外贸函电-第三单元
【精品】外贸英语函电unit3Enquiries
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Provided that: conj. 如果(只要,倘若,条件是) E.g : I will go, provided that you go too. 你也去的话我就去。 Competitive a.有竞争力的
Appreciate:V.感谢,感激 (在外贸函电中的使用频率远远超过thank) Note:appreciate 后面所接的宾语必须是sth, 而不能用sb. e.g. We high appreciate your long cooperation. Eg. We’ll appreciate it if you would send us your catalog soon. 如立即寄来样品目录,我们将不胜感激。
8. 请放心,贵公司给我们的任何订单都将 得到我们迅速和仔细的处理‘ Please rest assured that any orders you may place with us will have our prompt and careful attention.
Quote :报价★quote sb. a price for sth. Eg: This is the best price I can quote(you)
All prices are quoted in US dollars at a special discount of 40%
Discount : 折扣 quantity discount: 数量折扣 cash discount: 现金折扣 The highest discount we can allow(give,make,grant)on this article is 10%.
2. We shall place substantial orders with you provided your new products are excellent in quality and competitive in price. 只要你方产品质量优良,价格有竞争性, 我们将向你们大量订购。
外贸英语函电课件unit3
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We are sorry we are not able to give precise information about the company you asked about.
The firm enjoys the fullest respect and unquestionable confidence in the business world.
信用不佳:
Replying to yours of 10th May, we inform you that we have ho personal knowledge as to the standing of Messrs. Yada & Co., of our city.
So we take the liberty to ask you to give your views concerning the actual position of the firm in order that we may take steps to avoid getting into trouble.
资信调查信函回复
Dear Sirs,
This is in reply to your enquiry dated April 8th about the credit status of Da Cheng Mechanical Equipment Company. we regret we have to make an unfavorable account. We found that the company is now being pressed
外贸函电-Unit-3概要
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Practical Training
4
Part One
外贸函电
Basic knowledge concerned
5
Warming-up: After the market research and establishment of business relations, it comes to the real procedure of an import/export transaction: enquiry (询盘) offer (发盘) counter offer (还盘) acceptance (接受) So enquiry is the first real step in business negotiation. Q: 1. Which steps are indispensable in a successful business transaction? 2. Which of the above steps is made by (prospective) buyers? Or sellers?
Enquiry
7
Enquiry
The importance of enquiry:
Enquiry is the first real step in business negotiation.
The nature of enquiry:
In foreign trade an enquiry is usually (not absolutely) made by the prospective buyer without engagement(约束), requesting for information on the supply of certain goods. So we call it 询盘 or 询价 in Chinese.
外贸函电第二版-Unit_03_资信调查
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(2) 说明想 要调查 的细节 和原因
We should be very grateful to you for any information you can give us about their reputation and creditworthiness.(我们非常感激您能给予我们有关他们 的声誉和资信情况的情报。) We should be obliged if you would let us know if … (如果您能告知我们……,我们将不胜感谢。) Since it is our first transaction with this firm, we should greatly appreciate your advice as to what limit you consider them safe.(因为这是我们与该公司所做的 首笔生意,所以非常感激您告知我们您对该公司可 信任程度的意见。)
3.3 Specimen Letters(样函)
Letter 1:Making inquiry through one’s own bank Dear Sirs, We have received a large order from Messrs E.A. Sheen & Co., P.O. Box123, Karachi. We would therefore appreciate it if you would provide us information about the financial and business standing1 of the previously mentioned firm. The reference we have obtained is the Royal Bank, Karachi. Will you please be good enough to obtain for us the information we need. Any information that you may provide us will be treated in strict confidence2. We thank in advance. Yours faithfully, Li Xingdong
外贸函电第3章 Enquires
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Dear Sirs,
We have been informed by the Bank of Canada, Vancouver, that you are one of the leading exporters of textiles in Shanghai and that you wish to extend export business to our market.
At present, we are keenly interested in bed-sheets and shall be glad if you will kindly send us your latest price list for bed-sheets in various colours specifying sizes and designs. If possible, please also rush us samples by airmail for our reference.
➢In the second part:
introduce our own business, including the goods we need, the quantity we want, the terms of trade we prefer and so on.
➢In the third one:
An enquiry letter can usually be divided into three parts.
Enquiry ➢In the first part:
Letter
tell our supplier how we obtain his/her name and why we write the letter to him or her.
外贸函电unit3
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Notes: Discount : 折扣 quantity discount: 数量折扣 cash discount: 现金折扣 The highest discount we can allow (give, make, grant) on this article is 10%.
Practice
practice
你们在5月期《好管家》刊登的台灯广告,我们很感兴
趣。 We are interested in the desk lamps you advertised in the May issue of “good housekeeping”
Pattern2:reasons for---for materials
An enquiry
Enquiry
• offer
• First Enquiry • 首次询盘 • Firm offer • 实盘 • Negotiating bank
• negotiate
Enquiries
Definition: A Request for
Information without engagement
growth of our business
Pattern2--Ask for price with discount
2.We shall appreciate if you could make us the best offer for your Children’s Bicycles on CIF New York basis with terms of payment and the largest discount you can allow us.
(1) We shall be glad if you will send us your samples. We shall appreciate it if you will send us your samples and brochure. (2)We would like you to send us the catalogue (3)Please send us your catalogue…..
外贸函电_Unit 3销售
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Unit Three
Section 2: Specimen letters
You will find enclosed leaflets describing this Vacuum Cleaner and we look forward to your agreeing to handle our product as the sole agent in your district.
Unit Three
Section 2: Specimen letters
Notes increase in 在…方面增长 businessmen’s suits 西装 state of affairs 事态、情势 be attributed to 把某事归因于……
Unit Three
Sect
Unit Three
Section 2: Specimen letters
Letter 3.2 A seller writes to promote the new products
Dear Sirs,
Last year we achieved a 30% increase in the sales of our businessmen’s suits. We believe that this happy state of affairs can be attributed to two causes. First, we managed to avoid passing on any part of our increased manufacturing costs. Second, we believe our designs and colors are the most attractive that we have ever produced.
外贸函电UNIT 3
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16.regret being unable to do sth/ regret one’s inability to do sth 为不能做某事而感到遗憾 We regret that we cannot be more helpful 抱歉不能提供帮助 17.to make further enquiries from/ through other enquiry agencies 向其他咨询机构作进一步咨询
5.The… Bank of your city will give you any information you may require concerning our credit standing as well as our manner of doing business. 6.Any information you may be able to pass on to us will be treated as confidential. 7.We advise you to proceed with every possible caution in dealing with the firm in question. 8.They are a firm of high reputation and have large financial reserves.
V. 1 Jan. 20th, 19… The Bank of China Shanghai Branch Shanghai Dear Sirs Recently we have received an order for our goods to the value of $1,600 from a new customer William Baker & Sons. As we have not done any business with them in the past, we would like to know if you could provide us with any information concerning their financial and credit status.
外贸函电Unit 3
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3.3.1 A reply
4.Feel free to let us know Please don’t hesitate to let us know.
5. Satisfy you to the best of our ability尽可能地满足贵方 6. see that …请注意… 请贵方务必在3月底前发送此批货物。
3.3.2 General enquiry and reply
Under separate cover单独邮寄,另邮寄 Craftsmanship工艺水平 Appeal to对…有吸引力 Sight draft即期汇票
我们另邮寄样品一批(a batch of),深信 一旦你们有机会查看样品,定会承认该货品 质优良,工艺精湛,价格合理。
3.3.3 Specific Enquiry and Reply
A ready market有市场 Be given to understand了解到… Have confidence in … Agree with the taste of …适合…的口味 Feel confident of placing a trial order 有信心下试订单
3.3.1 A reply
7.L/C reaches us at least 30 days before…
即期信用证务必至少在装运期前30天送达我公 司。 因为全棉质地的衬衫经久耐穿,越来越受到市 场的青睐。我们不得不扩大生产,以满足市场 不断增长的需求。
3.3.1 A reply
请把贵公司的最新样品寄给我们并附上最优 惠的价格,不胜感激。
3.3.2 General enquiry and reply
外贸函电第二版-Unit03询盘及回复
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Dear sir , Kindly be informed that I am so interesting with fresh pasta “ pasta machine” . I am asking for you to send your best offer for this machine fresh pasta machine with all any equipments to make diff. type of fresh pasta such as fresh pasta as follow: Pasta fresca type : 1- Fettuccine (宽面) 2- sheet (面片) 3- Rigatoni (通心粉) showing machine types and capacity ,Waiting for your urgent reply, Pls. feel free to contact me any time Best Regards
价格表和 We should like to receive a copy of your latest 样品 catalogue and full details of your export prices and terms of payment, together with samples.(我 们非常希望获得贵公司的最新产品目录和有关出
place an order with sb for sth 向某人订购某物
place a large (substantial) order with sb for sth 向某人大量订购某物
If your price is reasonable, we may place a large order with you. 若你方价格合理,我方可能向你方大量订购。
外贸函电第三单元
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外贸函电第三单元IV2.1)This will help cement our business relations.2)To establish business relations with you is whatwe have longed for for years.3)We avail this opportunity of writing to you andsee if we can establish business relations by a st art of some practical transactions.4)We are only too pleased to deal in your products.5)You as well as him are right.6)Please place order with us if you find our price competitive.7)We shall get in touch with you as soon as we h ave fresh supplies.8)We are in urgent/great need of Grade A.9)With a view to securing orders,please send us a quotation sheet for this article.10)We very much regret/much regret our inability to make you an offer at present.1这将有助于巩固我们的业务关系。
2.与贵公司建立业务关系是我们多年来的愿望。
3.我们借此机会与贵方通信,意在达成一些实际交易为开端,以建立业务关系。
4.我们非常乐意经营贵公司的产品。
5你和他都是对的。
6.如果你方认为我方价格有竞争力,请向我方订货。
外贸函电(unit3建立业务关系)
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2. how to write a letter of establishing business relations.如何写一封信, 建立业务关系。
where you get the receiver’s information.你在哪里得到接收机的信息。 what is your purpose of writing.你的写作目的是什么。 self-introduction.自我介绍 As an exporter, send necessary information.作为一个出口,将必要
To give you a general idea of our products , we are enclosing a catalogue and a pricelist. Upon receipt of your specific enquiry, we will airmail quotations and samples.
• Our company deals/specializes in 我公司专业从事交易/
• We take this opportunity to introduce ourselves as one of the largest dealers in …
• 我们借此机会介绍自己是在最大的经销商之一… • We have the pleasure of introducing ourselves as one
希望与你签订经贸关系。
Our company has specialized in the export of textiles for many years. To give you a general idea of our exports, we are enclosing our latest catalogue for your reference. Quotations will be sent upon receiving your specific enquiry.我公司拥有从事多年textilesfor出口。为了让您对我
外贸英语函电Unit_03_询盘及回复1
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(5) We should like to know if you allow discounts.(我们 询问对 想知道,你方是否给我们折扣。)
方所能
提供的
折扣, Please let us have your lowest FOB prices, together 写清你 with your terms of business, and state your best 所能接 delivery date.(请告知贵公司最低离岸价和交易条件, 受的支 并说明最早交货日期。)
付条件 We require the goods delivery would be effected 和期望 within six weeks of order.(我们要求在下订单后六周 的交货 内供货。)
时间
Will you please let us know by 4 April so that we can place our order promptly.(请在4月4日前告知我们, 以便我方及时下单订货。)
3.2 Writing Skills(写作技巧)
写作步骤
表达方式
(1) Your name has been given us by the Chamber of
说明信 Commerce/ the… Embassy/ the… bank in…).(我们
息来源 (告知
从在……地方的商会/从……使馆/从……银行获悉你 方名称。)
(6) 表示定 购货物 的可能 性
Please let us know by return of post whether you would be interested in such an order.(请发信告知 我们,你方是否对这样的订单感兴趣。)
外贸函电-Unit-3概要
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外贸函电
• If the importer intends to purchase goods of a certain specification, he may ask the exporter to make an offer or a quotation for the goods. That is a specific enquiry.
• What is the difference between offer and quote?
10
Offer & Quote
外贸函电
OFFER 在报盘的有效期内,一经对方接受,合同即告成立.报 盘的主要内容应该包括商品名称,品质,数量,包装,价格,交 货日期和方式,及支付方式等. 报盘还有实盘和虚盘之分.实盘是指可以从报盘的内容上判明发 盘人有肯定的订立合同的意图.此报盘一经接受,发盘人就不得 更改或撤销报盘的内容,否则将承担法律责任.它具有内容名确 (clear), 内容完整(complete) 和无保留条件(final)三个特点。虚盘则 是指从报盘的内容上可以看出发盘人有某种保留并无肯定的订立 合同的意图.此报盘对发盘人来说,无任何法律约束力.它的特 点就是内容不明确,主要交易条件不完整或有保留条件. QUOTE 是卖方报价,一般是指只报出价格,而未提出其他条件.
Sample Letters
Practical Training
4
Part One
外贸函电
Basic knowledge concerned
5
Warming-up: After the market research and establishment of business relations, it comes to the real procedure of an import/export transaction: enquiry (询盘) offer (发盘) counter offer (还盘) acceptance (接受) So enquiry is the first real step in business negotiation. Q: 1. Which steps are indispensable in a successful business transaction? 2. Which of the above steps is made by (prospective) buyers? Or sellers?
外贸函电Unit 3
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外贸函电——Unit 3 Enquiries and Replies—ZMC
3. New Words & Expressions
discount 折扣 wholesale price 批发价 retail price 零售价 离岸价(船上交货价) FOB(Free on Board) 成本加运费价 C&F(Cost and Freight) 成本加保险费加运费 CIF(Cost Insurance & Freight)
外贸函电——Unit 3 Enquiries and Replies—ZMC
请报最低价,包括3%的佣金。
Please quote the lowest price, including 3% commission.
Hale Waihona Puke 请报最低价,说明最早的装运期。
Please quote the lowest price, stating the earliest date of shipment.
外贸函电——Unit 3 Enquiries and Replies—ZMC
New Words & Expressions
表示各种订单的说法有: regular order 长期订货 trial order 试订单 first / initial order 首笔订单 substantial order 大宗订单 repeat order 再次订货/续订
外贸函电——Unit 3 Enquiries and Replies—ZMC
Business Knowledge
Many Steps in Business Negotiation
enquiry
00094 外贸函电 lesson 3
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Dear Mrs. Tong:Thanks for your inquiry. We certainly appreciate your interest in our sportswear.Because we do not sell our garments directly to consumers, we try to keep our wholesale prices between ourselves and our dealers. It is our way of meriting both the loyalty and good faith of those with whom we do business. Clearly, disclosing our wholesale prices to a consumer would be a violation of a trust. So, I am afraid I cannot supply you with the information you request.However, I have enclosed a list of our dealers in your area. A number of these dealers sell Maxine Sportswear at discount(低价出售).Very truly yours,尊敬的董女士:多谢你的询价。
贵方对我们的运动装感兴趣,我方非常感谢。
因为我们不直接向消费者销售服装,所以批发价是我们和经销商之间的机密。
这是我方值得那些与我们做生意的容户忠诚和守信于我们的方式。
显然,泄露我们的批发价给消费者将违反诚信原则。
所以,恐怕我不能提供你所要的信思。
不过,我内附了一份我们在你所在地区的经销商名单,其中很多的经销商都以折扣价销售Maxine 运动装。
XX谨上。
外贸函电第三章
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Their chief line is in the import and export of machine tools and electric goods.
译文:该公司主要经营机床和电器的进出口 业务。
符合,适合(与……脱节,与……不一致) 5) be lined with与...相并列, 与...相排列, 内膜上衬有/布 满... 6) in line for 即将得到
5. engagement 约定,经营,从事
fulfill one’s engagement 履行诺言 break one’s engagement 违背诺 言 enter into an engagement with 同……订新约 keep one’s engagement 守诺言
The reference they have given us is the Standard Chartered Bank, Karachi Branch.
1)reference 资信证明人
译文:该公司提供的资信证明人是标准渣打银 行在卡拉奇分行。
Will you please be good enough to approach the said bank for all possible information we require.
We thank you in advance.
译文:预先谢谢你方。预谢。
In reply to your letter of 25th March,we wish to inform you that we have now received from the Standard Chartered Bank, Karachi Branch, the information your require.
《外贸函电》unit 3 counter-offers
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Unit 3 Counter-offersI.Aims and RequirmentsHelp students to learn the concepts of firm offer, and non-firm offer and counter offerHelp students to learn additional sentence patterns about counter offerII. ContentsStudying letters about Counter offerStructure of a business letter about counter offerAdditional sentence patterns about counter offerIII. Focus on and DifficultiesKey words, phrases and sentence patternsStructure of a business letter about counter offerIV. Teaching steps1.Definition of firm and non-firm offereful sentences3.The structure of a business letter about counter offerV. Practical Exercises1.Draft a reply to the above letter in a proper form, mentioningthefollowing:____报盘收悉;____价格太高,歉难接受;____ 建议减价3%;_____其他条款可以接受。
Practice21.June 27, 2009Dear Amy Lee,感谢你们6月26日的报盘以及寄来的餐具样品。
尽管我们很欣赏这些餐具的优良品质,但我们遗憾地说,你们的价格似乎太高。
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绝对保密:
treated be held complete absolute in confidence
kept
gave
6、对你提供的任何资料,我们都予以保密。
Any information you may be able to pass on to us will be treated as confidential.
背景
文本和线条
阴影
标题文本
填充
强调
超链接
已访超链接
Page 16
商。多年来在同行中享有良好的声誉。
The firm you inquire about is one of the most reliable importers in our district and has enjoyed a good reputation among the 8 traders for many years.
关于:
with reference to with regard to regarding concerning
5、你地XX银行将给你提供有关我们的信誉和经 营作风等方面的资料。
背景 文本和线条 阴影 标题文本 填充 强调 超链接 已访超链接
The xx bank of your city will give you any information you may require concerning our credit standing as well as our manner of doing business.
Uint3 Status Enquiries
信誉:
prestige credit reputation credit standing
firm business 商行: trading company
我们向贵行了解有关他们的商业地位与信誉。
1、我们将与之进行业务往来的那家商行要
The firm with whom we intend to deal has referred us to you for particulars respecting their business standing and trustworthiness.
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3、就我们所知,他们的财务状况良好。
for all we know as much as we know for what we can tell
As far as we know, their financial standing is sound.
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4、你们所问讯的那家商号是我地区一家最可靠的进口
不胜感激:
be deeply grateful
be very appreciated
背景
文本和线条
阴影
标题文本
填充
强调
超链接
已访超链接
2、你若能对上述公司的财务状况和可靠性提出意见,
我们当不胜感谢。
We should be most grateful if you would furnish us with your opinion on the financial status and reliability of the above company.
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7、我们劝你方与该商行进行业务往来是务必谨慎。
We advise you to proceed with every possible caution in dealing with the firm in question.
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8、该公司声誉好,资金储备雄厚。
This company enjoys good reputation and has large financial reserves.