跨文化交际culture专题培训课件
合集下载
新版《跨文化沟通培训》课件
价值观和信仰差异
不同的文化有不同的价值观和信仰， 可能导致对某些行为或观点的误解。
社会规范和习俗误解
不同文化中的社会规范和习俗可能存 在差异，这可能导致沟通中的误解。
误解的解决策略
提高文化敏感度
了解并尊重不同文化的特点，意识到可能存 在的文化差异。
使用简单明确的表达
避免使用可能引起误解的复杂词汇和表达方 式。
观察受训者在工作或模拟场景中的实际操作 表现，评估培训效果的实际转化情况。
跟踪调查
定期对受训者进行跟踪调查，了解他们在培 训后的工作表现和进步情况。
培训效果的反馈与改进
根据评估结果，对培训内容和方 式进行反思和改进，以提升培训
效果。
针对受训者的反馈和需求，调整 培训内容和方法，以满足不同受
训者的需求。
沟通风格的差异
直接与间接
直接沟通强调清晰、坦率 和直接表达，间接沟通则 更注重含蓄和委婉。
高语境与低语境
高语境文化依赖非语言暗 示和环境理解信息，低语 境文化则更依赖语言本身 传达信息。
开放与封闭
开放文化鼓励自由表达和 探索，封闭文化则更注重 传统和规范。
解决文化冲突的方法
跨文化培训
提供跨文化沟通培训， 帮助员工了解不同文化
感谢各位观看
重要性
随着全球化进程加速，跨文化沟 通成为商业、外交、国际关系等 领域不可或缺的能力。
跨文化沟通的挑战
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语言障碍
不同文化背景下的语言差 异可能导致误解和沟通障 碍。
文化差异
价值观、信仰、习俗等方 面的差异可能导致沟通双 方难以理解和接受彼此的 观点。
缺乏共同经验
不同文化背景的人可能缺 乏共同的经验和参照体系 ，影响有效沟通。
cultural-diversity-跨文化交际PPT课件
Kluckhohn and Strodtbeck’s Hofstede’s Dimensions Edward T Hall’s
Value Orientation
of Cultural Variability
Context - Culture Theory
Human Nature Man-nature
(10 mins)
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2. Model by G. Hofstede (1984)
▪ Hofstede’s work was one of the earliest attempts to use extensive statistical data to examine cultural values.
rules and guideposts)
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Why is one culture different from
another?
More deeply
▪ World view (religion)
- Spiritual and psychological needs of people (life and death, creation of universe, relationship between humans and nature)
1) = Human nature orientation 人性取向
2) = Man-nature orientation 人天取向
3) = Time orientation
时间取向
4) = Activity orientation
行为取向
5) = Social orientation
. 人际取向
跨文化交际culture ppt课件
culture.
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ppt课tions
• 1. How did Chinese and American perceive Parents’ beating their own child differently?
– To show respect to the other or give the face to the other
Unit 1: Culture
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Teaching Objectives
• 1.To understand the definitions of culture. • 2. To know about the metaphors of culture. • 3. To learn about the characteristics of
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• 3. How did Sunwukong in A Journey to the West represent the traditional Chinese values and ethics?
– Warmhearted, compassionate, perseverant – Bad-tempered, violent
Greek culture Egyptian culture Chinese culture Babylon
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From Intellectual Perspective
• According to the Concise Oxford Dictionary, culture is "the arts and other manifestations of human intellectual achievement regarded collectively". It refers to intellectual perspective, such as music, art, exhibition, dance, etc. When you talk about Picasso, Beethoven, etc., you are talking about culture.
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ppt课tions
• 1. How did Chinese and American perceive Parents’ beating their own child differently?
– To show respect to the other or give the face to the other
Unit 1: Culture
ppt课件
1
Teaching Objectives
• 1.To understand the definitions of culture. • 2. To know about the metaphors of culture. • 3. To learn about the characteristics of
ppt课件
7
• 3. How did Sunwukong in A Journey to the West represent the traditional Chinese values and ethics?
– Warmhearted, compassionate, perseverant – Bad-tempered, violent
Greek culture Egyptian culture Chinese culture Babylon
ppt课件
11
From Intellectual Perspective
• According to the Concise Oxford Dictionary, culture is "the arts and other manifestations of human intellectual achievement regarded collectively". It refers to intellectual perspective, such as music, art, exhibition, dance, etc. When you talk about Picasso, Beethoven, etc., you are talking about culture.
跨文化交际概论(全套课件319P)
第二节
一 二
跨文化交际
跨文化交际的概念及学科背景 跨文化交际研究的时代必要性
第二章
第一节
一 二 三
文化背景与跨文化交际
文化因素与跨文化交际
价值观念 民族性格 自然环境
第二节
一 二 三
心理因素与跨文化交际
思维方式 民族中心主义 心理环境
第三章
一 二 三
社会环境与跨文化交际
第一节 角色关系与跨文化交际
第一章
跨文化交际概述
第一节
文化、交际和语言
一 关于文化的概念
（一）文化的定义
1.文化
“文化”的概念古已有之，指与“武力”相对的文德教化。
圣人之治天下也，先文德而后武力。凡武之兴，为不服也；文化不 改，然后加诛。夫下愚不移，纯德之所不能化，而后武力加焉。
（汉·刘向《说苑·指武》）
文化内辑，武功外悠。（晋·束广微《补亡诗·由仪》）
第一章
跨文化交际概述
第一节
文化、交际和语言
在交际过程中，交际者往往会对彼此交际行为的结果进行预
测。交际是在一定的文化背景和交际情景中进行的，而且交际行 为有其固有的语言规则以及语用规则，因此交际过程是一个交际 双方对彼此的交际行为的结果进行预测的过程。 这种预测可能是自觉的，也可能是无意识的。预测的准确程 度取决于对交际环境因素及其与交际行为相互作用的关系的理解 程度，以及对文化和语用规则掌握的熟练程度和运用的灵活程度。
第一章
跨文化交际概述
第一节
文化、交际和语言
后来“文化”一词被日语借入，到近代作为英语culture的
对译词。再后来“文化”作为日语借词又被现代汉语吸收，于
是“文化”就同英语的culture有了直接的词源关系，并衍生 出“文明”、“教育”等含义。
Cross-cultural Communication 跨文化交际 PPT课件 (2)
5.Case studies
Mutual Monitoring Process
Xiu went to a BC buffet reception in the BC headquarters in Beijing. It just so happened that Xiu arrived a little too early. The waiting lounge was almost empty except a charming lady sitting at a corner seat. After a long interval of unbearable silence Xiu decided to break the silence by approaching the lady.
Yes, but not good
1.An orator delivers a speech to a large gathering. 3. You send an e-mail message to an American friend. 4.Jane lies in bed reading a novel.
Model Two: unilateral-cultural model
(one knows another’s language and cultural environment but the other one doesn’t)
Lu Bing ,a Chinese tour guide is talking in English with George Luke, a British tourist who does not know Chinese at all.
Activity 3: Meanings in communication
跨文化交际课件 L 1 Culture
In Chinese culture, it is not polite to accept on the first offer. Chinese customs show that the Chinese was modest, polite and well-behaved and had intention of accepting the beer at the 2nd or 3rd offer. In American culture, people don’t push alcoholic beverages on anyone, for a person may not drink for religious reasons.
Part Two
Culture
Warm-up Case
Having travelled to the city, a marmoset returned home. The marmoset introduced that he saw buildings which were made of concrete and glass touching the sky and buildings were full of people walking on two legs and carrying briefcases.
❖ In China
❖ Xiao Li: You must be very tired. You’re old..
❖ Catherine: Oh, I’m NOT old, and I’m NOT tired.
❖ In the st A: How are you doing now?
Would you like to rest? B. No, not a bit.
Part Two
Culture
Warm-up Case
Having travelled to the city, a marmoset returned home. The marmoset introduced that he saw buildings which were made of concrete and glass touching the sky and buildings were full of people walking on two legs and carrying briefcases.
❖ In China
❖ Xiao Li: You must be very tired. You’re old..
❖ Catherine: Oh, I’m NOT old, and I’m NOT tired.
❖ In the st A: How are you doing now?
Would you like to rest? B. No, not a bit.
跨文化交际PPT演示课件
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Key Terms
The Adaptation Stage 适应阶段 适应阶段是指“外乡人”的沮丧、烦恼和焦虑消失了 的阶段。他们基本上适应了新的文化环境，适应了当 地的风俗习惯，能与当地人和平相处。 The Reverse Culture Shock 逆向文化冲击 逆向文化冲击是指归国者归国初期表现出对自己祖国 环境的种种不适应状况。
跨文化交际实训
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Culture Shock in Intercultural Communication
Learning Objectives In this chapter, you should be able to Basic knowledge about culture shock. The elements that cause culture shock. The five stages of culture shock. How do the people feel and react when they are experiencing culture shock. How to alleviate culture shock.
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Comprehension Questions
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Glossary
initial enchantment fascination cordial superficial embrace invariably idiosyncrasies competent overwhelmed adj. 最初的；字首的 n. 魔法；着迷 n. 魅力；入迷 adj. 兴奋的；热忱的 adj. 表面的；肤浅的 vt. 包含；信奉 adv. 不变地；总是 n. 气质；风格 adj. 能干的；足够的 adj. 压倒性的, 无法抵抗的
跨文化交际(精品课件)
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A Monumental Figure
• Edward Twitchell Hall, (1914 –2009) , American anthropologist and cross-cultural researcher.
• Hall introduced a number of new concepts, including proxemics, polychronigh and low context cultures.
Cross-cultural communication refers to any communication between two members of any cultural communities. (Samovar and Porter, 2004:47)
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Cross-cultural Communication Vs
his Linguistic Across Cultures(《跨文化语言学》）. He discussed the cultural comparison in three aspects: form, meaning and distribution(顾嘉祖，4）. • In 1959,the Silent Language by Edward T. Hall initiated the cross-cultural studies. • R.Oliver , 1962， Culture and communication • A.G.Smith, 1966,Culture and communication • In 1970s, ICA (International Communication Association) accepted Cross-cultural Communication as a branch discipline. as a discipline) • Journals: International and Intercultural Journal of Intercultural Relations.
A Monumental Figure
• Edward Twitchell Hall, (1914 –2009) , American anthropologist and cross-cultural researcher.
• Hall introduced a number of new concepts, including proxemics, polychronigh and low context cultures.
Cross-cultural communication refers to any communication between two members of any cultural communities. (Samovar and Porter, 2004:47)
11
Cross-cultural Communication Vs
his Linguistic Across Cultures(《跨文化语言学》）. He discussed the cultural comparison in three aspects: form, meaning and distribution(顾嘉祖，4）. • In 1959,the Silent Language by Edward T. Hall initiated the cross-cultural studies. • R.Oliver , 1962， Culture and communication • A.G.Smith, 1966,Culture and communication • In 1970s, ICA (International Communication Association) accepted Cross-cultural Communication as a branch discipline. as a discipline) • Journals: International and Intercultural Journal of Intercultural Relations.
跨文化交际culture(课堂PPT)
– Illegal as the child abuse
.
6
• 2. What is a good friend in Chinese and American culture?
– Be loyal to each other and never betray even to lie
– Be honest and constructive and helpful
.
13
From Intercultural Communication Perspective
• Culture is a learned set of shared interpretations about beliefs, values, and norms, which affect the behavior of a relatively large group of people.
.
9
Three Ingredients
1. artifacts
2. behavior
3. concepts (beliefs, values, world views…)
e.g. Whereas the money is considered an artifact, the actual spending and saving of the money is behavior. Then the value placed on it is a concept.
music
exhibition dancePicassoBeet Nhomakorabeaoven
.
12
From Psychological Perspective
• Culture is an observable pattern of behavior which distinguishes the members of one category of people from another.
.
6
• 2. What is a good friend in Chinese and American culture?
– Be loyal to each other and never betray even to lie
– Be honest and constructive and helpful
.
13
From Intercultural Communication Perspective
• Culture is a learned set of shared interpretations about beliefs, values, and norms, which affect the behavior of a relatively large group of people.
.
9
Three Ingredients
1. artifacts
2. behavior
3. concepts (beliefs, values, world views…)
e.g. Whereas the money is considered an artifact, the actual spending and saving of the money is behavior. Then the value placed on it is a concept.
music
exhibition dancePicassoBeet Nhomakorabeaoven
.
12
From Psychological Perspective
• Culture is an observable pattern of behavior which distinguishes the members of one category of people from another.
Cultural-Patterns跨文化交际的文化模式PPT课件
3.2.1 High-Context
A high context (HC) communication or message is one in which most of the information is already in the person, while very little is in the coded, explicitly transmitted part of the message. In high-context cultures, people are very homogeneous with regard to experiences, information networks, and the like. High-context cultures, because of tradition and history, change very little over time.
3.1.3 Power Distance
The premise of the dimension deals with the extent to which a society accepts that power in relationships, institution, and organizations is distributed unequally. People in high-power-distance countries believe that power and authority are facts of life…Social hierarchy is prevalent and institutionalizes inequality. To people in low-power-distance countries, a hierarchy is an inequality of roles established for convenience.
大学英语跨文化交流完整第一章ppt课件
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A_____ P_____
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Can you tell which of the following are above the water and which are below?
What and how people eat How to keep healthy How to raise children How to do business How to use time How to introduce people How to participate in ceremonies Rules for gestures Rules for facial expressions and eye contact Etiquette Work speed What is right or wrong, beautiful or ugly, clean or dirty, good or
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3. Defining Culture from the Sociological Perspective
According to the social scientists: “Culture is defined as a pattern of learned, group-related perception—including both verbal and nonverbal language attitudes, values, belief system, disbelief systems, and behavior”.
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DEFINITIONS OF ‘CULTURE’
1. Defining Culture from the Anthropological Perspective
A_____ P_____
.
Can you tell which of the following are above the water and which are below?
What and how people eat How to keep healthy How to raise children How to do business How to use time How to introduce people How to participate in ceremonies Rules for gestures Rules for facial expressions and eye contact Etiquette Work speed What is right or wrong, beautiful or ugly, clean or dirty, good or
.
3. Defining Culture from the Sociological Perspective
According to the social scientists: “Culture is defined as a pattern of learned, group-related perception—including both verbal and nonverbal language attitudes, values, belief system, disbelief systems, and behavior”.
.
DEFINITIONS OF ‘CULTURE’
1. Defining Culture from the Anthropological Perspective
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The aspects of culture that are explicit, visible, taught.
• By examining the metaphors for culture, we are going to figure out the prominent characteristics of culture.
1. The Cultural Iceberg 2. The Culture Onion
– Illegal as the child abuse
• 2. What is a good friend in Chinese and American culture?
– Be loyal to each other and never betray even to lie
– Be honest and constructive and helpful
• 3. How did Sunwukong in A Journey to the West represent the traditional Chinese values and ethics?
– Warmhearted, compassionate, perseverant – Bad-tempered, violent
Summary
• Culture involves at least three components:
1. the material and spiritual products people produce
2. what they do 3. what they think
Metaphors for Culture
Definition of Culture
• Culture is ubiquitous, multi-dimensional and all-pervasive, as we have it almost anywhere and anytime.
• So what is culture? It is estimated that there are more than 164 definitions of culture. We are trying to examine the three ingredients of culture to reach an consensus (pg. 5-6).
culture.
Warm – up Questions
• 1. How did Chinese and American perceive Parents’ beating their own child differently?
– To show respect to the other or give the face to the other
music
exhibition dance
Picasso
Beethoven
From Psychological Perspective
• Culture is an observable pattern of behavior which distinguishes the members of one category of people from another.
跨文化交际culture
Teaching Objectives
• 1.To understand the definitions of culture. • 2. To know about the metaphors of culture. • 3. To learn about the characteristics of
From Intercultural Communication Perspective
• Culture is a learned set of shared interpretations about beliefs, values, and norms, which affect the behavior of a relatively large group of people.
Three Ingredients
1. artifacts 2. behavior 3. concepts (beliefs, values, world views…) e.g. Whereas the money is considered an
artifact, the actual spending and saving of the money is behavior. Then the value placed on it is a concept.
Greek culture Egyptian culture Chinese culture Babylon
From Intellectual Perspeche Concise Oxford Dictionary, culture is "the arts and other manifestations of human intellectual achievement regarded collectively". It refers to intellectual perspective, such as music, art, exhibition, dance, etc. When you talk about Picasso, Beethoven, etc., you are talking about culture.
From Anthropologic Perspective
• Culture is "the civilizations and achievements of a particular time or people." This is an anthropologist's definition.