【VIP专享】商务英语阅读竞赛试题
商务英语试题及答案大全
商务英语试题及答案大全一、选择题1. Which of the following is not a common business practice?A. Negotiating contractsB. Attending business meetingsC. Playing video gamesD. Networking with professionals答案:C2. What is the most important aspect of business communication?A. Using technical jargonB. Being concise and clearC. Using humor extensivelyD. Speaking loudly答案:B3. In international business, what is the primary purpose of cultural awareness?A. To make jokes about other culturesB. To avoid misunderstandings and conflictsC. To criticize other culturesD. To show off one's own culture答案:B二、填空题4. When writing a business proposal, it is crucial to include a(n) ________ section that outlines the benefits of your product or service.答案:benefits5. In a business setting, it is polite to address someone as________ if you do not know their name or title.答案:sir/madam6. When conducting market research, it is important to gather ________ data to make informed decisions.答案:reliable三、阅读理解题Read the following passage and answer the questions.In today's global market, businesses are constantly lookingfor ways to expand their reach and increase their customer base. One effective strategy is to enter into partnershipswith companies in other countries. This not only opens up new markets but also allows for the sharing of resources and expertise. However, such partnerships require carefulplanning and negotiation to ensure that both parties benefit equally.7. What is one advantage of partnering with a foreign company? 答案:Opens up new markets8. What is necessary for a successful international partnership?答案:Careful planning and negotiation9. What should be the goal of such partnerships?答案:Ensuring that both parties benefit equally四、写作题10. Write a short email to a potential business partner, introducing your company and expressing interest in exploring a partnership.[Your Name][Your Position][Your Company Name][Your Contact Information]Dear [Recipient's Name],I hope this email finds you well. My name is [Your Name] and I am the [Your Position] at [Your Company Name]. We have been following your company's work in [specific field/industry] and are impressed by your achievements.We believe that a partnership between our two companies could be mutually beneficial. Our company specializes in [briefly describe your company's expertise], and we think that our strengths could complement yours in [specific areas of potential collaboration].We would like to propose a meeting to discuss this further. Please let us know if you are interested and available for a call or video conference at your earliest convenience.Looking forward to the possibility of working together.Best regards,[Your Name]答案:(写作题无固定答案,以上为参考模板)请注意,以上内容为示例性质,实际的商务英语试题及答案可能会根据具体的教学大纲和考试要求有所不同。
商务英语阅读试卷
商务英语阅读试卷一、阅读理解Reading comprehension(每题2分,共20分)A、In many ways, today’s business environment has changed qualitatively since the late 1980s. The end of the Cold War radically altered the very nature of the world’s politics and economics. In just a few short years, globalization has started a variety of trends with profound consequences: the opening of markets, true global competition, widespread deregulation (解除政府对……的控制) of industry, and an abundance of accessible capital. We have experienced both the benefits and risks of a truly global economy, with both Wall Street and Main Street (平民百姓) feeling the pains of economic disorder half a world away.At the same time, we have fully entered the Information Age, Starting breakthroughs in information technology have irreversibly altered the ability to conduct business unconstrained by the traditional limitations of time or space. Today, it’s almost impossible to imagine a world without intranets, e-mail, and portable computers. With stunning speed, the Internet is profoundly changing the way we work, shop, do business, and communicate.As a consequence, we have truly entered the Post-Industrial economy. We are rapidly shifting from an economy based on manufacturing and commodities to one that places the greatest value on information, services, support, and distribution. That shift, in turn, place an unprecedented premium on “knowledge workers,” a new class of wealthy, educated, and mobile people who view themselves as free agents in a seller’s market.Beyond the realm of information technology, the accelerated pace of technological change in virtually every industry has created entirely new business, wiped out others, and produced a Pervasive( 广泛的) demand for continuous innovation. New product, process ,and distribution technologies provide powerful levers for creating competitive value. More companies are learning the importance of destructive technologies-----innovations that hold the potential to make a product line, or even an entire business segment, virtually outdated.Another major trend has been the fragmentation of consumer and business markets. There’s a growing appreciation that superficially similar groups of customers may have very different preferences in terms of what they want to buy and how they want to buy it. Now, new technology makes it easier, faster ,and cheaper to identify and serve targeted micro-markets in ways that were physically impossible or prohibitively expensive in the past. Moreover, the trend feeds on itself, a business’s ability to serve sub-markets fuels customers’ appetites for more and more specialized offerings.1. According to the first paragraph, the chances in the business environment in the past decades can be attributed to __________.A) technological advances B) worldwide economic disorderC) the fierce competition in industry D) the globalization of economy2. what idea does the author want to convey in the second paragraph ?A) The rapid development of information technology has taken businessmen by surpriseB) Information technology has removed the restrictions of time and space in business transactionsC) The Internet, intranets, e-mail, and portable computers have penetrated every corner of the world.D) The way we do business today has brought about startling breakthroughs in information technology.3. If a business wants to thrive in the Post-Industrial economy__________A) it has to invest more capital in the training of free agents to operate in a seller’s marketB) it should try its best to satisfy the increasing demands of mobile knowledgeable peopleC) it should not overlook the importance of information, services, support, and distributionD) it has to provide each of its employees with the latest information about the changing market4. In the author’s view, destructive technologies are innovations which _________A) can eliminate an entire business segment B) demand a radical change in providing servicesC) may destroy the potential of a company to make any profitD) call for continuous improvement in ways of doing business5. With the fragmentation of consumer and business markets ______________A) an increasing number of companies have disintegratedB) manufacturers must focus on one special product to remain competitive in the marketC) it is physically impossible and prohibitively expensive to do business in the old wayD) businesses have to meet individual customers’ speci fic needs in order to succeed .B、You’re in trouble if you have to buy your own brand-name prescription drugs. Over the past decade, prices leaped by more than double the inflation rate. Treatments for chronic conditions can easily top $2,000 a month-no wonder that one in four Americans can’s afford to fill their prescriptions. The solution? A hearty chorus of “O Canada.” North of the border, where price controls reign, those same brand-name drugs cost 50% to 80% less.The Canadian option is fast becoming a political wake-up call,“If our neighbors can buy drugs at reasonable prices, why can’t we?” Even to whisper that thought provokes anger.“Un-American!”And-the propagandists’trump card (王牌)—“Wreck our brilliant health-care system.” Super-size drug prices, they claim, fund the research that sparks the next generation of wonder drugs. No sky-high drug price today, no cure for cancer tomorrow. So shut up an d pay mon sense tells you that’s a false alternative. The reward for finding. Say, a cancer cure is so huge that no one’s going to hang it up. Nevertheless, if Canada-level pricing came to the United States, the industry’s profit margins would drop a nd the pace of new-drug development would slow. Here lies the American dilemma. Who is all this splendid medicine for? Should our health-care system continue its drive toward the best of the best, even though rising numbers of patients can’t afford it? Or should we direct our wealth toward letting everyone in on today’s level of care? Measured by saved lives, the latter is almost certainly the better course.To defend their profits, the drug companies have warned Canadian wholesalers and pharmacies(药房) not to sell to Americans by mail, and are cutting back supplies to those who dare.Meanwhile, the administration is playing the fear card. Officials from the Food and Drug Administration will argue that Canadian drugs might be fake, mishandled, or even a potential threat to life.Do bad drugs fly around the Internet? Sure-and the more we look, the more we’ll find, But I haven’t heard of any raging epidemics among the hundreds of thousands of people buying cross-border.Most users of prescription drugs don’s worry about costs a lot. They’re sheltered by employee insurance, owing just a $20 co-pay. The financial blows rain, instead, on the uninsured, especially the chronically ill who need expensive drugs to live, This group will still include middle-income seniors on Medicare, who’ll have to dig deeply into their pockets before getting much from the new drug benefit that starts in 2006.6. What is said about the consequence of the rocketing drug prices in the U.S.?A) A quarter of Americans can’t afford their presc ription drugs.B) Many Americans can’t afford to see a doctor when they fall ill.C) Many Americans have to go to Canada to get medical treatment.D) The inflation rate has been more than doubled over the years.7. It can be inferred that America can follow the Canadian model and curb its soaring drug prices by _____.A) encouraging people to buy prescription drugs online B) extending medical insurance to all its citizensC) importing low-price prescription drugs from Canada D) exercising price control on brand-name drugs8. How do propagandists argue for the U.S. drug pricing policy?A) Low prices will affect the quality of medicines in America.B) High prices are essential to funding research on new drugs.C) Low prices will bring about the anger of drug manufacturers.D) High-price drugs are indispensable in curing chronic diseases.9. What should be the priority of America’s health-care system according to the author?A) To resolve the dilemma in the health-care system. B) To maintain America’s lead in the drug industry.C) To allow the vast majority to enjoy its benefits. D) To quicken the pace of new drug development.10. What are American drug companies doing to protect their high profits?A) Labeling drugs bought from Canada as being fakes. B) Threatening to cut back funding for new drug research.C) Reducing supplies to uncooperative Canadian pharmacies.D) Attributing the raging epidemics to the ineffectiveness of Canadian drugs.二、快速阅读Skimming and scanning(每题2分,共10分)One of the major producers of athletic footwear, with 2002 sales of over $10 billion, is a company called Nike, with corporate headquarters in Beaverton, Oregon. Forbes magazine identified Nike’s president, Philip Kni ght, as the 53rd-richest man in the world in 2004. But Nike has not always been a large multimillion-dollar organization. In fact, Knight started the company by selling shoes from the back of his car at track meets.In the late 1950s Philip Knight was a middle-distance runner on the University of Oregon track team, coached by Bill Bowerman.One of the top track coaches in the U.S.,Bowerman was also known for experimenting with the design of running shoes in an attempt to make them lighter and more shock-absorbent. After attending Oregon, Knight moved on to do graduate work at Stanford University; his MBA thesis was on marketing athletic shoes. Once he received his degree, Knight traveled to Japan to contact the Onitsuka Tiger Company, a manufacturer of athl etic shoes. Knight convinced the company’s officials of the potential for its product in the U.S. In 1963 he received his first shipment of Tiger shoes, 200 pairs in total.In 1964, Knight and Bowerman contributed $500 each to from Blue Ribbon Sports, the predecessor of Nike. In the first few years, Knight distributed shoes out of his car at local track meets. The first employees hired by Knight were former college athletes. The company did not have the money to hire “experts”, and there was no established athletic footwear industry in North America from which to recruit those knowledgeable in the field. In its early years the organization operated in an unconventional manner that characterized its innovative and entrepreneurial approach to the industry. Communication was informal; people discussed ideas and issues in the hallways, on a run, or over a beer. There was little task differentiation. There were no job descriptions, rigid reporting systems, or detailed rules and regulations. The team spirit and shared values of the athletes on Bowerman’s teams carried over and provided the basis for the collegial style of management that characterized the early years of Nikes.1. While serving as a track coach, Bowerman tried to design running shoes that were .2. During his visit to Japan, Knight convinced the officials of the Onitsuka Tiger Company that its product would have .3. Blue Ribbon Sports was unable to hire experts due to the absence of in North America.4. In the early years of Nike, communication within the company was usually carried out .5. What qualities of Bowerman’s teams formed the basis of Nike’s early management style? .三、名词解释Define the following terms(每题3分,共30分)1.SME2.Job rotation3.Curriculum Vitae4.FedEx5.Pay-for-performance (PFP)6.Stock marketparative costs 8.CIF 9.Transferable L/C 10.Game Theory四、回答问题Answer the following questions(共10分)Do You Really Need An MBA?Thinking of getting an MBA? You're in good company. Across the U.S., business schools turn out more than 100,000 MBAs a year. But is the investment of time and money (tuition ranges from $20,000 for two years at a lesser known institution to $100,000 at a highly ranked one) worth it?One of the most high profile -- and perhaps surprising -- critics of MBA programs is Jeffrey Pfeffer, a professor of organizational behavior at Stanford's Graduate School of Business. Pfeffer and Stanford doctoral student Christina Fong conducted a controversial study, which concluded that with the exception of the most elite programs, there is little evidence having an MBA or earning high marks in business school correlate with career success.Other skeptics point to the many successful CEOs and entrepreneurs who never attended business school -- or even finished college, for that matter. Well-known college dropouts include: Michael Dell (Dell), Larry Ellison (Oracle), Sir Richard Branson (Virgin), Steve Jobs (Apple), and Microsoft's Bill Gates (OK, Harvard, but still a drop-out!). Still that doesn't prove that those who have MBAs aren't better off than they would be otherwise. True, people can succeed without an MBA, but many use it to go further than they otherwise could. Lynn Ronchetto, a graduate of Northwestern University's Kellogg School of Management, says going back for her masters degree in management was the best decisions she's ever made. Ronchetto worked for five years at a financial services firmbefore deciding to pursue her degree while working full-time. Since graduating, her options have expanded greatly. Today she is an administrator at New York Presbyterian Hospital."There's no question that the network you develop and the credential you come away with opens doors ... employers assume that someone who managed to get into an elite school - and pay the tuition - is talented and motivated," Ronchetto says. "But the biggest advantages are the skills you learn and your ability to add value to the organization you work for in a number of capacities." "The global corporate community clearly wants the skills MBAs have to offer," says David Wilson, CEO and president of the Graduate Management Admission Council (GMAC) in McClean, Virginia. "An MBA is recognized worldwide as a currency of intellectual capital, and its value will increase as the economy improves and businesses grow."According to GMAC's 2003 survey of business school graduates, 67 percent rate the overall value of their MBA as "excellent" or "outstanding," 22 percent rate it "good," 9 percent say it's "fair," while just 2 percent rate it "poor." In addition, the MBAs surveyed say they've found the most important benefits of the degree to be the opportunities to improve personally, gain a desired credential, and enhance their career options."While MBAs can no longer expect instant gratification in terms of salaries, perks and positions that are open to them, in the long-run, an MBA still offers a terrific rate of return," Wilson adds. There is no way to accurately measure what an MBA degree adds to a person's earning potential or the effects it has on his or her ability to advance into upper management. However, it is widely accepted that an MBA is a must-have for industries such as consulting and that in a competitive market it can give you a leg up."An MBA is great, but it's no substitute for real world experience," says Portland-based human resources expert Lori Kocon. "While it certainly won't hurt your chances for getting hired or for advancement, an MBA alone - even from Harvard - doesn't open doors the way it once did. "Whether an MBA would pay off for you depends on a lot of factors including the industry, company and job you are targeting, as well as how artfully you apply what you learn. It can definitely give you an edge, but you need to go into it with realistic expectations and realize that in the end, an MBA is worth what you make of it."1.What is Jeffrey Pfeffer’s opinion about MBA programs? Does he think having an MBA is close related to success?(3分)2.Can MBA substitute for work experience? Why? Find the answer first in the passage and then think it over on your own(4分)3.After reading the whole passage, what is your own attitude towards MBA? (3分)五、翻译Translate the following sentences into Chinese(每题5分,共30分)1、The bank had doubled profits in the past year via a string of successful mergers, but on Apr. 21 it reported that its securities portfolio had unrealized losses of nearly $131 million.2、Many underestimate the cost of local staff. Chinese graduates often have an inflated view of their own, complain some foreign managers. Multinationals are also competing for talent with China’s domestic companies, which need to improve the quality of their people as their markets open to foreign rivals.3、Alternatively, advertisers can choose to use “spokescharacters”. Owens-Corning has used the Pink Panther for nearly 20 years to endorse its insulation products, and Metropolitan Life has used the Peanuts gang to promote its insurance policies. Another way advertisers protect themselves is by using deceased celebrities. Through the wonders of technology, television viewers see screen legends John Wayne pitching Coors beer and Fred Astaire dancing with a Dirt Devil vacuum cleaner.4、A fairly obvious cultural divide that has been much studied is the one between, on the one hand, the countries of North America and north-west Europe, where management is largely based on analysis, rationality, logic and systems, and, on the other, the Latin cultures of southern Europe and South America, where personal relations, intuition, emotion and sensitivity are of much greater importance.5、Game theory has been used by economists to study the interaction of oligopolies, on-management disputes; countries trade policies, international environmental agreements, reputations, and a host of other situations.6、Slowly but surely, consumers are leaving malls to shop on-line, often in their pajamas at 11 PM. And anyone who doubts the potential power of the e-commerce juggernaut hasn’t grasped the advantage for both consumers and businesses.。
商务英语考试高级阅读试题
商务英语考试高级阅读试题为了能够有效提高大家bec高级考试分数,我在这里为你们共享一些(商务英语)考试高级阅读试题。
商务英语考试高级阅读试题10 Lack of self-confidence will put you at a disadvantage in a negotiation .0 A B C D E1. This company has been involved in diversifying its business activities.2. Although this company is doing well, it has a number of internal difficulties to deal with3. This company has reduced the profits it makes on individual items4. One statistic is a less accurate guide to this company’s performance than another5. The conditions which have helped this company are likely to be less favourable in the future6. This company’s share price has been extremely volatile over the last twelve months7. This company is likely to be the subject of a takeover bid in the near future8. This company’s performance exemplifies a widely held beliefA Chemical CompanyMasterson’s interim pre-tax profits growth of 20% was somewhat inflated as a result of the income received from the disposal of several of the company’s subsidiaries. The underlying 8% rise in operating profits is a more realistic gauge of the company’s true progress. However, Masterson’s impending merger with Bentley and Knight and its appointment of a new chief executive should mean that the company will be able to sustain growth for the foreseeable fut5ure. The share price has varied little during the course of the year and now stands at £ 6.75B Hotel GroupDuring the past year the Bowden Hotel Group has acquired 77 new properties, thus doubling in size . last week the group reported pre-tax profits of £ 88 million in the first six months of the year, ahead of expectations and helped by a strong performance from its London-based hotels and newly expanded US business. However. There is still some way to go. Integration of the new acquisitions is still not complete and, while the share price has risen recently, major problems with integration have yet to be solved.C High-tech CompanyThis time last year a share in Usertech was worth just over £ 1. six months ago it was worth £ 40. today it is priced at under £ 8 . if proof were need, here is an illustration of how much of a lottery the technology market can be. But sometechnology companies are fighting back and Usertech is one of them . What has renewed excitement in the company is the opening of its new American offices in Dallas and its ambitious plans to expand its user base in both North and Latin America.D Building CompanyRenton’s share price has risen gradually over the past year from £2.4 to £ 3.8 . The company has been successful in choosing prime location for its buildings and has benefited from the buoyant demand for housing. Whilst this demand is expected to slow down somewhat during the next year, investors are encouraged by the company’s decision to move into building supermarkets. Work has already begun on two sites in London, and the company is expected to sign a contract within the next month for building four large supermarkets in Scotland.E Pottery ManufacturerMilton Dishes has been through a shake-up over the past year. The group, which has been cutting margins and improving marketing, may post a small profit this year. The many members of the Milton family, who between them own 58 per cent of the business, have been watching the share price rise steadily and several are looking to sell. Trade rival Ruskin has bought up just over 17 percent of the shares and could well be spurred into further action by the signs of a recovery at the firm.答案:1 D2 B3 E4 A5 D6 C7 E8 C这种类型的题不过是一个(句子)换一种说法,关键是看对每一段话的理解。
【精品】商务英语BEC高级阅读真题
PART ONEQuestions1-8Look at the sentences below and at five passages taken from a book about famous management thinkers on the opposite page.•Which passage does each sentence refer to?For each sentence1-8,mark one letter Al B,C,D or E on your Answer Sheet.•You will need to use some of these letters more than once.Example:He has developed his own company to promote his work.0ABCDE1Others in his field think very highly of him.2His ideas have spread beyond the business world.3He felt that people should be able to enjoy their work.4His ideas are more complex than they seem.5He did a variety of interesting things before writing his books.6His most successful book was written with a colleague.7He is particularly skilled at forecasting important developments.8Contact with the military was an early influence on his thinking.A John AdairAdair is the pioneering British thinker in the theory of leadership.He was the first person in the UK to hold a professorship in Business Leadership and has published a series of influential books on the subject.Despite his quiet appearance,Adair has had a colourful life,serving in a Bedouin regiment and working on an Arctic fishing boat!His initial interest in leadership came from his army experience and he used to lecture at the highly prestigious academy where British army offices are trained.He now works as an international consultant.B Edward de BonoDe Bono is unusual among major gurus for two reasons:firstly,he was born not in one of the great industrial nations but on the tiny island of Malta.Secondly,his ideas have reached a wider audience than just managers,so that his books have become essential rending in many different disciplines.Most of de Bono s work has been concerned with the way human beings can train themselves to think more creatively.This apparently simple idea has resulted in 37books and a highly successful career as a lecturer and consultant.C Peter DruckerProbably no other single thinker has done as much as Drucker to establish management as a serious area of study.Certainly,his fellow management thinkers consider him one of the founding fathers of the discipline,and his books and articles are quoted more than those of any other management writer.His first book was published as far back as1939,yet he is still writing and teaching.His greatest distinction has been his ability to predict coming trends in business and economics.As a result,his ideas are treated with the greatest respect and interest.D Frederick HerzbergAlthough relatively few contemporary management students will have read his books,Herzberg s name is instantly recognisable to anyone who has studied industrial organisations.This is because the American psychologist was responsible for introducing the concept of motivation into management thinking.As a young man,Herzberg became deeply interested in mental illness and the human need for mental and emotional satisfaction.This led him to criticise the approach of many companies to job design,and to argue for the need for job enrichment to stimulate employees efforts.E Tom PetersThe American s reputation was created in the I980s by the spectacular success of one book.In Search of Excellence,co-written with Robert Waterman.The two were working together as management consultants and no-one expected their first (and only)book to end up selling5million copies worldwide!Although his ideas have been criticised,Peters popularity as a speaker and writer has continued to grow.So much so that Peters has created his own business to market books,videos and consultancy based on his work.PART TWOQuestions9-14•Read this text from an article about health clubs.•Choose the best sentence from the opposite page to fill in each of the gaps.•For each gap9-14,mark one letter A-H on your Answer Sheet.•Do not use any letter more than once.•There is an example at the beginning(0).customer relations team.。
商务英语阅读理解试题
商务英语阅读理解试题Part I: Passage ReadingDear all,I hope this email finds you well. As part of our ongoing professional development program, I have prepared a series of business English reading comprehension exercises for you. Please find the questions related to the passage below.Passage 1:Companies nowadays are increasingly looking for employees with strong business English skills. The ability to understand and communicate effectively in English is crucial in the globalized business environment.One of the main reasons why companies value business English skills is the need to connect and collaborate with international partners. English has become the lingua franca of business, enabling communication across borders and cultures. By having employees who are proficient in English, companies can facilitate negotiations, build relationships, and expand their international reach.Moreover, business English proficiency enhances an individual's chances of career advancement. Many senior positions require candidates to have excellent communication skills in English to interact with clients and stakeholders from different countries. Being able to present ideas clearly and confidently in English is often a key factor for promotion and professional growth.Furthermore, business English proficiency is essential for accessing a wide range of business resources and information. With English fluency, employees can conduct research, read industry reports, and keep up-to-date with the latest developments in their field. By understanding English-language publications and participating in discussions, individuals can gain valuable insights and stay competitive in today's fast-paced business world.In conclusion, mastering business English is crucial for both individuals and companies. It opens doors to international opportunities, enhances career prospects, and enables access to valuable resources. Investing in business English training can yield long-term benefits and contribute to overall business success.Questions:1. Why do companies value business English skills?2. How does business English proficiency benefit an individual's career?3. What advantages does business English proficiency bring in terms of accessing information and resources?Part II: Short Answer Questions1. What are the main reasons companies value employees with business English skills?2. How can business English proficiency contribute to an individual's career advancement?3. Explain the benefits of business English proficiency in terms of accessing information and resources.Please take your time to read the passage and answer the questions. Once completed, kindly submit your answers by replying to this email. The deadline for submission is Friday, 15th October.Good luck!Best regards,[Your Name]Note: The format used in this article is an email format, commonly used in professional settings for communication and sharing information.。
商务英语阅读测试试题A
商务英语阅读试题A————————————————————————————————作者:————————————————————————————————日期:商务英语专业商务英语阅读试题APart I Multiple Choice (20 points)Complete the sentences by choosing from the words below each sentence.1. Technical skills performing specialized tasks within the organization.a. are associated withb. differ fromc. are similar to2. Corporate culture is the shared experiences, stories, beliefs, and norms .a. which creates a companyb. that characterize a companyc. whose company has got3. If a company is to get the most out of its workers, it must those workers.a. developb. selectc. promote4. In theory, a company’s auditors are appointed independently by its shareholders, to whom they report. “Whom” represents .a. auditorsb. accountantsc. shareholders5. Over-capacity in the car business leads to a series of joint agreements and mergers between .a. car companiesb. joints venturesc. capacity level6. Ford intended to V olvos and hoped to use V olvo’s technology to develop new cars.a. shareb. focusc. distribute7. The principles in the Organizational Chaos Model can also be used to the company’s competition.a. introduceb. overcomec. understand8. As a senior student, you are supposed to know better than just until the examination time.a. fooled aroundb. to fool aroundc. having fooled around9. Transnational companies will in China.a. continue locatingb. continues to locatec. continue to locate10. E-business is about transforming business process and _______ them with Internet technologies.a. integratesb. integratingc. to integrate11. Other companies use Web technology to ______ business electronically at the wholesale or retail level.a. supportb. exchangec. transact12. The funds needed to operate an enterprise are refereed to as .a. labourb. capitalc. resources13. They also want to integrate these systems _______ the rest of their business process.a. withb. andc. for14. Accounting firms frequently _________ their audit clients.a. buy management skills fromb. sell consulting services toc. provide audit assignment for15. I went to buy a new tie to _______ this brown suit.a. go intob. go withc. go after16. The secretary entered with a pencil and paper, and _________ every word the manager said.a. made forb. took upc. took down17. The financing of international trade is more complex than that of domestic trade. ‘That’ here means .a. financingb. international tradec. domestic trade18. The process of education, experience, more education, and then is called a cyclical process.a. less educationb. more experiencec. education and experience19.Hardly _______ the airport when he started for his destination.a. I had reachedb. had I reachedc. I reached20. The climbers tried to find a new ______ to the top of the mountain.a. approachb. routec. entrancePart II Match (20 points)Section AChoose the correct word or words from the box to complete the passage:the Industrial Revolution customers’ needsthe marketing concept production and sellingthe selling of goods business focusBusiness people focused on the production of goods from 21 until the early twentieth century, and on 22 from the 1920s to the 1950s. Marketing received little attention up to that point. After 1950, however, business people recognized that their enterprises involved not only 23 but also the satisfaction of 24 . They began to implement 25 , a business philosophy that involves the entire business organization in the dual process of satisfying customer needs and achieving the organization’s goals.Section BChoose the correct word or words from the box to complete the following sentences: marketing concept benefitsmoderation discountlabour force26. China is now at the stage of development of building a well-off society and accelerating socialist .27. Implementation of the begins and ends with the information about customers.28. Selling something at a reduced price is called giving a .29. Carrying out the business of such a huge company requires .30. Compensation programmes include wages and salaries, incentives, and ______ for workers.Part III Reading comprehension (40 points)Passage 1What makes money valuable? Why is a piece of paper marked $ 10 worth more than one marked $1? You could say there is no reason. It’s true that a special kind of paper is used to make dollar bills, and they are pretty, but that’s not what makes them valuable. The real reason money is valuable is that everyone believes it is.Ancient economies had no paper money or coins. Some used barter---- trading one thing for another. Others used all kinds of objects as money. Any object would do, as long as there was not an unlimited amount of it. Animals or metals were popular, and so were manufactured products like jewelry or weapons. Wealth in ancient Greece was measured in tools or cattle. This kind of money had two purposes. First, it was useful in itself. Tools and cattle can be used for farming. And second, it was a way to symbolize and measure value. A house, for example, would be valued at a certain number of tools or cattle. This greatly simplified trade. Other societies used money that was totally symbolic. For instance, American Indians used wampum, which is made from seashells. And until recently on the pacific island of Yap, people use large stone discs as money.In most places these types of money died out because more practical forms of money were invented. People started using precious metals, such as gold and silver, that were easier to carry around than tools or stones. And in the eighteenth century, paper money was introduced. At first people were suspicious of new currency, but they came to accept it because the government or bank issuing it would exchange an equal amount of gold for the paper. A $ 10 bill really was worth $ 10 for gold. But now, people are used to the idea that the government doesn’t have to back its mo ney with gold. Everyone believes that a $ 10 bill is worth $10 and that is good enough. But if, for some reason, people ever lost faith in paper money, ten dollars wouldn’t be worth the paper it’s printed on.Questions 31-35 are based on passage 131. According to the writer the real reason money is valuable is that everyone believes .a. money is valuableb. gold is valuablec. money is gold32. The writer of this selection mentioned animals, metals and manufactured products like jewelry or weapons because .a. they were valuableb. they were used as money in ancient timesc. people liked them33. Paper money was invented .a. to take the place of other types of moneyb. to be replaced by other types of moneyc. in the nineteenth century34. At first people did not have trust in paper money because .a. it was not worth muchb. the paper was not of good qualityc. it looked like an ordinary piece of paper35. People came to accept paper money when .a. the government began to issue itb. the bank began to issue itc. they could exchange it for the same amount of goldPassage 2Many private institutions of higher education around the country are in danger. Not all will be saved, and perhaps not all deserve to be saved. There are low-quality schools just as there are low-quality businesses. We have no obligation to save them simply because they exist. But many thriving institutions that deserve to continue are threatened. They are doing a fine job educationally, but they are caught in a financial difficulty, with no way to reduce rising costs or increase revenues significantly. Raising tuition doesn’t bring in more revenue, for each time tuition goes up, the enrollment goes down, or the amount that must be given away in student aid goes up. Schools are bad businesses, whether public or private, not usually because of bad management but because of the nature of the enterprise. They lose money on every customer, and they can go bankrupt either from too few students or too many students. Even a very good college is a very bad business.It is such colleges, thriving but threatened, that I worry about. Low enrollment is not their chief problem. Even with full enrollments, they may go under. Efforts to save them, and preferably to keep them private, are a national necessity. There is no basis for arguing that private schools are bound to be better than public schools. There are abundant examples to the contrary. Anyone can name state universities and colleges that rank as the finest in the nation and the world. It is now inevitable that public institutions will be dominant, and therefore diversity is a national necessity. Diversity in the way we support schools tends to give us a healthy diversity in the forms of education. In an imperfect society such as ours, uniformity of education throughout the nation could be dangerous. In an imperfect society, diversity is a positive good. Eager supporters of public higher education know the importance of sustaining private higher education.Questions 36-40 are based on passage 236. In the passage, the author appeals to the public to support .a. private higher education in generalb. public higher education in generalc. high-quality private universities and colleges37. According to the passage, schools are bad businesses because of .a. the nature of schoolb. poor teachersc. bad management38. What does the phrase “go under” (Par a. 2, sentence 3) probably mean?a. have low tuitionb. get into difficultiesc. do a bad job educationally39. Which of the following statements is TRUE?a. There are many cases to indicate that private schools are superior to public schools.b. The author thinks diversity of education is preferable to uniformity of education.c. Each time tuition is raised, the enrollment goes up.40. In the author’s opinion, the way that can save private schools lies in.a. full enrollmentb. raising tuitionc. national supportPassage 3A higher reading rate, with no loss of comprehension, will help you in other subjects as well as in English, and the general principles apply to any language. Naturally, you will not read every book at the same speed. You would expect to read a newspaper, for example, much more rapidly than a physics or economics textbook—but you can raise your average reading speed over the whole range of materials you wish to cover so that the percentage gained will be the same whatever kind of reading you are concerned with.The reading passages which follow are all of an average level of difficulty for your stage of instruction. They are all about five hundred words long. They are about topics of general interest which do not require a great deal of specialized knowledge. Thus they fall between the kind of reading you might find in your textbooks and the much less demanding kind you will find in a newspaper or light novel. If you read this kind of English, with understanding at, say, four hundred words per minute, you might skim through a newspaper at perhaps 650—700, while with a difficult textbook you might drop to two hundred or two hundred and fifty.Perhaps you would like to know what reading speeds are common among native English-speaking university students and how those speeds can be improved. Tests in Minnesota, U.S.A., for example, have shown that students without special training can read English of average difficulty, for example, Tolstoy’s War and Peace in translation, at speeds of between 240 and 250 words per minute with about seventy percentcomprehension. Students in Minnesota claim that after twelve half-hour lessons, the reading speed can be increased, with no loss of comprehension, to around five hundred words per minute.Questions 41-45 are based on passage 341. According to the passage, the purpose of effective reading with higher speed is most likely to help you ______.a. only in your reading of a physics textbook.b. improve your understanding of an economics textbook.c. not only in your language study but also in other subjects.42. Which of the following does not describe the types of reading materials mentioned in the second paragraph?a. Those beyond one’s reading comprehension.b. Those concerning with common knowledge.c. Those without the demand for specialized knowledge.43. The average untrained native speaker at the University of Minnesota reads at ______.a. about three hundred words per minute.b. about two hundred and forty-five words per minute.c. about sixty words per minute.44. According to the passage, how fast can you expect to read after you have attended twelve half-hour lessons in the University of Minnesota?a. You can increase your reading speed by three times.b. No real increase in reading speed can be achieved.c. You can double your reading speed.45. Where do you think the passage is taken from?a. The introduction to a book on fast reading.b. A local newspaper for young people.c. A school newspaper run by students.Passage 4Cultural WarsFilms made in the United Stated have continued to sweep the globe. According to the list of 1998’s most successful movies put together by Variety magazine, U.S. films took the top 39 places; Britain’s The Full Monty came in at number 40. As a consequence, British movie’s market share fell to 14 percent of the home market, while the respective figures for French films were 27 percent in France and 10 percent for German films in Germany. The European Union’s trade deficit with the United States in films and television is annually between $ 5 and $ 6 billion.Several of Hollywood’s most successful movies have drawn from international resources. There men and a Baby was a remake of French comedy. Total Recall was made partly by French money, was directed by a Dutch man and starred an Austrian. The English Patient was directed by a Briton, shot in Italy, and starred French and British talent. The quest for new ideas and fresh talent has lead studios to developsubsidiaries in Europe: Sony’s bridge in London, Miramax in Berlin, and Warner Brothers both in Berlin and Paris.Questions 46-50 are based on passage 446. American films have continued to the world.a. influenceb. winc. challenge47. British films share the 14 percent in its in 1998.a. home marketb. American marketc. European market48. German films have a ten percent share in .a. Franceb. Britishc. German49. Three Men and a Baby was a remake of French comedy. A “remake”means .a. a copyb. a reprintc. reproduction50. The English Patient was directed by a Briton, shot in Italy, and starred French and British talent. A Briton means .a. a Britishb. an Italianc. a GermanPart IV Translation (20 points)Translate the following passages into Chinese.Passage 1China’s membership in the World Trade Organization creates the potential for impressive gains in economic efficiency. Indeed the gains are likely to be greater than those predicted in most published quantitative estimates, since those studies do not capture fully the likely effect of more foreign competition on domestic firms. No doubt many jobs will be lost in a few sectors. But prospects for generating employment are bountiful as China benefits from the phase-out of arrangements restricting world trade in apparel, and as Taiwan, Mexico, the EU, and other markets phase out and eliminate the WTO-inconsistent trade barriers they have maintained against a broad array of Chinese goods.Passage 2The major advertising media are newspaper, magazines, direct mail, outdoor advertising, television, and radio. Newspapers account for the greatest part of advertising expenditure, with television running a fairly close second. Magazine advertising is perhaps the most prestigious, and direct mail is certainly the most selective medium. Radio and magazine advertising can also be quite selective, and radio is relatively inexpensive.。
商务英语阅读考试题及答案
商务英语阅读考试题及答案一、阅读理解(共40分,每题10分)阅读下列商务英语短文,然后根据短文内容回答后面的问题。
短文一:In the rapidly evolving business world, effective communication is crucial for success. Companies are increasingly relying on cross-cultural communication to expand their global reach. The ability to understand and adapt to different cultural nuances is a key skill for international business professionals.1. What is the main idea of the passage?2. Why is effective communication important in the business world?3. What does the passage suggest about the role of cross-cultural communication in business?短文二:The rise of e-commerce has transformed the way businesses operate. Online platforms have made it possible for small businesses to compete with larger companies by reaching a wider customer base. Social media marketing and search engine optimization are two strategies that have become essentialfor businesses to increase their online visibility.1. What is the main topic discussed in this passage?2. How has e-commerce changed the business landscape?3. What are two strategies mentioned in the passage that are important for businesses to increase their online visibility?短文三:Sustainability is becoming a significant factor in business decisions. Companies are recognizing the importance of reducing their environmental footprint and adoptingsustainable practices. This includes the use of renewable energy, waste reduction, and responsible sourcing of materials. Consumers are also becoming more aware and are demanding products that align with their values.1. What is the main focus of the passage?2. Why are companies adopting sustainable practices?3. What are some of the sustainable practices mentioned inthe passage?二、词汇理解(共20分,每题5分)根据短文内容,选择最合适的词汇填空。
商务英语阅读习题及答案一.doc
商务英语阅读习题及答案⼀.docII) Match each one on the left with its correct meaning on the right1. motivation2. pursue3. mark up4. procurement5. intangible6. cargoroyalty商务英语阅读习题(⼀)I) Comprehension1. What is international trade?2. What are the major motivations for private firm to operate international business?3. What measures do most companies usually adopt to avoid wild swings in the sales and profits?4. Pleas give the four major modes chosen by most companies when entering into international trade.5. Could you find any difference between Direct Investment and Portfolio Investment? If you can, please tell the main reasons.6. What is MNE? What are its synonyms?7. What limits a firm's sales?A. tomake continual efforts to gain sth. B. the action of obtaining, esp. by efforts of carefulattention. C. which by is its nature can not be known by senses, not clear and certain, not real. D. the goods (freight) carried by a ship, plane or vehicle.E. the amount by which a price is raised.F. profit, interest-G. the net value of assets or interest, invest.8. equity 股本,资产净值 H. not needing other things or people, taking decisions alone.9. yield I. a share of the profits.10. independent J. need or purpose.2. A3.E4.B5. C6.D7.18.G9.F 10.HHI) Fill in the blanks with the words or expressions given below and if necessary, put the word in the right form.A. orientationB. diversifyC. seek outD. differentiate...fromE. take advantage ofF. undergoG. bring aboutH. correspond L abandon J. amount to K. Come after L. approach1. That factory is trying to B its products to sell in different markets.2. A successful businessman is always skilled in E every possible opportunity.3. Reforming and opening to the world has G great changes in our lives.4. Can you D this kind of operating the others?5. Private firm going in for international business have a profit A6. He I his company and family and went away with all the money.7. The L of winter brings cold weather.8. The manager's words J a refusal to the proposal./doc/045460db492fb4daa58da0116c175f0e7dd11956.html pany is always C the best way to gain more while cost less.10.The city has F many changes during the last ten years.11.Direct investment usually K a firm has experience in exporting or importing.12.There goods don't H to the list of these I ordered.IV)Translate the following terms and phrases into Chinese;1.purchasing power lO.recovery2.sales potentials 11, recession3.mark-up 13. portfolio investment4.domestic markets 12. tangible goods5.finished goods 13. visible exports and imports6.profit margin 14. revenue and expenditure7.market share 15- excess capacity8.trade discrimination9.business cycles 16. licencing agreementsV)Translate the following sentences into Chinese;If the exporting market price exceeds the one at the importing country, a dumping margin exists on that particular sale. Then Under Article VI of GATT( General Agreement on Tariffs and Trade) 1994, and the Anti-Dumping Agreement, WTO Members can impose anti-dumping measures, if, after investigation in accordance with the Agreement, a determination is made (a) that dumping is occurring, (b) that the domestic industry producing the like product in the importing country is suffering material injury, and (c) that there is a causal link between the two. Typically anti-dumping action means charging extra import duty on the particular product from the particular exporting country in order to bring its price closer to the “normal value" or to remove the injury to domestic industry in the importing country.VI)Translate the following sentences into English;1.国际贸易有助于所有的国家促进经济的发展。
《商务英语阅读》期末考试试卷-A卷1
《商务英语阅读》试题(A 卷) 第 1 页 共8页《商务英语阅读》试题(A 卷) 第 2页 共8页教学点: 年级: 专业: 层次: 姓名: 学号: 座位号:密封线内请不要答题广东外语外贸大学成人高等教育商务英语错误!未找到引用源。
(专科)2018学年第1学期《商务英语阅读》试题(A 卷)年级: 考试形式: 闭卷 考试时间: 90分钟Part I Multiple Choices (15 points, 1 point each) Direction.Ther.ar.1.incomplet.sentence.i.thi.part.Fo.eac.sentenc.ther.ar.fou.Choice.marke.A.B..a 1. The fifth generation computers, with artificial intelligence, _______ and perfected now. A.developed B.hav .developed C.ar.bein.developedD.wil.hav .bee.develope.2. Y ou _______ her in her office last Friday; she’s been out of town for two weeks. A.needn ’.hav .seen B.mus.hav .seen C.migh.hav .seenD.can ’.hav .seen3. She’s always been kind to me – I can’t just turn ______on her now that she needs my help. A.m.back B.m.head C.m.eye D.shoulder4. Careful surveys have indicated that as many as 50 percent of patients do not take drugs _______ directed. A.like B.so C.which D.as5. The _______ goal of the book is to help bridge the gap between research and teaching, particularly the gap between researchers and teachers. A.joint B.intensive C.overall D.decisive6. W e can accept your order _______ payment is made in advance. A.i.th.belie.that B.i.orde.that C.o.th.excus.that D.o.conditio.that7. The medical experts warned the authorities of the danger of diseases in the _______ of the earthquake. A.consequence B.aftermath C.results D.effect8. Research universities have to keep up with the latest computer and scientific hardware _______ price. A.o.accoun.of B.regardles.of C.i.additio.to D.no.t.mention 9. I am surprised _______ this city is a dull place to live in. A.tha.yo.woul.think B.b.wha.yo.ar.thinkin. C.tha.yo.shoul.think D.wit.wha.yo.wer.thinking 10. Don’t let the child play with scissors _______ he cuts himself. A.i.case B.s.that C.no.that D.onl.if 11. They always give the vacant seats to _______ comes first. A.whoever B.whomever C.who D.whom12. Doing your homework is a sure way to improve your test scores, and this is especially true _______ itcomes to classroom tests. A.when B.since C.before D.after13. Personal computers are no longer something beyond the ordinary people; they are _______ available these days.A.promptlyB.instantlyC.readilyD.quickly14. Owing to _______ competition among the airlines, travel expenses have been reduced considerably . A.fierce B.strained C.eager D.critical 15. Doctor often ______uneasiness in the people they deal with. A.smell B.sense C.hear D.tough Part II Word Match (15 points, 1 point each) Direction.Matc.th.followin.word.wit.thei.definition.withi.eac.grou.o.fiv.words.Writ.dow.th.matche Group 11. authentic A.havin.power.o.learning.reasonin.o.understanding2. commitment B.twist.changin.shape3. exaggerate C..promis.o.decisio.t.d.something4. intelligent D.real.tru.an.accurate5. distortion E.sa.mor.tha.th.trut.abou.something Group 26. authority A.basic.central.formin.th.necessar.basi.o.something7. donate B.somethin.tha.i.considere.mor.importan.tha.othe.matters8. substantial C.th.righ.o.abilit.t.control9. priority D.giv .somethin.fo.th.benefi.o.others 10.fundamentalPart III Sentence Completion (10 points, 1 point each)1. Georg.i.no.onl..skillfu.painter.bu.als.._____.writer.(talent)2. Th._______.Joh.t.Mar.wa.announce.i.th.newspaper.yesterday .(engage)3. .lov .th.movi.becaus.th.______.i.m.favorite.(act)《商务英语阅读》试题(A 卷)第 3 页 共8页《商务英语写阅读》试题(A 卷) 第 4 页 共8页密封线4. ______.t.say .thi.absent-minde.professo.lef.hi.umbrell.i.th.classroo.again. (need)5. I'.afrai.th.gir.i..littl._______.fo.he.ag.an.height.(weight)6. Becaus.o.hi.______mitte.suicide.(responsibility)7. Readin.Englis.novel.help.______.you.vocabulary .(large)8. Hi.conduc._____.wit.hi.words.s.no.nobod.believe.i.him.(agree) 9..wa.annoye.b.tha._________.man.(mind.narrow)10. Mos.peopl.thin.tha.w.hav .mor.natura.resource.tha.w .need.bu.i.i.no._______. true.(necessary)Part IV Cloze (20points, 1 point each) Direction.Fo.eac.blan.i.th.followin.passage.choos.th.mos.suitabl.wor.fro.thi.lis.o.word.provide.un.A Thirsty World Th.worl.i.no.onl.hungry.i.i.als.thirst.fo.water.Thi.ma.see.strang.t.you.(1.____.nearl.7.pe.cen.o.th.earth ’.surfac.i.covere.wit.water.Bu.abou.9.pe.cen.o.thi.hug.(2.____.th.(3.____..pe.cen..th.fres.wate.(4.____.(5.____.o.that.becaus.som.o.i.i.i.th.(6.____.o.iceberg.an.glaciers.However.(7.____.thing.stan.today .thi.smal.amoun.o.fres.water.whic.i.constantl.(8.____.replace.b.rainfall.i.stil.en .Bu.ou.nee.(9.____.wate.i.increasin.rapidl..almos.da.b.day .Onl.i.w .(10.____.step.t.dea.wit.thi.proble.no.(11.____te.on..limite.wate.suppl.woul.hav .(12.____.ba.effec.o.agricultur.an.industr y .W .al.hav .t.lear.(13.____.t.sto.wastin.ou.preciou.water.On.o.th.firs.step.w .(14.____.tak.i.t.develo.way .o.reusin.it.Expe riment.hav .alread.bee.don.i.thi.field.bu.onl.(15.____..smal.scale.(16.____.eve.i.ever.cit.purifie.an.reuse.it.water.w .stil.woul.no.hav .(17._____.Al.we ’.hav .o.th.vas.(18.____.o.se.wate.i.th.worl.i.(19.____.th.salt.An.the.we ’l.b.i.(20.____.dange.o.dryin.up.Part V Reading Comprehension (40 points,2 points each) Directions.Ther.ar.fiv.passage.i.thi.part.Eac.passag.i.followe.b.fiv.question.o.unfinishe.statements.Fo.eac.question.ther.ar.fou.choice.marke.A.B..an.D.Y o.shoul.choos.th.bes.answer.The.mar.th.correspondin.lette.o.th.Answe.Shee.wit..singl.lin.throug.th.center. Passage 1 Ever.anima.i..livin.radiato..hea.forme.i.it.cell.i.give.of.throug.it.skin.W arm-bloode.animal.maintai..stead.temper atur.b.constantl.replacin.los.surfac.heat.smalle.animals.whic.hav .mor.ski.fo.ever.ounc.o.bod.weight.mus.produc.hea.fa ste.tha.bigge.ones.Becaus.smalle.animal.bur.fue.faster.scientist.sa.the.liv .faster. e.oxyge.eigh.time.a.fast.i.i.sai.tha.th.mouse-lik.shre.i.livin.eigh.time.a.fas.a.th.chicken.Th.smalles.o.th.warm-bloode.creatures.th.hummingbird.live..hundre.time.a.fas.a.a.elephant. Ther.i..limi.t.ho.smal..warm-bloode.anima.ca.be..mamma.o.bir.tha.weighe.onl.tw .an..hal.gram.woul.starv .t.deat h.I.woul.bur.u.it.foo.to.rapidl.an.woul.no.b.abl.t.ea.fas.enoug.t.suppl.mor.fuel. 1. The passage says that every animal is a living radiator because it_____. A.produce.hea.i.it.bod.cells B.burn.fue.t.produc.heatC.send.ou.hea.fro.it.bodiesD.require.oxyge.t.produc.heat 2. W arm-blooded animals maintain a steady temperature by_____.A.restorin.hea.continuallyB.storin.hea.i.thei.bod.cellsC.regulatin.th.amoun.o.hea.producedD.regulatin.th.amoun.o.hea.give.off 3. The amount of oxygen an animal uses depends on_____. A.ho.muc.i.weighs B.wha.foo.i.eatsC.wha.i.i.likeD.ho.lon.i.lives4. An animal weighing less than 2.5 grams would starve because it would not be able to _____.A.ge.enoug.oxygenB.maintai.it.bod.temperatureC.bur.it.foo.fas.enoughD.ea.fas.enoug.t.suppl.fuel 5. What is implied but not stated in the passage? rg..warm-bloode.anima.ca.be. B.Th.hummingbir.live.faste.tha.an.othe.warm-bloode.creature. C.Smal.animal.hav rg.ones.D.Th.hummingbir.i.th.smalles.o.th.warm-bloode.animals. Passage 2 n.ofte.li.ver.clos.t.on.another. Peopl.livin.i.Bakersfield.fo.instance.ca.visi.th.Pacifi.Ocea.an.th.coasta.plain.th.fertil.Sa.Joaqui.Valley.th.ari.Moj es.I.othe.area.i.i.possibl.t.g.sno.skiin.i.th.mornin.an.surfi n.i.th.evenin.o.th.sam.day.withou.havin.t.trave.lon.distances.Contras.abound.i.California.Th.highes.poin.i.th.Unite.State.(outsid.Alaska.i.i.California.an.s.i.th.lowes.poin.(inc ludin.Alaska)es. kes.I.ha.kes.lik.O kebeds. kes.valleys.deserts.an.plateaus.Californi.ha.it.Pacifi.coastline.stretchin.longe.tha.th.coastli bined.《商务英语阅读》试题(A 卷) 第 5 页 共8页《商务英语阅读》试题(A 卷) 第 2页 共8页教学点: 年级: 专业: 层次: 姓名: 学号: 座位号:密封线内请不要答题6. Which of the following is the lowest point in the United States? k.Tulainyo. B.Mojav.Desert. C.Deat.Valley. D.Th.Salto.Sea.7. Where is the highest point in the United States located? k.Tahoe. B.Sierr.Nevada. C.Moun.Whitney. D.Alaska.8. How far away is Death Valley from Mount Whitney? es. es. C.28.feet. D.1.49.feet.9. Which of the following is not mentioned in the passage as being within a radius of about 100 miles of Bakersfield? A.Th.Pacifi.Ocean. B.Sa.Joaqui.Valley. C.Mojav.Desert. D.Orego.an.Washington.10. Which statement best demonstrates that California is a land of variety and contrast? k.Tulainyo. B.I.i.possibl.t.g.surfin.an.sno.skiin.i.som.part.o.Californi.withou.havin.t. trave.lon.distance. C.Sierr.Nevada.Sa.Joaqui.Valley.Mojav.Deser.an.th.Pacifi.Ocea.al.li.withi.. es. k.a.all. Passage 3 Childre.ar..relativel.moder.invention.Unti..fe.hundre.year.ag.the.di.no.exist.I.medieva.an.Renaissanc.pai ntin.yo.se.pint-size.me.an.women.wearin.grown-u.clothe.an.grown-u.expressions.performin.grown-u.tasks.C hildre.di.no.exis.becaus.th.famil.a.w.kno.i.ha.no.evolved. Childre.toda.no.onl.exist.the.hav.take.over.i.n.plac.mor.tha.i.America.an.a.n.tim.mor.tha.now.I.i.alway.Kids.Countr.here.Ou.civilizatio.i.child-centered.child-obsessed..kid ’.bod.i.ou.physica.ideal.I.Kid ’e. W.ar.th.firs.societ.i.whic.parent.expec.t.lear.fro.thei.children.Suc..topsy-turv.(颠倒.abou.a.leas.i.par.because.unlik.th.res.o.th.world.our.i.a.immigran.society.an.fo.immigran.t h.onl.hop.i.i.th.kids.I.th.Ol.Country.tha.is.Europe.hop.wa.i.th.farther.an.ho.muc.wealt.h.coul.accumulat.an.pa s.alon.t.hi.children.I.th.growt.patter.o.Americ.an.it.ever-expandin.frontier.th.youn.ma.wa.eve.advise.t.G.WE ST.th.farthe.wa.eve.inheritin.fro.hi.son.Kids.Countr.ma.b.th.inevitabl.result. .true.I.was.afte.all..boy ’.gam.t.g.t.th.moo n. If in the old days children did not exist, it seems equally true today that adults, as a class, have begun to disappear, condemning all of us to remain boys and girls forever, jogging and doing push-ups (俯卧撑) against eternity .11. The author uses the example of the Renaissance painting to show that _______. A.adult.showe.les.concer.fo.childre.tha.w .d.now B.adult.wer.smalle.an.thinne.a.tha.time.bu.the.stil.ha..lo.o.wor.t.do C.childre.looke.an.acte.lik.adult.a.tha.time D.childre.wer.no.permitte.t.appea.i.famil.painting.a.tha.time12. In the third paragraph, the Old Country is contrasted with America _______. A.t.sho.difference.i.famil.size B.t.sho.difference.i.attitude.toward.famil.relations C.t.so.tw .kind.o.geography D.t.sho.tw .differen.kind.o.economi.relation.betwee.generations 13. Going to the moon is an example of _______. A.America ’.dream.an.creativity B.America ’.childis.an.quee.behavior C.wh.Americ.hasn ’.grow .up D.wh.Americ.i.considere.th.greates.countr.i.th.world 14. According to the passage, which of the following is true? A.I.i.ver.difficul.fo.th.middle-age.t.liv .i.America. B.Americ.i.Kids.Countr.becaus.th.majorit.o.it.peopl.ar.youn.an.vigorous. C.Kids.Countr.wa.takin.shap.i.Americ.whe.immigrant.poure.int.th.country D.Americ.i.mor.o.Kids.Countr.tha.an.othe.countrie.i.th.world.15. By saying “condemning all of us to remain boys and girls forever, jogging doing push -ups against eternity ,” the author means that _______. A.sh.think.peopl.shouldn ’.b.s.concerne.abou.physica.fitness B.sh.feel.to.ol.an.tire.t.d.suc.har.exercise C.America.societ.i.overemphasizin.yout.an.physica.appearance D.wha.happene.t.childre.centurie.ag.ma.occu.t.adult.i.Americ.soon Passage 4 mo.snak.i.Britai.i.th.adder.I.Scotland.i.fact.ther.ar.n.othe.snake.a.all.Th.adde.i.als.th.onl.Britis.sn ak.wit..poisonou.bite.I.ca.b.foun.almos.anywhere.bu.prefer.sunn.hillside.an.roug.ope.country .includin.hig.ground.I.Ire lan.ther.ar.n.snake.a.all. Mos.peopl.regar.snakebite.a..fata.misfortune.bu.no.al.bite.ar.serious.an.ver.fe.ar.fatal.Sometime.attempt.a.emerg enc.treatmen.tur.ou.t.b.mor.dangerou.tha.th.bit.itself.wit.amateur.heroically .bu.mistakenly .tryin.do-it-yoursel.surger.an .othe.unnecessar.measures. Al.snake.hav .smal.teeth.s.i.follow .tha.al.snake.ca.bite.bu.onl.th.bit.o.th.adde.present.an.danger.Britis.snake.ar.sh.animal.an.ar.fa.mor.frightene.o.yo.tha.yo.coul.possibl.b.o.them.Th.adde.wil.attac.onl.i.i.feel.threatened.a.ca.happe.i.yo .tak.i.b.surpris.an.ste.o.i.accidentall.o.i.yo.tr.t.catc.i.o.pic.i.up.whic.i.dislike.intensely .I.i.hear ing.i.wil.normall.g e.ou.o.th.wa.a.quickl.a.i.can.bu.adder.canno.mov .ver.rapidl.an.ma.attac.befor.movin.i.yo.ar.ver.close. Th.effec.o..bit.varie.considerably .I.depend.upo.severa.things.on.o.whic.i.th.body-weigh.o.th.perso.bitten.Th.big ge.th.person.th.les.harmfu.th.bit.i.likel.t.be.whic.i.wh.childre.suffe.fa.mor.seriousl.fro.snak.bite.tha.adults..health.perso .wil.als.hav .bette.resistanc.agains.th.poison. V ery few people actually die from snakebites in Britain, and though these bites can make some people very ill, there are probably just as many cases of bites having little or no effect, as there are of serious illness. 16. Which of the following statements is NOT true? A.Th.adde.i.th.onl.poisonou.snak.i.Britain. B.I.Scotlan.ther.ar.n.othe.snake.excep.th.adder. C.Snak.bite.see.mor.dangerou.tha.the.actuall.are. D.People ’.attempt.a.emergenc.treatmen.ar.utterl.unnecessary . 17. Adder.ar.mos.likel.t.b.foun._______. A.i.wilde.part.o.Britai.an.Ireland B.i.Scotlan.an.nowher.else n.throughou.Britain D.i.shad.field.i.England18. W e are told that British snakes are _____. A.afrai.o.huma.beings B.poisonou.includin.th.adder C.dangerou.excep.th.adder D.friendl.toward.huma.beings班级____________________ 学号______----------------------------------------密-------------------------------------《商务英语阅读》试题(A 卷)第 7 页 共8页《商务英语写阅读》试题(A 卷) 第 8 页 共8页密封线19. When will the adder not attack you? A.Whe.yo.tr.t.catc.it.B.Whe.yo.ar.som.distanc.awa.fro.it.C.Whe.yo.happe.t.ste.o.it.D.Whe.yo.tr.t.pic.i.up.20. If an adder hears you coming, it will usually ______. A.attac.yo.immediately B.disappea.ver.quickly C.wai.t.frighte.you D.mov .ou.o.th.way B.Drunke.Drivers.C.Drunke.Pedestria.Accidents.D..Sever.Highwa.Safet.Problem.。
商务英语试题及答案
商务英语试题及答案一、阅读理解Passage 1Most cross-cultural business negotiations involve executives from different countries discussing business in English, even when it is not their mother tongue. The potential for misunderstanding and confusion is high. English as a second language is one thing; business as a second culture is quite another. Negotiating internationally calls for a special skill set and flexibility.Being fluent in a language is not sufficient to be an effective international negotiator. It is important to understand the business etiquette, cultural norms, and communication styles of the other party. In some cultures, direct eye contact is considered respectful, while in others it may be interpreted as aggressive or invasive. Similarly, gestures or body language that are considered positive in one culture may have negative connotations in another. Without a deep understanding of these cultural nuances, negotiations can easily break down.In addition to cultural awareness, successful negotiations require careful preparation. Thorough research on the other party's background, business practices, and negotiation style can give a negotiator a competitive edge. It is also crucial to understand the goals, interests, and priorities of both sides before entering into any negotiation. This allows for the development of mutually beneficial solutions that can strengthen business relationships and lead to successful outcomes.Overall, effective cross-cultural business negotiations require language proficiency, cultural sensitivity, and strategic preparation. By developing these competencies, executives can navigate the complexities of international business and achieve positive results.1. According to the passage, why is being fluent in a language alone not enough for successful international negotiations?A. Cultural norms and communication styles vary between countries.B. Business executives need to speak their mother tongue during negotiations.C. Language barriers can impede effective communication.D. Negotiations should be conducted in the negotiator's first language.2. What is a crucial aspect of cross-cultural negotiations?A. Being assertive and direct.B. Researching the other party's background.C. Avoiding eye contact to prevent misunderstandings.D. Communicating using gestures and body language.3. Which of the following is emphasized as a key factor for achieving successful outcomes in negotiations?A. Fluency in multiple languages.B. Competitive advantage through negotiation tactics.C. Understanding the goals and priorities of both sides.D. Developing a strong business network.Passage 2Dear Customer,Thank you for choosing our company for your office supply needs. We are constantly striving to improve our services and to offer you the best products available in the market. As part of our commitment to excellence, we would like to hear your feedback.Would you please take a few minutes to complete the following survey? Your honest opinions and suggestions are highly appreciated and will assist us in enhancing our products and services to better meet your needs.1. How satisfied are you with the quality of our products?□ Very Satisfied□ Satisfied□ Neutral□ Dissatisfied□ Very Dissatisfied2. Have you had any issues or concerns with our customer service?□ Yes□ NoIf you answered "Yes" to question 2, please provide details:_______________________________________________________3. How likely are you to recommend our company to others?□ Highly Likely□ Likely□ Not Sure□ Unlikely□ Highly Unlikely4. Do you have any suggestions on how we can improve our products or services?_______________________________________________________Thank you for taking the time to complete this survey. We value your opinion and will carefully review your feedback to ensure that we continue to provide you with the best possible experience.Sincerely,[Company Name]二、口语交际请准备一个商务会议的自我介绍,包括以下内容:1. 所在公司及职位2. 对会议主题的看法和经验3. 个人能为会议做出的贡献参考答案:Good morning/afternoon everyone,My name is [Your Name] and I am currently working as a [Your Position] at [Your Company Name]. I would like to express my gratitude for having the opportunity to attend this important business conference.As an experienced professional in the industry, I have been actively involved in various projects related to the conference theme. Through these experiences, I have come to realize the critical role that [Conference Theme] plays in driving business growth and fostering innovation. I believe that this conference will provide us with a platform to exchange valuable insights and best practices, which can ultimately contribute to our individual and collective success.In terms of my personal contribution to this conference, I am confident that my expertise in [Specific Area of Expertise] can enrich the discussions and provide practical solutions to the challenges we may face. I am eager to actively participate in the group discussions, share my knowledge, and learn from the valuable experiences of fellow attendees. Together, I believe we can collectively enhance our knowledge and find innovative ways to overcome industry obstacles.Once again, I want to express my gratitude for being a part of this conference. I am looking forward to engaging in meaningful conversations and building valuable connections with all of you. Thank you.三、写作请以"Effective Communication in a Global Workplace"为题,写一篇关于跨国企业中有效沟通的重要性的文章。
商务英语大赛题库
一、选择题1、一国把自己的商品输往国外市场销售,称为()。
A、出口贸易B、进口贸易C、国际贸易D、国内贸易2、我国出口商品结构逐步由主要出口初级产品向主要出口()转变。
A、原材料B、农产品C、矿产品D、制成品3、在今后相当长的一个时期,()的出口在我国整个出口贸易中,仍将占有较大比重。
A、资产密集型产品B、劳动密集型产品C、技术密集型产品D、成本密集型产品4、普惠制的主要原则是()A、普遍的、非歧视的和互惠的B、普遍的、非歧视的和非互惠的C、非普遍的、非歧视的和互惠的D、普遍的、歧视的和非互惠的5、从价税=商品()×从价税率。
A、重量B、质量C、数量D、总值6、美国实施特别301条款“超级301条款”措施是一种()。
A、贸易自由化B、新贸易保护主义C、管理贸易D、都不是7、发展中国家采取种种措施限制外国工业品的进口,而以国内生产的产品来取代原先的进口工业品,从而促进本国民族工业发展的经济发展战略名称为()。
A、初级产品出口B、进口替代C、出口导向D、出口替代8、某国对某种商品进口的数量或金额规定最高限额,达到限额后便不再允许进口,这种措施称为()。
A、“自动”出口配额B、进口许可证制C、关税配额D、绝对配额9、完全可以脱离世界“自由市场”价格,由跨国公司自行决定的价格是:()。
A、垄断价格B、管理价格C、协定价格D、转移价格10、新贸易保护主义的基本特点是:()。
A.、进一步强化关税的征收B、强化关税征收的同时削减非关税措施C、强化关税和非关税措施D、在关税水平不断下降的情况下不断强化种种非关税措施11、世界上第一个由最富裕的发达资本主义国家和发展中国家组成的经济一体化组织是:()。
A、欧洲经济共同体B、洛美协定C、北美自由贸易区D、环太平洋经济合作12、下列陈述中哪一条不正确:()。
A、国民待遇是在签订贸易条约时所依据的重要法律原则之一B、国民待遇一般不包括沿海贸易权C、国民待遇一般不包括外国公民的私人经济权力D、领海捕鱼权通常不适用国民待遇原则13、影响国际分工的决定因素是()A、自然条件B、人口、生产规模及市场规模C、资本输出与资本流动D、社会生产力水平14、关贸总协定在数量限制上的原则是()。
商务英语试题库及答案
商务英语试题库及答案一、选择题1. In business communication, which of the following is NOT considered a formal salutation?A. Dear Sir or MadamB. To Whom It May ConcernC. HelloD. Yours sincerely2. When discussing a business proposal, it is important to use clear and concise language to:A. Show off your vocabularyB. Avoid misunderstandingsC. Impress with complex sentencesD. Demonstrate your knowledge of jargon3. What does the acronym "B2B" stand for in the context of business?A. Business to BusinessB. Business to ConsumerC. Business to GovernmentD. Business to Industry4. If a company is described as having a "vertical integration", it means that the company:A. Merged with another companyB. Consolidated its operations within a single industryC. Outsourced its productionD. Expanded into different industries5. Which of the following is an example of a non-verbal communication in a business setting?A. Sending an emailB. Making a phone callC. Shaking handsD. Writing a report二、填空题6. The process of negotiating a contract is often referred to as the _______ phase.7. When a company is looking to expand its market, it may consider _______ into new regions.8. A _______ is a type of financial statement that shows the company's assets, liabilities, and equity at a specific point in time.9. In business, the term "synergy" refers to the benefit that is greater than the sum of the benefits of the parts working separately, which is often seen in a(n) _______.10. The _______ is the person responsible for managing the financial resources of a company, including investments and capital.三、简答题11. What are the key components of a business plan?12. Describe the role of a project manager in a business setting.13. Explain the concept of "branding" in the context of marketing.四、论述题14. Discuss the importance of cultural awareness in international business transactions.15. Analyze the impact of technological advancements on the way businesses operate today.五、案例分析题16. A company is considering entering a new market. What factors should they consider before making a decision?17. A business has been accused of unfair labor practices.How should they respond to such allegations?六、翻译题18. 将以下句子从中文翻译成英文:“我们公司致力于提供高质量的产品和卓越的客户服务。
商务英语考试试题阅读以及答案
商务英语考试试题阅读以及答案商务英语考试试题阅读以及答案商务英语考试(BEC)试题A friend of mine was fond of drawing horse. He drew the horses very well,but he always began the tail. Now it is the Western rule to begin at the head of the horse, that is why I was surprised. It struck me that it could not really make any difference whether the artist begins at the head or the tail or the belly(肚子) or the foot of the horse, if he really knows his business. And most great artists who really know their business do not follow other people’s rule.They make their own rules. Every one of them does his work in a way peculiar(奇特的.) to himself; and the peculiarity means only that he finds it more easy to work in that way.Now the very same thing is true to literature(文学). And the question, "How shall I begin?" only means that you want to begin at the head instead of beginning at the tail or somewhere else. That is, you are not yet experienced(有经验的) enough to trust to your own powers. When you become more experienced you will never ask the question, and I think that you will often begin at the tail --that is to say, you will write the end of the story before you have even thought of the beginning.1. A friend of the writer’s drew the hors es ____.A. very wellB. in the way of western ruleC. in the way of his own ruleD. all of the above2. The writer was surprised because ____.A. the artist began to draw at the head of the horseB. the artist began to draw at the tail of the horseC. the artist made his own ruleD. the artist did not follow other people’s rule3. You are not yet experienced because ____.A. you ddon’t know where to beginB. you want to begin at the head instead of beginning at the tailC. you always asked questionD. you do not trust to your own powers4. When you become more experienced you will ____.A. never ask questionB. often begin at the tailC. should write the end of the storyD. should think of the beginning5. The topic of the passage is ______.A. How to draw a horseB. How to write a storyC. How to make your own rulesD. Trust to your own powers参考答案: CDDCD。
商务英语考试题库及答案
商务英语考试题库及答案一、选择题1. Which of the following is NOT a common business English phrase?A. "Let's make a deal."B. "I'd like to propose a toast."C. "We need to crunch the numbers."D. "I'm not a fan of your proposal."答案:B2. In a business meeting, what does "table" mean?A. To put something on the table.B. To put a topic aside for later discussion.C. To eat at the table.D. To clean the table.答案:B3. What is the meaning of "blue-sky thinking" in a business context?A. To think about the weather.B. To think creatively and without limitations.C. To think about the sky.D. To think about the color blue.答案:B4. If a business person says "We're in the red," what does this mean?A. They are in debt.B. They are profitable.C. They are in a good mood.D. They are in a bad mood.答案:A5. What does "low-hanging fruit" refer to in business?A. Easy-to-reach fruit on a tree.B. Easy-to-achieve goals or tasks.C. Fruit that is difficult to reach.D. A type of fruit that is not ripe.答案:B二、填空题6. When you want to express that a project is progressing well, you can say, "We are on ________."答案:track7. If you need to discuss a problem with a colleague, you might say, "Let's ________ the issue."答案:touch base8. To express that a decision is final and cannot be changed, you can say, "It's ________ in stone."答案:set9. When you want to emphasize that a meeting is important, you can say, "This is a ________ meeting."答案:must-attend10. If you need to find out more information before making a decision, you might say, "I need to ________ my ducks in a row."答案:get三、阅读理解题阅读以下商务邮件,并回答问题。
BEC商务英语考试阅读试题
BEC商务英语考试阅读试题2017BEC商务英语考试阅读试题Setting up an appraisal schemeAppraisals can be a wonderful opportunity for your staff tofocus on their jobs and make plans to develop their unusedpotential. (0) ..........So, if you have decided that an appraisalscheme should be set up in your company, you need toestablish some formal procedures and make some decisionsbefore you begin. Even if your company already has a scheme,you need to consider what you want to achieve and how youare going to do this.First of all, you need to decide on your key objectives and the real purpose of yourscheme.(8).............A scheme should never be introduced at a time of redundancies, or simply forprofit or competitive edge, because this will create fear and alienate staff. The next step is to decidehow the scheme can most successfully be managed. It is essential that all senior staff arecommitted to the process and willing to make a positive contribution.The person given responsibility for designing the scheme and the appraisal forms needs tohave knowledge of all roles within the organisation. He or she must also be aware of employees'potential needs. (9).............It should be someone who is trusted and whom staff will turn to if theyare concerned about their appointed appraiser or the appraisal interview. The design of the schemeshould indicate who will be appraising whom. This needs great tact and sensitivity. First, rememberthat no manager can effectively appraise more than seven or eight people. It is equally importantto remember that, if significant numbers of staff are appraised by someone they dislike, or by aperson whosevalues they do not share, the success of your scheme may be threatened.(10) ............. So bear this in mind from the beginning and, if necessary, establish an appeals procedure.Having decided on your policy and who will appraise which members of staff, you need tocommunicate this in the simplest possible way. Avoid lengthy documents - few people will readthem. (11)..............Most organisations choose a person's line manager to be the appraiser. This canbe seen as an opportunity or a threat, so be ready to consider alternatives if necessary.Once you have established the appraisal process, make sure that appraisal interviews takeplace at a convenient time, and ideally on neutral ground. It should be bor。
商务英语考试阅读试题练习
商务英语考试阅读试题练习富贵必从勤苦得,男儿须读五车书。
以下是为大家搜索的阅读试题练习,希望能给大家带来帮助!更多精彩内容请及时关注我们!Which new item (A, B, C ,D or E) dose each statement 1 – 8 refer to ?For each statement ! – 8 , make one letter(A, B, C ,D or E) on your Answer Sheet .You will need to use some of these letters more than once .Example :0 Someone has left a petitor to join this pany.0 A B C D E1 Suessful leadership involves making sure that employees aept new ideas.2 A good leader can bring suess to a pany indifficulties3 Leaders should be assessed on the basis of their achievements4 The personalities of good leaders are generally different from those of other managers5 Patience is a valuable quality in a suessful leader6 Leaders consider potential changes in what their pany does for others7 Good leaders will encourage their staff if their organization is in difficulties8 Leaders need to adapt their behaviour to suit different circumstancesA Maurizio VernaLong-term, visionary business leaders must be prepared to invest to get what they want for their pany. They know when and how to apply pressure and to take risks, when they need to display a more hands-off approach. I have a pretty clear view of my ideal business leader, and of coursethat’s where I ‘m trying to head: he or she should start up and grow a cash-rich, multi-interest international organization of tremendous strength and depth.B Sue TuckerThe pace of technological change, and the rate at which businesses are changing , requires leaders to have a particular aptitude for technology and an understanding of the inter. A lot of people are aware of the opportunities here ,but awareness alone isn’t enough: in a true leader this needs to be coupled with clever marketing, product design and technological innovation, and keeping abreast of everything going on in the pany. In fact the acid test , I think , is being able to use all of these skills to turn around a failing pany.C Carol GodfreyEffective leaders stand out from t he herd. They’re often idiosyncratic, even eentric.They have the confidenceto be themselves, and not to adopt the language and attributes of the run-of-the-mill professional managers and aountants. What’s crucial is having the charisma or whatever it is that gives their staff confidence in them, so they can keep everyone on board when they want to make innovations. So often these don’t get off the ground because of lack of leadership, because after all, our response to change is significantly affected by h ow it’s introduced.D Brian MatthewsLeadership is about making things happen and being judged by results. Good ideas that go nowhere are a waste of time. Anticipate needs-those of customers for instance-and initiate action to meet those needs before the people concerned have even recognized they’ve got them. That way you’ll always be ahead of the game, whatever line you’re in. For instance, top stockbrokers will learn all about you and your business and keep themselves pletely up to date with your f ield in order to advise you. If they’re really good they ‘ll recognize trends even before you do .E Ana CostaOutstanding leaders understand both tactics and strategy, and are prepared to play a very long game to achieve their objectives. They understand that in negotiations they need the “ win-win” concept, becauselosers risk losing their dignity, which is no good for your long-term business relationship with them. Leaders must stay optimistic, whatever the odds, and keep up morale of their pany, e ven when the going’s tough. It’s important to be very much hands-on, too. A good leader will champion ideas that keep the pany in the forefront.参考答案:1-5 C B D C E 6-8 E A。
商务英语阅读试题
商务英语阅读试题Part I Multiple choice ( 20 points)Complete the sentences by choosing from the words below each sentence1. Technical skills performing specialized tasks within the organization.a. are associated withb. differ fromc. are similar to2. Corporate culture is the shared experiences, stories, beliefs, and norms .which creates a companythat characterize a companywhose company has got3. If a company is to get the most out of its workers, it must those workers.a. developb. selectc. promote4. In theory, a company’s auditors are appointed independently by its shareholders, to whom they report. “Whom〞represents .a. auditorsb. accountantsc. shareholders5. Over-capacity in the car business leads to a series of joint agreements and mergers between .car companiesjoints venturescapacity level6. Ford intended to Volvos and hoped to use Volvo’s technology to develop new cars.a. shareb. focusc. distribute7. The principles in the Organizational Chaos Model can also be used to the company’s competition.a. introduceb. overcomec. understand8. As a senior student, you are supposed to know better than just until the examination time.a. fooled aroundb. to fool aroundc. having fooled around9. Transnational companies will in China.a. continue locatingb. continues to locatec. continue to locateE-business is about transforming business process and _______ them with Internet technologies.a. integratesb. integratingc. to integrate11. Other companies use Web technology to ______ business electronically at the wholesale or retail level.a. supportb. exchangec. transact12. The funds needed to operate an enterprise are refereed to as .a. labourb. capitalc. resources13. They also want to integrate these systems _______ the rest of their business process.a. withb. andc. for14. Accounting firms frequently _________ their audit clients.buy management skills fromsell consulting services toprovide audit assignment for15. I went to buy a new tie to _______ this brown suit.a. go intob. go withc. go after16. The secretary entered with a pencil and paper, and _________ every word the manager said.a. made forb. took upc. took down17. The financing of international trade is more complex than that of domestic trade. ‘That’ here means .a. financingb. international tradec. domestic trade18. The process of education, experience, more education, and then is called a cyclical process.a. less educationb. more experiencec. education and experienceHardly _______ the airport when he started for his destination.a. I had reachedb. had I reachedc. I reached20. The climbers tried to find a new ______ to the top of the mountain.a. approachb. routec. entrancePart II Match ( 20 points)Section AChoose the correct word or words from the box to complete the passage:the Industrial Revolution customers’ needsthe marketing concept production and sellingthe selling of goods business focusBusiness people focused on the production of goods from 21 until the early twentieth century, and on 22 from the 1920s to the 1950s. Marketing received little attention up to that point. After 1950, however, business people recognized that their enterprises involved not only 23 but also the satisfaction of 24 . They began to implement 25 , a business philosophy that involves the entire business organization in the dual process of satisfying customer needs and achieving the organization’s goals.Section BChoose the correct word or words from the box to complete the following sentences marketing concept benefitsmoderation discountlabour force26. China is now at the stage of development of building a well-off society and accelerating socialist .27. Implementation of the begins and ends with the information about customers.28. Selling something at a reduced price is called giving a .29. Carrying out the business of such a huge company requires .30. Compensation programmes include wages and salaries, incentives,and for workers.Part III Reading comprehension ( 40 points)Passage 1What makes money valuable? Why is a piece of paper marked $ 10 worth more than one marked $1? You could say there is no reason. It’s true that a special kind of paper is used to make dollar bills, and they are pretty, but that’s not what makes them valuable. The real reason money is valuable is that everyone believes it is.Ancient economies had no paper money or coins. Some used barter----trading one thing for another. Others used all kinds of objects as money. Any object would do, as long as there was not an unlimited amount of it. Animals or metals were popular, and so were manufactured products like jewelry or weapons. Wealth in ancient Greece was measured in tools or cattle. This kind of money had two purposes. First, it was useful in itself. Tools and cattle can be used for farming. And second, it was a way to symbolize and measure value. A house, for example, would be valued at a certain number of tools or cattle. This greatly simplified trade. Other societies used money that was totally symbolic. For instance, American Indians used wampum, which is made from seashells. And until recently on the pacific island of Yap, people use large stone discs as money.In most places these types of money died out because more practical forms of money were invented. People started using precious metals, such as gold and silver, that were easier to carry around than tools or stones. And in the eighteenth century, paper money was introduced. At first people were suspicious of new currency, but they came to accept it because the government or bank issuing it would exchange an equal amount of gold for the paper. A $ 10 bill really was worth $ 10 for gold. But now, people are used to the idea that the government doesn’t have to back its money with gold. Everyone believes that a $ 10 bill is worth $10 and that is good enough. But if, for some reason, people ever lost faith in paper money, ten dollars wouldn’t be worth the paper it’s printed on.Questions 31-35 are based on passage 131. According to the writer the real reason money is valuable is that everyone believes .a. money is valuableb. gold is valuablec. money is gold32. The writer of this selection mentioned animals, metals and manufactured products like jewelry or weapons because .they were valuablethey were used as money in ancient timespeople liked them33. Paper money was invented .to take the place of other types of moneyto be replaced by other types of moneyin the nineteenth century34. At first people did not have trust in paper money because .it was not worth muchthe paper was not of good qualityit looked like an ordinary piece of paper35. People came to accept paper money when .the government began to issue itthe bank began to issue itthey could exchange it for the same amount of goldPassage 2Many private institutions of higher education around the country are in danger. Not all will be saved, and perhaps not all deserve to be saved. There are low-quality schools just as there are low-quality businesses. We have no obligation to save them simply because they exist. But many thriving institutions that deserve to continue are threatened. They are doing a fine job educationally, but they are caught in a financial difficulty, with no way to reduce rising costs or increase revenues significantly. Raising tuition doesn’t bring in more revenue, for each time tuition goes up, the enrollment goes down, or the amount that must be given away in student aid goes up. Schools are bad businesses, whether public or private, not usually because of bad management but because of the nature of the enterprise. They lose money on every customer, and they can go bankrupt either from too few students or too many students. Even a very good college is a very bad business.It is such colleges, thriving but threatened, that I worry about. Low enrollment is not their chief problem. Even with full enrollments, they may go under. Efforts to save them, and preferably to keep them private, are a national necessity. There is no basis for arguing that private schools are bound to be better than public schools. There are abundant examples to the contrary. Anyone can name state universities and colleges that rank as the finest in the nation and the world. It is now inevitable that public institutions will be dominant, and therefore diversity is a national necessity. Diversity in the way we support schools tends to give us a healthy diversity in the forms of education. In an imperfect society such as ours, uniformity of education throughout the nation could be dangerous. In an imperfect society, diversity is a positive good. Eager supporters of public higher education know the importance of sustaining private higher education. Questions 36-40 are based on passage 236.In the passage, the author appeals to the public to support .a. private higher education in generalb. public higher education in generalc. high-quality private universities and colleges37.According to the passage, schools are bad businesses because of .a. the nature of schoolb. poor teachersc. bad management38.What does the phrase “go under〞(Par. 2, sentence 3) probably mean?a. have low tuitionb. get into difficultiesc. do a bad job educationally39.Which of the following statements is TRUE?a. There are many cases to indicate that private schools are superior to public schools.b. The author thinks diversity of education is preferable to uniformity of education.c. Each time tuition is raised, the enrollment goes up.40.In the author’s opinion, the way that can save private schools lies in .a. full enrollmentb. raising tuitionc. national supportPassage 3A higher reading rate, with no loss of comprehension, will help you in other subjects as well as in English, and the general principles apply to any language. Naturally, you will not read every book at the same speed. You would expect to read a newspaper, for example, much more rapidly than a physics or economics textbook—but you can raise your average reading speed over the whole range of materials you wish to cover so that the percentage gained will be the same whatever kind of reading you are concerned with.The reading passages which follow are all of an average level of difficulty for your stage of instruction. They are all about five hundred words long. They are about topics of general interest which do not require a great deal of specialized knowledge. Thus they fall between the kind of reading you might find in your textbooks and the much less demanding kind you will find in a newspaper or light novel. If you read this kind of English, with understanding at, say, four hundred words per minute, you might skim through a newspaper at perhaps 650—700, while with a difficult textbook you might drop to two hundred or two hundred and fifty.Perhaps you would like to know what reading speeds are common among native English-speaking university students and how those speeds can be improved. Tests in Minnesota, U.S.A., for example, have shown that students without special training can read English of average difficulty, for example, Tolstoy’s War and Peace in translation, at speeds of between 240 and 250 words per minute with about seventy percent comprehension. Students in Minnesota claim that after twelve half-hour lessons, the reading speed can be increased, with no loss of comprehension, to around five hundred words per minute.Questions 41-45 are based on passage 341.According to the passage, the purpose of effective reading with higher speed is most likely to help youa. only in your reading of a physics textbook.b. improve your understanding of an economics textbook.c. not only in your language study but also in other subjects.42.Which of the following does not describe the types of reading materials mentioned in the second paragraph ?a. Those beyond one’s reading comprehension.b. Those concerning with common knowledge.c. Those without the demand for specialized knowledge.43.The average untrained native speaker at the University of Minnesota reads ata. about three hundred words per minute.b. about two hundred and forty-five words per minute.c. about sixty words per minute.44.According to the passage, how fast can you expect to read after you have attended twelve half-hour lessons in the University of Minnesota?a. You can increase your reading speed by three times.b. No real increase in reading speed can be achieved.c. You can double your reading speed.45.Where do you think the passage is taken from?a. The introduction to a book on fast reading.b. A local newspaper for young people.c. A school newspaper run by students.Passage 4Cultural WarsFilms made in th United Stated have continued to sweep the globe. According to the list of 1998’s most successful movies put together by Variety magazine, U.S. films took the top 39 places; Britain’s The Full Monty came in at number 40. As a consequence, British movie’s market share fell to 14 percent of the home market, while the respective figures for French filsm were 27 percent in France and 10 percent for German films in Germany. The European Union’s trade deficit with the United States in films and television is annually between $ 5 and $ 6 billion.Several of Hollywood’s most successful movies have drawn from international resources. There men and a Baby was a remake of French comedy. Total Recall was made partly by French money, was directed by a Dutch man and starred an Austrian. The English Patient was directed by a Briton, shot in Italy, and starred French and British talent. The quest for new ideas and fresh talent has lead studios to develop subsidiaries in Europe: SONY’s bridge in London, Miramax in Berlin, and Warner Brothers both in Berlin and Paris.Questions 46-50 are based on passage 446. American films have continued to the world.a. influenceb. winc. challenge47. British films share the 14 percent in its in 1998.a. home marketb. American marketc. European market48. German films have a ten percent share in .a. Franceb. Britishc. German49. Three Men and a Baby was a remake of French comedy. A “remake〞means .a. a copyb. a reprintc. reproduction50. The English Patient was directed by a Briton, shot in Italy, and starred French and British talent. A Briton means .a. a Britishb. an Italianc. a GermanPart IV Translation ( 20 points)Translate the following passages into ChinesePassage 1China’s membership in the World Trade Organization creates the potential for impressive gains in economic efficiency. Indeed the gains are likely to be greater than those predicted in most published quantitative estimates, since those studies do not capture fully the likely effect of more foreign competition on domestic firms. No doubt many jobs will be lost in a few sectors. But prospects for generating employment are bountiful as China benefits from the phase-out of arrangements restricting world trade in apparel, and as Taiwan, Mexico, the EU, and other markets phase out and eliminate the WTO-inconsistent trade barriers they have maintained against a broad array of Chinese goods.Passage 2The major advertising media are newspaper, magazines, direct mail, outdoor advertising, television, and radio. Newspapers account for the greatest part of advertising expenditure, withtelevision running a fairly close second. Magazine advertising is perhaps the most prestigious, and direct mail is certainly the most selective medium. Radio and magazine advertising can also be quite selective, and radio is relatively inexpensive.。
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第六届商务英语专业技能大赛11级英语阅读竞赛Reading ComprehensionDirections: There are 6 reading passages in this part. Each passage is followed by five questions. For each question there are four suggested answers marked A, B, C and D. Choose the best answer and blackenthe corresponding letter on the Answer Sheet.Passage OneThis is not the world we know. This world is controlled by computers. Men and women can be seen, but they are following orders given to them by machines. The machines were designed by mad scientists, but at some point even the mad scientists were taken over by their super-inventions.Does this sound familiar? You have probably read something like it in magazines or books, or seen it in a film. Why is it so popular? One of the reasons is that it reflects the fears of many people; fear of the unknown, fear of what is not understood or, at least, fear of something that is not completely understood.The fact is that every day it seems that computers take control of another area of our lives. Some factory jobs are now done by robots and the robots are controlled by computers. Our bank accounts are managed by computers. At the airport, our tickets are sold by a computer. Certainly, many of these operations are made more efficient by computers, but our admiration is sometimes mixed with unsafe feelings. And this lack of safety is caused by the fact that we do not know how computers do these things, and we really don’t know what they might do next.But we can find out how computers work, and once we understand them, we can use computers instead of worrying about being used by them. Today, there is a new generation of computer wizards (奇才) who know exactly how computers get things done. These young men and women, usually university students, are happy to sit for hours, sometimes for days, designing programs, not eating, not sleeping, but discovering what can be done by these wonderful slaves which they have learned to control. These computer wizards have learned to use the computer and search for new tasks for their machines.1. We can know that the scientists who designed the machines _____________.A. are careless in their daily lifeB. are unkind and cruelC. are out of their mindD. have great abilities2. The reason why many people are afraid of computers is that ____________.A. they don't know anything about computersB. they haven't really understood computersC. there are so many computer gamesD. computers are often down3. The author mentions computer wizards in order to point out that ____________.A. computers can be controlled by manB. there should be more people devoted to computersC. only young people are interested in computersD. more time and energy is required to control computers4. This passage is probably written to suggest that ____________.A. some day computers can deal with all human problemsB. computers can be used in place of traveling to our jobsC. people should not fear computersD. computer technology will not meet people’s needs in various situations5. The author's attitude (态度) towards widely used computers is_________.A. positiveB. anxiousC. worriedD. curiousPassage TwoKnowledge is power. But there is another thing we must remember. An intelligent mind needs a strong body to make it most useful.There are a great many good exercises for building up our bodies. Many of them may be done indoors in rainy weather. Indoor exercises, however, are never as helpful as those taken out of doors because in the open air there is more oxygen. The air in the house is not fresh. But out of doors it is very fresh, especially in the morning.But what shall we play? There are a number of games such as football, basketball, races and so on. Any game with plenty of exercises is good.Do not neglect your health. It is of as much importance as your mind. Our country now needs people with creative minds, good judgment, and healthy bodies.6. One who has an intelligent mind is ______ .A. very strongB. very healthyC. very cleverD. very stupid7. “An intelligent mind needs a strong body to make it useful.” means ______ .A. if you want to make your strong body useful, you must have an intelligent mindB. in order to make your intelligent mind useful, you must have a strong bodyC. to make your strong mind and strong body most useful you need a strong bodyD. if you have a strong body you will have a strong mind8. Which of the following statements is true?A. Indoor exercises are as helpful as outdoor ones.B. Indoor exercises are no more helpful than outdoor exercises.C. Neither indoor exercises nor outdoor exercises are helpful.D. Outdoor exercises are more helpful than indoor ones.9. The air in the house does not remain fresh very long. It’s because ______.A. the fresh air can’t come into the houseB. there is only a little fresh air coming in and a little waste going outC. the air in the house can’t move at allD. the house gives off wastes10. Our country now ______ with creative minds, good judgment and healthy bodies.A. needs men and womenB. only needs menC. only needs scientistsD. does not need women but menPassage ThreeSurvival is an art. Survivors are artists. The best acting is done in daily life, not on the stage. My late uncle Sir Alexander Korda, the motion-picture producer who could “charm money out of an empty safe”, was a gifted survivor.Once, a group of investors called him in to complain that he had lost 5 000 000 of their money. Most men would have tried to defend themselves. Alex did not. “You are right,” he said quietly, “I have been wasteful, andcareless. I have chosen the wrong scripts, paid too little attention to the budgets. I am too old for this business. I will retire. I only hope you will forgive me.”Within an hour, the investors were busy encouraging Alex, cheering him up. It was out of the question for him to resign; they wouldn’t hear it. And by lunchtime, Alex had 2 000 000 more of their money and was back in the action again. When I asked him if he was happy about it, he said, “No. They would have put up three or four million, I think. Still, it’s a good lesson for you to learn. Always settle for less than you could get. It doesn’t hurt to have a reputation as a gentleman.”11. According to the author, Sir Alexander Korda is an excellent artist because ______.A. he is a motion-picture producerB. he knows well about how to surviveC. he had a gift to act in the movieD. he can get large amounts of money from investors12. The phrase to “charm money out of an empty safe” in the context means .A. to put all your money to your savings accountB. to draw your money back if it is not in a safe placeC. to avoid wasting money if you have an empty pocketD. to be able to get money even if it looks impossible13. What would most probably have happened if Sir Alexander Korda had defended himself?A. He would resign and live miserably.B. He would be considered a gentleman.C. The investors would not forgive him.D. The investors would give him more money.14. Alex did not defend himself because .A. he hoped to have a happier lifeB. his nature prevented him from doing soC. he wanted to test if he could give the best actingD. he knew the way to cope with the investors15. Alex was not happy with the settlement because .A. he thought he could have got more from the investorB. he didn’t teach the author a good lessonC. he didn’t like the way he behavedD. he lost his reputation as a gentlemanPassage FourTime is the biggest problem of most students. It becomes particularly difficult when you have to do library research for a term paper or report. Finding information in the library can take so much time that many students avoid it until the last possible minute.Library research does not have to be time consuming. If you learn to use a library efficiently, you can save yourself a great deal of time. The exercises in this section are designed to familiarize you with the library so that you can find the information you need quickly.The first and the most important thing to know about a library is that when you cannot find something, ask a librarian for help. The librarians are paid not just to shelve books, but to provide information and assistance. The most helpful librarians are usually those who work in the reference room. They will help you get started on a term paper and even help you find material. There are two basic places to begin looking for information, the card catalog and the various periodical indexes. The card catalog is a list of all the books in the library. A periodical index is a list of all the magazine and journal articles written on any subject.16. According to the author, finding information in the library needs a lot of time, so students should ______.A. avoid it until the last possible minuteB. do library researchC. learn how to use it efficientlyD. save a great deal of time17. It is the librarians’ duty to do all the following things except______.A. arranging and lending booksB. helping students locate the needed booksC. helping students find needed materialsD. helping students write their term paper18. In what way could a student get familiarized with the library while reading this section?A. By doing the exercises provided.B. By asking the librarians.C. By looking into the catalog part.D. By reading in the reference room.19. If you need to find a magazine article in the library, the best way for you to do is to ______.A. look in the card catalogB. look in the periodical indexesC. search through the bookshelvesD. go to the reference room20. The passage is taken from an introduction of a chapter, and the title of the chapter is probably ______.A. Save Your Study TimeB. Using the Library for Your Term PaperC. Using the Library EfficientlyD. Library--- An Information SourcePassage FiveEvery year just after Christmas the January Sales start. All the shops reduce their prices and for two weeks, they are full of people looking for bargains. My husband and I do not normally go to the sales as we don’t like crowds and in any case are short of money as we have to buy lots of Christmas presents.Last year, however, I took my husband with me to the sales at the large shop in the center of London.We both needed some new clothes and were hoping to find a television set. When we got to Oxford Street, it was so crowded that we decided to split up and meet again at the underground station. So I left my husband and started looking around the shops. Unfortunately all the clothes were in very large sizes and so were not suitable for me. But I did buy a television at a very cheap price, so I felt quite pleased with myself.When I arrived at the station, my husband was not there. So I sat down in a nearby cafe to have a cup of tea. I quickly finished my tea when I saw my husband and went out to meet him. He looked very happy. Then I saw he was carrying a large and heavy cardboard box. “Oh, dear!” I thought. Yes, we had no new clothes but two televisions. We shall not be going to the sales again.21. In January ____________.A. lots of people go shopping for discountB. people have a lot of money to spend after ChristmasC. all the shops close for a two-week Christmas holidayD. people don’t have enough money to go looking for bargains22. In this passage, the word “bargain” could best be replaced by “something_______”.A. given to peopleB. offered at a reduced priceC. offered,sold or bought which is expensiveD. sold for the purpose of reaching an agreement23. The husband and wife in the story __________ .A. wished to buy a TVB. went to the sales the year beforeC. often went to the sales to buy clothesD. were usually not short of money after Christmas24. The phrase “split up” in the second paragraph means“_________”.A. break apartB. cause to breakC. become piecesD. go indifferent directions25. After their day’s shopping, they _________.A. were happy with their bargainsB. had got everything they wantedC. got more than they had hoped forD. had to go back to the sales the next dayPassage SixIn order to learn a foreign language well, it is necessary to overcome the fear of making mistakes. If the primary goal of language use is communication, then mistakes are secondary considerations that may be dealt with gradually as awareness of those mistakes increases. On the other hand, students should not ignore their mistakes. The language learner may observe how native speakers express themselves, and how native expressions differ from the way the learner might say them. For example, a Spanish speaker who has been saying “I do it” to express willingness to do something in the immediate future, could, by interacting with native speakers of English, observe that native speakers actually say “I’ll do it”. The resulting difference can serve as a basis for the student to modify his way of using the present tense in English. But a student who is unwilling to interact in the first place would lose this opportunity to learn by trial of an error.26. According to the passage, the present tense in English is ______.A. not used to express a desire to do something in the immediate futureB. used with some verbs but not with others to express future intentionC. basically the same in English as it is in SpanishD. speaking without regard for native speakers27. According to the passage, language learners can reduce the number of their mistakes by______.A. asking native speakers for explanationsB. reading good books in the foreign languageC. comparing their speech with that of native speakersD. learning through trial of an error28. According to the passage, foreign language students who do not interact with native speaker will NOT ______.A. learn very much about the foreign cultureB. learn about the history of the foreign languageC. have to worry about making mistakesD. take advantage of available language models29. According to the passage, foreign language students should not worry too much about making mistakesbecause _______.A. native speakers like foreign students who try to learn their languageB. communication is the primary goal of language learningC. native speakers will ignore their mistakesD. everyone makes mistakes when trying to communicate in a strange language30. The author's major conclusion about the function of mistakes in foreign language learning is that ______.A. mistakes are not important in the process of learning a languageB. learners are often very afraid of making mistakesC. making mistakes can help the learner discover the rules of the languageD. native speakers often do not tell foreign language learners about their mistakes第六届商务英语专业技能大赛11级英语阅读竞赛答卷姓名_____________ 得分 _______1-5 _______________________________ 6-10 _________________________ 11-15 _________________________________ 16-20 ________________________ 21-25 __________________________________ 26-30 ________________________II. Reading Comprehension1-10 DBACA CBDBA 11-20 BDCDA CDABC 21-30 ABADC ACDBC。