中国电影产业现状、问题及对策

2015届毕业论文

中国电影产业现状、问题及对策研究

院、部：经济与管理学院

学生姓名：圈圈

指导教师：WWW 职称讲师

专业：国际经济与贸易

班级：

完成时间：2015年6月

摘要

经济和科技的日益发展，给人们的物质生活带来了极大的变化的同时也使人们对精神方面的消费需求愈发提高。电影产业作为文化产业的核心组成部分，不仅仅是对文化领域有着重要的影响，更成为促进经济发展的强大动力。在经济全球化的影响下，电影产业发展的现状和存在的问题也需要我们去研究和解决。本论文首先对论文的研究背景，电影产业的重要性进行了一些简要的阐述。其次是在研究全球电影产业的发展现状的基础之上，重点研究电影强国如美，韩，日，法，印等国的电影产业的经验借鉴。通过收集这些国家的电影业发展的数据资料，对其进行综合分析找出影响电影产业发展的具体因素，并对我国电影产业中存在的的问题进行了归纳和分析。在研究了解自身存在的影响发展的问题之后，要着重分析其他电影强国的优势对我国电影产业的经验借鉴，并对此总结出推动电影产业发展的对策。中国应该针对自身优势所在，及时调整关于电影产业的政策措施，提高产业影响力，创造出中国特色的属于自己的电影发展之路。

关键词：中国电影产业，现状，问题，对策

ABSTRACT

With the increasing development of the economy and science and technology, people’s material life has undergone significant changes. At the same time, people’s consumption demand in the spiritual aspect has also increased. As a core component of the cultural industry, the film industry has not only affected the cultural field, but also provided a huge impetus to the economic development. Under the impact of economic globalization, the current situation and problems of the film industry also needs to be studied and solved.This paper has first of all briefly illustrated the research background and the importance of the film industry. Secondly, on the basis of research development status of the global film industry above the film focuses on Experiences powers such as the United States, South Korea, Japan, France, India and other countries of the film industry. By collecting data in these countries the development of the film industry, its comprehensive analysis to identify the specific factors that influence the development of the film industry, and the problems that exist in China's film industry were summarized and analyzed.In the study understand the issues affecting the development of their own existence after the analysis should focus on the advantages of other movies powers Experience of China's film industry, and this summed up the development of measures to promote the film industry. China should make use of its advantages, timely adjust the trade strategies related to the film industry, increase industry competitiveness and create a film development path of Chinese characteristics.

Key words：Chinese film industry；situation；problems；Countermeasure

目录

1绪论 (1)

1.1问题的提出 (1)

1.2研究的背景和意义 (1)

1.3文献综述 (2)

1.3.1国内文献综述 (2)

1.3.2国外文献综述 (3)

1.4研究方法 (4)

1.5论文结构安排 (4)

2我国电影产业现状 (5)

2.1电影的市场规模不断扩大 (5)

2.2中小成本电影异军突起 (5)

2.3院线和影院发展速度较快 (5)

2.4国内电影产量和票房持续增长 (5)

2.5票房过亿的电影越来越常见 (6)

3我国电影产业存在的问题 (7)

3.1产业的体制结构还不成熟 (7)

3.2电影内容缺乏深度，无法反映文化内涵 (7)

3.3相关政策法规还未完善 (8)

3.4电影优秀人才较少，缺乏国际影响力 (9)

3.5国内观影人群相对较少 (9)

4影响电影产业发展的因素分析................................................. 错误!未定义书签。

4.1生产要素 (11)

4.2市场需求 (12)

4.3相关产业和支持产业的表现 (12)

4.4企业的战略、结构、竞争对手的表现 (12)

4.5其他因素 (13)

5中国电影产业发展的经验借鉴及对策 (15)

5.1国外电影产业的经验借鉴 (15)