Chapter 9 A Survey of Utility-based Privacy-Preserving Data Transformation Methods
SOM Chapter 9
CHAPTER 9: STRATEGIC ALLIANCESTRUE/FALSE QUESTIONS1. Currently alliances account for 35% of the revenue of the largest 1,000 firms in theUnited States.TrueFalseAnswer: True Page: 278 Difficulty: Easy Chapter Objective: 12. A strategic alliance exists whenever three or more independent organizationscooperate in the development, manufacture, or sale of products or services.TrueFalseAnswer: False Page: 278 Difficulty: Easy Chapter Objective: 13. In a nonequity alliance firms create a legally independent firm in which they investand from which they share any profits that are created.TrueFalseAnswer: False Page: 278 Difficulty: Moderate Chapter Objective: 14. In an equity alliance cooperating firms supplement contracts with equity holdingsan alliance partners.TrueFalseAnswer: True Page: 278 Difficulty: Moderate Chapter Objective: 15. When a firm cannot realize the cost savings from economies of scale all by itself, itmay join in a strategic alliance with other firms so that together, both firms willhave sufficient volume to be able to gain the cost advantages of economies ofscale.TrueFalseAnswer: True Page: 280 Difficulty: Moderate Chapter Objective: 26. In general, due to the intangible nature of knowledge, firms are not able to usealliances to learn from their competitors.TrueFalseAnswer: False Page: 280 Difficulty: Moderate Chapter Objective: 27. When both parties to an alliance are seeking to learn something from that alliance,a learning race can evolve.TrueFalseAnswer: True Page: 281 Difficulty: Moderate Chapter Objective: 28. Network industries are characterized by decreasing returns to scale.TrueFalseAnswer: False Page: 281 Difficulty: Moderate Chapter Objective: 29. Firms with high levels of absorptive capacity will learn at higher rates than firmswith low levels of absorptive capacity, even if these two firms are trying to learn exactly the same things in an alliance.TrueFalseAnswer: True Page: 283 Difficulty: Moderate Chapter Objective: 210. Learning race dynamics are particularly common in relations among large, well-established firms.TrueFalseAnswer: False Page: 283 Difficulty: Moderate Chapter Objective: 211. In network industries with increasing returns to scale where standards areunimportant, strategic alliances can be used to create a more favorable competitive environment.TrueFalseAnswer: False Page: 283 Difficulty: Hard Chapter Objective: 212. Explicit collusion exists when firms directly communicate with each other tocoordinate their levels of production or their prices and is legal in most countries.TrueFalseAnswer: False Page: 285 Difficulty: Moderate Chapter Objective: 213. Tacit collusion exists when firms coordinate their pricing decisions not by directlycommunicating with each other, but by exchanging signals with other firms about their intent to cooperate.TrueFalseAnswer: True Page: 285 Difficulty: Moderate Chapter Objective: 214. Strategic alliances can help create the social setting within which tacit collusionmay develop.TrueFalseAnswer: True Page: 285 Difficulty: Moderate Chapter Objective: 215. Research shows that joint ventures between firms in the same industry may havecollusive implications and that these kinds of joint ventures are relatively common.TrueFalseAnswer: False Page: 286 Difficulty: Moderate Chapter Objective: 216. Alliances to facilitate entry into new industries are only valuable when the skillsneeded in these industries are complex and difficult to learn.TrueFalseAnswer: False Page: 286 Difficulty: Moderate Chapter Objective: 217. When information asymmetry exists between firms that currently own assets andfirms that may want to purchase these assets, the selling firm will often havedifficultly obtaining the full economic value of these assets.TrueFalseAnswer: True Page: 287 Difficulty: Moderate Chapter Objective: 218. In new and uncertain environments it is not unusual for firms to develop numerousstrategic alliances.TrueFalseAnswer: True Page: 288 Difficulty: Moderate Chapter Objective: 219. Research shows that as many as two-thirds of strategic alliances do not meet theexpectations of at least one alliance partner.TrueFalseAnswer: False Page: 288 Difficulty: Moderate Chapter Objective: 320. When potential cooperative partners misrepresent the skills, abilities, and otherresources that they will bring to an alliance, this is a form of cheating known asadverse selection.TrueFalseAnswer: True Page: 288 Difficulty: Moderate Chapter Objective: 321. In general, the less tangible the resources and capabilities that are to be brought to astrategic alliance, the less costly it will be to estimate their value before an alliance is created, and the more likely it is that adverse selection will occur.TrueFalseAnswer: False Page: 289 Difficulty: Moderate Chapter Objective: 322. Moral hazard occurs when partners in an alliance possess high-quality resourcesand capabilities of significant value in an alliance but fail to make those resources and capabilities available to alliance partners.TrueFalseAnswer: True Page: 289 Difficulty: Moderate Chapter Objective: 323. The existence of moral hazard in a strategic alliance proves that at least one of theparties is either malicious or dishonest.TrueFalseAnswer: False Page: 289 Difficulty: Moderate Chapter Objective: 324. In an alliance a holdup occurs when a firm that has not made significanttransaction-specific investments demands returns from an alliance that are higher than what the partners agreed to when they created the alliance.TrueFalseAnswer: True Page: 291 Difficulty: Moderate Chapter Objective: 325. Research on international joint ventures suggests that the existence of transaction-specific investments in their relationships makes these agreements relativelyimmune to holdup problems.TrueFalseAnswer: False Page: 291 Difficulty: Moderate Chapter Objective: 326. Although holdup is a form of cheating in strategic alliances, the threat of holdupcan also be a motivation for creating an alliance.TrueFalseAnswer: True Page: 292 Difficulty: Moderate Chapter Objective: 327. For a strategic alliance to be a source of sustained competitive advantage it must bevaluable in that it exploits an opportunity but avoids a threat and it must also berare and costly to imitate.TrueFalseAnswer: True Page: 292 Difficulty: Easy Chapter Objective: 428. The rarity of strategic alliances depends solely on the number of competing firmsthat have already implemented an alliance.TrueFalseAnswer: False Page: 292 Difficulty: Easy Chapter Objective: 429. In the short-run firms can gain some advantages by cheating their alliance partnersbut research suggests that cheating does not pay in the long run.TrueFalseAnswer: True Page: 293 Difficulty: Moderate Chapter Objective: 330. Successful strategic alliances are often based on socially complex relations amongalliance partners but virtually every firm in a given industry is likely to have the organizational and relationship-building skills required for alliance buildingmaking the possibility of direct duplication of strategic alliances very high.TrueFalseAnswer: False Page: 294 Difficulty: Moderate Chapter Objective: 431. In general, firms will prefer to go it alone rather than enter into a strategic alliancewhen the level of transaction-specific investment required to complete an exchange is low.TrueFalseAnswer: True Page: 295 Difficulty: Hard Chapter Objective: 532. Capabilities theory suggests that an alliance will be preferred over “going it alone”when an exchange partner possesses valuable, rare, and costly-to-imitate resources and capabilities.TrueFalseAnswer: True Page: 295 Difficulty: Moderate Chapter Objective: 533. When there is low uncertainty about the future value of an exchange, an alliancewill be preferred to going it alone.TrueFalseAnswer: False Page: 295 Difficulty: Moderate Chapter Objective: 534. Transaction cost economics suggests that going it alone is not a substitute forstrategic alliances since they are best chosen only when other alternatives are not viable.TrueFalseAnswer: True Page: 295 Difficulty: Moderate Chapter Objective: 535. An alliance will be preferred to an acquisition when there are legal constraints onacquisitions.TrueFalseAnswer: True Page: 296 Difficulty: Easy Chapter Objective: 536. The primary purpose of organizing a strategic alliance is to enable partners in thealliance to gain all the benefits associated with cooperation while minimizing the probability that cooperating firms will cheat on their cooperative agreements.TrueFalseAnswer: True Page: 297 Difficulty: Moderate Chapter Objective: 637. In general, contracts are sufficient to resolve all the problems associated withcheating in an alliance.TrueFalseAnswer: False Page: 298 Difficulty: Moderate Chapter Objective: 6 38. Sometimes the value of cheating in a joint venture is sufficiently large that a firmcheats even though doing so hurts the joint venture and forecloses futureopportunities.TrueFalseAnswer: True Page: 302 Difficulty: Moderate Chapter Objective: 639. While it is often the case that there will be important information asymmetriesbetween firms in an alliances these asymmetries are likely to be much less whenalliance partners come from different countries.TrueFalseAnswer: False Page: 303 Difficulty: Moderate Chapter Objective: 740. When firms begin to explore international operations they tend to do so first byengaging in alliances, then in market-based forms of exchange followed by equity investments and vertical integration if it makes economic sense to do so.TrueFalseAnswer: False Page: 304 Difficulty: Moderate Chapter Objective: 7 MULTIPLE CHOICE QUESTIONS41. Currently alliances account for _______ percent of the revenue of the largest 1,000firms in the United States.A. 15B. 25C. 35D. 45Answer: C Page: 278Difficulty: Moderate Chapter Objective: 142. A(n) _________ exists whenever two or more independent organizations cooperatein the development, manufacture, or sale of products or services.A. vertical marketB. strategic allianceC. initial public offeringD. market transactionAnswer: B Page: 278Difficulty: Moderate Chapter Objective: 143. A ________ is a form of nonequity alliance that exists when one firm allowsanother to use its brand name to sell its products.A. supply agreementB. distribution agreementC. licensing agreementD. joint ventureAnswer: C Page: 278Difficulty: Moderate Chapter Objective: 144. In a ___________ cooperating firms create a legally independent firm in whichthey invest and from which they share any profits that are created.A. licensing agreementB. supply agreementC. distribution agreementD. joint ventureAnswer: D Page: 279Difficulty: Moderate Chapter Objective: 145. Strategic alliances can create economic value through helping firms improve theircurrent operations byA. facilitating the development of technology standards.B. facilitating tacit collusion.C. exploiting economies of scale.D. managing uncertainty.Answer: C Page: 280Difficulty: Moderate Chapter Objective: 246. When both parties to an alliance are seeking to learn something from that alliance,a ________ can evolve.A. learning raceB. dynamic raceC. learning dynamicD. learning curveAnswer: A Page: 281Difficulty: Moderate Chapter Objective: 247. Network industries are characterized byA. increasing diseconomies of scale.B. increasing returns to scale.C. decreasing returns to scale.D. decreasing economies of scale.Answer: B Page: 281Difficulty: Moderate Chapter Objective: 248. A firm's ability to learn is known as itsA. competitive position.B. competitive advantage.C. distinctive competence.D. absorptive capacity.Answer: D Page: 283Difficulty: Moderate Chapter Objective: 249. In one study almost ______ percent of the managers in entrepreneurial firms feltunfairly exploited by their large-firm alliance partners.A. 80B. 20C. 50D. 10Answer: A Page: 283Difficulty: Hard Chapter Objective: 250. ________ exists when firms directly communicate with each other to coordinatetheir levels of production and/or their prices.A. Economies of scaleB. Explicit collusionC. A learning raceD. Tacit collusionAnswer: B Page: 285Difficulty: Moderate Chapter Objective: 251. _________ exists when firms coordinate their production and pricing decisions, notby directly communicating with each other, but by exchanging signals with other firms about their intent to cooperate.A. Economies of scaleB. Explicit collusionC. A learning raceD. Tacit collusionAnswer: D Page: 285Difficulty: Moderate Chapter Objective: 252. Strategic alliances are particularly valuable in facilitating market entry and exitwhen the value of market entry or exit isA. high.B. low.C. moderate.D. uncertain.Answer: D Page: 285Difficulty: Moderate Chapter Objective: 253. Although joint ventures between firms in the same industry _________ collusiveimplications, research has shown that these kinds of joint ventures are ________.A. may have; relatively rareB. are not likely to have; relatively rareC. may have; relatively commonD. are not likely to have; relatively commonAnswer: A Page: 286Difficulty: Hard Chapter Objective: 254. As long as the cost of _________ to enter a new industry less than the cost of_________, an alliance can be a valuable strategic opportunity.A. vertically integrating; learning new skills and capabilitiesB. learning new skills and capabilities; using an allianceC. using an alliance; learning new skills and capabilitiesD. learning new skills and capabilities; vertically integratingAnswer: C Page:286Difficulty: Moderate Chapter Objective: 2 55. Consistent with a real options perspective, firms in new and uncertainenvironments are likely toA. avoid using strategic alliances.B. develop numerous strategic alliances.C. develop few strategic alliances.D. engage in vertical integration.Answer: B Page: 288Difficulty: Moderate Chapter Objective: 256. Research shows that as many as ________ of all strategic alliances do not meet theexpectations of at least one alliance partner.A. one-thirdB. five-eighthsC. one-halfD. two-thirdsAnswer: A Page: 288Difficulty: Moderate Chapter Objective: 357. If TeleCo was to enter into a strategic alliance with a partner that promised it coulddeliver a high quality wireless infrastructure, when in fact the potential partner had neither the skills or abilities to provide this infrastructure, TeleCo could be said to be impacted byA. moral hazard.B. adverse selection.C. holdup.D. tacit collusion.Answer: B Page: 288Difficulty: Moderate Chapter Objective: 358. Adverse selection in a strategic alliance is likely only whenA. it is difficult or costly to observe the resources or capabilities that a partner bringsto an alliance.B. a potential partner can easily see the resources and capabilities that a firm isbringing to an alliance.C. it is difficult or costly to know how competitors will react to the strategic alliance.D. there are significant transaction-specific assets devoted to the alliance.Answer: A Page: 289Difficulty: Moderate Chapter Objective: 359. In general, the ________ tangible the resources and capabilities that are to bebrought to a strategy alliance, the ______ costly it will be to estimate their value before an alliance is created, and the ________ likely it is that adverse selectionwill occur.A. more; more; moreB. less; more; lessC. less; more; moreD. more; more; lessAnswer: C Page: 289Difficulty: Hard Chapter Objective: 360. _________ occurs when partners in an alliance possess high-quality resources andcapabilities of significant value in an alliance, but fail to make those resources and capabilities available to alliance partners.A. Moral hazardB. Adverse selectionC. HoldupD. Explicit collusionAnswer: A Page: 289Difficulty: Moderate Chapter Objective: 361. Often both parties in a failed alliance accuse each other ofA. adverse selection.B. tacit collusion.C. moral hazard.D. holdup.Answer: C Page: 289Difficulty: Moderate Chapter Objective: 362. When one firm makes more transaction-specific investments in a strategic alliancethan partner firms make, that firm may be subject to a form of cheating called_______ that occurs when a firm that has not made significant transaction-specific investments demands returns from an alliance that are higher than what the partners agreed to when they created the alliance.A. adverse selectionB. holdupC. moral hazardD. noncomplianceAnswer: B Page: 291Difficulty: Moderate Chapter Objective: 363. Research suggests that __________ are the type of alliance where existence oftransaction-specific investments often leads to holdup problemsA. licensing agreementsB. equity alliancesC. joint venturesD. distribution agreementsAnswer: C Page: 291Difficulty: Hard Chapter Objective: 364. The rarity of strategic alliancesA. depends solely on the number of competing firms that have already implementedan alliance.B. depends solely on whether or not the benefits that firms obtain from their alliancesare not common across firms in the industry.C. depend not only on the number of competing firms that have already implementedan alliance but also on whether or not the benefits that firms obtain from theiralliances are not common across competing firms in the industry.D. depends solely on the number of substitutes available for alliances.Answer: C Page: 292Difficulty: Moderate Chapter Objective: 465. One of the reasons why the benefits that accrue from a particular strategic alliancemay be rare is thatA. relatively few firms may have the complementary resources and abilities needed toform an alliance.B. there is a relatively large number of alliance partners available.C. relatively many firms may have the complementary resources and abilities neededto form an allianceD. there may be a relatively low amount of transaction-specific assets to enter intosimilar alliances.Answer: A Page: 294Difficulty: Moderate Chapter Objective: 466. Research indicates that the most common reason that alliances fail to meet theexpectations of partner firms isA. the lack of financial resources.B. the necessity of transaction-specific investments.C. the lack of transaction-specific investments.D. the partners’ inability to trust one another.Answer: D Page: 294Difficulty: Moderate Chapter Objective: 467. To the extent that a strategic alliance is based on ________ relations it will makethe alliances costly to imitate.A. socially complexB. tacit collusionC. explicit collusionD. moral hazardAnswer: A Page: 294Difficulty: Moderate Chapter Objective: 468. Two possible substitutes for strategic alliances includeA. going it alone and tacit collision.B. going it alone and acquisitions.C. acquisitions and explicit collusion.D. explicit collusion and tacit collusion.Answer: B Page: 294Difficulty: Moderate Chapter Objective: 569. Firms _________ when they attempt to develop all the resources and capabilitiesthey need to exploit market opportunities and neutralize market threats bythemselves.A. engage in tacit collusionB. form joint venturesC. go it aloneD. engage in explicit collusionAnswer: C Page: 295Difficulty: Moderate Chapter Objective: 570. Alliances will be preferred to going it alone whenA. the level of transaction-specific investments required to complete an exchange islow.B. there are no transaction-specific investments required to complete an exchange islow.C. when there is low uncertainty about the future value of an exchange.D. the level of transaction-specific investments required to complete an exchange ismoderate.Answer: D Page: 295Difficulty: Moderate Chapter Objective: 571. __________ theory suggests that under conditions of high uncertainty, firms maybe unwilling to commit to a particular course of action by engaging in an exchange with a firm and will choose, instead, the strategic flexibility associated withalliances.A. CapabilitiesB. Real optionsC. Transaction cost economicsD. Resource basedAnswer: B Page: 296Difficulty: Moderate Chapter Objective: 572. Alliances will be preferred to acquisitions whenA. alliances limit a firm's flexibility under conditions of high uncertainty.B. there is minimal unwanted organizational "baggage" in an acquired firm.C. there are legal constraints on acquisitions.D. the value of a firm's resources and capabilities does not depend on itsindependence.Answer: C Page: 296Difficulty: Moderate Chapter Objective: 573. An example of a contractual clause that deals with operating issues would be aA. noncompete clause.B. minority protection clause.C. put options clause.D. termination clause.Answer: A Page: 299Difficulty: Hard Chapter Objective: 674. All of the following are methods firms can use to reduce the threat of cheating instrategic alliances exceptA. contracts.B. equity investments.C. joint venturesD. tacit collusion.Answer: D Page: 300Difficulty: Moderate Chapter Objective: 675. Which of the following is a limitation of the reputational control of cheating in astrategic alliance?A. Subtle cheating in an alliance is likely to become public knowledge.B. Even if one firm is clearly cheating in an alliance, the other firm may not besufficiently tied into a network of firms to make this information public.C. The effect of a tarnished reputation forecloses future opportunities for a firm and ithelps reduce the current loses of the firm that was cheated.D. The reputation of the firm that was impacted by the cheating may be impacted assignificantly as the firm that committed the cheating.Answer: B Page: 301Difficulty: Moderate Chapter Objective: 676. When the probability of cheating in a cooperative relationship is greatest a(n)_________ is the preferred form of cooperation.A. equity agreementB. licensing agreementC. joint ventureD. distribution agreementAnswer: C Page: 301Difficulty: Moderate Chapter Objective: 677. ________ may enable partners to explore exchange opportunities that they couldnot explore if only legal and economic organizing mechanisms were in place.A. TrustB. Joint venturesC. Reputational effectsD. Equity investmentsAnswer: A Page: 302Difficulty: Moderate Chapter Objective: 678. While it is often the case that there will be important information asymmetriesbetween firms in an alliance, these asymmetries are likely to be ________ when alliances partners come from different countries.A. much lessB. about the same asC. much greaterD. marginally greaterAnswer: C Page: 303Difficulty: Moderate Chapter Objective: 779. As firms begin to explore international operations they generally begin to do so byA. using licensing agreements.B. importing or exporting.C. undertaking an equity investment.D. forming a joint venture.Answer: B Page: 304Difficulty: Moderate Chapter Objective: 780. The last step in exploiting international opportunities is oftenA. importing or exporting.B. forming a nonequity alliance.C. forming a joint venture.D. vertical integration in international operations.Answer: D Page: 304Difficulty: Moderate Chapter Objective: 7eBay the online auction company has an impressive portfolio of cooperative agreements. This portfolio includes an agreement with the U.S. Postal Service to facilitate the shipping of goods purchased through eBay auctions, an agreement to allow MBNA to use eBay's name on a credit card, an agreement in an online auction company in Korea that is supplemented with an investment by eBay in the Korean partner, and at one time eBay had formed an independent firm, called eBay Australia and New Zealand, with an Australian company known as ecorp.81. eBay's agreement with the U.S. Postal Service is most accurately classified as a(n)A. joint venture.B. equity agreement.C. licensing agreement.D. nonequity agreement.Answer: D Page: 278Difficulty: Moderate Chapter Objective: 182. eBay's agreement with MBNA is most accurately characterized as a(n)A. supply agreement.B. licensing agreement.C. equity alliance.D. joint venture.Answer: B Page: 278Difficulty: Moderate Chapter Objective: 183. eBay's agreement with the Korean online auction company is best characterized asa(n)A. licensing agreement.B. joint venture.C. equity alliance.D. distribution agreement.Answer: C Page: 278Difficulty: Moderate Chapter Objective: 184. eBay's former agreement with ecorp is best characterized as a(n)A. joint venture.B. equity alliance.C. licensing agreement.D. nonequity alliance.Answer: A Page: 279Difficulty: Moderate Chapter Objective: 185. If eBay's agreements with their Korean and Australian partners were intended toincrease the number of buyers and sellers and thereby increase the value of eBay's online auction services for every eBay user, this would imply that the onlineauction industry is an example of a _________ industry.A. decliningB. networkC. commodityD. matureAnswer: B Page: 281Difficulty: Moderate Chapter Objective: 286. If eBay entered the cooperative with its Australian partner for the purpose of testingthe attractiveness of the Australian and New Zealand auction industries prior tomaking a more significant investment in these industries, this would be an example ofA. transaction cost economics.B. tacit collusion.C. explicit collusion.D. real options.Answer: D Page: 287Difficulty: Hard Chapter Objective: 287. If, prior to entering the cooperative agreement with eBay, eBay's Korean partnerstated that it had the technological capabilities to facilitate eBay's Korean auction business when, in fact, the Korean company did not have these capabilities thiswould be an example ofA. adverse selection.B. explicit collusion.C. moral hazard.D. holdup.Answer: A Page: 288Difficulty: Moderate Chapter Objective: 388. If eBay's Australian partner agreed to provide marketing and technological skills tohelp eBay compete in the Australian and New Zealand auction industries butprovided skills that were significantly lower than promised this would be anexample ofA. holdup.B. moral hazard.C. averse selection.D. tacit collusion.Answer: B Page: 289Difficulty: Moderate Chapter Objective: 3。
APS专业单词汇总
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设计费Design Fee12 标准Standard13 德国工业标准Deutsche Industrie Normen1 工业工程学Industrial Engineering2 工业心理学Industrial Psychology3 科学管理法Scientific Management4 生产管理Production Control5 质量管理Quality Control6 系统工程System Engineering7 批量生产Mass Production8 流水作业Conveyer System9 互换式生产方式Interchangeable Produsction Method10 标准化Standardization11 自动化Automation12 市场调查Market Research13 商品化计划Merchandising14 产品开发Product Developement15 产品改型Model Change16 产品测试Product Testing17 产品成本Product Cost18 营销学Marketing德育Gemeinshaftskunde形势与政策Gesellschaftslage und Politik公益劳动Arbeit fuer GemeinW ohl平面构成Flaechebildung心理保健Psychische Pflege军训Militaerisches Training立体构成Raumbildung装饰基础Grundlage der Dekoration美学Aesthetik文字设计Entwurf des Zeichens马列主义原理Grundsaetzliche Theorien des Kommunismus und Lennismus人体工学Konstruktion gemaess des menschlichen Koerpers环境设施设计Entwurf der Umweltinfrastruktur 材料Material 模型Modell平面构成Zweidimensionale Bildung立体构成Dreidimensionale Bildung色彩构成Farbenbildung空间构成Raumbildung计算机辅助设计Konstruktion mit der Hilfe von Computer设计心理学Konstruktionspsychologie市场调查Marktuntersuchung产品改型Gestaltungsaenderung der Produkte产品形象Produktionsimage德国工业标准Maßstäbe der deutschen Industrie产品设计Produktionsentwurf人机工程Mensch-Maschine Ingenieurwissenschaft 设计草图Konstruktionsentwurf基础素描Zeichnensgrundlagen草图基础Darstellungsgrundlagen计算机辅助工业设计CAD computer aid design效果图darstellungstechnik视觉传达Visuelle Kommunikation行为艺术Performance Art美学概论Grundriss der Ästhetik平面构成Plankonstruktion法律基础Grundlage des Recchts中外美术史Geschichte der chinesischen und auslandischen bildenden Kunst字体设计与编排Design der Schriftart und Layout 色彩写生Fareskizze nach der Natur摄影基础Grundlage der Photographie色彩构成FabekonstruktionWEB网页设计基础Grundlage des W ebsitesdesign广告学W erbungstheorie立体构成Dreidimensionale Konstruktion平面广告设计W erbungsdesign包装设计V erpckungsdesign毕业采风Kunstpraxis插画Abbildungen装置艺术Installation Art1 设计Desgin2 现代设计Modern Desgign3 工艺美术设计Craft Design4 工业设计Industrial Design7 产品设计Product Design8 环境设计Environmental Design9 商业设计Comercial Design10 建筑设计Architectural11 一维设计One-dimension Design12 二维设计Tow-dimension Design13 三维设计Three-dimension Design14 四维设计Four-dimension Design16 家具设计Furniture Design17 玩具设计Toy Design18 室内设计Interior Design19 服装设计Costume Design20 包装设计ackaging Design21 展示设计Display Design23 生活环境Living Environment27 设计方法论Design Methodology28 设计语言Design Language29 设计条件Design Condition30 结构设计Structure Design31 形式设计Form Design32 设计过程Design Process50 功能Function51 独创性Originality52 创造力Creative Power54 创造性思维Creating Thinking55 广义工业设计Genealized Industrial Design56 狭义工业设计Narrow Industrial Design 57传播设计Communication Design58 建筑设计Architectural59装饰、装潢Decoration60 城市规划Urban Desgin61 生活环境Living Environment62 都市景观Townscape63 田园都市Gardon City64 办公室风致Office Landscape65 构思设计 Concept Design66 量产设计,工艺设计 Technological Design67 改型设计 Model Change68 设计调查Design Survey69 事前调查Prior Survey 70 动态调查Dynamic Survey71 超小型设计 Compact type72 袖珍型设计 Pocktable Type73 便携型设计 Protable type74 收纳型设计 Selfcontainning Design75 装配式设计 Knock Down Type76 集约化设计 Stacking Type77 成套化设计 Set (Design)78 家族化设计 Family (Design)79 系列化设计 Series (Design)80 组合式设计 Unit Design81 仿生设计 Bionics Design82 外装Facing83 创造性思维Creating Thinking84 等价变换思维Equivalent Transformationn Thought85 集体创造性思维法Brain Storming86设计决策(Design) Decision Making87 功能分化Functional Differentiation88 功能分析Functional Analysis89 生命周期Life Cycle90 照明设计 Illumination Design1 色Color2 光谱Spectrum3 物体色Object Color4 固有色Propor Color5 色料Coloring Material6 色觉三色学说Three-Component Theary7 心理纯色Unique Color8 拮抗色学说Opponent Color Theory9 色觉的阶段模型Stage Model of the Color Perception10 色彩混合Color Mixing11 基本感觉曲线Trisimulus V alus Curves12 牛顿色环Newton's Color Cycle13 色矢量Color V ector14 三原色Three Primary Colors15 色空间Color Space16 色三角形Color Triangle17 测色Colourimetry18 色度Chromaticity19 XYZ表色系XYZ Color System20 实色与虚色Real Color and Imaginary Color21 色等式Color Equation22 等色实验Color Matching Experiment23 色温Color T emperature24 色问轨迹Color T emperature Locus25 色彩三属性Three Attribtes and Color26 色相Hue27 色相环Color Cycle28 明度V alve29 彩度Chroma30 环境色Environmetal Color31 有彩色Chromatic Color32 无彩色Achromatic Colors33 明色Light Color34 暗色Dark Color35 中明色Middle Light Color36 清色Clear Color37 浊色Dull Color38 补色Complementary Color39 类似色Analogous Color40 一次色Primary Color41 二次色Secondary Color42 色立体Color Solid43 色票Color Sample44 孟塞尔表色系Munsell's Color System45 奥斯特瓦德表色系Ostwald's Color System46 日本色研色体系Practical Color Co-ordinate System47 色彩工程Color Engineering48 色彩管理Color Control49 色彩再现Color Reproduction50 等色操作Color Matching51 色彩的可视度Visibility Color52 色彩恒常性Color Constancy53 色彩的对比Color Contrast54 色彩的同化Color Assimilation55 色彩的共感性Color Synesthesia56 暖色与冷色W arm Color and Cold Color57 前进色与后退色Advancing Color Receding Color58 膨胀色与收缩色Expansive Color and Contractile Color59 重色与轻色Heavy Color and Light Color60 色价V aleur61 色调Color Tone 62 暗调Shade63 明调Tint64 中间调Halftone65 表面色Surface Color66 平面色Film Color67 色彩调和Color Harmony68 配色Color Combination69 孟塞尔色彩调和Munsell's Color Harmony70 奥斯特瓦德色彩调和Ostwald's Color Harmony1 传播Communication2 大众传播Mass Communication3 媒体Media4 大众传播媒体Mass Media5 视觉传播Visual Communication6 听觉传播Hearing Communication7 信息Information8 符号Sign9 视觉符号Visual Sign10 图形符号Graphic Symbol12 象征Symbol13 象征标志Symbol Mark14 音响设计Acoustic Design15 听觉设计Auditory Design16 听觉传播设计Auditory Communication Design17 图象设计Visual Communication Design18 视觉设计Visual Design19 视觉传播设计Visual Communication Design20 图形设计Graphic Desig21 编辑设计Editorial Design22 版面设计Layout23 字体设计Lettering25 宣传Propaganda26 广告Advertising38 招贴画海报Poster39 招牌Sign-board46 展示Display47 橱窗展示Window Display48 展示柜Cabinet49 博览会Exposition51 包装Packaging52 工业包装Industrial Packing56 动画Animation57 插图Illustration58 书法Calligraphy59 印刷Initial60 设计费design fee61 标准standard1 美Beauty2 现实美Acture Beauty3 自然美Natural Beauty4 社会美Social Beauty5 艺术美Artisitc Beauty6 内容与形式Content and Form7 形式美Formal Beauty8 形式原理Principles and Form9 技术美Beauty of T echnology10 机械美Beauty of Machine12 材料美Beauty of Material13 美学Aesthetics14 技术美学Technology Aesthetics15 设计美学Design Aesthetics16 生产美学PAroduction Aesthetics17 商品美学Commodity Aedthetics18 艺术Art19 造型艺术Plastic Arts20 表演艺术Performance Art21 语言艺术Linguistic Art22 综合艺术Synthetic Arts23 实用艺术Practical Art24 时间艺术Time Art25 空间艺术Spatial Art26 时空艺术Time and Spatial Art27 一维艺术One Dimantional28 二维艺术two Dimantional29 三维艺术Three Dimantional30 四维艺术Four Dimantional31 舞台艺术Stagecraft32 影视艺术Arts of Mmovie and Television33 环境艺术Environmental Art34 美术Fine Arts35 戏剧Drama36 文学Literature37 意匠Idea38 图案Pattern 39 构思Conception40 构图Composition41 造型Formation42 再现Representation43 表现Expression44 构成Composition45 平面构成Tow Dimentional Composition46 立体构成Three Dimentional Composition47 色彩构成Color Composition48 空间构成Composition of Space49 音响构成Composition and Sound50 多样与统一Unity of Multiplicity51 平衡Balance52 对称Symmetry53 调和、和声Harmony54 对比Contrast55 类似Similarity56 比例Proportion57 黄金分割Golden Section58 节奏Rhythm59 旋律Melody60 调子Tone61 变奏V ariation62 纹样Pattern63 形态Form64 有机形态Organic Form65 抽象形态Abstract Form66 简化形态Simptified Form67 变形Deformation68 图学Graphics69 透视画法Perspective80 平面视图Ground Plain82 设计素描Design Sketch83 预想图Rendering84 模型Model92 计算机图形学Computer Graphics95 计算机辅助设计COMPUTER AIDED DESIGN96 计算机辅助制造Computer Aided Manufacture97 计算机三维动画Computer Three Dimentional Animation98 计算机艺术Computer Arts100 计算机图象处理Computer Image Processing1 人类工程学Human Engineering2 人机工程学Man-Machine Engineering3 工效学Ergonomice4 人因工程学Human Factors Engineering5 人因要素Human Factors6 人机系统Man-Machine System7 人体工程学Human Engineering11 感觉Sensation12 知觉Perception15 视觉Visual Perception16 视觉通道Visual Pathway17 听觉Hearing Perception18 肤觉Skin Sensation19 视觉心理学Visual Psychology20 听觉心理学Hearing Psychology27 主观轮廓Subjictive Contour28 图形与背景Figure and Ground29 图形与背景逆转Reversible Figure36 空间知觉Space Perception37 立体视Stereopsis38 运动知觉Movement Perception39 视错觉Optical Illusion40 残像After Image41 似动Apparent Movement45 听觉刺激Auditory Stimulus46 声压Sound Pressure48 频谱Spectrum50 噪声Noise69 人体尺寸Humanlady Size70 作业空间W ork Space88 形态学Morphology89 仿生学Bionics90 人、环境系统Man-Environment System91 照明Hlumination92 振动Oscillate93 气候Climate设计师人名1-贝伦斯(Peter Behrens, 1868-1940)2-格罗披乌斯(W alter Gropius, 1883-1969)3-米斯(Ludwig Mies van der Rohe, 1886-1969)4-纳吉(Laszlo Moholy-Nagy, 1895-1946)5-布劳耶(Marcel Breuer, 1902-1981)6-华根菲尔德(Wilhelm W agenfeld, 1900-1990)7-布兰德(Marianne Brandt, 1893-1983)8-波尔舍(Ferdinand Alexander Porsche, 1875- 9-科拉尼(Luigi Colani, 1926- )10-拉姆斯(Dieter Rams, 1932- )11-艾斯林格(Hartmut Esslinger, 1944- )12-里特维尔德(Gerrit Rietveld, 1888-1964)13-提革(W alter Darwin T eaque,1883-1960)14-罗维(Raymond Loeway,1889~1986)15-德雷夫斯(Henry Dreyfess,1903-1972)16-沙里宁(Eero Saarinen,1910-1961)17-格雷夫斯(Michael Graves,1934 - )18-伊姆斯(Charles Eames,1907-1978)19-文丘里(Robert V enturi,1925- )20-赖特(Frank Lioyd Wright, 1869~1959)21-厄尔(Harley Earl,1893-1969)22-兰德(Paul Rand,1914-1996)23-贝聿铭(Pei Ieoh Ming ,1917-)24-盖里(Frank Gehry ,1947-)25-索特萨斯(Ettore Sottsass, 1917- )26-戈地(Antoni Gaudi, 1852-1926)27-庞蒂(Gio Ponti,1892-1979)28-塔特林(Vladimir Tatlin,1885-1953)29-康定斯基(W assily Kandinsky,1866-1944)30-柳宗理(1915-)31-五十岚威畅(Takenobu Igarashi,1944-)32-荣久庵宪司(Kenji Ekuan,1929-)33-福田繁雄(Shigeo Fukuda,1932-)34-乔治阿罗(Giorgio Giugiaro,1938-)35-罗西(Aldo Rossi,1931-1997)36-伊斯戈尼斯(Alec Issigonis,1906-1988)37-戴森(James Dyson,1947-)38-伊维(Jonathan Ive, 1967-)39-科伦波(Joe Colombo,1930-1971)40-尼佐里(Macello Nizzoli,1887-1969)41平尼法尼那(Pininfarina,1893-1966)42-威尔德(Henry V an de V elde,1863~1957)43-汉宁森(Poul Henningsen, 1894~1967)44-维纳(Hans W egner ,1914~ )45-沙逊(Sixten Sason,1912~1967)46-雅各布森(Arne Jacobsen, 1902~1971 )47-彦森(Jacob Jensen ,1926~ )48-潘顿(V erner Panton,1926-1998)49-阿尔托(Alvar Aalto,1898-1976)50-威卡拉(Tapio Wirkkala ,1915~1985)25 莫里斯Willian Morris (1834-1896E)26 奥斯特瓦德Wilhelm Friedrich Ostwald(1853-1932G)27 孟赛尔Albert F.Munsell (1858-1918A)28 凡.德.维尔德Henry V ande V elde (1863-1957)29 莱特Lloyd Wright (1867-1959A)30 贝伦斯Peter Behrens(1868-1940G)31 霍夫曼Joseph Hoffmann(1870-1956)32 皮克Frank Pick(1878-1941)33 维斯宁兄弟Alexander Leonid and Victor V esnin35 蒂格W alter Dorwin T eague36 利奇Bernard Leach37 勒.柯不西埃Le Corbusier(法)38 伊顿Johennes Itten40 庞蒂Gio Ponti41 拉塞尔Gordon Russel42 格迪斯Norman Bel Geddes43 洛伊Raymond Fermam44 里德Herbert Read45 莫荷利.纳吉Laszlo Moholy Nagy46 凡.多伦Harold V an Doren48 拜耶Herbert Bayer49 卡桑德拉 A.M.Cassandre50 佩夫斯纳Nikolans51 布劳耶尔Marcel Breuer52 佩里安Charlotte Perriand53 德雷夫斯Henry Dreyfuss54 迪奥Christian Dior55 鲍登Edward Bawden56 贾戈萨Dante Giacosa57 伊姆斯Charles Eames58冈特兰堡Gunter Ram bow59西摩·切瓦斯特Seymour Chwast60扎哈·哈迪德Zaha Hadid61三宅一生Issey Miyake62原研哉Kenyahara63川久保玲Rei Kawakubo64安藤忠雄Tadao Ando65包豪斯Bauhaus66菲力浦·斯达克phlllipe starck67路易斯·康福特·蒂法尼Louis Comfort Tiffany 1 学院派Academicism2 理性主义Rationalism3 非理性主义Irrationalism4 古典主义Classicism5 浪漫主义Romanticism6 现实主义Realism7 印象主义Impressionism8 后印象主义Postimpressionism9 新印象主义Neo-Impressionisme(法)10 那比派The Nabject11 表现主义Expressionism12 象征主义Symbolism13 野兽主义Fauvism14 立体主义Cubism15 未来主义Futurism16 奥弗斯主义Orphism17 达达主义Dadaisme(法)18 超现实主义Surrealism19 纯粹主义Purism20 抽象艺术Abstract Art21 绝对主义,至上主义Suprematism22 新造型主义Neo-plasticisme(法)23 风格派De Stiji24 青骑士Der Blaus Reiter25 抒情抽象主义L yric Abstractionism26 抽象表现主义Abstract Expressionism27 行动绘画Action Painting28 塔希主义Tachisme(法)29 视幻艺术Op Art30 活动艺术、机动艺术Kinetic Art31 极少主义Minimalism32 概念主义Conceptualism33 波普艺术Pop Art34 芬克艺术、恐怖艺术Funk Art35 超级写实主义Super Realism36 人体艺术Body Art37 芝加哥学派Chicago School38 艺术与手工艺运动The Arts & Crafts Movement39 新艺术运动Art Nouveau40 分离派Secession41 构成主义Constructivism42 现代主义Modernism43 包豪斯Bauhaus44 阿姆斯特丹学派Amsterdam School45 功能主义Functionalism46 装饰艺术风格Art Deco(法)47 国际风格International Style48 流线型风格Streamlined Forms49 雅典宪章Athens Charter50 马丘比丘宪章Charter of Machupicchu51 斯堪的纳维亚风格Scandinavia Style52 新巴洛克风格New Baroque53 后现代主义Postmodernism54 曼菲斯Memphis55 高技风格High Tech56 解构主义Deconstructivism57 手工艺复兴Crafts Revival58 准高技风格Trans High T ech59 建筑风格Architecture60 微建筑风格Micro-Architecture61 微电子风格Micro-Electronics62 晚期现代主义Late M材料与加工成型技术1 材料Material2 材料规划Material Planning3 材料评价Material Appraisal4 金属材料Metal Materials5 无机材料Inorganic Materials6 有机材料Organic Materials7 复合材料Composite Materials8 天然材料Natural Materials9 加工材料Processing Materials10 人造材料Artificial Materials11 黑色金属Ferrous Metal12 有色金属Nonferrous Metal13 轻金属材料Light Metal Materials20 陶瓷Ceramics21 水泥Cement22 搪瓷、珐琅Enamel23 玻璃Glass24 微晶玻璃Glass Ceramics25 钢化玻璃Tuflite Glass26 感光玻璃Photosensitive Glass27 纤维玻璃Glass Fiber28 耐热玻璃Hear Resisting Glass 29 塑料Plastics30 通用塑料Wide Plastics31 工程塑料Engineering Plastics34 橡胶Rubber35 粘接剂Adhesives36 涂料Paints37 树脂Resin59 ABS树脂Acrylonitrile Butadiene Styrene Redin60 感光树脂Photosensition Plastics61 纤维强化树脂Fiber Reinforced Plastic62 印刷油墨Printing Ink63 印刷用纸Printing Paper64 铜板纸Art Paper65 木材W ood66 竹材Bamboo67 树脂装饰板Decorative Sheet68 蜂窝机制板Honey Comb Core Panel69 胶合板V eneer70 曲木Bent W ood71 浸蜡纸W axed Paper72 青铜Bronge73 薄壳结构Shell Construction74 技术T echnic75 工具Tool76 金工Metal W ork77 铸造Casting78 切削加工Cutting79 压力加工Plastic W orking81 焊接W elding82 板金工Sheetmetal W oek83 马赛克Mosaic101 粘接与剥离Adhesion and Excoriation102 木材工艺W oodcraft103 竹材工艺Bamboo W ork104 表面技术Surface Technology105 镀饰Plating106 涂饰Coating107 电化铝Alumite108 烫金Hot Stamping112 金属模具Mold113 型板造型Modeling of T eplate114 染料Dyestuff115 颜料Artist Color1 维也纳工厂Wiener W erksttate2 德意志制造联盟Der Deutsche W erkbund3 克兰布鲁克学院The Cranbrook Academy4 国际现代建筑会议Congres Internationaux D'Architecture Moderne5 现代艺术馆Museum Of Modern Art6 芝加哥设计学院Chicago Institute of Design7 英国工业设计委员会Council of Industrial Design8 设计委员会The Desgin Council9 国际建筑师协会Union Internationale des Architects10 设计研究组织Design Research Unit11 日本工业设计师协会Japan Industrial Desginers Association12 日本设计学会Japanese Society for Science of Design13 乌尔姆造型学院Ulm Hochschule fur Gestallung14 国际设计协会联合会International Council of Societies Industrial Desgin15 国际工业设计会议International Design Congress ,ICSID Congress16 国际设计师联盟Allied International Designers17 国际室内设计师联合会International Federation of Interior Designers18 国际图形设计协会International Graphic Desgin Associations。
管理会计(英文版)课后习题答案(高等教育出版社)chapter 9
CHAPTER 9STANDARD COSTING:A MANAGERIAL CONTROL TOOL QUESTIONS FOR WRITING AND DISCUSSION1.Standard costs are essentially budgetedamounts on a per-unit basis. Unit standardsserve as inputs in building budgets.2.Unit standards are used to build flexiblebudgets. Unit standards for variable costsare the variable cost component of a flexiblebudgeting formula.3.The quantity decision is determining howmuch input should be used per unit of out-put. The pricing decision determines howmuch should be paid for the quantity of inputused.4.Historical experience is often a poor choicefor establishing standards because the his-torical amounts may include more inefficien-cy than is desired.5.Engineering studies can serve as importantinput to standard setting. Many feel that thisapproach by itself may produce standardsthat are too rigorous.6.Ideal standards are perfection standards,representing the best possible outcomes.Currently attainable standards are standardsthat are challenging but allow some waste.Currently attainable standards are oftenchosen because many feel they tend to mo-tivate rather than frustrate.7.Standard costing systems improve planningand control and facilitate product costing. 8.By identifying standards and assessing devi-ations from the standards, managers can lo-cate areas where change or corrective be-havior is needed.9.Actual costing assigns actual manufacturingcosts to products. Normal costing assignsactual prime costs and estimated overheadcosts to products. Standard costing assignsestimated manufacturing costs to products.10. A standard cost sheet presents the standardamount of and price for each input and usesthis information to calculate the unit standardcost. 11.Managers generally tend to have more con-trol over the quantity of an input used ratherthan the price paid per unit of input.12. A standard cost variance should be investi-gated if the variance is material and if thebenefit of investigating and correcting thedeviation is greater than the cost.13.Control limits indicate how large a variancemust be before it is judged to be materialand the process is out of control. Control lim-its are usually set by judgment although sta-tistical approaches are occasionally used. 14.The materials price variance is often com-puted at the point of purchase rather than is-suance because it provides control informa-tion sooner.15.Disagree. A materials usage variance canbe caused by factors beyond the control ofthe production manager, e.g., purchase of alower-quality material than normal.16.Disagree. Using higher-priced workers toperform lower-skilled tasks is an example ofan event that will create a rate variance thatis controllable.17.Some possible causes of an unfavorablelabor efficiency variance are inefficient labor,machine downtime, and poor quality mate-rials.18.Part of a variable overhead spending va-riance can be caused by inefficient use ofoverhead resources.19.Agree. This variance, assuming that variableoverhead costs increase as labor usage in-creases, is caused by the efficiency or ineffi-ciency of labor usage.20.Fixed overhead costs are either committedor discretionary. The committed costs willnot differ by their very nature. Discretionarycosts can vary, but the level the companywants to spend on these items is decided atthe beginning and usually will be met unlessthere is a conscious decision to change thepredetermined levels.21.The volume variance is caused by the actualvolume differing from the expected volumeused to compute the predetermined stan-dard fixed overhead rate. If the actual vo-lume is different from the expected, then thecompany has either lost or earned a contri-bution margin. The volume variance signalsthis outcome, and if the variance is large,then the loss or gain is large since the vo-lume variance understates the effect.22.The spending variance is more important.This variance is computed by comparing ac-tual expenditures with budgeted expendi-tures. The volume variance simply tellswhether the actual volume is different fromthe expected volume.EXERCISES 9–11. d2. e3. d4. c5. e6. a9–21. a. The operating personnel of each cost center should be involved in settingstandards. They are the primary source for quantity information. The mate-rials manager and purchasing manager are a source of information for ma-terial prices, and personnel are knowledgeable on wage information. The Accounting Department should be involved in overhead standards and should provide information about past prices and usage. Finally, if infor-mation about absolute efficiency is desired, industrial engineers can pro-vide important input.b. Standards should be attainable; they should include an allowance forwaste, breakdowns, etc. Market prices for materials as well as labor (un-ions) should be a consideration for setting standards. Labor prices should include fringe benefits, and material prices should include freight, taxes, etc.2. In principle, before formal responsibility is assigned, the causes of the va-riances must be known. To be responsible, a manager must have the ability to control or influence the variance. The following assignments of responsi-bility are general in nature and have exceptions:MPV: Purchasing managerMUV: Production managerLRV: Production managerLEV: Production managerOH variances: Departmental managers1. SH = 0.8 ⨯ 95,000 = 76,000 hours2. SQ = 5 ⨯ 95,000 = 475,000 components9–41. MPV = (AP – SP)AQ= ($0.03 – $0.032)6,420,000 = $12,840 FMUV = (AQ – SQ)SP= (6,420,000 – 6,400,000)$0.032 = $640 U2. LRV = (AR – SR)AH= ($12.50 – $12.00)2,000 = $1,000 UL EV = (AH – SH)SR= (2,000 – 1,850)$12.00 = $1,800 U9–51. Variable overhead analysis:Actual VOH Budgeted VOH Applied VOH2. Fixed overhead analysis:Actual FOH Budgeted FOH Applied FOH1. Materials: $60 ⨯ 20,000 = $1,200,000L abor: $21 ⨯ 20,000 = $420,0002. Budgeted Cost VarianceMaterials $1,215,120 $1,200,000 $ 15,120 U Labor 390,000 420,000 30,000 F *$122,000 ⨯ $9.96; 31,200 ⨯ $12.503. MPV = (AP – SP)AQ= ($9.96 – $10)122,000 = $4,880 FMUV = (AQ – SQ)SP= (122,000 – 120,000)$10 = $20,000 UAP ⨯ AQ SP ⨯ AQ SP ⨯ SQ4. LRV = (AR – SR)AH= ($12.50 – $14)31,200 = $46,800 FLEV = (AH – SH)SR= (31,200 – 30,000)$14 = $16,800 UAR ⨯ AH SR ⨯ AH SR ⨯ SH1. MPV = (AP – SP)AQ= ($8.35 – $8.25)114,000 = $11,400 UMUV = (AQ – SQ)SP= (112,500 – 115,200)$8.25 = $22,275 F(A three-pronged variance diagram is not shown because MPV is for mate-rials purchased and not materials used.)2. LRV = (AR – SR)AH= ($9.80 – $9.65)37,560 = $5,634 UNote: AR = $368,088/37,560LEV = (AH – SH)SR= (37,560 – 38,400)$9.65 = $8,106 FAR ⨯ AH SR ⨯ AH SR ⨯ SH3. Materials Inventory ................................... 940,500M PV ............................................................ 11,400Accounts Payable ............................... 951,900Work in Process ....................................... 950,400MUV ...................................................... 22,275Materials Inventory .............................. 928,125Work in Process ....................................... 370,560LRV ............................................................ 5,634LEV ....................................................... 8,106Accrued Payroll ................................... 368,0881. Fixed overhead rate = $0.55/(1/2 hr. per unit) = $1.10 per DLHSH = 1,180,000 ⨯ 1/2 = 590,000Applied FOH = $1.10 ⨯ 590,000 = $649,0002. Fixed overhead analysis:Actual FOH Budgeted FOH Applied FOH(600,000 expected hours = 1/2 hour ⨯ 1,200,000 units)3. Variable OH rate = ($1,350,000 – $660,000)/600,000= $1.15 per DLH4. Variable overhead analysis:Actual VOH Budgeted VOH Applied VOH1. Cases needing investigation:Week 2: Exceeds the 10% rule.Week 4: Exceeds the $8,000 rule and the 10% rule.Week 5: Exceeds the 10% rule.2. The purchasing agent. Corrective action would require a return to the pur-chase of the higher-quality material normally used.3. Production engineering is responsible. If the relationship is expected to pers-ist, then the new labor method should be adopted, and standards for mate-rials and labor need to be revised.9–101. Standard fixed overhead rate = $2,160,000/(120,000 ⨯ 6)= $3.00 per DLHStandard variable overhead rate = $1,440,000/720,000= $2.00 per DLH2. Fixed: 119,000 ⨯ 6 ⨯ $3.00 = $2,142,000Variable: 119,000 ⨯ 6 ⨯ $2.00 = $1,428,000Total FOH variance = $2,250,000 – $2,142,000= $108,000 UTotal VOH variance = $1,425,000 – $1,428,000= $3,000 F3. Fixed overhead analysis:Actual FOH Budgeted FOH Applied FOHThe spending variance is the difference between planned and actual costs.Each item’s variance should be analyzed to see if these costs can be r e-duced. The volume variance is the incorrect prediction of volume, or alterna-tively, it is a signal of the loss or gain that occurred because of producing at a level different from the expected level.4. Variable overhead analysis:Actual VOH Budgeted VOH Applied VOHThe variable overhead spending variance is the difference between the actual variable overhead costs and the budgeted costs for the actual hours used.The variable overhead efficiency variance is the savings or extra cost attri-butable to the efficiency of labor usage.9–111. MPV = (AP – SP)AQ= ($6.60 – $6.40)1,488,000= $297,600 UMUV = (AQ – SQ)SP= (1,480,000 – 1,400,000)$6.40= $512,000 UNote: There is no three-pronged analysis for materials because materials purchased is different from the materials used. (MPV uses materials pur-chased and MUV uses materials used.)2. LRV = (AR – SR)AH= ($18.10 – $18.00)580,000= $58,000 ULEV = (AH – SH)SR= (580,000 – 560,000)$18.00= $360,000 UAR ⨯ AH SR ⨯ AH SR ⨯ SH3. Fixed overhead analysis:Actual FOH Budgeted FOH Applied FOHNote: Practical volume in hours = 2 ⨯ 288,000 = 576,000 hours4. Variable overhead analysis:Actual VOH Budgeted VOH Applied VOH1. Materials Inventory ................................... 9,523,200MPV ............................................................ 297,600Accounts Payable ............................... 9,820,8002. Work in Process ....................................... 8,960,000MUV ............................................................ 512,000Materials Inventory .............................. 9,472,0003. Work in Process ....................................... 10,080,000LRV ............................................................ 58,000LEV ............................................................. 360,000Accrued Payroll ................................... 10,498,0004. Work in Process ....................................... 3,080,000Fixed Overhead Control...................... 2,240,000Variable Overhead Control ................. 840,0005. Materials and labor:Cost of Goods Sold .................................. 1,227,600MPV ...................................................... 297,600MUV ...................................................... 512,000LRV ....................................................... 58,000LEV ....................................................... 360,000 Overhead disposition:Cost of Goods Sold .................................. 160,000Fixed Overhead Control...................... 160,000Cost of Goods Sold .................................. 32,000Variable Overhead Control ................. 32,0001. Tom purchased the large quantity to obtain a lower price so that the pricestandard could be met. In all likelihood, given the reaction of Jackie Iverson, encouraging the use of quantity discounts was not an objective of setting price standards. Usually, material price standards are to encourage the pur-chasing agent to search for sources that will supply the quantity and quality of material desired at the lowest price.2. It sounds like the price standard may be out of date. Revising the price stan-dard and implementing a policy concerning quantity purchases would likely prevent this behavior from reoccurring.3. Tom apparently acted in his own self-interest when making the purchase. Hesurely must have known that the quantity approach was not the objective.Yet, the reward structure suggests that there is considerable emphasis placed on meeting standards. His behavior, in part, was induced by the re-ward system of the company. Probably, he should be retained with some ad-ditional training concerning the goals of the company and a change in em-phasis and policy to help encourage the desired behavior.9–14Materials:AP ⨯ AQ SP ⨯ AQ SP ⨯ SQLabor:AR ⨯ AH SR ⨯ AH SR ⨯ SH1. Materials Inventory ................................... 47,700MPV ...................................................... 5,700Accounts Payable ............................... 42,0002. Work in Process ....................................... 45,000MUV ............................................................ 2,700Materials Inventory .............................. 47,7003. Work in Process ....................................... 105,000LRV ....................................................... 2,300LEV (700)Accrued Payroll ................................... 102,0004. Cost of Goods Sold .................................. 2,700MUV ...................................................... 2,700MPV ............................................................ 5,700LRV ............................................................ 2,300LEV (700)Cost of Goods Sold ............................. 8,7001. VOH efficiency variance = (AH – SH)SVOR$8,000 = (1.2SH – SH)$2$8,000 = $0.4SHSH = 20,000AH = 1.2SH = 24,000 2. LEV = (AH – SH)SR$20,000 = (24,000 – 20,000)SR$20,000 = 4,000SRSR = $5LRV = (AR – SR)AH$6,000 = (AR – $5)24,000$0.25 = AR – $5AR = $5.253. SH = 4 ⨯ Units produced20,000 = 4 ⨯ Units produced Units produced = 5,000PROBLEMS9–171. Materials:AP ⨯ AQ SP ⨯ AQ SP ⨯ SQThe new process saves 0.25 ⨯ 4,000 ⨯ $3 = $3,000. Thus, the net savings attri-butable to the higher-quality material are ($6,000 –$3,000) –$2,300 = $700.Keep the higher-quality material!2. Labor for new process:AR ⨯ AH SR ⨯ AH SR ⨯ SHThe new process gains $3,000 in materials (see Requirement 1) but loses $6,000 from the labor effect, giving a net loss of $3,000. If this pattern is ex-pected to persist, then the new process should be abandoned.3. Labor for new process, one week later:AR ⨯ AH SR ⨯ AH SR ⨯ SHIf this is the pattern, then the new process should be continued. It will save $260,000 per year ($5,000 ⨯52 weeks). The weekly savings of $5,000 is the materials savings of $3,000 plus labor savings of $2,000.9–181. e2. h3. k4. n5. d6. g7. o8. b9. m10. l11. j12. c13. a14. i15. f9–191. Material quantity standards:1.25 feet per cutting board⨯ 67.50 feet for five good cutting boardsUnit standard for lumber = 7.50/5 = 1.50 feetUnit standard for foot pads = 4.0Material price standards:Lumber: $3.00 per footPads: $0.05 per padLabor quantity standards:Cutting: 0.2 hrs. ⨯ 6/5 = 0.24 hours per good unitAttachment: 0.25 hours per good unitUnit labor standard 0.49 hours per good unit Labor rate standard: $8.00 per hourStandard prime cost per unit:Lumber (1.50 ft. @ $3.00) $4.50Pads (4 @ $0.05) 0.20Labor (0.49 hr. @ $8.00) 3.92Unit cost $8.629–19 Concluded2. Standards allow managers to compare planned and actual performance. Thedifference can be broken down into price and efficiency variances to identify the cause of a variance. With this feedback, managers are able to improve productivity as they attempt to produce without cost overruns.3. a. The purchasing manager identifies suppliers and their respective pricesand quality of materials.b. The industrial engineer often conducts time and motion studies to deter-mine the standard direct labor time for a unit of product. They also can de-termine how much material is needed for the product.c. The cost accountant has historical information as well as current informa-tion from the purchasing agent, industrial engineers, and operating per-sonnel. He or she can compile this information to obtain an achievable standard.4. Lumber:MPV = (AP – SP)AQ= ($3.10 – $3.00)16,000 = $1,600 UMUV = (AQ – SQ)SP= (16,000 – 15,000)$3 = $3,000 URubber pads:MPV = (AP – SP)AQ= ($0.048 – $0.05)51,000 = $102 FMUV = (AQ – SQ)SP= (51,000 – 40,000)$0.05 = $550 ULabor:LRV = (AR – SR)AH= ($8.05 – $8.00)5,550 = $277.50 ULEV = (AH – SH)SR= (5,550 – 4,900)$8 = $5,200 U9–201. The cumulative average time per unit is an average. It includes the2.5 hoursper unit when 40 units are produced as well as the 1.024 hours per unit when 640 units are produced. As more units are produced, the cumulative average time per unit will decrease.2. The standard should be 0.768 hour per unit as this is the average time takenper unit once efficiency is achieved:[(1.024 ⨯ 640) – (1.28 ⨯ 320)]/(640 – 320)3. Std. Usage Std. CostDirect materials $ 4 25.000 $100.00 Direct labor 15 0.768 11.52 Variable overhead 8 0.768 6.14 Fixed overhead 12 0.768 9.22* Standard cost per unit $126.88* *Rounded4. There would be unfavorable efficiency variances for the first 320 units be-cause the standard hours are much lower than the actual hours at this level.Actual hours would be approximately 409.60 (320 ⨯ 1.28), and standard hours would be 245.76 (320 ⨯ 0.768).9–211. MPV = (AP – SP)AQ= ($4.70 – $5.00)260,000 = $78,000 FMUV = (AQ – SQ)SP= (320,000 – 300,000)$5 = $100,000 UThe materials usage variance is viewed as the most controllable because prices for materials are often market-driven and thus not controllable. Re-sponsibility for the variance in this case likely would be assigned to purchas-ing. The lower-quality materials are probably the cause of the extra usage.2. LRV = (AR – SR)AH= ($13 – $12)82,000 = $82,000 ULEV = (AH – SH)SR= (82,000 – 80,000)$12 = $24,000 UAR ⨯ AH SR ⨯ AH SR ⨯ SHProduction is usually responsible for labor efficiency. In this case, efficiency may have been affected by the lower-quality materials, and purchasing, thus, may have significant responsibility for the outcome. Other possible causes are less demand than expected, poor supervision, lack of proper training, and lack of experience.3. Variable overhead variances:Actual VOH Budgeted VOH Applied VOHFormula approach:VOH spending variance = Actual VOH – (SVOR ⨯ AH)= $860,000 – ($10 ⨯ 82,000)= $40,000 UVOH efficiency variance = (AH – SH)SVOR= (82,000 – 80,000)$10= $20,000 U4. Fixed overhead variances:Actual FOH Budgeted FOH Applied FOHThe volume variance is a measure of unused capacity. This cost is reduced as production increases. Thus, selling more goods is the key to reducing this variance (at least in the short run).5. Four variances are potentially affected by material quality:MPV $ 78,000 FMUV 100,000 ULEV 24,000 UVOH efficiency 20,000 U$ 66,000 UIf the variance outcomes are largely attributable to the lower-quality mate-rials, then the company should discontinue using this material.6. (Appendix required)Materials Inventory ................................... 1,300,000MPV ...................................................... 78,000Accounts Payable ............................... 1,222,000Work in Process ....................................... 1,500,000MUV ............................................................ 100,000Materials Inventory .............................. 1,600,0009–21 ConcludedWork in Process ....................................... 960,000LRV ............................................................ 82,000LEV ............................................................. 24,000Accrued Payroll ................................... 1,066,000Cost of Goods Sold .................................. 206,000MUV ...................................................... 100,000LRV ....................................................... 82,000LEV ....................................................... 24,000MPV ............................................................ 78,000Cost of Goods Sold ............................. 78,000VOH Control .............................................. 860,000Various Credits .................................... 860,000FOH Control .............................................. 556,000Various Credits .................................... 556,000Work in Process ....................................... 800,000VOH Control ......................................... 800,000Work in Process ....................................... 480,000FOH Control ......................................... 480,000Cost of Goods Sold .................................. 60,000VOH Control ......................................... 60,000Cost of Goods Sold .................................. 76,000FOH Control ......................................... 76,0009–221. Fixed overhead rate = $2,400,000/600,000 hours*= $4 per hour*Standard hours allowed = 2 ⨯ 300,000 units2. Little Rock plant:Actual FOH Budgeted FOH Applied FOHAthens plant:Actual FOH Budgeted FOH Applied FOHThe spending variance is almost certainly caused by supervisor’s salaries (for example, an unexpected midyear increase due to union pressures). It is unlikely that the lease payments or depreciation would be greater than bud-geted. Changing the terms on a 10-year lease in the first year would be un-usual (unless there is some sort of special clause permitting increased pay-ments for something like unexpected inflation). Also, the depreciation should be on target (unless more equipment was purchased or the depreciation budget was set before the price of the equipment was known with certainty).The volume variance is easy to explain. The Little Rock plant produced less than expected, and so there was an unused capacity cost: $4 ⨯ 120,000 hours = $480,000. The Athens plant had no unused capacity.9–22 Concluded3. It appears that the 120,000 hours of unused capacity (60,000 subassemblies)is permanent for the Little Rock plant. This plant has 10 supervisors, each making $50,000. Supervision is a step-cost driven by the number of produc-tion lines. Unused capacity of 120,000 hours means that two lines can be shut down, saving the salaries of two supervisors ($100,000 at the original salary level). The equipment for the two lines is owned. If it could be sold, then the money could be reinvested, and the depreciation charge would be reduced by20 percent (two lines shut down out of 10). There is no way to directly reducethe lease payments for the building. Perhaps the company could use the space to establish production lines for a different product. Or perhaps the space could be subleased. Another possibility is to keep the supervisors and equipment and try to fill the unused capacity with special orders orders for the subassembly below the regular selling price from a market not normally served. If the selling price is sufficient to cover the variable costs and cover at least the salaries and depreciation for the two lines, then the special order option may be a possibility. This option, however, is fraught with risks, e.g., the risk of finding enough orders to justify keeping the supervisors and equipment, the risk of alienating regular customers who pay full price, and the risk of violating price discrimination laws. Note:You may wish to point out the value of the resource usage model in answering this question (see Chapter 3).4. For each plant, the standard fixed overhead rate is $4 per direct labor hour.Since each subassembly should use two hours, the fixed overhead cost per unit is $8, regardless of where they are produced. Should they differ? Some may argue that the rate for the Little Rock plant needs to be recalculated. For example, one possibility is to use expected actual capacity, instead of prac-tical capacity. In this case, the Little Rock plant would have a fixed overhead rate of $2,400,000/480,000 hours = $5 per hour and a cost per subassembly of $10. The question is: Should the subassemblies be charged for the cost of the unused capacity? ABC suggests a negative response. Products should be charged for the resources they use, and the cost of unused capacity should be reported as a separate item—to draw management’s att ention to the need to manage this unused capacity.9–231. Normal Patient Day:Standard Standard StandardPrice Usage Cost Direct materials $10.00 8.00 lb. $ 80.00 Direct labor 16.00 2 hr. 32.00 Variable overhead 30.00 2 hr. 60.00 Fixed overhead 40.00 2 hr. 80.00 Unit cost $252.00 Cesarean Patient Day:Standard Standard StandardPrice Usage Cost Direct materials $10.00 20.00 lb. $200.00 Direct labor 16.00 4 hr. 64.00 Variable overhead 30.00 4 hr. 120.00 Fixed overhead 40.00 4 hr. 160.00 Unit cost $544.00 2. MPV = (AP – SP)AQ= ($9.50 – $10.00)172,000 = $86,000 FMUV = (AQ – SQ)SPMUV (Normal) = [30,000 – (8 ⨯ 3,500)]$10 = $20,000 UMUV (Cesarean) = [142,000 – (20 ⨯ 7,000)]$10 = $20,000 UMaterials .................................................... 1,720,000MPV ...................................................... 86,000Accounts Payable ............................... 1,634,000Work in Process ....................................... 1,680,000M UV ........................................................... 40,000Materials .............................................. 1,720,000MPV ............................................................ 86,000MUV ............................................................ 40,000Cost of Services Sold ......................... 126,0003. LRV = (AR – SR)AH= ($15.90 – $16.00)36,500 = $3,650 FLEV = (AH – SH)SRLEV (Normal) = [7,200 – (2 ⨯ 3,500)]$16 = $3,200 ULEV (Cesarean) = [29,300 – (4 ⨯ 7,000)]$16 = $20,800 UWork in Process ....................................... 560,000*LEV ............................................................. 24,000LRV ....................................................... 3,650Accrued Payroll ................................... 580,350 *[(2 ⨯ 3,500) + (4 ⨯ 7,000)] ⨯ $16 = $560,000Cost of Services Sold ............................... 20,350LRV ............................................................ 3,650LEV ....................................................... 24,0004. Variable overhead variances:Actual VOH Budgeted VOH Applied VOHFixed overhead variances:Actual FOH Budgeted FOH Applied FOHNote: SH = (2 ⨯ 3,500) + (4 ⨯ 7,000) = 35,000。
Cha10 罗斯公司理财第九版原版书课后习题
Company Stock One option in the 401(k) plan is stock in East Coast Yachts. The company is currently privately held. However, when you interviewed with the owner, Larissa Warren, she informed you the company was expected to go public in the next three to four years. Until then, a company stock price is simply set each year by the board of directors.Bledsoe S&P 500 Index Fund This mutual fund tracks the S&P 500. Stocks in the fund are weighted exactly the same as the S&P 500. This means the fund return is approximately the return on the S&P 500, minus expenses. Because an index fund purchases assets based on the composition of the index it is following, the fund manager is not required to research stocks and make investment decisions. The result is that the fund expenses are usually low. The Bledsoe S&P 500 Index Fund charges expenses of .15 percent of assets per year.Bledsoe Small-Cap Fund This fund primarily invests in small-capitalization stocks. As such, the returns of the fund are more volatile. The fund can also invest 10 percent of its assets in companies based outside the United States. This fund charges 1.70 percent in expenses.Bledsoe Large-Company Stock Fund This fund invests primarily in large-capitalization stocks of companies based in the United States. The fund is managed by Evan Bledsoe and has outperformed the market in six of the last eight years. The fund charges 1.50 percent in expenses.Bledsoe Bond Fund This fund invests in long-term corporate bonds issued by U.S.–domiciled companies. The fund is restricted to investments in bonds with an investment-grade credit rating. This fund charges 1.40 percent in expenses.Bledsoe Money Market Fund This fund invests in short-term, high–credit quality debt instruments, which include Treasury bills. As such, the return on the money market fund is only slightly higher than the return on Treasury bills. Because of the credit quality and short-term nature of the investments, there is only a very slight risk of negative return. The fund charges .60 percent in expenses.1. What advantages do the mutual funds offer compared to the company stock?2. Assume that you invest 5 percent of your salary and receive the full 5 percent match from EastCoast Yachts. What EAR do you earn from the match? What conclusions do you draw about matching plans?3. Assume you decide you should invest at least part of your money in large-capitalization stocksof companies based in the United States. What are the advantages and disadvantages of choosing the Bledsoe Large-Company Stock Fund compared to the Bledsoe S&P 500 Index Fund?4. The returns on the Bledsoe Small-Cap Fund are the most volatile of all the mutual funds offeredin the 401(k) plan. Why would you ever want to invest in this fund? When you examine the expenses of the mutual funds, you will notice that this fund also has the highest expenses. Does this affect your decision to invest in this fund?5. A measure of risk-adjusted performance that is often used is the Sharpe ratio. The Sharpe ratiois calculated as the risk premium of an asset divided by its standard deviation. The standard deviations and returns of the funds over the past 10 years are listed here. Calculate the Sharpe ratio for each of these funds. Assume that the expected return and standard deviation of the company stock will be 16 percent and 70 percent, respectively. Calculate the Sharpe ratio for the company stock. How appropriate is the Sharpe ratio for these assets? When would you use the Sharpe ratio?6. What portfolio allocation would you choose? Why? Explain your thinking carefully.。
学术英语词汇570
The Academic Word ListSublist 1 of the Academic Word List - Most frequent words in familiesThis sublist contains the most frequent words of the Academic Word List in the Academic Corpus. The most frequent members of the word families in Sublist 1 are listed below.analysis分析approach方法area地区领域assessment 评价assume假设authority权威available可提供的benefit好处,受益concept概念consistent一致的constitutional宪法的context 环境contract收缩合同create 创造data 数据definition 定义derived由来,派生distribution 分布economic 经济的environment 环境establish 建立estimate 估计evidence 证据export出口factors 因素financial 金融的formula公式function 功能identified确认的income 收入indicate 指出individual 个人的interpretation理解involved 涉及到issues 问题labour 劳动力legal 合法的legislation 立法major 主要的专业method 方法occur 出现percent 百分之period 时期policy 政策principle 原则procedure 步骤process 过程,处理required 必须的research 研究response 回应role 角色,作用section 部分sector 行业区域significant 重要的similar 相似的source 源头specific 具体的structure 结构theory 理论variables 变量Sublist 2 of the Academic Word List - Most frequent words in familiesThis sublist contains the second most frequent words in the Academic Word List from the Academic Corpus. The most frequent members of the word families in Sublist 2 are listed below.achieve获得acquisition收购获得administration管理affect影响appropriate合适的aspects 方面assistance 协助categories 种类chapter 章节commission委托community社区complex组成的,合成的computer电脑conclusion结论conduct做consequences 后果construction 建设consumer 顾客credit 信用cultural 文化的design 设计distinction 区别elements 元素equation等式evaluation 评价features 特点final 最后的focus 关注impact 影响injury 受伤institute 协会investment 投资items 项目条款journal期刊maintenance 维修normal 正常的obtained 获得participation 参与perceive 认识到positive 积极的potential 潜在的previous 之前的primary 主要的purchase 购买range 范围region 地区regulations 规则relevant 相关的resident 定居者resources 资源restricted 受限security 安全sought 寻找(过去式)select 挑选site 选址strategies 策略survey 调查text 文本1traditional 传统的transfer 转移Sublist 3 of the Academic Word List - Most frequent words in familiesThis sublist contains the third most frequent words of the Academic Word List in the Academic Corpus. The most frequent members of the word families in Sublist 3 are listed below.alternative 可供选择的circumstance 环境comments评论compensatio n 补偿components 组成部分consent同意considerable 大量的constant连续的constraints 限制contribution 贡献convention 准则coordination 协调core 核心的corporate大公司corresponding相应的criteria 标准deduction减除demonstrate证明document文件dominant 主导的emphasis重要性ensure确保excluded排除framework框架funds资金illustrated给…插图immigration移民implies 暗示initial 开始的instance例子interaction互动justification证明正确layer层link连接location地点maximum 最大minorities 少数negative 消极的outcomes 结果partnership合作philosophy 哲学physical 身体的proportion部分比例publish出版reaction 反应registered 登记reliance 依靠removed 移开scheme 计划方案sequence顺序sex 性shift 转换specified具体说明的sufficient足够的task 任务technical 技术的techniques 技术technology 技术validity合法性volume量Sublist 4 of the Academic Word List - Most frequent words in familiesThis sublist contains the fourth most frequent words of the Academic Word List in the Academic Corpus. The most frequent members of the word families in Sublist 4 are listed below.access获得adequate足够的annual年度的apparent明显的approximate近似attitudes 态度attributed 归因于civil国内的code代码commitment承诺communication交流concentration浓度conference会议contrast 对比cycle 循环debate 辩论despite尽管dimensions维度domestic 国内的emerge 出现error 错误ethnic 民族的goals 目标granted 授予hence 因此hypothesis 假说implementation 实施implications 含意暗示imposed 强加integration 结合internal 内部多investigation 调查job 工作2label 标签mechanism机制obvious 明显的occupational 职业的option选择output 产出overall 整体的parallel 平行parameters参数phase阶段predicted预测principal 主要的prior 先前的professional 专业的project项目promote促进regime政权resolution决心retained保留series 系列statistics统计status 地位stress 压力subsequent 紧随其后的sum 总量summary 总结undertaken 承担Sublist 5 of the Academic Word List - Most frequent words in familiesacademic学术的adjustment调整alter 改变amendment修订aware 注意到capacity 能力challenge挑战clause从句compounds混合物conflict 矛盾consultation 咨询contact接触decline 下降discretion谨慎draft 草稿enable 使…能energy能量enforcement 强制执行entities 实物equivalent相等的evolution 进化expansion扩张exposure 接触external 外部的facilitate协助fundamental 根本的generated产生generation 代image图像liberal 开明的licence 执照logic 逻辑marginal 边缘的medical 医学的mental 精神的modified 修改monitoring 监督network 网络notion 概念objective 客观的orientation定位perspective角度precise 精准的prime 主要的psychology 心理学pursue追逐ratio 比例rejected 拒绝revenue 税收stability稳定性styles 风格substitution 代替物sustainable 可持续的symbolic 象征的target 目标transition过度trend 潮流version 版本welfare 福祉whereas却Sublist 6 of the Academic Word List - Most frequent words in familiesabstract摘要accurate 准确的acknowledge承认aggregate 总计allocation分配assigned指派attached粘附author作者bond纽带brief简洁的capable有能力的cite引用cooperative合作的discrimination歧视display显示diversity多样性domain 领域edition版本enhanced提高estate地产exceed超过expert专家explicit明显的federal联邦的fees费用flexibility 灵活性furthermore而且gender 性别ignored忽视incentive 刺激incidence 发生incorporate纳入index 索引inhibition内抑感initiatives 主动性input输入instructions指示intelligence 智力interval间隔lecture 讲座migration 迁徙minimum 最小ministry 部motivation动机neutral 中立的nevertheless然而overseas 海外的precede先于presumption推测rational合理的recovery恢复revealed揭示scope范围subsidiary次要的tapes 带子trace追踪transformation蜕变transport交通underlying潜在的utility实用效用3Sublist 7 of the Academic Word List - Most frequent words in familiesadaptation适应adults成年人advocate支持aid 帮助channel渠道chemical 化学的classical经典的comprehensive全面的comprise由…组成confirmed确定contrary 相反的converted 转换couple 一对decade 十年definite明确的deny否认differentiation区分disposal丢弃dynamic动态的eliminate消除empirical经验主义的equipment设备extract 提取file 文件finite有限的foundation 基础global 全球的grade成绩guarantee保证hierarchical分等级的identical相似的ideology意识形态inferred推断innovation创新insert 嵌入intervention 干预isolate使孤立media媒体mode模式paradigm范例phenomenon 现象priority 优先权prohibited禁止publication 出版物quotation 引用release释放reverse倒退simulation 模仿solely独自的somewhat稍微submit提交successive连续的survive幸存thesis论文topic主题transmission传播ultimately最终地unique独特的visible可见的voluntary自愿的Sublist 8 of the Academic Word List - Most frequent words in familiesabandon放弃accompanied陪伴accumulation积累ambiguous模糊的appendix附录appreciation感激arbitrary武断的automatically自动的bias偏见chart图表clarity清楚conformity遵守commodity商品complement补充contemporary现代的contradiction矛盾crucial 重要的currency货币denote 指示detected察觉deviation偏离displacement位移dramatic戏剧的eventually最后的exhibit展示exploitation充分利用fluctuations波动guidelines指导highlighted强调implicit含蓄的induced引诱inevitably不可避免的infrastructure基础设施inspection检查intensity强度manipulation操控minimised最小化nuclear核offset抵消paragraph段落plus 加practitioners 从业者predominantly主导的prospect前景radical根本的random随意的reinforced加强restore储存revision修订schedule行程表tension紧张termination终结theme主题thereby因此uniform不变的vehicle工具轿车via通过virtually几乎widespread普遍的visual视觉的Sublist 9 of the Academic Word List - Most frequent words in familiesaccommodation住宿analogous类比的anticipated预料assurance确保attained获得behalf为了...的利益bulk 体积ceases停止coherence协调的coincide同时发生commenced开始4incompatible不兼容的concurrent同时发生的confined限制controversy争执conversely相反的device装置devoted投入diminished减少distorted/distortion 扭曲duration 持续erosion腐蚀ethical道德的format布局founded建立inherent内在的insights洞察力integral必需的intermediate中间的manual用手的mature成熟的mediation调停medium媒介military军事的minimal最小的mutual双方的norms惯例overlap重合passive消极的portion比例preliminary基础的protocol惯例qualitative质的refine提炼relaxed放松的restraints 限制revolution革命rigid严格的route线路scenario梗概sphere球面领域subordinate下级的supplementary补充道suspended暂停team团队temporary暂时的trigger 引起unified 统一的violation违背vision视力Sublist 10 of the Academic Word List - Most frequent words in familiesThis sublist contains the least frequent words of the Academic Word List in the Academic Corpus. The most frequent members of the word families in Sublist 10 are listed below.adjacent 比邻的albeit尽管assembly聚集到一起的人collapse倒塌colleagues同事compiled汇编conceived构思convinced使信服depression 萧条降低encountered 面临enormous 巨大的forthcoming 即将到来的inclination倾向integrity完整,诚实intrinsic内在的invoked引起产生levy 征收likewise同样nonetheless 尽管如此notwithstanding尽管odd 古怪的ongoing持续的panel 委员会,小组persistent 坚持不懈的posed形成构成reluctant不情愿的so-called所谓的straightforward 易懂的undergo经受whereby 借56。
美国大学审计学Auditing and Assurance Services习题解
5.
9-5 Because materiality is relative rather than absolute, it is necessary to have bases for establishing whether misstatements are material. For example, in the audit of a manufacturing company, the auditor might use as bases: net income before taxes, total assets, current assets, and working capital. For a governmental unit, such as a school district, there is no net income before taxes, and therefore that would not be an available base. Instead, the primary bases would likely be fund balances, total assets, and perhaps total revenue. 9-6 The following qualitative factors are likely to be considered in evaluating materiality: a. b. c. Amounts involving fraud are usually considered more important than unintentional errors of equal dollar amounts. Misstatements that are otherwise minor may be material if there are possible consequences arising from contractual obligations. Misstatements that are otherwise immaterial may be material if they affect a trend in earnixed assets are tested for overstatement and long-term loans for understatement because the auditor's objective in this case is to test for overstatements of owner's equity.
英国文学维多利亚时期全集ppt课件
❖ (2) Background: developed rapidly both politically & economically (capitalism first took shape, agricultural to industrial society
❖ The Early Victorian Period (1832-1848)
Chapter III Victorian Novels
❖ the novel became the dominant genre
❖ Plot is unfolded against a social background
❖ “linear causation”: cause-effect sequence
❖ The worsening living & working conditions, the mass unemployment & the new Poor Law of 1834 finally gave rise to the Chartist Movement (1836-1848).
❖ They offer a most complete & realistic picture of English society of his age & remain the highest achievement in the 19thcentury English novel.
❖ In nearly all his novels, behind the gloomy pictures of oppression & poverty, behind the loud humor & buffoonery 滑稽, is his gentleness, his simple faith in mankind.
第9章课后习题答案
REVIEW QUESTIONS1.What do we mean by the situational self-image? Give an example of thisphenomenon.A reason to take environmental circumstances seriously is that the role aperson plays at any one time is partly determined by his situationalself-image—he basically asks: “Who am I right now?” As an example, we may engage in different consumption behaviors when we are trying to impress adate or co-worker than when we are with friends.(5 minutes, Chapter Objective 1, AACSB: Reflective Thinking, Course Learning Outcome 10)2.Describe the difference between density and crowding. Why is thisdifference relevant in purchase environments?Density refers to the actual number of people occupying a space, althoughthe psychological state of crowding exists only if a negative affective stateoccurs because of this density. In some cases, high density might lead toexcitement, a positive result of the arousal. In other cases, crowding mightmake a shopper feel like buying different or unique things to rebel againstbeing confined.(10 minutes, Chapter Objective 1, AACSB: Reflective Thinking, Course Learning Outcome 10)3.What is time poverty, and how can it influence our purchase decisions?Many consumers believe they are more pressed for time than ever before. It may increase usage of convenience goods and decision-making shortcuts. (5 minutes, Chapter Objective 1, AACSB: Reflective Thinking, Course Learning Outcome 10)4.What are the two dimensions that determine whether we will reactpositively or negatively to a purchase environment?Pleasure—–a person can enjoy or not enjoy a situation and arousal—he canfeel stimulated or not.(5 minutes, Chapter Objective 2, AACSB: Reflective Thinking, Course Learning Outcome 10)5.List three separate motivations for shopping, giving an example of each.Social experiences: The shopping center or department store has replaced the traditional town square or county fair as a community gathering place.Sharing of common interests: Stores frequently offer specialized goods thatallow people with shared interests to communicate. Interpersonal attraction: Shopping centers are a natural place to congregate. The shopping mall hasbecome a central “hangout” for teenagers.Instant status: As every salesperson knows, some people savor the experience of being waited on, even though they may not necessarily buy anything.The thrill of the hunt: Some people pride themselves on being able to find the best bargains.(15 minutes, Chapter Objective 2, AACSB: Reflective Thinking, Course Learning Outcome 10)6.What are some important pros and cons of e-commerce?Numerous benefits and limitations of e-commerce are listed in Table 9.2 forboth the consumer and the marketer.(10 minutes, Chapter Objective 2, AACSB: Reflective Thinking, Course Learning Outcome 10)7.List three factors that help to determine store image.Color, scents, and sounds.(5 minutes, Chapter Objective 2, AACSB: Reflective Thinking, Course Learning Outcome 10)8.What is the difference between unplanned buying and impulse buying?Unplanned buying may occur when a person is unfamiliar with a store’slayout or perhaps when under some time pressure; or, a person may bereminded to buy something by seeing it on a store shelf. In contrast, impulsebuying occurs when the person experiences a sudden urge he cannot resist.(10 minutes, Chapter Objective 2, AACSB: Reflective Thinking, Course Learning Outcome 10)9.How do a consumer’s prior expectations about product quality influence hissatisfaction with the product after he buys it?Consumers form beliefs about product performance based on priorexperience with the product and/or communications about the product thatimply a certain level of quality. When something performs the way wethought it would, we may not think much about it. If it fails to live up toexpectations, negative feelings may result. On the other hand, if performance happens to exceed our expectations, we are satisfied and pleased.(5 minutes, Chapter Objective 4, AACSB: Reflective Thinking, Course Learning Outcome 10)10.List three actions a consumer can take if he is dissatisfied with a purchase.Voice response: The consumer can appeal directly to the retailer for redress(e.g., a refund).Private response: Express dissatisfaction about the store or product to friends and/or boycott the store.Third-party response: The consumer can take legal action against themerchant, register a complaint with the Better Business Bureau, or perhapswrite a letter to the newspaper.(5 minutes, Chapter Objective 4, AACSB: Reflective Thinking, Course Learning Outcome 10)11.What is the underground economy and why is it important to marketers?In the underground economy, consumers bypass formal retailers and swapmerchandise. Factors such as concern about the environment, demands for quality, and cost and fashion consciousness are conspiring to make these“secondary” used-goods markets more prevalent and, thus, more importantto marketers(5 minutes, Chapter Objective 5, AACSB: Reflective Thinking, Course Learning Outcome 10)CONSUMER BEHAVIOR CHALLENGEDiscussion Questions1.Is the customer always right? Why or why not?Use this question in conjunction with the section on Post-Purchase Satisfaction to direct students to concepts that would govern whether or not the customer should always be treated as though they are right.(5 minutes, Chapter Objective 4, AACSB: Reflective Thinking, Course Learning Outcome 10)2.Are pop-up stores just a fad or a retailing concept that is here to stay?Given that there are so many strategies that have circulated throughretailing, it is likely that nothing is “here to stay.” Stude nts should be engaged in a discussion as to how long they thing that this trend will last and possiblereasons that it might end (no longer providing the benefits of promoting thenew idea; stores so profitable that they remain open, etc.).(5 minutes, Chapter Objective 2, AACSB: Reflective Thinking, Course Learning Outcome 10)3.Discuss some of the shopping motivations for shopping as described in thechapter. How might a retailer adjust his or her strategy to accommodatethese motivations?Shopping motives listed in the chapter are:∙Functional and tangible needs∙Pleasurable and intangible reasons∙Social experiences∙Sharing of common interests∙Interpersonal attraction∙Instant status∙“The thrill of the chase”Shopping is a way of acquiring needed products as well as satisfying someimportant social need. Retailers might adjust their strategies toaccommodate these motives by creating a theme environment, like that ofthe Banana Republic. They might offer additional complementaryservices—for example, a tanning salon might include manicures, massages,and makeovers. Encourage your students to think of specific examplesappropriate for their favorite stores.(10 minutes, Chapter Objective 2, AACSB: Reflective Thinking, Course Learning Outcome 10)4.What are some positive and negative aspects of a policy that requiresemployees who interact with customers to wear some kind of uniform?Employee uniforms will affect the overall image and atmospherics of someretail outlets. The positive aspects of requiring employees who interact with customers to wear some kind of uniform or to mandate a dress code in theoffice include: 1) portraying a professional image; 2) helping employees tofeel “equal” in terms of dress; and 3) making it easier for customers toidentify employees of the business. The negative aspects include: 1) someemployees might feel uncomfortable in some uniforms; 2) others may feeltheir “freedom” of apparel (to look good) is being limited; and 3) employees may also feel their individuality is being restricted. Students should quiteeasily identify examples of some jobs or professions that require uniforms(e.g., police, firefighters, nurses, priests, or McDonald’s staff.)(10 minutes, Chapter Objective 2, AACSB: Reflective Thinking, Course Learning Outcome 10)5.Think about exceptionally good and bad salespeople you have encounteredas a shopper. What qualities seem to differentiate them from others?The instructor might ask students to recall the last time they went shopping.In the context of that shopping trip, students should describe thecharacteristics of the salespeople who assisted them. The instructor, or amember of the class, should generate a list of the most common traitsmentioned and use the class discussion to profile both good and badsalespeople. The students also should be encouraged to consider the textdiscussion of source credibility, including such characteristics as similarity,attractiveness, expertise, trustworthiness, and likeability.(10 minutes, Chapter Objective 3, AACSB: Reflective Thinking, Course Learning Outcome 10)6.Discuss the concept of “timestyle.” Based on your own experiences, howmight consumers we segment consumers in terms of their timestyles?The concept of “timestyle” reflects how individuals allocate their ti me tovarious activities. You might want to discuss your own timestyle with theclass and encourage students to do the same. A discussion of how consumersmight be segmented based on their timestyles should be included. Productsthat benefit from different timestyles also could be discussed. For example:How much time do you spend teaching, grading papers, researching, anddoing college and community service? How much time do you spend withyour family, doing household chores, eating, sleeping, exercising, and havingfun?(10 minutes, Chapter Objective 1, AACSB: Reflective Thinking, Course Learning Outcome 10)7.Several men’s clothing retailers nationwide now provide free booze to theirmale clientele to encourage them to hang out in their stores. Is it ethical toencourage customers to become intoxicated before they shop?This is an extension of what salons have been doing for some time for women.Student opinions will vary with students pointing out that it is up to thecustomers to choose how much to consume. Make the connection forstudents that offering such refreshments are a part of store image andatmospherics.(5 minutes, Chapter Objective 1, AACSB: Ethical Understanding and Reasoning Abilities, Course Learning Outcome 10)pare and contrast differ ent cultures’ conceptions of time. What aresome implications for marketing strategy within each of these frameworks?Conceptions of time are not universal; cultural differences with regard to time exist. Examples of such that are mentioned in the text include: 1) linearseparable time—events proceed in an orderly sequence and different timesare well defined; 2) procedural time—people ignore the clock completely; and3) circular or cyclic time—people are governed by natural cycles (Latinocultures).Marketing implications that correspond to these concepts are: 1) under linear separable time—people sell clocks, watches, timers, have lunch hour specials, happy hours, and after-dinner drinks. 2) Under procedural time—people dothings when the “time is right” so marketers need to show causalrelationships to let the consumer know that “the time is now;” and 3) undercircular or cyclic time—the future doesn’t make sense, so we live for now.These consumers will not wait for a better product; they will buy whatever isavailable now. Do not bother trying to sell them insurance.(15 minutes, Chapter Objective 1, AACSB: Multicultural and Diversity Understanding, Course Learning Outcome 10)9.The movement away from a “disposable consumer society” toward one thatemphasizes creative recycling creates many opportunities for marketers. Can you identify some?Products can be disposed of by storage, temporary disposal, and permanentdisposal. Recycling is an important disposal option as well. Students are likely to generate many and diverse examples of marketing opportunities in light of this new consumer emphasis. For example: A company may pick up yardwaste for a fee and then turn that into compost to sell back to thehomeowner! A company could pick up used oil that could be re-refined. Onefarmer lets companies dump old tires on his farm for a fee, and he grindsthem up and resells them as a road surfacing material.(10 minutes, Chapter Objective 5, AACSB: Reflective Thinking, Course Learning Outcome 10)10.Some retailers work hard to cultivate a certain look or image, and they mayeven choose employees who fit this look. Abercrombie & Fitch, for example, seems to link itself to a clean-cut, all-American image. At one point, a lawsuit claimed that Abercrombie & Fitch syste matically “refuses to hire qualifiedminority applicants as brand representatives to work on the sales floor anddiscourages applications from minority applicants.” (Abercrombie repliedthat it has “zero tolerance for discrimination.”) We know the Hootersrestaurant chain is known for its attractive female waitresses. Should aretailer have the right to recruit employees who are consistent with its image even if this means excluding certain types of people (e.g. non-Caucasians,men) from the sales floor?Traditionally, the law has allowed for hiring people with a certain look orbody type if it can be proven that this is a necessary component of theproduct or service. For example, airlines can refuse to hire flight personnelthat exceed a weight and size limitation (or terminate them if they exceed the limitations after being hired) because there is limited space to work on theairplanes. Ethnic restaurants can choose to only hire people of that ethnicity.Modeling agencies and movie/TV production companies make hiringdecisions based almost exclusively on the way people look. However, formany chains such as Abercrombie & Fitch, it is difficult to justify this link. Inaddition, in a case such as its, they would be unwise to attempt such a link forreasons of public perception. Since this lawsuit, Abercrombie & Fitch hasimplemented personnel policies to ensure that this problem will beeliminated.(15 minutes, Chapter Objective 2 and 3, AACSB: Reflective Thinking, Course Learning Outcome 10)11.The mall of the future will most likely be less about purchasing products thanabout exploring them in a physical setting. This means that retailenvironments will have to become places to build brand images, rather than just places to sell products. What are some strategies stores can use toenhance the emotional/sensory experiences they give to shoppers?Students will likely focus on strategies being used by large retailers, including the swank environments in new malls (leather furniture, premium floorcoverings, HD big-screen monitors, fountains and landscaping, high-end play areas, and family bathrooms). However, remind them of the many themedrestaurants that have opened (including those that feature live high-divers).(5 minutes, Chapter Objective 2, AACSB: Reflective Thinking, Course Learning Outcome 10)12.The store environment is heating up as more and more companies put theirpromotional dollars into point-of-purchase efforts. Some stores confrontshoppers with videos at the checkout counter, computer monitors attachedto their shopping carts, and ads stenciled on the floors. We are alsoincreasingly exposed to ads in non-shopping environments. A health club inNew York was forced to remove TV monitors that showed advertising on the Health Club Media Networks, after exercisers claimed that the programming interfered with their workouts. Do you feel that these innovations are overly intrusive? At what point might shoppers rebel and demand some peace andquiet while they shop? Do you see any market potential in the future forstores that “countermarket” by promising a “hands-off” shoppingenvironment?Student opinion will vary based on their knowledge/experience andfeelings/beliefs about place-based media. You might ask your students if they ever encounter this type of promotion and explore their reaction at the timeof exposure. Students might also be asked to consider a more objectiveopinion, in light of what they have learned from this course. They should bechallenged to view the advantages and disadvantages of these practices from the perspectives of both consumers and retailers.(20 minutes, Chapter Objective 2, AACSB: Reflective Thinking, Course Learning Outcome 10)13.Courts often prohibit special-interest groups from distributing literature inshopping malls. Mall managements claim that these centers are privateproperty. However, these groups argue that the mall is the modern-dayversion of the town square and as such is a public forum. Find some recentcourt cases involving this free-speech issue and examine the arguments proand con. What is the status of the mall as a public forum? Do you agree with this concept?This exercise will challenge the student to conduct primary and secondaryresearch. Encourage exploration of this issue with other students, facultymembers, and consumer advocacy groups. A search should be conducted ofpublished sources such as court cases and the Law Review. They might callthe management office of a local mall for additional information.(30 minutes, Chapter Objective 2, AACSB: Reflective Thinking, Course Learning Outcome 10)Application Questions1.Conduct naturalistic observation at a local mall. Sit in a central location andobserve the activities of mall employees and patrons. Keep a log of thenon-retailing activity you observe (e.g., special performances, exhibits,socializing, etc.). Does this activity enhance or detract from business the mall conducts? As malls become more like high-tech game rooms, how valid is the criticism raised that shopping areas are only encouraging more loitering byteenage boys who don’t spend a lot in stores and simply scare away othercustomers?Students tend to like this exercise. Now that they have been exposed to avariety of consumer behavior constructs, they are likely to see things in theretail context that they did not notice before. They will probably notice a wide variety of non-retailing activities in the mall. Encourage your students tothink about the advantages and disadvantages of these other activities fromboth the consumers’ and retailers’ points of view. Encourage students todevelop a specific plan for dealing with teenage loitering that would work, be legal, and would not interfere with normal store and mall traffic. Studentsmight interview mall officials or security officers to get their viewpoint about loitering. (Possible Field Project Idea)(90 minutes, Chapter Objective 1, AACSB: Analytic Skills, Course Learning Outcome 10)2.Select three competing clothing stores in your area and conduct a storeimage study for them. Ask a group of consumers to rate each store on a setof attributes and plot these ratings on the same graph. Based on yourfindings, are there any areas of competitive advantage or disadvantage youcould bring to the attention of store management?Students should review the section on store image (including Atmospherics)before beginning this exercise. You might encourage the students to selectstores that are very different from each other rather than “directcompetitors.” Consider using this as an opportun ity to discuss the strengthsand weaknesses of this type of market research. (Possible Field Project Idea) (30 minutes, Chapter Objective 1, AACSB: Analytic Skills, Course Learning Outcome 10)ing Table 9.1 as a model, construct a person/situation segmentationmatrix for a brand of perfume.You might want to ask different groups of students to construct a matrix forother very different types of products, such as convenience versus specialtygoods. Tell students to look up these terms in the glossary and index forfurther information. Allow students to experiment with variables to construct their matrix. (Possible Field Project or In-Class Group Project Idea)(25 minutes, Chapter Objective 1, AACSB: Reflective Thinking, Course Learning Outcome 10)4.What applications of queuing theory can you find employed that localservices use? Interview consumers who are waiting on lines to determinehow (if at all) this experience affects their satisfaction with the service.The students should consider the explanation of queuing theory—themathematical study of waiting in lines—as part of the psychological timeconstruct. As suggested, a consumer’s experience of waiting can radicallyinfluence his or her perception of service quality. Although we assume thatsomething must be good if we have to wait for it, the negative feelingsaroused by long waits can quickly discourage consumers. Lines at movietheaters, restaurants, ticket booths, and university class registration allprovide contexts in which students might investigate the psychology of time.(Possible Field Project Idea)(60 minutes, Chapter Objective 1, AACSB: Analytic Skills, Course Learning Outcome 10)5.Many retailers believe that when they pile a lot of stuff around their store,this cluttered look encourages shoppers to hunt for items and eventually buy more. Dollar General recently raised the height of its shelves to more than six feet; J. C. Penney transformed empty walls into jewelry and accessorydisplays; Old Navy added lanes lined with items like water bottles, candy, and lunchboxes. Best Buy is even testing the impact of filling aisles with bulkyitems like Segways and bicycles to compensate for the smaller space thatthin TVs and smaller speakers take up. Walmart recently did an abruptabout-face: The company only recently remodeled its stores by eliminatingthe pallets of items it used to stack in the centers of aisles, and it reducedoverall inventory by about 9%. Customers loved the leaner, cleaner look.Only one problem: They bought less stuff. As a senior Walmart executivecommented, “They loved the experience. They just bought less. And thatgenerally is not a good long-term strategy.” Now, Walmart is addinginventory back in and is once again piling stacks of merchandise in aisles.What is your take on these store-stocking strategies? Visit several “big-box”stores in your area, such as Walmart, Target, Best Buy, Costco, and so on.If possible, interview shoppers about their experiences. Do they have trouble navigating around the store? Do they enjoy the clutter? Does it feel like a“treasure hunt” when they have to pick their way around piles and pallets? If you were designing a store, how would you craft a stocking strategy thatwould make it easy to shop there?A variety of responses will emerge from this activity because students mayhave different motivations for shopping and may have different experienceswithin the store depending on the shopper density when they shop.Students should recognize the trade-off between the convenience of makingthings neat, orderly and easy to find and the messy, cluttered store withthings stacked high, which customers associate with lower prices.(30 minutes, Chapter Objective 1, AACSB: Reflective Thinking, Course Learning Outcome 10)6.Interview people who are selling items at a flea market or garage sale. Askthem to identify some items to which they had a strong attachment. Then,see if you can prompt them to describe one or more divestment rituals theywent through as they prepared to offer these items for sale.Student results will depend entirely on the outcomes that they receive fromrespondents. Students should recognize the different types of divestmentrituals.(60 minutes, Chapter Objective 5, AACSB: Reflective Thinking, Course Learning Outcome 10)7.Identify three people who own an electric coffeemaker. Then, “go to thegemba” by observing them as they actually prepare coffee in the appliance at home. Based on these experiences, what recommendations might you make to the designer of a new coffeemaker model that would improve customers’ experience with the product?Given the modern infatuation with coffee, responses to this will likely havesomething to do with upscale blends and flavors, ability to makecappuccino/espresso products, etc. Buying coffee retail is much more aboutthe experience than the actual coffee. Home use may start to mirror this. (30 minutes, Chapter Objective 4, AACSB: Reflective Thinking, Course Learning Outcome 10)CASE STUDY TEACHING NOTESChapter 9 Case Study: Giving and Receiving on Summary of CaseStarted as the brainchild of a city employee in Tucson, Arizona, as a means of relieving strain on public landfills, has grown to immense proportions. is a virtual garage sale where the main rule is that all things given and taken must be done on a completely free basis. No money or product exchanges are to be made. Participants can register for their own geographic area, then post things that they want to dispose of or take things that they need. Now, the population of has grown to millions of members in over 75 countries. In addition, this growth was achieved through word-of-mouth and free publicity. The initial goal of landfill relief has also been accomplished as an estimated 300 tons of garbage avoid such a fate every day.Suggestions for PresentationThe most direct link for presenting and discussing this case is in the section, “Product Disposal” with the concepts of lateral cycling and disposal options. Freecycli ng is briefly highlighted in the chapter section, “Disposal Options,” and the accompanying Marketing Opportunity special feature box.Suggested Answers for Discussion Questions1.Why do you think has achieved such high levels of growth insuch a short period?The most obvious answer to this question is that the market was ready, even craving some kind of product disposal option such as this. People often have things to get rid of that do not have much resale value. Often, items wouldcost more to have someone haul them away than they are worth. Manypeople also feel a bit of guilt in throwing away something that is perfectlyusable. Therefore, if they find someone who can use the item, there is greatsatisfaction in that. On the taking end, who does not want free stuff? Thereare all too many people waiting to snag up the free stuff. As long as thissupply-demand dynamic continues, freecycling is around forever.(10 minutes, Chapter Objective 5, AACSB: Reflective Thinking, Course Learning Outcome 10) has created an alternative disposal option that is rapidlygrowing. Discuss ways that freecycling might affect the purchase habits ofconsumers.There are at least two main ways that freecycling affects the purchase habits of people. People who have become involved in freecycling are much morelikely to think about whether or not they really need items that they arebuying new. The second way is that people might forego buying somethingnew or even used if they can find it free on .(10 minutes, Chapter Objective 5, AACSB: Analytic Skills, Course Learning Outcome 10)3.Should for-profit businesses like eBay get into the freecycling business?Should companies motivate more consumers to give things away that they。
上海人力资源管理师三级专业英语
上海人力资源管理师三级专业英语人力资源管理师三级-英语l.Absence 缺席2.Acceptability 可接受性3Achievement tests 成就测试4Action plan行动计划5Adverse impact 负面影响6Allowance津贴,补助7Announcement 公告8Applicant 求职者9Application 申请10Appraisal评价,评估11Appoint 任命12Arbitrary 仲裁13Assessment center 评价中心14Authority 权威15Audiovisual instruction 视听教学16Audit approach 审计法17Balanced scorecard综合评价卡,平衡计分法18Behavior modeling 行为模拟19Behavior-based program 行为改变计划20Benchmarks 基准21Benefits 福利22Bonus 奖金23Business planning 企业规划24Candidate 候选人25Career anchor 职业锚26Career counseling 职业咨询27Career curves 职业曲线28Career development 职业发展29Centralization 集权化30Coach 教练31Cognitive ability 认知能力32Commitment 承诺,义务33Communication skill 沟通技巧34Compensable factors 报酬要素35Compensation 报酬,补偿36Competency assessment 能力评估37Competency model 能力模型38Competitive advantage 竞争优势39Compromise 妥协40Concentration strategy 集中战略41Consultation 商量,请教42Continuous learning 持续学习43Coordination training 合作培训44Core competencies 核心竞争力45Cost structure 成本结构46Critical incident method 关键事件法47Cross-cultural preparation 跨文化准备48Cross-training 交叉培训49Cultural environment 文化环境50Cultural shock 文化冲击51Customer appraisal 顾客评估52Data flow diagram 数据流程图53Decentralization 分散化54Decision making 决策55Deficiency 缺乏56Delayering 扁平化57Demand forecasting 需求预测58Depression 沮丧59Development planning system 开发规划系统60Differential piece rate 差额计件工资61Direct costs 直接成本62Discipline 纪律63Dismiss 解雇64Disparate treatment 差别性对待65Diversity training 多元化培训66Dividends 红利67Discrimination 歧视68Downsizing 精简69Downward move 降级70Efficiency wage theory 效率工资理论71Egalitarian 平等主义72Earnings所得,收入73Efficiency 效率74Employee empowerment 员工授权75Employee leasing 员工租借76Employee survey research 雇员调查与研究77Entrepreneur 企业家78Equal employment opportunity (EEO)公平就业机会79Ethics 道德80Exit interview 离职面谈81Expatriate外派雇员82Expert systems 专家系统83Explicit knowledge 显性知识84External growth strategy 外边成长战略85External labor market外部劳动力市场86Face to face discussion 当面讨论87Factor comparison system 因素比较法88Feedback 反馈89Flat hourly rate 小时工资率90Flextime灵活的时间91Flowchart 流程图92Formal education programs 正规教育计划93Frame of reference 参照系94Functional job analysis, FJA 职能工作分析95Gain sharing plans收益分享计划96Globalization 全球化97Goals and timetables 目标和时间表98Group mentoring program 群体指导计划U99 Head hunter 猎头100 Healthy and safety 健康安全101 High-performance work systems 高绩效工作系统102 Hourly work计时工资制103 Human capital 人力资本104 Human resource information system 人力资源信息系统105 Human resource management 人力资源管理106 Human resources planning, HRP 人力资源计划107 Income收入,收益108 Indirect costs 间接成本109 Inflation通货膨胀110 Input 投入111 Insurance 保险112 Intellectual asset 知识资产113 Internal analysis 内部分析114 Internal growth strategy 内部成长战略115 Internal labor force 内部劳动力116 Internet 互联网117 Internship programs 实习计划118 Interview 面试119 Industrialization 产业化120 IT(Information Technology)信息技术121 Invest 投资122 Job analysis 工作分析123 Job classification system 工作分类法124 Job description 工作描述125 Job design工作设计126 Job enlargement 工作扩大化127 Job enrichment 工作丰富化128 Job evaluation 工作评价129 Job ranking system 工作重要性排序法130 Job rotation 工作轮换131 Job satisfaction 工作满意度132 Job specification 工作规范133 Job structure 工作结构134 Labor relations process 劳动关系进程135 Leaderless group discussion 无领导小组讨论法136 Learning organization 学习型组织137 Line manager 直线经理138 Maintenance of membership 会员资格维持139 Management by objectives, MBO 目标管理140 Management forecasts 管理预测141 Management process 管理过程142 Manager appraisal 经理评估143 Managing diversity 管理多元化144 Manpower人力,劳动力145 Markov analysis马克夫分析法146 Material incentive 物质奖励147 Mediation 调解148 Mentor 导师149 Merit guideline 绩效指南150 Minimum wage 最低工资151 Morale 士气152 Motivation to learn 学习的动机153 Needs assessment (培训)需要评价154 Night shift 夜班155 Nonprofit organization 非营利组织156 Occupation 职业157 On-the-job training, OJT 在职培训158 Opportunity to perform 实践的机会159 Organization design and development 组织设计与发展160 Organizational analysis 组织分析161 Organization chart 组织结构图162 Organization code 组织代码163 Orientation 入职培训164 Outplacement counseling 重新谋职咨询165 Outsourcing 夕卜包166 Overpay超额工资167 Panel interview 小组面试168 Pay claim 加薪要求169 Pay grade工资等级170 Pay structure 工资结构171 Pay-for-performance standard 按绩效的报酬标准172 Pay-policy line 工资政策线173 Payroll职工薪水册174 Pension养老金,退休金175 Peer appraisal 同事评估176 Performance appraisal 绩效评价177 Performance feedback 绩效反馈178 Performance management 绩效管理179 Performance planning and evaluation 绩效规划与评价系统180 Post岗位,职位181 Priority 优先182 Person characteristics 个人特征183 Personnel selection 人员甄选184 Piecework计件工资185 Position analysis questionnaire, PAQ 职位分析问卷调查186 Power distance 权力差距187 Predictive validation 预测效度188 Profit sharing 利润分享189 Promotion 晋升190 Psychological contract 心理契约191 Questionnaire 调查问卷192 Rapport和谐,亲善193 Readability 易读性194 Readiness for training 培训准备195 Reasoning ability 推理能力196 Reconciliation 和解197 Recognition 认可,承认198 Recruitment 招募199 Redundancy 冗余200 Reengineering 流程再造201 Reject拒绝,否决202 Reinstatement 复职203 Relational database 关联数据库204 Reliability 信度205 Remuneration 报酬206 Reputation 声誉,名声207 Retention plan (核心人员)保持计划208 Repatriation 归国准备209 Replacement charts 替换表210 Return on investment (ROI)投资回报211 Role analysis technique 角色分析技术212 Role play角色扮演213 Senior management 高级管理层214 Sick leave 病假215 Self-appraisal 自我评估216 Subcontracting 转包合同217 Substantive reason 客观存在因素218 Successor 后任219 Supply forecasting 供给预测220 Talent才能,才干221 Situational interview 情景面试222 Skill inventories 技能量表223 Skill-based pay 技能工资224 Specificity 明确性225 Spot bonus即时奖金226 Staffing tables 人员配置表227 Strategic choice 战略选择228 Strategic congruence 战略一致性229 Strategic human resource management 战略性人力资源管理230 Strategy implementation 战略执行231 Subordinate 下属232 Succession planning可持续发展计划233 Tacit knowledge 隐形知识234 Task analysis 任务分析235 Team building 团队建设236 Termination 终止237 Total quality management (TQM)全面质量管理238 Training administration 培训管理239 Training outcomes 培训结果240 Trend analysis 趋势分析241 Turnover离职,流动242 Utility 效用243 Validity 效度244 Verbal comprehension 语言理解能力245 Vesting既得利益246 Voicing 发言247 Wage and salary survey 薪资调查248 Web-based training 网上培训249 Welfare system 福利体系250 Work permit/ work certificate 就业许可证。
Geng L. A Unified framework for Utility based Measures for Mining Itemsets
A Unified Framework for Utility Based Measures for MiningItemsets∗Hong Y aoDepartment of Computer Science,University of Regina Regina,SK,Canada S4S0A2 yao2hong@cs.uregina.caHoward J.HamiltonDepartment of ComputerScience,University of ReginaRegina,SK,Canada S4S0A2hamilton@cs.uregina.caLiqiang GengDepartment of ComputerScience,University of ReginaRegina,SK,Canada S4S0A2gengl@cs.uregina.caABSTRACTA pattern is of utility to a person if its use by that per-son contributes to reaching a goal.Utility based measures use the utilities of the patterns to reflect the user’s goals.In this paper,wefirst review utility based measures for itemset mining.Then,we present a unified framework for incorpo-rating several utility based measures into the data mining process by defining a unified utility function.Next,within this framework,we summary the mathematical properties of utility based measures that will allow the time and space costs of the itemset mining algorithm to be reduced. Categories and Subject DescriptorsH.2.8[Database Management]:Database Applications—data miningGeneral TermsMeasuresKeywordsData Mining,Knowledge Discovery,Interestingness Mea-sures,Utility Based Measures,Utility Based Data Mining 1.INTRODUCTIONData mining can be regarded as an algorithmic process that takes data as input and yields patterns,such as classification rules,itemsets,association rules,or summaries,as output.∗Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted withoutfee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on thefirst page.To copy otherwise,or republish,to post on servers or to redistribute to lists,requires prior specific permission and/or a fee. UBDM’06,August20,2006,Philadelphia,Pennsyl-vania,USA.Copyright c 2006ACM1-59593-440-5/06/0008...$5.00.For example,frequent itemsets can be discovered from mar-ket basket data and used to derive association rules for pre-dicting the conditional probability of the purchase of certain items,given the purchase of other items[1,2,9].An item-set is a set of items.The goal of frequent itemset mining is to identify all frequent itemsets,i.e.,itemsets that have at least a specified minimum support,which is the percentage of transactions containing the itemset.In this paper,we focus on itemset mining.Interestingness measures can play an important role in knowl-edge discovery.These measures are intended for selecting and ranking patterns according to their potential interest to the user.For example,itemset mining is based on the assumption that only itemsets with high support are of in-terest to users.That is,the support measure uses frequency as an estimate of the utility of a pattern to a user. Measuring the interestingness of discovered patterns is an active and important area of data mining research.A com-prehensive study of twenty-one measures that were origi-nally developed in diversefields such as statistics,social sci-ence,machine learning,and data mining is presented by Tan et al.[19].Hilderman and Hamilton[8]theoretically and empirically evaluated twelve diversity measures used as heuristic measures of interestingness for ranking summaries generated from dataset.Yao et al.[21]presented a simple and unified framework for the study of quantitative mea-sures associated with rules.Most research on interestingness measures has focused on using a statistical or mathematical method to evaluate the usefulness of rules[10],but such a method is not trivial for a human expert to understand.In general,it is not easy for user to choose one of the mea-sures,because even data mining specialists or practitioners may not be familiar with all available measures.In practice,the frequency of occurrence may not express the semantics of applications,because the user’s interest may be related to other factors,such as cost,profit,or aesthetic value.For example,simply choosing the frequent itemsets does not reflect the impact of any factor except the frequency of the items.The usefulness of the support measure is re-duced by problems with the quantity and quality of the min-ing results.First,a huge number of frequent itemsets that are not interesting to the user are often generated when the minimum support is low.For example,there may be thou-sands of combinations of products that occur in1%of thetransactions.If too many uninteresting frequent itemsets are found,the user is forced to do additional work to select the rules that are indeed interesting.Second,the quality problem is that support,as defined based on the frequency of itemsets,is not necessarily an adequate measure of a typi-cal user’s interest.A sales manager may not be interested in frequent itemsets that do not generate significant profit.In other word,frequent itemsets may only contribute a small portion of the overall profit,whereas non-frequent itemsets may contribute a large portion of the profit[12].The follow-ing example shows that support based itemset mining may lead to some high profit itemsets not being discovered due to their low support.Example1.Consider the small transaction dataset shown in Table1and the unit profit for the items shown in Table2. Each value in the transaction dataset indicates the quantity sold of an ing Table1and2,the support and profit for all itemsets can be calculated(see Table3).For example, since for the10transactions in Table1,only two transac-tions,t8and t9,include both items B and D,the support of the itemset BD is2/10=20%.Since t8includes one B and one D,and t9includes one B and ten D s,a total of two B s and eleven D s appear in transactions containing the itemset ing the Table2,the profit for each item B is100and the profit for each item D is1.Thus,the profit of the item-sets BD could be considered to be2×100+11×1=211. The profit of the other itemsets in Table3can be obtained in a similar fashion.Supposing that the minimum support is40%,the frequent itemsets in Table3are D,A,AD,and C,but the four most profitable itemsets are BD,B,AC, and CD,all of which are infrequent itemsets.Transaction ID Item A Item B Item C Item Dt14010t22006t300130t43005t51006t640210t72008t81111t901010t105009Table1:A transaction dataset.Item Name Profit($)Item A5Item B100Item C38Item D1Table2:The profit table for the items.In general,a pattern that is of interest to one user may not be of interest to another user,since users have different lev-els of interest in patterns.The support measure reflects the frequency of combinations of items,but it does not reflect their semantic significance.Thus,a user may incur a high computational cost that is disproportionate to what the user wants and gets[14].A natural way for interesting measureItemsets Support(%)Profit($)A80110B20200C40190D9085AB10105AC30197AD70135BC10138BD20211CD30193ABC10143ABD10106ACD20150BCD10139ABCD10144Table3:The support,and the profits of all itemsets. may allow a user to express his or her concern about the usefulness of results since only the user know his or her in-formation need.That is,to allow data mining to further its impact on real-world applications,it is appropriate to consider user-specified interestingness,which bring more se-mantics of applications into data mining process and evalu-ate how user’s expectation affect the data mining process.To make clear the opportunity for a unified framework,we survey measures of interestingness for utility based data mining of itemsets.Utility based data mining refers to al-lowing a user to conveniently express his or her perspec-tives concerning the usefulness of patterns as utility values and thenfinding patterns with utility values higher than a threshold[20].A pattern is of utility to a person if its use by that person contributes to reaching a goal.People may have differing goals concerning the knowledge that can be extracted from a data set.For example,one person may be interested infinding the sales with the most profit in a transaction data set.Another person may be interested infinding the largest increase in gross sales.This kind of interestingness is based on user-defined utility functions in addition to the raw data[4,5,6,11,13,16,20].In fact, to achieve a user’s goal,two types of utilities for items may need to be identified.The transaction utility of an item is directly obtained from the information stored in the trans-action dataset.For example,the quantity of an item in Ta-ble1is a kind of transaction utility.The external utility of an item is given by the user.It is based on information not available in the transaction dataset.For example,a user’s beliefs about the profit associated with items is expressed in Table2.External utility often reflects user preference and can be represented by a utility table or utility function. By combining a transaction dataset and a utility table(or utility function)together,the discovered patterns will bet-ter match a user’s expectations than by only considering the transaction dataset itself.Tofind patterns that conform to a user’s interests,in this paper,we present a unified frame-work to show how utility measures are incorporated into data mining process by defining a unified utility function. Furthermore,three mathematical properties of this unified utility function are identified to allow the time and space costs of the mining algorithms to be reduced.The remainder of this paper is organized as follows.In Sec-tion2,we survey utility based measures for mining itemsets.A framework for incorporating these utility measures in the data mining process is presented in Section3.In Section4, the mathematical properties of utility based measures are identified.Finally,conclusions are drawn in Section5. 2.UTILITY BASED MEASURES Researchers have proposed interestingness measures for var-ious kinds of patterns,analyzed their theoretical properties, evaluated them empirically,and proposed strategies for se-lecting appropriate measures for particular domains and re-quirements.In data mining research,most interestingness measures have been proposed for evaluating itemsets and association rules.In this paper,we concentrate on interest-ingness measures that depend on the utility(usefulness)of the itemsets.We begin by reviewing pertinent notions used for itemset mining.Adapting from the notation used in the descrip-tions of other itemset mining approaches[5,16],we let I={i1,...,i p,i q,...,i m}be a set of items,where each item is associated with an attribute of a transaction dataset T. Each transaction t q in T is a subset of I.An itemset S is a subset of I,i.e.,S⊆I.To simplify notation,we sometimes write an itemset{i1,...,i k}as i1...i k;e.g.,ABCD repre-sents itemset{A,B,C,D}.We denote the support value of itemset S as s(S)and the utility value of itemset S as u(S).Definition1.The transaction set of an itemset S,de-noted T S,is the set of transactions that contain itemset S,i.e.,T S={t q|S⊆t q,t q∈T}.For instance,consider the transaction dataset shown in Ta-ble1,supposing itemset S is S=AD.By definition, T S={t2,t4,t5,t6,t7,t8,t10}.A utility based measure is a measure that takes into con-sideration not only the statistical aspects of the raw data, but also the utility of the mined patterns.Motivated by the decision theory,Shen et al.stated that the”interestingness of a pattern=probability+utility”[17].Based on the user’s specific objectives and the utility of the mined pat-terns,utility-based mining approaches may be more useful in real applications,especially in decision making problems. In this section,we review utility based measures for item-sets.Since we use a unified notation for all methods,some representations differ from those used in the original papers. The simplest method to incorporate utility is called weighted itemset mining,which assigns each item a weight represent-ing its importance[5,11].For example,the weights may correspond the profitability of different items;e.g.,a com-puter(item A)may be more important than a phone(item B)in terms of profit.Weights assigned to items are also called horizontal weights[13].The weights can represent the price or profit of a commodity.In this scenario,two measures are proposed to replace support.Thefirst one is called weighted support,which is defined assupport w(S)=(i p∈S w p)s(S),(1)where w p denotes the weight of item i p.Thefirst factor of the weighted support measure has a biastowards the rules with more items.When the number ofthe items is large,even if all the weights are small,the to-tal weight may be large.The second measure,normalizedweighted support,is proposed to reduce this bias and is de-fined assupport nw(S)=1(i p∈Sw p)s(S),(2)where|S|is the number of items in the itemset S.The traditional support measure is a special case of normal-ized weighted support,because when all weights for itemsare equal to1,the normalized weighted support is identi-cal to support.The Weighted Items(WI)approach[5]andthe Value Added Mining(VAM)approach[11]use weighteditems to capture the semantic significance of itemsets at theitem level.Unlike frequent itemset mining,which treats allitems uniformly,both of these approaches assume that itemsin a transaction dataset(columns in the table)have differentweights to reflect their importance to the user.Lu et al.proposed another data model by assigning a weightto each transaction[13].The weight represents the signifi-cance of the transaction in the data set.Weights assignedto transactions are also called vertical weights[13].For ex-ample,the weight can reflect the transaction time,i.e.,morerecent transactions can be given greater weights.Based onthis model,vertical weighted support is defined assupport v(S)=t q∈T Sw qt∈Tw,(3)where w q and w denote the vertical weight for transactionst q and t,respectively.The mixed weighted model[13]uses both horizontal andvertical weights.In this model,each item is assigned a hor-izontal weight and each transaction is assigned a verticalweight.Mixed weighted support is defined assupport m(S)=support nw(S)·support v(S).(4)Both support v and support m are extensions of the tradi-tional support measure.If all vertical and horizontal weightsare set to1,both support v and support m are identical tosupport.Objective oriented utility based association(OOA)miningallows a user to set objectives for the mining process[17].Inthis method,the attributes are partitioned into two groups,the target attributes and the non-target attributes.A non-target attribute(called an nonobjective attribute in[17]isonly permitted to appear in the antecedents of associationrules.A target attribute (called an objective attribute in [17])is only permitted to appear in the consequents of rules.The target attribute-value pairs are assigned utility values.The mining problem is to find frequent itemsets of non-target attributes,such that the utility values of their correspond-ing target attribute-value pairs are above a threshold.For example,in Table 4obtained from [17],Treatment is a non-target attribute,while Effectiveness and Side-effect are two target attributes.The goal of the mining problem is to find treatments with high effectiveness and mild side effects.The utility measure is defined asu (S )=1s (S )t q∈TSu (t q ),(5)where S is the non-target itemsets to be mined (the Treat-ment attribute-value pairs in the example)and u (t q )denotes the utility of transaction t q .The function u (t q )is defined asu (t q )=i p ∈C qf (i p ),(6)where C q denotes the set of target items in transaction t q and f (i p )is the utility function of item i p ,which denotes the utility associated with i p .If there is only one target attribute and its weight equals to 1,t q ∈T S u (t q )is identical to s (S ),and hence u (S )equals to 1.Continuing the example,we assign the utility values to the target attribute-value pairs shown in Table 5and accord-ingly obtain the utility values for the treatments shown in Table 6.For example,Treatment 5has the greatest util-ity value 1.2,and therefore,it best meets the user specified target.TID TreatmentEffectivenessSide-effectt 1124t 2242t 3242t 4223t 5213t 6342t 7342t 8314t 9452t 10442t 11442t 12431t 13541t 14541t 15511t 16531Table 4:A medical dataset.The approach of Lu et al.[13]and OOA mining approach [6,17]both capture the semantic significance of itemsets at the transaction level.They assume that transactions in a dataset (rows in the table)have associated utility values that reflect their importance to the user.Effectiveness Side-effect Value Meaning Utility Value Meaning Utility 5Much better 14Very serious -0.84Better 0.83Serious -0.43No effect 02A little 02Worse -0.81Normal0.61Much worse-1Table 5:Utility values for Effectiveness and Side-effect .Itemset Utility Treatment =1-1.6Treatment =2-0.25Treatment =3-0.066Treatment =40.8Treatment =51.2Table 6:Utilities of the items.Hilderman et al.proposed the Itemset Share framework that takes into account weights on both attributes and attribute-value pairs [7].The precise impact of the purchase of an itemset can be measured by the itemset share ,the frac-tion of some overall numerical value,such as the total value of all items sold.For example,in a transaction data set,the weight on an attribute could represent the price of a commodity,and the weight on an attribute-value pair could represent the quantity of the commodity in a transaction.Based on this model,in the Itemset Share framework,sup-port is generalized.The count support for itemset S is de-fined ascount sup (S )=t q ∈T Si p∈S w (i p ,t q )t ∈Ti ∈Iw (i,t ),(7)where w (i p ,t q )denotes the weight of attribute i p for trans-action t q and w (i p ,t q )>0.Similarly,the amount support is defined asamount sup (S )=t q ∈T Si p ∈S w (i p ,t q )w (i p )t ∈Ti ∈Iw (i,t )w (i ),(8)where w (i p )is the weight for attribute i p and w (i p )>0.Based on the data model in [7],Yao et al.proposed another utility measure [20],defined asu (S )= t q ∈T Si p ∈Sw (i p ,t q )w (i p ),(9)where w (i p ,t q )denotes the utility value of attribute i p for transaction t q ,w (i p )denotes the utility value of attribute i p ,w (i p ,t q )>0and w (i p )>0.This utility function is similar to amount support,except that it represents a utility value,such as the profit in dollars,rather than a fraction of the total weight of all transactions in the data set.The Itemset Share(IS)approach[4]and the approach of Yao et al.[20]capture the semantic significance of numerical values that are typically associated with the individual items in a transaction dataset(cells in the table).Table7summarizes the utility measures discussed in this section by listing the name of each measure and its data model.The data model describes how the information rel-evant to the utility is organized in the data set.All these measures are extensions of the support and confidence mea-sures.No single utility measure is suitable for every applica-tion,because applications have different objectives and data models.Given a data set,one could choose a utility mea-sure by examining the data models for the utility measures given in Table7.For example,if one has a data set with weights for each row,then one might choose the vertical weighted support measure.By checking Table7carefully, wefind that the difference among these models are:(1) different levels of granularity(item level,transaction level, and cell level)are used to specify the semantic significance of itemsets,and(2)different pruning strategies are developed according to the properties of these measure functions.For (1),we present a unified framework for utility base mea-sures that incorporates existing utility based measures into data mining process in Section3.For(2),we summarize the mathematical properties of the unified framework for utility base measures in Section4.3.A UNIFIED FRAMEWORK FOR UTIL-ITY BASED MEASURESDuring the knowledge discovery process,utility based mea-sures can be used in three ways,which we call the roles of the utility based measures.Figure1shows these three roles.First,measures can be used to prune uninterest-ing patterns during the data mining process to narrow the search space and thus improve the mining efficiency.For example,a threshold for support can be used tofilter out patterns with low support during the mining process and thus improve efficiency[2].Similarly,a utility threshold can be defined and used for pruning patterns with low utility values[20].Secondly,measures can be used to rank the pat-terns according to the order of their interestingness scores. Thirdly,measures can be used during post processing to se-lect the interesting patterns.For example,after the data mining process,we can use the chi-square test to select the rules that have significant correlations[3].The second and third approaches can also be combined byfirstfiltering the patterns and then ranking them.For the second or third ap-proach,utility based measures need not be incorporated into the data mining algorithm.In this paper,we concentrate on first method since it can improve the mining efficiency by reducing the time and space costs of the mining algorithm. Now,formal definitions of key terms used in our unified utility framework for utility measures for mining itemsets are presented.We denote the utility value of an itemset S as u(S),which will be described in more detail shortly.Definition2.The utility constraint is a constraint of the form u(S)≥minutil.Definition3.An itemset S is a high utility pattern if u(S)≥minutil,where minutil is the threshold defined by the user. Otherwise,S is a low utility itemset.Based on the utility constraint,the unified utility framework for utility measures is defined as follows.Definition4.The utility based itemset mining problem is to discover the set H of all high utility itemsets,i.e.,H={S|S⊆I,u(S)≥minutil}.(10) For example,consider the itemsets in Table3.If u(S)is the profit of an itemset S and minutil=150,then H= {B,C,AC,BD,CD,ACD}.According to the survey presented in Section2,u(S)plays a key role in specifying utility based data mining problems. Different utility measures use different formulas for u(S). Now,we show how to define u(S)in terms of a user defined utility function f.In Example1,the profit of an item-set reflects a store manager’s goal of discovering itemsets producing significant profit(e.g.,minutil=150).A user judges BD to be useful,since the profit of itemset BD is greater than minutil.We observe that the semantic mean-ing of profit can be captured by a function f(x,y),where x is the quantity sold of an item and y is the unit profit of an item.The usefulness of an itemset is quantified as the product of x and y,namely,f(x,y)=x·y.The value of x can be obtained from the transaction dataset and depends only on the underlying dataset[18].On the other hand, the value of y is often not available in a transaction dataset and may depend on the user who examines the pattern[18]. Thus,in this case,the significance of an item is measured by two parts.One is the statistical significance of the item measured by parameter x,which is an objective term inde-pendent of its intended application.The other part is the semantic significance of the item measured by parameter y,which is a subjective term dependent on the application and the user.As a result,f(x,y)combines objective and subjective measures of an item together.The combination captures the significance of the itemset for this application, which reflects not only the statistical significance but also the semantic significance of the itemset.Definition5.The transaction utility value of an item,de-noted x pq,is the value of an attribute associated with an item i p in a transaction t q.For example,in Table1,the quantity sold values in the transactions are the transaction utility values.If i4=D, then x43=30is the transaction utility value of item D in transaction t3.In this paper,we restrict transaction utility variable values to numerical values,because,typically,transaction utility information can be represented in this form.MeasuresData models Extension of Weighted supportWeights for items Support Normalized weighted support Weights for itemsSupport Vertical weighted support Weights for transactionsSupport Mixed weighted supportWeights for both items and transactions Support OOA Target and non-target attributes Weights on transaction for target attributes Support Count support Weights foritems and cells in data set Support Amount support Weights for items and cells in data set Support Count confidence Weights for items and cells in data set Confidence Amount confidence Weights for items and cells in data set Confidence Yao et al.’s Weights for items and cells in data set SupportTable 7:Utility based interestingness measures.Figure 1:Roles of utility based measures.Definition 6.The external utility value of an item ,de-noted y p ,is a real number assigned by the user such that for any two items i p and i q ,y p is greater than y q iffthe user prefers item i p to item i q .The definition indicates that a external utility value is asso-ciated with a specific value in a domain to express user pref-erence.In practice,the value of y p is assigned by the user according to his interpretation of domain specific knowledge measured by some utility factors,such as cost,profit,or aes-thetic value.For example,let i 1=A and i 2=B .Using the Table 2,we have y 1=5and y 2=100.The inequality y 2>y 1reveals that the store manager prefers item B to item A ,since each item B earns more profit than each item A .By obtaining the transaction utility value x pq from a trans-action dataset and the external utility value y p from the user,a utility function to express the significance of an item-set can be defined as a two dimensional function f (x,y ).Definition 7.A utility function f is a function f (x,y ):(R,R )→R ,where R is the set of real numbers.Example 2.Consider the transaction dataset in Table 1and the profit table in Table 2.Let items i 1,i 2,i 3,and i 4be items A ,B ,C ,and D ,respectively.Suppose that the user defines utility function f (x pq ,y p )as f (x pq ,y p )=x pq ·y p ,where x pq is the quantity sold of an item i p in a transaction t q ,and y p is the unit price of the item i p .Then f (x 11,y 1)=4×5=20,which indicates that the supermarket earns $20by selling four A s in transaction t 1.Similarly,f (x 21,y 2)=0,f (x 31,y 3)=1×38=38,and f (x 41,y 4)=0.The utility value of an item is the sum of the values of the utility function for each transaction.Definition 8.The utility value of an item i p in an itemset S ,denoted l (i p ,S ),is the sum of the values of the utility function f (x pq ,y p )for each transaction t q in T S ,i.e.,l (i p ,S )=t q ∈T Sf (x pq ,y p ).(11)For example,consider the transaction dataset in Table 1with the profit table in the Table 2.If S =ACD ,then T S ={t 6,t 8},thus l (A,S )=4×5+1×5=25.The utility value of an itemset is represented by the sum of the utility values of every item in the itemset.Definition 9.The utility value of an itemset S ,denoted u (S ),is the sum of the utility value of each item in S ,i.e.,u (S )=i p ∈Sl (i p ,S ).(12)By substituting Equation 11into Equation 12,we obtainu (S )= i p ∈St q ∈T Sf (x pq ,y p ).(13)For example,given f (x pq ,y p )=x pq ·y p ,for itemset S =ACD ,we have T S ={t 6,t 8},then u (S )=l (A,S )+l (C,S )+l (D,S )=5×5+3×38+11×1=150.。
新编[经济学]管理会计英文版课后习题答案高等教育出版社chapter 9
CHAPTER 9standard costing:a managerial control toolQUESTIONS FOR WRITING AND DISCUSSION1.Standard costs are essentially budgetedamounts on a per-unit basis. Unit standardsserve as inputs in building budgets.2.Unit standards are used to build flexiblebudgets. Unit standards for variable costsare the variable cost component of a flexiblebudgeting formula.3.The quantity decision is determining howmuch input should be used per unit of out-put. The pricing decision determines howmuch should be paid for the quantity of inputused.4.Historical experience is often a poor choicefor establishing standards because the his-torical amounts may include more inefficien-cy than is desired.5.Engineering studies can serve as importantinput to standard setting. Many feel that thisapproach by itself may produce standardsthat are too rigorous.6.Ideal standards are perfection standards,representing the best possible outcomes.Currently attainable standards are standardsthat are challenging but allow some waste.Currently attainable standards are oftenchosen because many feel they tend to mo-tivate rather than frustrate.7.Standard costing systems improve planningand control and facilitate product costing. 8.By identifying standards and assessing devi-ations from the standards, managers can lo-cate areas where change or corrective be-havior is needed.9.Actual costing assigns actual manufacturingcosts to products. Normal costing assignsactual prime costs and estimated overheadcosts to products. Standard costing assignsestimated manufacturing costs to products.10. A standard cost sheet presents the standardamount of and price for each input and usesthis information to calculate the unit standardcost. 11.Managers generally tend to have more con-trol over the quantity of an input used ratherthan the price paid per unit of input.12. A standard cost variance should be investi-gated if the variance is material and if thebenefit of investigating and correcting thedeviation is greater than the cost.13.Control limits indicate how large a variancemust be before it is judged to be materialand the process is out of control. Control lim-its are usually set by judgment although sta-tistical approaches are occasionally used. 14.The materials price variance is often com-puted at the point of purchase rather than is-suance because it provides control infor-mation sooner.15.Disagree. A materials usage variance canbe caused by factors beyond the control ofthe production manager, e.g., purchase of alower-quality material than normal.16.Disagree. Using higher-priced workers toperform lower-skilled tasks is an example ofan event that will create a rate variance thatis controllable.17.Some possible causes of an unfavorablelabor efficiency variance are inefficient labor,machine downtime, and poor quality materi-als.18.Part of a variable overhead spending vari-ance can be caused by inefficient use ofoverhead resources.19.Agree. This variance, assuming that variableoverhead costs increase as labor usage in-creases, is caused by the efficiency or ineffi-ciency of labor usage.20.Fixed overhead costs are either committedor discretionary. The committed costs willnot differ by their very nature. Discretionarycosts can vary, but the level the companywants to spend on these items is decided atthe beginning and usually will be met unlessthere is a conscious decision to change thepredetermined levels.21.The volume variance is caused by the actualvolume differing from the expected volumeused to compute the predetermined stand-ard fixed overhead rate. If the actual volumeis different from the expected, then the com-pany has either lost or earned a contributionmargin. The volume variance signals thisoutcome, and if the variance is large, thenthe loss or gain is large since the volumevariance understates the effect.22.The spending variance is more important.This variance is computed by comparing ac-tual expenditures with budgeted expendi-tures. The volume variance simply tellswhether the actual volume is different fromthe expected volume.EXERCISES 9–11. d2. e3. d4. c5. e6. a9–21. a. The operating personnel of each cost center should be involved in settingstandards. They are the primary source for quantity information. The mate-rials manager and purchasing manager are a source of information for ma-terial prices, and personnel are knowledgeable on wage information. The Accounting Department should be involved in overhead standards and should provide information about past prices and usage. Finally, if infor-mation about absolute efficiency is desired, industrial engineers can pro-vide important input.b. Standards should be attainable; they should include an allowance forwaste, breakdowns, etc. Market prices for materials as well as labor (un-ions) should be a consideration for setting standards. Labor prices should include fringe benefits, and material prices should include freight, taxes, etc.2. In principle, before formal responsibility is assigned, the causes of the vari-ances must be known. To be responsible, a manager must have the ability to control or influence the variance. The following assignments of responsibility are general in nature and have exceptions:MPV: Purchasing managerMUV: Production managerLRV: Production managerLEV: Production managerOH variances: Departmental managers1. SH = 0.8 ⨯ 95,000 = 76,000 hours2. SQ = 5 ⨯ 95,000 = 475,000 components9–41. MPV = (AP – SP)AQ= ($0.03 – $0.032)6,420,000 = $12,840 FMUV = (AQ – SQ)SP= (6,420,000 – 6,400,000)$0.032 = $640 U2. LRV = (AR – SR)AH= ($12.50 – $12.00)2,000 = $1,000 UL EV = (AH – SH)SR= (2,000 – 1,850)$12.00 = $1,800 U9–51. Variable overhead analysis:Actual VOH Budgeted VOH Applied VOH2. Fixed overhead analysis:Actual FOH Budgeted FOH Applied FOH1. Materials: $60 ⨯ 20,000 = $1,200,000L abor: $21 ⨯ 20,000 = $420,0002. Actual Cost* Budgeted Cost VarianceMaterials $1,215,120 $1,200,000 $ 15,120 U Labor 390,000 420,000 30,000 F *$122,000 ⨯ $9.96; 31,200 ⨯ $12.503. MPV = (AP – SP)AQ= ($9.96 – $10)122,000 = $4,880 FMUV = (AQ – SQ)SP= (122,000 – 120,000)$10 = $20,000 UAP ⨯ AQ SP ⨯ AQ SP ⨯ SQ4. LRV = (AR – SR)AH= ($12.50 – $14)31,200 = $46,800 FLEV = (AH – SH)SR= (31,200 – 30,000)$14 = $16,800 UAR ⨯ AH SR ⨯ AH SR ⨯ SH1. MPV = (AP – SP)AQ= ($8.35 – $8.25)114,000 = $11,400 UMUV = (AQ – SQ)SP= (112,500 – 115,200)$8.25 = $22,275 F(A three-pronged variance diagram is not shown because MPV is for mate-rials purchased and not materials used.)2. LRV = (AR – SR)AH= ($9.80 – $9.65)37,560 = $5,634 UNote: AR = $368,088/37,560LEV = (AH – SH)SR= (37,560 – 38,400)$9.65 = $8,106 FAR ⨯ AH SR ⨯ AH SR ⨯ SH3. Materials Inventory ................................... 940,500M PV ............................................................ 11,400Accounts Payable ............................... 951,900Work in Process ....................................... 950,400MUV ...................................................... 22,275Materials Inventory .............................. 928,125Work in Process ....................................... 370,560LRV ............................................................ 5,634LEV ....................................................... 8,106Accrued Payroll ................................... 368,0881. Fixed overhead rate = $0.55/(1/2 hr. per unit) = $1.10 per DLHSH = 1,180,000 ⨯ 1/2 = 590,000Applied FOH = $1.10 ⨯ 590,000 = $649,0002. Fixed overhead analysis:Actual FOH Budgeted FOH Applied FOH(600,000 expected hours = 1/2 hour ⨯ 1,200,000 units)3. Variable OH rate = ($1,350,000 – $660,000)/600,000= $1.15 per DLH4. Variable overhead analysis:Actual VOH Budgeted VOH Applied VOH1. Cases needing investigation:Week 2: Exceeds the 10% rule.Week 4: Exceeds the $8,000 rule and the 10% rule.Week 5: Exceeds the 10% rule.2. The purchasing agent. Corrective action would require a return to the pur-chase of the higher-quality material normally used.3. Production engineering is responsible. If the relationship is expected to per-sist, then the new labor method should be adopted, and standards for materi-als and labor need to be revised.9–101. Standard fixed overhead rate = $2,160,000/(120,000 ⨯ 6)= $3.00 per DLHStandard variable overhead rate = $1,440,000/720,000= $2.00 per DLH2. Fixed: 119,000 ⨯ 6 ⨯ $3.00 = $2,142,000Variable: 119,000 ⨯ 6 ⨯ $2.00 = $1,428,000Total FOH variance = $2,250,000 – $2,142,000= $108,000 UTotal VOH variance = $1,425,000 – $1,428,000= $3,000 F3. Fixed overhead analysis:Actual FOH Budgeted FOH Applied FOHThe spending variance is the difference between planned and actual costs.Each item’s variance should be analyzed to see if these costs can be r e-duced. The volume variance is the incorrect prediction of volume, or alterna-tively, it is a signal of the loss or gain that occurred because of producing at a level different from the expected level.4. Variable overhead analysis:Actual VOH Budgeted VOH Applied VOHThe variable overhead spending variance is the difference between the actual variable overhead costs and the budgeted costs for the actual hours used.The variable overhead efficiency variance is the savings or extra cost at-tributable to the efficiency of labor usage.9–111. MPV = (AP – SP)AQ= ($6.60 – $6.40)1,488,000= $297,600 UMUV = (AQ – SQ)SP= (1,480,000 – 1,400,000)$6.40= $512,000 UNote: There is no three-pronged analysis for materials because materials purchased is different from the materials used. (MPV uses materials pur-chased and MUV uses materials used.)2. LRV = (AR – SR)AH= ($18.10 – $18.00)580,000= $58,000 ULEV = (AH – SH)SR= (580,000 – 560,000)$18.00= $360,000 UAR ⨯ AH SR ⨯ AH SR ⨯ SH3. Fixed overhead analysis:Actual FOH Budgeted FOH Applied FOHNote: Practical volume in hours = 2 ⨯ 288,000 = 576,000 hours4. Variable overhead analysis:Actual VOH Budgeted VOH Applied VOH1. Materials Inventory ................................... 9,523,200MPV ............................................................ 297,600Accounts Payable ............................... 9,820,8002. Work in Process ....................................... 8,960,000MUV ............................................................ 512,000Materials Inventory .............................. 9,472,0003. Work in Process ....................................... 10,080,000LRV ............................................................ 58,000LEV ............................................................. 360,000Accrued Payroll ................................... 10,498,0004. Work in Process ....................................... 3,080,000Fixed Overhead Control...................... 2,240,000Variable Overhead Control ................. 840,0005. Materials and labor:Cost of Goods Sold .................................. 1,227,600MPV ...................................................... 297,600MUV ...................................................... 512,000LRV ....................................................... 58,000LEV ....................................................... 360,000 Overhead disposition:Cost of Goods Sold .................................. 160,000Fixed Overhead Control...................... 160,000Cost of Goods Sold .................................. 32,000Variable Overhead Control ................. 32,0001. Tom purchased the large quantity to obtain a lower price so that the pricestandard could be met. In all likelihood, given the reaction of Jackie Iverson, encouraging the use of quantity discounts was not an objective of setting price standards. Usually, material price standards are to encourage the pur-chasing agent to search for sources that will supply the quantity and quality of material desired at the lowest price.2. It sounds like the price standard may be out of date. Revising the pricestandard and implementing a policy concerning quantity purchases would likely prevent this behavior from reoccurring.3. Tom apparently acted in his own self-interest when making the purchase. Hesurely must have known that the quantity approach was not the objective.Yet, the reward structure suggests that there is considerable emphasis placed on meeting standards. His behavior, in part, was induced by the re-ward system of the company. Probably, he should be retained with some ad-ditional training concerning the goals of the company and a change in em-phasis and policy to help encourage the desired behavior.9–14Materials:AP ⨯ AQ SP ⨯ AQ SP ⨯ SQLabor:AR ⨯ AH SR ⨯ AH SR ⨯ SH1. Materials Inventory ................................... 47,700MPV ...................................................... 5,700Accounts Payable ............................... 42,0002. Work in Process ....................................... 45,000MUV ............................................................ 2,700Materials Inventory .............................. 47,7003. Work in Process ....................................... 105,000LRV ....................................................... 2,300LEV (700)Accrued Payroll ................................... 102,0004. Cost of Goods Sold .................................. 2,700MUV ...................................................... 2,700MPV ............................................................ 5,700LRV ............................................................ 2,300LEV (700)Cost of Goods Sold ............................. 8,7001. VOH efficiency variance = (AH – SH)SVOR$8,000 = (1.2SH – SH)$2$8,000 = $0.4SHSH = 20,000AH = 1.2SH = 24,000 2. LEV = (AH – SH)SR$20,000 = (24,000 – 20,000)SR$20,000 = 4,000SRSR = $5LRV = (AR – SR)AH$6,000 = (AR – $5)24,000$0.25 = AR – $5AR = $5.253. SH = 4 ⨯ Units produced20,000 = 4 ⨯ Units produced Units produced = 5,000PROBLEMS9–171. Materials:AP ⨯ AQ SP ⨯ AQ SP ⨯ SQThe new process saves 0.25 ⨯ 4,000 ⨯ $3 = $3,000. Thus, the net savings at-tributable to the higher-quality material are ($6,000 – $3,000) – $2,300 = $700.Keep the higher-quality material!2. Labor for new process:AR ⨯ AH SR ⨯ AH SR ⨯ SHThe new process gains $3,000 in materials (see Requirement 1) but loses $6,000 from the labor effect, giving a net loss of $3,000. If this pattern is ex-pected to persist, then the new process should be abandoned.3. Labor for new process, one week later:AR ⨯ AH SR ⨯ AH SR ⨯ SHIf this is the pattern, then the new process should be continued. It will save $260,000 per year ($5,000 ⨯52 weeks). The weekly savings of $5,000 is the materials savings of $3,000 plus labor savings of $2,000.9–181. e2. h3. k4. n5. d6. g7. o8. b9. m10. l11. j12. c13. a14. i15. f9–191. Material quantity standards:1.25 feet per cutting board⨯ 67.50 feet for five good cutting boardsUnit standard for lumber = 7.50/5 = 1.50 feetUnit standard for foot pads = 4.0Material price standards:Lumber: $3.00 per footPads: $0.05 per padLabor quantity standards:Cutting: 0.2 hrs. ⨯ 6/5 = 0.24 hours per good unitAttachment: 0.25 hours per good unitUnit labor standard 0.49 hours per good unit Labor rate standard: $8.00 per hourStandard prime cost per unit:Lumber (1.50 ft. @ $3.00) $4.50Pads (4 @ $0.05) 0.20Labor (0.49 hr. @ $8.00) 3.92Unit cost $8.629–19 Concluded2. Standards allow managers to compare planned and actual performance. Thedifference can be broken down into price and efficiency variances to identify the cause of a variance. With this feedback, managers are able to improve productivity as they attempt to produce without cost overruns.3. a. The purchasing manager identifies suppliers and their respective pricesand quality of materials.b. The industrial engineer often conducts time and motion studies to deter-mine the standard direct labor time for a unit of product. They also can de-termine how much material is needed for the product.c. The cost accountant has historical information as well as current infor-mation from the purchasing agent, industrial engineers, and operating personnel. He or she can compile this information to obtain an achievable standard.4. Lumber:MPV = (AP – SP)AQ= ($3.10 – $3.00)16,000 = $1,600 UMUV = (AQ – SQ)SP= (16,000 – 15,000)$3 = $3,000 URubber pads:MPV = (AP – SP)AQ= ($0.048 – $0.05)51,000 = $102 FMUV = (AQ – SQ)SP= (51,000 – 40,000)$0.05 = $550 ULabor:LRV = (AR – SR)AH= ($8.05 – $8.00)5,550 = $277.50 ULEV = (AH – SH)SR= (5,550 – 4,900)$8 = $5,200 U9–201. The cumulative average time per unit is an average. It includes the2.5 hoursper unit when 40 units are produced as well as the 1.024 hours per unit when 640 units are produced. As more units are produced, the cumulative average time per unit will decrease.2. The standard should be 0.768 hour per unit as this is the average time takenper unit once efficiency is achieved:[(1.024 ⨯ 640) – (1.28 ⨯ 320)]/(640 – 320)3. Std. Price Std. Usage Std. CostDirect materials $ 4 25.000 $100.00 Direct labor 15 0.768 11.52 Variable overhead 8 0.768 6.14 Fixed overhead 12 0.768 9.22* Standard cost per unit $126.88* *Rounded4. There would be unfavorable efficiency variances for the first 320 units be-cause the standard hours are much lower than the actual hours at this level.Actual hours would be approximately 409.60 (320 ⨯ 1.28), and standard hours would be 245.76 (320 ⨯ 0.768).9–211. MPV = (AP – SP)AQ= ($4.70 – $5.00)260,000 = $78,000 FMUV = (AQ – SQ)SP= (320,000 – 300,000)$5 = $100,000 UThe materials usage variance is viewed as the most controllable because prices for materials are often market-driven and thus not controllable. Re-sponsibility for the variance in this case likely would be assigned to purchas-ing. The lower-quality materials are probably the cause of the extra usage.2. LRV = (AR – SR)AH= ($13 – $12)82,000 = $82,000 ULEV = (AH – SH)SR= (82,000 – 80,000)$12 = $24,000 UAR ⨯ AH SR ⨯ AH SR ⨯ SHProduction is usually responsible for labor efficiency. In this case, efficiency may have been affected by the lower-quality materials, and purchasing, thus, may have significant responsibility for the outcome. Other possible causes are less demand than expected, poor supervision, lack of proper training, and lack of experience.3. Variable overhead variances:Actual VOH Budgeted VOH Applied VOHFormula approach:VOH spending variance = Actual VOH – (SVOR ⨯ AH)= $860,000 – ($10 ⨯ 82,000)= $40,000 UVOH efficiency variance = (AH – SH)SVOR= (82,000 – 80,000)$10= $20,000 U4. Fixed overhead variances:Actual FOH Budgeted FOH Applied FOHThe volume variance is a measure of unused capacity. This cost is reduced as production increases. Thus, selling more goods is the key to reducing this variance (at least in the short run).5. Four variances are potentially affected by material quality:MPV $ 78,000 FMUV 100,000 ULEV 24,000 UVOH efficiency 20,000 U$ 66,000 UIf the variance outcomes are largely attributable to the lower-quality materi-als, then the company should discontinue using this material.6. (Appendix required)Materials Inventory ................................... 1,300,000MPV ...................................................... 78,000Accounts Payable ............................... 1,222,000Work in Process ....................................... 1,500,000MUV ............................................................ 100,000Materials Inventory .............................. 1,600,0009–21 ConcludedWork in Process ....................................... 960,000LRV ............................................................ 82,000LEV ............................................................. 24,000Accrued Payroll ................................... 1,066,000Cost of Goods Sold .................................. 206,000MUV ...................................................... 100,000LRV ....................................................... 82,000LEV ....................................................... 24,000MPV ............................................................ 78,000Cost of Goods Sold ............................. 78,000VOH Control .............................................. 860,000Various Credits .................................... 860,000FOH Control .............................................. 556,000Various Credits .................................... 556,000Work in Process ....................................... 800,000VOH Control ......................................... 800,000Work in Process ....................................... 480,000FOH Control ......................................... 480,000Cost of Goods Sold .................................. 60,000VOH Control ......................................... 60,000Cost of Goods Sold .................................. 76,000FOH Control ......................................... 76,0009–221. Fixed overhead rate = $2,400,000/600,000 hours*= $4 per hour*Standard hours allowed = 2 ⨯ 300,000 units2. Little Rock plant:Actual FOH Budgeted FOH Applied FOHAthens plant:Actual FOH Budgeted FOH Applied FOHThe spending varian ce is almost certainly caused by supervisor’s salaries (for example, an unexpected midyear increase due to union pressures). It is unlikely that the lease payments or depreciation would be greater than budg-eted. Changing the terms on a 10-year lease in the first year would be unusual (unless there is some sort of special clause permitting increased payments for something like unexpected inflation). Also, the depreciation should be on target (unless more equipment was purchased or the depreciation budget was set before the price of the equipment was known with certainty).The volume variance is easy to explain. The Little Rock plant produced less than expected, and so there was an unused capacity cost: $4 ⨯ 120,000 hours = $480,000. The Athens plant had no unused capacity.9–22 Concluded3. It appears that the 120,000 hours of unused capacity (60,000 subassemblies)is permanent for the Little Rock plant. This plant has 10 supervisors, each making $50,000. Supervision is a step-cost driven by the number of produc-tion lines. Unused capacity of 120,000 hours means that two lines can be shut down, saving the salaries of two supervisors ($100,000 at the original salary level). The equipment for the two lines is owned. If it could be sold, then the money could be reinvested, and the depreciation charge would be reduced by20 percent (two lines shut down out of 10). There is no way to directly reducethe lease payments for the building. Perhaps the company could use the space to establish production lines for a different product. Or perhaps the space could be subleased. Another possibility is to keep the supervisors and equipment and try to fill the unused capacity with special orders orders for the subassembly below the regular selling price from a market not normally served. If the selling price is sufficient to cover the variable costs and cover at least the salaries and depreciation for the two lines, then the special order option may be a possibility. This option, however, is fraught with risks, e.g., the risk of finding enough orders to justify keeping the supervisors and equipment, the risk of alienating regular customers who pay full price, and the risk of violating price discrimination laws. Note:You may wish to point out the value of the resource usage model in answering this question (see Chapter 3).4. For each plant, the standard fixed overhead rate is $4 per direct labor hour.Since each subassembly should use two hours, the fixed overhead cost per unit is $8, regardless of where they are produced. Should they differ? Some may argue that the rate for the Little Rock plant needs to be recalculated. For example, one possibility is to use expected actual capacity, instead of practi-cal capacity. In this case, the Little Rock plant would have a fixed overhead rate of $2,400,000/480,000 hours = $5 per hour and a cost per subassembly of $10. The question is: Should the subassemblies be charged for the cost of the unused capacity? ABC suggests a negative response. Products should be charged for the resources they use, and the cost of unused capacity should be reported as a separate item—to draw management’s attention to the need to manage this unused capacity.9–231. Normal Patient Day:Standard Standard StandardPrice Usage Cost Direct materials $10.00 8.00 lb. $ 80.00 Direct labor 16.00 2 hr. 32.00 Variable overhead 30.00 2 hr. 60.00 Fixed overhead 40.00 2 hr. 80.00 Unit cost $252.00 Cesarean Patient Day:Standard Standard StandardPrice Usage Cost Direct materials $10.00 20.00 lb. $200.00 Direct labor 16.00 4 hr. 64.00 Variable overhead 30.00 4 hr. 120.00 Fixed overhead 40.00 4 hr. 160.00 Unit cost $544.00 2. MPV = (AP – SP)AQ= ($9.50 – $10.00)172,000 = $86,000 FMUV = (AQ – SQ)SPMUV (Normal) = [30,000 – (8 ⨯ 3,500)]$10 = $20,000 UMUV (Cesarean) = [142,000 – (20 ⨯ 7,000)]$10 = $20,000 UMaterials .................................................... 1,720,000MPV ...................................................... 86,000Accounts Payable ............................... 1,634,000Work in Process ....................................... 1,680,000M UV ........................................................... 40,000Materials .............................................. 1,720,000MPV ............................................................ 86,000MUV ............................................................ 40,000Cost of Services Sold ......................... 126,0003. LRV = (AR – SR)AH= ($15.90 – $16.00)36,500 = $3,650 FLEV = (AH – SH)SRLEV (Normal) = [7,200 – (2 ⨯ 3,500)]$16 = $3,200 ULEV (Cesarean) = [29,300 – (4 ⨯ 7,000)]$16 = $20,800 UWork in Process ....................................... 560,000*LEV ............................................................. 24,000LRV ....................................................... 3,650Accrued Payroll ................................... 580,350 *[(2 ⨯ 3,500) + (4 ⨯ 7,000)] ⨯ $16 = $560,000Cost of Services Sold ............................... 20,350LRV ............................................................ 3,650LEV ....................................................... 24,0004. Variable overhead variances:Actual VOH Budgeted VOH Applied VOHFixed overhead variances:Actual FOH Budgeted FOH Applied FOHNote: SH = (2 ⨯ 3,500) + (4 ⨯ 7,000) = 35,000。
罗斯《公司理财》第9版精要版英文原书课后部分章节答案
CH5 11,13,18,19,2011.To find the PV of a lump sum, we use:PV = FV / (1 + r)tPV = $1,000,000 / (1.10)80 = $488.1913.To answer this question, we can use either the FV or the PV formula. Both will give the sameanswer since they are the inverse of each other. We will use the FV formula, that is:FV = PV(1 + r)tSolving for r, we get:r = (FV / PV)1 / t– 1r = ($1,260,000 / $150)1/112– 1 = .0840 or 8.40%To find the FV of the first prize, we use:FV = PV(1 + r)tFV = $1,260,000(1.0840)33 = $18,056,409.9418.To find the FV of a lump sum, we use:FV = PV(1 + r)tFV = $4,000(1.11)45 = $438,120.97FV = $4,000(1.11)35 = $154,299.40Better start early!19. We need to find the FV of a lump sum. However, the money will only be invested for six years,so the number of periods is six.FV = PV(1 + r)tFV = $20,000(1.084)6 = $32,449.3320.To answer this question, we can use either the FV or the PV formula. Both will give the sameanswer since they are the inverse of each other. We will use the FV formula, that is:FV = PV(1 + r)tSolving for t, we get:t = ln(FV / PV) / ln(1 + r)t = ln($75,000 / $10,000) / ln(1.11) = 19.31So, the money must be invested for 19.31 years. However, you will not receive the money for another two years. Fro m now, you’ll wait:2 years + 19.31 years = 21.31 yearsCH6 16,24,27,42,5816.For this problem, we simply need to find the FV of a lump sum using the equation:FV = PV(1 + r)tIt is important to note that compounding occurs semiannually. To account for this, we will divide the interest rate by two (the number of compounding periods in a year), and multiply the number of periods by two. Doing so, we get:FV = $2,100[1 + (.084/2)]34 = $8,505.9324.This problem requires us to find the FVA. The equation to find the FVA is:FVA = C{[(1 + r)t– 1] / r}FVA = $300[{[1 + (.10/12) ]360 – 1} / (.10/12)] = $678,146.3827.The cash flows are annual and the compounding period is quarterly, so we need to calculate theEAR to make the interest rate comparable with the timing of the cash flows. Using the equation for the EAR, we get:EAR = [1 + (APR / m)]m– 1EAR = [1 + (.11/4)]4– 1 = .1146 or 11.46%And now we use the EAR to find the PV of each cash flow as a lump sum and add them together: PV = $725 / 1.1146 + $980 / 1.11462 + $1,360 / 1.11464 = $2,320.3642.The amount of principal paid on the loan is the PV of the monthly payments you make. So, thepresent value of the $1,150 monthly payments is:PVA = $1,150[(1 – {1 / [1 + (.0635/12)]}360) / (.0635/12)] = $184,817.42The monthly payments of $1,150 will amount to a principal payment of $184,817.42. The amount of principal you will still owe is:$240,000 – 184,817.42 = $55,182.58This remaining principal amount will increase at the interest rate on the loan until the end of the loan period. So the balloon payment in 30 years, which is the FV of the remaining principal will be:Balloon payment = $55,182.58[1 + (.0635/12)]360 = $368,936.5458.To answer this question, we should find the PV of both options, and compare them. Since we arepurchasing the car, the lowest PV is the best option. The PV of the leasing is simply the PV of the lease payments, plus the $99. The interest rate we would use for the leasing option is thesame as the interest rate of the loan. The PV of leasing is:PV = $99 + $450{1 – [1 / (1 + .07/12)12(3)]} / (.07/12) = $14,672.91The PV of purchasing the car is the current price of the car minus the PV of the resale price. The PV of the resale price is:PV = $23,000 / [1 + (.07/12)]12(3) = $18,654.82The PV of the decision to purchase is:$32,000 – 18,654.82 = $13,345.18In this case, it is cheaper to buy the car than leasing it since the PV of the purchase cash flows is lower. To find the breakeven resale price, we need to find the resale price that makes the PV of the two options the same. In other words, the PV of the decision to buy should be:$32,000 – PV of resale price = $14,672.91PV of resale price = $17,327.09The resale price that would make the PV of the lease versus buy decision is the FV of this value, so:Breakeven resale price = $17,327.09[1 + (.07/12)]12(3) = $21,363.01CH7 3,18,21,22,313.The price of any bond is the PV of the interest payment, plus the PV of the par value. Notice thisproblem assumes an annual coupon. The price of the bond will be:P = $75({1 – [1/(1 + .0875)]10 } / .0875) + $1,000[1 / (1 + .0875)10] = $918.89We would like to introduce shorthand notation here. Rather than write (or type, as the case may be) the entire equation for the PV of a lump sum, or the PVA equation, it is common to abbreviate the equations as:PVIF R,t = 1 / (1 + r)twhich stands for Present Value Interest FactorPVIFA R,t= ({1 – [1/(1 + r)]t } / r )which stands for Present Value Interest Factor of an AnnuityThese abbreviations are short hand notation for the equations in which the interest rate and the number of periods are substituted into the equation and solved. We will use this shorthand notation in remainder of the solutions key.18.The bond price equation for this bond is:P0 = $1,068 = $46(PVIFA R%,18) + $1,000(PVIF R%,18)Using a spreadsheet, financial calculator, or trial and error we find:R = 4.06%This is the semiannual interest rate, so the YTM is:YTM = 2 4.06% = 8.12%The current yield is:Current yield = Annual coupon payment / Price = $92 / $1,068 = .0861 or 8.61%The effective annual yield is the same as the EAR, so using the EAR equation from the previous chapter:Effective annual yield = (1 + 0.0406)2– 1 = .0829 or 8.29%20. Accrued interest is the coupon payment for the period times the fraction of the period that haspassed since the last coupon payment. Since we have a semiannual coupon bond, the coupon payment per six months is one-half of the annual coupon payment. There are four months until the next coupon payment, so two months have passed since the last coupon payment. The accrued interest for the bond is:Accrued interest = $74/2 × 2/6 = $12.33And we calculate the clean price as:Clean price = Dirty price – Accrued interest = $968 – 12.33 = $955.6721. Accrued interest is the coupon payment for the period times the fraction of the period that haspassed since the last coupon payment. Since we have a semiannual coupon bond, the coupon payment per six months is one-half of the annual coupon payment. There are two months until the next coupon payment, so four months have passed since the last coupon payment. The accrued interest for the bond is:Accrued interest = $68/2 × 4/6 = $22.67And we calculate the dirty price as:Dirty price = Clean price + Accrued interest = $1,073 + 22.67 = $1,095.6722.To find the number of years to maturity for the bond, we need to find the price of the bond. Sincewe already have the coupon rate, we can use the bond price equation, and solve for the number of years to maturity. We are given the current yield of the bond, so we can calculate the price as: Current yield = .0755 = $80/P0P0 = $80/.0755 = $1,059.60Now that we have the price of the bond, the bond price equation is:P = $1,059.60 = $80[(1 – (1/1.072)t ) / .072 ] + $1,000/1.072tWe can solve this equation for t as follows:$1,059.60(1.072)t = $1,111.11(1.072)t– 1,111.11 + 1,000111.11 = 51.51(1.072)t2.1570 = 1.072tt = log 2.1570 / log 1.072 = 11.06 11 yearsThe bond has 11 years to maturity.31.The price of any bond (or financial instrument) is the PV of the future cash flows. Even thoughBond M makes different coupons payments, to find the price of the bond, we just find the PV of the cash flows. The PV of the cash flows for Bond M is:P M= $1,100(PVIFA3.5%,16)(PVIF3.5%,12) + $1,400(PVIFA3.5%,12)(PVIF3.5%,28) + $20,000(PVIF3.5%,40)P M= $19,018.78Notice that for the coupon payments of $1,400, we found the PVA for the coupon payments, and then discounted the lump sum back to today.Bond N is a zero coupon bond with a $20,000 par value, therefore, the price of the bond is the PV of the par, or:P N= $20,000(PVIF3.5%,40) = $5,051.45CH8 4,18,20,22,24ing the constant growth model, we find the price of the stock today is:P0 = D1 / (R– g) = $3.04 / (.11 – .038) = $42.2218.The price of a share of preferred stock is the dividend payment divided by the required return.We know the dividend payment in Year 20, so we can find the price of the stock in Year 19, one year before the first dividend payment. Doing so, we get:P19 = $20.00 / .064P19 = $312.50The price of the stock today is the PV of the stock price in the future, so the price today will be: P0 = $312.50 / (1.064)19P0 = $96.1520.We can use the two-stage dividend growth model for this problem, which is:P0 = [D0(1 + g1)/(R –g1)]{1 – [(1 + g1)/(1 + R)]T}+ [(1 + g1)/(1 + R)]T[D0(1 + g2)/(R –g2)]P0= [$1.25(1.28)/(.13 – .28)][1 – (1.28/1.13)8] + [(1.28)/(1.13)]8[$1.25(1.06)/(.13 – .06)]P0= $69.5522.We are asked to find the dividend yield and capital gains yield for each of the stocks. All of thestocks have a 15 percent required return, which is the sum of the dividend yield and the capital gains yield. To find the components of the total return, we need to find the stock price for each stock. Using this stock price and the dividend, we can calculate the dividend yield. The capital gains yield for the stock will be the total return (required return) minus the dividend yield.W: P0 = D0(1 + g) / (R–g) = $4.50(1.10)/(.19 – .10) = $55.00Dividend yield = D1/P0 = $4.50(1.10)/$55.00 = .09 or 9%Capital gains yield = .19 – .09 = .10 or 10%X: P0 = D0(1 + g) / (R–g) = $4.50/(.19 – 0) = $23.68Dividend yield = D1/P0 = $4.50/$23.68 = .19 or 19%Capital gains yield = .19 – .19 = 0%Y: P0 = D0(1 + g) / (R–g) = $4.50(1 – .05)/(.19 + .05) = $17.81Dividend yield = D1/P0 = $4.50(0.95)/$17.81 = .24 or 24%Capital gains yield = .19 – .24 = –.05 or –5%Z: P2 = D2(1 + g) / (R–g) = D0(1 + g1)2(1 + g2)/(R–g2) = $4.50(1.20)2(1.12)/(.19 – .12) = $103.68P0 = $4.50 (1.20) / (1.19) + $4.50 (1.20)2/ (1.19)2 + $103.68 / (1.19)2 = $82.33Dividend yield = D1/P0 = $4.50(1.20)/$82.33 = .066 or 6.6%Capital gains yield = .19 – .066 = .124 or 12.4%In all cases, the required return is 19%, but the return is distributed differently between current income and capital gains. High growth stocks have an appreciable capital gains component but a relatively small current income yield; conversely, mature, negative-growth stocks provide a high current income but also price depreciation over time.24.Here we have a stock with supernormal growth, but the dividend growth changes every year forthe first four years. We can find the price of the stock in Year 3 since the dividend growth rate is constant after the third dividend. The price of the stock in Year 3 will be the dividend in Year 4, divided by the required return minus the constant dividend growth rate. So, the price in Year 3 will be:P3 = $2.45(1.20)(1.15)(1.10)(1.05) / (.11 – .05) = $65.08The price of the stock today will be the PV of the first three dividends, plus the PV of the stock price in Year 3, so:P0 = $2.45(1.20)/(1.11) + $2.45(1.20)(1.15)/1.112 + $2.45(1.20)(1.15)(1.10)/1.113 + $65.08/1.113 P0 = $55.70CH9 3,4,6,9,153.Project A has cash flows of $19,000 in Year 1, so the cash flows are short by $21,000 ofrecapturing the initial investment, so the payback for Project A is:Payback = 1 + ($21,000 / $25,000) = 1.84 yearsProject B has cash flows of:Cash flows = $14,000 + 17,000 + 24,000 = $55,000during this first three years. The cash flows are still short by $5,000 of recapturing the initial investment, so the payback for Project B is:B: Payback = 3 + ($5,000 / $270,000) = 3.019 yearsUsing the payback criterion and a cutoff of 3 years, accept project A and reject project B.4.When we use discounted payback, we need to find the value of all cash flows today. The valuetoday of the project cash flows for the first four years is:Value today of Year 1 cash flow = $4,200/1.14 = $3,684.21Value today of Year 2 cash flow = $5,300/1.142 = $4,078.18Value today of Year 3 cash flow = $6,100/1.143 = $4,117.33Value today of Year 4 cash flow = $7,400/1.144 = $4,381.39To find the discounted payback, we use these values to find the payback period. The discounted first year cash flow is $3,684.21, so the discounted payback for a $7,000 initial cost is:Discounted payback = 1 + ($7,000 – 3,684.21)/$4,078.18 = 1.81 yearsFor an initial cost of $10,000, the discounted payback is:Discounted payback = 2 + ($10,000 – 3,684.21 – 4,078.18)/$4,117.33 = 2.54 yearsNotice the calculation of discounted payback. We know the payback period is between two and three years, so we subtract the discounted values of the Year 1 and Year 2 cash flows from the initial cost. This is the numerator, which is the discounted amount we still need to make to recover our initial investment. We divide this amount by the discounted amount we will earn in Year 3 to get the fractional portion of the discounted payback.If the initial cost is $13,000, the discounted payback is:Discounted payback = 3 + ($13,000 – 3,684.21 – 4,078.18 – 4,117.33) / $4,381.39 = 3.26 years6.Our definition of AAR is the average net income divided by the average book value. The averagenet income for this project is:Average net income = ($1,938,200 + 2,201,600 + 1,876,000 + 1,329,500) / 4 = $1,836,325And the average book value is:Average book value = ($15,000,000 + 0) / 2 = $7,500,000So, the AAR for this project is:AAR = Average net income / Average book value = $1,836,325 / $7,500,000 = .2448 or 24.48%9.The NPV of a project is the PV of the outflows minus the PV of the inflows. Since the cashinflows are an annuity, the equation for the NPV of this project at an 8 percent required return is: NPV = –$138,000 + $28,500(PVIFA8%, 9) = $40,036.31At an 8 percent required return, the NPV is positive, so we would accept the project.The equation for the NPV of the project at a 20 percent required return is:NPV = –$138,000 + $28,500(PVIFA20%, 9) = –$23,117.45At a 20 percent required return, the NPV is negative, so we would reject the project.We would be indifferent to the project if the required return was equal to the IRR of the project, since at that required return the NPV is zero. The IRR of the project is:0 = –$138,000 + $28,500(PVIFA IRR, 9)IRR = 14.59%15.The profitability index is defined as the PV of the cash inflows divided by the PV of the cashoutflows. The equation for the profitability index at a required return of 10 percent is:PI = [$7,300/1.1 + $6,900/1.12 + $5,700/1.13] / $14,000 = 1.187The equation for the profitability index at a required return of 15 percent is:PI = [$7,300/1.15 + $6,900/1.152 + $5,700/1.153] / $14,000 = 1.094The equation for the profitability index at a required return of 22 percent is:PI = [$7,300/1.22 + $6,900/1.222 + $5,700/1.223] / $14,000 = 0.983We would accept the project if the required return were 10 percent or 15 percent since the PI is greater than one. We would reject the project if the required return were 22 percent since the PI is less than one.CH10 9,13,14,17,18ing the tax shield approach to calculating OCF (Remember the approach is irrelevant; the finalanswer will be the same no matter which of the four methods you use.), we get:OCF = (Sales – Costs)(1 – t C) + t C DepreciationOCF = ($2,650,000 – 840,000)(1 – 0.35) + 0.35($3,900,000/3)OCF = $1,631,50013.First we will calculate the annual depreciation of the new equipment. It will be:Annual depreciation = $560,000/5Annual depreciation = $112,000Now, we calculate the aftertax salvage value. The aftertax salvage value is the market price minus (or plus) the taxes on the sale of the equipment, so:Aftertax salvage value = MV + (BV – MV)t cVery often the book value of the equipment is zero as it is in this case. If the book value is zero, the equation for the aftertax salvage value becomes:Aftertax salvage value = MV + (0 – MV)t cAftertax salvage value = MV(1 – t c)We will use this equation to find the aftertax salvage value since we know the book value is zero.So, the aftertax salvage value is:Aftertax salvage value = $85,000(1 – 0.34)Aftertax salvage value = $56,100Using the tax shield approach, we find the OCF for the project is:OCF = $165,000(1 – 0.34) + 0.34($112,000)OCF = $146,980Now we can find the project NPV. Notice we include the NWC in the initial cash outlay. The recovery of the NWC occurs in Year 5, along with the aftertax salvage value.NPV = –$560,000 – 29,000 + $146,980(PVIFA10%,5) + [($56,100 + 29,000) / 1.105]NPV = $21,010.2414.First we will calculate the annual depreciation of the new equipment. It will be:Annual depreciation charge = $720,000/5Annual depreciation charge = $144,000The aftertax salvage value of the equipment is:Aftertax salvage value = $75,000(1 – 0.35)Aftertax salvage value = $48,750Using the tax shield approach, the OCF is:OCF = $260,000(1 – 0.35) + 0.35($144,000)OCF = $219,400Now we can find the project IRR. There is an unusual feature that is a part of this project.Accepting this project means that we will reduce NWC. This reduction in NWC is a cash inflow at Year 0. This reduction in NWC implies that when the project ends, we will have to increase NWC. So, at the end of the project, we will have a cash outflow to restore the NWC to its level before the project. We also must include the aftertax salvage value at the end of the project. The IRR of the project is:NPV = 0 = –$720,000 + 110,000 + $219,400(PVIFA IRR%,5) + [($48,750 – 110,000) / (1+IRR)5]IRR = 21.65%17.We will need the aftertax salvage value of the equipment to compute the EAC. Even though theequipment for each product has a different initial cost, both have the same salvage value. The aftertax salvage value for both is:Both cases: aftertax salvage value = $40,000(1 – 0.35) = $26,000To calculate the EAC, we first need the OCF and NPV of each option. The OCF and NPV for Techron I is:OCF = –$67,000(1 – 0.35) + 0.35($290,000/3) = –9,716.67NPV = –$290,000 – $9,716.67(PVIFA10%,3) + ($26,000/1.103) = –$294,629.73EAC = –$294,629.73 / (PVIFA10%,3) = –$118,474.97And the OCF and NPV for Techron II is:OCF = –$35,000(1 – 0.35) + 0.35($510,000/5) = $12,950NPV = –$510,000 + $12,950(PVIFA10%,5) + ($26,000/1.105) = –$444,765.36EAC = –$444,765.36 / (PVIFA10%,5) = –$117,327.98The two milling machines have unequal lives, so they can only be compared by expressing both on an equivalent annual basis, which is what the EAC method does. Thus, you prefer the Techron II because it has the lower (less negative) annual cost.18.To find the bid price, we need to calculate all other cash flows for the project, and then solve forthe bid price. The aftertax salvage value of the equipment is:Aftertax salvage value = $70,000(1 – 0.35) = $45,500Now we can solve for the necessary OCF that will give the project a zero NPV. The equation for the NPV of the project is:NPV = 0 = –$940,000 – 75,000 + OCF(PVIFA12%,5) + [($75,000 + 45,500) / 1.125]Solving for the OCF, we find the OCF that makes the project NPV equal to zero is:OCF = $946,625.06 / PVIFA12%,5 = $262,603.01The easiest way to calculate the bid price is the tax shield approach, so:OCF = $262,603.01 = [(P – v)Q – FC ](1 – t c) + t c D$262,603.01 = [(P – $9.25)(185,000) – $305,000 ](1 – 0.35) + 0.35($940,000/5)P = $12.54CH14 6、9、20、23、246. The pretax cost of debt is the YTM of the company’s bonds, so:P0 = $1,070 = $35(PVIFA R%,30) + $1,000(PVIF R%,30)R = 3.137%YTM = 2 × 3.137% = 6.27%And the aftertax cost of debt is:R D = .0627(1 – .35) = .0408 or 4.08%9. ing the equation to calculate the WACC, we find:WACC = .60(.14) + .05(.06) + .35(.08)(1 – .35) = .1052 or 10.52%b.Since interest is tax deductible and dividends are not, we must look at the after-tax cost ofdebt, which is:.08(1 – .35) = .0520 or 5.20%Hence, on an after-tax basis, debt is cheaper than the preferred stock.ing the debt-equity ratio to calculate the WACC, we find:WACC = (.90/1.90)(.048) + (1/1.90)(.13) = .0912 or 9.12%Since the project is riskier than the company, we need to adjust the project discount rate for the additional risk. Using the subjective risk factor given, we find:Project discount rate = 9.12% + 2.00% = 11.12%We would accept the project if the NPV is positive. The NPV is the PV of the cash outflows plus the PV of the cash inflows. Since we have the costs, we just need to find the PV of inflows. The cash inflows are a growing perpetuity. If you remember, the equation for the PV of a growing perpetuity is the same as the dividend growth equation, so:PV of future CF = $2,700,000/(.1112 – .04) = $37,943,787The project should only be undertaken if its cost is less than $37,943,787 since costs less than this amount will result in a positive NPV.23. ing the dividend discount model, the cost of equity is:R E = [(0.80)(1.05)/$61] + .05R E = .0638 or 6.38%ing the CAPM, the cost of equity is:R E = .055 + 1.50(.1200 – .0550)R E = .1525 or 15.25%c.When using the dividend growth model or the CAPM, you must remember that both areestimates for the cost of equity. Additionally, and perhaps more importantly, each methodof estimating the cost of equity depends upon different assumptions.Challenge24.We can use the debt-equity ratio to calculate the weights of equity and debt. The debt of thecompany has a weight for long-term debt and a weight for accounts payable. We can use the weight given for accounts payable to calculate the weight of accounts payable and the weight of long-term debt. The weight of each will be:Accounts payable weight = .20/1.20 = .17Long-term debt weight = 1/1.20 = .83Since the accounts payable has the same cost as the overall WACC, we can write the equation for the WACC as:WACC = (1/1.7)(.14) + (0.7/1.7)[(.20/1.2)WACC + (1/1.2)(.08)(1 – .35)]Solving for WACC, we find:WACC = .0824 + .4118[(.20/1.2)WACC + .0433]WACC = .0824 + (.0686)WACC + .0178(.9314)WACC = .1002WACC = .1076 or 10.76%We will use basically the same equation to calculate the weighted average flotation cost, except we will use the flotation cost for each form of financing. Doing so, we get:Flotation costs = (1/1.7)(.08) + (0.7/1.7)[(.20/1.2)(0) + (1/1.2)(.04)] = .0608 or 6.08%The total amount we need to raise to fund the new equipment will be:Amount raised cost = $45,000,000/(1 – .0608)Amount raised = $47,912,317Since the cash flows go to perpetuity, we can calculate the present value using the equation for the PV of a perpetuity. The NPV is:NPV = –$47,912,317 + ($6,200,000/.1076)NPV = $9,719,777CH16 1,4,12,14,171. a. A table outlining the income statement for the three possible states of the economy isshown below. The EPS is the net income divided by the 5,000 shares outstanding. The lastrow shows the percentage change in EPS the company will experience in a recession or anexpansion economy.Recession Normal ExpansionEBIT $14,000 $28,000 $36,400Interest 0 0 0NI $14,000 $28,000 $36,400EPS $ 2.80 $ 5.60 $ 7.28%∆EPS –50 –––+30b.If the company undergoes the proposed recapitalization, it will repurchase:Share price = Equity / Shares outstandingShare price = $250,000/5,000Share price = $50Shares repurchased = Debt issued / Share priceShares repurchased =$90,000/$50Shares repurchased = 1,800The interest payment each year under all three scenarios will be:Interest payment = $90,000(.07) = $6,300The last row shows the percentage change in EPS the company will experience in arecession or an expansion economy under the proposed recapitalization.Recession Normal ExpansionEBIT $14,000 $28,000 $36,400Interest 6,300 6,300 6,300NI $7,700 $21,700 $30,100EPS $2.41 $ 6.78 $9.41%∆EPS –64.52 –––+38.714. a.Under Plan I, the unlevered company, net income is the same as EBIT with no corporate tax.The EPS under this capitalization will be:EPS = $350,000/160,000 sharesEPS = $2.19Under Plan II, the levered company, EBIT will be reduced by the interest payment. The interest payment is the amount of debt times the interest rate, so:NI = $500,000 – .08($2,800,000)NI = $126,000And the EPS will be:EPS = $126,000/80,000 sharesEPS = $1.58Plan I has the higher EPS when EBIT is $350,000.b.Under Plan I, the net income is $500,000 and the EPS is:EPS = $500,000/160,000 sharesEPS = $3.13Under Plan II, the net income is:NI = $500,000 – .08($2,800,000)NI = $276,000And the EPS is:EPS = $276,000/80,000 sharesEPS = $3.45Plan II has the higher EPS when EBIT is $500,000.c.To find the breakeven EBIT for two different capital structures, we simply set the equationsfor EPS equal to each other and solve for EBIT. The breakeven EBIT is:EBIT/160,000 = [EBIT – .08($2,800,000)]/80,000EBIT = $448,00012. a.With the information provided, we can use the equation for calculating WACC to find thecost of equity. The equation for WACC is:WACC = (E/V)R E + (D/V)R D(1 – t C)The company has a debt-equity ratio of 1.5, which implies the weight of debt is 1.5/2.5, and the weight of equity is 1/2.5, soWACC = .10 = (1/2.5)R E + (1.5/2.5)(.07)(1 – .35)R E = .1818 or 18.18%b.To find the unlevered cost of equity we need to use M&M Proposition II with taxes, so:R E = R U + (R U– R D)(D/E)(1 – t C).1818 = R U + (R U– .07)(1.5)(1 – .35)R U = .1266 or 12.66%c.To find the cost of equity under different capital structures, we can again use M&MProposition II with taxes. With a debt-equity ratio of 2, the cost of equity is:R E = R U + (R U– R D)(D/E)(1 – t C)R E = .1266 + (.1266 – .07)(2)(1 – .35)R E = .2001 or 20.01%With a debt-equity ratio of 1.0, the cost of equity is:R E = .1266 + (.1266 – .07)(1)(1 – .35)R E = .1634 or 16.34%And with a debt-equity ratio of 0, the cost of equity is:R E = .1266 + (.1266 – .07)(0)(1 – .35)R E = R U = .1266 or 12.66%14. a.The value of the unlevered firm is:V U = EBIT(1 – t C)/R UV U = $92,000(1 – .35)/.15V U = $398,666.67b.The value of the levered firm is:V U = V U + t C DV U = $398,666.67 + .35($60,000)V U = $419,666.6717.With no debt, we are finding the value of an unlevered firm, so:V U = EBIT(1 – t C)/R UV U = $14,000(1 – .35)/.16V U = $56,875With debt, we simply need to use the equation for the value of a levered firm. With 50 percent debt, one-half of the firm value is debt, so the value of the levered firm is:V L = V U + t C(D/V)V UV L = $56,875 + .35(.50)($56,875)V L = $66,828.13And with 100 percent debt, the value of the firm is:V L = V U + t C(D/V)V UV L = $56,875 + .35(1.0)($56,875)V L = $76,781.25c.The net cash flows is the present value of the average daily collections times the daily interest rate, minus the transaction cost per day, so:Net cash flow per day = $1,276,275(.0002) – $0.50(385)Net cash flow per day = $62.76The net cash flow per check is the net cash flow per day divided by the number of checksreceived per day, or:Net cash flow per check = $62.76/385Net cash flow per check = $0.16Alternatively, we could find the net cash flow per check as the number of days the system reduces collection time times the average check amount times the daily interest rate, minusthe transaction cost per check. Doing so, we confirm our previous answer as:Net cash flow per check = 3($1,105)(.0002) – $0.50Net cash flow per check = $0.16 per checkThis makes the total costs:Total costs = $18,900,000 + 56,320,000 = $75,220,000The flotation costs as a percentage of the amount raised is the total cost divided by the amount raised, so:Flotation cost percentage = $75,220,000/$180,780,000 = .4161 or 41.61%8.The number of rights needed per new share is:Number of rights needed = 120,000 old shares/25,000 new shares = 4.8 rights per new share.Using P RO as the rights-on price, and P S as the subscription price, we can express the price per share of the stock ex-rights as:P X = [NP RO + P S]/(N + 1)a.P X = [4.8($94) + $94]/(4.80 + 1) = $94.00; No change.b. P X = [4.8($94) + $90]/(4.80 + 1) = $93.31; Price drops by $0.69 per share.。
Cha02 罗斯公司理财第九版原版书课后习题
reported in the financing activity section of the accounting statement of cash flows. When Tyco received payments from customers, the cash inflows were reported as operating cash flows. Another method used by Tyco was to have acquired companies prepay operating expenses. In other words, the company acquired by Tyco would pay vendors for items not yet received. In one case, the payments totaled more than $50 million. When the acquired company was consolidated with Tyco, the prepayments reduced Tyco’s cash outflows, thus increasing the operating cash flows.Dynegy, the energy giant, was accused of engaging in a number of complex “round-trip trades.” The round-trip trades essentially involved the sale of natural resources to a counterparty, with the repurchase of the resources from the same party at the same price. In essence, Dynegy would sell an asset for $100, and immediately repurchase it from the buyer for $100. The problem arose with the treatment of the cash flows from the sale. Dynegy treated the cash from the sale of the asset as an operating cash flow, but classified the repurchase as an investing cash outflow. The total cash flows of the contracts traded by Dynegy in these round-trip trades totaled $300 million.Adelphia Communications was another company that apparently manipulated cash flows. In Adelphia’s case, the company capitalized the labor required to install cable. In other words, the company classified this labor expense as a fixed asset. While this practice is fairly common in the telecommunications industry, Adelphia capitalized a higher percentage of labor than is common. The effect of this classification was that the labor was treated as an investment cash flow, which increased the operating cash flow.In each of these examples, the companies were trying to boost operating cash flows by shifting cash flows to a different heading. The important thing to notice is that these movements don’t affect the total cash flow of the firm, which is why we recommend focusing on this number, not just operating cash flow.Summary and ConclusionsBesides introducing you to corporate accounting, the purpose of this chapter has been to teach you how to determine cash flow from the accounting statements of a typical company.1. Cash flow is generated by the firm and paid to creditors and shareholders. It can be classifiedas:1. Cash flow from operations.2. Cash flow from changes in fixed assets.3. Cash flow from changes in working capital.2. Calculations of cash flow are not difficult, but they require care and particular attention to detailin properly accounting for noncash expenses such as depreciation and deferred taxes. It is especially important that you do not confuse cash flow with changes in net working capital and net income.Concept Questions1. Liquidity True or false: All assets are liquid at some price. Explain.2. Accounting and Cash Flows Why might the revenue and cost figures shown on a standardincome statement not represent the actual cash inflows and outflows that occurred during a period?3. Accounting Statement of Cash Flows Looking at the accounting statement of cash flows,what does the bottom line number mean? How useful is this number for analyzing a company? 4. Cash Flows How do financial cash flows and the accounting statement of cash flows differ?Which is more useful for analyzing a company?5. Book Values versus Market Values Under standard accounting rules, it is possible for astockholders’ equity of Information Control Corp. one year ago:During the past year, Information Control issued 10 million shares of new stock at a total price of $43 million, and issued $10 million in new long-term debt. The company generated $9 million in net income and paid $2 million in dividends. Construct the current balance sheet reflecting the changes that occurred at Information Control Corp. during the year.8. Cash Flow to Creditors The 2009 balance sheet of Anna’s Tennis Shop, Inc., showed long-term debt of $1.34 million, and the 2010 balance sheet showed long-term debt of $1.39 million.The 2010 income statement showed an interest expense of $118,000. What was the firm’s cash flow to creditors during 2010?9. Cash Flow to Stockholders The 2009 balance sheet of Anna’s Tennis Shop, Inc., showed$430,000 in the common stock account and $2.6 million in the additional paid-in surplus account.The 2010 balance sheet showed $450,000 and $3.05 million in the same two accounts, respectively. If the company paid out $385,000 in cash dividends during 2010, what was the cash flow to stockholders for the year?10. Calculating Cash Flows Given the information for Anna’s Tennis Shop, Inc., in the previoustwo problems, suppose you also know that the firm’s net capital spending for 2010 was $875,000 and that the firm reduced its net working capital investment by $69,000. What was the firm’s 2010 operating cash flow, or OCF?INTERMEDIATE (Questions 11–24)11. Cash Flows Ritter Corporation’s accountants prepared the following financial statements foryear-end 2010:1. Explain the change in cash during 2010.2. Determine the change in net working capital in 2010.3. Determine the cash flow generated by the firm’s assets during 2010.12. Financial Cash Flows The Stancil Corporation provided the following current information:Determine the cash flows from the firm and the cash flows to investors of the firm.13. Building an Income Statement During the year, the Senbet Discount Tire Company hadgross sales of $1.2 million. The firm’s cost of goods sold and selling expenses were $450,000 and $225,000, respectively. Senbet also had notes payable of $900,000. These notes carried an interest rate of 9 percent. Depreciation was $110,000. Senbet’s tax rate was 35 percent.1. What was Senbet’s net income?2. What was Senbet’s operating cash flow?14. Calculating Total Cash Flows Schwert Corp. shows the following information on its 2010income statement: sales = $167,000; costs = $91,000; other expenses = $5,400; depreciation expense = $8,000; interest expense = $11,000; taxes = $18,060; dividends = $9,500. In addition, you’re told that the firm issued $7,250 in new equity during 2010 and redeemed $7,100 in outstanding long-term debt.1. What is the 2010 operating cash flow?2. What is the 2010 cash flow to creditors?3. What is the 2010 cash flow to stockholders?4. If net fixed assets increased by $22,400 during the year, what was the addition to networking capital (NWC)?15. Using Income Statements Given the following information for O’Hara Marine Co., calculatethe depreciation expense: sales = $43,000; costs = $27,500; addition to retained earnings = $5,300; dividends paid = $1,530; interest expense = $1,900; tax rate = 35 percent.1. What is owners’ equity for 2009 and 2010?2. What is the change in net working capital for 2010?3. In 2010, Weston Enterprises purchased $1,800 in new fixed assets. How much in fixedassets did Weston Enterprises sell? What is the cash flow from assets for the year? (The tax rate is 35 percent.)4. During 2010, Weston Enterprises raised $360 in new long-term debt. How much long-termdebt must Weston Enterprises have paid off during the year? What is the cash flow to creditors?Use the following information for Ingersoll, Inc., for Problems 23 and 24 (assume the tax rate is34 percent):23. Financial Statements Draw up an income statement and balance sheet for this company for2009 and 2010.24. Calculating Cash Flow For 2010, calculate the cash flow from assets, cash flow to creditors,and cash flow to stockholders.CHALLENGE (Questions 25–27)25. Cash Flows You are researching Time Manufacturing and have found the following accountingstatement of cash flows for the most recent year. You also know that the company paid $82 million in current taxes and had an interest expense of $43 million. Use the accounting statement of cash flows to construct the financial statement of cash flows.Nick has also provided the following information: During the year the company raised $118,000 in new long-term debt and retired $98,000 in long-term debt. The company also sold $11,000 in new stock and repurchased $40,000 in stock. The company purchased $786,000 in fixed assets and sold $139,000 in fixed assets.Angus has asked you to prepare the financial statement of cash flows and the accounting statement of cash flows. He has also asked you to answer the following questions:1. How would you describe Warf Computers’ cash flows?2. Which cash flow statement more accurately describes the cash flows at the company?3. In light of your previous answers, comment on Nick’s expansion plans.。
罗斯公司理财第九版原版书课后习题Cha15
Our conversations with corporate treasurers suggest to us that the use of book values is popular because of the volatility of the stock market. It is frequently claimed that the inherent volatility of the stock market makes market-based debt ratios move around too much. It is also true that restrictions of debt in bond covenants are usually expressed in book values rather than market values. Moreover, firms such as Standard & Poor’s and Moody’s use debt ratios expressed in book values to measure creditworthiness.A key fact is that whether we use book or market values, debt ratios for U.S. non-financial firms generally have been well below 100 percent of total equity in recent years; that is, firms generally use less debt than equity.Summary and ConclusionsThe basic sources of long-term financing are long-term debt, preferred stock, and common stock. This chapter described the essential features of each.1. We emphasized that common shareholders have:1. Residual risk and return in a corporation.2. Voting rights.3. Limited liability if the corporation elects to default on its debt and must transfer some orall of its assets to the creditors.2. Long-term debt involves contractual obligations set out in indentures. There are many kinds ofdebt, but the essential feature is that debt involves a stated amount that must be repaid. Interest payments on debt are considered a business expense and are tax deductible.3. Preferred stock has some of the features of debt and some of the features of common equity.Holders of preferred stock have preference in liquidation and in dividend payments compared to holders of common equity.4. Firms need financing for capital expenditures, working capital, and other long-term uses. Mostof the financing is provided from internally generated cash flow. In the United States only about 25 percent of financing comes from new debt and new equity. Only firms in Japan have historically relied more on external financing than on internal financing.5. In the 1980s and recently, U.S. firms retired massive amounts of equity. These share buybackshave been financed with new debt.Concept Questions1. Bond Features What are the main features of a corporate bond that would be listed in theindenture?2. Preferred Stock and Debt What are the differences between preferred stock and debt?3. Preferred Stock Preferred stock doesn’t offer a corporate tax shield on the dividends paid.Why do we still observe some firms issuing preferred stock?4. Preferred Stock and Bond Yields The yields on nonconvertible preferred stock are lowerthan the yields on corporate bonds. Why is there a difference? Which investors are the primary holders of preferred stock? Why?5. Corporate Financing What are the main differences between corporate debt and equity? Whydo some firms try to issue equity in the guise of debt?6. Call Provisions A company is contemplating a long-term bond issue. It is debating whether toinclude a call provision. What are the benefits to the company from including a call provision? What are the costs? How do these answers change for a put provision?7. Proxy What is a proxy?8. Preferred Stock Do you think preferred stock is more like debt or equity? Why?9. Long-Term Financing As was mentioned in the chapter, new equity issues are generally onlya small portion of all new issues. At the same time, companies continue to issue new debt. Why docompanies tend to issue little new equity but continue to issue new debt?10. Internal versus External Financing What is the difference between internal financing andexternal financing?11. Internal versus External Financing What factors influence a firm’s choice of external versusinternal equity financing?12. Classes of Stock Several publicly traded companies have issued more than one class of stock.Why might a company issue more than one class of stock?13. Callable Bonds Do you agree or disagree with the following statement: In an efficient market,callable and noncallable bonds will be priced in such a way that there will be no advantage or disadvantage to the call provision. Why?14. Bond Prices If interest rates fall, will the price of noncallable bonds move up higher than thatof callable bonds? Why or why not?15. Sinking Funds Sinking funds have both positive and negative characteristics for bondholders.Why?Questions and Problems connect™BASIC (Questions 1–7)1. Corporate Voting The shareholders of the Unicorn Company need to elect seven newdirectors. There are 600,000 shares outstanding currently trading at $39 per share. You would like to serve on the board of directors; unfortunately no one else will be voting for you. How much will it cost you to be certain that you can be elected if the company uses straight voting? How much will it cost you if the company uses cumulative voting?2. Cumulative Voting An election is being held to fill three seats on the board of directors of afirm in which you hold stock. The company has 5,800 shares outstanding. If the election is conducted under cumulative voting and you own 300 shares, how many more shares must you buy to be assured of earning a seat on the board?3. Cumulative Voting The shareholders of Motive Power Corp. need to elect three new directorsto the board. There are 1,200,000 shares of common stock outstanding, and the current share price is $9. If the company uses cumulative voting procedures, how much will it cost to guarantee yourself one seat on the board of directors?4. Corporate Voting Power Inc. is going to elect six board members next month. Betty Brownowns 15.2 percent of the total shares outstanding. How confident can she be of having one of her candidate friends elected under the cumulative voting rule? Will her friend be elected for certain if the voting procedure is changed to the staggering rule, under which shareholders vote on three board members at a time?5. Zero Coupon Bonds You buy a zero coupon bond at the beginning of the year that has a facevalue of $1,000, a YTM of 7 percent, and 25 years to maturity. If you hold the bond for the entire year, how much in interest income will you have to declare on your tax return?6. Valuing Callable Bonds KIC, Inc., plans to issue $5 million of bonds with a coupon rate of 12percent and 30 years to maturity. The current market interest rates on these bonds are 11 percent.In one year, the interest rate on the bonds will be either 14 percent or 7 percent with equal probability. Assume investors are risk-neutral.1. If the bonds are noncallable, what is the price of the bonds today?2. If the bonds are callable one year from today at $1,450, will their price be greater or lessthan the price you computed in (a)? Why?7. Valuing Callable Bonds New Business Ventures, Inc., has an outstanding perpetual bond witha 10 percent coupon rate that can be called in one year. The bond makes annual couponpayments. The call premium is set at $150 over par value. There is a 40 percent chance that the interest rate in one year will be 12 percent, and a 60 percent chance that the interest rate will be 7 percent. If the current interest rate is 10 percent, what is the current market price of the bond?INTERMEDIATE (Questions 8-13)8. Valuing Callable Bonds Bowdeen Manufacturing intends to issue callable, perpetual bondswith annual coupon payments. The bonds are callable at $1,250. One-year interest rates are 11 percent. There is a 60 percent probability that long-term interest rates one year from today will be13 percent, and a 40 percent probability that they will be 9 percent. Assume that if interest ratesfall the bonds will be called. What coupon rate should the bonds have in order to sell at par value?9. Valuing Callable Bonds Illinois Industries has decided to borrow money by issuing perpetualbonds with a coupon rate of 8 percent, payable annually. The one-year interest rate is 8 percent.Next year, there is a 35 percent probability that interest rates will increase to 9 percent, and there is a 65 percent probability that they will fall to 6 percent.1. What will the market value of these bonds be if they are noncallable?2. If the company decides instead to make the bonds callable in one year, what coupon willbe demanded by the bondholders for the bonds to sell at par? Assume that the bonds will be called if interest rates rise and that the call premium is equal to the annual coupon.3. What will be the value of the call provision to the company?10. Bond Refunding An outstanding issue of Public Express Airlines debentures has a callprovision attached. The total principal value of the bonds is $250 million, and the bonds have an annual coupon rate of 8 percent. The company is considering refunding the bond issue. Refunding means that the company would issue new bonds and use the proceeds from the new bond issuance to repurchase the outstanding bonds. The total cost of refunding would be 12 percent of the principal amount raised. The appropriate tax rate for the company is 35 percent. How low does the borrowing cost need to drop to justify refunding with a new bond issue?11. Bond Refunding Charles River Associates is considering whether to call either of the twoperpetual bond issues the company currently has outstanding. If the bond is called, it will be refunded, that is, a new bond issue will be made with a lower coupon rate. The proceeds from the new bond issue will be used to repurchase one of the existing bond issues. The information about the two currently outstanding bond issues is:The corporate tax rate is 35 percent. What is the NPV of the refunding for each bond? Which, if either, bond should the company refinance?12. Interest on Zeroes Tesla Corporation needs to raise funds to finance a plant expansion, andit has decided to issue 25-year zero coupon bonds to raise the money. The required return on the bonds will be 9 percent.1. What will these bonds sell for at issuance?2. Using the IRS amortization rule, what interest deduction can the company take on thesebonds in the first year? In the last year?3. Repeat part (b) using the straight-line method for the interest deduction.4. Based on your answers in (b) and (c), which interest deduction method would TeslaCorporation prefer? Why?13. Zero Coupon Bonds Suppose your company needs to raise $30 million and you want to issue30-year bonds for this purpose. Assume the required return on your bond issue will be 8 percent, and you’re evaluating two issue alternatives: An 8 percent semiannual coupon bond and a zero coupon bond. Your company’s tax rate is 35 percent.1. How many of the coupon bonds would you need to issue to raise the $30 million?How many of the zeroes would you need to issue?2. In 30 years, what will your company’s repayment be if you issue the coupon bonds? Whatif you issue the zeroes?CHALLENGE (Questions 14-15)14. Valuing the Call Feature Consider the prices of the following three Treasury issues as ofFebruary 24, 2009:The bond in the middle is callable in February 2010. What is the implied value of the call feature? (Hint: Is there a way to combine the two noncallable issues to create an issue that has the same coupon as the callable bond?)15. Treasury Bonds The following Treasury bond quote appeared in The Wall Street Journal onMay 11, 2004.Why would anyone buy this Treasury bond with a negative yield to maturity? How is this possible?。
Utility-Based Utility
by/abstract=1077131David Cass“Utility-Based Utility”PIER Working Paper 07-036Penn Institute for Economic Research Department of EconomicsUniversity of Pennsylvania 3718 Locust Walk Philadelphia, PA 19104-6297 pier@/pierUtility-Based Utility∗David CassDepartment of EconomicsUniversity of PennsylvaniaFirst Version:December15,2007AbstractA major virtue of von Neumann-Morgenstern utilities,for example,in the the-ory of generalfinancial equilibrium(GFE),is that they ensure time consistency:consumption-portfolio plans(for the future)are in fact executed(in the future)—assuming that there is perfect foresight about relevant endogenous variables.Thispaper proposes an alternative to expected utility,one which also delivers consistencybetween plan and execution—and more.In particular,the formulation affords anextremely natural setting for introducing extrinsic uncertainty.The key idea is todivorce the concept offiltration(of the state space)from any considerations involv-ing probability,and then concentrate attention on nested utilities of consumptionlooking forward from any date-event:utility today depends only on consumptiontoday and prospective utility of consumption tomorrow,utility tomorrow dependsonly on consumption tomorrow and prospective utility of consumption the day aftertomorrow,and so on.JEL classification:D61,D81,D91Key words:Utility theory,Expected utility,Time consistency,Extrinsic uncer-tainty,Cass-Shell Immunity Theorem∗Interaction with the very able TA’s helping me with(carrying?)thefirst year equilibrium theory course at Penn during the fall of2007—Matt Hoelle and Soojin Kim—spurred me into pursuing this research.They are not responsible for the trail I followed,however.After having searched my memory for personal antecedents,I realized that the main offshoot cultivated here—a more pleasing(to me) development of the basic concept of extrinsic uncertainty—has been germinating for a long time,most likely being a cutting taken from conversations I had with Yves Balasko in the past,and then later with Herakles Polemarchakis,concerning Yves’s clever generaliztion,reported in[2].1I.IntroductionIt is well-understood that expected utility(EU)is sufficient for time consistent be-havior:roughly speaking,what is optimal viewed from today remains optimal in every subsequent date-event.It seems to me that it is also widely believed that something like the converse must be true.Such a belief is false.The purpose of this note is to provide an alternative formulation of utility,which I have labeled utility-based utility(UBU), also guaranteeing time consistency(in every interesting equilibrium model dealing se-riously with the central economic problem—scarcity,and how society copes with it—which I’m aware of).This alternative is founded on two simple observations.First,that the state space is conceptually distinct from any notion of probability.Second,that the utility of a stream of consumption can be conceived as ultimately depending only on the utility of consumption today,the utility of consumption tomorrow,and so on.In order to build on this base,I focusfirst on the leading case,where there are only two periods,today and tomorrow,with uncertainty about what economic envi-ronment will prevail during the second.Then,after defining UBU,I describe primitive assumptions under which it displays standard regularity,monotonicity,and convexity properties required,for example,to prove existence of a GFE when there are(complete or incomplete)markets for nominal assets.I also relate this formulation to the more familiar EU hypothesis.Besides entailing time consistency(which follows immediately from its definition)UBU provides an especially congenial setting for specifying the con-cept of extrinsic uncertainty(which Cass and Shell originally specified in terms of EU; pp.196-198in[3]).My specification here involves two specializations of the UBU hypothesis:invariance of the utility indices for consumption at future date-events and symmetry between them.In this context,the usefulness of introducing such a symmetry property wasfirst recognized,and then exploited by Balasko,and I have adapted his Axiom2(p.205in[2])for my purposes here.Finally,after outlining the extension of UBU from2to2<T+1<∞periods,I briefly discuss the relationship of my approach to the seminal analyses of Arrow[1]and Debreu[4],contributions which ushered the Wald-Savage viewpoint about uncertainty into economics.Searching the literature(after this paper was almost completed,as is my wont)I reaffirmed my belief that the closest work is a very nice note written by two former students,Thore Johnsen and John Donaldson[5].They focus on the leading case,and —aside from the fact that I rule out path dependence from the outset(since otherwise optimization smacks of choosing which habits to form)—their main analysis concludes with my postulated representation(1),which they show is necessary as well as sufficient for time consistency.II.Basic FormulationLet s∈S={1,2,···,S}with S<∞denote the possible states of the worldtomorrow(and,for convenience,s=0denote today—so that{0}∪S are all the possible spots at which economic activity might take place),c∈C={1,2,···,C}with C<∞the distinct commodities(say,in terms of their physical characteristics),and x=(x(0),(x(s),s∈S))a consumption vector.A representative household is describedby his consumption set X⊂R C(S+1)+,utility function u:X→R,and endowmente=(e(0),(e(s),s∈S))∈X(this last will not be used until the following section).My basic assumption is that u takes the general formu(x)=v0(x(0),(v s(x(s),s∈S)),(1) where,for V s⊂R,s∈S,v0:R C+×s∈S V s→R is the household’s utility as perceived from spot0,and,for s∈S,v s:R C+→V s is his utility as perceived tomorrow from spot s>0—after today has become history.It is readily verified that if,for all s,v s is continuous,increasing,and concave,thenso is u.In accordance with the Johnsen-Donaldson characterization of(1),assume that,in fact,all the mappings are strictly increasing.Then it is obvious that(1)entails time consistency:an optimal plan in period0evolves into an optimal choice in state s∈S. Hereafter I will only use the property of concavity,which follows from direct calculation (using both monotonicity and convexity):for x0,x00∈X and05θ51,u((1−θ)x00+θx0)=v0((1−θ)x00(0)+θx0(0),(v s((1−θ)x00(s)+θx0(s)),s∈S))=v0((1−θ)x00(0)+θx0(0),((1−θ)v s(x00(s))+θv s(x0(s)),s∈S))=(1−θ)v0(x00(0),(v s(x00(s)),s∈S))+θv0(x0(0),(v s(x0(s)),s∈S))=(1−θ)u(x00)+θu(x0).So,what about the the EU hypothesis(and thus the various axiom systems used to justify it)?In blunt terms,EU is simply one of many possible artifices—after you have properly interpreted what future prospects actually represent.To see this clearly,specialize(1)(in fact,this is often done with the leading case)so that states differ conceptually from future spots because they track the paths starting from today,and are thus represented by(0,s),s∈S,u(x)=v0(v s(x(0),x(s)),s∈S).Now assume that v0is additively separable in v s,s∈S,so that,without log,u(x)=X s∈Sπs v s(x(0),x(s))(2)withπs>0,s∈S,and P s∈Sπs=1.In other words,EU is just one special case of UBU.And,aside from ease of analysis(or maybe the intellectual laziness which comesfrom familiarity),how could any serious economist—possibly as early as the late19th century,but certainly nowadays—prefer(2)to(1)?To put it another way:Is there a single,substantive and convincing reason why,when viewed from today,the marginal rates of substitution between utilities in different states should be constant?Not one that I can imagine.So,at least from my standpoint,EU leaves much to be desired. III.Extrinsic UncertaintyLet h∈H={1,2,···,H}with H<∞denote the households populating a Walrasian economy.These are described by X h,u h satisfying(1),and e h,h∈H. Extrinsic uncertainty,as Karl Shell and I have described it in general terms originally, is uncertainty which does not affect the fundamentals of an economy.In this setting (with pure distribution),the fundamentals are the housholds’certainty utilities and their endowments,and extrinsic uncertainty is defined by two properties,for h∈H, Invariance,of endowments,e h(s)=¯e h,s∈S,(3) and of future utility,v s h=v h,s∈S,(4) together withSymmetry of present utility v0h in terms of invariant future utility v h,that is,for everypermutation of S,σ:S→S,v0h(x h(0),(v h(x h(σ(s)),s∈S))=v0h(x h(0),(v h(x h(s)),s∈S)).(5) It is clear what(3)means:extrinsic uncertainty has no affect whatsoever on the house-holds’endowments.Less obvious is that(4)-(5)mean,in effect,that v h is basically just certainty utility in the second period.This follows from the observation that,given in-variance of future utility,symmetry reduces to the property that,if x h(s)=¯x h(1),s∈S, then the labeling of states is immaterial.So I can write v0h(x h(0),(v h(x h(s)),s∈S))as simply v0h(x h(0),v h(¯x h(1))).Given the additional structure(3)-(5),it can be shown(the same result follows from Balasko’s reformulation)that the Cass-Shell Immunity Theorem remains valid. This argument seems well worth presenting explicitly,since the theorem provides a useful benchmark(as well as substantive validation for my specific definition of extrinsic uncertainty).In order to avoid the uninteresting cases which may arise when there are flats,assume that,for h∈H,v h is strictly concave.Immunity to Extrinsic Uncertainty.Under the same assumptions(implicit as well as explicit)required for the FBWT,every Walrasian or general equilibrium(GE)allo-cation is state-invariant(or as Karl and I described it,in more catchy terms,"sunspots don’t matter").Proof.Suppose that(x∗h,h∈H)is a GE allocation s.t.,for some h∗and s00,s0∈S,x∗h∗(s00)=x∗h∗(s0).I will show that the average allocation¯x h=(x∗h(0),(¯x h(1),s∈S)with¯x h(1)=(1/S)X s∈S x∗h(s),h∈H,is(i)a feasible allocation,and(ii)Pareto dominates the supposed GE allocation in which future consumption varies for some household.This contradicts the FBWT. (feasibility)Summing¯x h(1)over h,interchanging the order of summation,and then using spot market clearing for s∈S and invariance of endowments(3)yields materials balance in each stateP h∈H¯x h(1)=(1/S)P s∈S P h∈H x∗h(s)=(1/S)P s∈S P h∈H e h(s)=(1/S)P s∈S P h∈H¯e h=P h∈H¯e h.So,since spot market clearing also yields materials balance today,¯x=(¯x h,h∈H)is a feasible allocation.(Pareto dominance)Using invariance of future utility(4),and then symmetry(5)for the particular,say,circular permutationsσ(s0),s0∈S,s.t.s→σ(s,s0)=½s0+(s−1),s0+(s−1)5S,s∈S,s0+(s−1)−S,s0+(s−1)>Syields,for h∈H,u h(x∗h)=P s0∈S(1/S)u h(x∗h)=P s0∈S(1/S)v0h(x∗h(0),(v h(x∗h(σ(s,s0),s∈S))5v0h(x∗h(0),(P s0∈S(1/S)v h(x∗h(σ(s,s0),s∈S))¾h∗,½<5¾v0h(x∗h(0),(v h(¯x h(1),s∈S)=u h(¯x h)according as h½==and hence u h(¯x h)=u h(x∗h),h∈H,with strict inequality for h=h∗,and the argument is complete.¥Remarks. 1.A fortiori,the proof remains valid under the weaker assumptions that only aggregate resources r=P h∈H e h rather than individual endowments(e h,h∈H)are invariant,and that only the circular perturbations ((σ(s,s 0),s ∈S ),s 0∈S )have no e ffect on overall utility.2.With EU,symmetry means equiprobability in (2)—πs =1/S,s ∈S —the only case in which the original Cass-Shell de finition of extrinsic uncertainty coincides with that which accords with UBU.In fact,for me it is obvious now that UBU is better suited to specifying that preferences are una ffected by extrinsic utility,precisely because this formulation avoids a host of awkward questions concerning probabilities —in particular,the question of why they should be identical across households.IV.Many PeriodsLet S t ,05t 5T be a filtration of S over periods t =0,1,···,T with T <∞,that is,a finite sequence of partitions of S s.t.,for 0<t 5T,S t is a finer partition of S t −1,and S 0={S}and S T =S .The generalization of (1)for this extension is straightforward (as is the veri fication that it is continuous,[strictly]increasing,and [strictly]concaveprovided that all the component mappings,v s ,s ∈∪t =T t =0S t ,are),u (x )=v 0(x (0),(v s 1(x (s s 1),(v s 2(x (s s 2),···,(v s T (x (s T ),s T ∈S T ),s T −1∈S T −1)······,s 2∈S 2),s 1∈S 1)).As before,time consistency follows from strict monotonicity,using a backward induction argument most familiar from game theory.Regarding the finite horizon:There doesn’t appear to be a way to extend this gen-eral case of UBU to an in finite horizon,its nested structure simply doesn’t permit such extension.However,special cases can be.In particular,this is true for EU.Thus,for anyone who believes that postulating in finite-lived households leads to constructing useful models for interpreting real world phenomena,this is a very welcome parame-terization.But I don’t.Rather,I find it much more interesting (as well as gratifying)that the rationale underlying UBU also provides a natural way for evaluating a vaguely uncertain future beyond the terminus,namely,inclusion of an estimate of the utility which will be derived from terminal stocks:even for T (in conventional units of time)relatively small,my formulation admits consistent treatment of both direct and indirect utility.V.Historical NoteWhat I aim to do here is elaborate how my formulation of utility is related to the original Arrow-Debreu formulation of the state-of-the-world approach to modeling un-certainty in economics.I take some liberty in interpreting Arrow’s analysis according to the later development of GFE based on it.Moreover my criticism of Debreu requires recognition of the importance of time consistency,whose need only really became ap-parent later on.In other words,my critique relies heavily on perfect hindsight.So Imust emphasize that it is designed only to illuminate(certainly not to denigrate)the crucial contributions of both to the modern development of equilibrium theory.Arrow’s ingenious paper presents his fundamental Equivalency Theorem(AET). Again for the leading case,consider two market structures:Thefirst postulates spot markets for commodities at every spot s=0,together with a market for nominal assets(i.e.,assets whose payoffs are specified in units of account)at spot0(Arrow). In contrast,the second postulates a single overall market for contingent commodities at spot0(Debreu).Let p=(p(s),s=0)∈R C(S+1)+\{0}represent spot prices,λ= (λ(s),s∈S)∈R S++state prices(i.e.,the values of wealth in the future relative to wealthtoday)and p0=(p0(s),s=0)∈R C(S+1)+\{0}contingent commodity prices.Then AET states that if there is a complete asset market,and equilibrium prices with the second market structure are related to those with thefirst by the formula(6)p0(s)=½p(s),s=0λ(s)p(s),s∈S,then the set of allocations corresponding to GE is identical to that corresponding to GFE.The essential requirement is the presence of a complete asset market,where there are S independent assets(in terms of their payoffs),and therefore,given state prices,unique asset prices(determined by no-arbitrage considerations).The proof of the theorem consists in showing that,focusing on just consumption,the relationship(6) implies that the budget sets for the two market structures are the same.This means that—except for a weak spot-by-spot monotonicity assumption for some household(in order to justify no-arbitrage)—AET does not depend in any way on the households’utility functions:the theorem is consistent with UBU.Since I’ve shown that EU is merely a special case,it is therefore not required per se for the theorem’s validity.This last claim seems contradicted by Arrow’s concern with concavity of the certainty utility function(and hence quasi-concavity of the EU function;p.95in[1]).There is no conflict.Arrow mixes his equivalency result into a proof of the SBWT when there are spot markets for commodities and assets,a proof in which there is need for convexity. And since his argument also relies on time consistency,he used the only construct then available to guarantee this.Note that he and I agree on the need for the component mappings defining overall utility to be concave,though he shows that this property is necessary as well as sufficient(for quasi-concavity of EU),while I don’t.It is an open question whether,in some sense,concavity(together with monotonicity)is necessary for quasi-concavity of UBU,though this is a plausible conjecture.How does all this reflect on Debreu’s careful exposition of the notion of afiltration of the state space—in order to justifiy his claim that uncertainty represented by date-events is just another commodity characteristic?Well,while the concept of contingent commodities available at future date-events is itself extremely useful,the additionalconcept of a single overall market for contingent commodities is just a usefulfiction;it only makes sense in light of AET,which in turn only makes sense when utility func-tions are time consistent.This belies Debreu’s confident assertion that his approach is compatible with utility functions of the same generality as those in any model of GE (p.98in[4]).While the assertion is(in Debreu’s own words)"formally"correct,it is misleading.As I’ve claimed throughout,much more is required,in particular,the time consistency provided by UBU,which is indeed(again in Debreu’s own words)"free from any probability concept"—a property I too strongly commend.References[1]K.J.Arrow,The role of securities in the optimal allocation of risk-bearing,R.E.Stud.31(1963),91-96.[2]Y.Balasko,Extrinsic uncertainty revisited,J.Econ.Theory31(1983),203-210.[3]D.Cass and K.Shell,Do sunspots matter?,J.Pol.Econ.91(1983),193-227.[4]G.Debreu,"Theory of Value,"Wiley,NY,1959.[5]T.H.Johnsen and J.B.Donaldson,The structure of intertemporal preferences underuncertainty and time consistent plans,Econ.53(1985).1451-1458。
机械工程英语第二部分UNIT9
Computer-Integrated Manufacturing SystemCIM DefinedComputer-integrated manufacturing (or CIM) is the term used to describe the most modern approach to manufacturing. Although CIM encompasses many of the other advanced manufacturing technologies such as computer numerical control (CNC), computer-aided design/computer-aided manufacturing (CAD/CAM) , robotics , and just-in-time delivery(JIT) , it is more than a new technology or a new concept . Computer-integrated manufacturing is actually an entirely new approach to manufacturing and a new way of doing business.To understand CIM, it is necessary to begin with a comparison of modern and traditional manufacturing. Modern manufacturing encompasses all of the activities and processes necessary to convert raw materials into finished products, deliver them to the market, and support them in the field. These activities include the following.●Identifying a need for a product●Designing a product to meet the needs●Obtaining the raw materials needed to produce the product●Applying appropriate processes to transform the raw materials into finished products●Transporting products to the market●Maintaining the products to ensure a proper performance in the fieldThis broad, modern view of manufacturing can be compared with the more limited traditional view that focuses almost entirely on the conversion processes. The old approach separates such critical preconversion elements as market analysis research, development, and design for manufacturing, as well as such after-conversion elements as product delivery and product maintenance. In other words, in the old approach to manufacturing, only those processes that take place on the shop floor are considered manufacturing. This traditional approach of separating the overall concept into numerous stand-alone specialized elements was not fundamentally changed with the advent of automation. While the separate elements themselves became automated (i.e. , computer-aided drafting and design (CADD) in design and CNC in machining ), they remained separate . Automation alone did not result in the integration of these islands of automation.With CIM not only are the various elements automated, but the islands of automation are all linked together or integrated. Integration means that a system can provide complete and instantaneous sharing of information. In modern manufacturing, integration is accomplished by computers. With this background, CIM can now be defined as the total integration of all manufacturing elements through the use of computers.Fig.9.1 is an illustration of a CIM system, which shows how the various machines and processes used in the conversion process are integrated. However, such an illustration cannot show that research, development, design, marketing, sales, shipping, receiving, management, and production personnel all have instant access to all information generated in this system. This is what makes it a CIM system.Historical Development of CIMThe term “computer-integrated manufacturing” was developed in 1974 by Joseph Harrington as the title of a book he wrote about tying islands of automation together through the use of computers. It has taken many years for CIM to develop as a concept, but integrated manufacturing is not really new. In fact, integration is where manufacturing actually began. Manufacturing hasevolved through four distinct stages:●Manual manufacturing●Mechanization/specialization●Automation●IntegrationManual ManufacturingManual manufacturing using simple hand tools was actually integrated manufacturing. All information needed to design, produce, and deliver a product was readily available because it resided in the mind of the person who performed all of the necessary tasks. The tool of integration in the earliest years of manufacturing was the human mind of the craftsman who designed, produced, and delivered the product. An example of integrated manual manufacturing is the village blacksmith producing a special tool for a local farmer. The blacksmith would have in his mind all of the information needed to design, produce, and deliver the farm er’s tool. In this example, all elements of manufacturing are integrated.Mechanization/SpecializationWith the advent of the industrial revolution, manufacturing processes became both specialized and mechanized. Instead of one person designing, producing, and delivering a product, workers and/or machines performed specialized tasks within each of these broad areas. Communication among these separate entities was achieved using drawings, specifications, job orders, process plans, and a variety of other communication aids. To ensure that the finished product matched the planned product, the concept of quality control was introduced.The positive side of the mechanization/specialization stage was that it permitted mass production, interchangeability of parts, entire levels of accuracy, and uniformity. The disadvantage is that the lack of integration led to a great deal of waste.AutomationAutomation improved the performance and enhanced the capabilities of both people and machines within specialized manufacturing components. For example, CADD enhanced the capability of designers and drafters; CNC enhanced the capabilities of machinists; and computer-assisted process planning (CAPP) enhanced the capabilities of industrial planners. But the improvements brought on by automation were isolated within individual components or islands. Because of this, automation did not always live up to its potential.To understand the limitations of automation with regard to overall productivity improvement, consider the following analogy. Suppose that various subsystems of an automobile (i. e. ,engine, steering, brakes) were automated to make the driver’s job easier, automatic acceleration, deceleration, steering, and braking would certainly be more efficient than the manual versions. However, consider what would happen if these various automated subsystems were not tied together in a way that allowed them to communicate and share accurate, up-to-date information instantly and continually, one system might be attempting to accelerate the automobile while another system was attempting to apply the brakes. The same limitations apply in an automated manufacturing setting. These limitations are what led to the current stage in the development of manufacturing: integration.IntegrationWith the advent of the computer age, manufacturing has developed full circle. It began as a totally integrated concept and, with CIM, has once again become one. However, there are majordifferences in the manufacturing integration of today and that of the manual era of the past. First, the instrument of integration in the manual era was the human mind. The instrument of integration in modern manufacturing is the computer. Second, processes in the modern manufacturing setting are still specialized and automated.Another way to view the historical development of CIM is by examining the ways in which some of the individual components of CIM have developed over the years. Such components as design, planning and production have evolved both in processes and in the tools and equipment used to accomplish the processes.Design has evolved from a manual process using such tools as slide rules, triangles, pencils, scales, and erasers into an automated process known as computer-aided design (CAD). Process planning has evolved from a manual process using planning tables, diagrams, and charts into an automated process known as computer-aided process planning (CAPP). Production has evolved from a manual process involving manually controlled machines into an automated process known as computer-aided manufacturing (CAD).These individual components of manufacturing evolved over the years into separate islands of automation. However, communication among these islands was still handled manually. This limited the level of improvement in productivity that could be accomplished in the overall manufacturing process. When these islands and other automated components of manufacturing are linked together through computer networks, these limitations can be overcome. Computer-integrated manufacturing has enormous potential for improving productivity in manufacturing, but it is not without problems.Problems Associated with CIMAs with any new philosophy that requires major changes to the status quo, CIM is not without problems. The problems associated with CIM fall into three major categories.●Technical problems●Cultural problems●Business-related problemsThese types of problems have hindered the development of CIM over the years and will have to be overcome for CIM to achieve widespread implementation.Technical Problems of CIMAs each island of automation began to evolve, specialized hardware and software for that island were developed by a variety of producers. This led to the same type of problem that has been experienced in the automotive industry. One problem in maintaining and repairing automobiles has always been the incompatibility of spare parts among various makes and models. Incompatibility summarizes in a word the principal technical problem inhibiting the development of CIM. Consider the following example. Supplier A produces hardware and software for automating the design process. Supplier B produces hardware and software for automating such manufacturing processes as machining, assembling, packaging, and materials handling. Supplier C produces hardware and software for automating processes associated with market research. This means a manufacturing firm may have three automated components, but on systems produced by three different suppliers. Consequently, the three systems are not compatible. They are not able to communicate among themselves. Therefore, there can be no integration of the design, production, and market research, processes.An effort known as manufacturing automation protocol (MAP) is beginning to solve theincompatibility of hardware and software produced by different suppliers. As MAP continues to evolve, the incompatibility problem will eventually be solved and full integration will be possible among all elements of a manufacturing plant.Cultural Problems of CIMComputer-integrated manufacturing is not just new manufacturing technology; it is a whole new approach to manufacturing a new way of doing business. As a result, it involves significant changes, for people who were educated and are experienced in the old ways. As a result, many people reject the new approach represented by CIM for a variety of reasons. Some simply fear the change that it will bring in their working lives. Others feel it will altogether eliminate their positions, leaving them functionally obsolete. In any case, the cultural problems associated with CIM will be more difficult to solve than the technical problems.Business-Related Problems of CIMClosely tied to the cultural problems are the business problems associated with CIM. Prominent among these is the accounting problem. Traditional accounting practices do not work with CIM. there is no way to justify CIM based on traditional accounting practices. Traditional accounting practices base cost-effectiveness studies on direct labor savings whenever a new approach or new technology is proposed. However, the savings that result from CIM are more closely tied to indirect and intangible factors, which are more difficult to quantify. Consequently, it can be difficult to convince traditional business people, who are used to relying on traditional accounting practices, to see that CIM is an approach worth the investment.Composition of CIMThe Computer and Automated Systems Association (CASA) of the Society of Manufacturing Engineers (SME) developed the CIM wheel as a way to comprehensively, but concisely illustrate the concept of CIM. The CASA/SME developed the CIM wheel to include five distinct components:●General business management●Product and process definition●Manufacturing planning, and control●Factory automation●Information resource managementGeneral Business ManagementThese are four principal elements of the general business management component of the CASA/SME CIM wheel. These four elements encompass all of those activities associated with doing any kind of business. They link the rest of the components of the CIM wheel to the outside world. Many of the processes within these four elements are automated. In manufacturing firms that have moved forward with automation, these four elements of the general business management component typically become individual islands of automation.Within the finance element, it is not uncommon to have an automated payroll system, an automated accounts receivable system, and an automated accounts payable system. Such automation also exists in the other three components. However, in the typical automated manufacturing firm, these islands of automation within the general business management component are not networked for integration even within the component, much less with the other elements of the CIM wheel. For CIM to exist, every component within the CIM wheel must be networked and every individual element within components must be networked for instantaneousexchanges and updates of date.Product and Process DefinitionThe product and process definition component of the CIM wheel contains three elements:1)design2)analysis and simulation3)documentationThis is the component in which a product is engineered, designed, tested through simulation, documented through drawings, specifications, and other documentation tools such as part lists and bills of material. Islands of automation for this component of the CIM wheel have been emerging since the late 1960s.These islands include CADD systems, modeling and simulation software including solids modeling, surface modeling, and finite-element analysis. Also within this component are such islands of automation as CAPP. Even in highly automated manufacturing plants in which all of the product and process definition systems are automated, it is rare to find effective networking and integration of the processes within this individual component, much less among the various other components of the CIM wheel. It is not uncommon, within this component of the wheel, to find incompatible hardware and software being used even in individual elements of a component such as design.An example of this would be a company that automated its design processes early by purchasing hardware and software from supplier A. Later as technology continued to evolve, supplier B produced a better system and the company purchased it. However, due to financial limitations, the company was not able to purchase as many stations of the new system as it needed. As a result, some engineers and designers continue to work on the old automated system while others work at new stations. Because of differences in the hardware and software produced by the two suppliers, the old and new systems are incompatible. As a result, not only can this company not network its design functions with other components on the CIM wheel, it cannot even network within the product and process definition component. This type of incompatibility is more often the rule rather than the exception. It represents the principal obstacle to the full development of CIM.Manufacturing Planning and ControlThe manufacturing planning and control component includes such elements as facilities planning, scheduling, material planning and control, and shop floor planning and control. Hardware and software are available to automate each of the individual elements within this component. However as with the previous group, there is rarely integration of the elements within this component, much less outside of it. The chief problem here is also incompatibility.Factory AutomationThe factory automation component contains those elements normally associated with producing the product: materials handling, assembly, inspection and testing, and materials processing. Much of the research and development in the area of automated manufacturing has focused on this group. Such automated manufacturing concepts as CNC, distributed numerical control (DNC), industrial robots, and automated materials handling systems such as automated guided vehicles (AGVs) have been available for many yeas. During this time, they have continually improved in performance. However, very little progress has been made in successfully networking the elements within this group with those outside of it. Some progress is being madethrough the concept of CAD/CAM in which the product and process definition islands of automation are networked with the factory automation elements. However, incompatibility remains the key inhibitor to full integration.Information Resource ManagementThe information resource management component of the CIM wheel is located in the center of Fig.9.2. This is an appropriate position for this component because it represents the nucleus of CIM. Information, updated continually and shared instantaneously, is what CIM is all about. To integrate the various elements within the various components of the CIM wheel, all of the information generated by the various components must be effectively managed. One of the major goals of this component is to overcome the barriers that prevent the complete sharing of information between and among components in the CIM wheel.There are two basic elements within this component: the information being managed and the hardware and software used to manage that information. The technology used to manage information within this component can be divided into four categories by function:●Communications technology●Network transaction technology●Data management technology●User technologyEach of these elements represents a different layer of computer technology. Achieving full integration of all elements and all components of the CIM wheel involves successfully horizontal and vertical networking at all four of these levels.Benefits of CIMIn spite of the obstacles, progress is being made toward the eventually full realization of CIM in manufacturing. When this is accomplished, fully integrated manufacturing firms will realize a number of benefits from CIM:●Product quality increases●Lead times are reduced●Direct labor costs are reduced●Product development time is reduced●Inventories are reduced●Overall productivity increases中文翻译:CIM定义计算机集成制造(或CIM)是用来描述最现代化的一种制造方法的词汇。
调查前明确目的英语作文
调查前明确目的英语作文Title: The Importance of Defining Objectives Before Conducting a Survey。
In the realm of research and data collection, the significance of establishing clear objectives before embarking on a survey cannot be overstated. This critical step lays the foundation for the entire research process, guiding the selection of appropriate methodologies, ensuring data accuracy, and ultimately leading to meaningful insights. In this essay, we delve into the importance of delineating objectives before conducting a survey, examining how this practice enhances the validity and relevance of research outcomes.First and foremost, defining objectives provides researchers with a roadmap for their study. It delineates the purpose and scope of the survey, clarifying what information is essential to collect and analyze. Without clear objectives, researchers risk collecting irrelevant orsuperfluous data, which can dilute the significance oftheir findings and impede the attainment of actionable insights. By establishing specific goals and research questions beforehand, researchers can streamline their data collection efforts and focus on obtaining the information necessary to address their research objectives effectively.Moreover, clear objectives facilitate the selection of appropriate survey methodologies and sampling techniques. Different research questions may require different data collection methods, ranging from structured surveys to in-depth interviews or observational studies. By clearly defining objectives, researchers can identify the most suitable approach for their study, ensuring that the chosen methodology aligns with the research goals and maximizesthe reliability and validity of the data collected. Additionally, clear objectives enable researchers to determine the appropriate sample size and sampling strategy, ensuring that the survey results are representative of the target population and minimizing the risk of sampling bias.Furthermore, well-defined objectives enhance thequality and accuracy of survey instruments. The design of survey questions, response options, and scales should be aligned with the research objectives to ensure that the data collected are relevant and actionable. Clear objectives guide researchers in crafting focused and concise survey instruments that elicit the desired information while minimizing respondent burden. Additionally, pre-testing survey instruments against the established objectives allows researchers to identify and address any ambiguities or biases in the questions, thereby enhancing the validity and reliability of the data collected.Another critical aspect of defining objectives is that it facilitates data analysis and interpretation. Clear objectives provide researchers with a framework for organizing and analyzing the survey data, guiding them in identifying patterns, trends, and relationships that are relevant to the research goals. By anchoring the analysis to the predefined objectives, researchers can avoid the temptation to engage in data dredging or cherry-picking results, thereby ensuring the integrity and credibility oftheir findings. Moreover, clear objectives enable researchers to draw meaningful conclusions and actionable recommendations based on the survey results, thereby maximizing the utility and impact of the research outcomes.In conclusion, the importance of defining objectives before conducting a survey cannot be overstated. Clear objectives provide researchers with a roadmap for their study, guiding the selection of appropriate methodologies, facilitating the design of survey instruments, and enhancing the quality and relevance of the research outcomes. By delineating specific goals and research questions beforehand, researchers can ensure that their survey efforts are focused, efficient, and ultimately, impactful. Therefore, researchers should prioritize the establishment of clear objectives as a fundamental step in the research process, recognizing its pivotal role in driving meaningful insights and advancing knowledge intheir respective fields.。
健康状况的效用值和测量方法
根据哈佛大学公共卫生学院的统计数据1998年至2001年间在306个经过注册的成本效用分析研究中共涉及到1210种疾病的2159效用值其中36使用直接法测得23使用间接法测得25来自于临床估计且其中27的数据源于普通人群综述众多研究者的意见和结果目前更倾向于选用基于效用理论和选择技术choicebasedtechnique的测量方法即标准博奕法sg和时间权衡法tto而这两者相比前者所测得的效用值通常高于后者10在被测人群的选择上虽然疾病患者比普通人群更容易了解和体会疾病对自身健康和生活所造成的影响但由于他们长期处于这种疾病状态当中反倒逐渐适应和接受对疾病状态的变化也比普通人群迟钝因此测得的效用值通常高于普通人群11效用等临床经济学分析结果最终要运用到公共卫生政策的制定中去这就要求研究者更加注重普通人群对不同健康状态的喜好程度以他们的效用值为分析的标准因此可能使用普通人群中所测得的效用值更加合适11四结语效用值测量有利于评判不同个体的健康状况和变化有利于开展个体循证决策和有限资源的全局分配
罗斯公司理财第九版原版书课后习题Cha11
standardized, is called the beta. The beta of a security can also be interpreted as the responsiveness of a security’s return to that of the market.6. The CAPM states that:In other words, the expected return on a security is positively (and linearly) related to the security’s beta.Concept Questions1. Diversifiable and Nondiversifiable Risks In broad terms, why is some risk diversifiable?Why are some risks nondiversifiable? Does it follow that an investor can control the level of unsystematic risk in a portfolio, but not the level of systematic risk?2. Systematic versus Unsystematic Risk Classify the following events as mostly systematic ormostly unsystematic. Is the distinction clear in every case?1. Short-term interest rates increase unexpectedly.2. The interest rate a company pays on its short-term debt borrowing is increased by itsbank.3. Oil prices unexpectedly decline.4. An oil tanker ruptures, creating a large oil spill.5. A manufacturer loses a multimillion-dollar product liability suit.6. A Supreme Court decision substantially broadens producer liability for injuries suffered byproduct users.3. Expected Portfolio Returns If a portfolio has a positive investment in every asset, can theexpected return on the portfolio be greater than that on every asset in the portfolio? Can it be less than that on every asset in the portfolio? If you answer yes to one or both of these questions, give an example to support your answer.4. Diversification True or false: The most important characteristic in determining the expectedreturn of a well-diversified portfolio is the variances of the individual assets in the portfolio. Explain.5. Portfolio Risk If a portfolio has a positive investment in every asset, can the standarddeviation on the portfolio be less than that on every asset in the portfolio? What about the portfolio beta?6. Beta and CAPM Is it possible that a risky asset could have a beta of zero? Explain. Based onthe CAPM, what is the expected return on such an asset? Is it possible that a risky asset could have a negative beta? What does the CAPM predict about the expected return on such an asset?Can you give an explanation for your answer?7. Covariance Briefly explain why the covariance of a security with the rest of a well-diversifiedportfolio is a more appropriate measure of the risk of the security than the security’s variance.8. Beta Consider the following quotation from a leading investment manager: “The shares ofSouthern Co. have traded close to $12 for most of the past three years. Since Southern’s stock has demonstrated very little price movement, the stock has a low beta. Texas Instruments, on the other hand, has traded as high as $150 and as low as its current $75. Since TI’s stock has demonstrated a large amount of price movement, the stock has a very high beta.” Do you agree with this analysis? Explain.9. Risk A broker has advised you not to invest in oil industry stocks because they have highstandard deviations. Is the broker’s advice sound for a risk-averse investor like yourself? Why or why not?10. Security Selection Is the following statement true or false? A risky security cannot have anexpected return that is less than the risk-free rate because no risk-averse investor would be willing to hold this asset in equilibrium. Explain.Questions and Problems connect™BASIC (Questions 1-20)1. Determining Portfolio Weights What are the portfolio weights for a portfolio that has 95shares of stock A that sell for $53 per share and 120 shares of stock B that sell for $29 per share?2. Portfolio Expected Return You own a portfolio that has $1,900 invested in stock A and$2,300 invested in stock B. If the expected returns on these stocks are 10 percent and 15 percent, respectively, what is the expected return on the portfolio?3. Portfolio Expected Return You own a portfolio that is 40 percent invested in stock X, 35percent in stock Y, and 25 percent in stock Z. The expected returns on these three stocks are 11 percent, 17 percent, and 14 percent, respectively. What is the expected return on the portfolio? 4. Portfolio Expected Return You have $10,000 to invest in a stock portfolio. Your choices arestock X with an expected return of 16 percent and stock Y with an expected return of 10 percent.If your goal is to create a portfolio with an expected return of 12.9 percent, how much money will you invest in stock X? In stock Y?5. Calculating Expected Return Based on the following information, calculate the expectedreturn:6. Calculating Returns and Standard Deviations Based on the following information, calculatethe expected return and standard deviation for the two stocks:7. Calculating Returns and Standard Deviations Based on the following information, calculatethe expected return and standard deviation:8. Calculating Expected Returns A portfolio is invested 15 percent in stock G, 65 percent instock J, and 20 percent in stock K. The expected returns on these stocks are 8 percent, 15 percent, and 24 percent, respectively. What is the portfolio’s expected return? How do you interpret your answer?9. Returns and Standard Deviations Consider the following information:1. What is the expected return on an equally weighted portfolio of these three stocks?2. What is the variance of a portfolio invested 20 percent each in A and B, and 60 percent inC?10. Returns and Standard Deviations Consider the following information:1. Your portfolio is invested 30 percent each in A and C, and 40 percent in B. What is theexpected return of the portfolio?2. What is the variance of this portfolio? The standard deviation?11. Calculating Portfolio Betas You own a stock portfolio invested 25 percent in stock Q, 20percent in stock R, 15 percent in stock S, and 40 percent in stock T. The betas for these four stocks are .75, 1.90, 1.38, and 1.16, respectively. What is the portfolio beta?12. Calculating Portfolio Betas You own a portfolio equally invested in a risk-free asset and twostocks. If one of the stocks has a beta of 1.85 and the total portfolio is equally as risky as the market, what must the beta be for the other stock in your portfolio?13. Using CAPM A stock has a beta of 1.25, the expected return on the market is 12 percent, andthe risk-free rate is 5 percent. What must the expected return on this stock be?14. Using CAPM A stock has an expected return of 14.2 percent, the risk-free rate is 4 percent,and the market risk premium is 7 percent. What must the beta of this stock be?15. Using CAPM A stock has an expected return of 10.5 percent, its beta is .73, and the risk-freerate is 5.5 percent. What must the expected return on the market be?16. Using CAPM A stock has an expected return of 16.2 percent, a beta of 1.75, and the expectedreturn on the market is 11 percent. What must the risk-free rate be?17. Using CAPM A stock has a beta of .92 and an expected return of 10.3 percent. A risk-freeasset currently earns 5 percent.1. What is the expected return on a portfolio that is equally invested in the two assets?2. If a portfolio of the two assets has a beta of .50, what are the portfolio weights?3. If a portfolio of the two assets has an expected return of 9 percent, what is its beta?4. If a portfolio of the two assets has a beta of 1.84, what are the portfolio weights? How doyou interpret the weights for the two assets in this case? Explain.18. 18. Using the SML Asset W has an expected return of 13.8 percent and a beta of 1.3. If therisk-free rate is 5 percent, complete the following table for portfolios of Asset W and a risk-free asset. Illustrate the relationship between portfolio expected return and portfolio beta by plotting the expected returns against the betas. What is the slope of the line that results?19. Reward-to-Risk Ratios Stock Y has a beta of 1.35 and an expected return of 14 percent.Stock Z has a beta of .85 and an expected return of 11.5 percent. If the risk-free rate is 5.5 percent and the market risk premium is 6.8 percent, are these stocks correctly priced?20. Reward-to-Risk Ratios In the previous problem, what would the risk-free rate have to be forthe two stocks to be correctly priced?INTERMEDIATE (Questions 21-33)21. Portfolio Returns Using information from the previous chapter about capital market history,determine the return on a portfolio that is equally invested in large-company stocks and long-term government bonds. What is the return on a portfolio that is equally invested in small-company stocks and Treasury bills?22. CAPM Using the CAPM, show that the ratio of the risk premiums on two assets is equal to theratio of their betas.23. Portfolio Returns and Deviations Consider the following information about three stocks:1. If your portfolio is invested 40 percent each in A and B and 20 percent in C, what is theportfolio expected return? The variance? The standard deviation?2. If the expected T-bill rate is3.80 percent, what is the expected risk premium on theportfolio?3. If the expected inflation rate is 3.50 percent, what are the approximate and exactexpected real returns on the portfolio? What are the approximate and exact expected real risk premiums on the portfolio?24. Analyzing a Portfolio You want to create a portfolio equally as risky as the market, and youhave $1,000,000 to invest. Given this information, fill in the rest of the following table:25. Analyzing a Portfolio You have $100,000 to invest in a portfolio containing stock X, stock Y,and a risk-free asset. You must invest all of your money. Your goal is to create a portfolio that has an expected return of 10.7 percent and that has only 80 percent of the risk of the overall market.If X has an expected return of 17.2 percent and a beta of 1.8, Y has an expected return of 8.75 percent and a beta of .5, and the risk-free rate is 7 percent, how much money will you invest in stock X? How do you interpret your answer?26. Covariance and Correlation Based on the following information, calculate the expectedreturn and standard deviation of each of the following stocks. Assume each state of the economy is equally likely to happen. What are the covariance and correlation between the returns of the two stocks?27. Covariance and Correlation Based on the following information, calculate the expectedreturn and standard deviation for each of the following stocks. What are the covariance and correlation between the returns of the two stocks?28. Portfolio Standard Deviation Security F has an expected return of 10 percent and astandard deviation of 26 percent per year. Security G has an expected return of 17 percent and a standard deviation of 58 percent per year.1. What is the expected return on a portfolio composed of 30 percent of security F and 70percent of security G?2. If the correlation between the returns of security F and security G is .25, what is thestandard deviation of the portfolio described in part (a)?29. Portfolio Standard Deviation Suppose the expected returns and standard deviations ofstocks A and B are E(R A) = .13, E(R B) = .19, σA = .38, and σB = .62, respectively.1. Calculate the expected return and standard deviation of a portfolio that is composed of 45percent A and 55 percent B when the correlation between the returns on A and B is .5.2. Calculate the standard deviation of a portfolio that is composed of 40 percent A and 60percent B when the correlation coefficient between the returns on A and B is –.5.3. How does the correlation between the returns on A and B affect the standard deviation ofthe portfolio?30. Correlation and Beta You have been provided the following data about the securities of threefirms, the market portfolio, and the risk-free asset:1. Fill in the missing values in the table.2. Is the stock of Firm A correctly priced according to the capital asset pricing model(CAPM)? What about the stock of Firm B? Firm C? If these securities are not correctly priced, what is your investment recommendation for someone with a well-diversified portfolio?31. CML The market portfolio has an expected return of 12 percent and a standard deviation of 19percent. The risk-free rate is 5 percent.1. What is the expected return on a well-diversified portfolio with a standard deviation of 7percent?2. What is the standard deviation of a well-diversified portfolio with an expected return of 20percent?32. Beta and CAPM A portfolio that combines the risk-free asset and the market portfolio has anexpected return of 9 percent and a standard deviation of 13 percent. The risk-free rate is 5 percent, and the expected return on the market portfolio is 12 percent. Assume the capital asset pricing model holds. What expected rate of return would a security earn if it had a .45 correlation with the market portfolio and a standard deviation of 40 percent?33. Beta and CAPM Suppose the risk-free rate is 4.8 percent and the market portfolio has anexpected return of 11.4 percent. The market portfolio has a variance of .0429. Portfolio Z has a correlation coefficient with the market of .39 and a variance of .1783. According to the capital asset pricing model, what is the expected return on portfolio Z?CHALLENGE (Questions 34-39)34. Systematic versus Unsystematic Risk Consider the following information about Stocks Iand II:The market risk premium is 7.5 percent, and the risk-free rate is 4 percent. Which stock has the most systematic risk? Which one has the most unsystematic risk? Which stock is “riskier”? Explain.35. SML Suppose you observe the following situation:Assume these securities are correctly priced. Based on the CAPM, what is the expected return on the market? What is the risk-free rate?36. Covariance and Portfolio Standard Deviation There are three securities in the market. Thefollowing chart shows their possible payoffs:1. What are the expected return and standard deviation of each security?2. What are the covariances and correlations between the pairs of securities?3. What are the expected return and standard deviation of a portfolio with half of its fundsinvested in security 1 and half in security 2?4. What are the expected return and standard deviation of a portfolio with half of its fundsinvested in security 1 and half in security 3?5. What are the expected return and standard deviation of a portfolio with half of its fundsinvested in security 2 and half in security 3?6. What do your answers in parts (a), (c), (d), and (e) imply about diversification?37. SML Suppose you observe the following situation:。
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Chapter9A Survey of Utility-basedPrivacy-Preserving DataTransformation MethodsMing HuaSimon Fraser UniversitySchool of Computing Science8888University Drive,Burnaby,BC,Canada V5A1S6mhua@cs.sfu.caJian PeiSimon Fraser UniversitySchool of Computing Science8888University Drive,Burnaby,BC,Canada V5A1S6jpei@cs.sfu.caAbstract As a serious concern in data publishing and analysis,privacy preserving data processing has received a lot of attention.Privacy preservation often leads toinformation loss.Consequently,we want to minimize utility loss as long as theprivacy is preserved.In this chapter,we survey the utility-based privacy preser-vation methods systematically.Wefirst briefly discuss the privacy models andutility measures,and then review four recently proposed methods for utility-based privacy preservation.Wefirst introduce the utility-based anonymization method for maximiz-ing the quality of the anonymized data in query answering and discernability.Then we introduce the top-down specialization(TDS)method and the progres-sive disclosure algorithm(PDA)for privacy preservation in classification prob-st,we introduce the anonymized marginal method,which publishes theanonymized projection of a table to increase the utility and satisfy the privacyrequirement.Keywords:Privacy preservation,data utility,utility-based privacy preservation, k-anonymity,sensitive inference,l-diversity.208Privacy-Preserving Data Mining:Models and Algorithms 9.1IntroductionAdvanced analysis on data sets containing information about individuals poses a serious threat to individual privacy.Various methods have been pro-posed to tackle the privacy preservation problem in data analysis,such as anonymization and perturbation.The major goal is to protect some sensitive individual information(privacy)from being identified by the published data. For example,in k-anonymization,certain individual information is generalized or suppressed so that any individual in a released data set is indistinguishable from other k−1individuals.A natural consequence of privacy preservation is the information loss.For example,after the k-anonymization,the information describing an individual should be the same as at least other k−1individuals.The loss of the spe-cific information about certain individuals may affect the data quality.In the extreme case,the data may become totally useless.Example9.1(Utility loss in privacy preservation)Table9.1a is a data set used for customer analysis.Among the listed attributes,{Age,Ed-ucation,Zip Code}can be used to uniquely identify an individual.Such a set of attributes is called a quasi-identifier.Annual Income is a sensitive attribute. Target Customer is the class label of customers.In order to protect the annual income information for individuals,sup-pose2-anonymity is required so that any individual is indistinguishable from another one on the quasi-identifier.Table9.2b and9.3c are both valid2-anonymizations of9.1a.The tuples sharing the same quasi-identifier have the same gId.However,Table9.2b provides more accurate results than Table9.3c in answering the following two queries.Q1:“How many customers under age29are there in the data set?”Q2:“Is an individual with age=25,Education=Bachelor,Zip Code= 53712a target customer?”According to Table9.2b,the answers of Q1and Q2are“2”and“Y”,re-spectively.But according to Table9.3c,the answer to Q1is an interval[0,4], because29falls in the age range of tuple t1,t2,t4,and t6.The answer to Q2 is Y and N with50%probability each.From this example,we make two observations.First,different anonymiza-tion may lead to different information loss.Table9.2b and9.3c are in the same anonymization level,but Table9.2b provides more accurate answers to the queries.Therefore,it is crucial to minimize the information loss in privacy preservation.Second,the data utility depends on the applications using the data.In the above example,Q1is an aggregate query,thus the data is more useful if the attribute values are more accurate.Q2is a classification query,so the utilityUtility-based Privacy-Preserving Data Transformation Methods209Table9.1a.The original tabletId Age Education Zip Code Annual Income Target Customert124Bachelor5371140k Yt225Bachelor5371250k Yt330Master5371350k Nt430Master5371480k Nt532Master5371550k Nt632Doctorate53716100k NTable9.2b.A2-anonymized table with better utilitygId tId Age Education Zip Code Annual Income Target Customer g1t1[24-25]Bachelor[53711-53712]40k Yg1t2[24-25]Bachelor[53711-53712]50k Yg2t330Master[53713-53714]50k Ng2t430Master[53713-53714]80k Ng3t532GradSchool[53715-53716]50k Ng3t632GradSchool[53715-53716]100k NTable9.3c.A2-anonymized table with poorer utilitygId tId Age Education Zip Code Annual Income Target Customer g1t1[24-30]ANY[53711-53714]40k Yg2t2[25-32]ANY[53712-53716]50k Yg3t3[30-32]Master[53713-53715]50k Ng1t4[24-30]ANY[53711-53714]80k Ng3t5[30-32]Master[53713-53715]50k Ng2t6[25-32]ANY[53712-53716]100k Nof data depends on how much the classification model is preserved in the anonymized data.In a word,utility is the quality of data for the intended use.9.1.1What is Utility-based Privacy Preservation?The utility-based privacy preservation has two goals:protecting the private information and preserving the data utility as much as possible.Privacy preser-vation is a hard requirement,that is,it must be satisfied,and utility is the mea-sure to be optimized.While privacy preservation has been extensively studied, the research of utility-based privacy preservation has just started.The chal-lenges include:210Privacy-Preserving Data Mining:Models and Algorithms Utility measure.One key issue in the utility-based privacy preservation is how to model the data utility in different applications.A good utility measure should capture the intrinsic factors that affect the quality of data for the specific application.Balance between utility and privacy.In some situation,preserving utility and privacy are not conflicting.But more often than not,hiding the privacy information may have to sacrifice some utility.How do we trade off between the two goals?Efficiency and scalability.The traditional privacy preservation is already computational challenging.For example,even simple restriction of optimized k-anonymity is NP-hard[3].How do we develop efficient algorithms if utility is involved?Moreover,real data sets often contains millions of high dimen-sional tuples,highly scalable algorithms are needed.Ability to deal with different types of attributes.Real life data often in-volve different types of attributes,such as numerical,categorical,binary or mixtures of these data types.The utility-based privacy preserving methods should be able to deal with attributes of different types.9.2Types of Utility-based Privacy Preservation MethodsIn this section,we introduce some common privacy models and recently proposed data utility measures.9.2.1Privacy ModelsVarious privacy models have been proposed in literature.This section intro-duces some of the privacy models that are often used as well as the correspond-ing privacy preserving methods.K-Anonymity.K-anonymity is a privacy model developed for the linking attack[18].Given a table T with attributes(A1,...,A n),a quasi-identifier isa minimal set of attributes(A i1,...,A il)(1≤i1<...<i l≤n)in T thatcan be joined with external information to re-identify individual records.Note that there may be more than one quasi-identifer in a table.A table T is said k-anonymous given a parameter k and the quasi-identiferQI=(A i1,...,A il)if for each tuple t∈T,there exist at least another(k−1)tuples t1,...,t k−1such that those k tuples have the same projection on the quasi-identifier.Tuple t and all other tuples indistinguishable from t on the quasi-identifier form an equivalence class.Utility-based Privacy-Preserving Data Transformation Methods211 Given a table T with the quasi-identifier and a parameter k,the problem of k-anonymization is to compute a view T that has the same attributes as T such that T is k-anonymous and as close to T as possible according to some quality metric.Data suppression and value generalization are often used for anonymization. Suppression is masking the attribute value with a special value in the domain. Generalization is replacing a specific value with a more generalized one.For example,the actual age of an individual can be replaced by an interval,or the city of an individual can be replaced by the corresponding province.Cer-tain quality measures are often used in the anonymization,such as the average equivalence class size.Theoretical analysis shows that the problem of opti-mal anonymization under many quality models is NP-hard[1,14,3].Various k-anonymization methods are proposed[19,20,29,12,11].One of the most important advantages of k-anonymity is that no additional noise or artificial perturbation is added into the original data.All the tuples in an anonymized data remains trustful.l-Diversity.l-diversity[13]is based on the observation that if the sensi-tive values in one equivalence class lacks diversity,then no matter how large the equivalence class is,attacker may still guess the sensitive value of an indi-vidual with high probability.For example,Table9.3c is a2-anonymous table. Particularly,t3and t5are generalized into the same equivalence class.How-ever,since their annual income is the same,an attacker can easily conclude that the annual income of t3is50k although the2-anonymity is preserved.Ta-ble9.2b has better diversity in the sensitive attribute.t3and t4are in the same equivalence class and their annual income is different.Therefore,the attacker only have a50%opportunity to know the real annual income of t3.l-diversity model addresses the above problem.By intuition,a table is l-diverse if each equivalence class contains at least l“well represented”sensitive values,that is,at least l most frequent values have very similar frequencies.Consider a table T=(A1,...,A n,S)and constant c and l, where(A1,...,A n)is a quasi-identifier and S is a sensitive attribute.Sup-pose an equivalence class EC contains value s1,...,s m with frequency f(s1),...,f(s m)(appearing in the frequency non-ascending order)on sen-sitive attribute S,EC satisfies(c,l)-diversity with respect to S iff(s1)<cmi=lf(s i)l-diversity complements k-anonymity by requiring certain diversity on the sensitive attributes.It is a more practical privacy model.212Privacy-Preserving Data Mining:Models and Algorithms Sensitive Inference.Sensitive inference[23]comes from the statistical analysis and data mining ability.The privacy inference occurs when the sen-sitive value can be determined from a set of other non-sensitive values with high confidence.The inference can be achieved by data mining abilities,such as association rule mining and classification.Given a table T=(M1,...,M m,S1,...,S n).S i(1≤i≤n)is called a sensitive attribute.Certain values in the sensitive attributes are not acces-sible.M j(1≤j≤m)is called a non-sensitive attribute and contains the non-sensitive information.M j’s and S i’s are disjoint.A sensitive inferenceis a rule{m i1,...,m il}→s j with high confidence,where m i1,...,m ilare attribute values on non-sensitive attributes M i1,...,M il,respectively,ands j is an inaccessible sensitive value on S j.For example,suppose in Ta-ble9.1a AnnualIncome is a sensitive attribute and the values lower than 60k in this attribute is confidential and should not be disclosed.However,rule Master→50k can be derived from Table9.1a with confidence66.7%.There-fore,although50k is not disclosed,an attacker can guess the value from the non-sensitive value Master with high probability.Data suppression can be used in eliminating the sensitive inference.The intuition is to mask some non-sensitive information causing the inference,so that the confidence of the inference rule decreases to below certain threshold.[2]deals with the sensitive inference caused by association mining.The objective is to hide a minimal set of entries so that the sensitivefields cannot be disclosed by the sensitive inferences.Other work on eliminating sensitive inference includes[15,22].Other Related Work.Another privacy model Anatomy is proposed in[26], which publishes the quasi-identifer and the sensitive information into two sep-arate tables.Equivalence classes are formed without generalizing the values in the quasi-identifier.The advantage is that more information in the quasi-identifier is preserved.[25]proposes a privacy model m-invariance in a dy-namic context,that is,a sequential releasing of table with any sequence of insertion and deletions.The main objective is to make each tuple indistinguish-able during its lifetime in the publication.In order to prevent the attacker from linking different versions of the released tables together to obtain the sensi-tive information,certain“invariance”(in terms of having the similar sensitive values)in each equivalence class is required.9.2.2Utility MeasuresIn the context of privacy preservation,the data utility is both relative and specific.First,we do not consider the absolute utility of a data set,instead, we measure how much utility is preserved in the published data after pri-vacy preservation compared to the original data.Second,different applicationsUtility-based Privacy-Preserving Data Transformation Methods213 require different information in a data set.We cannotfind a measure to quantify the amount of information contained in the data for all different applications. Therefore,the utility measure should be designed under the context of certain applications.Query Answering Accuracy.One common use of the published data is query answering,such as the aggregate queries including SUM,COUNT and AVERAGE.The data quality in query answering depends on how far away each attribute value is from the original one after applying the privacy preserving methods.For example,if generalization is used in privacy preservation,then a specific value is replaced by a more general one in the published data.In-tuitively,in order to maximize the query answering accuracy,the generalized value in the published data should be as close to the original value as possible.A quantitative measure is proposed in[28,27].It uses the normalized interval size to measure the utility loss for numeric attributes,and the normalized num-ber of descendants in the generalization hierarchy to measure the utility loss for categorical attributes.More details will be discussed in Section9.3. Classification Accuracy.In classification analysis,the published data are often used to train a classifier.Thus,the data quality depends on how well the class structure is preserved.More specifically,we want to minimize the uncertainty of classification within a group of tuples indistinguishable from each other.[5,6]propose a utility score that measures the entropy change during the anonymization.Ideally,the entropy of an equivalence class with respect to class label distribution should be minimized in the published data. Other utility measures for classification are proposed in[7,24]. Distribution Similarity.Distribution is a fundamental characteristic of a data set.Many data analysis try to make certain conclusions about the data distribution.Therefore,how well the published data preserve the distribution of the original data is crucial for those applications.[8]develops a utility model which measures the difference between the distribution of the original data and that of the anonymized data.Other Utility Measures.Other utility measures include generalization height[17],which measures the total number of generalization steps applied on the original data set.The idea behind is that,since the generalization steps cause information loss,the number of generalization steps represents the total amount of information loss.[3]considers the discernability of the anonymized data.It tries to minimize the average equivalence class size,because the more tuples are in the same group,the less specific information is preserved for those tuples.214Privacy-Preserving Data Mining:Models and Algorithms 9.2.3Summary of the Utility-Based Privacy PreservingMethodsIn this chapter,we introduce four utility-based privacy preservation meth-ods.They are the utility-based anonymization method[28],the top-down spe-cialization(TDS)method[5],the progressive Disclosure Algorithm(PDA)[23] and the anonymized marginal method[8].The privacy models and utility mea-sures used in the four methods are summarized in Table9.4.Table9.4.Summary of utility-based privacy preserving methodsMethod Privacy model Utility measureUtility-based anonymization k-Anonymity Query answering accuracy TDS k-Anonymity Classification accuracy PDA Sensitive Inference Classification accuracy Anonymized marginal k-Anonymity&l-Diversity Distribution similarity The utility-based anonymization method will be discussed in Section9.3. The top-down specialization(TDS)method and the progressive Disclosure Al-gorithm(PDA)both deal with data used in classification problems,and will be discussed in Section9.4.Section9.5introduces the anonymized marginal method.Section9.6concludes this chapter.9.3Utility-Based Anonymization Using Local RecodingThe utility-based anonymization method proposed in[28]aims at improv-ing the query answering accuracy on anonymized tables.The utility measure proposed captures two aspects.First,the less generalized attribute value gives more accurate answers in query answering on the anonymized table.For ex-ample,Table9.2b and9.3c are both2-anonymous,but the age attribute is less generalized in Table9.2b.If we perform the aggregate query on this attribute, Table9.2b gives more accurate answers.Second,different attributes may have different utility in data analysis.For example,in Table9.1a,suppose that the information about annual income is more related to age and education than the other attributes,in order to preserve the correlation among the data in anonymization,it is better to generalize other attributes which are not so re-lated to annual income,such as“Zip Code”.Based on the above observations,the weighted normalized certainty penalty is proposed to measure the utility of attributes in the anonymization.For a numeric attribute value,the normalized certainty penalty(NCP)measures its normalized interval size after generalization;for a categorical attribute value, NCP measures its normalized number of descendants in the hierarchy tree after generalization.A weight is assigned to each attribute to reflect its utility in theUtility-based Privacy-Preserving Data Transformation Methods215 analysis on the anonymized data.Given a table and the anonymity requirement, such as k-anonymity,the utility-based anonymization aims at computing a k-anonymous table that minimizes the weighted normalized certainty penalty.In order to tackle the problem,two algorithms are proposed.The bottom-up method iteratively groups the tuples with similar attribute values together until each group has at least k tuples.The top-down method works in the opposite way.It put all tuples into one group at the beginning,and then iteratively par-titions the tuples in a group into two groups,trying to maximize the difference of attribute values between the two groups.The partitioning stops when further splitting violates the k-anonymity.To give some details,first we introduce the local recoding method in the anonymization.Then,we define the utility measure,weighted normalized cer-tainty penalty,formally.The bottom-up method and top-down method are in-troduced last.9.3.1Global Recoding and Local RecodingTwo methods have been proposed for anonymization:global recoding and local recoding.Global recoding maps a given value in a single domain to an-other one globally,while local recoding maps a given tuple to some recoded tuple.Clearly,global recoding can be regarded as a specific type of local re-coding.Table9.5a.3-anonymous table by global recodinggId tId Age Education Zip Code Annual Income Target Customer g1t1[24-32]ANY[53711-53713]40k Yg1t2[24-32]ANY[53711-53713]50k Yg1t3[24-32]ANY[53711-53713]50k Ng2t4[24-32]ANY[53714-53716]80k Ng2t5[24-32]ANY[53714-53716]50k Ng2t6[24-32]ANY[53714-53716]100k NTable9.6b.3-anonymous table by local recodinggId tId Age Education Zip Code Annual Income Target Customer g1t1[24-30]ANY[53711-53713]40k Yg1t2[24-30]ANY[53711-53713]50k Yg1t3[24-30]ANY[53711-53713]50k Ng2t4[30-32]GradSchool[53714-53716]80k Ng2t5[30-32]GradSchool[53714-53716]50k Ng2t6[30-32]GradSchool[53714-53716]100k N216Privacy-Preserving Data Mining:Models and AlgorithmsExample9.2(Global recoding v.s.local recoding)Consider Table9.1a.Attribute{Age,Education,Zip Code}is a quasi-identifer. Table9.5a and9.6b are3-anonymous tables by global recoding and local re-coding,respectively.t3and t4have the same attribute values on Age(30)and Education(Master).In global recoding,30is mapped to interval[24−32] globally,while Master is mapped to the most generalized value ANY.In local recoding,the value30and Master in t3is mapped to[24−30]and ANY,respectively;but the same values30and Master in t4are mapped to [30−32]and GradSchool,respectively.After the global recoding,the only knowledge about Age and Education in Table9.5a is the full range[24−32] in the domain and the most generalized value ANY,respectively;while Table9.6b shows more specific information about Age and Education.From the above example,we can see that the local recoding may lead to less information loss than the global recoding.9.3.2Utility MeasureThe information loss caused by the anonymization can be measured by how well the generalized tuples approximate the original ones.After the generaliza-tion,some attribute values of a tuple are generalized to an interval.The interval size reflects the accuracy loss in query answering.Therefore,we use the sum of interval size on all attributes of the generalized tuples to measure the certainty loss.The total certainty loss of the anonymized table is the sum of certainty loss of all the tuples.Utility Measure for Numerical Attributes.Consider table T with quasi-identifier(A1,...,A n).Suppose a tuple t=(x1,...,x n)is generalized to tuple t =([y1,z1],...,[y n,z n])such that y i≤x i≤z i(1≤i≤n).Then, we define the normalized certainty penalty(NCP)of tuple t on attribute A i asNCP Ai (t)=z i−y i|A i|,where|A i|=maxt∈Tt.A i−mint∈Tt.A iUtility Measure for Categorical Attributes.The generalization on a cat-egorical attribute often follows a hierarchy tree,which specifies the attribute values with different granularity.Suppose a tuple t has value v on categori-cal attribute A i,v is generalized to a set of values v1,...,v m.Wefind the common ancestor of v1,...,v m,denoted by ancestor(v1,...,v m)in the hi-erarchy tree,and use the size of ancestor(v1,...,v m),that is,the number of leaf nodes that are descendants of ancestor(v1,...,v m),to measure the gen-eralization quantitatively.That isNCP Ai (t)=|ancestor(v1,...,v m)||A i|where |A i |is the number of distinct values on A i in the most specific level.Intuitively,for a numeric attribute A i ,NCP A i (t )measures how much t is generalized on attribute A i in terms of the generalized interval size ;for a cat-egorical attribute A i ,NCP A i (t )measures how much t is generalized on A i in terms of the number of distinct values the generalized value covers .Consider both the numeric and categorical attributes,we define the weighted normalized certainly penalty of a tuple t asNCP (t )=ni =1(w i ·NCP A i (t )),where n i =1w i =1Moreover,the weighted normalized certainly penalty of a table T is de-fined as NCP (T )=t ∈TNCP (t )Since in many data analysis applications,different attributes may have dif-ferent utility,we assign each attribute a weight to reflect the different impor-tance of the attribute.Therefore,NCP (t )is the weighted sum of the normal-ized certainty penalty on all attributes.The certainty penalty on the whole table is the sum of penalty on all the tuples.Example 9.3(Weighted normalized certainty penalty)Consider Table 9.1a and the corresponding 3-anonymous Table 9.6b.Suppose the weights of attributes Age ,Education and Zip Code are 0.5,0.4and 0.1,respectively.Then,we haveNCP Age (t 1)=30−2432−24=68=0.75NCP Edu (t 1)=33=1NCP ZipCode (t 1)=53713−5371153716−53711=25=0.4NCP (t 1)=W Age ×NCP Age (t 1)+W Edu ×NCP Edu (t 1)+W ZipCode ×NCP ZipCode (t 1)=0.5×0.75+0.4×1+0.1×0.4=0.8159.3.3Anonymization MethodsAs shown in [3],optimal k -anonymization under simple restrictions is NP-hard.As a generalization,the utility-based anonymization is also NP-hard.Two heuristic local recoding algorithms are proposed to solve the problem.The Bottom-up Method.The bottom-up method puts a tuple in a group at the beginning,and then iteratively merges the small groups into larger ones.In each iteration,a group whose population is less than k is combined with another group such that the combined group has the minimal utility loss.Theiteration terminates when each group has at least k tuples.Each group forms an equivalence class.The algorithm is illustrated using the following example.Example9.4(The bottom-up method)Consider Table9.1a.The2-anonymization using the bottom-up method works as follows.First,each tuple forms a group.For each group whose size is smaller than2, merge it with another group which minimizes the certainty penalty.For exam-ple,since|g1|=|{t1}|<2,we calculate the certainty penalty NCP(g1,gi) for2≤i≤6andfind that merging g1with g2minimizes NCP(g1,gi).Sim-ilarly,g3is merged with g4,and g5is merged with g6.Thefinal anonymized table is shown in Table9.2b.The Top-down Method.The top-down methodfirst treats the whole ta-ble as an equivalence class(group).The utility of the table is minimal since all tuples are generalized to the same.It then recursively partitions a group into two groups if each subset contains at least k tuples and the utility is im-proved.The algorithm stops when further partitioning leads to the violation of the k-anonymity.Example9.5(The top-down method)Consider the2-anonymiza-tion of Table9.1a.The top-down method iteratively partitions the tuples into two groups G u and G v,trying to minimize the certainty penalty.Itfirstfinds a pair of tuples(as the seeds)that maximize the normalized certainty penalty. t1and t6are the tuples.Thus,t1and t6are added into G u and G v,respec-tively.Then,we assign all the other tuples to one of the two groups.For each tuple t,we calculate NCP(G u,t)and NCP(G v,t),and assign t to the group with the smaller NCP value.For example,t2is assigned into G u because NCP(G u,t2)is smaller than NCP(G v,t2).After all tuples are assigned,we have G u={t1,t2}and G v= {t3,t4,t5,t6}.Since|G u|=2,we only partition G v in the next iteration. Similarly,the seeds found in the next iteration are t3and t6.G v is partitioned into{t3,t4}and{t5,t6}.Thefinal anonymized table is shown in Table9.2b.Finding the seeds u,v with the maximum NCP(u,v)requires O(|T|2).A heuristic method can be used to accelerate the computation.It randomly picks a tuple t1and scans the table once tofind another tuple t2maximizing NCP(t1,t2).Then,by another scan,itfinds the third tuple t3that maximizes NCP(t2,t3).The process is repeated several times until NCP(t i,t i+1)does not increase significantly.Then we use t i and t i+1as the seeds.During the top-down partition,some groups may have fewer than k tuples, we adjust such a group by combining it with another group which minimizes the certainty penalty.The bottom-up method and the top-down method both provide satisfactory results.The top-down method is faster than the bottom-up method.This is。