商务英语期末考试模拟卷答案
商务英语2期末考试试题及答案
商务英语2期末考试试题及答案_2021年1月3936国开电大商务英语2期末考试试题及答案2021年1月3936国开电大商务英语2期末考试试题及答案一、交际用语(每小题2分，共10分) 1-5题：选择正确的语句完成下列对话，并将答案序号写在答题纸上。
1.―___________________ ―We would like to get in with the fall publication，if possible. A.What product are we talking about?B.Which edition would you like your advertisement to appear in?C.How much do you plan to spend on advertisement? [答案]B2.―Your bank is huge!It must have many departments. ―___________________ A.It’s true.Our bank consists of many departments. B.Thank you，our bank is a small one. C.You are kidding!Our bank is a small one. [答案]A3.―___________________ ―It will take at least three weeks. A.When will you finish our TV commercial?B.How long did you finish our TV commercial?C.How soon will you finish our TV commercial? [答案]C 4.―You want to know about the value added tax，don＇t you? ―___________________ A.Yes，you need to introduce it for me. B.Yes，I must know everything about it. C.Yes，could you give me a brief overview of it? [答案]C 5.―So could you make an exception and accept D/P? ―___________________ A.I shall tell you frankly it would drastically increase our risk. B.Thanks，we are inclined to accept your price. C.Yes，we have already tried our best. [答案]A 二、选择填空(每小题2分，共30分) 6-20题：阅读下面的句子，从A、B、C三个选项中选出一个能填入空白处的最佳选项，并将答案序号写在答题纸上。
中国大学MOOC《商务英语-案例篇》期末测试答案
A/an ______ is a fixed or variable sum of what a company pays to its sales force, in an attempt to motivate personnel and spur revenues.得分/总分A.profiting sharingB.annual bonusC.overtime wageD.sale commission正确答案：D你没选择任何选项2单选(2分)Corporate social responsibility is no longer viewed as ______, but an investment that brings financial returns.得分/总分A.regulatory costB.business priorityC.legal complianceD.operation for a reputation正确答案：A你没选择任何选项3单选(2分)The potential drawback of this investment ______ is that it is exclusive in the U.S. when many believe international diversification is helpful.得分/总分A.returnB.collectionC.portfolioD.classification正确答案：C你没选择任何选项4单选(2分)______ is the process of designing, launching and running a new business, which is often initially a small business.得分/总分A.B.Entrepreneur spiritC.EntrepreneurshipD.Business renovation正确答案：C你没选择任何选项5单选(2分)One possibility she is seriously considering is to introduce a line of sorbets based on exotic fruits like kiwi and mango and that use low-calorie sweeteners.What does the underlined word “exotic” probably mean?得分/总分A.tastyB.foreignC.toxicD.native正确答案：B你没选择任何选项6单选(2分)Securities are stocks, shares, bonds, or other certificates that you buy in order to earn regular interest from them or to sell them later for a profit.The Chinese version for “securities” is ______.得分/总分A.有价证券B.抵押品C.股票债券D.安保措施正确答案：A你没选择任何选项7单选(2分)You shouldn’t ______ the exercise equipment while others are waiting to use it.得分/总分A.monopolizeB.engageC.D.terminate正确答案：A你没选择任何选项8单选(2分)When an employee is aware that his expertise and experiences are appreciated by his company and his fellow workers, he is able to _____ even more closely with the company.得分/总分A.identifyB.noticeC.recognizeD.acknowledge正确答案：A你没选择任何选项9单选(2分)A company’s investment in employee benefits has the potential to deliver _____ returns in the form of employee attraction, retention, and productivity.得分/总分A.valuelessB.worthlessC.countableD.invaluable正确答案：D你没选择任何选项10单选(2分)The luxurious employee training offered by the Four Seasons Hotels is called ______.得分/总分A.“study tour”B.“familiarization stay”C.“package holiday”D.“academic conference”正确答案：B你没选择任何选项11单选(2分)A computer ______ is someone who tries to break into computer systems, especially in order toget secret information.得分/总分A.technicianB.workerC.repairmanD.hacker正确答案：D你没选择任何选项12单选(2分)Survey participants their approach to employee benefits into one of four profiles.得分/总分A.clarifiedB.categorizedC.putD.distinguished正确答案：B你没选择任何选项13单选(2分)Although the flurry of consumer interest in low-fat yogurt and low-fat ice cream certainly created some new market opportunities, it is not clear how consumers will react to these products over the longer term. What does the underlined word "flurry" probably mean?得分/总分A.modeB.popularityC.flowD.addiction正确答案：B你没选择任何选项14单选(2分)Not only have they produced higher stock returns, but their stock values and cash flows have been less volatile. What does the underlined word "volatile" probably mean?得分/总分A.unalterableB.C.stableD.solid正确答案：B你没选择任何选项15单选(2分)Customers are fed up with lousy service and that increased satisfaction has a positive impact on consumer spending, cash flow, and business performance. What does the underlined word "lousy" probably mean?得分/总分A.unsatisfactoryB.disgustingC.unpredictableD.uncomfortable正确答案：A你没选择任何选项16单选(2分)How do you account for the company’s alarmingly high staff ______?得分/总分A.moraleB.turnoverC.assetD.satisfaction正确答案：B你没选择任何选项17单选(2分)______ difficulties, please do not hesitate to contact our Customer Service Department.得分/总分A.NeverthelessB.In the event ofC.BecauseD.Although正确答案：B你没选择任何选项Soft returns delivered by an effective benefits program include a sense of meeting obligations and goodwill and ______?得分/总分A.corporate productivityB.corporate reputationC.employee attractionD.employee retention正确答案：B你没选择任何选项19单选(2分)He is the only person who can in this merging case with Disneyland , because the other witnesses were absent mysteriously.得分/总分A.rectifyB.accuseC.testifyD.charge正确答案：C你没选择任何选项20单选(2分)Employers value skills that you can learn in ___________.得分/总分A.the discipline of ComputerB.the discipline of EnglishC.all academic disciplinesD.no academic disciplines正确答案：C你没选择任何选项21单选(2分)The company used mass media to apologize to the public that they have hurt Chinese people’s feelings in their newly released commercial which is accused of being racist against Chinese people. The underlined phrase “mass media” is ______ in the process model of communication.得分/总分A.senderB.contextC.channelD.the message正确答案：C你没选择任何选项22单选(2分)Kids who develop affective and cognitive ______ form healthy relationships and argue less with their parents, research shows.得分/总分A.marketingB.sponsorshipC.empathyD.credibility正确答案：C你没选择任何选项23单选(2分)is an arrangement that allows an employee to adjust the start and end times at work around the normal schedule.得分/总分A.Annual leaveB.FlextimeC.Paid vacationD.Golden handshake正确答案：B你没选择任何选项24多选(2分)Employees that place a heavy emphasis on the ______ and ______ of their benefits programs and regard them as key competitive differentiators are characterized as progressive.得分/总分A.richnessB.costC.durationdiversity正确答案：A、D你没选择任何选项25多选(2分)Outperforming companies are more likely to _______and______.得分/总分A.integrateB.collaborateC.confront challengesD.innovate正确答案：A、B你没选择任何选项26多选(2分)Noise in the communication process model can be both external and internal. Which of the following is/are example(s) of internal noise?得分/总分A.The receiver is very tried and bored.B.The audience are listening attentively to the speaker.C.The receiver is very sad because his dog died yesterday.D.The speaker cannot be heard because some people were talking loudly.正确答案：A、C你没选择任何选项27多选(2分)Being nervous in a presentation ______.得分/总分A.should be avoidedB.is naturalC.will ruin the presentationD.can improve your performance正确答案：B、D你没选择任何选项28判断(2分)Companies are beginning to align business objectives with CSR so as to reduce cost and enter less favorable market.得分/总分B.正确答案：A你没选择任何选项解析：Companies are beginning to align business objectives with CSR so as to bring competitive differentiation, permission to enter new markets, and favorable positioning in the talent wars.29判断(2分)The model of homeshoring is often adopted to attract experienced and educated customer service employees due to its high flexibility and low commuting costs.得分/总分A.B.正确答案：B你没选择任何选项30判断(2分)Devaluation of the US dollar makes the prices of foreign currencies and products less expensive to Americans.得分/总分A.B.正确答案：B你没选择任何选项解析：Devaluation refers to a decrease in the value of a country's currency relative to that of foreign countries. Currency devaluation is a synonymous expression of currency depreciation. To Americans, when the US dollar devaluates or depreciates, the prices of foreign currencies and products will be more expensive.31判断(2分)The three pillars of U.S. economic growth this year have been housing construction, business outlays for new buildings and equipment, and exports.得分/总分A.B.正确答案：A你没选择任何选项解析：The three pillars of U.S. economic growth this year have been consumer spending, business outlays for new buildings and equipment, and exports. Housing construction falls into the category of business outlays.32判断(2分)“Dessert junkies” are those people with yearning for low-fat frozen yogurt and low-fat ice cream.得分/总分A.B.正确答案：B你没选择任何选项33判断(2分)The most obvious solution to monopoly would be the dismemberment.得分/总分A.B.正确答案：B你没选择任何选项34判断(2分)Customer base are the group of customers who repeatedly purchase the goods or services of the business.得分/总分A.B.正确答案：A你没选择任何选项35判断(2分)Amazon is criticized for alienating suppliers, content partners and publishers while Alibaba have a different focus. Alibaba helps small businesses, which makes it stand in stark contrast to Amazon.得分/总分A.B.正确答案：A你没选择任何选项36判断(2分)“Trade surplus” is a situation in which the value of goods a country imports is worth more than that it exports.得分/总分A.B.正确答案：A你没选择任何选项解析：“Trade deficit“is a situation in which the value of goods a country imports is worth more than that it exports. It is also referred to as “unfavorable balance of trade”. “Trade surplus”is just the opposite where the value of goods a country exports is worth more than that it exports and balance of trade is favorable.37判断(2分)As people notice consistent quality differences, customers’ attitudes improve or deteriorate quite quickly.得分/总分A.B.正确答案：A你没选择任何选项38判断(2分)Flexible employers may be more apt to support programs that take a longer term view, such as financial planning and wellness initiatives.得分/总分A.B.正确答案：A你没选择任何选项解析：Flexible employers may be less apt to support programs that take a longer term view, such as financial planning and wellness initiatives.39判断(2分)The monopolies in area of energy are benign, so it’s unnecessary for the government to eliminatethem.得分/总分A.B.正确答案：A你没选择任何选项解析：The monopolies in area of energy are most malicious, and their elimination is the responsibility of every government which is not indifferent to the population’s well-being.40判断(2分)The dip in oil prices will lower production costs for the American companies because the U.S. is an energy-importing economy.得分/总分A.B.正确答案：B你没选择任何选项。
《剑桥国际商务英语BEC》课程模拟考试参考答案
《剑桥国际商务英语BEC》课程模拟考试参考答案————————————————————————————————作者：————————————————————————————————日期：《剑桥国际商务英语BEC》课程模拟试卷1－8参考答案keys for reference to Simulated BEC preliminary reading and writing test practice 1-8第一套试卷参考答案:Part one1.B2.A3.B4.C5.APart two6.G7.B8.C9.D 10.APart three11.F 12.H 13.D 14.B 15.EPart four16.A 17.C 18.A 19.B 20.A 21.C 22.BPart Five23.C 24.B 25.C 26.B 27.B 28.CPart Six29.A 30.B 31.B 32.A 33.C 34.A 35.B 36.C 37.A 38.B 39.C 40.CPart Seven41. ALAN BILTON 42. (AN/ONE) OHP 43.(TUESDAY) 19 OCTOBER44. 10.00-11.30(AM) 45.CONFERENCE ROOM BWriting:46.Miss Burton,I can’t make the meeting with Mr John Williams on the 16th ofJune, because I will be out on business trip .Would you please tell him this change and make a new arrangements with him ?Thanks (39 words)47.Dear Mr Lam,Thank you very much for your enquiry letter and very appreciate your interest in selling our shirts. . Enclosed pleased find a price list. We do offer discount for large orders over 300 shirts. Since this is your firt order and as a trial purchase,we are pleased to offer you a 3 % discount for your order for 100 shirts.The colours in which the shirts are available now are red, white, grey and green.Best wishes (79 words)第二套试卷参考答案:Part one1.B2.A3.C4.A5.CPart two6.C7.E8.H9.F 10.BPart three11.B 12.F 13.G 14.H 15.EPart four16.A 17.B 18.B 19.C 20.A 21.C 22.BPart Five23.B 24.A 25.C 26.B 27.A 28.CPart Six29.B 30.A 31.C 32.C 33.A 34.A 35.C 36.B 37.C 38.C 39.A 40.APart Seven41. Peter Rogers 42. carpet 43.photocopy 44.£300 45.floodWriting:46.A new designer,Mary Watts, has just joined our company.She is responsible for the designing work. And her office is at room 203 on the second floor.If you have any work invloved with designing, please contact her.(36 words)47.Dear Mrs Astbury,Thank you very much for the invitation letter for my boss and he’d like to attend the business conference on the 17th of march.He will give a talk on business management which is the area of his work.he has studied if for several years and is doing very well in it. He will arrive there at 7.00pm,16th march.Please book a single room with bath for him with the price range between 100 and 15 dollars per night.(80 words)第三套试卷参考答案:Part one1.C2.B3.C4.A5.APart two6.E7.G8.B9.A 10.CPart three11.D 12.H 13.A 14.E 15.GPart four16.B 17.A 18.C 19.A 20.C 21.B 22.CPart Five23.A 24.B 25.C 26.B 27.A 28.BPart Six29.C 30.B 31.C 32.A 33.C 34.B 35.A 36.C 37.B 38.C 39.B 40.APart Seven41.AREA SALES MANAGER 42. KEIKO YOSHIDA 43.JAPAN44. MUSIC MACHINE 45.BA IN ECONOMICSWriting:46.A meeting will be held on Monday 2nd June in the 3rd Meeting Room and the meeting will begin at 3.00 pm. All staff are expected to be present at the meeting.Thanks (33 words)47.Thank you very much for your invitation to your meeting.I’m writing here to inform you that I can give a talk on your next meeting on 16 July . I will talk about how to build a creative working team in medium-sized Businesses. But would you please let me know where you will held the meeting and how I can get there ?I am looking forward to your early reply .Best wishesYours sincerely(75 words)第四套试卷参考答案:Part one1.B2.B3.B4.A5.CPart two6.E7.G8.D9.B 10.FPart three11.C 12.F 13.D 14.A 15.HPart four16.C 17.A 18.B 19.C 20.C 21.C 22.BPart Five23.B 24.A 25.A 26.A 27.A 28.CPart Six29.C 30.B 31.B 32.C 33.A 34.B 35.A 36.C 37.B 38.B 39.A 40.CPart Seven41.FINANCE OFFICER 42.PEAK TRADING CO. 43.CHEQUE44. DAILY RECORD 45.INTERNATIONAL AFFAIRSWriting:46.I’m very sorry that I can’t attend our departmental meeting . I know the meeting will be very important but I will be visiting an international Trade Fair so I can’t be present. I will be back to see you next Tuesday. (40 words)47.Thank you very much for your letter about the room reservation in your hotel. I’m writing to confirm that I ‘d like to reserve one of your functional room for 22nd November. There will be about no more than 40 people in our group. Would you please to send us a copy of your menus so that we can decide the food we will order ? We will provide our own music.(72words)第五套试卷参考答案:Part one1.B2.A3.C4.A5.BPart two6.G7.B8.E9.F 10.CPart three11.B 12.G 13.A 14.F 15.CPart four16.A 17.B 18.A 19.B 20.A 21.C 22.CPart Five23.A 24.C 25.B 26.B 27.C 28.BPart Six29.B 30.A 31.B 32.A 33.C 34.C 35.B 36.A 37.C 38.B 39.B 40.CPart Seven41. CAROL BATES 42.CUSTOMER ORDERS DEPARTMENT43.3326 44. WAGES CLERK 45.1ST JUL YWriting:46.A competition will be held to encourage all the staff in our depaetment to produce new ideas for packaging. Submit your design paper to Mr Smith by 30th June . We will offer a bicycle for the winners.(37words)47.Thank you very much for your letter. I’m writing to confirm that I will be visiting your company on Monday 8th . It is a convenient date for me. Miss liu will coming with me as my secretary. During my stay I ‘d like to visit your research and development department,and your marketing department forI’d like to have some knowledge of your research capacity and your marketing efficiency.looking forward to meeting you . (73 words)第六套试卷参考答案:Part one1.A2.C3.C4.B5.BPart two6.B7.G8.F9.H 10.EPart three11.D 12.H 13.B 14.F 15.CPart four16.B 17.B 18.C 19.B 20.A 21.C 22.APart Five23.B 24.C 25.B 26.A 27.A 28.CPart Six29.B 30.A 31.A 32.B 33.A 34.B 35.C 36.C 37.B 38.A 39.A 40.BPart Seven41. COLLINS LTD 42. SUE POTTS 43.(TUESDAY) 19 OCTOBER44. 7 DAWSON STREET 45.NEW RADIO ADVERTISEMENTWriting:46.An urgent meeting will be held in the company conference room at 9.00 am tomorrow. All the staff in our department are expected to be present .The meeting will be about overtime work for some new the large order.(39 words)47.Thank you very much for your letter of invitation and I’ll be present at annual dinner on 5 July. As you requested, I will give a talk on how to improve our working efficiency and this talk will just last about 20 minutes.Would you please let me know whether accommodation will be arranged for me during my stay there? I’m looking forward to your early replyBest wishes,Sincerely yours(73words)第七套试卷参考答案:Part one1.C2.B3.C4.A5.APart two6.F7.A8.H9.C 10.EPart three11.B 12.E 13.G 14.D 15.HPart four16.B 17.B 18.A 19.B 20.A 21.C 22.CPart Five23.B 24.A 25.C 26.C 27.C 28.BPart Six29.A 30.B 31.A 32.B 33.C 34.C35.A 36.C 37.A 38.C 39.B 40.APart Seven41. JOHN WINTER42. MARKETING DEPARTMENT43.SECRETARY44.15 VOVEMBER 199845.START A NEW JOBWriting:46.Our company’s sales director will visit me next Thursday morning. He wants to have a study of the present sales and marketing situation in our area. Please write a report and get the relevant information ready for him? Thanks.(39 words)47.I’m writing to confirm the booking of the coference room in your center on 21 may 2002 . There will be 26 trainees who will attend the sales training course. We will need a tape recorder to play some recording tapes , a video player for some video programmes and a whiteboard to write on. I’d also like to know if we can get a 10% discount as usual?Looking forward to your early reply.Best wishes (74 words)第八套试卷参考答案:keys for reference to Simulated BEC preliminary reading and writing test practice 8Part one1.A2.A3.B4.B5.APart two6.G7.E8.B9.A 10.CPart three11.D 12.C 13.H 14.G 15.EPart four16.B 17.C 18.B 19.A 20.C 21.B 22.APart Five23.A 24.C 25.A 26.B 27.C 28.BPart Six29.B 30.A 31.C 32.C 33.C 34.B 35.C 36.A 37.A 38.A 39.B 40.APart Seven41. LAURA GRA VES 42. STAFF DEVELOPMENT 43.65544.KAREN HILL 45.INTERNET STRA TEGIESWriting:46.Mr. Smith from ABC company made a telephone complaint about late deliveries. You know that we are installing the new production line . We have nearly finished. The new line will work more efficiently so the delivery will soon be arranged. (41words)47.Dear Ms Reeves,Thank you for your letter asking me to give a presentaton at your departmental meeting on 15th December. I’d like to but I’m afraid I can’t attend the meeting on that date because I will be away on business during those days. How about 19th December? I hope it will be a convenient date for you. Please contact Ms White,my secretary to confirm the arrangement.Looking forward to seeing you .Best wishes,Sincerely yours(79 words)。
《商务英语》期末考试试卷附答案
《商务英语》期末考试试卷附答案Ⅰ)Match each one on the left with its correct meaning on the right（2*10=20）1.motivation A. to make continual efforts to gain sth.2. pursue B. the action of obtaining, esp. by efforts of careful attention.3. mark up C. which by is its nature can not be known by senses,not clear and certain, not real.4. procurement D. the goods (freight) carried by a ship, plane orvehicle.5. intangible E. the amount by which a price is raised.6. cargo F. profit, interest.7. royalty G. the net value of assets or interest, invest.8. equity股本，资产净值H. not needing other things or people, taking decisionsalone.9. yield 投资收益，回报I. a share of the profits.10. independent J. need or purpose.Ⅱ)Fill in the blanks with the words or expressions given below and ifnecessary, put the word in the right form.（12*3=36）A. orientationB. diversifyC. seek outD.differentiate…fromE.take advantage ofF. undergoG. bring aboutH. correspondI. abandon J. amount toK. Come after L. approach1.That factory is trying to its products to sell in different markets.2. A successful businessman is always skilled in every possible opportunity.3. Reforming and opening to the world has great changes in our lives.4. Can you this kind of operating the others?5. Private firm going in for international business have a profit6. He his company and family and went away with all the money.7. The of winter brings cold weather.8. The manager’s words a refusal to the proposal.9. Company is always the best way to gain more while cost less.10. The city has many changes during the last ten years.11. Direct investment usually a firm has experience in exporting or importing.12. The goods don’t to the list of these I ordered.Ⅲ)Translate the following sentences into English.（44分）1.国际贸易有助于所有的国家促进经济的发展。
《商务英语》考试试题及答案
《商务英语》考试试题及答案商务英语考试试题及答案商务英语考试（Business English Test，简称BET）是针对商务环境下英语语言能力的测试，涉及商务沟通、商务文化、商务礼仪等方面。
以下是BET的考试试题及答案，供读者参考。
一、选择题1、在商务场合中，下列哪个词汇属于更为正式的称呼？ A. guy B. sir C. mate D. boss 答案：B. sir2、在商务谈判中，下列哪个语句属于礼貌的表达方式？ A. No way B.I think so C. You're wrong D. It doesn't matter 答案：B. I think so3、在商务活动中，下列哪个行为符合商务礼仪？ A. 穿着休闲装参加谈判 B. 在会议上发表言论前先做笔记 C. 在商务场合频繁使用手机 D. 在商务宴请时点价格昂贵的菜品答案：B. 在会议上发表言论前先做笔记二、填空题4、在商务活动中，我们常常使用电子邮件进行沟通。
以下是一封商务邮件的示例： Dear [Name], I am writing to [purpose of email].If you have any questions or need more information, please [request]. Thank you. Best regards, [Your Name] 请问，在"[purpose of email]"处应填写什么内容？答案：填写邮件的目的，例如："invite you to a business meeting"（邀请您参加商务会议）等。
41、在商务谈判中，有时候会出现僵局。
以下是一个解决商务谈判僵局的示例： Person A: We cannot accept your price. It's too high. Person B: I understand your concern. We can offer a better discount if you purchase more items. 请问，Person B是如何解决谈判中的僵局？答案：Person B通过提供更多的优惠来打破谈判中的僵局，即提供更多的折扣给对方，以换取更多的购买量。
商务英语试卷及参考答案
商务英语试卷及参考答案商务英语试卷一、选择题1、In business negotiations, which of the following is the most effective opening gambit? A. Aggressive posturing B. Passive concession C. Tactical maneuvering D. Bold assertion2、Which of the following is NOT an example of business etiquette?A. Dressing professionallyB. Handling emails appropriatelyC. Maintaining a positive attitude during meetingsD. Cursing in front of clients3、Which of the following best defines the concept of "soft skills" in business? A. Technical abilities related to a specific job B. Abilities to handle interpersonal relationships effectively C. Abilities to perform complex analytical tasks D. Abilities to manage and lead teams4、In a meeting, a colleague starts a tirade about a supplier who has disappointed them. The best way to handle this situation is to: A. Interrupt and redirect the conversation B. Agree with the colleague and pile on the criticism C. Listen patiently andevaluate the supplier's performance yourself D. Remain silent and avoid getting involved5、Which of the following best represents the concept of "win-win" in business? A. A situation where one party benefits more than the other B. A situation where both parties benefit equally C. A situation where neither party benefits D. A situation where both parties benefit as a result of conflict二、简答题6、Please explain the concept of "bartering" and provide a real-life example.61、How can businesses use social media effectively to promote their products or services?611、Describe a challenging business situation you have faced and how you overcame it.6111、What are the primary goals of a business letter? Provide an example of a well-written business letter.61111、What are some common mistakes made in business emails and how can they be avoided?参考答案一、选择题1、正确答案是C. Tactical maneuvering。
商务英语期末考试参考答案
商务英语期末考试参考答案说明：商务英语期末考试有五种题型：一、中英短语互译已经全部总结，见下文二、问答题已经提供了参考答案，仅供参考，见下文三、案例分析题请根据题目要求自行准备四、英语段落翻译中文已经注明，请自己翻看商务英语教程五、写作请根据题目要求自行准备1、中英短语互译（详见商务英语课件——每个PPT中的短语部分）PPT1：1. individual proprietorship个体经营，独资企业2. convertible bonds 可转换债券3. memorandum of association 公司章程4. monopolistic competition 垄断竞争5. business credit 商业信用1. 财政资源 financial resources2. 有限责任公司 limited company3. 销售收入 sales revenue4. 有形商品 tangible goods5. 流动资金 working capitalPPT2：1. flexible manufacturing system 弹性生产系统2. fractional reserve system 部分准备金制度3. credit instruments 信用工具，信用票据4. bull market/bear market 牛/熊或多头/空头市场5. manufacturing process 制造工艺1. 厂址选择 facility location2. 库存控制 inventory control3. 总支出 aggregate expenditures4. 股权证/权益证 equity instruments5. 财务管理 financial managementPPT3：1. performance appraisal 绩效/业绩评估2. promotion-from-within 内部提拔3. skills inventory 技术库存4. macroeconomic ramification 宏观经济衍生物/结果5. closed-end fund 封闭式基金1. 项目生命周期 project life cycle2. 软技能和硬技能 soft skills and hard skills3. 补偿制度 compensation system4. 开放式基金 open-ended fund5. 优先股 preferred stockPP4：1. profit-oriented objective 利润导向的目标2. marketing intermediary 营销代理商3. channel of distribution 销售/分销渠道4. persuasive advertising 劝诱性广告5. source credibility 信息源可信性1. 营销组合 marketing mix2. 产品生命周期 product life cycle3. 资本回报率 return on capital4. 定量调查 quantitative research5. 通过速率 pass-along ratePP5：1. credit obligation 债权责任2. retained earnings 留存收益3. current/quick ratio 流动/速动比率4. common/preferred stock 普通/优先股5. capital budgeting and capital expenditure 资本预算与资本支出1. 净现值 net present value2. 股东权益shareholders’ equity3. 兼并与收购 merger and acquisition4. 股票期权 stock option5. 有限责任 limited liability2、问答题：包含5个小题（其中PPT4出三个问题、PPT2和PPT5各出一个问题）（注：一下文字中红色字体为答案）备注：答题时如果是用What is提问的请用It is...回答答题时如果是用What are提问的请用They are...回答PPT2：1. What is a project? (IPPM) IPPM第4页右下角答案：It is a temporary endeavor undertaken to create a unique product, service, or result.2. What is project management? (IPPM)IPPM第5页第7-8行答案：It is the application of knowledge, skills, tools and techniques to project activities to meet project requirements.3. What tradeoffs need to be made when managing a project? Give a brief description of each. (IPPM) IPPM第5页第11-14行答案：They are scope (size), quality (acceptability of the results), cost and schedule.4. What are the nine project management knowledge areas? Describe them briefly. (IPPM)IPPM第10页中间位置5. What is capital? What is finance (3 aspects)? (p47.ib) 答案：The money needed to start and continue operating a business is known as capital. In general, finance is securingand utilizing capital to start up, operate, and expand a company.6. What are the four areas of production and operation control? Give each a brief description. (p19.cb) 商务英语教材第19页［10］第三行起PPT5：1. What are the four main financial statements?State their functions briefly. (TTTCK)答案参看PPT5答案：Financial statements: Balance Sheet, Income Statement, Retained Earnings Statement, Statement of Cash Flows Balance sheet: presenting the financial position of a firm at a particular point in time, money raised & money spent Income statement: information concerning the f irm’s profitabilityRetained earnings statement: detailing the changes in the retained earnings account for a certain periodStatement of cash flows: information about the cash receipts (收入) and disbursements (支付)2. What is Limited Liability? State its three aspects.(TTTCK)答案参看PPT5答案：It is a corporation is responsible for its own obligations, its creditors can look only to(指望) the assetsof the corporation to satisfy their claims, the owners’ total liability generally is limited to the amount they have invested in the corporation3. What are the four types of funding? (para.9 p45.cb)商务英语教程第57页（2）第4-5行4. What is the definition of financial management?(p55.cb) 商务英语教程P55 方框里面内容。
《商务英语》期末考试试卷附答案
《商务英语》期末考试试卷附答案Ⅰ. Translate the following words and expressions from English into Chinese. (10小题*3=30)1. in a detour2. competitive devaluation3. consignor4. customer mobility5. escape clauses6. share holders7. potential loss8. carrying vessel9. negligent10. specific dutyⅡ. Translate the following words and expressions from Chinese into English. (10小题*3=30)11.债权国12.国际合同13.定期付款/分阶段付款14.被保险人15.人口计划16.特惠税17.基础设施项目18.装箱单19.破产20.土地和劳动力Ⅲ. Answer the following questions in English. (4小题*5=20)21. What are the five major modes of the modern freight transportation system?22. What do “valued” policies mean?23. What is the purpose to establish GSP(the Generalized System of Preference)?24.What is the relationship between MNEs and their host countries?Ⅳ.Translate the following into Chinese. (2小题*10=20)25. The Bank for International Settlement (BIS) is a unique institution. Many ofits operations are of types normally performed by a commercial bank, but it is owned principally by central banks, and managed by central banks and its principal customers are central banks. The objects of BIS are to promote the cooperation among central banks and to provide additional facilities for international operations.26. In the 1970s and 1980s counter trade was different from the old practice although some similarities remained. Current counter trade partners are not necessarily familiar partners and goods exchanged are sometimes vertically related. Current counter trade can be categorized as follows.商务英语参考答案1.迂回2.竞争性贬值3.寄售人4.客户流动性5. 豁免条款6. 股东7. 潜在损失8.运载船只9. 粗心大意10. 从量税11.The credit country 12.International contract 13.Term payment14.The insured 15.The population plan 16.The preferential duty 17.Infrastructure construction project 18.Shipping list 19.Disruptednd and labor force21.Water, air, road, rail, pipeline22.Valued policies mean that a country provide investors with preferential policies for insured return in order to attract foreign investment.23.The purpose of GSP is to help development of developing countries by provide tariff concession to them.24.The relationship of MNEs and their host countries is interdependable and interactive.25.国际结算银行是一个独特的机构。
商务英语试题及答案
商务英语试题及答案一、选择题（每题2分，共20分）1. Which of the following is NOT a common business activity?A. MarketingB. ProductionC. Human ResourcesD. Personal Hobbies2. What does the abbreviation "CEO" stand for?A. Chief Executive OfficerB. Chief Engineering OfficerC. Chief Education OfficerD. Chief Environmental Officer3. In a business context, what does "B2B" refer to?A. Business to BusinessB. Business to ConsumerC. Business to GovernmentD. Business to Environment4. When writing a business email, which of the following is NOT recommended?A. Using a professional email addressB. Keeping the subject line clear and conciseC. Writing in all capital lettersD. Including a signature with contact information5. The term "due diligence" is commonly used in which of the following scenarios?A. Preparing a business planB. Conducting an auditC. Negotiating a merger or acquisitionD. Organizing a product launch6. What is the purpose of a SWOT analysis in business?A. To analyze the strengths and weaknesses of a companyB. To outline the company's mission and visionC. To create a financial forecastD. To set sales targets7. Which of the following is NOT a type of business structure?A. Sole ProprietorshipB. PartnershipC. CorporationD. Non-profit organization8. What does "ROI" stand for in business?A. Return on InvestmentB. Risk of InvestmentC. Revenue of InvestmentD. Rate of Investment9. In a negotiation, what is the meaning of "BATNA"?A. Best Alternative to a Negotiated AgreementB. Basic Agreement Terms and NegotiationsC. Business Agreement Trade Negotiations AgreementD. Business Analysis Terms and Negotiations10. Which of the following is a key element of a business proposal?A. Executive summaryB. Personal biographyC. Detailed budget for personal expensesD. List of competitors' weaknesses二、填空题（每空2分，共20分）1. The process of identifying, analyzing, and mitigating potential risks is known as ________.2. A business plan typically includes a section on ________, which outlines the company's goals and strategies.3. In a sales contract, the ________ clause specifies the terms under which the buyer may return the product.4. The ________ is responsible for managing the company's finances and ensuring compliance with financial regulations.5. When a company is looking to expand, it may consider________, which involves entering a new market or creating a new product line.6. The ________ is a document that outlines the terms and conditions of a business agreement.7. A ________ is a type of financial statement that shows a company's income and expenses over a specific period.8. The ________ is the process of evaluating a company's financial performance over time.9. A ________ is a type of business entity that is owned and operated by a single individual.10. The ________ is the process of researching and analyzing the market to understand customer needs and preferences.三、简答题（每题15分，共40分）1. Describe the importance of effective communication in international business and provide examples of potential communication barriers.2. Explain the role of a project manager in a businesssetting and outline the key responsibilities associated with this role.四、案例分析题（20分）Read the following scenario and answer the questions that follow:A multinational company is considering entering the Asian market. The company has identified several potential partners for a joint venture. The management team is now preparing for a series of negotiations to determine the best partner for the venture.Questions:1. What factors should the management team consider when evaluating potential partners?2. How can the company ensure that the negotiations are conducted in a culturally sensitive manner?商务英语试题答案一、选择题1. D. Personal Hobbies2. A. Chief Executive Officer3. A. Business to Business4. C. Writing in all capital letters5. C. Negotiating a merger or acquisition6. A. To analyze the strengths and weaknesses of a company7. D. Non-profit organization8. A. Return on Investment9. A. Best Alternative to a Negotiated Agreement10. A. Executive summary二、填空题。
商务英语BEC考试模拟试题及答案
商务英语BEC考试模拟试题及答案商务英语（BEC）考试模拟试题及答案商务英语是以适应职场生活的语言要求为目的`，内容涉及到商务活动的方方面面。
下面是店铺精心为大家整理的商务英语(BEC)考试模拟试题及答案，希望对大家考试有帮助，更多内容请关注应届毕业生网!Questions 13-20.Read this letter alert explanation of business problems , and answer the questions that follow.Williams and Co.54 Jermyn StreetLondon SW 1Y 6LXJuly, 1993Manager of Export SalesHilton Motorcycles Ltd.Fenley WorksDear Sir or Madam :We received your letter dated 2nd July, expressing your dissatisfaction with the present level of your sales in Nigeria. We shall try to explain as briefly as possible how it is that your competitors are doing so well so that you may see why it is that we are not. We shall also suggest ways of improving the present situation. Our difficulties may be summarized as follows :1. Your competitors pay for extensive advertising in newspapers and magazines that reach every corner of Nigeria. We receive no financial help for advertising and do not receive sufficient commission to pay for it ourselves.2. the company referred to in your letter sent a two-man team on a tour of six provinces in a specially equipped lorrycontaining the models they wished to publicize. Their agent had arranged displays in the towns they were due to visit and had announced them in the local press. With such backing from the manufacturer ,high sales are inevitable !3. What sells well in Europe does not necessarily sell well elsewhere. Your competitors know to undertake sales tours in other regions. Nigeria covers an area of over 350 , 000 square miles and our present commission will not stand the expense of such trips.If you are prepared to increase our commissions ,contribute to our travel expenses on the longer journeys and back us with advertising. We are convinced that we can do as well as your competitors. We look forward to your comments.Yours faithfully ,Williams and Co.Questions 13-16For questions 13 -16 ,choose the correct title for each paragraph from the box below.For each paragraph (1-4) mark one letter (AG) on your Answer Sheet.Do not mark any letter twice.13. Paragraph 1...14. Paragraph 2...15. Paragraph 3...16. Paragraph 4...A Deliveries and commissionB A two-man teamC Proper models.D More advertisementsE Your competitors' successful methodsF Expenses for tripsG Sales promotionsQuestions 17-2017. We are going to give a brief explanation...18. Your competitors' advertisements often appear in popular publications19. Hear is our suggestion that you follow their example and...20. If you give us more financial assistance, we believe...A. Why your competitors are doing better than us.B. that they wished to publicize.C. that we can catch up with your competitors.D. that you concentrate on three models.E. that are sure to sell well.F. which they would certainly visit.G. that reach every corner of Nigeria参考答案：13. D 14. G 15. C 16. A 17. A 18. G 19. D 20. C【商务英语（BEC）考试模拟试题及答案】。
商务英语听说期末考试复习题及参考答案
商务英语听说 --复习资料一、词汇测试题1、 (6) reimbursementA. to chargeB. to pay back esp. moneyC. to claim for damagesD. to ask for参考答案： B2、 (4) to withholdA. to offer something for a decisionB. to have a particular right to doC. to put something in a particular orderD. to refuse to give or to keep back参考答案： D3、 (8) put forwardA. to arrange for somethingB. to come on somethingC. to put on an eventD. to suggest an idea for consideration参考答案： D4、 (5) to scheduleA. to take on responsibilityB. to trust in someoneC. to bring in a consultantD. to list or state details参考答案： D5、 (9) to boostA. to take back or to removeB. to refuse to giveC. to become less in number or smallerD. to improve or increase参考答案： D二、词汇测试题1、该组有10个商务英语英文词或词组,下面均有汉语词或词组来进行解释,请将正确项选出,要求英汉转换意义准确,符合商务英语规范。
(1) sub-standardA. 不合标准的B. 标准化的C. 附属的标准D. 次品参考答案： A2、 (10) bull marketB. 牛市C. 集市D. 证券市场参考答案： B3、 (6) security centerA. 证券交易中心B. 期货中心C. 保险中心D. 保障中心参考答案： A4、 (5) It is proposed thatA. 可能会…B. 最好会…C. 应该是…D. 必定会…参考答案： C5、 (9) in principleA. 适用于B. 主要来讲C. 原则上D. 规定参考答案： C三、完形填空题1、 WTO It is well known that the World Trade Organization (WTO) is the only international organization（1） with the global rules of trade between notions. Its main function is to ensure that trade flows as smoothly as possible. It was founded in 1993 by the Final Act that concluded the Urugudy Round of multilateral negotiations under the General Agreement on Tariffs and Trade(GATT), which it （2）, and exists to administer and police the 28 free-trade agreements, oversee world trade practices, and adjudicate trade disputes. It began its operation on January 1, 1995, with its general council （3） 76 member states; by early 1999 it numbered 134 members. The result of it is to make a more prosperous, peaceful and accountable economic world. Decisions in the WTO are typically by （4） among all member countries and they are ratified by members’ parliaments. Trade friction is channeled into the WTO’s dispute settlement process where the focus is on interpreting agreements and commitments, and how to ensure that countries’ trade policies（5） with them. That way, the risk of disputes spilling over into political or military conflict is reduced. By lowering trade barriers, the WTO’s system also breaks down other barriers between peoples and nations. At the heart of the system-known as the （6） trading system-are the WTO’s agreements, negotiated and signed by a large majority of the world’s trading nations, and （7） in their parliaments. These agreements are the legal ground-rules for international commerce. Essentially, they are contracts, guaranteeing member countries important trade rights. They also bind governments to keep their trade policies within agreed limits to everybody’s benefit. The agreements were negotiated and signed by governments. But their purpose is to help producers of goods and services, exporters and importers conduct their business. The goal is to improve the welfare of the peoples of the member countries. The past 50 years have seen an （8） growth in world trade. Merchandise exports grew on average by 6% annually. Total trade in 1997 was 14 times the level of 1950. GATT and the WTO have helped to create a strong and prosperous trading system contributing to （9）growth. The system was developed through a series of trade negotiations, or rounds, held under GATT. The first rounds dealt mainly with tariff reductions but later negotiations included other areas such as anti-dumping and non-tariff measures. The latest round - the 1986-84 Uruguay Round - led to the WTO’s creation. Decisions are made by the entire membership. A majority vote is also possible but it has never been used in the WTO, and was extremely rare under the WTO’s （10）, GATT. The WTO’s agreements have been ratified in all members’ parliaments. 1.A. dealingB. communicatingC. complyingD. confirming参考答案： A2、A. concludingB. comprisingC. competing参考答案： B3、A. presentedB. unprecedentedC. supersededD. sustained参考答案： B4、A. rolledB. ratifiedC. checkedD. issued参考答案： B5、A. consensusB. commentC. commitmentD. component参考答案： A四、语境意义题1、 When did humans first arrive at the concept of money? What conditions spawned it? And how did it affect the ancient societies that created it? Until recently, re- searchers thought they had the answers. (1)(____). But few see the matter so simply now. With evidence gleaned from such disparate sources as ancient temple paintings, clay tablets, and buried hoards of un- coined metals, researchers have revealed far more ancient money: silver scraps and bits of gold, massive rings and gleaming ingots. (2)(____).There, they suggest, wealthy citizens were flaunting money at least as early as 2500 B.C. and perhaps a few hundred years before that. "There's just no way to get around it," says Marvin Powell, a historian at Northern Illinois University in De Kalb. "Silver in Mesopotamia functions like our money today. It's a means of exchange. People use it for a storage of wealth, and they use it for defining value." Many scholars believe money began even earlier. ‘My sense is that as far back as the written records go in Mesopotamia and Egypt, some form of money is there,’ observes Jonathan Williams, curator of Roman and Iron Age coins at the British Museum in London. "That suggests it was probably there beforehand, but we can' t tell because I we don't have any written records." Just why researchers have had such difficulties in uncovering these ancient moneys has much to do with the practice of archeology and the nature of money itself. Archeologists, after all, are the ultimate Dumpster divers: they spend their careers sifting through the trash of the past, ingeniously reconstructing vanished lives from broken pets and dented knives. (3)(____)Money doesn't always come in the form of dimes and sawbucks, even today. As a means of payment and a way of storing wealth, it assumes many forms, from debit cards and checks to credit cards and mutual funds. The forms it took in the past have been, to say the least, elusive. From the beginning, money has shaped human society. It greased the wheels of Mesopotamian commerce, spurred the development of mathematics, and helped officials and kings rake in taxes and impose fines. (4)(____). "If there were never any money, there would never havebeen prosperity," says Thomas Wyrick, an economist at Southwest Missouri State University in Springfield, who is studying the origins of money and banking. "Money is making all this stuff happen." Ancient texts show that almost from its first recorded appearance in the ancient Near East, money preoccupied estate owners and scribes, water carriers and slaves. In Mesopotamia, as early as 3000 BC, scribes devised pictographs suitable for recording simple lists of concrete objects, such as grain consignments. (5) (____).参考答案： E※B※F※C※A五、形式主义类题1、贵公司可能注意到了原材料价格的上涨趋势,种种迹象表明这种趋势将持续下去。
商务英语期末试题及答案
商务英语期末试题及答案一、选择题（每题2分，共20分）1. What is the most common method of payment in international trade?A. CashB. Letter of CreditC. ConsignmentD. Barter答案：B2. Which of the following is not a function of a sales contract?A. To define the terms of the saleB. To serve as a legal documentC. To increase the sales volumeD. To specify the rights and obligations of the parties答案：C3. In business negotiations, what is the purpose of making a counteroffer?A. To reject the initial offerB. To show interest in the dealC. To indicate a willingness to compromiseD. To end the negotiation答案：C4. What is the meaning of "FOB" in international trade terms?A. Free On BoardB. Freight On BoardC. Full OverloadD. Forward Operating Base答案：A5. Which of the following is a benefit of using a franchise business model?A. Complete control over the businessB. Reduced risk due to established brand recognitionC. The ability to set your own pricesD. No need to follow the franchisor's business system答案：B6. What is the primary role of a business plan?A. To secure financingB. To provide a detailed roadmap for the businessC. To advertise the businessD. To serve as a legal document for the business答案：B7. In the context of business, what does ROI stand for?A. Return on InvestmentB. Risk of InvestmentC. Rate of InterestD. Revenue of Income答案：A8. What is the main difference between a sole proprietorship and a partnership?A. The number of ownersB. The type of business activitiesC. The legal structureD. The level of liability答案：A9. Which of the following is an example of a tangible asset?A. A brand nameB. A patentC. A piece of machineryD. A customer database答案：C10. What is the term used to describe the process of exchanging goods or services for other goods or services without using money?A. BarterB. TradeC. ExchangeD. Commerce答案：A二、填空题（每空1分，共10分）1. The term "B2B" stands for __________, which refers to business transactions between two businesses.答案：Business to Business2. In a business context, "SWOT" analysis stands for Strengths, Weaknesses, Opportunities, and __________.答案：Threats3. The process of evaluating a potential investment's profitability is known as __________ analysis.答案：Financial4. A __________ is a document that outlines the terms and conditions of a sale between a buyer and a seller.答案：Invoice5. The concept of "just-in-time" (JIT) inventory managementis often associated with the __________ production system.答案：Lean6. When a company's net income is divided by its total assets, the result is the __________ ratio.答案：Return on Assets (ROA)7. The __________ is the process of identifying and understanding the needs and wants of a target market.答案：Market Research8. A __________ is a type of contract where the ownership of goods is transferred to the buyer upon payment.答案：Sales Contract9. The term "due diligence" refers to the process of__________ before making a business decision.答案：Careful investigation10. In marketing, "4Ps" stands for Product, Price, Place, and __________.答案：Promotion三、简答题（每题10分，共20分）1. Explain the concept of "Net Present Value" (NPV) and its importance in investment decisions.答案：Net Present Value (NPV) is the difference between the present value of cash inflows and the present value of cash outflows over a period of time. It is used to analyze the profitability of an investment or project. NPV is important because it provides a method to compare the value of different investments, taking into account the time value of money. A positive NPV indicates that the investment is expected to generate more cash than the cost, making it a potentially profitable opportunity.2. Describe the role of a "Board of Directors" in a company.答案：A Board of Directors is a group of。
商务英语测试题及答案
商务英语测试题及答案一、选择题（每题2分，共20分）1. What is the most common way to address a business letter?A. Dear Sir/MadamB. Hello everyoneC. To whom it may concernD. Hi there2. Which of the following is NOT a business expense?A. Office suppliesB. Travel costsC. Entertainment expensesD. Personal car payments3. The term "B2B" refers to:A. Business to BusinessB. Business to ConsumerC. Consumer to ConsumerD. Business to Government4. In a business context, what does "ROI" stand for?A. Return on InvestmentB. Risk of InvestmentC. Revenue of InvestmentD. Rate of Interest5. Which of the following is an example of a SWOT analysis?A. Strengths, Weaknesses, Opportunities, ThreatsB. Sales, Workforce, Opportunities, TechnologyC. Strategies, Workforce, Opportunities, TacticsD. Systems, Workflows, Objectives, Technology二、填空题（每题1分，共10分）6. The process of negotiating a contract is known as ________.7. A ________ is a document that outlines the terms and conditions of a contract.8. The term "due diligence" refers to the investigation or audit of a potential investment.9. A ________ is a person who buys goods or services from a business.10. The abbreviation "CEO" stands for Chief Executive Officer.三、简答题（每题5分，共30分）11. Explain the difference between a sole proprietorship anda partnership.12. What are the three main types of business structures?13. Describe the role of a marketing manager in a company.14. What are some common reasons for a company to expand internationally?四、案例分析题（共40分）15. Read the following business scenario and answer the questions below.Company X is a manufacturer of high-quality electronic components. They have been approached by Company Y, a distributor interested in purchasing a large order of components. Company X is considering offering a discount to secure the deal.a. What factors should Company X consider before offeringa discount? (10 points)b. How can Company X ensure that the discount does not negatively impact their profit margins? (15 points)c. What are some potential risks associated with offering a discount to a large distributor? (15 points)答案：一、选择题1. A2. D3. A4. A5. A二、填空题6. Negotiation7. Contract8. Audit9. Customer10. Officer三、简答题11. A sole proprietorship is a type of business owned by one person who has complete control and unlimited liability for the business debts. A partnership is a business owned by two or more people who share the profits, losses, and management of the business and have unlimited liability for the business debts.12. The three main types of business structures are sole proprietorship, partnership, and corporation.13. A marketing manager is responsible for developing and implementing marketing strategies, managing marketing campaigns, and analyzing market trends to guide the company's marketing efforts.14. Common reasons for a company to expand internationally include seeking new markets, accessing cheaper labor, diversifying risk, and taking advantage of cultural or economic opportunities.四、案例分析题15. a. Factors to consider include the cost of production, the company's financial position, the potential volume of the order, and the impact on existing customer relationships.b. Company X can ensure profit margins by analyzing the cost-benefit of the discount, setting a minimum acceptable profit margin, and negotiating terms that protect their interests.c. Potential risks include devaluing the product in the market, setting a precedent for future discounts, and damaging relationships with other customers who did not receive the discount.。
商务英语期末考试题及答案
商务英语期末考试题及答案一、选择题（每题2分，共20分）1. Which of the following is NOT a common business practice?A. Negotiating contractsB. Attending business meetingsC. Watching TV during work hoursD. Networking2. The term "due diligence" refers to:A. The process of making coffeeB. The process of thoroughly investigating a businessC. The process of paying billsD. The process of filing taxes3. What does "B2B" stand for in business?A. Business to BusinessB. Business to ConsumerC. Business to GovernmentD. Business to Environment4. In a business context, "ROI" stands for:A. Return on InvestmentB. Risk of InvestmentC. Rules of InvestmentD. Revenue of Investment5. What is the purpose of a SWOT analysis in business?A. To analyze the strengths and weaknesses of a companyB. To analyze the strengths and opportunities of a companyC. To analyze the weaknesses and threats of a companyD. All of the above6. The term "blue chip" is used to describe:A. A high-quality, stable companyB. A new, innovative companyC. A company that is struggling financiallyD. A company that is environmentally friendly7. What does "IPO" stand for?A. International Product OfferingB. Initial Public OfferingC. International Product OrderD. International Product Operation8. Which of the following is a form of non-verbal communication in business?A. EmailB. Body languageC. Phone callD. Memo9. The acronym "PEST" in business analysis stands for:A. Political, Economic, Social, and TechnologicalB. Product, Equipment, Service, and TechnologyC. Plan, Execute, Strategy, and TechnologyD. Performance, Evaluation, Strategy, and Tactics10. What is the primary goal of a marketing strategy?A. To increase market shareB. To decrease costsC. To reduce competitionD. To decrease the company's workforce答案：1. C2. B3. A4. A5. D6. A7. B8. B9. A 10. A二、填空题（每空1分，共10分）11. The process of exchanging goods or services for money is known as _________.(交易)12. A company's _________ is its most valuable asset.(品牌)13. The term "synergy" refers to the concept that the whole is greater than the sum of its parts, which is often used in _________.(商业合并)14. In business, a "prospect" is a potential _________.(客户)15. A "feasibility study" is conducted to determine the_________ of a project.(可行性)16. The acronym "R&D" stands for _________ and Development. (研究)17. A "balance sheet" is a financial statement that providesan overview of a company's _________.(财务状况)18. "E-commerce" refers to the buying and selling of goods or services using the _________.(互联网)19. "Outsourcing" is the practice of hiring another company to perform _________.(任务)20. The term "intellectual property" refers to creations of the mind, such as inventions, literary and artistic works, designs, and symbols, names, images, and _________.(品牌)答案：11. 交易 12. 品牌 13. 商业合并 14. 客户 15. 可行性 16. 研究17. 财务状况 18. 互联网 19. 任务 20. 品牌三、简答题（每题5分，共20分）21. Explain the concept of "branding" in business.品牌在商业中的概念是指通过名称、术语、标志、设计、符号或任何其他特征来区分一个公司的产品或服务。
商务英语A卷期末考试复习题及参考答案
German, or very British, or American. One big difference with American companies is they think globalization means Americanizing the world. Others don't have that arrogane. If top management all come from the home country, that makes it much more difficult to attract and keep a global pool of tale.
商务英语A卷 --复习资料
一、 Translate the following words and phrases into Chinese英译汉题
1、 registration 参考答案： 注册
2、 cabin pressure 参考答案： 仓压
3、 first class ticket 参考答案： 优等仓机票
A. Home country. B. fundamental problem. C. Management consultant. D. Intuitive approach.
参考答案： B
5、 The most suitable title for this passage may be
A. Corporate Culture B. National Characteristics C. International Integrity D. Corporate Culture and National Characteristics
商务英语考试模拟试题
商务英语考试模拟试题一、听力理解（共20分）1. 听对话，选择正确的答案。
（每题2分，共10分）- 听第一段对话，选择对话发生的场景：A. 办公室B. 餐厅C. 机场- 听第二段对话，选择对话中提及的产品类型：A. 电子产品B. 服装C. 食品2. 听短文，回答问题。
（每题3分，共10分）- 短文提到了哪些市场策略？- 短文中提到的公司采取了哪些措施来提高客户满意度？二、阅读理解（共30分）1. 阅读以下商务邮件，回答下列问题。
（每题5分，共15分）- 邮件中提到的会议主题是什么？- 发件人希望收件人提供哪些信息？- 邮件中提到的截止日期是什么时候？2. 阅读商务报告摘要，选择正确的答案。
（每题3分，共15分）- 报告中提到的主要市场趋势是什么？- 报告建议采取的首要行动是什么？- 报告中提到的竞争对手的优势有哪些？三、完形填空（共20分）阅读下面的商务文章，从括号内选择最合适的选项填入空白处。
- 由于市场需求的增加，我们的产品销量在过去的季度里（A. 显著增加 B. 略有减少 C. 保持不变）。
- 为了应对这种变化，公司决定（A. 增加投资 B. 减少成本 C. 调整策略）。
四、翻译（共20分）1. 将下列句子从中文翻译成英文。
（每题5分，共10分）- 我们公司的产品在国际市场上享有很高的声誉。
- 为了满足客户需求，我们计划扩大生产规模。
2. 将下列句子从英文翻译成中文。
（每题5分，共10分）- Our company's products have a high reputation in the international market.- In order to meet customer demand, we plan to expand our production scale.五、写作（共10分）根据以下情景写一封商务邮件。
- 情景：你是一家外贸公司的市场部经理，需要向潜在客户介绍你们公司的产品，并邀请他们参加即将举行的产品展示会。
商务英语期末试题与答案
1、FOB(Free On Board)：船上交货：船上交货2、 CIF(Cost 、 Insurance and Freight)：成本、保险费加运费：成本、保险费加运费3、L/C ：信用证（Letter of Credit ，L/C ）4、B/L ：提单（Bill of Lading,B/L ）5、D/P ，Documents against Payment 付款交单付款交单付款交单 6、 D/A 全称为documents against acceptance 承兑交单承兑交单Translate the following Chinese into English:1. 请随时向我方报告下列货物的最新价格。
Please keep us informed of the latest quotation for the following items. 2. 我方打算按照当前的国际市场价格给你报个价。
We are prepared to give you a quotation which is based upon the prevailing international market price.3. 很遗憾，我们的价格与你方还盘之间的差距太大。
I ’m sorry the difference between our price and your counteroffer is too wide.’m sorry the difference between our price and your counteroffer is too wide.4. 能不能互相让步我想我们双方都坚持自己的价格是不明智的。
How about meeting each other half way? I don’t think it wise for either of us to insist on his own price.5. 我们不能做这笔交易因为卖方提价百分之五并降低数量百分之二十五。
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10Most shareholders have invested in a superstore for financial reasons.
10译：出于经济原因，大部分股东投资超市。
得分
评阅人
14 marketer
15 external
16 competitive
17 identify
18 valid
19 component
20 achieve
a交换
b查阅
c满足
d利用
e定义
f要素
g构成
h合作
i发生
j特定的
k细想
l一致
m效率高的
n元素
o确凿
p完成
q竞争的
r外部的
s确认
t营销人员
（e）
（h）
8在实施此项销售计划之前，我们必须先试探一下目标市场的潜力。（carry out）
8译：Beforecarrying outthis salesplan, we must first test the potential target market. (Carry out)
9他要是能一两个月不抽烟的话，他的健康一定会有起色。（keep…from…）
9译：If he cankeep fromsmokingone or two months, his health willget well. (Keep. .. from ...)
10他是什么时候开始踢足球的？（take up）
10译：Whendid he take up toplay football (Take up)
2译：营销观念认为，一个企业的目的是，或应是以比其竞争对手更好地满足其客户的希望和需要并且盈利。
3 Many non-native English speakers study the subject with the goal of doing business with English-speaking countries, or with companies located outside the Anglo-sphere but which nonetheless use English as a shared language.
7译：在这个阶段前的市场调研可以大大帮助确定目标市场和他们的需求。
8 We need a Unique Selling Proposition (USP), branding slogan or other concise phrase that packs our core creative message into a few memorable words.
江门职业技术学院2011–2012学年第1学期
期末考试试卷（D卷）模拟卷答案
教研室：公共英语课程名称：《商务英语》适用班别：
考核方式：闭卷笔试命题教师：教研室主任：
题型
I
II
III
IV
V
总分
分值
20
20
20
20
20
100
得分
得分
评阅人
I．Match the words in A to ones in B．
3译：许多非英语为母语的人学习与讲英语的国家或与位于盎格鲁语域外但仍然使用英语作为一种共同的语言的公司做生意为目标的题目。
4 For others it refers to the communication skills used in the workplace, and focuses on the language and skills needed for typical business communication such as presentations,negotiations, meetings, small talk, socializing, correspondence, reportwriting, and so on.
1译：商业的营销策略也受到产品或服务本身的影响，与目标市场的特点无关。
2 The marketing concept holds that the purpose of a business is or should be to satisfy the wants and needs of its customers better than its competitors and at a profit.
（f）
（a）
（g）
（b）
（d）
（c）
（j）
（k）
（i）
（m）
（l）
（t）
（r）
（q）
（s）
（o）
（n）
（p）
得分
评阅人
II．Translate the following sentences into English．
1房产的不同特征如何影响房产价值？（attribute to）
1译：How do the different propertycharacteristicsattribute to thereal estate value (Attribute to)
得分
评阅人
III．Translate the following sentences into Chines．
1 Business marketing strategy is also influenced by the characteristics of the product or service itself, irrespective of the target market.
2键盘的键可以划分为三个功能组。（divide into）
2译：keys on the keyboard can be divided into three functional groups. (Divide into)
3如果你喜欢这个座位，我可以跟你换。（exchange）
3译：If you like this seat, I canexchange withyou. (Exchange)
6一家公司因经营管理不善而破产。（due to）
6译：Acompanygoesbankruptcydue to poor management.(Due to)
7某些省市除了征收销售税还征收收入所得税。（in addition to）
7译：Someprovince or citiesalso levy a sales tax in addition to incomeone. (In addition to)
4有关实际使用建议及其他产品安全信息，请参考产品材料安全数据表（MSDS）。（refer）
4译：On the actual use of recommendations and other product safety information, please refer to the product Material Safety Data Sheet (MSDS). (Refer)
8译：我们需要一个独特的销售主张（USP），把品牌口号或其他简洁的短语包装我们的创意成几个令人难忘的话。
9 Nothing is quite as exciting and energizing as having a clear picture of your customers’or prospects’perceptions, needs, values, satisfactions, and suggestions for improvement.
6译：尽管如此，正确的目标都是非常有价值的的，因为他们所期望的结果的重点是帮助每个人参与，不断寻求赢取这些客户的最佳途径，并用自己的能力转化为现实的目标。
7 Preceding this phase with market research can greatly help define target markets and their needs.
?Manufactured materials
?Components
?Services
2 What is the entire value chain of business processes
Answer:
E-business involves business processes spanning the entire : electronic purchasing and , processing orders electronically, handling customer service, and cooperating with business partners. Special technical standards for e-business facilitate the exchange of data between companies. E-business software solutions allow the integration of intra and inter firm business processes. E-business can be conducted using the , the Internet, , , or some combination of these.
5译：最好的营销计划是完全集成于公司作为一个整体的整体战略。
6 In spite of that, the right goals are very valuable because they help everyone involved focus on the desired outcome, constantly seek the best ways to achieve those outcomes, and use their energy toturn the goals into reality.