商务策划书(英文版)
商务策划书(英文版)
商务策划书(英文版).txt爱，就大声说出来，因为你永远都不会知道，明天和意外，哪个会先来！石头记告诉我们：凡是真心爱的最后都散了，凡是混搭的最后都团圆了。
你永远看不到我最寂寞的时候，因为在看不到你的时候就是我最寂寞的时候！商务策划书（英文版）-------------------------------------------------------------------------------- 2007-7-26 阅读625次BUSINESS PLAN[Your Name][DATE]TABLE OF CONTENTSExecutive Summary.......................... Management..................................[Company] History...........................[Product/Service] Description............. Objectives.................................. Competitors................................Competitive Advantages................... Innovation.................................. Pricing..................................Specific Markets..................................Growth Strategy....................................Market Size and Share..........................Targeting New Markets....................... Location..................................Manufacturing Plan................................Research & Development......................Historical Financial Data........................Proforma Financial Data.........................Proforma Balance Sheet.........................Cost Control..................................Effects of Loan or Investment............... Attachments..................................Executive Summary[My Company] was formed as a [proprietorship, partnership, corporation] in [Month, Year] in [City, State], by [John Doe] in response to the following market conditions: [Startup, growth] opportunities exist in [Product/Service].The need for use of efficient distribution and financial methods in these overlooked markets.[I/We] have several customers who are willing to place large [orders,contracts] within the next three months.Several other prospective [customers/clients] have expressed serious interest in doing business within six months.[I/We] previously owned a company that was active in the widget markets. Over the past few years I spent much time studying ways to improve overall performance and increase profits. This plan is a result of that study.The basic components of this plan are:<Product>1. Competitive pricing2. Expand the markets3. Increased advertising4. Lower our unit costs,5. Thereby achieving higher profits.<Service>1. Sign contracts2. Increased advertising3. Increase office staffTo this end, [I/we] need investment from private individuals and/or companies. A total of $XXX is being raised which will be used to finance working capital, plant and equipment. The company will be incorporated and common stock issued to investors. The company will be run as a [proprietorship, partnership, corporation]. Financial GoalsYear 1 Year 2 Year 3Sales $1,000,000 $1,400,000 $1,600,000Net Income $25,000 $250,000 $375,000Earnings per share .01 .12 .14Management[Name][Title][Experience]Sales growth from zero to $1,000,000 in five years.Led market in market share - 30%.Formulated advertising budgets & campaigns.Pioneered new distribution channels.Established national sales force.Established national repair & service centers.Brought new and innovative products to the market.Designed point-of-purchase materials.[Education}University of BostonBoston, MAB.A. - Computer SciencesShort BiographiesPresidentJohn Q. Doe, Chief Executive Officer, and Director since February 1988 and President since January 1990. Mr. Doe was the founder and Chief Executive Officer of the original operating company known as Random Excess, Inc. He has had experience in the widget field with his own firm, John Doe Co., of Oshkosh (Wisconsin), from 1980 to 1987. This firm was sold to FatCat Widgets, Inc. in 1987. Mr. Doe has held a sales position with U S West Inc. since then. Mr. Doe graduated from the University of Colorado in 1981 with a bachelor’s degree in philosophy. Mr. Doe is employed by the Company on a full-time basis.Chief Financial OfficerRichard Roe, CPA, Chief Financial Officer, Treasurer and Director. Mr. Roe joined Random Excess, Inc. in December 1988 as a corporate controller and was named Chief Financial Officer in July 1989. Mr. Roe was appointed Treasurer and a Director in July 1990. He served as corporate controller of XYZ Lumber Company from August 1981 to December 1988. Mr. Roe graduated from Metropolitan State College in Denver, Colorado in 1976 with a bachelor’s degree in accounting. Since 1979 he has been licensed as a Certified Public Accountant in the State of Colorado and is a member of the American Institute of Certified Public Accountants. Mr. Roe is employed by the Company on a full-time basis.Vice PresidentJoe Dokes, Secretary, Executive Vice President and Director. Mr. Dokes supervises the company’s sales and implementations to its largest corporate customers, including US West, Great West Life Insurance, etc. Mr. Dokes has served as Secretary and a Director since February 1988, Vice President of Operations from February 1988 to December 1988, President of the Company from December 1988 to January 1990 and Vice President of Contract Sales since January 1990. He has been involved since 1986 with the private company originally formed as Random Excess, Inc., where his duties included managing the purchasing and sales department. From November 1984 to May 1986 he managed the sales department at Integrated Management Systems, Inc. From June 1983 to October 1984 he was a buyer for Adams County, Colorado, School District 50. Mr. Dokes attended Oklahoma State University in 1980 and 1981 and Trinidad State College in Trinidad, Colorado in 1981 and 1982. He did not receive a degree from either university. Mr. Dokes is employed by the Company on a full-time basis. Vice PresidentSally Seaugh Vice President of Marketing. Ms. Seaugh has been the Company’s Vice President of Marketing since November 1988. From September 1986 to October 1988 she was involved in business development and marketing for United Bank of Aurora (Colorado). From February 1980 to August 1986 she was self-employed as an independent oil and gas landman. Ms. Seaugh graduated from the University of Denver in 1974 with a bachelor’s degree in Education. She is employed by the Company on a full-time basis.ResponsibilitiesJohn Q. Doe, Chief Executive Officer - Responsible for entire operation. Overseesmanagement function and all other executives.Salary - $60,000.Richard Roe, CPA, Chief Financial Officer - Responsible for financial operations, accounts payable, accounts receivable, interaction with auditors, investor relations. Salary - $40,000Joe Dokes, Executive Vice President - Responsible primarily for sales and sales support.Salary - $35,000Sally Seaugh Vice President of Marketing. Responsible for marketing, human resources and training.Salary - $30,000.Total Executive Compensation$165,000.[This Page is for an Organization Chart, if applicable.][Company] HistoryIn [Month, Year] [I/we] formed a [Product/Service] company that manufactured start-of-the-art complex widgetry. This company was located in [City, State]. [I/we] formed this company as a [proprietorship, partnership, corporation]. Others involved in this business were: [names].The main goal of this company was to [explain].Financing was arranged through [home equity loans, savings, venture capital, friends and family, etc.] [Explain terms, rates and ability to repay.]This venture was very successful in generating and increasing sales, but was not effective in achieving profitability. The main reason for this was the amount of actual overhead experienced. This overhead was not initially anticipated by me at the beginning of that venture. Items including credit checking, warranty program management, extensive travel, maintaining warehouse stock and the management and expense of a national sales force were expenses not originally forecast or expected. With this level of overhead, it was mathematically impossible to achieve profitability.or:This venture was very successful in generating and increasing sales, as well as effective in achieving profitability. This was due to the following reasons: [Reason 1}[Reason 2][Reason 3]OR:[My Company] was recently conceived and is still in the beginning stages. To this point the following has been accomplished:§ A team consisting of [list names and primary responsibility. (i.e John Doe - Marketing) has been formed.§ A prospective [customer/client] list has been drawn up.§ Strategy meetings are being held every Monday, Wednesday and Friday evenings. § This business plan has been drawn up.[Now link the past to the future - why a former company will lead into this one or how your present company and history will lead into any future plans. A short paragraph should suffice.]We are now able to adequately address the markets we have targeted. We have adjusted our staff, redirected our advertising and sales force, and have added the products necessary to meet the needs and expectations of our customers.[Product/Service] Description[My Company] intends to offer [product/service]. This [product/service] offers our customers the best possible solution as it:<Product>§ Offers the lowest price on the market§ Is the most technically advanced§ Offers more useful features§ Saves them time and money§ Offers our users better value per dollar spent§ Provides an alternative way to achieve a similar task.<Service>§ Provides a service which is not presently available in this area.§ Is strengthened by a team with combined experience of XX years.§ Saves them time and money§ Provides an alternative, cost effective way for them to realize a similar goal. We have a [copyright, service mark, trademark] or [exclusive agency, marketing rights] for this [product/service]. This agency will last until XXX at which time it may be extended for XX years or terminated. This agency agreement is cancelable upon XX days written notice.<Product>The [product/service] has a useful life of XX years. To distribute this product so that it remains usable for our customers, we must use the following methods of storage and transportation:1. Overnight delivery2. Cold storage3. Incorporate preservatives4. Shipment within two weeks to distributors.5. Specially padded boxcars.Even though the technology used to create this product is new, we expect that others will be able to substantially reproduce our patented results within XX years. To remain on the leading edge of this product, we will need to devote approximately XX% of revenues toward research and development. Also due to the fast changing nature of this industry, we will need to retrofit these machines within XX years at customer expense. Our manufacturing plan has considered this.<Service>[If general service to be offered is not obvious, such as carpet cleaning, sales rep, lawn care, consulting, etc. explain what service is. Then give a detailed description of your particular service and its uniqueness.]Short Examples:1. Our carpet cleaning machinery is state-of-the-art.2. Our consulting practice will address these specialized areas: [list]3. We will only rep these specific product lines. [list]Even though at this time our expertise is unique in the marketplace, we expect advances to be made and competitors to arise and offer similar services. We will meet this challenge by:1. Hiring staff specialized in these new areas.2. Increase our continuing education and training expense.3. Adding complementary lines.4. Make regular investments in new equipment.ObjectivesLong Term[My Company] believes very strongly in technical, financial, business and moral excellence. To secure a stable future for all those connected with [My Company] we have set the following long term goals:Present market is estimated at $XXX. Our goal for market share is XX%.We want to be considered by our peers to be the market leader in sales as evidenced by:Trade industry awardsHigh end of scale in financial ratiosMajor market shareTechnical excellence (awards, honors, etc.)Community involvement (Rotary, United Way, etc.)Short TermMarket share goals -1. First Year XX%2. Second Year XX%3. Third Year XX%4. Fourth Year XX%[Decrease, Maintain] costs through acquisition of new plant and equipment. Increase productivity by investing in employee training and education.1. Budget for complete computer training for appropriate applications.2. Set up, Maintain] employee benefit program for continuing college education.3. Budget for necessary seminars and/or continuing job-specific education.4. Maintain state-of-the-art accounting system for careful tracking.5. Monthly reports on financial status vis-a-vis the industry.6. Aggressive recruitment of the best technical staff in the industry.7. Support company involvement in various local and national charity events.CompetitorsNameAddressCity, StateStrengths:§ Location - next door to supplier factory, on major artery, close to terminal, etc.§ Pricing - Low cost producer, known for aggressive pricing policy.§ Delivery - ships overnight to anywhere in the world.§ Management - Everyone has an MBA from Harvard.Weaknesses§ Service - takes more than 3 months to receive spare parts.§ Dedication - If it’s sunny, they’re on the golf course or ski slope.§ Machinery - Slowly approaching obsolescence unless replaced within six months.§ Overhead - Spend lavishly on corporate dining room, limousines and champagne. Competitive Advantages<Product>The distinctive competitive advantages which [My Company] brings to this market are: Experience in this market. [I/we] have XXX years of hands-on experience in this industry.Sophistication in finance and distribution. This results in my being the low cost supplier in these price sensitive markets.The philosophy of [My Company] is to price not just according to our costs, but also according to what the market will pay.Our targeted minimum gross profit margin for a category must be XX%.By pricing to the market, [I/we] will achieve higher sales and therefore increase my buying power. As the amounts of my purchases increase, my per unit costs of shipping decrease and [I/we] will achieve higher discount levels from my suppliers. Through these economies of scale, many items currently on the market can be sold with lower prices, yet a higher net profit.Product pricing will include a range of quantity discounts as well as an early payment discount.Rather than being strictly regional, [I/we] will expand into the national market. To control foreign exchange risks, [I/we] will monitor the markets and hedge accordingly. [I/we] will also use overseas bank accounts.With those companies with which [I/we] have established a relationship or are known to be financially secure, [I/we] will work on a pre-pay basis. This allows me greater discounts.A level and policy of Capitalization that will allow me to fully address the respective markets with comprehensive marketing and customer service plans.By keeping my overhead low, [I/we] will be able to funnel my profits back into operations thus avoiding high debt ratios or lost sales opportunities.A quarterly direct mail campaign directed at both current customers and prospective new customers consisting of an informative newsletter.A toll-free national 800 number will be used for customer orders and inquiries. [I/we] will print complete four-color catalogs on a yearly basis. Price lists willbe updated as needed. [I/we] intend to be aggressive in trade magazine advertising. Consideration will also be given to attending trade shows around the country. With this level of capitalization, should an unexpected downturn occur, [I/we] will be able to continue operations on a positive scale.Innovation. [I/we] have a history of innovative ideas.[List your most meaningful ideas and any new ideas you have for the future.]<Service>The distinctive competitive advantages which [My Company] brings to this market are: Experience in this market. [I/we] have XX years of hands on experience in this industry.Sophistication in management and finance. We are able to run an efficient and lean structure, yet still provide quality service to our clients and customers. Because of the nature of this industry, we will be able to rent office space in more moderately priced buildings.As a unique service company, we will be able to keep our margins high, allowing us to provide internal financing for growth possibilities.A level and policy of Capitalization that will allow [me/us] to fully address the respective markets with comprehensive marketing and customer service plans.By keeping my overhead low, [I/we] will be able to funnel my profits back into operations thus avoiding high debt ratios or lost sales opportunities.Our initial marketing campaign will allow us to book a sufficient amount of business so that we can implement our telephone customer service support program.Innovation[I/we] have a history of innovative ideas.[List your most meaningful ideas and any new ideas you have for the future.] SummaryThrough [my,our] leadership, [I,we] will be able to reduce overhead as a percentage of sales thereby increasing the amount of profit to be retained in the business. Because of our pricing policy, more people will purchase our merchandise thus increasing the size of the market and we will be increasing our market share. What [My Company] proposes to use are just good solid business sense, economies of scale, and the use of efficient financial techniques. This will allow us the following options:§ increase service§ increase advertising§ reduce prices§ increase profits§ increase selection<Service>Through [my,our] leadership, [I,we] will be able to reduce overhead as a percentage of sales thereby ncreasing the amount of profit to be retained in the business. What [My Company] proposes to use are just good solid business sense, economies of scale, and the use of efficient financial techniques. This will allow us the followingoptions:§ increase customer service§ increase advertising expenditures§ increase profits§ increase selection of services offeredThis plan will give us tremendous flexibility to use any of these options or a mix of them to effectively attack our target markets and meet our long term goals. This combination of experience, sophistication, capitalization and innovation will assist [My Company] as it strives to reach its sales, profit and return objectives.Pricing<Product>Before [I/we] set the price for my complex widgets, [I/we] determined on a unit basis what my costs were going to be. [I/we] then determined what the market price was for the normal widget. At this price it was determined that for all but the lowest sales projections, this product would turn a profit at this price. However, since our complex widgets offer additional features, we felt that we could price it approximately 50% above simple widgets.To test this price, we called a database of 50 large users of simple widgets. We first questioned them about the desirability of our extra features and then asked them directly if this price would be acceptable if such a product were available. We found that 75% of those polled would be interested in this product. Of this 75%, we received 10 firm orders representing approximately 30% of this group.OR:We have determined that the market price is $ XX per unit. This will equal a margin of XX%.OR:Our unit cost has been figured at $XX. We need a margin of XX% to pay our overhead and earn a sufficient profit. Therefore, our selling price will be $XX.<Service>Before [I/we] set the price for our [service], [I/we] forecast what our fixed monthly costs were going to be. [I/we] then determined what the market rate for comparable services were. At this rate it was determined that for all but the lowest billing projections, this [Service] would turn a profit at this rate.[Optional, if applicable]However, since our service is unique and demands a higher level of expertise, we felt that we should bill above other comparable rates.Specific MarketsMarket #1General History<Product>The first widget was introduced into the market in 1036. Widgets remained much as the original production until well into the 20th century when computer modeling showed that there could be some enhancements made to the basic widget. The market forwidgets has been generally steady with market growth closely following the typical population growth. At this time there are approximately 1,500 companies worldwide making comparable simple widgets.<Service>Lawn care companies have enjoyed a period of steady growth over the past twenty years. This demand is due to many factors, not the least of which is the advance of lawn care technology. In our proposed marketing area, there are 25 lawn care services. Entry Strategy<Product>Our widget has been designed by the latest in computer aided design. We are able to manufacture our complex widgets on computer driven assembly lines using the latest in robotics manufacturing. This gives us a tremendous price advantage.We intend to market our complex widget through all the normal channels available to simple widgets. These include retail, wholesale, and OEM. To penetrate this market efficiently and swiftly, we intend to initially use commission sales representatives strategically located throughout the USA. We also will start a national advertising campaign targeting the end user in various national publications and on national TV commercials.Our sales representatives will be chosen based on their own experience in the marketplace. It is our intention to hire the best and the brightest among those currently available. Our marketing tests included many of the reps we initially would like to hire.<Service>Over the past few years, we have noticed an increase in demand for full lawn care services - not just grass cutting and snow removal. Our computerized office allows us to track our clients needs and schedule house calls on one hours notice.We intend to attack this market very aggressively through the use of:1. A pool of 10 telemarketers.2. House-to-house visits to neighbors of present clients.3. Advertisements in upscale magazines.4. Radio advertisements on weekends.5. Sales calls on real estate management companies.As we are offering a unique service, informing the public of our capabilities is of utmost importance.Growth Strategy<Product>After having successfully introduced the complex widget into the American market, our expansion will be in two separate areas: increasing sales in the USA and entering various foreign markets.After we have reached our first year sales goals, we intend to offer our sales reps the opportunity to sell our products exclusively by joining our company. We expect that a small percentage will desire to remain independent and these will have to be replaced with our own sales force. We intend to develop further sales reps fromwithin by hiring and training them in our own sales methods. We will increase national advertising and begin targeting smaller accounts and specialty outlets. Additionally, we will conduct in house seminars for various OEM’s demonstrating how the inclusion of complex widgetry into their own products will increase the value of their products.<Service>After having successfully completed this entry phase into this market in the geographical are we have chosen, we will then expand our market by doing the following:1. Expand telemarketing pool to 20.2. Increase number of direct sales reps.3. Expand into neighboring cities.Market Size and ShareThe American market for [product/service] is estimated at $8 Billion annual sales based on data furnished by XYZ Survey. We estimate that we can achieve XX% market share within XX years.Marketing data for other markets is in the process of collection.Other MarketsUse the same format for additional markets.Targeting New MarketsTo continue our growth, we will be using the following methods to expand our markets and to increase our new areas of doing business:§ Customer contact - find out their needs§ Look for complementary products§ Trade shows§ World Trade Center “Network”§ U.S. Government trade leads§ State Government trade leads§ On-line computer prospecting and qualification (DIALOG, D&B, etc.)§ Market surveys§ Research & developmentLocationRETAIL EXAMPLE:This business will be operated at 123 Any Street. This location is desirable because:1. The traffic flow has been rated at high.2. The rent is below market3. The building has the necessary facilities to operate this business.4. The location is convenient for our customers.We are renting this building on a XX year lease. We will have renovations costing $XXX based upon three estimates. The building is zoned R-3, commercial use. OTHER SAMPLE:This business will be operated at 123 Any Street. This location is desirable because:1. The building is structurally compatible for our use.2. The rent is below market3. The building has the necessary facilities to operate this business.4. The location is convenient for our freight companies, suppliers, clients and employees.5. Possibility of expansion in the area.We are renting this building on a XX year lease. We will have renovations costing $XXX based upon three estimates. The building is zoned R-3, commercial use.Manufacturing PlanSAMPLE:We will be using a conventional assembly line method of construction of our complex widgets. Our main supplier of component parts will be DEF Manufacturing of Fort Lee, NJ. In the event that they are not able to ship according to our specifications our secondary supplier will be MNO Amalgamated located in Charlotte, NC. These parts will be shipped to us by motor freight.The actual machinery used in the production line will be manufactured by A&M Machine Tools of Arlington, Texas. They also will be doing maintenance under a service contract. This design of machine and assembly will allows us to produce 24 hours a day as the entire assembly process is fully automated with state-of- the-art robotics of American manufacture.With robotics our labor costs and therefore our production costs will be the lowest in the industry. To maintain our advantage we have established lines of communication with all of our potential machinery suppliers. Most importantly we have an ongoing relationship with several universities and are actively participating in various studies and experiments relating to production methods.These machines also incorporate quality checking by lasers. All products must come within XX% of specifications. Also, at regular intervals we will be using human inspection of products and machines.We do not anticipate generating any toxic materials at this time for these products. However, we will be closely monitoring all production to determine if any hazardous materials are being generated. We have contracted with an environmental engineering company to advise us on any possible problems as well as solutions including legal disposal of all hazardous wastes.We anticipate the following outlays for this capital equipment:A&M Machines $XXXService Contract $XXXResearch & DevelopmentSAMPLE:We have already spent a considerable amount of time in researching and developing our complex widgets. We have a very simple laboratory equipped with the basic research equipment we need. We have thus far been able to discover lighter materials and several cost cutting manufacturing methods. The largest achievement to date is the discovery of a water based lubricant that does not disintegrate in rainstorms.。
商务谈判策划书英文版
First, the negotiation of the two sides of the company background: 1, our company analysisKaemi Electric Co., Ltd. was established in 1994. The company is mainly engaged in the design and implementation of system integration scheme, network cabling, engineering construction, software development, technical training, equipment maintenance. The company has a well-equipped office conditions and favorable working environment, office area of nearly 500 square meters. The existing staff of 60 people, Management consists of experienced IT elite and professional management talent, Technical backbone of the team graduated from the famous universities in the country, 90% of employees have college, bachelor degree or above. Company under the marketing department, the Ministry of Commerce, system integration and monitoring business department, technical service department, engineering department, finance department, administrative office business, the Department of management, has a group of computer science, communications professional and technical personnel, has formed a quality team. The company since its inception has been the use of high technology and good local service colleagues in the computer and all sectors of the user to provide comprehensive solutions and perfect technical support. The company to the industry users provide comprehensive touch system solutions and software programming and touch touch technology support has made a good reputation, the company in Guangxi touch market share reached more than 90%.System Integration Department of the company is a comprehensive, excellent service team of professionals, have a solid strength and rich experience, according to your request for information network project management, providing complete system design, application development,project implementation and IT maintenance. Over the years, the company is committed to the enterprise computer information systems and with the supporting network construction, has a wealth of system design and software development experience .Microsoft，AT&T certification engineer and a technology masterly professional design and construction team, computer system integration, product development, technical services as a whole, the securities companies, the construction of large and medium-sized enterprise internal network to the intelligent building from software system integrated into the client application software development, from LAN scheme to Tnternet/Tnternet programme. To provide users with a variety of network communications, large-scale database, application software development and computer engineering, such as a full range of computer system design, the overall solution and advisory services.As the outstanding system integrators, the company through implementation of strict and scientific integrated management measures, combined with oriented object method of system engineering and advanced component technology, so as to shorten the work cycle, enhance the reliability of the system operation, extendibility and reusability. In order to provide the best computer system as a whole solution.In the course of business we always adhere to the "to the user as the center, in order to benefit from the quality". In the company will be the spirit is carried out in the round, continue to strengthen staff to the user as the center, to meet customer needs and exceed customer expectations "consciousness, in a more rigorous style, more responsible attitude, a more professional skills, to standardize the operation process and can be traced back to the work record, more thoughtful meticulous service to the implementation of each work.Companies focus on "people-oriented" enterprise culture construction, combined with the interests of the company and employees, community of destiny, the implementation of various insurance and labor insurance welfare measures, realize the synchronous growth of the employees and the company, give full play to the talents and potential of the staff, pay attention to employee job satisfaction and a sense of achievement, is our long-term strategic measures. The company regularly carry out various business training and rich and colorful extracurricular activities. The system is flexible and full of vigor and vitality, attracted a large number of high level professionals.Review the past, nine years of ups and downs for achievement of our many, we feel gratified. Looking to the future, we are full of confidence. Liqiange will with more excellent products and perfect service market contribution to society, return the user from all walks of life in Guangxi, for rejuvenating the country through science and technology, industry serve the country "career goals and continue to move forward. Liqiange, you will get more to the trust of electronic products.2, the other side of the company analysis:Kodak technology Co., Ltd., the company was established in 2000, is a company with R & D and production of high-quality products, Kodak technology Co., Ltd. mainly to MP4,MP5series digital products mainly, under the efforts of leaders and staff of the Kodak in China enjoy a high reputation, with the development of Kodak Electronics Co., Ltd. Company is more and more by consumers welcome, MP4,MP5, not only in appearance by the consumer favorite and research in science and technology has also been recognized by consumers, Kodak technology Co., Ltd by foreign attention. In recent years, the products have been exported to the country and abroad, such as Canada, Korea, Russia and other countries.Since the company since its establishment, Kodak has been to "concentrate, dedicated, professional" as the enterprise conviction, is committed to to lead the MP4,MP5digital products, "a new generation" technology. The company has a strong R & D team and advanced technology and equipment, with a high starting point of technology and product positioning, accurate market positioning, strong innovation, continued to maintain a rapid growth and development trend. We always at a faster speed do better products, and strive for greater resources into the research of technology products, with better products and services the user returns.In today's increasingly competitive technology, Kodak will continue to increase investment in technology research and development and development of the system establishment. In order to product quality, improve one percent we are willing to pay a 100 percent effort. Especially in the use of raw materials, we always adhere to the best raw materials used, can reflect our world-class products vying for the confidence and determination.Facing the new century, Kodak will own mission summarized four heavy,heavy quality, product quality is enterprise's life; service: people-oriented service concept is foundation of the enterprise; talent, talent development strategy as the center to the sustainable development of enterprises; Technology: only technical innovation for the development of enterprises to provide infinite power.In the past 20 years, the company does not because of what she has achieved success and proud, because of our success is the result of the full support of the vast number of customers and friends from all walks of life and trust. Therefore, we express our heartfelt thanks! At the beginning of the new year, looking to the future, in the upcoming year 2017, Kodak will with more quality products and services, more focus on the attitude of consumers return, the good intentions of products, and strive to improve the service, and strive to national industry to flourish further!Two, the theme of the negotiations:1, distribution mp4,mp5 two digital electronic products, in accordance with the different models of different prices and the number of the number of prices to develop, in addition to the discount issue.2, mp4,mp5 two kinds of digital electronic products of the settlement time and settlement methods.3, the payment of the deposit and the compensation for breach of contract. Three, negotiation goal:(1)to our company's most favorable conditions for the distributionof 4,5 two digital electronic products: the price is reasonable, the distribution of the mp4,mp5 two models of digital electronic products in line with the needs of consumers.Four, the composition of the negotiating team:The main talk about people: Jin Beibei companies negotiateplenipotentiary; decision: Li Qian decision makers for company issues;technical adviser:Bo Wen company responsible personnel;Legal Advisor: Shen zhe company's legal counsel;Five, the analysis of the advantages and disadvantages of the negotiations:(a)the advantages of our analysis:1.75 national well-known distributor ranked No. 30, 2004 in GuangxiNanning reputation UNPROFOR gold units 11, Guangxi Shou contract re credit enterprises, good reputation, strength and products toconsumers is very attractive, large consumer market demand.2, acting as the distributor, freedom of choice in large. Our company as a number of digital electronic products distributor, agentdistribution whose products, the choice is in our hands.(b), its disadvantages:Our as digital electronic products distributor, in Nanning market, more than the strength of the company and my company competition, relatively well-known strength of digital electronic products distributor is Nanning Jing Jia Technology Co., Ltd., Nanning Jing Jia Technology Co., Ltd. and so on.(c), its staff analysis;1.Insight is strong, look at problems in a relatively calm, good at the art of communication and negotiation, the negotiation's main rival, and a key figure.2.Pay attention to the details, cheerful, my company, one of thecentral figure, have strong sales experience.3. The work of a conscientious and responsible, strong logical analysis ability, have higher quality of financial management.4. Delicate thoughts, familiar with the domestic and foreign relevant legal procedures, is conducive to the specification of the two parties of the contract signed.5. Comprehensive ability, outgoing personality, doing things calm. Strong ability in public relations.(d) analysis of the advantages of the other party:1, Kodak Technology Co. Ltd., founded in January 2000, is a mp4 series Walkman R & D and production of high-quality oriented high-tech enterprises, is currently one of the few independent R & D capability has mp4 companies. After the rapid development of more than a year, a family of mp4 are more and more consumers to understand, accept, acceptance and love, products have been exported to Japan, Sweden, Hongkong and other countries and regions. In the year 2004 "micro computer >mp4 products in the selection, a E2 gain mp4 player three recommended award is one of the only domestic professional also awarded 4 products won several highly professional media and related awards, the" family "a brand is also named" people's Daily "> ten Chinese consumers satisfied with the brand"!2, took the lead in the domestic use of SIGMATEL3520, Philips PNX0102 top decoding chip, and KDS crystal,TDK high precision resistance capacitance, AVX tantalum capacitors, GE Plastic international first-class elements as the raw material of the products.3, the company has a strong R & D team and advanced technology and equipment, to a high starting point of technology and product positioning, accurate market positioning, strong innovation, continued to maintain arapid growth and development trend .(e), the other side of the disadvantage analysis1, fierce competition from domestic and foreign mp4,mp5 brand. Newman, apple, blue devils, Haier, Philips, and other well-known domestic brands are in competition with. China is a large country with a population of 1.3 billion, the final consumers and potential consumers with strong attraction, domestic and foreign well-known brand names numerous relying on the advantages of their products grab live in China market, is expected to in the Chinese market share their seats.2, as a domestic famous enterprises, the products of after-sales service system and other well-known foreign enterprises gap big, needs to be strengthened, maintenance products are generally required to charter or designated point of repair.(f), the other person analysis:1. The overall ability, logical thinking, strong affinity, flexible mind is a qualified generalship.2. Familiar with MP4 industry, rich experience in market, look at the issue seize nature. A friendly disposition, alleviate the tense situation in the tense atmosphere, failing to calm.3. Do something decisive capable, sharp tongued, vigorous and resolute, typical superwoman style, failing to calm.4. Understand the similar products of status of competitors can provide appropriate recommendations to the general manager, deputy qualified, a key figure in the successful negotiation of one ofSix, negotiation methods and strategies:(1) negotiations: the horizontal negotiations and principles of negotiation combined. In the negotiation process, in negotiations, the design of the main problems identified, the proposed negotiations on all transverse expansion, a number of issues are also discussed. In position can be a carrot and stick approach.(2) negotiation strategy:A) outstanding advantages. On the other side of the position, views are preliminary cognition, then their share in the negotiations matters the advantages and disadvantages of each other's advantages and disadvantages, and cited the letter, especially to one's own advantage, regardless of the size of the old and new, should be the overall list, as negotiators negotiating chips. And self disadvantages, of course also should pay attention to, in order to avoid hasty attack against them, being injured all over the body.B) simulation exercise. Is a variety of situations that may arise in advance simulation, so as not to panic when the actual encounter difficult to master. The war horses lash, in understanding, inferior, to imaginarypossibilities in pre planning action. As negotiations have placed seats in detail simulation.C) the bottom line clear. Usually, negotiations, mutual attack, sharpening, eager. Both sides can think of "how much", but often neglect to "pay", ignoring the negotiation process in allied to many concessions, we can be happy. So, in the negotiations before, be sure to the circle to the bottom of the Allied Qing: what .D) to understand the opponent. Sun Tzu's "know ourselves baizhanbudai" well-known. Before the negotiations to understand the personality traits of the other possible strategies and negotiation opponent, to negotiate successfully completed there will be great helpful. If negotiation rivals like play, might as well before the talks greetings, deliberately mentioned, the hostile alert each other to advance to ease, if you have time, invitation to go campaign to foster relaxed atmosphere of the talks. Notice in this stadium is another piece of the negotiating table, to help negotiate.E) to the occasion. The battlefield situation, fast changing, to rise to the occasion in the table. Although SJMS Zhuge Liang, but count as the day count, thoughtless, failings. Negotiations, the opponent process God a pen, beyond one's own assumptions, allied personnel must will play it by ear, adopted piecemeal. Really can't resist, rush, sincere a delaying tactic, and then plot countermeasures, in order to avoid crashes vertical "off" -- broken his posterior.F) buried under it. If both parties fail to reach an a considerable degree of satisfactory results, facing the burst of negotiations, there is no need to seek temporary tongue quickly and hurt and gas between the two sides. Both sides if decorum, later to reach the realm of renegotiation, though not impossible, but also to quite mounded, good things correctly.The sale is not righteousness in, the two sides good gather good spread, for the next negotiation successful, buried under it.Negotiation agenda:1, before preparing the scene: I know each other already arrived at the venue, as the home, one of the first to welcome their arrival; greetings handshake, ask the other side approach; seat arrangement, the staff side tea handing a cup of water; I toward each other to introduce the meeting arrangements and participation of staff; mutual handed a business card, greeting each other is located.2, start opening gambit to communicate feelings: by talking about cooperation between the two sides of the formation of emotional resonance, the each other into a more harmonious atmosphere of the talks, create a win-win mode.3, stage: two faced by two members of the negotiation strategy, one as a red, white as auxiliary agreement negotiated, grasp the rhythm of the negotiation and process, so as to have the initiative; progressive, step-by-step strategy, put forward our skills to benefit, easy to difficult, step by step the fight for the interests of; grasp the compromise principle, clear our core interests, adopt the retreat strategy, step back into the two step, to make full use of the hands of the circuitous compensation chips, appropriate concessions can bear the freight for other more benefits; to highlight the advantages of data support, reasoning, and emphasize our agreement the success of the benefits to each other, at the same time if failure and suggest that the person act tough and talk soft, our agreement, we will negotiate with other companies; to break the deadlock, the rational use of pause, first calm analysis causes deadlock And can use be sure that form each other, thelifting of the deadlock, timely use diversionary tactics to break the deadlock; Hugh Bureau stage, if necessary, adjust the original plan. Seven, the risk of negotiations and the effect of prediction:Negotiation risk:1, the other party may in the negotiations by its dominant position would not make concessions on price, we must play the identity of their own advantages and dealers forced to make concessions.2, negotiation opponent may I take all kinds of means, let us in trouble. Therefore, we must keep a clear head, play advantage good patience, calm and flexible adjustment of a negotiation strategy the effect prediction: both reasonable conditions to obtain the negotiations success, to achieve a win-win situation, the two sides can friendly end negotiations to succeed and achieve long-term friendship and cooperation.Eight, negotiation budgetA, fare: 2000 B, accommodation fee: 1000 0C, catering fee: 30000 D, telephone fee: 200 E, Travel Gift cost: 6000Total: 48200(1) the two sides approach(2) introduced the meeting arrangements and the participants(3) officially entered the negotiationsA: the negotiations goods model, number. B: submit and discuss a sales agent agreement. C: delivery of settlement time and way D. Negotiation: uniform deposit payment negotiation, breach of contract compensation measures and legal liability.(4) a protocol(5) signed an agreement(6) down payment(7) handshakes negotiation success, take pictures.(8) hosted a dinner in honor, negotiations were successfully intoIn today's increasingly competitive technology, Kodak will continue to increase investment in technology research and development and development of the system establishment. In order to product quality, improve one percent we are willing to pay a 100 percent effort. Especially in the use of raw materials, we always adhere to the best raw materials used, can reflect our world-class products vying for the confidence and determination.table of contentsOne, the backgroundTwo, the theme of the negotiationsThree, negotiation goalFour, the composition of the negotiating teamFive, negotiation environment analysisSix, negotiation procedures and specific strategies Seven, negotiation risk and effect predictionEight, negotiation budgetNine, the focus of the negotiations, the difficulties Ten, the development of contingency plans。
商务谈判策划书英文版
First, the negotiation of the two sides of the company background: 1, our company analysisKaemi Electric Co., Ltd. was established in 1994. The company is mainly engaged in the design and implementation of system integration scheme, network cabling, engineering construction, software development, technical training, equipment maintenance. The company has a well-equipped office conditions and favorable working environment, office area of nearly 500 square meters. The existing staff of 60 people, Management consists of experienced IT elite and professional management talent, Technical backbone of the team graduated from the famous universities in the country, 90% of employees have college, bachelor degree or above. Company under the marketing department, the Ministry of Commerce, system integration and monitoring business department, technical service department, engineering department, finance department, administrative office business, the Department of management, has a group of computer science, communications professional and technical personnel, has formed a quality team. The company since its inception has been the use of high technology and good local service colleagues in the computer and all sectors of the user to provide comprehensive solutions and perfect technical support. The company to the industry users provide comprehensive touch system solutions and software programming and touch touch technology support has made a good reputation, the company in Guangxi touch market share reached more than 90%.System Integration Department of the company is a comprehensive, excellent service team of professionals, have a solid strength and rich experience, according to your request for information network project management, providing complete system design, application development,project implementation and IT maintenance.Over the years, the company is committed to the enterprise computer information systems and with the supporting network construction, has a wealth of system design and software development experience .Microsoft，AT&T certification engineer and a technology masterly professional design and construction team, computer system integration, product development, technical services as a whole, the securities companies, the construction of large and medium-sized enterprise internal network to the intelligent building from software system integrated into the client application software development, from LAN scheme to Tnternet/Tnternet programme. To provide users with a variety of network communications, large-scale database, application software development and computer engineering, such as a full range of computer system design, the overall solution and advisory services.As the outstanding system integrators, the company through implementation of strict and scientific integrated management measures, combined with oriented object method of system engineering and advanced component technology, so as to shorten the work cycle, enhance the reliability of the system operation, extendibility and reusability. In order to provide the best computer system as a whole solution.In the course of business we always adhere to the "to the user as the center, in order to benefit from the quality". In the company will be the spirit is carried out in the round, continue to strengthen staff to the user as the center, to meet customer needs and exceed customer expectations "consciousness, in a more rigorous style, more responsible attitude, a more professional skills, to standardize the operation process and can be traced back to the work record, more thoughtful meticulous service to the implementation of each work.Companies focus on "people-oriented" enterprise culture construction, combined with the interests of the company and employees, community of destiny, the implementation of various insurance and labor insurance welfare measures, realize the synchronous growth of the employees and the company, give full play to the talents and potential of the staff, pay attention to employee job satisfaction and a sense of achievement, is our long-term strategic measures. The company regularly carry out various business training and rich and colorful extracurricular activities. The system is flexible and full of vigor and vitality, attracted a large number of high level professionals.Review the past, nine years of ups and downs for achievement of our many, we feel gratified. Looking to the future, we are full of confidence. Liqiange will with more excellent products and perfect service market contribution to society, return the user from all walks of life in Guangxi, for rejuvenating the country through science and technology, industry serve the country "career goals and continue to move forward. Liqiange, you will get more to the trust of electronic products.2, the other side of the company analysis:Kodak technology Co., Ltd., the company was established in 2000, is a company with R & D and production of high-quality products, Kodak technology Co., Ltd. mainly to MP4,MP5series digital products mainly, under the efforts of leaders and staff of the Kodak in China enjoy a high reputation, with the development of Kodak Electronics Co., Ltd. Company is more and more by consumers welcome, MP4,MP5, not only in appearance by the consumer favorite and research in science and technology has also been recognized by consumers, Kodak technology Co., Ltd by foreign attention. In recent years, the products have been exported to the country and abroad, such as Canada, Korea, Russia and other countries.Since the company since its establishment, Kodak has been to "concentrate, dedicated, professional" as the enterprise conviction, is committed to to lead the MP4,MP5digital products, "a new generation" technology. The company has a strong R & D team and advanced technology and equipment, with a high starting point of technology and product positioning, accurate market positioning, strong innovation, continued to maintain a rapid growth and development trend. We always at a faster speed do better products, and strive for greater resources into the research of technology products, with better products and services the user returns.In today's increasingly competitive technology, Kodak will continue to increase investment in technology research and development and development of the system establishment. In order to product quality, improve one percent we are willing to pay a 100 percent effort. Especially in the use of raw materials, we always adhere to the best raw materials used, can reflect our world-class products vying for the confidence and determination.Facing the new century, Kodak will own mission summarized four heavy, heavy quality, product quality is enterprise's life; service: people-oriented service concept is foundation of the enterprise; talent, talent development strategy as the center to the sustainable development of enterprises; Technology: only technical innovation for the development of enterprises to provide infinite power.In the past 20 years, the company does not because of what she has achieved success and proud, because of our success is the result of the full support of the vast number of customers and friends from all walks of life and trust. Therefore, we express our heartfelt thanks! At the beginning of the new year, looking to the future, in the upcoming year 2017, Kodak will with more quality products and services, more focus on the attitude of consumers return, the good intentions of products, and strive to improve the service, and strive to national industry to flourish further!Two, the theme of the negotiations:1, distribution mp4,mp5 two digital electronic products, in accordance with the different models of different prices and the number of the number of prices to develop, in addition to the discount issue.2, mp4,mp5 two kinds of digital electronic products of the settlement time and settlement methods.3, the payment of the deposit and the compensation for breach of contract. Three, negotiation goal:(1)to our company's most favorable conditions for the distributionof 4,5 two digital electronic products: the price is reasonable, the distribution of the mp4,mp5 two models of digital electronic products in line with the needs of consumers.Four, the composition of the negotiating team:The main talk about people: Jin Beibei companies negotiateplenipotentiary; decision: Li Qian decision makers for company issues;technical adviser:Bo Wen company responsible personnel;Legal Advisor: Shen zhe company's legal counsel;Five, the analysis of the advantages and disadvantages of the negotiations:(a)the advantages of our analysis:1.75 national well-known distributor ranked No. 30, 2004 in GuangxiNanning reputation UNPROFOR gold units 11, Guangxi Shou contract re credit enterprises, good reputation, strength and products toconsumers is very attractive, large consumer market demand.2, acting as the distributor, freedom of choice in large. Our company as a number of digital electronic products distributor, agentdistribution whose products, the choice is in our hands.(b), its disadvantages:Our as digital electronic products distributor, in Nanning market, more than the strength of the company and my company competition, relatively well-known strength of digital electronic products distributor is Nanning Jing Jia Technology Co., Ltd., Nanning Jing Jia Technology Co., Ltd. and so on.(c), its staff analysis;1.Insight is strong, look at problems in a relatively calm, good at the art of communication and negotiation, the negotiation's main rival, and a key figure.2.Pay attention to the details, cheerful, my company, one of the central figure, have strong sales experience.3. The work of a conscientious and responsible, strong logical analysis ability, have higher quality of financial management.4. Delicate thoughts, familiar with the domestic and foreign relevant legal procedures, is conducive to the specification of the two parties of the contract signed.5. Comprehensive ability, outgoing personality, doing things calm. Strong ability in public relations.(d) analysis of the advantages of the other party:1, Kodak Technology Co. Ltd., founded in January 2000, is a mp4 series Walkman R & D and production of high-quality oriented high-tech enterprises, is currently one of the few independent R & D capability has mp4 companies. After the rapid development of more than a year, a family of mp4 are more and more consumers to understand, accept, acceptance and love, products have been exported to Japan, Sweden, Hongkong and other countries and regions. In the year 2004 "micro computer >mp4 products in the selection, a E2 gain mp4 player three recommended award is one of the only domestic professional also awarded 4 products won several highly professional media and related awards, the" family "a brand is also named" people's Daily "> ten Chinese consumers satisfied with the brand"!2, took the lead in the domestic use of SIGMATEL3520, Philips PNX0102 top decoding chip, and KDS crystal,TDK high precision resistance capacitance, AVX tantalum capacitors, GE Plastic international first-class elements as the raw material of the products.3, the company has a strong R & D team and advanced technology andequipment, to a high starting point of technology and product positioning, accurate market positioning, strong innovation, continued to maintain a rapid growth and development trend.(e), the other side of the disadvantage analysis1, fierce competition from domestic and foreign mp4,mp5 brand. Newman, apple, blue devils, Haier, Philips, and other well-known domestic brands are in competition with. China is a large country with a population of 1.3 billion, the final consumers and potential consumers with strong attraction, domestic and foreign well-known brand names numerous relying on the advantages of their products grab live in China market, is expected to in the Chinese market share their seats.2, as a domestic famous enterprises, the products of after-sales service system and other well-known foreign enterprises gap big, needs to be strengthened, maintenance products are generally required to charter or designated point of repair.(f), the other person analysis:1. The overall ability, logical thinking, strong affinity, flexible mind is a qualified generalship.2. Familiar with MP4 industry, rich experience in market, look at the issue seize nature. A friendly disposition, alleviate the tense situation in the tense atmosphere, failing to calm.3. Do something decisive capable, sharp tongued, vigorous and resolute, typical superwoman style, failing to calm.4. Understand the similar products of status of competitors can provide appropriate recommendations to the general manager, deputy qualified, a key figure in the successful negotiation of one ofSix, negotiation methods and strategies:(1) negotiations: the horizontal negotiations and principles of negotiation combined. In the negotiation process, in negotiations, the design of the main problems identified, the proposed negotiations on all transverse expansion, a number of issues are also discussed. In position can be a carrot and stick approach.(2) negotiation strategy:A) outstanding advantages. On the other side of the position, views are preliminary cognition, then their share in the negotiations matters the advantages and disadvantages of each other's advantages and disadvantages, and cited the letter, especially to one's own advantage, regardless of the size of the old and new, should be the overall list, as negotiators negotiating chips. And self disadvantages, of course also should pay attention to, in order to avoid hasty attack against them, being injured all over the body.B) simulation exercise. Is a variety of situations that may arise in advance simulation, so as not to panic when the actual encounter difficult to master. The war horses lash, in understanding, inferior, to imaginarypossibilities in pre planning action. As negotiations have placed seats in detail simulation.C) the bottom line clear. Usually, negotiations, mutual attack, sharpening, eager. Both sides can think of "how much", but often neglect to "pay", ignoring the negotiation process in allied to many concessions, we can be happy. So, in the negotiations before, be sure to the circle to the bottom of the Allied Qing: what .D) to understand the opponent. Sun Tzu's "know ourselves baizhanbudai" well-known. Before the negotiations to understand the personality traits of the other possible strategies and negotiation opponent, to negotiate successfully completed there will be great helpful. If negotiation rivals like play, might as well before the talks greetings, deliberately mentioned, the hostile alert each other to advance to ease, if you have time, invitation to go campaign to foster relaxed atmosphere of the talks. Notice in this stadium is another piece of the negotiating table, to help negotiate.E) to the occasion. The battlefield situation, fast changing, to rise to the occasion in the table. Although SJMS Zhuge Liang, but count as the day count, thoughtless, failings. Negotiations, the opponent process God a pen, beyond one's own assumptions, allied personnel must will play it by ear, adopted piecemeal. Really can't resist, rush, sincere a delaying tactic, and then plot countermeasures, in order to avoid crashes vertical "off" -- broken his posterior.F) buried under it. If both parties fail to reach an a considerable degree of satisfactory results, facing the burst of negotiations, there is no need to seek temporary tongue quickly and hurt and gas between the two sides. Both sides if decorum, later to reach the realm of renegotiation, though not impossible, but also to quite mounded, good things correctly.The sale is not righteousness in, the two sides good gather good spread, for the next negotiation successful, buried under it.Negotiation agenda:1, before preparing the scene: I know each other already arrived at the venue, as the home, one of the first to welcome their arrival; greetings handshake, ask the other side approach; seat arrangement, the staff side tea handing a cup of water; I toward each other to introduce the meeting arrangements and participation of staff; mutual handed a business card, greeting each other is located.2, start opening gambit to communicate feelings: by talking about cooperation between the two sides of the formation of emotional resonance, the each other into a more harmonious atmosphere of the talks, create a win-win mode.3, stage: two faced by two members of the negotiation strategy, one as a red, white as auxiliary agreement negotiated, grasp the rhythm of the negotiation and process, so as to have the initiative; progressive, step-by-step strategy, put forward our skills to benefit, easy to difficult, step by step the fight for the interests of; grasp the compromise principle, clear our core interests, adopt the retreat strategy, step back into the two step, to make full use of the hands of the circuitous compensation chips, appropriate concessions can bear the freight for other more benefits; to highlight the advantages of data support, reasoning, and emphasize our agreement the success of the benefits to each other, at the same time if failure and suggest that the person act tough and talk soft, our agreement, we will negotiate with other companies; to break the deadlock, the rational use of pause, first calm analysis causes deadlock And can use be sure that form each other, the lifting of the deadlock, timely use diversionary tactics to break the deadlock; Hugh Bureau stage, if necessary, adjust the original plan.Seven, the risk of negotiations and the effect of prediction:Negotiation risk:1, the other party may in the negotiations by its dominant position would not make concessions on price, we must play the identity of their own advantages and dealers forced to make concessions.2, negotiation opponent may I take all kinds of means, let us in trouble. Therefore, we must keep a clear head, play advantage good patience, calm and flexible adjustment of a negotiation strategy the effect prediction: both reasonable conditions to obtain the negotiations success, to achieve a win-win situation, the two sides can friendly end negotiations to succeed and achieve long-term friendship and cooperation.Eight, negotiation budgetA, fare: 2000 B, accommodation fee: 1000 0C, catering fee: 30000 D, telephone fee: 200 E, Travel Gift cost: 6000Total: 48200(1) the two sides approach(2) introduced the meeting arrangements and the participants(3) officially entered the negotiationsA: the negotiations goods model, number. B: submit and discuss a sales agent agreement. C: delivery of settlement time and way D. Negotiation: uniform deposit payment negotiation, breach of contract compensation measures and legal liability.(4) a protocol(5) signed an agreement(6) down payment(7) handshakes negotiation success, take pictures.(8) hosted a dinner in honor, negotiations were successfully intoIn today's increasingly competitive technology, Kodak will continue to increase investment in technology research and development and development of the system establishment. In order to product quality, improve one percent we are willing to pay a 100 percent effort. Especially in the use of raw materials, we always adhere to the best raw materials used, can reflect our world-class products vying for the confidence and determination.table of contentsOne, the backgroundTwo, the theme of the negotiationsThree, negotiation goalFour, the composition of the negotiating teamFive, negotiation environment analysisSix, negotiation procedures and specific strategies Seven, negotiation risk and effect predictionEight, negotiation budgetNine, the focus of the negotiations, the difficultiesTen, the development of contingency plans（注：文档可能无法思考全面，请浏览后下载，供参考。
business plan 商业策划书英文
High partyI.Introduction:Name: Heaven of CarnivalLocation: Hong KongMission statement:●to provide plans to all kinds of parties, such as wedding,birthday, proposal & marriage ceremony, graduation,Annual Dinner and other festivals●to design personalized ideas and services for people inneedPurpose:For amusementTo prepare devices or services for customers to organize a partyTo enlarge peopl e's social circleTo introduce or promote a companyII. Market analysis●Party is a kind of western way of socializing; it meanspeople gathering for entertainment and celebration. The most common parties such as birthday party, celebrity party, football party, Christmas party, the Frat Party,house party, or dorm room party and so on. With theincreasing growth of Chinese social activities, all kinds of parties are beginning to across the nation.●On the other hand, as the increase of people's pressurefrom school or working, more and more people need time and place to relax and make friends.●Based on this condition, people who are good atorganizing a party has been active, and become aprofessional party planner.III. Our service offered:Activities●KTV●amusement park●Self-help kitchen●Table games（Chess & Cards）Foods●drinks/beverage/coffee●dinners: seafood/meats/soup/bread●fruits/salad●Sweet snacks●BarbecueD evices●guests' show●video camera/microphone/stereo/lamplight●red-carpet show●Instrumental Performance●invitation letterSpecial things●flowers/birthday cakes●rings●other surprisesIV.Co-workers & competitorsCooperation●Having cooperation with tourism●Working With the Media●Cleaning companies●shopping mall●beauty salonCompetition●We might compete with local travel agency or bars.V. Staff requirementsProfessional Background:❖Having advertising and public Relations Company work experience, or had the film and television creativeexperience, familiar with the requirements of Partyplanning and patterns.Characters:❖cheerful, tolerant, humorous❖Having the ability of organization, coordination andmacro control for rand om strain.Fashion hunter:❖a basic und erstanding of a certain artistic accomplishment and the western culture❖a keen fashion antennabe able to capture the city of fashion information, and wrap it as a Party's leading role or theme.Wid espread circle❖Communication is widespread, and keeps a goodrelationship with fashion circle, film circl e, art circle andmedia circle.Knowledgeable:❖Working carefully, master the knowledge of many sided, best can speak many languages, familiar with all kinds ofmannersFamiliar with procedures:❖To know all kinds of procedures for the annual inspection,and familiar with all kinds of fiel ds, and this is thenecessary condition to guarantee Party smoothly. pany strategy●B to C----Business to Customers●B to B-----Business to BusinessBusiness-to-consumer: two schemes1. To help customers planning perform activities:Customers can go to our website, which have all kinds of schemes can mix and match. We can even directly express what you want to party, if the customer be frightened by this troubl e, we also have set some schemes, such as birthday party, wedding party, business party, etc., if the customer satisfaction, can be directly choose this solution.2. Host sponsor theme parties. Customers can participate, and there is no limit to the admission candidate.When a customer wants to take part in this PARTY, can sign up on the Internet, fill in your personal information, there will be someone to contact the customer to confirm information, also can go to the agreed time to PARTY. After the customer can choose to sign up directly with the e-currency payment entrance fee, also can choose to pay againB to B-----Business to Business◆We will be geared to the needs of enterprises and groups, thiswill test our ability. staff association, company annual meetingand the association of certain groups of activities will be our main business .Also have another brand sponsorship, as some well-known brand, and they will be linked to the PARTY, in particular, would hold a special sponsorship we PARTY. This is also another BTOB model.VII. Financial supportsS ervice support: For enterprises and individuals to provid eprofessional entertainment planning services, at the same time, in order to ensure the quality of service and the personalizedneeds of customers, we launched special support to meetcustomer demand, customer satisfactory, the main businessincluding "service spirit" and "props for rent", "scene layout,decoration", "party DJ, MC, Dancer ", and so on!A dvertising revenue:Each big mall, enterprise, websitesand so on all can put an advertisement on our companywebsite, different types of advertising costs are also different,the standard decided by the firm. Of course, we will providepartner with a certain discount.S ponsorship tickets agent: in ad dition to planning PARTY, ourcompany also sell all kinds of stage productions, concerts, tickets for the large-scale performances. Customers can be on ourcompany website or call our reservation, then fill out your real information, we will have staff and customers to verify information and adopt the strategy of Taobao payment in cash on delivery.Brand sponsor: Some well-known brand, will be linked to the PARTY, in particular, would be helpful to hol d a special theme PARTY. This is also another BTOB model and will popularize their brand advantage.。
英文商务工作计划范文模板
英文商务工作计划范文模板Name: [Your Name]Position: [Your Position]Department: [Your Department]Date: [Date]1. IntroductionIn this section, provide an overview of the business work plan, including the purpose, objectives, and scope of the plan.2. Goals and ObjectivesOutline the specific goals and objectives that you aim to accomplish through this work plan. These could include financial targets, operational improvements, market expansion, and so on.3. SWOT AnalysisConduct a SWOT analysis to identify the strengths, weaknesses, opportunities, and threats facing the business. This analysis will help to inform the strategies and actions outlined in the work plan.4. Current SituationProvide a detailed overview of the current situation of the business, including financial performance, market position, customer feedback, and any other relevant factors.5. Key StrategiesOutline the key strategies that you will implement to achieve the goals and objectives outlined in the work plan. These could include marketing strategies, operational improvements, product development, and so on.6. Action PlanProvide a detailed action plan that outlines the specific tasks, timelines, responsibilities, and resources required to implement the key strategies. This section should include a Gantt chart or similar tool to visually represent the timeline for each task.7. BudgetDetail the budget required to implement the key strategies outlined in the work plan. This should include a breakdown of costs for each task, as well as the expected ROI for the plan as a whole.8. Risk AnalysisIdentify any potential risks that could impact the successful implementation of the work plan, and outline strategies to mitigate these risks.9. Monitoring and EvaluationOutline the process for monitoring and evaluating the implementation of the work plan, including key performance indicators, milestones, and reporting mechanisms.10. Communication PlanDetail how you will communicate the work plan to relevant stakeholders, including employees, management, investors, and other key parties.11. ConclusionSummarize the key findings and recommendations from the work plan, and outline the next steps for implementation.12. AppendicesInclude any additional information, data, or documents that support the findings and recommendations outlined in the work plan.Please note that this template is a guide, and should be customized to suit the specific needs and requirements of your business. Good luck!。
商业计划书英文模版(BUSINESS PLAN)(可编辑)
商业计划书英文模版(BUSINESS PLAN)BUSINESS PLAN TEMPLATE BUSINESS PLAN[My Company]123 Main StreetAnytown, USA 10000123-4567[Your Name][DATE]TABLE OF CONTENTSExecutive Summary 1 Management 2[Company] History 6[Product/Service] Description 8 Objectives 10Competitors 11Competitive Advantages 12 Innovation 14Pricing 15Specific Markets 16Growth Strategy 17Market Size and Share 18 Targeting New Markets 19Location 20Manufacturing Plan 21Research & Development 22 Historical Financial Data 23 Proforma Financial Data 24 Proforma Balance Sheet 27Cost Control 28Effects of Loan or Investment 29Attachments 30Executive Summary[My Company] was formed as a [proprietorship, partnership, corporation] in [Month, Year] in [City, State], by [John Doe] in response to the following market conditions:[Startup, growth] opportunities exist in [Product/Service].The need for use of efficient distribution and financial methods in these overlooked markets.[I/We] have several customers who are willing to place large [orders,contracts] within the next three months.Several other prospective [customers/clients] have expressed serious interest in doing business within six months.[I/We] previously owned a company that was active in the widget markets. Over the past few years I spent much time studying ways to improve overall performance and increase profits. This plan is a result of that study.The basic components of this plan are:Competitive pricingExpand the marketsIncreased advertisingLower our unit costs,Thereby achieving higher profits.Sign contractsIncreased advertisingIncrease office staffTo this end, [I/we] need investment from private individuals and/or companies. A total of $XXX is being raised which will be used to finance working capital, plant and equipment. The company will be incorporated and common stock issued to investors. The company will be run as a [proprietorship, partnership, corporation].Financial GoalsYear 1 Year 2 Year 3 Sales $1,000,000 $1,400,000 $1,600,000 Net Income $25,000 $250,000 $375,000 Earnings per share .01 .12 .14Management[Name][Title][Experience]Sales growth from zero to $1,000,000 in five years.Led market in market share - 30%.Formulated advertising budgets & campaigns.Pioneered new distribution channels.Established national sales force.Established national repair & service centers.Brought new and innovative products to the market.Designed point-of-purchase materials.[EducationUniversity of BostonBoston, MAB.A. - Computer SciencesShort BiographiesPresidentJohn Q. Doe, Chief Executive Officer, and Director since February 1988 and President since January 1990. Mr. Doe was the founder and Chief Executive Officer of the original operating company known as Random Excess, Inc. He has hadexperience in the widget field with his own firm, John Doe Co., of Oshkosh Wisconsin , from 1980 to 1987. This firm was sold to FatCat Widgets, Inc. in 1987. Mr. Doe has held a sales position with U S West Inc. since then. Mr. Doe graduated from the University of Colorado in 1981 with a bachelor’s degree in philosophy. Mr. Doe is employed by the Company on a full-time basis.Chief Financial OfficerRichard Roe, CPA, Chief Financial Officer, Treasurer and Director. Mr. Roe joined Random Excess, Inc. in December 1988 as a corporate controller and was named Chief Financial Officer in July 1989. Mr. Roe was appointed Treasurer and a Director in July 1990. He served as corporate controller of XYZ Lumber Company from August 1981 to December 1988. Mr. Roe graduated from Metropolitan State College in Denver, Colorado in 1976 with a bachelor’s degree in accounting. Since 1979 he has been licensed as a Certified Public Accountant in the State of Colorado and is a member of the American Institute of Certified Public Accountants. Mr. Roe is employed by the Company on a full-time basis.Vice PresidentJoe Dokes, Secretary, Executive Vice President andDirector. Mr. Dokes supervises the company’s sales and implementations to its largest corporate customers, including US West, Great West Life Insurance, etc. Mr. Dokes has served as Secretary and a Director since February 1988, Vice President of Operations from February 1988 to December 1988, President of the Company from December 1988 to January 1990 and Vice President of Contract Sales since January 1990. He has been involved since 1986 with the private company originally formed as Random Excess, Inc., where his duties included managing the purchasing and sales department. From November 1984 to May 1986 he managed the sales department at Integrated Management Systems, Inc. From June 1983 to October 1984 he was a buyer for Adams County, Colorado, School District 50. Mr. Dokes attended Oklahoma State University in 1980 and 1981 and Trinidad State College in Trinidad, Colorado in 1981 and 1982. He did not receive a degree from either university. Mr. Dokes is employed by the Company on a full-time basis.Vice PresidentSally Seaugh Vice President of Marketing. Ms. Seaugh has been the Company’s Vice President of Marketing since November 1988. From September 1986 to October 1988 she was involved in business development and marketing for United Bank of AuroraColorado . From February 1980 to August 1986 she was self-employed as an independent oil and gas landman. Ms. Seaugh graduated from the University of Denver in 1974 with a bachelor’s degree in Education. She is employed by the Company on a full-time basis.ResponsibilitiesJohn Q. Doe, Chief Executive Officer - Responsible for entire operation. Oversees management function and all other executives.Salary - $60,000.Richard Roe, CPA, Chief Financial Officer - Responsible for financial operations, accounts payable, accounts receivable, interaction with auditors, investor relations. Salary - $40,000Joe Dokes, Executive Vice President - Responsible primarily for sales and sales support.Salary - $35,000Sally Seaugh Vice President of Marketing. Responsible for marketing, human resources and training.Salary - $30,000.Total Executive Compensation$165,000.[This Page is for an Organization Chart, if applicable.] [Company] HistoryIn [Month, Year] [I/we] formed a [Product/Service] company that manufactured start-of-the-art complex widgetry. This company was located in [City, State]. [I/we] formed this company as a [proprietorship, partnership, corporation]. Others involved in this business were: [names].The main goal of this company was to [explain].Financing was arranged through [home equity loans, savings, venture capital, friends and family, etc.] [Explain terms, rates and ability to repay.]This venture was very successful in generating and increasing sales, but was not effective in achieving profitability. The main reason for this was the amount of actual overhead experienced. This overhead was not initially anticipated by me at the beginning of that venture. Items including credit checking, warranty program management, extensive travel, maintaining warehouse stock and the management and expense of a national sales force were expenses not originally forecast or expected. With this level of overhead, it was mathematically impossible to achieve profitability.or:This venture was very successful in generating and increasing sales, as well as effective in achieving profitability. This was due to the following reasons: [Reason 1[Reason 2][Reason 3]OR:[My Company] was recently conceived and is still in the beginning stages. To this point the following has been accomplished:A team consisting of [list names and primary responsibility.i.e John Doe - Marketing has been formed.A prospective [customer/client] list has been drawn up.Strategy meetings are being held every Monday, Wednesday and Friday evenings.This business plan has been drawn up.[Now link the past to the future - why a former company will lead into this one or how your present company and history will lead into any future plans. A short paragraph should suffice.] We are now able to adequately address the markets we have targeted. We have adjusted our staff, redirected ouradvertising and sales force, and have added the products necessary to meet the needs and expectations of our customers.[Product/Service] Description[My Company] intends to offer [product/service]. This [product/service] offers our customers the best possible solution as it:Offers the lowest price on the marketIs the most technically advancedOffers more useful featuresSaves them time and moneyOffers our users better value per dollar spentProvides an alternative way to achieve a similar task.Provides a service which is not presently available in this area.Is strengthened by a team with combined experience of XX years.Saves them time and moneyProvides an alternative, cost effective way for them to realize a similar goal.We have a [copyright, service mark, trademark] or[exclusive agency, marketing rights] for this [product/service]. This agency will last until XXX at which time it may be extended for XX years or terminated. This agency agreement is cancelable upon XX days written notice.The [product/service] has a useful life of XX years. To distribute this product so that it remains usable for our customers, we must use the following methods of storage and transportation:Overnight deliveryCold storageIncorporate preservativesShipment within two weeks to distributors.Specially padded boxcars.Even though the technology used to create this product is new, we expect that others will be able to substantially reproduce our patented results within XX years. To remain on the leading edge of this product, we will need to devote approximately XX% of revenues toward research and development. Also due to the fast changing nature of this industry, we will need to retrofit these machines within XX years at customer expense. Our manufacturing plan has considered this.[If general service to be offered is not obvious, such as carpet cleaning, sales rep, lawn care, consulting, etc. explain what service is. Then give a detailed description of your particular service and its uniqueness.]Short Examples:1. Our carpet cleaning machinery is state-of-the-art.2. Our consulting practice will address these specialized areas: [list]3. We will only rep these specific product lines. [list]Even though at this time our expertise is unique in the marketplace, we expect advances to be made and competitors to arise and offer similar services. We will meet this challenge by:Hiring staff specialized in these new areas.Increase our continuing education and training expense.Adding complementary lines.Make regular investments in new equipment.ObjectivesLong Term[My Company] believes very strongly in technical, financial, business and moral excellence. To secure a stablefuture for all those connected with [My Company] we have set the following long term goals:Present market is estimated at $XXX. Our goal for market share is XX%.We want to be considered by our peers to be the market leader in sales as evidenced by:Trade industry awardsHigh end of scale in financial ratiosMajor market shareTechnical excellence awards, honors, etc.Community involvement Rotary, United Way, etc.Short TermMarket share goals -First Year XX%Second Year XX%Third Year XX%Fourth Year XX%[Decrease, Maintain] costs through acquisition of new plant and equipment. Increase productivity by investing in employee training and education.Budget for complete computer training for appropriate applications.Set up, Maintain] employee benefit program for continuing college education.Budget for necessary seminars and/or continuing job-specific education.Maintain state-of-the-art accounting system for careful tracking.Monthly reports on financial status vis-a-vis the industry.Aggressive recruitment of the best technical staff in the industry.Support company involvement in various local and national charity events.CompetitorsNameAddressCity, StateStrengths:Location - next door to supplier factory, on major artery, close to terminal, etc.Pricing - Low cost producer, known for aggressive pricing policy.Delivery - ships overnight to anywhere in the world.Management - Everyone has an MBA from Harvard.WeaknessesService - takes more than 3 months to receive spare parts.Dedication - If it’s sunny, they’re on the golf course or ski slope.Machinery - Slowly approaching obsolescence unless replaced within six months.Overhead - Spend lavishly on corporate dining room, limousines and champagne.Competitive AdvantagesThe distinctive competitive advantages which [My Company] brings to this market are:Experience in this market. [I/we] have XXX years of hands-on experience in this industry.Sophistication in finance and distribution. This results in my being the low cost supplier in these price sensitive markets.The philosophy of [My Company] is to price not just according to our costs, but also according to what the market will pay.Our targeted minimum gross profit margin for a category must be XX%.By pricing to the market, [I/we] will achieve higher sales and therefore increase my buying power. As the amounts of my purchases increase, my per unit costs of shipping decrease and [I/we] will achieve higher discount levels from my suppliers. Through these economies of scale, many items currently on the market can be sold with lower prices, yet a higher net profit.Product pricing will include a range of quantity discounts as well as an early payment discount.Rather than being strictly regional, [I/we] will expand into the national market.To control foreign exchange risks, [I/we] will monitor the markets and hedge accordingly. [I/we] will also use overseas bank accounts.With those companies with which [I/we] have established a relationship or are known to be financially secure, [I/we] will work on a pre-pay basis. This allows me greater discounts.A level and policy of Capitalization that will allow me to fully address the respective markets with comprehensive marketing and customer service plans.By keeping my overhead low, [I/we] will be able to funnel my profits back into operations thus avoiding high debt ratios or lost sales opportunities.A quarterly direct mail campaign directed at both current customers and prospective new customers consisting of an informative newsletter.A toll-free national 800 number will be used for customer orders and inquiries.[I/we] will print complete four-color catalogs on a yearly basis. Price lists will be updated as needed. [I/we] intend to be aggressive in trade magazine advertising.Consideration will also be given to attending trade shows around the country.With this level of capitalization, should an unexpected downturn occur, [I/we] will be able to continue operations on a positive scale.Innovation. [I/we] have a history of innovative ideas.[List your most meaningful ideas and any new ideas you have for the future.]The distinctive competitive advantages which [My Company] brings to this market are:Experience in this market. [I/we] have XX years of hands on experience in this industry.Sophistication in management and finance. We are able to run an efficient and lean structure, yet still provide quality service to our clients and customers.Because of the nature of this industry, we will be able to rent office space in more moderately priced buildings.As a unique service company, we will be able to keep our margins high, allowing us to provide internal financing for growth possibilities.A level and policy of Capitalization that will allow [me/us]to fully address the respective markets with comprehensive marketing and customer service plans.By keeping my overhead low, [I/we] will be able to funnel my profits back into operations thus avoiding high debt ratios or lost sales opportunities.Our initial marketing campaign will allow us to book a sufficient amount of business so that we can implement our telephone customer service support program.Innovation[I/we] have a history of innovative ideas.[List your most meaningful ideas and any new ideas you have for the future.]SummaryThrough [my,our] leadership, [I,we] will be able to reduce overhead as a percentage of sales thereby increasing the amount of profit to be retained in the business. Because of our pricing policy, more people will purchase our merchandise thus increasing the size of the market and we will be increasing our market share. What [My Company] proposes to use are just good solid business sense, economies of scale, and the use of efficient financial techniques. This will allow us the following options:increase serviceincrease advertisingreduce pricesincrease profitsincrease selectionThrough [my,our] leadership, [I,we] will be able to reduce overhead as a percentage of sales thereby ncreasing the amountof profit to be retained in the business. What [My Company] proposes to use are just good solid business sense, economies of scale, and the use of efficient financial techniques. This will allow us the following options:increase customer serviceincrease advertising expendituresincrease profitsincrease selection of services offeredThis plan will give us tremendous flexibility to use any of these options or a mix of them to effectively attack our target markets and meet our long term goals. This combination of experience, sophistication, capitalization and innovation will assist [My Company] as it strives to reach its sales, profit and return objectives.PricingBefore [I/we] set the price for my complex widgets, [I/we] determined on a unit basis what my costs were going to be. [I/we] then determined what the market price was for the normal widget. At this price it was determined that for all but the lowest sales projections, this product would turn a profit at this price. However, since our complex widgets offer additional features, we felt that we could price it approximately 50% above simple widgets.To test this price, we called a database of 50 large users of simple widgets. We first questioned them about the desirability of our extra features and then asked them directly if this price would be acceptable if such a product were available. We found that 75% of those polled would be interested in this product. Of this 75%, we received 10 firm orders representing approximately 30% of this group.OR:We have determined that the market price is $ XX per unit. This will equal a margin of XX%.OR:Our unit cost has been figured at $XX. We need a marginof XX% to pay our overhead and earn a sufficient profit. Therefore, our selling price will be $XX.Before [I/we] set the price for our [service], [I/we] forecast what our fixed monthly costs were going to be. [I/we] then determined what the market rate for comparable services were. At this rate it was determined that for all but the lowest billing projections, this [Service] would turn a profit at this rate.[Optional, if applicable]However, since our service is unique and demands a higher level of expertise, we felt that we should bill above other comparable rates.Specific MarketsMarket #1General HistoryThe first widget was introduced into the market in 1036. Widgets remained much as the original production until well into the 20th century when computer modeling showed that there could be some enhancements made to the basic widget. The market for widgets has been generally steady with market growth closely following the typical population growth. At this time there are approximately 1,500 companies worldwide making comparable simple widgets.Lawn care companies have enjoyed a period of steady growth over the past twenty years. This demand is due to many factors, not the least of which is the advance of lawn care technology. In our proposed marketing area, there are 25 lawn care services.Entry StrategyOur widget has been designed by the latest in computer aided design. We are able to manufacture our complex widgets on computer driven assembly lines using the latest in roboticsmanufacturing. This gives us a tremendous price advantage.We intend to market our complex widget through all the normal channels available to simple widgets. These include retail, wholesale, and OEM. To penetrate this market efficiently and swiftly, we intend to initially use commission sales representatives strategically located throughout the USA. We also will start a national advertising campaign targeting the end user in various national publications and on national TV commercials.Our sales representatives will be chosen based on their own experience in the marketplace. It is our intention to hire the best and the brightest among those currently available. Our marketing tests included many of the reps we initially would like to hire.Over the past few years, we have noticed an increase in demand for full lawn care services - not just grass cutting and snow removal. Our computerized office allows us to track our clients needs and schedule house calls on one hours notice.We intend to attack this market very aggressively through the use of:1. A pool of 10 telemarketers.2. House-to-house visits to neighbors of present clients.3. Advertisements in upscale magazines.4. Radio advertisements on weekends.5. Sales calls on real estate management companies.As we are offering a unique service, informing the public of our capabilities is of utmost importance.Growth StrategyAfter having successfully introduced the complex widget into the American market, our expansion will be in two separate areas: increasing sales in the USA and entering various foreign markets.After we have reached our first year sales goals, we intend to offer our sales reps the opportunity to sell our products exclusively by joining our company. We expect that a small percentage will desire to remain independent and these will have to be replaced with our own sales force. We intend to develop further sales reps from within by hiring and training them in our own sales methods. We will increase national advertising and begin targeting smaller accounts and specialty outlets. Additionally, we will conduct in house seminars forvarious OEM’s demonstrating how the inclusion of complex widgetry into their own products will increase the value of their products.After having successfully completed this entry phase into this market in the geographical are we have chosen, we will then expand our market by doing the following:1. Expand telemarketing pool to 20.2. Increase number of direct sales reps.3. Expand into neighboring cities.Market Size and ShareThe American market for [product/service] is estimated at $8 Billion annual sales based on data furnished by XYZ Survey. We estimate that we can achieve XX% market share within XX years.Marketing data for other markets is in the process of collection.Other MarketsUse the same format for additional markets.Targeting New MarketsTo continue our growth, we will be using the following methods to expand our markets and to increase our new areas of doing business:Customer contact - find out their needsLook for complementary productsTrade showsWorld Trade Center “Network”U.S. Government trade leadsState Government trade leadsOn-line computer prospecting and qualification DIALOG, D&B, etc.Market surveysResearch & developmentLocationRETAIL EXAMPLE:This business will be operated at 123 Any Street. This location is desirable because:The traffic flow has been rated at high.The rent is below marketThe building has the necessary facilities to operate this business.The location is convenient for our customers.We are renting this building on a XX year lease. We will have renovations costing $XXX based upon three estimates. The building is zoned R-3, commercial use.OTHER SAMPLE:This business will be operated at 123 Any Street. This location is desirable because:The building is structurally compatible for our use.The rent is below marketThe building has the necessary facilities to operate this business.The location is convenient for our freight companies, suppliers, clients and employees.Possibility of expansion in the area.We are renting this building on a XX year lease. We will have renovations costing $XXX based upon three estimates. The building is zoned R-3, commercial use.Manufacturing PlanSAMPLE:We will be using a conventional assembly line method of construction of our complex widgets. Our main supplier of component parts will be DEF Manufacturing of Fort Lee, NJ. In the event that they are not able to ship according to our specifications our secondary supplier will be MNO Amalgamated located in Charlotte, NC. These parts will be shipped to us by motor freight.The actual machinery used in the production line will be manufactured by A&M Machine Tools of Arlington, Texas. They also will be doing maintenance under a service contract. This design of machine and assembly will allows us to produce 24 hours a day as the entire assembly process is fully automated with state-of- the-art robotics of American manufacture.With robotics our labor costs and therefore our production costs will be the lowest in the industry. To maintain our advantage we have established lines of communication with all of our potential machinery suppliers. Most importantly wehave an ongoing relationship with several universities and are actively participating in various studies and experiments relating to production methods.These machines also incorporate quality checking by lasers. All products must come within XX% of specifications. Also, at regular intervals we will be using human inspection of products and machines.We do not anticipate generating any toxic materials at this time for these products. However, we will be closely monitoring all production to determine if any hazardous materials are being generated. We have contracted with an environmental engineering company to advise us on any possible problems as well as solutions including legal disposal of all hazardous wastes.We anticipate the following outlays for this capital equipment:A&M Machines $XXXService Contract $XXXResearch & DevelopmentSAMPLE:We have already spent a considerable amount of time in researching and developing our complex widgets. We have a verysimple laboratory equipped with the basic research equipment we need. We have thus far been able to discover lighter materials and several cost cutting manufacturing methods. The largest achievement to date is the discovery of a water based lubricant that does not disintegrate in rainstorms. We have called this lubricant “H2Ocus-Pocus”.Presently our research is being supervised by our Technical Director, John Q. Public. He will continue in this capacity. Having been the researcher involved with all our activities to this point, he is well qualified to continue our research efforts.Our next research project will center around using this new lubricant in our manufacturing processes and testing of a new material that has come to our attention.To this point, our research has paid for itself as we have been keying on bringing this new product to market. However, now that we are becoming more experimental in our research efforts such a continued success ratio can not be maintained.We have been investigating several potential government both state and federal funding sources. Our present program of joint research with the local university has b proven very beneficial.。
商务谈判计划书英文
商务谈判计划书英文商务谈判计划书英文商务谈判计划书英文【1】Phone Agency Company Negotiation Plan1.Backgrounds Our company ：Our company was established on April 20, 2000, mainly engaged in mobile voice, data, IP telephony and multimedia services. In addition to providing basic voice services, it also offers mobile phone sales agents, IP phones and other value-added data services, with "Global", "M-Zone", "Shen Zhou Xing" and other well-known customer brands. Opponent company ：Samsung Group is South Korea's largest conglomerate, has sales outlets in many countries and regions, businesses involved in electronics, finance, machinery, and many other fields, in the international market highlights prowess.2. ThemeCooperate with each other to obtain, at a reasonable price to buy 5000 mobile phone, customized technical guidance and after-sales service and reasonable time.3. Team membersLeader：Gao TiaoqinMain negotiator：Yan BinAssist negotiator：Huang MengmengLegal advisor：Jia MiaoFinancial advisor：Gao TiaoqinAnalysis of opponent negotiating team membersGuo Xvru：good reaction force(Leader, Assist negotiator)Chen Jiali：calm(Legal advisor)Zhao Yajing：strong observation ability(Financial advisor)Zhang Najuan：good at debating(Main negotiator)4. Negotiation situation analysisOur advantages ：1) Good operating performance and great development potential2)As a buyer, we have the initiative in the choice of cooperation companies.The opponent’s advantages：Tough brand strength , multi-service network。
商务策划案 全英版
Psychographic variable
• People always buy things according to their attitudes, motives, activities and opinions. • Collage students are willing to buy things in the shop which boss was gratuated from the same collage. They think they are more close to the shop. • Many customers like young boss.Because young boss expresses positive attitude on her shop and makes people thinking that her products are better than others.
About our
• • • •
• J'ai faim, Gâteau Name • Partnership Ownership • Milky tea and food Main business servive Products • milky tea, • Chinese fast food, • foreign pastry, beverages
Our service
• We provide different kinds of foods for different ages of people. For example, we would take specil space for lovers, couples; we would prepare children's food; and we can provide a place just for the old.
商业策划书英语作文
商业策划书英语作文英文回答：Executive Summary.This business plan outlines the strategy for the launch of a new online retail platform specializing in luxury home goods. The target market is affluent consumers seekinghigh-quality, exclusive products. The platform will offer a curated collection of furnishings, décor, and accessories from renowned designers and brands.Market Analysis.The global luxury home goods market is projected to reach $80 billion by 2026. This growth is driven by rising disposable income, urbanization, and increasing demand for premium products. Online sales are rapidly gaining share, with consumers increasingly turning to the convenience and selection offered by e-commerce.Competitive Analysis.The competitive landscape is fragmented, with established players like 1stdibs and The RealReal dominating the high-end segment. However, there is an opportunity for niche players to differentiate themselves by offering a unique value proposition.Target Audience.The target audience for the platform is affluent consumers with a passion for luxury and design. They are discerning shoppers who value quality, exclusivity, and personalized service. They are active online and have a high disposable income.Business Model.The platform will operate on a commission-based model, earning a percentage of every sale. This model aligns incentives between the platform and its vendors, ensuring amutually beneficial relationship. The platform will also offer premium services, such as personal styling and concierge service, to enhance the customer experience.Value Proposition.The platform's value proposition lies in its curated collection of luxury home goods, exclusive partnerships with designers and brands, and personalized customer service. It offers a convenient and time-saving solutionfor consumers seeking high-quality, exclusive products.Marketing and Sales Strategy.The marketing strategy will focus on building brand awareness through targeted advertising, social media marketing, and influencer partnerships. The sales strategy will leverage an affiliate marketing program and partnerships with interior designers to drive sales growth.Financial Projections.Conservative financial projections indicate that the platform can achieve $15 million in revenue within three years of operation. Operating expenses are estimated at $5 million per year, resulting in a net income of $10 million.Exit Strategy.The long-term exit strategy for the business is an initial public offering (IPO). This will allow investors to realize their investment and provide the company with additional capital to fund future growth.中文回答：执行摘要。
商务策划书 英文版
商务策划书英文版商务策划书是一份关于商务方案和策略的书面文档，通常用于向投资者、合作伙伴和其他利益相关方展示商业计划。
以下是商务策划书的英文版文档。
Business PlanExecutive SummaryOur business plan aims to establish a company that provides comprehensive business solutions to help clients achieve their strategic goals. The company will focus on providing consulting, marketing, and financial services to clients in various industries.Market AnalysisMarket research indicates that there is a high demand for business consulting services across industries. Our initial target market will be startups and small businesses, as they often require significant support to develop and grow. We will expand our market presence by targeting mid-sized and large businesses that require more advanced consulting services.Marketing StrategyMarketing will be achieved through a combination of digital and traditional marketing methods. Digital marketing will include social media campaigns, content marketing, and search engineoptimization (SEO). Traditional marketing methods will include direct mail, print advertisements, and event sponsorship.Services OfferingOur business solutions will include consulting, marketing, and financial services. Consulting services will focus on strategy, operations, and organizational structure. Marketing services will include branding, market research, and advertising. Financial services will include accounting, budgeting, and investment planning.Financial ProjectionOur revenue projections for the first year are $500,000, with an expected growth rate of 20% per year. Our service pricing will be competitive, targeting businesses with budgets ranging from $10,000 to $100,000.Management TeamOur management team comprises experienced professionals in business consultancy and financial analysis. Our team members have a proven track record of providing top-quality services to clients across various industries.ConclusionOur business plan aims to provide efficient, effective, and comprehensive business solutions to clients across industries. We have planned our market presence, marketing, service offering,financial projections, and management team to achieve this goal. We look forward to serving our clients and achieving their strategic goals with them.。
英文商业企划书模板范文
英文商业企划书模板范文BUSINESS PLAN TEMPLATE.1. Executive Summary.Briefly introduce the concept, vision, and objectives of your business.2. Company Description.Describe your company, its history, and the services or products it offers. Highlight your unique selling proposition (USP).3. Market Analysis.Discuss the industry, market trends, target audience, and competition.3.1 Industry Overview.Provide a broad overview of the industry and its growth potential.3.2 Target Market.Describe your target market, including demographics, psychographics, and their needs/wants.3.3 Competition.Analyze your competition, their strengths and weaknesses, and how you plan to differentiate yourself.4. Organization and Management.Describe the ownership structure, management team, and their qualifications.4.1 Management Team.Introduce the key members of your management team andtheir responsibilities.4.2 Organizational Structure.Explain your organizational structure and how it supports your business objectives.5. Service or Product Line.Describe your products or services, their features, benefits, and pricing strategy.6. Marketing and Sales Strategy.Outline your marketing and sales approach, including positioning, promotion, distribution, and pricing.6.1 Marketing Strategy.Describe your marketing mix (4Ps: product, price, place, promotion).6.2 Sales Strategy.Explain your sales process, target customers, and expected sales growth.7. Funding Request.If applicable, outline your funding needs, how much you are seeking, and how it will be used.8. Financial Projections.Provide financial projections for the next 3-5 years, including income statement, balance sheet, and cash flow statement.8.1 Assumptions.List the assumptions made in your financial projections.8.2 Break-Even Analysis.Explain when you expect to break even and start generating profits.9. Appendix.Include any additional documents or information that supports your business plan, such as market research data, product images, or testimonials.10. Revision History.Track any revisions made to your business plan and the date they were made.Remember to tailor this template to fit the specific needs and goals of your business. Each section should be detailed and comprehensive, providing a clear picture of your business's potential and strategy.。
商务计划准则(英文范本)
BUSINESS PLAN GUIDELINESEvery business can benefit from the preparation of a carefully written business plan. The purpose of the business plan is to:1. Help you think through the venture and ensure you have considered all your options andanticipated any potential difficulties.2. Convince lenders and investors that you are in control of the project and that their money willbe safe with you.3. Serve as an operating guide as you turn your idea into a viable business.4. Furnish a standard against which to judge future business decisions and results.Give your plan a businesslike appearance by typing on high quality paper and putting it in a vinyl or cardstock binder or a three-ring binder.REFINING YOUR BUSINESS PLANThe generic business plan outline should be modified to suit your specific type of business and the audience for which the plan is written.1. For Raising CapitalFor BankersBankers want assurance of orderly repayment. If you intend using this plan to present to lenders, include:▪Amount of loan▪How the funds will be used▪What will this accomplish (how will it make the business stronger?)▪Requested repayment terms (number of years to repay). You will probably not have much negotiating room on interest rate, but may be able to negotiate a longer repaymentterm, which will help cash flow.▪Collateral offered, and list of all existing liens against collateralFor InvestorsInvestors have a different perspective. They are looking for dramatic growth, and they expect to share in the rewards.▪Funds needed short term▪Funds needed in 2 to 5 years▪How company will use funds, and what this will accomplish for growth.▪Estimated return on investment▪Exit strategy for investors (buyback, sale, or IPO)▪Percent of ownership you will give up to investors▪Milestones or conditions you will accept▪Financial reporting to be provided▪Involvement of investors on the Board or in management2. Refine for Type of BusinessManufacturing▪Present production levels▪Present levels of direct production costs and indirect (overhead) costs▪Gross profit margin, overall and for each product line▪Possible production efficiency increases▪Production/ Capacity limits of existing physical plant▪Of expanded plant (if expansion is planned)▪Production/ Capacity limits of existing equipment▪Of new equipment (if new equipment is planned)▪Prices per product line▪Purchasing and inventory management procedures▪Anticipated modifications or improvements to existing products▪New products under development or anticipatedService BusinessesService businesses sell intangible products. They are usually more flexible than other types ofbusiness, but they also have higher labor costs and generally very little in fixed assets.▪Prices▪Methods used to set prices▪System of production management▪Quality control procedures▪Standard or accepted industry quality standards▪How is labor productivity measured?▪What percent of total available hours are actually billed to customers?▪Breakeven billable hours▪Percent of work subcontracted to other firms▪Profit on subcontracting?▪Credit, payment, and collections policies and procedures▪Strategy for keeping client base▪Strategy for attracting new clientsHigh Technology Companies▪Economic outlook for the industry▪Does company have info systems in place to manage rapidly changing prices, costs, and markets?▪Is company on cutting edge with its products and services?▪What is the status of R&D? And what is required to:▪Bring product/service to market?▪Keep the company competitive?▪How does the company:o Protect intellectual property?o Avoid technological obsolescence?o Supply necessary capital?o Retain key personnel?▪If your company is not yet profitable or perhaps does not yet even have sales, you must do longer-term financial forecasts to show when profit take-off will occur. And yourassumptions must be well document and well argued.Retail Business▪Company image▪Pricing:o Explain markup policies.o Prices should be profitable, competitive and in accord with the company image.▪Calculate your annual inventory turnover rate. Compare this to industry average for your type store.▪Customer service policies: should be competitive and in accord with company image.▪Location: Does it give the exposure you need? Is it convenient for customers? Is it consistent with company image?▪Promotion: methods used, cost. Does it project a consistent company image?▪Credit: Do you extend credit to customers? If yes, do you really need to, and do you factor the cost into prices?。
BUSINESS PLAN(英文商业计划书)
Business planforByGroup 5 E1Harrison Alex Owen Danny Messi Andrew PeterBaseneyTABLE OF CONTENTSExecutive Summary----------------------------------------------------------------------------3 Background--------------------------------------------------------------------------------------3 Market--------------------------------------------------------------------------------------------5 Sale and pricing---------------------------------------------------------------------------------8 Technological---------------------------------------------------------------------------------- 11 Staff----------------------------------------------------------------------------------------------16 Financial-----------------------------------------------------------------------------------------17 Summary-----------------------------------------------------------------------------------------211. Executive SummaryThe total capital we need is about 400,000 yuan. Each of the 8 members invest 50,000yuan. The name of our website is .The business will be a Web mall that serves students and other people China.Based on the financial and competitive analysis presented in this plan, will be will become firmly established in within three years.Happy ’s user-friendly environment, technical excellence, competitive ad rates, and its slogan, “ – Cheap,fast and happy” will provide a distinctive competitive edge. anticipates launching in 2012 with a target launch date of Jan 1, 2012. The site will be operational 24 hours a day, 7 days a week.2. Backgroundelectronic commerce background and significanceThe last century since the 90's, along with the network, communication and information technology, a breakthrough in the world, Internet explosive growth and the rapid popularization. In this context, the electronic commerce emerge as the times require. Electronic commerce is based on the Internet, to the main parties to the transaction, bank electronic payment and settlement means, to the customer data based on new business model, it can make the merchant and the supplier closelyrelates, quickly meets the customer need, also allows businesses globally to select the best suppliers, in the world the market sales of products. Since 1998 the" e-commerce" since, the rapid development of electronic commerce in the world, approximately every nine months, its transaction volume will be doubled, global e-commerce transactions ( including online trade, such as hundreds of billions of dollars in sales ), business income increased 262%.At present, many countries in the world have been optimistic about the electronic commerce the new continent, is generally believed that the development of electronic commerce will be the next 25 years, the worldeconomic development an important force, in the promotion of economy will be far more than 200 years before the industrial revolution.3. Market3.1 Sw ot AnalysisStrengths:1.low cost ,we don't need a true shop and we also have less staff2.Good service,consumers' satisfaction is our aim3.Our endeavor and confidenceOpportunities:1. The development of shopping online is very fast2. Students is such a big marketWeakness:1. loan required2. Lack Experience3. Website PromotionThreats:1.Potential future competition2.Higher costs in future3.2Target Market:1.Students from university who do not have a lot of money.(Main custom)2.White collars who like shopping online.3.Officials in government and company.4.Teachers in university3.3 Market Research3.3.1. Objective of the Research:As the number of Chinese netizens increases rapidly, shopping online has become a part of more and more people's daily life. In 2009, the ratio of online shopping transactions to total retail sales of social consumer goods increased to 1.6% and 1.9% respectively in 2009 from 1.3% in 2008. In addition to consumer’s increasingly preference to online shopping, financial crisis is also in favor of online shopping development. The purpose I did this research is to analysis the real reason why online shopping is gaining popularity in China. 3.3.2. Description of the Market:Online shopping is the process consumers go through to purchase products or services over the Internet. An online shop, e-shop, e-store, internet shop, webshop, webstore, online store, or virtual store evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or in a shopping mall.Online shopping is a type of electronic commerce used for Customer-to-Customer(C2C) business-to-business (B2B) and business-to-consumer (B2C) transactions.A growing number of Chinese netizens are accustomed to online shopping due to its apparent price and convenience. Currently, around one in four netizens in China select online shopping, while it is two in three netizens in countries with high Internet penetration such as European countries, the United States and South Korea. Therefore, the potential of China’s online shopping market has not been fully liberated yet.3.3.3. Market Metrics:In China, t he three main China’s B2C market players are:1）TaobaoMall –A B2C Marketplace operated by , a local Internet company in which Yahoo bought 40% stake in Sept. 2005. also boasts the world’s largest B2B marketplace.2）360buy –one of the biggest B2C web of China3）Amazon –a new launched B2C marketplace operated by Amazon and Zhuoyue, which owns many famous mall all over the world.For example, recently, CNNIC made a B2C Shopping Market Survey, which involves Random Sampling Telephone Survey and Online Survey.The basic findings I acquired including:1) 3.3 million people have shopped Online (both B2C and C2C) in the 3 cities surveyed. Penetration rate is 25.5% of total online population.2) 2 million people in the 3 cities have shopped on a B2C marketplace. Nationally, B2C shoppers are estimated to exceed 10 million people.Market share of china electronic B2C WebDifferences of B2C consumer's age (18-30 and above 30)Tao bao Amazon 360buyWe can see that the young people is our main consumer, they arestudent ,White collars and offcials3.4 Competitors analysis1.Taobao :It is a Chinese online shopping website. It sells all kinds of products and it is the largest online shopping website in China .2.Amazon: Amazon started in 2004 as a electronic products and booke-retailer, and has become one of the biggest internet brand in China. They are focused on bringing quality books,electronic products and other lifestyle goods at reasonable prices to our customers.3.360buy: 360buy Jingdong Mall () is the biggest 3C online retailer of the B2C market in China; it is one of the most popular and powerful E-Business website in the China's E-Business field. (3C stands for Computer, Communication, and Consumer Electronic)The 360buy Jingdong Mall's service philosophy is "People-oriented", andpromises to provide kindly Omni-directional services for personal users and business users, Jingdong works hard on developing a friendly, happy and relaxed shopping environment for shoppers, and keeps adding more products, hopes to satisfy shoppers with different shopping demands. Compare to the other same kind of E-Business retailers, 360buy Jingdong Mall has a huge catalog of products, competitive prices, and consummate logistics and distribution systems and so on, Jingdong has built good reputation in theE-Business field and having large market share among the bests in china. 3.5 Promotional strategyWe provides several measures of discount,these are basic promotions.1.Every consumer will get a membership card, as if they have bought 200RMB goods. Then consumers can enjoy a 5% discount in the later consumption.2.Sometimes, some combinations of goods also provide a huge discount.3.We will organize some sales promotion during festivals3.6 Website publishing promotion1.Promote the site through search enginese our own website to promote our own website3. Use of other sites to promote their websitee our services and promotional activities to promote the sitee of traditional media to promote the site4. sale and pricing4.1 Product instructionOur main products are electronic products containing computer, tv, camera, mobilephone, watch and so on.In order to guarantee the quality of our products，many measures have been taken.Product Categories:1.WatchPocket WatchesSports & LED watchesHello Kitty WatchesKids' WatchesOther Watches2.Cell phoneAndroid Cell PhoneQuad Band Cell PhoneDual Cards PhoneQwerty Keyboard PhoneWiFi Cell PhoneTV Cell PhoneWatch Cell PhoneCartoon Cell Phone3.Tablet PCAndroid Tablet PCWindows Tablet PCA4.Other electronic productsMP3/MP4/MP5 Players and so on4.2 Pricing strategyThe aim of company is that lower unit price, better sale volume. Thus the profit is set about10% to15%. (Posting fee is not included), When we hold sales promotion may be set low even lower than the cost.4.3 Payment:Online shoppers commonly use credit card to make payments, however some systems enable users to create accounts and pay by alternative means, such as:•Debit card•Various types of electronic money•Cash on delivery (C.O.D., offered by very few online stores)•Cheque•Wire transfer/delivery on payment•Postal money order•Reverse SMS billing to mobile phones•Gift cards•Direct debit in some countries4.4 Customer Service1.Our Guarantee 1 year guarantee dateIf there is quality problem with your product,please return it to us ,and we will offer you free repair service. Customer should cover the return shipping fee, and is responsible for the shipping costs of arranging reshipment by air mail.Sometimes we may give you a solution according to the goods'value either issue you a partial refund or send a replacement.2. 45 days Money BackWe offer Money-Back-in-45-Day-Service for every buyer. If you don't get the goods/items within 45 days after you pay, you can open an dispute, we will issue full refund to you first without any excuses. However, we sincerely hope you can repay if you finally get the goods/items after 45 days.5.Technological5.1 technologiesRole management: implements a solution that separates the roles of customers groups, the managers groups and partners groups via the strict account management.Products categorizing: programs the product classification neatly and regulate the different categories dynamically for the different customer.Order management: on customer can take order easily and simply via a tool called ‘one to one ordering centre’.Online payment: provides a convenient payment system via the partnership with numerous banks.Web development: the professional technological supports ensure that can update content in time, protect the safety of customer information and so likes.5.2 website designName : Happy mallSubject: promote awareness of our web and provide serve of online shoppingLanguage: Chinese and EnglishWeb style: Dominated by warm,gives viewers comfortable feeling.Overall LayoutStructure of websitehomepageMemberregistrationProduct searchshopping cartsettlementhelpThe homepage of our website One specific goodsProducts search6.Staff6.1 position of staff CEO:DannyCFO :Harrison Website designer :Alex Procurement staff :Messi Promoting :Andrew Makeing :Peter Assistant :Owen Baseney7.Financial Information 1.Year of 20122.year of 20133.year of 20148.Summary will be successful. This business plan has documented that the establishment of is feasible. All of the critical factors such as industry trends, marketing analysis, business operations, competitive analysis, management expertise, and financial analysis support this conclusion. –Cheap,fast and happyThank you!。
英文商业策划书
英文商业策划书Title: Business Plan for [Your Company Name]1. Executive Summary:[Your Company Name] is a pioneering venture, specializing in [insert your core business area]. Our mission is to disrupt the [industry name] market by offering innovative[products/services] that address the unmet needs of our target customers. We aim to achieve sustainable growth and profitability within the next five years through strategic partnerships, exceptional customer service, and continuous product/service improvement.2. Business Description:[Your Company Name] is established as a [sole proprietorship/partnership/corporation] operating in the [industry name]. We are dedicated to designing, developing, and delivering [specific products/services]. Our unique selling proposition lies in [describe what sets your business apart].3. Market Analysis:The [industry name] market has seen a significant annual growth rate of X% over the past five years, with a projected value of Y by 2025. Our primary target market includes [demographic description], who have expressed a growing demand for [product/service category]. We will leverage market research and data analysis to refine our marketing strategies and penetrate this lucrative segment effectively.4. Products/Services:Our flagship product/service, [Product/Service Name], offers [describe key features andbenefits]. We plan to continuously enhance and diversify our offerings based on market trends and customer feedback, ensuring we stay ahead of competitors in terms of quality and innovation.5. Marketing & Sales Strategy:We will implement a multi-channel marketing approach including digital marketing, social media campaigns, and targeted events. Our sales strategy will involve direct B2C sales through our website, as well as partnering with relevant businesses for B2B sales. We anticipate reachinga customer base of Z by the end of year three.6. Operational Plan:Operations will be managed from a central location with plans for expansion as the business grows. We will invest in state-of-the-art technology to streamline processes and maintain efficiency. Our team, composed of industry experts, will ensure consistent delivery of high-quality products/services.7. Financial Projections:Initial start-up costs are estimated at $A. With anticipated monthly revenue of $B after the first year, we project a positive cash flow by month C and profitability by the end of year two. Over the next five years, we expect to see a compound annual growth rate (CAGR) of D%.8. Funding Request:We are seeking an initial investment of $E to cover startup costs, including equipment purchases, marketing expenses, and working capital. This funding will fuel our launch phase and support our growth into new markets.9. Conclusion:[Your Company Name] presents a compelling opportunity for investors to participate in a promising venture with strong potential for growth and returns. With a solid business model, a clear understanding of the market dynamics, and a committed team, we are poised to become a leading player in the [industry name] sector.This outline serves as a snapshot of our comprehensive business plan. Detailed financials, market research data, and operational specifics are available upon request.Please note that this is a general template and should be customized according to your specific business details, goals, and strategies.。
商务工作计划英文版模板
---Executive SummaryThe following business work plan outlines the strategic objectives, operational strategies, and financial projections for [Company Name]over the next [X] years. This document serves as a roadmap to guide our team in achieving our business goals and maintaining a competitive edge in the market.---1. Company Overview1.1 Company Description[Company Name] is a [brief description of the company's nature, industry, and primary products/services]. Established in [year], we have [brief history of the company, including key milestones and achievements].1.2 Mission and VisionOur mission is to [state the company's core purpose and values]. Our vision is to [describe the long-term aspirations of the company].---2. Market Analysis2.1 Market OverviewThe [industry] market is currently valued at [market size] and is projected to grow at a [growth rate] over the next [time frame]. The market is driven by [key market drivers, such as technological advancements, consumer trends, or regulatory changes].2.2 Target MarketOur target market includes [define the target demographic, geographic location, and specific customer segments]. These customers are characterized by [list key customer attributes, such as demographics, psychographics, or buying behaviors].2.3 Competitive AnalysisOur primary competitors are [list competitors and their market share]. We differentiate ourselves through [highlight unique selling propositions, such as product features, customer service, or pricing strategies].---3. Strategic Objectives3.1 Short-Term Objectives (Year 1-2)- Increase market share by [percentage] within the first two years.- Expand product line to [list new products/services].- Enhance customer satisfaction by [percentage] through improved service quality.3.2 Long-Term Objectives (Year 3-5)- Achieve [percentage] revenue growth annually.- Establish a presence in [new market/geographic region].- Implement [list any significant long-term projects or initiatives].---4. Marketing and Sales Strategy4.1 Marketing StrategyOur marketing strategy will focus on [list key marketing channels, such as digital marketing, social media, or traditional advertising]. We will allocate [percentage] of our budget to marketing initiatives to ensure maximum reach and brand awareness.4.2 Sales StrategyOur sales strategy will involve [describe sales tactics, such as direct sales, partnerships, or e-commerce]. We will target [define sales goals, such as new customer acquisition or upselling existing clients].---5. Operational Plan5.1 Organizational StructureOur company will operate with the following organizational structure:- [List key departments and their responsibilities].- [Define reporting lines and management hierarchy].5.2 Operations ManagementWe will implement the following operational management practices:- Streamline production processes to reduce costs and improve efficiency.- Invest in [list any new technology or equipment to enhance operations].- Maintain high-quality standards to ensure customer satisfaction.---6. Financial Projections6.1 Revenue ProjectionsOur projected revenue for the next [X] years is as follows:- Year 1: [Revenue projection]- Year 2: [Revenue projection]- Year 3: [Revenue projection]- [Continue for each year, as applicable]6.2 Expense ProjectionsWe anticipate the following expenses over the next [X] years:- Year 1: [Expense projection]- Year 2: [Expense projection]- Year 3: [Expense projection]- [Continue for each year, as applicable]6.3 Profit and Loss AnalysisOur profit and loss analysis will be reviewed quarterly to ensure we are on track to meet our financial objectives.---7. Risk ManagementWe recognize the following potential risks to our business:- Market competition- Economic downturns- Regulatory changes- Technology disruptionsTo mitigate these risks, we will implement the following strategies:- Regular market research to stay informed of competitive dynamics.- Diversify our customer base to reduce reliance on a single market segment.- Stay adaptable to regulatory changes and technology advancements.---ConclusionThis business work plan provides a comprehensive roadmap for [Company Name] to achieve its strategic objectives and maintain a competitive edge in the market. By following this plan and adapting as needed, we are confident in our ability to grow and succeed in the coming years.---Note: This template should be customized to fit the specific needs and goals of your company. It is recommended to consult with a financial advisor or business strategist to ensure the accuracy and feasibility of your financial projections and strategic objectives.。
英语版商业计划范文
英语版商业计划范文 Executive Summary.Company Overview.Industry Outlook.Market Analysis.Target Market.Competitive Analysis.Product Line.Operations.Financial Plan.Appendix.中文回答：执行摘要。
公司概况。
行业前景。
市场分析。
目标市场。
竞争分析。
产品线。
运营。
财务计划。
附录。
英文回答：Executive Summary.Mission Statement:Our mission is to provide high-quality, affordable products that meet the needs of our customers. We are committed to providing excellent customer service and building lasting relationships with our clients.Key Objectives:Achieve $1 million in annual revenue within three years.Expand our product line to include new products and services.Build a strong brand identity and loyal customer base.Company Overview.Our company is a new venture that will sell a line of eco-friendly products. Our products are made from sustainable materials and are designed to beenvironmentally friendly. We believe that there is agrowing demand for eco-friendly products, and we are confident that our company can be successful in this market.Industry Outlook.The global eco-friendly products market is expected to grow from $100 billion in 2020 to $200 billion by 2025.This growth is being driven by a number of factors,including increasing consumer awareness of environmental issues, government regulations, and the rising popularityof sustainable living.Market Analysis.Our target market is consumers who are interested in purchasing eco-friendly products. This market is growingrapidly, and we believe that there is a significant opportunity for our company to succeed.Target Market.Our target market is comprised of consumers who are interested in purchasing eco-friendly products. This market is growing rapidly, and we believe that there is a significant opportunity for our company to succeed.Competitive Analysis.Our main competitors are other companies that sell eco-friendly products. We believe that we can compete with these companies by offering a wider range of products, providing excellent customer service, and building a strong brand identity.Product Line.Our product line includes a variety of eco-friendly products, such as reusable water bottles, biodegradablestraws, and bamboo toothbrushes. We are committed to providing high-quality products that meet the needs of our customers.Operations.Our company will operate a lean and efficient supply chain. We will source our products from sustainable suppliers, and we will use environmentally friendly packaging.Financial Plan.We are projecting that our company will achieve $1 million in annual revenue within three years. We will use this revenue to expand our product line, build a strong brand identity, and increase our marketing efforts.Appendix.Our appendix includes financial statements, market research data, and other supporting documentation.。
商务策划书(英文版)
商务策划书(英文版)附表二：投标申请表部交表5第二篇：商务策划书(英文版) 33300字商务策划书（英文版）--------------------------------------------------------------------------------2007-7-26 阅读625次BUSINESS PLAN [Your Name] [DATE] TABLE OF CONTENTS Executive Summary.......................... Management.................................. [Company] History........................... [Product/Service] Description............. Objectives.................................. Competitors................................ Competitive Advantages................... Innovation..................................Pricing.................................. Specific Markets.................................. Growth Strategy.................................... Market Size and Share.......................... Targeting New Markets....................... Location.................................. Manufacturing Plan................................ Research & Development...................... Historical Financial Data........................ Proforma Financial Data......................... Proforma Balance Sheet......................... Cost Control.................................. Effects of Loan or Investment............... Attachments.................................. Executive Summary [My Company] was formed as a [proprietorship, partnership, corporation] in [Month, Year] in [City, State], by [John Doe] in response to the following market conditions: [Startup, growth] opportunities exist in [Product/Service]. The need for use of efficient distribution and financial methods in these overlooked markets. [I/We] have several customers who are willing to place large [orders,contracts] within the next three months. Several other prospective [customers/clients] have expressed serious interest in doing business within six months. [I/We] previously owned a company that was active in the widget markets. Over the past few years I spent much time studying ways to improve overallperformance and increase profits. This plan is a result of that study. The basic components of this plan are: 1. Competitive pricing 2. Expand the markets 3. Increased advertising 4. Lower our unit costs, 5. Thereby achieving higher profits. 1. Sign contracts 2. Increased advertising 3. Increase office staff To this end, [I/we] need investment from private individuals and/or companies. A total of $XXX is being raised which will be used to finance working capital, plant and equipment. The company will be incorporated and common stock issued to investors. The company will be run as a [proprietorship, partnership, corporation]. Financial Goals Year 1 Year 2 Year 3 Sales $1,000,000 $1,400,000 $1,600,000 Net Income $25,000 $250,000 $375,000 Earnings per share .01 .12 .14 Management [Name] [Title] [Experience] Sales growth from zero to $1,000,000 in five years. Led market in market share - 30%. Formulated advertising budgets & campaigns. Pioneered new distribution channels. Established national sales force. Established national repair & service centers. Brought new and innovative products to the market. Designed point-of-purchase materials. [Education} University of Boston Boston, MA - Computer Sciences Short BiographiesPresident John Q. Doe, Chief Executive Officer, and Director since February 1988 and President since January 1990. Mr. Doe was the founder and Chief Executive Officer of the original operating company known as Random Excess, Inc. He has had experience in the widget field with his own firm, John Doe Co., of Oshkosh (Wisconsin), from 1980 to 1987. This firm was sold to FatCat Widgets, Inc. in 1987. Mr. Doe has held a sales position with U S West Inc. since then. Mr. Doe graduated from the University of Colorado in 1981 with a bachelor’s degree in philosophy. Mr. Doe is employed by the Company on a full-time basis. Chief Financial Officer Richard Roe, CPA, Chief Financial Officer, Treasurer and Director. Mr. Roe joined Random Excess, Inc. in December 1988 as a corporate controller and was named Chief Financial Officer in July 1989. Mr. Roe was appointed Treasurer and a Director in July 1990. He served as corporate controller of XYZ Lumber Company from August 1981 to December 1988. Mr. Roe graduated from Metropolitan State College in Denver, Colorado in 1976 with a bachelor’s degree in accounting. Since 1979 he has been licensed as a Certified Public Accountant in the State of Colorado and is a member of the American Institute of Certified Public Accountants. Mr.Roe is employed by the Company on a full-time basis. Vice President Joe Dokes, Secretary, Executive Vice President and Director. Mr. Dokes supervises the company’s sales and implementations to its largest corporate customers, including US West, Great West Life Insurance, etc. Mr. Dokes has served as Secretary and a Director since February 1988, Vice President of Operations from February 1988 to December 1988, President of the Company from December 1988 to January 1990 and Vice President of Contract Sales since January 1990. He has been involved since 1986 with the private company originally formed as Random Excess, Inc., where his duties included managing the purchasing and sales department. From November 1984 to May 1986 he managed the sales department at Integrated Management Systems, Inc. From June 1983 to October 1984 he was a buyer for Adams County, Colorado, School District 50. Mr. Dokes attended Oklahoma State University in 1980 and 1981 and Trinidad State College in Trinidad, Colorado in 1981 and 1982. He did not receive a degree from either university. Mr. Dokes is employed by the Company on a full-time basis. Vice President Sally Seaugh Vice President of Marketing. Ms. Seaugh has been the Company’s Vice President of Marketing since November 1988. FromSeptember 1986 to October 1988 she was involved in business development and marketing for United Bank of Aurora (Colorado). From February 1980 to August 1986 she was self-employed as an independent oil and gas landman. Ms. Seaugh graduated from the University of Denver in 1974 with a bachelor’s degree in Education. She is employed by the Company on a full-time John Q. Doe, Chief Executive Officer - Responsible for entire operation. Oversees management function and all other executives. Salary - $60,000. Richard Roe, CPA, Chief Financial Officer - Responsible for financial operations, accounts payable, accounts receivable, interaction with auditors, investor relations. Salary - $40,000 Joe Dokes, Executive Vice President - Responsible primarily for sales and sales support. Salary - $35,000 Sally Seaugh Vice President of Marketing. Responsible for marketing, human resources and training. Salary - $30,000. Total Executive Compensation $165,000. [This Page is for an Organization Chart, if applicable.] [Company] History In [Month, Year] [I/we] formed a [Product/Service] company that manufactured start-of-the-art complex widgetry. This company was located in [City, State]. [I/we] formed this company as a [proprietorship, partnership, corporation]. Others involved in this business were: [names].The main goal of this company was to [explain]. Financing was arranged through [home equity loans, savings, venture capital, friends and family, etc.] [Explain terms, rates and ability to repay.] This venture was very successful in generating and increasing sales, but was not effective in achieving profitability. The main reason for this was the amount of actual overhead experienced. This overhead was not initially anticipated by me at the beginning of that venture. Items including credit checking, warranty program management, extensive travel, maintaining warehouse stock and the management and expense of a national sales force were expenses not originally forecast or expected. With this level of overhead, it was mathematically impossible to achieve profitability. or: This venture was very successful in generating and increasing sales, as well as effective in achieving profitability. This was due to the following reasons: [Reason 1} [Reason 2] [Reason 3] OR: [My Company] was recently conceived and is still in the beginning stages. To this point the following has been accomplished: § A team consisting of [list names and primary responsibility. ( John Doe - Marketing) has been formed. § A prospective [customer/client] list has been drawn up. §Strategy meetings are being held every Monday, Wednesday andFriday evenings. §This business plan has been drawn up. [Now link the past to the future - why a former company will lead into this one or how your present company and history will lead into any future plans. A short paragraph should suffice.] We are now able to adequately address the markets we have targeted. We have adjusted our staff, redirected our advertising and sales force, and have added the products necessary to meet the needs and expectations of our customers. [Product/Service] Description [My Company] intends to offer [product/service]. This [product/service] offers our customers the best possible solution as it: §Offers the lowest price on the market §Is the most technically advanced §Offers more useful features §Saves them time and money §Offers our users better value per dollar spent §Provides an alternative way to achieve a similar task. §Provides a service which is not presently available in this area. §Is strengthened by a team with combined experience of XX years. §Saves them time and money §Provides an alternative, cost effective way for them to realize a similar goal. We have a [copyright, service mark, trademark] or [exclusive agency, marketing rights] for this [product/service]. This agency will last until XXX at which time it may beextended for XX years or terminated. This agency agreement is cancelable upon XX days written notice. The [product/service] has a useful life of XX years. To distribute this product so that it remains usable for our customers, we must use the following methods of storage and transportation: 1. Overnight delivery 2. Cold storage 3. Incorporate preservatives 4. Shipment within two weeks to distributors. 5. Specially padded boxcars. Even though the technology used to create this product is new, we expect that others will be able to substantially reproduce our patented results within XX years. To remain on the leading edge of this product, we will need to devote approximately XX% of revenues toward research and development. Also due to the fast changing nature of this industry, we will need to retrofit these machines within XX years at customer expense. Our manufacturing plan has considered this. [If general service to be offered is not obvious, such as carpet cleaning, sales rep, lawn care, consulting, etc. explain what service is. Then give a detailed description of your particular service and its uniqueness.] Short Examples: 1. Our carpet cleaning machinery is state-of-the-art. 2. Our consulting practice will address these specialized areas: [list] 3. We will only rep these specific product lines. [list] Even thoughat this time our expertise is unique in the marketplace, we expect advances to be made and competitors to arise and offer similar services. We will meet this challenge by: 1. Hiring staff specialized in these new areas. 2. Increase our continuing education and training expense. 3. Adding complementary lines.4. Make regular investments in new Long Term [My Company] believes very strongly in technical, financial, business and moral excellence. To secure a stable future for all those connected with [My Company] we have set the following long term goals: Present market is estimated at $XXX. Our goal for market share is XX%. We want to be considered by our peers to be the market leader in sales as evidenced by: Trade industry awards High end of scale in financial ratios Major market share Technical excellence (awards, honors, etc.) Community involvement (Rotary, United Way, etc.) Short Term Market share goals - 1. First Year XX% 2. Second Year XX% 3. Third Year XX% 4. Fourth Year XX% [Decrease, Maintain] costs through acquisition of new plant and equipment. Increase productivity by investing in employee training and education. 1. Budget for complete computer training for appropriate applications. 2. Set up, Maintain] employee benefit program forcontinuing college education. 3. Budget for necessary seminars and/or continuing job-specific education. 4. Maintain state-of-the-art accounting system for careful tracking. 5. Monthly reports on financial status vis-a-vis the industry. 6. Aggressive recruitment of the best technical staff in the industry.7. Support company involvement in various local and national charity Name Address City, State Strengths: §Location - next door to supplier factory, on major artery, close to terminal, etc. §Pricing - Low cost producer, known for aggressive pricing policy. §Delivery - ships overnight to anywhere in the world. §Management - Everyone has an MBA from Harvard. Weaknesses §Service - takes more than 3 months to receive spare parts. §Dedication - If it’s sunny, they’re on the golf course or ski slope. §Machinery - Slowly approaching obsolescence unless replaced within six months. §Overhead - Spend lavishly on corporate dining room, limousines and champagne. Competitive Advantages The distinctive competitive advantages which [My Company] brings to this market are: Experience in this market. [I/we] have XXX years of hands-on experience in this industry. Sophistication in finance and distribution. This results in my being the low cost supplier in these price sensitive markets. Thephilosophy of [My Company] is to price not just according to our costs, but also according to what the market will pay. Our targeted minimum gross profit margin for a category must be XX%. By pricing to the market, [I/we] will achieve higher sales and therefore increase my buying power. As the amounts of my purchases increase, my per unit costs of shipping decrease and [I/we] will achieve higher discount levels from my suppliers. Through these economies of scale, many items currently on the market can be sold with lower prices, yet a higher net profit. Product pricing will include a range of quantity discounts as well as an early payment discount. Rather than being strictly regional, [I/we] willexpand into the national market. To control foreign exchange risks, [I/we] will monitor the markets and hedge accordingly. [I/we] will also use overseas bank accounts. With those companies with which [I/we] have established a relationship or are known to be financially secure, [I/we] will work on a pre-pay basis. This allows me greater discounts. A level and policy of Capitalization that will allow me to fully address the respective markets with comprehensive marketing and customer service plans. By keeping my overhead low, [I/we] will be able to funnel my profits back into operations thusavoiding high debt ratios or lost sales opportunities. A quarterly direct mail campaign directed at both current customers and prospective new customers consisting of an informative newsletter. A toll-free national 800 number will be used for customer orders and inquiries. [I/we] will print complete four-color catalogs on a yearly basis. Price lists will be updated as needed. [I/we] intend to be aggressive in trade magazine advertising. Consideration will also be given to attending trade shows around the country. With this level of capitalization, should an unexpected downturn occur, [I/we] will be able to continue operations on a positive scale. Innovation. [I/we] have a history of innovative ideas. [List your most meaningful ideas and any new ideas you have for the future.] The distinctive competitive advantages which [My Company] brings to this market are: Experience in this market. [I/we] have XX years of hands on experience in this industry. Sophistication in management and finance. We are able to run an efficient and lean structure, yet still provide quality service to our clients and customers. Because of the nature of this industry, we will be able to rent office space in more moderately priced buildings. As a unique service company, we will be able to keep our margins high, allowing us to provide internal financing forgrowth possibilities. A level and policy of Capitalization that will allow [me/us] to fully address the respective markets with comprehensive marketing and customer service plans. By keeping my overhead low, [I/we] will be able to funnel my profits back into operations thus avoiding high debt ratios or lost sales opportunities. Our initial marketing campaign will allow us to book a sufficient amount of business so that we can implement our telephone customer service support [I/we] have a history of innovative ideas. [List your most meaningful ideas and any new ideas you have for the future.] Summary Through [my,our] leadership, [I,we] will be able to reduce overhead as a percentage of sales thereby increasing the amount of profit to be retained in the business. Because of our pricing policy, more people will purchase our merchandise thus increasing the size of the market and we will be increasing our market share. What [My Company] proposes to useare just good solid business sense, economies of scale, and the use of efficient financial techniques. This will allow us the following options: §increase service §increase advertising §reduce prices §increase profits §increase selection Through [my,our] leadership, [I,we] will be able to reduce overhead as a percentage of sales thereby ncreasing theamount of profit to be retained in the business. What [My Company] proposes to use are just good solid business sense, economies of scale, and the use of efficient financial techniques. This will allow us the following options: §increase customer service §increase advertising expenditures §increase profits §increase selection of services offered This plan will give us tremendous flexibility to use any of these options or a mix of them to effectively attack our target markets and meet our long term goals. This combination of experience, sophistication, capitalization and innovation will assist [My Company] as it strives to reach its sales, profit and return Before [I/we] set the price for my complex widgets, [I/we] determined on a unit basis what my costs were going to be. [I/we] then determined what the market price was for the normal widget. At this price it was determined that for all but the lowest sales projections, this product would turn a profit at this price. However, since our complex widgets offer additional features, we felt that we could price it approximately 50% above simple widgets. To test this price, we called a database of 50 large users of simple widgets. We first questioned them about the desirability of our extra features and then asked them directly if this price would be acceptable if such a product were available. We found that75% of those polled would be interested in this product. Of this 75%, we received 10 firm orders representing approximately 30% of this group. OR: We have determined that the market price is $ XX per unit. This will equal a margin of XX%. OR: Our unit cost has been figured at $XX. We need a margin of XX% to pay our overhead and earn a sufficient profit. Therefore, our selling price will be $XX. Before [I/we] set the price for our [service], [I/we] forecast what our fixed monthly costs were going to be. [I/we] then determined what the market rate for comparable services were. At this rate it was determined that for all but the lowest billing projections, this [Service] would turn a profit at this rate. [Optional, if applicable] However, since our service is unique and demands a higher level of expertise, we felt that we should bill above other comparable rates. Specific Markets Market #1 General History The first widget was introduced into the market in 1036. Widgets remained much as the original production until well into the 20th century when computer modeling showed that therecould be some enhancements made to the basic widget. The market for widgets has been generally steady with market growth closely following the typical population growth. Atthis time there are approximately 1,500 companies worldwide making comparable simple widgets. Lawn care companies have enjoyed a period of steady growth over the past twenty years. This demand is due to many factors, not the least of which is the advance of lawn care technology. In our proposed marketing area, there are 25 lawn care services. Entry Strategy Our widget has been designed by the latest in computer aided design. We are able to manufacture our complex widgets on computer driven assembly lines using the latest in robotics manufacturing. This gives us a tremendous price advantage. We intend to market our complex widget through all the normal channels available to simple widgets. These include retail, wholesale, and OEM. To penetrate this market efficiently and swiftly, we intend to initially use commission sales representatives strategically located throughout the USA. We also will start a national advertising campaign targeting the end user in various national publications and on national TV commercials. Our sales representatives will be chosen based on their own experience in the marketplace. It is our intention to hire the best and the brightest among those currently available. Our marketing tests included many of the reps we initially would like to hire. Over the past few years, we have noticedan increase in demand for full lawn care services - not just grass cutting and snow removal. Our computerized office allows us to track our clients needs and schedule house calls on one hours notice. We intend to attack this market very aggressively through the use of: 1. A pool of 10 telemarketers. 2. House-to-house visits to neighbors of present clients. 3. Advertisements in upscale magazines. 4. Radio advertisements on weekends. 5. Sales calls on real estate management companies. As we are offering a unique service, informing the public of our capabilities is of utmost Strategy After having successfully introduced the complex widget into the American market, our expansion will be in two separate areas: increasing sales in the USA and entering various foreign markets. After we have reached our first year sales goals, we intend to offer our sales reps the opportunity to sell our products exclusively by joining our company. We expect that a small percentage will desire to remain independent and these will have to be replaced with our own sales force. We intend to develop further sales reps from within by hiring and training them in our own sales methods. We will increase national advertising and begin targeting smaller accounts and specialty outlets. Additionally, we will conduct in house seminars for variousOEM’s demonstrating how the inclusion of complex widgetry into their own products will increase the value of their products. After having successfully completed this entry phase into this market in the geographical are we have chosen, we will then expand our market by doing the following: 1. Expand telemarketing pool to 20. 2. Increase number of direct sales reps. 3. Expand into neighboring Size and Share The American market for [product/service] is estimated at $8 Billion annual sales based on data furnished by XYZ Survey. We estimate that we can achieve XX% market share within XX years. Marketing data for other markets is in the process of collection. Other Markets Use the same format for additional New Markets To continue our growth, we will be using the following methods to expand our markets and to increase our new areas of doing business: §Customer contact - find out their needs §Look for complementary products §Trade shows §World Trade Center “Network” § Government trade leads § State Government trade leads §On-line computer prospecting and qualification (DIALOG, D&B, etc.) §Market surveys §Research & developmentLocation RETAIL EXAMPLE: This business will be operated at 123 Any Street. This location isdesirable because: 1. The traffic flow has been rated at high. 2. The rent is below market 3. The building has the necessary facilities to operate this business. 4. The location is convenient for our customers. We are renting this building on a XX year lease. We will have renovations costing $XXX based upon three estimates. The building is zoned R-3, commercial use. OTHER SAMPLE: This business will be operated at 123 Any Street. This location is desirable because: 1. The building is structurally compatible for our use. 2. The rent is below market 3. The building has the necessary facilities to operate this business. 4. The location is convenient for our freight companies, suppliers, clients and employees. 5. Possibility of expansion in the area. We are renting this building on a XX year lease. We will have renovations costing $XXX based upon three estimates. The building is zoned R-3, commercial Plan SAMPLE: We will be using a conventional assembly line method of construction of our complex widgets. Our main supplier of component parts will be DEF Manufacturing of Fort Lee, NJ. In the event that they are not able to ship according to our specifications our secondary supplier will be MNO Amalgamated located in Charlotte, NC. These parts will be shipped to us by motor freight. The actual machinery used in theproduction line will be manufactured by A&M Machine Tools of Arlington, Texas. They also will be doing maintenance under a service contract. This design of machine and assembly will allows us to produce 24 hours a day as the entire assembly process is fully automated with state-of- the-art robotics of American manufacture. With robotics our labor costs and therefore our production costs will be the lowest in the industry. To maintain our advantage we have established lines of communication with all of our potential machinery suppliers. Most importantly we have an ongoing relationship with several universities and are actively participating in various studies and experiments relating to production methods. These machines also incorporate quality checking by lasers. All products must come within XX% of specifications. Also, at regular intervals we will be using human inspection of products and machines. We do not anticipate generating any toxic materials at this time for these products. However, we will be closely monitoring all production to determine if any hazardous materials are being generated. We have contracted with an environmental engineering company to advise us on any possible problems as well as solutions including legal disposal of all hazardouswastes. We anticipate the following outlays for this capital equipment: A&M Machines $XXX Service Contract $XXX Research & Development SAMPLE: We have already spent a considerable amount of time in researching and developing our complex widgets. We have a very simple laboratory equipped with the basic research equipment we need. We have thus far been able to discover lighter materials and several cost cutting manufacturing methods. The largest achievement to date is the discovery of a water based lubricant that does not disintegrate in rainstorms. We have called this lubricant “H2Ocus-Pocus”. Presently our research is being supervised by our Technical Director, John Q. Public. He will continue in this capacity. Having been the researcher involved with all our activities to this point, he is well qualified to continue our research efforts. Our next research project will center around using this new lubricant in our manufacturing processes and testing of a new material that has come to our attention. To this point, our research has paid for itself as we have been keying on bringing this new product to market. However, now that we are becoming more experimental in our research efforts such a continued success ratio can not be maintained. We have been investigating several potential。
创业商务计划书英语版
创业商务计划书英语版1. Executive SummaryCompany Name: OxyGen Tech SolutionsFounder: John SmithDate: July 1, 2022OxyGen Tech Solutions is a technology startup that aims to provide innovative solutions for improving indoor air quality. Our flagship product, the OxyGen Air Purifier, utilizes advanced technology to effectively remove pollutants from indoor environments, creating a healthier and more comfortable living and working space for our customers. Our mission is to improve the quality of life for individuals and communities by providing access to clean and fresh air.2. Company DescriptionOxyGen Tech Solutions was founded by John Smith, an experienced entrepreneur with a background in technology and environmental science. The company is headquartered in San Francisco, California, and has a team of dedicated engineers and researchers who are committed to developing cutting-edge solutions for air purification.3. Market AnalysisThe global air purifier market is rapidly growing, driven by increasing awareness of the health risks associated with indoor air pollution. According to industry reports, the market is expected to reach $10 billion by 2025, with a compound annual growth rate of 8.5%. Demand for air purifiers is particularly strong in urban areas with high levels of air pollution, as well as in homes and offices with poor ventilation.4. Product and ServicesOxyGen Tech Solutions offers a range of air purifiers designed for residential, commercial, and industrial applications. Our products feature state-of-the-art filtration technology, including HEPA filters, activated carbon filters, and UV-C light sterilization. In addition, our air purifiers are equipped with smart sensors that monitor air quality in real time and adjust the purification settings accordingly.5. Marketing and Sales StrategyTo promote our products, OxyGen Tech Solutions will utilize a mix of online and offline marketing channels, including social media, search engine optimization, email marketing, and influencer partnerships. In addition, we will participate in trade shows and industry events to showcase our products and network with potential customers and partners.Our sales strategy will focus on building partnerships with distributors, retailers, and e-commerce platforms to reach a wide audience of consumers. We will also offer direct sales through our website and customer service team to provide personalized assistance to customers and ensure their satisfaction with our products.6. Financial ProjectionsOxyGen Tech Solutions expects to achieve sales of $1 million in the first year of operation, with a projected net profit margin of 10%. By the end of the third year, we aim to increase sales to $5 million and expand our product line to include new and innovative air purification solutions.7. FundingTo support our growth and expansion plans, OxyGen Tech Solutions is seeking $500,000 in funding from investors and venture capitalists. The funding will be used to develop new products, expand marketing and sales efforts, and hire additional staff to support our operations.8. ConclusionOxyGen Tech Solutions is poised to become a leader in the air purification industry with its innovative products and commitment to customer satisfaction. With a strong team, a clear vision, and a solid business plan, we are confident in our ability to succeed and achieve our goals of improving indoor air quality for individuals and communities worldwide. Thank you for considering our proposal.。
商业策划书英文范文
商业策划书英文范文Business Proposal: Launching a Premium Organic Tea Brand.Executive Summary.In the rapidly evolving landscape of the global beverage industry, we propose the launch of a premium organic tea brand. Leveraging the growing consumer demand for healthy, natural, and sustainable products, our brand aims to capture a significant market share in the organic tea segment. This comprehensive business proposal outlines our strategy, market analysis, product offering, operational plan, and financial projections.Market Analysis.The global organic tea market is expected to grow at a CAGR of 7.2% from 2023 to 2030, reaching a valuation of over USD 10 billion. This growth is primarily driven byconsumer preferences for natural and healthy beverages, as well as the increasing availability of organic tea varieties. Additionally, the rising environmental consciousness among consumers is further boosting the demand for organic products.Product Offering.Our premium organic tea brand will offer a range of single-origin teas, including green, black, white, and herbal varieties. All teas will be sourced from certified organic farms, ensuring the highest quality and purity. We will also offer a selection of blended teas, crafted to offer unique flavor profiles and health benefits. Our teas will be packaged in eco-friendly materials, aligning with our commitment to sustainability.Marketing Strategy.Our marketing strategy will focus on creating brand awareness and positioning our teas as a premium, healthy, and sustainable choice. We will leverage digital marketingchannels, including social media, search engine optimization, and paid advertising, to reach our target audience. Additionally, we will collaborate withinfluencers and thought leaders in the health and sustainability spaces to amplify our message. Offline, we will engage in retail partnerships, events, and sampling campaigns to create brand exposure.Operational Plan.Our operational plan includes setting up a production facility in a region with a suitable climate for tea cultivation. We will establish partnerships with certified organic tea growers to ensure a consistent supply of high-quality tea leaves. Additionally, we will invest in state-of-the-art packaging equipment to maintain the freshness and quality of our teas during transportation. Our supply chain will be optimized to minimize waste and environmental impact.Financial Projections.Based on our market analysis and product offering, we expect to achieve profitability within the first three years of operations. Our financial projections indicate a revenue growth of 20% per year, reaching a total revenue of USD 5 million by the end of the fifth year. Profit margins are expected to be in the range of 20-25%. We have allocated appropriate funds for marketing, operations, and research and development to support our growth ambitions.Conclusion.The launch of our premium organic tea brand presents a significant opportunity to capitalize on the growing demand for healthy and sustainable beverages. With our focused market strategy, high-quality product offering, and innovative marketing approach, we are confident in our ability to establish a strong market position and achieve sustainable growth. We look forward to collaborating with like-minded partners to bring this exciting new brand to market.。