运营管理01-运营与生产力

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What Is Operations Management?
Production is the creation of goods and services
Operations management (OM) is the set of activities that creates value in the form of goods and services by transforming inputs
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Outline
Global Company Profile: Hard Rock Cafe What Is Operations Management? Organizing To Produce Goods And Services Why Study OM? What Operations Managers Do
Quality assurance and control
Supply-chain management
Manufacturing
Tooling; fabrication; assembly
Design
Product development and design Detailed product specifications
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Organizational Charts
Commercial Bank
Operations
Teller Scheduling Check Clearing Collection Transaction processing Facilities design/layout Vault operations Maintenance Security
Marketing Option
Finance/ Accounting
Option
OM Option
Increase
Reduce
Reduce
Sales
Finance Production
Revenue 50% Costs 50% Costs 20%
$150,000 – 120,000
30,000 – 6,000 24,000 – 6,000 $ 18,000
$100,000 – 80,000
20,000 – 3,000 17,000 – 4,250 $ 12,750
$100,000 – 64,000
36,000 – 6,000 30,000 – 7,500 $ 22,500
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What Operations Managers Do
Basic Management Functions Planning Organizing Staffing Leading Controlling
Quality management
How do we define quality? Who is responsible for quality?
Table 1.2 (cont.)
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The Critical Decisions
Process and capacity design
What process and what capacity will these products require? What equipment and technology is necessary for these processes?
and recall
Marketing
Sales promotion Advertising Sales Market research
Figure 1.1(C)
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6
Why Study OM?
OM is one of three major functions (marketing, finance, and operations) of any organization
into outputs
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4
Organizing to Produce Goods and Services
Essential functions:
Marketing – generates demand Production/operations – creates the product Finance/accounting – tracks how well the organization is doing, pays bills, collects the money
How This Book Is Organized
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1
Outline - Continued
The Heritage Of Operations Management Operations In The Service Sector
Differences Between Goods And Services Growth Of Services Service Pay
12, 14, 16
13, 15
17
Table 1.2
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The Critical Decisions
Service and product design
What good or service should we offer? How should we design these products and services?
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来自百度文库
Ten Critical Decisions
Ten Decision Areas
Service and product design Quality management
Process and capacity design
Location Layout design Human resources,
Disbursements/ credits
Receivables Payables General ledger Funds Management Money market International
exchange Capital requirements
Stock issue Bond issue
job design Supply-chain
management Inventory management Scheduling Maintenance
Chapter(s)
5
6 6 Supplement
7 7 Supplement
8
9
10 10 Supplement
11 11 Supplement
Location
Where should we put the facility? On what criteria should we base the location decision?
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3
The Hard Rock Cafe
First opened in 1971
Now – 110 restaurants in over 40 countries
Rock music memorabilia Creates value in the form of good food and entertainment 3,500+ custom meals per day in Orlando How does an item get on the menu? Role of the Operations Manager
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Learning Objectives
When you complete this chapter, you should be able to: Describe or Explain :
A brief history of operations management Career opportunities in operations management The future of the discipline Measuring productivity
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5
Organizational Charts
Airline
Operations
Ground support equipment Maintenance Ground Operations
Facility maintenance Catering Flight Operations Crew scheduling Flying Communications Dispatching Management science
Industrial engineering
Efficient use of machines, space, and personnel
Process analysis
Development and installation of production tools and equipment
Finance/ accounting
Finance/ accounting
Accounting Payables Receivables General Ledger
Finance Cash control International exchange
Marketing
Traffic administration
Reservations Schedules Tariffs (pricing) Sales Advertising
Ethics And Social Responsibility
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2
Learning Objectives
When you complete this chapter, you should be able to: Identify or Define:
Production and productivity Operations management (OM) What operations managers do Services
We want (and need) to know how goods and services are produced
We want to understand what operations managers do
OM is such a costly part of an organization
Finance
Investments Security Real estate
Accounting
Auditing
Marketing
Loans Commercial Industrial Financial Personal Mortgage
Trust Department
Figure 1.1(A)
Figure 1.1(B)
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Organizational Charts Manufacturing
Operations
Facilities
Construction; maintenance
Production and inventory control
Scheduling; materials control
Exciting New Trends In Operations Management
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Outline - Continued
The Productivity Challenge
Productivity Measurement Productivity Variables Productivity And The Service Sector
Operations Management
Chapter 1 – Operations and Productivity
PowerPoint presentation to accompany Heizer/Render Principles of Operations Management, 6e Operations Management, 8e
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Options for Increasing Contribution
Sales Cost of Goods Gross Margin Finance Costs Subtotal Taxes at 25% Contribution
Current
$100,000 – 80,000
20,000 – 6,000 14,000 – 3,500 $ 10,500
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