梅赛德斯奔驰历史演讲英文ppt

合集下载

梅赛德斯奔驰历史英文介绍

Everything began with the invention of the wheel, an achievement that is shrouded in the darkness of history. The first known illustration of a vehicle with wheels is dated to the year 3000 BC. The invention of the wheel ushered in the development of mobility. Ever more refined mechanical systems and ever more ingenious features for carts and carriages made transportation and travel easier. The inventions of Karl Benz, Gottlieb Daimler and Wilhelm Maybach finally ushered in the automotive age.Who invented the automobile? Assumptions concerning the answer to this question differ widely throughout the word. Most Americans believe that Henry FORD invented the car. In England, many people will tell you that the car was invented by Charles Rolls and Henry Royce. The widely held French view is that was Count Dion and Georges Bouton who invented the car. In Austria, even highly respected historians believed for a long time that the Viennese Siegfried Marcus built the first car in 1865 when he fitted a stationary engine to a cart and took it for a 200 meter test run.He went on to build a second vehicle with a four-stroke engine in 1888.this was the source of much confusion for decades because it was incorrectly identified as having been built in 1877 and was therefore presented as the world’s first automobile.100 years before Marcus, France’s Nicolas Joseph Cugnot designed and built a vehicle was later declared to be the first automobile in the world. It was a monstrous steam-powered affair which is said to have caused a road accident during a test run in 1769.in 1801 it was taken to the Conservatoire des Arts et Métiers in Paris without having made any further impact on the history of the the automobile.Switzerland’s Isaac de Rivaz worked on gas engines from 1770 and was the first person to equip a stationary gas engine with electric ignition.in 1813 de Rivaz fitted an engine of this type to a vehicle and conducted test runs in the area around Venvey on Lake Geneva.In 1883, the French industrialist Edouard Delamare-Debout-teville installed a gas engine in a three-wheeled vehicle. The experiment ended when the gas container exploded, the frame of a second vehicle with a liquid fuel engine broken during its first trials. Delamare-Debou-tteville gave up.In the USA, George Selden claimed that he was the inventor of the automobile. This son of a patent attorney had filed a paten application for a motor vehicle in 1879. He was granted the patent in 1895 without ever having built an automobile. Selden bombarded American car manufactures with demands for license fees. It was not until 1911, following protracted litigation, which Henry Ford succeeded in overturning the mysterious Selden patent.From a historical perspective, all of these would-be ―world’s first automobiles’have one thing in common: the influence which they exerted on the development of automotive transport was extremely short-lived because none of them had the necessary qualities to go down in history as a real breakthrough.In 1886, Karl Benz and the team of Gottlieb Daimler and Wilhelm May Bach initiated general motorization with their inventions. These gave rise to several hundred different types of vehicle and design concepts which continue to be appliedanywhere in the world to this day.The invention in the 1880s of the high-speed engine and the automobile enabled Gottlieb Daimler and Karl Benz—independently of one another –to lay the foundations for the motorization of road transport. With the help of financial backers and partners, they both invested their development projects in their own private businesses—in Mannheim, Benz founded the firm Benz & Cie, in October 1883, and Daimler Motorren Gesellschaft (DMG) was formed in November 1890.In order to gain publicity and a certain distinction for their products, both companies sought a suitable trademark.to begin with, the inventors used their own names –―Benz‖ and―Daimler‖, which vouched for origin and quality of the engines and vehicles. The trademark of Benz &Cie, remained unchanged, except that in 1909, the cog wheel symbol which had been used since 1903 was replaced with a laurel wreath surrounding the name Benz. But the turn of the century brought a completely new trade name for products from Daimler-Motoren-Gesellschaft (DMG) in Cannstatt: ―Mercedes‖. So what is the origin of this name?Mercedes- a Spanish girls’ name meaning ―grace‖-was the name of the daughter born in 1889 to the Austrian businessman, Emil Jellinek, who had homes in Baden near Vienna and Nice.A progressive thinker with an interest in sport, Jellinek turned his enthusiasm to the dawning age of the automobile, an invention he knew would be of key importance for future. As early as 1897,he made the journey to Cannstatt to visit the Daimler factory and ordered his first Daimler car—a 6 hp belt-driven vehicle with two-cylinder engine.But the car, delivered in October 1897 and with a top speed of 24 km/h, was soon too slow for Jellinek. He demanded 40km/h and ordered two more vehicles. Supplied in September 1898, the two Daimeler ―Phoenix‖ cars, with their front-mounted 8 hp engines, were the world’s first road vehicles with four-cylinder engines.Emil Jellinek had good contacts with the worlds of international finance and the aristocracy and became increasingly active as a businessman. In 1898, he began to promote and sell Daimler automobiles-in particular, within the higher echelons of society. In 1899, DMG supplied Jellinek with 10 vehicles; in 1900,he received as mangy as 29.Jellinek demanded ever faster and more powerful vehicles from DMG. From 1899,he also entered these in race meetings—first and foremost of which was the Nice week—where he would race under his pseudonym ―Mercedes‖, the name of his daughter aged ten at the time. Initially, he used the name not as an automotive brand name but merely as a team and driver designation.At the beginning of April 1900, Jellinek made an agreement with DMG concerning sales of Daimler cars and engines. The decision was taken to develop a new engine: bearing the name Daimler –Mercedes‖, thereby introducing Jellinek’s pseudonym as a product designation. Two weeks later, Jellinex ordered 36 of the vehicles at a total price of 550,000maks—a sizeable order even at today’s equivalent value of DM5.5 million. A few weeks later, he placed an order for another 36 vehicles,all with 8 ho engines.The first vehicle to be fitted with the new engine, a 35 hp racing car, was delivered to Jellinek by DMG on December 22,1900. This first ―Mercedes‖, developed by Wilhelm Maybach, the chief engineer at DMG, caused quite a sir in the first year of the new century. With its low center of gravity, pressed-steel fram,light, high-performance engine and honeycomb radiator, it featured numerous innovations and is regarded today as the first modern automobile.The nice week in March 1901, during which the Mersedes vehicles were found to be unbeatable in virtually every discipline, attracted enormous publicity for Jellinek and the Mersedes. In March and August 1901,the 12/16 hp and 8/11 hp sister models appeared. Jellinek’s orders soon stretched the Daimler plant in Cannstatt to full production capacity.―Mersedes‖ was lodged as a trade name on June 23, 1902 and legally registered on September 26. From June 1903, Emil Jellinek obtained permission to call himself Jellinek-Mersedes, commenting: ―This is probably the first time that a father has taken his daughter’s name.‖Benz, one famous vehicle brands of Germany. Nowadays, Benz has been sold all over the world with a great reputation. It is admirable for its perfect level of technology, excellent quality standards, innovation, and a series of classic coupe styles.In 1883, Benz began to establish the Mercedes and Rhine gas engine factory. At the same time, Daimler successfully invented the first high compression radio explosive motor. Both of them lighted the history of Mercedes-Benz vehicle factory in the early days.Benz invent a car using single-cylinder engine with a large flywheel, which was installed in the rear of the car, its max speed was up to 16km/hour. However, because other supporting technology is not mature enough, the car had a knack of breaking down just when people need it, he can’t even drive it in public. In august 1880, Benz’s wife-Beretta made a brave decision, she drove Benz’s car with her children to visit the child’s grandmother who live in more than 100 kilometers away. When she arrived, she immediately sent a telegram to Benz to tell him that the car stood the test of jolt and ask him to send the car to the Munich Trade Fair. She was also considered the world’s first female car driver because of this. The invention of Benz caused a great sensation in the Munich Trade Fair; people were surprised by the walking of gharry, after the fair, a large number of customers began to order Benz’s car, then he set the largest automobile factory in Germany and start producing legendary Mercedes cars.Benz’s car got the national patent certificate in 1886, which marked he realized his dream that integration the engine and the car perfectly, and our human’ history of transportation has lifted to new chapter. The first car in the world has less than 300kg’s overall weight, which concludes 100kg’s engine’s weight. Only a few weeks later, Gottlieb Daimler also got the patent right of his four-wheel vehicle. The same as the idea of ―land, sea, air‖ fully motorized, he applied the single-cylinder engine of the four-wheel vehicle to the airship and boat soon.Benz successfully developed the ―Victoria‖in 1893, which was the mostluxurious car and had the most advanced technology at that time. Later, he research the ―Velo‖sold 2000 mark, which was the first production car in the world. Afterwards, he changed the seat of ―Victoria‖ to be a face to face one, which made the car became the world’s first bus.In 1926, the two companies merged. They formally established Daimler-Benz, Mercedes-Benz was established after that merger. And this name was painted on a DMG vehicle used in races by a man in honor of his beautiful daughter. The name of the man is Emil Jellinek, who was the customer of Daimler Motor’s company. He use a new car which used a wide range of the innovative technology, including the strong engine, the cellular radiator, the long wheelbase and the low gravitational center. This was the most outstanding product at that time and it’s proved to be successful. ―Mercedes‖obtained the legal protection as a trademark. What’s more, Mercedes means happiness in Spanish which is called god’s language. After that, it became the formal name for the company.Mercedes-Benz had twice merged. After the First World War, only the companies which has strong financial and excellent brand can survive during the inflation and sale slumping period. So Benz and Daimler Car company formed the Syndicate Company at 1924, and then synthesized into the Daimler-Benz AG.. Finally, German Daimler-Benz and the Chrysler of the USA merged to be the Daimler-Chrysler Group which is operating all over the world. And Mercedes Car Group’s independent brand, the Mercedes-Benz, the Smart, and the May Bach, are the important pillar of the new group.As for the logo of Mercedes-Benz, the Trigeminal star sign was first used in 1909 by Mercedes-Benz’s official account. In 1873, Daimler used the trigeminal star to mark his living place on the letter which was mailed to his wife. And he wrote:‖someday, this star will enlighten the work of my whole life.‖As part of the 1926 merger, a new logo was created that word include a symbol for each and integrate the name of the two former companies. A three-pointed star had been designed by Daimler to show the ability of his motor for land, air, sea use. The traditional laurel wreath symbol used by Karl Benz was added along with his name to complete the new logo. The logo with a plain ring as seen today, was not used until 1937.The first time Benz came to China was about 20 century. Empress Dowager CiXi was enthusiastic to new technology. In about 1900, Germany sent her a Mercedes car (Benz Velo). This is still well preserved now in the Summer Palace. In 1986, the Mercedes-Benz’s Cars Sales Services Limited was established in Hong Kong. As the development of Mercedes-Benz, they migrate their headquarters to Beijing in 2006. Now the sign of Mercedes-Benz has become a symbol of the world’s most famous brand. There are more than 120 authorized sales and service center in China.。

奔驰.ppt

100多年来，梅赛德斯品牌一直是汽车技术创新的先驱者。自1900年 12月22日Daimler-Motoren-Gesellschaft(戴姆勒引擎公司)向其客户献上了世界上第一辆以梅赛德斯(Mercedes)为品牌的轿车开始，梅赛德斯-奔驰汽车就成为汽车工业的楷模。
如今，梅赛德斯-奔驰被认为是世界上最成功的高档汽车品牌之一，其完美的技术水平、过硬的质量标准、推陈出新的创新能力、以及一系列经典轿跑车款式，如300 SL鸥翼车型，都呈现出了无与伦比的豪华气派。梅赛德斯三叉星已成为世界上最著名的汽车及品牌标志之一。
奔驰的产品策略
2、产品反映经营理念
反映传统价值的S-Class是为年龄45岁左右的男性公司总裁或高级管理人员而设计。这是奔驰的经典车型，集合了大量最新研制出的技术和设备，豪华典雅、安全可靠。是车主身份和地位的象征。
SLK代表了潮流价值，专为事业有成的成功女性而设计。属于跑车系列，流线型车身，内饰精巧细致，尽显成功女性的无穷魅力。
奔驰乘用车
SLK >敞篷跑车
奔驰乘用车
C 63 AMG
CLS 63 AMG
G 55 AMG
ML 63 AMG
S 65 AMG
SL 63 AMG
SLK 55 AMG
SLS AMG
SLS AMG F1 Safety Car
Maybach 62 S
安全技术限距控制系统（SPEEDTRONIC）
奔驰的内外沟通传播策略
对外理念传播
1、销售和促销活动——行为信念传播 2、外观形象设计——标志符号传播 3、新闻报道传播 4、广告传播 5、公共关系传播
A级 >轿车
奔驰乘用车
奔驰乘用车 B级>豪华运动旅行车

梅赛德斯奔驰(MercedesBenz).ppt

产及物流用地66万平方米，一期规划年产4万辆。为制造出世界级标准的梅赛德
斯-奔驰商务车，公司将引进全球最先进的汽车生产技术，进口先进的关键生产
设备，建设焊装、涂装及总装生产线和配套设施。2007年10月，公司正式奠基
建厂，2010年5月威霆Vito，唯雅诺Viano产品量产上市。2011年斯宾特Sprinter
欲翱翔天际。其独特的的造型自然会赢得那些成功
男士以及奔驰忠诚拥护者的青睐，拥有这样一辆车，就意味着更能体现他们自身的不同和社会地位。
巨星代言更具魅力
▪ 在梅赛德斯sls amg的两个视频广告中，它是由 F1赛车史上曾经红极一时，被千万人追捧的舒马赫，还有网球天王费德勒，也是受全球无数球迷崇拜的对象。他们是成功男士的代表，荣耀的象征，他们在广告中的出现，特别能引起那些社会上成功阶层男士的格外关注以及那些想要在朋友，同行之间更想展示自己取得的巨大成功和想要赢得更多人的关注和尊重的社会价值的一种彰显社会成功男士的需要。
梅赛德斯-奔驰（Mercedes-Benz）
▪ 梅赛德斯-奔驰（Mercedes-Benz），是一家德国汽车公司，也是世界十大汽车公司之一，以生产高质量、高性能的豪华汽车闻名于世。它创立于1900年，公司总部设在德国斯图加特，创建人是被世人誉为 “汽车之父”的卡尔·本茨（Karl Benz）和戈特利布·戴姆勒（Gottlieb Daimler）。Mercedes-Benz汽车公司经营风格始终如一，不追求汽车产量的扩大，只追求生产出高质量、高性能和高级别的汽车产品。除了高档豪华轿车外，奔驰公司还是世界上最著名的大客车和重型载重汽车的生产厂家。
▪
自从奔驰制造了第一辆世界公认的汽车后，一百多年过
去了，汽车早已度过了他的百岁寿辰，而在这一百多年来，

奔驰英文ppt课件

Ｅ系：从优秀到卓越，为追求卓越的商务人士设计，尊贵又不失沉稳
Nowadays
SKL敞篷：动感紧凑，强劲时尚，超越感官之美。
G系 - 越野车，号称“越野之王”。岁月不改，天地不移
富有创意的设计，鲜明的线条，体现的敢于标新立异的勇气
SUV: 不敛锋芒尽显独特
uary 29, Carl Benz invented the first car horseless carriage, and now stored in tricycles car museum of Munich. A Benz auto manufacturing company to obtain patent right, it is a day, January 29 was confirmed as automobile's birthday .
In 1909, June, Daimler company registration application trigeminal star "as a" symbol of cars, symbol, water and air landing on the mechanization
In 1916, it adds a circle around in circles, the upper part of the embedded four small star, have below the Mercedes "apply," the words. "The Mercedes" is the meaning of happiness, meaning Daimler production car will for owners bring happiness.

Mercedes-benz (奔驰)发展史.ppt

Daimler-MotorenGesellschaft 1916
Daimler-Benz AG 1926
Mercedes-Benz 1989
今天，三叉星徽已成为世界最驰名品牌的象征。
1926
一战后的经济危机时期，奢侈品销售陷入困境。 1926年6月，戴姆勒和奔驰这两个老牌汽车制造商合并成立戴姆勒-奔驰汽车公司，共同在汽车制造道路上携手前行。这个商标现已成为汽车品质与安全的保证。如今，梅赛德斯-奔驰已经驰名世界，代表着汽车业的传统、创新、奢华与未来。
Mercedes-Benz Cars, Date
Slide 19
M级越野车改进的动力---为路而生，道路就在脚下
Mercedes-Benz Cars, Date
Slide 20
M级
M级SUV堪称SUV潮流的引导者：动感，时尚，道路驾驶和越野性能同样出众 M级SUV不仅透漏着动感、力量和运动性，更有着无与伦比的性能和优雅 M级SUV的独特设计理念使得它成为独一无二、高贵奢华和无限创新的代名词
Mercedes-Benz Cars, Date
Slide 15
E级轿车悠久传统与精彩设计 “美丽永恒”
Mercedes-Benz Cars, Date
Slide 16
E级
E级车是梅赛德斯-奔驰的主打产品，秉承了这个品牌的优良价值 E级车永远是商务用车的经典选择，在同类型车中被认为是最安全和最舒适的
“一个工程师，一台发动机”显示了梅赛德斯-AMG对传动的尊重，同时传承了精湛的工艺和创造性
每一个发动机都是由一个工程师打造，这位工程师会在梅赛德斯-AMG发动机的金属板上刻上自己的签名
Mercedes-Benz Cars, Date

梅赛德斯奔驰历史简介英文

煤矿事故影响
从王家岭透水事故到国务院批复的三起特别重大事故等等众多煤矿事故可以看出煤矿事故多、伤亡大，给无数个家庭带来了灾难，夺走了一个个生命。不仅影响到经济，也影响着其它方面。每发生一起特大事故，尤其是瓦斯爆炸事故，都在社会上引起广泛影响，它直接涉及到社会安定与稳定。使煤矿工作、经营工作、生产建设等受到影响，以致出现煤矿企业招工难、煤矿院校招生难、煤矿工人找对象难等问题。
The Trigeminal star sign was first utilized in 1909 by Mercedes-Benz's official account. In 1873, Daimler used the trigeminal strar to mark his living place on the letter which was mailed to his wife. And he writed:"someday, this star will enlighten the work of my whole life."
煤矿安全的重要性
从以上煤矿事故所带来的经济损失和劳动者伤害可以看出煤矿安全在生产中的重要性，它保证着煤矿安全生产，劳动者的生命健康和国家的财产不受到损失以及社会的和谐与稳定。所以我们必须要学安全、懂安全、用安全。
Amy jeiel NaKe
Mercedes
In 1899.03, the offical Amy jeiel Nake took the first place in the Nice Trip auto race with the car named by his daughter's name"Mercedes", from that time on, all the Daimler vehicles were marked by Merc

汽车发展史_(英文ppt课件

❖ 1956,the CA-10 4-ton Jiefang commercial truck was produced by the First Automobile Works
精选ppt
10
Development in china
explore and Growth stage
❖ 1958: The first 2½ ton light duty truck ❖ 1958: Nanjing Automobile Works, previously a vehicle
精选ppt
2
Technical Background----industrial revolution
After Watt improved the steam engine （蒸汽机）,French Army Engineer Cugnot produced the first steam engine driving a car.
❖ China zoomed past Japan to become the world's No. 2 vehicle （车辆）market in 2006 and passed the United States to be the biggest in 2009.
精选ppt
12
Top of automobile
精选ppt
5
The first quadricycle（四轮车）
❖ In 1896, the Germany’s engineer Daimler fixed his 1.1hp gasoline-powered engine on a quadricycle with the help of his friend Wilhelm Maybach ,and this is the famous “Daimler 1”.

奔驰汽车英文介绍精编版课件

The hyphenated brand name Mercedes-Benz was established after that merger. The brand name Daimler had been licensed for use on other automobiles in France and the United Kingdom, and was therefore not available to Daimler-Benz. Instead, the name of its seminal Mercedes model designed by Maybach over twenty years before was chosen for the DMG portion of the new brand.
("Mercedes" had been painted on a DMG vehicle used in races by a man in honor of his daughter, and became the formal name of a DMG model in 1902, see below.) Thus, Mercedes-Benz became the brand name applied to the models of one of the new firm. Because of its eponymous tie to Karl Benz and his early vehicles, Mercedes-Benz is also the name of the world's oldest continuously produced automobile line.

汽车发展史(英文展示ppt)

Industrial revolution
The first car
The first gasoline car
汽车发展史
October 1885 , Carl Benz , designed and manufactured a gasoline loading threewheel car .
high-speed like planes computer control,safer
less more humanzied design
multifunctional less accident
general speed not snsitive enough
large more defects
丰田购买福特汽车的引擎，研究并研发自己的产品。在精益生产方式的带领下，丰田走在日本汽车制造商的前沿，然后也逐渐成为世界领先的汽车制造商。
汽车发展史
The most famous automobile brands:
USA: General Motors 通用 Ford 福特 Europe: volkswagen 大众 daimler 戴姆勒 Japan: Toyota 丰田
(1885年10月，奔驰发明了世界上第一台由汽油引擎机发动的三轮车)
汽车发展史
After the 20th century , cars no longer just the Europeans dominated , Ford , invented Ford "T" car , which built water production line ,starting a new car period. (20世纪后，汽车不再只是欧洲人主导，美国福特公司推出T型车并且发明了流水线生产方式，将汽车行业领入新时代。)

奔驰英文演讲稿

奔驰英文演讲稿Ladies and gentlemen,。

Today, I am honored to stand before you to talk about one of the most prestigious automobile brands in the world – Mercedes-Benz. As we all know, Mercedes-Benz is not just a car, but a symbol of luxury, innovation, and engineering excellence. It represents the pinnacle of automotive engineering and has a rich history that spans over a century.First and foremost, let's talk about the history of Mercedes-Benz. The brand has its roots in the early days of the automobile industry, with the first Mercedes car being produced in 1901 by Daimler-Motoren-Gesellschaft. Since then, Mercedes-Benz has been at the forefront of automotive innovation, introducing groundbreaking technologies and setting new standards for the industry.One of the key pillars of Mercedes-Benz's success is its commitment to excellence in engineering. The brand has always been synonymous with cutting-edge technology, superior performance, and uncompromising quality. From the iconic Gullwing doors of the 300SL to the advanced safety features of the latest models, Mercedes-Benz has consistently pushed the boundaries of what is possible in the automotive world.Furthermore, Mercedes-Benz has a strong focus on sustainability and environmental responsibility. The brand has been a pioneer in developing alternative fuel technologies, such as hybrid and electric vehicles, and has made significant investments in reducing the environmental impact of its manufacturing processes. This commitment to sustainability is not only good for the planet, but also sets a positive example for the entire automotive industry.In addition to its engineering prowess, Mercedes-Benz is also known for its timeless design and unparalleled luxury. The brand's vehicles are not just modes of transportation, but works of art that exude elegance and sophistication. Whether it's the sleek lines of theS-Class sedan or the muscular stance of the GLE SUV, every Mercedes-Benz vehicle is a testament to the brand's unwavering dedication to craftsmanship and aesthetic perfection.Last but not least, Mercedes-Benz has a rich heritage in motorsports, with a long history of success in Formula 1, endurance racing, and touring car championships. The brand's motorsport pedigree is a testament to its commitment to performance and innovation, and has helped solidify its reputation as a leader in the automotive world.In conclusion, Mercedes-Benz is more than just a car – it is a symbol of excellence, luxury, and innovation. From its rich history and engineering excellence to its commitment to sustainability and timeless design, Mercedes-Benz continues to set the standard for the automotive industry. As we look to the future, there is no doubt that Mercedes-Benz will continue to lead the way in shaping the future of mobility.Thank you.。

奔驰车的发展史共83页PPT资料

Slide 4
Northern Star (Tianjin) Automobile Ltd. Co.
轿车的发展历程
180 D 型车 W 120 DI 燃烧原理 : 四冲程柴油机 (with indirect injection-带预燃室) 发动机型号 : OM636VII / 636.938 布置 : 直立、纵向、前置汽缸数: 4 / 直列配置缸径×冲程 : 75 × 100 mm 排量： 1767 cc (tax classification 1755 cc) 压缩比： 19 曲轴轴承数： 3
Slide 2
Northern Star (Tianjin) Automobile Ltd. Co.
轿车的发展历程
第一个星形标志出现于散热器隔栅上。到1921年，注册了位于散热器盖上的“ 环中星（star in a ring) ”标志。
Mercedes-Knight 16/45 hp open tourer, 1921
Gottlieb Daimler and Wilhelm Maybach. Following the motorcycle and a motorboat, the motorization of the carriage provided further proof of the versatility of this invention.
Northern Star (Tianjin) Automobile Ltd. Co.
轿车的发展历程
230 SL 型车 (W113)1963 -1967
190 SL型车, W121 1959 1960
600 型车, (W100) 1963 1981 其 Pullman 款, with six doors and vis rear seat system, is unveiled