中国奢侈品报告在苏黎士

中国奢侈品报告在苏黎士

If you think Switzerland is just about banks and watches, then think again. The country is a strategic logistics and administrative hub at the crossroads of European culture and business. A mix of German, French and Italian languages, sprinkled by numerous local dialects, make it difficult even for foreigners to crack the country’s seal of secrecy. Timing is critical and punctuality a must here for business success, even for the over 100 Swiss luxury managers united for the annual Connect China 20XX Consumer Goods: Premium Strategies in China’s Food and Luxury Markets seminar. Aside from hosting successful luxury conglomerates like PPR and Richemont, Switzerland boasts a myriad of small and medium-sized companies with a style capable of successfully reaching the furthest international markets. Beauty and health spas, high-end cosmetics, fine wines and spirits were just some of the industries represented at the seminar.

Held at the luxurious and tranquil Credit Suisse seminar center outside the banking capital of Zurich, executives from top brands across the country listened to keynote speeches from top luxury brands like Montblanc and Swarovski, as well as the rapid evolution of Chinese high net worth individual consumption patterns found inside the China Luxury Report. Presented to the plenary by Fortune Character’s Italy CEO Prof. Piergiorgio Dal Santo, managers learned not only about opportunities in ecommerce and duty free channels, but also what expectations consumers have from international brands.

In order to pinpoint the specific needs of participants, two separate workshop sessions were also organized. Here luxury consulting experts provide attendees with real examples and answers about the growth in China’s luxury market. Fortune Character’s Prof. Dal Santo instructed managers on best Luxury Brand Management practices in China, including benchmark brand successes and failures, plus key market statistics and future trends.

瑞士不仅仅是银行和手表。作为欧洲文化与商业交汇的枢纽，人们的日常交流包括德语、法语、意大利语和其他各种方言，这让异国旅客陷入迷茫。想在这里有所作为，须观

察时机并适时而入。而由上百家当地奢侈品牌管理人联合组织的年度研讨会“20XX联系中国：美食及奢侈品市场高端策略”正说明了这点。除了巴黎春天集团（PPR）和历峰集团（Richemont）的成功经历，各种瑞士中小型公司都独具特色并能成功进入国际市场。美容和健康水疗，高级化妆品，高档红酒和其他酒精饮料，这些都将在本届会议中展示。

届时，来自瑞士本国各大顶级品牌的执行官员将聚集在豪华而僻静的瑞士瑞信银行研讨中心，聆听诸如万宝龙、施华洛世奇等品牌的演讲，还有财富品质《中国奢侈品报告》中关于中国富豪消费方式的高速演进。财富品质意大利首席代表皮尔乔治·达圣教授将向席会者敬献报告的研究成果，人们可获得有关电子商务和免税渠道的信息，并能了解中国消费者对国际品牌所寄予的需求。

为满足与会者不同需要，研讨会将由两个环节构成。一方面，奢侈品专家以实物为客人介绍，并提供有关中国奢侈品市场增长的讯息。同时，来自财富品质的达圣教授则向品牌管理者传授奢侈品牌在中国的经营之道，包括判断成功或失败的标准，市场分析的核心数据以及市场趋势的导向。