商务英语综合教程杨翠萍主编第三册
商务英语综合教程第三册
商务英语综合教程第三册一、课程概述商务英语综合教程第三册是专为商务专业学生设计的一门高级英语课程。
本课程旨在帮助学生进一步提高商务英语的听说读写能力，扩展商务词汇量，培养学生在商务环境下的跨文化交际能力。
二、教材内容本教程共包含10个单元，每个单元围绕商务主题展开。
各单元内容包括商务会议、商务信函、商务报告等。
通过学习每个单元的文本、对话、案例研究等内容，学生可以了解和掌握商务英语的实际运用场景和技巧。
三、课程目标•提高商务英语听力水平，能够听懂商务会议、电话谈判等场景下的英语对话。
•培养商务英语口语流利度，能够准确交流并表达个人观点。
•熟练运用商务英语写作技巧，能够撰写商务报告、商务信函等文档。
•扩大商务英语词汇量，掌握商务领域的常用术语和表达方式。
•培养跨文化交际能力，提高与国际商务合作伙伴的沟通技巧。
四、教学方法1.录音听力练习：通过听录音材料，学生可以提高听力理解能力，熟悉商务英语的语速和语调。
2.口语对话练习：通过角色扮演、团队讨论等形式，学生可以模拟真实商务场景，锻炼口语表达能力。
3.写作训练：教授商务英语写作的规范和技巧，通过写作练习提高学生的写作水平和表达能力。
4.课堂讲解和讨论：教师通过讲解教材内容，引导学生思考和讨论商务英语的实际应用。
五、考核方式1.期末口语考试：要求学生就指定的商务情景进行口语表达，评估学生的口语流利度和表达能力。
2.期末笔试：包括听力、阅读和写作三部分，测试学生听力理解、阅读理解和写作能力。
3.平时成绩：考虑学生的课堂表现、课后作业完成情况、小组讨论和出席率等综合因素进行评定。
六、参考资料1.《商务英语综合教程第三册》，作者：XXX，出版社：XXX。
2.《商务英语初级读本》作者：XXX，出版社：XXX。
3.《商务英语会话》作者：XXX，出版社：XXX。
七、学习建议1.多听商务英语录音材料，培养对商务英语的听觉理解能力。
2.制定学习计划，合理安排学习时间，充分利用课堂和课后时间进行复习和巩固。
商务英语综合教程3
商务英语综合教程3
商务英语综合教程3是一本涵盖商务英语各个方面的教材。
它为学生提供了系统学习商务英语的机会，帮助他们提升沟通能力，掌握商务专业知识，并了解国际商务环境。
该教材分为若干单元，每个单元聚焦于一个特定的主题，如商务会议、市场营销、国际贸易等。
每个单元都包含了听力、口语、阅读和写作等多个方面的学习内容。
学生可以通过听取录音材料、参与课堂讨论、阅读相关文本和写作练习来提高自己的语言运用能力。
在商务英语综合教程3中，学生将学习到各种商务场景下的实用英语表达方式。
他们将学会如何组织和参与商务会议，进行市场调研，撰写商务报告等。
此外，该教材还介绍了一些国际商务的基本原理和实践问题，如关税、贸易协定、国际市场等。
教材还提供了大量的真实商务案例和实例，以帮助学生将所学知识应用到实践中。
通过分析和讨论这些案例，学生可以更好地理解商务英语的应用领域，并且获得解决实际问题的能力。
商务英语综合教程3注重培养学生的团队合作能力和跨文化沟通技巧。
学生将通过小组讨论、角色扮演等活动来提高自己的合作能力，并了解不同文化下的商务礼仪和交际习惯。
总的来说，商务英语综合教程3是一本全面、实用的商务英语教材。
通过学习这本教材，学生将能够提升自己的商务英语水平，并为未来的商务工作做好准备。
商务英语综合教程杨翠萍主编第三册Unit_2
2. What do you think are the criteria of a successful entrepreneur? • Total capital of his business • High rate of profit margin • Sales value • Technological advancement level • Corporate culture • Realization of social responsibility • Number of branches in overseas market • Market share • To be a listed company
1. What is an entrepreneur? • a person who sets up a business or businesses, taking on greater than normal financial risks in order to do so企业家，企业创办人 • ■a promoter in the entertainment industry • （娱乐业的）承办人，主办者
Paragraph 13-15
• What does the writer mean by having confidence in his venture? • Cite Chinese food industry for example to show that this point is not a belief of the entrepreneurs (三鹿、湖南茶油，圣元，冠生 园，奥康皮鞋） • Is it a problem of corporate integrity/ or simply a problem of quality?
商务英语综合教程 第三册第5课
Main Idea
A growing number of customer rage incidents occur, creating serious problems for service organizations.
Service organizations are most vulnerable to customer rage incidents due to its “real-time” character and uncontrollable customer behaviors.
商务英语综合教程 第三册
Unit Five
Customer Management
Why do customers complain? Is that true that customer complaints are always a hassle to the organization? Why or why not?
Learning Objective
• To understand the importance of dealing with customer complaints properly;
• To know the effective techniques of defusing hostile customers;
• 2. Unfriendly interactions can escalate to rage if the customer or the employee hits the other’s hot button with an inappropriate comment, wrong gesture, or other insult.
商务英语综合教程 第三册第3课
• StartupNation: 美国企业家论坛 • Fortune: 美国《财富》杂志 • FedEx: 美国联邦快递 • Star Trek: 美国科学幻想娱乐系列《星际旅行》 • Jimmy Buffett: 美国乡村摇滚传奇歌星、成功商
人和畅销书作家吉姆·布菲
Word Explanations
• a brand of ice cream, frozen yogurt, sorbet, and ice cream novelty
products, manufactured by Ben & Jerry’s Homemade Holdings
• Domino's Pizza:
• an international fast food pizza delivery corporation headquartered just outside Ann Arbor, Michigan, the secondlargest pizza chain behind Pizza Hut in the United State
Learning Points
Part I: Part II: Part III: Part IV:
Lead-in
Text A
Text B Exercise
and quiz
• Here is a master list of home business ideas. Choose your favorite one and tell why.
suitable for moms and moms-to-be
who want to spend more time at
home.
Masterpieces
商务英语综合教程第三册Unit 7 Insurance Industry
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Unit 7 Insurance Industry (5)
Text Analysis
1. Insurance is appropriate when you want to protect against a significant monetary loss. Take life insurance as an example. If you are the primary breadwinner in your home, the loss of income that your family would experience as a result of our premature death is considered a significant loss and hardship that you should protect them against.
take ... as an example 把…作为一个例子 (1) Take my studying English as an
example. She always regards me as a lazy boy in it. • 拿我学英语为例吧，她总以为我不用功.
(2)"Take our Cinderella as an example. The face of Disney's Cinderella face is European, but ours is a Chinese. She looks like a young Chinese country girl, " he said.
综合商务英语教程第三册unit 3
III. Reading
• Read the article again and answer the following
questions.
• 1 What is the main subject of the article? • 2 Before recruiting for a new or existing position, what
• V. Speaking
• B. Work in pairs. The recruiter announces
the job description through advertisements. What is the best way to search for a job? Choose one or two, and discuss the advantages and disadvantages with your partner.
•
• VI. Writing
• Write an application letter of your own,
and share it with your classmates to make some improvement. Be sure of using the structure and expressions above.
demand, insist, order, recommend, suggest and wish.
• Examples: • • I wish it were still in use.
• IV. Language Focus
• (subjunctive mood --"it was" becomes "it were") • • The board recommended that the motion be passed
商务英语综合教程综合训练第3册课程设计
商务英语综合教程综合训练第3册课程设计课程背景随着全球化的不断推进，商务英语的重要性越来越突显出来。
商务英语不仅是跨国企业进行业务活动的工具，也是提高个人竞争力不可或缺的一门技能。
为了满足学生的需求，我们开发了商务英语综合教程综合训练第3册课程，旨在帮助学生系统学习商务英语知识，提高学生在实际商务环境中运用英语的能力。
课程目标本课程旨在让学生掌握以下知识和技能：1.商务英语基础知识的巩固与拓展。
2.提高商务英语口语和听力技能，能够流利、准确地与国内外商务人士进行交流和沟通。
3.培养学生的商务思维和跨文化交际能力，能够处理商务活动中的各种挑战和问题。
4.教育学生遵循商业伦理和文化多样性进行商务交流，提高学生商务素养。
课程内容第1章：商务会议本章节主要介绍商务会议的流程、礼仪和相关英语表达。
包括会议前的准备工作、会议的组织和主持、会议中的沟通技巧和表达等内容。
第2章：商务谈判本章节主要介绍商务谈判的流程、策略和相关英语表达。
包括谈判前的准备工作、谈判的技巧和策略、如何进行有效谈判等内容。
第3章：商务往来邮件本章节主要介绍商务往来邮件的写作技巧和相关英语表达。
包括邮件的格式、用语、礼貌等。
第4章：商业说服和演讲本章节主要介绍商业说服和演讲的技巧和准备工作。
包括如何掌握演讲技巧、如何进行有效的说服等内容。
课程设计教学方法本课程采用“课堂教学+实践体验”相结合的教学方法。
在课堂上，教师将呈现商务英语的知识点和技巧，并通过一定的练习促进学生跟进掌握、理解与消化。
在实践体验环节，学生将在真实的商务场景中使用英语进行交流，培养实际应用能力。
课堂安排本课程将分为6次课程，每次课程2学时，具体内容安排如下：第一节第二节商务会议商务会议第一节第二节商务谈判商务谈判商业邮件商业邮件商业说服商业说服商业演讲商业演讲总结与评估总结与评估实践体验在每个章节的教学中，我们将安排一定时间进行实践体验。
在实践体验中，学生将会被分成小组，进行模拟商务会议、商务谈判、商业说服等活动。
商务英语综合教程第三册第1课
• • • • •
ailment obsession oblivious divert expedition
• Explore Famous Women Entrepreneurs
• Historically, entrepreneurship has been a maledominated pursuit, but many of today's most memorable and inspirational entrepreneurs are women. Go to the Internet to learn more about some of the most influential entrepreneurial women past and present. • Suggested website:
3. Steve Jobs: 苹果电脑的现任首席执行官兼创
办人之一史蒂夫•乔布斯
4. Henry Ford:
福特
美国福特汽车公司的建立者亨利• 英国零售业大亨菲利普•格林
5. Philip Green:
• • • • •
albeit overwhelming assume presumably accumulate
商务英语综合教程杨翠萍主编第三册-Unit_1
• Most of us have been to seminars or conferences where we've left feeling inspired and rejuvenated. But how many of us have ever left everyday meetings feeling the same w Rarely, no doubt. The reason is that good seminars and conferences are organized precisely to engage us. Sadly, most office meetings are not. • Believe it or not, meetings can and should be the most interesting and productive part of your day. And if you've ever been to a great conference or seminar, you already have seen some of the basic principles at work. These can be summarized as: 1) preparation 2) facilitation 3) inspiration 4) results
Reading II
Para. 1 Questions: 1. What is the main idea of Pra. 1? 2. What is the problem of the business pointed out? 3. How to solve the problem?
商务英语综合教程杨翠萍主编第三册Unit_3
• 1. 2. 3. 4. 5.
WarmWarm-up questions: What is market? What is marketing? What is a marketing strategy? What marketing strategies can you think of? What are the differences between marketing and advertising? 6. What programs will you run as a marketing manager to implement the following strategies? (1) Increase number of users (2) increase rate of purchase (3) maintain customer satisfaction (4) simplify buyer’s purchasing process (5) reduce buyer’ chances of losing customer to competitors
• • • • • • 1. 2. 3. 4. 5.
What is market? (Read the following sentences and explain the meaning of the word market in each context) Farmers going to market look so happy you never believe they just went through a grave flood. There is a market for ornamental daggers. The American market remain in recession. The future development cannot simply be left to the market. market. Sheep farmers are still unable to market their laபைடு நூலகம்bs. offer for sale the free market; the operation of supply and demand the state of trade at a particular time or in a particular context a demand for a particular commodity or service an area or arena in which commercial dealings are conducted
商务英语综合教程第三册
Text 1. Acing the Behavioral Job Interview
Pre-reading questions:
Have you ever experienced a job interview? If yes, could you describe some feelings during your job interview?
In your opinion, what is the best way to reduce the stress evoked by a job interview?
How to prepare for a successful job interview?
Background Information
Finding a job can be challenging when you're in college, especially when you are balancing classes, schoolwork, extracurricular activities, and your social life. It can be tricky even finding time to schedule interviews, so once you have an interview secured, it's important to make the best of it. Here are some tips for interviewing when you're in college.
商务英语综合教程第三册Unit 8 International Business_OK
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7
Unit 8 International Business (7)
2.Ghosh says boards of successful companies often seek out the founders and CEOs of failed compa nies because they value experience over a clean slate. After all, Henry Ford and Steve Jobs experie nced multiple failures before achieving success.
(3) Your love will not be willing to listen to your criticism.
• 爱情方面，你的伴侣不会乐意听你的批评。
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6
Unit 8 International Business (6)
• 我们所有人都知道工作的重要性，不仅仅是为了一份薪水， 也为了心灵的平静，这份平静是随着你能供养自己的家庭 而来。
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11
Unit 8 International Business (11)
the more... the more 越……更 (1)The more you learn, the more you know, The more you know, th
2021/6/27
2
Unit 8 International Business (2)
Warm-up Activities
I. Pair work Do you want to start your own business?
商务英语综合教程杨翠萍主编第三册-Unit_4
3. What is cooperative competition?
Co-operative competition is based upon Copromoting mutual survival - “everyone wins” wins”. Adam Smith’s “invisible hand” is Smith’ hand” the result of a process where individuals compete to improve their level of happiness but compete in a cooperative manner through peaceful exchange and without violating other people. Cooperative competition focuses individuals/groups/organisms individuals/groups/organisms against the environment.
• 1. What is compen is a contest between individuals, groups, nations, animals, etc. for territory, a niche, or a location of resources. It arises whenever two or more parties strive for a goal which cannot be shared. Competition occurs naturally between living organisms which co-exist in the cosame environment. For example, animals compete over environment. water supplies, food, and mates, etc. Humans compete for water, food, and mates, though when these needs are met deep rivalries often arise over the pursuit of wealth, prestige, wealth, fame. and fame. Business is often associated with competition as most companies are in competition with at least one other firm over the same group of customers.
商务英语综合教程杨翠萍主编第三册词组整理
商务英语综合教程（杨翠萍主编）第三册10、11、12 单元词组归纳1、official gazette 官方公报2、stubborn presence 顽固的姿态3、notice of allowance 许可公告4、high-rise quarters 高层部门5、R&D labs 研发实验室6、fancy equipment 先进的设备7、cut down on 减少8、go all out 全力以赴9、drain one’s savings 花光某人的积蓄10、shop around 推销，兜售11、 a line of 一列，一系列12、lionize 把……视为要人13、embodiment 体现，象征14、consummate inventor 技艺高超的发明家15、emerge/ arise from 来自于16、make one’s mark 成功，有影响17、call something into question 对某事提出质疑18、break new ground 做出新发现19、implantable heart pacemaker 可移植的心脏起搏器20、distance learning system 远程学习系统21、put out 发布22、in the hands of 在……手上23、on the prowl for 搜集24、pose challenge for 对……提出挑战25、grope for an explanation 找借口26、hang out 消磨时光27、denominate as 命名为28、tangible assets 有形资产29、appropriate a fund 拨款；私自挪用资金30、misappropriation 侵吞31、duplication 复制32、legal framework 法律框架33、trade secret商业机密34、in the eyes of 以……的角度看35、granting jurisdiction 授权管辖的区域36、in violation of 违反37、know-how 实用本领，窍门38、proprietary information 独家消息39、qualify as 被认可为40、contractual law 合同法41、set forth 陈述，阐明42、statutory protection 法定的保护43、laws of nature 自然法44、be predicated on 基于，取决于45、in light of 鉴于46、take precautions to 采取预防措施47、as the case may be 根据具体情况而定48、precondition，premise 前提(条件)49、under the gun 在压力或攻击下50、nose around 搜索，探问51、immune to 对……免疫，免于……52、price/ earning ratio 市盈率53、tap into 发掘，探索54、breezy chatter 轻松活泼的交谈55、under one’s belt 经历过56、prospective buyer 可能的购买者57、promotional spot 促销点58、treasure trove 有价值的发现或收藏物59、be fired up 充满热情60、 a pile of 一堆，一叠61、printout, handbill, leaflet, fly sheet 传单62、be steeped in 专心于63、pump into 投资于64、at the helm of 掌舵65、compare notes 交流意见和经验66、self-monitoring system 自我监督机制67、swap message 交流信息68、populist ethos 平民主义精神69、trading platform 交易平台70、mail order catalogs 邮购目录71、distribution costs 分销费用72、build an ongoing relationship with customers 与顾客建立持久的关系73、credit card transaction 信用卡交易74、randomly browse electronic catalogs 随机浏览电子目录75、schedule airline flights 安排航班76、travel literature 旅行指南77、subcontractor 分包商78、on hand 现有79、excess inventories 过量的库存80、labor- intensive 劳动力密集的81、whereabouts 行踪82、in one’s infancy 在事物的初始阶段83、tax-free zone 免税区84、lobby 游说85、browser window 浏览器窗口86、divulge credit card information 泄露信用卡信息87、put somebody at ease 使某人安心88、junk mail/ spam 垃圾邮件89、storefront display 店面陈列，展示90、hurtle toward 向某方向飞快移动91、marketing canon 市场标准92、in the hope of 希望93、scratch the surface of 触及……的表面94、mind-stretching 绞尽脑汁的95、leave somebody/ something behind 超过96、zero-defect 零缺陷97、differentiator 区分者98、leverage something to the fullest 充分利用99、in a win-win situation 双赢局面100、come of age 成年101、stick to the principles 坚持原则102、deep-pocketed companies 财力雄厚的公司103、customer loyalty 顾客忠诚度104、latent, unexpressed, unarticulated needs 未言明的需求105、overseas market 海外市场106、prosumer 参与自己所购产品设计的顾客107、driving agent 激励因素108、customer- centric 以顾客为中心的109、customer empowerment 顾客授权110、tap into 深入了解111、be akin to 和……类似112、 a performance-enhancement food 提升表现的食品113、the board of trustees 董事会114、give way to 给……让路115、lose out 在竞争中失败；遭受损失116、attention economy 注意力经济117、monetary incentives 金钱激励118、beg the question of 回避问题的实质119、delude oneself into 欺骗某人120、eyeball to eyeball 面对面地；争锋相对地121、wrap up something 结束某事122、lean- and- mean companies 精简高效的公司123、lose sight of 忽略，忘记。
综合商务英语教程第三册unit 7
its goods or services
• 8.
aerrtnp-one of the owners of a business
II. Vocabulary Building
• B. Complete the following paragraph
with appropriate forms of the given words.
• division staff experience domestic development • Determine how many members will be located in the
international market. Add individuals that not only speak the language of the other country but have ______ developing marketing programs there and have local contacts that can be used for business . Develop the organizational structure and reporting relationships between the international and the marketing team to ensure open communication and accountability.
• V. Speaking
• Besides the strategies mentioned in this unit’s
reading, companies use some different strategies to enter a foreign market.
综合商务英语教程第三册Unit 1
Focus
• Learning the business ethics
I. Lead-in
• 1. How can we judge whether a company is
ethical or not? Show your classmates an example.
• 2. Is it ethical to sell products that are legal, but
• V. Speaking
• C. Some people think that, to be
ethical in business is to take social responsibility. Do you agree with that? Why or why not?
• VI. Writing
known to harm those who use them? Take tobacco as an example.
II. Vocabulary Building
A. Match the words or phrases with their meanings.
• 1. ground rules • 2. ethic • 3. entrepreneur • 4. action • 5. acid test • 6. decision • 7. work
• You are an employee of a company
specializing in artificial fertilizer. Your company runs well but has caused serious environmental problems because of the chemical ingredients. Write a proposal to the manager to state the importance of business ethics and give some feasible suggestions on improving this situation with the help of structures and the sample above.
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• • • • Warm-up questions: What is investment? What are the examples of making investment? Which sector in China is the biggest lure for investment. • If you have extra money, which investment would you go for? Why? • What do you know about the terms: blue chip stock; value stock; penny stock;
• Value Stocks • Stocks of this type generally sell at a low price from companies with a history of growth potential, as well as good earnings potential. However, prices for value stocks offered by these companies would not represent their value. Since many experts believe that value stocks offer only temporary benefits, seldom do people or even the stock markets use stocks of this type as an investment.
• Blue Chip Stocks（蓝筹股，热门股票） • Interestingly, these stocks were so named because of the color blue found in poke chips, which are the chips with the highest value in this game. Only specific companies would offer blue chip stocks, to include those with a long record of profit growth, as well as dividend payout（股息支付率）. In addition, companies selling blue chip stocks would be those that have a longstanding reputation for the products and/or services it offers and high quality management of those products and/or services.
• Collect collectibles: stamps, masters’ paintings, ancient coins, antiques, rareties, • Purchase properties, residential or non-residential • Buy shares, funds, bonds, securities, public debts • Deposit money in a bank nvestment is putting money into something with the hope of profit. More specifically, investment is the commitment of money or capital to the purchase of financial instruments or other assets so as to gain profitable returns in the form of interest, income {dividend}, or appreciation of the value of the instrument. It is related to saving or deferring consumption. Investment is involved in many areas of the economy, such as business management and finance no matter for households, firms, or governments.
• Miscellaneous Stocks • Along with the primary types of stocks listed above, you will also find a variety of miscellaneous stocks. For instance, defensive stocks（价格波动 较小的股） have prices that remain stable even with market decline, cyclical stocks（周期性产业股 票） would fluctuate in coordination with business ups and downs, gold stocks are connected to gold mining, and treasury stocks（库存股份） are those actually purchased by the original issuing company due to an underpriced （定价太低；低价竞争 market.
• Penny Stocks（便士股：面值在美金一元以下 的股票，没有投资价值的投机股票） • Although penny stocks are extremely risky, because they are so affordable they remain popular. Usually, penny stocks are issued by companies that have a history of being erratic specific to revenue and earnings, or those in business for just a short amount of time. Although the price for buying penny stocks is so low, they are usually not a part of most stock exchanges. Sometimes, you will hear penny stocks referred to as “designated securities” but the two are the same.
• Income Stocks • Another type of stock that you may get involved with are called income stocks. The dividends paid over a specified period would be higher than most, which are typically paid by established companies that have solid earnings. For instance, the most common type of companies that offer income stocks are telephone and utilities. If you want to get involved with stock investing so you have steady income over years, then income stocks would be an excellent consideration.
Reading I Going for Gold
• • • • • • How do you analyze the argumentative organization? Paragraphs 1-2 Questions: What atmosphere does the first paragraph create? What atmosphere dominates Paragraph 2? What can be concluded from the two contrasting situations about stock market? Use some words to describe stock market on the basis of the first 2 paragraphs. • Explain the terms: basket in the glory; decent finish; first-half performance;
• Risk: Investment comes with the risk of the loss of the principal sum本金. The investment that has not been thoroughly analyzed can be highly risky with respect to the investment owner because the possibility of losing money is not within the owner's control. The difference between speculation and investment can be subtle. It depends on the investment owner's mind whether the purpose is for lending the resource to someone else for economic purpose or not.[3]