pizzahut 英文PPT

Local policy 本土策略
Raw material localization,raw materials increase the freshness , save the logistics and purchasing cost,so the consumers can benefit on the price. • 原料本土化使原料的新鲜度增加，节省了物流及采购成本，在价格上 使消费者得到实惠。 Product localization after the pizza hut in China has introduced a series of Chinese cuisine fine, the combination of the Chinese thousands of years of diet culture and pizza. • 产品本土化必胜客入华后先后推出了一系列华夏美食精品，中华数千 年的饮食文化与比萨的结合。 Talent localization pizza hut after opened the first store, it has been committed to the high-level of localization, so as to carry out suitable marketing China laid a solid foundation. • 人才本土化必胜客自开出第一家店铺后，一直致力于中高层的本土化 ，从而为开展适合中国国情的营销打下了坚实的基础。
• 20世纪80年代 • 1988年必胜客庆祝诞生30周年。在全世界的连锁 店超过6000家。
• In1990s
• In 1990,Pizza Hut entered Chinese market and opened the first Pizza Hut franchise in Beijing. • In 1997, Pizza Hut expected to become a subsidiary of Tricon Global Restaurants, Inc..
• 美国年轻的弗兰克和丹卡 尼兄弟俩像母亲借了600 美元在美国堪萨斯州威之 达市，开设了第一间必胜 客比萨餐厅。
PIZZAHUT is a subsidiary of the largeest restaurant company --Yum! Brands, Inc., who has more than 32500 restaurantsin 100 countries.It's the leader of global food and beverage industry in multi-brand collection. • 必胜客公司隶属于世界最大的餐饮集团-百胜全球 餐饮集团，百胜餐饮集团在全球100多个国家拥 有超过32,500 家的连锁餐厅，是全球餐饮业多品 牌集合的领导者。
Pizzahut
• speaker：
• 1958's
• Two Americns Frank and Dan Carney bought 600 dollars from their mother and opened the first Pizzahut in WIchita ，Kansas。
Experience marketing 体验营销
• All the Pizza Hut restaurants are more abstract Westernstyle frescoes, the fireplace, the cake table, and can be seen the small kitchen toys in everywhere etc.. • 必胜客的每家餐厅所有餐厅都 增加了抽象派西式壁画、壁炉 状的出饼台、随处可见的厨房 小玩具等。 • Still young white-collar tailored for eating a lot of games. Such as "salad", before the pizza on the table.还为就餐的青年白领量身 定制了许多游戏项目。比如在 比萨上桌之前的“沙拉吧”
Happy food 欢乐美食
On speciality, pizza hut in recent years, has launched a "universal search" series of food,brew"LaWei years feng" pizza, szechuan "shu general" pizza; Pizza base must now do every day, authentic pizza usually contains rich protein, vitamins, minerals and calcium is lowin calorie of Mozzarella cheese. Pizza by size is generally divided into three dimensions: 6 inch, 9 inch and 12 inch. 在特色菜上，必胜客在近些年先后推出了“环宇搜奇”系列美食、中 西合璧的“腊味丰年”比萨、颇具川味的“蜀中大将”比萨;饼底一定 要每天现做，正宗的比萨一般都选用富含蛋白质、维他命、矿物质和 钙质却低卡路里的莫扎里拉 (Mozzarella)乳酪。比萨按大小一般分为 三种尺寸：6寸、9寸、12寸。
• 20世纪90年代 • 1990年必胜客进入中国市场，在北京开设第一家中国分 店。1997年，必胜客被并入百胜餐饮集团。
• In the early 2000s • Tricon Global Restaurants, Inc changed its name as Yum! Brands, Inc
Brand promotion 品牌推广
In July 21, 2000, the Kazakhstan space base, up to 200 feet, the world's largest proton rocket. Up to 9 meters of pizza hut new logo, is sprayed to the rocket body 60 meters long, this is the first time in the history of aviation. More interestingly, in the rocket launch of the space inside the service module, a special Pizza Hut pizza party, will hold a space traveler and two astronauts therefore, Pizza Hut and a " space cooperation Chef " created a new space. • 2000年7月21日，在哈萨克斯坦航天基地，高达200英尺、世界上最 大的质子火箭发射成功。高达9米的必胜客全新标志，被喷制到60米 长的火箭壳体，这在航空史上还是第一次。更有趣的是，在由该火箭 发射升空的太空服务舱内，一名太空旅行者和两名宇航员将举行一个 特别的必胜客比萨联欢会，为此，必胜客与一位“太空厨师”合作创 制出了一种新式太空比萨。
21世纪初 百胜全球餐饮集团的英文名称将同时由Tricon Global Restaurants, Inc，改为Yum! Brands, Inc
Brand positioning 品牌定位
Pizza Hut has chosen " the leisure restaurant concept". Unlike Macdonald's and KFC fast food ; • 必胜客选择了“休闲餐厅”的概念，有别于麦、肯所专长的快餐； Pay more attention to taste and style on the environment . • 环境上更加注重品位与格调 About 20 yuan per capita consumption by up to 40~50 yuan, thus consumersby young people and children upgrade for the young white-collar workers. • 人均消费由 20元左右上升为40~50元，从而使消费群体由年轻人及 儿童升级为中青年白领。
PIZZA HUT chooses Red Roof as trademark, it is the biggest pizza monopoly chain enterprise in the world . It has more than 12300 restaurants in almost 100 countries,and it receive 4,000,000 consumers as well as grilling more than 170 million pizzas. • 以红屋顶作为餐厅外观显著标志的必胜客如今已 是全球最大的比萨专卖连锁企业。目前有超过 12300间必胜客遍布在全球的100个国家里，必 胜客把超过17亿个美味比萨带给4,000,000个消 费者。
关键人物： 大卫C.诺瓦克，主席斯科 特·伯根，总统 产品： 意式美国食物·比萨·面 食·甜品 广告标语： 你的最爱，你的必胜客 美味不只披萨 （中国）
• 1960s
• In 1965,Pizza Hut had its first advertising "Putt-Putt to Pizza Hut". • In 1968,the first Pizza Hut franchise was opened in Canada. • In 1969,Pizza Hut chose Red Roof as trademark,and the first Pizza Hut franchise in Mexico was opened. • 20世纪60年代 • 1965年必胜客有了第一支电视广告片“Putt-Putt to Pizza Hut”。 1968年必胜客在加拿大开设第一家国外 分店，从此开始走向国际市场。 1969年必胜客开始全面 采用红色屋顶作为标志。同年，墨西哥第一家必胜客分the first Pizza Hut Restaurant in Australia was opened. • In 1971,Pizza Hut Inc. became the largest pizza restaurant company in the world in terms of both the number of outlets.