘Do you speak French?’ ‘After a fashion.’after the fashion of sb/sth (formal) in the style of sb/sth: The new library is very much after the fashion of Nash.in (a) ... fashion (formal) in a particular way: How could they behave in such a fashion? She was proved right, in dramatic fashion, when the whole department resigned.like it’s g oing out of fashion(informal) used to emphasize that sb is doing sth or using sth a lot: She’s been spending money like it’s going out of fashion.banverb (-nn-) [vn]1.. to decide or say officially that sth is not allowed: Chemical weapons are banned internationally. a campaign to ban smoking in public places2. [usually passive] ~ sb from sth / from doing sth to order sb not to do sth, go somewhere, etc., especially officially: He was banned from the meeting. She’s been banned from leaving Greece while the allegations are investigated. (BrE) He was banned from driving for six months.promoteverb [vn]1.. to help sth to happen or develop; encourage: policies to promote economic growth a campaign to promote awareness of environmental issues2. ~ sth (as sth) to help sell a product, service, etc. or make it more popular by advertising it or offering it at a special price: The band has gone on tour to promote their new album. The area is being promoted as a tourist destination.3. ~ sb (from sth) (to sth) [often passive] to move sb to a higher rank or more senior job: She worked hard and was soon promoted. He has been promoted to sergeant.4. ~ sth (from sth) (to sth) to move a sports team from playing with one group of teams to playing in a better group: They were promoted to the First Division last season.bewareverb ~ (of sb/sth / of doing sth) (used only in infinitives and in orders) if you tell sb to beware, you are warning them that sb/sth is dangerous and that they should be careful: [v] Motorists have been warned to beware of icy roads. Beware of saying anything that might reveal where you live. [vn] It’s a great place for swimming, but beware dangerous currents. [also v -ing]consumernoun a person who buys goods or uses services: consumer demand / choice / rights Health-conscious consumers want more information about the food they buy. a consumer society (= one where buying and selling is considered to be very important) providers and consumers of public services Tax cuts will boost consumer confidence after the re。

人教版高中英语选修九Unit Five Inside advertising.docx

高中英语学习材料***鼎尚图文理制作***Unit Five Inside advertising课程标准中的内容标准：本单元的中心话题是广告。

具体内容涉及“什么是广告”，“如何制作有效的广告”，“广告的效果”，“广告的语言特点”以及“广告行业的道德规范”等。

语言技能和语言知识都是依据这一中心话题设计的。

教学细目：1.（情感目标）了解广告的相关知识，以及广告行业的道德规范。

2.(交际) 学会表达对事物的不同看法。

3.（词汇）学习本单元出现的常用词汇的用法。

4.（语法）复习总结宾语补足语的用法。

学习领域与主题内容及要求目标层次人教版选修九UnitFiveInsideadvertising理解掌握运用1.1.1. 话题：Talking about advertising andadvertisements; ways to make effectiveads, advertising controls.√1.1.2功能：1. expressing different views of anargument. 表达不同观点。

You are quite right.I quite agree with you.I think so, too.I see your point, but…Tha’s ridiculous.Not at all.I’m afraid I can/t accept that.I wouldn’t say that.√That not how I see it.I’m afraid I have a different opinion.No problem.No way.√1.1.3 Understanding vocabulary（理解词汇）（学生只需认识，不作为测试的内容考查）conscience, corporation, visual,generate, stereo, liter, mature, decent,ethics, beware1.1.4 Grasping vocabulary（掌握词汇）√（学生能够掌握其意义、用法、搭配，可作为考查内容）billboard, casual,garment, inform, association, target, basis,technique, budget, broadcast, rely, refresh,murder, suitcase, actress, typist, fluent,hostess, invitation, appoint, chairman,raise, dial, operator, misleading, ban1.1.5 Applying vocabulary（应用词汇）√（学生在写作中能够运用下列词汇）Turn…into…, advertiser, advert, fit into,lane, feature, expense, response, have nouse for, partly, sheet, spokesman,alcoholic, promote, immoral, offending,consumer, trustworthy1.1.6语法：复习宾语补足语the object √√Committee members recently appointedme their chairman.(名词作宾补)They made Ronaldo, the soccer star, thespokesman of their product.(名词作宾补)I find it very difficult to raise the money.(形容词作宾补)As my neighbor is a troublemaker, I haveto keep myself away from him.(副词作宾补)Please remember me to your parents. (介词短语作宾补)His speech left the president n a veryawkward situation. (介词短语作宾补)Really good advertising persuades peopleto behave in certain ways. (动词不定式做宾补)Committee members have asked me to tellyou how much we all appreciate yourdonation. (动词不定式做宾补)Many people consider advertisementsoffending. (-ing形式作宾补)Through the window, could see the raincoming down in sheets. (-ing形式作宾补)She is going to have the novel translated.（过去分词作宾补)I’d like to have the goods delivereddirectly to my office. (过去分词作宾补)1.1.7句型结构：With so many messages √√from advertisers filling our daily lives, it isimportant to understand howadvertisements work.It makes sense to make computer gameads that appeal to this group.Would really good advertising persuadeyou to buy products and services you arenot interested in or have no use for？As we are flooded with advertisements inour modern world, many schools believe itis their duty to educate students aboutadvertising.Part One重点知识点I. 重点单词和词组P. 41Words: persuade, effectivePhrases: in magazines, in any way, keep in mind.P. 42Words: billboard, advertiser, announcement, adolescentPhrases: be exposed to, pass by, come across, attach to, turn into, it make sense, appeal to, fit intoP. 43Words: feature, conscience, worthy, corporation, afford, expense, via, generate, response, stereo, subsequentlyPhrases: grab the attention of, rely on, run out, have no use forP. 48Words: dishonest, inappropriate, alcoholic, tobacco, promote, immoralPhrases: make statementP. 49Words: decent, ethical, offending, beware, consumerPhrases: be flood with, be ware ofP. 50Words: trustworthy, containPhrases: be protected from, opinion ofPart Two单元目标检测I. 根据下列句子意思用所给词的正确形式或所给汉语填空（1X20=20’）1.The a__________ period is one's best time, so we shall make full use of it.2.Some of the more advanced __________(特征) of the software make the new versionextremely popular.3.After he had committed the crime, his c__________ was troubled.4.We drove along a muddy l__________ to reach the farmhouse.5.She felt she was not __________(受尊敬的) to be on the stage with all these glamorouspeople.6.__________（随后）, new guidelines were issued to all employees as a response to thequestion.7.Don't you think it's i__________ to leave thousands of children without an education?8.Medical e__________ can be quite high if you are not insured.9.He quoted the words of another famous leader in r__________ to the journalist's question.10.The textbooks you use should be a__________ to the level of the students.11.The news program came to us __________(通过) satellite.12.The new ambassador is more __________(成熟) than his predecessor.13.We've had several phone calls already this morning from __________(广告商).14.Decision makers do not have a blank __________(纸) upon which they can inscribe theirown policy proposals.15.Howe was turning into an __________ (酒鬼)because of the stress of his job.16.Some people found his jokes funny but others were deeply o__________.17.The ban on cigarette advertising will upset the t__________ corporation.18.Young people’s awareness of environmental issues is p__________ through publicitymaterial.19.It was very d__________ of you to lie to them about your qualifications.20.Leave a spare key with a t__________ neighbor.II. 用所给词的词组适当形式填空（1X10=10’）1.You'd better go home before your money _______________.(run)2.Your speech didn't _______________ (come); nobody understood your opinion.3.The office _______________(flood) applications for the job last month.4.He _______________ (use) a single glove so he threw it out of the window.5.The United Nations _______________ (appeal) the people of the developed countries foraiding those of the backward countries.6.The country ________ (govern) elected representatives of the people.7.Another trip abroad this year is ____________(question) because we have enough money.8.Her mind __________ (occupy) alarming questions.9.Would you please ____________(substitute) me tomorrow?10.The children have been _________(comfort) me through all of this.III．语法填空（2X10=20’）阅读下面材料，在空白处填入适当内容（每空1个单词）或括号内单词的正确形式。

选修九Unit5-Inside-advertising教案设计

选修九Unit5 Inside advertising教案设计
教案背景
1面向学生：高中学生2学科：英语
2课时：1
3学生课前准备：
1）阅读有关“广告”的背景材料，为学习本文做好热身。
2）学习本单元有关词汇及表达。
教学目标
情感目标：了解广告相关内容
知识目标：学习本课基础词汇及其表达
能力目标：提高学生阅读理解能力
Newspapers also carry a large amount of display advertising. Most of them is for stores or for various forms of entertainment. Newspapers generally reach an audience only in a limited area. To bring their message to a largeraudience, many who want toput out their adsuse national magazines. Many of the techniques of modern advertising were developed in magazine ads. The use of bright colours, attractive pictures, and short messages is all characteristics of magazine ads. The most important purpose is to catch the eyes. The message itself is usually short, oftenno more thana slogan(标语) which the public identifies with the product.

高中英语Unit5InsideadvertisingSectionⅢUsingLanguageSum

高中英语Unit5InsideadvertisingSectionⅢUsingLanguageSummingUp &LearningTip练习新人教版选修91216615一、根据首字母提示写出单词1.He declined an i to dinner.答案:invitation2.This is a dress shop for m women.答案:mature3.I agree that you a him monitor.答案:appoint4.It was very d of you to lie to them about your qualifications.答案:dishonest5.A b on the importation of drugs had been issued recently.答案:ban6.Pupils who pass the test will be p to the next higher grade.答案:promoted7.He was o by her unreasonable quarrel.答案:offended二、改正下面句子中的错误1.All the members belonged to the club had to make sure they could pay the fee on time.答案:belonged→belonging2.They sold what they had no use getting some money.答案:getting→to get3.With the window opened,she slept.答案:opened→open4.I haven’t seen none of her films,but judging from the one I have seen I think she’s a promising actress.答案:none→all三、完成句子1.When did that style of dress(流行起来)?答案:come into fashion2.How can I(使你相信我的诚实)?(persuade)答案:persuade you of my honesty3.Can you (告诉我什么时候期末考试)?(inform)答案:inform me when to begin our final examination4.My friend(通知我)I must finish the work ahead of time.(inform)答案:informed me that5.The salesman finds it easy to (欺骗老人).(take in)答案:take in the old6.The reporters(记下)the speech in shorthand.(take down)答案:took down7.We must(安排一天再见面).答案:appoint a day to meet again四、阅读理解1.CanyonlandsNationalParkCanyonlands National Park is a famous tourist attraction in Utah where visitors can see arches(拱门)and other beautiful rock formations.Canyonlands National Park is a wild,lonely area of rocks,rivers and desert plants.Only Native Americans,cowboys,and explorers entered this area before the park was set up in 1964.Even today,it is difficult to walk or ride through the park.The roads are still made of dirt.Driving requires a special vehicle.The National Park Service says Canyonlands National Park is wild America.Rivers created the area as they cut rocks into many different formations.At the centre of the park are two deep canyons carved by the Green and Colorado Rivers.Three areas that surround these rivers are included in the park.One of these areas is called the Maze District.This area includes rock art made by people who lived there more than 2,000 years ago.Yet many people today cannot see the Maze District because it is so difficult to reach.The area is one of theloneliest and wildest areas in the United States.Another area of the park is called the Needles.It includes long,thin,red and white rocks that reach high into the air like fingers on a hand.A good way to see all the areas of Canyonlands National Park is to fly over it.A one-hour trip in a small airplane makes it possible to see the park’s redrocks,arches and flat areas where ancient Indian people once lived.From high in the air,visitors can clearly see the third area of the park—a high broad flat rock known as the Island in the Sky.The island was formed between the two rivers.Another interesting formation is called the Upheaval Dome.This is a huge holeabout four hundred and fifty metres deep and one point five kilometres wide.It is considered to be the most unusual geological(地质的)structure in the area.1.Why is Canyonlands National Park referred to as wild America?A.No vehicle is available to go through the park.B.The park today still remains as it was in the past.C.There is no access for people to get close to it.D.A variety of wild animals and plants grow in it.答案:B解析:推理判断题。

高中英语 Unit 5 Inside advertising Using language课件新人

Listen and write down any facts.
Advert 1
Advert 2
Advert 3
Superstar Shoes and boots: all sizes, available at shoe stores
Save water: turning off the tap while brushing teeth saves water; having short showers saves water, our dams are getting low, there is a website with more information about saving water
第二十页，共26页。
Keeping Advertisers Honest
第二十一页，共26页。
1 In what four ways can consumers be protected from false, misleading or unethical advertising? 1. The law.
Unit 5
第一页，共26页。
Words
dial vt. 拨(号) operate n. 操作员; 接线员
litre n. 升 mature adj. 成熟的; 到期(dào qī)的 fashion n. 样式; 流行 misleading adj. 易误解的; 另人误解的 ethnical adj. 合乎道德的; 道德的
第二页，共26页。
dishonest adj. 不诚实的
alcoholic adj. 酒精的; 含酒精的
n. 酗酒者; 酒鬼(jiǔguǐ)
tobacco
n. 烟草; 烟草制品 n. 禁令

高中英语 Unit5Inside advertising-Language points课件新人教选修9 公开课一等奖课件

5. fit in / into 找到时间（见某人、做某事）；有足够空间（放）；合得来；适应。 ①我尽量午饭后抽时间见你。 I’ll try and fit you in after lunch. ②我得在一个上午安排十次约见。 I had to fit ten appointments into one morning.
They rely on themselves now, which
is much better.
② 你不能指望他的帮助。
You can’t rely on him for assistance.
10. have no use for sb. 讨厌…人 ① 我讨厌那些不努力的人。 I have no use for people who don’t make an effort. have no use for sth. 不需要; 用不着
other people.
6. appeal to sb.
有吸引力，有感染力，引起兴趣
①想到要在雨中久等使人扫兴。
The prospect of a long wait in the rain did not appeal. ②设计得要雅俗共赏，老幼皆宜。 The design has to appeal to all ages and social groups.
5) You cannot rely __ on him to arrive on time because he is always late for meetings.
6) You’ll soon fit ____ into your new job
and start enjoying yourself.

高中英语Unit 5 Inside advertising-using language人教版必修9

Unit 5 Inside advertising-using languagePart One: Teaching DesignPeriod 3: A sample lesson plan for Using Language(KEPPING ADVERTISERS HONEST)AimsTo help students read the passage KEPPING ADVERTISERS HONESTTo help students to use the language by reading, listening, speaking and writingProceduresI. Warming up by seeing looking at a photo of radio advertisementHello, class. Look at this photo. Itis one of the Coca Cola RadioAdvertisement Tapes. This one isentitled Coke is It!These Coca Cola Advertising Tapes,Radio Ads are from 1980's. They arePrepared by McCabb-Erickson as partof the Coke is it! advertisingcampaign.You see radio advertising has a longhistory in the West.II. ListeningGo to page 47. You are to listen and tick and listen and write.Pre-Listening ExercisesWhat service businesses often advertise over the radio? What points are important to consider when making a radio commercial?While -Listening ExercisesListen to the radio commercial by pressing the "Play Audio" button of the audio type you want to hear, and answer the questions. Press the "Final Score" button to check your quiz.●Post-Listening ExercisesWhat are your opinions about these questions?○What elements make a radio commercial really great?○How would you r ank this radio commercial on a scale from 1 - 10 based on the points in the first question?○How does radio advertising differ from other forms of media including television, newspapers, billboards, and magazines?III. Write an AdvertisementGo to page 48. You are starting a new business, such as lawn-mowing, pet-walking, or baby-sitting. How are you going to get clients? By advertising! Write an advertisement that will make people want to use your service. Try to use words from your spelling lesson in your advertisement.IV. Speaking about advertisements around youNow it is time to talk! Think about the advertisements you have seen and heard in your daily life. Share with your partners your experiences with advertisements around you.V. Reading for formsGo to page 48 and read the text KEPPING ADVERTISERS HONEST to: cut/ the sentence into thought groups, blacken the predicative, darken the connectives and underline all the useful expressions.VI. Copying useful expressions and making sentences。

人教高中英语选修9：Unit 5 Inside AdvertisingUsing language

1.The law 2. Advertising organizations 3. Complaints organizations 4. The consumer
a→4 c →1
b→4 d →2
Would you complain about any of the advertisements in this passage? The two ads on page 49 have some misleading information. They exaggerate the usefulness of the products. The tea ad tries to persuade people to buy it, because it claims to reduce weight. The shoe ad implies that if people don’t wear their product, they will be a loser.
1. Advertisers go to a lot of trouble and expense to make adverts and so they want to make sure they achieve their purpose. and so 连接并列句
e.g. Thanksgiving is an only American holiday and so neither British people nor Australian people celebrates it. 感恩节只是美国人的节日, 英国人或者澳大利亚人都不过这个节日。
5. Even though there are laws and advertisers’ code of conduct, some bad ads do get made. do 经常用于肯定句和祈使句中, 表示强调。

高三英语选修9 Unit5 Inside advertising[背景知识]

Unit 5 Inside advertisingPart Two: Teaching ResourcesSection 2: Background information for Unit 5 Inside advertisement1. Techniques of advertisingAdvertisers use several recognizable techniques in order to better convince the public to buy a product and shape the public's attitude towards their product. These may include:●Repetition: Some advertisers concentrate on making sure their product is widely recognized. To that end, theysimply attempt to make the name remembered through repetition.●Bandwagon: By implying that the product is widely used, advertisers hope to convince potential buyers to"get on the bandwagon."●Testimonials: Advertisers often attempt to promote the superior quality of their product through the testimonyof ordinary users, experts, or both. "Three out of four dentists recommend..." This approach often involves an appeal to authority.●Pressure: By attempting to make people choose quickly and without long consideration, some advertisershope to make rapid sales: "Buy now, before they're all gone!"●Appeal to emotion: Various techniques relating to manipulating emotion are used to get people to buy aproduct. Apart from artistic expression intended to provoke an emotional reaction (which are usually for associative purposes, or to relax or excite the viewer), three common argumentative appeals to emotion in product advertising are wishful thinking, appeal to flattery, and appeal to ridicule. Appeals to pity are often used by charitable organizations and appeals to fear are often used in public service messages and products, such as alarm systems or anti-bacterial spray, which claim protection from an outside source. Emotional appeals are becoming increasingly popular in the health industry, with large companies like 24 Hour Fitness becoming increasingly adept at utilizing a potential customers fear to sell memberships; selling not necessarily the actual gym, but the dream of a new body. Finally, appeals to spite are often used in advertising aimed at younger demographics.●Association: Advertisers often attempt to associate their product with desirable imagery to make it seemequally desirable. The use of attractive models, a practice known as sex in advertising, picturesque landscapes and other alluring images is common. Also used are "buzzwords" with desired associations. On a large scale, this is called branding.●Advertising slogans: These can employ a variety of techniques; even a short phrase can have extremelyheavy-handed technique.●Controversy, as in the Benetton publicity campaign.●Guerilla advertising: Advertising by association. Done in such a way so the target audience does not knowthat they have been advertised to, but their impression of the product is increased (or decreased) if that is the intent of the advertiser.●Subliminal messages: It was feared that some advertisements would present hidden messages, for examplethrough brief flashed messages or the soundtrack, that would have a hypnotic effect on viewers ('Must buy car.Must buy car.') The notion that techniques of hypnosis are used by advertisers is now generally discredited, though subliminal sexual messages are extremely common, ranging from car models with SX prefixes to suggestive positioning of objects in magazine ads and billboards.2．Advertising Research Tips●Perceptual Mapping -- Deciding What Image to ProjectBefore you embark on an image advertising campaign, you need to know the type of image you wish to convey.●Quick & Dirty Research Techniques - Part 1Measuring the cost effectiveness of advertising promotions.●Quick & Dirty Research Techniques - Part 2Price-point testing.●Danger -- Comparative AdvertisingIncluding Your Competitors' Names in Your Advertising Can Be Counterproductive.●The Role of Focus Groups in AdvertisingFocus groups are a great tool for advertising research, but they should not be used to the exclusion of quantitative research.●How Research Can Drive the Advertising Mediums You UseTo choose the right advertising medium, you need to know who your customers and target customers are.●Allocating Advertising Dollars for Advertising ResearchHow much should you allocate to measure the communications effectiveness of your ads?●Is Your Advertising Working as Hard as it Could?Increase sales and speed up the "advertisement perfection" process through advertising testing. 3．Advertising tipsBelow are some tips to consider when you would like to use advertisements:●Think outside the square - there are a variety of ways to get the attention of your audience by standard (eg press ad) and creative (eg spruiking in Rundle Mall) means.●When considering your advertising options put yourself in the shoes of your audience. For example if you want to reach the attention of males 18 plus during June you could look at running ads on 5AA during the KG & Cornes segment and further support this by placing ads in the Sports section of Saturday's Advertiser.●Forward planning is critical. To secure the best available spots on radio or in press, booking ahead is essential.●Consider your return on investment -to effectively get your advertising message to your audience you may need to place a series of ads across a variety of media. Placing a solitary ad in the newspaper may not elicit a strong response.●Keep your message simple and ensure your call to action is clear. What is the most important part you'd like your audience to read or hear and how would you like them to respond? This should form the basis of your ad/s in terms of content, look and feel.●When you are about to embark on an advertising campaign, take note of ads that appeal to you or encourage people who are representative of your audience to provide you with feedback about the type of advertising they would find most effective ... the look and feel of an ad can be just as important as the message itself.4. Marketing strategiesStrategy serves as the foundation of a marketing plan. A marketing plan contains a list of specific actions required to successfully implement a specific marketing strategy. An example of marketing strategy is as follows: "Use a low cost product to attract consumers. Once our organization, via our low cost product, has established a relationship with consumers, our organization will sell additional, higher-margin products and services that enhance the consumer's interaction with the low-cost product or service."A strategy is different than a tactic. While it is possible to write a tactical marketing plan without a sound, well-considered strategy, it is not recommended. Without a sound marketing strategy, a marketing plan has no foundation. Marketing strategies serve as the fundamental underpinning of marketing plans designed to reachmarketing objectives. It is important that these objectives have measurable results.A good marketing strategy should integrate an organization’s marketing goals, policies, and action sequences (tactics) into a cohesive whole. The objective of a marketing strategy is to provide a foundation from which a tactical plan is developed. This allows the organization to carry out its mission effectively and efficiently. Marketing strategies are partially derived from broader corporate strategies, corporate missions, and corporate goals. They should flow from the firm's mission statement. They are also influenced by a range of microenvironmental factors.Marketing strategies are dynamic and interactive. They are partially planned and partially unplanned.。

人教版高中英语选修8课件 Unit 5 Inside advertising-Language points 课件

11. over tim会逐渐消失。
The pain of this failure will disappear over
time. 间的流逝他们的看法渐渐发生变化。
At first his parents didn’t like his girlfriend, but their opinion has been changed over time.
翻译下列句子。 1. They will prove worthy of the Party’s trust. 他们不会辜负党对他们的信任。 2. He is worthy to have a place in the team. 他配得上成为该队的队员。
8. be appropriate for sth. / to do sth.
other people.
6. appeal to sb.
有吸引力，有感染力，引起兴趣
①想到要在雨中久等使人扫兴。
The prospect of a long wait in the rain did not appeal. ②设计得要雅俗共赏，老幼皆宜。 The design has to appeal to all ages and social groups.
7. worthy 观察下列句子中worthy的用法: His behavior is worthy of being praised.
他的行为是值得表扬的。
The film is worthy to be seen twice.
这部电影值得看两遍。
[点拨]worthy 为形容词，意为“有价值的，值得的”。 [联想]worth 常作形容词，“有某种价值的，值得的”；worthwhile 形容词，“值得花时间、金钱或精力的”。

高中英语Unit 5 Inside advertising-learning about langu

Unit 5 Inside advertisingPart One: Teaching DesignPeriod 2: A sample lesson plan for Learning about Language(The Object plement)AimsTo help students learn about the Object plementTo help students discover and learn to use some useful words andexpressionsTo help students discover and learn to use some useful structuresProceduresI. Warming up by reading some funny advertisements in EnglishHere are some funny advertisements in English. Read them to see whether you will be amused or not.● Have sev eral very old dresses from grandmother in beautiful condition.● Tired of cleaning yourself? Let me do it.● Dog for sale: eats anything and is fond of children.Supposedly, these are actual advertisements that have appeared in papers across the country.● A superb and inexpensive restaurant. Fine food expertly served by waitresses in appetizingforms.●For sale: an antique desk suitable for lady with thick legs and large drawers.●Wanted: Unmarried girls to pick fresh fruit and produce at night.●We do not tear your clothing with machinery. We do it carefully by hand.●Man, honest. Will take anything.●Used Cars: Why go elsewhere to be cheated? e here first!●Wanted. Man to take care of cow that does not smoke or drink.●3-year-old teacher need for pre-school. Experience preferred.II. Learning how to increase your vocabularyWhy do large vocabularies characterize executives and possibly outstanding men and women in other fields? The final answer seems to be that words are the instruments by means of which men and women grasp the thoughts of others and with which they do much of their own thinking. They are the "tools of thought.”What are the steps of increasing your vocabulary?●Be Aware of WordsFirst, try to guess at a word's meaning from its context-that is, the sense of the passage in which it appears; second, if you have a dictionary on hand, look up the word's meaning immediately.●ReadWhen you have bee more aware of words, reading is the next important step to increasing your knowledge of words, because that is how you will find most of the words you should be learning. What should you read?Whatever interests you--whatever makes you want to read.●Use a DictionaryHave your own dictionaryCircle the words you look upRead the entire entry for the word you look up●Study and Review RegularlyOnce you have begun looking up words and you know which ones to study, vocabulary building is simply a matter of reviewing the words regularly until you fix them in your memory.III. Discovering useful words and expressionsDoing vocabulary exercises is another way to increase your vocabulary. Now go to page 45. Do the three vocabulary exercises to build your vocabulary.IV. Understanding what the object plement isAn object plement is an noun, pronoun, or adjective which follows a direct object and renames it or tells what the direct object has bee. It is most often used with verbs of creating or nominating suchas make, name, elect, paint, call, etc.We know there is a difference between calling Mayor Williams and calling Williams mayor or painting a red door and painting a door red. When the word follows the direct object and it tells what the direct object has bee, it is the object plement. Sometimes people call it an objective plement. The italicized words on this page are object plements.The OBJECT PLEMENTDEFINITION: The OBJECT PLEMENT (OC) structure is one of the 7 basic sentence types. USE: The OC sentence is an important structure that we use to express mon and necessary thought processes of equating direct objects with their characteristics.THE VERBS: The OC structure is used with only a few verbs, mainly verbs that express naming, thinking, or transforming in some way.Verbs that NAME: CALL, DECLARE, ELECT, CHOOSE, APPOINT, etc.Verbs that express thought: THINK, CONSIDER, HOLD, BELIEVE, etc.Verbs that transform: COLOR, PAINT, TURN, MAKE, etc.THE PLEMENTS: Objective plements are NOUNS or ADJECTIVES.THE STRUCTURE: The basic DO/OC sentence has the following structure:SUBJECT–VERB–DIRECT OBJECT–OBJECT PLEMENT.FAMILIAR EXAMPLES: That makes me CRAZY. Don’t ever call me CHICKEN.We painted the town RED. That makes my day BRIGHTER. They will hold you RESPONSIBLE.Examples of OC with verbs that nameExamples of OC with verbs that express thoughtExamples of OC with verbs that transformv. Revising useful structuresTo revise the Object plement let’s go to page 46. D o the two grammar exercises to consolidate your learning of the Object plement.VI. Closing down by taking a quizQuiz practice:1. Which sentence below has an object plement?She brought her brother a hero sandwich.She thought her brother a hero.She caught her brother reading her diary.2. Write a DO/OC sentence with a verb that expresses thought.3. Write a DO/OC sentence with a verb that expresses transformation.。

高中英语 Unit 5 Inside advertising Using La

感顿市安乐阳光实验学校Unit 5 Inside advertising Using LanguageⅠ.单词拼写1．Hello, operator,_this is Mr.Evens.Can you get me through to Mr.Croft?2．Young girls usually don’t prefer to wear clothes out of fashion.3．Promoted(提拔) to a higher position, she felt glad and worked harder.4．Seeing the shop crowded with consumers (顾客), the manager couldn’t help smiling to himself.5．Being dishonest (不诚实), he isn’t the one we can rely on.6．Appointed (任命) the ambassador to France, Mr.Johnny went to his work immediately without taking his family with him.Ⅱ.单句改错1．They sold what they had no use for get some money.get前加to2. —What do you guess he is up to?—He must be probable reviewing his lessons for the coming exam.probable→probably3．Long hair is very much in the fashion now.去掉the4．You can’t imagine the trouble I have found your address.found→finding5．He didn’t aware of the difficulty ahead of him.didn’t→wasn’t6．When it come to the law, I know much about it.come→comes7．Everyone should be responsible to what he said and what he did.to→for8．The dictionary on the desk belonging to Mary.belonging→belongsⅢ.阅读理解ATHEATRECity VarietiesOct 10～11 only A Night at the Varieties.All the fun of an old music hall with Barry Cryer, Duggle Brown, 6 dancers, Mystina, Jon Barker, AnneDural and the Tony Harrison ugh again at the old jokes and listen to your favourite songs.Performances：8 pm nightly.Admission：￡5；under 16 or over 60：￡4.York Theatre RoyalSt Leonard’Sept 23～Oct 17 Groping for Words a comedy by Sue Townsend.Best known for her Adrian Mole Diaries, Townsend now writes about an evening class, which two men and a woman attend.A gentle comedy.Admission：First night, Mon：￡2；TuesFri：￡3.25～5.50；Sat：￡3.50～5.75.Halifax PlayhouseKing’Oct 10～17 On Golden Pond by Ernest Thompson.This is a magical comedy about real people.A beautifully produced, wellacted play for everyone.Don’t miss it.Performances：7：30 pm.Admission：￡2. Mon：2 seats for the price of one.Grand TheatreRestaurant and CafeOct 1～17 The Secret Diary of Adrian Mole, Aged 13. Sue Townsend’s musical play, based on her bestselling book.Performances：Evenings 7：45. October 10～17, at 2：30 pm.No Monday performances.Admission：TuesThurs：￡2～5；Fri & Sat：￡2～6.1．Which theatre offers the cheapest seat?A．Halifax Playhouse. B．City Varieties.C．Grand Theatre. D．York Theatre Royal.解析：选A 细节理解题。

高中英语 Unit 5 Inside advertising Section Ⅳ Using Language讲义新人教版选修9

Section ⅣUsing LanguageⅠ.阅读P48－49课文内容，从三个选项中选择最佳答案1．According to the passage，which one is WRONG?A．The laws are used to prevent advertisers doing the wrong thing.B．An ad that has an adult theme can be shown during children's television programmes.C．Most places have laws to prevent advertisers making false statements.2．What wellknown people should do when they are used in advertisements?A．Be honest.B．Be truthful.C．Both A and B.3．Why do many countries have a government organization to examine complaints about ads?A．Because there are too many ads.B．Because there are some bad ads made.C．Because some consumers can't understand some ads.【答案】 1.B 2.C 3.BⅡ.阅读P48－49课文内容，根据课文内容，将左右两部分组成句子1．The law A．can make the company stop using theoffending advertisement if a complaintabout an ad is correct.2．Advertising organizations B．is also responsible for checking theproduct before buying.3．Complaints organization C．can prevent advertisers doing thewrong thing.4．The consumer D．make rules that are called a code ofethics for everyone in the organization tofollow.【答案】 1.C 2.D 3.A 4.Bin fashion 流行；时兴(教材P47)A wish to be in fashion.使流行的愿望。