对国产汽车产业发展现状的分析

摘要

我国国产汽车市场现在竞争激烈，但是由于国产品牌的起步较慢，发展不足，以及国外先进汽车企业的先入为主，使得国产品牌在汽车市场的竞争中体现出较低的竞争力水平。目前看来我国国产品牌在国内的中低端汽车市场中的销售份额逐年提升，这取决于我国巨大的消费市场。因此国产车企业应该牢牢把握这个机遇，在积极发展中低端汽车市场的同时，积极扩大企业生产规模，提升企业自身的技术水平，不仅要提升自主研发能力，也要积极的在于外资企业合作的过程中进行汽车技术的引进、吸收、再创新。不仅如此，国产汽车在发展过程中还应该积极发展人才战略，通过专业人才的引进和培养形成汽车行业的可持续竞争力。在地位中低端汽车市场的同时，不能忽视汽车的质量和服务，从而建立消费者对国产车品牌的信赖，这样才能建立国产车的品牌效应。在未来的汽车发展中，国产汽车要把握现在环保减排的大趋势，积极利用自身在新能源汽车方面的优势推动自身发展，争取在未来的汽车市场中占去重要的地位。

关键字:国产汽车；创新；新能源；市场

Abstract

China's domestic auto market competition is fierce, but due to a slow start, the development of domestic brands, foreign advanced automobile enterprises and First impressions are strongest, which reflects the competitiveness of domestic brands with low level of competition in the automotive market. At present, China's domestic brands in the domestic low-end car market share of sales increased year by year, depending on China's huge consumer market. So the domestic car enterprises should firmly grasp this opportunity, in the positive development in the low-end car market at the same time, actively expand the production scale of enterprises, enhance the technological level of the enterprise, not only to enhance the ability of independent research, also should actively is the introduction of automotive technology, foreign-funded enterprises in the process of absorption and innovation. Not only that, in the process of development of domestic automobile should also actively develop talent strategy, through the introduction and training of professionals to form the sustainable competitiveness of the automotive industry. At the same time in the status of low-end car market, can not ignore the quality and service of the car, so as to establish the trust of consumers on the domestic car brand, so as to establish the brand effect of domestic cars.In the car of the future in the development of domestic automobile to grasp the present trend of environmental emissions, and actively use their own advantages in the new energy vehicles to promote their own development, occupies an important role in the future of the automobile market.

Key words: Domestic Automobile; Innovation; New energy; Market

目录

摘要 (1)

Abstract (2)

目录 (3)

1我国国产车行业现状分析 (4)

1.1国产汽车的定义 (4)

1.2我国国产车行业的优势 (4)

1.2.1我国国产车使用成本较低 (4)

1.2.2我国国产车行业逐渐体现出一定的竞争力 (5)

1.2.3我国国产车行业拥有巨大的消费市场 (5)

1.3我国国产车行业存在的问题 (5)

1.3.1我国国产车品牌的竞争力较差 (5)

1.3.2我国国产车质量以及技术的缺陷 (6)

2我国国产汽车产业发展趋势 (6)

3提高我国国产车竞争力的建议 (7)

3.1积极推动自主品牌的发展 (7)

3.2积极提升我国国产车的质量 (7)

3.3积极引进先进技术和人才 (8)

参考文献 (9)

致谢 (10)